esprit issue 49 July 2016 by esprit Magazine Australia

THE IN-STORE MAGAZINE FOR RETAIL BEAUTY ISSUE 49 JULY 2016 ESPRIT MAGAZINE AUSTRALIA

49 JULY/AUGUST/SEPTEMBER 2016

MARKETING Millennial Fever… it’s justified when it comes to beauty

HOT BUTTON ISSUE Planning a career path in cosmetics or beauty

KNOW YOUR OWN BUSINESS

RETAIL BEAUTY NEWS Loving the animations in store, the step up in hands-on service, genuinely new innovations, trusted traditional trading, true points of difference – get the retail beauty industry’s news HERE

Brows Magically Transformed!

Introducing the comprehensive & foolproof collection: 9 products in up to 6 shades that instantly solve every brow dilemma.

CHOOSE A KISS

REVLON SUPER LUSTROUS™ SHEERS COLLECTION A subtle kiss of colour, with ultralight essential oils for a smooth, moisturising feel. For a love that’s sheer bliss—in 10 shades. CHOOSE YOUR SHADE REVLONANZ.COM HALLE BERRY WEARS NEW BERRY SMOOTHIE

CHOOSE LOVE

...thought for the retail day

Being choosy!

I’m fascinated by the influence the choices we make have over the way our life unfolds. You make a choice to make a small change or take a certain course of action and it can be enough to pivot your life into a whole new direction that opens up an array of new choices to be made. I see choice as giving birth to opportunities. The decisions we make play a big part in the story of our life. So be mindful of what you choose! Add in the ‘Sliding Doors’ effect – where your choice is intercepted by outside influences…such as going to take the lift and the doors close and you miss it…or not, as the case may be…and your life course is totally changed in that split second. What drives a choice? Is it that a decision has to be made? You simply have to choose between doing something and not doing something? But then there’s the extraordinary thing of an idea. Where does an idea come from? It slips into our consciousness and becomes a thought. If it’s a good idea, it’s a pleasure to explore. If it’s a bad idea it has no business to pop into our heads, but it does and we have to deal with it. Choosing not to do something is as powerful as taking action, and can be a tough decision. Tune in to your gut – it’s pretty reliable. If it doesn’t feel right, it’s probably not right. In my role on esprit Magazine I am involved with a welcomed, never-ending flow of interviewees - people connected with the beauty business. And I do hear a story or two. It’s always fascinating hearing about their choices. Why they decided to create a beauty brand. Why they chose a certain course in retail. What drove them to take a particular role? I was chatting with Rhys Williams – founder of the new Gilded Cage cosmetics company. His background is mining. His defining moment when a new choice was born in his head came when he was in an underground mine in The Czech Republic. He heard a bit of creaking going on and he thought “hmmm” … “if this collapses, I’ll be no more”. Time for a change thought Rhys. But how do you go from mining to creating make-up and a cosmetics company? He thanks his mother’s fashion magazines and a fascination for protection of what is dear to you. “The Gilded Cage is the place where you protect what is most important to you. Our brand will continue to promote individuality and to not have to look like someone else. Our promise will be to nurture, highlight and promote the many ways a woman can be beautiful,” he says…and we’ll tell you the rest in the October issue of esprit. The effect of Ali Shoraka – GM of YSL, making a choice to celebrate the brand’s edgy direction driven by Paris, brings a creative first to esprit Magazine this issue. You’ll see what I mean as you start to turn the pages. It’s literally a double whammy! And then there’s new brand Baldy, for bald heads and Trefiel lacey sheet face masks. Innovations galore that all came about through a miracle of an idea driving the recipient to make a choice, and then some more. In the creative world of retail beauty as we seek to make our businesses successful and are faced with decisions don’t be held back by a fear of making mistakes. See mistakes as building blocks that educate. They are something that you won’t do again, therefore they have taught you something. Make friends with mistakes, I say, so they are useful to your growth, not to be laboured over, but learned from. We’ve seen Richard Branson make some humdingers of mistakes but has it diminished the sparkle in his friendly eyes, or stopped him trying something new again…oft times in public? Not that I’ve noticed. Nor is he embarrassed. Whether you’re a Beauty Advisor in your local pharmacy creating a customer event to treat your customers, a managing director spear-heading a new company culture, or ‘just someone’ with an idea, once you’re comfortable with your research and data and you then have big choices to make, pause, percolate, choose, then power into it with the passion is deserves, if your gut gives it the go-ahead! If not, ditch it and move on. Here’s to your tell-tale tummy, it’s right to be choosy!

Andrea Ferrari Managing Director EMAIL: andrea@esprit-magazine.com.au MOBILE: 0410 067 966

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

Who’s writing for esprit magazine Elisabeth King Winner of the beautydirectory Star Award for Outstanding Contribution to Beauty Journalism 2012. Elisabeth is one of Australia’s leading lifestyle and business journalists and contributes regularly to leading newspapers and magazines in Australia and the UK. She has an economics honours degree from University College London and is a three-time winner of the CTFA annual beauty writing award on “The Business of Beauty”, and has won a CTFA award for writing about men’s grooming. In 2001, Elisabeth co-wrote the best-selling book – Secrets and Lies – All You Ever Wanted to Know About Beauty. She was the inaugural Australian winner of the Jasmine Award in 2003, an international award for excellence in fragrance journalism. She is the grooming editor of Men’s Style, the beauty editor of House & Garden and Reader’s Digest Health Smart magazine and columnist for beautydirectory.com.au

Kate Morris

adorebeauty.com.au Beauty junkie and e-commerce veteran Kate Morris, founder and CEO of adorebeauty.com. au, had her inspiration to start an online beauty store in 1999 at the age of 21. Today adorebeauty.com.au attracts more than 2 million visitors per year and has over 4000 products. Kate was awarded the Telstra Business Women’s Award for Innovation (VIC) in 2014, and was also Telstra’s Young Businesswoman of the Year (VIC) in 2010.

Mary Zavaglia An authority in all facets of beauty reporting, commentary and direction, Mary is both an award winning beauty journalist and hair stylist. During her career she has interviewed some of the most elegant stars including Australia’s Nicole Kidman, Naomi Watts, Miranda Kerr and Kylie Minogue as well as Hollywood stars such as Julia Roberts, Courtney Cox, Andie MacDowell and pop princess Fergie. Mary has built a reputation as the expert who will try anything once for the good of her readers. She investigates, questions, trials, travels and then reveals all.

Accord Australasia LTD Accord is the national industry association for the Australasian hygiene, cosmetic and specialty products industry representing the full range of products from luxury cosmetics and fragrances to industrial specialties. In keeping with the strong scientific basis of this industry, Accord also adopts a principled, evidence-based approach to policy inputs and representation with governments.

AINSLIE WALKER Ainslie has worked with brands such as Selfridges, Harrods, Harvey Nichols, The Refinery and Gentlemen’s Tonic in the UK. In April 2014, she was recognised in Australia for her contribution to Fragrance Journalism, receiving a Jasmine Award for Best Blog 2014. Ainslie is available for spa, fragrance and retail consultancy, product development and fragrance journalism. www.ainsliewalker.com.

Contents esprit magazine australia

THE IN-STORE MAGAZINE FOR RETAIL BEAUTY ISSUE 49 JULY 2016 ESPRIT MAGAZINE AUSTRALIA

49 JULY/AUGUST/SEPTEMBER 2016

july/august/september 2016 MARKETING Millennial Fever… it’s justified when it comes to beauty

HOT BUTTON ISSUE Planning a career path in cosmetics or beauty

KNOW YOUR OWN BUSINESS

Brows Magically Transformed!

Introducing the comprehensive & foolproof collection: 9 products in up to 6 shades that instantly solve every brow dilemma.

As the dominant force in the category of eyebrow couture, Benefit Cosmetics is poised to lead the brow revolution into new territory with what’s being hailed as the biggest global beauty launch of the season. A nine product wardrobe of technologically advanced eyebrow products which prove that great-looking brows aren’t exclusive to the genetically blessed. The extensive collection includes major innovations and hero products for every brow type and concern. “To ensure all bases are covered, we had to come up with high-performance formulas, specially designed tools and mistake-proof shades”, says Danessa Myricks, Benefit’s Director of Product Innovation, based at the brand’s HQ in San Francisco. Benefit’s new Brow Collection will be available from Myer stores from July 22nd.

8 INTERVIEW

Benefit Cosmetics’ new Brow Collection reinforces the brand’s global authority. Elisabeth King speaks with Benefit’s Director of Product Innovation, from brand HQ in San Francisco – Danessa Myricks.

10 HOT OFF THE PRESS

YSL’s Big Beauty Night Out sets the scene for esprit’s coverage of all the high points, activities, awards, innovations, facts & figures, behindthe-scenes with brands and retail detail that’s relevant to all of us working on counter, in store, at HQ and in the field!

86 IT’S YOUR BUSINESS

Joel Maloney - Managing Director of The Defectors, a digital marketing, social media and web development agency based in Sydney chats with Yasmin Border about the heartland of digital/ social media and tells us what some of the priorities are – where to ‘play’ and why. And we spotlight the Napoleon Perdis Cosmetics Partners’ Business Masterclass sharing how the company proactively provides support for its business partners.

out early that the cosmetics industry is an ever-expanding, ever-changing business that welcomes people who are innovative and have confidence in their own ability.

92 HOT BUTTON ISSUE – A career as a BEAUTY ADVISOR

BAs are the face of the company or the brand and a high level of engagement with customers is a non-negotiable. As more companies channel increased resources into education and training, the buck doesn’t stop there, especially in an era where employees want more career support and recognition of their skills set. We talk to major brands about their initiatives and programs to encourage career progression from the counter to corporate roles.

96 TREND - Overnight Success

Demographics, innovation and research reinvigorate the night skincare market writes Elisabeth King.

98 MARKETING - Millennials

In cosmetics and beauty, Millennials are a major force in driving the category and the trends.

89 ACCORD

100 BEAUTY & THE BEST

National Sales Manager Nicci Herrera M: 0426 826 977 E: nicci@esprit-magazine.com.au

90 LOOK GOOD…FEEL BETTER

103 BRAND NEWS

Digital and Social Media Manager Yasmin Border E: info@esprit-magazine.com.au

91 MY JOURNEY – Vivienne Hess

ESPRIT MAGAZINE (AUSTRALIA) Managing Director Andrea Ferrari M: 0410 067 966 E: andrea@esprit-magazine.com.au

facebook.com/ EspritMagazineAustralia espritmagazineaustralia.com.au Mailing address: 25 Cove Street, Birchgrove NSW 2041 Design: design culture M: 0413 413 345 E: info@designculture.com.au Subscription rates $132.00 per annum (Aus) $167.70 per annum (NZ) $205.20 per annum (Int) All rates are inclusive and AUS$. Articles that appear in Esprit Magazine may not be reproduced without permission of the publishers. The opinions expressed in Esprit are not necessarily those of the publishers. Andrea Ferrari Pty Ltd ACN 602410784 Issue 49: ISSN 1449-8018 Printed by Pegasus Print Group Building B, 1A Bessemer Street, Blacktown, NSW 2148 For printing enquiries contact: Saurabh Arora Corporate Account Manager, Pegasus Print Group P: 0433 839 043 E: sarora@pegasusprintgroup.com.au

Australia is the only advanced economy which regulates cosmetic ingredients in the same way as mining ingredients or highly hazardous chemicals used as explosives. ACCORD says it’s time to reform cosmetics regulation.

Dry July initiative

“What’s in it for me?”… I’ll show you! Esprit asked the Beauty Advisors how they convey ‘what’s in it for her’ to the customer. Is demonstrating on your client what it looks like or feels like, the most compelling way?

And there’s more…new products line up for shelf space.

Vivienne Hess, National Sales Manager - Department Stores for Jurlique, found

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to esprit magazine’s online newsletter for insights, competitions, sales tips. Go to: espritmagazineaustralia.com.au

Join the esprit magazine

Australia facebook community for beauty industry insights facebook.com/espritMagazineAustralia

hot off the press

Raising Eyebrows

Benefit’s new Brow Collection reinforces global authority by Elisabeth King

Eyebrows have been ‘in’ from ancient Egyptian times to the present for good reason. They are the chief indicator of emotion and expression, and speak louder than any word from the lips. Few beauty brands know this better than Benefit, globally recognised as the Brow Authority. One of the fastest-growing cosmetic companies in the world, Benefit has been shaping brows for over 30 years, but the introduction of its Drop in Now Brow Bars in the early Noughties pioneered the Golden Age of the Eyebrow. With hundreds of Brow Bar locations around the world, Benefit is the undisputed world leader in the category. In 2012, the company set a new Guinness World Record for The Most Eyebrow Arch Services Performed Within a 24-hour Period Around The World. Iconic products such as Brow Zings and Gimme Brow have become two of the biggest-selling prestige brow products worldwide. On The Cusp of An Explosion Over the past few years, the buzz about brows has intensified to fever pitch. Many attribute the runaway trend to the Cara Effect, a nod to British supermodel Cara Delevingne, whose full brows have spring boarded the look to high fashion glam. As more and more women followed suit, eyebrow products started to bring in big dollars for the beauty industry. Eyebrow make-up sales soared 34 per cent in the US in 2014 to represent 11 per cent of total prestige make-up purchases. In the UK, brow products have become the second-fastest growing make-up category. An upward spike that is also tracking strongly in Australia, where Benefit shape approximately 17,000 brows a month and retail over 1000 Gimme Brow products a week. We’ve seen nothing yet, says Beth Glancey, General Manager of Benefit Australia. “The brow market is on the cusp of an explosion. At present, there are a lot of players in the market who offer only one or two products, but none are producing a full range. Within the next five years, we believe that brow products will outstrip mascara sales. About 23 per cent of women currently buy brow products, but we 8

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are confident that will increase to 80 per cent within two years”. The desire for groomed brows crosses generations. Younger women want fashion-forward defined brows and for older women fuller brows equal youth. The popularity of bolder brows has resulted in the launch of numerous brow-specific products in both the mass and prestige ends of the market, but there’s been little true innovation for years. Today’s beauty shopper is more sophisticated and demanding than ever, and consumers are more than willing to trade up to achieve the results they want.

Biggest Global Beauty Launch of the Season As the dominant force in what’s known as eyebrow couture, Benefit is poised to lead the brow revolution into new territory with what’s being hailed as the biggest global beauty launch of the season. A nine product wardrobe of technologically advanced eyebrow products which prove that great-looking brows aren’t exclusive to the genetically blessed. The extensive collection includes major innovations and hero products for every brow type and concern. “To ensure all bases are covered, we had to come up with high-performance formulas, specially designed tools and mistake-proof shades”, says Danessa Myricks, Benefit’s Director of Product Innovation, based at the brand’s HQ in San Francisco. Benefit’s new range was a lengthy three years in the making, and Myricks played a pivotal role. An internationally-recognised makeup artist, educator and author, she has worked with leading music labels such as Jive, Sony/BMG and Motown and a laundry list of celebrities from Madonna to Britney Spears. A key presenter at global trade events such as The Makeup Show, she also works across print, video and television in the US and internationally. On her first visit to Australia for the preview of the Brow Collection, Benefit’s biggest-ever launch, Myricks says that the new range was planned to cement the brand’s ownership of the brow make-up category. “Eyebrows are the trend of the decade. The success of Gimme Brow really showed how much potential for growth there is

FOR IMMEDIATE RELEASE

NEW!

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Right: Danessa Myricks Benefit’s Director of Product Innovation Below: Hannah Terrett Benefit National Brow Artist in Australia Far right: Benefit’s Brow Collection – pure magic!

Benefit’s N to-use bro confiden solve her transform brows, ba dilemm

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in the market by selling millions of products worldwide. We decided to go back to the drawing board and concentrate on what women really wanted from eye brow products. As a make-up artist, I know the tips and tricks but the average woman doesn’t”.

our, cut and style for the hair does. Talking of colour. Another big concern we discovered is that many women are afraid of choosing the wrong eyebrow colour, so the new collection deals with that fear, too. Choosing the right shade is as important as the shape. All the new products are numbered according to colour range, so customers can mix and match products without worry. If someone is a number three in one product, they can buy the same shade in all the others”.

In-Depth Research Reveals What Women Want Benefit conducted extensive research to discover women’s main concerns about eyebrow products, says Myricks. “Our main objective Robust Training Backs Versatility was - How can we make things easy, whether women have skimpy Filling in the blanks in brows is the job of the Precisely - My Brow or hard-to-tame brows. Some women find powders are the answer Pencil, says Myricks. “It’s super-thin and offers precise control to to their needs, while others find pencils scary. The reason we have easily create hair-like strokes. The High Brow & High Brow Glow launched such a large range was the result of speaking with women highlighters come in two colours to give a lifted appearance to the of every ethnicity, age group and style preference. The ideal brow eyes for a more wide-awake look. For women with shape is different for every face, so the new collecThe new brow highlighted hair, in particular, who need a neutral tion allows women to create a bespoke look to suit their face”. shade for brows - not too dark/not too light - 3D collection is BROWtones Other major takeaways of listening to customis a subtle shimmer gel that adds diso versatile mension. Thinning brows are a major problem for ers were practical, adds Myricks. “A huge 96 per cent of women said they wanted a 24 hour waterthat we know women of all ages, and the keratin and soy proteins proof format. So that’s why we came up with Kain BROW VO! conditioning primer make brows we will be BROW, a cream/gel brow colour with a specialist appear heavier and fuller with regular use. We’ve brush that lasts for hours. Most women don’t want even given the best-selling Brow Zings a facelift to spend a lot of time on their brows. They don’t with new packaging and an updated brush with a have to with Goof Proof Eye Pencil, a brow-filling brow dilemmas better grip”. and shaping pencil that delivers the right shape in for Australian Hannah Terrett, Benefit National Brow Artist seconds”. in Australia, is as committed to brow perfection as customers. Benefit doesn’t expect consumers to buy all nine Myricks, and has worked for the brand for over 10 products, unless they want to, says Myricks. “Duryears. “Danessa is second to none as a brow expert ing testing, we showed women what the products could do for their and inspiration, and the Australian team is gearing up for its most brows, and many chose an average of three to five. The collection is robust training program ever. The new brow collection is so versatile basically a wardrobe for each occasion. For more casual days women that we know we will be solving even more brow dilemmas for Ausmight choose Ready,Set,Brow, the 24 hour invisible shaping and settralian customers. We have a predominantly younger customer base ting gel. It doesn’t flake or lose hold all day and can also be used as at the moment, but the new range will allow us to cater for women aged 18 to eighty. Benefit has become even more serious about the final step in a brow routine. Gimme Brow, the brow volumiser, is a great option for a more defined look”. brows, if that’s possible. A strong message we’re primed to build on”. The new brow range takes its cue from hair technology, says Benefit’s new Brow Collection will be available from Myer stores Myricks. “Beautiful eyebrows transform the face, just as a good colfrom July 22nd.

solving even more

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

Mecca Cosmetica’s Strand Flagship Store

Mecca Cosmetica celebrated the opening of its new flagship store in Sydney’s The Strand Arcade in early June. Magazine editors, beauty editors, fashion designers and make-up artists were in attendance and Mecca’s founder, Jo Horgan, hosted the evening. “We had been wanting to open a Sydney flagship for Mecca Cosmetica for the past few years and felt it just had to be in the CBD,” explains MECCA Brands Founder and co-CEO Jo Horgan. “Location is everything, especially in Sydney, and I have long loved The Strand Arcade. It became a waiting game of sorts, until we found the perfect space in which to create the ultimate Mecca Cosmetica store experience for our city-based customers. Our new location is spacious and filled with natural light – and so worth the wait!” With flagships already established in Melbourne’s South Yarra and Perth’s Claremont, Sydney is the only true CBD Mecca Cosmetica flagship location. The beautiful new space sits on level one of The Strand Arcade in a premium location overlooking George Street with high-fashion neighbours including Dion Lee, The Corner Store, Scanlan & Theodore, and Bassike. Designed by architects Meacham Nockles McQualter, the 200-metre-squared

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space was formerly a ballroom and today heroes elevated custom fittings providing the next level of luxury shopping: think vintage light fittings, marble floors, and brass finishings. “We say ‘air and space breeds beauty’ and the size of the store, the heritage architectural foundations, and the natural light affords that beauty,” adds Horgan. The Strand flagship offers the strongest line-up of products in any Mecca Cosmetica environment. There is a dedicated Trove space for niche, discovery brands on the rise. The beautiful Perfumeria offers an extensive line-up of exclusive luxury brands including Frederic Malle, Byredo and Francis Kurkdjian, a complete range of fragrances, and a specialist Fragrance Concierge to assist and inspire the customer. Bespoke fragrance joinery punctuates the space, including a custom-designed fridge to store the Le Labo collection at the perfect temperature. There’s also a custom-designed skincare consulting space and a strategically located artistry area that catches the most flattering natural light in which MECCA’s Colour Specialists conduct makeup applications (redeemable with purchase). A true beauty Mecca and an oasis in the heart of the CBD.

9. 1: Jo Horgan, centre, and the Beauty Team and Advisors 2: Pam Routley – Coty, Nicci Herrera – esprit Magazine, Gavin Blackburn – Coty and Andrea Ferrari – esprit Magazine 3: Bobbi Brown’s Carolyn Scott with MECCA Brand Manager Hannah Heineke 4: Marita Burke – MECCA’s Head of Brands and EGPR’s Elise Garland 5: Hair and make-up artists: Michael Brennan, The Artist Group’s Jo Sinclair, Darren Borthwick, Linda Jeffryes, Andy Chung, Noni Smith 6: Tomorrowland Group’s Gary Saunders with Alias Creative’s Ali Newling 7: InStyle’s Hayley D’Onofrio, Jo Horgan and Grazia’s Sara McLean 8: Vogue Living’s David NovakPiper and Stephanie Darling – author/beauty journalist 9: Jo Horgan and The Australian’s Glynis Trail-Nash

Esprit Magazine promotion

The Light Fantastic Sydney hosts YSL’s biggest beauty night out by Elisabeth King

Change is the only constant at YSL’s Beauty Night Out extravaganzas around the world. Following similar lavish events in Paris, London and Tokyo, Sydney played host to the largest big-ticket party of them all for the fastestgrowing Top 10 beauty brand worldwide. Held on April 14th in the city’s landmark Town Hall, the iconic 19th century facade was lit up for the glittering occasion in glowing pink. Boasting 1200 attendees, the scale of the party not only surpassed those of the French, British and Japanese capitals, it was the largest beauty event ever held in Australia, says Ali Shoraka, General Manager, YSL Beauté and shu uemura Australia.

YSL is the one and only young edgy luxury beauty brand with a lot of aspirational and technological advancements. Our customers, key influencers and beauty advisors are very excited about this unique positioning, says Shoraka. “The event was open to a few lucky consumers. More than 6500 YSL fans registered to attend and more than 1000 YSL fans lined up for the 750 complimentary tickets at David Jones and Myer city stores. The desire to attend was so intense, both department stores revealed that the queues stretched around the block and rivalled the length of those normally seen at Boxing Day sales. All of the tickets were given out within 28 minutes”. The new product launches in the spotlight were the 12 new shades of YSL’s bestselling Rouge Volupté Shine Oil-in-Stick, one of the most Instagrammed beauty products in the world, and Nuit Blanche, the latest addition to the global smash-hit fragrance, BLACK OPIUM. Contemporary, edgy and luxurious is

the dominant trend for launch events, and the guest list has to match when brands reach out to Millennials and social media. “The list of VIPs had to be in sync with YSL’s positioning”, says Shoraka. “Gemma Ward, YSL brand’s VIP guest from LA headed the pyramid of 300 key influencers. Also in the mix were famous locals including model Samantha Harris, Sydney Swans player Tom Derickx, TV host Erin Holland, fashion dynamos Alexandra and Genevieve Smart, and the most influential bloggers, vloggers and YouTube stars from Chloe Morello to Sara Donaldson”. Music is the soul of any YSL party and Flight Facilities and GG Magree, the hottest DJs in town, kept things buzzing as guests thronged around the YSL Bespoke Cocktail Bar, and lined up for lipstick engraving and makeovers from the brand’s elite make-up artists. Black Opium Nuit Blanche even scored its own playlist in true YSL’s edgy spirit. From a marketing perspective the event delivered with flying colours, says

Shoraka. “The immediate feedback was amazing. So many people in Asia and Europe were interested that the global conversation on social media platforms exceeded well over 30 million. Two TV stations covered the proceedings and we clocked up 30 mentions in print within the first few days”. The sales uptick was instantaneous, too, adds Shoraka. “In the lead-up to Mother’s Day, the Black Opium family achieved a number four ranking. In the week after the event, Black Opium hit number three, its highest ranking ever. Lip sales have experienced huge growth, led by Rouge Volupté Shine, and are driving YSL’s entire make-up category. Call it the Cara Effect. The face of YSL’s lip product franchises is British supermodel Cara Delevingne, who is as famous for being the queen of selfies as she is for her trendsetting eyebrows”. The good news doesn’t end there and other products are benefiting from the party’s halo effect. “Our latest release, YSL Le Cushion Encre de Peau, is being hailed as the most wanted cushion foundation of the moment”, reveals Shoraka. “It certainly lives up to the title in Australia. We sold out within nine days and had to introduce a waiting list which is growing by the hour. Millennials love YSL’s edge and the scarcity factor has made the brand even more desirable”. Read on for your fix of YSL edginess and pick of the party pix!

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1: YSL Team 2: Come on in to our party! YSL Team 3: Christine Burke – L’Oréal Luxe Communications Director and Ali Shoraka – YSL General Manager 4: Donna Player – Merchandise Director, David Jones with Ali Shoraka and Sophie Kalofonos – General Manager Beauty, David Jones 5: Christine and Ali with Andrea Ferrari – esprit Magazine 6: Tess and YSL BA, Panda 7: Chloe Morello – leading beauty vlogger/bogger and Miss Wen – blogger 8: Sarah Ellen – digital influencer 9: Carissa Walford – media presenter 10: Tim Ross – actor and his wife Katrina 11: Monika Radulovic – Miss Universe Australia 2015 12: Tess Hartley 13: Ali with supermodel Gemma Ward 14: Tess uses Rouge Volupté Shine Oil-in-Stick 15: Samantha Harris – model 16: Renae Ayris – beauty business owner 17: Carmel Hamilton – Chronicles of Her

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Lancôme celebrates

Juicy Shaker

Juicy Shaker, Lancôme’s truly innovative new lippy, was never going to make its debut quietly. It’s colourful, fun and genuinely a ‘first’ – a sure-fire candidate for an all-singing, all-dancing launch. General Manager of Lancôme Australia, Ed Holmes, hosted Sydney’s media and influencer set at floating Harbour venue, The Island, to celebrate the launch of Lancôme’s Juicy Shaker lip colours. As the sun began to set over Sydney Harbour, guests departed the shore on a private catamaran bound for a fun evening familiarising themselves with the new lippy. Upon arrival, guests were treated to bespoke cocktails. In esprit Magazine reports we don’t usually go into the food and drinks side of the launch but this time it’s relevant. The cocktail flavours were each designed to match the playful colours of each Juicy Shaker lippy: Apri-Cute, Mangoes Wild, Berry in Love, Cherry Symphony, Lemon Explosion. True innovation in lip colour is rare. “Lip colour has long been driven by fashion trends and shades,” says Lucy Bradshaw Marketing Manager, Lancôme, presenting to guests at the launch. “Lancôme is hitting the market with the first cushion-style lip colour.” With Juicy Shaker Lancôme has re-invented the product wheel with a biphasic infusion oil. Phase 1 features four oils which fuse to the lips for shine and nourishment. Musk rose oil soothes and regenerates, sweet almond oil leaves lips supple, cranberry oil protects and restores with antioxidants and Omega 3 and 6, and peach kernel oil softens and nourishes. Phase 2 adds concentrated pigments, says Bradshaw. “Sheer pops of colour but no stickiness. The intensity is adjustable, too. Juicy Shaker allows women to build up their lip coverage, just like their foundation.” While Juicy Shaker may well shake up the codes of make-up in 2016, this new lip launch doesn’t come without a truly iconic history. Echoing two emblematic Lancôme products, Juicy Shaker takes us back in time as we remember the Shaker, one of the fabulous bijou lipsticks imagined by the brand’s founder, Armand Petitjean. Created in 1946, when cocktails were 20

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2. 3.

making their mark as symbols of glamour everywhere, with an avant-garde silhouette, it inspired the name and the concept of Juicy Shaker. Secondly, Juicy Shaker has found inspiration in none other than Lancôme’s Juicy Tubes, the iconic gloss which changed the rules of make-up in 2000 with its fresh approach to lip colour, ease of use and zesty fragrances. On counter now. Juicy Shaker RRP $34.00. Available nationally at David Jones and Myer and selected pharmacies.

1: Ed Holmes – General Manager, Lancôme with the Juicy Shaker Beauty Models 2: Juicy Squad, digital and social media influencers: Lily May Mac, Li Chi Pan, Rachel Brook, Chloe Morello, Sammy Robinson and Michelle Crossan 3: Models - Samantha Harris and Yaya 4: Juicy Shaker promotion 5: Natalie Lucas - Luxe with Love with Nikkia Joy – beauty blogger 6: Eligible Guys About Town: Edward Bailey, Micheal Brown - Rescu, Sam Wines and Steven Christopher Bailey 7: Alfred Sinn – Indulgence magazine, Lucy Bradshaw - Lancôme and Richard Sun – Indulgence magazine 8: Sampling Juicy Shaker 9: The Juicy Shaker Lancôme Team

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Rimmel renews moisture

Rimmel London introduces Moisture Renew Sheer & Shine Lipstick, a brilliant addition to the Moisture Renew Lip Collection. With Rimmel London’s introduction of Moisture Renew Sheer & Shine Lipstick, the brand brings customers an energy shot of moisture and fresh colour for the lips. It is a moisturising lipstick with a translucent, luminous, vitamin-enriched colour. Putting it in context: Moisture Renew Sheer & Shine joins Rimmel’s Moisture Renew Lip Collection, which also stars Moisture Renew Lipstick for a hydrating surge of rich, full-impact colour. With two vibrant looks to choose from - sheer and hyper-saturated - there’s options for two types of customer or two different moods: when she craves a dose of colour adrenaline and/or a healthy looking, feel good finish. Sheer & Shine is for when she wants to play it light. A vitamin-enriched gloss-in-a-stick that moisturises lips, the result is a radiant touch of juicy colour and energising shine. Moisture Renew Sheer & Shine lipstick offers a palette of six beautiful shades: from

lush pinks, bright coral, cherry red and chic neutrals, all with a glassy, light-catching sheen. The formula is buildable for greater intensity. Bringing it all to life, Georgia May Jagger - the Rimmel beauty - shows-off the Moisture Renew Lip Collection in the TV and print advertising campaign. The scene: in an adrenaline-fuelled world of colour and style, Georgia is joined by two teams of girlfriends. Each team exemplifies one of the high-energy lip looks. A playful face-off ensues: sheer shades versus rich, saturated hues. $13.95 each, they are available from July 2016 at Priceline, Priceline Pharmacy, Chemist Warehouse, Target, Kmart, BIG W, selected pharmacies and selected Coles and Woolworths. What’s in it for me Pomegranate Sterols - help to hydrate and

philosophy’s infusion of air philosophy skincare is taking inspiration from the benefits of fresh air. The brand invites customers to take a deep breath - “a breath of fresh air for your skin”. There’s a new face cream and eye cream. Let’s gen up on the brand’s so-called clean air technology as this is a crux of the formulation. Barley plays a big part in this formulation, here it is photosynthesized barley leaf extract which works with an anti-oxidant complex to neutralise all free radicals…that includes the ones caused by pollution and daily aggressors. Thus providing an anti-pollution effect. Also used is barley (leaf) extract which creates an oxygen reservoir to deliver oxygen to the skin on demand. It is rich in cholorophyll. The effect is to energise the skin, promoting a feeling of health, freshness and radiance. Glycerin is a tried and trusted humectant – effective in instantly improving skin hydration levels and rebalancing natural glycerol levels in the skin. Bisabol is the fourth mention-worthy ingredient – well known for its ability to soothe the skin. Both the face cream and the eye cream are lightweight, oil-free gel-creams infusing skin with oxygen to keep it hydrated. The face cream quenches dryness from the first application. Skin over time improves in softness, looking fresh, healthy and radiant. Pores and imperfections are less noticeable. Oxygen levels are boosted and skin feels protected, less sensitive and stronger. The 60ml pot is RRP $50.00. The eye cream improves under-eye puffiness visibly after one week of use. Clinical results from a self-assessment study with 42 women aged 20-35 after eight weeks, twice-daily use found 83% said they saw brighter, well rested eyes, like they got a good night’s sleep. RRP $45.00, 15ml tube. Available 30th July.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

condition lips and enhance their barrier function. Marine Filling Spheres - these are composed of two biopolymers (chondroitin sulfate and collagen) known for their hydrating and film forming abilities. Hyaluronic Filling Spheres - microspheres of hyaluronic acid act as tiny sponges, absorbing water to smooth out lip lines. Vitamins A, C and E - help care for lips’ delicate skin. Mango Butter - is renowned for its deep moisturising and anti-oxidant properties.

hot off the press

Burt’s Bees Bulletin

BB Cream Launch…where make-up meets moisturiser. Burt’s Bees introduces its first BB Cream to the Australian market with SPF15 and an array of skin-loving benefits, all in one. Currently rolled out in David Jones, Myer, Priceline, Big W and selected pharmacies, the multi-tasking formula offers instant, lightweight coverage as it firms and conceals, visibly reducing the appearance of fine lines and wrinkles. What does the BB in BB Cream mean? Beauty balm, blemish balm, blemish base - it depends who you ask. The Burt’s Bees BB Cream has nine ways to help skin look and feel flawless - naturally. Suitable for all skin types, the Burt’s Bees multi-tasking formula is created with natural mineral pigments to give you a natural glow. These mineral pigments instantly even out your skin’s tone, providing sheer, lightweight coverage, so your natural beauty can shine through. Another key ingredient is Noni extract – known as a nourishing relative of the invigorating coffee bean, this unique ingredient offers a citrusy, pick-me-up for skin, leaving it feeling soft and supple. There are two shades that have been developed for the Australian market to fuse with a variety of beautiful skin tones from light to olive. Built to enhance skin’s natural beauty instantly, this unique natural formula moisturises, visibly firms the skin, evens out the skin tone, and reduces the appearance of fine lines and wrinkles. The BB Cream is Burt’s Bees believes that the primary benefit. built with a natural a balanced skin cycle starts Burt’s Bees has dewith ensuring the skin is fulveloped a true colsunscreen to help ly moisturised and hydrated. our + care product protect delicate As well as this, it is importhat gives a natural skin from the tant to ensure that the skin lightweight coverharmful effects of is protected from the free age to perfect the sun exposure. When radical damage caused by look, along with the sun. The Burt’s Bees nine clinically provproducts work with BB Cream delivers skin en care benefits so your skin to nourish quenching hydration from we no longer have powerful natural moisturis- and protect, the result to sacrifice the care is skin that is both ers to keep skin soft, smooth of our skin for our and healthy-looking. For coverage needs. balanced and radiant. Burt’s Bees’ first face colour So, how should cosmetic, they didn’t stop there. The BB this game changer be applied to the skin? Cream is built with a natural sunscreen to Burt’s Bees recommends applying the prodhelp protect delicate skin from the harm- uct in the morning after cleansing. When ful effects of sun exposure. When products applied with fingers this will naturally conwork with your skin to nourish and protect, ceal without the cakey look of a heavy founthe result is skin that is both balanced and dation. The product should also be applied radiant. liberally 15 minutes before sun exposure. Burt’s Bees has been offering distinctive Traditional colour cosmetics are developed with the skin’s final appearance as earth-friendly, natural health and beauty

care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. No parabens, phthalates, petrolatum or SLS and no animal testing.

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#TotalBae by Napoleon Perdis Move over Make-up Maestro – time to share the counter with a young Miss. Napoleon Perdis very proudly introduced Sydney’s beauty media to his oldest daughter, Lianna Perdis welcoming her as the creator of a capsule collection of cosmetics for girls - #TotalBae. Napoleon stood aside for his daughter saying it was timely that the younger generation of his family could represent the business. The Perdis family moved to Athens last year for the four daughters to live and learn their Greek culture, having spent the previous 11 years in LA. They’re relishing in the “opinionated, hand-gesturing, talkative” colourful city of Athens. During the period of transition the girls observed the different cultures and told their father it was cool. The idea of a cosmetics collection reflecting the cool, empowerment of being ‘global’ girls, came to Lianna as the key driver of new product development. Tapping in to neighbouring Italy with its dominance in colour cosmetic development – 38% of the world’s colour cosmetics come out of Greater Milan – the four products are on trend and high quality. “Our aim with Napoleon Perdis cosmetics is to be there for the customer,” says Napoleon. “With just 24% of our business in department stores across Australia, the brand is strong in independents, with 1200 pharmacy/independent stockists and 85 concept stores, with a further 10 planned this year. There is a huge programme rolling out to the Northern Territory and regional Australia. The customer is channel agnostic. She just wants you to be available. If she wants natural, we’re there for her; if she wants an eyelash application, we’re there for her. I don’t want any of our staff to judge anyone on age, religion, race or colour. I want them to just translate her needs to products and services. “We are very aware that Gen Z and the Millennials are the highest influencers across the world right now, and growing. And then the women aged +50 with high disposable incomes and behaving more like 30 year olds. As a brand we have to understand these segments, be true to our product and be authentic. We are a family business. All ages in our family are involved in the business. “When young girls are ready to wear 24

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1: Napoleon with Sophie Monk 2: The Perdis family 3: Andiana Chidiac, Lianna and Amy Maree Comber 4: Emanuel Perdis with Lianna 5: Lianna with Jackie Frank – Publisher at Pacific Magazines and Napoleon 6: Own It! mascara 7: Gloss It! lip gloss

make-up we have a range for them,” he says. It’s called #TotalBae, but if Napoleon was left to his own devices it would have been called Total Babe. Lianna brought the relevance to her age group in enlightening dad that although the word really IS “babe”, on social media the young girls use “bae”. He got it, and stepped back. Lianna takes over the story: “#TotalBae took on a life of its own within the Napoleon Perdis cosmetic company. Working with the product development team in Athens I said I wanted to include an emoji. This is where the product names: ‘own it!’, ‘gloss it!’, ‘hide it!’, ‘use it!’ were born.” Own It! mascara: natural plant emulsifiers condition lashes while allowing for even application. Free from mineral oil and animal derivatives, the buildable formula is creamy and subtle so no clumping. The dualsided precision wand lengthens and pumps up the volume for an intense lash. Apply the first two coats with the rounded side of the wand then finish by using the combed side to achieve added fullness at the base of the lashes. RRP $29.00. Gloss It! lip gloss: super plumping ingredients stimulate collagen production giving lips a fuller and plumper looking appearance. Teeth appear whiter and brighter thanks to the infusion of blue micro pearls which counter-balance yellowness. A blend of butters including Mango and Kokum condition and smooth the lips. Apply directly to bare lips or over lipstick. RRP $25.00.

Hide It! concealer: camouflage dark circles and skin imperfections while smoothing and unifying skin tone all at once. Creamy and long wearing, the oil-free formula contains beneficial antioxidants, Vitamins E and C, while its soft-matte and lightweight finish boasts a silky texture for improved application and blending. RRP $29.00. “Perfect for the days we didn’t actually wake up like this,” says Lianna. Use It! lip and cheek tint: replicate the cheeky glow of a fist kiss with Use It! lip and cheek tint. Enriched with Aloe Vera, the silky-smooth, oil-free, gel-cream formula provides a soothing and streak free finish for a subtle, yet radiant and rose tinted glow. Slip in your handbag or back pocket for a quick date night touch up. RRP $29.00.

Esprit Magazine promotion

BURT’S BEES

Step 1: Cleanse

intense hydration NOURISHING FACIAL WATER

Intense Hydration Cream Cleanser ($24.95) Benefits: • Removes dirt, oil and make-up • Intensely hydrates dry skin

Step 2: Pre-moisturise

Intense Hydration Nourishing Water ($24.95) Benefits • Absorbs quickly to balance skin’s pH and prepare skin for moisturisation • Smoothes skin and improves skin texture • Instantly hydrates How to use: • Apply daily to cotton ball and smooth over face. Use after Step 1 to prepare skin for moisturising.

Step 3: Moisturise

Intense Hydration Daily Moisturiser ($39.95), Night Cream ($39.95), Eye Cream ($39.95), Treatment Mask ($39.95) Benefits • Clinically proven to help reduce the appearance of fine lines and wrinkles • Intensely hydrates dry skin

Skin’s Moisturising First Act Introducing Burt’s Bees Intense Hydration Nourishing Facial Water – the most recent addition to the Burt’s Bees Intense Hydration skincare line. This award-winning formulation includes nutrient-rich ingredients such as Kiwi extract and Clary Sage to help restore lost hydration and prepare the skin for moisturisation. It also contains Willow Bark extract which acts as a mild astringent. The combination of these ingredients in the Intense Hydration Nourishing Facial Water absorbs quickly to condition the skin, leaving it balanced, soothed and prepared for moisturisation. This unique skincare step is scientifically shown to improve skin texture and balance skin’s pH, giving your skin a fresh vitality.

