esprit issue 48 April 2016 by esprit Magazine Australia

THE IN-STORE MAGAZINE FOR RETAIL BEAUTY ISSUE 48 APRIL 2016 ESPRIT MAGAZINE AUSTRALIA

48 APRIL/MAY/JUNE 2016 KNOW YOUR OWN BUSINESS

HOT BUTTON ISSUE Brand Differentiation – how core qualities stand out in a competitive market

TREND The Difference Between Premium and Luxury – what constitutes both and how each has developed

RETAIL BEAUTY NEWS

From innovations to influencers, classics to iconics, people and products – the retail beauty industry’s business is esprit’s business and we celebrate it HERE!

ESP

…thought for the retail day

Go on…

you can do it!

What a cracking revelation is Einstein’s definition of insanity*: doing something over and over again and expecting a different result. *(quote attributed to Albert Einstein). But how many times do people do that…until you know not to, of course. But even then change isn’t that easy as habits are entrenched and you then need to put yourself through the difficult process to change. If you have developed an adaptable disposition it’s an absolute blessing. Being ‘set in your ways’ doesn’t make life easy when you’re confronted with the need to do something differently, to achieve a more successful/happier outcome. We’re in the realms here of widening your comfort zone – to make it easier on MY mind, I’ve told myself it’s ‘renovating’ my comfort zone. Ok so why am I undertaking the renovation? I need to do something I’m really scared of doing. I am confident, I can talk the hind legs off a donkey. I can hit a room full of people gathered for whatever reason – generally when I have been invited by the way! - and can network to my heart’s content. But ask to me speak in front of a camera, just ‘say a few words’ off the cuff at an event…I am struck dumb…and even dumber. My mind literally goes blank. I am being asked to speak BECAUSE I know something about the subject. It’s not a trick, but my giddy aunt I can’t drag out a salient point, a merry quip nor jibe…nothing! I could write 10,000 words on many a given subject, but speak just a few. Nah…paralysis has hit my tongue. So. I want this fixed. Watch out – when I sow seeds I expect a veritable forest. I could well become the retail beauty industry’s preferred speaker…far out…I had to stop typing, put my hands over my mouth and fight my digits plunging to the backspace to delete that last sentence. NO! Now I realise I am using you dear reader to commit to. I shall be accountable to you. I shall speak out and it shall of course be on behalf of this industry I am so delighted to be involved with all my working years. So, tonight is my second, I lie…third, visit to Toast Masters (I went once last year and chickened out). Last time I went I was asked to stand up…IF I felt comfortable…and answer the question: “if a film was made about you, who would you want to play you in the lead role”. YES! Two years ago when we celebrated 10 years publishing esprit magazine in Australia I was asked that exact question. I had a little bit up my sleeve. I quivered up to the lectern and told the group I would like the actor Bill Nighy to play me – they laughed, I laughed…we were off. I managed about two minutes which is about what was expected but boy I have a way to go. I commit to you that I shall be there tonight, beginning the process of renovating my comfort zone. Talking of change, today’s leaders break the rules, disrupt and generally do things differently in order to create a point of difference. I was chatting this through with our esteemed contributor Elisabeth King. She has subsequently gone to industry to ask company and brand heads to talk about their company’s genuine point of difference that drives customers in to store to their brand and then keeps them loyal. Resounding common ground is ‘the personal touch’. The in-store experience. And that’s where you, the vital lifeblood of the retail beauty industry – the Beauty Advisor – plays the most important role. Touching the customer. See our interviews with BAs on the subject of Touchy Feely instore, over impersonal ‘click-and-shop’ on line, also in this issue. Be brave. Be your beautiful self. Dare to do something different. Start renovating your comfort zone. Eeek,

Andrea Ferrari Managing Director EMAIL: andrea@esprit-magazine.com.au MOBILE: 0410 067 966

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Who’s writing for esprit magazine Elisabeth King Winner of the beautydirectory Star Award for Outstanding Contribution to Beauty Journalism 2012. Elisabeth is one of Australia’s leading lifestyle and business journalists and contributes regularly to leading newspapers and magazines in Australia and the UK. She has an economics honours degree from University College London and is a three-time winner of the CTFA annual beauty writing award on “The Business of Beauty”, and has won a CTFA award for writing about men’s grooming. In 2001, Elisabeth co-wrote the best-selling book – Secrets and Lies – All You Ever Wanted to Know About Beauty. She was the inaugural Australian winner of the Jasmine Award in 2003, an international award for excellence in fragrance journalism. She is the grooming editor of Men’s Style, the beauty editor of House & Garden and Reader’s Digest Health Smart magazine and columnist for beautydirectory.com.au

Kate Morris

adorebeauty.com.au Beauty junkie and e-commerce veteran Kate Morris, founder and CEO of adorebeauty.com.au, had her inspiration to start an online beauty store in 1999 at the age of 21. Today adorebeauty.com.au attracts more than 2 million visitors per year and has over 4000 products. Kate was awarded the Telstra Business Women’s Award for Innovation (VIC) in 2014, and was also Telstra’s Young Businesswoman of the Year (VIC) in 2010.

Mary Zavaglia An authority in all facets of beauty reporting, commentary and direction, Mary is both an award winning beauty journalist and hair stylist. During her career she has interviewed some of the most elegant stars including Australia’s Nicole Kidman, Naomi Watts, Miranda Kerr and Kylie Minogue as well as Hollywood stars such as Julia Roberts, Courtney Cox, Andie MacDowell and pop princess Fergie. Mary has built a reputation as the expert who will try anything once for the good of her readers. She investigates, questions, trials, travels and then reveals all.

Accord Australasia LTD Accord is the national industry association for the Australasian hygiene, cosmetic and specialty products industry representing the full range of products from luxury cosmetics and fragrances to industrial specialties. In keeping with the strong scientific basis of this industry, Accord also adopts a principled, evidence-based approach to policy inputs and representation with governments.

AINSLIE WALKER Ainslie has worked with brands such as Selfridges, Harrods, Harvey Nichols, The Refinery and Gentlemen’s Tonic in the UK. In April 2014, she was recognised in Australia for her contribution to Fragrance Journalism, receiving a Jasmine Award for Best Blog 2014. Ainslie is available for spa, fragrance and retail consultancy, product development and fragrance journalism. www.ainsliewalker.com.

ESPRITJAN_CK2 2015-12-14T15:30:04Z

THE IN-STORE MAGAZINE FOR RETAIL BEAUTY ISSUE 48 APRIL 2016 ESPRIT MAGAZINE AUSTRALIA

Contents esprit magazine australia

48 APRIL/MAY/JUNE 2016

APRIL/MAY/JUNE 2016

KNOW YOUR OWN BUSINESS

10 HOT OFF THE PRESS HOT BUTTON ISSUE Brand Differentiation – how core qualities stand out in a competitive market

TREND The Difference Between Premium and Luxury – what constitutes both and how each has developed

RETAIL BEAUTY NEWS From innovations to influencers, classics to iconics, people and products – the retail beauty industry’s business is esprit’s business and we celebrate it HERE!

Revlon Ultra HD Matte Lipcolor Revlon’s lip launch brings to market a new take on the matte finish. Simone Harms – Brand Manager, Lips says: “Ultra HD Matte Lipcolor applies wet and then dries to a velvety, matte, high definition colour with a lightweight, moisturising feel. It’s formulated with Revlon’s 100% wax-free gel technology providing vivid colour that doesn’t wear to cakey. The velvety applicator is plush allowing the lippie to go on easily and smoothly.” There are eight shades from nude through pinks, coral and into plum, each scented with the fragrance of whipped vanilla and creamy mango. RRP $23.95. On counter from April 2016 from department stores, discount department stores and pharmacies nationwide.

Innovation and in-store animation is the lifeblood of our retail beauty industry. Here we share with you all the news, product launches, beauty advisor conferences, in-store activities, fashions and trends that affect our daily jobs.

82 LOOK GOOD…FEEL BETTER

Word of mouth is a compelling motivator to try something new, especially if it has come from someone whose opinion you trust. Emma Hobson, Education Manager for the International Dermal Institute shares her thoughts on volunteering with Look Good Feel Better.

83 HOT BUTTON ISSUE

Brand Differentiation

Elisabeth King asks industry leaders how they maintain relevance in a competitive landscape that’s changing at the speed of light.

88 TREND

Luxury vs premium

ESPRIT MAGAZINE (AUSTRALIA) Managing Director Andrea Ferrari M: 0410 067 966 E: andrea@esprit-magazine.com.au National Sales Manager Nicci Herrera M: 0426 826 977 E: nicci@esprit-magazine.com.au facebook.com/ EspritMagazineAustralia espritmagazineaustralia.com.au Mailing address: 25 Cove Street, Birchgrove NSW 2041 Design: design culture M: 0413 413 345 E: info@designculture.com.au Subscription rates $108.90 per annum (Aus) $117.70 per annum (NZ) $123.70 per annum (Overseas) All rates include GST and P&P Articles that appear in Esprit Magazine may not be reproduced without permission of the publishers. The opinions expressed in Esprit are not necessarily those of the publishers. Andrea Ferrari Pty Ltd ACN 602410784 Issue 48: ISSN 1449-8018 Printed by Pegasus Print Group Building B, 1A Bessemer Street, Blacktown, NSW 2148 For printing enquiries contact: Saurabh Arora Corporate Account Manager, Pegasus Print Group P: 0433 839 043 E: sarora@pegasusprintgroup.com.au

When is a brand a luxury? What do the new hybrid words masstige and massclusivity mean? Elisabeth King explains the difference, and what it means to brands, between old luxury and new luxury.

90 MARKETING

Haircare growth

The Shampoo category is a washout – thank goodness…and with it Conditioning, specialist treatments, densifying and natural…they’re all being washing in, washed out and bolstered by back-up products. Haircare is in growth with value, innovation and personalisation writes Elisabeth King.

92 MY JOURNEY Kerri Moore

Kerrie Moore, National Training Manager for McPherson’s Consumer Products says a national training manager in the cosmetics industry has very similar job specs to a financial planner. To achieve longterm success depends on careful planning, disciplined execution and consistent reinforcement of knowledge.

93 BEAUTY & THE BEST Touchy Feely

Customers prefer the in-store experience for beauty and fragrance shopping according to research. Esprit asks the Beauty Advisors what they do to create the best ‘touchy feely’ experience for their customers at their counter.

96 BRAND NEWS

Did we mention rubber walls before – as the innovations roll out we see more and more effective and relevant new products destined for your shelves and counters. Here’s the latest.

To subscribe to esprit magazine go to espritmagazineaustralia.com.au

Beauty Advisors sign up to esprit magazine’s online newsletter for insights, competitions, sales tips. Go to: espritmagazineaustralia.com.au

Join the esprit magazine Australia facebook community for beauty industry insights facebook.com/espritMagazineAustralia

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RIMMELLONDONAU AU.RIMMELLONDON.COM

NEW WONDER'FULL

VOLUME COLOURIST MASCARA WITH LASH TINT COMPLEX In an instant lashes are dressed with jet-black impact. Gradually over time, a lash tint complex makes bare lashes darker. Georgia May Jagger wears Wonderâ&#x20AC;&#x2122;full Volume Colourist Mascara. *US consumer perception test, 155 women, age 18-35.

hot off the press

How to choose

the right

Revlon Foundation

Here’s a guide to help you in the consultation process with your customers to help them make the best choice.

evlon’s foundation ranges include: ColorStay for everyday 24 hour long wear (this is Australia’s favourite foundation); PhotoReady for a professional look that ensures that skin looks great in any light; Nearly Naked, a mineral powder foundation for radiant natural looking coverage and Age Defying that provides anti-ageing benefits for the 30+. In fact when launched onto the market over a decade ago, Revlon’s Age Defying range was the first foundation range to provide skin-caring benefits as well as coverage. To ensure that your customers get the right foundation for their skin type and needs, it is important to conduct a foundation consultation for them. The following questions are important to ask:

Consultation Guide Is an SPF in their foundation important to them? What coverage are they looking for? a. Light b. Medium c. Natural d. Buildable to full What benefits are they after? a. Long wear b. SPF c. Anti-ageing d. Shine control e. Pore refinement f. Skin-caring ingredients g. Hydration What finish do they prefer? a. Dewy b. Luminous c. Matte d. Natural e. Semi-matte

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Launched onto the marketplace in the 1930s Revlon is one of the most respected cosmetic brands in the world with a strong heritage in foundation; in fact Revlon is the #1 foundation brand in Australia*.

What is their skin type? Use your knowledge to determine what skin-type your customer is. Often they will not know, and have been struggling with the wrong foundation choice because of it. a. E xtra Dry – feels tight, has dehydration on cheek area, no oily t-zone b. N ormal/Dry – has dehydration on cheek area, may have an oily t-zone c. C ombination/Oily – has oily t-zone and may experience breakouts from time-to-time Remember, a foundation is the canvas on which we paint our colour. It is THE most important colour cosmetic that our customers need to get right, to ensure that their additional colour products look great and wear well. Talk to your customers about: 1. A ‘foundation wardrobe’ – eg: foundation shade and formula for summer and winter/ going on holidays (do they need a BB or CC Cream). 2. P rimer for the skin type – worn over

a moisturiser, primers ensure that the foundation applies smoothly and wears well.

3. P ressed Powder – to set the foundation and

for ‘touching-up’ during the day.

4. C oncealers – to ensure that their dark

circles and blemishes are well-covered. The ColorStay Concealer is perfect for young skin with blemishes as it contains a medicated ingredient that keeps the skin’s surface clean and clear of bacteria that causes blemishes.

hot off the press

Hints and Tips

from Revlon Makeup Director Melanie Burnicle Top Tips for choosing and applying foundation The best tip I can offer when looking for the right foundation colour is to test the colour on the décolletage. Most women wear a sunscreen on the face or use foundations or moisturisers that have it built in so the skin on the face these days is generally lighter than the rest of the body. The neck is always in shadow so again the wrong place to test the foundation colour. In general if you were to look around a room most women will have the décolletage revealed with her outfit. Working the right foundation colour into this area will prevent having the white face and dark body look which isn’t great. Remember to bring the foundation onto to the neck. This gives an overall even skin tone from face to body.

Revlon Age Defying Firming & Lifting Makeup™ (1) I love this foundation for its beautiful, dewy finish, which provides the skin with a youthful glow. It has great coverage with plenty of added benefits such as a built in SPF to protect the skin and it helps to smooth away the look of wrinkles. I like to apply it with a foundation brush or fingertips.

Revlon ColorStay Makeup™ with Time Release Technology for Normal/Dry skin

the day keeping shine away all the while keeping the skin feeling hydrated but matte. This product is best applied in sections as it also sets quite quickly. Work the product into the forehead section then move on to one side of the face. My recommendation is to use a flat foundation brush as it eases application.

Revlon ColorStay Makeup™ 2-in-1 Foundation and Concealer (3) The cream foundation has a satin finish which means a soft sheen, so not as Matte as Revlon’s liquid ColorStay. It’s great to travel with as it has an expertly matched concealer built in to the packaging. The creamy formula glides on to the skin with the sponge applicator provided. Foundation appears darker in the compact so ensure to use the testers. If your customer doesn’t know how to use a foundation brush, the sponge applicator makes blending extremely easy as the sponge does the work for her. I love that it is also sweat resistant.

Revlon Nearly Naked™ Mineral Powder Foundation (4) For a natural feeling and look buff in a beautiful mineral powder using a brush – tap excess product off and use circular motions to get an even coverage which will deliver vitamins and minerals into the skin. So not just looking good but doing good for the skin, while giving a natural finish.

PhotoReady Airbrush Effect™ Foundation (5) This gorgeous foundation uses its light reflective pigments to create luminosity and also minimise the look of pores. This foundation delivers for everyday and under the harsh lights of photography. I apply it with my fingertips or a foundation brush.

Revlon PhotoReady Instafix™ (6)

For skin that is on the dry side and they’re looking for all day matte coverage this foundation is perfect. Being a longwear foundation it’s great that the product has a built in SPF. It is best applied in sections as it sets quite quickly. Work the product into the forehead section then move on to one side of the face etc. I’ve found that a flat foundation brush makes application quick and easy.

This foundation stick is perfect for women who want a PhotoReady finish on the go. It is a handbag essential that can also be used as a contour when purchased two shades darker than the natural skin tone. The finish is semi-matte and has a light to medium coverage.

Revlon ColorStay Makeup™ with Time Release Technology for Combination/Oily skin (2)

*Revlon #1 Foundation brand according to Aztec Pharmacy dollars share MAT 10.1.2016

For those with an oily skin type, knowing a product will deliver is so important when you want to eliminate shine for an extended period of time. The technology in this product keeps on working during ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

Touche Éclat gets playful 1.

Benefit’s latest… Benefit’s Hoola line is all about creating the healthy holiday tan…in the privacy of one’s own bathroom. There are three additions to the line launching on April 1st. And in the Dandelion line-up, famous for its sheer, ballerina-pink face powder which takes the complexion from dull to radiant, there’s new formats in liquid and cream – on counter May 6th. Hoola-la

Benefit Dew the Hoola (1) Get a year-round glow without the gleam. The smoothing effects and lightweight texture melt in for a shimmerless, natural look. Sheer and seamless. RRP $49.00.

Benefit Hoola Zero Tanlines (2) This transfer-resistant, 12-hour formula glides on hands-free and streak-free with a custom sponge applicator for an instant, natural-looking bronze. RRP $52.00.

Benefit Hoola bronzing and contouring brush (3) Brush on a seamless bronze or create sexy contours with this ultra-plush domed brush. RRP $42.00.

Dandy duo

Benefit Dandelion Dew (4) This whisper of dewy pink cream gives cheeks a delicate, baby-pink glow. Its lighter-than-air liquid texture melts in for a healthy look that’s so soft and radiant… the look is as if lit from within. RRP $49.00.

Benefit Dandelion Shy Beam (5) Highlight without shine with this nude pink, matte-radiance highlighter. It puts the softest, most natural-looking spotlight when applied carefully to where the light would naturally fall. Great for a natural, nomake-up glow. RRP $45.00.

Trust YSL to have fun with its seriously successful complexion perfector, Touche Éclat. With limited edition packaging introductions now anticipated by millions of fans around the world, interpretations on the icon still catch the uninitiated off guard. YSL Touche Éclat introduces Slogan Edition to appeal to the human desire to have something that has a design aspect that resonates especially with them. There are three different slogans to choose from – each with their own storyline – but each bringing a ray of light to the complexion. A Touche Éclat to match a mood. The attention seeker. The girl who fights with the alarm clock. The woman who loves to party. Much-copied, there is only one original. Melting on the skin to achieve a radiant and luminous complexion. With soft focus and light generating pigments, it catches and disperses light. The icon remains in two different shades, one radiant formula. Lloyd Simmonds, Creative Director Makeup YSL Beauté talks Touche Éclat: “Do I remember the first time I used it? Weirdly enough, I do. It was backstage at a show. I couldn’t believe how perfectly it sharpened, defined and highlighted. It worked like a dream.” ALL LIGHTS ON ME

When the lights flash, I need to look perfect. TOUCHE ECLAT gets me camera-ready. Sharp brows. A defined lip. Sure, making an entrance is important, but the memories I leave behind need to dazzle too. All lights on me… “A strong lip colour needs a precise edge. Drawing around the edge of the mouth with Touche Éclat will bring light to the lip-line, creating the illusion of volume. Apply it on the cupids’ bow and on the smile lines, as well as around the edge of the mouth, then blend. Wait for it to dry before applying lip colour, or use a pencil and cover the entire lip with pencil first and then add lipstick on

top,” says Lloyd. I’M NOT A MORNING PERSON

No matter how tired, whatever my mood, Touche Éclat is my morning ally. I’m not a morning person, but I can fake it like I am! No one can tell: it’s our secret... For those mornings that feel like they should still be nights, it’s a girl’s best friend. Lloyd’s tip: “The best way to highlight is to apply Touche Éclat over foundation using the pen itself. Tap and blend with the tip of the little finger, to get the lightest blending possible. Apply it along the cheek and brow bones and down the arch of the nose. Blend until there are no hard edges and set with minimal amounts of powder if you need to.” NO NEED TO SLEEP

When I’m out, I’m out. And if it’s a good night, that can be a long time. I carry a TOUCHE ÉCLAT with me so that I can keep going for longer. No need to sleep... “You can carry one in your purse at all times – it’s why Touche Éclat became iconic. Like a magic wand, if you want to be out all night and erase shadows, you can add a touch to your complexion. Use it under the eye area, in the outer corner of the eyes and along the smile lines to conceal any signs of fatigue. Tap it in with your little finger. Don’t rub it in because you’ll end up removing more product than you apply. Blend, and go!” Lloyd Simmonds, Creative Director Makeup YSL Beauté

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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BENEFIT WANTS YOU If youâ&#x20AC;&#x2122;ve got personality, pizzazz, bags of enthusiasm and want to work for Australiaâ&#x20AC;&#x2122;s most exciting cosmetic brand, then send your CV and cover letter to benefit@au.lvmh-pc.com, or drop it off in store!

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hot off the press

Arden’s massive mascara Elizabeth Arden Grand Entrance Mascara is the brand’s latest offer to make the most of lashes, to truly transform them. The newest innovation in dramatic lash transformation from Elizabeth Arden is Grand Entrance Mascara. This triple effect mascara with precision brush technology is specially designed to deliver an 80% increase in lash length and volume and a 162% increase in curl*. The glossy, long‐wear and water‐resistant formula coats lashes to separate, extend and intensify their appearance. The result? All‐ day lift and curl that doesn’t flake, smudge or dry out. Also included in its multi‐benefits are an emollient rich and vitamin fortified formula that conditions, treats and protects lashes. Its advanced, peptide‐based Lash Building Complex produces an instant visual effect, creating high‐definition volume and lift for a false lash effect. Key to the finished effect is the buildability of the formula – each stroke amplifies lashes. Complementing this is the brush design – the 3‐in‐1 triangular brush technology creates customised and dramatic lash effects. Its ergonomic curved reservoir precisely transfers the perfect dose of product onto

lashes for a genuinely bigger-bodied, clumpfree look. Three rows of alternating wedge‐ shaped discs and conical bristles grab every lash to extend and separate with significantly high‐definition while the push‐up tip lifts and curls to create the impact of lash extensions or false lashes. There are two shades: Stunning Black and Stunning Brown. RRP $42.00 available 17th April 2016.

Application Tip: Rotate the brush so that

the curve is ‘cradling’ the lashes. With the brush curved to the eye, push the wand into lashes and wiggle from side to side working up and out. Finally, with the push‐up tip, swipe even the tiniest lashes from the root to the tip for a lifted, defined and wide‐eyed look. Key ingredients Lash Building Complex - a vitamin fortified peptide complex locks onto lashes like a magnet for volume and lift. Olive Esters - an emollient‐rich extract that coats and separates individual lashes, helping to condition, treat, and protect lashes

Aveda Love Aveda Love™ Composition Oil honours Aveda founder, the late Horst Rechelbacher. Horst Rechelbacher once said “if it’s not love, stop doing it”. In line with that ethic, the brand launched its first Love Oil in 1980. In June Aveda Love™ Composition Oil launches. It’s a certified organic* aromatic, nourishing oil for bath, body, hair and scalp with an aroma inspired by Rechelbacher and his love for pure flower and plant essence aroma blends that are responsibly sourced. Horst Rechelbacher passed away in February 2014 and in honour of his memory, for each bottle sold, $4 AUD from the purchase price will be donated to Birdlife Australia to support climate change initiatives that protect the natural ecosystem of birds, a cause close to the heart of Horst and Aveda. The Love Oil was the embodiment of Rechelbacher’s impassioned discovery of Ayurveda, the ancient healing art of India grounded in a holistic approach to wellness which emphasises the healing power of flowers and plants. Love Oil featured a sensual aroma that worked well as an additive for a meditative bath using the aromas of sandalwood, rose, jasmine, olibanum, myrrh, along with other flower and plant essences to soothe and calm. “I had learned early on which aromas aided me during meditation, and I kept returning to this particular combination which I found to

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

for clump‐ and flake‐free definition. Rice Bran Esters - a vitamin B complex and essential fatty acid‐rich extract that helps to condition lashes for an overall healthier and plumper appearance. Carnauba Esters - a moisturising extract that helps to support the appearance of longer lashes. The stats • 162% increase in curl* • 1 00% of women felt that their lashes appeared longer and amplified+ • 9 6% of women felt that their lashes appeared defined with a dramatic effect* • 9 3% of women felt that their lashes were instantly lifted* * Based on an instrumental analysis and subject self‐ assessment of 31 women aged 19‐45 in a US clinical study. + Based on a subject self‐assessment of 21 women aged 19‐45 in a US clinical study effect. For added intensity, apply additional coats.

be comforting, balancing, nurturing, and somehow, helped connect me to the core of my being,” said Rechelbacher. “So, I developed it into a remedy for therapeutic services for my clients, and it was through this ritual of nurturing them that I achieved spiritual satisfaction.” Indigenous collected Australian sandalwood, and certified organic vetiver, frankincense and jasmine make up the heart of the new Aveda Love™ Composition Oil aroma designed by Aveda’s Head of Pure-Fume™ Aroma, Guy Vincent. This new aroma was beautifully crafted as a modern interpretation of the original aroma. Love Composition Oil will be introduced to guests with a ritual massage the brand is known for. At home it can be used in a variety of ways: apply a few drops to dampened skin after shower or bath; for bath, add a few drops to running bath water; massage into scalp, before shampooing; great for use in aromatic body massage and a few drops emulsified in the hands can then be applied through the hair. Aveda Love™ Composition Oil is housed in a 30ml glass bottle with sprinkler finish in a PCR unit carton with 100% PCR fibre. Available from 1st June, 2016 RRP $49.00, 50ml at various Aveda stockists. * COSMOS ORGANIC certified by ECOCERT Greenlife according to COSMOS Standard available at COSMOS.ecocert.com

TRY AUSTRALIA’S NO.1 MINERAL MAKE-UP BRAND THE FOUNDATION FOR BETTER SKIN Flawless skin is made easy with the NEW Complexion Essentials Starter Kit, complete with primer, concealer, award winning mineral foundation, bronzer, finishing veil, travel brush and a carry-all make-up case. Nude by Nature is more than cosmetic, it’s good for you.

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hot off the press

Ultraceuticals’ bold campaign

Cosmeceutical skincare specialist, Ultraceuticals, has launched its biggest campaign yet promising customers real visible results with a prescribed skincare regimen, in 90 days. Ultraceuticals Australia has created its RVR90 video campaign, aimed at inspiring and offering hope to skin sufferers. This video showcases two courageous case studies who reveal an honest insight into their skin journey using Ultraceuticals. The RVR90 programme stands for Real Visible Results in just 90 days. This comprehensive programme features throughout Australia and NZ in all participating medi spas and clinics, including David Jones, which stock Ultraceuticals. There are two specially created RVR90 product packs which target key concerns: acne, fine lines, loss of firmness and coarse texture, as prescribed by skin technicians to customers for use over the course of three months, in conjunction with skin treatments in order to deliver desired results. RRP from $190.00 for the oily pack and $200.00 for the dry pack. The video campaign features the concerns of fashion designer, Lisa Kelly 34 who suffered from a skin condition called melasma and make-up artist, Karen Levin 28 who suffered adult acne. It takes viewers on a journey of empathy, hope, confidence and empowerment as the case studies reflect on their road to better skin. Andrea Vella – Ultraceuticals Brand Manager spoke at a beauty media briefing where they were shown the campaign

1. 3.

5. 6.

1: Amy Starr – Elle and Jess Chandra – PopSugar 2: Andrea Ferrari – esprit magazine, Dr Geoffrey Heber – Ultraceuticals and Ricky Allen – Vogue 3: Lisa Kelly – RVR90 campaign ambassador with Adrian De Brock – Ultraceuticals 4: Ultraceutcals’ RVR oily skin pack 5: Andrea Vella - Brand Manager, Ultraceuticals with Lisa 6: Rosemary Bracey – beauty heaven and Sarah Bristow – beauty director with Olivier DuVillard – Ultraceuticals

video. The event was hosted by Dr Geoffrey Heber – the founder of Ultraceuticals and Olivier DuVillard – Managing Director. Ultraceuticals PR Manager, Adrian De Brock says: “We wanted to create a campaign that inspired viewers, that was relatable, real, but most importantly, honest. Our two case studies, Karen and Lisa were the ideal fit for our campaign, as their lives were literally transformed after using Ultraceuticals skincare. This short video aims to motivate and create awareness around the 90-day skin program that delivers real visible results to our customers.” The project was created in collaboration

with Engine Room Productions and filmed on location at the Robert Mersch Gallery in Rushcutters Bay, which set the scene as the subjects moved around canvassed images of themselves from the beginning of their own 90-day journey, evoking a myriad of memories and emotions. Take a look: www.ultraceuticals.com/au/rvr-90-cover

It’s a floral from Molton Brown Dewy Lily of the Valley & Star Anise is the new fragrance collection from Molton Brown. Famously with its roots in London, Molton Brown - the fragrance experts - have taken inspiration from its most South-Westerly county, Cornwall. Unveiling its pretty new floral collection - the story behind the collection celebrates leading note, lily of the valley, as the famous symbolic flower of the Flora Day festival in Helston, Cornwall. To mark the arrival of spring, the townspeople dress in white embellished with a fresh sprig of lily of the valley and dance through the picturesque streets. Jennifer Jambon, Molton Brown’s perfumer, describes it as, “a springtime bouquet of just-picked white flowers, still veiled in early morning dew. Sweet star anise marries a sophisticated touch of intrigue with the freshness of green, meadow-like top notes while a true floral heart blossoms with lily of the valley and magnolia. Silky ylang-ylang lingers for a tender, enduring finish.” Molton Brown has collaborated with London-based florists, The Flower Appreciation Society, to design a bespoke, hand-drawn illustration of delicate lily of the valley bells on the bathing collection bottles for an ultra-feminine finishing touch. They are presented in soft-green gift boxes. The collection comprises: Body Lotion, 300ml $45.00; Bath & Shower Gel, 300ml $39.00; Hand Cream, 40ml $15.00; Eau de Toilette, 50ml $88.00 (pictured); Three Wick Candle, Single Wick Candle, $60.00. Available 19th April, 2016 at David Jones and Myer. #MBForeverFloral

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14/03/2016 4:28 pm

hot off the press

What’s new from Sally Hansen

Sally Hansen, America’s No.1 selling nail colour and care brand, has two newbies, one in each category: Limited Edition Red Carpet Complete Salon Manicure Collection of colours and Big Peel Off Base Coat and Big Kwik Dry Top Coat to protect nails. Colour collection Red Carpet Complete Salon Manicure Collection features six shades designed to make an impact this red carpet season. Using a mixture of nude shades and creamy finishes they range from rich Maasai Red, Midnight Affair or Lady T to the muted white of Winter Sky and the wearable nudes of Beige Glass and Rose Glass. The new shades utilise the brand’s classic Complete Salon Manicure 7-in-1 formula providing a base coat, strengthener, growth treatment, salon-inspired colour, top coat, chip-resistance and a gel finish all in one bottle Sally Hansen Complete Salon Manicure Nail Polishes are DBP, Toluene and Formaldehyde free. Recommended retail price: $14.95. This collection is available

for a limited time from April 2016 at Priceline, Chemist Warehouse, Target and independent pharmacies nationally. Protective pair Sally Hansen introduces Big Peel Off Base

Coat and Big Kwik Dry Top Coat - two nail essentials that simplify and improve the athome manicure regimen. With a 50+ year heritage in nail colour and care, Sally Hansen says that for anyone who lives for regular manicures, Big Peel Off Base Coat changes everything. Hardto-remove special effects such as glitters, textures and shimmers can damage nails by scraping the nail surface and can be a time consuming removal process. Big Peel Off Base Coat is a fast, convenient base coat that makes it much easier to remove glitters and other special effect polishes in a single step. Application is to paint on the base coat, which quickly dries to a transparent finish. Then nail polish is applied as usual. When it’s time for a change, the polish is peeled off in one fluid movement. Big Kwik Dry Top Coat is the last step in a fresh manicure. Drying in seconds, the clear formula makes nail colour chip-resistant and creates brilliant shine that lasts for days. Sally Hansen says it’s ideal for nail-art enthusiasts as well as women who regularly change their nail colour. Sally Hansen Big Peel Off Base Coat and Big Kwik Dry Top Coat are available from May 2016 from Priceline, Target, Kmart, Terry White Chemists, My Chemist, Coles, Woolworths, Big W and independent pharmacies nationally. RRP $12.95 each.

Guerlain Picks Perfect Spot – Missy French Over the past few years, Guerlain has seriously revitalised its colour cosmetic, fragrance and skincare portfolio. The LVMH-owned brand is strongly targeting Millennials, particularly after the global success of La Petite Robe Noire fragrance. A strong turnaround that really showed at the Cosmax media event at Missy French, one of Sydney’s most talked-about new restaurants. Six presentation displays were set up around the plush space, including a nail bar where media enjoyed manicures featuring the new La Petite Robe Noire nail collection. Other second quarter releases included: Abeille Royale Honey Smile Lift and Honey Nectar Lotion, Limited Edition Meteorites Pearls Carousel, My Super Tips, a new solutionsbased skincare range, and a new addition to the Aqua Allegoria fragrance franchise - Pera Granita. Two sizes of Orchidée Impériale The Cream also sparked intense interest because of the beautiful packaging of the homage to the cult moisturiser’s 10th anniversary. Some of the media enjoying the pampering and gorgeous surroundings included: Remy Rippon (Vogue), Justine Dunton-Rose (Popsugar), Sarah Tarca (Marie Claire), Hayley D’Onofrio (InStyle), Yelena Fairfax (Beauty Directory), Natasha Dragun ( Mindfood and Elisabeth King.

1. 1: Remy Rippon – Vogue with Dianna Mannion and Isabella Weekes from Cosmax 2: Fiona Hipkiss Guerlain Training Manager, Isabella Weekes PR Assistant & Joey Chang Guerlain Brand Manager 3: Limited Edition Meteorites Pearls Carousel

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Expert

On The Spot

Effaclar Duo Plus Offers a complete correction solution for acne-prone skin by Elisabeth King

No longer mainly the affliction of teenagers, acne vulgaris, to use its full title, now afflicts nearly 50 per cent of women and 25 per cent of men in Australia at some time in their lives. La Roche-Posay offers Effaclar Duo Plus as an all-over regimen for ridding breakouts, once and for all. Hormonal changes are often the trigger for women seeing signs of acne – either natural fluctuations such as pregnancy or menopause – or changing birth control methods. But stress also increases the production of androgens – the hormones which can stimulate oil glands and cause breakouts – in both men and women, which has led to both sexes suffering from acne well into their 30s and 40s. Adult acne is a stubborn problem characterised by frequent relapses, yet OTC acne treatment has long been anchored by conventional formulas. The key to preventing recurring acne is promoting cell turnover in the follicle and maintaining skin oil regularity, says Rachel McAdam, Medical Relations Manager ANZ for La Roche-Posay.

Effaclar Duo Plus

Fast Facts • Starts working within 24 hours • Significantly reduces severe imperfections and unclogs sebum-blocked pores in 30 days with one application a day. • Helps prevent red or dark marks caused by acne • Non-dehydrating formula • Fresh and non-greasy for improved compliance • Targets all four functions of acne; excess oil, congestion in the pore, inflammation and bacterial growth.

Breakthroughs For Post-Acne Pigmentation and Clogged Pores As a practicing pharmacist for over a decade, no one knows better than McAdam that post-adolescent acne is on the rise and lasts longer. Manufacturers of OTC acne treatments have been focusing their research on finding ways to deliver increased efficacy and La Roche-Posay is at the forefront of developing innovative formulas, she notes. “Acne is driven by four different issues in the skin including excess oil, congestion in the pore, inflammation and bacterial growth. Effaclar Duo Plus is formulated to address all four of these issues in the skin – providing the best possible outcome. Consumers, pharmacists and dermatologists are able to make more informed decisions when selecting acne treatments when they know what’s in a product and why”. The original Effaclar Duo was an immediate smash-hit, winning The Big Breakthrough title from Allure, the prestigious US beauty magazine, and a CEW (Cosmetic Executive Women) award, the socalled Glosscars of the cosmetic industry. “Two years ago, we incorporated a new active ingredient Procerad to create Effaclar Duo Plus”, says McAdam. “A patented ceramide that helps prevent the marks that break outs leave behind. Post-acne pigmentation is one of the major concerns of acne sufferers”.

Preventing breakouts is best achieved with an allover treatment. If consumers spot-treat, they are not addressing what’s brewing close to that pimple, which can surface in the days ahead. “That’s where Effaclar’s new generation ingredient, LHA (lipohydroxy acid) comes in”, says McAdam. “For many people, their jawline is the main trouble zone and it can be a difficult area to treat. Often it’s just two or three spots at a time, but the problem can be very stubborn. Developed by La RochePosay researchers, LHA offers precise cell-by-cell exfoliation within the follicle and decreases the build up within the pores”. The lipophilic structure of LHA provides improved affinity with the skin, allowing faster skin regeneration. A derivative of salicylic acid, one of the main acne fighters, it helps to even skin tone, including residual skin marking because it has six times the exfoliating power of salicylic acid”.

Fast, Consistent Action… Minimal Irritation Recommended by dermatologists worldwide, the light, non-greasy formula of Effaclar Duo Plus starts working within 24 hours to unclog pores. In clinical trials, regular use corrects severe blemishes and removes impurities to deliver clearer skin with minimal irritation. For 40 years, La Roche-Posay has been a trusted global source for sensitive skincare. Rooted in a commitment to dermatology, a unique thermal water lies at the heart of the brand’s fast-growing global success. The La Roche-Posay Dermatological Centre in France opened in 1905, and remains Europe’s leading dermatological destination for the treatment of eczema, psoriasis, burn wounds and, more recently, post-cancer treatment. More than 400,000 adults and children have received treatment to restore balance to their skin and improve their quality of life. People with acne-prone skin, whatever their age, should also cleanse with caution. Heavy alkaline and alcohol-based cleansers can strip the skin of natural oils. Effaclar Foaming Gel helps to clear things up by eliminating excess oil and impurities. With a pH of 5.5, it is free is of soap, colourants, parabens and alcohol to keep the skin barrier calm and functioning, says McAdam. Aggressive rubbing or dehydrating cleansers only make acne worse.

EFFACLAR ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Trilogy Make-up Be Gone Cleansing Balm

Removing make-up, adding profit by Elisabeth King

How women take off make-up is critical to the effectiveness of their skincare routines. Leaving make-up on for longer than necessary - or being careless in taking it off - may contribute to breakouts, skin reactions or premature skin ageing. Yet in a major international study, a high percentage of women surveyed said they sometimes don’t wash off their make-up before they go to bed. Far from being mainly young girls too exhausted after a big night out, a high proportion were mothers with children at home who cited lack of time as the main reason. The survey also revealed that women want more from their make-up removers. They certainly need extra help these days says Kerrie Moore, National Training Manager for McPherson’s Consumer Products. “Make-up removers have grown in importance as more and more women opt for long-wearing formulas. Many products are so sheer, as well as transferproof, that women forget they have multiple layers on their faces - from primers through foundations, bronzers, powders, blushers, serums and moisturisers.” Selfies and Longwear Formulas Lift Make-up Removal Category Not cleansing thoroughly every evening can lead to the sort of problems formerly associated with performers who wear stage makeup. Many foundations offer 24 hour wear and today’s moisturisers are not the simple hydrating lotions of yesteryear. To produce anti-ageing effects, they are packed with reflective particles that bounce and scatter light so fine lines look less obvious. On-trend matte formulas highlight dryness on the lips and face and can be stubborn to remove. Serums and moisturisers contain chemical sunscreens, antioxidants, retinol and more. While mascaras, particularly waterproof versions, are often the hardest to remove. Another trend that has pushed makeup removal into the spotlight is the selfie craze. To have a ghost of a chance of taking a glamorous selfie, longwear make18

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up is essential from yellow-based primer through super-stay foundation and concealer, volumising mascara, illuminators, matte lip colour and a hydrating serum for added glow. “It’s essential to gently remove all traces of make-up and environmental pollution in the evening to allow the skin’s natural repair system to work while we are asleep,” says Moore. “Using harsh cleansers that dry the skin may damage the skin’s natural barrier and cause irritation”. Hands On Approach Educating the amazing benefits of using oils to remove make-up is the key says Moore. “When I train BAs and pharmacy assistants, I ask them to forget everything they think they know about cleansers. Based on certified organic rosehip oil, mango seed butter and coconut oil, Trilogy Make-Up be Gone Cleansing Balm is a quick-use wonder product that improves hydration and thoroughly but gently removes make-up and impurities to prevent clogged pores and dry skin”. The most effective way to show how well oil-based cleansing balms work is a hands-on demonstration says Moore. “During training sessions, I apply longwear make-up and lipsticks to the backs of everyone’s hands. An approach that also works to emphasise that balms are applied to dry skin. I massage Make-Up Be Gone, until the make-up is emulsified and wipe off the make-up in one swipe, using the dampened organic cloth that accompanies the product. It becomes instantly obvious that the balm is a deepcleansing mask that speeds up the cleansing process by loosening all types of make-up in seconds”. A True Shortcut - No Need For Extra Products One of the major reasons many women aren’t as thorough about make-up removal is because they believe they have to use multiple products for each job. After they cleanse their face, there may still be traces of mascara around the eyes, for example. Trilogy Make-Up Be Gone Cleansing Balm avoids the problem of ‘Panda eyes’ by completely

removing even waterproof mascara says Moore. “Our core Trilogy customers love the product because all they need to do is to warm a small amount in the hands. Then gently massage it into the face and wipe with our unbleached Turkish organic cloth which is certified to Global Organic Textiles Standard and emulsifies the balm to remove even the most tenacious make-up”. Apart from delivering a one-two punch for make-up removal, new customers will also be drawn to the balm’s skincare benefits says Moore. “Longwear make-up, pollution, sun exposure combine to dehydrate the skin, so women need to use moisturising products every step of the way,” says Moore. “The mango seed butter in Trilogy Make-Up Be Gone Cleansing Balm is anti-inflammatory and emollient and leaves the skin feeling smooth. The certified organic rosehip oil helps to nourish and hydrate the complexion after each use. While the generous amount of coconut oil repairs and protects dehydrated and reactive skin”. The final flourish that closes the deal? Definitely the delicate fragrance says Moore. “Ylang-ylang and cedarwood create a spalike sensation yet it takes only seconds to remove all of your make-up. Trilogy MakeUp Be Gone Cleansing Balm is an amazing short cut for women with less time on their hands who want skin that feels soft, plumped and incredibly clean. The skin looks more youthful with regular use and becomes more receptive to anti-ageing serums and moisturisers to make them work more efficiently”.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

Clarins ups the ante in Australia

2. 1.

Christian Courtin-Clarins, the Clarins brand founder Jacques’ son and now the company’s CEO, was in Sydney recently to talk with media about Clarins Today as a wholly-owned subsidiary. 5.

Clarins Australia hosted a series of media and staff events earlier in the year to welcome international guests, Mr. Christian Courtin-Clarins and Ms. Jenna Courtin-Clarins to Australia. The events aimed to introduce Christian Courtin-Clarins as an authority in beauty in Australia and provide exclusive access to the man at the helm of the Clarins brand. As well as creating brand awareness in the Australian market, the events strengthened the Clarins partnership with retailers, media, business partners and provided staff with a personalised experience. Key events included: an intimate media lunch at The Park Hyatt, store visits in the city including; Myer, David Jones and Sephora counters, a national beauty advisors breakfast and a Clarins Australia & New Zealand staff cocktail event at The Park Hyatt. Clarins and Trimex, as the Australian subsidiary of Groupe Clarins since December 2014, has been settling in to the local market over the last 15 months, applying the internationally renowned DNA of Clarins. Addressing beauty and grooming media, Jerome Bellony, Managing Director Groupe Clarins in Australia, said: “Clarins is a cosmetic empire that is now in 130 countries around the world, including Australia. Christian Courtin-Clarins understands the importance of being bold and audacious. Central to the brand is that the passion and desires of women are addressed and met. The DNA of Clarins is knowing how important it is to a woman to look and feel beautiful.” With Jacques Courtin-Clarins’ understanding of the benefits of boosting circulation, plant extracts and essential oils giving birth to a new skincare brand back in 1954, his son Christian joined the company in 1974, and brother Olivier joined in 1990. In 2010 Jenna, Virginie, Claire and Prisca daughters of Christian and Olivier Courtin-Clarins joined the Supervisory Board. The family tradition continues breathing fresh ideas into the company. 20

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Clarins is a leading skincare brand in many countries. A key reason for this success, according to Christian is the fact that the company trains 10,000 beauty therapists around the world every year. The No.1 skincare brand in France with 27% of the market with more than double the business of the No.2 brand, Clarins is also the No.1 skincare brand across Europe. “We are investing in Australia to achieve the leading position that Clarins deserves. I have my name on my brand. I wake up in the morning and look at myself in the mirror knowing I am doing a good job. It is not about the price. It’s about the quality. All the plants we use have a heritage: we know their benefits and side effects…a wise vision from my father. We have operated sustainable development since 1985. That’s why we have such high quality ingredients in our products. Innovation is of key importance. Clarins was the first premium brand to have UVA protection and the first to look into the effects of pollution. All our products now contain the anti-pollution complex. “Today it is all about you (our customer). We are very keen on customer service and keep our customer top of mind. My dream is to stop GWP promotions. I don’t think it’s good for customers. It draws them in on price. We are selling them something that does not address the customer’s needs.” Christian has been to Australia many times: “a hundred times” he smiles, and on one trip he spent time with an Aborigine community in the Bush in the Kimberley. He learnt about the plants and the respect of the land shown by the “roots people” as he described his hosts. “One day we will come back with products using ingredients sourced from that experience in Australia.” Authenticity is another key word in the Clarins vocabulary. Being born in a skin spa it is truly important to understand skincare

6. 1: Christian Courtin-

properly. “To lis- Clarins with Jerome - Managing ten and to love is Bellony Director Groupe Clarins in core to our cul- Australia ture. My father 2: Christian with esprit was extremely magazine’s Andrea Ferrari 3: Alexis Teasdale clever starting Cosmopolitan and Amy the brand in a Starr - ELLE skin spa where 4: Kelly Baker – Body & with Sara McLean he could gain Soul grazia.com.au feedback from 5: and 6: Clarins Beauty his customers. Advisors meet Christian When he moved and Jenna in Sydney into retail distribution he asked ‘how will I know if my customers are going to be happy with their products?’. That’s why we developed the Clarins Club leaflet with ‘how to use’ instructions for customer satisfaction and comment and to help them get the best out of their products. This goes into every product carton.” Clarins Australia hosted an intimate media lunch with Australia’s top beauty editors and influencers at The Guest House at The Park Hyatt. The event introduced Mr. Christian Courtin-Clarins and Ms. Jenna Courtin-Clarins to the Australian market and launched the new Mission Perfection Serum which launched February 29th 2016.

hot off the press

For a clean night’s sleep

Estée Lauder pioneered specialist nighttime skincare with Advanced Night Repair (ANR), launched in 1982. Now a franchise, keeping its focus firmly on the bedtime hours, the labs have created two night-specific cleansing products.

