Process Book Erin Verdi INDS 320 - Interior Design Studio III Winter 2019
Table of Contents 3
Client + Brand Analysis
13
Site + Building Analysis
23
Concept Development
26
Schematic Design
35
Design Development
48
Furniture, Lighting, Finishes
56
Construction Documents
Client + Brand Analysis
The purpose of MZ (formerly Manos Zapotecas) is to perpetuate the beautiful traditions of the Zapotec artisans by connecting them with socially conscious consumers around the globe.
MZ was born out of a belief that commerce can, and should, change lives for the better. MZ has grown into a fair trade fashion brand run by a team of five women in the US that supports over 50 weavers in Oaxaca. Designers work closely with artisans to incorporate traditional woven textiles into modern designs. Fair trade means that producers in developing countries are getting a fair wage for their work. More than just a trade partnership, fair trade addresses the hurdles that many producers face, offers support during production, and seeks to find consumers for their goods, so that it is the craftperson or coffee farmer who truly benefits from the sale.
Dyeing
Designing
Weaving
Sewing and Leathering
The artisans who lead the creative process and manage production
In 2009, MZ founder Shelley Tennyson was volunteering with a microfinance non-profit in the small Zapotec village of Teotitlรกn del Valle in the state of Oaxaca, Mexico. She was offering business classes to the female loan recipients, many of whom were weavers. Shelley realized that no matter how exquisite the product, or how savvy their business skills, without buyers, these hardworking and skilled artisans were not able to support themselves or their families adequately. Three years later, MZ was born out of a belief that commerce can, and should, change lives for the better. What began as a wild idea to sell Zapotec bags globally, in a village where most of the women had never even left the state, has grown into a fair trade fashion brand run by a team of five women in the US that supports over 50 weavers in Oaxaca.
Malena + Hugo
Isabel + Vicki
Benedita
Maria Luisa + Jose Luis
Fernando
Ludivina + Faustino
Antonia + Tomas
Rocio + Omar
Josefina + Paco
We strive to make a positive impact on the lives and communities of the artisans, by nurturing lasting relationships and always abiding by fair trade principles. Our designers work closely with the weavers to incorporate traditional handwoven tribal designs with modern styles, the results of which are beautiful, expertly crafted and unique bags. Each MZ bag holds an element of discovery. From the significance of the Zapotec designs, to the bold color combinations, and most importantly, the distinct story of the artisan who wove it.
Agave The agave plant is integral to the central valleys of Oaxaca. The nectar is enjoyed as is or as the local alcohol, mezcal. The leaves and flowers are eaten and used for medicinal uses.
Monte Alban These geometric pyramids represent those at the ancient Zapotec political and economic center, Monte Alban.
Lightning The zigzag pattern represents lighting, which is connected to the ancient Zapotec god of lightning and rain, Cocijo.
Butterfly There is some evidence to show that the ancient Zapotecs worshipped a butterfly god, that is more commonly found at the TeotihuacĂĄn ruins in central Mexico.
Zapotec Diamond The four points of the diamond represent the four elements of earth, air, water and fire. The symmetry of the diamond also signifies that the reality we see is a mirror, which reflects what lies within us.
Mitla This geometric spiral represents the life cycle. Each step represents a stage of life, beginning at birth, moving on through youth, maturity and then decay; follow by the other world.
Arrow Arrows were important to the Zapotec people, as in many cultures, due their importance both for hunting and warfare.
God’s Eye The Ojo de Dios is symbolic of the power of seeing and understanding the unseen
Korus Headquarters Refurbishment
Ancestry
https://www.archdaily.com/904264/korus-headquarters-refurbishment-lautrefabrique-architectes
https://www.archdaily.com/796949/ancestry-rapt-studio
Lautrefabrique Architectes La Murette, France
Rapt Studio Lehi, Utah, USA
Tarahumara or Raramuri Tribe Local to Chihuahua, Mexico
When the Spanish arrived in Mexico in the 1500s, the Tarahumara tribe retreated to the nearly inaccessible Copper Canyon of the Sierra Tarahumara. As mining became more popular they retreated further into the canyons. They are the second largest indigenous group in Mexico with 50,000-70,000 members. Today the Tarahumara live in caves, under cliffs and in small wood and stone cabins in remote areas. They live a simple life undisturbed by modern technologies. They are expert farmers and runners. Rarรกmuri has been translated to mean "runners" in their native language. Corns, beans, potatoes, and appples are a main staple for the Tarahumara. Some Tarahumara raise domesticated animals such as goats and cattle. Fish, small game & herbs (a Tarahumara speciality) complete their diet. Traditional clothing for the Tarahumara consists of a white cloth shirt, sometimes with colorful prints, white cloth pants or wraparounds with colorful belts or accessories. Headbands of cloth usually red are worn upon the head. Sandals or huaraches are the footwear of choice. Running is what the Tarahumara are most known for in the world. Running or "foot throwing" has always been a tradition and necessity of the Tarahumara. It is their only mode of transportation and many of the small communities are far apart.