Key Ingredients How to use: Daily Moisturiser: Apply in the morning after Step 1 & 2. Night Cream: Apply in the evening after Step 1 & 2. Eye Cream: Use in the morning and evening. Place small dots around eye area and gently smooth into your skin. Treatment Mask: After Step 1 & 2, apply a thick layer all over the face and neck, avoiding the eye area. Leave on for 5 -10 minutes. Remove with a tissue or wet cloth. Use 1-2 times a week or as needed.

Clary Sage – a remarkable botanical that thrives in its harsh environment because of its ability to retain moisture, is the inspiration behind the Burt’s Bees Intense Hydration face care line, our best natural anti-ageing solution. Formulated with a balanced skin cycle in mind we looked to nature to provide us with highly moisturising ingredients that can increase the moisture content of your skin.

Burt’s Bees® has been offering distinctive earth-friendly, natural health and beauty care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. No parabens, phthalates, petrolatum or SLS and no animal testing.

Key Benefits: • Absorbs Quickly • Moisturises • Improves Skin Texture • Balances Skin pH • Prepares Skin for Moisturisation • Leaves Skin Supple & Soft • Dermatologist Tested • Non-comedogenic

www.burtsbees.com.au

Stockist details:

Available in selected David Jones, Myer, Priceline & Pharmacies. 1800 813 661

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Estée Lauder’s real radiance

Drawing inspiration from Korean beauty glow trends, Estée Lauder introduces Genuine Glow, a hybrid skincare and make-up collection.

Lauder is keen to stress it’s the natural glow that shows from following your passions, being vibrant and living the life you want to lead. New water-light and oil-free face and eye moisture balms with transformative textures work to hydrate, prime, and tone skin to reveal a natural, fresh-faced glow and instantly bring out an inner light. With daily use, the antioxidant-infused skincare formulas minimise the look of pores, help even-out tone and refine skin’s texture for a smoother, glowy complexion – explain it to customers as “it’s your own skin, only better”. Expert, hybrid “good-for-you” moisturising make-up formulas give windkissed, sheer flushes of colour as they nourish, brighten and highlight face, eyes and lips. Exclusively at esteelauder.com.au and Sephora beginning 17th July, 2016. Priming Moisture Balm with and without SPF15 – RRP $60.00. This “tri-brid” water

fusion balm perfects, primes and hydrates. Leaves skin feeling fresh and smooth, with a natural-looking glow. Apply AM and PM on clean skin (AM only for SPF15 balm). Pictured here. Priming Moisture Eye Balm – RRP $60.00. A tri-benefit water fusion balm with a smoothing texture just for eyes. Eyes look more rested with a light cooling feel, dark circles are brightened and puffiness is reduced. Apply AM and PM on clean skin around eye area. Blushing Creme for lips and cheeks – RRP $36.00. Sheer, effervescent colour that gives skin an ultra-natural, wind-kissed outdoorsy glow and flush of colour. A perfect, creamy blend of nourishing, skin-loving hyaluronic acid moisturizers, Vitamin C and E and luminous optics leave skin looking fresh with effervescent colour. Available in two shades, Sweet Cheeks and Peachy Keen,

Dior Dreamskin cushion Dior’s Dreamskin foundation now has a new format - cushion. Dreamskin Perfect Skin Cushion SPF25 utilises Korean beauty technology to achieve a skincare cushion with a hybrid formula. Ultra-fresh, its texture revives the skin all day long while providing a beautifying benefit day after day. It provides blemish correction with a transparent coverage. Easy to use, this lightly tinted skincare comes in three shades. Its inbuilt chameleon technology means the shades are enough to adapt to most skin tones and provide a skin-matched result for each: a natural, matte complexion that is luminously radiant. The formula includes two powerful active ingredients: Longoza and Opilia already present in Dreamskin, used for their potently natural active ingredients that contain complementary anti-ageing and protective properties that combat lines, dark spots, redness and lack of glow. The UV SPF25 filters lastingly protect skin quality and chromatic uniformity by warding off the appearance of colour imperfections and fine lines, caused by outside aggressors. To achieve skin perfection with lasting hold, a new generation of powders trap sebum on the skin’s surface, neutralising shine and redness. The skin stays fresh, with a fine, matte texture. Its radiance remains natural with no shift in colour, true to the shade applied that morning. Thanks to this Shine & Control technology, touchups throughout the day will heighten the result with no multi-layer

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

that embrace all skin tones. Smile and apply over cheek apples and lips for a kiss of luminous colour and instant glow. Eyelighting Creme for eyes and face – RRP $33.00. It’s a highlighter giving a wash of colour through its air-light, multi-tasking formula. The technique is to touch onto lids, cheeks and brow for precise pops of light and water-fresh washes of sheer colour. Available in three shades, Gleam Glow, Bare Blush and Sweetest Thing, skin looks luminous and glowing from within. Apply to eyelids, cheekbones and anywhere on the face for immediate light. Reviving Oil Lip Tint – RRP $33.00. A kiss of colour combined with hydration in an emollient oil that helps to restore optimal moisture, smooth lips and deliver a babyfresh glow. Plumps, hydrates and invigorates lips. The universal sheer shade glows well with any skin tone – applies clear and then blooms to enhance the natural shade of lips.

effect, continuing to transparently beautify the skin while letting it breathe. Dreamskin Cushion fuses with its Dreamskin counterpart to reinforce this perfection, transparently amplifying the uniformity of the complexion. Stored in the ultra-soft sponge, the ultra-fine aqua texture can be spread as much as required thanks to an applicator that is as soft as a brush. In the daytime, a quick touch-up on the T-zone or areas darkened by spots is all that is needed for instant freshness and a correcting effect. The presentation is an airtight case equipped with the “Air Cushion” technology that perfectly preserves the formula, its ingredients and natural freshness. This bijou case includes a mirror. It is sold with one extra cushion, the refill clips easily into the case. On counter: 1st August 2016, RRP $124.00.

from Revlon Makeup Director Melanie Burnicle

Berry in Love (2)

Romantic Nude (1)

The look: rose and violet-hued shadows, pinched cheeks, berry lips.

The look: neutral eye shadows, natural complexion, barely-there lips

Top tips on

how to create a look

using Revlon Eyes, Cheeks + Lips™ Palettes for BAs

EYES One of the top tips to create make-up that looks like it’s been done by a professional is layering. In the palette there are six complementary eye shadow shades, and by layering them you can create dimension giving a professional, interesting eye look. No need to worry about if the shades work together as the hard work has been done for you! Eye shadows don’t have to be used as an all over-colour, they can be used with a fine brush to create an eye line, think outside the square and have fun with your palette. You can use the lighter colours on top of a smoky eye in the centre of the eye to create interest or on the inner corner of the eye. Remember shimmer draws attention to an area, so avoid on the brow bone if fine lines is an issue.

LIP I love that there are soft and rich lipstick and eye shadow shades in the palette meaning you have enough variety to choose whether you make the lip or the eye the hero of your look.

“No need for a clunky make-up bag on the go. Revlon’s slim-line Eyes, Cheeks + Lips palette has everything you need.”

Seductive Smokies (3) The look: smoky shadows, flushed cheeks, sexy lips.

If you want a darker lip but want the overall feel of the makeup to be soft, instead of using the lip brush press your fingertip into the lipstick and press onto the lip creating a stain effect rather than a structured lipstick.

BLUSH The blush in the palette ties the overall look together. Apply to the high side or the apple of the cheek to give a more youthful appearance.

DAYTIME VS NIGHTTIME LOOKS For a daytime look you may use one or two of the eye shades and then up the ante for a little drama in the eyes and work in extra colours for night! Each palette includes universally flattering shades of 6 ColorStay Eyeshadows, 1 Powder Blush, 2 Super Lustrous Lipsticks, and 2 Super Lustrous Lip Glosses, along with mini applicators and mirror. RRP: $34.95, available August 2016, from department stores and key retailers nationwide.

NEW CONTOUR & HIGHLIGHT COLLECTION AUSTRALIA’S NO.1 MINERAL MAKE-UP Introducing the NEW Contour & Highlight Collection. Create a sculpted and glowing look that is naturally yours, specifically designed for an easy and precise finish with our new Pro Brushes. Formulated with active natural ingredients and 100% cruelty-free. From $24.95.

*Aztec Pharmacy Data. Qtr ending 28/2/16.

Nude by Nature is more than cosmetic, it’s good for you.

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Brows hit the big time… …at Benefit Brow beaten takes on a new meaning at Benefit with the prediction that in five years’ time the brow category will be bigger than that of mascara. Fuelling the growth by finding solutions for the myriad of brow challenges, Benefit cosmetics launches a nine-product line-up. Playing on the theme of magical transformations and the special power of the wands, the beauty press launch took on the life of a magic show. Beth Glancey, General Manager, Benefit cosmetics introduced Sydney’s beauty media to the all-encompassing brow collection with a guest appearance by Danessa Myricks – Head of Product Innovation (see pages 8 and 9 for an in-depth interview), who works her magic from the head office in San Francisco. With 23% of women currently using a brow product, Benefit’s latest survey shows that some 80% will be using a brow product within five years. “For two reasons,” says

Beth. “Brows are multi-generational – our survey cited a groomed brow as the No.1 anti-ageing product; and they are multicultural – universal across every ethnicity.” Beth, Danessa and Hannah Terrett – National Brow Artist presented the new products to beauty editors with the support of Benebabes demonstrating first hand with the media guests. Development of the new range was driven by ‘the dilemma’. The result is a range of nine products that transform her brows and give her confidence

1: Beth Glancey – Brand General Manager presents to the beauty media 2: Danessa Myricks – Head of Product Innovation and Hannah Terrett – National Brow Artist 3: Beauty media being ‘brow wowwed’

to be her own brow master. “The collection consists of nine easy-to-use products in up to six new shades - 45 skus in total. It contains innovative high performing formulas, custom applicators for instant results and mistake proof shades to solve every brow dilemma,” says Beth. Key descriptors are: innovative high-performing formulas; custom-designed applicators and mistake-proof shades. Price range $39.00-$55.00. Available 22nd July 2016.

Glasshouse Fragrances’ arty news Glasshouse fragrances has collaborated with Melbourne-based artist and native Cypriot, Barbara Kitallides to create a bespoke design for the new Cyprus-inspired Lavender, Sea Salt & Saffron fragranced candle. Barbara Kitallides is a contemporary artist with a strong following from collectors throughout Australia and internationally, including London, Hong Kong, Singapore, LA and Dubai. Her artwork has featured in several national and international online and print publications, including Frankie Magazine, The Design Files and Yellowtrace. Barbara’s work is an exploration of life and place in the modern world. How we interact with our internal and external environments. They are extraordinarily vibrant works, full of colour and energy. Barbara Kitallides says of her inspiration behind the artwork: “I close my eyes and inhale, I immediately light up, feeling the heat on my skin and sea salt on my lips. I am transported to the caretaker of my soul, the Mediterranean sea. A rush of thick summer air and hot fragrant nights smack my senses all at once. I wanted to paint something free, open, without restriction, ‘of the moment’: The loose broad strokes convey the freedom and energy of the water and the grades of blue we see in the Mediterranean. The pink represents not only love and passion, but the blend of sea salt and saffron of the fragrance. For me this fragrance is Memories of Summers in Cyprus: Heat, passion, love, life. Met with moments of stillness.” The story for this fragrance: When Aphrodite emerged from the waves at Paphos, the island of Cyprus became synonymous with love and beauty. Perch yourself atop a rocky outcrop and be seduced by the twinkle of the distant sea as the Mediterranean sunset washes over you, dazzled with Lavender, Saffron and Sea Salt. The triple scented candle 350g is RRP $44.95. Available from 1st August 2016 for a limited time at David Jones, Peter Alexander and selected boutiques.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

AWE

NATURE, DISTILLED. ACTIVATING WATER ESSENCE Your NEW essential skin care step

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Sephora’s seasonal picks Sephora own-brand beauty line, Made in Sephora, is the retailer’s pick of the trends created in accessible must-have products. Korean inspiration With the widespread interest in rituals that hail from the beauty hotbed, Asia, this season yet again Made in Sephora has concocted a wide array of petite make-up gems and cleverly designed masks. In the line-up are cushion make-up products - a blush, luminiser and lipstick, along with masks that infuse every inch of the skin (from the tip of the nose to our feet) with beneficial active ingredients.

This fresh and floral new fragrance, which is inspired by Japanese gardens, is making its grand debut in the Sephora bath fragrance range. And in another revelation for this year, Sephora launches Exfoliating Gum Wash, which boasts an amazing formula that expertly yet gently scrubs away stubborn or dead skin cells. And looking ahead to the warmer weather, there’s the Summer Party collection of body products that are travelbag friendly.

Liner tips To simplify life and create smart beauty products: this is Sephora’s mantra, which has once again been confirmed with these (budget-friendly) clever cosmetics. They provide the tools and formula to line the eyes in all sorts of original ways, or create intense, colourful eye make-up looks. For those who prefer a more classic pencil eyeliner the intense gel pencil comes equipped with the tip they’re familiar with.

Good skincare Skincare that is simple, serious, and appealing to the senses: this is Made in Sephora’s beauty commitment. But what does this mean in practice? Quite simply, the brand aim is to provide the following: 1. Straightforward and simple beauty routines. 2. Formulas that are packed with active ingredients recognised for their effectiveness, and 3. Ultra-indulgent textures that completely pamper the skin. Pictured here: Age Defy and Super Serum launches.

Sun kissed When Sephora switches over to summer mode, it’s the make-up that really catches the attention. Made in Sephora is putting the spotlight on the new style codes of this muy caliente (sizzling) season characterised by fun in the sun: cheeks are warmed by the caress of a bronzer featuring a design inspired by oriental palace doors, and nails are tinted in a wide range of pastel pop shades (which even our stylish Brazilian sisters would be proud to wear). Among others: a nail polish kit for serious collectors and a lipstick that can suit any whim: creamy, glossy or satiny, in a wide array of colours and finishes.

Beauty To Go “I’ll take that must-have make-up palette with fun and practical jumbo eyeshadows, an emergency beauty kit, hair ties (because they’re always great to have on hand), and rosy glow blushes.” - Will that be all? “I’d also like a mascara to delight my lashes, a pocket atomizer, lipstick, collectible lip balms, nail files (classic and 4-in-1), and mini tweezers.” - Will that be for here or to go? “To go, please! And, if possible, in a multicoloured bag.” Sephora says: “Here you go”. There’s a smart selection of travel essentials, packed to go.

Beautiful bath Cherry Blossom comes to the bathroom.

Sam & Nic

the Real Techniques Team… are coming to Australia! Internationally renowned make-up artist’s Sam & Nic Chapman, the faces behind Real Techniques, one of the world’s leading make-up brush brands, have confirmed their very first media tour in Australia this September 2016. Chemcorp International is pleased to announce Sam & Nic will be making live appearances at selected Priceline Stores in Sydney and Melbourne during their visit. Erica Galea, Marketing Manager of Chemcorp International says: “In only five years, Real Techniques has become a top selling make-up brush brand worldwide. At Chemcorp, we are looking forward to Sam & Nic’s visit and have exciting plans for both consumers and media from opportunities to meet with Sam & Nic, to Priceline store visits, and media events.” Real Techniques brushes combine high-tech materials with innovative design to make creating a pixel-perfect look easier than ever. Real Techniques only use Taklon bristles that are ultra plush and smoother than the hair you’ll find in other brushes. The soft fibres work to create a flawless, high-definition finish in any type of light – from sunlight to harsh indoor lighting. Sam & Nic have created a colour-coded system that extends

from the core collection to the luxe Bold Metals Collection, taking the confusion out of which brush to use for which area and product. The system corresponds with the key steps of make-up application so you can create a flawless base, enhanced eyes and the perfect finish like a pro. This, combined with their ongoing video tutorials, has successfully resulted in women feeling empowered to be their own make-up artists. Further details about their trip and appearances will be release closer to the date – stay tuned! www.realtechniques.com.au Above: Sam & Nic Chapman, the faces behind Real Techniques, aka The Pixiwoo YouTube phenomena

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

AWE

Activate your skinâ&#x20AC;&#x2122;s ability to retain moisture NEW ACTIVATING WATER ESSENCE

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hot off the press

Nude by Nature Contour & Highlight Collection

Q: How are you training the Beauty Advisors to introduce the Contour Kit to customers?

Clint Dowdell – Brand Ambassador: “In the lead up to the launch of the Contour & Highlight collection we looked at multiple training touch points, to both educate and excite beauty staff so they could confidently communicate the key USPs to their customers. A national training roadshow reaching over 1200 staff was held across the country in March, in addition we have educated staff through online retail training portals, which is essential for those staff in remote locations. As we are a self select brand, it is imperative to train consumers at the point of purchase, so our POS clearly defines the looks you can achieve with the Contour & Highlight products, and we have created a consumer brochure with step by step instructions to support this. At Nude by Nature we know the power of knowledge and endeavour to make every in-road to ensure when people think of Contour & Highlight, they think of us.”

Nude by Nature Contour & Highlight Collection arrived on counter in June. Prior to its launch, beauty media were invited to experience it, hands-on. Aussie supermodel and face of Nude by Nature, Elyse Taylor, flew out from New York to attend the launch and to shoot the brand’s new campaign. Much like realising the power of a welldefined brow in balancing and framing the face, the role of contouring and highlighting is becoming mainstream. It’s now a matter of ‘must do’. Done well with well-formulated products and tools, the technique can be antiageing, slimming and generally enhances one’s natural beauty. Nude by Nature’s mantra is to make make-up simple and easy; just what the new collection achieves…to create a sculpted and glowing look that is natural. Rather than claiming to be corrective, Nude by Nature believes every woman should work with her own bone structure and face shape to achieve flattering definition rather than play too much with light and dark and then look obvious. Created and formulated with input from make-up artists, real women and the company’s scientists the selection of products has been arrived at to provide the customer with the tools to contour and highlight for professional results. There are no harsh chemicals and irritating ingredients. Moreover, they are enriched with natural ingredients including; Kakadu Plum, Quandong & Desert Lime, Vitamin E, Avocado Oil, Jojoba Oil, Shea Butter, Cehami Extract and Carnauba Wax. The Collection The comprehensive collection consists of a diverse range of products that have been designed to achieve a variety of looks from a healthy glow to a bold, sculpted complexion. 1. The Contour Palette is for easy contouring with three matte shades to contour, bronze and highlight. The silky, light formula blends for a flawless finish that defines and illuminates the face for a deeper, matte, high intensity look. $39.95. 2. The Contour Fluid Trio provides three easy steps for believable contouring and works with Nude by Nature’s liquid foundations. Adding depth and dimension to the face: shapes & defines, conceals & evens out the complexion, adding a natural luminosity for soft, dewy looking skin. $39.95. 3. With three luminous, light-weight powder shades - bronze, rose and champagne - the Highlight Palette adds dimension and colour 34

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

Q: Please give us some application techniques that help customers get the best out of the products.

Angie Barton – Top Australian Make-up Artist:

3. 2.

while an instant touch of radiance enhances the complexion. It’s a versatile palette created to deliver a natural glow and highlight the face by adding warmth and depth. $39.95. 4. Touch of Highlight Stick

1: Alice Cleary – Nude by Nature International Marketing Manager, Elsa Morgan – Celebrity Make Up Artist and Leanne Parodi – Nude by Nature Marketing Manager 2: Elyse Taylor – Face of Nude by Nature and Danielle Ragenard – Director, IMG MODELS 3: Elyse

Glow

is a versatile option that is super easy to blend. Available in three iridescent sheer shades, the Highlight Stick is a glide-on-cream-to-powder texture that creates points of light to enhance the complexion, creating a lit-from-within glow. $24.95. 5. The Pointed Precision Brush, $24.95, and the Ultimate Perfecting Brush, $29.95, are the tools de resistance! They have been specifically designed to work in synergy with the Contour & Highlight Collection. The Pointed Precision Brush is for precision work to cover every curve, crease and angle while the Ultimate Perfecting Brush is ultra-soft and enables seamless, smooth coverage for a professional finish.

“This comprehensive Contour & Highlight collection contains products with versatile textures to achieve a wide variety of looks, from a natural, healthy glow to a bold sculpted complexion. The Contour Palette includes three beautiful tones to deliver dimension and colour, for a stronger contoured look with a matte finish. Whereas the Highlight Palette contains three luminous shades to add dimension, colour and luminosity to emphasise facial features. The three iridescent sheer shades of the Highlight Stick create points of light to enhance the complexion and are easy to blend for a versatile use. They can also be dotted on the lips to add a hint of glow to any shade of lipstick. All of the Contour & Highlight products can be used simply to build the application using specifically designed brushes for a precise and expert finish.”

Q: What are the beauty benefits of contouring and highlighting – how does it enhance the beauty of the face/why do we do it? “In contrast to other brand contour and highlight ranges that claim to be corrective, Nude by Nature believes every woman should embrace her face shape, which is uniquely beautiful. The collection is easy to use and enhances natural contours, to create a flawless look that is healthy, natural and glowing.”

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Relief effort

La Roche-Posay’s revamped eczema Formula Stresses new treatment Approach Eczema is a complex problem - partly genetic, partly environmental - and it’s not just skin deep. Eczema is a chronic, itchy skin disorder that often starts in childhood and impacts many aspects of sufferers’ lives from sleeplessness to low self-esteem. Also called atopic dermatitis, the inflammatory condition affects between 15 to 30 percent of people in Australia. “Eczema affects up to one in three children in Australia”, says Rachel McAdam, Medical Relations Manager, La Roche-Posay. “The incidence has risen sharply over the past 50 years with key factors such as poor skin barrier function, inflammation and environmental triggers fueling an increased number of flare-ups”. La Roche-Posay, the leading French dermo-cosmetic brand recommended by 25,000 dermatologists worldwide, has been an acknowledged expert in developing efficacious treatments for eczema-prone and sensitive skin issues for over 40 years. La Roche-Posay not only invests heavily in its own R&D, the brand also has a strong commitment to the global conversation on how to tackle eczema more effectively. Bacterial Balance Last year, La Roche-Posay sponsored Professor Thomas Luger, Chairman, Department of Dermatology at the University of Munster in Germany, to present at the Annual Scientific Meeting of the Australasian College of Dermatologists (ASM ACD) in Adelaide. Professor Luger is a world leader in dermatology, says McAdam. “He believes that the best way to reduce the inflammation of eczema is to restore the microbial diversity of the skin by restoring good bacteria in the same way probiotics rebalance the gut. During his visit, we launched the reformulated version of our best-selling eczema balm - Lipikar Baume AP+ - and sales have increased 100 per cent”. Many topical eczema formulations either calm inflammation or reconstitute the skin’s barrier function, but don’t really address the environmental imbalance. As Professor Luger’s and other research has shown, the latest approach to treating eczema involves

the skin microbiome (bacterial ecosystem), and the role it plays in flare-ups, says McAdam. “Lipikar Baume AP+ contains patented Aqua Posae Filiformis which helps to rebalance and stabilise the disrupted microbiome during periods of aggravation”. Danger of Ultra Cleanliness Many dermatologists believe that a major driver behind the increase in eczema is an obsession with ‘ultra-cleanliness’. A study at Bristol University in the UK found that children of parents with the highest standard of cleanliness were up to three times more likely to develop eczema. Professor Thomas Bieber, a global expert in what’s known as the ‘hygiene hypothesis’, was sponsored by La Roche-Posay at the 2016 ASM ACD held in Perth in May. The chair and director of the department of dermatology and allergy at the University of Bonn in Germany, he has been the recipient of many awards, including the Gold Medal of the Foundation of Allergy Research in Europe, and has contributed to more than 300 seminars and guest lectures worldwide.” Professor Bieber says there is a cultural pressure to be too clean. “The theory rests on the belief that early diverse exposure ensures our immune system develops properly, so it doesn’t over-react to everyday substances. Growing up in a too clean environment may disrupt this process and increase the risk of chronic allergic conditions”. Professor Bieber revealed that farm-born children suffer less from eczema. “Unsurprisingly, dermatologists swarmed around our stand at the Perth conference”. On-Going Treatment Program McAdam is confident that the treatment and understanding of eczema will become more sophisticated over the next five to 10 years. “In the meantime, the best way to control eczema is through an on-going program rather than waiting for severe dryness, itching and irritation to become noticeable”.

Jorn Zempel - General Manager ANZ, Active Cosmetics Division with La Roche-Posay’s Sophie Seite, International Scientific Director, Professor, Thomas Bieber, dermatologist and world expert on Atopic Dermatitis and Rachel McAdam, Medical Relations Manager ANZ at the 2016 ASM ACD sponsored by La Roche-Posay, held in Perth in May.

“Pharmacists are invaluable in fostering the proactive management of the condition by recommending more effective emollients. We also know that washing too frequently with detergent-based cleansers strips the skin of the natural oils which form a protective barrier to lock in moisture. Especially during summer, Australian kids and adults can be in and out of the shower several times a day, triggering flare-ups in susceptible people”. Apart from its role in rebalancing the skin’s microbiome, Lipikar Baume AP+ also contains two other key ingredients to fortify and replenish the skin’s protective barrier. “Superior moisturisation is an integral part of eczema management”, says McAdam. “Lipikar Baume AP+ contains 20 per cent pure Shea butter, an active ingredient which restores the skin’s lipids in eczema-prone skin. For 24 hour anti-scratching efficacy, it also features 4 per cent Niacinamide, a gentle yet powerful active that soothes skin and calms itching. Some topical treatments are too greasy, but the rapidly absorbed texture of Lipikar Baume AP+ was also reformulated to speed up application and ensure compliance”. La Roche-Posay continues its intensive research into the complex interaction of the skin and its microbiome through its own R&D and constant dialogue with some of the world’s leading experts. Committed to creating a better life for sensitive skin. ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

Bene-Bulletin

Benefit’s news keeps on coming. The company has been treating, educating and rewarding its Benebabes with various initiatives and launches…one being the company’s biggest brow innovation ever! National Sales Conference Benefit Cosmetics Store Business Managers, Head Office and Field teams from across Australia united at the gorgeous Pier One Hotel in Sydney for three magical days at their National Sales Conference. The BeneBabes and BeneBros spent three days immersing themselves in the brand DNA and training on upcoming product reveals. To celebrate Benefit’s new Brow Collection, launching 22nd July, guests were treated to a magical night, with stretch Hummer limousine transfers from drinks harbour side to Slide Bar. The BeneTeam were entertained by magicians and celebrated their success with staff awards before dancing the night away. Staff left feeling exhilarated and excited about the year to come and ready to raise eyebrows. HOOLA Hawaii Initiative One lucky Benebabe will be saying Aloha to Waikiki Beach! How? you ask. Benefit Cosmetics ran a TANtastic sales initiative with the release of its new HOOLA range (Zero Tan Lines, Dew the HOOLA and HOOLA Bronzing and Contouring Brush) to

join the cult favourite, Benefit’s Number 1 selling Matte Bronzer – HOOLA Box of Powder. Top selling performers for the month of April from each store were gifted with a personalised HOOLA Box of Powder and were invited to submit a one minute video explaining why they should win an all-expenses paid trip for two to Hawaii for their fantasy HOOLAday. We’ll keep you up to date on the winner’s name. Glambassador Hot off the press….news that Benefit’s top 20 performing BeneBabes were selected to participate in the annual Glambassador recognition program. The global program recognises outstanding team members that have proven that they go above and beyond with great sales, leadership, and by living and breathing the Benefit brand DNA! The top 20 Glammies were flown to Sydney from across Australia for a day of pampering and bubbles, culminating in a Red Carpet Night with the Stars Awards Ceremony where one lucky winner was chosen to fly to San Francisco for a 4-day pinkcarpet conference to celebrate their contribution and inspire their development. Esprit will cover the event in full in the next issue.

Revlon Super Lustrous Revlon’s most iconic lippy now offers a kiss of colour with ultra-light essential oils – that’s Super Lustrous Sheer Lipstick Collection Revlon’s most iconic lipstick, Super Lustrous, has served women’s lippy desires for seven decades. This season sees the launch of Super Lustrous Sheers Collection - 10 gorgeous, wearable shades that give lips subtle colour with moisturising shine. Perfect for a summery effect, the lipsticks are infused with deeply moisturising, ultralight essential oils for a smooth, nourishing feel on lips. Day or night, this sheer wash of colour enhances the natural lip look with a flattering flush of colour and shine. The sheer payoff leaves lips kissed with a hint of colour and shine in a range of 10 shades from nudes to red with four finishes - crème, matte, pearl and now sheer - Berry Smoothie, Fuchsia Shock, Kissable Pink, Lovers Coral, Peach Parfait, Pink Cloud, Pink Cognito, Pink Truffle, Plum Velour and Rich Girl Red. There are now 55 shades in the Super Lustrous range. The iconic black tube features the gold Revlon “wedding band.” A clear window on top of the tube allows consumers to easily select their ideal shade in-store. RRP $22.95. Available August 2016, from department stores and key retailers nationwide.

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Cosmax Scents

In a veritable fragrance wardrobe of its own, Cosmax launches a diverse collection of scents this season. Bulgari Goldea Bulgari Goldea is inspired by gold and light. The name means Gold Goddess (eng. gold + lat. dea). The composition is oriental - floral, bold, heavy with musk, developed by Alberto Morillas. It begins with notes of crystal musk, orange blossom, raspberry and bergamot. The heart includes golden musk, ylang-ylang and jasmine. The base features accords of velvety musk, amber, patchouli and Egyptian papyrus. Available 4th September 2016 exclusive to David Jones, then available from Myer. RRP 50ml $147.00, 90ml $203.00. Jimmy Choo Illicit Flower Jimmy Choo Illicit Flower is described as a mesmerizing expression of a sensitive and sensual floral musky fragrance. The fragrance opens with the voluptuous presence of apricot, refreshed by a zest of mandarin and the luminous floral notes of freesia. In the heart, enhanced by a vibrant duo of grapefruit flower and Jimmy Choo Illicit Flower jasmine, the ultra-feminine rose weaves her charms to be wrapped in a soft and sensual musk. This seduction ends with the woody notes of cashmere and the milky creaminess of sandalwood. Top: apricot – mandarin; heart: rose - grapefruit flower; base: musk – sandalwood. Available 4th September 2016 exclusive to Myer for four weeks then available at David Jones. EdT RRP 40ml $69.00, 60ml $89.00 and 100ml $135.00. Givenchy Gentlemen Only Absolute Eau De Parfum Givenchy Gentlemen Only Absolute Eau De Parfum. This fragrance is classified as: woody spicy oriental. Extending the Gentlemen Only franchise, this addition is for the dressy, tuxedo occasion, where the wearer will outshine the rest of the gala night. It’s all about the red carpet, confidence and sophistication, along with a sense of sensuality. The top, middle and base notes are: bergamot to open, a trio of warm spices at the heart and a drydown of sandalwood and vanilla. On counter August. RRP 50ml, $99.00 and 100ml, $149.00. Burberry My Burberry Black Burberry My Burberry Black is a new fragrance joining the My Burberry collection. It follows the same codes of craftsmanship, innovation and appreciation of the brand’s iconic heritage trench coat. An exciting, floral oriental reinterpretation by renowned perfumer Francis Kurkdjian and Christopher Bailey, My Burberry Black evokes a gathering storm, heavy rain contrasting with the warm and captivating flora. Top - jasmine flower; heart - candied rose and peach nectar; base - amber patchouli. Available 12th September, 2016 from David Jones and Myer. RRP 30ml $110.00, 50ml $150.00 and 90ml $220.00.

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Trefiel

is changing the face mask industry with its lace hydromasks Trefiel’s innovative approach to sheet masks has resonated with the Australian online beauty sphere, with lace hydromasks. Founded in October 2015, the Melbournebased skincare company has developed a unique, beautiful take on paper face masks, with its product designed like a masquerade mask rather than the look of a traditional at-home skin treatment. After spending months trying other sheet masks and being left dissatisfied, the founders at Trefiel decided to create their own. Enter the Trefiel Hydromask. Trefiel was started by Michael Tremeer and Lucy Bloomfield, when they both found it difficult to find products that delivered on what they promised. “We’ve tried most of the masks available for purchase, and we were disappointed with the results,” said Lucy. “My face was often left dry and irritated when using other sheet masks. We knew it was possible to create something that did what it said while remaining affordable.” What makes the hydromask such a unique product is not just its sleek design, but its plant-based formula packed full of hard-hitting ingredients that leave skin glowing and hydrated. More than just hydration, the formula works to fight signs of ageing by boosting collagen production, filling fine lines and wrinkles, and reducing redness while tightening pores. With a long list of premium and gentle ingredients, it’s no surprise to find Hyaluronic Acid, Aloe Vera Extract, Vitamin E and DPHP among the product’s key ingredients. The subsequent customer reviews are a testament to the mask’s effectiveness, with hundreds of happy customers sharing their results online and driving the brand’s strong organic growth. As Trefiel’s social media following grew, they expanded into retail stores across the country. In early 2016, only three months after launch, Trefiel was scouted by Malouf Pharmacies to bring the innovative hydromasks to their stores. “Our partnership with Malouf Pharmacies has opened up many doors for us and we’re looking forward to continued growth as we expand our product range in the coming months,” says Michael. The team at Trefiel are committed to delivering their hydromasks at an affordable price for anyone. Available online or in Malouf Pharmacies in Queensland, single masks are $9.95 each and a 5 Mask Pamper Pack can be purchased for $39.95.

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One Stop Wonder

Eau Thermale Avène extends best-selling Cicalfate range

The merging of an authoritative health care heritage with more condition-focused skincare has long been a prescription for success for pharmacies. But the trend has accelerated in recent years as more consumers intensify their interest in health, wellness and benefitdriven products. Eau Thermale Avène, one of the leading French dermo-cosmetic brands, is recommended by thousands of dermatologists worldwide for one compelling reason. Through its decades-long dedication to R&D, Eau Thermale Avène has an adapted skincare solution for every degree of skin sensitivity. by Elisabeth King

Eau Thermale Avène has an unrivalled record in the care and management of sensitive skin, backed by proven effectiveness and supported by medical studies. One of the fast-growing brand’s best-selling products is Cicalfate Repair Cream, widely acknowledged as an all-in-one wonder product. Cicalfate is Eau Thermale Avène’s second most sold product in unit volume after its fabled Thermal Spring Water. Recommended in Europe to heal and repair the skin for more than 15 years, it was the number one skin repair product sold in European pharmacy in 2015 and the number one dermo-cosmetic reference for prescriptions, according to data from IMS Health, the leading global information and market analysis company servicing the healthcare industry. Double Digit Growth in Australia Cicalfate Repair Cream has also become a major hit in Australia, says Jenny Dong, Marketing Manager for Eau Thermale Avène and Klorane. “It currently ranks number two in unit volume in the Eau Thermale Avène portfolio after our Thermal Spring Water. Atopic skin conditions are a major concern and Cicalfate is experiencing double-digit growth in the Australian market because it is one of the safest restorative barrier creams available”. It’s not hard to understand why Cicalfate has become a favourite bathroom staple in Australia, as it is in Europe, says Anne-Charlotte Jacubczak, Scientific Communication and Training Manager for Eau Thermale Avène and Klorane. “The Cicalfate range is formulated with a patented combination of

key ingredients - copper sulfate, zinc sulfate and zinc oxide - which help to limit the risk of proliferation of bacteria. The high concentration of copper zinc complex sets Cicalfate apart from competitors, which may only have anti-bacterial properties”. Cicalfate Repair Cream also contains 45 per cent Avène Thermal Spring Water to help soothe damaged skin. “Sucralfate is another important ingredient which provides a barrier to protect and support tissue repair and improve the healing process”, adds Jacubczak. “Suitable for infants, children and adults, Cicalfate helps to protect skin damaged from extreme dryness, eczema, burns, cuts and cracks. Cicalfate is also suitable for use to soothe irritated skin due to post suture removal, post cosmetic procedures such as peel, laser, dermabrasion treatments and post-surgery. Cicalfate can be used all over the body, including mucous membranes and the most sensitive areas, from newborns to adults”. New SKUs Leverage Success Cicalfate is not only extremely gentle, it is hypo-allergenic, non-comedogenic, fragrance-free, preservative-free and colourant-free. Another major plus is its water in oil emulsion texture. The fact that it has a white aspect and does not penetrate the skin is a major advantage. Cicalfate creates a protective film which helps to maintain a high level of hydration in healing skin. There’s been a resurgence of multi-benefit skincare products in recent years and the trend is growing strongly. “Australians are increasingly time-poor, so they are constantly searching for products which offer the most convenience for their busy lifestyle”, says

Dong. “They are also demanding and savvy consumers and want more value from the products they purchase. A convergence of two powerful trends which has contributed to the popularity of multi-benefit/ multi-functional skincare products”. To leverage Cicalfate’s global and Australian success further, Eau Thermale Avène is extending the range with a larger 100ml size of the Repair Cream and a hand cream - Avène Cicalfate Hand Repairing Barrier Cream. “The new larger size Cicalfate Repair Cream is ideal for people suffering from a condition that requires the use of a larger quantity of product, such as atopic dermatitis and nappy rash”, says Jacubczak. “For those who need to apply lots of the cream several times a day, it’s very convenient to soothe and protect repairing skin as needed”. Many people need more than an emollient hand cream. Avène Cicalfate Hands is a repairing barrier cream especially formulated to effectively treat hands which have become extremely dry, chapped, cracked or irritated due to climatic, occupational or other environmental conditions. The non-greasy, transparent cream not only soothes redness and reduces roughness, it also creates a protective barrier, which promotes healing and maintains the health of the skin. Cicalfate Hands has been clinically proven to reduce the severity of redness, roughness, thickened skin and cracks by up to 51 per cent (reduction after 21 days, application twice a day). Winter Season Must-Have Few brands know better than Eau Thermale Avène that today’s consumers want a higher level of product. Retailers are also looking for adjacencies to cross-promote, particularly when a product is a global bestseller. Cicalfate goes far beyond the description versatile and is a must-have range for the winter season. ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

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A’kin ITALIAN ST YLE , advances 1.

VIBR ANT COLOUR

Twenty nine years ago Will Evans created A’kin skincare and Al’chemy haircare as he pioneered away in botanical chemistry creating products that used the benefits of plants with no compromise to the planet or skin. Under the ownership of McPherson’s consumer goods that philosophy remains firm. Proud to be Australian-owned, 100% vegan and ‘nasties’ free, the brand will transition into its 30th year next year with the firm foundations of its origins along with its strengths and relevance to the fore. Hence the umbrella brand name A’kin across both skincare and haircare. “It’s what consumers really know us for,” says Lucy Robinson, Marketing Manager, A’kin, “akin to skin”. Lucy presented two new products, the first from McPherson’s since its acquisition, positioned to please loyalists and attract new users: A’kin (by Al’Chemy) Dry Shampoo for instantly fresher, fuller hair, naturally and A’kin Brightening Rosehip Oil with Vitamin C – original Rosehip Oil reinvented. Both are on counter now - A’kin is available at Priceline, David Jones and selected pharmacies.

EVERY SHADE 4.

OF BELLISSIMA 5. 1: Lucy Robinson - A’kin and Al’chemy Brand Manager 2: Emma Hoareau - Lolita Says So and Michelle Crossan - Beauty Life Michelle 3: Rebecca Gawthorne - Nourish Naturally, Sami Bloom - Health & Bloom and Claudia Beyer - Bare Vitality 4: Chrisanthi Kaliviotis - The Carousel and Michael Brown - RESCU 5: Cassidy Loane - Cosmopolitan 6: McPhersons Team - Magdalena Aleksandrowicz, Lucy Robinson and Donna Chan 7: A’kin Rosehip Oil 8: A’kin (by Al’Chemy) Dry Shampoo

Dry Shampoo The dry shampoo category is in double digit growth year-on-year, says Lucy. “It’s that essential refresh for the hair. And now we have a natural alternative.” The formula is created to soften, condition and create shine, leaving no powdery/white residue. “It refreshes, texturises and extends the look/feel of the hair,” she explains. The recyclable packaging and ozone-friendly gases ensure it’s on-brand environmentally and ethically. Key ingredient is: bamboo powder – an ingredient 4X more absorbent than regular rice powder. The bamboo and rice powder are combined to create a powerful blend. Together the ingredients work to remove excess oil and leave hair feeling soft, not powdery to touch. RRP $14.95.