Estée Lauder’s Advanced Night Micro Cleansing Balm and Advanced Night Micro Cleansing Foam enter the market proposing to prepare skin for optimal nightly renewal. There’s been a lot of research shared about the importance of sleep and how we can care for our bodies both internally and externally before our head hits the pillow. For skin, the power of night repair begins with a thorough cleanse. Building on its wealth of research results and expertise that nighttime is the right time for skin to repair the day’s damage, Estée Lauder has formulated two cleansers specifically for a special night cleansing ritual experience. Each has a unique sensorial texture, cleansing thoroughly and gently to create the perfect foundation to prepare skin for the evening regimen. Dr. Nadine Pernodet, Vice President, Skin Biology and BioActives Research & Development, Estée Lauder Companies tells us: “It is important to remove particles like impurities and pollutants that have accumulated on skin during the full day by cleansing in the evening in order to avoid further damage to your skin. Our Advanced Night Micro Cleansers are developed to thoroughly cleanse skin without compromising its natural protection layer, preparing it to receive the benefits of the nighttime skincare regimen.” Gentle, micro-purifying Advanced Night Micro Cleansing Balm and Advanced Night Micro Cleansing Foam have micro-revitalising, non-drying formulae to preserve skin’s natural moisture balance. They are effective for all skin types, so skin is left soft and smooth, and never stripped or taut. Skin receives an essential concentration of minerals and essential nutrients. We know that customers tend towards either the fresh wash feeling of a foam or gentle, balm cleansing, hence Lauder’s double offer. Cleansing Foam transforms into a soft, airy foam that rinses easily and leaves skin feeling clean, soft and refreshed. Recommended usage is simply to massage gently onto damp skin nightly and rinse thoroughly with water, avoiding the eye area. Cleansing Balm is applied over dry skin where it melts into a silky cleansing oil, then transforms with water into a milky emulsion that rinses easily for a clean, conditioned feel without any greasy residue. A sensorial benefit that’s very appealing is the new signature scent of lavender and chamomile to enhance the soothing night experience by evoking a calming, relaxing impression during skin cleansing to help unwind from the day. Skin is ready and fully prepped for the repair regimen that follows, namely ANR, the super serum that works through the night. Available at all counters nationwide from April 24th, 2016, RRP Cleansing Balm - $68.00 and Cleansing Foam - $54.00.

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Rimmel’s lash-tint mascara Rimmel Wonder’full Volume Colourist Mascara with Lash-Tint Complex works over time to tint lashes while also delivering the instant volume of a traditional mascara. Rimmel addresses the cosmetic concern that some women feel naked and exposed when not wearing mascara. Rimmel Wonder’full Volume Colourist Mascara with Lash-Tint Complex gradually over time, makes bare lashes darker while the volumising formula loads lashes with jet-black mascara. Rimmel says this mascara targets those impromptu weekend plans… unscheduled sleepovers…“times when we wish we were mascara-ready.” Bare lashes can lack eye-framing definition. And because they tend to be fairer at the tips, they appear shorter, less visible and more lacklustre. Volume Colourist Mascara formula includes a semi-permanent lash-tint complex that progressively blackens bare lashes every time it’s applied. From two weeks onwards of regular usage, naked lashes look darker from root to tip, appearing to be longer and have more impact because they’re blacker to their ends. Easy to remove with regular eye make-up remover. There are two shades: Black and Extreme Black. Packaging is the twisted-style barrel common to the Wonder’full range, this time with a graduated colour scheme that evokes lash-tinting over time. The Black variant has a lacquered gun-metal pink cap that fades into a black bottle decorated with pink hot foil lettering. In reverse, the Extreme Black shade has a black cap with pink lacquering rising up the bottle; matte silver foil embellishment completes the look. Rimmel London Volume Colourist Mascara $18.95, available from May 2016 at Priceline, Priceline Pharmacy, Chemist Warehouse, Target, Kmart, BIG W, selected pharmacies and selected Coles and Woolworths.

Spotlight On Sisley StarS The Sisley Business Awards for the high achievers of 2015 were held in Sydney on Monday 29th February to celebrate the company’s outstanding performers. The Business Awards recognise and reward the individuals and teams for their sales achievements, professionalism and commitment to delivering luxury service in their respective stores. The seven award winners enjoyed a memorable stay at the chic Sofitel Hotel in Sydney where they prepared for a fun day chauffeured by stretch hummer exploring the delights of the harbour city. The highlight of the visit was the Business Awards Luncheon at the stunning Aqua Dining Restaurant in North Sydney overlooking the iconic Olympic Pool under the Harbour Bridge. The Business Awards Luncheon was hosted by Irene Robinson, General Manager of Sisley Australia and New Zealand. “It’s very special to be able to formally recognise the passion, commitment and

outstanding results that the Award winners bring to their respective counters each day. Sisley recorded a year of strong global growth in 2015, including Sisley Australia where we delivered our strongest year on record.” Six awards were presented during the luncheon - Counter Manager of the Year was awarded to Nana Liu, David Jones QueensPlaza, Anna Nguyen from David Jones Bourke Street won Beauty Consultant of the Year and the Highest Growth Achievement Award was won by Shirley Wang from Nuance Melbourne International Airport. The special General Manager Appreciation Award acknowledged two worthy winners

and was presented to Madeleine Hartmann from David Jones Sydney CBD and Sunah Kim David Jones Indooroopilly – to acknowledge their daily commitment to achieving their business goals. The Highest Ranking Achievement Award was shared by two very strong counters with David Jones QueensPlaza and David Jones Chatswood Chase recording the highest rankings consistently all year. Sisley would like to acknowledge the dedication and contribution of all our teams in Australia and New Zealand and remain focused on delivering yet another very successful and rewarding year!

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Lancôme’s

Youth Quake Juicy Shaker takes aim at Millennials by Elisabeth King

For a brand that celebrated its 75th anniversary last year, Lancôme has a lock on hip. Recently named one of the top 10 most relevant beauty brands by Women’s Wear Daily, it’s a true global powerhouse…and Lady Lancôme is about to prove her point once again!

n 2000, Lancôme launched Juicy Tubes, the first tube lip gloss, which is widely credited as the tipping point that pushed gloss to out-sell lipstick for the first time. Juicy Tubes became one of the most copied lip products, and remains a favourite for millions even 16 years after its debut. With an ultra-glossy formula that glides on easily with a slanted tip applicator, Juicy Tubes was aimed at younger consumers, but later caught on with older customers. “A spark goes up in most women’s eyes when Juicy Tubes is mentioned,” says Lucy Bradshaw, Lancôme Marketing Manager. “Lancôme’s core business is done in the 25 to 54 year-old group, and now we’re reaching out to younger Millennials with our breakthrough Juicy Shaker lip gloss, launching on May 8th. “Juicy Tubes was the first luxury beauty purchase for a generation, and we are looking to repeat its global and local success. True Innovation – First Cushion Lip Colour True innovation in lip colour is rare. Lancôme had a smash hit last year with Miracle Cushion foundation, and experienced a 49 per cent uplift in new customers. “Lip colour has long been driven by fashion trends and

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

shades,” says Bradshaw. “Lancôme is hitting the market with the first cushion-style lip colour.” In fact, there aren’t many lip cushion products from Korean brands, and the main one has a simple formula and matte finish. Lancôme has re-invented the product wheel with a bi-phasic infusion oil. Phase 1 features four oils which fuse to the lips for shine and nourishment. Musk rose oil soothes and regenerates, sweet almond oil leaves lips supple, cranberry oil protects and restores with antioxidants and Omega 3 and 6, and peach kernel oil softens and nourishes. Phase 2 adds concentrated pigments, says Bradshaw. “Sheer pops of colour but no stickiness. The intensity is adjustable, too. Juicy Shaker allows women to build up their lip coverage, just like their foundation.” Just as the slanted tip applicator of Juicy Tubes ignited widespread interest in lip gloss, the sponge-like texture of Juicy Shaker’s cushion applicator perfectly hugs the contours of the mouth because of its conical shape. “In a single swipe, consumers can apply a sheer film of colour if that’s what they want. But they can re-apply several times to increase the intensity of colour with no risk of over-loading the lips”, notes Bradshaw. Ban the boring is the key message. The cocktail shaker shape cues in with the Millennial market and their creativity, says Bradshaw. “But it’s not a gimmick. Shaking a Juicy Shaker disperses the pigments to provide a uniform colour. Those who want a deeper colour with opaque coverage, just need to repeat the process and shake some more”.

In-Depth Australian Research With nearly every beauty brand chasing Millennials to grab a bigger market share, it’s easy to forget that no generation is homogenous. “Data from overseas doesn’t take into account that Australian Millennials haven’t had to deal with some of the hard realities their overseas counterparts have faced”, says Bradshaw. “A generation spans 18 years and the youngest cohort may have little in common with tail-enders. We have commissioned in-depth research in Australia to divide Millennials into three verticals - school age, 18 to 25 and 25 to 34. The older group has nostalgia for Juicy Tubes, so for them the launch of Juicy Shaker reinforces the fact that Lancôme has something for everyone. For teens, we want the product to be their first splurge”. Lancôme’s local research extends to drilling down to each vertical’s lifestyle. “We want to focus on leveraging the experience of Juicy Shaker, so we needed to know what each age group wants from in-store communication, and how they would like to learn about the product to discover their favourite shade”, says Bradshaw. “Millennials in all three verticals cherry-pick when it comes to digital, their main touchpoint for engaging with new products”.

The arrival of the first-to-market cushion lip colour in Australia is designed to jolt the colour cosmetic category into overdrive.

Halo Effect - Intense Training Lancôme is anticipating a halo effect from Juicy Shaker, similar to the flow-on from Grandiose mascara with its breakthrough swan neck wand and Miracle Cushion foundation. “We’re coming in with a magic price point of $34”, says Bradshaw. “We also want the 13 shade collection to be valued as collectibles, so consumers can buy a set of two for $62 or three for $90. All the shades are individually fragranced, including blackberry for Berry in Love and apricot for Apri-cute.” The global ad campaign also takes the Lancôme mission a step further, and is relevant to the targeted age groups and covers all ethnicities. “Lupita Nyong’o and Lily Collins are the perfect spokesmodels”, says Bradshaw. “Both of them resonate with women from their teens to early 30s. Lupita has become the international fashion world’s muse. Lily’s fresh appeal shows that Lancôme continues to keep up to speed with ground-breaking products to target a new customer base”. Lancôme BAs have been thoroughly briefed for months prior to the Juicy Shaker launch through seminars

and roadshows, says Pamela Nicol, National Training Manager for Lancôme. “Everyone is buzzing and the feedback has been phenomenal because of the unique bi-phase formula. No lip liner is required and there’s plenty of shine without gloopiness. Consumers can also play with colours and mix and match. “But how we present Juicy Shaker will be vital. If you want to appeal to younger customers, a product needs to be quick and easy to use and offer instant impact. Lancôme have a service called Two Minute Aura, which enhances makeup without the need to remove it. We apply Génifique serum for glow, Miracle Cushion for more coverage, mascara and, instead of lipstick, we will incorporate Juicy Shaker. Our core loyalists and new customers will love the results and straightforward approach”. The arrival of the first-to-market cushion lip colour in Australia is designed to jolt the colour cosmetic category into overdrive. Suddenly it seems fresh to wear cherry and fuchsia lips and break the old ‘don’t play up your eyes and mouth at the same time’ rule. Women can also learn that they can wear their hair down and enjoy luscious lips on a windy day again.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

Rimmel’s shapely face Rimmel London and long-time brand ambassador, Kate Moss, have collaborated on a make-up kit that’s inspired by the supermodel’s enviable bone structure. Rimmel’s first Sculpting & Highlighting Kit designed by Kate Moss highlights, contours and defines. Here’s how… Kate Moss… cheekbones… synonymous, hey? So it’s a great fit that she’s a friend of Rimmel and happy to work with new product development to create a product that implies a little more bone structure than nature delivered. Rimmel Sculpting & Highlighting Kit by Kate Moss is a palette made up of three silky soft pressed powders to highlight, contour and define the face. There are three shadeways for light, medium and warm skintones for on-trend contouring. Using light and shade we can enhance and downplay facial features. Not a face lift, for sure, but a flattering illusion. The Kate Sculpting & Highlighting Kit combines three trays of different pressed powders - a highlighter, a shading powder and a blush - that blend with natural skin tones to create a healthy, radiant, sculpted look. Definition and structure can be achieved using just a little colour for a natural, fresh look. Being bolder with the amount of product applied gives an impact-

ful, dramatic sculpted effect. Rimmel says Kate worked closely with them to “design a sculpting palette that was both elegant and extremely easy to use.” The ‘what’s in it for me’ factor that’s so dear to the consumer’s heart is that the kit makes sculpting and contouring as easy as 1, 2, 3…literally. One: The soft shimmer highlighter is used to highlight areas that naturally catch the light - cheek bones, brow bones, the centre of the chin, forehead and bridge of the nose. Two: The darker shading powder is used to contour and recede areas of the face that you don’t want to emphasise, such as the sides of the nose, jaw line and hairline. Three: The shimmer powder blush gives definition and colour to the cheeks and added warmth to the whole face. What’s more, each of the individual shades can be used separately: the highlighter illuminates skin with a ‘candlelit glow’; the sculpting shade gives a bronzed effect; and the blush delivers a natural-look flush on cheeks. Of

course the shades can be used separately but the intention is a combination to create contour. There are three kits. Golden Sands for paler complexions; Coral Glow for medium skintones and Golden Bronze for the warmer complexions. RRP $16.95. Not forgetting the lips… Coming out at the same time – this month (April) is Rimmel London Lip Conditioning Balm by Kate SPF15. As professionals in the beauty industry you cannot emphasise enough the necessity for sun protection and moisturisation. Both are delivered with this lipstick-style balm. Whether your customers prefers a fashionable nude pout or a Red Carpet smacker, lips need to be well conditioned and moisturised. Lip Conditioning Balm by Kate SPF15 is protective, moisturising and sits comfortably alone or under any lipstick. It has been formulated to work in harmony with regular lipsticks, offering moisturisation for up to 8 hours, says Rimmel. RRP $9.95. Available now at Priceline, pharmacy and grocery.

Marc Jacobs Splash Inspired by the original Marc Jacobs Splash collections, there’s two new and two favourite scents in the line-up. In 2006, New York-born fashion designer Marc Jacobs introduced the first Splash Collection - Summer Splash: Rain, Grass and Cotton. These are limited edition, light Eaux de Toilette in 100ml splash bottles, RRP $69.00. Crisp to the senses, yet mellow in colour, each splash indulges in the simple pleasures of the easy-going, light hearted spirit of Marc Jacobs. The Splash fragrances have a bottle style that’s sleek and square. Here’s the line-up Splash for April 2016. Marc Jacobs Rain – a watery floral – is back by popular demand. Lush and pure, it opens with the freshness of wet cut grass and pure sparkling notes of wild strawberry and clementine zest. The middle is a lush blend of tropical rain accord, passion flower and white orchid. The dry down is composed of beech amber, tree moss and musks. It has a blue hue. Marc Jacobs Cucumber has a crisp cool scent of cucumber. Clean and refreshing, cucumber has a lightness that is soothing and breezy. The scent is crisp, green and fresh. The fragrance opens with top notes of watery cucumber, fragrant lotus leaf and crisp bamboo, enhanced with a floral heart of lily of the valley, linden blossom and Dutch freesia. The dry down of frosted musk and blonde woods lingers with a soft, sensuous air. It is shaded green. Marc Jacobs Cotton is also a returned favourite, originally launched in 2006. Reminiscent of the cleanliness and comfort of wearing and breathing in fresh cotton, this is a Floral Woody Musk fragrance for women. Top notes are peach, mandarin, bergamot, aquatic accord; middle notes are lavender, cotton flower and lily-of-the-valley; base notes are white suede, sandalwood, musk and white woods. Marc Jacobs Pear captures the sweet nectar of summer. Developed by Honorine Blanc of Firmenich, the fruity woody fragrance opens with the tantalizing aroma of fresh, ripe pear invigorated with bergamot and lemon peel. The heart of juniper, gin accord and freesia imparts a sweet richness. Musk, teakwood and a soft amber round out the balance of notes with smooth softness and warm sensuality. It has a warm golden tint.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

Kiehl’s treats

Kiehl’s has been looking at nurturing the skin outside of the regular routine: the result is two masques and an overnight peel. Masques are silent achievers. Those initiated to the benefits of their treatment effects know the value of setting aside a once or twice a week masque moment to give their skin a boost. Customers new to the category may need an explanation of the how these formulae are made to ‘soak’ into the skin and provide a super-boost, targeting specific concerns. They can pop a masque on, sit back and relax for the recommended time or carry on with their normal home life as they marinate, with no ‘down time’. Kiehl’s launches two specific-concern masques this April at RRP $58.00. Turmeric & Cranberry Seed Energizing Radiance Masque (1) works as an ‘in-

stant facial’ by brightening and energising the look of dull, fatigued skin to restore a healthy, rosy appearance. Part of the ginger family, turmeric helps heal or soothe the skin. Additionally it works as a natural cleanser to detox the skin from impurities, and is known to have strong antioxidant, anti-septic and sebum balancing properties. Turmeric has also been historically used to treat skin imperfections and improve skin

radiance. Within Kiehl’s formula, turmeric extract has been shown to deliver brightening benefits that address the look of dull, lackluster skin to restore a healthy glowing appearance. Cranberry is a very rich source of antioxidants, and the crushed cranberry seeds within the Kiehl’s formula help to gently exfoliate, leaving skin feeling renewed and looking energised and radiant. Cilantro & Orange Extract Pollutant Defending Masque (2) addresses the environ-

mental onslaught skin faces every day. “Pollution and its negative effects on the lung and the cardiovascular system have been broadly well understood,” shares Dr. Jean Krutmann, Director of the Leibniz Research Institute for Environmental Medicine. “More recently, however, studies suggest that pollution is also affecting skin integrity*.” Based on this insight, Kiehl’s chemists developed Cilantro & Orange Extract Pollutant Defending Masque to protect and replenish skin to reduce the visible effects of pollution while helping to prevent impurities from adhering to skin. It is a protective, treatment facial masque that fights skin damage, strengthens

skin and shields against pollution. * Vierkötter A, et al. J Invest Dermatol. 130(12):2719-26, 2010

The discovery that quinoa seeds had a topical skincare benefit has led Kiehl’s to use quinoa husk extract in a newly-formulated anti-ageing overnight treatment. It’s called Dermatologist Solutions Nightly Refining Micro-Peel Concentrate (3) and it

offers accelerated cell turnover, refined texture, improved skin tone evenness and softer, more radiant skin. “Despite the popularity of chemical peels, they present a number of barriers,” shares Dr. Adam Geyer, Kiehl’s Consulting Dermatologist. “While effective, the treatment can cause skin sensitivity including redness and irritation.” The Kiehl’s chemists utilised Quinoa Husk Extract formulated with Fruit Acids, Cactus Extract and Phytic Acid to develop Nightly Refining Micro-Peel Concentrate. It’s a gentle and effective alternative to professional services. Nightly Refining Micro-Peel Concentrate is suitable for all skin types, including sensitive skin. Apply 2-3 drops to clean skin every night before the appropriate serum and moisturiser. On-counter May 2016 RRP $82.00.

NEW 2016 FRAGRANCES OF THE WORLD AVAILABLE NOW

he 32nd annual edition of the world’s most comprehensive impartial fragrance guide will launch in May 2016. The 2016 Michael Edwards Fragrances of the World® guidebook – dubbed by the beauty and fragrance world as ‘bible’ of the fragrance industry – will debut in May and is available to buy through esprit Magazine. Fragrances of the World® 2016 classifies more than 8,000 currently available fragrances. A separate index lists a further 1,500 discontinued fragrances. For easier reference, this new edition features two columns instead of three on each page. A consolidated alphabetical index lists all feminine, masculine and shared fragrances, with gender distinguished by colour. Michael Edwards’ unparalleled work is a result of close collaboration with both the brands and perfumers to ensure accurate classifications. More than ever, Fragrances of the World puts fragrance expertise at your fingertips.

Michael Edwards remains the fragrance world’s only impartial and independent authority. He makes no charge for listing or classifying new fragrances. He declines both advertising and sponsorship. As a result, he is able to work with every brand and perfumer to check the accuracy of his classifications and work.

Critic Luca Turin calls Michael Edwards ‘the Linnaeus of perfume’, describing his Fragrances of the World guidebooks and databank as “the only comprehensive, historically accurate, factually reliable and artistically consistent database of fragrance in existence.”

Order your copy of Michael Edwards’ Fragrances of the World 2016 through esprit magazine – OUT MAY 2016

FRAGRANCES OF THE WORLD 2016 FORMAT: 245 MM X 330 MM, 232 PAGES, HARD COVER

Price AUS$195.00 total. NZ$265.00 plus $45 postage (inclusive of GST, packaging and delivery) ISBN: 978-0-9808600-4-7

PLEASE RETURN TO: Andrea Ferrari Publishing, 25 Cove Street, Birchgrove NSW 2041, Australia. Tel: +61 410 067 966

PLEASE SEND ME COPY(IES) OF FRAGRANCES OF THE WORLD 2015 I ENCLOSE A CHEQUE FOR $ PLEASE MAKE CHEQUE PAYABLE TO: ANDREA FERRARI PUBLISHING DELIVER TO: (PLEASE PRINT) NAME: COMPANY NAME: POSTAL ADDRESS: STATE: COUNTRY: TELEPHONE:

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ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Klorane

Set On Expansion Celebrating 50 Years

of performance and cutting edge botany by Elisabeth King

Haircare is the fastest-growing category in the global natural personal care market, reports major analyst Research and Markets. Mainstream hair brands can be vulnerable to commoditisation, but strong demand for plant-based hair oils, shampoos, conditioners and serums has led to a sharp uptick worldwide for advanced products based on natural ingredients for use in major hair and scalp-related problems. Few brands are riding the crest of the green wave as successfully as Klorane, the number one haircare brand in pharmacies in Europe and France1.

n 1966, Pierre Fabre, a working chemist from southwest France, launched the first shampoo under the Klorane banner, named after a small soap-making laboratory he had just purchased near Paris. Fifty years later, Pierre Fabre group Laboratories rank as the leading Dermo Cosmetic laboratory in France1 and own some of the world’s best-known dermo-cosmetic skin care brands, including Avène and natural haircare brand Klorane. Four years ago, the company announced a major expansion strategy to double its sales by 2020, mainly through overseas markets. Over the past decade, Avène has become the leading dermo-cosmetic skin care brand in China. In 2015, Pierre Fabre debuted Klorane to promote its proven and effective haircare products across China.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

New App and Pop-Up Store Spread The Message Klorane has ambitious plans in Australia, too, says Jenny Dong, Marketing Manager for Avène and Klorane. “Pierre Fabre launched a new era for its Australian operations last year by becoming a subsidiary. For half a century, we have pioneered the development of haircare products that deliver the performance consumers now expect from products made with fewer chemicals. Problem-solving is our core strength and we are at the forefront of the shift for advanced botanical haircare to be as sophisticated and effective as it is gentle to the hair”. Innovative new products and marketing strategies are also poised to give Klorane new shine and relevance to a wider audience. We are launching a new app – Klorane & You in April, says Dong. “Consumers are more willing to pay for effective botanical haircare products, but they need to know they are making the most informed choices. The new app helps consumers to navigate the Klorane range and discover the right products to suit their needs and lifestyles. It also provides hair diagnosis and recommendations. There is a hair and lifestyle questionnaire which allows us to build a qualified data base to provide tailored advice and special offers to our Australian customers. Visible on our website – klorane.com.au – consumers can also research and understand the botanical ingredients in our products”. From April 11th to 17th, Klorane is operating a pop-up store in one of Sydney’s most high traffic areas – the entry to Westfield Sydney in Pitt Street. “People will be able to access the new app on iPads,” says Dong. “There will be a daily competition where the first 50 visitors to take the diagnosis will receive a Klorane shopping bag, including our best-selling dry shampoo in a full size and samples of the

Esprit Magazine promotion

new Flax Fiber volumising range. A key feature will be an on-site live show with Bonnie Gillies, the well-known hair and make-up blogger, from Oz Beauty Expert, showcasing Klorane products and including Q&As. Branded Klorane digital pictures will be instantly sent to consumers to share on social media and Gift with Purchase will be available from selected pharmacies in the area. Visitors can have their hair styled at the Klorane Styling Counter and our national trainers will be on hand for hair diagnostics with a microcamera, product recommendations and samples.”

system of shampoo, conditioner, oil or serum, so that consumers can trade up to superior results”. Hair loss and thinning, even among young people, is a widespread problem. “Klorane’s hair-strengthening Quinine range has enjoyed double-digit growth in recent years”, says Dong. “The shampoo and conditioner are specially designed with quinine bark to strengthen the growth and protect thinning hair, whether it is a result of age, heredity, illness or stress. With regular use, hair appears thicker and stronger.”. The marketplace is full of products formulated to add moisture to the hair. “But mango seeds are high in mineral, vitamin and trace element content”, says Jakubczak. “Klorane uses a cold-press methGetting Wet Klorane Dry Shampoo is a cult product worldwide. A favourite od of extraction to preserve the potency of mango butter to nourish of celebrities and hairstylists, one Klorane Dry Shampoo is sold dry hair. The 3-step system of shampoo, conditioner and dry mansomewhere in the world every 10 seconds2, and the perennial go oil smooth and repair the hair without weighing it down.” bestseller is Australia’s number one Dry Shampoo in an increasingly Consumers love trying new products that provide greater benefits competitive category. We love the fact that our Dry Shampoo with than those they currently use. A logical complement to retailers’ Oat Milk is still number one3, but Klorane is really going wet as coloured hair sections begins with Klorane’s famous Chamomile its hair care uniqueness is highly prized and well known in most shampoo and conditioner. A bathroom staple for decades, the countries compared to Australia adds Dong. duo is a favourite go-to with the famous and regular customers Leading the charge is the recently launched volumising range for enhancing the colour of blonde hair. Colour protection is also – Flax Fiber. Hair can thin with age and many people a specialised area with clear benefits for retailers because of were born with fine hair, which Australia’s continued love affair is why there has been a flood with hair colourants - at home or of volumising hair products in at the salon. “Coloured hair can recent years. What an increasing become dull”, says Jakubczak. number of consumers don’t “Klorane’s Pomegranate range want is silicones, too many cleanses, revitalises and protects chemicals and products that do coloured hair gently”. little more than fluff out the hair. Being botanical isn’t just about More people are seeking out getting nasties out of products natural volume that lasts all day and using the best ingredients without teasing and doesn’t fall these days, notes Jakubczak. flat after a few hours. “Being in complete control of Health-conscious consumers the supply chain, sustainability know flax seed is high in and protecting the environment Omega-3, but might not be also come into the equation for aware it is also a good source more and more consumers”. A of fibre mucilage which is why development that’s not a tricky that fibre-filling capability ask for Klorane. “We’ve been Cutting-edge botany is such a plus in haircare. following these principles for 50 It’s not just any flax, says years and that’s why we’re one of Anne-Charlotte Jakubczak, Europe’s - and the world’s - most Klorane selects Scientific Communication and trusted natural haircare brands1”. plant Training Manager. A doctor of pharmacy with extensive species to treat specific international career at Pierre hair issues. Fabre, she has recently joined the Pierre Fabre team in Australia. “The linen extract for the three products in the new range – shampoo, conditioning balm and leave-in spray – is grown under controlled conditions in the south of France. The mucilage fibres of flaxseed act as a natural support to the root and give long lasting body to the hair. Mucilage create a lightweight film around each hair, giving it an almost 40 per cent increase in diameter, naturally strengthening properties of the hair”.

is at the heart of everything Klorane stands for... the most appropriate

Botanical Solutions Cutting-edge botany is at the heart of everything Klorane stands for, says Jakubczak. “Klorane selects the most appropriate plant species to treat specific hair issues. Gentle Oat Milk is suitable for the whole family, for example, and Citrus Pulp adds vitality to normal and oily hair. To address more serious hair concerns such as hair loss, lack of volume or radiance and dry hair, we provide a specialised 3-step 1. IMS Data on file 2. Klorane worldwide billing, December 2014 3. AZTEC data on file

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

Elizabeth Arden heroes Superstart

Elizabeth Arden Superstart launched in October 2015 as a new first step in prepping the skin to promote the health of its surface layer. In June the brand heroes this skin renewal booster with special value kits to appeal to new customers. Elizabeth Arden counters this June will be dressed and decked with collateral on Superstart skin renewal booster. The brand’s Beauty Consultants will be focusing on the claims, explaining to customers that this ultra‐lightweight, fast‐absorbing formula is clinically proven to restore the healthy appearance of the surface layer for supple, smooth, more radiant‐looking skin. The plan is to recruit new customers to the brand with enticing value set offers. The Superstart stats reveal that 92% of women agree Superstart helps repair the look and feel of skin,* and 95% also agree that Superstart boosts the effectiveness of their skincare products.† When used in tandem with Elizabeth Arden Prevage® and Ceramide products, Superstart Skin Renewal Booster is proven to increase the effectiveness by supporting‡ skin’s natural

collagen by up to 5x; Skin’s natural elastin by up to 9x and skin’s natural hydration by up to 25x. Superstart Skin Renewal Booster is designed with an exclusive Probiotic Complex, Sea Fennel and Flaxseed Extracts that work to holistically help skin restore its natural barrier to a healthy looking condition. Skin is left feeling resilient, refreshed and capable of real transformation. Recommended usage is to apply a pearl‐sized amount to the face in the morning and evening prior to serum or moisturiser. RRP $85.00, 30ml. The value offers for June comprise combinations of products that work best with Superstart. Superstart + Prevage Set includes full size 30ml Superstart Serum, 15ml Prevage AA Moisture Lotion with sunscreen, 5ml Prevage AA Intensive Daily

Michael Bublé on the female scent trail Will it be Bublé for Her? Will it be Bublé Blossom? Being sensual and aromatic in tone, Michael Bublé’s first female fragrance might be more to the point, let’s say elegantly sexy. It was only a matter of time before the self-confessed romantic, global singer super star would add a women’s perfume to his alluring Bublé brand. But as with any celebrity scent success isn’t guaranteed. The profile of the name behind the brand has the initial draw. It’s the packaging that then takes the role of luring in the customer and then the perfume itself has to be a winner. A winning formula will sell and sell – take Elizabeth Taylor White Diamonds, an enduring success for nigh on 30 years. We’ll find out what this young man has developed mid year when it launches worldwide. The team working with Mr. Bublé on this project is Fragrance Dynamics Ltd., a UK based company specialising in creating unique high quality fragrances. The collaboration sees Bublé working alongside his label, Warner Bros. Records, his management company Bruce Allen Talent and Fragrance Dynamics in the development and unveiling of the new fragrance. Michael Bublé comments: “It’s no secret that I’m a hopeless romantic which is reflected in the music I write,

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Serum, RRP $85.00. Superstart + Ceramide Set includes full size 30ml Superstart Serum, 15ml Ceramide Moisture Cream, 7pc Ceramide Capsules, RRP $85.00. Available from June 2016 * Based on US home use test with 89 women 25‐59 years of age after 8 weeks. † Based on US home use consumer test on 62 women aged 25‐59 after 8 weeks. ‡ Based on ex‐vivo test comparing the effectiveness of top‐selling Elizabeth Arden anti‐ageing products when used alone vs. when used in combination with Superstart Skin Renewal Booster.

the songs I sing and the shows I’ve performed around the world. I wanted to collaborate on creating a fragrance that represents the same sentiments as my music. I’ve always loved fine fragrance and once I committed to this endeavour, I immersed myself in learning the fascinating process of what it takes to actually create just the right scent along with unique packaging that reflects my taste and imagination of the perfect romantic fragrance. Working with a worldclass perfumer coupled with the marketing expertise of my team, we have designed a beautiful fragrance that I feel proud to have my name on.” Mike Edwards (not to be confused with Michael Edwards – Fragrances of the World), Managing Director of Fragrance Dynamics adds: “Michael is the embodiment of romance and passion. He is everything a fragrance is trying to communicate and we’re thrilled he’s partnered with us. A fragrance is a dream in a bottle and we hope to bottle a little bit of Michael in his premium debut line. Together, our goal is to develop an incredibly beautiful fragrance - exceptional in every aspect - that captures as only Michael can, the feeling of love.” Fragrance Dynamics is a new company with a team who has been responsible for developing/marketing/selling some of the industry’s most successful fragrances. The company founder Mike Edwards previously worked on the best-selling fragrances for One Direction and Cristiano Ronaldo, with a history going back to 1982 with Le Jardin de Max Factor. Tapping into Michael Bublé’s large female fan base, his first fragrance will be for women. The bottle design will be contemporary and the fragrance scent – deep, sensual and aromatic in tone. The yet to be named fragrance will be available globally in leading retail stores mid 2016. Its launch will be supported by a global campaign that’s spearheaded from the US and UK by Fragrance Dynamics with support from entertainment marketing agency Harmonic.

hot off the press

Lip Lab

Nail bars, lash parlours, tanning salons…it was only a matter of time before the lips got a dedicated look in. Enter The Lip Lab.

Driven by providing the right shade of lippie for every girl, a new concept store has arrived in Sydney, with the founders of The Lip Lab planning to roll out two more stores before the end of 2016. Working in retail beauty we know very well the fun of cosmetics. We can work up a story about the first world problem of searching for the right lipstick shade but honestly, most women love the idea of simply playing with make-up and Lip Lab offers a specialised service. What’s to love with this concept is the breadth of format, finish and flavour. The Lip Lab’s debut in Sydney sees a cute store sitting in Paddington’s Oxford Street – now a destination for boutique and professional beauty services. Bespoke and customisation are the offer. Guided by a trained consultant, the customer is guided through the process of blending her own custom lip product(s) from a range of varieties of style and taste. Colour is by no means the only choice on offer – customers can opt to add in anti-ageing ingredients to prevent lipstick bleed, SPF for sun protection and plumping agents to amplify the look. There are a number of finishes and textures on offer as well – for those who like the matte look or those who prefer their lipstick a little shiny. Not a lipstick girl? Lip gloss aficionados are catered to through Lip Lab’s personalised process which can also be applied to lip gloss; and they can choose whether to set it in a pot or wand. It’s been created to be easy and fun. Customers simply pop into The Lip Lab, and after a personalised 30-minute consultation with a staff member, they choose a pigment that best suits their skin tone, taste and personal style. Colours, finishes and even flavours all form part of the selection process, and in under 15 minutes, their custom lip product is produced using a specialised heating, cooling and moulding system. Every customer’s bespoke order is placed on a consultation card to enable easy reordering.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Esprit Magazine promotion

Tools of the beauty trade With Manicare’s next generation of cosmetic brushes, achieving the latest make-up look is a cinch.

anicare has long been, and continues to be, the go-to for affordable, long lasting, high quality make-up brushes. Having secured itself the title of #1 Cosmetic Brush Brand in Australian Pharmacy*, it’s not a brand to rest on its laurels. Leia Berryman, Manicare Brand Manager, says: “Manicare has been leading the beauty category market for more than 35 years. It has a strong heritage in pharmacy and maintains market leadership due to constant innovation and trusted quality.” Manicare’s range of next generation make-up brushes and cosmetic accessories even caught the attention of sought-after celebrity make-up artist, Liz Kelsh, who shared her expert advice and insider know-how to help the brand develop this latest arsenal of beauty tools. Having worked with some of the world’s most recognised names in the beauty, fashion and film industry like Jennifer Hawkins, Cate Blanchett and Jennifer Anniston to name a few, Liz knows everything there is to know about achieving a flawless finish - and the importance of the right tools for the job. She says: “I worked closely with the Manicare family on the use of each brush and how to make the range super user friendly, so it’s very exciting to get them out there. The really great thing about this range is the quality of the hair, yet they are also very affordable.” “Having Liz Kelsh involved in the development was fantastic. With Liz’s help the brushes have been expertly developed with soft edges and tapered tips to deliver a smooth application for a flawless finish,” Leia tells Esprit. *Aztec: dollars, Australian pharmacy MAT24/2/16

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Different strokes - the brush range Manicare’s next generation brush range features improved bristles, tapered ferrules, lightweight handles, and all packs feature Liz’s expert tips on application. “These brushes have been carefully chosen to achieve a professional finish to your make-up effortlessly. With just a few key brushes you can blend, smudge and shade shadow seamlessly and achieve skin perfection with the foundation and fibre-optic brushes. The comfortable shorter handle means you can get up close to the mirror for detail perfection,” says Liz.

The range includes: Foundation Brush (1) Bronzing Brush (2) Contouring Blush Brush (3) Powder Brush (4) Stippling Brush (5) Blending Eye Brush (6) Contouring Eyeshadow Brush (7) Smudge Brush (8) Brow/Eye Defining Brush (9) Lash/Brow Brush (10)

“If I had to choose just a couple of brushes from the range my first would have to be the Blending Eye Brush and the Smudge Brush,” says Liz. “This duo will really transform eye make-up application. My next favourites, for someone who is new to brushes, would be the Foundation and fiber optic brushes. Foundation will glide and blend onto skin easily and product will last a lot longer.”

hot off the press

“With just a few key brushes you can blend, smudge and shade shadow seamlessly and achieve skin perfection with the foundation and fibre-optic brushes...” – Celebrity make-up artist, Liz Kelsh

Beyond basics: guiding brush choice Leia says: “Beauty advisors are instrumental to Manicare’s success. Consumers are often unsure on what brushes to use and are scared they don’t know how to use them properly. Beauty advisors have the opportunity to educate and provide a suitable solution that can help the customer with their routine, simply by asking a few questions about what make-up they wear, what brushes they currently use and what kind of looks they are trying to achieve. With this information, you can guide them on the best solution.” “When it comes to brushes it’s all about the hair. They come in either synthetic or natural hair. Natural hair brushes are well worth the investment as they make blending eyeshadow a breeze. Synthetic brushes are great for foundation concealer and lips,” advises Liz. “The Manicare range takes all the guess work out of buying the right brush, it’s a small range of the most essential brushes with great quality hair for effortless blending.” Liz says that if she was talking to someone new to the make-up brush game, she would recommend the Eye Blending Brush as a first purchase. “This brush will really change your make-up application, great for a wash of soft colour over the eye or seamless blending to finish a smokey eye. This brush is an essential to your make-up wardrobe. “It’s good to have a few make-up brushes in you bag as they have different jobs; long hair bushes are great for blending while the shorter hair brushes are better suited to more precision work like liner and brows. “The Eye Smudge Brush is great for smudging liner or shadow into the lash line; it delivers precision with effortless blending.” She says: “This season lived-in eyeliner was everywhere on the catwalk, and it’s really easy to do with the Smudge Brush. Apply liner into the base of upper and lower lashes then smudge and apply mascara for an on-trend super fast look.”

Pro tips

Liz offers some expert advice for looking after make-up brushes and extending their wear.

1. Sharing is NOT caring - advise customers not to use their brushes on friends or if they do make sure they are cleaned before re use 2. Wash brushes after every use using Manicare Brush cleaner

10.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

Estée Lauder’s Director of Global Make-up Design in Australia

Above: Inglot Cosmetics’ Broadway, NY store Right: Inglot Pamper Lounge at Rosehill Gardens racecourse

Emmerentia Wilding – GM, Estée Lauder tells esprit: “Victor Henao is a celebrity make-up artist and Estée Lauder’s Director of Global Make-up Design. We were thrilled to host Victor here in Australia and to have him share his expertise and knowledge with not only our Makeup Artist team, but also members of the media and our Estée Lauder customers. Victor participated in three consumer focused in-store events spanning across Sydney, Brisbane and Melbourne. During these events, he was able to work with our Make-up Artist Team to deliver his insider tips and tricks to some of our consumers. Overall, we were really excited to share Victor’s infinite talent and skills, and we hope to see him back in Australia soon.” 1: Victor Henao and Kate Gildea – Estée Lauder 2: Andrea Ferrari – esprit magazine, Alex Rienecker – Estée Lauder and Ricky Allen – Vogue/primped.com.au 3: Estée Lauder Companies’Alex Rienecker, Dianne Ly, Erin Shanahan, Barbora Hdra, Shannon Edwards, Emmerentia Wilding, Laura Middleton, Alyssa Ignacio, Linna Nguyen and Julieta Aranguiz

Inglot

Inglot Cosmetics, founded over 30 years ago in Poland, is now one of the world’s leading manufacturers in colour cosmetics. Inglot currently has a presence at many major beauty happenings and events around the globe, from the runways of Fashion Week to the stages and sets of TV and Broadway musicals. Inglot Cosmetics are coming up to their 10th anniversary within Australia and are involved in many events, like the recent ATC Ladies Day at Rosehill Gardens racecourse where the brand’s professional make-up artists provided complimentary touch-ups at the trackside Inglot Pamper Lounge (pictured here). Courtney Cavanagh, Marketing Manager, Inglot Cosmetics Australia tells esprit: “In Australia, Inglot Cosmetics is rapidly expanding and is the leading brand for colour and creativity - not only with our products but with our highly skilled team. We are all so excited for the future, with amazing new products and events.” Key points of difference for Inglot are its Freedom System, which gives the freedom to assemble custom designed palettes to meet any beauty need and the revolutionary O2M Breathable Nail Enamel that ensures oxygen and water permeability. O2M Nail Enamel was created specifically for health reasons – not only is it fashionable and good-looking, but also leads to healthier and therefore even more beautiful nails. Inglot products combine the latest scientific technology with intense and vibrant colours. Each consists of high-quality ingredients and are accessibly priced at an average RRP of $30.00. All Inglot cosmetics are produced within the European Union and 95% of them are manufactured in Inglot’s own state of the art facilities – not tested on animals. Moreover, Inglot constantly cooperates with world-renowned make-up artists and colour consultants to bring the latest colour, texture and form to the market. Inglot Cosmetics is present in more than 80 countries with 600+ stores and is currently opening an average of two stores per week across the globe. A fun fact: recently, Inglot Cosmetics won the Guinness World Records for most people painting their nails simultaneously.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

MOR’s new owners MOR has announced a change of ownership to now being part of one of the largest beauty R&D Companies in Asia, Uniasia Group. Trading under MOR Boutique, MOR will now have access to one of the biggest R&D centres in Asia that not only specialises in body care, but also colour cosmetics, skin and hair care. MOR will continue to see the production of all body and skincare formulations made in Australia. With this investment Uniasia’s primary objective for MOR is to re-position the brand to a premium level and be a global sensation in the luxury bath, body and skin care categories. MOR Boutique will also acquire and launch new brands to the Australian and global market over time, with its first to take place in early 2017. Another key area for growth will be the establishment of MOR concept stores nationally, with the first flagship store to launch in Melbourne CBD within the year. In regards to MOR’s Melbourne head office and team structure, all will remain the same with the company still headed by CEO Jeff Nadelman, and further investment in all departments.

Esprit Magazine promotion

Each product comes with a built in applicator brush with the powder contained in the base, just a little shake dispenses the dry shampoo on to the brush ready for application where you need it. For a style boost run your fingertips through the roots to shake up some serious volume - Ambiance adds fullness and shine to hair. All products are refillable, so remember to keep hold of the brush applicator and top up the tint when needed by unscrewing the base from the brush. For only $39.95 top up tints offer double the volume and double the value available in a compact 28g size – twice the original 14g size. Another handy benefit of the top up tints is the ability to mix and match the shades which allows you to achieve the perfect colour. Ambiance Dry Shampoo No tint, perfect for those with bright coloured hair such as teal, pink, purple or bright red who want to maintain and keep their luscious locks bright. By using this as everyday as an alternative to shampoo and only washing with water once a week bright colours are able to be maintained and stay vibrant for much longer.

The hair

secret

All top up tints are $39.95 The Ambiance range is stocked in all leading retail, hair and beauty salons Australia wide, and online at www.ambianceaustralia.com.au.

that’ll have you hooked – in less than 60 seconds

Everyone hates a bad hair day so imagine you could offer your customers a solution that not only gives life to dull, lacklustre hair but disguises regrowth & greys and adds volume – in seconds.

Turn the page

to findFORout more. MORE INFORMATION PLEASE CONTACT Director; Ms Helen Sykes - 0430 241 521 or info@ambianceaustralia.com.au www.ambianceaustralia.com.au AMBIANCE AUSTRALIA IN ASSOCIATION WITH PLATINUM MEDIA & COMMUNICATIONS ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Esprit Magazine promotion

Ms Helen Sykes, Ambiance Australia CEO was tired of limp locks and annoying regrowth so when she discovered Ambiance Dry Shampoo at a natural health expo in LA she knew she had to share her fabulous find with the Australian market. “I was wandering around the expo in a bit of a daze with flat, greasy, unkempt hair after a long flight and it threw me when one of the exhibitors came up to me and told me she could improve my jet lagged locks. I was a little dubious to say the least but when the product instantly worked I was amazed. It was light with no smell and no sticky residue; within seconds my regrowth was gone and excess oil absorbed and my hair looked and felt clean and full of volume - like it had just been shampooed. I was blown away and immediately fell in love with the product. I couldn’t wait to get back home to Australia and show all my friends and family; to say I was excited is an understatement.” Helen recognised that Ambiance Dry Shampoo already had cult status in the US and was well known amongst Hollywood celebs, and felt it was high time that Australian women got to experience instantly luscious locks and say farewell to bad hair days. “Ambiance is the only vegan non-aerosol tinted volumising dry shampoo in Australia with colour! It effectively mops up any excess oil, leaves hair smelling beautiful and fresh and covers up annoying greys and regrowth - as well as giving hair beautiful volume,” says Helen.

