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CONTEMPORARY FASHION COMMUNICATION RESEARCH
S E M I O T I C S THE STUDY OF FASHION AND HOW HUMANS SIGNIFY SPECIFIC SOCIAL AND CULTURAL POSITIONS THROUGH DRESS ‘THE SCIENCE OF THE LIFE OF SIGNS IN SOCIETY’ FERDINAND DE SAUSSURE. CLOTHING IS A NON-VERBAL SIGN THAT CAN BE INTERPRETED DEPENDING ON THE CONTEXT, SITUATION OR CULTURE. ROBBIE USES SEMIOTICS THROUGH EITHER PROPS OR THE USE OF HIS ENVIRONMENT. DAVID DOWNTON, FASHION ILLUSTRATOR, TELLS HIS STORYS THROUGH COLOUR HELPING HIM TO TELL THE STORY BEHIND THE PAINTING. THIS IS SOMETHING I WANT TO EXPLORE THROUGH ROBBIES STYLING.