N OW AVAI L AB LE I N AUSTR ALIA

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from clogging and leaves skin soft and smooth. Together, these three oils work to brighten overall skin tone and texture, while reducing the appearance of sun damage and pigmentation. The lightweight formula glides onto skin, is non-greasy and fast absorbing – perfect for those who find Rosehip Oil extra regular Rosehip Oil too heavy on the face. A’kin Rosehip Oil has become the brand’s A’kin uses the award-winning, supercritical go-to hero. Its unique oil extraction process CO2 (or carbon dioxide) method to produces a formula that genuinely brightens extract oils meaning that the purity of the Aand g l o bmoisturises a l b ra n d , Mthe i l a n iskin. is a mBrightening u lt i cu ltu ra l coingredients ll e c t i o n t h isat cmaintained re ate s we agiving ra b l e co l o u r s fo r a l l wo m e n . H i g h q u a l it y a n d higher Rosehip Oil with Vitamin C combine the efficacy products with longer shelf life. af fo rd a b l e p r i ci n g h a s a l way s b e e n M i l a n i ’s m is s i o n to it s co n s u m e r s . Pre m i uThis m p a c k a g i n g , to p - of-t h e -l i n e fo r m u l at i o n s askin-nourishing n d t re n d- s et t i neffects g co l oofu r organic s a re s oRosehip m e of t h e process re a s o n suses w hy extremely M i l a n i h a low s b e etemperatures n , a n d co n t i n u e s to b e , eve r y wo m a n’s af fo rd a b l e Oil with collagen boosting, antioxidant allowing the optimum benefits from the l uand xu r y.skin A f ubrightening ll ra n g e of Vitamin to p - q u a l itC.y mThe a ke - u pfragile p ro d uplant c t s , fo r wo m e n of a ny a g e a n d s t y l e , is n ow ava i l a b l e i n A u st ra l i a . ingredients to be maintained. addition of Macadamia Oil prevents pores RRP $29.95.

Fro m eye s , l i p s to s k i n , t h e n ew co ll e c t i o n is d e s i g n e d to b e l ove d by a d i ve r s it y of wo m e n . S e e fo r yo u r s e l f.

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International retail heritage Inspired by Italian style, Milani Cosmetics was launched in the US in 2002 through the country’s number one drug store chain, Walgreens. Since then it has expanded its distribution and is now stocked in more than 20,000 stores across American and Canadian markets.

Milani Cosmetics has continued to grow at a steadfast pace, becoming a leader in multicultural colour cosmetics and laying the foundation for significant and sustainable growth in years to come. With more than 27 years in the industry, Milani Cosmetics’ founders, Ralph Bijou and President Laurie Minc, have a diving passion and commitment to developing the most innovative and fashion-forward cosmetics for women of all ethnicities and ages. Terry Johnson, Milani Cosmetics Distribution Manager, based in Sydney, explains: “Bijou and Minc were inspired by Italy’s cutting-edge fashion and unique looks and combined this with extensive research to find the most advanced ingredients to work for women of all skin tones. “They created Milani Cosmetics to mirror the growing diversity in the US market and offer a world of fearless colour cosmetics with technologically superior formulas to empower every woman to be bold and beautiful.” Since its launch Milani Cosmetics has been embraced by real women worldwide for its sophisticated, artistic, yet easily wearable products that speak to women’s fashion sense as much as their common sense. From nails to eyes, lips to skin, the new colour collection solves everyday issues for a wide range of women - from mums to grandmothers and everyone in-between. Milani Cosmetics is also a ‘cruelty-free’ company, with many of its products also being vegan. “Milani is a destination brand for women who love colour, love to experiment with new looks and shop for make-up in pharmacies and mass retailers. These women seek innovative products, in richly pigmented colours, that are formulated to work together on a range of ethnicities to complement all skin tones and

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

ages,” says Terry. “Here in Australia Milani Cosmetics is only available online and while our online orders and sales have grown remarkably during the first year, our customers tell us they want, and we believe they deserve, the option of in-store purchases. “The pharmacy is an accessible and trusted destination where women would feel at home discussing their colour cosmetic needs with one of the friendly faces we see in pharmacy. In return Milani Cosmetics offers pharmacy a new, sophisticated, quality and vibrant makeup range that will definitely see customers returning.”

Best of the best-sellers Milani Cosmetics Baked Bronzer launched in the US in 2011 and in the very same year won Essence Magazine’s Readers’ Choice Beauty Award for Best Bronzer. Created on Italian terracotta tiles, this sunbaked bronzer is all about subtle shimmer and that highly soughafter streak-free sun-kissed look. One of the most raved about products on the internet is Milani’s Baked Blush in Luminoso. Touted as the ‘holy grail’ of blushes, it’s won numerous Best Product Awards and has beauty bloggers across the world singing its praises. Designed to shape, contour and highlight, it allows for buildable colour, while also adding a cheeky pop of colour, warmth and radiance. Another firm fave is the Amore Lip Crèmes line-up, available in a wide range of shades. The innovative, highly saturated, full-on-colour formula provides stay-put lip colour that won’t dry the lips. Terry says: “The Milani philosophy is to offer a world of colour that makes women look and feel beautiful. We recognise the need to have

a broader variety of colour, so that women have choices that they may not have previously had, regardless of their skin tone. Anyone interested in colour will find no shortage of it in Milani Cosmetics; and for those who prefer the lighter, less vibrant shades, we also have neutrals available.”

New to shelf Milani Cosmetics has just launched its Conceal + Perfect 2-in-1 Foundation + Concealer, which has already won many a fan’s stamp of approval. Formulated to address a multitude of skin imperfections from under eye circles and uneven skin tone to redness, it’s available in 14 different shades and is sure to become every Aussie woman’s best friend.

Game plan Terry says: “As a brand Milani Cosmetics is passionate about the cosmetic industry and deeply committed to innovation, quality products and sustainable, long term growth. With a dynamic leadership team, re-energised brand platform and robust marketing and communications plans, Milani Cosmetics is ready to enter its next evolution in business, catapulting the brand toward success in 2016 and beyond. “In terms of the pharmacies being our key stockists, I want to offer the independents guys something different from the big department stores and that’s why we’re focused on the independents and smaller pharmacy groups -to present them with a unique offering as a drawcard for customers. “We have invested heavily to get the word out about Milani Cosmetics. We’ve also lined up make-up artists for in-store demonstrations and monthly promotions - all of which will help ensure success.”

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A reason to shop at YOUR pharmacy “Our plan is to partner strongly with pharmacies to offer them something different for their customers, which will ultimately bring business to other areas of the pharmacy,” says Terry.

Take the next step Talk to Terry today about stocking Milani Cosmetics in your pharmacy:

Phone: (02) 4311 6604 Email: terry@advantagesales.com.au

a large range of colours to satisfy customers • Multicultural cosmetics

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25/05/2015 4:25 pm

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A step in the right direction Jurlique introduces a new skincare step, described by the company as ‘essential’ owing to its benefits across all skin types; its power to boost the effects of moisturising products, and boost continuous hydration*. “Our new and highly concentrated Activating Water Essence is the essential step in every skincare ritual, and for every skin type. It hydrates the skin, which in turn enhances the performance of your serum and moisturiser, and leaves you with revitalised skin,” says Anna Mayakova, Marketing Director – Jurlique Australia. “What’s truly innovative about this product is that it captures the vital living energy of plants to continuously hydrate*, soften and revitalise the skin. Its main active ingredient, our biodynamic† Marshmallow Root extract, deeply hydrates skin while improving its ability to retain moisture.” The proof ? In a survey 88% of women who used Activating Water Essence daily for 14 days said their skin felt continuously hydrated.* On counter July 3rd. RRP $70.00. Jurlique held a press event in Sydney, showcasing the ingredients and demonstrating the texture, for beauty editors to experience the product. The power of Marshmallow Root, distilled Marshmallow Root contains a high percentage of a thick, syrup-like liquid called mucilage, which has intensive hydrating, softening and balancing properties. Activating Water Essence captures the purity and potency of biodynamically† grown Marshmallow Root to continuously hydrate*, soften and revitalise the skin. By doing so, it embodies Jurlique’s founding vision: to capture the healing power of nature to inspire people to health and wellbeing.

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TRAINING comment Danielle Williams, Education Specialist ANZ, Jurlique International “Activating Water Essence is an interesting product as it’s Jurlique’s first truly transversal product acting on hydration and skin health. As a new product and as an additional step to any skincare ritual, we are training our Beauty Experts how to talk customers through the benefits. Ultimately customers want to know WHY they should use it and the benefits of doing so. We are sampling to a degree but our focus to introduce it to customers is the hands-on consultation where the BE can demonstrate, explain and answer any questions or concerns. Our modified consultation will ask customers to tell us about their skin, how it is feeling and looking at the moment. We talk in terms that help us gather the important skin information required for an effective recommendation. We normally direct our questions to understand their concerns and skin type, but by broadening our consultation we are able to direct questions to discover customers’ overall skin vitality and health. Customers can’t always put their finger on what they want to change about their skin, but we can help them articulate it by using a certain questioning technique. Training is taking place nationally across all channels of distribution. The two most important learnings will be to understand the marshmallow story at a deeper level – its soothing, healing, therapeutic benefits. Secondly to understand its placement in the beauty ritual – because of its texture it is NOT a toning mist product, it is used POST toning mist as a PRE-serum essence to condition and prepare the skin for the serum. It optimises the benefits of the serum and treatment creams to create a beautiful, healthy canvas which will elicit greater benefits from the treatment products that have been applied afterwards. Jurlique focuses on cleansing the skin with a Pure Cleanse Ritual, which sees the brand recommending a skincare ritual that begins with cleanser, hydrating essence, exfoliator and toning mist. Then Activating Water Essence followed by serum, moisturiser and an SPF of the customer’s choice. Once customers understand why a product is important, why it’s beneficial and how it will change their skin they become excited to make the purchase. It also helps serum stay on the skin longer, rather than being absorbed unevenly into different areas of the face. The 150ml bottle is expected to last around three months, used morning and night.”

The essential step in any skincare ritual Activating Water Essence is the hydration activation step of every skincare ritual. When 44

applied after toning mist and before serum, it activates the skin in three ways: 1. Hydrates 2. Conditions 3. Revitalises It also prepares the skin to absorb the full benefit of the rest of the ritual.

5. 1: Back row: Anna Mayakova, Marketing Director, Jurlique Australia; Louis Chabert, Global Senior Marketing Manager, Jurlique International; Rebecca Nicholls, Global Education Manager, Jurlique International; Ann Donohue, Managing Director, Jurlique Australia; Jen Galland, Global Brand Director, Jurlique International; Laurence Crussol, President & Deputy CEO, Jurlique International; Penelope Bell, Brand Manager, Jurlique Australia; Aurelie Arsouze, Digital Marketing Manager, Jurlique Australia; Zuzana Hajachova, Graphic Designer, Jurlique Australia and Rachael Lupton, Regional Business Manager, Jurlique Australia Front row: Bertha To, Visual Merchandise Manager, Jurlique Australia, Charlotte Hoye, Regional Beauty Trainer, Jurlique Australia and Jacqui Rosen-Weisz, Brand Manager, Jurlique Australia 2: Activating Water Essence 3: Anna Mayakova with Elisabeth King – esprit Magazine contributor and business journalist 4: Michael Brown – TV and media beauty commentator with Rebecca Nichols – Jurlique 5: Charlotte Hoye – Jurlique demonstrates Activating Water Essence to beauty media

* Based on a clinical survey of 52 women aged 25 to 50 who used Activating Water Essence twice daily for 14 days. † Certified biodynamic by the National Association for Sustainable Agriculture, Australia.

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La Prairie’s Cellular Swiss Ice Crystal

additions

La Prairie invited media to experience Cellular Swiss Ice Crystal Transforming Cream SPF30 and Cellular Swiss Ice Crystal Serum, prior to the on counter date of May 1st, at David Jones. In intimate groups, journalists were introduced to the new products through an immersive experience, including a mini-facial and make-up application. Getting to grips with new products before they write about them is an important part of the beauty editor’s role. Hence the number of briefings they attend each week. La Prairie’s journo guests were greeted by Ai San Beaumont, Marketing and Communications Manager. Ai San began by inviting everyone to touch, play and photograph the table’s displayed decorations, while explaining the displays (Cellular Swiss Ice Crystal Transforming Cream SPF30 and Cellular Swiss Ice Crystal Serum testers, a selection of fine jewellery and Samsung’s newest products) specifically chosen to embody and depict the Swiss Ice Crystal customer, a customer who loves the finer things in life and has their finger on the pulse of innovation and technological advances. Rosi Fernandez, Managing Director followed by recapping on the brand’s recent successes and aims. Announcing that La Prairie is officially the number 1 skincare brand in David Jones, Rosi outlined the consistent key-trends in the luxury skincare market: Service, Experience, Innovations and Luxury. Rosi shared that while La Prairie is benefiting from a range of trends currently permeating the market the significant market share growth is still being driven by the bespoke and luxury services that is happening in stores…“with our talented beauty consultants at the forefront, providing the ultimate tailored experience for each customer,” she says. The editors were introduced to the new Cellular Swiss Ice Crystal Transforming Cream SPF30 and Cellular Swiss Ice Crystal Serum by National Training and Promotions Manager, Belinda Besant. Belinda described a visual to transport guests to the Alps of Switzerland, the origins of the Swiss Ice Crystal Complex at the heart of the Cellular Swiss Ice Crystal Collection.

Rounding out this wellloved collection, the Cellular Swiss Ice Crystal Serum promises to strengthen skin against daily aggressors, 5. adequately hydrating and replenishing the skin to protect it from stress, 1: La Prairie Team: Carina Dowse, Isabelle Cameron, pollution and time. RRP Catherine Kim, Ai San Beaumont, $385.00. Rosi Fernandez, Belinda Besant Describing the Cellular and Tammy Pall Chloe Morello, blogger/vlogger Swiss Ice Crystal Trans- 2: 3: Chrisanthi Kaliviotis – The forming Cream SPF30 Carousel, Justine Dunton-Rose as the “hardest working – PopSugar and Lisa Patulny – product” in your make-up Byrdie 4: Natasha Dragun – Mindfood, bag, Belinda introduced Katarina Kroslakova – lifestyle this new generation of journalist and Stephanie Darling treatment highlighting its – Sunday Life 5: Rosi with Bahar Etminan – complexion-correcting rescu intuitive colour as well as 6: Cellular Swiss Ice Crystal its combined benefits of Transforming Cream SPF30 and skincare, colour and UV Cellular Swiss Ice Crystal Serum protection. RRP $240.00. Concluding the product presentations, Ai San Beaumont introduced Tammy Pall, with her extensive experience in the beauty industry, as her Maternity Cover for the coming months. Beauty editors were then ushered into designated rooms to meet their own Beauty Therapist for the session. Each experienced an indulgent Swiss Ice Crystal Mini-Facial, where they were able to sample first-hand the skin-replenishing properties of the Cellular Swiss Ice Crystal Serum. Followed shortly after by a colour match of the Cellular Swiss Ice Crystal Transforming Cream SPF30 and make-up application by their Beauty Therapist. Everyone left with their own Cellular Swiss Ice Crystal Transforming Cream SPF30 in Nude, a Cellular Swiss Ice Crystal Serum and a box of customised La Prairie chocolates.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

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Essano launches haircare Natural, Organic and award-winning skincare brand Essano launches into haircare with a range of professionally developed, plant-based Shampoo, Conditioner and Treatment products, which include active ingredients Argan Oil, Keratin Complex and Coconut Milk.

Essano haircare is formulated using salon quality ingredients that were hand selected by business owner and hairdresser, Shane Young. The result delivers new innovation into the mass retail channels where Essano skincare performs as Australasia’s No.1 natural brand. As with the Essano skincare range, the seven haircare products give consumers the chance to experience high quality, natural products without a hefty price tag. 2. The launch of Essano haircare reflects the success of the Essano skincare range within the Australian market, which since launch has grown 250% and is now available nationwide at Woolworths, Coles and Priceline. Shane Young and Rachel Morrison - Marketing Manager, Mix Limited/Essano – hosted an 4. ‘experiential’ product launch to beauty media by inviting them to Sydney’s Surry Hills salon, Anthony Nader RAW where they were prescribed the range for them and given a shampoo, condition and blow dry. Shane says: “We believe we have one of the strongest Product Promises consumers will find. We’ll never include harsh chemicals and these products have a minimum of 90% plant based and 10% organic ingredients.” Rachel tells esprit Mag-

3. 1: Shane Young Mix Limited (Essano), Anthony Nader - RAW and Rachel Morrison Mix Limited (Essano) 2: Leigh Campbell - The Huffington Post and Hayley D’Onofrio - InStyle 3: Meg Bellemore - Dolly, Laura Walsh - OK! and NW and Kelsey Ferencak – Woman’s Day 4: Essano haircare collection

azine: “The range looks beautiful, feels beautiful and smells beautiful to surprise and delight our customers. And it does what is says it’s going to do. We’re very conscious of our target consumer – she’s busy, rushing around and delights in a guilt-free little moment for herself. That’s why Priceline and grocery works well for the brand – it’s so easy to buy. It’s accessibly priced at $15.99 for 300mls yet the packaging feels like it’s been designed with love.” Talking about extending the range, Shane tells esprit: “our skincare has been a success because we’ve listened to consumers. We have ideas for new pillars but getting feedback is so important first.” The Range Argan Oil of Morocco Nourishing Shampoo & Conditioner (300ml) $15.99. This nourishing haircare duo will treat and protect, with Nature’s Liquid Gold tending to dry, stressed hair. Argan Oil Hair Recovery Serum (50ml) $15.99. Moroccan Argan Oil works to infuse moisture, protect against damage and restore hair health. Only a few drops will leave hair healthy, soft and shiny. Coconut Milk Hydrating Shampoo & Conditioner (300ml) $15.99. Hydrating Coconut Milk contains a wealth of vitamins, minerals and amino acids, which deliver shiny, healthy hair with body and balance. Dull, lifeless hair is quickly revived. Keratin Complex Smoothing Shampoo & Conditioner (300ml) $15.99. Strengthening from within, Keratin complex locks moisture into every strand while increasing hair’s elasticity and reducing breakage. Delivering smooth, glossy hair from root to tip. Available now from Priceline and Woolworths, nationally.

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Adore Beauty taps into China Adore Beauty taps into the $100 billion Chinese beauty market through the Tmall Global platform (tmall.hk). The expansion caters to Chinese demand for ethical products. Adore Beauty, Australia’s leading online shopping destination for beauty products and cosmetics, has announced its expansion into China via Tmall Global (tmall.hk). The expansion is an important step in the company’s growth to become the dominant online beauty destination across the Asia Pacific region. The Chinese cosmetic market is the largest in the world and has the potential to become a US$113.9 billion industry by 2017. Adore Beauty’s TMall store will cater to China’s growing demand for ethical and natural beauty products that haven’t been tested on animals. The online store will stock popular Australian brands that are currently not available in China, including evo, Lanolips, Aesop, Alpha-H, Skinstitut and ELEVEN – most of which are exclusive on Tmall to Adore Beauty. “Chinese shoppers are very discerning and favour high quality, environmentally friendly beauty products which is why Australian brands are very popular but until now, have largely been unavailable in this market. We see a huge opportunity to launch these brands in China via Adore Beauty’s Tmall store”, says Kate Morris, CEO and Founder of Adore Beauty. The National Online Retailers Association for Australia has seen an increase in businesses expanding into the lucrative Asian market, by offering quality Australian products. “Australian retailers are capitalising on the rising middle classes with disposable incomes who are shopping online. There’s the potential for savvy businesses to sell to billions and Tmall is the platform of choice for aspirational Asian consumers who are prepared to pay a premium for western quality products. Adore Beauty is sure to be a roaring success as it meets demand and flies the flag for Australia’s ethical beauty brands in Asia”, says Paul Greenberg, the CEO and Founder of the National Online Retailers Association (NORA). “Momentum is strong and we are ready to take Adore Beauty to the next level and realise our vision to become the number one online premium beauty retailer, not just in Australia but in the region,” says Morris. “We pride ourselves on being a customer-centric retailer that truly understands the premium beauty consumer. We grew our product range from 6,000 to 10,000 products in the last 12 months, including signing up industry favourites Estée Lauder and Ella Bache, and increased revenue by 70%. We are looking forward to working with TMall to further build our business across APAC.” *Source: http://cosmeticschinaagency.com/ china-become-biggest-internet-cosmeticmarket-world/

Esprit Magazine promotion

There aren’t many brands that can claim cult status but Thin Lizzy is one of them.

Born from the mission to create “the best of the basics for skin”, it skyrocketed up New Zealand’s cosmetic brand charts, where it has remained ever since. It’s become the mineral make-up brand of choice for a myriad make-up artists and its ever-popular 6-in-1 Professional Powder has gained a loyal fan base. Now Thin Lizzy is taking Australia by storm and it’s on an even faster trajectory than NZ. Its new in-store look and feel has seen it become the fastest growing brand in pharmacy, month on month – offering you an exciting opportunity to wow beauty aficionados and see your sales soar.

If you’re looking for the next beauty bestseller to draw new

customers in-store, turn the page and discover Thin Lizzy’s line-up… ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

Esprit Magazine promotion

Thin Lizzy launched in New Zealand 11 years ago and within three years it was already proving to be an instant hit with beauty lovers of all ages and backgrounds – cementing its place on the cosmetic brand charts. Wendy Nowell-Usticke, professional make-up artist and Thin Lizzy co-founder, explains, “Our first product vision was the Concealer Crème, which underwent 12 months of rigorous testing by an extensive team of film, editorial and wedding makeup artists. Friends and family, no matter what their age or skin type, were part of the testing pot too and it’s thanks to our testers and the positive and honest feedback we received that we could be 100 per cent confident in the quality of the product.” The brains behind Thin Lizzy, entrepreneur Paul Meier along with Wendy, remain involved at every stage of the process from the initial product design through to the product testing and marketing. Yet the collective involvement of professional make-up artists has really helped drive Thin Lizzy’s research and development and crafted it into the trusted and reliable mineral make-up that it’s become. Wendy says: “If a product can work under the harsh studio lights and the environmental conditions that actors’ skin endures - and not cause a break out - then it has to be good!” Testament to its excellent coverage and staying power is the fact Thin Lizzy has been adopted by make-up artists on popular television series such as Spartacus and Wentworth and for the film The Chronicles of Narnia.

Centre stage While all Thin Lizzy products are noteworthy, it was the mineral bronzer that became the real hero and for good reason. Its advanced and high-quality formula contains crushed pearlised minerals and colour-correcting pigments that feel and look completely natural on the skin. It has the ability to cover redness, hide blemishes and acne scarring, even skin tone and create a luminous glow. In fact, right from the start it had six clear uses. Its ability to work as a blusher, bronzer, eye shadow, face framer, contour and lip colour led it to become Thin Lizzy’s cult product, which was later renamed the renowned 6-in-1 Professional Powder. “The use of contouring make-up by professionals to enhance bone structure and facial features is on the rise with make-up schools in both Australia and New Zealand embracing the 6-in-1 for its colour flexibility, absence of glitter, easy-blend formula and natural finished look. “Contouring is changing the face of beauty. Whereas it was once a skilled technique used only by the pros on photo shoots, it’s filtered down and has become somewhat of a beauty buzzword,” says Wendy. Thin Lizzy 6-in-1 one is ranked as the #1 Face Powder in New Zealand and is in the ‘Top 50 Face Powders’ in Australian Pharmacy.* However, it’s not just the 6-in-1 that’s making waves, Thin Lizzy’s Mineral Foundations are striking a chord with make-up lovers too. 48

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

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Actively seeking retail partners

About face With mineral foundation seen by many as a healthier alternative to traditional foundation, as it is free from many common cosmetic irritants, Thin Lizzy’s ‘less is more’ mantra means that just a handful of ingredients are used and common irritants are omitted. “Thin Lizzy’s Mineral Foundation contains titanium dioxide and zinc oxide, both of which act as a natural SPF15 so your skin not only has a flawless finish and luminosity, but it’s also a natural protection from UV damage. The foundation sits on the surface of the skin, allowing it to breath,” explains Wendy. She adds:

“Today women are just as concerned with what’s not in the formula as what is included. Thin Lizzy’s Mineral Foundations are free from bismuth oxychloride, parabens, sensitizing perfumes, heavy waxes that can block your skin and fillers, that can be can be drying to the skin.”

Thin Lizzy’s mandate has always been to “keep it simple” and “do what you do well or don’t do it”. The mineral foundation range is no exception to this. Thin Lizzy Mineral Foundation is ranked number #1 in New Zealand* in the Mineral * Aztec March 2016

As a professional make-up artist Wendy Nowell-Usticke understands the importance of using products that do what they promise they will. If your pharmacy wants to capitalise on the growing popularity of mineral make-up with a brand that’s backed by the best in the beauty biz and already seeing its sales soar, contact Wendy today…

Foundation category and #3 in overall foundations and although it hit Australian shores a few years after its NZ launch, it has already secured #2 position in the top Mineral Foundation Brands in Australian Pharmacy category and #6 in overall foundations, signaling its sales potential. “Thin Lizzy has received countless Phone: +64 21 812 999 testimonials from make-up artists, TV Email: wendyn@branddevelopers.co.nz presenters and customers. It really is the best of the basics for skin. “Having had Thin Lizzy tested under intense studio conditions by make-up artists in Australia across the year and you have who have gone on to call it their ‘preferred a brand that’s serious about driving new brand’ - you know it’ll work for you!” users in store and converting that visit into To support its Australian expansion, a sale. Thin Lizzy has initiated its highly successful demonstrator program, which has seen an increase in monthly sales by, on average, Competition 400%. Team this with the Thin Lizzy invites you to WIN! $15 million that the brand spends on TV advertising Win a year’s supply of Thin Lizzy mineral make-up PLUS a Samantha Wills mineral necklace. (A total prize value of more than $600.) To enter: 1. Follow Thin Lizzy on Instagram or Facebook (or both) and; 2. Use the Comment area to tell us which Thin Lizzy product you like and why – to enter use the hashtag #ThinLizzyEsprit Small print: Only one winner will be selected. Winner will be chosen on the merit of their answer. Winner will be contacted via Instagram or Facebook, dependent on their mode of entry, competition closes September 30th 2016.

www.samanthawills.com/shop/ necklaces/mineral-necklace-blackonyx-48115.html

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Pierre Fabre going for growth Eric Ducournau - CEO of Pierre Fabre Dermo-Cosmetique (PFDC) was in Sydney recently. Esprit magazine’s Andrea Ferrari slipped in to the company’s Australian subsidiary HQ to discuss the business, and how he has helped to accelerate the international development of the company since he came on board.

Under Eric Ducournau’s leadership, there has been an increase of sales between 2013 and 2015 of 22.7% and PFDC is now leading the dermo-cosmetics market in Europe, China, Portugal and Singapore and is number two worldwide. Eric has also been responsible for the opening of new subsidiaries in Chile, Korea, South Africa, Hong Kong and Australia in 2015, bringing on board an additional 1400 new employees around the world in just three years. The company has a pretty unique story in that it is a “not for profit” pharmaceutical company owned by the Pierre Fabre Foundation, which invests money back into humanitarian and environmental projects around the world. Having increased its presence in China from solely selling Avène, adding Rene Furterer essential oils hair treatments in 2014 and Klorane botanical haircare in 2015, Pierre Fabre sits prettily in the luxury retail arena, in department stores with guided customer consultations as well as drugstores. The Australian market, like most other markets ex-China, sees the brands in pharmacy, their preferred distribution channel. “Wherever we are in retail we maintain the same claims about the products. For example, we have sterile cosmetics products and we own patents on the manufacture of sterile cosmetics, as sterility increases safety of use for sensitive skins. Even in the luxury category we maintain the same topics; we claim that we (PFDC) want to take care of skin problems. In China department stores account for 40% of sales, the rest is pharmacy, drug stores and hospitals where it is a prescribed brand. Medical reps are an important part of our business and we have them everywhere we want to be a prescribed brand. It is very important for people with sensitive skin to have products that are endorsed by a dermatologist.” Dermatologists are tough to please, which 50

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

1: Eric Ducournau - CEO of Pierre Fabre DermoCosmetique (PFDC) 2: Avène brand corners in department stores in China 3: Avène in pharmacy the Australian model

is good, says Eric. “They want to see the proof of our claims. It gives us the opportunity to provide our studies. For Avène for example we are able to publish our studies in the British Journal of Dermatology. It is a key point for us to be linked with dermatologists because they can explain the use and benefits of the product to the patient. Dermatologists give consumers the key to understand how their skin is performing.” Skin looks beautiful if it is in good health, he says. For the greater good is a philosophy that flows through the company. Upcoming good works include the establishment of a Private Foundation in 2017 which is devoted to helping parents and children take care of atopic dermatitis. Working with hospitals there will be training programmes to help those with the disease. Later this year, in October 2016, the opening of the Klorane Institute will pave the way to partnerships with public institutions like Australia’s Botanic Gardens. Klorane’s Institute’s purpose is to educate, especially children, on how to preserve nature. For example, the reasons behind Pierre Fabre’s support to the “The Green Barrier” – a wall of trees measuring 7,000 kilometres across Africa which helps prevent the advance of the desert and loss of villages. This and many projects large and small will be the subject of education programmes and activities at the Institute. “The last five years have seen a major change in the dermo-cosmetics landscape with growth from our competitors. The key difference for Pierre Fabre is that we had, and have, only dermo-cosmetics brands, whose development is backed by our pharmaceutical know-how. Our growth is coming from investment in opening new subsidiaries around the world: latterly Chile, Hong Kong and Denmark. Currently the

worldwide turnover is 1.3 billion euros. That’s 70% out of France. In five years’ time we estimate it will be 80% rest of the world and 20% France. “Coming from a pharmaceutical company originally, Pierre Fabre’s focus is on establishing good relationships with dermatologists. For this to work successfully we have to invest in clinical trials. If you want to give the proof of the product’s claims to the population you must do the clinical trials. We don’t say you ‘need’ this product, we say ‘it could help’ your skin concern. We are investing 4% of turnover in research for new product development. We have around 100 new formulas each year across all our brands – innovation is very important in our DNA.” Pierre Fabre is a private company maintained by a foundation of public interest. “Our shareholders are for more developments not greater profits. We could appear as less ambitious than other companies in terms of annual sales increase. But our sole focus is on dermo-cosmetics. We focus on developing, manufacturing and launching affordable products for our customers positioned between luxury and mass market, in the drugstore/pharmacy channel and in some markets, department stores. We consider people, we want to take care of people. To do this you have to have affordable products,” concludes Eric.

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Upskill on Bio-Oil

Tracy Symons-Murdoch, Bio-Oil General Manager – Aspen Pharmacare shares some key questions about Bio-Oil with answers that will help you help your customers!

What is Bio-Oil? Bio-Oil is a specialist skincare product formulated to help improve the appearance of scars, stretch marks and uneven skin tone; it is also highly effective for ageing and dehydrated skin. Bio-Oil is the #1 selling scar and stretch mark product in Australia.* *Aztec Segment and item list as defined by Aspen Pharmacare, based on the AU Grocery & Pharmacy Scan Combined Data within the Hand & Body Skin Care Database. This is based on 12 months of AU Grocery & Pharmacy Scan Combined Data, AU Grocery & AU Pharmacy Data to 17th January 2016

What is the Bio-Oil formulation? The Bio‑Oil formulation is a combination of plant extracts and vitamins suspended in an oil base. It contains the breakthrough ingredient PurCellin Oil™, which changes the formulation’s overall consistency, making it light and non-greasy. This ensures that the goodness contained in the vitamins and plant extracts is easily absorbed. Bio‑Oil has undergone safety assessments in accordance with the Regulation of the European Parliament and of the Council on Cosmetic Products. The toxicological profile, chemical structure, level of inclusion and total level of daily exposure of each ingredient used has been assessed and deemed safe for use (including use by

pregnant women). Bio‑Oil is a member of Beauty Without Cruelty.

What makes Bio-Oil unique, what are the benefits of PurCellin Oil™? Bio-Oil contains the breakthrough ingredient PurCellin Oil™, which reduces the thickness of the formulation, making it readily absorbed by the skin. This assists with the delivery of its key ingredients: Vitamins A and E, and Calendula, Lavender, Rosemary and Chamomile oils. PurCellin Oil™ exhibits spreading properties on the skin, producing a thin, protective film, which is neither sticky nor greasy. It acts as an emollient, making the skin soft, smooth and supple.

How should Bio-Oil be applied? Bio-Oil should be applied to the scar, stretch mark or uneven skin tone twice daily for a minimum of three months. Please note that scars are permanent in nature, and although Bio-Oil is formulated to help improve their appearance, it can never remove them. Results will vary from individual to

individual. During pregnancy, Bio-Oil should be applied from the start of the second trimester to areas that are prone to stretch marks.

Is Bio-Oil safe to use during pregnancy? Often women are recommended to avoid Vitamin A nutritional supplements during pregnancy and therefore pregnant women have concerns around using skincare products with Vitamin A. Any substance applied to the skin is only harmful if it is present at levels above its toxicological threshold. This threshold is calculated on a scientific basis. While Vitamin A exhibits benefits to the skin, healthcare professionals agree that the daily intake by an expectant mother should not exceed 5,000 I.U. per gram (I.U. stands for international units and is a measure of the potency of an ingredient). Because the skin provides a significant barrier to penetration, only a fraction of topically applied Vitamin A enters into the body. Using an unlikely maximum absorption rate of 10% (this rate is deemed appropriate by a toxicologist for Vitamin A in Bio‑Oil), an expectant mother would have to use more than 110ml of Bio‑Oil (almost two 60ml bottles) per day, before exceeding the recommended daily maximum intake. For this reason, Bio‑Oil can be safely used throughout pregnancy. By including Vitamin A at a low level, Bio‑Oil provides pregnant women with its benefits without any safety risk. For further info: www.bio-oil.com.au

Chanel backstage beauty at Cruise 2016 -17 Chanel beauty backstage for Cruise Show 2016 -17 showed a clear, natural, healthy, feature-defining make-up. Skin is prepared with La Solution 10 de Chanel (2016). Face make-up: Les Beiges - Teint Belle Mine Naturelle - (2016), Eclat Lumière. Corrector Perfection: Les beiges - Poudre Belle Mine Naturelle. Eye brows: La Palette Sourcils de Chanel. Eyes: Stylo Yeux Waterproof in Pacific Green. No mascara. Blush: Les Beiges: Healthy Glow Multi-Colour – duo No01 and No02. Lips: Rouge Coco Shine in Shipshape No114. Nails: La Base, Le Vernis in Ballerina No.167 topped with Le Gel Coat. Some products or colours available only in certain markets. Cruise Show Beauty Backstage 2016 -17. Photos: Benoît Peverelli.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

Malouf Pharmacies crowns

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top beauty

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consultants It’s not what you do it’s the way that you do it! And Malouf Pharmacies’ staff performance with customer care and enthusiasm for a job well done throughout the community, is a reflection of the leadership team’s passion for people. Nice people, doing a professional job to make a difference in their customers’ lives. This is what Malouf Pharmacies reward at the retailer’s annual Gala Awards. Inspired by the global epicurean phenomenon, Malouf Pharmacies hosted an unforgettable awards evening to honour their hardworking Health and Beauty team members across Queensland. The Le Dinner En Blanc Gala event was held in front of a packed audience of more than 200, at Brisbane’s Victoria Park Golf Complex. Attendees draped and styled in white, included partners and staff from all of the Malouf Pharmacies stores along with representatives from the Pharmacy Health and Beauty industry, including key Sponsors Revlon, Coty, Issey Miyake, Burberry, Natio, McPhersons, Clarins, Christian Dior, Elizabeth Arden, Stanton and Treby through to Burt’s Bees. This annual event recognises, showcases and awards top performing staff for their ongoing exceptional service and dedication that they deliver to not only their customers, but also to Malouf Pharmacies day after day. Malouf Pharmacies, which is a family owned and operated business, has been servicing the Queensland community for over 54 years. They pride themselves on providing exceptional customer care, expert advice and outstanding service and this is only possible due to their much loved staff. This awards night is another key way that they say ‘Thank you’ to everyone for the hard work they do all year round.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

5. 6.

The Beauty Category

prestigious Award Winners announced 1: Natio Award Winner – Kaye Turfey (Cleveland Day and Night) 2: Revlon Award Winner - Maureen Shakespeare (Harbourside) 3: Skincare Award Winner – Bianca Green (Maroochydore) 4: Fragrance Award Winner – JulieAnne Hurren (Maroochydore) 5: Rising Star Award Winner – Melina Mifsud (Mt Pleasant) 6: Cosmetic and Fragrance Store of the Year Winner – High Street Toowoomba 7: Elizabeth Arden Award Winner – Christina Hellman (Harbourside) 8: Clarins Award Winners – Jade Barkmeyer and Alex Anderson (Kenmore) 9: Special Services to the Beauty Department Winner – Jess Curtis (Gympie Southside) 10: Store of the Year – Maroochydore

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Presenting the awards photographed here were Angela Shepherd and Sarah Malouf.

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“Embracing the healing properties of nature”

As more people look to combine traditional and alternative “Embracing the healing properties of nature” approaches to their health and wellbeing, we’re seeing a rising demand for natural products.

Created to provide a natural, healthy alternative to synthetic perfumes, Hanako’s range of therapeutic products use only pure essential oils, gem and flower essences to assist with emotional wellbeing. Based on the healing properties of the Earth’s raw essences, Hanako’s products naturally support and balance the body while bringing clarity to the mind. The entire range is vegan, eco-friendly and also beautifully (and sustainably) packaged, making Hanako your point of difference for customers looking for natural ways to nurture their wellbeing.

Find out more about Hanako’s heritage and uniqueness…

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arket research reveals that in Australia natural healthcare products are witnessing a growth rate of seven per cent year on year. While consumers are basing their purchases on more holistic principles, they still demand high-quality products with a clear point of difference. Hanako Australian-made therapeutic scents, meridian blends and environmental essences isn’t just another range of natural products, it was born from an inimitable journey and has already achieved many successes, despite being in its infancy. Already on a path to a bright future in the United States, the brand’s founders have returned to their roots to share Hanako’s bottled natural goodness with the Australian market. Co-founders Rachel and Jeff Holm have always been passionate about finding balance in life and being attuned to their body’s needs. Rachel, the driving force and divine light behind the products, has always been immensely passionate about different cultures and the alternative methods of healing, especially those derived from Eastern philosophies and ancient tradition. For many years she has practiced meditation and appreciated the physical, emotional and spiritual benefits it can bring. Her hunger to learn more about different types of therapies led her to complete a two-year diploma in Energetic and Spiritual Healing in Sydney. On completion of her studies Rachel and Jeff, along with their 18-month old daughter Willow, set out on a year of adventure and discovery across Jeff’s country of origin America. Along the way Rachel continued to feed her passion studying aromatherapy, apothecary and training as a Kundalini Yoga teacher. Little did they know the seeds for Hanako were being sown.

Birth of the brand

Happy Tracks – Hanako’s natural remedy for travel sickness, that works!

Before embarking on the trip, Rachel had searched high and low for a natural, child-friendly solution to Willow’s motion sickness. Unable to find a suitable remedy, Rachel used her knowledge, expertise on aromatherapy and apothecary as well as her intuition to create her own combination of natural oils that would help calm an upset stomach. She rubbed the blend of natural oils and plant essences onto Willow’s wrists, stomach and the

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

soles of her feet and they set off on their journey. Unlike previous travels, this time there was no need for a bucket, no sickness, no tears, no discomfort. The blend had proven to be successful and Hanako’s first product, Happy Tracks, was born (pictured below, left). However, the concept of Hanako the brand had not yet been fully realised. When things are meant to be, they don’t need to be rushed—they will come naturally and at a time that’s right. That’s precisely what happened. Rachel and Jeff’s wanderlust, passion for natural healing and encounter with some of the world’s most powerful energy spots in Sedona Arizona, had led to the creation of nine natural essences to support emotional wellbeing and encourage selfawareness. On her return home to Australia everything Rachel had learned, created and experienced came together and Hanako, meaning ‘flower child’ in Japanese, was realised.

Nature – recognised Hanako’s range now includes essences – two of which are named after Sedona’s energy portals Bell Rock and Cathedral Rock – meridian blends and its ever-popular ‘I am…’ vibrational scents. Its hero scent is ‘I Am…Inspired’; A natural alternative to perfume, I Am…Inspired is a unisex elixir incorporating essential oils, gem and flower essences, crystal-infused purified water and mantra to combat negative feelings, encourage a higher consciousness and impart feelings of peace and clarity. Hanako’s unique offering is being recognised both on home soil and in America. Within its first six months of trading Hanako Therapies had already received an opening order of substantial size from a US retail chain and it is currently stocked by sizeable American lifestyle and fashion retailers Urban Outfitters and Marshalls. Here in Australia Hanako can be found in a host of retail outlets including Karma Living stores and Body Mind Life. The speed at which the brand is picking up momentum is testament to the growth of the natural products industry here and overseas. If you’re looking for ways to fuel your front-of-shop growth that are backed by industry trends, Hanako can help set you apart from your competitors who are also exploring the natural health space.

“Embracing the healing properties of nature”

To satisfy consumers’ growing need and want for healthy, natural solutions, Rachel and Jeff continue to work on new products to add to Hanako’s growing range. Having Rachel’s hands on every single Hanako product ensures the brand’s quality, consistency and integrity.