Ambiance Dry Shampoo is available in: • • • • •

Black Blonde Brunette Red No Tint

Just like make-up for the hair, Ambiance Australia can be applied like a bronzer, just where you need it and it’ll last for ages. In fact it has no expiry date - meaning no wastage. When it comes to the latest hair colour trends, Helen explains that Ambiance Australia Dry Shampoo is the secret weapon to achieving and maintaining colour vibrancy. “The colours can be easily blended using the now available Ambiance Refills to create a desired shade or a perfect hair colour match. By combining Black and Brunette you can create chocolate brown and by mixing No Tint in with the Blonde, you have a wonderful ash blonde shade. “If you’re on–trend with teal or lavender coloured hair, use Ambiance No Tint to cleanse and refresh locks without stripping away the colour in the same way that shampooing can. “Consumers are more demanding nowadays; they want natural, vegan, alcohol free. Ambiance Dry Shampoo is the perfect multi-tasking solution as it conceals, cleanses, creates and covers. It’s ideal for men who are concerned about thinning hair or baldness and because Ambiance Australia is made with 100% natural vegan ingredients and dermatologist tested, it won’t irritate the scalp or cause flare-ups for those with common skin conditions. Once you try Ambiance Australia, you won’t ever look back. “Ambiance Australia can even save your customers’ money as it reduces the need for separate hair colour and volumisers and extends the life of a salon blowdry.” When our hair looks and feels lifeless, it can leave us feeling down in the dumps. Ambiance Australia can transform hair in an instant, making every day a great hair day.

Ambiance Australia is made with 100% natural vegan ingredients and dermatologist tested

The dry shampoo with a difference Busy schedules mean it’s increasingly difficult to achieve, let alone maintain, that just-stepped-out-of-the-salon look, which makes Ambiance Australia Dry Shampoo a must-have. It effectively and instantly cleanses the hair and absorbs excess oil, making fresh, flowing tresses the norm. Ambiance conceals thinning hair and creates super volume for seriously salon-worthy hair, while also covering regrowth and greys in less than 60 seconds. If you travel a lot, be it for work or fun, Ambiance Dry Shampoo is your ultimate travel buddy. Because it’s non-aerosol it’s airport friendly so you can have beautiful hair from take off to touch down. You needn’t feel stressed about missing your monthly hair appointment either; Ambiance comes in five colours to help keep coloured locks looking their best and ensure grey hairs don’t see the light of day.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

BEFORE

AFTER Esprit Magazine promotion

MAKE-UP FOR YOUR HAIR BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

CONCEALS thinning hair MAKEUP FOR YOUR HAIR CLEANSES absorbing oil CREATES sensational volume COVERS regrowth and greys CONCEALS

CLEANSES

CREATES

COVERS

THINNING HAIR

ABSORBING OIL

SENSATIONAL VOLUME

REGROWTH AND GREYS

www.ambianceaustralia.com.au

@ambianceaustralia

Ambiance Australia’s Retail Expansion Plans Helen Sykes has a growth plan for Ambiance Australia that includes supplying pharmacies and department stores across Australia. If your business would be a good fit for stocking Ambiance Australia please call Helen for further details. As the ‘passion behind the product’ Helen is responsive and flexible to retailers’ needs as she builds the brand nationwide.

Phone: 0430 241 521 Email: info@ambianceaustralia.com.au

Retailers receive the following with opening orders: • Testers • Counter Display • Brochures • Shelf Wobbler • Posters

ambianceaustralia.com.au

Twist and pout 12 new shades of the iconic Rouge Volupté Shine to boost YSL’s lip dominance by Elisabeth King

Hasn’t lip gloss survived well? But how things have changed. When YSL Rouge Volupté Shine Oil-in-Stick first launched, US Harper’s Bazaar magazine named the now-cult product one of the top 10 must-haves in luxury beauty.

esigned to increase the potential of YSL’s lip sales - which already represented a dominant percentage of its revenues - Rouge Volupté Shine features groundbreaking technology which delivers hydration and colour purity. A smash-hit worldwide, Rouge Volupté Shine has become a serious pillar of our business, says Ali Shoraka, General Manager, YSL Beauté and shu uemura Australia. “More than 25 per cent of new customers are drawn to the brand through Rouge Volupté Shine. One of the most Instagrammed beauty products in the world, the original collection of 12 shades has helped to propel YSL Beauté to a number three ranking in the prestige lipstick category in Australia”. 38

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

A performance even more impressive when YSL Beauty’s limited distribution is taken into account. “We have reduced our distribution yet experiencing double digit growth”, adds Shoraka. “Currently, we have 20 lip piano bars in 58 doors nationwide and will roll out more this year. The open layout has proved a major tool in showcase YSL’s lip offer and has been very enthusiastically received”. Cara’s Cool Connects With Millennials So has the re-positioning of YSL Beauté’s image, a disruptive strategy launched two years ago. The brand has always been fashion-forward, says Shoraka. “But now we are edgy and have a rock spirit which complements our luxurious brand image. We want to express our colour authority through traditional and digital media and leading influencers. It’s an incredible advantage to have Cara Delevingne as our global face. She really speaks to the “IT girls” of Australia”. British supermodel Delevingne, as famous for her spunky personality and social media savvy as her trademark eyebrows, first tweeted that she had partnered with YSL Beauté three years ago. Joining other famous faces such as Coco Rocha and Jourdan Dunn, the aspiring actress got naked - literally - to promote the relaunch of YSL Rouge Pur Couture last year. In a new campaign to launch 12 new shades of Rouge Volupté Shine, she frolics around a house in Paris in a short film by Craig McDean. Also known as the queen of self-

hot button off the press issue ies, she snaps, clicks and shares the dazzling dozen shades that doubles the Rouge Volupté Shine line-up. Both Delevingne and Edie Campbell, the face of YSL’s global bestselling fragrance Black Opium, come from a new generation of empowered models who are listened to as much as they are seen. They have created their own personal brands and there’s a real sense of ambition and getup-and-go about them. “Cara really adds cool-girl street cred to the new Rouge Volupté Shine collection, which underlines the modernity of the brand and strongly appeals to younger Millennials”, says Shoraka. “Cara is only 23 years old but she’s achieved so much. Yet she’s still playful and really gets the message across that Rouge Volupté Shine is a major move away from the traditional approach of creating lip glosses and shine”. Hot Hybrid – Pure Colour and Care A hybrid lip colour that’s as pigmented as lipstick but with the silky, moisturising feel of a lip balm, Rouge Volupté Shine’s shade range - now extended to 24 colours with the release of the 12 new colours - is as stunning as the packaging. “The formula is remarkable and contains a 60 per cent concentration of oils to provide hydration, optimal shine and smoothness in a sheer application. A breakthrough format that relies on six oils which are poured while still hot - from the bottom upwards - using a back It’s an incredible injection process to create the shades fit the bill - Rose Saint Germain, Fuchsia signature shine which has made Rouge Volupté advantage Stiletto, Rose Saharienne and Trapeze Pink”. Shine such a global success”. The YSL woman is a trend-setter, clever, Macadamia butter adds creamy comfort and to have Cara independent and does what she wants, says pomegranate extract, a potent antioxidant pro- Delevingne as tects and cares for lips. Hyaluronic acid, the Shoraka. She’s frequently a global shopper, too. super hydrator used in skincare, intensely mois- our global face. “Chinese bloggers have really made YSL Beauté turises for up to eight hours. After four weeks of She really a go-to luxury beauty brand. When Chinese regular use, the lips appear healthier and more travellers visit Australia they seek us out. We have of nourished. Mandarin speakers in key locations because we The new collection of shades launched in Australia” know what they want, where they go and what Asia and Europe in the first quarter. “Edgy luxthey like to buy”. ury is the goal”, says Shoraka, “and we have divided the line-up into This major launch is only part of the lip story for YSL Beauté this three colour stories – Day Bloomers, Night Birds and Weekender. year, says Shoraka. “We are going very hard with lips and there will Rouge Volupté Shine is for round-the-clock wear and slots into the be plenty of news in the second half. What’s also surprised us about busy lifestyle of today’s women. Day Bloomers are a collection of Rouge Volupté Shine is that the care element of the formulation appeals to women of all ages, not just the young. It doesn’t get more four modern neutrals - Corail A Porter, Baume Midi Minuit, Rose modern than that”. Rive Gauche and Nude Lavalliere. The Night Birds quartet is intense and dramatic – Rouge Tuxedo, Orange Perfecto, Beige Blouse and Smoking Plum. For off-duty but still hectic weekends, four

speaks to the “IT girls”

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

Cosmax

on the scent

Leading Australian fragrance and beauty distributor, Cosmax, has a fair bevvy of fine fragrances for launch this quarter. Here are four major highlights. Burberry Mr Burberry - EdT RRP 50ml $90.00, 100ml $122.00 - is

inspired by Burberry’s iconic black trench coat and London. The Mr. Burberry fragrance captures the essence of London, a city of great contrasts and contradictions – traditional yet irreverent, elegant without being pristine. A sensual herbal woody EdT, Mr. Burberry fuses classic scents of British perfumery with unexpected ingredients. The fragrance opens with notes of crisp zesty grapefruit, cut with a seductive base of earthy vetiver and smokey guaiac wood. On counter 10th April, 2016 at Myer and David Jones Stores.

Balmain Extatic Tiger Orchid - 90ml RRP $165.00 - is a limited edition twist on the House’s signature perfume, Extatic. Extatic Tiger Orchid fragrance pays tribute to the most vibrant flower, the tiger orchid. The fresh and spicy head notes are Ginger Flower, Pink Pepper, Solar Flower. The sensual and sexy heart notes are Tiger Orchid, Ylang-ylang, Night Jasmine. The woody and delicate trail closes the fragrance with Patchouli, Benzoin, Cashmere wood. On counter 24th April, 2016 exclusively at Myer.

L’Occitane’s 40th! L’Occitane is a brand with deep connections to world issues, the environment and philanthropy in women’s issues. Caroline Le Roch, General Manager, L’Occitane Australia hosted a media celebration for the Provencal brand’s 40th birthday. “Our commitment as a brand has always been to develop and retail high quality products that are rich in natural and organic ingredients of traceable origin while respecting the environment. Today L’Occitane counts approximately 500 products, split amongst 20 ranges, distributed in several thousands of points of sale, including 2500 standalone boutiques in 90 countries.” The story began in 1976 when Olivier Baussan, the founder of L’Occitane en Provence started using an old distillation still – the famous French ‘alembic’ – extracting essential oils from rosemary and lavender and creating the first shampoos and lotions that he sold on the Provencal markets until word of mouth took their popularity to the big city, Paris. From there, the brand blossomed. In 1980 was the creation of the iconic SHEA range. “In 1997, our Global CEO, Reinold Geiger, launched the Internationalisation of L’Occitane with a powerful retail concept that we are still expanding today. And in 2006, true to the brand commitment, Olivier and Reinold decided to create the L’Occitane foundation which has been focusing on two main fields

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Narciso Rodriguez Narciso Poudrée - EdP RRP 30ml $88.00, 50ml

$118.00, 90ml $160.00 - captures femininity at its core in an even more seductive way than the original. It is both tender and powerful and immediately addictive. The new fragrance envelops the body with a weightless intensity that’s both fragile and distinctive. Narciso EdP Poudrée is intoxicating as a soft powdery musk reveals the heart of the fragrance. Enhanced by a velvety smooth floral blend of white jasmine petals and Bulgarian rose with signature woody notes of vetiver and black and white cedars, the scent lends warmth and potency. On counter 24th April, 2016 at Myer and David Jones. Kenzo Homme - EdP RRP 50ml $99.00, 100ml $131.00 - is a tonic

woody marine fragrance. The EdP reconnects Kenzo Homme to the original marine note. It opens with what is described as a Fusing start – notes of mint, marine accord and cardamom. The sensual base brings in cedarwood, vetiver and vanilla. On counter 10th July, 2016 at Myer and David Jones.

of action: the first one, to cure avoidable blindness in third world countries and the second one to promote and foster women’s entrepreneurship. While we will be celebrating the 40th anniversary of the brand all year in 2016 we will also celebrate the 16th anniversary of the brand presence in Australia. “Today I am proud to report double digit growth year on year for the past four years and we will close our fiscal year with a turnover of $50 million, in line with the target we Cheque presentation: Caroline le Roch, KTF’s had set for ourselves. We now have 46 bouPatrick Sinclair, chairman and Petra Arifae tiques in Australia, of which our own website with Rosemary Rae - L’Occitane is the number one boutique in the country. We also have an exclusive partnership with David Jones and we have been maintaining a working condition for use in skincare.” Today selective distribution in wholesale and pharthrough a co-development with the Women macies. Last year, inspired by the work of our of Burkina Faso, the women grow and Foundation in Burkina Faso, Africa, we started produce the Shea Butter which L’Occitane our own local philanthropic action and decidbuys at a Fairtrade price. The direct revenues ed to partner with the Kokoda Track Foundathat the women producers get from the sale tion to promote Women’s entrepreneurship in of butter through their cooperative have Papua New Guinea.” contributed significantly to their economic Lesley Bowen - PR & Communications emancipation and general living conditions. Manager, talked guests through more of Community development initiatives and the historical high points of the brand. “The education, particularly in literacy, have also story of Shea started in early 1980s when our changed their lives. founder Olivier Baussan travelled to Burkina Faso in West Africa to learn more about this magical ingredient he had heard so much about – ‘shea’ Kokoda Track Foundation (KTF) is an international aid or as it’s referred to in its organisation working in Papua New Guinea. KTF supports home land ‘Women’s Gold’. communities in PNG overcome some of the tremendous Olivier was inspired, and for challenges they face today. The beauty brand has already the next few years worked raised $74,300 for KTF and used the 40th birthday event to tirelessly to find ways to hand over the cheque to the charity. get Shea Butter safely back to Provence in the perfect

hot off the press

YSL Ink-In Cushion

YSL’s Encre de Peau franchise introduces a super strong player in the line-up: a cushion foundation, justly dubbed a game changer.

Le Cushion Encre de Peau is YSL’s inkcoverage, long-lasting, matte, on-thego foundation with pillow-like sponge applicator. Coming from this luxe brand, the now famous format manifests in an elegant inkwell style pot containing a foundation that is applied with the spongiest cushion to give a fresh, luminous shine-free finish with high coverage. Encre de Peau’s promise is everlasting. Translated to Le Cushion foundation results in an all-day wear formula. Described as a liquid-to-pigment formula it was inspired by the most precious inks. Upon contact with the skin precious volatile oils evaporate. A rolling gel system allows a buildable coverage and leaves behind the colour and actives that work together to create the most flawless complexion achievable on each different skin. The hybrid hold technology keeps the base in place for hours. Additionally the formula adapts to the specific skin needs to result in a matte yet luminous finish. The couture compact is made for carrying around. It is elegantly sleek in house colours: gold and black. A bonus is that it’s refillable. There are six shades that have been developed to fuse with a range of skin tones from light to olive.

Lloyd Simmonds - Creative Director Make-up YSL Beauté, talks ‘cushion’. What’s your professional tip for using Le Cushion Encre de Peau?

You can’t get it wrong – the only thing you need to remember is a ‘light touch’ for the press and stamp. It only takes a little pressure to transfer the product onto the cushion – it doesn’t drip and it doesn’t smudge, it’s mobile and it’s fast, and it really is that easy. My other tip for a ‘real-skin’ finish is to use it where you need it, and only where you need it. So where should we apply it?

It’s so light, and so versatile, that it’s hard to make mistakes. My advice, however, is a little ink application around the nose and centre of the face where you might want to cover redness – you naturally need less coverage on the sides of the face. Avoid falling into the trap of covering the entire face with one all-over ‘skin ink’. You really don’t need to, particularly with a finish like Le Cushion Encre de Peau that blends so beautifully and seamlessly into a real skin texture.

that it’s a ‘no-brainer’, but that it gives the user more freedom in how they want to create their perfect base. A quick, light touch will create a wonderful translucent finish which fills the skin with light, making it great for day time. If you want full coverage, tap and don’t rub extra product using a rolling motion. Can we take Le Cushion Encre de Peau from day to night then?

Yes. What’s great about this product is that it can be layered up, so you don’t need to carry extra foundation around in your handbag if you need fuller coverage later in the day. Apply a long-lasting light veil in the morning, and build up coverage after dark for your evening look. Finish with Touche Éclat if you want to perfect the under eye area. This really is a nomadic make-up tool. Can any skin use it?

Using the same Le Cushion Encre de Peau, you can expect luminosity, without shine, and staying power, without opaque fillers. And so, with a light, cooling moisturiser and a finish that stays true for hours, I would say that it suits all skin types. Who is the woman wearing Le Cushion Encre de Peau?

A woman who loves luxury, but doesn’t want to over complicate things. She likes fantasy in her make-up, but she also loves simplicity. Fast, mobile and efficient, this is part of a new generation of make-up products developed to make a routine super easy, including our existing hybrids like Baby Doll Kiss & Blush. This is for the woman who wants her makeup to work hard, but also wants ease, neatness and modernity in her kit.

What kind of finish can we create with it?

That’s what I love about this product: not just

Fresh twist for YSL Black Opium

A fragrance likened to a white coffee pick-me-up, YSL Black Opium Nuit Blanche fragrance is positioned to appeal to those who love to ‘live the night intensely, without limits, until dawn’. The Opium story continues with today’s new twist on the Black Opium line which features coffee as its lead note. The master perfumers who created Black Opium in 2014 are reunited to bring a fresh twist. Nathalie Lorson, Marie Salamagne, Honorine Blanc and Olivier Cresp craft a new generation gourmand fragrance: YSL Beauté Black Opium Nuit Blanche. It’s being described as a white coffee pick-me-up – sheer but with a powerful punch at the base. It begins with silky smooth rice vapour offering a delicate warm sensation that’s quite unusual. This accord clashes with bourbon pepper. Originating from the Reunion Island, it is softly tempered to provide an intensely pure extract…a vibrant spicy-floral character. At the heart there’s exhilarating orange blossom absolute. Sharp, fresh, luminous, shaping a pure harmony together with the delicate facets of a peony accord. This is said to set the scene of dawn breaking, after an exhilarating night out. Black Opium’s familiar signature base: the coffee accord, brings on the drydown. Matured over forty days, it is kept in a sealed cask until the desired level of quality is reached. Ultra-absolute vanilla is its sybaritic cushion. Collected from the Indian Ocean islands, it is then taken to Grasse and crafted into an essence that the perfumers describe as noble, mysterious, animalistic, and gives its subversive darkness. Sandalwood essence joins in with its warm, wet accent that is redolent of nature. A veil of white musk wraps it all up. On counter 3rd April 2016: 30ml RRP $99.00, 50ml RRP $149.00, and 100ml RRP $199.00.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

Q&A Max May Leading Australian hair & make-up artist and ambassador for the Artiste Airbrush Collection Esprit: What makes the Artiste Airbrush Collection a stand out range for you? Max: What I love about the Artiste Airbrush Collection is the way each of the brushes is cut to fit the face, maximising your effect. What separates the Artiste Airbrush collection from other make-up brushes is each brush has been carefully selected based on what a professional make-up artist would use to create the perfect complexion. E: What are the benefits of applying foundation with a brush versus a sponge or fingers? M: The benefit of applying foundation with a brush is it is like a combo of a sponge and the fingers. It allows you to spread the foundation evenly, build where you need extra coverage and blend where you need less. E: How would you explain a Blending Crease Brush to make-up brush novices? M: A Crease Brush is cut like the end of a pen. It’s specifically cut to fit perfectly into the crease of your eye, so even the most make-up challenged can create a smoky eye. E: What’s your favourite brush in the Artiste by Manicare Airbrush Collection to work with and why? M: My favourite brush is the Blurring Foundation Brush. I love the way the brush has been cut allowing me to buff the foundation evenly and flawlessly over the skin with little to no effort. E: Tell us about a favourite look you’ve created using the Artiste Airbrush Collection and how we can re-create it. M: I’ve created many looks using the brushes but what I love creating is a contoured skin look. I use the Blurring Foundation Brush to create the perfect base buffing the foundation evenly and steak-free. I actually love using the Crease Brush also as a concealer brush! The tip allows you to do any detail work like around the nose, under the eyes along the lash line and on any spots. To set the foundation and concealer for a longer wear, I use the Mega Powder Brush to evenly distribute powder over the entire face. The key to mastering the perfect photo finish make-up is all in the contouring. The Soft Focus Blush Brush works effortlessly as a contouring brush. The bristles have been cut and packed perfectly to distribute bronzer into the contours of the face.

Upping the ante on precision

make-up application The right make-up brush can make all the difference when it comes to complexion perfection and that flawless look we all desire.

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An artist is only as good as their tools, so for women who want to make achieving a polished look part of their everyday beauty, it pays to use professional quality make-up brushes that are specifically designed to yield expert results. The new Artiste by Manicare Airbrush Collection range of brushes has been inspired by the beauty trends seen on the international catwalks, where precision contouring and a perfect finish is big business. In fact the Collection is backed by one of Australia’s leading hair and make-up artists Max May. Max has worked with a plethora of noteworthy clients such as Rose Byrne, Abbie Cornish, Sarah Murdoch and Lara Bingle. Talking about the new Artiste Airbrush Collection Max says: “You get a professional quality brush specifically designed and cut to fit the contours of your face, resulting in a more professional finish. For me make-up is such an emotional experience, it’s important that the brush I’m holding feels as good in my hands as it does on my model’s face.” Brush up on the new Artiste by Manicare Airbrush Collection With softly tapered brush heads and blurring synthetic fibres ensuring streak-free blending, a rose gold ferrule and soft touch handles, the Artiste Airbrush Collection offers a luxe experience along with precise application.

Pro tip

Offering your customers an insider tip can give you the advantage over competitors and will likely see customers coming back for more expert advice.

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The range includes: A01 Airbrush Mega Powder/ Bronzing Brush An ultra dense, rounded head that’s perfect for blending powder or bronzer.

A02 Airbrush Blurring Foundation Brush A thick, soft, densely packed brush head for flawless foundation.

A03 Airbrush Soft Focus Blush Brush A medium dense, tapered head to softly blend blush or highlighter.

A04 Airbrush Flawless Shadow Brush - A tapered brush that delivers perfectly blended eye shadow application.

A05 Airbrush Blending Crease Brush A narrow, tapered head design to fit effortlessly into the crease of your eye for precision application, just like a pro.

A06 Precision Smudge Brush A super small, firm brush with a tapered tip. Ideal for smudging and softening lines and edges.

To keep brushes in tip-top shape Max says: “Use the Artiste by Manicare Brush cleaner, it cleans and sanitises your brushes in between uses and prevents spreading dirt and bacteria around your face. You simply spray cleaner onto a tissue and gently wipe your brush.”

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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10th anniversary for Guerlain’s luxe cream To celebrate its tenth birthday, Guerlain is paying tribute to its Orchidée Impériale – The Cream – users by adopting a luxurious limited edition design. True to Orchidée Impériale’s aesthetic codes, the box and signature jar have been transformed into an exclusive creation. While a subtly stylised pop-up orchid deploys its blue and gold petals on opening the box, a delicately fashioned flower features on the gold of the lid. Orchidée Impériale The Cream 50ml RRP $614.00 and Orchidée Impériale The Cream 200ml RRP $1996.00. On counter now at David Jones, Myer, and Sephora stores. In 2006 Guerlain created the first generation of exceptional complete care following seven years’ research into the most remarkable flower of longevity – the orchid. This incredible flower can live for 100 years. The Orchidée Impériale range would go on to become a legend in the history of luxury cosmetics. From the first month, the Cream flew off the shelves, with one being sold every five minutes in Asia, and every 11 minutes in France. With one-of-a-kind multidisciplinary research at the Guerlain Orchidarium, Orchidée Impériale skincare will be continually enriched with its advances to act on all the signs of ageing. Orchidée Impériale has been offering women the exceptional for ten years. From Paris to Shanghai, Moscow to New York, through Tokyo, today more than 130,000 have joined the Imperial Circle, the highly privileged programme that allows them to discuss, share and be informed in real time of the very latest news and innovations from their beloved line. Through the Orchidarium’s research, the Orchid is constantly being reinvented and enriched to endlessly deliver the best of its revitalising properties. The perfection of this fine ingredient – to the extent of safeguarding the flower and replanting it in China in its natural habitat, along with increasingly promising results and ever more sumptuous textures all combine to win customers’ total and lasting commitment to the line. More than unfailing performance and sensory pleasure, Orchidée Impériale provides an unequalled emotional experience and a rare feeling of loyalty.

Jurlique partners with Australian Open Australian natural skincare brand Jurlique partnered with the Australian Open, the country’s largest annual sporting event, at Melbourne Park from 18-31 January. Laurence Crussol - Jurlique Managing Director Australia-Europe says: “The Australian Open is a wonderful opportunity for us to showcase home-grown beauty to Australian and international visitors via the exclusive on-site Jurlique Spa Lounge. Like the athletes at Australian Open, Jurlique operates with commitment, enthusiasm and passion. The purpose of our brand is to inspire people to wellbeing through a connection with nature. Our presence at the Australian Open is a great opportunity to help tennis fans take time out for themselves and reconnect to nature.” Guests at the Australian Open experienced the purity of Jurlique through an indulgent and relaxing on-site spa treatment. The Jurlique Spa Lounge catered to visitors as the perfect pre or post-match pit stop. A range of revitalising hand, foot and facial treatments was served up to ensure tennis goers arrived on the courtside feeling refreshed and ready to enjoy the match.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

The Next Chapter for La Prairie Luxury skincare brand La Prairie will be receiving undivided attention in New Zealand in 2017 when La Prairie Group Australia Pty Ltd will take over the direct brand management from local distributor, BDM Grange Ltd NZ, effective 1st January 2017. After 16 years of professionally managed distribution by BDM Grange NZ, La Prairie has decided to increase focus on the New Zealand market with dedicated resources from Australia. La Prairie formally acknowledges BDM for the efficient brand management, sales results and their professionalism in the handover. Since 1978, the market has seen the Swiss skincare brand grow from a small niche player to a top ranking success story. Period to date, La Prairie Australia enjoys a ranking of Number 1 skincare in David Jones stores nationally and achieved a record breaking 2015. La Prairie’s success is boosted by the regular launches of new products that feature the latest in luxury and technology. Just months ago the blockbuster launch of Anti-Aging Rapid Response Booster catapulted the brand into the hands of many new consumers. Equipped with a full strategic marketing programme, 2016 will similarly witness new skincare innovations and leading edge technology. Rosi Fernandez has been instrumental in the growth of La Prairie Australia and will continue to lead the brand in both Australia and New Zealand in her role as Managing Director. Fernandez says: “We are very excited about this next chapter of our company’s development. We are fully equipped with the expertise required to ensure the brand’s Australian success is replicated in New Zealand. We are ready with the strategy, logistics and expertise to accelerate the brand’s growth in the market. “ Joining Rosi in the management of the market will be Ai San Beaumont, Marketing and Public Relations Manager who will also be responsible for the marketing and PR in NZ (upon returning from maternity leave in October 2016). Belinda Besant, Training and Events Manager, will increase her responsibilities to include the development of the team in NZ. Doug Mock, Financial Controller, will oversee finance and logistics. Local New Zealand management will be announced during 2016. Rosi continues: “We are very excited about our new counters and locations in the two Smith and Caughey stores in Auckland opening June 2016 and with David Jones launching into Wellington in July 2016, we know our brand will be even more accessible to our devoted clientele in the NZ market. The future for luxury retail is very bright in NZ and La Prairie intends to lead the way”.

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Klorane volumising flax factor

Klorane, the botanical range of haircare founded 50 years ago on the love and knowledge of the power of plants, continues to evolve its expertise in ingredients from nature combined with science into the launch of a volumising haircare range: Klorane Flax Fiber.

elebrating half a century of botanical haircare excellence in 2016, Klorane Laboratories’ R&D into the plight of those with fine, limp hair brings to market a results-driven range specifically effective in volumising hair, with care and condition equally important. Klorane’s Flax Fiber collection utilises the unique properties of flax to create a brand new Shampoo, Conditioning Balm and Leave-In Spray formulated and used in synergy to add volume and texture to fine, flat hair. Renowned for harnessing the power of plants, the scientists at the Klorane Institute conducted extensive research into the volume-generating benefits of a specific variety of flax to create the range, hence its name. Formulated to provide limp hair with a genuine lifting boost that ensures hold and body from scalp to tip, the Shampoo, Conditioning Balm and LeaveIn Spray provide a simple and effective three-step system to achieving effortlessly volumised hair. With the added benefit of being formulated without silicone or parabens. Klorane used flax that is cultivated in the southwest of France. This particular flax is recognised for its wealth of mucilage soluble fibres: fibres that have been proven to effectively increase hair volume by 38.2 percent in biometrological tests on hair strands in the laboratory (Creating support on the scalp and giving long lasting body to the hair). Additionally, mucilage extracted from the heart of these flax seeds gently wraps around hair to help texturise it. In the last 50 years, Klorane has expanded from its namesake’s humble roots – Pierre Fabre’s pharmacy – in Tarn, France and evolved into a renowned brand present in more than 85 countries across the world. Outside of its critically acclaimed Dry Shampoo line, Flax Fiber will be the ninth ‘wet’ product range from Klorane (in Australia), once again combining the botanical expertise and pharmaceutical excellence that this brand is known for. With its certified process (Botanical Expertise) of tracing and controlling every step of the formulation process, from sourcing and picking the plants that are then carefully concentrated into potent extracts; to production and distribution, Klorane has maintained an unwavering commitment to quality and scientifically-proven efficacy for each of its products.

The collection

Klorane Shampoo with Flax Fiber has an exclusive

ultra-lightweight biodegradable formula that washes, detangles, and protects hair without weighing it down. An imperceptible film is formed around hair to help texturise it from scalp to ends, leaving hair light and flowing with volume. RRP $13.95, 200ml - $20.95, 400ml.

Klorane Conditioning Balm with Flax Fiber is an ultra-light, non-greasy conditioner that detangles hair while preserving volume. Consisting solely of plant-based elements, the balm doesn’t contain any fats or conditioning agents that can be heavy on fine strands, leaving hair protected, shiny and full of long-lasting body. RRP $13.95, 150ml. Klorane Leave-In Spray with Flax Fiber is a no-rinse

spray that uses a unique texturising powder made from a silicate base that’s free from alcohol, paraben, and silicone – a first for products of its kind to optimise volume over full hair length from the scalp. The spray makes blow-drying easier while creating bounce at the base of the strand for flowing, voluminous hair that lasts from day to night. RRP $19.95, 125ml.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Get started with Nude by Nature

Developing ways of introducing new customers to your brand requires a thinking cap and smart ideas. It’s a busy marketplace in cosmetics with customers hungry for ways to achieve a professional look quickly. Look what Nude by Nature has come up with. Nude by Nature’s new Complexion Essentials Starter Kit is a selection of its award winning Natural Mineral Cover foundation and bestselling complexion must-haves which work together to help customers achieve naturally beautiful skin. It includes: Undercover Airbrush Primer, Liquid Mineral Concealer, Mini Mineral Cover, Mini Mineral Bronzer, Mini Mineral Finishing Veil, Limited Edition Mineral Brush and Makeup Case. Here are the suggested steps to get the best outcome.

Step 1: Prepare – Airbrush Mineral Primer A moisturising, silicone-free primer that creates a great canvas for make-up application. It extends make-up wear and helps fight visible signs of ageing.

Step 2: Perfect - Liquid Mineral Concealer A creamy, liquid concealer that covers dark circles, is crease free and provides hydrating and antioxidant benefits. It disguises puffiness and dark circles, highlights the skin and refreshes tired looking eyes. Step 3: Even Out - Natural Mineral Cover

An award winning mineral loose powder foundation with buildable sheer to medium coverage and SPF 15 protection. The effect is a natural skin finish, covering redness, pigmentation and enlarged pores.

Step 4: Define - Mineral Bronzer A loose mineral powder bronzer designed to capture the warmth of healthy, sun kissed skin. The buildable coverage means creating a customised tan. The neutral shade suits all skin types.

The look of Lanolips Australian home grown, natural lanolin-based Lanolips has a new iconic look celebrating its 7-year anniversary. Australian lanolin beauty brand, Lanolips, introduces a new iconic look and adds new ‘Lano’ Hand and Allover products to the award-winning range. The brand’s fresh face is described by the company as “timeless and iconic - comprising sunburnt pastels paired with faded blue denim”. This is a brand with an historical heartfelt following in Sydney today…and with inspiration from country South Australia. It’s a story of local girl makes good – with hard work, determination and grace. Lanolips launched in 2009 as the world’s first truly natural lanolin brand. Creator Kirsten Carriol spent much of her childhood on her grandparents’ sheep farm in Lucindale, South Australia, which the brand can thank for its genuine Australian heritage. While lamenting dry lips on a flight, Carriol remembered the wondrous feel of the lanolin on the wool of her grandparents’ sheep, and as simple as that, the idea for Lanolips was born. Lanolips had immediate success with a capsule lip collection,

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Step 5: Finish - Mineral Finishing Veil

A translucent mineral loose finishing powder that helps control shine while setting make-up with a satin finish. It extends make-up wear and helps controls oil and shine. “Nude by Nature is more than cosmetic, it’s good for you. Suitable for all skin types these complexion essentials are formulated with some of nature’s most powerful ingredients to benefit the skin, leaving it looking and feeling flawless. It has been created to help customers get a perfect finish every time with the professional make-up brush and step by step instructions,” says Leanne Parodi, Marketing Manager, Nude by Nature. Available in Light, Light/Medium and Medium. In stores April 26th, RRP $59.95 at Priceline Stores.

winning numerous awards in its first year to market. Distribution was extended into the UK, Hong Kong, New Zealand and South Korea. Seven years later, with a celebrity cult following and more than 50 global awards to its name, the core of the brand remains its hero ingredient Lanolin. “Lanolips has become an international cult and iconic Australian brand,” Carriol says. “An iconic Australian brand needed a new iconic Australian look. This is it. The sunburnt colours do reflect the Australian heritage of the products themselves, although this happened very organically and by accident. We started the re-design process with a new simple ‘sheepie’ drawn by hand, and the rest developed from that brand heart.” Lanolips Tinted Balm SPF30 12.5g RRP $13.95; Lanolips The Original 101 Ointment 15g RRP $17.95 and Lanolips Lemonaid Lip Treatment 12.5g RRP $15.95. Newly added is Tinted Balm SPF30 Perfect Nude, a universally flattering nude to tint lips with a natural

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Jurlique 2016 – Nature Distilled

This year is the dawn of a new decade for Jurlique. With 30 years of farming the key ingredients on its Adelaide farm, the brand direction is driven by Ulrike’s founding vision: “To inspire people to wellbeing through a connection with nature.” Heralding the new decade is a fresh campaign called Nature Distilled.

3. 4.

Laurence Crussol – Chief Commercial Officer, Jurlique International unveiled the Nature Distilled campaign to beauty media by talking them through the brand story - a truly unique and ethical one based in Australia’s Adelaide Hills. A video of life on the farm depicted the story of the plants and loving care that is personally put into every element of the plant process. Also captured on film was the creation of the Nature Distilled campaign. Jurlique’s philosophy is to harness the power of nature and natural ingredients. With nature beating at the heart of the brand, it is here that its new Nature Distilled campaign was seeded and grown for launch today. Jurlique grew out of the belief in the power of nature. Nature is potent, pure and aweinspiring—Jurlique is nature distilled. As such, its most recent campaign harnesses this ethos, this belief in nature and conveys it in its most raw and honest form through beautiful advertising imagery. The advertising stills have been expertly crafted using raw natural ingredients— petals, herbs and flowers. Each element has been assembled with care under the expert guidance of Saskia Havekes, Sydneybased botanical stylist to showcase the consistency, potency and beauty of nature, and photographed by Gary Heery. The focus is on the main ingredients that make the products so effective and delightful to use. Ultimately the campaign intends to inspire people through a connection with nature. Jurlique truly believes that nature has the ultimate power to create, nurture and soothe. This is why Jurlique captures the power of nature and uses it in its products. Each Jurlique product is carefully created following this philosophy so that its customers can enjoy skincare that’s naturally potent and pure. The ethos behind ‘nature, distilled’ rests on: Nature – the power of pure natural ingredients that are potent, pure and premium and the distillation process, the craft, expertise and care that goes into each product formulation. This forms the basis of Jurlique natural skincare.

Also, as part of the communication there is new imagery of the farm. “We’re coming back to our roots, our heritage which is exactly what is different about our brand to any other,” Anna Mayakova tells esprit magazine. “For our Precious Hands campaign visuals we are featuring real people who work for Jurlique and their journey and experience with the brand.” At the press briefing beauty media were invited to creNATURE, DISTILLED. ate their personal of interpretation Nature Distilled. They did this through designing their own botanical flay lay for the Limited Edition Rosewater Balancing Mist. In a setting styled to give the feeling of the farm, the tables were laid out with roses to choose from, a choice of frames, gloves, secateurs and a bottle of the Rosewater Intense. This Intense mist uses five different roses - which makes it unique from the iconic Rosewater Mist.

We capture the hydrating power of Roses in every bottle of ROSE MOISTURE PLUS.

NATURE, DISTILLED. We capture the power of 18 rejuvenating botanicals in every bottle of our HERBAL RECOVERY ADVANCED SERUM

8. 1: Jurlique’s Anna Mayakova, Laurence Crussol, Aurelie Arsouze and Jacqui Rosen Weisz 2: Jurlique’s Anna and Laurence with Maria Vlezko from SoNailicious blog 3: Danielle Mulham and Laura Wiederman from The Vault Online 4: Jessie Khoo (Fashion & Sounds) and Ally Hayward (Substance Blog) 5: Beauty editors create their flat lays 6: Lee Sutherland (Fitness in the City) and Olivia Arezzolo (Olivia Arezollo Blog) 7 and 8: The Nature Distilled campaign

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Sisleÿa L’Intégral Anti-Âge Fighting for ageing rights!

Sisley launches its biggest and most important launch for 2016 with Sisleÿa L’Intégral Anti-Âge. The luxuriously textured cream formula has been designed to fight the visible signs of ageing associated with the three dimensions of maturing skin. Here we find out why it is so important to the brand…and its customers. Sisleÿa L’Intégral Anti-Age works immediately and over time to visibly reduce the signs of ageing. That’s a given today with any anti-ageing product worth its salt. It’s how it achieves this for mature women expecting genuinely complexion-changing results. Sisley has a historical reputation for honouring women’s serious skincare concerns and developing formulae that work…beautifully. Hence the brand’s loyal and ever-growing customer base. Key to the science of Sisleÿa L’Intégral Anti-Age is understanding ageing: genetic (programmed ageing/DNA), environmental (sun/pollution) and for the first time behavioural (lifestyle). Some 17 years of scientific advances have shown that personal lifestyle - pace of life, stress, habits (smoking, overexposure to the sun etc.) have an even greater influence on skin ageing than genetically programmed ageing. These behavioural factors deregulate cell lifecycles by disrupting their energy which enables cells to function and renew correctly; their rhythm, so the cell protects itself during the day, and repairs itself at night; and their longevity, which is determined by the length of telomeres*, which protect cellular DNA. The new Sisleÿa formula provides the cell with an ideal ecosystem which is enriched with tried-and-trusted as well as proven new active ingredients. The promise: to optimise the functioning of the cell’s lifecycle to protect the skin from the visible signs of behavioural ageing. The new active ingredients target the three parts of the cell’s lifecycle: the rhythm, energy and longevity of the cells, to help compensate for them being weakened. Key ingredients from the original formula continue their proven efficacy in stimulating, regenerating and restructuring the cells.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

3. 4. 5. 1: Lori Di Laurentiis - National Sales and Training Manager, Sisley Paris and Sian Maggs – Skincare Blogger 2: Edwina Carr and Kahla Preston - theglow.com.au 3: Janet Hayward - BeautyDirectory and Ricky Allen - Vogue Australia/primped.com.au 4: Andrea Ferrari - esprit magazine and Renae Manos bondibeauty.com.au 5: Cleo Glyde - Sunday magazine and Irene Robinson - GM Sisley Paris

Education Lori Di Laurentiis – National Sales and Training Manager, Sisley Paris

1. RHYTHM: Lindera extract helps to resynchronise the skin’s biorhythms**. The ideal rhythm of activity** for younger skin is restored to the cellular metabolism. 2. ENERGY: Persian Acacia extract promotes optimal energy production** at the level of the cells (mitochondria) to protect against and repair skin damage caused by cellular fatigue. 3. LONGEVITY: a Yeast and Soya protein complex helps protect telomeres** (the protective extremity of each chromosome, the length of which correlates with cellular life expectancy). It also helps to maintain the integrity of cellular DNA against behavioural stresses**, for optimised cellular longevity. 4. STIMULATING: based on phytostimulines extracted from Apple pips and on essential oils, the formula has been fortified with Rhatany* extract and Lady’s Mantle* extract. 5. REGENERATING AND RESTRUCTURING: the formula has retained ursolic acid, vitamins and minerals, trace elements and amino acids, and has been reinforced with Soy peptide extract*, White Willow leaf extract*, natural Tocopherols* and Adenosine*.

“At Sisley we pride ourselves on our customised approach with clients. It is imperative to understand their main needs and expectation of results. We train the BCs at Sisley in great detail on product features and benefits and the education and demonstration approach required with each client. Sisleÿa L’Intégral Anti-Age addresses all aspects of skin ageing and is ideally suited to clients who live a fast paced stress-loaded lifestyle. This lifestyle behaviour contributes dramatically to premature skin ageing. No client will leave without experiencing an appropriate consultation, demonstration on their skin and samples of the best products to suit their needs . Sisleÿa L’Intégral is a genuine breakthrough in the field of anti-ageing skincare research and represents many years of development by the Sisley R&D team. Sisley is committed to innovation and all product development takes place without cost or time constraint to ensure the most advanced product of its kind is launched. Our best selling products today have stood the test of time. The launch of Sisleÿa L’Intégral is very important to Sisley as it not only represents major innovation in anti-ageing skincare and delivers proven results, but because it is very much a product of the future.”

Available now exclusively at selected David Jones stores nationally, RRP $550.00. * New active ingredients compared to the Sisleÿa Global Anti-Âge formula. ** In vitro test on the ingredient.

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Adult acne

– Avène cares

Avène, the French dermo-cosmetic brand owned by Pierre Fabre, dedicated to caring for sensitive skin, expands its acne-fighting Cleanance range with new TriAcnéal EXPERT and Micellar Water. Eau Thermale Avène expands its blemishbattling Cleanance range with two new products. A night-time treatment formulated especially for adult acne-prone skin, Avène’s TriAcnéal EXPERT ($27.95, 30ml) targets blemishes and marks, while the Cleanance Micellar Water ($34.95, 400ml) is a rinsefree cleanser for oily skin and acne-prone skin that helps reduce excess sebum as it removes impurities and make-up. Known for its product lines dedicated to the care of sensitive skin, Avène created the Cleanance range in 1990 specifically to help manage acne-prone oily and combination skin. All Cleanance products are designed to respect the skin’s natural balance without causing dryness or irritation. Avène TriAcnéal EXPERT Avène TriAcnéal EXPERT is a night-time facial moisturiser formulated to meet the unique needs of adult women suffering from persistent or late-onset acne – a condition that approximately 40% of women aged 20 to 40 suffer from. Not always a result of sebum production like traditional acne, adult acne is primarily caused by hormones, stress and diet or cosmetics and can be notoriously hard to treat. Hypoallergenic, fast absorbing TriAcnéal EXPERT uses a trio of advanced ingredients to target imperfections and redness, exfoliate, moisturise and preserve skin’s radiance. Instead of using glycolic acid, which can cause irritation, TriAcnéal EXPERT uses the enzyme X-Pressin™, a papaya extract, to exfoliate and smooth the skin’s texture. Meanwhile, Diolenyl® helps trap skin bacteria and limit their proliferation, reduce redness and eliminate spots and blackheads. The addition of Retinaldehyde, the Vitamin A derivative, unblocks pores, reduces residual marks and provides added anti-ageing benefits for a rejuvenating effect. Combined with a high concentration of anti-irritating Avène Thermal Spring Water, skin is soothed and softened.

Avène Cleanance Micellar Water The Avène Cleanance Micellar Water is a rinse-free alternative to Cleanance’s Cleansing Gel cleanser especially for oily, combination and acne-prone skin. Hypoallergenic and non-comedogenic, the formula can also be used as a make-up remover on eyes and face, including light waterproof make-up. Cleanance Micellar Water uses effective micelles to clean the skin of pore-blocking impurities, alongside sebum-regulating Monolaurin™. In addition, moisturising glycols prevent dryness while purifying and cleansing the skin. The cleanser also utilises Avène’s Thermal Spring Water, known for its soothing, anti-irritant properties. Avène’s TriAcnéal EXPERT and Cleanance Micellar Water will be available at leading pharmacies nationwide from May 29th, 2016. About Eau Thermale Avène Eau Thermale Avène is a dermatologistrecommended skincare range centred around the fabled Thermal Spring Water of Avène, in France. Discovered in 1736, Avène Thermal Spring Water is naturally soothing, anti-irritating and as the lowest mineralised water could be (low mineral content) is particularly recommended for even the most sensitive skin. Used at the Avène Hydrotherapy Center to help severely sensitive, intolerant, atopic (eczema) and psoriasis-prone skin since 1743, the Avène skincare brand was created in 1990 to bring Avène Thermal Spring Water’s soothing and anti-irritating benefits to sensitive skins worldwide. Today, Avène products can be found in pharmacies throughout Australia and in more than 100 countries. Meanwhile, the Avène Hydrotherapy Center continues to operate, treating 2,800 patients per year.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Myer new season A/W16 fashion launch

Myer’s Autumn/Winter 2016 fashion launched with a stylish celebration. The Look is what it’s all about – how to wear it, how to accessorise it along with complementary hair and make-up. Napoleon Perdis directed the make-up and Kevin Murphy’s styling team designed the hair. How to get The Looks Both Looks have similar prep and base.