Food
Two main staples are pinole (parched or roasted corn, ground into a flour and combined with water and some spices or sugar) and chia seeds.
Architecture
Architecture is mainly adobe construction with thatched roofs.
Tarahumara Fashion and Color Story
Brand Analysis MZ Current Color Story
Tarahumara Tribe Color Story
C18 M95 Y95 K7
C3 M95 Y76 K0
C1 M57 Y100 K0
C60 M37 Y95 K20
C39 M24 Y85 K2
C100 M98 Y16 K5
C74 M58 Y12 K1
C25 M27 Y43 K0
C6 M3 Y9 K0
There are a lot of similarities between the current color scene of MZ based in Oaxaca and the Tarahumara tribe based in Chihuahua. In order to adapt the brand to fit into the Tarahumara tribe and the local culture of Chihuahua, the current color story would need to be made more vibrant while staying with the original color families. The Tarahumara use a lot of natural and floral patterns as opposed to the current use of symbolic, geometric patterns in the MZ brand.
Logo Evolution
The Tarahumara people live secluded from society by preference. They are relatively taciturn even with each other. MZ will work to allow the Tarahumara to maintain this lifestyle preference which giving them a global voice through the trade of their products.
The original MZ logo is inspired by the patterns created by the Zapotec artisans in Oaxaca. The new logo will be inspired by the use of florals and more nature inspired patterns that the Tarahumara in Chihuahua use in their designs.
Client + Brand Analysis Site + Building
Site
The site is located in a rural area without many surrounding buildings. There is a major road that will produce ambient noise to the space. There is one access road that leads to the building but is a dead end.
The greater surrounding area is a desert and mountainous.
Major highway Noise Access Point
Building Envelope
Massing Fenestration
Scale: 1/8” = 1’
Building Grid
Scale: 1/8” = 1’
Structure
Scale: 1/8” = 1’
Modularity and Pattern
Horizontal grid Vertical grid Halves
Scale: 1/8� = 1’
Point of Entry and Safety
Emergency Exit Circulation
Scale: 1/8” = 1’
Space Volume and Mass
Stairs Elevator Restrooms Open space
Scale: 1/8” = 1’
Window Size
60” x 100”
Curtain wall
36” x 100”
Corner window
48” x 100”
Scale: 1/8” = 1’
Window Pattern
60” x 100”
Human Scale
48” x 100”
36” x 100”
Curtain wall
Client + Brand Analysis Concept Development
Concept How can MZ give the Tarahumara people a global voice and stage while helping them maintain their preference of seclusion from society and modern technologies?
The design should be modular, allowing workers to seclude themselves but should be open and collaborative at the same time. How can I play with layering and obscuring of views to represent a seclusion from society while never truly separating any of the spaces from each other.
The Tarahumara live in the Copper Canyon of Mexico away from the rest of society. Words that I explored in concept development include: filter, boundaries, layers, anonymity, conceal, undisturbed, preference, respect, seclude, tradition, global. MZ will act as a filter for the rest of the world. Communication on a global scale goes through MZ and is filtered down to the Tarahumara in order to respect their tradition taciturn traditions.
Obscurity The state of being unknown. How can MZ serve as a platform to support Tarahumara craft and tradition? How does light filter through a weave?
Diffusion of light through the layering of shadow.