All Hanako products are: • Vegan • Free from animal testing • Derived from sustainable farming practices • Eco friendly • Housed in recycled packaging Hanako is based on love, nature and life. A portion of the sale of each Hanako product goes to Bears Of Hope Pregnancy & Infant Loss Support, a not-forprofit organisation that is close to Rachel and Jeff’s hearts.

Rachel and“Embracing Jeff aretheso passionate healing properties of about nature” Hanako’s therapeutic products and believe so strongly in their power, purity and ability that they are happy to offer a brand workshop for you and your staff to learn more about the products and their unique benefits.

Make Hanako your point of difference. Visit www.hanakotherapies.com or call 1300 856 332 or Jeff on 0405 367 623

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

Victoria Beckham partners with Lauder Estée Lauder and Victoria Beckham are collaborating to launch a limited edition make-up collection for September 2016. The Estée Lauder brand has announced a partnership with Victoria Beckham, known for her sense of style. The acclaimed fashion designer will create a limited-edition make-up collection - Victoria Beckham Estée Lauder. It will launch in September 2016 at select retailers around the world, including Australia, Victoria Beckham stores and on esteelauder.com.au and victoriabeckham.com. Jane Hertzmark Hudis, Group President, The Estée Lauder Companies, says: “Victoria is an entrepreneur in the true spirit of our founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful. Victoria has a passion for beauty and we are delighted to welcome her into our brand.”

Victoria Beckham comments: “The whole process has been both inspiring and eye opening - from going back and revisiting the Estée Lauder archives through to working on the product with the Estée team, this feels like the perfect make-up partnership for me and my brand. I had long admired Estée Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this make-up range and play a small part in her vision for women.” For more information, visit @victoriabeckham and @esteelauder on Instagram and Twitter. #VBxEsteeLauder

Skin perk-up with Natio pair Natio extends its Renew Line & Wrinkle anti-ageing skincare offer with Silky Shea Miracle Face Oil and & Firming Day Cream Natio’s newest additions to the effective Renew Line & Wrinkle collection complete the brand’s comprehensive anti-ageing range. Silky Shea Miracle Face Oil and Firming Day Cream are formulated with plant nutrients chosen for their ability to help perk up skin and tackle the specific concerns of those aged late 30s and beyond. Well-known natural skincare ingredients abound in these formulae: conditioning Shea Butter, Jojoba, Argan, Aloe, Fennel and Myrrh mean the nourishing face moisturiser and advanced treatment oil complete the comprehensive offer that helps soften the appearance of fine lines and wrinkles. The popularity of the six already established products has driven the development of the new two for a 360-degree care of the skin’s natural moisture balance, helping to create smooth skin. Ultimately, a youthful-looking complexion. Renew Line & Wrinkle Silky Shea Miracle Face Oil (RRP $26.95) is a silky, easily-absorbed face oil enriched with anti-ageing plant nutrients to deeply nourish and condition skin. The little application pipette means a controlled dosage. The advanced treatment pairs the natural oils of moisturising Silky Shea, plumping Jojoba, replenishing Argan and smoothing Apricot Kernel together with a blend of Fennel, Frankincense and Myrrh to rehydrate and rejuvenate depleted skin. Rich in free radical fighting vitamins A, C and E, the nourishing formula promises to produce a satin-smooth, glowing complexion. Paraben and fragrance free. Application is immediately after cleanser. Renew Line & Wrinkle Firming Day Cream (RRP $24.95) is a fast absorbing, ultra-hydrating day cream, specifically formulated without SPF to allow skin to breathe for those days spent indoors. Suitable for all skin types, it employs natural actives Argan and Moringa Oil to soften, Hyaluronate to smooth, Aloe to soothe and condition and Fennel and Myrrh for all-day radiance and a more youthful complexion. It aids cell repair and renewal, helping to improve firmness over time. Made in Australia. Available from Myer, David Jones and selected Pharmacies from 4 July 2016.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

Net-a-porter launches Jo Loves NET-A-PORTER’s exclusive retail partnership with Jo Loves, created by Jo Malone MBE, launched globally on June 20th, 2016. The debut collection of 15 products includes fragrance, bath and body, scented candles and gift sets in signature scents - Pomelo, White Rose & Lemon Leaves, Green Orange & Coriander and Red Truffle 21. Sophie Bottwood, senior merchandiser for beauty and grooming at NET-A-PORTER says: “We are extremely excited to be working with Jo Malone and her new endeavour, Jo Loves. Jo is renowned for her instinctive talent for creating incredible fragrances and it’s an amazing opportunity to launch and nurture the brand exclusively on NET-A-PORTER.” Jo Malone, founder of Jo Loves says: “NET-APORTER is the perfect partner to launch Jo Loves around the world. Together we have an exceptional understanding of luxury and share a passion for product, service and experience – this is the start of a very exciting retail journey together.” Jo Loves is available at NET-A-PORTER now. Prices start from UK£35.00.

hot off the press

Revlon reveals

Revlon hosted a reveal and review of its second half product innovations for 2016 for beauty digital and media editors, at Bennelong, Sydney Opera House. Revlon’s Marketing Director, Kaitlin Rady tells esprit Magazine: “We have innovation every month from July - November this year, which is just so exciting. Firstly we have the PhotoReady stick highlighters, which have a luminescent pigment and literally feel like they melt into the skin. These play into the highlighting trend of the moment and Melanie (Burnicle) Revlon’s Makeup Director for Australia and New Zealand has already used these on a recent runway show and is a true convert. “Then we have the gorgeous palettes. We have both eye shadows along with eye, lip and cheek palettes. This category is in huge growth in the prestige space, and we are so proud to be able to launch such quality formulas at an accessible price point. “Along with this eye story we have three new gorgeous ColorStay eye liners, each with a unique tip for expert application and some new sheers shades from the number one Super Lustrous franchise and on trend shades in core nail. “For me, one of the most interesting trends is in one of the smallest categories - nail care. This has come off the back of shellac and now we are all in nail rehab, trying to reverse the damage we have done! We have six SKUS in the range including a beautiful new cuticle oil.”

1: Kaitlin Rady – Revlon Marketing Director and Simone Cunico - Revlon Snr Public Relations & Social Media Manager 2: Stephanie Darling - Sunday Life - and Caelia Corse - Women’s Health 3: Leigh Campbell - The Huffington Post and Lisa Patulny - Byrdie 4: Michael Brown - Michael Brown Beauty and Chrisanthi Kaliviotis - The Carousel 5: Anna Lavdaras - Harper’s Baazar and Remy Rippon - Vogue 6: Alexis Teasdale - Cosmopolitan, Sarah Brooks Wilson - Shop Til You Drop and Amy Starr - Elle 7: Alison Rice - Allure Media and Rosemary Bracey - Beauty Heaven 8: Andrea Ferrari - esprit Magazine, Kaitlin Rady - Revlon Marketing Director, Melanie Burncile - Revlon Makeup Director Australasia and Adriana Donnola - New Idea

Jurlique’s helping hand Jurlique has an annual tradition of launching a strictly limited edition version of one of its most iconic skincare products – Rose Hand Cream. Jurlique Rose Hand Cream this year has the additional descriptor “handpicked” and launches with a Hand Care ritual. Rose Hand Cream Handpicked 2016 features the brand’s unique Rosa gallica Flower Extract. This is genuinely a precious extract, being drawn exclusively from this year’s vintage of the pure and potent roses grown at the Jurlique Farm in the Adelaide Hills. Laurence Crussol, President & Deputy CEO, Jurlique International shares: “A dry winter and a hot spring in the Adelaide Hills made our 2016 Rosa gallica harvest particularly potent and fragrant. And these exceptional roses are at the heart of our limited edition Rose Hand Cream Handpicked 2016. Every year, the conditions are different. And this year, they were among the best. Our roses bloomed, and were divinely full and fragrant. “Each rose was carefully handpicked and placed in our drying cabinet so we could extract the precious rose water from this exceptional vintage. And by adding it to our iconic Jurlique Rose Hand Cream, we know we’ve truly created something special. Every drop of this year’s Rosa gallica Flower Extract has gone into our Rose Hand Cream Hand-

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picked 2016. We don’t store it or use it in any other product.” Available only while stocks last, this truly is Nature’s Limited Edition – limited in supply, and available for a limited time all over the world. In Australia from August 1st 2016. RRP $69.00, 150ml. Launching at the same time are two products that combine to create a complete hand care ritual. Exfoliating Hand Treatment 100ml, $40.00 is a 2-in-1 treatment mask and scrub that deeply cleanses and protects for beautifully soft and smooth hands. Its combination of red and white clays absorb impurities, while its natural Jojoba beads gently exfoliate. Nail and Cuticle Treatment Oil, 10ml $28.00 deeply nourishes and conditions for healthy nails and cuticles. It contains Rosemary and Horsetail extracts to help strengthen dry and brittle nails; Carrot Root and Calendula extracts to soothe cracked cuticles; and Almond and Macadamia Oils to intensely hydrate and restore moisture. From Jurlique stores, department stores and selected pharmacies.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

First among sequels –

Lady Jayne joins Manicare and Glam for second

successful collaboration with We Are Handsome

by Elisabeth King

It’s long been known that beauty and fashion have become inseparable. But for major category leaders such as Manicare, Glam and Lady Jayne, a collaboration with the right designer can be very cost-effective and profitable. We derive the authority of our key brands by reinforcing an aspirational lifestyle, says Juliette Toolin, Marketing Manager, Essential Beauty, for McPherson’s Consumer Products. “With an ongoing focus on the Millennial customer, McPherson’s Essential Beauty Marketing team is passionate about creating innovative partnerships that result in fresh, entertaining and useful products for our customers”.

n 2015, Manicare and Glam struck a major chord with consumers through the first double collaboration with We Are Handsome, the globally successful designer. It wasn’t just another fashion collaboration, adds Toolin. “They are Australian, like we are, and the partnership inspired the creation of a range of beautiful products from limited edition eyelashes to using a trio of We Are Handsome prints - Jungle, Fever, Flamingo and Menagerie - across the packaging of the two brands”.

Nine Per Cent Growth Boosts Overall MCP Beauty Share

Overseas and in Australia, beauty brands’ 58

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involvements with designers and fashion runway shows are increasingly looking like all-out marketing campaigns. But as well as being commercial, they have to be authentic to produce the desired result. When both partners are fashion leaders, the strong double message isn’t lost on consumers. Manicare is the number one Beauty Accessories brand in Australia, and Glam is enjoying double-digit grow year-on-year as women of all ages embrace false eyelashes as a beauty necessity. The collaboration with We Are Handsome was such a huge success because it emphasised what Manicare and Glam are all about, says Toolin. That means keeping up with the latest trends through brands synonymous with high quality and constant innovation - not how much women spend. Consumers responded so enthusiastically to the We Are

Handsome collaboration that Manicare experienced sales growth of 9 per cent and the highest MCP beauty share in 12 months, says Toolin. “The strategy also assisted in driving traffic in store to shop the overall range. Following such a major pay-off and a halo effect during the promotional period, it was a natural move to repeat the collaboration for the second year running. Not only with Manicare and Glam, but also with Lady Jayne, Australia’s leading hair accessories brand”.

Global Story Appeals To Millennials

Manicare, Glam and Lady Jayne all have a strong heritage, but We Are Handsome’s spectacular rise to global fame has incredible pulling power. Founded in 2009 by Jeremy and Katinka Somers, the husband and wife team both had backgrounds in advertising and wanted to capture the spirit of the Australian beach lifestyle through luxury fabrics, impeccable quality and striking colour palettes. The label became an instant hit worldwide, and famous fans include Beyoncé, Rihanna, Diane Kruger and many more. Currently available in 40 countries and stocked by exclusive international department stores, premium boutiques and selected online stores, what hasn’t changed is that every piece is designed and sewn in Australia.

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“ collaboration

A key benefit from such a well-planned is to reinvigorate core products across all three brands to maintain their best-selling category leader status...”

The brand’s storytelling resounds with Millennials, says Toolin, so we decided that a second collaboration would be a good springboard for Lady Jayne as well. “Being part of Mercedes Benz Fashion Week in May really underlined our authority in lashes, nails and hair accessories. Backstage activities are integral to aligned brands because it’s where creative energy happens. Through the three brands we offered a complete solution for hair, nails and lashes, backed by photo-shoots, a social media blast, digital and PR activities”.

Second Year Intensifies Core Growth Strategy McPherson’s has a long-term strategy to become a world class consumer products company and a leading player in the Australian beauty market, notes Stephanie Limcauco, Assistant Brand Manager, Essential Beauty. “A key benefit from such a well-planned collaboration is to reinvigorate core products across all three brands to

maintain their best-selling category leader status. The new products will launch in time for summer and will be available in Priceline and selected Pharmacies across Australia”. To prove that the continued relationship with We Are Handsome has developed into an important growth strategy, this year’s products reprise similarly powerful points-of-difference to appeal to younger consumers. Three We Are Handsome prints - Flight, Parade and Territory - will be used across the packaging of all three brands. “We are so excited that Lady Jayne has joined the collaboration this year”, says Sarah Montile, Brand Manager, Lady Jayne. The focus is on everyday essentials that cater for the main hair colours - black, brown and blonde. The limited edition packaging of bobby pins and Snagless hair elastics feature We Are Handsome resealable pouches, adding value and engaging shoppers at the shelf.” The nail market remains highly competitive and we are again focusing on limited editions which reinforce Manicare’s positioning as a go-to brand for essential nail

tools, says Toolin. “We have included several of the brand’s top-selling items - mini-tweezers, nail shapers and compact mirrors. Our popular nail remover pads will also be available in two new summer scents - Ocean Breeze and Coconut & Lime”. Two limited edition Glam products round out the roll-out, says Toolin. “Four on-trend lash styles offer fashion-conscious consumers a choice between a natural lengthening or volumising finish. Especially designed for the party season, all styles are in line with the cat walk trend of wispy, doll-like finishes. Three oval tip nails which encapsulate the vibrancy of We Are Handsome are also sure to be must-haves for summer”. Successful fashion partnerships not only give beauty brands extra credibility with consumers, they are also a great way to inspire internal marketing and sales teams. Manicare, Glam and Lady Jayne’s team-up with We Are Handsome also confirms the old adage - You have the dress. But if you mess up the hair, make-up and nails - Forget about it.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

Manicare’s

brush launch

Manicare has just launched its affordable yet professional-quality make-up brushes into retail. Esprit Magazine covered the product details and brand strategy in the April issue. Here’s an update on the beauty media launch with celebrity make-up artist, Liz Kelsh. Manicare stands proudly with the title of #1 Cosmetic Brush Brand in Australian Pharmacy*. Clearly a loved brand, it continues to deliver to its customers. Understanding customers’ demand for professional tools for their make-up application, Manicare worked closely with make-up artist, Liz Kelsh, who shared her expert advice and insider know-how to help the brand develop this latest arsenal of beauty tools. Naturally Liz’s experience lends itself perfectly to advising on make-up tool development - and the importance of the right tools for specific jobs. Manicare’s next generation brush range features improved bristles, tapered ferrules, light-weight handles and a modernised design aesthetic. Liz says: “These brushes have been carefully chosen to achieve a professional finish to your make-up effortlessly. With just a few key brushes you can blend, smudge and shade shadow seamlessly and achieve skin perfection with the foundation and fiber-optic brushes. The comfortable shorter handle means

you can get up close to the mirror for detail perfection.” The collection comprises: Foundation Brush $16.95; Bronzing Brush $19.95; Contouring Blush Brush $14.95; Powder Brush $15.95; Stippling Brush $16.95; Blending Eye Brush $10.95; Contouring Eyeshadow Brush $11.95; Smudge Brush $10.95; Brow/Eye Defining Brush $10.95 and Lash /Brow Brush $10.95. So does Liz have a fave brush? “If I was to only pick one brush from the range it would be the Blending Eye Brush. An absolute must-have - this should definitely be the first purchase in your brush wardrobe. You will be amazed how easy it is to blend like a pro with this long handled blending brush. Used to blend colours together seamlessly or soften the final look of a smokey eye to next level blending.”

3. 2. 1: Liz Kelsh and Bianca – model 2: Cassidy Loane and Kelsey Ferencak 3: Milly Stilinovic 4: Laurie Young – Blogger The Rue Collective 5: Rosemary Chegwyn – Manicare, Liz Kelsh and Magdalena Aleksandrowicz - Manicare 6: Manicare’s new brush collection

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*Aztec: dollars, Australian pharmacy MAT24/2/16

Beauty media, presenters and lifestyle bloggers collected at a make-up artistry demonstration of the brushes by Liz Kelsh.

David Jones’ windows on… …Salvatore Ferragamo Parfums Salvatore Ferragamo Parfums launched its Signorina Misteriosa fragrance with a splash of windows at David Jones, Elizabeth Street, Sydney – seen here. Signorina Misteriosa ‘owned’ the windows at David Jones in the Sydney city store for the launch period. The store’s window facing Market Street showcased the launch for two weeks and double-windows facing Elizabeth Street celebrating the launch for the first week of the on counter debut. Jenny Mansford - Senior Brand Manager tells esprit Magazine: “Signorina Misteriosa is the third chapter of Salvatore Ferragamo Parfums pillar product Signorina, after Signorina Eau de Parfum and Signorina Eleganza. An innovative olfactive interpretation of black shades with a strong gourmand core and a daring and unexpected side. A new scent addresses the young and sophisticated woman, with a multifaceted personality. To support this premium launch, Salvatore Ferragamo has internationally launched a new media campaign entitled “My Life is a Play”, with top model Grace Hartzel starring in the leading role and playing the three souls of Signorina. The choice to set the advertising campaign is perfectly interpreted by the special windows designed for David Jones in Elizabeth Street.” It was a perfect fit for Mother’s Day timing. From David Jones’ perspective, Christiaan Hobson - Designer Beauty & Fragrance Buyer, tells esprit: “The Mother’s Day Window initiative was born from the wonderful reaction we receive each year from Flower Show and our focus on strengthening our position in the market as a fragrance destination. Each window partner has strong and unique DNA and we believe that Mother’s Day was the perfect opportunity to bring further animation to the store. Many hundreds of thousands of people pass by the Elizabeth Street store windows on a daily basis, and we are excited that the Mother’s Day windows allow the brands to create something very special, which we in turn showcase in our stores, online, through social media, digital and print.”

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

YSL Beauty’s

Instagram

magazine YSL Beauty is confidently changing the ‘Instagame’. Daring to stage the first online Instagram magazine, YSL Beauty is future proofing the face of social media’s beauty feed, with something to inspire, amuse and visually arrest. Dare & Stage, YSL Beauty’s Instagram magazine, has rallied a virtual beauty masthead made up of talented bloggers, photographers, muses, writers and artists. Chosen for their expertise and empathy these creative contributors will make Dare & Stage a sociable beauty network. Divided into sections, stories, voices and columns, these posts will make up the patchwork of YSL’s beauty story, just as if it were a working magazine, with a cover, an editor and a daily line-up. Told in two textures – ‘le flux’, the continual beauty products feed, and ‘le stock’, standout beauty stories – YSL Beauty states that it is going to define and refine the way Instagram illustrates beauty. Addressing the consumer YSL Beauty says: “Made with you, and for you, YSL Beauty’s instamag posts will turn our products from

‘wow’ to ‘mine’, while transforming our ‘exclusive’ identity into an ‘inclusive’ style. This weekly themed shoppable magazine, where products can be purchased via “like 2 buy” will invite you to a regular rendez-vous - from #yslbeautycarteblanche to #yslbeautystilllife, from #yslbeautytips to #yslbeautyevents. A weekly appointment not to be missed.” The concept? Visually striking, beautiful not boring, news based and unchartered, this Instagram feed aims to be gobbled up by YSL’s hungry new beauty fan base. Expect backstage scoops, tutorials on a loop, brand new rules, product revelations, rock quotes and, says YSL Beauty…“most of all…expect the unexpected from Dare & Stage.”

Kerry Washington inspires OPI collection With its magnificent mix of the historical and the cosmopolitan – Washington, D.C. is one of the world’s most compelling cities. It’s also the inspiration for OPI’s latest collection. OPI Washington, DC is the result of the number one salon brand’s collaboration with Emmy and Golden Globe nominated actress Kerry Washington, recently named the company’s first-ever Creative Ambassador. Washington worked closely with OPI co-founder and brand ambassador Suzi Weiss-Fischmann to develop and name the 12 new shades. “Kerry is a role model, style icon, nail lacquer lover and absolute natural in this new role,” says Weiss-Fischmann. “She exemplifies the spirit of Washington, DC. women, and her bold approach to life is evident everywhere from her acting to her activism to her red carpet style.” Kerry tells us: “It has been so inspiring to work with Suzi - the first lady of nails - on creating and naming this collection. It’s a real art and science to develop colour that will appeal to women of all types and skin tones and that mirrors and complements the runway trends for the season,” said Washington. “Nail colour is a simple but impactful form of individual expression. Wearing bold shades like these is empowering and uplifting, not to mention a perfect way to show some election year spirit!” The Washington, DC palette delivers a dramatic, sophisticated spin on classic Fall hues. From the authoritative red of Madam President to the treasury-worthy deep olive of Suzi – The First Lady of Nails, OPI has fun naming its colours. Fashion-forward lush green Stay Off the Lawn!! adds a jolt of power to fall looks, while (air) traffic-stopping yellow Never a Dulles Moment curries favour with movers and shakers. The power of colour also comes in small packages. A special, giftable four-pack features mini-versions of four shades (We The Female, Pale to the Chief, CIA = Colour is Awesome, Never a Dulles Moment) OPI Washington, D.C, will be available from August 2016 exclusively from select salons, MYER and David Jones.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

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Guerlain’s supreme skincare

Guerlain’s luxe Orchidée Impériale skincare adds two supreme products: a new texture for the face - the Gel Cream, and Eye Serum – both using Gold Orchid Technology and producing beautiful results. Guerlain has created a revolutionary new texture with the invention of Orchidée Impériale The Gel Cream – RRP $425.00 – pictured here. Delivering the revitalising power of Gold Orchid Technology to the skin, reducing imperfections, pores, fine lines, signs of tiredness and a dull complexion, in other words, recreating the qualities of visibly young and flawless skin in a single product. This refreshing version of The Cream is recommended from the age of 30, for combination skin or hot climates. 100% of women who tried The Gel Cream confirm*: the fresh feeling immediately revived their complexion, their skin appears decongested and marks of tiredness are reduced to give a “beautiful skin” result that lasts for ten hours. Part of the beauty is delivered through the meticulously dosed combination of two soft-focus powders, chosen for their silky feel and the optimised effect on light transmission. Together they control shine and blur the complexion to give a smooth, even and velvety soft finish. The skin’s texture is finer and its surface more even. Fine lines

and pores seem erased, and marks of tiredness are reduced. A mix of moisturising, tightening and firming ingredients support Gold Orchid Technology’s revitalising action to leave skin dense and supple, tighten the surface network and reinforce the support fibres. Plumped and re-sculpted, the skin is fuller and the contours of the face redefined. Immediately on application, the skin appears fresh; smooth and even. After one month, redefined and energised, the face glows with renewed youth and vitality. Eye time Orchidée Impériale Eye Serum which combines advanced Gold Orchid technology and the exclusive Bright Eye complex – RRP $327.00. This technology contains a range of cutting-edge active ingredients to correct all the causes of darkening in the eye area, from UV-related marks to age spots and the dark circles and puffiness that darken the expression. Evaluated by an independent dermatologist, the clinical data demonstrates the full power of this new product. Radiance

increases immediately by 25%. In eight weeks, it increases by 39%, the number of pigmentation blemishes decreases by 21%, the visibility of circles decreases by 26% and the visibility of puffiness by 37%**. The eye contour is more radiant with a younger appearance in 100% of women***. With an incredibly light texture, it melts into the skin, fusing with it immediately. * In vitro test on ingredient *Self-assessment, 32 women, results immediately after application ** Evaluation of 31 women by a dermatologist; results after twice-daily application for two months *** Self-satisfaction tests on 31 women; results after twicedaily application for one month Both are Available 7th August, 2016 from David Jones and Myer stores.

Arden’s Must-Haves Elizabeth Arden Eight Hour Cream Skin Protectant is one of the most famous products and its popularity extends around the world. Inspired by the love shown for the brand a special I ♥ limited edition has been created. With more than 130 beauty awards worldwide, celebrities, make-up artists and beauty enthusiasts all agree – the Eight Hour® Cream Collection is a beauty ‘musthave’. Drawing inspiration from the line’s devoted following, Elizabeth Arden is celebrating the beloved Eight Hour line with a fun, flirty I♥ Eight Hour Limited Edition Collection. Available from September 11th 2016. From its creation in 1930 by Elizabeth Arden herself to its current cult status, this apricot-hued balm has earned its legendary status with its beneficial formulation of Petrolatum, skin soothing Beta-Hydroxy and Vitamin E. This versatile, all-in-one secret weapon can be used to calm, soothe and moisturize skin. RRP $26.00. I♥ Eight Hour® Limited Edition Collection features the original Eight Hour Cream Skin Protectant and for the first time ever, an Eight Hour Cream Lip Protectant Palette in a new, vibrant and feminine packaging. The palette comes complete with a trio of lip tints that increase shine, prevent moisture loss and provide a natural satin finish in best-selling shades – Plum, Blush and Berry. These tints help to nourish and relieve chapping to keep lips smooth and kissably soft. The slim, ready-to-travel palette includes a lip brush and mirror. Neat hey?! RRP $26.00.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

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Tutoring rules

M•A•C Technique is an educational seminar offered in stores where customers are tutored by certified M•A•C artists who teach them step by step various make-up looks, techniques and latest trends. M•A•C Technique relaunched in April having typically run once a month in most stores and been very popular, with Australia being the first in the globe to launch the revised offer as a pilot market. The cost is $120 (redeemable on product). In addition to this the brand has launched a first-of-its-kind app to accompany the M•A•C Technique classes. These educational seminars are offered in and hosted by certified M•A•C artists. The customer signs up for a particular look that they are wanting to learn and the M•A•C facilitator teaches them step by step how to achieve the particular look. The classes offer various make-up looks, techniques and how to create the latest trends – such as contouring, highlighting/strobing. The app gives the user the ability to not only book classes in their local area but it also allows the user to search various looks they want to achieve via face charts. Once booked for the session, the customer then receives the face chart and has the ability to include comments,

tips and tricks to personalise it and make it their own. The customer then has the ability to refer to this whenever they want as it stays in the app as long as they keep it. Australia is the first market to launch this concept. Alignment with the new M•A•C Technique at Mercedes Benz Fashion Weekend, saw these customers among the first to learn some of the latest and hottest make-up looks and techniques from the artists, at no cost – providing additional added value to their ticket purchase. The updated M•A•C Technique offers a broader range of workshops and seminars with 13 technique focuses, from beauty basics to glam chic. Catered to both new make-up users and seasoned artists, each curriculum offers an intimate setting for participants to

Bold & brave beauty 3INA (pronounced Mina) is a fresh beauty brand, the brainchild of retail entrepreneurs Pablo Rivera and Mark Eve. Founded from a genuine passion to create real, accessible beauty, Pablo and Mark have been working for two years to produce a truly innovative experience in the world of cosmetics. As part of the brand’s aggressive expansion plans over three years, 300 3INA stores will be launched worldwide. Distinguished by luxurious, richly pigmented formulas in a huge array of formulations, on-trend colours and textures, the 3INA collection offers 450 products across six categories: eyes, lips, face, skincare, nails and tools. Accessible RRP price points on lipsticks start from $9.95, nail polish from $9.50, eye shadow from $10.95 mascara from $13.95 and foundation from $22.95. Mark explains how 3INA was born: “Pablo and I saw an opportunity in the market for the younger demographic who want vibrant products of the moment to express their individuality. With the rise of social it is easier than ever before for people to hone their own identity. People want a ‘real’ experience, with products which are both luxury in feel, but also honest.” With their customer in mind, they worked with New Look Founder and 3INA Investor Tom Singh to disrupt in the industry. For example, speedy-to-market: 3INA’s business model means they can bring new product out in four months. “Having such a quick turnaround allows

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

1: Carole Mackie – Senior Makeup Artist and Janelle Han, M·A·C Resident Trainer, VIC 2: Beauty media familiarise themselves with M·A·C Technique and the app 3: Celeb Chic – one of the 13 Looks on the app

interact directly with M•A•C Makeup Artists to learn make-up tips and tricks. It allows attendees to recreate looks and perfect make-up skills at home. Consumers can create personalised notes and archives, photos and videos. The app also offers users the ability to explore the classes that are on offer as well as locating the closest or favourite M•A•C Technique class by allowing them to personalise how far they will travel to achieve their favourite look. The 13 Looks are: Going Natural, Day To Night, The Styled Eye, Beauty Basics, All Day Fabulous, Fresh Luminous Luxe, Light And Bright, Sculpt And Shade, Studio Ready, Celeb Chic, On Trend, Special Occasion and Grooming Basics.

us to pick up on trends at their peak and create products that we know will be loved by our customers,” explains Mark. 3INA’s launch campaign in Australia is titled #SQUADGOALS reflecting the popular social hashtag which dominates social media platforms, as part of a new youth vernacular. The underlying message is beauty in diversity, which is celebrated by an ultimate 3INA party and everyone is invited.

hot off the press

Baldy

pampers pates In today’s customised, service oriented beauty and

personal care world, there’s just about something for everyone. But Baldy is something new. Specialised products targeted to the gamut of specific concerns is the domain of the retail beauty industry. So it’s exciting when you have a ‘hang on a minute…that’s new’ moment when you make a discovery. Baldy is a range of skin treats especially for bald heads. Baldy Products is a family owned business located on Australia’s beautiful Queensland coast. “As a bunch of Baldies ourselves, we know the importance of looking after your amazing bald head, and that’s why we have created a range of products specifically designed to do exactly that,” says Dean Hutchinson, co-founder. His partner in Baldy is his partner in life, the beauty-savvy Georgina Romero – Malouf Pharmacies Merthyr, New Farm, QLD. “Our aim is to have bald heads all over the planet looking and feeling amazing… waxed, shined and moisturised. Whether it’s for you, or a gift for that special baldy in your life, we trust you will be amazed at the benefits of using a Baldy Product. 100% Natural Product and Australian Made.” It’s cool to be bald and wear a shaven head, which is what drove the founders of Baldy Products to release a product range specifically formulated for bald heads that moisturises, hydrates, protects (acts as a barrier), shines, waxes and reduces the appearance of wrinkles. Recommended use is after a shave. Customers say: “Thanks guys for finally bringing to the market a product that is designed for my Bald Head. I love Baldy because it feels and looks amazing after a shave, and I know it is doing amazing things for my skin over the short and long term. I don’t go anywhere without it.” There’s a choice of three: Original – an uplifting scent with woody aromas - the eucalyptus in Baldy Original will help relieve stress as well as shine, wax and moisturise; Aqua Fresh is a fresh, crisp scent evoking the feeling of stepping out of the ocean, waxed, shined, feeling amazing; Mandarine Orange has a splash of fresh citrus invigoration; and new Baldy Forest which uses a fresh Sandalwood essential oil. RRP $19.95, 60g tin. Using the same philosophy of pampering traditionally un-cared-for areas of skin, Baldy has created Baldy Feet in peppermint, formulated to relax and revive tired feet with ingredients that nourish, condition and soften one of our

Left: Dean Hutchinson, co-founder – baldy behind Baldy Below: Baldy balms line-up

body’s hardest working ‘bits’. It’s made with pure Australian jojoba oil, natural castor bean oil, olive oil and 100% Australian beeswax and essential oils.

The big three ingredients Jojoba - Pure Australian jojoba oil provides great shine through its rich content of Omega 3, Docosdienioc Acid which binds and builds cell structure, moisturising while tightening the skin, reducing the appearance of wrinkles. “This ingredient is the ‘Wow’ factor,” says Dean. EVOO - Olea Europaea Oil. Rich in the Omega 9 Oleic Acid, which makes it a fantastic moisturiser and packed with Vitamins A & E to hydrate the skin, this is the nourishing, penetrating ingredient. CBO - Castor Bean Oil. Rich in the Omega 6 Richinoleic Acid, which makes a fantastic anti-Bacterial, anti-Inflammatory, anti-Acne barrier.

Calling all Retailers

Be a Stockist!

“Baldy Products are always on the lookout for fabulous partners to on-sell our fabulous products. So if you think the Baldy range would suit your retail store and your customers then we would love to hear from you. Simply send us an email with your details (website, shop name, preferred email & contact name) and we will be in touch. It doesn’t matter what part of the world you live in, because we want bald heads all over the world using baldy. Our starter pack includes 16 tins of whatever ratio the retailer would like, however we recommend more Aqua and Original to start with as they have been our hot off the shelf sellers. Plus a point of sale stand to help highlight and attract customers.” Baldy - Love Your Head.

GET IN TOUCH WITH US NOW!

Dean Hutchinson – Baldy Products

www.baldyproducts.com.au dean@baldyproducts.com.au

Ph: 1300 649 139b1

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

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La RochePosay Fight acne campaign #ActOnAcne campaign is an initiative by La Roche-Posay to encourage acne sufferers to take action towards clearer skin. Blemishes and spots are a common yet debilitating problem affecting most teenagers and many adults but are manageable with the right skincare regime. Education is key As a longstanding partner of dermatologists, La Roche-Posay is dedicated to providing solutions for those with sensitive, oily, acneprone skin. Its new, comprehensive digital portal hosts expert skin advice, information, tips, tricks, professional recommendations and product offers. La Roche-Posay acne expert Rachel McAdam will be on hand to

guide consumers along their Effaclar journey through a digital mini series. Renowned make-up artist Tre Dallas will present video tutorials starring model Saasha Burns to discuss the importance of the anti-acne skincare regime, as the essential base for an easy-to-achieve, natural make-up look on oily, acne-prone skin. Face the challenge The 6-week Effaclar Challenge is a national initiative by La Roche-Posay to support the commitment to educating and providing the opportunity to trial the Effaclar anti-acne

Revlon nails it, again!

Revlon is synonymous with all things nails. This season there’s the gamut of care and colour coming on counter. For department stores and key retailers nationwide. Nail Care Collection

Revlon, the creator of the modern nail enamel, debuts the revamped Revlon Nail Care Collection featuring a new look, four brand favourites and two additions. Designed to create the perfect manicure, the expertly developed collection includes: • NEW Revlon Essential Cuticle Oil: Nourishes & Hydrates Nails and Cuticles • NEW Revlon Ultimate Shine Top Coat: Gel-like Shine • Revlon Extra-Life No Chip Top Coat: Extends Wear/Anti-chip • Revlon Quick Dry Top Coat: Fast Drying Top Coat that sets in 30 seconds • Revlon Quick Dry Base Coat: Fast Drying Base Coat anchors colour • Revlon Multi-Care Base + Top Coat: Strengthens & Protects In combination with Revlon’s extensive nail enamel collection, the Revlon Nail Care line is designed to create a smooth, salon-grade manicure at home. As with all Revlon nail

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

regime. The first 300 eligible signees will be gifted with a 6-week Effaclar Challenge Kit featuring Effaclar Purifying Foaming Gel 125ml, Serozinc 150ml and the Effaclar Duo [+] 40ml. Following this, a special offer for the Effaclar regime will be available for a limited time at adorebeauty.com.au. Acne sufferers can sign up to the Effaclar Challenge here: http://bit.ly/ActOnAcne

products, these additions are formulated without formaldehyde, dibutyl phthalate or DBP, toluene, camphor and formaldehyde resin. RRP $15.95. Availabile August 2016.

Revlon Nail Enamel

Revlon debuts eight shades with Shadelock Technology for fade-resistant colour. This expertly developed palette of nail colour delivers smooth, chip-resistant colour to nails. The shades: Adventurous, Vivacious, Irresistible, Hypnotic, Romantique, Passionate, Desirable and Stunner. RRP $13.95. Available September 2016.

Toughest Top Coat Yet

ColorStay Gel Envy 2-step system launches the improved Revlon ColorStay Gel Envy Diamond Top Coat. Formulated with the exclusive DiamondFlex Technology, this tough top coat leaves the manicure with shatter-proof strength, chip resistant wear, and a diamond-like shine. Designed to work with Revlon ColorStay Gel Envy Base + Colour, which comes in 38 brilliant shades, the Gel Envy Diamond Top Coat delivers a salon-quality finish at home. RRP $16.95. Available August 2016.

Left: Revlon ColorStay Gel Envy Diamond Top Coat Right: Revlon Multi-Care Base + Top Coat

hot off the press

Dr. Hauschka comeback!

For nearly 50 years - since being founded in 1967 - Dr. Hauschka has been devoted to creating skincare formulations from Nature. Discover the collection of skincare and cosmetics and you’d be hard pressed to not find some personal favourites. Salon presence is solid – now retail is a second force of focus. Here’s some reasons why. Dr. Hauschka’s efficacy is based on its founding skincare philosophy: a unique rhythmic process and using the highest quality natural ingredients with a preference for biodynamic, organic or responsibly wild harvested sources. The results appeal to those who go out of their way to care about what they eat and how they live – the conscious consumer: for healthy, balanced, strengthened and radiant skin. Spectacular Comeback Colour Collection Dr. Hauschka has launched its 2016 Autumn/Winter Limited Edition Colour Collection Make-up - Spectacular Comeback. The collection brings favourites from past years’ limited editions

back into the spotlight. The individual products are all tried-and-true faves, however, this new combination is ontrend with a new harmonising look for this season. The soft sweep of Kajal Eyeliner 08 Taupe (RRP $30.00) in a flattering earthy tone, enhances eyes with Eyeshadow Trio (RRP $64.00) in three textures: sparkling nude, shimmering rose and matte brown. The evenly radiant complexion produced with Balancing Teint Powder (RRP $50.00), the delicate rose blush of Rouge Powder Duo (RRP $54.00) and the autumnal shimmer of Lipstick Novum 08 Maple Glow (RRP $36.00) with argan oil to nourish lips during the cooler months, are all key elements of the collection.

Award Winning Dr. Hauschka Balancing Teint Powder, from the Spectacular Comeback colour collection is a winner. The trade visitors at Vivaness 2016 (the leading International Natural & Organic Trade Fair) have just voted Balancing Teint Powder the Best NEW Product in the Make-Up Category. Elena Dowedeit, Group Head of Dr. Hauschka Marketing, accepted the award.

1: Dr. Hauschka International Makeup Artist is Karim Sattar working with the… 2: …Autumn/ Winter Limited Edition Colour Collection Makeup - Spectacular Comeback 3: Elena Dowedeit, Group Head of Dr. Hauschka Marketing, accepting the Vivaness award.

Debbie Wise – DOT&RIBBON

Lori de Laurentiis joins La Prairie

DOT&RIBBON is a newly established boutique support service for PR, events and gifting needs.

Lori De Laurentiis has joined La Prairie in the new full time position of Retail Manager, VIC, SA and WA, based in Melbourne. Lori has most recently worked for Sisley Paris as the National Retail Sales and Training Manager for Australia and New Zealand for the past 13 years, responsible for local market and travel retail. A senior member of the team, Lori was managing sales, training, recruitment and staff development, having pioneered many sales and training initiatives. Prior to the Sisley role, Lori worked for La Prairie for seven years as an Account Manager. “Lori returns with a wealth of knowledge, ability to inspire success and achievement with her staff and in-depth store experience that will be an integral component to the continued development and high performance of our La Prairie business,” says Rosi Fernandez – Managing Director, La Prairie. “Lori will report to Kellie Nolan, National Business Development Manager and is committed to continuing to deliver the record breaking results that we are experiencing.”

With a focus on beauty, fashion and lifestyle, DOT&RIBBON is available as and when required, from a one-off project through to longer-term campaigns. The offer is a flexible, mix-and-match approach to services, creating a customised solution for brands according to changing business requirements. Founded and led by Debbie Wise who brings over 16 years of international experience with brands such as Estée Lauder, Clinique, OPSM, Dermalogica, Ray-Ban, Elizabeth Arden, Sunglass Hut, Vera Wang Fragrances, Giorgio Armani Eyewear, Marc Jacobs Fragrances plus many more, DOT&RIBBON partners with clients to combine commercial interests with creative flair and deliver more than just outstanding results. Debbie and her team bring passion, energy and care to every engagement with a consistency that lasts. “Projects are all wrapped up with HEART: dedication to results, outstanding customer service and superior attention to detail whilst endeavouring to make a small difference to women,” she says. DOT&RIBBON’s philosophy is to believe in community and be a passionate supporter of women. To that end, 10% of all income (gross) is donated to amplify the ongoing work in improving the lives of women through these honourable charities, A21 (www. a21.org ) and Pink Hope (www.pinkhope.com.au). Visit: www.dotandribbon.com.au

Michael Davies joins Sisley Mike Davies joins the Sisley team in the role of Sales and Training Manager for Australia and New Zealand. Irene Robinson - General Manager Australia & New Zealand, Sisley says: “Michael is a seasoned retail professional, having spent the past seven years working at Ultraceuticals, most recently in the role of National Sales Manager. Michael brings his professionalism, coaching skills, David Jones knowledge and hands on sales experience to the Sisley business.”