The inspiration for the Napoleon Perdis make-up look for Myer’s Autumn/Winter 2016 Fashion Launch is inspired by the beauty and fluidity of a winter storm; the calm before the storm is where it all begins, says Napoleon Perdis. “You sense the dark, destructive and moody clouds forming in the sky above, followed by the instantly recognisable scent of incoming rain. Then, it arrives. The storm hits in all its might with sparkling rain drops diving into puddles and drenching everything within its path. The interpretation is two looks which are a contradiction between wet and dry. “The intensity and array of textures teamed with understated luminosity and the mix of neutral, matte, luminous and metallic, were the perfect contrast to the colour blocking and monochrome colour palette so many brands showcased.” Making a rare appearance were face embellishments, this year. They were used in the Aje show. Aje is known for their incredibly embellished pieces and the face embellishments further accentuated the luxe and glamourous feel of the brand and its latest collection. Napoleon explains: “Depending on how out-there you want to go, you can work any type of shape, colour and size embellishment into your look. If you want something simple, try one or two jewels on the inner or outer corner of your eye. If you’re after something more daring, opt for something oversized beginning at your temple and trailing down to your cheekbone.” Look 1 This Look is all about fresh, dreamy, dewy skin like you’ve just stepped out of a steamy shower, contrasted with matte shading around the eyes and a pop of wet-look metallic colour around the inner corners of the eyes. It is suitable for both day and night. Look 2 Look 2 is the representation of the storm hitting and is an evolution of the look where the eyes are smoked out with subdued matte greys and taupes, with the definition placed high on the eye in a cloud-like effect. The 50

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

STEP 1: CLEANSE

Create a dewy complexion by beginning with a pampering massage using Auto Pilot Hydrating Milk Cleanser. Spritz face with Auto Pilot Moisture Mist then massage the cleanser all over the face, concentrating on any areas of the face lacking lustre or feeling dry/dehydrated. To remove the cleanser, spritz a cotton pad or Cleansing Muslin Cloth with Auto Pilot Moisture Mist and wipe over the face – the residue from the cleanser will leave skin looking dewy (not sweaty) all day, so not relying on a foundation to create the dewiness.

STEP 2: HYDRATE AND PRIME For that fresh out-of-the-shower feel hydration and radiance are a must. Opt for a serum that plumps the skin without leaving a physical texture on the surface. Smooth Auto Pilot Napoleon Complex Skin Renewal Serum over the face. Prime the skin with Auto Pilot Radiance-Boosting Primer for a fresh and radiant finish to last all day.

STEP 3: ADD STRUCTURE

1: Kate Squires – Global Make-up Artist, Napoleon Perdis backstage 2 and 3: Napoleon Perdis backstage at the Myer Autumn Winter 16 Fashion Launch 4 and 5: Kevin Murphy hairdressing created a sleek wetlook style with uniform ponytails

Before any colour or coverage goes onto the face, start with brows and a rich coat of mascara. These essential steps map out the rest of the Look, showing when to stop. With the brows done and eyes defined with mascara, it might mean less foundation, concealer and colour are needed, resulting in a more natural look. Define and add strength to brows to anchor the Look; work the tip of the Wand-er Brow wand through the brows to mimic fine hairs and create natural looking definition. Eyes are opened out with a rich coat of Peep Show Madame Fantasia Mascara.

STEP 4: REFLECTIVE CONTOUR Look can be pulled back or kept as is for a bolder and daring look suitable for someone who loves to get noticed, try something new and inject a little moodiness into their look.

Bone structure is enhanced using only highlights for a modern and natural look that’s suitable for everyday wear. Blend Light Switch Luminizer Palette Pink Ice or Silver over the high-points of the face, the tops of the cheekbones, bridge of the nose, Cupid’s bow and brow bone. If needed, add a little

hot off the press Mosaic Powder Flushing to the cheekbones to add life to the face.

STEP 5: PERFECT THE COMPLEXION Even the skin tone by starting to conceal around the eye area. Using a soft, fluffy brush to fuse The One Concealer around the eye area then mould into the skin with fingertips. For truly dewy, radiant skin apply Auto Pilot BBB Cream to the feature focus area of the face or to simply perfect the complexion a little more. Stroke of Genius Liquid Cashmere Foundation is a good one to try. If needed, this is the time to set the t-zone with Camera Finish Close-Up Complexion Perfecting Powder.

STEP 6: MATTE VS METALLIC Eyes are sculpted with different intensities of matte taupe; start softy and build to desired intensity. Sweep Nude U – Eyes, Cheeks and Brows Palette #4, #11 or #12 through the socket of the eye then fuse out with shades #3 or #5. Here’s the only difference between the two Looks. For Look 2 build intensity and smoke out the eyes above the socket and up to the brow with Color Disc Midnight Express. For a softer finish, don’t smoke the eye all the way to the brow, leave a little highlight in this area. Back to the application for both Looks. Contrast matte shading with a pop of metallic and press Loose Eye Dust Star Light around the inner corner of the eyes. Finish the eye with lashings of Peep Show Madame Fantasia Mascara.

STEP 7: PEACH POUT To finish and add warmth to the look, tap DéVine Goddess Lipstick Niki onto lips and build to desired intensity. The Hair – by Kevin Murphy Internationally acclaimed editorial stylist Kevin Murphy once again directed the hair for Myer’s Autumn Winter 16 Fashion Launch, with Session Master James Nicholson at the helm accompanied by a team of Session Stylists. The hair Look is inspired by American actress and fashion designer Chloe Sevigny and her signature wet look with a dry ponytail pulled back at the nape. Kevin Murphy collaborated with Headlines Australia and their hair extensions, Wefts On The Run, to deliver ponytails that were uniform in thickness and length and to play with the hair colour trend of contrasting hair colours. “Headpieces, headwear and jewellery embellishments have been incorporated into the launch so the hair needs to be chic and simple to ensure balance. It’s important that the hair doesn’t look too complicated or intrusive on the fashion,” says Murphy.

Designer Brands

growth plan

in pharmacies Victoria-based beauty brand creator, Designer Brands held is bi-annual conference recently with the focus on delivering plans for the company’s growth through the pharmacy retail channel. Total Beauty Network held its bi-annual Designer Brands sales conference recently with a focus on continuing to build on its 30% annual growth in 2015 through 2016. The three-day conference, attended by 25 sales representatives, focused on continuing to grow the brand in pharmacies through innovative product launches, product education and training, brand advertising, public relations, sampling and promotions to support product sell through. CEO Tony Rechtman says the company invested in its bi-annual conference to ensure its sales representatives could better service its pharmacy Tony Rechtman with some Designer clients and ensure quick sell through of product. Brands team members at the company’s “As a pharmacy only brand, Designer Brands conference saw exceptional growth last year and we are committed to supporting pharmacies to continue that momentum in 2016,” he says. “Training of pharmacy staff is a key pillar to our growth and we give out over 200,000 product samples each year to pharmacy assistants to ensure the best possible product training.” Tony revealed that Designer Brands will launch a slew of exciting new products in 2016 and he intends his company’s brands to be ahead of the market with many of the new launches. “Each new product launch will be comprehensively supported through marketing with the aim being to drive new and repeat customers into pharmacies,” he says. Rechtman left conference delegates confident that with the promised range of new products, education and training, sampling and promotions, 2016 is set to be another significant growth year for the pharmacy-focused Designer Brands.

Maybelline New York signs new spokesmodel, Herieth Paul Maybelline New York, the number one cosmetic brand in the world, announced today that Herieth Paul, the striking Tanzanian fashion model, has signed on to be the newest face of the brand. Herieth was born and raised in Dar es Salaam, the largest city of Tanzania with her younger sister Happiness and raised there until moving to Ottawa, Canada at the age of 14. She is the daughter of a diplomat and once had similar aspirations before being scouted at 16 years old. “Herieth has an incredible aura; she is smart, strikingly beautiful and has a lovely personality. In photographs she captivates you with her beauty and in person she exudes a refreshing and unpretentious gorgeousness which women around the world will be able to relate to,” says Leonardo Chavez, Global Brand President of Maybelline New York Worldwide. Herieth will make her advertising debut for Maybelline New York in the (Northen hemisphere) spring. You can follow her on Instagram @heriethpaul.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

Malouf Pharmacies

celebrates Australian brands with an exclusive and unique Brand Showcase event. Malouf Pharmacies is powering its efforts into close collaborations with its brand partners which is resulting in a hot bed of discovery and delight.

routines.” There are two top sellers: Erase Essential Body Oil that works to diminish scars and stretch marks; and Vitamin C Facial Serum. Angela says: “I love it – it’s great quality. They have amazing stories from people loving the results.” Loving Tan is Malouf Pharmacies No.1 Dear to its heart is the fostering of young, selling tanning range. It’s a Brisbane brand or even start-up, Australian brands that are founded by Joanna Hinton, a top lawyer and genuinely unique and offer customers a true tanaholic. Her long hours in business meant benefit. Says Ian Malouf: “It’s a point of she often missed her spray tan appointments. difference we can offer our customers who She trawled around beauty shelves buying now come to Malouf Pharmacies to find various brands of self tan but couldn’t find new beauty and health products that deone that gave her the results she favoured. liver results and are fun and This signalled to her that interesting. All our Australian there was a gap in the market. She created what she brands have a unique story FOR THE LOVE OF BUYING AUSTRALIAN sought…and started selling from the founder and have For over 53 years, Malouf Pharmacies has been a proud supporter of it. It is named Loving Tan been created from their perAustralian companies; a commitment that has helped serve Queensland families so well and proven pivotal to their success. One of their core for its natural ingredients and sonal drive or as a solution to philosophies has been to support other small Australian businesses like flattering results. High quality a challenge faced by someone themselves. “Our focus has been to increase our ranging of small local close to them. It’s so rewardnatural ingredients in a proand upcoming brands, particularly in our health and beauty sections fessional-strength formula, it ing to work with these brands which we are so proud to support,” comments Founder and Owner is claimed to be the only retail and even mentor the startRichard Malouf. “Our Exclusive Brand Showcase event and our latest ups. We’re learning from each tan with 13% DHA for nat‘Purely Australian’ catalogue are merely an extension of this longother and creating a kind of ural results. There are three standing commitment.” ‘nursery’ of brands that we shades in two formulae for And consumers are responding well, with Australian-made products surging in popularity. According to Roy Morgan Research, an increasing gradual and express. Angela can incubate and nurture to proportion of Australian consumers are more likely to buy a product says: “We’re the first pharmagrow their portfolio to furif it’s made in Australia. In the 12 months to September 2015, 89.2% of ther delight and intrigue our cy to stock it and it’s on +75% Australians aged 14 and over showed a dominant preference for locally customers” It’s a 3-way wingrowth on last year.” made products, up from 86.5% in 2013. win for the retailer, the brand The Jojoba Company is “It was fantastic to see everyone come together and join us in this and the customer hungry for working on broadening its exciting, and I believe ‘industry first’ event of this nature. We can’t thank proven, high quality boutique distribution nationally across everyone enough for their support and we are proud to be an Australian beauty at affordable prices retail and is proudly partmade and owned company.” nered with Malouf Pharthat importantly are AustralCoinciding with the Australian Brand Showcase event, the new Purely ian made. macies where it is now the Australian catalogue was released featuring the top Australian skincare, To celebrate and show group’s No.1 selling natural cosmetics, beauty and vitamins products available at all Malouf Pharmacies stores across Queensland. its support for home grown brand. Based on the jojoba brands, Malouf Pharmacies bean which is farmed and held a media event in Brisbane for beauty dinator at Natalie Group tells Esprit: “Eco. cold pressed on the founder, Vicki Engsall’s journalists, bloggers and influencers, hosted Modern Essentials provides a vibrant and father’s farm in Yenda NSW, the resultant by Ian and Richard Malouf, the company natural offering to addressing skincare con- ester (not oil) is at the heart and soul of the co-owners. Words of the event: “wow”, “dis- cerns and day to day wellbeing. Specialising skincare range. covery”, “samples galore” and “hashtag - in plant based and essential oils, Eco offers a Angela says: “I wasn’t in the position to #maloufpharmacies”. comprehensive range of face, body and aro- add a new brand to our portfolio but I fell If you know Angela Shepherd (Cosmet- matherapy oils - the essential tools for feeling in love with the 100% Natural Ultimate Joic & Fragrance Category Manager) or have great and inspiring the boost of confidence joba Youth Potion and said I could only put heard about her reputation as a Beauty to celebrate your own essence. The Eco this product in. After just a few months it was Buyer you’ll know she’s an avid researcher brand embodies primarily women who are doing so well I had to make room for the full and investigator…her antennae are always engaged with their world; are active, healthy offer. We love the farm-to-bottle story.” on high alert for a seedling beauty product and love to look after themselves with natuSummer Salt Body is one of the newest that might just be a fit for the beauty portfo- ral, local and organic products. We under- brands at Malouf Pharmacies. It was foundlio at Malouf Pharmacies. And she’s happy stand the need for women to have products ed in 2014 by sisters Sarah – new product to mentor the right brand until it is ready they can trust; simple, natural, effective skin- development – and Emma – design. It’s a dry for retail. She’s broadly knowledgeable, and care that can be easily tied into their busy scrub made of sea salt, sugar and coconut 52

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fascinated by, beauty. Angela was the best guide to show esprit magazine’s Andrea Ferrari around the media showing in Brisbane. And for the health brands Ilonka Schneider (Vitamin Category Manager) took the role of guiding. Eco. Modern Essentials is Malouf Pharmacies biggest selling natural brand in terms of units. Its proposition: it is salon grade cosmeceutical at an affordable average price of $18.95. With two years in exclusive pharmacy distribution with Malouf Pharmacies it is currently running at +55% growth yearon-year. – Jess Abraham, Marketing Coor-

hot off the press oil with different benefits and scents added through essential oils. There are 16 ‘flavours’ which are edited according to the founders’ inklings for what will currently appeal. Favourites remain and new inspirations arrive. Used gently on the face and a little more robustly on the body, the scrubs are suited to all skin types, hydrating dry skin and balancing oily skin. They refresh the tired traveller too. Georgie Romero, Beauty Consultant, says: “It brings in the younger generation. The mums are shopping Clarins while their daughters are at the scrubs.” Angela says: “They always have open samples to smell. One whiff and you have to buy.” Eco Tan was founded six years ago by Gold Coast business woman, Sonya Driver after she was diagnosed with melanoma. She puts it down to her frequent use of spray tan. After researching the formulae of various tanning products she found so many chemicals included that were known to be carcinogenic that she decided to create a natural, certified organic, accredited vegan and cruelty-free tanning solution. Malouf Pharmacies was one of the first retailers to put the line on. It is now available worldwide. The first product to launch, and remains a favourite, is Rich Honey Spray Tanning Solution (a professional spray tan). Now there is a range of formulae in different shades for face and body tanning. Angela says: “Invisible Tan is the best seller – it’s a natural looking self tanning lotion. With worldwide exclusive distribution, it was born in Queensland.” Cosima is a certified organic cosmeceutical brand made in Brisbane. It is founded and formulated by Angela Tyler who is delighted with the fit at Malouf Pharmacies. “We work with no other pharmacy retailer but chose Malouf Pharmacies because they support Australian brands. They have trained beauty therapists in their beauty rooms so we know our products are being recommended through an educated and individual consultation. That sets Malouf Pharmacies apart. They do things differently.” Angela says: “Angela came to see me about 15 months ago. I wasn’t ready but I remembered the brand. When the time was right we went ahead and are excited by its success. The hero product is the Dry Mask - Multi-Active Exfoliating Powder with Coconut Milk. It is activated by water to gentle exfoliate and deliver anti-ageing actives.” Keen Beans was founded less than a year ago and has one SKU. It’s a seedling brand for Malouf Pharmacies and one to watch. Made in Melbourne it is a gentle scrub based on brown sugar, barley, mung beans and soy beans. Angela says: “When I found this brand I could see it had a genuine point of difference that would appeal to our customers. It is good for psoriasis, generally dry skin, stretch marks, eczema and even in-grown hairs.”

Also on show were two more well known beauty brands whose roots remain in Australia but whose growth has taken them to markets around the world. Nude by Nature, represented by Clint Dowdell, Brand Ambassador, and Natio, represented by Eric Moschietto, Pharmacy Manager, along with the Queensland broker. “Malouf Pharmacies is Natio’s No.1 account in Australia in terms of quality of presentation,” says Eric. “All our products do so well. Our men’s range does really well. We do specific training on the Natio line with the Malouf BAs. We create an exclusive GWP for Malouf Pharmacies twice

with a range of nine make-up artist brushes designed for the best control to achieve a flattering and professional-style finish. The Malouf Pharmacies Beauty Consultants received training by Clint Dowdell, a longtime ambassador and working make-up artist for the brand. Angela says: “This is a fabulous Australian brand. All Malouf Pharmacies stores have someone trained by Nude by Nature in store. They have just received training on the new Pro Brush range and the new Contour Range – out in June 2016. The Loose Powder in Medium is the No.1 selling face product across all of our stores.”

a year. Our latest GWP containing three full sized Natio Skincare products worth $50.85 is free when they make a purchase of $38.00 or more. We work collaboratively with Malouf Pharmacies which makes the best offer for the customer: Malouf Pharmacies own Natio trained beauty consultants. Angela says: “Best sellers are the Daily Protection Moisturiser SPF50 – it’s huge in our stores.” Nude by Nature is on +27% growth year-on-year and is “very good” for Malouf Pharmacies, according to Angela. The Pressed Powders are “going crazy”. The Pro Brush Collection was about to launch a couple of weeks after the Showcase. Highly anticipated, this launch provides customers

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1: Ian and Richard Malouf 2: The Malouf family: Louise Malouf, Richard Malouf, Bridget Malouf, Ian Malouf, Jo Malouf, Nick Malouf, Anna Malouf, Sarah Malouf. 3: Angela Shepherd – Malouf Pharmacies Cosmetics & Fragrance Category Manager with Andrea Ferrari – esprit magazine and Malouf Pharmacies’ Karleigh Sumner – Assistant Category Manager Beauty 4: Clint Dowdell – Nude by Nature Brand Ambassador with Jess Curtis – Cosmetic Consultant and resident Malouf Pharmacies Beauty Blogger 5: Holly Simpson – Eco Tan with Malouf Pharmacies’ Maddie Lawry, Bernadette Melin and Karleigh 6: Angela Tyler from Cosima with Natasha Punin 7: At Keen Beans - Malouf Pharmacy Cosmetic consultant - Melina Mifsud with blogger guests Annabelle Hogg and Eliza Batchelor) 8: Bridget Parkinson– Loving Tan 9: Jojoba Company’s Diana Kappert and Vicky Engsall with Angela, Karleigh and Barbara Wittwer 10: Suzanne Dang – blogger with Niki Teljega and Natio’s Eric Moschietto and Lorraine Elms – from John Munro Agencies 11: Simone Johnson at ECO. Modern Essentials

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

Sephora on show

Talking with passion about their products is the common theme amongst the Sephora brand representatives at the retailer’s seasonal ‘showings’. A brand’s DNA and true point of difference rolls off their tongue leaving you in no doubt that each can stand on the shop floor together with specific value and individual voice. Maybe it is like a market, in the most stylish sense, wending your way around the Sephora shop floor. It’s here a customer discovers brands and their bright new ideas coming to fruition in products that truly make a difference to their beauty routine. The media get a day to preview the launches and chat with brand founders who’ve flown in from the UK, the US and Asia, as well as brand representatives on the ground in Sydney. Each is a veritable font of passionate knowledge about their brand and they enthusiastically give authentic reasons for each newly launched product’s raison d’etre. Here’s a snapshot of some esprit chatted with on press day. Arcona Melody George is the Account Executive at Arcona, the Los Angeles brand she sums up as: “High performance natural skincare that delivers results.” Its point of difference is that in the process of manufacture no ingredients get heated up. Cosmeceutical-grade active ingredients, such as enzymes, antioxidants and amino acids, are cold pressed in small batches to keep them active and effective. “It’s like raw veggies compared with cooked veggies – the nutrients are in their fresh state,” she explains. “They also use smart technology and are chirally correct, ie: the body recognises the ingredients and the skin pulls all the goodness in. I liken it to opening the door to a stranger…you wouldn’t let them in. But when you recognise them, they are a friend, and you let them in.” Founded by the woman, Arcona, a chemist and pioneer in holistic skincare, NPD is always to find pure ways of delivering great results with no nasties, while being vegan and gluten free. Talking new, the latest product to hit the counter is Wine Oil. Naturally its key ingredient is resveratrol, the anti-oxidant molecule found in the skin of red grapes. Two to three drops used daily before moisturiser, the promise is to reverse the signs of skin damage, rejuvenating dry skin and nourishing it to increase radiance and improve elasticity. Absorbing like a dry oil, it tones, tightens and brightens the skin. Also new are the Tabla Rasa Pads. In Latin table rasa means clean slate. “With oily and problematic skin you want to start with a clean slate. These pads fight bacteria, take down inflammation and discoloration 54

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associated with acne. Additionally they are effective in unclogging pores, combatting skin eruptions and soothing ingrown hair. Ne’emah Following his passion for creating Eaux de Parfum fragrances mostly in the Oriental family, inspired by ingredients on his worldwide travels, Mohammed Ne’emah is the third-generation Kuwaity family perfumer evolving the Ne’emah fine fragrance brand. “I am following my dream,” he says with bright, intense eyes. “I cannot explain my feelings with words. I do it by scent. Scent can take us back to a moment in the past and transport us to a place in the future. I am a traveller and my inspiration comes from each country’s perfume.” Always an EdP, Mohammed believes in long lasting fragrances that stay on the skin. The passion for Oriental fragrances comes from his cultural background. “I am bringing oriental fragrances from the Middle East to Sydney, and our international markets. I am changing the belief that these scents are only ‘oud’. They are not.” Mohammed is personally close to his consumer and ‘talks’ with them via social media. He showed esprit a message from a consumer in Melbourne, saying that she loves the new perfume and that she falls in love with herself each time she wears it. “I am a moody person. Without moods I cannot create,” he says. The latest Ne’emah fragrance is Jadis, exclusive to Sephora. It is inspired by Mohammed’s visit to France. With oriental musk at the base, the top notes are floral with a citrus heart moving to vanilla before the powdery musk. Atelier Cologne Bespoke is the word that is proudly bandied around at Atelier Cologne. It’s a brand imported by agence de parfum and represented at the Sephora showing by the MD, Nick Smart and the agence team of Dan McCormack, National Retail Sales Manager and Michael Marzano, National Trainer. The original fragrance collection from Atelier Cologne is renowned for its innovative accords that combine the freshness of traditional cologne with the character and longevity of eau de parfum. Each is inspired by the legendary Eau de Cologne where citruses are blended with the most precious natural raw materials for perfectly balanced creations and exceptional lasting power. Founded by Sylvie Ganter and Christophe Cervasel in 2009,

the entirely innovative accord tells the story of treasured emotions and powerful memories, generating a new family of fresh and elegant fragrances. Personalisation is inherent at Atelier Cologne, inviting wearers to create their own signature spray by engraving their name, initials or a special message on the leather case of their 30ml travel spray, complementing the full size flacon. Patrick’s haircare Founded by ex-electrician Patrick Kidd, the brand has spent seven years in development which has resulted in a men’s range which is not only unique in its packaging but exciting in its formulation. A signature of the formulation is Patricks Recovery Compound (PRC) which promotes hair growth, protects against UV damage, improves scalp health and minimises hair loss. Patrick says men need their grooming products to be easy to use and in simple regimes. “When they’re washing their hair in the shower every day they just want to reach out and grab the product. With our lidless silicone valve they can do that.” The ‘bottle’ is a rectangular, squeezable texture. One squeeze and the valve opens, deposits shampoo or conditioner onto the palm and then shuts, with no leakage. One twist of the lid and it locks tight for leak-free travel. There’s a shampoo and conditioner for thin hair, SH1 and CD1 and for thick hair there’s SH2 and CD2. Simple enough, hey?! The Base Lara Bingle, the Sydney beauty whose business activities and social profile result in her being justly termed “an influencer”, has created a healthy-look beauty brand. The Base is all about offering the modern woman the best line of products to achieve a healthy, safe, golden glow; and a look of vitality and well-being that enhances their natural beauty. Lara says that product development is driven by empowerment and beauty. She uses the words: enhance, radiant, transform, illuminate, inner beauty, strengthen, elegant and luxe, to describe how her products make you feel. All products are based on bronzing, tanning and enhancing natural beauty. The range is a mix of body products, face products, some that work from head-to-toe and seasonal limited edition products. Each is created to transform one’s look and enhance

hot off the press their natural beauty. From instant tan to gradual tan, skin illuminators and tanning mitt, the LB Cream with SPF15 is ranked the best seller. New and causing upbeat talk are the Shimmers – luminescent tints, and the Lip to Cheek Tints. Gary Davey, former David Jones Beauty Buyer, who is consulting to the brand says: “Make-up artists are going nuts for the Beauty Glow Oil.” Further new products launching soon are Wash Off Bronzing Gel and All Over Makeup Base. Dr. Jart+ If you think you’ve heard everything about ingredients in skincare, then you might be intrigued at yet another fascinating fact. Although unusual in the Australian market it has been working its magic in the Asian skincare market for a few years. Snail mucus! Alice Han – Regional Manager for International Business at Dr. Jart+ gave an explanation that really makes sense. Snail mucus is an extraction from snails. During the process of feeding snails, snail farmers found that snail mucus secretion can fix a breeder’s wounds quickly without leaving scars. After conducting research it was found that snail mucus contains natural composite components such as Chondroitin, Glycosaminoglycans and natural compounds. Those skin nourishing ingredients can strengthen the skin elasticity, smooth rough skin, repair damaged skin, activate the skin cells and improve the dullness of the skin. It has since been developed into diverse formulas of snail essence skincare products for different types of skin. Dr. Jart+ has an anti-ageing range of serum, face cream, eye cream and sheet mask. New is a cushion foundation with snail essence which promotes a youthful glow plus anti-ageing benefits. Kendo Brands Mona Antoun – Associate Brand Manager, based in the company’s headquarters in San Francisco was at the Sydney showing with a range of products from her company’s portfolio. She’s always excited to share news of Sephora’s leading make-up brand – Kat Von D. It’s all about the stain…being created by Kat Von D, tattoo artist, TV star, and owner of High Voltage Tattoo, this make-up collection is a fusion of glamorous, old Hollywood and edgy rock ‘n’ roll. On counter now is a collaboration with beautyblender. Bought as a set of two products: the Kat Von D Lock-It Foundation and a beautyblender pro applicator in one customisable duo - plus samples of the Lock-It Featherweight Primer and Liquid blendercleanser are included in the kit. It is designed to give the ultimate foundation cov-

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1: Sara Kaplan – estelle & thild 2: Brett Gallagher, Custom FX 3: Patricks Hair 4: Heidi King – makeup artist with brand founder, Grace Fodor 5: Gary Davey – The Base 6: Tarte cosmetics 7: Make Up For Ever 8: Ole Henriksen 9: Agence de Parfums’ Nick Smart – Managing Director and Michael Marzano – National Retail Sales Manager 10: Dr. Jart+ 11: Percy & Reed’s Wonder Cleanse and Nourish

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erage “with Kat Von D’s insanely long-wearing Lock-It Foundation and the coveted beautyblender pro (applicator),” says Mona. “The foundation is packed with 21% pigment for full and complete coverage. Infused with an exclusive combination of siliconic elastomers and siliconic esters, it provides 24-hour, transfer-resistant wear, while natural polymers absorb oil, resulting in a fade-proof, matte, poreless finish. Designed for long-wear, high-performance foundation, beautyblender pro is the perfect sponge applicator for achieving a flawless matte, airbrushed finish. Its unique shape and exclusive, super-plush material lets customers achieve controlled, even coverage so they can create their desired application.” New is Everlasting Liquid Lipstick which looks different on every skintone but is “so wearable,” says Mona. Top seller in already-launched markets is Lolita (chestnut rose) – now we have Lolita II (terracotta nude). Cover FX Born in a dermatology clinic, Cover FX cares for the skin and customisation is key. Just about every product comes in a range of shades and formats for genuine customisation on counter.

Focusing on the complexion, but with new make-up items launching, customers leave with their own tailor made foundation and versatile make-up. They can add shimmer, radiance, choose heavy or light coverage…it’s all about mixing up/creating what they want. Brett Gallagher – Senior Education Manager is a regular international representative, from the company’s HQ in San Francisco. His newest news…the next wave of ClickStix – concealer and contour in one. A snazzy idea, the format is an empty tube and a range of complexion sticks. Customers choose the concealer and the contour for their skintone and pop one in either end of the tube. A nice, reassuring ‘click’ happens and they know they’re good to go. The vessel is $10.00 and each insert is $21.00. Also, Perfect Pencil is more of a magic wand. It’s one of those do-all products providing “multiple solutions to pesky problems,” says Brett. Brightening the water line of the eye, highlighting the cupid’s bow, under the brow for a lifted look and can even be used as a concealer touch-up. Continued on page 56

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hot off the press Sephora on shoW Cont. Sephora own-brand Angelique Hogan - Training Manager, Sephora Australia is as bright-eyed as ever about the smorgasbord of ontrend beauty products in the ownbrand Sephora collections for the season. There’s a huge focus on eyeshadow – with a range of 105 shades now on offer. “The nude palette has been expanded,” she says. “It’s a winning formula with 70% pigment and priced at $17.00 each”. A big launch is the cushion foundation at $34.00: “It gives a wonderful lightweight finish, has a dewy texture and contains hyaluronic acid. There’s a new Long Wear Concealer - longwear but lightweight, at $23.00. Our new THE mascara does everything: lengthens, volumises, defines … 195% fuller volume after 30 coats and 109% increase after 10 coats.” In brushes there is Contour Pro, $46.00 and Kabuki Pro, $43.00. Plus a new HD foundation that’s “very soft in texture,” she adds. Percy & Reed Adam Reed, the co-founder of this designer-hairdressing brand from the UK, was a 1000-words a minute describing his latest launch. He describes it as a “natural marvel for all hair types.” This sulphate-free and detergent-free cleansing conditioner is 97% natural and a genuinely gentle way to clean and care for both hair and scalp. Ingredients include: aloe vera, camellia oil and a blend of essential oils to cleanse, condition and nourish each strand from root to tip. “It takes a mind shift to change your routine but once our customers do, they discover hair that looks and feels healthy, glossy, revitalised. After years of washing with traditional shampoo, no-lather cleansing may feel a little strange at first. While most people feel a difference in their hair straight away, we recommend using Wonder Cleanse & Nourish at least three times to re-set the hair washing habits for good. And then use our Wonder Balm leave-in conditioner; it’s like a primer for hair, before using other styling products if they want to.” Education is king, says Reed. Agreed 100%.

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Arden’s Prevage advances Elizabeth Arden introduces new Prevage® Anti‐aging Antioxidant Infusion Essence. The Asian beauty consumer has long appreciated the ritual and benefits of multi‐ step skincare regimens to achieve a flawless, healthy and youthful looking complexion. Most recently western cultures have come to embrace this approach, adopting new steps and products into their own routine. One essential step that has recently made its way from the east is the daily use of a water essence. While most water essences are praised for quick absorption into the skin and delivering benefits such as added moisture and nutrients, Elizabeth Arden sought to create a water essence that not only instantly hydrates, but also does so over time, while helping to protect skin from the damaging effects of the environment. As a result, Elizabeth Arden is introducing an innovation under the Prevage umbrella: Prevage Anti‐Aging Antioxidant Infusion Essence. Elizabeth Arden has been a leader in the environmental protection category for more than a decade. Idebenone, the hero ingredient in the Prevage portfolio, provides superior environmental protection, earning an EPF® rating of 95 out of 100 - better than the five other leading antioxidants tested.* By using a unique blend of seven powerful antioxidants including Idebenone, Prevage Anti‐Aging Antioxidant Infusion Essence protects skin against environmental aggressors to give it the best chance in achieving youthful radiance. It’s a refreshing, bio‐fermented water‐based treatment, that works to impart moisture and key antioxidants, while also intensely hydrating and protecting the skin. Advanced Hydrachannel Technology™ drives moisture and key antioxidants into the skin to boost its natural hydration levels over time. Mineral‐rich, Bio‐Fermented Water gives a revitalising effect on application, leaving skin feeling soft, supple and conditioned for the rest of the skincare regimen. Art Pellegrino, the Vice President of Research and Development at Elizabeth Arden tells us: “With the rising prevalence of water essences, we wanted to introduce an innovation within the established Prevage portfolio in a way that not only would provide intense moisture but also a degree of environmental protection.

With the Anti‐Aging Antioxidant Infusion Essence, we are able to infuse the skin with short and long term hydration, while also delivering powerful antioxidants deep within the skin’s surface to provide the key environmental protection for which we are known.” Clinical tests proved skin feels intensely hydrated, smooth and supple immediately after use†. After four weeks of use, 93% of women agreed that their skin was perfectly conditioned for the next step in their skincare regimen, and 91% said their skin felt revitalised‡. Available 15th May 2016, RRP $130.00, 140ml. †Based on an Asia home use consumer test on 113 women ages 25‐55 after immediate use. ‡Based on an Asia home use consumer test on 111 women ages 25‐55 after 4 weeks. * When compared to antioxidants in face products, Idebenone in PREVAGE® surpasses, alpha lipoic acid, kinetin, vitamin C, vitamin E, ubiquinone in environmental protection against oxidative stress due to sun, smoke and pollution.

hot off the press

Ainslie Walker

talks niche fragrance news Ainslie is a Jasmine Award winner for her fragrance blog writing. She has a nose for news in the niche arena. In her regular Esprit Magazine column she shares the highlights with our valued readers.

Contact Ainslie at: Web/blog: www.ainsliewalker.com Email: ainslie@ainsliewalker.com Instagram: Ainslie_Walker Phone: 0405819506

Naomi Goodsir Visit

Sydney Perfume Lovers Meetup Group

Designer, milliner and niche fragrance creator, Naomi Goodsir visited Australia in February/March 2016. Originally from Australia she now resides in France near Grasse, the French fragrance capital. Her prestigious work includes avant-garde couture millinery headpieces and handbags fashioned from the best in luxury raw materials including buffalo/veal/cow/ goat/kangaroo leather, horse hair, lace, felt, silk, feathers, barramundi, crinoline, bakelite, American alligator skin, and Australian and African crocodile skin. Their suppliers also provide material to haute couture houses in France, Italy, and Australia and are all recognized for their ancestral savoir-faire. Naomi recently “hatted” the catwalk for Kanye West’s fashion show in Paris, with Naomi herself stitching and hand molding 40 hats. With this well respected background in Above: Designer, fashion and design, the brand progressed milliner and niche into niche fragrance in 2012. Launching fragrance creator, Naomi Goodsir in with two fragrances initially and since the Sydney recent launch of Iris Cedré late in 2015 Right: Philosykos there are now four stunning fragrances in the collection: Cuir Velours, Bois d’Ascèse, Or du Sérail and Iris Cedré. Forward thinking Jill Timms, owner and buyer for Melbourne’s Peony Haute Parfumerie was Naomi’s first fragrance customer worldwide, spotting the brand immediately upon their launch on her annual buying trip to Europe. Naomi Goodsir fragrances have since been exclusively available in Australia at Peony Haute Parfumerie and this year Men’s Biz in Sydney/ Melbourne has followed suit, stocking them also. During Naomi’s visit she spent an afternoon with me at the Palisade in Sydney to discuss her work. Fascinating and elusive, usually Naomi avoids the camera, however she agreed to a few photos just for me to share with readers of esprit. [Photos by Ainslie Walker]

Organised by Catherine du Peloux Menagé the group met on Monday 7th March at Berkelouw Books in Paddington to discuss some of the new releases from 2015. Michael Edwards has disclosed that over 1700 new perfumes were launched last year and the group discussed which were completely new and which were flankers of existing fragrances. Attention was turned towards new houses that launched, the most popular fragrance families, unisex vs. masculine vs. feminine fragrances and which were the standouts for the year. The group brought along new releases from their collections to present to the group. Both mainstream and niche fragrances were discussed, with more of a focus on mainstream.

Naomi Goodsir “meet and greet” On March 10th valued customers of Peony Melbourne were able to meet Naomi Goodsir in store and hear a personal account of the conceptual inspiration and processes behind designing her fine fragrances. Some exciting hot-off-the-press news Naomi shared included her newest fragrance, Iris Cedré being announced as a finalist for the Fragrance Foundation Awards, France in the Prix des Experts category. Only 12 are chosen and winners are announced mid April – fingers crossed for our very own Aussie, Naomi! As always Peony owner, Jill’s impeccable style and knowledge of the brands she stocks was expressed in her window and shop displays. In store four bowler hats on wooden hat blocks, impregnated with each scent were used like cloche’s to lift and experience the scents. In the window were more bowler hats, wooden hat blocks, vintage Victorian collars and more items from Jill’s eclectic collection of quirky antiques. Teas served were carefully chosen and contained ingredients inspired by the fragrances in the collection – of a woody nature with a smooth taste on the palette. Champagne, of course was also served for that French touch.

Fragrances of the World on niche With the Fragrances of the World 2016 annual guide launching and its author, Michael Edwards, in the country briefly to sign it off, I asked evaluator, Erica Moore and Michael Edwards what percentage of releases were niche/artisanal for this edition. We were all surprised to learn it was a whopping 40%. The last statistics I had were hovering around 12%. We can now understand why companies such as Estée Lauder Companies are increasingly acquiring niche brands for their portfolio such as By Kilian, Le Labo and Parfums Frédéric Malle. Also why Nick Smart from Agence de Parfums is expanding his team, including an additional specialist to help with education for his niche brands.

Mecca Cosmetica – A busy quarter for niche • Mecca launched Le Labo’s newest addition, Thé Noir in March. The scent features black tea leaves, bergamot, fig, cedarwood, vetiver, bay leaves and musk. Perfumer behind the fragrance is Frank Voelkil who has created many of Le Labo’s sought after scents. • March 29th saw the exclusive release of Diptyque’s Eau de Parfum Collection throughout Mecca Cosmetica stores. The collection features Eau de Parfum strengths of best sellers L’Ombre, Dans L’Eau, Do Son, Philosykos and Volutes. These parfum strengths have been slightly bolstered with emphasis on core notes, making the collection wear stronger, bolder and more intensely than their EdT versions. The packaging is the reverse of the EdT packaging with boxes and labels being black based with a white design. Some stock of limited edition bottles, as pictured, are available for a short time. • April sees more exclusive launches in Mecca including Master Perfumer Francis Kurkdjian’s new woody, amber and floral combination, Baccarat Rouge 540 Eau de Parfum. • From Tocca, Emelia Eau de Parfum with notes of clementine, fig, geranium and magnolia – vibrant, refreshing and somewhat bohemian. • A limited edition Byredo Loose Lips candle is on sale from late April with pink wax and a metallic pink label in time for Mothers Day

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Arden makes up with Sunset Bronze

Sunsets are a popular posted image on social media – we love the natural, quite breathtaking hues. This season Elizabeth Arden takes its cue from this spectrum for its limited edition colour collection. Sunset Bronze Limited Edition Colour Summer 2016 Collection from Elizabeth Arden sees a palette of shades taken from the time of day when the sun goes down and the sky is bathed in an array of bronzes, purples, warm pink and orange hues. The lower position of the sun affects the way light reflects on skin, creating a luminous radiance. No wonder cosmetics creators take inspiration from it. Arden’s collection features a prismatic bronzer and highlighter, multi‐dimensional glosses for the lips and eyeshadows. On counter 22nd May 2016. “This summer is all about a bold bronzed glow and this universal collection comprises colours that complement and accentuate all skin tones,” says Rebecca Restrepo, Elizabeth Arden Global Makeup Artist. “Use the highlighter to sculpt cheeks and add a sheer, iridescent shine, then warm the face with bronzer, and finish the look with the rose gold shadow, with a hint of purple for an exotic touch.” Sunset Bronze Prismatic Bronzing Powder - $45.00. The versatile hero of the collection is a silky bronzing powder, diffused with golden shimmer, which imparts a reflective, sun‐ kissed glow to the skin. Using a combination of bronzing and highlighting shades formulated with skin‐perfecting ingredients the powder helps minimise the look of fine lines and wrinkles. It includes a half‐moon brush. The shades are: Warm Bronze (Light/

Medium) and Deep Bronze (Medium/Deep). Rebecca recommends: “This bronzer adds warmth while also contouring the shape of the face. To apply, start at the edge of the cheekbone, in line with the bottom of the ear, making short upward strokes, fading to the centre of the face. Then stroke the brush along the hairline to create a contoured halo effect. Finish by applying a subtle veil of shimmer all over the face, ears and neck down to the décolleté.” Sunset Bronze Prismatic Eye Shadow Palette - $50.00. A palette of five shimmery, pigment-rich shades, ranges through natural to dramatic – called Summer Seduction. The formula’s long‐wear polymers give lasting wear, while Mica Based Pearls mean the shadows reflect light off the lids. Rebecca recommends: “The palette offers great versatility in shade range and use. Use the soft pink as a highlighter on the brow bone or build upon application for a pop of colour; for tan, olive or deeper skin tones use the golden amber shade. Create a soft smoky eye with the neutral taupe‐plum by contouring above the crease and the outer edge of your eye, or even apply as eyeliner; for a dramatic smoky eye swap for the rich purple shade.” Sunset Bronze Prismatic Lip Gloss – $34.00. Iridescent, pigmented glossy shine in three different shades: Midnight Kiss (Soft

MEA appoints Liz Ho Reporting its busiest Christmas and responding to industry’s demand for well trained promotional staff, leading Australian agency, MEA has appointed Liz Ho as Regional Manager Retail - Beauty Division. Liz joins from her former role as Myer Sydney City Service Manager. Edward Kaleel – CEO & Creative Director – MEA tells esprit magazine: “MEA has just come out of its busiest and biggest retail Christmas to date, as well as outstanding on-going projects. As we go into our 20th year of serving the industry, we have and will continue to make the relevant changes to adapt and ready ourselves for some very exciting events coming up over the next 12-18 months. We have seen massive growth in our dealings with the prestige beauty category, and will see this further develop over the coming years. We will continue to see some of our biggest growth come from our continued work across

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Pink), Moonlight Kiss (Lavender), Sunset Kiss (Champagne). Naturally nourishment is high on the formula’s priority too: Aloe Vera and Vitamins A, C and E soothe and protect lips. Rebecca recommends: “These glosses offer subtle sparks of glittery colour. They’re amazing on their own, or to add a hint of shine and volume to lips. Apply in the centre of the mouth on top of Beautiful Color Moisturizing Lipstick.” Sunset Bronze Prismatic Highlighter – $45.00. Luminosity on the cheekbones is truly flattering. This one is a creamy, luminous stick that is applied directly onto the skin and blended with fingertips or a brush – called Eclipse. It illuminates wherever it is applied. The ultrafine light‐reflecting pearls create the radiance while skin-hydrating Aloe Vera, Zinc PCA and Vitamin E condition the skin. Ultrafine powders and spherical micro powders result in a smooth, silky product application. Rebecca recommends: “I love to use this highlighter to create a radiant, modern and sexy face. Apply the highlighter, before blush and bronzer, along the outer edge of the brow moving in a ‘C’ formation along the cheekbones, fading to the centre of the face. Also apply to the centre of the nose starting at eye level, moving down the bridge to right above the tip of the nose.”

merchandising within the dept. store channel. Equally, growth is coming from even greater demand for beauty advisors in the mass pharmacy and grocery channels. We are experiencing demand from hair, skin, nail and colour brands creating a greater provision for specialist consultants and beauty therapists to represents them in store on a very regular basis within the masstige category. “As part of readying ourselves for the year ahead and planning for the exciting projects in the pipeline, we are very proud to announce the appointment of Liz Ho - formerly Myer Sydney City Service Manager for the last thee years - to the position of Regional Manager of our Beauty Retail division. Liz started at MEA on 1st March based out of our Sydney office. We are very excited about Liz joining our team, as she brings many years of relevant experience and knowhow from working 15 years with Myer and the dept. store channel. Her move to join MEA has the complete support of her Myer management team. Liz will oversee the day to day running of the NSW team and business, along with working very closely with the MEA team in Melbourne and the other states MEA is operating in.”

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Miracle Mist Serozinc fights acne in a spray by Elisabeth King

Beauty consumers like products that deliver the goods with the touch of a button. La Roche-Posay Thermal Spring Water, containing natural minerals, has long been a stalwart in the facial spray category. But cosmetic and treatment products in spray formats have become gamechangers. What had long been the domain of sunscreens, hair sprays and hydrating mists also belongs to body moisturisers and now blemish treatment products. La Roche-Posay Serozinc became an instant smash-hit in Europe, lighting up the blogosphere with glowing reviews. Following its launch in France, UK bloggers even advised their followers to book a trip across the Channel to stock up on the latest French pharmacy must-have. By the time major pharmacy chains in Britain started stocking Serozinc, it was flying off the shelves faster than they could re-order. Triple Action Formula Fights Acne Launched in Australia in March, Serozinc boasts a triple action formula which slots into any acne skincare routine. The key active is zinc sulphate, long known for its effectiveness in reducing excess oil and refining pores. Sodium chloride, a natural salt, helps to cleanse and purify whilst the water cools the skin and soothes inflammation. A spray seems simple and obvious. But there are challenges with viscosity, absorption, and working with the compressed air that propels the spray. “Serozinc offers the perfect balance of salts - both sodium chloride and zinc sulphate”, says Rachel McAdam, Medical Relations Manager for La Roche-Posay Australia. “Intended for daily use, the easy-to-use mist is essential for those with acne-prone or oily skin”. All-Rounder Increases Compliance and Lures Beauty Users The spray-and-go aspect of Serozinc also springboards increased compliance. Many consumers have products at home but don’t use them, even for troublesome conditions such as blemishes. The reason they don’t use them often is not because they don’t know they are good for the skin, but it’s too much work and takes too long. Spray-on products such as Serozinc solves this problem. A quick mist takes only three seconds. The multi-functional benefits of Sero-

Elsa Morgan

Celebrity Make-Up Artist “As a make-up artist I know all the tricks to creating a flawless complexion. Whether it be for a television appearance, a red carpet event or a photoshoot, flawless and luminous make-up looks its best when foundation is applied sparingly over beautifully prepped skin. I can often spend as much time if not more perfecting a client’s skin than the time spent doing her eyes, brows, cheeks and lips combined! Misting freshly cleansed skin with La Roche-Posay Serozinc is now my expert insider tip for improving the texture of uneven or oil prone complexions. It has an immediate effect of visibly smoothing skin surface. And it has the added benefit of helping make-up to stay in place longer. Once I spray the Serozinc I like to allow time for the mist to dry on the skin - if I’m in a rush I will simply fan the model’s skin, rather than blotting the mist away as I want the healing and toning properties to take full effect. Serozinc refines and mattifies and is a product I would recommend for those with oily or acne-prone skin and for those who want more staying power from their make-up.”

zinc also attract beauty consumers, says Rebecca Smith, Marketing Manager, Active Cosmetics Division. “Used like a toner, Serozinc soothes irritated, acne-prone complexions and mattifies the skin, creating a perfect base for make-up. Serozinc is a bathroom staple, not a one-off purchase to treat the odd breakout”. As many reviewers and bloggers have pointed out, Serozinc has multiple uses for the family. It can be used as a gentle toner after cleansing and before applying moisturiser for an extra bit of anti-pimple security. A great product for men, Serozinc helps to soothe razor burn or any form of redness and irritation. Devoted fans even use it as an emergency cleanser or as a final

sweepover after using a regular cleanser. There are other reasons to keep a can at the ready. Acne is most frequently triggered by stress and hormonal changes, but hair products such as gels, pomades and hairspray can cause clogging of the pores and inflammation, especially around the hairline. So-called bacne - blemishes on the back - is a major concern not only for teenagers but also for men and women who exercise frequently. Spraying Serozinc on the back after using an anti-bacterial body wash and a targeted spot treatment helps to prevent re-occurrence. High Tolerance Pillar For All Skin Types The high tolerance formulation makes Serozinc a pillar for a wide variety of skincare routines. “It immediately improves the appearance of oily skin”, says McAdam. “Pores are visibly tightened and the complexion is mattified. The shine-free finish gives those with problematic and oily skin greater confidence”. Like all La Roche-Posay products, Serozinc is suitable for sensitive skin - comforting and not at all drying. Oilier skin doesn’t need extra oil, but it still requires hydration. Serozinc is so gentle it can be used morning and night to fight redness, pimples and oiliness. A spray has a much lighter touch than fingers, and regular users don’t feel they are adding another layer of product.