Client + BrandDesign Analysis Schematic
Behaviour Mapping
Visually filtered spaces
Program Reception desk and guest seating
Private offices for managers
Restrooms
Private cubicles for account managers
Closet/storage
Hoteling station for call center
Secure storage for tenants
2 private rooms
1 large conference room
Communal lounge
2 small conference rooms
Breakroom
2 collaboration rooms
Copy/print room
Community meeting space
File room Coworking space
Bubble Diagram
Bubble Diagram
Black - visible Grey- obscured White- hidden
Black - visible Grey- obscured White- hidden
Bubble Diagram
Bubble Diagram
Black - visible Grey- obscured White- hidden Black - visible Grey- obscured White- hidden
Option 1
Black - visible Grey- obscured White- hidden
Spatial Division
Shared / Collaborative
Open Circulation Reception Restrooms
Private
Option 2
Black - visible Grey- obscured White- hidden
Products
Option 3
Black - visible Grey- obscured White- hidden
Partition Layout
Client + Development Brand Analysis Design
Furniture Plan
Communal Work Space
Conference Room
Reception
Lounge Space
Communal Workspace
Workspace
Lounge, Offices, Elevators Elevation
NTS
Kitchen, Offices, Partition Wall Elevation
NTS
Counter Workspace Elevation
NTS
Lounge and Meeting Area Elevation
NTS
Conference Room Feature Parition Wall Elevation
NTS
Furniture, Lighting, Finishes Erin Verdi INDS 320 - Interior Design Studio III Winter 2019
Tag
F1
Product
Quantity
Dimension
Finish
26” H x 25.2” D x 37.75” H
Orange White Upholstery
Haworth Openest Chick Poufs Small Square Pouf with Back
19
Wood Legs Ebonized Walnut
Knoll
F2
Saarinen Executive Arm Chair
32
26” W x 24.75” D x 31.5” H 18” Seat H
Upholstery Type: Journey Color: Banner
Haworth
F3
F4
F5
Openest Privacy Booth
Haworth Poppy Guest Guest 4-leg wood base with glides
Haworth Openest Chick Poufs Rectangle Pouf
https://www.haworth.com/products/ workspaces/shared-booth/openestprivacy-booth
5
8
24.25” W x 24.25” D x 33” H
3
52.4” W x 27.4” D x 17” H
Blue Upholstery
Tag
Product
Quantity
Dimension
Finish
Wayfair
F6
Zadie 6 Seater Modular Sectional
2
33.5'' H x 40.5'' W x 30.5'' D
Velvet
SKU: W000852436
West Elm
F7
Misewall Conrad Coffe Table - London
4
32” diam x 15” H
Reclaimed pine wood in Honey finish
West Elm
F8
Alexa Reclaimed Wood Bunching Table - Honey
Haworth
F9
Encourage
West Elm
F10
Cresent Swivel Chair
4
Powder coated engineered wood top + steel frame white solid walnut wood legs
26” sq x 16” H
Iron base with brass finish
https://www.haworth.com/products/ tables/conference/encourage
1
2
Performance velvet Ink blue
Tag
F11
F12
Product
Quantity
Sancal La Isla Bench
Haworth Atwell
Dimension
Finish
1
1920mm W x 770mm H x 1120mm D
Blue Upholstery
2
79.3” W x 28.5” D x 26.8” H
Upholstery
2
Adjustable height desk
3
118” L x 41” W x 30” H
Sofa
F13
Haworth Planes
Chista
F14
Big Teak Table
Haworth Downtown
F15
Low back conference chair, adjustable height
2
27.25” W x 26” D x 41” H
Solid Teak
Green Leather
Tag
F16
Product
Quantity
Icons of Denmark Firkant Poufs
6
Model # SMD6R6950WH
L1
White Integrated LED Recessed Round Surface Mount Ceiling Light Fixture
L2
Custom Office Fixture
L3
Custom Meeting Room Fixture
L4
Dimension
Lounge Space Fixture
Multiple Sizes
Finish
Solid wood structure High-quality foam
5” x 6”
55
3
4
1
90 CRI 5000K Daylight
White Painted
https://www.homedepot.com/p/HaloSMD-5-in-and-6-in-White-Integrated-LED -Recessed-Round-Surface-Mount-CeilingLight-Fixture-at-90-CRI-5000K-DaylightSMD6R6950WH/301288770
Tag
L5
L6
L7
L8
W1
Product
Reception Fixture
Workspace Fixture
Quantity
1
1
Conference Room Fixture
1
Hallway Seating Fixture
1
Bleached Walnut Wood
Dimension
Finish
Tag
Product
Dimension
Finish
25cm x 1m tiles
104242 Kiwi
Interface
C1
Carpet Tile HN830
Interface
C2
Carpet Tile HN830
25cm x 1m tiles
104237 Persimmon
2cm x 1m tiles
Washed Wheat
Interface
WF1
LVT Natural Woodgrains
Tile Bar
T1
Brazilian Tiger Blue Matte Porcelain Tile
8” x 48”
Color: Dawn Blue Material: Porcelain
Green Building Supply
LN1
Forbo Marmoleum Click Cinch Loc Item #73746
12” x 36” panel
Black Sheep
Tag
P1
WP1
F1
Product
Dimension
Finish
Benjamin Moore Eggshell
Cloud Cover OC-25
Custom pattern
Eggshell finish
Fitzfelt
5mm thick felt
Solid Hanging Panels
Medium panel: 4’ x 8’
384 Lind
Client + Brand Analysis Construction Documents
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