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

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Look Good Feel Better brushes up for fund-raising! Make-up brushes supporting Australians living with cancer… now there’s a genius idea. Look Good Feel Better is benefiting from the launch of a new range of professionalquality make-up brushes. Created through the expertise of brush specialists, Bespoke Europe, the range is available from all Priceline stores, Australia wide. In Australia, more than 125,000 Australian women, men and teens have participated in the Look Good Feel Better program which now offers approximately 1,000 workshops in more than 180 venues nationwide. The workshops include sessions on skincare techniques to alleviate symptoms including dryness and sallowness; make-up tips to help patients deal with concealing redness and drawing on eyebrows; and advice on headwear including scarf styling and wig selection. KeySun Laboratories will generously donate 15% from the sale of each brush and set to Look Good Feel Better, enabling the program to help the anticipated 10,000 Australian women, men and teens that will attend a workshop this year. The range features 12 high-quality professional brushes which have been developed in consultation with beauty

industry experts. With sleek black handles, each precision cut brush head has been hand-made using super soft bristles, a special polyester derivative free of any protein component; making them allergyfree, environmentally-friendly and suitable for sensitive skin. The range also comes with weighted handles and chrome ferrules to give the ultimate professional feel as well as brush names embossed on the handles for easy reference. Carol Kavurma, National Manager of Look Good Feel Better says: “We’re thrilled to be partnering with KeySun Laboratories to bring quality make-up brushes to the Australian market. There’s a great brush range to choose from and the money raised will help us extend our reach to cancer patients right across the country.” The following brushes will be available from major Priceline stores nationwide: Powder Brush ($24.99) - Full and dense, this brush is the perfect tool for evenly dusting loose and pressed powder. Blush Brush ($22.99) - Ideal for shading and highlighting cheeks, this wonderful blusher brush is designed to effortlessly pick up and release

The Makeover Brush Set

the right amount of colour. Angled Contour Brush ($23.99) - Highlighting cheek bones and contouring are made easy with this angled brush, an essential tool for blending. Foundation Brush ($19.99) - Apply liquid or cream foundation with ease with this tool that will apply evenly smooth for a flawless base. Angled Blending Brush ($16.99) -The fine and soft bristles allow you to create those classic or party eye looks with ease. Mini Masterclass Set ($39.99) – Three essential brushes in a handy protective pouch; Powder/blush brush, eye-shadow brush and a foundation/concealer brush. Multi-Tasking Brush ($22.99), Retractable Bronzer Brush $34.99), Concealer Brush ($17.99), Flawless Complexion Sponge ($15.99), Detail Eyeliner Brush ($13.99) and The Makeover Brush Set ($44.99).

Dior appoints Bella Hadid The House of Dior has announce that Bella Hadid, the star of a new Dior Make-up ‘web series’, is now a House Make-Up Ambassador. Bella made her official entrance to the Dior universe in the Cruise Collection 2017 runway show at Blenheim Palace in the UK recently. This was deemed the perfect opportunity for the famous avenue Montaigne House to announce her role and to unveil a video filmed backstage alongside Peter Philips, Creative and Image Director for Dior Make-up.This is the first of a new collection of web videos, the “Dior Makeup Live with Bella Hadid,” released on 6 June 2016. The new collection of videos sees the star share her favourite items as she takes part in a fun and quirky make-up experience. Seen here: picture by Alexandra Utzmann for Christian Dior Parfums

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

Putting on the prime

1. 2.

Dermalogica launched its two new primers to media with a demonstration by make-up artist Max May and two models chosen specifically with the concerns that the two primers have been developed as a solution for. Dermalogica HydraBlur and Redness Relief SPF20 primers were covered editorially in the April issue of esprit Magazine, talking about the products. The launch event coinciding with their on-counter date at David Jones (and salons) took place in April. To demonstrate their effectiveness the brand hired Max May to prove the point of their creation. HydraBlur primer was demonstrated on Natalie Cantell, model and Vogue Spy Style Blogger whose skin lacks a little radiance; and Redness Relief SPF20 primer application showed its benefits of evening-out warm patches on the complexion of Geneva Vanderzeil from A Pair and a Spare blog. Both $70.00, 22mls. HydraBlur primer fuses powerful skin treatment technology with aesthetic primer chemistry. As a multitasking, hydrating product it optimises skin health, offers a clear “blurring” effect and creates an even skin surface for make-up application or a naturally radiant, make-upfree appearance. Redness Relief Primer SPF20 joins the brand’s UltraCalming line. It’s a new facial primer with a sheer green tint. Offering more than a typical primer, it is formulated to calm irritation and protect skin from UVA/ Heldexposure jointly with UVB whichASCC can further aggravate sensitisation. Application delivers a smooth, translucent, red-neutralising finish for an even skin tone, and primes the skin surface for a more flawless make-up application and longer make-up wear.

Conference 2016

4. 1: Ricky Allen - Editor at large beauty and health, Vogue with Emma Hobson, Education Manager for the International Dermal Institute and Dermalogica 2: Justine Dunton-Rose, POPSUGAR, Sarah Brooks-Wilson, freelance beauty writer and Billie Iveson, Russh 3: Michael Brown – beauty commentator 4: Max May and Natalie Cantell, model and Vogue Spy Style Blogger 5: Natalie Cantell, Max May and Geneva Vanderzeil, A Pair and a Spare

Dermalogica welcomes back Elisha Mair as Marketing Manager Elisha is no stranger to Dermalogica – leaving three years ago as Brand Manager to go and work in Category at Pacific Brands as Senior Product Manager – working on iconic Australian brands such as Bonds and Berlei. Elisha played an integral part in developing and executing Berlei’s biggest and most successful product launches for ten years. Elisha is excited to be back at Dermalogica working alongside the marketing department to excite and delight their customer in 2016.

Personal Care

2016 sees the return of Accord’s highly popular Cosmetic & Personal Care Conference. This year’s theme Cosmetics – innovation, communication, contemporary regulation will appeal to a wide ranging audience.

Held jointly with ASCC

The Conference will showcase a range of experts in every field of cosmetics. The Conference attracts CEOs, marketing, technical executives and regulatory professionals from industry, as well as key personnel from government and other agencies. Mark this in your dairy and take advantage of the early bird registration coming soon. Details will be available on the Accord website www.accord.asn.au

Conference 2016

Save the date! Date Monday 5th December 2016 Venue Amora Hotel, 11 Jamison St, Sydney

If you are interested in sponsorship opportunities or exhibiting at the Cosmetic & Personal Care Conference 2016 ESPRIT AUSTRALIA please contact Arianne Bath, Accord’s Membership Services Officer on abath@accord.asn.au

JULY/AUGUST/SEPTEMBER 2016

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Rimmel & Kate Moss Celebrate 15 Years of Partnership Rimmel’s muse since 2001, Kate has always embodied the edgy styles and soul of the capital city; she’s the original spokesperson for the London Look. Paying homage to Kate’s most iconic looks, the new anniversary collection celebrates the different facets of her fashion personality from red carpet idol to boho goddess. Kate says: “I’m incredibly proud of my 15 year relationship with Rimmel. It’s a brand very close to my heart; my first ever lipstick was Rimmel Heather Shimmer. The partnership has strengthened and evolved over the years, with me taking an actively creative role. The new anniversary collection echoes some of my favourite London looks from the last decade and a half. I’ve focused on reds and nudes because they’re the colours I love to wear – each shade reflects a different side of me.” Available from September 2016 at Priceline, Priceline Pharmacy, Chemist Warehouse, Target, Kmart, BIG W,

Two British beauty icons, 15 years of London looks…this month we celebrate the 15th anniversary of the hugely successful beauty-world partnership as Rimmel and Kate Moss introduce a special-edition lip and nail collection in Kate’s favourite reds and nudes. selected pharmacies and selected Coles and Woolworths.

style casing is revamped in metallised rosegold – Kate’s favourite colour. RRP $13.95.

Anniversary Collection Lasting Finish Lipstick By Kate First introduced in 2011 to mark the 10th anniversary of Rimmel and Kate’s relationship, Lasting Finish Lipstick By Kate was the model’s debut make-up line. Building on this success the anniversary collection stars three reds and three nudes - each inspired by a classic Kate look. All have a full impact formula that’s infused with light-reflecting Black Diamonds. Plus, the richly-saturated, luminous colour lasts for up to eight hours. This collection has a premium looking special-edition pack. The elegant, designer-

Super Gel Nail Polish Super Gel Nail Polish has two new colours and one classic shade – plus Kate has also designed two new nudes for nails: Boholicious #015, a suit-all creamy beige; and Gilty Pleasure #071, a rose-gold. Super Gel delivers a glossy finish with the 3D volume of professional gel manicure. Its two-step Gel Colour System uses a natural light curing technology for superior gel colour and shine that lasts. RRP $9.95.

Real Techniques – a clean brush Following the launch of the Real Techniques Bold Metals Collection™ comes the introduction of the Makeup Brush Cleanser and Brush Cleansing Palette. The Real Techniques Makeup Brush Cleansing system available exclusively through Chemcorp International, complements the brand’s Bold Metals brush range, by returning them to a soft, luxurious, fresh new feel. Erica Galea for Chemcorp International says: “Real Techniques is a global leader in makeup brushes, so it makes perfect sense for them to have brush cleansing products to complement their range. Beautiful highend brushes deserve to look their best and now they can all the time with the new Makeup Brush Cleanser and Brush Cleansing Palette.” Rachael Brook, Real Techniques Beauty Expert says: “Bold Metals make-up brushes are my absolute go-to beauty tool. The new cleansing products are the perfect addition, I use them all the time, to keep my brushes looking and performing like new. I love that it’s so quick and easy to use, I don’t go anywhere without them in my make- up kit.”

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The new Makeup Brush Cleanser is designed for deep cleaning, with the cleansing power of a concentrate. The laboratory-proven formula works to effectively remove the make-up you can see and impurities you can’t see. Containing no alcohol or phthalates and dermatologically tested for gentleness, the Makeup Brush Cleanser is quick and easy to use: simply apply and rinse. It is safe to use on all Real Techniques Brushes. Great application starts with a clean brush. When used with the Makeup Brush Cleanser the new Brush Cleansing Palette helps sweep away make-up, oil and impurities from bristles to give a truer, more consistent application. Made from high performance grade silicon, lightweight and ergonomically designed to fit comfortably in your hand. The exclusive multi-textured surfaces, work to gently move between the bristles for an enhanced deep cleansing. Cleanser is RRP $17.99 and Brush Cleansing Palette is RRP $34.95. Available now.

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Age delay THE ULTRACEUTICALS WAY Ultraceuticals Ultra C23+ Firming Concentrate combines a superior agedefying formula of 23% pure Vitamin C in a CSIRO developed delivery system with two powerful peptides Microelastin® and Microcollagen for smoother, firmer looking skin. This advanced formulation offers powerful anti-ageing ingredients and antioxidants with Pure Vitamin C 23% (L-Ascorbic Acid) to provide firmer looking skin and reduce the appearance of mild to advanced photoageing, while offering potent antioxidant protection. The Ultra C23+ uses a state-of-the-art CSIRO patented delivery system in an anhydrous (water free) formulation. Ultra C23+ also contains Ultraceuticals’ MicroElastin with anti-ageing and firming properties using a messenger peptide, while added MicroCollagen helps to maintain normal/ healthy levels of collagen. RRP AU $138.00 and NZ $159.00, 30ml. At David Jones.

Mugler’s The Source extends Mugler fragrances, playing on the 18th century tradition of perfume fountains, created a refilling service in 1992 - called The Source - which gave the Fragrance Advisors in store a role in luxury service where they could interact with customers during the process. Ruth Stonier, National Training Manager, Fragrance & Beauty Division, Trimex has recently returned from Paris where she was immersed in the Mugler world of haute parfumerie. She brings news of the brand’s refreshed focus on The Source through Mugler’s iconic Angel Eau de Parfum. Far from it being an inexpensive option, The Source is positioned as responsible luxury. And perfect for the role of the Advisor, it provides a juicy opportunity to engage with customers as the refilling is performed. Ruth is training the brand’s gestures and ritual, emphasising its elegance. “Each bottle is treated like a treasure. The Fragrance Advisor wears a black satin glove and engages with the customer at the heart of the ritual. She entrusts her jewel-like bottles to the Advisor, who refills them. The precious bottle is then given new life before her eyes: it is polished with care, and any worn parts are replaced, bringing it back to the pristine object it was when it was first created. The customer saves money while also taking part in responsible practice.” The Luxury Art of Refilling Ruth is training the Fragrance Advisors, in their interaction with The Source customers to fuel the imagination, respect the environment and be attentive. “The ritual of refilling bottles is gracious and precise. In stores, the customer watches as

Angel is the first classified Oriental Gourmand fragrance. It is introduced to customers with the perfuming gesture: “The perfumed cloud”.

Here Ruth Stonier explains.

“

Thanks to the perfumed cloud, the Angel woman discovers an ultraglamorous way to perfume herself and make the best of her fragrance all day long. The art of pampering is a custom that introduces the different products within the Angel body care range to our customers. It provides customers with an opportunity to discover Angel in a different way. We invite the customer to extend her inside wrist and to place the back of her hand in the Fragrance Ambassador’s palm. With a spatula, we dab a small amount of Perfumed Body Cream on the customer’s wrist and trace the Mugler star here.

1: Thierry Mugler’s The Source refilling station 2: Ruth Stonier, National Training Manager, Fragrance & Beauty Division, Trimex

the Advisor places it under a contemporary fragrance fountain and then turns the locking ring into place. Not a drop of the refill is lost, and the ritual is performed in revered silence. A new way to experience luxury and save the planet in one simple step.” Luxury done differently. One Thierry Mugler refill is performed every 7 seconds* 2,300,000 bottles and cases are saved each year 383 tons of waste are spared each year * Calculated by Clarins Fragrance Group based on 2011 sales figures, taking into account the opening days and hours of retail locations.

The cream is warmed with the palm and smoothed up to the inside of the elbow, using small pressures. Once the product is spread, we massage it in, using smoothing movements from the inside wrist to the elbow. Then we turn the customer’s arm over and finish massaging from the hand up to the elbow and invite the customer to smell her wrist. We finish with a spray of Angel over the Body Cream, using the cloud perfuming gesture... 2. We are privileged to have a very high standard of Fragrance Ambassadors in Australia, and within the Clarins Fragrance group, they are experts in their field. We maintain a strong commitment to training whereby we share the newness and revisit the service expertise such as The Source and pampering. This is what motivates our sales teams to share their expertise to the customers and this is why training is so important.

”

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Pearls of plumpness

‘Decreases with age’ – how many time do we hear that expression? But we can take heart that it is the driving force for so many skincare companies to identify exactly what decreases with age, why and what we can do about it. Coenzyme Q10 is one such ingredient. Nivea’s work and experience with CoQ10 produces a new skincare solution. Nivea Q10 Plus Anti-Wrinkle Replenishing Pearls are best introduced by Nivea Skin Scientist, Ken Lee: “The special formula of Nivea Q10 Plus Anti-Wrinkle Replenishing Pearls combines three of the skin’s own substances by encasing Coenzyme Q10 inside the protective pearls, allowing us to achieve the highest concentration of Q10 within the range. When combined, the pearls and hydrogel are mixed homogenously to activate both phases to create the final pearl formula. This guarantees pure freshness with every single usage and results in an especially smooth-feeling skin”. The pearl technology is key, then to housing the highly concentrated Coenzyme Q10 as it allows the delivery of the freshly activated anti-wrinkle power with every application. The deeply moisturising hydrogel of Hyaluronic Acid and Creatine combined allows, for the first time, the delivery of the highest concentration of Q10 within Nivea’s range. So, why the focus on Coenzyme Q10? It helps to protect the skin from free radicals. Q10 is essential for the skin‘s energy production. Ageing, along with stress and poor health, sees its production dwindle. Applied topically – there are supplements and medications that can be taken orally, prescribed by a doctor or nutritionist – Nivea Q10 Plus Anti-Wrinkle Replenishing Pearls provides the skin with what it is losing, effectively replenishinhg the skin with Q10. Since Nivea first launched skincare with Coenzyme Q10 in 1998, 1,000+ scientific studies have been conducted with over 30,000 test consumers representing more than 15 years of research expertise. The Q10 Replenishment Study in 2013 was conducted while developing Nivea Q10 Plus Anti-Wrinkle Replenishing Pearls. The study evaluated if a skincare product with Q10 could replenish the levels of Q10 lost within one’s own skin. A total of 82 test consumers applied the product twice daily, with 2,800 samples handled and analysed by 24 research scientists over seven months. Measurement was ob72

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tained from actual skin samples and results showed that application of Nivea Q10 Plus twice daily for two weeks significantly increased the amount of Q10 in the skin. The metabolised 4. form of Q10 was raised, 3. which Nivea says proves that Q10 in the product is 1: Nivea Skincare Scientist Ken actually absorbed and used by Lee and Senior Brand Manager the skin for energy production. Sacha Ravn explain the technology of Nivea’s Q10 Plus Anti-Wrinkle Application: The pearls break in Replenishing Pearls the head of the product dispenser to 2: Beauty and Lifestyle media combine and activate a fresh formula taking part in Australia’s first ever 360 VR technology beauty launch each time the pump is pressed. The 3,4,5: ….instore activation where silky serum is absorbed by the skin to customers could sample the significantly increase Q10 levels and product before buying energy production. Suitable for daily 5. use, it is recommended for use in conjunction with the Nivea Q10 Plus Anti- journalist guests were Wrinkle Day and Night Creams. Available invited to don special spex – for a Virtual now at pharmacies and supermarkets, RRP Reality experience - to view the animated $29.99. journey of the pearl from it being in the Ken Lee joined Nivea colleague, Senior bottle, to being pumped out and applied to Brand Manager - Sacha Ravn at a beauty the skin. media presention where the pair explained the technology of the formula. Bringing the role of the pearl encapsulation to life,

…in other Nivea news Many new skincare products continue an existing trend or rely on time-honoured ingredients. Real innovation is rare and becoming more so. The Nivea CELLULAR Anti-age range, launched in Australia last year, proved an exception to the general rule by winning a 2015 Breakthrough Innovation Award from Nielsen, the world’s largest consumer research organisation. Only 18 product launches out of 8650 (representing 24,500 SKUs) in Western Europe met the stringent criteria. The Nielsen awards cover 17 categories and the Nivea range triumphed as the only winner in the highly competitive facial care category. There are three major requirement hurdles to make the judging grade, led by Distinctiveness - the product must have a clear point of difference. The other two criteria measure the success and consumer uptake of the product - Relevance (it must generate sales in excess of AUD$15.5 million in the first year) and Endurance (second year sales must be at least 90% of the initial 12 months). The Nivea CELLULAR Anti-age range is one of the mega-brand’s most advanced formulas ever. According to Shameek Raj, Marketing Manager of Nivea Australia: “We are very proud to receive this internationally significant award. We always focus on the consumer, and we keep asking: How can we do better? How can we improve? We want to keep our promises”.

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Prevage pair

Elizabeth Arden Prevage progresses its product offer with a new smart skincare product and foundation. Prevage City Smart was developed in partnership with leading scientists, chemists, and dermatologists to be a daily use product that combines pollution protection with a DNA Enzyme Complex to strengthen skin. By neutralising the impact of environmental and oxidative stress on the skin, Prevage City Smart effectively keeps it looking younger, smoother, brighter and protected. City Smart’s patent-pending formula features advanced Triple Action Protection technology, which delivers younger, healthier, more resilient looking skin in three phases: Protect, Prevent and Strengthen. This sheer, hydrating multi-active skin defender is an essential last step in daily skincare regimens, regardless of age, skin type or concern. Another plus: it contains a universal tint and optical diffusers that work well with all skin tones and make-up products. The formula comes in a polyfoil airless pump, and is non-comedogenic, paraben free and dermatologist tested. Available from August 14th in department stores and selected leading pharmacies nationwide, RRP $89.00 40ml.

Prevage Anti-Aging Foundation SPF30 is for women seeking naturally glowing, evenly toned skin and an additional layer of environmental protection. Not too much to ask, you say! For over a decade, Elizabeth Arden’s Prevage skincare line has been pioneering in environmental skincare protection. Now it is infusing that technology into colour cosmetics with the launch of an all-in-one make-up that evens skintone while helping to protect, visibly repair and moisturise for ultimate skin perfection. The super fluid liquid foundation creates a naturally luminous complexion with allday wear in medium coverage. It is infused with Idebenone – the world’s most powerful antioxidant – and HydraPigments to instantly blur skin’s imperfections while helping to seal in moisture for a radiant look. “When applying Prevage AntiAging Foundation, begin at the centre of the face, where the most discolouration occurs, and then blend outward to create an even and balanced complexion,” says Rebecca Restrepo, Elizabeth Arden’s Global Makeup Artist. “The heart-shaped end of the foundation brush fits the natural

Tauer Perfumes The highly original fragrance collection from Tauer Perfumes, critically acclaimed for their evocative and innovative scents, is set to launch in Australia exclusively through dedicated male grooming retailer Men’s Biz. Founded in 2005 by Andy Tauer, each creation from the Swiss-based fragrance house is an artistic expression; a harmonious composition crafted with the finest raw materials. With roots in natural perfumery, it is the richness of natural essential oils, resins and absolutes that provides each fragrance with its artistic complexity and long lasting intensity. The rise of Tauer from the relative unknown to perfume wonder was cemented when famed fragrance reviewer Luca Turin discovered his second scent, L’Air du Desert Marocain and declared it a timeless, five-star masterpiece, a near unachievable feat for even the most distinguished house. It is even rumoured that the revered Turin wore the scent to his own wedding. Since then, the brand has achieved cult-like status while quietly adhering to its niche philosophy and an intensely intimate approach to the art of haute perfumery with Tauer continuing to develop the fragrances personally at his studio in Zurich where each flacon passes directly through his hands. It is there that he produces creations that are exceptionally rich in carefully curated natural, raw materials, blended with modern molecules to conceptualise a genuine expression that is entirely unlike any other. Self-trained, Tauer’s approach to perfumery is unique. Entirely artisanal with a deep focus on craftsmanship and finesse, each niche

contours of the face, while the flattened tip brush at the opposite end is great for concealer and difficult to reach areas around the nose and the inner eye. The product that is left on the brush can be used to erase make-up mistakes.” Available from August 14th in department stores and selected leading pharmacies nationwide, RRP $85.00 and Dual End Foundation Brush, RRP $55.00.

fragrance within the house is a result of a lengthy process where nothing is compromised; maturing the scents firstly for a month and then again for weeks after dilution, ultimately creating the perfectly aged scents that find their way into the exquisite glass flacons synonymous with the brand. Most scents in the collection can be seen as unisex and are equally popular amongst both men and women. Famed scents include the bestselling L’air du Desert Marocain and also Orange Star which was awarded the prestigious Fifi Award in the UK for Best Niche Fragrance in 2011. 2016 will see the launch of Tauer’s latest scent, Lonesome Rider, a smoky leathery masculine iris. Other fragrances within the portfolio include Phi – une rose de Kandahar, Incense Rosé; Incense Extrême; Lonestar Memories; Le Maroc Pour Elle; Noontide Petals; Une Rose Chyprée; Une Rose Vermeille; Carillon pour un ange; Sotto la Luna Gardenia; and Sotto la Luna Tuberose. Each fragrance is housed in an Art Deco inspired pentagonal flacon. Handmade in Europe by some of the most revered glass-makers that grace their craft, each glass flacon is packaged in a tin case and accompanied by a personal message from Andy Tauer. Tauer Perfumes are now available in Australia at the Men’s Biz flagship boutiques in Melbourne and Sydney.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

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Nude by Nature partners with LGFB

Nude by Nature has announced it will partner with Look Good Feel Better (LGFB) in a bid to launch its philanthropic arm. The partnership with LGFB was a natural synergy for Nude by Nature as both share the same philosophy to encourage and empower women to feel beautiful in their own skin. Nude by Nature will be supporting LGFB through product donations, brand awareness and ongoing fundraising initiatives. LGFB will also benefit from additional partnership support including in-house event and campaign assistance. To coincide with National Volunteer week in May, Nude by Nature hosted LGFB’s annual volunteer recognition event for NSW. LGFB relies heavily on the 1,500 volunteers around the country to deliver the program to the thousands of cancer patients it supports through the workshops. During the recognition event, NSW workshop volunteers were acknowledged for their commitment and dedication to the program. Mark Thompson, CEO of Nude by Nature welcomed guests: “When my team was asking me for Nude by Nature to be a supporter of Look Good Feel Better I needed to know how we would add value.

1. 2. 3.

4. 5. Photos 1-4 with Cindy Cunningham – Program Manager NSW & ACT 1: Cecilia Chahda - Certificate of Service – 5 years: Blacktown & Liverpool 2: Norah Raslan - Certificate of Service – 10 years: Blacktown, The Children’s Hospital at Westmead 3: Merilyn Usher - Certificate of Service – 25 years: Campbelltown, Liverpool, Bankstown, Bowral 4: Judy Breen - NSW State Volunteer of the Year: Chris O’Brien Lifehouse, St George, Bankstown, Sutherland 5: Front: Carol Kavurma – Look Good Feel Better with Nude by Nature’s Leanne Parodi, Clint Dowdell , Bridget Hall and Lucia Garajova with beauty industry LGFB volunteers Michelle Carlton and Andrea Ferrari and Nude by Nature’s Alice Cleary.

We asked LGFB ‘how can we physically help you?’ Core to the brand’s decision making process is always ‘will it make a difference?’ We want to make a difference by our support. Hosting the volunteer recognition awards for NSW in our Central Sydney headquarters is the start. Massive congratulations to the volunteers and what you do.” Volunteers accepted service and recognition awards from Carol Kavurma, LGFB National Manager and Cindy Cunningham, LGFB Program Manager NSW & ACT. “We are so lucky to have the best resource of all – our incredibly dedicated volunteers. You are at the very essence of what we provide at our workshops – kindness, skills, support and compassion,” said Carol. “To be able to recognise and acknowledge the support of our volunteers with the help of our newest

partner, Nude by Nature is just brilliant. The brand is dedicated to making a difference and assisting Look Good Feel Better endlessly and we couldn’t be more grateful.” State Volunteers of the year were awarded to: Qld & Northern Rivers NSW: Gillian Moffett (Metro) and Joan Boge (Regional); NSW & ACT: Judy Breen (Metro) and Gail Raymond (Regional); VIC: Carol Harris (Metro) and Val Taylor (Regional); TAS: Helen Wilson; SA: Chantal SaintRemy; NT: Marilyn Harvey; WA: Karen O’Sullivan (Metro) and Corrina Cassin (Regional).

Dad’s the word at Natio This Father’s Day, Natio has five hand-picked gifts from Natio For Men. Presented in good-looking toiletry bags and zip-up kits: packages that provide grooming essentials, sun protection and fresh scents. Natio For Men ‘Invigorate’ gift set, RRP $19.95. For outdoorsy Dad. This effective duo works to deeply cleanse, hydrate and protect skin from harmful UV rays, to keep his skin healthy and refreshed throughout the day. Set contains Daily Face Wash (150g) and SPF 30+ Face Moisturiser (100g) in a Natio toiletry bag. Natio For Men ‘Travel’ gift set, RRP $19.95, contains grooming essentials in 50ml travel sizes. Daily Face Wash (50ml), Smooth Shave Gel (50ml), Firming Face Moisturiser (50ml), Spice Of Life Body Wash (50ml) in a Natio Toiletry bag. Natio For Men ‘Groom’ gift set, RRP $24.95. A simple three step grooming regimen for a smooth and refreshed complexion. Set contains Daily Face Wash (150g), Smooth Shave Gel (150g) and Firming Face Moisturiser (100g) in a Natio toiletry bag. Natio For Men ‘Sleek’ deluxe gift set, RRP $29.95. A comprehensive kit for a close shave and clear complexion. Contains Smooth Shave Gel (150g), Calming Aftershave Balm (200ml) and SPF 30+ Face Moisturiser (100g) in a Natio bag. Pictured here - Natio For Men ‘All Set’ gift set, RRP $34.95. For Active Dad. Comprising an energising body wash and masculine scents, wrapped together with a bonus sports towel, it has everything he needs to feel clean, fresh and protected throughout the day. Set contains Maximum Eau de Toilette (50ml), Antiperspirant Deodorant (100ml) and Maximum Energising Body Wash (210ml) with a Sports Towel in a Natio bag. Available from Myer, David Jones and selected pharmacies from 25th July 2016.

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Malouf’s word-of-blog Queensland family-owned Malouf Pharmacies group is constantly pushing the boundaries of all things pharmacy. Here we hear how its personalised word-of-mouth blog is growing the business. Malouf ’s recent addition to its growing digital assets is taking the business to a whole new level with a key focus in Beauty Blogging. This is an exciting move for the group and one in which you will see many developments from online to in-store, says Lisa Campbell, Marketing Manager, Malouf Pharmacies. Not only does it cover ‘all things beauty’ in-store events, the bloggers also specialise in articles and tutorials across cosmetics, fragrances, skincare, health and wellness. Malouf Pharmacies philosophy is all about quality in all it does and this extends to this engaging/proactive digital channel. This customer-centric niche blog is its premier destination for the latest beauty tips, instore VIP nights, product event invitations, information, inspiration, helpful hints, obsessions, trends, natural products, with key focuses on Australian made and owned beauty and health brands. Malouf Pharmacies is renowned for its exceptional in-store events and these are showcased on the blog with an open invitation for beauty lovers across the state to RSVP attend. Malouf Pharmacies earlier this year ran a highly successful ‘Purely Australian’ Showcase where brand founders and representatives interacted with media and influencer guests – an event which represented a passion and enthusiasm for sharing its beauty offer and for doing things differently to engage brands with customers. “The way in which the blog comes together is a lovely collaboration of talent and

experience across the group, from Angela Shepherd (Malouf Pharmacies Cosmetics and Fragrance Buyer and Category Manager), Jess Curtis (Malouf Pharmacies Gympie Cosmetics Consultant) as well as other experienced key Beauty and Health team members selected from the stores,” says Lisa. Malouf Pharmacies Marketing also works closely with local Brisbane Bloggers to compile featured posts of reviews and product testings as Guest Bloggers for a different angle on things for the community. “Whether you are into luxury beauty, make-up tutorials, hints and tips through to reviews or inspiration, the Malouf Pharmacies Beauty Blog is one I would recommend you check out and follow at blog.maloufpharmacies.com.au.” About the bloggers Jess: “I’m inspired by my love of all things shiny; the Bowerbird of the beauty world! I’m the kind of girl that wishes lipstick was a form of currency and wearing perfume was the law, not an option! Having a passion for the beauty industry has led me to be lucky enough to work at Malouf Pharmacies as a Cosmetic Consultant. I’m on a constant journey to cram as much into my brain about the always changing, exciting and shiny world that is ‘beauty’ and I look forward to sharing this journey with you!”

L’Oréal Paris Pinkies Colour Riche Collection Exclusive Pinks is L’Oréal Paris’ new lippy collection celebrating the versatility of pink across a wide range of skin tones. Enter the beautiful L’Oréal Paris ambassadors to pout and prove the point. Building on the established heritage and popularity of the World’s Number 1 lip colour range, and following the success of Colour Riche Collection Exclusive, L’Oréal Paris launches its Exclusive Pinks collection - sophisticated, tailor-made powdered pinks. The formula is infused with micro fragments of mother-of-pearl combined with velvety pigments, to create a radiant and intense powdered pink. Each shade has been chosen to specifically complement the diverse skin tones of five of L’Oréal Paris’ ambassadors, resulting in a bouquet of delicate, tailor-made pinks – RRP $21.95. Naomi’s Delicate Rose - a fresh and sophisticated tea-pink - best matched with L’Oréal Paris Colour Riche Le Vernis in Opera Ballerina. Julianne’s Delicate Rose - a nude pink to delicately highlight paler

Angela: Angela is the Cosmetics and

Fragrance Buyer and Category Manager for Malouf Pharmacies. She has been working in the industry for 29 years and due to all the eye cream she uses, has failed to age a day! Angela adores fragrance and has been a collector for many years (currently at 260 bottles), and believes that fragrance has the ability to transport us and bring back wonderful memories. She is constantly amazed at the new and innovative launches and fragrances that come out each season, and loves sharing some of the exciting launches at Malouf Pharmacies with the blog subscribers. An inspiration quote from Angela - Christian Dior once said: “Long after one has forgotten what a woman wore, the memory of her perfume lingers”.

skin - best matched with L’Oréal Paris Colour Riche Le Vernis in Marie Antoinette Natasha’s Delicate Rose - a bright and feminine fuchsia pink - best matched with L’Oréal Paris Colour Riche Le Vernis in So Chic Pink. Eva’s Delicate Rose - a berry-pink look perfect on darker complexions - best matched with L’Oréal Paris Colour Riche Le Vernis in Macaron Noisette. Doutzen’s Delicate Rose - an ultra- vibrant, illuminating pink - best matched with L’Oréal Paris Colour Riche Le Vernis in Insolent Magenta. Available: selected supermarkets, pharmacies, variety and department stores, now.

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hot off the press Founded in 1996, luxury Swedish cosmetics brand Make Up Store, is recognised for its high quality pigments and extensive selection of colour and ranges available. Originally created for make-up artists…the one-stop shop provides to a broad range of make-up and skincare needs, tailored for artists

Make Up Store upgraded!

Make Up Store products launch upgraded formulas and packaging, with an exclusive luxury croc print design, and interchangeable palette system. Founded in 1996, luxury Swedish cosmetics brand Make Up Store, is recognised for its high quality pigments and extensive selection of colour and ranges available. Originally created for make-up artists…the one-stop shop provides to a broad range of make-up and skincare needs, tailored for artists and the general consumer. Maria Gabriel – Managing Director – Make Up Store tells esprit Magazine: “We proudly create our own unique formulas and develop them in high quality factories in the USA and Italy.” “We have completely upgraded our for-

mulas to include Vitamin-E across our entire range, which makes products smoother and more blendable, while moisturising the skin. Products are Paraben Free to cater for all skin types and concerns including skin allergies and sensitivity. We have also revamped and refreshed our packaging in a luxury square shape and a signature croc design imprinted within the products, which makes them visually stunning. Products are designed to be removed from their case and clicked into palettes for practicality, so you can now ‘Design your own palette’. “The future is very exciting for Make Up

Store. It is no longer business as usual in 2016 and 2017 - the competitive landscape is quite challenging. Any cosmetics and beauty retail business must become a digital business. Of course, it is a balance between digital and shop front presence for the end consumer. In both sectors, transformation and best of class is key. Consumers want more and rightly so. Our customers want fantastic products and they want them now. So we are increasingly taking products to the people. We are taking wonderful imagery and stories to the market through our expanded presence on social media networks. We are providing customers across Australia with more immediate access to our products with our expanded webshop (www.makeupstoreaustralia.com. au). Further, we are opening the market up to small boutique stores across Australia to sell our products to local consumers. With all of this coming, let me also point out that change comes from within and our brand will continue to grow because our business is committed wholeheartedly to this change.” The limited edition Diamond Collection is just one of the new ranges changing the face of Make Up Store. Decorated with Swarovski encrusted luxury packaging. Trio Eyeshadow Palette is pictured here.

MOR Mon Amie MOR’s Mon Amie is a purse-sized collection delivering gourmand or floral/fruity scents in five choices and chic packaging. Key to the collection is that each scent is named after a Mademoiselle and thus each exudes a unique personality to suit a different style. MOR takes on a new look with its fresh French face in a capsule collection of toiletries called Mon Amie. The packaging is French Breton Stripes in a palette of cream, black and gold. Each item has a strong typographic element and is adorned with a gold foil bow in line with the product’s fragrance. The cap features French Breton stripes individually drawn and matched to the personality of each fragrance and name. The scents are referred to as a Mademoiselle (a Miss) sensitive and kind. Adele has a caring nature and is always ready to help a friend in need. Creamy Vanilla and sweet Musk swirl upon warm Spice, Orange and Bergamot. Charming and affectionate, Cecilia is endearing and was born to bring happiness to others. Sweet Clementine and Cassis lay upon floral notes of Wild Orchids and Orange Blossoms. Monique is down-to-earth and well grounded. She has a vivacious personality and prefers the simple things in life. Vibrant Guava and Green Apple subtly mingles with woody notes of Sandalwood and Musk. Independent and dynamic, Gigi is confident in the person she is and lives life by her own rules. Robust notes of fresh Fig and Red Berries sit upon a base of warm and woody Cedar – pictured here. Vibrant and light-hearted, Rosalie spends a lot of time in calm reflection and is a romantic at heart. Romantic Damask Rose and Magnolia entwine beautifully with White Musk and Amber.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

The product collection Hand Cream 50ml – RRP $14.95 - an enriching cream containing Shea Butter and Sweet Almond Oil that leaves hands feeling silky soft.

Luminous Body Milk 80ml - RRP $16.95 - a silky milk containing nourishing Shea Butter, Jojoba and Sweet Almond Oils that leaves skin soft to the touch and with a luminous finish. Fragrance Mist 30ml – RRP $19.95 - a refreshing alcohol-free mist – the perfect accompaniment to keep handy for a refreshing spray on wrists, neck or hair. Available from David Jones, Myer and select boutiques.

hot off the press

Arden make-up bring on the bold

The make-up category is experiencing a texture revolution with products that give consumers a unique sensorial experience. Elizabeth Arden’s New Fall 2016 Liquid Assets Color Collection, featuring innovative fluid textures delivers rich colour intensity and long-lasting finishes. Elizabeth Arden’s new water-based formulas mean the rich make-up look is easier to create than ever. Just one swipe of liquid lipstick or eye liner is necessary for mega-colour payoff, and the composition of the highlighter breaks into a creamy wet texture to create instantly radiant skin with a dewy, translucent finish—no brush necessary. “The wet look trend is still huge on the runways and the red carpet,” says Rebecca Restrepo, Elizabeth Arden Global Makeup Artist. “And it’s very wearable for every day, too. The liquid textures in this collection are easy to apply and create a dramatic effect. I love the versatility - one swipe makes a statement, but if you want something even more striking you can layer and build. If you wear the lipstick, eyeliner and highlighter together, make sure the rest of the face is matte.” Available from 4th September 2016.

Beautiful Color Bold Liquid Lipstick Creamy, high impact lip colour combines the coverage and intensity of a lipstick with the finish of a gloss. Using the flocked tip applicator, push the lever of the click pen up to release just the right amount of product - intense colour and rich emollients, leaving lips feeling moisturised and comfortable with long-lasting colour that doesn’t feather or bleed. Shades: Extreme Pink, Daring Beige, Luscious Raspberry, Pink Lover, Lavish Pink, Fiery Red, Fearless Red, Passionate Peach,

Lavish Pink. $34.00. Rebecca Recommends: “Beautiful Color Bold Liquid Lipstick is highly saturated with colour for bold impact and long wear. For a pouty look, start at the Cupid’s bow and brush the lipstick outward. As you move to the outside corners, go back and fill in the gaps to create a glossy, full lip. Apply it directly with the wand or, for a more subtle stain effect, blot on with your finger.”

Beautiful Color Bold Defining 24HR Liquid Eye Liner This smooth liquid eyeliner defines eyes with bold, high impact colour promising 24-hour wear. The micro-fine applicator tip glides on with ease to create a precise, calligraphy-like look directly on the lash line. The applicator eases the job of creating a range of makeup looks from delicate everyday or classic cat eye to high drama and runway-ready. The buildable formula is waterproof, smudge proof, transfer proof, sweat proof, and quick drying. Shades: Dark Valentine, Gilded Brown, Purple Desire. $32.00. Rebecca Recommends: “I love using Beautiful Color Bold Defining 24HR Liquid Eye Liner to achieve a classic, foolproof cat eye. Rest the brush on your lash line and use short connecting strokes going along the lash line, getting thicker as you move along the eye from the middle to the end. For the perfect wing effect, look straight into the mirror

Jack Black additions Delivering maximum benefit in minimum time, high performance grooming brand Jack Black has released two additions to its superior easy-to-use men’s grooming range. The Stick Natural Lip Balm moisturises lips instantly with a natural treatment in a classic, roll-up stick. Made from nourishing ingredients, the non-waxy lip balm offers soothing hydration for maximum lip comfort. Cocoa butter and jojoba oil nourish and hydrate, vitamin C offers antioxidant protection, while natural peppermint oil aids in healing and delivers a subtle yet refreshing cool mint flavour. RRP $11.25. Clean Break is a daily, oil-free facial moisturiser for all skin types. Formulated from PureScience formulas,

and from the outside corner, draw a line going up. From the outside line, connect back to the line you made on the lash line and fill in any gaps.”