SEROZINC ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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David Jones Autumn/Winter 2016 Runway

An indisputable healthy beauty radiated from the David Jones Autumn/ Winter 2016 Runway show. Of course the models are gorgeous but the Look was accessible and achievable for everyone. M•A•C did the make-up and Aveda handled the hair. This season M•A•C’s team of professional make-up artists were led by Senior Artist Carol Mackie who is a regular presence backstage at shows in New York, London, Milan and Paris Fashion Weeks. Carol has worked with a raft of international designers to local Australian designers including Bec and Bridge, Ellery, Manning Cartell, Dion Lee, Sass and Bide, Aurellio Costarella, Toni Maticevski, Akira and Jayson Brunsdon, With over 18 years’ experience in the industry Carol has been privileged to work all over the globe on projects such as The Brit Awards, Kanye West’s show and Christina Aguilera’s show, and worked with celebrities including Fergie from the Black Eyed Peas, international models Gemma Ward and Nicole Trunfio, singer Tina Arena and actor Ruby Rose. As a part of the global M•A•C PRO team responsible for contributing to setting the make-up trends globally, and creating the inspirations and techniques that will define the upcoming season, make-up director Carol Mackie has created a look that complements the strength and personality of the new season. Carol Mackie says: “The specially created Look makes a statement with multi-dimensional lashes. A universal look has been

created, however tailored to fit the face of each individual. It is not contrived but about elevating the natural beauty of each model. Set against a fresh, radiant skin that is the core of all Looks this season.” Each year, M•A•C Cosmetics participates in over 23 Fashion Weeks and approximately 850 shows around the world. M•A•C has long aligned itself with the best in the industry and emerging talent globally and in Australia, and is again excited to work with the best of Australian designers showcased in the David Jones AW16 Fashion Launch, including Dion Lee, Bec & Bridge, Ellery, Ginger & Smart and Manning Cartell. M•A•C is available in 13 David Jones locations across Australia, including a second M•A•C counter in the David Jones Elizabeth Street and David Jones Bourke Street stores, offering a range of make-up services, quality products and expertise of the M•A•C Artists. Hair’s natural at Aveda Immersed in this season’s David Jones Runway theme, celebrating natural beauty and individualism by fusing fashion with dance, Aveda hair showed healthy movement. “The hair reflects this theme and is all about natural texture, which we see making a huge

Armani adds to Privé La Collection des Terres Précieuses is a pair of perfumes; two artistic olfactory creations conceived by Giorgio Armani during his travels. They are a tribute to Russia, named after the legendary malachite stone. The first fragrance, Vert Malachite, expresses the vastness of these magnificent lands; the second, Rouge Malachite, pays homage to the beauty of Russian women and the strength of their temperament. They debut exclusively at David Jones on April 3rd at RRP $278.00.

Vert Malachite Malachite promotes luck and renewal, cultivating the paradox behind its delicate green shimmer. Ethereal and powerful, Vert Malachite reveals a very feminine sensuality. A delicately balanced floral fragrance, it is both fresh and intoxicating, leaving a soft

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

comeback both here and on international runways,” says Aveda’s Creative Director for David Jones, Terri Robertson-Kirkwood. “It embraces a relaxed, nonchalant feel with beautiful movement and body.” Terri tells us which products to use, and how, to get the Look. “Prep damp hair by sectioning and applying Thickening Tonic from roots to ends to create volume and hold. Next, emulsify 3-4 pumps of Phomollient Styling Foam in the palms and distribute evenly through hair. With a round brush, blowdry hair in a downwards motion. Choose a slow speed with high heat to give more control, paying extra attention to the ends. Brush through with Aveda Paddle Brush. Once dry, create a defined part. Section hair and lightly spritz Witch Hazel from mid-lengths. Comb through to ends. Twist hair in wide sections and with a medium to large tong, gently roll hair through the barrel to smooth. When complete, finish Look with a fine mist of Air Control Hair Spray. For extra grip and hold lightly puff Shampure Dry Shampoo at roots.”

yet lingering trail. To interpret this stone, Fabrice Pellegrin, a perfumer at Firmenich, invented a radiant lily, which throbs at the heart of Vert Malachite. This soft, delicately spicy white flower is recreated using a process known as Nature Print©* to convey its floral note in a larger-than-life olfactory illusion. Inspired by this lily, at once chaste and virtuous and a symbol of procreation and carnal spirit, the perfumer sought to preserve its natural state. Fragrance notes: A tuberose made more masculine with the addition of sage for a sensual expression.

Rouge Malachite In Russia, red is a colour associated with fertility. It is also a colour of passion and power. An imaginary stone, Rouge Malachite fragrance features tuberose giving opulence and voluptuousness: a carnal accord with exuberant notes oscillating between strength and gentleness. It is a vision of a solar tuberose created by Pascal Gaurin, a perfumer at IFF. The fragrance notes are fresh and opulent – it’s a crisp green fragrance with a white heart that leaves a soft but present wake. *Nature Print is a process exclusive to Firmenich

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Better skin health

My skin feels old

with Bio-Oil

As the frontline troops, pharmacy staff are often called upon to recommend products for an array of skin health concerns. Having an arsenal of tried-and-tested products up your sleeve to recommend can help showcase your expert knowledge, set you apart from other retailers and create a loyal customer base. For the customer who has more than one skin woe, Bio-Oil may just be the go. As an efficacious skincare oil, both customers and retail staff know they can trust Bio-Oil. Formulated with a combination of natural plant extracts and vitamins, Bio-Oil also contains the breakthrough ingredient PurCellin Oil™. This changes the consistency of the formula, making it light, non-greasy and ensures the goodness contained in the vitamins and plant extracts is absorbed into the skin. 5 common skin concerns

I’m embarrassed by my scars Healthy, glowing skin can help you feel confident to shine; throw a scar or two into the mix and a person’s self-assurance can take a dive. Offering expert advice, re-assurance and a product to take home and try might be just what the customer needs. Bio-Oil can be recommended for use on both old and new scars and has been shown1 to effectively improve the appearance of recent or existing scars, whether they’re caused by surgery, an accident, burns, insect bites or even acne.

Help, I have stretch marks Helping your customers to realise that they’re not alone (many people both male and female experience stretch marks) is one thing, but recommending a product that’s backed by clinical data and proven effective in 100%2 of subjects is another! Pregnant customers in particular may be concerned about stretch marks and yet the best defense against stretch marks is supple skin. A topically applied product like Bio-Oil, which is specifically formulated to maximise the skin’s elasticity, should be applied twice daily and massaged in a circular motion into troublesome areas to keep skin soft and supple.

Ageing skin is one of the most common skin concerns amongst women and while there’s no magic cure, there are ways to help delay the signs of ageing and encourage healthierlooking skin. Offer a solution to make skin feel younger and you’ll have a friend for life! Bio-Oil contains Vitamin E, a widely used antioxidant that assists in the maintenance of healthy-looking skin, protecting it against free radicals—a major cause of skin damage and premature ageing. It also incorporates Chamomile Oil for its soothing and calming benefits, while its breakthrough ingredients PurCellin Oil™ acts as an emollient, for soft and supple skin.

I can’t get rid of my dry skin Skin can become dehydrated when the natural oils are stripped away by factors such as extreme weather, water with a high chemical content, frequent bathing, use of harsh detergents, as well as the drying effects of air conditioning and indoor heating. Bio-Oil addresses dehydrated skin by helping to replenish these natural oils. It contains Lavender and Rosemary Oils, known for their skin conditioning properties, and Vitamin E to help increase the moisture content of the epidermis and make the skin soft and smooth. While Bio-Oil’s effectiveness has been established via clinical trials, there is also substantial anecdotal evidence to support its efficacy in the form of thousands of positive testimonials that have been received from satisfied users. 1. proDERM, 2010 - proDerm Institute for Applied Dermatological Research, Hamburg Germany. Double blind, randomised and placebo controlled http://www.bio-oil.com/en-us/research/scarstudy-2010 2. proDERM, 2010 - proDerm Institute for Applied Dermatological Research, Hamburg Germany. Double blind, randomised and placebo controlled http://www.bio-oil.com/en-us/research/stretch-markstudy-2010

How do I address uneven skin tone? Uneven skin tone can result in a lackluster complexion but with the right product it may be easily addressed. Bio-Oil contains key ingredients that help improve the appearance of pigmentation marks, blemishes and skin tone in general. One such ingredient is Vitamin A; it promotes the formation of new collagen and assists with skin renewal, helping to increase elasticity and improve the skin’s texture and tone for more radiant skin. We recommend massaging Bio-Oil into the skin twice daily on clean skin. ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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M∙A∙C – Brows Are It!

Filled in, plucked, lengthened, naturally bushy, glamorously arched - the eyebrow, with all of its individual character, is one of the most expressive features of the face. With Brows Are It, a collection of professional products, consulted on by brow expert Damone Roberts, M•A•C gives the brow its place in the spotlight. To understand the role brows play in balancing the face, take a look at a BuzzFeed post from 2014 called ‘14 Before-And-After Photos That Prove Good Eyebrows Can Change Your Entire Face’ (www.buzzfeed.com). It proves the point well. In the latest launch from M•A•C, the brand launches a collection of brow make-up and tools developed in collaboration with leading make-up artist Damone Roberts. The collection comprises: Big Brow Pencil RRP $32.00, Fluidline Brow Gelcreme RRP $32.00, Veluxe Brow Liner RRP $32.00, Brow Duo RRP $42.00, Angled Brow Brush RRP $39.00, Small Angel Brush RRP $39.00, Lash Brush $18.00, Pencil Brush RRP $45.00, Brow Set RRP $28.00 and Eye Brows RRP $32.00. Available 2nd May at M•A•C counters nationwide. Speaking about the project Damone Roberts says: “I was a make-up artist with M•A•C over 20 years ago and I have always loved the brand. I was elated when they asked me to work with them for their Brows Are It collection. My philosophy is every face deserves the perfect frame and this collection gives the necessary products and tools, for all skin types, to achieve just that.” Entrepreneur, celebrity make-up artist, beauty therapist, as well as the star of TLC’s Ten Years Younger, has the

renowned talent for sculpting the perfect arch and painting faces of some of the world’s most beautiful and famous people. Damone was featured as a regular contributing beauty editor for Oprah.com with his own column titled “Dear Damone”. In 2002, he created his flagship eyebrow salon Damone Roberts Beverly Hills® and in 2008, he duplicated his success and opened Damone Roberts New York in Manhattan. His distinctive flair has immortalised him in pop culture as an answer in the 2004 edition of the Trivial Pursuit board game and most recently a question on the world’s #1 game show “Jeopardy”.

US Weekly named Damone as one of the most important men on “Hollywood’s Hot 100 List of Things Stars Can’t Live Without”. Allure Magazine has named him the “Best of the Best”. InStyle listed Damone as “The Best” in the Ultimate Black Book of Beauty. With his philosophy that each person exudes their individual beauty and “every face deserves the perfect frame®”, he continually demonstrates that beauty could not be accomplished without the necessary tools. Damone considers himself a beauty therapist. He uses his hands to create art but his experiences and an open ear are the foundation for what has made for a successful career. He believes his greatest success is not only showing people how to see themselves in a special way, but also in making them live it, love it and most importantly, believe it. Getting social: @MACcosmetics. #MACBrowsAreIt. @DamoneRoberts

OPI Pastel Power Packing a powerful pastel punch, OPI goes soft on colour and strong on delivering femininity to the fingertips with April’s launch of SoftShades. Customers love the plays on words that name the shades in the OPI nail lacquer line-up. This season they’re popping six new highly pigmented pastels into the range with the SoftShades collection. The softly shaded, opaque shades are: It’s in the Clouds - a creamy white; Stop it I’m Blushing!- a flattering flush of warm, baby peach; This Cost Me a Mint - a cool, refreshing, pale green; It’s a Boy! - baby blue, a true bundle of joy; One Chic Chick - downy soft yellow; and I Am What I Amethyst – light pale lilac. While now Coty-owned, OPI’s founder loves her brand so much she stayed with it. Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador comments on the new colours: “Inspired by the spring 2016 runways, we offer a fashion-forward interpretation of the pastel palette. Instead of the expected sheer and muted look, we’ve chosen a finish that adds a ‘mod’ element to our shades without diminishing their refinement. This is a colour story we absolutely love. Our pastels play well together, and create a myriad of sophisticated, feminine looks from accent nails to French tips and nail art. Plus, they bring plenty of modern romance to bridal, prom and other spring/summer occasions.”

Tiny tempters... or some sparkle? To tempt customers to try, or as a neat treat, OPI has created small packages. The Mini-Pack features little servings (3.75ml pots) of It’s in the Cloud, This Cost Me a Mint, Stop it I’m Blushing! and It’s a Boy! RRP $24.95. Or there’s the sparkle treatment with the Trio Pack, which features One Chic Chick, Stop it I’m Blushing! and It’s a Boy!, along with real Swarovski crystals in coordinating pastel colours – RRP $39.95, full size (15ml pots). OPI SoftShades, $19.95 each, will be available from April 2016 exclusively from select salons, Myer and David Jones.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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The lippie launch for Burt’s Bees

Burt’s Bees 100% natural lipstick has debuted in David Jones and now rolls out to Myer, Priceline and selected pharmacies. The beauty media were briefed on facts and figures about the natural category and shown make-up artist tips to experience the flexibility and colour range of the new lippie. According to Euromonitor, Lip products are projected to deliver the strongest performance over the forecast period with a value CAGR of 2% at constant 2014 prices (20142019). Manufacturers will release new and exciting shades and formats, with the crayon format growing in popularity in Australia. Consumers are expected to make frequent purchases in lip products, as they have become more likely to match their lipstick with outfits and wear different shades to suit different occasions1. From the efficacy of its skincare through to the transparency of labelling on its products, Burt’s Bees, the international iconic brand, has made its mark with a splash into the growing colour category with the recent launch of the 100% Natural Lipstick collection. (Read more in esprit magazine January 2016). Originally pioneers in natural skincare and lip balm, Burt’s Bees is now a key player in the thriving lip colour category. Already known for its popular 100% natural Lip Crayons, Tinted Lip Balms and Lip Shimmers, Burt’s Bees is proud to welcome 14 new Lipstick shades to its comprehensive lip colour collection. Fiona Mendonca – National Business Manager, Burt’s Bees opened the beauty media event. “The new Burt’s Bees Lipsticks offer luscious, bold and long lasting colour, along with naturally moisturising ingredients for lips that feel totally loved,” she says. “With a smooth, satin finish and 14 versatile shades, Burt’s Bees Lipsticks help to soften and condition lips throughout wear, thanks to a natural formula featuring Beeswax, Moringa Oil and Raspberry Seed Oil.” Fiona handed over to Fashion Blogger & Influencer – Elle Ferguson and Make-up Artist – Heidi Scarlett King to talk more about the beauty of the Lipstick. “Bold colour meets conditioning moisture – it’s just one more reason to smile”, says Elle. Recognised as ‘The Lipstick that loves you back’, each shade remains completely cruelty-free, as well as recyclable and packaged with 50% post-consumer recycled plastic. Heidi Scarlet King tells esprit magazine: “When choosing lip colour, it is important

to remember that what we put on the skin goes into the skin, meaning it’s important that our lippies are good for us both inside and out. With access to the technology available, natural products have proven to be just as superior as their synthetic counterparts. “Very few people realise that the average woman can ingest up to 4kg of lip product in her lifetime. When choosing a lip product, it’s important to find one that’s safe to use and effective. Thanks to nature, Burt’s Bees has 14 beautiful colours to choose from. “Application of the new Lipstick is a pleasure – gliding the smooth colour onto the lips with the help of its natural and moisture rich ingredients. The non-sticky formula melts onto the lips, providing a satin shine with a vibrant colour pay off.” Whether it is a conditioning balm, a silky shine or a punchy pout, Burt’s Bees brings colour to lips the natural way, every day. Shades available: Iced Iris, Fuchsia Flood, Magenta Rush, Sunset Cruise, Nile Nude, Blush Basin, Suede Splash, Scarlet Soaked, Ruby Ripple, Russet River, Tulip Tide, Lily Lake, Brimming Berry, Juniper Water. Celeste Lutrario, VP Research and Development, Burt’s Bees “Delivering a full range of high-pigment, natural shades that also moisturise is a breakthrough in the beauty industry. We wanted to create a natural lipstick that feels as good as it looks. A full-coverage lipstick that not only offers vivid colour, but moisturises lips for eight hours is really unheard of. Natural pigments can dry lips on their own, so they need to be carefully balanced with the right ingredients, such as moringa oil and raspberry seed oil, to ensure the end formula moisturises lips.”

1: Fiona Mendonca – National Business Manager, Burt’s Bees with Evangeline Sarney from Makeup Tips and Beauty Blogger - Livia G 2: Beauty media experience Burt’s Bees lipstick with facts, figures and make-up artist demo 3: Fashion Blogger & Influencer – Elle Ferguson 4: Renae Leith Manos, bondibeauty.com.au with Andrea Ferrari, esprit magazine and Lucy Bortolazzo, freelance 5: Lippy line-up

Burt’s Bees has been offering distinctive earth-friendly, natural health and beauty care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural beauty, Burt’s Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. No parabens, phthalates, petrolatum or SLS and no animal testing. ®

1. Euromonitor Report: Colour Cosmetics in Australia, Category Briefing, 10 Jun 2015

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Dermalogica duo

Skin health brand, Dermalogica launches a pair of products this month (April). Both are primers: one has a blurring effect and the other reduces redness. Dermalogica HydraBlur primer fuses powerful skin treatment technology with aesthetic primer chemistry. As a multitasking, hydrating product it optimises skin health, offers a clear “blurring” effect and creates an even skin surface. Voila - a flawless canvas for make-up application or a naturally radiant, make-up-free appearance. The formula is lightweight and nongreasy, for all skin conditions, particularly dry or dehydrated skin. Intense, sustained-release moisturisation locks in healthy hydration levels and controls Transepidermal Water Loss (TEWL). This helps maintain critical moisture balance, leaving skin looking and feeling hydrated throughout the day, as well as helping to decrease the appearance of fine lines and wrinkles. For further flattering effect Dermalogica’s microencapsulated colour technology releases bursts of colour as the product is applied. This provides light coverage and balance for all skin tones while enhancing radiance. HydraBlur Primer reduces the appearance of pores without drying the skin and mattifies against an oily shine, providing a silky, luminous finish. While many cosmetic primers focus on the benefits of make-up application, often drawing on comedogenic waxes and fillers that lead to congestion, skin irritation, and even sensitivity, Dermalogica® primers utilise the most advanced ingredient technology to optimise skin health while also preparing skin for make-up. To incorporate into a daily regimen, Dermalogica® recommends first cleansing skin, then applying preferred moisturiser, and following with primer application. RRP

$70.00, 22ml. Dermalogica Redness Relief Primer SPF20 joins the brand’s UltraCalming line. It’s a new facial primer with a sheer green tint. Offering more than a typical primer, it is formulated to calm irritation and protect skin from UVA/ UVB exposure which can further aggravate sensitisation. Application delivers a smooth, translucent, red-neutralising finish for an even skin tone, and primes the skin surface for a more flawless make-up application and longer make-up wear. The distinction between sensitive and sensitised skin is that the former is a genetic trait, while the latter is a growing phenomenon with multiple causes including increased exposure to environmental assaults, stress and chemicals. In many cases, the responses of the skin to these differing conditions are similar, although the sources differ. There are two primary contributors to common skin redness: immunogenic inflammation, where the immune system launches a cascade of inflammation and involves the activation of white blood cells, and neurogenic inflammation, which is triggered by the nervous system. In both cases, the respective process results in pain, redness, itching, swelling and heat associated with inflammation. The newest understanding of chronic skin redness concludes that it is the combination of genetic susceptibility, immune disruption, nerve

activity and epidermal barrier function that contributes to skin sensitivity and inflammation. Redness Relief Primer SPF20 addresses redness in both the short and long-term, via the inclusion of natural botanical extracts of yeast, oat and oat kernel oil which offer immediate calming effects on the flushed appearance of skin. This irritation is often caused by over processing, dehydration resulting from extremely low pH (2.5-3.5) or high pH (above 8) from soap-and-water cleansing, strong AHA products, allergens such as pollen and artificial fragrances, contact with environmental irritants, sun exposure, stress or other sources of inflammation. The extract of oat, or Avena Sativa, is rich in avenanthramides, the active phytic component proven to have natural anti-redness and anti-irritant properties. Dermalogica’s proprietary UltraCalming Complex supports the ongoing recovery of irritated skin tissues, reducing hypersensitivity as it neutralises the inflamed appearance of skin following an exfoliation procedure, or in the treatment of other conditions which result in redness. Natural botanical extracts provide the sheer green tint to camouflage the redness, which often accompanies irritated skin. A silicone base provides a matte, velvety feel that protects the integrity of the skin’s essential lipid barrier from further aggravation. Made of ceramides, fatty acids and cholesterol, the lipid barrier not only maintains the water balance in the skin by inhibiting trans-epidermal water loss, but also protects against environmental stimuli including microbes, chemicals and physical factors which may evoke a cutaneous response. The product’s SPF20 provides powerful daily defense against sun exposure to prevent further skin inflammation and sensitivity. Redness Relief Primer SPF20, 22ml, RRP $ 70.00. Both are available from April 2016 at David Jones’ Dermalogica spa, salons and skin centres nationwide.

Kristen for Chanel Kristen Stewart is the new face of CHANEL Makeup CHANEL has signed American actress Kristen Stewart as the new face of its 2016 EYES COLLECTION campaign, photographed by Mario Testino which has just launched. Stewart appears in a series of portraits embodying various facets of the contemporary CHANEL woman. She appeared previously as the face of the 2013 Paris-Dallas 2013/14 Métiers d’art collection and is also the face of the Paris in Rome 2015/16 Métiers d’art collection advertising campaign to be unveiled in May 2016. She starred in the short film Once and Forever, directed by Karl Lagerfeld, which premiered last December during the fashion show in Rome. Stewart received acclaim for her roles in Panic Room (2002), Into the Wild (2007), the Twilight series (which began in 2008), Adventureland (2009), Clouds of Sils Maria (2014), and Still Alice (2015), among others. This year, Kristen will be featured in the upcoming film Personal Shopper by French director Olivier Assayas, as well as an as-yet untitled film by Woody Allen and Oscar-winning director Ang Lee’s Iraq war drama Billy Lynn’s Long Halftime Walk.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Nutritious Vitality8 plus 4 Mist and Lip Balm

In developing its Nutritious Vitality8 skincare collection, Estée Lauder’s focus has been on skin nutrition. While today’s lifestyle and environmental exposure can be “full on” for many, there’s also a huge following for cleaning up our acts with detoxing, albeit occasionally for some of us. Today we “get” the benefits of proper nutrition to maintain a healthy look. By detoxifying skin, neutralising free radicals and infusing it with energy and vital nutrients, skin creates its own balance and harmony to restore its natural look of radiant health. Nutritious Vitality8’s point of difference is its potent anti-oxidant blend of pomegranate extract, mangosteen, super berry ferment in a proprietary Pomegranate8 Complex. The number eight is used for three reasons. Its results show in eight days; eight powerful ingredients help reset skin’s natural dynamic equilibrium to help activate eight dimensions of radiantly healthy looking skin. The eight powerful ingredients take inspi-

Inspired by the clarity of beautiful Asian skins, Estée Lauder celebrated Chinese New Year with a focus on its Skin Illuminating range with four new products joining the line-up at department stores nationwide. ration from the Traditional Chinese Medicine philosophy where beauty and radiance starts with healthy and well-balanced skin. For over a decade, Estée Lauder’s Nutritious range has used the nutrient-dense pomegranate, and Pomegranate8 Complex which intensifies this super fruit with a unique blend of powerful ingredients including – pomegranate, mangosteen, super berry ferment, Vitamin C and Vitamin E. In eight days results can be seen in a new look of energised youthful vibrancy from the inside-out. Skin looks more: hydrated, nourished, supple, energised/vibrant, refined, calmed/soothed, smooth and radiantly healthy. Inspired by the essences of the South Pacific, the scent enlightens the senses. Sparkling grapefruit, Chinese orange and black currant blend with the delicate fusion of fresh rhubarb, Asian pear and cherry blossom. Lotus flower and pink orchid are softened with fruity musk bringing a sheer finish to this natural infusion.

lotion to recharge the look of radiant vitality. RRP $72.00. Nutritious Vitality8™ Radiant Energy Lotion - Fresh Moist - is a lightweight, refreshing lotion. RRP $72.00. Nutritious Vitality8™ Radiant Energy HydraMist - is a lightweight energising mist helping skin recover its ideal hydration balance and radiance. Perfect on bare skin or over makeup, it instantly revives skin to reveal a healthy glow. It comes in a travel-ready bottle. Close eyes and mist on face as needed. RRP $42.00. Nutritious Vitality8™ Pomegranate Glossy Lip Balm - is replenishing and nourishing, instantly making lips feel softer, smoother and conditioned and giving them a healthy, soft pink glow. RRP $28.00. The collection also includes Dual-Phase Emulsion, RRP $95.00; Moisture Crème, RRP $95.00; Overnight Creme/Mask, RRP $98.00 and Overnight Detox Concentrate, RRP $110.00. Available at Estée Lauder counters nationwide at Myer, David Jones and select pharmacies, May 1st 2016.

The new products Nutritious Vitality8™ Radiant Energy Lotion - Intense Moist - is a rich, cushioning

A scented couple from Kors Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, produces a wide range including a full line of fragrance products. Today Michael Kors introduces a new men’s fragrance and a women’s limited edition. Michael Kors Extreme Blue is designed with an urban, masculine feel. “Extreme Blue has a relaxed but powerful attitude that’s perfect for a busy, urban life,” says Michael Kors. “It’s inspired by the man who has it all because he knows what he wants and how to get it. It’s a heightened way to live.” It opens with bergamot’s crisp bite, while the addition of angelica seed and pink pepper introduce a spicy zest. Cardamom offers an invigorating effect of cool spice to bring the top notes to full momentum. At its heart, the fragrance exudes a classic masculinity of juniper and cypress, with nutty undertones of sesame and herbaceous sage for a creamy and fresh effect. The drydown is the addictive scent of ambrox, which imparts a smooth, velvety sensation while also being clean and woody. Ambrox’s warmth is reinforced with soft cashmere woods and the sensuality of musks.

As the finishing touch, patchouli infuses the fragrance with an earthy, intriguing aroma. Sky blue in colour, the fragrance is presented in a heavy, clear glass bottle with a sleek silver cap. EdT 70ml RRP $95.00 and 120ml, $120.00. For women Michael Kors’ newest limited-edition fragrance is Sexy Sunset. Inspired by the radiant glow of a sunset, it conjures the warm, seductive confidence that’s signature to the Michael Kors woman. The Eau de Parfum opens with a burst of nashi pear and notes of lotus flower, blackcurrant and freesia for an alluring floral bouquet. At the core of the fragrance lies an irresistible fusion of lush peony, gardenia, rose bouton, magnolia and jasmine, grounded in a sensual blend of woods. As part of the Michael Kors Collection the bottle is the familiar tall column, this time enhanced with a golden iridescent reflection. The pink juice is said to mirror the colourful rays of a striking sunset while the carton’s custom gradient evokes the bewitching moment just before twilight. RRP 100ml EdP $140.00. Both fragrances are available at Myer, David Jones, Sephora and selected pharmacies from the 10th April 2016.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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A lavish line-up from L’Oréal Luxe

The L’Oréal Luxe team gathered influential media together to present the key launches for the upcoming months. Here we showcase the highlights. An Absolue evolution Lancôme scientists, forever burgeoning in bettering the brand’s formulae, have developed a process for optimal efficacy of the Lancôme Rose native cells – enter state-of-the-art Absolue L’Extrait Ultimate Essence. In 1973, the Maison Delbard, exclusive inventor of some of the world’s most beautiful roses, created the Lancôme rose. Born out of a complex multi-hybridisation which required the crossbreeding of thousands of species, it was elected for its resilience, vivacity and adaptability. From this Absolue Pressé of Lancôme Rose native cells was created, now known as the brand’s most precious skincare ingredient. After 10 years of research, Lancôme opened a new chapter in its cutting-edge plant biology by extracting the Lancôme rose native cells through a state-of-the-art biotechnology process. Today, Lancôme laboratories has pushed its boundaries even further with the creation of the Absolue pressé, the next generation of Lancôme Rose native cells. Through a complex high pressure cell dissociation process the Lancôme Rose native cells are fractioned and are able to deliver their exceptional properties. It is infused in its ultimate essence for revitalised skin and regenerated radiance. This new generation oil-like formula provides a beautiful contrasting sensorial experience: fresh and weightless between the fingers, it pampers and envelopes the skin. When the formula melts into the skin, it appears revitalised and plumper. Feeling silky soft, the skin looks sublime, suppler and comfortable. Day after day, skin is reinforced, feels regenerated and the complexion unveils a radiant, healthy glow. On counter 3rd April, 2016 RRP $495.00. La vie est belle’s new flower – all the life in the world La vie est belle continues to make fragrance history. Having gained iconic status since its launch in 2012, La vie est belle franchise continues to evolve with on-trend and on-brand values of grace, joy and sincerity. Here’s an update on the life and soul of Lancôme’s leading scent. Happiness is the raison d’etre of La vie est 66

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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1: Janna Johnson O/Toole, Amy Starr and Collette O’Neil (Kiehl’s) 2: Hayley D’Onofrio and Laura Wilson 3: Sara McLean and Leigh Campbell 4: Michel Brown, Juliette Winter and Ali Shoraka 5: Kirsten Bradley and Sarah Tarca 6: Carli Fowler, Sara Donaldson, Ellen Presbury and Billie Iveson 7: Tanya G, Justine DuntonRose and Chloe Brinklow 8: Anna Lavdaras and Eliza Cracknell 9: Ed Holmes – L’Oréal Luxe and Cleo Glyde 10: Ricky Allen, Anna McClelland and Ali Fleming (Kiehl’s) 11: Eliza Cracknell, Christine Burke (L’Oréal Luxe) and Anna Lavdaras 12: Alfred Sinn, Icy Ling, Jessica Materna (Giorgio Armani), Ricardo Schmidt (Kiehl’s) 13: Michelle Bateman, Adriana Donnola and Remy Rippon 14: Karima McKimmie and Scarlett Vespa 15: Ricardo Schmidt (Kiehl’s), Ricky Allen, Lucy Bradshaw (Lancôme) and Anna McClelland 16: Elisabeth King, Ricky Allen and Janet Hayward

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belle fragrance line. Ever on a quest for the joy of happiness. Lancôme thus creates a new olfactory interpretation: La vie est belle l’Eau de Toilette Florale. While its backbone is similar to the Eau de Parfum’s original signature, the composition’s detail has been revisited. Floral, yet crystalline and fruity, it includes a new flower into its bouquet of refined delights: Osmanthus, known as the flower of wisdom. Let’s find out more about why Osmanthus plays a part in the art of

15.

creating happiness. Stemming from Asia, according to oriental tradition, Osmanthus embodies self-knowledge and upholds the freedom to express one’s personal perspective on the world and act in line with one’s own desires. This is one of the keys to happiness. It is all about self-knowledge in pursuit of self-fulfilment; finding inner peace, serenity and, of course, pure joy. The new floral interpretation of La vie est belle is an olfactory expression of this symbolic realm: a fascinating flower and the latest addition to the La vie est belle flower garden. La vie est belle l’Eau de Toilette Florale launched at Myer 30th March and David Jones 17th

hot off the press April, 2016, RRP 50ml $110.00 and 100ml $145.00. Viktor & Rolf makes an impression Viktor & Rolf summery scent, La Vie En Rose has newlook packaging featuring the sun on an enchanted water lily. Its intense colours are delicately reflected on the water to create an impressionist painting. La Vie En Rose scent evokes joy, imagination and poetry…it’s an invitation to daydream, a poetic expression of summertime’s sweet life. Three precious flowers with inimitable exotic, slightly citrus, accents give La Vie En Rose its character: rose and Sambac jasmine in the form of absolutes; and Heights orchid essence, accurately represented by its living version, a technique that makes it possible to capture the quintessence of the flower, and then reproduce it in the laboratory. With the flowers come a gust of citrus and a variety of exotic accents. Sun-infused notes of mandarin and grapefruit as well as lively pink pepper, reveal the intense luminosity of the floral bouquet. Green tea’s bitterness stirs the senses and adds a touch of grace. The dry down is an extravagantly addictive accord: an enchanting, generous mixture of patchouli and amber notes. RRP $130.00, 50ml, on counter May 2016. shu uemura cushions the complexion

shu uemura blanc:chroma line launches a brightening UV cushion foundation. The formula instantly brightens up the complexion giving as close to flawless coverage as possible. Radiance along with SPF 30+ PA+++ are the key benefits. shu uemura’s first brightening cushion foundation building on the brand’s foundation legend, is shu uemura’s first liquid-incompact foundation with brightening actives and high coverage. Aimed at

modern women seeking versatility in foundation texture, it achieves a high level of coverage while keeping the beautiful finish of a liquid formula. Key to the success of its application and wear is the tool to put it on. Thanks to the brand’s ceaseless effort to design applicators that optimise the make-up finish and best suit the foundation, the unique puff with a plush pile of baby hairs holds and releases the liquid formula. This application maintains the original fresh, radiant texture in every touch, working perfectly together with the new generation cushion system. Flawless coverage without compromising on radiance is the result. On counter at David Jones and shu uemura counters 3rd April 2016 RRP $72.00. Clarisonic’s new colours Clarisonic’s news is that it now comes in pastel colours. The Mia 2 and Aria Mia 2, both lightweight, compact and equipped with a travel case are available in Candy Apple Green, Bubblegum Blue and Aria Fairy Floss Pink. Clarisonic Mia 2 gives a gentle and effective cleanse. The patented Clarisonic Sonic Cleansing Brush uses a sonic frequency of more than 300 movements per second to deeply cleanse the skin far more effectively, yet more gently, than traditional facial cleansing or simple rotating brushes. The result is noticeably smoother, more radiant skin. The Clarisonic Aria Sonic Cleansing Brush is equipped with three customisable speed settings and advanced features. It provides high-performance cleansing to meet the needs of today’s fast-paced and continually evolving lifestyle. There are three speed settings for different skin needs. Designed for compromised or fragile skin, speed 1 is delicate enough for even the very sensitive skin conditions. Speed 2 is developed for normal daily use when an extra boost is needed to loosen and remove set-in debris. Speed 3 provides the power to enhance cleansing. Mia 2 Candy Apple Green $199.00 Bubblegum Blue $199.00. Aria Fairy Floss Pink $245.00.

Jurlique makes a difference Rose Water Balancing Mist – Jurlique’s iconic skin refresher has a revered role in the brand’s portfolio, representing the company’s philanthropy. Jurlique has long stood for the belief in the power of beauty to make positive changes in everyone’s life. That’s why it established the Jurlique Ideas of Beauty Fund – to support beautiful ideas that empower and educate women and children globally – committing to making the world a more beautiful place. Money raised by the Jurlique Ideas of Beauty Fund supports non-forprofit projects that assist women and children in need. One project in particular is the Australian Indigenous Mentoring Experience (AIME). This is an Australian-based charity that supports Indigenous students complete high school at the same rates as all Australians. For the fifth year Jurlique has created a limited edition Rosewater Balancing Mist Intense Deluxe Edition, especially to help customers give back. For every purchase of the 200ml bottle, Jurlique will make a contribution to the fund, which will be distributed across all its global initiatives. Pure, potent, empowering - in a nutshell, that’s Jurlique’s strategy. “We’ve found a beautiful idea. We’ve created a beautiful product. And the funds we raise will help encourage a more beautiful life for women and children around the world. And this is only the beginning of how we believe beauty can change the world. To find out more about our global charities, visit http://www. jurlique.com.au/ideas-of-beauty-au,” says Laurence Crussol - Jurlique Managing Director Australia-Europe. Rosewater Balancing Mist Intense Hydration is a lightweight mist providing a fresh boost of Rose flower extracts and potent botanicals to help hydrate the skin’s surface. Skin feels softer, smoother and looks refreshed and dewy. Key natural actives include: Marshmallow this potent extract holds a humectant quality that has the ability to draw moisture from the environment. It provides intensive hydrating and softening properties that rebalance dryness on the skin. Aloe Vera - rich in beneficial polysaccharides and amino acids, it helps to soothe, rebalance dryness and calm delicate skin. Limited Edition Rose Blend - a limited edition blend of five rose extracts (Rosa Gallica, Rosa Centifolia, Hibiscus Rosa Sinensis, Rosa Canina and Rosa Multiflora) to help condition, hydrate, soothe and balance the skin. Directions for use: lightly mist onto the face or mist into hands and gently press onto the skin. At Jurlique stores, leading department stores and selected pharmacies nationally, 200ml, RRP $79.00. ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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La Prairie National Consultant Conference 2016

Earlier in the year eighty La Prairie consultants from across Australia and New Zealand gathered at the luxurious Intercontinental hotel Double Bay to experience two days of brand and product training at the National Consultant Conference 2016. After settling into their plush rooms, La Prairie’s consultants made their way to Double Bay Wharf where they boarded superyacht Masteka 2 for a night cruising the fabulous Sydney Harbour. The company chose this luxury experience as a worthy celebration for a year of many achievements. Passengers were treated to delicious canapés, Pommery Champagne, massages and fun games throughout the evening. Rosi Fernandez, Managing Director, recapped the success enjoyed by La Prairie over 2015. Formalities were capped off with an awards ceremony celebrating store and team achievements presenting winners with exclusively personalised Cellular Cream Platinum Rare. Day 2 saw consultants descend upon the

Grand Ballroom excited for a day of new product releas5. es, sales and counter training. Consultants were introduced to three exciting new products including the Cellular Radiance Perfecting Fluide, prior to going on counter. National Training and Promotions Manager, Belinda Besant explained the lightweight formula and active ingredients that leave skin looking flawless. The afternoon saw consultants participating in interactive colour workshops where tried and tested best practices were conveyed by make-up artists before consultants got busy providing one another with make-overs. To cap off an exciting day all guests made

Priceline grows with Viviscal

Viviscal, the hair growth expert, launches in Priceline taking with it new Densifying collection for thicker, fuller, more gorgeous hair. Global hair growth expert Viviscal now offers a complete two-dimensional approach using clinically researched ingredients. Viviscal Gorgeous Growth Densifying collection works on the outside to give hair a gorgeous, healthy appearance. The range contains the proprietary Ana:Tel™, a formula which helps to promote healthy looking hair growth on the outside. The Viviscal Gorgeous Growth Densifying range perfectly complements Viviscal’s award-winning Viviscal hair growth supplements which promote thicker, fuller hair growth from within. Commenting on the launch, Lifes2good CEO, James Murphy says: “We’re delighted to be partnering with Priceline for Viviscal’s retail launch in Australia. Viviscal is now on shelf in over 35,000 retail locations across the world. In 2014, one box of Viviscal supplements was sold every minute worldwide. What started as a mission to revolutionise hair loss has grown into a complete programme backed by 25 years of dedicated research and clinical trials. For too long, hair loss has been one-dimensional, only treating the outside of the hair. We’ve created a unique dual action system fusing the best of both words - topicals for the outside and supplements from the inside.”

The Densifying Collection Viviscal Gorgeous Growth Densifying Shampoo, pictured here, gently

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

1: Melbourne Airport team 2: The La Prairie team celebrates 3: Monday conference 4: Complexion makeover workshop 5: La Prairie’s Rosi Fernandez, Ai San Beaumont and Belinda Besant 6: David Jones Elizabeth Street team 7: Poolside cocktails with the QLD team

their way to the rooftop pool to enjoy specially created mojito mocktails. More delicious canapés were served while guests lounged by the pool, before heading home, refreshed and energised after a memorable conference.

cleanses the hair and scalp to promote the appearance of healthy looking hair growth. The botanical fragrance leaves hair infused with a refreshing scent that lasts. Contains Ana:Tel™, a proprietary complex that includes clinically tested ingredients derived from natural sources, such as pea sprouts and grape seeds. Suitable for everyday use and all hair types (RRP: $19.95, 250ml). Viviscal Gorgeous Growth Densifying Conditioner provides weightless moisture to hair, leaving it looking and feeling fuller, thicker and gorgeously shiny. Contains Ana:Tel™, combined with Biotin, Keratin and Zinc to nourish the hair. The fragrance is the same as the shampoo. (RRP: $19.95, 250ml) Viviscal Gorgeous Growth Densifying Elixir is a lightweight, bodyboosting, leave-in treatment for thicker, fuller and gorgeous looking hair. 88% of consumers agree that Viviscal Gorgeous Growth Elixir does not weigh down hair or make it feel greasy*. It conditions the scalp and promotes thicker looking hair with Ana:Tel™, suitable for all hair types. (RRP: $34.95, 50ml). Nine out of 10 consumers said their hair appeared thicker and fuller after one week of using the Viviscal Gorgeous Growth Range*. For best results, use Viviscal Gorgeous Growth Densifying Shampoo, Conditioner and Elixir as part of the complete Viviscal range including Viviscal Maximum Strength dietary supplements plus Viviscal Conceal & Densify Volumising Fibres. Viviscal Conceal & Densify Volumising Fibres for Women and Men provide a confidence boost, by building volume and creating thicker, fuller looking hair in an instant. The specially designed precision comb delivers a controlled amount of electrostatically charged fibres that instantly bind to the hair follicle, creating an overall effect of thicker hair and making scalp less visible. Women’s shades: Black, Dark Brown, Light Brown and Blonde. The men’s line is available in Black, Dark Brown and Light Brown. Colours can be blended to match natural colour. (RRP $34.95, 15g) *Based on consumer research of 110 consumers

using Viviscal Densifying Shampoo, Conditioner and Elixir (September 2015).

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How Benefit Transforms Brows for Bolder Futures With its Bold is Beautiful global initiative, $10 from every Benefit Brow Wax service during May goes to charities empowering women and girls. Benefit Cosmetics is transforming brows into bolder futures through its global philanthropy programme, the Bold is Beautiful Project, which empowers women and girls to have big dreams and bold moves. In May this year, $10 dollars from every brow wax service at Myer counters Australia wide will go to local charity partners; Look Good Feel Better, Fitted For Work and Sister2Sister dedicated to fostering education and mentorship, economic self-sufficiency, and access to wellness. This mirrors Benefit Cosmetics’ belief that every woman and girl should have the chance to achieve her fullest potential. Annie Ford Danielson, the brand’s Global Beauty Authority, as well as daughter and niece to the company’s co-founders, Jean and Jane Ford, tells us: why brows. “Benefit Cosmetics has been transforming brows since Jean and Jane opened their very first boutique in 1976. Since then, millions of our customers have visited our 1,600 BrowBar Beauty Lounges worldwide and received a positive, uplifting feeling,” says Ford Danielson. “Through the Bold is Beautiful Project, we want every woman and girl around the world to feel the same way too.” she explains. Ford Danielson also emphasises the power of the brow. “Brows frame our face, draw attention to our eyes, and can even take years off our look. Taking the proceeds from a service that creates such a remarkable change on the surface and donating them to charities that ignite a deeper change in the lives of women was a no-brainer for us.” In May 2015, Benefit Cosmetics launched this philanthropy project in the US, UK, France and Australia. The teams waxed over 170,000 brows, raising more than $2.9 million US Dollars which was donated to 11 local charity partners to help women and girls with their big dreams and bold moves. This year they are expanding the reach to nine countries: US, UK, France, Australia, Spain, Singapore, Canada, Ireland and

United Arab Emirates with the goal of raising $4 million US dollars. Ford Danielson explained that through the Bold is Beautiful Project customers now have a chance to get their brows waxed for a greater good. “Having your brows waxed at Benefit in May is the easiest way to look good and feel good while also doing good.” In Australia in May Beth Glancy – General Manager, Australia & NZ, Benefit Cosmetics says: “In May 2015 Australia waxed over 18,000 brows raising AUS $200,000 for our chosen charities. This year we are looking to go above and beyond that figure. During the month of May, $10 from every brow wax at Myer Benefit counters Australia wide will be donated to our local charity partners; Look Good Feel Better, Sister2Sister and Fitted for Work.

