I1 Tverskaya Concept Idea
Different People
Different Moods
Different Fashion
Different Art
Different Locations
I1 Moscow
I1 Amsterdam
I1 St. Petersberg
I1 New York I1 Milan
Different Designs
Inspired by local background Materials Colors Architecture Design Culture Landscape People
I1 Be Different
Hello I1 Tverskaya
Shop Different
Eat Different
Meet Different
Feel Different
Shop Eat Meet Feel Different
I1 Tverskaya Be Different
Inspired by local background
Materials Colors Architecture Design Culture Landscape People
Colors & Materials
Existing colors & materials
Concrete Flooring
Anthrazite Tiled Flooring
Beige Tiled Flooring
Beige Tiled Flooring
BlackPaint Finsih Wooden Doors & Open ceiling White Windowframes
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Street & Neighbourhood
Colors
Tiles & Claddings
Patterns
Green
Photographies inspired by Architecture, Design & Culture
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Color Scheme I1 Tverskaya Basic Colors & Materials
Black
Concrete
Accents
Beige
White
Wood
Green
B/W Photo- Patterns graphy
Tiles
Colors
Let´s have a look inside...
I1 Lab & Raketa Cafe
I1 Lab & Raketa Cafe
Interior Design Elements
Vintage b/w photography - Bolshoi Theatre - the „look at art“
Hanging plants & „welcoming green“, marking entrace Tour agency hanging sign: Tour agency
Gallery space-white
Gallery space in between seating area
Column coverd with concrete- wallpaper, painted Raketa- Logo, merchants displays
Furniture & Rugs : Design Classics, colors according to I1 Color Scheme
Concrete-wallpaper covering approx. 50% of the space
Tile-coverd bar counter, color according to I1 Color Scheme & CI Raketa
The columns of the city gate Gleam white; the sleigh, more swift than steady, Bumps down Tverskaya Street already. Past sentry-boxes now they dash, Past shops and lamp-posts, serfs who lash Their nags, huts, mansions, monasteries, Parks, pharmacies, Bukharans, guards, Fat merchants, Cossacks, boulevards, Old women, boys with cheeks like cherries, Lions on gates with great stone jaws, And crosses black with flocks of daws. Pushkins impressions of Tverskaya street, written on the wall/ artwork
Media projection-current art exhibition
Vintage b/w photography Architectural Detail „Hotel National“
Blade signCafe „Raketa“
Decoration-Rocket
Ongoing gallery
Merchandise shelves
I1 Lab retail furniture
I1 Lab & Raketa Cafe
Fashion Level 02
Interior Design Elements
Painting on tiles by local, up-to-date artsist (used materials inspired by facade paintings) Art works in between
Vintage b/w photography Strolling through Moscow
Wallpaper-Pattern
Blade sign
Assorted retail furniture & counter finish-metal plated-gold
Concrete-wallpaper covering approx. 30% of the space
Anthrazite paint finish approx. 5% of the space
Preview Fashion Level 02
Fashion Level 02
Floorplans
Floorplan Level -1
Floorplan Level +1
Floorplan Level +2