LTD EDITION Beautiful Color Bold Illuminating Liquid Highlighter A limited edition golden liquid highlighter gives a translucent, lightweight veil of shimmer. The luxurious wet formula cools on contact and blends beautifully with the skin to create a luminous, healthy-looking glow without disrupting the make-up underneath. The netted pot delivery system ensures the perfect dose of product for each application. Shade: Champagne. $45.00. Rebecca Recommends: “Beautiful Color Bold Illuminating Liquid Highlighter works with all skin tones and types and because of its liquid consistency; it can be blended into any make-up. Just a tiny drop mixed in your moisturiser will give skin a soft radiance. For a classic, glowing look apply it to the outside of temples in a C-formation up to the tops of cheekbones. To contour the nose, apply down the centre of nose from the eye line to almost the tip. For a pouty, full lip, apply product just above the top of Cupid’s bow along the edge of the mouth.

free from synthetic fragrance, colourants and parabens, the lightweight burst of moisture leaves skin refreshed and replenished without the use of heavy oils, for a natural, shine-free finish. Organic White Tea and Sea Kelp deliver antioxidant protection, while Niacinamide helps improve skin’s elasticity, tone and texture. RRP $45.00. Jack Black is available in Australia at the Men’s Biz flagship boutiques in Melbourne and Sydney.

About Jack Black Founded in 2000 by Curran and Jeff Dandurand, together with Emily Dalton, the American brand was created after realising the need for premium quality, high-performance and easy to use grooming products within the men’s division. Carefully formulated using the finest ingredients including plant extracts, herbs and healing botanicals, and utilising time-tested natural remedies, Jack Black’s products incorporate the latest technologies to create options that are not only effective but also lightweight and non-greasy.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

Agence De Parfum news Lubin Upper Ten for Her Lubin, the prestigious and historic fragrance house, has a successor to its recent and highly acclaimed fragrance release Upper Ten. Upper Ten for Her, a classic and feminine scent with a hint of extravagance. Reminiscent of the willful woman of the late 19th Century who wandered the Gotham City night in her sleek Duesenberg, kicking up her heels and sipping bootleg cocktails at the Ziegfeld Follies and whisky at the Savoy, Upper Ten for Her is an ode to the stylish flappers. Opening with a cocktail of bright fruity and floral notes: a sweet, tart blend of grape and bergamot spiced with elemi and Artemisia. The aromatic heart of Bulgarian rose is mingled with raspberry liqueur and Sichuan pepper before giving way to a woody base enriched with amber, frankincense and a hint of dark chocolate. EdP - 100ml - RRP $299.00. Available at Libertine Parfumerie, exclusively through selected David Jones stores, Galerie de Parfum boutique’s in Myer Sydney and Melbourne and other niche perfumeries in Australia and New Zealand. Mentha Religiosa by Dear Rose Mentha Religiosa is the latest scent and third fragrance to the ‘Song Collection’, an elegant musical composition of scents by luxury French fragrance house Dear Rose. Crafted by fragrance industry maverick Chantal Roos and her professional musician daughter Alexandra, the scent, like its predecessors, creates the eternal story of women, showcased through the magical olfactive world of perfume. Blended by perfumer Fabrice Pellegrin, the seductive scent is a striking contrast of mint infused with fascinating incense and sensual woods. Mint, fresh and intense, is combined with citrus and green accents of bergamot and petit grain to create a sparkling elegance. The vibrant energy of incense, tinted with smoky and spicy notes, brings a captivating warmth and unique textural heart strengthened by the floral powdery imprint of iris and heliotrope. The woody base is dominated by patchouli, then the resinous sensuality of cedar wood and the carnal smoothness of white musk. Eau de Parfum (100ml) - $339.00. Available at Libertine Parfumerie, AMUSE Beauty Studio stores and niche perfumeries in Australia and New Zealand. By Kilian – Voulez-Vous Coucher Avec Moi Internationally revered French fragrance house by Kilian has released Voulez-Vous Coucher Avec Moi, the latest fragrance to the collection, In The Garden of Good and Evil. The story line is inspired by the myth of the original sin. After Eve (Good Girl Gone Bad) questioning if she should resist or surrender (Playing with the Devil) the temptation of the forbidden fruit (Forbidden Games), Voulez-Vous Coucher Avec Moi welcomes the evening facet of the story, where a new temptation begins. Perfumer Alberto Morillas (working at created Firmenich), the sensual yet luminous fragrance. Built on a bouquet of flowers and the milky facet 78

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of sandalwood, it’s reckoned to be an evening perfume, for modern women, looking to live every night to the fullest. Neroli and orange blossom open the scent before an explosion of flowers including Bulgarian rose, ylang ylang, gardenia and tuberose. The woody base combined vanilla and cedarwood. The bottle is inspired by an evening clutch. The dark lacquer features a design of two gold snakes dancing seductively. There is an EdP and travel spray. Eau de Parfum (50ml) - $475.00. Available as a ‘store-in-store’ concept exclusively at Harrolds women’s wear department store in Sydney and at Libertine Parfumerie. Bergamote Soleil & Jasmin Angélique by Atelier Cologne Atelier Cologne, a brand of original fragrances renowned for their innovative accords that combine the freshness of traditional cologne with the character and longevity of Eau de Parfum, has released two new fragrances: Bergamote Soleil and Jasmin Angélique. Described as impossibly bright, deliriously fresh and enticingly nostalgic, Bergamote Soleil forms part of the consistently excellent Collection Originale and is crafted from a very high concentration of superior bergamot harvested from the island of Calabria. The perfume’s creators, Sylvie Ganter and Christophe Cervasel, found their inspiration in their quest for the perfect note; one that took them driving through the Italian countryside in the heat of summer, only stopping when they found a perfect row of bergamot trees leading to a villa in the sweltering heat of a European summer, the ultimate sense of freedom and adventure. Thus, it opens with a gorgeous Calabrian bergamot overflowing with crisp brightness and the perfect hint of bittersweet peel, the citrus scent reveals touches of ambrette and white amber that lend a gentle smoothness, while lightly spicy vetiver and cardamom give character without excess body, all atop a casually sexy oak moss base. RRP 200 ml - $250.00 and 100 ml - $170.00. Jasmin Angélique tells a new story, one of a mysterious path to a secret garden where two lovers meet again surrounded by fresh, airy and sensual jasmine in bloom. Bringing to life an inspiration of jasmine blooming in a verdant garden, perfumer Jérome Epinette took the most delicate white jasmine blossoms and intertwined them with the freshness of citrus and the green crunch of angelica and fig to form the latest addition for the Matiéres Collection. Reinventing the mythical essences of perfumery following vanilla, amber, rose, vetiver and patchouli, the scent finds a new facet of jasmine from Egypt, revealed with the unexpected use of hesperides. Opening with a signature splash of citrus that is distinctively characteristic in cologne, lemon is juiced beside green fig to create a delightful sweetness. Green and luscious, the jasmine begins to bloom with pollen laden and ever so slightly waxen, ultimately evolving into sweetness as amber and subtle incense warm its heart. RRP 200 ml - $300.00 and 100 ml - $215.00. Available at Myer’s Galerie de Parfum in Melbourne and Sydney, Sephora Australia, Libertine Parfumerie, as well as through select boutiques and niche perfumeries in Australia and New Zealand.

hot in memory off the press of...

Sharon Ryan

Consultant – Retail Marketing Specialist, Skin Care & Beauty Industry

It is with great sadness we share the news that Sharon Ryan passed in March this year (2016). With thirty years of Senior Sales and Marketing Management experience predominately in the skincare industry in both Australian and International Markets, Sharon Ryan was a familiar face in the business and the department stores around the country. There are many who would affectionately say that ‘Shaz’ was a legend. “It is a huge shock and gap as she always seemed invincible and larger than life,” Catherine O’Keefe – friend and Director Finn Bespoke Technology tells esprit Magazine. Her passion, knowledge, kindness and dedication to her clients and the companies and stores she works in, and for, meant she was always a welcome member of a team seeking to enhance their in-house team’s sales and marketing achievement, both in Australia and internationally in export markets. Affectionately remembered – dear Sharon.

hot off the press

Inika – new look & new ORGANIC range

Inika, Australian owned, 100% natural and claiming the highest number of certifications for an organic make-up brand in the world reveals a new look and range of new products including the world’s first Certified Organic Vegan Lipstick which recently won the Best Natural Cosmetic Product at the Natural and Organics Awards Europe 2016. The new product range will also include Baked Mineral Foundation, Bronzer and Illuminisor baked in Italy on terracotta tiles using a completely natural method – without talc or harmful chemical fillers. Tony Rechtman, CEO and Owner of Inika says: “We are so thrilled to be introducing Inika’s new look and positioning, Healthy is Beautiful and launching so many new Certified Organic quality make-up products that are also cruelty-free, botanical, mineral, vegan and non-toxic. At Inika, we have a commitment to developing make-up that is one hundred percent natural, Certified Organic and also performs alongside the best make-up brands. The new Inika products have been in research and development for over three years and are at the cutting edge of natural, organic make-up technology.”

and has acquired a devoted following of health conscious women worldwide. Tony attributes the phenomenal success of Inika in part to the rising awareness of synthetic chemicals in cosmetics. “Ninety-nine percent of consumers buy organic products because they want to avoid harmful chemicals. Inika has won over 35 international awards for product excellence and innovation, because we enable women to go natural and Certified Organic without sacrificing on quality and performance,” he adds. Tony hosted a beauty-editor familiarisation with the range where each received a makeover with Emmily Banks, make-up artist from Depths of Beauty.

Right: Tony Rechtman, CEO and Owner of Inika presents to beauty media Above: New Inika cosmetics

* New products hit the shelves from July 2016

Inika’s new look and launch of the new products come as the Certified Organic pioneer brand celebrates its milestone 10-year anniversary. Inika has gone from strength to strength and is now sold in over 30 countries ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

Californian Beauty

by Mary Zavaglia

reporting from L.A. exclusively for esprit Magazine

What I Learnt from the best make-up counters In Los Angeles As an industry expert I very rarely visit beauty counters for the obvious reason that I’ve been lucky enough to receive the very latest in beauty well in advance of these products making their way to the beauty counter. But after an impromptu walk through the make-up department of Saks 5th Avenue, post a beauty launch, taking in all the rows upon rows of gleaming make-up counters displaying technicolour eye shadows, shimmering blushers and silky powders I had to admit that for anyone who appreciates make-up, the beauty counter has a magnetism that’s hard to ignore. All those gorgeous products laid out for your consumption, just begging for you to buy. So what’s the secret behind these beauty counters that make women continue to come back and spend more? I discovered that all the counters are manned with beauty experts who gave me some invaluable tips and a better understanding of how they are teaching women to care for their skin and apply make-up. Here are some of the best counters staffed with the most talented associates. Saks Fifth Avenue Trish McEvoy Counter – A girls Make-up Heaven.

www.saksfifthavenue.com Saks Fifth Avenue specialises in excellence, and its make-up counter does not fall short of the company’s high standards. In addition to offering a plethora of the best of the best in beauty, Saks has some of the friendliest associates around, who assess each customer’s individual needs before giving advice. My beauty stylist, Kitty, listened while I explained that my main concern was my eye area. I had always prided myself with the fact that I never suffered from puffiness or dark circles and attributed this to diligently using eye cream from a very young age. 80

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and lip stain. I started to feel skeptical, as I’d heard it all before… But as Kitty began to layer on the products with her soothing touch my skepticism disappeared as I started to relax. I listened very carefully to the instructions on how to get the best benefits from these products and when I looked in the mirror I was ecstatic. No more dark circles or puffiness and it looked like a little halo had been created with the Liquid Face Color making my eyes look wide-awake. I was so thrilled as I walked away from the counter with my three miracle workers. What I learnt…That it pays to stop, listen and experiment with new products. Even with my make-up background I was pleasantly surprised to learn that applying my concealer straight over my eye cream helps my concealer glide on seamlessly giving me a flawless finish. Neiman Marcus, La Prairie Counter – Beauty destination of Beverly Hills housewives.

www.neimanmarcus.com

Recognised as one of the most elegant department stores in the nation, Neiman Marcus not only has the best in fashion, but it also has an excellent La Prairie counter that offers everything from luxurious skincare to creamy silk finish blush. (My favourite!) Neiman Marcus boasts of experienced associates who know how to attend to customer needs without pressuring shoppers. Individuals who shop at the La Prairie counter can purchase with confidence, knowing that neither La Prairie nor Neiman Marcus will lead them astray. My experience was so luxurious that I could have spent the afternoon speaking to my associate Vicki who was a fully qualified aesthetician. After giving me a skin analysis I was told that the Caviar range would be well suited as I had very dehydrated skin. Vicki explained that most of the women she meets had forgotten the art of La Prairie Cellular Radiance Cream Blush, $85.00 Clinique High Impact Lip Colour in Cider Berry, $36.00 a skincare routine, relyCharlotte Tilbury’s The Dolce Vita Palette, $78.00 USD ing solely on the cosmetic surgeon and slapping on products instead of masHowever, now I was faced with having to saging and layering in products for the best deal with both of these concerns. Kitty benefits. I totally surrendered my face to Vicki wasted no time in presenting me with three must-haves: Trish McEvoy’s Beauty Booster and let her work her magic…She cleansed, Advanced Repair Retinol Eye Cream with exfoliated and layered on my absolute the highest non-prescription concentration favourite serum; Extrait of Skin Caviar of retinol and the anti-oxidant resveratrol, Firming Complex and the new Cellular Instant Eye Lift eye concealer that brightens Swiss Ice Crystal Transforming Cream in darkness and reduces puffiness and Liquid slow, sweeping movements that I almost fell Face Color, a long wearing gel-based cheek asleep. My skin was left vibrant and plump

hot off the press and I was a very happy girl as I walked away promising to follow her application technique. What I learned… To enjoy my skincare routine and that a double cleanse and exfoliation is a must before layering on my serums and creams. Indulgence is my new mantra. Violet Grey – The Luxury Beauty Atelier

www.violetgrey.com Located on Melrose Place, this one-stop make-up emporium offers the best make-up application and skincare advice. Whether you’re headed for a weekend get-away or a walk down the Red Carpet, they offer makeup applications and advice to suit your needs. In addition to giving advice they will customise a complete make-up bag for you or revamp your own make-up bag by going through it and letting you know what to keep and what to toss. It’s what they call creating your own individual make-up wardrobe. Kira Nasrat, Violet Grey’s Brand Ambassador, explained that the Violet Grey specialists are not there to sell but to educate women. Contrary to the average salesperson, they do not follow customers around the counter or suggest an irrelevant product just to make a buck. Individuals interacting with these associates can expect an honest response and quality care.

And that’s what I received from Kira as she applied my make-up, explaining that I needed very little make-up and that I suited the colour palette of plum and peaches and that I should wear very little foundation as the latest trend is to see your skin. As I sat in Dean Martin’s make-up chair (yes! A treasured piece from the founder, Cassandra Huysentruyt Grey) I was anxious to see what I would look like with this NEW make-up look. I wasn’t sure about the plum eye shadow that she chose from Charlotte Tilbury’s The Dolce Vita Palette, as I am so used to my favoured brown but I liked how natural and fresh faced I looked. What I learnt…To experiment with colour and to use concealer and foundation only where I need it – keep it light so that you see the natural skin tone. Macy’s – Classy Looks at Discount Prices

www.macys.com Macy’s is the number one place to shop when visiting any shopping centre. The department store has its finger on the pulse of fashion and make-up trends, employing the best and brightest artists who let imagination be their guide. Among the elite beauty specialists at Macy’s, I found Trish at the Clinique counter who is extremely cheerful and enjoys giving amazing makeovers as much as her customers enjoy receiving them.

NEW 2016 FRAGRANCES OF THE WORLD AVAILABLE NOW

he 32nd annual edition of the world’s most comprehensive impartial fragrance guide will launch in May 2016. The 2016 Michael Edwards Fragrances of the World® guidebook – dubbed by the beauty and fragrance world as ‘bible’ of the fragrance industry – will debut in May and is available to buy through esprit Magazine. Fragrances of the World® 2016 classifies more than 8,000 currently available fragrances. A separate index lists a further 1,500 discontinued fragrances. For easier reference, this new edition features two columns instead of three on each page. A consolidated alphabetical index lists all feminine, masculine and shared fragrances, with gender distinguished by colour. Michael Edwards’ unparalleled work is a result of close collaboration with both the brands and perfumers to ensure accurate classifications. More than ever, Fragrances of the World puts fragrance expertise at your fingertips.

Michael Edwards remains the fragrance world’s only impartial and independent authority. He makes no charge for listing or classifying new fragrances. He declines both advertising and sponsorship. As a result, he is able to work with every brand and perfumer to check the accuracy of his classifications and work.

Critic Luca Turin calls Michael Edwards ‘the Linnaeus of perfume’, describing his Fragrances of the World guidebooks and databank as “the only comprehensive, historically accurate, factually reliable and artistically consistent database of fragrance in existence.”

I was treated to a smouldering eye using the new Cocoa Pop Eyeshadow and a bold pout, with High Impact Lip Colour in Cider Berry, which is not what I would normally do, but the result was rather glamorous. Trish explained that there should be no hard and fast rules when it comes to make up. It should always be playful and fun. Which I think is a good thing, especially if you are like me and stick to the same make-up look. Women who have been made over by Trish I am told tend to have a spark of confidence after leaving her make-up counter. And I have to say I did leave feeling upbeat and happy myself. What I learnt… Have fun and experiment. Who knows? You might just find your newest Holy Grail product!

Order your copy of Michael Edwards’ Fragrances of the World 2016 through esprit magazine – OUT MAY 2016

FRAGRANCES OF THE WORLD 2016 FORMAT: 245 MM X 330 MM, 232 PAGES, HARD COVER

Price AUS$195.00 total. NZ$265.00 plus $45 postage (inclusive of GST, packaging and delivery) ISBN: 978-0-9808600-4-7

PLEASE RETURN TO: Andrea Ferrari Publishing, 25 Cove Street, Birchgrove NSW 2041, Australia. Tel: +61 410 067 966

PLEASE SEND ME COPY(IES) OF FRAGRANCES OF THE WORLD 2015 I ENCLOSE A CHEQUE FOR $ PLEASE MAKE CHEQUE PAYABLE TO: ANDREA FERRARI PUBLISHING DELIVER TO: (PLEASE PRINT) NAME: COMPANY NAME: POSTAL ADDRESS: STATE: COUNTRY: TELEPHONE:

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ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

Uplift in ageing

Super lift is promised for sagging skin with new Advance Superlift skincare from Skin Physics. Skin Physics, the Australian skincare range, has formulated a skincare collection that is pitched as acting like a personal trainer for the skin, visibly lifting and tightening in as little as three weeks, without the need for surgical procedures. Sagging skin around the face, neck, eyes and jawline tell as much about the ‘wearer’ as grey hair. The expression ‘a certain age’ comes to mind. Traditionally difficult to correct successfully without invasive surgical procedures, it falls to the domain of super-charged skincare formulations and application techniques to take on the big sag. Advance Superlift from Skin Physics is a scientifically formulated new skincare range designed to lift and tighten drooping skin and create definition in the chin, jawline, and cheekbones. The collection comprises: Neck Lifting & Firming Cream, Face Lifting & Toning Cream, and Eye Contouring Serum. The formula features new cosmeceutical technology that not only addresses the wellknown concerns of hydration, elastin breakdown and wrinkles, but focuses on lifting, tightening and re-contouring the skin around the eyes, neck and lower face after just three weeks1. Topically applied, so no invasive procedures are required. The products are engineered to work synergistically to combat the loss of facial volume that occurs naturally with age, leading to the sag setting in. Each product uses carefully selected and scientifically tested anti-gravity actives, fat-burning ingredients and nourishing superfoods to restore elasticity, increase cell to cell communication for deep skin repair, and help redistribute fat deposits to a more youthful position. In addition, the formulations utilise unique ingredients to stimulate muscle fibre activity and increase the metabolism of neck and face to create definition and mimic the effects of endurance training. “The revolutionary new Advance Superlift system is formulated to defy gravity and act like a personal trainer for the skin,” says Alex Sisiolas, Director and founder of Skin Physics. “We surveyed over 2,550 women and they ranked loosening, slackening skin as the top concern over lines and wrinkles. As a result, we have utilised award-winning ingredients on the cutting edge of science to address this specific anti-ageing need for our 82

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consumers. Our researchers scour the earth to source natural ingredients and back them with rigorous laboratory, consumer and market testing to ensure efficacy.” Available at Priceline Pharmacies nationwide. Beauty media were, dare we say…treated to the experience of anti-gravity yoga - see the photo - to get into the theme of Advance Superlift’s promise to fight gravity to reshape the face’s contours. The system There are three products designed to work independently and collectively to restore the ‘triangle of beauty’ from cheekbones to jawline. Like all Skin Physics products, this line does not contain parabens, harsh irritants or sulphates and is manufactured in Australia and New Zealand. Neck Treatment Cream, RRP $89.00 (50ml) - the lead product of the range, this multi-action neck formula stimulates muscle fibre activity, mimicking the effects of strength training like yoga or pilates to help create definition in the chin, jawline, and neck. The richly nourishing cream contains Supreme Beauty-Lift with Edelweiss Extract, an award winning active that provides a deep energising massage, a Peptide Firming Complex to strengthen elastin, and Acai and Pomegranate antioxidants, Vitamins, and Omega Oil. Plus Actigym™ and caffeine to help visibly dissolve the appearance of fat, making it a topical alternative to clinical ‘double-chin’ treatments. Eye Treatment Serum, RRP $69.00 (50ml) – a 360-degree eye formula that provides complete treatment to the eye contour area, visibly lifting droop of the upper eye lid, minimising the appearance of dark circles, fatigue, and wrinkles, and reducing the loss of firmness and elasticity for a more refreshed, radiant, and youthful appearance. Formulated with award winning Beautifeye™ (a Persian Tree Silk extract that lifts while reducing wrinkles, dark circles, and puffiness), hydrating Blue Marine actives and inflammation fighting peptides. Face Treatment Cream, RRP $79.00 (50ml) – a multi-action cream containing minerals, peptides and botanical actives to recover the ‘triangle of beauty’ – high cheekbones and a defined chin and jawline. Contains an O2

3. 1: Alex Sisiolas, Director and founder of Skin Physics with team colleagues: Caroline Davies and Clara Mearns 2: Skin Physics’ Advance Superlift collection 3: Defying gravity – beauty media challenge gravity in an anti-gravity yoga class

Facial Mineral Elixir to smooth wrinkles and mimic the effects of an oxygen facial, an award winning Cream of Beauty active to visibly improve skin’s elasticity. Plus Supreme Beauty-Lift with Edelweiss Extract, alongside wrinkle relaxing and firming peptides. About Skin Physics Inspired by the natural, potent, and exotic, Skin Physics specialises in combining the best of science and nature to develop skincare that provides targeted anti-ageing solutions. With Advance SUPERLIFT™, Skin Physics introduces breakthrough ingredients derived from algae, flowers, and marine sponge. Trademarked ingredients in Advance SUPERLIFT™ include Majestem™, a cultured plant cell extract from the Edelweiss plant and the first active ingredient to show a visible lifting action to the neck contour. The range also includes Actigym™ Marine Extract, an award-winning fat burning and muscle-toning ingredient isolated from microorganisms that live in marine sponge; and DermCom™ Crocus Chrysanthus Flower Extract, which improves cell to cell communication for surface repair deep in the skin, while stimulating collagen and elastin production. Lastly, the addition of Idealift™ Peptide Complex, a ‘gravity controlling’ peptide, helps improve skin’s resilience and aids in the fight against skin sagging. 1. In a study of 34 female volunteers, aged 41 to 71 years old, those who applied Advance SUPERLIFT™Neck Lifting and Firming Cream twice daily for six weeks saw noticeable toning and tightening of their skin within three weeks.

hot off the press

Ainslie Walker talks niche fragrance news

Mecca Cosmetica – Perfumeria’s latest lines Perfumeria Mecca Cosmetica hosted a fragrance press event at Villa Biscaya, Rose Bay. Representatives from Diptyque, Frederic Malle, Le Labo and Maison Francis Kurkdjian travelled from Paris and London for the occasion. Guests experienced intimate one-to-one sessions on new releases, brand and collection overviews.

Diptyque announced the Australian launch

of Eau des Sens. A sparkling floral-citrus fragrance, encompassing all elements of a blossoming bitter orange tree. Frederic Malle released Monsieur by perfumer Bruno Jovanovic. The fragrance is an international talking point due to its overdosed levels, 50% (!!) of patchouli oil nestled amongst accessory notes of rum, mandarin, aged oak, leathery suederol and vanilla. The sophisticated, dark and intense fragrance was inspired by debonair men from the 1940s, reminding me of a classic ‘dark and stormy’ cocktail. Maison Francis Kurkdjian revealed the inspiration behind the house’s latest collaboration with Baccarat, Rouge 540. A fragrance celebrating the 250th anniversary of the iconic crystal house, whose famous rouge crystal is heated with gold to 540 degrees to achieve its famous colour. Each accord was presented separately on scent blotters, before the fragrance itself was experienced. Le Labo deconstructed its latest fragrance, Thé Noir 29, with all raw ingredients on display to touch, see and smell, including vetiver, bay, cedarwood, rose, fig and sandalwood. Part of Estée Lauder Companies, this fragrance is made by perfumer Frank Vöelkl who also created Le Labo’s best selling Santal 33.

Peony Melbourne Pure Glamour

The National Gallery of Victoria invited forty designers to decorate tables for their Best of the Best exhibit and gala dinner in May. Jill Timms from Melbourne’s finest niche perfumery, Peony Haute Parfumerie was one of the chosen elite. The exhibition showcases table art, with the cream of Melbourne society attending the dinner and open to the public for two days following. Each table seated 12, with the lucky guests on Peony’s table receiving a gift of a shower gel from luxury British niche

brand, Ormonde Jayne, a personal thank you for their attendance. Jill recently left Australian shores for her annual European niche fragrance buying trip, attending Esxence Exhibition in Milan, where 100s of brands showcase their collections and new releases. She visited independent perfumeries in Milan and Venice, also experiencing the Intertrade portfolio at The Excelsior in central Milan. By invitation, she visited Santa Maria Novella’s historical pharmacy, gardens and production house in Florence attending four days of training and gaining first hand insights into the brand. A new cabinet from abroad made specifically for the boutique, will arrive in a matter of weeks – just in time to fill it with the new products found on her travels. Peony is set to be the second store in Australia to introduce luxury niche brand By Kilian. Currently the brand is exclusive to Harrolds Sydney and in high demand from Australian luxury consumers. Peony’s carefully curated selection will include, exclusively, the By Kilian candles and jewellery.

T2M Fashion/Scents

T2M, niche fragrance and fashion distributors have recently added Carner Barcelona to their portfolio which also includes Nasamatto, Orto Parisi, Eight and Bob, Andrea Maack, Histories de Parfums, Agonist and Roads. Until now, Carner Barcelona has been available in Australia exclusively to Peony Melbourne, with Jill discovering and importing the brand independently.

Grandiflora - Queen of the Night Fragrance - Launch

Grandiflora’s Saskia Havekes is known for her astute understanding and aesthetic appreciation of the botanical world, along with her admirable ability to think big. Recently she collaborated with internationally renowned perfumer, Bertrand Duchaufour creating Grandiflora’s fourth fragrance, Queen of the Night. A celebration of the elusive, the Queen of the Night’s flower, like a ghost, blooms only for one night, its fragrance is hauntingly beautiful and rumoured to be a

Above: Peony Haute Parfumerie at NGV Left: Grandiflora’s Queen of the Night

powerful aphrodisiac. The fragrance has just launchded in France and follows on from the April release of Grandiflora’s candle collaborations – Madagascan Jasmine and Queen of the Night, with French candlemakers Cire Trudon. www.grandiflorafragrance.com

Sydney Perfume Lovers Meetup Group

Sydney Perfume Lovers Meetup Group gathered at Agence de Parfum in Darlinghurst to talk with owner Nick Smart. The event was titled “What do niche perfume distributors actually do?” Agence de Parfum distributes major niche brands Creed, Amouage, L’Artisan Parfumeur, Costume National, Helmut Lang, Atelier Cologne, By Kilian, Penhaligon’s and Juliette Has A Gun. Nick demystified the role of the Australian perfume distributor. Attention was turned towards houses he has launched and distributed in Australia, best sellers and the history of how his company began. With a generous discount offered on purchases, no one left empty handed. The Sydney Perfume Lovers Group, coordinated by Catherine du Peloux Menagé, has just inaugurated masterclasses on Agence brands with Nick, starting with Atelier Cologne.

Ainslie is a Jasmine Award winner for her fragrance blog writing. She has a nose for news in the niche arena. In her regular esprit Magazine column she shares the latest highlights with our valued readers. Contact Ainslie at: Web/blog: www.ainsliewalker.com Email: ainslie@ainsliewalker.com Instagram: Ainslie_Walker Phone: 0405 819 506

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

Collaborating in backstage beauty... 1000 Hour Lashes and Laura Mercier make-up worked the Albus Lumen Show at MBFW for a natural beauty Look where make-up enhanced, rather than took centre stage. The dainty 1000 Hour Eyelashes were applied by Lash Director Rachael Brook working with Makeup Artist Ania Miczarczyk for Laura Mercier. Black Flared Individual Lashes - individual lashes in the short variant - work with the natural lash just for enhancement. They come in three lengths: short, medium and long and a combo pack and in black only. Short is the most popular length with medium chosen for its more impactful effect. The long lashes are very long and give a whole different look – a beautiful cat’s eye effect. “Lash application is an art where practice makes perfect, especially when it comes to the fiddly, individual ones”. Rachael recommends flat edged tweezers to give you control, and a steady hand. “Line them up along the lash line where they need a bit more lash, not along the whole eye line. Apply the glue to the root end of the false lash and leave it to get slightly tacky. Lay the lash onto the natural lash not the eyelid otherwise each time she blinks the lashes will loosen and fall off. If your customer’s lashes are straight, you can recommend curling them with our heated lash curler before application. This gives a better shape for the already-curled false lash to sit on. Curling them before gives a bend and makes a better fit. After applying the lashes it also works well to use the heated curlers again, for lift.” When consulting with a customer on which type of lash to recommend,

Rachael says: “Look, assess then advise.” You need to ask her what kind of effect she’s looking for. Often it’s for enhancement and you work with her natural lash and enhance it. Visual judgement is important. “Apply the lashes to one eye and judge the effect to see how many to apply. Then repeat on the other eye. You can put on mascara but it would be minimal, if at all.” The whole idea is to customise the eyes to suit each individual. Applying the lashes like this may mean they last overnight for a second day as long as the customer doesn’t rub her eyes. She can clean her make-up off and around the eyes, but no rubbing the lashes. Tegan Martin, 1000 Hour Brand Ambassador, says: “Artificial eyelashes were once relegated to the beauty kits of professionals only. Now, false lashes have become part of the average woman’s beauty bag and you can achieve the make-up style right off the runway with 1000 Hour False Lashes.” Available from $9.49 at Priceline, Woolworths, Price Attack, Hairhouse Warehouse and pharmacies nationally. Laura Mercier always flawless Laura Mercier is the perfect make-up partner for a fashion house seeking the flawless face.

Left: 1000 Hour Eyelashes being applied by Lash Director Rachael Brook Above: Ania Milczarczyk - Laura Mercier Makeup Director

This is a cosmetics brand that grew up on the philosophy that everyone really wants to create a naturally flawless complexion. Every season Laura Mercier make-up is designed to benefit women of all ages and skin types with the ‘flawless face’ at the centre of the brand’s core values. Talking about the Look she is creating for the show, Ania Milczarczyk, Laura Mercier Makeup Director tells esprit: “The skin is based on the skin.” We know what she means. “The Albus Lumen look heroes the tinted moisturiser, with a barely-there radiance that leaves the skin looking hydrated and glowing. It’s all about that dewy skin with a touch of the Laura Mercier Baked Bronzer as eye shadow and illuminator blended across the cheekbones and tip of the nose. Lip balm and clear nail polish. A touch of concealer under the eyes and simple brushed up brows, make for an effortless make-up look fit for all women. Everything is ‘as is’. Barely there,” concludes Ania. Australian label Albus Lumen ‘Resort 16’ collection channels European summer, drawing strength from detailed minimalism. Inspired by simple shapes and classic modernity.

Lauder wins employer award The Estée Lauder Companies Affiliates in Australia and New Zealand receive 2016 Aon Hewitt Best Employer Accreditation The Estée Lauder Companies’ Australia and New Zealand affiliates have won 2016 Aon Hewitt Best Employer accreditation status. In total, 14 companies across Australia and New Zealand received this Accreditation for 2016, which was determined by an expert judging panel. Winning selection is based on their high employee engagement scores and outstanding people practices. At the awards ceremony, the winners were praised by Aon Hewitt for their delivery of positive workplace experiences. Terry Little, Managing Director, Oceania, Marie-Ann Billens, General Manager, The Estée Lauder Companies New Zealand and Magda Lategan, Regional Vice President, Human Resources, were on hand to receive the award. The two affiliates were accredited due to their strong employee engagement, leadership effectiveness, high performance culture and alignment of employer brand within the organisation. Particular note was also made of the affiliates’ exceptional practices around inclusion and diversity and cross-departmental collaboration. Terry Little commented: “We are thrilled to receive these awards and incredibly proud of the Australia and New Zealand teams who have made this possible. We are committed to building an engaged, creative and high-trust environment in our offices and to receive this award is a huge acknowledgment of the work of our teams.” The Aon Best Employers program is considered to be the most credible employer research study of its kind in Australia and New Zealand. Pictured here are Terry Little (far right) and Magda Lategan receiving the Aon award.

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

hot off the press

Terry White Fragrance and Beauty Festival

bigger than ever

August sees Terry White Chemists host its annual Fragrance and Beauty Festival with hot offers and specials on an enormous range of products and brands. Terry White Chemists’ Business Manager Cosmetics, Fragrance and Accessories, Dale Bell, tells esprit Magazine: “Now in its fourth year, the 2016 Festival promises to be its biggest and best yet. The August Fragrance and Beauty Festival is the first major campaign for the category in the second half of the year and has evolved to become one of our biggest. “Held right across our network of 165 pharmacies across Australia, it is an exciting opportunity to offer some incredible savings, to promote some of our favourite products and to introduce customers to those they may not have tried before.” National beauty brands participating in the Festival include Napoleon (which will offer a

Dale Bell - Terry White Chemists’ Business Manager - Cosmetics, Fragrance and Accessories

Terry White Chemists’ exclusive gift with purchase), Revlon, L’Oréal, Maybelline, Nude by Nature, Designer Brands and Thin Lizzy.

Zorra for ALL complexions Zorra Cosmetics, founded by make-up artist Danielle Dominique Hill, offers the promise to turn every woman into a vixen through the luxurious, long lasting colours, she tells esprit Magazine. From the deepest berries to baby pink, the vibrant colours, textures and quality are found in the eye shadows, blushes, mattes and silky lipsticks, as well as lip glosses. Versatility is key to the range, to meet women’s needs to take them from a business meeting to a night out. Zorra Cosmetics is planning to introduce new products which will include; foundations, lip liners, brushes, and much more. Danielle is a working make-up artist with a style that offers to subtly enhance a face or completely transform it. Her talent and passion has positioned her, formerly, as one of the 10 most successful Store Directors and make-up artists in Sephora Australia. During her time with the international beauty retailer, Danielle’s role included advising on product development and artistry education, and delivering exceptional service to clients at Sephora stores around the country and world wide Says Danielle: “Now I teach make-up classes around the world and share my secrets that I’ve learned through 20 years of experience. Playing with cosmetics is my favourite thing to do and for years, mainstream make-up lines offered several shades to complement fair skin tones but nothing darker than suntan for women of colour. This pushed some women to become their own make-up artists, mixing and matching from different lines to create their own palettes. But no more! This is where my passion comes in - Zorra Cosmetics.” Currently available online and in salons, Danielle’s goal for Zorra is to be in pharmacy and department stores. “And open my own make-up studio in the near future,” she promises.

Fragrance brands on offer at incredible prices are Calvin Klein, Marc Jacobs, Gucci, Dolce & Gabbana, Versace, Lancôme and Beckham. Exciting new releases from Vera Wang, J-Lo, Jennifer Anniston will be part of the Festival as well. Dale says the Festival will be well supported by significant catalogue space and marketing across a range of platforms. “But it is our beauty consultants – in pharmacy – that really come into their own with regards to making the August Fragrance and Beauty Festival such a success. Their enthusiasm and knowledge, combined with a range of savings and offers, creates the ideal climate to ensure the Festival’s success.”

Clean, beautiful hair

anytime...

With its custom designed, simple to use applicator brush, all natural “only vegan non aerosol dry powder shampoo in Australia with hair colour that cleans your hair instantly” Ambiance cleanses hair, creates beautiful volume, conceals thinning hair and covers regrowth and greys on the go. Airport friendly, No washing, No Drying, No Alcohol, Sulphate & Paraben free and Refillable.

Nothing but Youthful, Radiant hair! If your pharmacy or store would like to stock Ambiance, talk to Helen Sykes. Your opening order will be customised to your business’ needs and will include: testers, counter display unit, brochures, shelf wobblers and posters.

Call Helen Sykes on: 0403 241 521 Email: info@ambianceaustralia.com.au

www.ambianceaustralia.com.au ESPRIT AUSTRALIA Left: Helen Sykes –JULY/AUGUST/SEPTEMBER the Ambiance Lady!2016

It’s your business

Talking digital

with The

Defectors

Joel Maloney is the Managing Director of The Defectors, a digital marketing, social media and web development agency based in Darlinghurst, Sydney. The Defectors’ clients are across the board, in a range of industries, but one thing they all have in common is a drive and commitment to connect with their audience, their customers in a meaningful, relevant manner. Here Yasmin Border chats through the heartland of digital/social media and finds out what some of the priorities are – where to ‘play’ and why…according to Joel.

When did The Defectors start and what do you specialise in? We began in 2007 and have always specialised in social media marketing, digital marketing (e.g. websites) and search marketing.

The Defectors have worked with many different beauty brands, can you tell us some of them? We have recently worked with some beauty heavy weights such as Nutrimetics, Trimex, St.Tropez, Lanolips, Sanctuary Spa and some up-and-coming super stars like The Soak Life who produce fabulous bath soaks and Mine Tan Body Skin who have an amazing colour and hydrate self tan range.

What are the latest trends in web design for beauty brands? Keep it clean and simple. Web design is less and less about making a visual statement and more about delivering content easily across any device with clean design that loads fast and is easy to navigate. It does not mean it has to be boring. Designers often 86

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

say that great design exists when it goes unnoticed. Poor user experience (UX) design will infuriate us but good design will pass you by as expected.

What are some of the mistakes brands make when choosing a company to build their website? They focus on price and do not value experience. If you think the cost of good design is expensive it pales in comparison compared to bad design. Bad design will cost you sales every minute. Choose an agency based on their reputation to deliver on time and look at their most recent projects to assess their current creative and skill level. Ask for a reference from two or three of their recent clients. Avoid using software licensed to you by an agency, it ties you to them and this limits your business if they do not deliver. They often tend to not update the software once built so you end up using a very antiquated product that is overpriced.

What questions should you ask when looking at a company to build your new website? The number one question I would ask is, who is actually doing the work? If the agency is outsourcing some of the work you need to get a good understanding of how they plan to control the delivery. Contractors often get overbooked and this leads to project delays for example.

The number two question is how many projects are they currently working on? I am surprised no one asks me this. Most clients assume their job is the current one we are all working on but in reality there are up to 10 projects at any one time. Make them aware of your deliverable dates and have an open conversion about their ability to deliver is best. Your awareness of this issue will bring about an honest conversation.

What should a beauty brand expect to pay for a new website? Prices for websites vary from a few thousand to tens of thousands of dollars. The trick is to not assume the most expensive price is the best and the cheapest is the worst. I would advise people to get a minimum of three quotes from comparable agencies. That means don’t get a quote from your mate up the road and another from an award-winning agency. Always negotiate on price and make them work for your money. Ask them why they deserve your project over their competitors, which should put them on the hook and motivate them to deliver should they win the project.

Does a beauty brand need an ecommerce site? Not always. If they have a good distribution network it is not necessary. Showcasing the range and sending users to a stockists page is also effective in driving sales. Ecommerce requires a lot of infrastructure to effectively deliver a good customer experience. If this is not in place it can hurt your brand. It should be a considered decision and one that is reviewed by a digital strategist.

What are the best website platforms to build your new site on? We recommend platforms that have a global user base in the millions. This means they have the infrastructure to continually support the software and 3rd party developers will create lots of plugins for them so you do not have to custom build things yourself. Wordpress is ideal for custom designed websites and content management. It can also handle basic ecommerce. Wix.com and Squarespace.com are hosted platforms whereby you can build templates yourself without the need for a developer, but they are best suited to start ups and small business. More advanced ecommerce platforms we recommend are Bigcommerce.com and Shopify.com. They are packed with features and have lots of 3rd party built apps that connect to systems such as the accounting software Xero, payment gateways and shipping systems.

hot off the press

Everyone seems to be launching an app, does a beauty brand really need an app? Not really. The app market

is crowded and more often than not people do not understand how expensive a true native app costs. The starting price is about $50k. There are alternatives now where you can build a mobile website and put it inside an app container which works on both Android and iOS platforms.