About Bold is Beautiful

Benefit Cosmetics Empowers Women and Girls through their Bold is Beautiful Project Speaking about the first year’s cutthrough, Jean Andre Rougeot, CEO of Benefit Cosmetics says: “The success was beyond belief as we over achieved our goal. We have always believed that beauty runs deeper than the surface and our employees and our customers truly embraced our feel-good philosophy and were eager and excited to get involved and give back.” Benefit Cosmetics’ ‘feel-good’ philosophy began in 1976, when Benefit’s co-founders Jean and Jane Ford introduced a totally new ‘feel-good’ approach to beauty on the streets of San Francisco. They pioneered a solution-based approach to beauty. “All of our products and services solve real beauty dilemmas,” explains Annie Ford Danielson, Global Beauty Authority, daughter and niece of

1: Benefit Cosmetics’ Annie and Maggie 3rd and 4th from left with girls from US charity partner ‘Girls Inc’ in San Francisco 2: A customer gets her brows waxed at a Benefit Boutique in San Francisco

Jean and Jane. “We have always been anchored in making women look and feel good by giving them real results.” Jean and Jane Ford paved this path in 1976 when an exotic dancer visited their first boutique. “She was looking for something to help her stand out a bit more on stage,” says Ford Danielson. “So what did Jean and Jane do? They went home and conjured up the very first bottle of Benetint, which became the very first product of Benefit Cosmetics.” Ford Danielson continues: “What seemed like an odd request soon turned into one of the bestselling instant beauty solution products of all time. Jean and Jane never liked the word NO. They always said add a ‘W’ at the end, and turn the word NO to NOW and find the solution.” That philosophy became the catalyst to creating more than just an ordinary beauty brand, but one based on instant solutions that make women feel good and confident. “After decades of helping women look and feel their best it’s time for us to take this philosophy beyond our beauty counters to make a deeper and lasting change in the lives of women and girls,” emphasises Ford Danielson. With the same problem solving approach, Benefit Cosmetics plans to extend its reach beyond its Brow Bars and Boutiques with the Bold is Beautiful Project. This year the project is going bigger and bolder by expanding the reach to nine countries. “Our goal in 2016 is to raise $4 million US Dollars,” Rougeot says. “We strongly believe that beyond looking good and feeling good is doing good and with the right tools and resources a girl can unlock her superpowers and achieve her fullest potential. Here’s to raising brows and changing lives!”

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Priceline Trade Show

In an event called The Beauty Script Live Priceline set up ‘shop’ in Sydney’s new Central Park shopping centre at Broadway to present its latest stats on top 10 best performers across a range of categories in beauty. The event included a trade show of stands manned by brand founders and representatives who spent the morning chatting with the beauty media about upcoming launches. Priceline Pharmacy is the leading health and beauty retailer in Australia. It is also number one in the skincare and beauty markets, with 425 stores across Australia. Priceline Pharmacy stocks more than 17,000 health and beauty products largely aimed at meeting women’s needs, including: 4,900 cosmetic brands stocked across 24 brands; 2,750 haircare products stocked across120 brands; 3,000 skincare products stocked across 175 skincare brands; 1,300 vitamin and supplement products stocked across 46 brands and 3,700 over-the-counter medicinal health products stocked. Top 10 Best Performers of Beauty in 2015 1. LUCAS’ Papaw Ointment 25g 2. Dove Beauty Cream Bar 3. BONDI SANDS Self Tanning Foam in Dark 4. SUKIN Facial Moisturiser, 5. AUSTRALIS AC On Tour Contouring & Highlighting Kit, 6. MANICARE Fashion Nail Shapers 7. MAYBELLINE Master Precise Liner in Blackest Black 8. SIMPLE Cleansing Wipes Twin Pack 9. NUDE BY NATURE Mineral Cover in Medium 10. GARNIER Micellar Water

Cosmetics in 2015 @ Priceline Pharmacy

The category of Cosmetics grew by 12% Lips had a 15% growth 2.5 million foundations were sold Brows had a growth of 56% Priceline Pharmacy has 44% of the market share in cosmetics Top 10 Cosmetics in 2015 1. AUSTRALIS AC ON TOUR Kit 2. MAYBELLINE Master Precise Liner in Blackest Black 3. NUDE BY NATURE Mineral Cover, Medium 4. NUDE BY NATURE Mineral Cover, Light/Medium 5. EyeStudio Masterliner 24HR Cream Pencil, Black 6. MAYBELLINE Hyper Glossy Liquid Eyeliner 7. MAYBELLINE Eye & Lip Makeup Remover 8. RIMMEL Stay Matte Pressed Powder, Translucent 9. ESSENCE Long-Lasting Eye Pencil, Black Fever 10. AUSTRALIS Fresh & Flawless Pressed Powder

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Haircare in 2015 @ Priceline Pharmacy Ten million haircare products sold Dry shampoo had a 33% growth Exclusive brands: Models Prefer, Grow Gorgeous & Charles Worthington

Top 10 Haircare in 2015 1. TRESEMME Styling Mini Hairspray Extra Hold 2. SCHWARZKOPF Extra Care Super Styling Lacquer Extreme Hold Bonus Pack 3. TRESEMME Thermal Styling Heatspray 4. KLORANE Gentle Dry Shampoo with Oat Milk 5. TRESEMME Styling Hairspray Extra Hold 6. FUDGE Clean Blonde Violet Toning Shampoo 7. SILHOUETTE Silhouette Lacquer 8. BATISTE Dry Shampoo Cherry 9. BATISTE Dry Shampoo Tropical 10. BATISTE Dry Shampoo Medium & Brunette

Skincare in 2015 @ Priceline Pharmacy

Priceline Pharmacy has 21% of the market share in skincare Seventeen 17 million skincare products sold Dermocosmeceuticals doubled with 100% growth Cosmeceuticals grew by 80% and naturals grew by 40% Top 10 Skincare in 2015 1. LUCAS Papaw Ointment 25g 2. SUKIN Facial Moisturiser 3. SIMPLE Cleansing Wipes Twin Pack 4. GARNIER Micellar Cleansing Water 5. BIO OIL Bio-Oil 60 ml 6. SUKIN Hydrating Mist Toner 7. QV Gentle Wash 1l 8. SUKIN Foaming Facial Cleanser 9. NATURES CARE Paw Paw Balm 10g 10. SWISSPERS Cucumber Cleansing Facial Travel Wipes

Fragrance in 2015 @ Priceline Pharmacy Priceline Pharmacy sells seven fragrances every minute Top selling celebrity fragrance Beckham Intimately Women, sold over 90,000 units across all three sizes

Top 5 Fragrances in 2015 1. BECKHAM Intimately Women EdT 75ml 2. GUESS Seductive EdT 75ml 3. BECKHAM Intimately Women EdT 50ml 4. BECKHAM Intimately Her EdT 30ml 2 PIECE SET 5. KATY PERRY Killer Queen EdP 100ml Top 5 Prestige Fragrances in 2015 1. MARC JACOBS Daisy Women EdT 50ml 2. VERA WANG Princess EdT 50ml 3. COUTURE Couture EdP Women 100ml 4. JIMMY CHOO EdT 40ml 5. VERSACE Bright Crystal EdT Women 30ml

Accessories in 2015 @ Priceline Pharmacy Sold 2.5 million beauty accessories Exclusive to Priceline Pharmacy, Real Techniques grew by 111%

Top 10 Accessories in 2015 1. MANICARE Fashion Nail Shapers 2. NUDE BY NATURE Mineral Brush 3. MANICARE Travel Bottles 2 pack 4. REAL TECHNIQUES Miracle Complexion Sponge 5. NUDE BY NATURE Get the Nude Look 8 Piece Brush 6. BEAUTY ESSENTIALS Nail Polish Remover Conditioning 7. REAL TECHNIQUES Expert Face Brush 8. CUTEX Nail Polish Remover Strengthening 100ml 9. ARDELL Fashion Lashes 120 Demi Black 10. MANICARE Emery Boards in Burgundy & White 8 pack

1: Mark O’Keefe – General Manager, Marketing, Priceline addresses the beauty media 2: Priceline Buying Managers present to the press: Sarah Serle – Health and Susie Bearzi – Beauty 3: Erin Holland – TV/Media personality with Dr. LeWinn’s Kerrie Moore and Tegan Hodder 4: Alex Keating, RGM Artists with Ruby Golani – beauty and lifestyle vlogger 5: Priceline Pharmacy Sister, actress Ada Nicodemou 6: Priceline industry experts: Kenneth Stoddart (hair), Rae Morris (make-up) and Samantha Harris (model) 7: Joanne Muller – Pierre Fabre/Avene and Shruti Dhalwala Dani Lombard PR 8: Belinda Andrade – PR Chicks and Emelie Mouline - Cosmetiques de France/ Bioderma 9: Daniel Clayton and Katrina Hirakis – The Abnormal Beauty Company/Deciem 10: Sonia Amoroso – SelfCare/FreezeFrame 11: Helen Sykes – Ambiance Australia 12: Loan Nguyen and Julia Spargo – Heritage Brands 13: Ali Campbell – L’Oreal Paris 14: Simone Unterlehner – Buyer, Bath & Body 15: Polly Viska – Viska PR with Sebastian Saggio - Nip+Fab 16: Clint Dowdell and Leanne Parodi – Nude by Nature 17: Representing Real Techniques/ Chemcorp: Rachel King, Rachael Brook and 360 PR, Lisa Solomons 18: Melanie Burnicle – Make-up Revlon 19: Erin James - Senior Brand Manager, Rimmel London with Hannah Paranihi - PR Executive Coty Australia/Rimmel 20: Thin Lizzy’s Krystal Lenkova, Paul Corda and founder, Wendy Nowell-Usticke 21: Rosemary Chegwyn and Lisa Wilson – Trilogy/McPherson’s

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New Neroli note in J’adore EdT Parfums Christian Dior has refreshed its classic J’adore Eau de Toilette, upping the ante on the Neroli note. The new composition is light and more radiant than the original. The newcomer to the heart of the famous floral bouquet that is making all the difference is Neroli from Vallauris, Provence. It’s a light-filled flower grown in Grasse. François Demachy, Dior Perfumer-Creator, wanted to accentuate the luminous character of J’adore Eau de Toilette. He thus chose to highlight its contrasts and renew its freshness while staying true to its floral signature. Above all, François Demachy wanted to bring out the unique personality of this Eau de Toilette while preserving the floral signature of J’adore. A delicate exercise that injected lightness into the fragrance without altering its identity. Joyful top notes spring forth and captivate, as Essence of Blood Orange awakens the senses. Floral Essences are known to have a strong, majestic presence. Here the sweetness of magnolia tinged with vanilla and lemon meets the lively beauty of Damascus Rose…and now with them is the new note of Neroli from Vallauris chosen above all others for its unique accents. It is exquisitely radiant and warm: an intense flower that casts its light and lets J’adore’s other accords shine.The base notes grow stronger in character with essence of Sri Lankan sandalwood brought to the fore. “Blood Orange is a fresh citrus but it is also the fruitiest. It is juicy and mouth watering, as appetising as a sour candy,” says François Demachy. “J’Adore Eau de Toilette has an extraordinary temperament. There is something attractive and sparkling about it. It is an immediate explosion, a direct road to pleasure.” Provence, in the South of France, is a region that the House of Dior

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holds dear. It is a place with special meaning for the founder of the House, for it was here he spent magical and decisive moments for his creations, and later purchased his beautiful Château de La Colle Noire. It remains a cherished land for the fragrances of its flowers and a territory that the House of Dior Fragrances determinedly protects. As you can imagine reinterpreting the formula of a classic fragrance is an important move for the brand. Introducing an Essence of Neroli Pays from Vallauris to the composition of J’adore Eau de Toilette bestows the fragrance with an Essence of Orange Blossom. It was particularly important to François Demachy, reviving memories of the Bitter Orange plantations from his childhood in Grasse. Embracing the renowned Neroli from Vallauris shows a commitment to promote the expertise specific to this area of exceptional flowers. Maintaining its traditional methods, there is a local and dedicated cooperative which still manages to yield a small supply of Essence of Neroli from Vallauris. Its high quality and rarity place it today amongst the ‘precious’ ingredients. The House of Dior Fragrances is making every effort to promote this land and aims to raise an interest in neroli production with young growers. Says Demachy: “Promoting neroli from Vallauris is not a gamble, nor some kind of perfumery folklore. Dior is duty-bound to do what it takes to protect this rare savoir-faire. The olfactory qualities of neroli have been proven, they are unique and recognised. It is simply a matter of preserving a terroir and a craft. Neroli Pays has unique facets of unparalled strength. It is sparkling and its top notes resonate with a zesty florality.” Famously personifying J’adore, Charlize Theron continues in her luminous role. Photographed by Peter Lindbergh, Charlize glows in a soft, golden halo. From a closer view, she shows herself in a new light - smiling and free. On counter 4th April 2016, RRP 50ml $135.00 and 100ml $198.00, at Dior Perfume and Beauty Boutiques, David Jones, Myer and selected pharmacies.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Taking aim at the 45+ Beauty Market

David Blakeley Managing Director Chanel ANZ & Chairman of Cancer Patients Foundation.

Launching mid April 2016, Beauty Dossier will address the real beauty issues women in their 40s 50s and 60s experience. Beauty Dossier is a practical, tutorial course launching via a paid online course. It is designed by Janet Muggivan aimed at decoding the solutions for skincare and make-up application for the every day woman. Janet is posing these questions to consumers…Are your brows and lashes thinning? Do you have wrinkles? Do you have sun damage? Heavy, crepey lids? Does your lipstick feather and bleed into the tiny lines around your mouth? These problems, and many more specific to the 45+ demographic are addressed in high definition, close up detail on a range of women of different colourings, all of whom are over 50. Might not sound glamorous, and it’s not…but there is so little real information available online for this growing and powerful market. Research proves a key irk for these consumers is having their anti-ageing solutions delivered to them by gorgeous young girls. Janet tells esprit magazine: “45+ is when we really need to completely relook at how we care for our skin and also the make-up that will give us the most flattering result. So many women feel confused and a little intimidated at the prospect of updating their routines. Beauty Dossier is all about up close demonstrations and explanations aimed to empower these women to experiment and feel confident when shopping. We want to reignite their passion for the category.” REBORN is the production company Janet identified as the very best to deliver a professional, high quality finish to the course. “Janet has found a real niche in the beauty tutorial space – I believe her business has all the right ingredients for success. Bringing her vision to life through our creative partnership has been a really enjoyable experience

“My professional relationship with Janet Muggivan goes back almost twenty seven years and I recently worked for a period of ten years with Janet in my role as Chairman of the Cancer Patients Fund which supports the Cosmetic Industry’s charity of choice, Look Good Feel Better. Janet in fact served as a Director of LGFB for over twenty two years and only recently resigned to take up the challenge of creating her new company, Beauty Dossier.

1. 1: Janet Muggivan – Founder, Beauty Dossier… 2: ….and behind the scenes

for the team at REBORN. This video series is the first of many in what we are confident will be a global rollout,” says Sabir Samtani, Founding Partner, REBORN. An industry veteran of 35 years, Muggivan says she has built the course from teh consumers’ consumers’ perspective. “I started from what would I want? I want close up demos, as well as the ‘why’; I don’t want ads popping up on the screen or commercials running before I can view the content; I want bite sized tutorials, broken into easy categories; and I want to see REAL women, with REAL issues and how to solve them; I want privacy, and also the ability to log on over and over again if I want to refresh my memory. So, we’re launching with 20 tutorials broken down by category, no advertisers, pure editorial, and of course 5% of all sales go to Look Good …Feel Better. ” Products featured range from Avène skincare, Revlon colour, Chanel, Shiseido, Go To, to name just a few. “I do not earn a cent from any of the brands I am using, nor will I earn a commission should women purchase as a result of Beauty Dossier. I want Beauty

The concept of Beauty Dossier & Look Good Feel Better are so closely aligned in that both organisations focus on empowering women and giving them confidence. Janet has committed to donate 5% of all proceeds from Beauty Dossier to Look Good Feel Better. It is this kind of support that we look for within the beauty community to continue the important work that we do with cancer patients through our Look Good Feel Better workshops.”

Dossier to be editorial, trustworthy and build a community of women aged 45+ who are interested in real solutions for their needs. We will send one email a month with new product news that is specifically relevant to them, as well as a list of the upcoming GWP offers in major retailers. As an introductory offer for Mother’s Day this year, it’s a one off course fee of $80. I wanted to price it so it’s the same as buying a beauty product, and make it affordable and accessible to as many women as possible. I am so confident we will exceed value expectations. The industry reaction to the Beauty Dossier concept has been truly overwhelming.” Beauty Dossier launches mid April to coincide with Mother’s Day. For further information: Belinda Mayor at belinda@ beautydossier.com

Revlon Love campaign With love in the air this February, Revlon hosted a Valentine’s Day Celebration at Missy French to salute the universal language of love. Beauty media were treated to a luxe breakfast menu designed by restaurateur Josephine Perry and head chef Chris Benedet, inspired by the theme of choosing love. With the event centred around the latest instalment ‘Choose Love’, that stems from the brand’s positioning of ‘Love Is On’, Revlon PR Manager Simone Cunico, announced that Revlon will be releasing three new creative executions for television with love being the driving emotion. To capitalise on the theme of love, these TVCs were released around Valentine’s Day to invite women to make love happen. 1: Revlon Make-up Director, Melanie Burnicle with Simone Cunico – Revlon 2: Kaitlin Rady – Marketing Director, Revlon (right) and Melanie with Aimee Leabon – Marie Claire

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Education Mary Hayward - National Training Manager for COTY

philosophy’s trio is the ultimate

Our growing ageing population is hungry for skincare that keeps them looking as youthful as they feel. Specialist regimes of dedicated night-time products and SPF day care fit well with this demographic. philosophy’s research into holistic skincare for day and night, targeting the needs of an ageing customer has resulted in the clinically proven ultimate miracle trio. The hero launched in February. ultimate miracle worker night is the first-ever serum-incream formula with active plant cells and high performance bi-retinoid. It combines the concentrated power of a serum with the nourishing benefits of a cream to help dramatically reduce the signs of present and past skin-ageing, during sleep. RRP $110.00. In April we see the launch of ultimate miracle worker multi-rejuvenating day SPF15 and ultimate miracle worker multirejuvenating eye SPF15. To introduce the beauty media to the products, philosophy held a briefing with product demonstration. National Training Manager for COTY Mary Hayward and Head of scientific communication for philosophy, Muriel Pujos, shared key benefits of Ultimate Miracle Worker, which exhibits two ‘never seen before’ technologies: a breakthrough in the sun protection field, and a revolution in skin rejuvenation. Muriel explains: “At night, your skin is no longer exposed to daily aggressors, this is the time when skin regenerates the best. Our exclusive multi-rejuvenating complex inside our ultimate miracle worker night cream helps optimise this regeneration process even further, acting on signs of ageing all at once.” The Ultimate Miracle worker night multi-rejuvenating nighttime serum-in-

1: Sara Mclean – Grazia, Brittany Lane – Famous and Remy Rippon - VOGUE 2: Guests at the presentation 3: Sarah Tarca - Marie Claire and Hayley D’Onofrio - Instyle 4: Muriel Pujos and Mary Hayward

cream formula is the first ever launched in its kind. It contains active plant cells and high-performance bi-retinoid, which in turn, combines the concentrated power of a serum with the nourishing benefits of a night cream, to help dramatically reduce the signs of present and past skin-ageing, while you sleep. Mary Hayward demonstrated to guests the ‘fresh Pour & Mix’ delivery system exclusive to the hero product nighttime formula. With this fresh pour system, users double the dose of the active plant cells extract, part of it being in the cream and part of it in the pearl. It enables users to protect the extra amount of active ingredient in the pearl until first use for maximum skin performance. Alongside the night cream, the ultimate miracle worker multi-rejuvenating day cream SPF15 was launched; the first all-inone anti-ageing product with full-spectrum protection against UVA, UVB, Infrared and visible light. RRP $88.00. Finally, the third product in the Ultimate

“With the new ultimate miracle worker collection we can offer our customers a complete advanced anti-ageing night and day regime. For the philosophy BA it will be an opportunity to grow and enhance their anti-ageing customer base, to confidently introduce and recommend this new range and identify the customer whose main skin concerns are ageing skin, lines, wrinkles, loss of firmness and radiance and also pore size and who additionally want sun protection built into their day treatments. The ultimate miracle worker night is the first-ever serum-in-cream formula that combines the concentrated power of a serum with the nourishing benefits of a cream to help dramatically reduce the signs of present and past skin-ageing, while you sleep. For the BA this exclusive multi-rejuvenation complex, will be a unique selling feature along with the customer’s self-activation of the serum into the cream prior to use. It is important that they can speak to this customer in real terms that clearly confirm the key features and benefits of philosophy’s newest innovation without overloading them with ingredients, yet still reinforcing the advanced science within and the results they can expect. We know that rejuvenating the skin at night is not enough. ultimate miracle worker SPF15 day & eye cream is a significant advancement in protection in the philosophy range. The exclusive multi-protection technology in the ultimate miracle worker SPF15 multi-rejuvenating cream and eye cream helps give your skin protection against the full-light spectrum. Our multi-protection complex including UVA, UVB, infrared and visible light – this breakthrough in sun protection – will be a key selling feature for the BA along with our exclusive multi-rejuvenation complex (also found in the night cream). As this is the first day and eye moisturiser with an SPF factor that we have in the Australian philosophy range, it is an exciting opportunity for the BAs, which now allows them to be competitive with other brands offering SPF day treatments. We have strong clinical results across the three products in the ultimate miracle worker range that can confidently be shared by the BA with the customer to reinforce the performance of this exciting advancement in the science behind this anti-ageing range.”

Miracle worker range is the multirejuvenating eye cream SPF15, which offers complete protection and multi-rejuvenation with an exclusive formula powered by patented technology that targets lines, wrinkles and loss of firmness. RRP $75.00. Exclusively at David Jones.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Online Shopping Trends

New frontiers: ecommerce in China As esprit magazine’s ‘go to’ for trends in online shopping Kate Morris can reveal what’s hot over what’s not. Here, the founder of leading online e-tailer Adore Beauty takes a look at our neighbours in Asia. If you’ve been hearing a bit about Chinese e-commerce lately, there’s a good reason for that: China is the fastest-growing e-commerce market in the world. The numbers are mind-boggling. Chinese online consumers spent over 917 billion yuan in Q3 of 2015. That’s nearly 200 billion Australian dollars. In three months. Until relatively recently, Australian beauty brands had to watch this growth from the sidelines. Chinese regulations require mandatory testing on any imported beauty products, so most brands could not enter the market without significantly compromising their ethics. The good news is that the Chinese government has now opened up the market to cross-border ecommerce. This means that international companies are now able to sell direct to Chinese consumers, without having to register a Chinese business entity - thus avoiding the animal testing requirements. While this is a great opportunity for Australian brands, there are some important differences in the market to be aware of. Marketplaces dominate Unlike Australia, where most consumers shop via retailer websites, Chinese ecommerce is dominated by marketplaces. The main ones to know are:

Here’s Helmut Lang Internationally renowned fashion house Helmut Lang celebrated the Australian debut of its cult fragrance collection at its new home in Harrolds Women’s luxury department store in Sydney. Hosted by Helmut Lang’s Australian and New Zealand distributor Agence de Parfum, in collaboration with Harrolds, a day of press and influencer appointments was held at the luxury department store showcasing the house’s scent collection. The collection comes after the international rerelease of the original and iconic scents in late 2014, with each scent remaining true to its original formulation, both in spirit and ingredients. Michael Marzano, National Trainer sets the scene: “Deeply admired by scent aficionados when first launched in 2000 and 2002, Helmut Lang’s classic trio of Eau de Parfum, Eau de Cologne and Cuiron are as innovative and concise as Lang’s design sensibility. A story of connection, longing, intimacy and memory, Helmut Lang fragrances are known for their particular feel and characteristic trademarks; true classics of timeless sophistication and value that endure far beyond season and trend. A breath of elegance and refinement, each fragrance is housed in an archetypal minimalist thick-cut glass bottle.”

• Tmall – this site features luxury brands including Estée Lauder and Burberry. Over 50% of B2C ecommerce transactions in China happen on Tmall. Tmall.com is the original Chinese site; Tmall.hk is known as Tmall Global, and this is where international retailers can offer cross-border shopping. • Taobao - this C2C site is the Chinese equivalent of eBay. • JD.com - this B2C site also offers a cross-border shopping option (JD Worldwide), and is a smaller competitor to Tmall. Make-up users are less advanced While Chinese make-up consumers are rapidly embracing the category, the make-up market is far from saturated, particularly in regional areas and inland cities. Chinese make-up wearers don’t use as many products on a daily basis as Australian make-up users do; and there are many women who don’t yet wear any make-up at all. The most popular make-up categories on Tmall are lipstick and mascara: the products you buy if you’re buying make-up for the first time. Foundations, our best-selling category on Adore Beauty, are much less popular; while advanced products like primers or highlighters barely rate a mention. Customer expectations While many Chinese consumers are happy to buy online instead of instore, they have extremely high expectations of merchants and can easily compare ratings and reviews for merchants via the marketplace shopping environment. Consumers are also extremely wary of product authenticity and quality, particularly when shopping online. Concerned they will receive products of an inferior quality, many prefer to buy products through daigou - personal shoppers who buy the products from retail stores in countries like Australia, and send them back to China. Chinese consumers are very heavy users of social media, and it influences their purchases much more than anywhere else in the world. Sceptical of formal institutions, they place a much higher value on recommendations from peers and social influencers - so establishing a positive word-of-mouth or social media buzz for your brand is key.

1: Helmut Lang fragrances 2: Michael Marzano – Agence de Parfums and Margaret Khoury – Fragrances of the World 3: 10 Magazine’s Rebecca Khoury and Alison Veness

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ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Backstage to counter Every season, Dior beauty invents something new backstage at the fashion shows. Under the supervision of Peter Philips, Creative and Image Director of Dior Make-up, the make-up artists find a new trick or technique they can work on with NPD to develop a product. This unique expertise is the inspiration behind Diorshow: a line of eye products inspired by make-up artistry techniques that combine easy application with professional results. “Diorshow goes hand in hand with the backstage spirit at Dior,” says Peter Philips. “The professional tricks we use for the catwalks are transposed into clever tools that are easy to use.” The latest of these innovative creations, Diorshow Maximiser 3D mascara base, arrives on counter this May. A pre-mascara gesture that prepares the lashes and creates a lashboosting difference. It is essentially a creamy primer applied to the lashes before mascara or as a lash night care, it boosts the cells’ renewal for stronger and smoother lashes thanks to an oil-serum concentrate. Its “whipped cream” formula coats lashes with a weightless thick film. It also works to intensify the mascara colour as well as beefing up the lash for an overall greater intensity and longer wear. Just like a mascara wand, it is easy to use and apply. On counter May 30th. RRP $55.00.

Sisley’s So Pretty Sisley launches its new cosmetics for lids, lips and lashes. A new twist for eyes and lips launches from Sisley following the phenomenal global success of Phyto Eye Twist and Phyto Lip Twist. There are eight new shades to the collection in 2016. Phyto Eye Twist shades bring magnetic intensity to the eyes in the following four shades which can be used on their own or combined: Pearl – a translucent pure and pearly beige; Copper – a hot coppery brown with a bronze shimmer; Amethyst – a deep intense purple shade with hints of blue and Emerald – a luxurious and magnetic emerald green. RRP $55.00. Phyto Lip Twist jumbo XXL lip pencils bring bold and neutral to the lippy spectrum with these four shades: Love – a bold and stunning fuchsia pink with a hint of raspberry; Litchi – a frosted nude with delicate hints of pink; Nut – a sassy and sophisticated hazelnut and Poppy – a vibrant and passionate poppy red. RRP $55.00. In lash news, Sisley So Curl curling and fortifying mascara combines complete eyelash care with a sculpting, curling and longlasting texture. Lashes grow longer, thicker, stronger and more beautiful, day after day, says the company. Botanical ingredients such as rice phytoceramides and Pro-Vitamin B5 protect and strengthen the lashes, while Passionflower Extract and Castor Oil provide softness and nutrition to the lashes. The So Curl lash curling fibre brush perfectly follows the form of the eye for an instant eyelash curl effect. Providing just the right amount of coverage with no clumping, a single application will result in beautiful, thicker looking lashes. RRP $75.00. Both are available from 1st May 2016 in stores exclusively from selected David Jones stores nationally.

Glasshouse gifts to McGrath Glasshouse fragrances and the McGrath foundation come together to launch a limited edition candle: High Tea – black tea & cardamom. High Tea fragrance is a blend of Black Tea, Bergamot and zesty Cardamom. Based on its success of 2014 and 2015, Glasshouse Fragrances has once again collaborated with the McGrath Foundation to bring to market a candle for a cause this Mother’s Day. “Glasshouse is over the moon to be a part of the McGrath Foundation family for a third year to contribute to the McGrath Foundation Breast Care Nurses who support families around Australia living with breast cancer. This year we wanted to play on the McGrath High Tea Events and add our Glasshouse twist. The result is a fragrance that is unique and sassy, an incredible blend of black tea and cardamom,” says Nicole Eckels, Co-founder and Brands Director Glasshouse Fragrances. In collaboration, 5% of the purchase price from Glasshouse Fragrances’ High Tea candle will go directly towards the McGrath

Foundation to help fund McGrath Breast Care Nurses. Breast cancer support and awareness is something the brand holds close to its heart and the collaboration is the perfect way to promote this cause this Mother’s Day. “Together, we can make a difference. The McGrath Foundation raises money to fund McGrath Breast Care Nurses in communities right across Australia and increase breast awareness in young Australians, with a particular emphasis on young women.” The fragrance opens with an Apple Spritz, Orange Zest, Bergamot accord, followed by middle notes of Black Tea Leaf, Cardamom, Clove moving to a base of Vanilla, Vetiver, Bourbon. The 350g candle is RRP $44.95. Available from 11th April 2016 for a limited time at David Jones. “The McGrath Foundation is so pleased to continue our friendship with Glasshouse Fragrances. Their support helped us reach our ambitious tenth anniversary goal of placing 110 McGrath Breast Care Nurses in communities across Australia and their ongoing partnership will help us achieve our vision of ensuring every family in Australia experiencing breast cancer has access to a breast care nurse,” adds Tracy Bevan, McGrath Foundation Ambassador and Director.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

M∙A∙C’s make-up of the moment Creating Looks from hot new trends is what M∙A∙C does. Famously getting it right. The brand delivers a seasonal overview to beauty media. Here’s a summary of the recent review, under the themes of ALL or NOTHING. M∙A∙C’s lead in beauty fashion comes from its close involvement with the clothes fashion industry. Elbow deep in brushes and cosmetics, the M∙A∙C make-up artist team is synonymous with the backstage machine. Focused on what’s hot now, M∙A∙C delivers trend statements and products to its counters around the world every few weeks. Today world-leading make-up artists tell us there is a refreshing simplicity to beauty this season, in both literal and conceptual terms. Make-up artists are either making a decisive statement that pushes one element to the extreme, or adopting a variant on “no make-up” as an equally strong and relevant style choice for SS16. “You’re either doing what looks like nothing or a strong something,” summarises Tom Pecheux. The relative extremity of both these aesthetic options feels modern right now because they rebel against generic beauty. “It’s about rejecting the idea that beauty can be a ‘recipe’,” says Terry Barber of how make-up artists are exploring ways to elevate natural beauty while simultaneously challenging the idea of “perfection.” That an embrace of “real” beauty has been relevant for a few seasons reveals that the notion of a total seasonal “reboot” on aesthetics is a rather outmoded concept: the story of modern make-up is a conversation that evolves from one season to the next. The current debate swings away from symmetry, airbrushing or homogenised proportions and swings toward representing a confident, sentient individual whose make-up fits her face rather than clones “a look.” “It’s like a new punk attitude in that it’s a backlash, this rallying against social media make-up,” says Val Garland. “It just feels newer to not overthink and overwork things…” Not least because the highly embellished and feminine clothes (of which there are many for SS 16) do not look particularly stylish worn with very “pretty” hair and make-up. A palette-cleansing, groomed “Nothing” or a thrown-on idiosyncratic and upbeat accent of “All” on an otherwise bare face “keeps that individuality and an element of rawness that is so essential to looking modern,” concludes Diane Kendal. This spirit and energy very much harks back to the 90s, a decade mined this season for the independent attitude that reimagined femininity as an unprocessed beauty. Fast-forward a couple of decades and technology brings an enriched simplicity to the rawness that was signature to those years: water-light formulas and veiled reflective pigments put a fresh, radiant skin at the core of this season’s looks. Beauty has seen various guises of minimalism for a few seasons now, but it is poignant that a pared-back feel for beauty has evolved to the point that it underpins all make-up in some way, shape or form. “Skin has to appear through everything this season for it to appear modern,” asserts Terry Barber. Whether you’re seeing make-up as an ornament to natural beauty or letting your face speak for itself, “the new eye of the make-up artist is not to put make-up everywhere,” says Lyne Desnoyers. “There is nothing contrived, produced or ‘done’ this season,” concludes Gordon Espinet. “The face is still more important than the make-up; it’s about looking like the coolest version of yourself that you can be… it’s all about the vibe.” Come as you are... 76

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All Taking the highly crafted and creative idea of facial jewellery and adornment and translating it into make-up has gained traction since last season. A kooky lash, a naïve liner, an out-there lip…these are the tweaks of stylish eccentricity. Make-up is now viewed as an alternative form of accessory, as an extension of fashion more than a beautifying tool. These confident statements project an attitude of beautiful contemporaneity – they are as simple as they are emphatically bold; jolts of kaleidoscopic colour in unexpected proportions worn against a simply prepared skin are singular, uncomplicated, free of pretence… and, importantly, playful and fun. “This isn’t make-up that takes itself too seriously,” explains Terry Barber. “It searches for an experimental, youthful and dynamic spirit that brings a beautiful and unexpected ornamentation to the face,” agrees Lyne Desnoyers. “There is a real vibrancy to these looks…they’re energetic.” Vital to this beauty direction are the highly personalised accents: for the runway the colours and exact placements of the make-up were switched up to work with the individual girl’s features and the looks she was walking in. “This customisation of make-up is completely related to the fact that the fashion industry’s representation of beauty has moved forwards by leaps and bounds,” says Gordon Espinet. “From the widened view of what is considered attractive (girls that twenty years ago would have been dubbed ugly are now the most cool, desirable models) to letting go of archaic standards and embracing every skin tone and ethnicity.” Indeed, one can find myriad global influences at play behind this trend – from manga to Maasai, 70s to 90s – but this make-up projects a “no concept” air as opposed to anything heavily referenced. “It’s about the classic idea of using one stand-alone element to make a make-up statement, but finding new ways to make this point,” says Val Garland. Crayon The Crayola-like spectrum pigments presiding over this season have a primary brightness, saturation and sense of naïve spontaneity to their application. “There is such a new enthusiasm for colour, especially primary brights,” notes Gordon Espinet. Worn as solitary gestures (there is a definitive straightforwardness to wearing just one colour that looks impeccably modern), “there is nothing retro or nostalgic about these bright colours or their placement,” says Terry Barber. Aquatic International Klein Blue* and its close relatives come into the fore as the eye colour of the season. Manifested in liners, lashes and beyond, this true cobalt blue has a richness to it that is tempered by a naïve application, giving the eyes an almost graffiti-like urban twist. *International Klein Blue (IKB) is a deep blue hue first mixed by the French artist Yves Klein. IKB’s visual impact comes from its heavy reliance on Ultramarine, as well as Klein’s often thick and textured application of paint to canvas.

hot off the press Hot cherry A strong lip (more recently, worn on a bare face) is a statement beyond seasonal trend. What subtly updates red lips for now is that they are easy and youth-based as opposed to grounded in grown-up glamour. “Red lips are the ultimate democratic beauty accessory; all women can make them their own,” says Lyne Desnoyers. “They are pushed to the max this season – in terms of colour and texture (either high-shine or matte) but the rest of the face is so minimal that they have a casual feel.”

Aquatic

Broken Doll

Broken Doll “A little distorted, cute doll” is how Lucia Pieroni poignantly describes the tendency towards an unorthodox lash this season. “Mascara and lashes are now being used in an ornamental way, to give the eye an edgy feel that is full of attitude: telling a story of where this woman has been and what she has done,” says Gordon Espinet.

Nothing “It used to be a tan was considered the luxury summer beauty statement…now it’s incredibly good skin,” says Lyne Desnoyers of the fact that skin quality is at the core of contemporary “no-make-up makeup.” Less consciously refined than the elegance that characterised pared-back make-up last season, and in line with the pervasive 90s spirit, this new approach is about invisible enhancement and accentuating. “Really, really real…better versions of themselves,” is how Val Garland describes these looks. “This is gym skin with an athletic, not cosmetic, health to it.” “It’s approaching feminine make-up akin to the ‘grooming’ makeup we do for men,” says Lisa Butler, speaking of how skincare prep is intrinsically part of these new minimal make-ups. And while there are nuances to “Nothing” (rawness, luminosity and upgraded health being the key directions), make-up artists are unanimous in the opinion that “these looks are every woman’s idea of how she’d ideally like to look with no make-up on. There is an absolute art to treading the fine line between creating a beautiful skin and one that has enough rawness to it to be modern,” says Terry Barber. “Call it a backlash against the social media generated looks that are so glamorous, heavily retouched, filtered and unachievable,” adds Gordon Espinet. “Beauty now is more about subtly bringing out a spirit; it is no longer left to the make-up artist to paint a character onto the face.” Essential, too, is the fact that artists have moved on from attempting to carve the face in contour or highlight. Luminosity is the new sculpting. “We are seeing a play on light take on a super elegant rather than high-tech feel. Strobe Cream makes the skin appear incredibly precious and super expensive; it just looks like impeccably refined skin,” says Lyne Desnoyers. At its most “finished” there is an uber-version of this girl, who confidently flirts with the idea of a tan without actually looking bronzed, but regardless of the specific gradient of “Nothing,” this aesthetic is ultimately about attainability. “The concept of runway-to-reality feels old now,” points out Romero Jennings. “The most important thing now is individualism and make-up that translates straight to the street.”

Lustre

The face “It’s a beautiful rawness,” says Lucia Pieroni of the omnipresent steer toward lo-fi beauty. “It’s about really looking at how to accentuate the beauty in a face in an invisible way and the importance of understanding that there’s no strict prescription to this…evening-out and polishing the skin tone but only minimally so.” Mimicking the appearance of real skin that is enhanced with little more than moisture, “raw” make-up ranges from just a touch of concealer to something charged with three-dimensionality thanks to careful placement of hydration against a bare complexion. “There is a movement in make-up technique that is less ‘make-up artist’ and more ‘woman’,” says Gordon Espinet. “The fashion world is over the #filter make-up.” Diane Kendal, a make-up artist synonymous with this look, agrees: “I just find it very unflattering to see a thick base and powder; fresh skin makes a much cooler statement.”

Raw Refined

Lustre The enduring fascination with divining new ways to bring lightness and brightness to the complexion beams, this season, toward the fractionated luminosity of quartz and crystal, for a lustrous strobe-lit finish. “It’s more radiant than metallic, with a satin, pearly sheen,” says Petros Petrohilos. “Texture is simply vital to modern, natural make-up,” says Gordon Espinet. “We are drawing attention to specific areas by adding some points of shine to contrast against matte skin.” A bounce of light on the cheekbones and high planes does automatically lend a degree of shaping that pulls out the features. “It brings out a lot of different reflections in the skin for a multi-faceted feel,” explains Val Garland. Raw defined “Sun-kissed rather than suntanned,” says Lynsey Alexander of the new, upgraded glow. It’s taking a 90s palette and using it in a very fresh way.” Indeed, while these make-ups nod to the supermodel side of the 90s, there is none of the sharpness and carving that characterised the original “supers.” “It’s a finished beauty but not heavily ‘done,’” says Tom Pecheux. Cue burnished, lucid golden tones that “play with the light to give a dreamy, goddess-like quality to the skin,” says Charlotte Tilbury. “The colours are more radiance-boosting taupes, peaches and corals than tanned, though,” clarifies Lyne Desnoyers. “For this makeup to look modern it absolutely has to look like a second skin.”

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

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Agence’s niche news

Agence de Parfum, Australia’s most active niche fragrance importer, has its nose to the ground in an unrivalled quest to bring our market new niche fragrances. Amouage – Library Collection – Opus X Amouage has a new fragrance in its luxurious assembly of diverse and densely constructed fragrances in The Library Collection with Opus X. With Amouage’s Creative Director Christopher Chong at the helm, the inspiration is a deep story… but here it is, in a nutshell: “Inspired by the internationally acclaimed 1998 film The Red Violin, which tells the intricate story of a red-coloured violin that travels from owner to owner, beginning with its creator Bussotti in 1681, the tale spans four centuries and five countries with a plot that echoes the story of each of its possessors. Showcasing a canvas of roses to create a transient rose that represents the stories The Red Violin lived over centuries of travel, Christopher Chong has masterfully composed the fragrance using different facets and guises of the flower to represent the enduring and bewitching soul of the mysterious violin,” Alice Moore - Agence de Parfums - tells us. Chong explains the olfactory process: The top represents the strings of the violin with the first string playing a Rose Centifolia note, in which the flower shows its magnificence, luminosity and voluptuousness. The second string resonates a bloody rose accord adding mystery and sensuality while a lyrical ode of rosebuds brings glow and radiance to the perfume as the third string. Finally, rose oxide covers the perfume with a metallic veil. The culmination is a powerful and multifaceted rose vibrating on a different scale whilst unveiling its beauty and olfactive richness. A varnish aspect of geranium is embroidered by the sensual texture of leather in the heart, intensifying and deepening the scent. The final illusion of the woody, floral fragrance is created by the warmth of ambrarome, an animalic touch of ylang-ylang, and the elegance of Laotian oud to signify the spirit of an eternal voyage. Exploring the juxtaposition between radiance and darkness, innocence and seduction, Opus X leaves a beguiling trail for discovery. 78

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

The bottle is the traditional Opus design – a glass flacon with iridescence in shades of gold fading to deep burgundy, with the packaging reminiscent of the famous violin. Eau de Parfum (50ml) – $369.00. Amouage is available at Libertine Parfumerie, selected David Jones stores, Harrolds and other niche perfumeries in Australia and New Zealand. A regal fragrance collection from Creed Celebrated French perfume house Creed launches a pair of regal fragrances. Royal Mayfair is a scent that honours the Duke of Windsor, the famed British royal synonymous with taking risks in life, love and style. Described as an homage to sartorial icons who push traditional fashion boundaries, Royal Mayfair debuts nearly 80 years after its original commission as one of the brand’s most coveted accords. It was reintroduced as Windsor in 2009, but now more aptly named Royal Mayfair celebrates all men of style. Known as one of London’s grandest and elegant neighbourhoods, Mayfair thrives as one of the world’s most desirable fashion hubs, toting esteemed, luxurious labels that attract dapper and elite gentlemen. The refreshing green fragrance crafted from ingredients grown in the British Empire, Royal Mayfair opens with a swirl of British gin, a blast of bright Jamaican lime and a whisper of Scottish highland pine. A floral heart filled with Duke of Windsor roses, Bahamian orange and aromatic cedar, this natural romantic scent closes with a hint of Australian eucalyptus. Eau de Parfum (75ml) - $399.00. Royal Princess Oud is a fragrance inspired by the family’s couturier legacy and early 19th century volumes of fashion illustrations drawn by Henry Creed II. Taking cues from the family’s empowering and historical sketchbooks, Master Perfumer Olivier Creed pays homage to the family’s rich tailoring heritage and craftsmanship with Royal Prin-

cess Oud. The Millésime woody floral fragrance opens with fine sparkling bergamot, floral notes of sweet violets and fresh roses, intensifying into an Oud dry down. Vanilla and benzoin combine to create a romantic garland as patchouli and styrax celebrate the natural leather found in Oud. Eau de Parfum (75ml) - $430.00. Creed fragrances are available at Libertine Parfumerie, selected David Jones, Harrolds department stores, as well as through other niche perfumeries in Australia and New Zealand. Juliette Has A Gun - White Spirit Juliette Has A Gun introduces White Spirit, the latest addition to its Luxury Collection. Born from contradiction, White Spirit is the result of two colliding olfactory worlds, married on a white bed. A contrast between minimalism and poison; the virginal white flower versus the explosive woody dry accord. At the heart of this fragrance is a floral bouquet, composed of Sambac Jasmine and Tuberose absolute, revealing the sensual, addictive nature of the scent. The dry woody trio of Sandalwood, Ambrocenide and Ambroxan, works in contrast with the white floral accord to bring about the ultimate expression of sensuality and modernity. The Luxury Collection bottles are presented in white lacquered boxes that shine with luminosity from the mirror effect of the background. Eau de Parfum (75ml) - $390.00. Juliette Has A Gun fragrances are available in Australia at Libertine Parfumerie, selected David Jones and Myer department stores, along with other niche perfumeries in Australia and New Zealand. Lubin - Upper Ten Lubin truly is a prestigious and historic fragrance house, with the finest fragrances. Its latest, highly-anticipated gentleman’s scent is Upper Ten - a reimagined version of its 1880s scent that honours the pioneers of America’s industrial century. We’re told the inspiration is envisioning “a 10,000 youthful, freedom-loving populace who dreamed of a better future and who founded the United States of America, the first nation born from the sheer will of the people. Upper Ten pays homage to the men who left their homeland with no hope of ever returning, who dreaded no obstacle and set out to celebrate every moment of their lives. Collectively called the ‘Upper Ten,’ a phrase coined by American poet Nathaniel Willis in reference to the captains of industry and uniquely selfmade aristocrats who willed America from

hot off the press

Dior’s looking polka dotty

The polka dot is a fun and enduring inspiration in fashion, beauty and fragrance design. It works its special charm for the new Dior Summer palette. Mr. Christian Dior said of these special spots: “They offer charm, elegance, relaxation and are always fashionable, I never get tired of them.” Like an eruption of bubbles, the iconic polka dot pattern brings its effervescence to the Dior Summer 2016 make-up collection. This stylistic motif – which decorates the collection’s limited edition cases – inspires for Peter Philips, Creative and Image Director for Dior Makeup, a season of luxurious beauty, where sand tones and milky shades mix with a vibrant ultra-pigmented palette. On counter May 2nd. Dior Addict Milky Tint creates shiny, full, pastel-coloured and slightly wet lips, as if they have just been dipped in a milkshake. Without compromising on hold, Dior’s first tinted lip milk takes care of lips with a nourishing and moisturising formula. There are six shades: Pearl, Pure, Pastel, Plum, Peach and Pop. Diorskin NudeAir Glow Powder is a light-infused ‘breath of fresh air’ for the complexion in a palette of sun-drenched, delicately iridescent shades. In tune with the sea-

son, these powders bring out the natural healthy glow, adjusting to and flattering a range of skintones. Shades: Freshtan, Freshlight, Warmtan and Warmlight. The extremely fine and soft loose powder in Diorskin NudeAir Summer Glow delivers an imperceptible veil of subtle amber light. Its shimmery pearlescent pigments blend with copper pigments to better mirror the radiance of sun-kissed skin. The kabuki brush gliding on the face, décolleté and shoulders offers a sensory feel to highlight tanned skin. Shades: Summer Glow. The legendary 5 Couleurs has fun with the theme of polka dots. There are two limited edition summer harmonies combining sand or bronze tones with vivid colours. The Bain de Mer palette includes a splash of azure blue to play off a sensual coral, an ultra-stylish nude and a pinkish ochre. Escapade palette shades are melon, bronze, pink and beige. Clever Dior makes dots pop on the finger and toe tips with DiorVernis and Dotting Tool mini duos. The technique is to start with an application of polish. Second, dip

an uncertain experiment into the global titan of the Industrial Age, Upper Ten is the strength of willpower, the scent of success.” We are also told it’s reminiscent of the aromas of a late 19th Century Chicago gentleman’s club. Upper Ten’s leading notes are cedar, sandalwood and fine leather with a delicate floral touch of geranium. Smooth, spicy cardamom wraps itself around the woody notes, while cinnamon invigorates the mix. The musky amber base brings more potency, depth and thus, strength. Eau de Parfum (100ml) - $299.00. Lubin fragrances are available in Libertine Parfumerie, selected David Jones stores, Galerie de Parfum boutiques in Myer Sydney and Melbourne and other niche perfumeries in Australia and New Zealand.