When it comes to digital marketing for beauty brands with a smaller budget, what are the essentials, the good-to-haves and don’t-bothers? A good email marketing platform like Mailchimp is essential for marketing automation. Facebook ads can be very effective to create brand awareness or drive sales with the right targeting and creative. A Google AdWords campaign might be a little harder but if you are comfortable with technology then give these a go but be warned the budget can be used very quickly if your targeting is not done correctly. Don’t bother with an agency to manage your social media if your budget is under

$1000 a month. Save that money and try doing it yourself. Use that money on Facebook advertising.

For social media, is it best to use a digital marketing agency or do it inhouse and which channels should they focus on? If you have a few thousand dollars to spend each month I recommend an agency as they will have far more resources to produce a higher level of creative content and also be able to manage audience engagement for you. Facebook and Instagram are the most powerful platforms for beauty brands.

What are some simple ways to drive traffic to your website? Facebook Ads (including Instagram ads) and Google AdWords are the fastest and easiest way. Search engine optimisation is effective

Joel Maloney, M.D. – The Defectors

if you have 3 months minimum to wait before you see the positive effects.

Finally, how can The Defectors help beauty brands with their digital strategy? The Defectors can help with free advice to begin with. Talking about what you want to achieve will lead us to how we can help based on your budget and the expertise we have to offer. We are marketing strategists first and foremost. We are practical and we focus on results.

Digital

MAKE-OVERS THAT START TRAFFIC Social Media

Websites • Online Stores • Digital Strategy • Search Marketing

BECOME THE CENTER OF ATTENTION Social Media Strategy • Content Creation • Advertising • Online PR

T. 02 9993 0450

joel@thedefectors.com.au

www.thedefectors.com.au

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

It’s your business

Napoleon Perdis Cosmetics partners’ support Napoleon Perdis Cosmetics proactively provides support for its business partners. At Napoleon Perdis, partner businesses are provided with support in a range of key activities: hosting Napoleon Perdis events at stockists; holding induction for new partners and staff; preview nights – stockists come to a Napoleon Perdis venue and get to preview the new products - they also have an opportunity for pre-sale of these new products; and extra training in administrative, make-up and sales. Stockists receive visits every four to six weeks from the Napoleon Perdis Business and Education Executives. During these visits the BEEs go through a three-point service model in which they meet to discuss how the stockist’s sales are tracking, provide training with staff members and help in recruiting customers and clients introducing them to the Napoleon Perdis brand. The BEE’s also work with partners and strategise how to make their business have a point of difference in their environment. Partners were reminded of this support in a recent two-part seminar held at Napoleon Perdis HQ in Sydney. The morning session was dedicated to Business Support with the following speakers: Emanuel Perdis - Managing Director, Amelia Biddle National Sales Manager – Partner Division, Jessica Crowley - Education Team Leader, Morgan Bridge – Event Manager, Chloe Schoemaker - Sales & Marketing Executive – Partner Division and Rebecca Prior - Vice President of Education. The afternoon session saw Napoleon Perdis – Founder and Chief Creative Officer and Kate Squires - Vice President of Creative take to the stage to demonstrate the latest make-up looks and applications. 88

ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

Key business takeaways • Emotional experience – everything has to be an emotional experience at a customer, store and staff level. Science used to say humans are rational when they buy, research now says we buy emotionally. • Education and connection are the root of the Napoleon business. “Technology does not replace engagement,” says Emanuel Perdis. “Don’t confuse connectivity with connection.” Sending an email does not mean you’ve spoken to the person. • Every time you get something right you’re knocking your business up to the next level: Competency leads to mastery leads to excellence. • Client cards are the hero. In an age of customisation we need client cards more than we ever did. “The stores who perform the best have a thriving client card business that gets updated”. Jessica Crowley – Education Team Leader says that you use your client cards for recording customer preferences, purchase history, client information such as her birthday and you note what she’d like to be invited to so you can tailor your contact with her. You have to understand the lifelong value of a customer. “At Napoleon Perdis we don’t close a sale, we open a business.” Make sure every connection is recorded so your colleague doesn’t double up and irritate the customer. • Morgan Bridge - Event Manager says that events are one of the most fun ways to engage with your customer. An event can kick off the week, or bring business in on a quiet day. Research who you’re going to invite to the event, the target

Left: Napoleon with retail pharmacy partners from Pharmacy Express Mount Annan: Kimberley Laidely, Helena Fennell and Teresa Aloi, who spoke on the day from her personal experience as a Napoleon Perdis partner business Above: Napoleon and Kate Squires - Vice President of Creative on stage from the practical make-up section of the Seminar

Emanuel Perdis, Managing Director and Co-Founder, Napoleon Perdis Cosmetics “Napoleon Perdis is proud to have amazing partnerships with small business owners, pharmacies and salons across metropolitan and regional Australia. Some of these partnerships began over 16 years ago and continue to grow stronger and stronger each year. The Partner Division is focused on achieving extensive reach and accessibility for Australian consumers and is committed to supporting and driving each stockist, ensuring our customer’s expectations and individual needs are met. Napoleon Perdis would not be the brand it is today without the amazing connections and contributions from these valued partners in the Australian market.”

audience, set solid goals, be strategic. “An event has to have a purpose,” says Morgan. Key speakers, discounts, timing, think about partnerships, use the language of your target customer. “On the day you need to be excited for them to be excited. Host your customers, don’t let them mill around unassisted. Make them feel like a celebrity.” Make it a unique memorable experience so they tell their friends. • Never judge a customer, says Emanuel. Nothing gets judged: age, sex, race. Everyone is a customer. “Where the seed is planted it will grow.” • Chloe Schoemaker: Sales & Marketing Executive – Partner Division says: “If you want to transform your business as the ‘go to’ for young girls to get their party makeup, it’s not going to happen overnight. It may need to become an obsession – persist and you will achieve it.” Branding is a promise of quality and reputation. It is not just a logo. Everything has to work back to the brand’s DNA of ‘innovation’, ‘the customer’ and ‘education’.

hot off the press

It’s time to reform cosmetics regulation Did you know that cosmetic ingredients in Australia are regulated as industrial chemicals? Australia is the only advanced economy which regulates cosmetic ingredients in the same way as mining ingredients or highly hazardous chemicals used as explosives. And if you think that’s bad – it may be about to get a whole lot worse. Why now? A number of reform measures are currently underway which aim to reduce the regulatory burden on industry and improve our global competitiveness. One of the reform measures aimed at industrial chemicals promised to deliver significant benefits to the cosmetic sector. Minister Nash in her media release of 26 May 2015 described the move to “…a more proportionate risk-based framework to assess industrial chemicals, including chemicals imported into Australia. Simplifying this process is expected to save business around $23 million a year and benefit all sorts of companies – from cosmetics manufacturers to products making household cleaning products. The changes will spur increased competition and innovation in the sector.” For many years, industry has viewed the current regulatory scheme as inefficient and prohibitive to the timely introduction of new and innovative ingredients and products. Therefore, reform is very welcome. However, under the proposed reforms cosmetic ingredients will still be considered as part of the industrial chemicals regulatory framework, which does not recognise the low risk and global availability of these products, as is the case elsewhere. In fact, under the current reform proposals for industrial chemicals, cosmetic ingredients will potentially be in a higher risk classification than at present, and considered a higher overall risk than, for example, ingredients used in surface coatings or mining. This is based on the industrial chemicals regulator, NICNAS,

proposing to apply theoretical unrealistic exposure models e.g. which assume 100% of the cosmetic ingredient is absorbed into the human body. This approach ignores the relative low risk of these ingredients when contained in finished products. NICNAS’ proposed regulatory ‘reform’ approach to cosmetic ingredients, and those contained in consumer goods overall, is unique to Australia and is out of step with their regulatory treatment in other advanced economies with which we trade. This approach not only denies consumers access to new products and technology, but also dampens opportunities for local innovation and export markets. Accord and our member companies are therefore supporting a change to the regulation of these products more in line with their regulatory treatment by our major trading partners. What can be done? Accord commissioned an independent Discussion Paper that looked at options for removing cosmetics from the scope of industrial chemicals regulation. This paper is designed to promote discussion on how cosmetics are dealt with under the current industrial chemicals regulatory scheme by examining the scheme, outlining major issues arising from these arrangements and detailing some possible approaches for future change. Accord’s Discussion Paper can be found at: http://accord.asn.au/ media-policy/ Cosmetic products and ingredients should not be regulated as industrial chemicals. Australia’s regulatory system already has in place a regime to very effectively manage safety, quality and efficacy through the Aus-

tralian Competition and Consumer Commission and chemical scheduling process for consumer goods including cosmetics. New Zealand has successfully integrated elements of the European cosmetic regulation into a lighter touch approach. New Zealand recognises that imported products from comparable economies already meet a high standard and do not need to be re-assessed. Why can’t Australia do the same? Globally, Australian cosmetics account for 1.3% percent of the world market. So clearly, it doesn’t make sense to have a unique regulatory system for such a small part of the global economy. As a minimum, we believe that Australian legislation should recognise that cosmetic and fragrance ingredients already in use in Europe and accepted within its legislative framework do not require re-assessment. While small in global terms, cosmetics are a significant item of commerce in the Australian marketplace. In terms of industry statistics and market size, the Cosmetic and Toiletry Retailing Market Research Report (July 2015) states that the cosmetics and toiletries retail industry generates revenue of $4bn annually and employs approximately 18000 people. Annual Market growth of 2.1% has occurred since 2011 which has been largely attributed to technological advances within the industry, as well as consumers’ willingness to purchase an increasing range of complex formulated products and premium eco products. Do we want to put this economic contribution and associated jobs in jeopardy? Do we want the cosmetic industry in Australia to become a backwater for innovation? What can I do? Have your say. Actively participate in the NICNAS consultation processes. Read the papers carefully and talk with your peers. Rather than presenting a streamlined approach for exempt, reported and assessed ingredients, in reality a more complex system is currently being proposed for previously exempted cosmetic ingredients. You can write to NICNAS in response to its Consultation Paper www.nicnas. gov.au/about-nicnas/nicnas-reforms/ consultation-paper-3. Or send NICNAS a simple message with any of your concerns about the impacts of the proposed reforms at: www.nicnas.gov.au/media/web-forms/ have-your-say-cp3. ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

look good.... feel better

Go dry in July

Look Good Feel Better urges the beauty industry to sign up and join its Dry July campaign

Look Good Feel Better is calling on supporters to go “dry” in July in support of the anticipated 10,000 cancer patients it will assist in 2016.

he charity is aiming to fundraise $100,000 through the Dry July campaign, helping to fund 100 workshops right across the country. Dry July encourages participants to give up alcohol for the month of July and raise funds for their nominated charity. The month long journey asks participants to make the pledge to ease the burden and give a bit of comfort for those affected by cancer. It also allows participants to focus on their own drinking habits, and the value of a healthy balanced lifestyle. LGFB has been providing free workshops for Australian women, men and teens for over 26 years. The workshops are designed to help patients better cope with the appearance-related side-effects caused by cancer treatment. For 34-year-old cancer patient Marina, the Look Good Feel Better workshop offered her a true sense of camaraderie with other women going through treatment. “Look Good Feel Better sounded like a great way to meet other people going through cancer. I learnt how to apply make-up and where to start and finish my eyebrows - they’re clinging on at present! I didn’t wear a lot of make-up prior to my diagnosis but now, if I go out I tend to put more on and it really does give me the confidence to see other people,” says Marina. “The best thing about the workshop for me was seeing a group of women, all going through a similar experience and all looking their best after picking up a few new tips and tricks.” Each participant receives a Confidence Kit, full of skincare and make-up products to use as tools for application throughout the workshop. Local volunteers qualified in cosmetics and hair styling provide information and advice to the participants.

e nt

u vol to y ad

i ? Jo

te e h t

... w o n

....and give back using your skills in the cosmetics industry. Contact Look Good Feel Better on 1800 650 960 or visit lgfb.org.au/volunteer

my journey

Vivienne Hess

– National Sales Manager – Department Stores for Jurlique by Elisabeth King

One of the most worthwhile things about working for Jurlique is the brand’s power to excite, adds Hess. “We always ask customers - Do you know who Jurlique is? It’s more of a personal introduction and if they say no we tell them about the brand’s incredible history and unique approach to skincare. Confidence in your products not only helps to build a brand, it also creates real rapport with customers”. With its 30 year heritage, Jurlique has retained many of the products and treatments which have been such a success since the early days, says Hess. “Our best-selling Herbal Recovery Gel has been reformulated to reflect advances in technology, but our signature facial treatments have endured for one simple reason - they work. One of the most exciting developments in recent years is that more and more consumers believe that natural skincare products really are efficacious and deliver visible results”. On a personal level, Hess believes that working for Jurlique has allowed her to experience different aspects of the cosmetic business. “I’ve had six different roles over the past 12 years. The company has always been supportive and keen to know where I want to go and how I want to grow. My current role as national sales manager - department stores is something of a full circle appointment. Yet it isn’t. Department stores are very different today and more exciting than ever. One thing that hasn’t changed is the need to make sure our BAs and therapists stay focused and offer the level of service, care and engagement Jurlique is famous for”. Thinking back, was beauty the right career choice? “It certainly helped that I love working with people and have always been interested in being well-groomed”, says Hess. “But that’s just a starting point. The cosmetics industry offers great opportunities for those who want to pursue them. Even when a brand has become the number one prestige skincare brand in the country, like Jurlique has, you still have to push boundaries and ask - How can we progress. It’s also crucial to encourage and praise staff for a job well done. We all want to know we’re on the right trail”.

Let’s start with HR 101. The best way to retain career-oriented employees is to offer a clear progression to more responsibility and satisfaction. Fortunately, Vivienne Hess, National Sales Manager - Department Stores for Jurlique, found out early that the cosmetics industry is an ever-expanding, ever-changing business that welcomes people who are innovative and have confidence in their own ability.

“

The most rewarding way to build a career is to find something you are passionate about, and also be able to inspire passion in others”, says Vivienne. Like many young girls, Hess worked in McDonald’s during her high school years. “I decided to become a nurse, but realised very quickly that it wasn’t the profession for me. I deferred uni for six months and started working part-time in my local Grace Bros store as a BA for Clinique. I loved the experience because Clinique is such a great brand with universal appeal”. Hess decided to explore another retail path. I was promoted to assistant store manager for their Clinique Service Centre at Westfield Liverpool in Western Sydney. At that time, they were opening stores-within-stores called service centres to reinforce their branding. Over the next few years, I became responsible for the Clinique service centres at Parramatta, Liverpool, Burwood and Castle Hill, all key locations for the brand”. Afterwards she did a short stint at Bras N Things. But again discovered that lingerie wasn’t where she wanted to be. Her experience in department stores working with a prestige skincare brand paid off. “Jurlique contacted me in April 2004 and I’ve never forgotten that date”, says Hess. “I honestly didn’t know much about the company which has become Australia’s number one prestige skincare brand. But I did a lot of research and I liked the fact that Jurlique was family-owned. I could see there would be greater opportunities to learn about the development process of the products and the world of natural skincare”. The biggest takeaway from her time at Clinique was the brand’s focus on the importance of developing the skills of the BAs and

other staff. “The company placed a premium on constantly updating training and skills. A strategy that helped enormously when I was appointed Field Sales Manager - Department Stores for Jurlique. It was a challenge at first. Even though Jurlique was a natural brand with roots in Australia and had been in existence for 20 years, its main retail channels were pharmacies, health food stores and own brand concept stores”. The fact that Jurlique placed a big emphasis on its dedicated concept stores was interesting to Hess as she developed her own skill set. “The stores are owned and operated by Jurlique and they are key in attracting new customers to the brand. For the next six to seven years, I morphed into a project manager of sorts. I was the regional business manager for the biggest geographical region of operation NSW, Queensland and WA. Over a period of five years, we opened several major stores in landmark locations, including Chatswood Chase, Westfield Sydney, Mid City, Westfield Miranda, Bondi Beach and Bondi Junction in Sydney, Perth in WA, Wintergarden and Carindale in Queensland”. Developing relationships with key management and business partners became a core strength says Hess. “Providing leadership to store managers to recruit, train and manage a first-rate retail team is central to delivering and exceeding sales and profit targets. Ambitious staff won’t stay unless you implement succession plans and ensure that key talent is engaged, so the development of a high-performing coaching culture is vital. Another important part of the role is to negotiate local area marketing opportunities to leverage events. The world class execution of visual merchandising, further promotional activity and new product launches also helped to maximise ROI”.

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hot button issue

moves

The Right

Taking charge of a

career plan as a beauty advisor Over the past decade, more and more pharmacy chains and mass retailers in the US and Australia have introduced beauty advisors. No longer is the beauty consultant role confined to department stores and other prestige locations. In both the prestige and mass sectors of the beauty market, the biggest priority is to keep the beauty experience fresh and engaging by offering customers something they can’t get from the competition. by Elisabeth King

Every beauty brand claims that their BAs are among their greatest assets. They are the face of the company or the brand and a high level of engagement with customers is a non-negotiable. As more companies channel increased resources into education and training, the buck doesn’t stop there, especially in an era where employees want more career support and recognition of their skills set. We talk to major brands about their initiatives and programs to encourage career progression from the counter through to corporate roles.

Positive Career Directions A strong career path is a main aim of many of today’s BAs, says Sadie Staley, National Sales Manager, Elizabeth Arden Australia.

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“We have many new applicants to the brand who have long term goals within the beauty industry. Attracting a team of people who are dedicated and passionate is critical to success, so we try to promote from our own ranks. Elizabeth Arden employs many people who have started as weekend casuals and worked their way up from being a counter manager in a suburban door to an area manager role. Janet Curmi, Vice President, Global Education & Development, started her career as a beauty consultant in a suburban door in the US”. Today, a beauty brand needs to provide an outstanding experience at counter every time, says Staley. “I believe that retailers and beauty brands are working harder to ensure that we are now offering the right roles and

opportunities to BAs. A joint effort that is producing results. We are seeing less people just looking for a job in the beauty industry, in favour of those looking to develop their business acumen and service skills”. L’Oréal Luxe introduced the Project ME initiative in early 2015, says Phil Wells, Human Resources Manager for L’Oréal Luxe. “The program

is focused on increasing engagement and career planning for BAs across four quadrants - Training and Development, Recruitment and Induction, Reward and Recognition and Retail as a Career. We looked at what was happening in the industry and saw that many brands were experiencing a staff turnover of up to 50 per cent. We wanted to raise our visibili-

hot button issue ty as a major provider of career opportunities to attract and keep the best talent and candidates”. Wells worked for over 15 years in professional services and has a helicopter view of the modern workplace. “No industry does itself any favours by failing to provide career succession paths and engagement. Even leading executives such as Ali Shoraka, General Manager YSL and shu uemura, started working for us at counter, as did one of our national retail managers to name two examples. Finding and encouraging the right people has another benefit. They tend to know and network with other high calibre candidates who have a similar level of drive and competency”. Rewards and recognition are vital to keeping BAs dedicated to a brand, says Wells. “L’Oréal Luxe offers rewards for 10, 15 and 20 years of service. We also give significant product discounts. The ultimate reward for BAs for striving to be the best is the chance to be offered a trip to Paris. A source of pride for any employee is who you work for. L’Oréal is not only the biggest beauty company in the world, it is one of the most progressive when it comes to the advancement of women, sustainability and product development. We walk the talk when it comes to helping and supporting BAs in career planning progression”. As skincare experts, La Prairie views it as a priority to show our valued BAs the benefits of working with the brand and the possibility of career opportunities, says Kellie Nolan, National Business Development Manager for La Prairie. “When recruiting

new staff, we look for passion and attitude coupled with customer service experience. Our luxury customer experience is what sets as apart, so we invest heavily in training. Like many companies, BAs can move first to counter manager in a small store before taking on added responsibility as a counter manager in a flagship door. Then they can progress to working directly for La Prairie as a Sales & Coaching Specialist, working in multiple locations, to Retail Manager overseeing several stores”. The strategy is clearly working, says Nolan. “We have double the staff retention of other brands. Many of our consultants and counter managers have been with La Prairie for many years, starting in one role and being promoted into new ones. We educate not only on La Prairie product knowledge, but also empower our teams with sales, leadership and organisational skills they can use in their future career”.

Ben Ferguson, National Retail Manager, Kiehl’s Australia, reveals that

the brand seeks to recruit team members who thrive in a retail environment. “From the get-go, we are very transparent with our Kiehl’s Customer Representatives about key opportunities within our business. We say that there is always a career path in retail, whether it involves being promoted to management roles within a particular timeframe or making the switch to education or training”. Kiehl’s really pushes its customer representatives to go above and beyond the day-to-day happenings of a store, says Ferguson. “We look for people with a truly entrepreneurial spirit, who also like to engage in community activities and philanthropic output. For a longterm Kiehl’s Customer Representative, there are so many opportunities for growth and movement. We have seen people move into store management positions, state management roles and, in some cases, a head office role. The company also benefits because of their wealth of experience, expertise and indepth understanding of the store operations”.

for promoting BAs into head office roles. Key personnel who started as BAs work in our marketing, sales and education teams to give our head office team a rich perspective on our business and loyal customers that’s truly invaluable”. Estée Lauder rewards and acknowledges great results from BAs with additional training and attendance at national meetings, says Bannister. “The ultimate reward is attending the company’s Best of the Best event in New York. The role of the BA has changed in many respects. Today’s customers are well-educated about products and ingredients and know what they want. Digital and social media is now an integral part of the customer experience, so many new and established customers visit a counter for additional advice. That’s why BAs remain our most valuable asset because the right team member can enhance the customer experience even further”.

Beauty Advisors “ today have greater career

aspirations than ever before. Estée Lauder has always led the way in empowering people to lead and the approach is more relevant than ever.

Beauty Advisors today have greater career aspirations than ever before, says Tina Bannister, National Sales Manager, Estée Lauder, Tom Ford and Aerin Beauty. “They

want to be mentored, coached and developed, so succession planning has become a major priority in our business. Estée Lauder has always led the way in empowering people to lead and the approach is more relevant than ever. Our entire Sales & Education team is constantly identifying talent in order to create plans to further develop and elevate our best BAs”. Our BAs have always shared similar qualities - a can-do attitude, dedication and a passion for providing an amazing customer experience, says Bannister. “But many candidates are coming to us with a higher level of degree qualifications than ever before. I think this is because we are known

”

The Jo Malone and La Mer brands are growing strongly and our structure is expanding, says Michelle Williams, Brand General Manager, Jo Malone London and La Mer Australia. “Our staff can see a clear career path that didn’t necessarily exist previously. A key indicator of this development has seen the brands introduce more full-time contracts, which means employees can dedicate themselves fully to the role without the need to seek supplementary employment”. For Jo Malone London, we may start someone as a Stylist in a suburban store, says Williams. “Over time, they may progress to 2IC, a counter manager at one of our bigger stores or even boutique manager at one of our freestanding stores. As they progress, we may identify certain coaching skills that pave the way for a move to an Education Ambassador role, where they are responsible for upskilling other stylists and counter manager’s service capabilities. From there, they may progress to Sales or Education Executive of a state or region. Then finally National Sales or National Education Manager”. Williams points out the importance of full-time contract positions in keeping and attracting the best talent. “When

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hot button issue someone is only employed 15 to 20 hours a week, they may also be studying or have another job. The attrition rate is much higher among part-time workers because their priorities are spread across multiple areas. But if someone is employed for 35 hours or more then they are more likely to have the financial security to view a BA role as a career, and not just a job”. More and more of our artists are coming to the role as a career, says Kheani Jackson, Sales and Education Executive NSW for Bobbi Brown. “Either,

they come in knowing there is potential for growth. Or, they see the potential for a career after they start. A process as simple as going from a casual employee to part-time or aspiring to become a Studio or Business Manager”. Succession planning brings many opportunities within the brand, depending on whether people want to follow a path in what we term Artistry or Business, says Jackson. “Longterm goals in Artistry can include becoming a member of our Pro Artist team, a state-based Artistry Education Executive or in a National Artistry & Education role. On the Business side of the brand, they can become Studio Managers, Business Managers or Sales Executives. Some members have also transitioned to corporate positions. The other must-have is passion. You can refine and coach someone in artistry or business skills, but you can’t teach passion”. The realisation that a career path in cosmetics would benefit from a more aspirational image has become a major topic in the retail industry, says Melissa Elvin-Jensen, National

Head

Education

for

Clinique.

“We have made significant investments in engaging and retaining staff in order to develop the business and leadership skills of our consultants and counter managers. Preparing our BAs for fulfillment in their current role, as well as looking towards the next promotion has resulted in many viewing the position as a strong career path once again”. For internal succession planning, our consultants have a choice in their career journey, says Elvin-Jensen. “We recognise that not all consultants want to climb the corporate ladder. So we offer regular development and progression through our Academy of programs, in addition to a number of inclusion and reward/recognition programs”. A career journey at Clinique starts at induction, continuing through to seasonal prod94

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uct, seasonal behaviour building programs and qualification as Level 1 Accredited Consultants and Level 2 Accreditation as Clinical Consultants, says Elvin-Jensen. “If a consultant expresses ambition to move into a leadership role, we have Counter Manager Development programs to build and strengthen leadership and entrepreneurial skills and business acumen. Many consultants make the move to larger stores, and 80 per cent of our field team have been succession-planned from stores. The most recent additions to the Clinique field team - three over the past two-and-a-half years have come from our larger counters”. Clinique has a very low staff turnover within its store teams, and this can be attributed not only to our field culture but also to the career development we offer consultants and counter managers, says Elvin-Jensen. “Recruiting the right people is paramount. Our teams have implemented recent initiatives that have become proven successes. These include group interviews, practical demonstrations in addition to behavioural interview methods and small ‘thank you’ gifts for attending interview appointments”.

have to be dedicated to make-up and have a passion to succeed. “We have a DREAM mantra that is integral to the brand, and we look for BAs who can live up to it - Delight and Dazzle, treat customers with the utmost Respect, Exceed Expectations, Accommodate all customers and Maximise Memories”. There are numerous career paths for BAs, depending on their individual drive, says Farah. “If their passion is in the realm of make-up and make-up application, they can work their way towards being a Makeup Event Stylist, Global Makeup Artist or Training and Education Coach. If they love retail and sales, they can move into the roles of Area Management Business Specialist, Retail Area Manager or join our Academy team to inspire customers to complete the company’s various make-up courses. Napoleon Perdis also has a Partner Division, so there is also the opportunity of moving to a Business Education Executive role, selling and training to stockist locations around the country. Working with great products for an Australian-owned and run business are also key reasons people stay with the company”.

Our beauty experts come to Jurlique from a variety of backgrounds, says Anya Badu,

The Flipside

National Retail and Education Manager, Jurlique International, and include uni-

versity students and people with senior sales and management experience. “Over the past 15 years, many of our beauty advisors have been promoted to a range of roles. Awareness of this track record has resulted in many applicants seeking longer-term opportunities and career advancement. So much so that we now have applicants with alternate qualifications applying for positions - from accounting, teaching and marketing”. Every beauty expert who joins Jurlique can explore a variety of career paths, says Badu. “We have counter managers, store managers, regional business managers, trainers and national managers who all began their careers in store or at counter. The one thread that unites them is that they have been willing to accept new challenges and opportunities, and have taken personal responsibility for their own professional development. Many of our current team members have been with Jurlique for more than 10 years, and also feel that the values and purpose of the brand is closely aligned with their own beliefs. Napoleon Perdis offers great career development opportunities with one proviso, says Alison Farah, People and Culture Business Partner HR, Napoleon Perdis – Candidates

There’s always an opposing viewpoint in all industries, and the cosmetics business is no exception. Many experts take a different tack when talking about the career paths open to beauty advisors. Simone Pedersen, founder of Red Scout, the leading provider of interactive online training and recruitment opportunities in the Asia/ Pacific region, has worked in the beauty retail and education fields for over 15 years in both Australia and Asia. The majority of my business centres on beauty advisors outside Australia these days, notes Pedersen. “To be honest, if you compare the industry to 10 years ago, I don’t think that there has been an increase in BAs looking for a career path. There are, of course, some that see the position as an entry point and hope to progress through the company organisation. But I think the reality is that many people see it as a shortterm role in order to earn money before moving into other careers, and have little or no expectation of promotion”. The core problem is that retail isn’t valued as highly as it should be for career progression opportunities, even though some of the most successful entrepreneurs started off in retail, says Pedersen. “If you look around the head offices of beauty brands or other retailing organisations, very few people

have started off on the shop floor. In my opinion, there is a need to look more closely at BAs to understand what they are studying for and hope to achieve, in order to keep them in the industry. For example, if a BA is studying education, why not give them experience in the company’s training department. If a BA is studying marketing at TAFE or uni, it’s a good idea to offer work experience with the company’s marketing team. They shouldn’t have to look to other industries to realise their career aspirations”. Finding the right staff can make or break a brand’s reputation, says Pedersen. “Top quality BAs can make the difference between an ordinary/average store ranking or an exceptional one. They are also crucial in developing a counter which is always busy and has a loyal customer base, in contrast to one that is floundering”. Training is equally critical to success, adds Pedersen. “The number of counter managers who land in the position, usually through promotion, yet don’t have the training to run a multi-million dollar counter is astounding. They do their best with the knowledge they have, but the reality is that it can take between six to 12 months before they find their feet and maximise business potential”.

(key performance indicators) are also highly desirable aspects for success.” Hayward does believe that there is a potential career path for BAs who aspire to a longterm career. “The starting point is a sales selling role on the store floor. From there the progression is becoming a counter manager of a flagship door overseeing a team of BAs. The ultimate goal is account management representing the company in a department store or a pharmacy territory. Both roles require strong business skills, management and consistent high achievers may also be considered for state and national executive positions”. One of the biggest challenges for department stores and beauty and fragrance companies is to find high performing BAs who are the right fit for the brand, adds Hayward. “There are many BA vacancies in most department stores which are not filled for months. Everyone involved in the industry must make it more attractive in terms of remuneration, work-life balance and promotion for people to consider a career in the cosmetic industry”.

Clinique has a “ very low staff

turnover within its store teams, and this can be attributed not only to our field culture but also to the career development we offer consultants and counter managers, says Elvin-Jensen.

Mary Hayward, National Training Manager of Coty Australia, agrees

with Pedersen on several points. “In general, retail employment as a career path is not what it was. The retail landscape today is dominated by casual or parttime roles, making it less inviting and structured to offer a stable career succession path. In the past, retail provided more training opportunities and there was a desire to be part of such initiatives”. Experience counts when it comes to being a BA, but it’s not everything, says Hayward. “Engagement with customers, a genuine interest in people and providing the best and most informative service rank very highly indeed. Passion and a desire to be the best, and an understanding of budgets and KPIs

”

BA to build a successful management background. The obvious career path is to move from being a BA in a smaller business to a major city door as the head of a team”. The future intentions of many BAs are unpredictable, says Carla Di Loreto, Clarins State Manager, Victoria. “Many see

the job as a lifestyle option. They may have a passion for the industry, but are looking for rostered hours to fit in with their family responsibilities. Those who become counter managers should be prepared to be accountable for the running of their business. At Clarins, we develop, coach and support counter managers to improve their skills set, so they are able to take the next step to managing multiple counters”. Clarins has certainly seen an increase in staff members progressing from in-store sales roles to regional and state sales roles, says Di Loreto. “All of our BAs require a healthy motivation for achieving sales and customer satisfaction. We would hope that a BA would join the company with a view to becoming a counter manager, before moving to managing a multiple territory of counters and aiming at a state manager position. Beyond that level, there are national, regional and global opportunities that the more ambitious could choose to pursue. But it all starts at counter”.

Belinda Chiaravalle, Sales Manager, Department Stores for L’Occitane, backs

up the opinions of Pedersen and Hayward. “Most BAs do not see their role as a strong career plan. A role to gain experience or a stepping stone within the department store environment - yes. There’s nothing wrong with this attitude if a BA is content with the role and work/life balance, if they are dedicated to their job and the brand and enjoy what they do. No brand can rely solely on the strength of its global reputation. BAs in every country have to be sales driven, in addition to being brand ambassadors and provide excellence in customer service”. For those who do want to progress, Chiaravalle believes that the BA role can be very diverse. If a person has a high level of passion and commitment there are several major directions to follow. “For a BA who plans to be in the job longterm, they have to work closely with a positive team to build a successful business. That means they should have a voice and be given the opportunity to share ideas and instigate new initiatives. Training and eventing skills can also help a ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

trend – nighttime skincare

Overnight Success Demographics, Innovation and Research

reinvigorate night skincare market by Elisabeth King

The median age of the female population in Australia is only a whisker away from nearing 40. A demographic milestone which is key to pushing unit prices of skincare products upwards in mass and prestige. Anti-ageing is the fastest growing category in skincare and will only strengthen its dominance, not only for day time care but also for overnight treatments. A recent report from international analyst Technavio expects the global night skincare market to reach US$9.8 billion by 2020.

here’s nothing new about night creams. They have been the butt of visual jokes on TV and in movies for decades. What’s changed is the rise of the Asia/Pacific region, which now accounts for more than 50 per cent of global skincare sales, and Japan and South Korea’s pre-eminence as beauty trendsetters. Although the importance of beauty sleep is recognised in many cultures, the Korean concept of the Golden Hour has reinvigorated the global night skincare market.

Golden hour spurs growth

Over the past two years, the after dark treatment category has exploded. Brands such as Elizabeth Arden, Garnier, Philosophy, Shiseido, Estée Lauder and Lancôme have launched a steady flow of new generation overnight masks and 96

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treatments. Consumers regard sleep as an achievable fountain of youth. The body repairs and renews itself overnight, and getting at least seven hours of quality sleep provides six scientifically proven beauty benefits - less wrinkles, a more radiant complexion, brighter, less puffy eyes, healthier hair, a more alert appearance and - the icing on the cake - beauty products work better. Korean beliefs are more precise than their Western counterparts. The Golden Hour is actually a period - the hours between 10pm and 2am - which is the prime time for skin cells from head to toe to regenerate. To fasttrack brighter, clearer skin, a skincare routine must begin at 10pm and you should be sound asleep - not merely in bed - by midnight to get a minimum of two hours of complete shut-eye in the early morning. It’s a message that is resounding strongly in all major markets, says Technavio. Because of a stronger inherent promise - waking up with better skin - women are more prepared

to pay a premium for overnight masks, creams and serums. Increased marketing initiatives through digital media and the Internet have also helped to create more growth opportunities for the night skincare market, notes the analyst. Estée Lauder, whose cult Advanced Night Repair serum has been a bestseller for more than 30 years, has been particularly active with several marketing initiatives through Facebook, Twitter and YouTube in a bid to attract new customers and update loyal ones. Research from P&G’s Olay has also backed up the need for specialist night skincare by revealing that getting less than eight hours sleep and being over 40 results in lowered cell renewal.

Sleep masks enjoy global success

Sleep masks, an innovation from Korea, have been a major force in revving up the

night care market. They are not like regular face masks but resemble gel-creams. Only a small amount is needed for the entire face and they are absorbed immediately, leaving a smooth feel to the skin. The Laneige Water Sleeping Mask from AmorePacific, Korea’s largest cosmetic company, is a global award winner and bestseller with one sold every 12 seconds around the world. Not only does it refresh and hydrate the skin, it also contains an Aromatic Sleepscent to contribute to a more restful night. In spite of the fact that they don’t harden or need to be peeled off, sleep masks have benefited from the global popularity of beauty masks in general. The major beauty brands are launching innovative new formulas and textures and a larger variety of applications from tubes and jars to cloth and paper sheets. In the US prestige beauty market alone, sales of beauty masks increased 60 per cent in 2014 to US$65.5 million. A trend continuing to grow strongly as multinationals intensify their activity in the category. In a move to attract younger customers, Estée Lauder acquired the GlamGlow facial mask brand two years ago. L’Oréal quickly followed suit with the acquisition of Magic Holdings, a Chinese face mask manufacturer.

Hot trend across all price levels

Night creams and serums used to be a very prestige category. But more and more mass brands are throwing their hats in the ring, including Nivea, Palmer’s, Neutrogena, QV and Simple. Inspired by Korean sleep masks, Garnier Miracle Sleeping Cream promises to make the skin look less tired. Containing a soothing plant oil it helps to refresh lacklustre skin from the first application. Masstige brands, including L’Oréal Paris, Dr LeWinn’s and Olay, produce borderline prestige products as part of their night treatment line-up. Prestige brands have always offered the cream of the crop because of their loyal, more engaged customer base. One of Estée Lauder’s key recent launches was the Advanced Night Repair Concentrated PowerFoil Mask, designed to pump the skin with the pioneer of night treatments. Lancôme also turned to Korea for its Visionnaire Nuit Beauty Sleep Perfector, a silky version of a sleep mask, and offers advanced night treatments across all of its major franchises, including Absolue, Génifique and Rénergie. La Prairie’s Skin Caviar Luxe Sleep Mask teams the richness of its core bestseller with new generation technology. Top of the line for the supra luxury skincare brand is La Prairie Cellular Radiance Night Cream - an

Photo courtesy of Advanced Night Repair PowerFoil ad campaign

anti-ageing powerhouse. Elizabeth Arden, long a significant player in night care, offers Skin Illuminating Night Capsules and Ceramide Overnight Firming Mask, a richer take on sleep masks. Overnight peels have also created a significant niche in the night skincare market. They go a step further than masks to reveal renewed skin on waking. Philosophy’s twostep Microdelivery Overnight Anti-Aging Peel has become a major hit because it rejuvenates the skin after a single use. L’Oréal Paris Revitalift LaserX3 Night Peeling lotion contains three per cent glycolic acid. Kiehl’s Nightly Refining Micro Peel Concentrate is a gentler version. While StriVectin Advanced Retinol Night Treatment isn’t a peel, it contains a high concentration of the only scientifically proven wrinkle fighter. Just as natural skincare brands have lifted their game in anti-ageing day care, there’s been a rush to provide after dark night care for those looking to limit the chemicals in their lives. Burt’s Bees, Sukin, Trilogy, Natio, A’kin, Swisse and The Jojoba Company all provide effective night creams which produce the visible results women demand from all types of skincare these day, whatever their claims to be organic or natural. Even problems such as pigmentation can be treated during sleep. There is an increasing number of targeted night products entering

the market, including Jurlique Purely White Skin Brightening Night Cream, Clarins White-Plus Brightening Night Cream, Estée Lauder Enlighten Dark Spot Correcting Night Serum and Palmer’s Eventone Night Perfecting Cream. Blemishes, too, can be banished overnight with products such as Formula 10.0.6 Overnight Success Spot Minimizing Patches from pharmacies and The Body Shop Tea Tree Blemish Fade Night Lotion. Several major mass brands launched overnight body lotions overseas but they have been a hard sell. There’s a limit to what consumers can do as they sleep, never mind the time it takes to apply several products. Yet there’s obviously a good market for extremities… such as the feet, and the hair. Dr Scholl Velvet Smooth Night Mask is a major seller in Australia. Hair masks have become a fast-growing niche in haircare, but when customers need more than a 30 minute treatment Pantene offers Pro-V Night Miracle Essence Leave-On Treatment for ‘8 hours of continuous repair as you sleep’.

US prestige “beautyIn themarket alone, sales of beauty masks increased 60 per cent in 2014 to US$65.5 million. A trend continuing to grow strongly...

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marketing

Millennial fever… …It’s on the money in beauty Talk to most marketing managers in the cosmetic industry and one thing becomes clear. There is an overriding obsession with Millennials (those born between 1981 and 2000). More and more analysts and experts are questioning this approach as a potential misallocation of resources, and they are right to do so in the vast majority of categories from luxury goods to cars and food. But in cosmetics and beauty, Millennials really are a major force in driving the category and the trends.

ing and more accessible because shoppers can test the products themselves. According to Stephanie Wissink, senior analyst at leading investment bank Piper Jaffray: “Sephora and Ulta have tapped into every little girl’s dream of being able to open their mother’s make-up bag and just play”.