Agence’s niche news Cont.

Penhaligon’s No.33 Grooming Collection To celebrate the 145th anniversary of its founding, English perfume house Penhaligon’s has introduced No.33, a comprehensive gentlemen’s grooming range, crafted for the modern gentleman,

the Dotting Tool into the second polish in the set. Third, create polka dots of any size onto the nail. The colour combos created by Peter Philips aim for bold contrasts between a cherry and melon in Confettis, an azure blue and a nude beige in Pastilles, or an azalea pink and lavender in Plumetis. Dior Addict Lipstick, the most fashionable of Dior lipsticks, comes in an extroverted fuchsia, a universal beige, a dashing pink and a sunny peach, each infused with a CD monogram and a translucent gel for an ultra-shiny top-coat effect. Shades: Appeal, Beat, Pause, Play The Dior Addict Fluid Shadow is a hybrid gloss for the eyelid. The shades are: golden Eccentric and pink bronze Ecstatic. For definition Dior Addict Line – eyeliner – is used for definition, a sexy flick or a sharp line in Lilac, milky mauve or Jade, soft khaki. Lashes are being given a bronze tint using limited edition Diorshow Iconic Overcurl in Over Bronze shade. And finally, developed backstage at Dior runway shows, Eye Reviver comes in a glowy palette. The tray contains a primer, three muted shades, a brown liner and a versatile pink to brighten the eyes and create any look, from natural to sophisticated.

known to epitomise a dapper sensibility and distinguished refinement. At the heart of the range is an eau de cologne, inspired by the British perfumer’s first boutique, a barbershop on 33 St James, London in 1874. The versatile scent is a contemporary celebration of lavender, an essential ingredient that has punctuated many of Penhaligon’s popular and enduring scents since 1870. To convey confidence No.33 opens with an aromatic burst of crisp citrus, rustic armoise and clary sage together with a bracing lavender note. Warming pepper, ginger and cardamom enriches the incredibly smooth heart with fresh, rosy geranium notes, while tobacco, cedar and vetiver add a dry smokiness balanced by the restrained sweetness of tonka, amber and vanilla. RRP $181.00, 100ml. Complementing the fragrance is the No.33 Grooming Collection comprising a cleanser, beard and face scrub, eye cream and moisturiser. Penhaligon No. 33’s complete grooming range will be available exclusively in Australia at grooming specialist store Men’s Biz. The scent itself is available at Libertine Parfumerie, Myer, David Jones stores and other niche perfumeries in Australia and New Zealand. ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot off the press

Forever Young Hollywood’s Ageless Beauties

If you ask me my opinion on who the four most beautiful women in Hollywood are right now, I will certainly not name the young effortless vixens of screen and social media fame. No, if you ask me about beautiful women, I think of some of my idols: Jane Fonda, Helen Mirren, Michelle Pfeiffer and Julianne Moore. Beauty that has longevity and substance. Their beauty is a mixture of physical attractiveness, sex appeal, attitude, personality and just an ‘aura’ that makes them attractive to other people. We all know they’ve got their dream teams on speed dial and many of these women have even had a little tuck here and a little nip there, but they still look like themselves and are not afraid of ageing. If anything they have embraced getting older. Jane Fonda’s trim, taut and terrific body is due to her love of cardio, and she attributes her glowing complexion to lots of sleep. She says it’s never too late to make changes to your lifestyle. She insists that she made changes at 60 and is still reaping the rewards. Her top six lessons on how to age successfully are to stop smoking, drink less, schedule downtime, eat healthily, have sex (who can argue that?) and keep moving! Well, if I look half as good as her at 74, I’ll be very happy! Californian beauty, Michelle Pfeiffer, says that she is comfortable with how she looks for her age. She adds that once you get over a certain hump there is less pressure to look a certain way. Well, at 57 I think she looks stunning. Some of her beauty tips include getting rid of magnifying mirrors as they show a distorted you and it’s not how people see you. Another one of her beauty secrets is her vegan diet as well as hitting the gym five days a week, running and lifting weights. I know people are skeptical of all the airbrushing and soft focus lenses that go into producing magazine covers and Red Carpet shots, but I can assure you that when I’ve sat beside some of these women, they actually look youthful and full of vitality. Some even look better up close. Jane Fonda is a prime example of that. Sitting across from her at LA’s dining hot spot Cecconi’s she looked youthful and full of energy whilst she entertained her ‘A’ list table. Then, there’s Diane Keaton, whom I brushed past at the Polo Lounge at the famous Beverly Hills Hotel (who even stopped to say hello), and had the most flawless lit-from-within complexion. 80

When your customers are feeling overshadowed by the glamour of Hollywood, share some of my simple beauty tips I’ve discovered here, which help achieve that ‘lit from within’ Red Carpet glow? Skincare A well-prepped complexion is the key to beautiful make-up. We are all familiar with what happens to our skin as we age. Common challenges are: dryness, dullness and sensitivity, fine lines, dark circles and

Some of Mary’s make-up kit essentials

pigmentation. Combat these, and prep make-up’s canvas, with a gentle exfoliation followed by a moisturising cleanser on the face and neck, followed by a vitamin-Crich serum – which will work brightening wonders. Apply serum immediately after cleansing, while pores are open, so the ingredients penetrate deeply. Finish with a rich anti-ageing moisturiser. For extra hydration, I recommend weekly at-home glycolic peels – these remove dead skin cells for a radiance boost. Keep make-up minimal Base

Keep it sheer and look for foundation with anti-ageing ingredients such as Tom Ford Traceless Foundation SPF15, $118.00. Heavy make-up sinks into lines and draws attention to them. For a perfect finish, concealer is our best friend to even the complexion – key zones include under the eyes (dark circles) and around the nose (red patches). Cheeks

A creamy coral blush suits all ages and skin

Californian Beauty

by Mary Zavaglia reporting from L.A. exclusively for Esprit Magazine tones, plus it gives the face a lift when applied high on the apples of the cheeks. Eyes

For the ultimate eyelift make-up artists recommend using pale shimmering shades like beige, gold and shell pinks. These hues help to brighten dark circles around the eyes. Steer clear of liquid liners, which are tricky on skin that isn’t baby smooth, and opt for soft pencil liners instead. Lips

Plumping the pout with a natural lipstick shade matching the colour of the lips works well, and it’s flattering to finish with a clear gloss for further fullness to the lips. Get body beautiful Soft, healthy looking skin all over makes you feel good and adds to that glow of confidence. Great body skin starts with a top to toe exfoliation, to remove dry skin. Next, apply a gradual tan moisturiser all over in firm strokes to boost circulation. If your customer is a first time tanner, suggest a tanning moisturiser as they’re subtle, easy to apply and they can slowly build their colour. For a big day/event, a dusting of bronzer on the collarbones, arms and legs adds glow and a boost of colour to brighten and even out age-damaged skin. Volumise and smooth hair Hormonal changes mean our hair thins as we get older. But with the right products it’s possible to achieve body and fullness. There’s advanced formula volumising and densifying shampoo/conditioner/treatment regimens available in Sephora, pharmacy and department stores in Australia. For maximum oomph, apply a root-lifter to damp locks and, with the head tipped upside down, blast dry with a hairdryer. Still need more volume? Back-brush sections of the hair with a paddle brush and finish with a mist of hairspray. A tip to pass on for fighting the humidityfrizz is to use a protein-rich treatment. It helps smooth hair strands. For best results: use once a week and leave on for at least 20 minutes. Customers always love a solution for a potential drama. For a last-minute frizz emergency, work one pump of hair serum through the mid-lengths and ends of dry hair.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Espr

hot off the press

Accord showcases Innovation Strategy… Estée Lauder hosted Accord’s Cosmetic Executive Committee meeting at its Erskineville offices at the end of last year, followed by delightful pre-Christmas drinks and canapés. The room was packed with executive and senior management staff from Chanel, Coty, Estée Lauder, Frostbland, La Prairie, L’Oréal, LVMH, Revlon and The Heat Group. What was gained by Accord from this broader-than-usual reach of beauty industry staff?

rialling a new format, the seminarstyle meeting allowed Accord to ‘introduce itself’ to a broad range of member company personnel and allowed interactive discussion between members and Accord staff. This expanded the profile of the association within member companies beyond the typical touch-points of senior management and regulatory/technical personnel. Attendees provided positive feedback. Accord’s presentation – showcasing the many activities of the association in terms of the commercial opportunities and potential business deliverables – was very well received. There was particular interest in Accord’s consumer websites, including www.furphies.org.au addressing myths misconceptions Heldand jointly with ASCCabout cosmetic products and ingredients, Accord’s advocacy on cosmetics regulatory issues and appreciation of the opportunity to network with other companies and brands.

Conference 2016

STRATEGIC PLAN

Accord also unveiled its 2016-18 Strategic Plan as part of the event (pictured above). As part of this Plan – alongside our ongoing Regulatory Goal of achieving minimum effective and internationally aligned regulation with no barriers to trade, and our Advocacy Goal of operating as a highly performing, responsive, communicative and

well connected team to efficiently deliver industry’s goals – is a new Innovation Strategy. A key goal for Accord has always been to promote our industry as an innovative solutions provider. However, inclusion of this new, explicit Innovation Strategy marries well with Australia’s national innovation push, articulated in the National Innovation and Science Agenda released on 7 December 2015 by the Prime Minister and Industry Minister Pyne. Accord Members will benefit from a suite of activities and resources geared towards SME and manufacturing businesses. Tailored to our sector’s needs, Accord’s innovation offering will encompass elements of capacity-building, strategic collaboration, connectivity and links to funding/commercialisation opportunities. Accord is developing partnerships with leaders in innovation to assist us in delivering on our Innovation Goal. Potential partners span cutting-edge research hubs such as Monash University’s Green Chemical Futures, government initiatives such as the Entrepreneurs Program, and innovation thought-leaders including CSIRO Futures and G2 Innovation Australia. Accord plans to host another seminar-style Cosmetic Executive meeting in 2016.

Personal Care

2016 sees the return of the highly popular Cosmetic & Personal Care Conference. This year’s theme Cosmetics – innovation, communication, contemporary regulation will appeal to a wide ranging audience.

Held jointly with ASCC

The Conference will showcase a range of experts in all fields of cosmetics. The Conference attracts CEOs marketing, technical executives and regulatory professionals from industry, as well as key personnel from government and other agencies. Mark this is your diary and take advantage of the early bird registration coming soon. Details will soon be available on the Accord website www.accord.asn.au

Conference 2016

Save the date! Date Monday 5th December 2016 Venue Amora Hotel, 11 Jamison St, Sydney

If you are interested in sponsorship opportunities or exhibiting at the Cosmetic & Personal Care ConferenceESPRIT 2016 AUSTRALIA please contact Arianne Bath, Accord’s Membership Services Officer on abath@accord.asn.au Esprit_advert_Accord Cosmetic & PC Conf 2016.indd 1

APRIL/MAY/JUNE/ 2016

23/02/2016 12:52 pm

look good.... feel better

Personal value from volunteering

Emma Hobson, Education Manager for the International Dermal Institute shares her thoughts on volunteering with Look Good Feel Better.

“Although the tuition in skincare, make-up and wigs was very helpful, for me the best thing about the Look Good Feel Better workshop was the incredible positivity, warmth and friendliness of the volunteers running it. From the moment I arrived they did everything to make me feel energised and I left feeling confident and happy about myself again.”

Sheena, LGFB participant.

Dermalogica, the company I work for, became a product sponsor for Look Good Feel Better patient workshops and I was so impressed with their work that I wanted to get involved with the organization on a personal level too. At my first workshop I arrived feeling extremely nervous being the ‘rookie on the block’. I had a strong sense that I didn’t want to let anyone down – primarily the participants and of course the other volunteers. Having experienced the journey of cancer treatment with my Mum and after working on clients who have been on the cancer treatment path, I was not fearful of supporting them with their skin concerns, it was more about how to ensure I contributed to the workshop being a fun, upbeat and a positive experience. These days, I demonstrate the skincare segment of the workshop and assist the ladies with the make-up component too. I love this interactive session with the participants and the other volunteers as we make it really upbeat, fun and informative. Being passionate about skin health and understanding the unique challenges cancer treatments have on the skin, it’s great to help with skin tips and make-up tricks as to how to ‘look good and feel better’ about yourself. I love to see people having a good time and that’s what you get at each workshop. Many participants come in feeling nervous, shy, unsure of what to expect. The great thing is that it’s not long before you see that melt away and they relax and start to feel really comfortable. The journey through cancer treatment is tough on everyone. To be able in some way to put a bit of fun, female bonding, light-hearted connectedness into their day; and make them feel good about themselves is an addictive reward. I’ve been close to cancer and its various treatments with several loved ones and from this experience I believe I have the empathy and understanding to support others. The Look Good Feel Better programme enables me to do just that and I hope to be a volunteer for many years to come! Through my experience with Look Good Feel Better I’ve learnt how incredibly strong, brave and positive women are when faced with adversity. I’ve experienced the incredible alchemy of women and the power they create when joined together in a collective group; it’s quite remarkable and astounding. I think the programme is vital. I only wish more people knew about it, we had more volunteers join us, and of course we had more funding! If you’re thinking about joining the team, realise it’s not scary. Seek out all the information you need and then just do it!

READY TO VOLUNTEER?

Join the team now and give back using your skills in the cosmetics industry. Contact Look Good Feel Better on 1800 650 960 or visit lgfb.org.au/volunteer

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot button issue

Brand differentiation Staying relevant in a competitive market by Elisabeth King

How to maintain relevance in a competitive cosmetic landscape changing at the speed of light is the question on every brand’s corporate mind.

he technological revolution has changed the way even the biggest brands interact with customers. Having a key point-of-difference has become crucial in ensuring longevity, whether a brand is over 100 years old like Maybelline or a start-up that began life on a kitchen table. Most marketers view Millennials as the new Boomers, but even 50-plus consumers are no longer loyal, warns Lucie Greene, worldwide director of the Innovation Group at J. Walter Thompson. Millennial behaviour has become mass behaviour, she says, and a deep knowledge of the consumers they are targeting and what they want, when and where they want it is the difference between going the distance or struggling to stay in the game.

Supra Luxury La Prairie is a leader in luxury skincare, with an unparalleled commitment to excellence and the science of skincare, says Ai San Beaumont, Marketing and Public Relations Manager. “Technology, innovation and luxury are the basis for La Prairie’s increase in sales, but it is the intense focus on service and the customer experience which has resulted in increased market share. We strive to ensure that every touchpoint with the customer is luxurious and memorable. A

goal achieved by creating consistent service at counter through our luxury service programme, unique tailored events and utilising our CRM team to better connect with customers through relevant communication”. The number one reason customers buy La Prairie products regularly is because of the measurable results they deliver. “Sales in bricks-and-mortar stores are flourishing because of the significantly increased investment in service training. We also constantly review formulas and skincare delivery systems to ensure they are the most cutting edge.” Feedback from customers and our consultants is the biggest gauge of the success of a particular piece of communication or an event, adds Beaumont. “We are seeing a lot of younger customers coming to the brand who are interested in prevention and investing in their skin from an early age. Our Swiss Ice Crystal collection targets the first signs of ageing and has experienced consistent growth. But our Anti-Aging collection, which targets lines and wrinkles is our highest volume franchise”. Sisley is not only a high-end brand, it is a leader in phytocosmetolgy, says Irene Robinson, General Manager. “High quality, superior performance cosmetics which use the best in natural plant extracts, and incorporate the latest scientific advances form the DNA of the brand. Our loyal customers appreciate that Sisley products deliver results and they love the personalised service our Sisley Beauty Consultants offer”.

Customers are well-educated about products and ingredients through the general media. “Sisley customers appreciate the fact that there are no artificial perfumes or colouring, but the sensory aspect (smell) and texture of Sisley products are often the first things a customer will comment on. The use of essential oils that boost microcirculation and the radiance of the skin adds to the appeal of plant extracts for customers who are conscious of what they put on their skin and general well-being.” All Sisley products are developed with a longterm view in mind, adds Robinson. “Our new L’Integral Anti-Age, which launched in March, is a breakthrough product which focuses on the three dimensions of ageing environmental, genetic and behavioural. A new approach which creates interest for the media and customers to create demand and grow sales”. Sisley reaches out to all demographics. “But we are finding that we have developed a very loyal, younger Asian clientele which shops with friends and refer through wordof-mouth and social media. Culturally, they are very educated about the importance of skincare at a very young age and view Sisley as a very high quality and trusted brand”. Digital and social media are now an integral part of a brand’s communication strategy and we also offer 24 hour access to our products through e-commerce, ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot button issue says Robinson. “We are also very conscious that most customers have a limited amount of time and have tailored our instore services. Some enjoy the one-hour Aromatique Spa Treatment, while others prefer the 30 minute Discovery Treatment or 10 minute Express Treatment. Customers today expect choices, not a one-size-fits-all approach”. At A Premium Recently fingered as the number one most relevant beauty brand in the world by Women’s Wear Daily (WWD), L’Oréal Paris is renowned for advanced research, innovative products and its understanding of women, says Lauren Young, Marketing Director. “Our passion for performance, trends and premium quality, coupled with our ambition to continue to innovate in the digital space ensures we stay ahead. Digital Innovations such as L’Oréal Paris Makeup Genius allow customers to test products in augmented reality, using their smartphone as a mirror, to try products at their leisure or on the go. We also recently added a click-to-buy function for individual products or entire looks”. As a beauty brand that reaches across categories from skin through hair and colour cosmetics, we appeal to a broad range of consumer demographics, says Young. “All women relate to the philosophy of L’Oréal Paris - Because you’re worth it. That means we actively ensure that we continue to cater for all ages and demographics and understand our customers at every stage of their lives”. Revlon is the number one masstige cosmetics brand in Australia and consumers see us as approachable, down-to-earth and a trusted advisor, says Kaitlin Rady, Marketing Director. “With the launch of our Love Is On brand positioning in 2015, we experienced a positive shift in consumer perception to being viewed as romantic, bold, playful and fun”. A reinforced emotional connection with consumers is also backed by Revlon’s strong innovation pipeline, excellent retailer strategies, excellence in merchandising execution and a dominant position in-store, adds Rady. “Revlon celebrates women, and appeals to a universal concept that unites us all - Love. The Love Is On campaign has reinforced our long heritage of glamour, romance and passion’. Prestige Power Estée Lauder is another top 10 player in WWD’s list of most relevant global brands, 84

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and no other brand has such strength across all categories from luxury skincare through makeup and fragrance, says Shannon Edwards, Marketing Manager. “It’s an incredible competitive advantage for us. Mrs. Estée Lauder built a beauty empire by taking risks and breaking rules. The spirit of ‘What would Estée do?’ is core to our DNA. From true breakthroughs in product development to the continued evolution of our service model to how we connect with women via social media and our blog, Estée Stories”. Newness is a significant contributor to the growth of our brand. “The prestige beauty consumer is educated, interested and engaged, so innovation brings her to the counter. Take Advanced Night Repair. Constant innovation has made it our number one serum for more than 30 years”. The ageless consumer is our heartland, notes Edwards, but more and more we are also connecting with her daughter, or even granddaughter. “We are a brand that is relevant for women of all ages, and our communications strategy is key to this development. Global ambassadors such as Kendall Jenner, Joan Smalls, Liu Wen and Gabriella Wilde help us to connect with the Millennial woman in a relevant way. It’s working. Our fastest growing customer groups are under 30 years of age”. YSL Beauté brings a young, edgy spirit to the luxury market as the most daring couture brand, says Marie-Laure Claisse, Marketing Manager. “Innovation is the core of our strategy to assert colour authority through a diverse range of shades inspired by technology and fashion. Cult products such as the iconic Touche Éclat highlighting pen, Rouge Pur Couture lipstick and Black Opium fragrance have earned an irreplaceable position in the make-up bags of loyal customers, models and makeup artists”. YSL Beauté has embarked on a global modernisation that resonates with Millennials, says Claisse. “A perfect example of how we are reaching out to the next generation of luxury consumers is Mascara Volume Vinyl. The first mascara with colour pigments so rich, they can be showcased in a transparent vial. It will be landing on counters in June”. Make-up is about having fun and empowering women to look and feel fabulous, says Napoleon Perdis, Founder of Napoleon Perdis

Cosmetics. “We listen and react to our customers because they are the reason we have been in business of over 20 years. They trust us and we provide them with products that deliver what they promise. New technology allows me to incorporate the bestof-the-best into my products. Its advancing at such a rapid pace that if you snooze, you lose and our customers witness this firsthand because they know what they want, when they want it”. There’s nothing cookie-cutter about Napoleon Perdis customers. “They come from all walks of life, all demographics and ethnicities. When developing a product, I ask myself - Who is this for? and Who else could this be for. With the launch of my skincare range I definitely reached a different target audience. My increased presence on social media has also given the brand access to a completely new demographic. It’s a great way to communicate our message, what we’re doing, up-coming launches and collaborations”. Rather than trying to change or distort a woman’s features, Bobbi Brown uses makeup to enhance them, says Carolyn Scott, General Manager. “Bobbi Brown make-up isn’t about rules, and this is something most women appreciate. Customers are very loyal to the brand because we were one of the first cosmetic companies that told women to use makeup to look and feel better about themselves - only prettier and more confident. When a woman comes to a Bobbi Brown counter, we see what’s right for her - not what’s wrong for her. Our core DNA is about being comfortable in your own skin”. Bobbi Brown’s signature Makeup Lessons are designed to help women become their own best make-up artists, says Scott. “Every lesson allows them to take home a tip or technique they can easily do at home. A level of service that hasn’t changed in nearly 25 years. What has changed is that we now engage consumers instantly through social media. The major platforms help us to showcase new products, offer behind-thescenes glimpses of the brand and unlimited access to video tutorials”. With over 165 years of heritage and the constant development of iconic products, Kiehl’s is viewed as both a cool and a highly-trusted brand, says O’Neill, Collette General Manager. “We also have a strong connection with celebrities, stretching back to the original store in New York. We are so confident that our

products work, we tell customers that if they aren’t seeing healthier skin within 28 days, they can have their money back”. Exceptional service is also a cornerstone of Kiehl’s business. “We have several touchpoints - from how we communicate in-store to tracking customer skincare needs through the Friends of Kiehl’s customer programme. We recently piloted the first Digital Sampling machine at our new Chadstone store with phenomenal results. Customers were invited to engage with a digital screen positioned at the front of the store, allowing them to select their own sample. The strategy was so successful, we were re-stocking twice a day”. No other luxe skincare brand has such a strong unisex positioning, says O’Neill. “Men, in particular, have always been among our most vocal advocates. However, we are attracting a lot of younger luxury skincare users, who are attracted by our accessible pricing and brand’s cool factor, boosted by the quirky New York feel of our stores”. Jurlique has a global reputation as a premium, natural skincare brand but in Australia we are also the number one prestige skincare brand, says Anna Mayakova, Marketing Director. “The fact that we are homegrown sets us apart in the natural and prestige market. Thanks to Jurlique’s farm in the Adelaide Hills, we can control the efficacy and quality of our ingredients, which is part and parcel of Jurlique’s core ‘seed to skin’ philosophy. A positioning which motivates our beauty therapists to be emotionally engaged with the brand and positively impacts their relationships with customers”. Jurlique is also building a new factory, dubbed Project Novo, which will incorporate the use of recycled, raw and sustainable materials and rainwater, adds Mayakova. “The project reinforces our core values. Scheduled to open in 2017, it is situated across the road from our existing factory and will have a very innovative design. We are also moving forward by bringing digital initiatives in-store through POS systems using iPads and mobile technology. Our website has been relaunched with greatly improved functionality and improved SEO capabilities”. The brand has also become more active with sponsorships and partnerships. “In January, we created an on-site Jurlique spa at the Australian Open tennis tournament in a bid to understand where our customers shop and where they spend their time. In March, we set up a relaxation marquee at the Womadelaide 2016 festival to offer hand massages and an education space for children”. Catching ’em younger is paying off for Jurlique, notes

“The fact that we are homegrown

sets us apart in the natural and prestige market. Thanks to Jurlique’s farm in the Adelaide Hills, we can control the efficacy and quality of our ingredients... Jurlique is also building a new factory, dubbed Project Novo, which will incorporate the use of recycled, raw and sustainable materials and rainwater...”

Anna Mayakova, Marketing Director, Jurlique Mayakova. “We have different customer demographics overseas. In China, many of our customers are aged between 18 and 25. We have a more mature customer base in Australia because of our premium pricing, but the younger demographic is growing faster. We also appeal to Asian tourists and the Asian community residing in Australia because they understand the values behind organic, natural skincare that works.” Being a French brand with roots in Provence has always been a major part of L’Occitane’s appeal, says Stacey Trinh, Marketing Director, Australia & South Africa. “All of our products are still made in our factory in Manosque and customers love our commitment to sharing the Mediterranean art de vivre. We are constantly evolving, though, and invest heavily in R&D and new technologies. Skincare has become a very important pillar through such innovative launches as the Divine 28 Day Renewal Program and Divine Mask”. L’Occitane has also invested in social and digital to communicate with loyal and prospective customers about the latest launches, says Trinh. “We also find direct mailers through our different email streams to be effective. Key projects such as the work we have undertaken with the Kokoda Track Foundation to empower women in Papua New Guinea also enhance our positioning as a natural company with products that work. We have attracted a younger market through our Shea Butter and Peony ranges which target the first signs of ageing. We are also increasingly reaching out to men through new launches such as the Cedrat fragrance and skincare line”. Elizabeth Arden has been known for superior product innovation, quality and luxury for more than 100

years, says Craig Stewart, Acting General Manager. “With this powerful legacy and unparalleled brand equity, Elizabeth Arden maintains a strong connection with customers by offering a broad portfolio of technologically advanced skincare, make-up and fragrance products, backed by unique services. Our new Facial Program is a luxurious take on the New York Red Door spa experience, for example, delivered by our highly-trained consultants to our Australian customers”. Proof not Promises is our mantra and is one of the main reasons our customers remain loyal. “We also offer the latest technologies to customers at counter to assist in their purchasing decisions. Arden offers ‘hydration checkers’ which check moisture levels on different parts of the face, including cheeks, the orbital bone and forehead, to give an overall reading on the condition of their skin. Customers can also access Foundation Matchers to assist in selecting the exact colour match for their foundation needs”. One of our key strategies worldwide is to create brand relevance to ensure we keep and attract customers, says Stewart. “We have seen great results since the appointment of Karlina Caune as an Arden ambassador. We also know that women have so many choices today. Our recent priority skincare launch - Elizabeth Arden Superstart Skin Renewal Booster - can be fitted into any existing skincare routine to amplify results. We would love consumers to use only Elizabeth Arden products, but the reality is that women cherry-pick from a range of brands. By working with that understanding of the market, we have reached out to demographics that have not tried Elizabeth Arden before”. Jo Malone’s quintessential Britishness; timeless, elegant yet infused with wit and whimsy draws customers to the brand, says Claudia Crosby, Marketing and Communications Manager. “Apart from being in the forefront of perfumery, loyal customers also love the brand for its range of services. They can tailor scents though our Fragrance Combining method, allowing them to create a bespoke scent through layering. Our complimentary hand and arm massage treatments at counter and customised gift wrapping also have lasting impact”. The Jo Malone London Creative Studio is dedicated to keeping the brand ahead of luxury trends, adds Crosby. “For our new Rare Teas collection, launched on April 4th, master perfumer, Serge Majoullier, used the teas themselves through an infusion process. A first in modern perfumery”. An approach which has broadened the lure of the brand. “The demographics have changed ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

hot button issue substantially over the past years because of the huge increase in the number of Chinese tourists and record migration to Australia. We have recently launched in Korea and China to increase awareness. Expanding distribution in Australia has also enabled us to recruit new consumers”. Speciality Needs Recommended by more than 25,000 dermatologists worldwide, La RochePosay is one of the fastest growing dermocosmetic brands in the world, says Jorn Zempel, General Manager, L’Oréal Active Cosmetics Division. “With over 40 years’ experience, our products contain medically recognised and patented ingredients to deliver the most efficacious formulas for sensitive skin. No longer a niche sector, today more than 60 per cent of Australian women claim to suffer from sensitive skin. The antioxidant-rich thermal water used by La Roche-Posay is also used to treat eczema, severe burns, psoriasis, scars, acne and rosacea at our dedicated treatment centre in France”. The brand is a strong supporter of consumer and socially-conscious education. “In 2015, La Roche-Posay again partnered with the Skin & Cancer Foundation of Australia to activate our Skin Checker campaign, which is designed to educate the general public to watch for the early signs of skin cancer. Using a video of Dalmatian dogs, the campaign has been hugely successful, reaching 6.4 million Australians. Little wonder that Anthelios - our high protection sunscreen range - is our most successful franchise in Australia because of the demand for the highest sun protection with light, non-greasy formulas. Word-ofmouth recommendation has played a huge role in our success in Australia, whether the trusted source is a dermatologist, pharmacist, friend or family member”. We constantly communicate and educate health professionals on the molecular technology used within our formulations, adds Zempel. “One of our most recent innovations relates to our discovery of the relationship between eczema and the bacterial eco-system of the skin. The less diverse the eco-system, the more frequent the flare-ups. Our most recent innovation in the Lipikar range includes a bacterial regulator, which has led to a doubling in sales of Lipikar Baume AP+ since its introduction”. Pharmacy professionals are also at the heart of La Roche-Posay’s success. “We keep in constant contact with the pharmacy floor through in-depth training programmes and formal educational updates. Our customers also 86

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have 24/7 access through our website, online tutorials and Q&As through social media because today’s savvy consumers are actively looking for solutions to sensitive skin”. Palmer’s Australia has three clear aims: to offer natural, effective skincare products at affordable prices, says David Haskard, General Manager. “As a key skincare brand in the naturals segment, we are constantly innovating. Our R&D facility in the US continually updates product packaging and ensures we use the latest technologies to help our products maintain continued appeal”. Palmer’s Facebook page has over 138,000 active Australian followers, says Haskard. “Our social media platforms play a great role, particularly in combination with print media and TV. Our core consumer target is women aged 25 to 49, but we also appeal to younger women with our lip care offering and older women through our anti-ageing face care collection. Even the most budget-conscious can enjoy face and body products that work and feel indulgent into the bargain”. Bio-Oil is Australia’s number one scar and stretchmark brand and the most recommended product by Australian doctors, says Tracy Symons-Murdoch, New Product Pipeline Manager, Consumer OTC Division, Aspen Pharmacare. “Clear, concise communication, coupled with a formula that works, builds our brand equity. In 2016, we will focus on bringing new consumers to the brand through Health Care Professional (HCP) endorsement. We have found huge usage compliance when Bio-Oil is recommended by a doctor, dermatologist, nurse, surgeon or obstetrician”. Bio-Oil covers all bases to drive consumers to store - advertising, training, attendance at HCP conferences, PR, sampling and continued communication with target markets. “We use more traditional forms of marketing - TV, print, PR and sampling - over new technology, and yet Bio-Oil continues to drive category growth. We do, however, welcome our brand ambassadors (the users of the product) sharing their experiences with their network, mainly through social media channels. In our view, bought media spend takes the brand to the general community, but personal recommendation based on experience continues to introduce new customers”. The stats stack up, says Emilie Mouline, Marketing Manager for Cosmetiques de France. “Bioderma products are recommended by 33,000 dermatologists worldwide, and are recommended by pharmacists and make-up artists in more than 80 countries. Our scientists work in close collaboration with French and international scientists

to identify skin concerns and work on the creation of new products. Twenty years ago, Bioderma was the first to use micelles outside the world of biology, creating a new skincare category with our Micellar Cleanser, a norinse cleanser suitable for the most sensitive of skins. The number one cleanser in French pharmacies, one bottle of Bioderma H20 is sold every three seconds around the world”. Bioderma is enjoying continued expansion in Australia, capitalising on its reputation as a leader in the derma-skincare category in Europe. “PR activity is integral to the brand’s success because we are not major advertisers. The professional (dermatologist) market is much harder to penetrate in Australia, so our core messaging has been through PR and social media. We have had significant success through influencers and media talking about the brand and its products, alerting consumers to the fact that Bioderma offers solutions for every skin problem”. Australian-based TriShave has become a cult brand for its 3-in-1 Anti-Rash Shave Creme, says Larisa Alexander, Founder and Director. “Customers come to us from all over the world to buy a year’s worth of supplies. They tell us it’s the best shaving cream and they no longer suffer from shaving rash. We interact with customers personally by phone, emails and social media on a daily basis. Word-of-mouth and recommendations by dermatologists have delivered success independent of popular market trends”. TriShave is currently working on a program to be launched later this year, together with a number of new products. “Many men say that TriShave 3-in1 Post Shave SPF30+ not only protects their skin from sun damage and dehydration, they tell us it’s the only product they are able to use. Product quality and effectiveness is our main market tool. Once you solve a consumer’s skin irritation problems; you keep them for life”. Natural Experts Most companies look out for the bottom line and we do, too, says Marcela Carrillo, Marketing Director, Europe & ANZA, Burt’s Bees. “But Burt’s Bees has a triple bottom line - people, profit and planet. You can’t have one without the other two. When we say we look after our own, we’re all-inclusive - our employees, our customers, our families, ourselves. And the environment, of course. Our ingredients - right down to the packaging - are simple, natural and responsible”. On average, Burt’s Bees products are

99 per cent natural, with over half being 100 per cent natural. “Our formulations support the skin with the nutrients it needs, and none of the chemicals it doesn’t. Whether customers are using one of our lipsticks, lip balms, body washes or facial cleansers, we want them to have a positive experience every time”. We listen to consumers across all major channels, says Carillo, from magazines through Instagram, emails and in-store communication. “When it comes to attracting new customers, we focus on the demographic we are aiming to target, and gain an understanding of what influences them, where their interests lie and what channels they consume the most. We then engage with them through earned and paid communication such as editorial, advertising, competitions and social posts. We have an affinity across the major demographics, depending on segment, but our new launches in lip colour have helped us to reach shoppers who did not consider the brand before”. Natio is a leader in offering prestige quality, naturally-based formulas at affordable prices that suit the Australian lifestyle, says Emily White, Public Relations Manager. “Our selective distribution policy, easyto-understand product presentation and superior service to retail partners and consumers keeps us ahead of competitors. Natio has achieved top ratings in the Michael Edwards Pharmacy Survey not only for sales performance, but also for in-store marketing, promotional service and quality staff training”. Natio’s diverse selection of products allows us to cater to a wide range of customers, adds White. “From the Young range for youthful skin prone to breakouts to the Ageless collection which addresses the first signs of ageing. Natio For Men is also one of the top-selling men’s grooming ranges in Australia Trilogy is recognised as a pioneer as one of the first brands to promote the benefits of Certified Organic Rosehip Oil, says Lisa Wilson, International Communications Manager. “We constantly monitor industry trends, research new ingredients and utilise new technologies. Loyal consumers stay with us for two main reasons - our products work and our core values align with their personal belief systems”. There’s also a clear shift in people’s buying patterns to brands which have a positive impact on the environment. “We were the first New Zealand skincare brand to become carbon neutral in 2007, and achieved NATRUE Natural Cosmetics Certification in 2012”. We don’t communicate just for the sake of it, says Wilson. “There’s so much information overload, a brand has to have something

Our selective distribution policy, easy-to-understand product presentation and superior service to retail partners and consumers keeps us ahead of competitors. Natio has achieved top ratings in the Michael Edwards Pharmacy Survey not only for sales performance, but also for in-store marketing, promotional service and quality staff training”.

Emily White, Public Relations Manager, Natio worth saying that people want to hear. Social networks have exponentially increased the power of word-of-mouth marketing, and the growth of mobile has given every brand the chance to have a ‘shop window’ in every pocket. The recent launch of our new Trilogy Age-Proof range brought a whole new audience to the brand. “The ‘talkability’ of the campaign was huge. Our #whatiknownow video has over 100,000 views on Facebook and 340,000 on YouTube. It struck a real chord with women of all ages, and the response has been incredibly positive”. Weleda has been a cornerstone of the natural and organic movement for more than 90 years, says CEO David Johnston. “Founded by Dr Rudolf Steiner, the forefather of biodynamic farming, the brand is a global leader available in more than 50 countries. We are still in the early stages of establishing the brand in Australia, but we recently increased our distribution channels. Previously, the brand was available in health stores and pharmacies but is now sold in major department stores and online.” With such a long heritage, customers trust Weleda and know that when we say ‘all natural’, we mean it. We grow our own plant ingredients where possible and work with over 50 farming cooperatives worldwide. Our commitment to being in harmony with nature resonates even more strongly with consumers today. We have focused on organic cultivation, biodiversity and fair trade since 1921. Our digital strategy gives us a great opportunity to reach audiences we may not have reached before to create a vibrant dialogue”. Neal’s Yard Remedies has been viewed as a leading player in organic health and beauty for nearly 35 years, says Jane Killingsworth, Head of PR and Social Media. “We were the world’s first health and beauty brand to score a perfect 100 score for ethics by the Ethical Company Organisation. One of our biggest pointsof-difference has been transparency in our supply chain, so that customer can cut

through the ‘greenwash’ to make informed decisions about what they put on their skin. Neal’s Yard is at the forefront of ‘green’ innovation, says Killingsworth. “Consumers want organic products which can achieve the same results as conventional cosmetics. We are committed to clinically testing new products. The scientific results for both Frankincense Intense Cream and Concentrate, for example, were outstanding in relation to wrinkles, radiance, skin elasticity and hydration”. One of the greatest advantages of The Jojoba Company is being Australian and growing our own crop on a farm in the Riverina, says Raj Ghatge, Head of Marketing. “We are world pioneers in harnessing the remarkable properties of jojoba. For example, our 100% Natural Jojoba + Rosehip Oil delivers all the vital nutrients to deeper layers of the skin, where rosehip oil cannot penetrate by itself. Our Natural Pigmentation Oil is a first in oil-based pigmentation products”. “Scientifically Validated Organic Beauty” is one of the trademarks of Antipodes, says Elizabeth Barbalich, CEO and Founder, and sums up our core essence. “Most people love the concept of organic skincare, but they still want results. New technologies in manufacturing help us to improve textures. But people are constantly telling us that product performance exceeds their expectations because we rely on science with pure objective results (in vitro), not subjective clinical trials. The Chinese market is new for us and didn’t exist two years ago, but is one of our fastest-growing demographics.” Ambiance dry shampoo is a unique offering in the Australian haircare market, says CEO Helen Sykes. “Available in five shades and applied with a brush, it covers grey roots, cleanses and volumises in seconds. Yet the formula is all-natural, alcohol and paraben-free and suitable for vegans. A cult product in the US, customers love the fact that Ambiance is refillable. Women have long been enthusiastic advocates, but we are attracting a larger number of men because Ambiance conceals thinning hair and bald spots”.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

trend

Above and Higher quality and new attitudes boost luxury and premium There’s nothing new about luxuries becoming necessities. Look no further than tea and coffee, once status symbols for the wealthy in the 18th century! Here we find out the true meaning of descriptors commonly used (and mis-used) for the retail beauty category. by Elisabeth King

he term masstige in cosmetics for mass prestige - and its close relative, affordable luxury, were coined at the turn of the millennium. It’s been 14 years since the Boston Consulting Group (BCG) pinpointed the ‘new luxury’, designed to appeal to middle market consumers. This new category was not to be confused with ‘old luxury’, warned BCG. It was aimed at the next tier down; the millions of households that make $100,000 and up. Citing now-standard reasons such as the increase in the number of working women, rising home prices and a strong desire by consumers to ‘reward’ themselves, the lead researcher noted that the biggest danger for brands was to find themselves victims of ‘death in the middle’. Not cheap enough to 88

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compete on price and not swanky enough to appeal to consumers looking for a high level of emotional luxury. Ongoing Evolution It’s an evolution that continues today. I was recently sent a new nail polish that claimed to be offering ‘massclusivity’ - a more recent name for prestige for the masses. Priced at $11.99 for a duo value pack, the key demographic was women aged 18 to 44, including mothers, businesswomen and young professionals who want ‘luxury premium products at affordable prices’. A well-trodden path once known as ‘accessible super premiums’ - goods priced at the high end of a category that generally isn’t expensive. Higher margin products, as consumers have broadened their definition

of what luxury means, centre on “Old Luxury Brand Extensions”. The entry level or lower-priced versions of goods that previously were only available to wealthy consumers, which have also been a core part of the retail mix for a generation. The New Premium Consumer (NPC) has been pushing the ‘prestige for everyone’ barrow for some time, usually selectively. It’s no news that people who buy expensive skincare, imported beers and designer bags also use private label supermarket products and shop at value retailers. What seemed like an inconsistency has become the norm as consumers’ buying decisions are guided by what’s important to them rather than their income.

Shifting Momentum Shifting attitudes that have translated to big business for fashion brands such as Coach and Furla and beauty and skincare brands which are more affordable, slightly younger and less intimidating than their higher-end counterparts. Designer fragrance brands have long been the cash cows of major fashion houses. But over the past few years, many fragrance brands have realised that while consumers want a premium offer, spending patterns and the values associated with luxury have changed. Some of the biggest names in the scent business have embraced the trend of smaller 30ml bottles and petite perfumes such as Coty’s My Little Chloés as a way of stimulating sales and hacking into 24/7 lifestyles. One of the biggest changes in the crowded luxury beauty market is the global trend of drugstores and pharmacies staking a major claim in the prestige beauty arena. In the US, Duane Reade and Walgreens, following its total buy-out of Boots Alliance in December 2014, have introduced beauty advisors. Priceline also has BAs in every store and the major Australian pharmacy chains have become major retailers of premium fragrances and exclusive make-up and skincare lines. Pam Danziger’s landmark book, Let Them Eat Cake: Marketing Luxury to the Masses, divided the luxury and premium market into three household income groups - the Super Affluents, with incomes of at least US$150,000 and up, the Affluents at between US$100,000 and US$149,999, and the Near-Affluents, at around US$75,000. Definitions that have stood the test of time as the prestige market in the US and Australia continued its growth cycle, boosted by the spending power of the Baby Boomers and Gen X-ers. Breaking The Rules Since the early Noughties, luxury brands have become masters at launching new products that extend their appeal while guarding the equity of the brand. Beauty and fragrance companies slowly introduce their latest products - first to select media, then celebs, then VIP customers and then social media. So by the time consumers can buy a bottle or jar, they view it as another luxury product, not just an affordable way to buy into the brand. Mainstream retailers have also changed the way consumers look at style and luxury. Fashion leads the way with tie-ins such as Target’s March launch of a new range by Jean Paul Gaultier. Priceline’s Models Prefer make-up offers the latest trends for smart prices to consumers demanding quality and service at every price level. An extension

of a more recent approach to the luxury attract ‘connoisseurs’. Lancôme has enjoyed mindset, whether consumers are buying cars, amazing success by re-positioning its Absolue franchise. In the lead up to Chinese New Champagne or cosmetics. The same level of service is on offer if they are buying the most Year, a raft of new supra luxury products expensive or most affordable product in the hit the shelves from Lancôme Absolue Silky Cream through La Mer Genaissance line-up. The big worry in the past was that serum, La Prairie Cellulaire Radiance Fuide providing more affordable products diluted Perfecteur Or Pur and a reformulation of a luxury brand. But today’s consumers are Chanel Sublimage. Estée Lauder extended more brand savvy and crave luxury not its Re-Nutriv Ultimate Diamond range with because it is beyond their reach or for its a Revitalizing Mask Noir in the first quarter own sake, but because it delivers a unique and Sisley launched Sisleÿa L’Intégral AntiAge in March. experience. Premium can Breaking the rules of learn a lot from luxury marketing has luxury brands have become true luxury brands become more common. on how to be Many high-end brands masters at launching new deemed ‘worth once believed that social products that extend the price tag’ to media was not putting their appeal...Beauty and increase market them in front of their fragrance companies share. Luxury ideal consumers. Now products have they realise that millions slowly introduce their three main pillars: of people talking about latest products - first to a story, a brand their brands online isn’t select media, then celebs, soul and relevance a wrong move because then VIP customers and as a must-have exclusivity is maintained then social media. So by item. Premium through their own the time consumers can brands also need high quality web sites, to project a similar advertising and the buy a bottle or jar, they profile: How can retail experience. view it as another luxury we build emotional In a recent study by product, not just an engagement to the Luxury Institute, affordable way to buy into charge a premium affluent women from price and what some of the world’s the brand. is the feeling the wealthiest countries consumer wants underlined the fact that the value of a luxury product is no longer that we need to provide. Rather than chasing Millennials en masse, solely based on market retail price but pride of ownership. An attitude that allowed premium brands should target the so-called newer, boutique brands to score as highly as HENRYs - High Earners Not Rich Yet. established luxury brands. The most popular Today’s version of Aspirationals, the key brands with US women are: Calvin Klein, challenge is not to over-rely on social media Ralph Lauren and Michael Kors which and gimmicks, but to create new reasons are on the lower end of the luxury price to be relevant. Premium is a state of mind, spectrum. Women don’t value them as highly not a price tag. Rather than seeking to be elitists, younger people with cash to splash as true luxury brands, but they buy more of are looking to brands such as Urban Decay, their products. A class-to-mass mindset that is also NYX Cosmetics and M.A.C to experience continuing to spur the beauty market. Ulta, what they value, who they are and how they the largest US beauty chain, is stocking take care of themselves. more prestige brands in a bid to take on Sephora. Many Australian pharmacies have also brought together prestige beauty brands such as Estée Lauder and Clinique to create diverse beauty destinations, offering luxury, dermatological, fragrance and niche brands from around the world. Premium has become the norm and there’s now a top layer, led by skincare, called Supra Luxury. Supra Luxury vs Premium Supra Luxury is all about experience. The top-of-the-pyramid skincare brands are again rolling out exclusive and pricey products to ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

marketing

Haircare on growth curve Value, innovation, personalisation by Elisabeth King

No one wants a bad hair day. Even the mature category of shampoo is on the upswing reports Research and Markets. Over the next three years, reveals the analyst, global shampoo sales alone are expected to reach US$25.73 billion. What’s behind this welcomed activity?

hree core trends are driving growth - herbal, dry and antidandruff. But other factors adding traction include product innovation, the demand for natural alternatives, the increasing concern of both sexes about their appearance and growing fears of the effects of pollution. E-commerce and more effective advertising from major players such as L’Oréal and Procter & Gamble have also helped to boost worldwide sales of hair products in all categories to US$85 billion a year.

New Meaning For Routine The most important message for retailers is that renewed vigour in the haircare market is being driven by many factors rather than one or two hot trends. Brands operating at all price levels are starting to promote haircare in the same way as skincare which has led to an upsurge in the demand for regimen collections. Using the right product as consumers age from shampoo through con90

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ditioners, styling and treatment products has more appeal than ever. What’s different this time around is that customers do not feel the need to buy everything from one brand and will cherry-pick across brands. Collections also make for a speedy shopping experience and establish an easy routine. Strong brands such as Pantene Pro-V and L’Oréal Paris find it much easier to tempt core fans to use a range of products which focus on different benefits from anti-ageing through innovative ingredients. Collections based on argan oil and keratin, for example, have become popular because they address two major needs through the entire range moisture and strengthening. Best-selling regimen line-ups such as L’Oréal Total Repair 5, Unilever’s Clear Scalp and Hair Therapy and TREsemme’s Youth Boost line-up, as their names suggest, enhance the wished-for results through every step. Natural and Dry Natural and organic haircare products have rejuvenated sales in pharmacies, supermarkets and department stores. In many countries the category is growing at five times the rate of the overall market, especially among Millennials searching for better-for-you products. But new technology and the higher-performance results of the new generation formulas are the key attractions tempting more consumers of all ages to switch to natural brands. Dry shampoos are one of the fastest growing categories, with sales up 10 percent in the US alone in 2015. Far from being the talcum powder clones of yesteryear, today’s dry shampoos feature new delivery systems and there’s been a strong shift to aerosol sprays which are easier to use and less messy. A growing number of brands at all price points are entering the sector, challenging

the dominance of leading brands such as Batiste. Dry shampoos for different hair colours are increasingly becoming the norm says Mintel, helping the category surge strongly to account for 4 per cent of the global haircare market. The convenience factor is no longer the only sales pitch as stylists advocate the use of dry shampoo to minimise daily damage from styling. In 2011, Self magazine in the US crowned Ambiance dry shampoo as best-in-class and the brand has achieved healthy distribution in Australia and Europe because it is allnatural and is applied with a self-dispensing brush. Available in five shades, including the versatile untinted No Tint, Ambiance Australia is expected to repeat the cult status the range achieved in the US because it also hides root re-growth and volumises the hair in addition to cleansing and is made with 100% natural vegan ingredients and is dermatologist tested. Changing Needs Personalisation has strongly impacted haircare. It’s long been difficult to find a shampoo that simply offers to cleanse but brands which show they understand women’s problems and offer solutions have forged ahead. Volume-adding shampoos once just fluffed out the hair, for example, but today’s volumising aids stretch from shampoos that really do produce the look of healthy hair through in-shower treatments from leading players such as John Frieda and thickening hair sprays. The changing needs of Baby Boomers are strongly driving innovation. According to Mintel, nearly 50 per cent of women aged 55 or more experience hair changes as they age and nearly 30 per cent are looking for different hair products to meet

interview such challenges as thinning and flyaways. Anti-ageing care isn’t only for older customers either, many Millennials are taking a proactive approach to keep their hair looking younger. Nearly 40 per cent of women aged 25 to 34 are already using antiageing haircare reports Mintel. More than 4.1 million Australians colour their hair at home says Roy Morgan Research and one in three visit the hairdressers in the average four week period. Colour processed hair, whether the aim is to hide greys or try a new shade, needs extra care to retain moisture and colour longer. Sales growth of protective haircare from shampoos through conditioners and styling products is already at an all-time high and is expected to continue to increase strongly as more women delay retirement and remain competitive in the workplace through their appearance. Hair colour has also moved from covering grey hair to choosing shades that reflect individuality from highlighting to ombre and pastel for the teen market. Just adding pigment is no longer enough. Formulas have to be moisturising and kinder to the hair shaft. Ammonia and peroxide-free have become major selling points - in salon and at home - and new technology will deliver superior products over the next few years as women worry even more about the chemicals they are putting on their heads. All of the top five home hair colour brands in Australia - L’Oréal (26% market share), Clairol (21%), Garnier (13%), Schwarzkopf/ Napro (11%) and Decore (2%) - are rising to the occasion as younger women aged 18 to 34 tie with the over-50s - 30 percent each - as major buyers of home hair colour in Australia, reports Roy Morgan. The leading demographic is women aged 35 to 49 who remain the most likely to colour their hair at home at 37 per cent. Twin Peaks – Hair Loss and Texture According to a recent Australian study by evolis, developer of the first scientifically proven OTC hair loss treatment in 20 years, 55 per cent of respondents over the age of 35 reported some degree of hair loss. It’s no news that older Aussies attributed hair loss to ageing but 73 per cent of 18 to 34 year olds reported that they had already suffered hair loss because of stress. A high proportion said they felt self-conscious about the problem yet 64 per cent said they had done nothing to remedy the issue. Although still a small niche, OTC hair loss products are expected to double or more over the next five years say analysts. The one-size-fits-all approach to family haircare is a thing of the past for many consumers. A mother, father and children can all have different hair types. Drugstore

chains in the US are training beauty advisors to help customers find the right haircare based on texture for all the family - from fine hair in mothers to curly for children. According to Shannon Curtin, former group vice-president for Walgreens, diversification is an area the retailer has been watching grow its haircare business. Some celebrities have made changing the cut and colour of their hair a weekly ritual but the major trend today is for consumers to be more concerned about the health of their own hair. Fashion still plays a part but healthy hair and scalps are more important. Yet with the continuing popularity of straighteners, curlers and hot

Natural and organic haircare products have rejuvenated sales in pharmacies, supermarkets and department stores. In many countries the category is growing at five times the rate of the overall market, especially among Millennials searching for better-for-you products. rollers, it’s never been easier to damage hair. Protection and damage control products and scalp masks and ranges are also sweet spots for the haircare industry as more consumers regard the top of their head to be as important as their face. Salon Style and True Innovation The availability of salon-inspired haircare in pharmacies and supermarkets has put pressure on the hairdressing industry. Both retailers have allocated more shelf space to brands such as TREsemme, John Frieda and Charles Worthington to allow customers to trade up, increasing profit margins while also providing value. Over the past five years, there has been a significant shift in mass as customers prefer premium and professionally-inspired brands. A recent example of how above-average pricing is winning consumer dollars is P&G’s bid to revitalise the Herbal Essences franchise by introducing the more premium Naked Collection line. Styling products are also on the upswing boasting an arsenal of ingredients designed to add more shine, create texture, protect against humidity and more. Sales of hair

Picture: Hair - Headquarters Artistic Team - Kingston, Surrey, UK. Photography - Trevor Leighton. Styling - Bernard Connolly. Make up - Cheryl Phelps Gardiner

sprays, gels and mousses remain strong but are flat lining in all major markets, including Australia. But multi-functional styling products are on a major roll with creams, gels, dry oils and sprays for use on damp or dry hair delivering smoothness, volume and protection in one easy step. With consumers more knowledgeable about ingredients, there’s a distinct move away from one use products. Going forward, more haircare products will be associated with health foods such as chia seeds and quinoa. New technologies and water-soluble ingredients that don’t weigh hair down will also intensify the ‘complete wellness’ approach from head to toe. New launches coupled with strong promotional activity are even driving mature categories such as conditioners with the incorporation of more restorative and repair benefits. Armed with smartphones and tablets to research, review and bone-up on ingredients, shoppers are looking for haircare products that really deliver what they promise. The new twist is that saving time and effort are just as important as superior results. True, not just perceived, product innovation is the wave of the future.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

my journey

Kerrie Moore – McPherson’s A national training manager in the cosmetics industry has very similar job specs to a financial planner.

chieving longterm success depends on careful planning, disciplined execution and consistent reinforcement of knowledge. In a competitive marketing landscape like the beauty industry, few know better than Kerrie Moore, National Training Manager for McPherson’s Consumer Products, that “walking the talk” is the hallmark of a successful trainer and requires considerable expertise and hard work with real customers. Moore traces her interest in beauty to her mother. “I was always an outdoors girl and loved spending time in the paddocks with my horses. But it was my mother who introduced me to skincare. She always took care of her skin and looked so youthful and beautiful that people would automatically say - Wow, is that your mother? – when they met her. After seeing an advisor at school and deciding I wanted to be a beauty therapist, I spoke to my parents about my career choice. They have a strong work ethic and my father said - OK, but you will have to earn and pay half of your tuition fees”. Facing the first major challenge of young adulthood, Moore took the train to Sydney and got a job working in a shop near the city. “It was a smaller version of Target. They asked me if I could help with stocktaking. I just said yes, even though I had no experience. It provided the money I needed to enrol in a beauty therapy course with Ella Bache”. The inspiring trainers Moore met at Ella Bache had a big impact on her development. “They were so thorough, caring and patient. I learned all aspects of beauty therapy but I realised that my great love was skincare. They encouraged me to look for jobs but I felt I was too young, so I applied for an apprenticeship at a salon in the CBD affiliated with Elizabeth Arden”. It was the late 1980s and the tiny salon in the Dymocks Building proved a major career springboard. “Anyone who was anyone in Sydney at the time was a client, so you can imagine how rigorous the training was. I attended TAFE, had an opportunity to spend time behind the department store counter learning all aspects of the cosmetic industry and signed up for many product knowledge courses. I was like a sponge and the experience provided an amazing grounding”. The beauty salon business went through 92

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an upheaval in the 90s. Instead of clients trying to fit in treatments with restricted opening times, many salons started to offer extended hours. “I moved to a salon in Bridge Street and we offered late appointments to customers. It was hard work with long hours; I had to do everything from facials and manicures to scraping wax off the floors”. Moore worked part-time after starting a family, employed by salons using some of the most storied names in professional beauty from Clarins to Payot. The biggest takeaway from the experience was increasing my interest in sales says Moore. “I enrolled at the Cosmetic Training Centre in Sydney to extend my skills. The director, Robyn Hackworthy, was one of those women you really want to emulate. She had worked for Estée Lauder and was an expert in every facet of the beauty industry from facials, manicures and fragrance to selling skills and advanced make-up techniques. When the coursework was complete, we were asked to list cosmetic companies we would like to work for Moore recalls. It was at that time I knew, I wanted to be a trainer and that’s how I got into the training side of the business”. Hackworthy was one of my most important mentors recalls Moore. “I studied and worked as a Trainer and Assessor at the Cosmetic Training Centre for four years from 2002. Robin took me under her wing and challenged me to leave my comfort zone. She taught me to be competent in all areas of the beauty business and I passed on the expertise to many students. We found jobs for all of them and I am particularly proud of the success of those for whom English was a second language. One of the most satisfying aspects of being a trainer is seeing people rise to the occasion and blossom”. Retail beckoned in 2006 when Moore joined Dr LeWinn’s as State Sales and Skincare Trainer. “I wanted a job with a reputable company and a brand I knew and respected. It was my first experience of working with pharmacy. I started on the promotional side and was involved with state managers. Again, I encountered mentors who helped to increase my knowledge. I was responsible for two states - NSW and Queensland - and honed my product knowledge working with the sales teams.

We trained 6000 BAs and pharmacy assistants a year”. Moore’s horizons expanded in 2009 when iNova Pharmaceuticals, owned by Valeant, acquired Dr LeWinn’s and the Dermaveen and Invisible Zinc brands entered the stable. McPherson’s Consumer Products took over the company in 2013 and Moore continued as the National Training Manager for Dr LeWinn’s as well as given the opportunity to work with many of McPpherson’s other leading skincare brands such as A’kin, and Trilogy. An important life goal is to learn something new from someone every day and develop a real passion for your brands says Moore. “Your enthusiasm is infectious to trainees. Building relationships with retailers is also vital when you are educating BAs and assistants from leading retailers such as Priceline, Chemist Warehouse, TerryWhite and Malouf Pharmacies. There’s such a wide variety of people of different ages and education levels working in pharmacy today from young girls entering the workforce to experienced sales staff who have seen it all. But I always advise each of them to take advantage of all opportunities and constantly update their knowledge”. The cosmetic business has certainly changed but much remains the same says Moore. “It’s still all about service and the quality of the retailers. Consumers have a lot of information today but BAs still have to possess buyer psychology skills to achieve success. Some people know what they want and need fast service. Others require time and patience before making a purchasing decision. Asking the right questions is as important as it ever was. The science behind today’s skincare is incredible and although many customers are ingredient-savvy, they still want to know which products are right for them - natural, cosmeceutical or therapeutic. No tricks, no gimmicks, just translating what can be very technical into everyday language”. Good training should provide measurable hard and soft improvements. Hard improvements can be measured in sales and productivity. Soft improvements include an increase in staff confidence and a stronger team attitude. “One of the most memorable experiences of my career involved a young woman who enrolled at the Cosmetic Training Centre and spoke little English at the time. She was very passionate and keen to learn. I had a lot of time for her because of her will to succeed and determination. She now works for a premium beauty brand and is very successful. That’s what I find so rewarding”.

beauty & the best

Touchy Feely

sharing the industry’s best in customer service

Consumers prefer the in-store experience for beauty and fragrance shopping, so says research conducted by a leading UK merchandising company. Kesslers International creates display solutions that improve consumers’ in-store experience, build brand activation and ultimately drive product sales. Music to our ears of course, and good to remind ourselves of the ‘touchy feely’ fact since much comment is shared about the ease of online shopping leading to a dearth of customers in store. Not true.

he research further highlighted that the beauty and fashion category was by far the most important one consumers want to experience in-store: when picking one product category, 35% of consumers say they want to experience beauty and fragrance in-store before making a purchase. Charles Kessler – Chairman Kesslers Interna-

Tasha Green Company: Arden Store: Myer, Melbourne, VIC In our current world that is often lead by technology, consumers are no doubt up to date with the latest science in skincare and certainly the latest on-trend products available in the marketplace. Our consumers are knowledgeable and well informed, as the world of cosmetics becomes a competitive market in getting the best sales opportunities over multiple forms of media. As a business one must be respectful of these avenues that the consumer uses to attain a desired product and indeed be a part of this world to remain relevant. I ask you though…. does this all sound a little robotic and impersonalised in a world where we expect so much more but have so little “me” time available in our busy lifestyles. I am proud to be a beauty consultant for Elizabeth Arden – a company enriched in heritage lead by an ethos where “To be beautiful is the birth right of every woman” – Elizabeth Arden. Our experience on counter indeed ensures customers are no longer viewed as consumers. They are beautiful, individual, strong women and indeed men who deserve individualised and personal service catering to their

tional and fourth generation family head of the company, comments: “This is because they are the most sensory categories, where purchases are largely focused on brand engagement and product experience. The beauty category is a completely different set of motivations compared to convenience or necessity purchases which many consumers are prepared to purchase online.”

own needs and lifestyles which are often as diverse as they are themselves. As an Elizabeth Arden Beauty Consultant we invite customers to join us and sit and take a moment to focus on their lifestyles, the needs of their skin and offer them a moment tailored just to them. Throughout the consultation, I use the latest technology with Advanced Diagnostic Tools such as the Moisture Checker, Skin Scanner or Foundation Matcher allowing the customer to feel confident that the decisions being made for their individualised skincare regime are based on fact. The customer is enriched through the experience of being able to feel each product and see the immediate changes for themselves before they purchase. Our follow-up service ensures that each individual customer knows that we are committed to achieving the desired results intended and that the point of sale does not complete the relationship with me as the consultant. The customer’s long-term results and feelings about the products are of utmost importance. Their needs will change over time and with different life experiences that bring stress or different needs to the skin. To ensure that level of service continues, we invite them back to experience the bliss of our New York Red Door Spa Facial Treatments. Nothing is more exciting than when an established relationship between a customer and myself evolves into a confidence, which allows me to introduce them to our world of make-up or

Esprit asked the Beauty Advisors what they do to create a ‘touchy feely’ brand experience in their store or on their counter.

Clearly, beauty brands that have a physical in-store experience will benefit from higher levels of brand engagement. Replenishment purchases online make great sense, but it is in a store, staffed by educated assistants, where the consumer wants to engage with beauty products and are open to experiencing new products.

fragrance. Invitations to national make-up events or launches of new product are arranged to allow the customer to learn tips and trends from experienced make-up artists. Knowing my customer allows me to individualise on-counter offers and GWPs that not only reward and treat, but enrich their experience with new products. This again allows our customers to experience product before purchase or cater for travel needs with generous size trials offered. A genuine belief in and desire to share the experience of our brand and all it offers should and will always be a priority. This focus of drive and sell is never an issue as it just happens as a result of the wonderful experiences each customer comes to expect. A moment of bliss and individualised care ensures that each customer leaves feeling “beautiful”.

my day at the Benefit counter saying “Beautiful, let me take you from now to wow!” I know how meaningful this is for someone who has had an amazing day or perhaps not such a good one. I see many girls, mums, brides to be… all giggling at me! I sit them down and reach for my ‘armoury’ of make-up and the transformation begins. Benefit’s unique now to wow technique allows the customer to see first-hand what our products and services can do, involving them from the very beginning. Creating a positive experience with the Benefit brand and our amazing quick-fix beauty products ensures they will always want to come back for more.

Rose Ann Dayag Company: Cosmax – Guerlain Store: Myer, Melbourne, VIC Claudia Sanchez Company: Benefit Store: Myer Sydney City, Sydney, NSW The first ever Benefit Boutique opened by founders Jean and Jane Ford in 1976 was a place where women would go to feel beautiful, comfortable and have fun. We aim to recreate this experience on our counters every day. I start

The ‘touchy feely’ part of the experience starts the minute the customer approaches the counter. A warm smile and greeting are the No. 1 priority when it comes to building rapport. The customer needs to feel genuine warmth before they sit in the chair as trust is a big part of allowing me to come into contact with their skin in either a skincare consultation or makeover. When the customer has agreed to take a seat for

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

beauty & the best application it is imperative that the greatest amount of respect is shown to sensitive concerns. The main part of any sale is to address the needs of the customer first, then continue with any product suggestions I feel will be advantageous to the customer’s concerns. I genuinely enjoy having customers in the chair and believe this comes through in my day to day operations. Guerlain skincare is exceptional in all ways and a privilege to work with so I find that easy to covey to customers. Adding a makeover to a skin consultation is always a good way to go above and beyond for customers as they get to experience our stunning make-up range and learn new tips in the process.

Sigita Evans Company: La Prairie Store: David Jones, Perth, WA The in-store experience for a La Prairie customer starts from the moment they arrive at the counter. We strive to ensure we make eye-contact with each and every customer and welcome them warmly. We then ensure we follow the steps of our service programme, Diamond Service, to ensure our consultation is consistent and follows our brand standards. Diamond Service involves an indepth consultation and trial of our beautiful product textures on the customer. This is followed with a variety of complimentary services for pampering on counter. Once the customer has made their first purchase, they are also offered a personalised facial treatment in the beauty room. Following each visit to counter, we follow up with a re-call service to ensure they are happy with their purchases and samples and product results. With the exceptional service we strive to give, it’s important to me that customers feel welcomed and looked after. All of it makes them feel like returning to the brand for more of this experience.

Tilly Tran Company: Lancôme Store: David Jones, Elizabeth St., Sydney, NSW To create a unique experience I always have the guest feel the texture and products during our consultation. I like to talk about the benefits and techniques for application while demonstrating it on the guest’s skin. During the consultation I always apply the products in the same order the guest would apply at home to reinforce the way it is used in order to help the guest recreate the same effect at home. My consultations involve building rapport and connection to create trust with my guest. Actively listening, speaking with confidence, touching and smelling the products are part of my routine to highlight a sensorial experience. I strive to understand what my guest is using currently, what she is now looking for and the results that she is hoping to achieve. Customising the experience is really important to accommodate for our diverse range of customers. The experience is always concluded with my guests feeling confident and comfortable with the products we have chosen, my guest has gained knowledge about Lancôme and what we have to offer. The experience should never end in store, our services are also beyond what we offer on counter - by adding her to our guest list is the perfect way for us to stay in touch and maintain loyalty by notifying her of any new product launches and special events. Samples are always a bonus, providing an opportunity for her to try a product she doesn’t already have in the comfort of her own home. I ensure my guests know me by name and always feel welcome to come back and visit my counter.

Loredana Festa Company: Lancôme Store: Myer, Sydney City, NSW As a senior member of the brand I have always enjoyed giving my guests the unique Lancôme

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

experience. I engage in building rapport and understanding her needs for which products she would use for different occasions. Demonstrating products is best for a guest to see colours and textures to feel comfortable in wearing the products. Accommodating, creating a relaxed environment and understanding one another is important to ensure that the experience is memorable. My consultations always involve my guest being seated, feeling relaxed and also giving my undivided attention. What excites me most is playing with colours, trialling textures, demonstrating tips and tricks and lastly to help my guest make the best choice of products to suits her needs. The experience involves a two-way conversation allowing the guest to express feedback of the products being used. I find it to be a great achievement that my guest is able to go home and use her products with confidence at her leisure. We also have a service were I add her as a member to the Lancôme guest list so all of her purchases are kept on our system linked nationally to all our department stores, this will also enable her to be notified of any new product launches, special promotions and invitations to exclusive events. I ensure that my guests are introduced to the Lancôme brand the best way possible.

Marc Edward Agency Beauty Advisors

Jordanna Hicban-Moss, VIC In 2016, the cosmetics marketplace is more competitive than ever. Customers are not only looking for the best quality products for their budget, but also a positive and memorable shopping experience. After several years’ experience as a beauty advisor in the industry, I believe that the best customer service comes from forming a connection with the customers. It’s easy to ask how someone’s day is or to offer a genuine compliment. It’s not just about making a huge sales pitch on the day, but providing information, having an honest transaction and making the customer feel special. By having a conversation, taking the time to demonstrate and explain products

as well as giving the customer the opportunity to feel the product, try it on and find appropriate colours suited to their needs, this increases the chances of purchase. Not many people will buy products without having seen or tried them in person first, and as the beauty advisor you are the first point of contact to demonstrate them. The better the initial customer experience, the more likely it is that they will return to your counter to purchase again. Customer loyalty should be highly valued.

Sanel Tabak,VIC One of the main reasons why I got into the beauty industry was because I’ve always loved finding the hottest/newest beauty products that not only work but are easy to use. As a beauty advisor I love introducing customers to new products that work and advising them on how to use new and innovative products that are easy to translate into everyday life. I love creating a luxurious high-end experience to all my customers from the first moment they walk into the counter ‘til the time they leave. Greetings are very important. I always love to greet customers on counter with a: ‘Bonjour madam, how are you today?’ and then engage in a conversation to get an idea of what they are looking for. Once we have built on that I love to bring my clients into a quick consultation whether it’s about make-up products, skincare or even fragrances and guide them from there. A typical consultation must be presented professionally and neatly. The ultimate luxurious experience must be given to the client, and product knowledge is key. Making your customer as comfortable as possible and offering luxury treatments such as hand massage using skincare products or a mini makeover showing eye make-up techniques helps customers understand beauty products. Following through the whole experience by handing the customer the bag of purchased items and offering VIP events/samples of new products personally and ending with: ‘Thank you for shopping with us today, have a lovely day’ reinforce that luxury experience that you can’t find anywhere else.

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Louise Buhler, NSW When on counter I always greet my customers warmly with a smile and say hello. This instantly helps to relax the customer. Always look at your customer and ask them how you can be of assistance, ask questions regarding their concerns and if they would like to sit down for a consultation. This gives you an opportunity to get to know your customer even better and hopefully build a long standing rapport. Ask the customer how their day is going; this can lead to learning more about the customer’s lifestyle. I like to show my customer the best products for their skin type and products that can save them time in their busy schedule. Have fun and really enjoy the experience, because your customer will return and the next time they come into store, they will more than likely ask for you. A friendly face, a great listener and an attentive consultant can make a customer’s day. Some appropriate samples, great products and a spritz of their favourite fragrance can leave your customer feeling pampered and important, which is how I give my customers an exceptional experience.

Suyin Wong, NSW I find my passion for beauty is infectious. Every time I spritz, I evoke a new memory or experience for my clients. All it takes is a smile and some charm. Having worked as a BA for MEA, I have found that finding a connection with your client is so important to not only establish a trust but to have them come back to you to be welcomed again, pampered again and to have the same fulfilling shopping experience. What I have found most rewarding about my job is seeing my clients’ reaction or when they trust my recommendation for skincare or fragrance. I like wearing a new image every day, from Hermes to Burt’s Bees no one day is the same.

Arianna Germanos Company: Momentum Promotions Town/City: Sydney-wide, NSW Creating theatre when selling beauty and fragrance is absolutely vital. Customers want the full sensorial experience – to be fully immersed in the product. Some of the best ways that I’ve learnt to create this over my years as a BA is to bring the product to life by inviting the customer to have a hand massage, mini make over or fragrance demonstration on the skin when they walk by. By doing this, the customer can touch, smell and feel the product while you explain the features and benefits, which is something that creates a very powerful platform from which to sell and simply can’t be replicated online. It’s essential to be prepared, so you should always have products close by. This way you not only give them a great sensorial experience but you can cross-sell, up-sell and capture the sale with ease. I like to have one feature product as well as 2-3 additional products for the customers to sample. In terms of a sales approach, I think it’s important to be yourself, don’t be fake or pushy and share your own personal experience with the product which gives the customer a chance to ask questions and interact with you. It’s these experiences that will keep them coming back to the counter, rather than shopping online.

confidence, wants and needs, but at Revlon they are all treated the same – like a best friend. Our Revlon Team is revved up to show our customers why Love Is On at our counter. We go above and beyond for each customer, from a warm and honest welcome with bright personality to understanding exactly what it is they’re after through active listening and establishing rapport. We sit our customers down so they feel welcome and not rushed and present our products verbally, visually and kinaesthetically to appeal to all types of learning. Also, we keep in mind that we all started with no experience so there’s no condescension in our customer’s experience – we are here to help. We offer instruction through demonstration that best suits their age, skin type and colouring for whatever occasion they need it for. It is through this experience that customers are more likely to buy more than one product to help complete their regime and achieve the same look as shown on counter. To end their visit we get our customers on file, so we can inform them when their favourite products go on sale as well as offer any samples of products we would recommend for them with no push or pressure into buying. Asking for feedback is a big part of success so that we know what is working and what could use more focused attention or a different way of thinking, so we also offer follow up calls to see how they found their experience and how they are enjoying their products. Our customers love treating themselves by coming in store to physically experience what Revlon has to offer and see what we can do for them and we are more than happy to help!

Samantha Ferguson Company: Revlon Store: Myer, Fountain Gate, VIC At Myer Fountain Gate, customer service has always been our main focus and it’s how we look at customer service at the Revlon counter that separates an experience with us, from that of standard. We understand that every customer is different with a different background of experience, knowledge,

Nana Liu and June Gong Company: Sisley Store: David Jones Town/City: Brisbane Team, QLD

customers’ shoes and ensure we create a wonderful shopping experience for them. Clients come to the cosmetics floor to enjoy the dynamic and exciting environment of the beauty world and to interact with consultants. The most important factor is client engagement and connection – they want to feel valued and experience the ‘personal and human touch’. It is important to make each client feel special and valued and provide a unique Sisley customer experience. In order to provide the best level of service we always offer a seat and invite them to sit down and relax into the world of Sisley. We always ask open ended questions in order to find out a client’s needs and personalise their skincare, colour and perfume around their individual lifestyle. Our clients come to us in store for the ‘oneon-one’ experience and we like to pamper them by providing a relaxing hand massage, make up or mini facial treatment. This ‘touchy feely’ approach really works with Sisley and represents the true phytocosmetology and aromatherapy aspect of the brand. The beautiful textures and scent of each product takes each client on a sensorial journey as their senses are stimulated through smell, touch, feel and sight. Sisley uses the very best quality ingredients while guaranteeing effectiveness and safety in every formula. After a client experiences the results they’re able to achieve they are impressed. After using Sisley products for a few months, many clients look and feel years younger therefore it is exhilarating to work for Sisley and be able to make such a positive impact on people’s lives. In QueensPlaza we truly want each client to leave feeling amazing and with the best advice and products to enhance their beauty. We extend the ‘touchy feely’ aspect to all our follow-up and after sales service too so every client feels truly special and like a VIP. Here at Sisley we always work together to deliver a high quality of luxury service. Experiencing is believing and no client leaves Sisley without feeling relaxed, pampered and energised. Our customers’ well-being and satisfaction comes first before any sale and 100% client satisfaction and experience is our goal.

In order to provide the ‘touchy feely’ experience at Sisley we always place ourselves in the

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

brand news

what’s new in

COSMETICS skincare PERFUMERY Rimmel #InstaFlawless

Rimmel introduces #InstaFlawless, a perfecting, radiant skin tint with SPF15. More than just a primer, this complexion-enhancer helps perfect and protect skin, visually erasing signs of fatigue and giving a natural-looking radiant glow. It primes, unifies and brightens skin tone on application and helps to care for skin. The lightweight moisturising formula leaves skin hydrated for up to 24 hours. After just seven days’ wear, eight out of ten women* thought #InstaFlawless Perfecting, Radiant Skin Tint made their complexion look more even leaving it with a radiant glow. Wearing it alone gives a radiant finish, or under foundation it boosts the wear of make-up. The two shades have been developed to suit an array of skin tones: #06 Light/Medium for lighter skin tones and #07 Medium/Dark for olive to darker complexions. Rimmel London #Instaflawless RRP $13.95 is available at Priceline, Priceline Pharmacy, pharmacies, Chemist Warehouse, Target, Kmart, BIG W and selected Coles and Woolworths from April 2016. *tested on 121 woman aged 19 to 35 who applied once a day for one week.

Bold Metal brush Real Techniques’ Bold Metal Tapered Shadow – part of the silver eyes range, this high performance brush is densely packed and precision cut, making it the go-to brush for blending shadow into the crease and eyelid. RRP $39.00. The sleek gold, silver and rose gold metals of the Bold Metals Collection, combined with the highest-grade synthetic brush fibres, give them the softest, most luxurious feel to date from the range. Real Techniques are experts in designing relevant make-up tools - all brushes have ergonomically weighted handles engineered for optimal comfort and control to ensure precision application, ie: making it easy for the customer to achieve a great result. Available now at Priceline stores nationally.

Revitanail super serum Ultra Hydrating Serum from Revitanail is a revolutionary nail treatment that helps repair and transform dry, brittle nails and cuticles prone to flaking and splitting. The formula is enriched with two types of millicapsules that contain the super antioxidant Vitamin E (white pearls), as well as regenerating Jojoba and L22® (purple pearls), which are clinically proven to provide intense hydration for restored moisture and increased nail flexibility. Free from Formaldehyde, Toluene and Dibutyl Phthalate. Scented with coconut and comes in a premium bottle and pump dispenser for easy application. Used alone or as an everyday serum over nail polish. On counter April 1st, RRP: $19.95.

AERIN adds Mediterranean Honeysuckle Aerin Lauder has been inspired by the fragrance of flowers and azure sea for her latest fragrance: AERIN Mediterranean Honeysuckle. It blends a combination of sweet Honeysuckle and sparkling Grapefruit for a sense of luxury and calm, evoking lush flowers and shimmering beaches. Grown in the warmth of the Mediterranean sun, sophisticated Italian Bergamot is paired with Mandarin Oil and Grapefruit to impart an effervescent citrusy glow that sparkles alongside Bourgeon de Cassis for an added green, tingling succulence. The sheer femininity of Lily of the Valley and lush Gardenia glistens with the sweetness of Honeysuckle blossoms and builds to a sleek and sensual richness of Jasmine Sambac Absolute with a warm, silky embrace of Ambrox with Musk. AERIN Mediterranean Honeysuckle EdP Spray 50ml, $165.00; Body Cream 150ml, $85.00; Body Wash 225ml, $65.00 and Bar Soap (Limited Edition) $35.00. Available now at David Jones and selected Myer.

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Aromatherapy Co. The Aromatherapy Co Mother’s Day collection includes four gift sets, all available at David Jones stores. Naturals Mother’s Day Wild Iris Hand & Nail Cream RRP $22.95 (seen here). Naturals Mother’s Day Wild Iris & Peony Home Scent Gift Set RRP $18.16. Therapy Mother’s Day Velvet Plumeria & Lily – Soy & Natural Wax Candle RRP $44.95. Therapy Mother’s Day Velvet Plumeria & Lily – Gift Set RRP $39.95.

Bourjois’s beautiful face Bourjois Paris’s mission is to create clever products that are feminine and simplify beauty. Its new foundation is a perfect fit being a modern multi-tasker. Bourjois City Radiance foundation features key benefits for a modern lifestyle: an antipollution complex, SPF30 and radiance-boosting pigments. Target consumer is city-dwellers for whom it is especially important to protect the skin against pollution which increases the damaging effects of UV rays. With an SPF30 sun protection factor and UVA protection (PA+++), City Radiance is a lifestyle choice. The fresh water flower fragrance adds a feminine touch to enhance application. There are six shades providing a broad range, from pale Rose Ivory to warm Golden Sun. RRP $29.00 - available at Priceline from mid June.

Vava voom hair powder Textured volume and vava voom oomph is what ‘make Big Dust’ is created for. The weightless, texturising powder amps up the volume and adds grip for that on-trend secondday-hair feeling. It adds the textured touch for fuss-free volume. ‘make Big Dust’ is designed to maximise oomph and minimise the floppy factor, for all hair types. The key ingredient is silica silylate which grips strands and pushes them apart for weightless volume and serious staying power. To use, simply sprinkle a small amount directly onto roots and work through to mid-lengths with fingers. The result is touchable volume and hold that can be re-worked throughout the day with a simple scrunch of the hair. If the style starts to fall a bit flat, a quick tousle is all it needs to bounce back to life. It’s also perfect for adding the wowfactor to lifeless ponytails and topknots. Just a little dab, then a soft tease before pulling it back. RRP $21.95, available at Hairhouse Warehouse stores.

brand news Aveda body polish

Grown hand care Grown Alchemist has a limited edition for Mother’s Day - Hand Wash and Hand Cream twin-set. Formulated with nourishing botanical extracts, this luxurious, hydrating pair contains: Grown Alchemist Hand Wash in Sweet Orange, Cedarwood & Sage - 300ml and Hand Cream in Vanilla & Orange Peel - 300ml. A certified organic hand care set from Grown Alchemist to thoroughly cleanse and deeply nourish hands. The gel hand wash contains active skin softening ingredients to leave skin thoroughly cleansed and refreshed. Follow with the non-greasy hand cream containing moisturising active botanicals to naturally soften and soothe undernourished hands and cuticles. On counter: 25th April 2016, RRP $49.95, at David Jones and Myer.

Pretty Natio Natio’s collection of Mother’s Day Gift Sets are packaged prettily with offerings from the Aromatherapy, Wellness, Orange Blossom and Spa collections. The gift sets are designed to create a day spa experience at home. From fragrant body washes, rejuvenating scrubs and luxurious body butters, the sets are presented in quality cosmetics bags or beautiful keepsake boxes, complete with a printed gift card. The gifts include Natio Aromatherapy ‘Classic’ Gift Set, RRP $14.95 combining Lavender and Rosemary Hand and Nail Cream 75ml, Nail & Cuticle Rescue Oil 15ml. Natio Aromatherapy ‘Lovely’ Gift Set, RRP $19.95 pairs Lavender and Rosemary Hand and Nail Cream 75ml with Cocoa & Mint Foot & Heel Balm 75ml. Natio Spa ‘Divine’ Gift Set, RRP $19.95 combines Woman Eau de Toilette 40ml and Spa Heavenly Hand Cream 90ml. Natio Spa ‘Precious’ Gift Set, RRP $29.95: Spa Hydrating Body Soap 130g (in box), Spa Pep-Up Body Cleanser 210ml and Spa Ultra Hydrating Body Lotion 250ml. Natio Notebook Orange Blossom ‘Beloved’ Gift Set, RRP $29.95 is a trio of Orange Blossom Body Wash 250ml, Orange Blossom Hand Cream 90g and Orange Blossom Body Lotion 250ml. Natio Wellness ‘Caring’ Gift Set, RRP $29.95 pairs Wellness Body Scrub 450g with Wellness Body Butter 240g. Natio Wellness ‘Brilliant’ Gift Set, RRP $39.95 is a bumper pressie of Wellness Body Lotion 240ml, Wellness Shower & Bath Gel 275ml, Wellness Body Scrub 450g and Wellness Hand Cream SPF15 100ml. Available from Myer, David Jones and selected pharmacies now.

Beautifying Radiance Polish joins Aveda’s Beautifying body range of aromatic skin treats. The formula uses mineral-rich salt crystals to comfortably polish away the surface cells while velvety plant oils melt into skin, nourishing and replenishing the skin. The Beautifying aroma is one of the earliest fragrances in the Aveda collection. “Certified organic bergamot’s smooth, but sparkling citrus note is complemented by the uplifting herbal freshness of certified organic rosemary and lavender,” says Guy Vincent, Head of Aveda Pure-Fume™ Aroma. “The final aroma is seamlessly balanced, inviting the guest to feel as beautiful as the aroma.” RRP $59.00, 400ml, on-counter 1st May.

La Mer customises perfection La Mer’s new The Perfecting Treatment helps perfect tone, texture and translucency – bringing skin back to its beautiful best. The ultimate complexion treatment, this silky-gel instantly creates a delicate glow while transforming skin over time for translucency and an ageless appearance. Infused with Soft Focus Filter Technology, The Perfecting Treatment works cosmetically to instantly diffuse light for a multi-dimensional radiance. Soft focus technology has the ability to optically blur the appearance of pores, fine lines and imperfections; used in this formula, this treatment helps create clear, flawless skin – the goal being an ideal canvas. Here’s some of the ways your customer can customise this luxurious silky balm. Apply before moisturising to create a luminous and glowing look. Apply after a favourite La Mer moisturiser for a velvety soft-focus finish. Smooth on before foundation and make-up application for a perfect primer. At night, apply after moisturiser and mask as a final step to awaken with beautifully glowing skin. RRP $320.00, 50ml. Available 3rd April at selected David Jones stores and Mecca Cosmetica.

COFFEE, ANY BODY? Fired by the notion of having a skincare energy boost like you get from your morning coffee, but without any chemicals or synthetic ingredients, Maggie Zeng co-founded a natural beauty skincare company - Sweetheart Body. When she fell pregnant with her first child, she became increasingly concerned about the limited natural skincare options available to her. Working in collaboration with a chemist of over 20 years skincare experience including working for Estée Lauder, Maggie and her husband worked to solve common skincare concerns with the best ingredients possible – and without the usual additives. The result? Sweetheart Body has launched a range of coffee scrubs that are 100 percent natural, vegan, and are made from 80 percent organic ingredients – and they have a gourmand aroma. Sweetheart Body Manuka Coffee Body Scrub’s antibacterial, anti-inflammatory and anti-fungal properties will help eczema. Grapeseed Coffee Body Scrub is a great option for those looking to tighten skin, fight ageing and add a moisture kick. Anti-bacterial coconut coffee body scrub helps scars, cellulite and stretchmarks. Each scrub also contains naturally occurring Vitamin E, a powerful antioxidant with anti-inflammatory and healing properties, designed to protect skin from environmental pollution and help prevent premature ageing. With potent ingredient lists, each inclusion in each body scrub serves a specific purpose. From olive oil to sea salt, the natural and organic ingredients work together to deliver cleaner, clearer skin that is left glowing. RRP $17.95 (200g) – currently available online at www.sweetheart.com.au.

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

brand news

Tiny trio Chloé presents a new trio in the My Little Chloés collectables. This season, the sensuality of Chloé Signature Eau de Parfum and the tenderness of Roses de Chloé Eau de Parfum are joined by the new, fresh and delicate, Chloé Signature Eau de Toilette, a floral composition that combines an infusion of white roses. The 20ml pocket-sized flacons are adorned with pretty little bows, each olfactory variation expressing a different facet of the rose, the iconic flower of Chloé perfumes. Presented as a trio, against a chic backdrop, these miniature fragrances are also available individually or as the set combined in a white embossed box. The 20ml perfumes sold separately are RRP $45.00 and the set of three 20ml perfumes is RRP $120.00. Available at selected Myer, David Jones and independent pharmacies nationally from 24th April.

Paradiso Azzurro Roberto Cavalli Paradiso fragrance is joined by a variant called Azzurro – the floral aromatic fragrance is described as a luminous celebration of the beauty of the Mediterranean coast. Louise Turner - a perfumer at Givaudan - drew inspiration from a vivid mental image: a radiant flower blooming by the sea. The opening accord is reminiscent of the Mediterranean breeze: a touch of citrus brought by a sparkling zest of bergamot mingles with lavender top notes. This heady aroma blends in with the sensual fragrance of jasmine petals. The floral heart note balances innocent jasmine. The root notes of Cypress wood and Cashmeran add a warm and luxurious dimension and a lasting trail. Supermodel Edita Vilkeviciute embodies the fragrance in the advertising visual. RRPs: EdP 30ml, $80.00, 50ml, $110.00 and 75ml, $140.00 with Body Lotion 150mls, $40.00. Roberto Cavalli Paradiso Azzurro is available from April 2016 at Myer, David Jones and selected pharmacies nationally.

Dolce Rosa Excelsa Dolce Rosa Excelsa follows the floral tradition initiated by Dolce. It captures the boldness and the pure spirit of the multifaceted rose flower, with the essence of fresh petals in bloom. The most fascinating of all flowers, the Rose is an ancient symbol of love, beauty and romance. It has a delicate yet powerful presence, combining innocence and sensuality. Iconic, timeless and unique, the rose is a recurrent motif seen throughout Dolce&Gabbana’s runway collections and inspired the creation of this new scent. Complementing the unique White Amaryllis signature of Dolce, Dolce Rosa Excelsa introduces a new and distinctive Rose heart. This Floral Fresh Floral scent opens with a brightly-coloured, sweet-smelling explosion of Neroli leaves and Papaya flower. These notes dissipate

ESPRIT AUSTRALIA APRIL/MAY/JUNE/ 2016

Arden Green Tea twist

Grateful candle Circa Home poses the question ‘what are you grateful for’ and delivers a Floral scented candle and room fragrance collection in response - Honey Flower & Sandalwood. As warm and inviting as a hug, Circa Home gratitude candle is designed to remind us of everything we’re grateful for. Cherish those you love by enriching the senses with a creamy blend of honeyflower and sandalwood, cooled by fresh cucumber and vanilla. Top notes are Dewy Cucumber, middle notes are Red Rose, Wild Flowers and Osmanthus and at the base there’s Sandalwood, Light Musk and Patchouli. Classic candle, RRP $32.95. Fragrance Diffuser, RRP $42.95. Electric Wax Warmer, RRP $39.95 and Scented Soy Wax Melts, RRP $9.95. Available from April 11th for a limited time only at David Jones and selected boutiques.

into a floral bouquet of White Water Lily and White Daffodil. The heart of Dolce Rosa Excelsa seduces with two delicate and noble rose notes. Used for the first time in perfumery is the African Dog Rose. With its purity and softness, it adds a charming richness to the crisp petal signature of Dolce. This rare note is combined with the enveloping, intense femininity of the Turkish Rose Absolute. With its deep pink flower, the Turkish Rose Absolute unveils a sensual and elegant character when paired for the first time with the African Dog Rose. This floral heart is counterbalanced by the background of warm musky notes. Along with the complex accents of Cashmeran and Sandalwood it leaves a sensual trail of light woods, earthy tones and piquant spices in the base. Dolce&Gabbana Dolce Rosa Excelsa EdP 30ml $81.00, 50ml $107.00 and 75ml $146.00. Available at Myer and David Jones.

Elizabeth Arden Green Tea Nectarine Blossom fragrance is said to capture the feeling of biting into a juicy nectarine on a balmy summer’s day. The nectarine fruit is reminiscent of summer and here it is blended to give a refreshing, effervescent and flirty aroma. A burst of invigorating energy sparkles in the top notes with the brilliant nectars of peach and apricot, fresh bergamot and exotic fruits blend with the purity of green tea vapours. At the heart juicy nectarine is drizzled over a bright floral bouquet bringing femininity. The base note is soft musk. The collection comprises: EdT Spray $39.00 and Body Cream $25.00. Available 15th May.

Botanicals by Ecoya Launched in 2011 with a collection of six soy wax fragranced candles, the Botanicals by Ecoya range has been re-introduced in cheerful new packaging that better reflects the bold, beautiful bouquets inside. Re-working the classic Botanicals by Ecoya fragrances into new vessels and packaging, the collection features bright, contemporary cartons and crisp white vessels. The Botanicals offering is available in a new botanic jar, mini botanic jar, reed diffuser, hand cream and soap, in five core fragrances. The fragrance combinations use both floral and plant blends that are quintessentially Australasian, with combinations including Jacaranda & Plum, Coral & Narcissus, Banksia & Bergamot, Midnight Orchid and a new addition, Oriental Lily & Patchouli (a previously Limited Edition fragrance, returned to the core collection by demand). Like its big sister brand, (Ecoya), Botanicals by Ecoya uses only botanical bases and 100% natural soy wax with cotton wicks. The body-care collection is hypoallergenic and free from Parabens, Sulfates, Propylene Glycol and artificial colours.

Aztec Segment and item list as defined by Aspen Pharmacare, based on the AU Grocery & Pharmacy Scan Combined Data within the Hand & Body Skin Care Database. This is based on 12 months of AU Grocery & Pharmacy Scan Combined Data, AU Grocery & AU Pharmacy Data to 17th January 2016

brand news

Bio-OilÂŽ is Australiaâ&#x20AC;&#x2122;s No.1 selling scar and stretch mark product.

Available March 2016