Treasure Hunt Appeal It’s a great formula in an era where it’s become difficult to keep consumers of all ages loyal to a brand.But what sets Sephora, Ulta and Mecca apart is their treasure ook no further than the sohunt appeal to Millen...what sets called Sephora Effect. The nials by stocking niche LVMH-owned beauty retailer brands that offer younger Sephora, Ulta and consumers a more indihas become the largest specialMecca apart is their vidual approach. Karen ity cosmetics chain in the world because it keeps one thing top of mind. Millentreasure hunt appeal to Grant, senior beauty analyst nials don’t want to buy make-up in the the NPD Group, says that Millennials by stocking for same way previous generations did. In speciality beauty has prosniche brands that offer pered because most consumthe US, Sephora and Ulta are duking it out to win over younger shoppers by ers don’t need a lot of help younger consumers offering an in-store experience with a when buying cosmetics these a more individual days. “With the explosion clear point-of-difference. In Australia, of the Web, shoppers have Mecca’s three retail brands - Mecca approach. more access and the conCosmetica, Mecca Maxima and Mecca sumer can do much more boutiques in Myer - have enjoyed explosive growth for the same reason, and claim to have research. They don’t have to go to a counter to get a 12 per cent market share in the prestige beauty that education”. sector. Traditional beauty players have also re-positioned The main strategy of all three companies is a winthemselves to chase the Millennial market. Pharner. An exciting array of upmarket brands and macies and mass chains such as Kmart and Target have introduced trendier, better-lit trendy in-store design project a more exclusive atmosphere. Yet the concept feels less intimidatdisplays to project a more upmarket and

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accessible image. While department stores are introducing concept counters from leading prestige brands such as Yves St Laurent and Giorgio Armani to allow shoppers to indulge in more testing on their own. Says Karen Grant: “Sephora has become the fundamental agent of change in the industry. It shifted the dynamic from the traditional brands to kind of becoming a laboratory”. Another area where Millennials are having a huge effect on the beauty industry is the natural and organic sector. A high percentage are tertiary educated and are more socially and politically aware. Sales of natural and organic beauty products are in double digit growth globally and, although the trend started in skincare, it has become a strong purchase driver in hair and colour cosmetics. Younger men are also searching out grooming products which are free from parabens, petrochemicals, sulfates and synthetic dyes. Micro-Targeting Millennials It’s important to remember, though, that the only parameter that can be applied to Millennials is age, as is the case with the other major demographics. But perhaps no other generation has been so hyped since ‘bubble journalism’ began. Today, that term crosses all types of media, where the writers talk about people like themselves and then project the image onto every person in the age group. “Every” Millennial doesn’t buy natural or organic beauty products or make most of their purchases online. In fact, Millennials in the US, Asia and Australia strongly favour bricks-andmortar stores and shopping centres. But the major mistake many marketers make is to forget that each generation spans 18 years. Millennials can be as young as 16 and as old as 34. A recent report from the Shullman Research Center in the US says it is imperative for marketers to micro-target the three main cohorts. Not least because of the huge variation in buying power The youngest micro-generation - 16 to 18 year olds - has very limited buying power. The next cohort - 18 to 25 - are often still studying or in entry level jobs. The sweet spot, particularly for beauty companies, is Pharmacies and 25 to 30 year olds, especially if they mass chains such as live at home. Known as KIPPERS (Kids in Parents Pockets Eroding Re- Kmart and Target have tirement Savings), McCrindle Rearch introduced trendier, estimates that the Aussie variety saves up to $15,000 a year by living at home. better-lit displays to Millennials may be the first generaproject a more upmarket tion to grow up in a technology-domand accessible image. inated society, but biology hasn’t changed. Young people aged 30 to While department 34, like their parents before them, stores are introducing become more interested in buying property and worry about the exconcept counters from pense of bringing up children. Acleading prestige brands cording to the Australian Institute of Health and Welfare, Australia is such as Yves St Laurent going through a bigger baby boom and Giorgio Armani than the original one at the end of to allow shoppers to the Second World War. Just over 300,000 babies are being born each indulge in more testing year, and 85.7 per cent of mothers on their own. are Millennials.

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The Big Switch and Social Media Colour cosmetics is the main category where Millennials have a higher than normal level of purchasing than Gen Xers and Baby Boomers. The not-so-good news for established brands is that they also have a much higher rate of switching. They may love more expensive, trendy brands such as M.A.C and Urban Decay, but the majority of their beauty budget goes to value brands. New brands which have a

interview

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“Every” Millennial doesn’t buy natural or organic beauty products or make most of their purchases online. In fact, Millennials in the US, Asia and Australia strongly favour bricks-andmortar stores and shopping centres.

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In a US survey “ by Alcon and Kelton

Global, more than 50 per cent of Millennials described their style as always changing. They also viewed colour as one of the major avenues which allow them to stand out and express themselves.

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value proposition such as e.l.f, NYX (owned by L’Oréal) and Kiko Milano are challenging legacy makeup brands because they offer a sense of individuality in addition to low RRPs. But before retailers think of changing their brand mix to attract Millennials, they also have a strong tendency to go to multiple stores in the search for new brands, products and colour variety. Loyalty marketing by retailers becomes an even more remote possibility when social media is brought into the equation. A huge percentage of Gen Y female consumers finger at least one of the major social media platforms as significantly important for acquiring information. Instagram, YouTube, Facebook and beauty blogs have the most effective marketing effects when it comes to beauty. Social media also has a ripple effect in how Millennials feel about change. In a US survey by Alcon and Kelton Global, more than 50 per cent of Millennials described their style as always changing. They also viewed colour as one of the major avenues which allow them to stand out and express themselves. A fresh approach to make-up was considered the best way to instantly transform their appearance by over 60 per cent of Millennials. A clear departure from the more simple looks favoured by Gen X consumers. Tried and True Millennials also like stories and authenticity, in addition to constant change and a love of technology. Notably when it comes to skincare, which is why feel-good brands such as Aveeno have found an appreciative new audience. Other brands getting a check mark for authenticity and effectiveness from younger consumers are natural brands such as Yes To and Burt’s Bees and dermo-cosmetic brands such as La Roche-Posay and Avène, which offer gentle but effective solutions to skin issues with a French twist. Yet in an industry in the process of trying to reinvent itself by putting younger faces on products in a bid to attract the attention of an idealised and disloyal demographic, many beauty and cosmetic brands are developing products and changing marketing tactics to appeal to older consumers. The two older demographics - Gen X and Baby Boomers - combined have double the numbers on Millennials. In five years, the so-called Silver Economy, as the 60-plus crowd are known, will have a global spending power of US$15 trillion - the richest older generation in history. More and more brands are going for the ‘ageless look’ to embrace all consumers. Women in their late 40s such as Cate Blanchett and Julia Roberts have proved spectacularly successful for Giorgio Armani and Lancôme because they resonate with younger and older consumers. Gen Xers and Baby Boomers also have many of the same habits of Millennials. They are avid online researchers and smartphone users. In chasing Millennials too hard, beauty brands risk overlooking and alienating the demographics with far greater spending power through patronising ‘age appropriate’ messaging. ESPRIT AUSTRALIA JULY/AUGUST/SEPTEMBER 2016

beauty & the best

sharing the industry’s best in customer service

“What’s in it for me?” …I’ll show you! Information abounds about products. Any skincare or cosmetics product, worth its place on shelf or counter, is supported by facts about what the ingredients are, their benefits, the formulation etc. Naturally this is necessary, of course. We need to know the facts and proof of the product’s claims. As Beauty Advisors interfacing with customers who really want to know “what’s in it for me?” how do you balance conveying the science of your products with the personal interest of the customer for HER specific needs? It might be formulated with x,y,and z but WHAT does it do for her and WHY should she buy it?

Nikki Pates Company: Benefit Cosmetics Store: Myer Tea Tree Plaza Town/city: Adelaide State: SA Benefit Cosmetics is a brand known for creating a scene, starting conversations and making real connections. Our cheeky customer approach “Hello Gorgeous”, is to traffic stop, introduce and demonstrate instant beauty solutions, creating fast and fabulous transformation that can occur right before your very eyes. Almost like MAGIC. Asking specific questions and accurately decoding what’s important to each individual will set a BA up for success: “Are you an up and go kinda gal or is a complete makeover your morning routine?” and most importantly scanning our client (beautiful skin. check! sparse brows. YES) asking ourselves what perfect product will take her from “Oh” to……. WHAO..!!! So what’s in it for me?? Let the show begin, drum roll please…. With a mirror in one hand our Gorgeous Miss Sparse eagerly anticipates the dream of fuller, natural-looking brows. With Gimme Brow in my other hand, I cast my magical wand. As I apply the product, I’m explaining the features

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and benefits, and giving step by step instructions: “Fibre gel, water resistant, perfectly coloured formula with a tapered wand for easy application”. She gazes in upon her own reflection in awe of the image looking back. Delighted, she squeals: “I can’t believe it. It’s a miracle”….Instant gratification.

plants delivering sustainable results that improve over time, so I am very honest with my customers that they need to keep using it to enjoy flawless skin in the future. I also find that explaining the acerola extract in terms of the percentage improvement in key areas, as detailed in the clinical trials, also increases the customer’s confidence to purchase. Finally, they love hearing about how Clarins plants link to their beauty goals and have trust in the fact that they will improve their skin safely.

Jenny Fallon Company: Clarins Store: Myer Town/city: Perth State: WA

We have recently launched our new Mission Perfection Serum in Myer Perth. This unique serum acts as a dark spot corrector, creating even skin tone and healthy radiance. During customer consultations I am listening for key words that describe their needs to help me identify them as a candidate for Mission Perfection. Once I have established the relevance, my mission is to demonstrate how this serum delivers instant results in the areas directly related to her concerns only. I create customer confidence by showing the effects on her hand and talk through my own experience, which particularly appeals to the Millennial customer. I focus on the science behind

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Cindy Liddell Company: Malouf Pharmacies Town/city: Rockhampton State: QLD Using the mantra “features tell, benefits sell” is key for me. I try not to bombard the customers with the science of the product but relate those key ingredients or features back to a benefit that is relevant to a need they have mentioned during the consultation. If you aren’t linking that product back to his or her main concern (or if you haven’t established their concern during your consultation questions) then you’ve lost the sale before it began. Where possible, I demonstrate the product as I go through this process, so there

Esprit asked the Beauty Advisors How do you convey to your cutomer ‘what’s in it for her’? Is demonstrating on your client what it looks like on her (cosmetics) or feels (skincare), the most compelling way?

are no surprises when they get it home. Demonstrating also gives the customer an understanding of how and where to use the product and how it fits into their current routine. Your customer is the navigator of the sale and you have to be the driver. This means at every step you must get a “yes” or positive reaction to the product you are recommending, and if not, then don’t be afraid to ask why. It may be as simple as they dislike the texture, colour, smell…. easy, drive them to a different product that meets that need. Without demonstrating it would be hard to ensure you are ticking off all the boxes and helping her learn new tips in the process.

Lauren Staltari Store: Terry White Chemist Town/city: Belmont State: WA Customers can be overwhelmed when a consultant starts listing facts and ingredients about a product and will often leave the store empty handed. I answer any questions that they have and communicate clearly. It is not necessarily important to demonstrate a product. Although this can be useful, customers often just want proof that a product works. If you personally have tried a product

beauty & the best and experienced its benefits they are likely to be more convinced to buy it. Furthermore, there is no point coming to work in a full face of make-up if you are not wearing products that you sell. The amount of times customers have asked what lipstick I’m wearing and then bought it is countless! I like to throw in a fun fact about a product where possible. For example: “Did you know that this is the number one selling men’s fragrance in the world?” or “Did you know that (insert celebrity’s name) uses this religiously?” However it is important that this ‘fact’ is true. Each customer is different and needs to be treated accordingly. In my experience, talking with honesty, passion and enthusiasm as well as actively listening to the customer is key for any consultation.

Annemarie Huynh Company: Shiseido Store: Myer Sydney City, NSW I have chosen to talk about Ultimune. With the first drop onto your skin you will immediately see the silkiness, and the softness as it infuses into your skin. The more you use it in your daily routine you will notice that your skin will be more supple, plumper, radiant and resistant to damage. Skin will have less fine lines, less wrinkles and the firmness in your skin will be more obvious. It is simple to use in your daily routine - just two pumps all over your face day and night. For all skin types and all ages. Everyone can use it for beautiful strong skin. I love my customer to experience how wonderful this product feels, so I invite her to sit down so I can demonstrate on the back of her hand. This way she can feel the texture and smell the fragrance which is the duo effect of Rose and Lotus elements. It calms and eases the mind to give you a positive attitude. My next step is to start the skincare regime on one half of her face (to let her experience the product). I cleanse, soften and then apply Ultimune to her face and show her in the mirror how silky, soft and glowing her skin is. I love watching her reaction as she sees the difference in her skin with the Ultimune on, compared to the other side without. The customer is always delighted, and it makes me feel

very proud that we have such a wonderful product. To conclude my consultation I will always book her in for a facial massage as this is the part that will give her ultimate results. My aim is to make sure the customer understands the benefits of the product, when and how to use it correctly and make sure I bring her back for a service so she has the beautiful skin she wants.

dazzled and have a feeling evoked within them. Above all when we sell, we must have a passion and genuine belief in our products, if you have that, everything else will come naturally.

Maria Campisi Company: Estée Lauder Store: Terry White Chemist Town/city: Rockingham State: WA Lifang Chia Company: Shu Uemura Store: David Jones Town/city: Melbourne State: VIC For us here at Shu Uemura the consultation process is more about taking the customers on the journey by showing them our heritage and our traditional beliefs, through our Japanese Art of Service and Signature Method. This is how we infuse the traditional Japanese nature of humbleness and a grateful feeling. From the way we move on the counter with grace and poise to the way we handle our products, we take pride in what we are doing. After all, they chose to stop at our counter therefore we must appreciate that. Our Signature Method is the techniques taught to us by Shu Uemura and his elite team of make-up artists. To convey that our products are worthy, we always treat customers to a traditional Shu Experience first. For example, we always do a hand demonstration using our iconic cleansing oil. Allowing the customers to feel the products, and see first-hand how these products work. Asking probing question about their skincare and make-up habits and routines as well as what they want from the products, we are then able to recommend the appropriate range tailored just for them. “What’s in it for me?”… Let me show you! Relating their concerns, needs and wants back to each product. We show them why they can’t live without that product in their life. Another key factor is to establish whether your customer is a head or heart shopper. A head shopper deals with facts and figures, is often quite direct and will prefer minimal elaboration. A heart shopper is someone who loves to be

All women are beautiful: as an Estée Lauder beauty consultant it really is my purpose to help women feel it. Each day is spent helping every woman look and feel her most beautiful with a personalised experience recommending the best products for her. Building relationships with my customers is paramount. Talking with your clients like a friend is so important it makes them feel like they can trust you, your knowledge passed on in a friendly positive way can really make a client feel that these new and exciting looks can be achieved. ‘3 minute beauty’ is another way that Estée Lauder brings quick, easy make-up looks to the customer, these looks can be achieved in as little as three minutes, minimum product with maximum effect. I have worked with Estée Lauder for six years now and I am still excited by new products and the chance to introduce these to my clients. Taking time to sit a client down, pamper her just a little, talking about how she feels about her skin and current make-up routine gives me the opportunity to form a relationship with her that will bring her back to the counter time and again.

Adriana Corbet Store: Terry White Chemist Warwick, Perth, WA Conveying the science is easier when you love a product. Without a doubt, I’d have to say my favourite product of all time is La Roche-Posay’s Redermic R AntiAgeing concentrate. It contains proven effective ingredients recognised by dermatologists

throughout the world. It’s allergy tested and is non-comedogenic. At the heart of the product is pure thermal spring water from La Roche-Posay, a small spa town in western France. This water is famous for its soothing and antioxidant properties. Additionally, it contains the highest concentration of retinol, an exclusive retinol booster complex and the micro exfoliating LHA. The product especially targets crow’s feet, upper lip and forehead wrinkles. I use it as a night moisturiser, but it can be used morning and/or evening on face, neck and décolleté alone or in combination with a moisturiser. It also makes for an excellent make-up base. What I love most about this product is that it’s such a gentle yet effective product. It can even be used on the most sensitive of skins. It gently resurfaces the skin, leaving it soft and luminous, refining pores and reducing the appearance of wrinkles and sun damage. Having been in the beauty industry for several years and having tried a multitude of products, I’d say this is one of the best ever and the one that has made the biggest difference to my skin, which is the best proof to my customers.

Melissa Harrison Company: Terry White Chemist Store: Innaloo Town/city: Perth State: WA As the genius says himself ‘Not to prime is a crime’ – Napoleon Perdis. This is honestly the one rule in life that I actually, hand on heart, LIVE BY. And why wouldn’t you?! Once you have used Napoleon Perdis Auto Pilot Pre Foundation Primer there is no turning back. Trust me, I am a confessed make-up junkie who has tried everything, but always return to using my old faithful Auto Pilot Pre Foundation Primer. The little gold tube of gel-like lotion can be used by any skin type, and bursts with benefits for the skin. It is enriched with Vitamin E, Soothing Chamomile and Yarrow. Yes it is paraben free, no nasty chemicals, and it is not tested on cute fluffy animals. So why should you purchase it? What is it going to do? It will make your make-up last (I still

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beauty & the best get compliments on my make-up at two in the afternoon without any touch ups). It is instant hydration to the skin, so that your foundation glides on silky smooth and has a flawless finish. You can also remove any screw-ups, like that dark fall out that has just ruined your foundation base. No problemo, Auto Pilot Pre-Foundation Primer has your back. I cannot boast enough to all my clients about Napoleon Perdis’ Auto Pilot Pre Foundation Primer. It is a must to sell with any Napoleon Perdis foundation.

Beauty Advisor retail course Beauty EDU, the professional beauty college, has launched a campus at David Jones, Eastland, VIC. The purpose is to run courses for beauty advisors who then graduate with shop floor experience and retail selling skills. YES!

Brooke Koneska Company: Yves Saint Laurent Beauté Store: David Jones Town/city: Melbourne State: VIC Our guests are becoming more and more educated and comfortable in the world of trend and technique than ever before. They are coming into store to confirm research and to provide added value to what they have already learned through their navigation online, social media, tutorials and other medium. As a result we have seen a great change in how we need to consult and what we need to provide to make the most of a consultation on the counter. However this hasn’t changed the value and importance of the consultation process itself. As experts in our fields the customer trusts us and our opinion and at times just wants our advice as to what suits them. Demonstration of a product’s ability to meet the needs of the individual is an integral part of confirming the information a lot of our guests already have. It is the opportunity for the guest to experience first-hand the product, the technique and the tips and tricks only a professional would have. To make the most of each purchase. It is also a great time to help those overwhelmed with the sheer volume of information out there about make-up, skincare and fragrance and help them see what is relevant and impactful for them specifically. And finally but most importantly it is a chance to really feel spoiled, pampered and attended to which in this day and age is a luxury in itself. No one approach can ever be truly compelling on its own. It takes that special balance between discussing the relevance in terms of ingredients, or the science behind the product, referring to and understanding the needs of the guest by truly investigating their needs, and showing them how a product will make them look and feel. Only when all of these elements are combined in one perfect service can we truly meet the needs of the guest in an increasingly demanding and competitive market.

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David Jones and Beauty EDU is pioneering an innovative partnership that combines beauty, retail and education for the first time with the opening of a campus within the new David Jones store at Eastland, Melbourne. Beauty EDU, which launched in 2014, is a next generation in beauty education, preparing students to be the most job-ready and desirable graduates in Australia. The partnership provides Beauty EDU students with valuable work experience in a leading retail environment, closing the loop between education and industry while offering a guided pathway to employment, including that of retail beauty consultant. The state-of-the-art 250 square metre Beauty EDU campus located within the store, houses classrooms for students to complete their beauty therapy course. It is here that David Jones’ customers can access great value manicures and brow shapes provided by qualified students at the Beauty nail and brow bar located on the David Jones’ beauty floor. Adding to the customer experience and providing in-store theatre, master classes with leading make-up artists and beauty experts in the industry will be provided to David Jones customers on an ongoing basis within the Beauty EDU nail and brow bar. Co-Founder of Republica Education and Beauty EDU, Ryan Trainor says: “The beauty and wellness industry is now worth over $3 trillion dollars globally and it has well

and truly become a credible and exciting career for many. At Beauty EDU we offer an unexpected student experience; creating a consumer-like offering that values, respects and inspires the next generation of beauty leaders. The partnership with David Jones takes this approach to the next level in an inspiring environment that blurs the lines between education, industry and retail.” David Jones Group Executive Merchandise, Donna Player says the partnership is driven by great synergies between the David Jones and Beauty EDU philosophies. “We share a customer-centric approach that drives everything we do and both see the benefit in providing beautiful and inspiring environments for our customers. “The Beauty EDU course at David Jones Eastland will also offer students employment opportunities including a pathway to the David Jones beauty specialist role which is another fantastic layer to the partnership.” Rebecca Judd, Co-Founder of Beauty EDU is thrilled about the partnership: “This is a very exciting time for Beauty EDU allowing our students to learn in an inspiring classroom environment that feels like it could be one of the best day spas internationally, embedded in one of the best retail environments in the world, David Jones. It is also such an amazing opportunity for our students to work with the most premium products and brands they otherwise wouldn’t have access to.”

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what’s new in

Sephora Skincare To boost a dull complexion, smooth marked skin and eliminate unwanted imperfections, Made in Sephora – Sephora own-brand - has created boosters for the skin that, when used on their own or mixed in with day or night creams, deliver a powerful punch of vitamins and/or minerals. Each is 20ml RRP $20.00.

Luminizing Booster Dullness & Irregularities. The Luminizing serum increases radiance, chases away a dull complexion, refines the skin’s texture and, as an added bonus, promises to deliver a healthy glow. Its effectiveness after 14 days has been scientifically proven.

Revitalizing Booster Marked & Tired skin Within this bottle and pipette lies a formula that contains an intelligent mix of magnesium and citrus extracts (lemon, grapefruit and orange) to use as a 14-day treatment with each change of season. It smoothes tight features and energizes tired skin.

Clarifying Booster Visible Pores & Imperfections Two weeks is all it takes to purify the skin, eliminate excess sebum that plagues the lives of those with combination skin, as well as diminish the appearance of pores and imperfections. Use on its own or mixed in with a regular day or night cream.

brand news

COSMETICS skincare PERFUMERY Lauder’s Essence-in-Mist Estée Lauder introduces Micro Essence Aquaceutical Mist, a vapor-light micro-mist delivered through an innovative, sophisticated mist system that helps skin adapt to and resist the dehydrating stresses of an active lifestyle – whenever and wherever needed. “Skin is directly affected by the environment and it can take a toll on skin,” says Dr. Nadine Pernodet, Vice President, Skin Biology and BioActives Research & Development, Estée Lauder Companies. “To combat dehydration, irritation and dullness, we’ve created a unique formula, specifically designed for use with a unique misting delivery system, featuring the power of Micro Essence to help skin transition throughout the day.” The delivery system is clever because it deposits the sophisticated formula with a 50% smaller droplet size compared to traditional pumps. These micro droplets help provide a substantially drier application so it applies well over make-up. A sensorial breakthrough in mist technology, the continual spray action means a more even application that mimics the experience of walking through a refreshing, airy cloud. Features potent hydrators that infuse refreshing hydration, balancing the moisture deep within skin’s surface. All Micro Essence formulas are developed, tested and proven for Asian skin in Asia. Non-acnegenic. Dermatologist-tested. Ophthalmologist-tested. RRP $85.00. Available at selected Estée Lauder counters beginning 17th July, 2016.

Ecoya collections NEW Sweet Papaya & Melon and Citrus & White Magnolia scents join the Ecoya scented stable for summer. They come in Madison Jars $39.95AU / $49.95NZ and Mini Reed Diffusers $25.95AU / $29.95NZ. The Limited Edition fragrances are available for six months only (or while stocks last). New fragrances are launched twice a year. Sweet Papaya & Melon has a clean, fruity fragrance, combining tropical sugary notes of pineapple, citrus, papaya and watermelon with the leafy greens from gardenia, jasmine and rosewood, all atop a musky base. Its colouring is pastel mint. Citrus & White Magnolia is a soft musky scent with sweet citrus notes, blended with a floral heart of white magnolia and patchouli water, rounded out with a velvety vanilla base. It has a fruity orange shade. Both fragrances’ presentation features the classic metallic silver detailing and polished silver lid. Welcome back Guava & Lychee Sorbet! Having made its debut as a Limited Edition fragrance in August 2014 it has earned its way back into the portfolio having been sought after by customers ever since. The yummy scent combines layers of delicious guava nectar interwoven with the sparkling sweetness of lychee, underpinned by voluptuous tropical berries. As one of the brand’s most popular fragrances ever introduced, Guava & Lychee Sorbet returns, this time, joining the other ECOYA new-world fragrances French Pear, Lotus Flower, Sweet Pea & Jasmine, Vanilla Bean, Coconut & Elderflower and Vanilla Bean as part of the ongoing core collection. It is available in the Madison, Mini Madison, Metro Jar, Reed Diffuser, newly released Mini Reed Diffuser and full bodycare collection of soap, body wash and lotion and hand cream – pictured here.

Revlon Highlighting Stick Revlon PhotoReady Insta-Fix™ Highlighting Stick is an easy and mistake-proof highlighting stick that offers precise application to instantly highlight and illuminate. Featuring Revlon’s light filtering technology, it creates a radiant glow from shadematched pearls that enhance the skin’s luminosity. Swipe down the bridge of the nose for a subtle highlight, or build across the face for a more dramatic ‘strobed’ effect - the easy-touse stick makes highlighting as simple as the YouTube tutorials make it seem. There are two shades: Pink Light - a pink shade with white/silver pearls - optimal for light to medium skin tones, and Gold Light - a peachy/gold shade with golden pearls - optimal for medium to deep skin tones. RRP AU $29.95 NZ $32.95. Available July 2016, from department stores and key retailers nationwide.

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brand news

And LIKE our facebook page, for snapshots of the retail beauty business news: espritmagazineaustralia. SugarBaby Vita+Skin Coconut & Coffee

Foundation innovation Estée Lauder’s Double Wear Nude Cushion Stick Radiant Makeup is a makeup + pro tool in one. The innovative, easy to use foundation has a built-in cushion tip to dispense the long wearing, instantly hydrating foundation and blend away imperfections. Application is to touch on, buff and blend for the nude, second-skin effect. It is a buildable formula and comes with a promise of lasting eight hours. There are sixteen shades, RRP $58.00. The applicator can be easily separated for simple, hygienic cleaning and the stick changes size based on the amount of foundation remaining in the tube. Available at Estée Lauder counters nationwide at Myer, David Jones and select pharmacies from July 17th, 2016.

ANR ampoules Estée Lauder’s legendary Advanced Night Repair is now available in precision-dose ampoules for rapid recovery of visibly over-stressed skin. Advanced Night Repair Intensive Recovery Ampoules’ formula features that of the famous serum plus new dual-action ChronoluxAI Technology. The main benefit is to help skin address all phases of irritation that can cause premature signs of ageing while also supporting the synchronisation of skin’s natural nighttime repair, strengthening its resistance against future assaults. Science is completely clear about the damage irritation and inflammation causes. Ongoing irritation that is not resolved can create a cascade of skin damage that can accelerate visible signs of ageing over time, and it’s less able to resist external assaults. Repair and resilience is sluggish. With use skin is calmed and more radiant and better prepared to defend itself against the visible effects of exposure to stressors. In just three days, repair of skin’s natural barrier is accelerated. When used in a regimen with Advanced Night Repair serum, the improvement in skin’s barrier strength is doubled in two weeks vs using ANR alone. Usage: apply one ampoule in the evening after repair serum for two weeks, when skin is over-stressed. Twist ampoule open, dispense into palm and massage lightly over skin using fingertips. Follow with moisturiser. Advanced Night Repair Intensive Recovery Ampoules can be also used as a pre-treatment for one week before exposure to intensified stress, such as travel, continuing treatment for two weeks, to support skin’s own ability to resist and recover from the visible effect of irritating stresses. There’s 60 ampoules per jar and are safe for all skin types. RRP $168.00 (60 Pack). Available at Myer, David Jones and selected pharmacies beginning 17th July, 2016.

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Givenchy’s lippy statement Rouge Interdit Vinyl is positioned as a deliberately different lipstick, delivering extreme shine, impactful shades and an obvious plump-up effect. Its slender case and intensely pigmented shade range place it as more than a lipstick, rather, it is an attitude. The key ingredient in the formula is black rose oil. This active ingredient delivers extreme moisture and comfort to the lips for hours. It is combined with a silicone resin that forms a shiny, thin and supple film on the lip surface for a second-skin sensation. This explains the vinyl radiance of the formula, but also its filling effect: the lips instantly appear fuller, smoother and denser. Created by François Demachy, olfactory composer, the fragrance of the lipstick combines lychee, vanilla pods, and caramelised apple. The Shades range through deep/catchy, intense/bright, nude/ impactful.

SugarBaby Vita+Skin is a diffusion line from Australian beach-inspired brand, SugarBaby. It is exclusive to Priceline. The hero product offers customers a fresh way to wake up, or get fresh any time, in the shower: Slim-ulate Coconut & Coffee Stimulating Body Scrub is the hero. Coconut and coffee being the two key ingredients in the range, and the hero scrub, show its origins are in Australia – loved by a local audience and coveted by an international beauty junkie. The coffee scrub combines the stimulating benefits of coffee with natural oils providing a natural exfoliator which will leave skin feeling clean, smooth and soft. Caffeine applied topically to skin stimulates blood-flow and circulation and reduces the appearance of cellulite and stretch marks. Great to use in cases of eczema and psoriasis. Organic coconut oil naturally hydrates skin and improves moisture retention. It is packed with medium chain fatty acids/triglycerides. These fats hydrate skin and prevent moisture loss. Coconut oil contains Vitamin E which is rich in antioxidants and which can help combat dry, tired skin. Olive Fruit Oil hydrates, restores and repairs. Vegan Friendly • Not Tested On Animals • 200g RRP $14.95.

Ultraceuticals sun protection Ultra Protective Daily Moisturiser 50+ Mattifying is a broad spectrum SPF 50+ daily moisturiser. It offers triple skin protection with a shine free finish. The lightweight fast absorbing formula delivers a vital blend of moisturising ingredients without clogging the pores or leaving an oily residue. Paraben Free. Synthetic Fragrance Free. RRP $74.00, on counter from August.

brand news Designer BrandS cushion foundation Designer Brands Luminous Perfection Cushion Foundation is a liquid foundation in a cushion sponge that delivers a measured dose of foundation upon each press, to minimise spillage, wastage or broken bottles on the bathroom floor. It delivers a luminous, radiant finish in medium coverage that can be built up to full coverage. “We currently have a Longwear Foundation, an Anti-Ageing Foundation and Lightweight Foundation so it’s really exciting to introduce a new category to the Designer Brands foundation range,” says Tony Rechtman, CEO of Designer Brands. “There is big demand for Cushion Foundations in Australia and we are thrilled to be able to provide this new, easy-to-use foundation to our loyal customers.” Key selling points that resonate with the modern customer are: friendly to the environment, with ecologically friendly re-fills available for purchase; friendly on the budget, with refills at $14.99; and skin friendly, enriched with Black Tea, Aloe Vera Extract, Hyaluronic Acid and Vitamins A, C & E. There are four shades: Classic Ivory, Nude Beige, True Beige and Warm Honey which are colour matched to the existing Designer Brands liquid foundations. Availabe now.

L’Oréal Paris Magic Retouch Instant Root Concealer Spray – Magic Retouch - is the handy new temporary hair colour in a targeted spray format from L’Oréal Paris. Roots and regrowth are never-ending for hair colourers. So that’s about 90% of women, according to L’Oréal Paris’ research. Continually touching up roots becomes time consuming and as big a commitment as full hair colouring, and roots become more visible with less time to commit to touching them up. L’Oréal Paris Magic Retouch is the brand’s first instant root concealer which stays put all day and disappears after one shampoo. Dispersing the product evenly is made easy with the pinpoint micro-diffuser, while the smart-cover pigments match 85% of hair colours for perfectly blended, instant coverage. The quick dry formula is smudge proof and light weight. There are five shades: Black, Dark Brown, Brown, Light Brown and Blonde. Available at selected pharmacies, variety stores and supermarkets now, RRP $15.95.

Batiste Marrakech Limited Edition Batiste Marrakech is inspired by the aromatic flavours, imagery and sounds of Morocco’s bazaars…something to spice up a flagging hair style! Batiste is Australia’s No 1 dry shampoo – a brand that understands the popularity of fresh twists on refreshing the hair. A few spritzes not only banishes oily roots, it also lifts lacklustre hair by adding body and texture when lathering up is not an option. Available now, RRP $9.95.

Rimmel for Highlighter and Brows Rimmel introduces new Good to Glow Highlighters and Brow This Way Highlighting Pencils. Good to Glow Highlighter is an instant, buildable liquid illuminator and highlighter available in two shades Notting Hill Glow and Soho Glow. It can be worn on its own to emphasise the high points of the face or it can be mixed with foundation to create a subtle all over glow. Light reflecting pigments create a naturally radiant and luminous look as the finishing step – RRP $12.95. New Brow This Way Highlighter Pencil is available in either a matte finish for everyday or a shimmer finish for added glam. The jumbo pencil design makes it easy to use. A single stroke of the pencil under the brow arch instantly lifts and illuminates the eye area. RRP $9.95, Available from August 2016 at Priceline, Priceline Pharmacy, Chemist Warehouse, Target, Kmart, BIG W, selected pharmacies and selected Coles and Woolworths.

Revlon Eye Palettes Revlon ColorStay Not Just Nudes Shadow Palettes help consumers make easy work of creating a variety of beautiful, wearable eye looks. Available in two colour combinations, each palette features 10 neutral, wearable ColorStay shadows in matte and pearl finishes, to mix and match. Featuring the brand’s trusted ColorStay formula for long lasting wear, shadows won’t crease, smudge or fade. Passionate Nudes for a soft, natural look and Romantic Nudes for the smokey eye. The palettes include a dual-ended brush for application and blending. RRP $29.95. Available, September 2016, from department stores and key retailers nationwide.

Bright smile on the go Giftable, portable, hygienic, fashionable – that’s the new SONIC Chic, a colourful range of toothbrushes designed to bring incremental business into the dental category due to the impulse nature of this purchase. The SONIC Chic URBAN is the ‘step-up’ toothbrush for manual toothbrush owners. It is a portable electric toothbrush combining quality oral care with fashion. This convenient device vibrates to deliver a powerful 22,000 brushstrokes per minute, and comes complete with a vented cap keeping it hygienic in a handbag, toiletry or gym bag. There are six fashion inspired designs: on trend colours and prints such as Blue Maze, Ziggy, Starlight, Twister, Lovehearts and Tribal Quest. For those who want that bit more from their toothbrush there’s the DELUXE version. It comes complete with a USB charger fuelling 32,000 brushstrokes per minute. The precision head helps get to those hard-to-reach areas and features a blue strip across the bristles which fades as the head needs replacing. It is designed with two speed settings and a two minute timer to signal the ideal brushing time per quadrant. There are two metallic colours, Silver and Gold. SONIC Chic URBAN (RRP $19.99 extra head & AAA battery included) and SONIC Chic DELUXE (RRP $34.99 extra head & USB charger included) SONIC Chic replacement heads (DELUXE RRP $9.99 and URBAN RRP $9.99) also available. Christmas gift sets will be available.

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brand news marc jacobs divine decadence Who doesn’t love to learn more about a new marc jacobs fragrance? He’s nailed commercial fragrances – customers young and old enjoy their wearability. The new twist on decadence – divine decadence – is sensual, luxurious, radiant. The original richly-fashioned marc jacobs decadence achieved worldwide recognition and success, which the company thanks for elevating marc jacobs fragrances to a new level of luxury. divine decadence is an effervescent floral that radiates beauty with sparkling top notes of champagne, orange blossom, and dreamy bergamot. The heart is a bouquet of heady white florals: gardenia, hydrangea accord, iris flower, and honeysuckle. Exotic notes of saffron, vanilla, and liquid amber dry down for a lavish finish. The fragrance is categorised as: radiant sensual floral. It was developed in collaboration with Marc Jacobs and Ann Gottleib by Annie Buzantian, a master perfumer at Firmenich. The original decadence bottle was inspired

by marc jacobs’ iconic handbag - now divine decadence celebrates a new interpretation of the ultimate luxury accessory. In a dazzling new shade of radiant emerald and featuring crystalline glass, the signature arched python cap, gold chain and black tassel details create a new facet of glamour and luxury - a world of indulgence. Available from 25th September 2016 at Myer, David Jones, Sephora and selected pharmacies nationally. EdP RRP 30ml $100.00, 50ml $150.00, 100ml $190.00 and rollerball 10ml $25.00.

new Uomo fROM RobertO Cavalli The Italian designer Roberto Cavalli has delivered a new Uomo fashion collection for men and complements the cool, sexy sophistication with a fragrance in sync with this unique outlook - a leitmotif to his way of life. The design of this fragrance was entrusted to perfumer Christophe Raynaud (Firmenich). He composed an exclusive aromatic oriental woody fragrance, a combination of precious ingredients that create a perfect harmony between timeless Italian sophistication and dandy rock boldness. The new Roberto Cavalli Uomo opens with a distinctive note of black violet, Christophe Raynaud’s signature flower. Volatile and mysterious, this fascinating scent comes and goes freely, constantly fluctuating. Contrasted with a very masculine counterpoint of hot and sexy saffron, it exerts a stirring power on the senses. An intense heart of honey facetted with lavender essence adds depth and volume to this catchy overture, building a compelling theme. The hypnotic base note of cedarwood amplifies this fragrant melody. Laced with mesmerising oriental undertones of patchouli and tonka beans, it has a magnetic seductive trail. Roberto Cavalli Uomo EdT 60ml $80.00; 100ml $110.00; and Deodorant Stick 75g $19.00. Roberto Cavalli Uomo Eau de Toilette is available from 21st August 2016.

Elizabeth Arden Always Red Femme Elizabeth Arden’s original Always Red fragrance launched with the description that it celebrates the New York state of mind and is for women boldly living out loud, making their own rules. The new variant – Always Red Femme – takes inspiration from an equally intriguing and dynamic woman…she’s the one with a sexy, feminine sway in her step. The fragrance category is ‘spirited, sensual floral’. It opens with an inviting and refreshing blend of blackcurrant bud, pear and lemon. As the composition evolves, its heart bursts with lush peach blossom, accented with an intriguing blend of jasmine, davana LMR and muguet. It finishes with vanilla, hearty moss, cedarwood and patchouli, capturing her warmth and sensuality, leaving an unforgettable trail. The six panel bottle features feminine accents of pink and red lace-inspired florals on a smooth as leather, midnight black matte base. EdT Spray RRP 100ml, $69.00 and 50ml $50.00. Available September 2016.

Czech & Speake

Circa Home 1980 Fresh Linen 1980 Fresh Linen by Circa Home is a clean and crisp fragrance. Think: tumbling into clean sheets, crisp from the line, still kissed by the warmth of the sun. Introducing Fresh Linen, a scent infused with the summer breeze notes of Green Clover, Cotton and Geraniums in flower. Top: Ozone, Geranium, Green Clover. Middle: Jasmine, Violet, Moss. Bottom: Sheer Woods, Sweet Vanilla. The fragrance comes in scented Soy Wax Candles (260g, RRP $29.95), Fragrance Diffusers (RRP $39.95), Hand Washes ($19.95) and Scented Soy Wax Melts (RRP $9.95), made in Australia. Available from August 22nd at David Jones, Bed Bath ‘N’ Table, selected boutiques.

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Luxury British-designed gentleman’s bathing and lifestyle brand Czech & Speake, distinguished and elegant in concept, design and presentation, is set to launch in Australia exclusively through male grooming retailer Men’s Biz. With a good idea and an eye for opportunity to create a genuine English luxury brand, Czech & Speake is a rare success story of quality, style, vision and tradition. Founded in 1978 by Frank Sawkins, the brand was originally conceptualised with a focus on interior bathroom fittings of the highest quality and with genuine bespoke appeal, drawing on Frank’s visionary background in Fine Art and Architectural Design, before transforming into the acclaimed English grooming brand that it is today. Opening its bathroom interiors flagship store in 1981 at No. 39 Jermyn Street, opposite Frank’s studio at No. 88, from which the brand’s signature fragrance ‘No. 88’ takes its name, Czech & Speake soon established itself as one of the most respected stores in London. The decade that followed encouraged a more serious approach to male grooming as Czech & Speake expanded its bespoke interior fittings collection with the inclusion of a range of matchless aromatics. Working with artisanal craftsmen to produce the highest quality leather travel goods while renowned for luxury and cutting edge technology, Sawkins’ creative heart relishes the innovation of perfumery with his passions influencing the individual yet subtle fragrance collection. A fascination for exotic woods, Japanese culture or the unexpected, forms his elegant aesthetic. Emulating the historic heritage of Jermyn Street, London, the home of luxury accoutrements for the English gentleman, 2016 will see the launch of Czech & Speake’s cult scents No.88, Cuba and Oxford & Cambridge in Australia, complemented by a range of accessories including deluxe manicure sets, shaving items and exquisite leather goods.

Aztec Segment and item list as defined by Aspen Pharmacare, based on the AU Grocery & Pharmacy Scan Combined Data within the Hand & Body Skin Care Database. This is based on 12 months of AU Grocery & Pharmacy Scan Combined Data, AU Grocery & AU Pharmacy Data to 17th January 2016

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