PHARMACY & DEPARTMENT STORE RETAIL BEAUTY TRADE JOURNAL
ISSUE 58 OCT 2018
ESPRIT MAGAZINE AUSTRALIA
YOUR retail beauty business tool TRENDS + INSIGHTS + SOCIAL + ANALYSIS PRODUCTS + ENTREPRENEURS + MENTORS
& more!
TALKING Point
FESTIVE SEASON INTENSIFIES BIG BUSINESS
KISS GOODBYE TO TOXIC LIPSTICK
PRICELINE’s Tamalin Morton on
service, strategy& sales
100% NATURAL LIP COLLECTION
EDITOR’S LETTER I haven’t got a thing to wear. I’ve got to be at the event in an hour and there’s nothing in this wardrobe that’s going to work. Not a thing. Hanger and after hanger, with the attached garment, gets shifted along. No. I still haven’t got a thing to wear. Yet, just last year, these silky, crepey, cottons and linens were burning a hole in the branded carrier bag I brought them home in. A bit of mix ‘n’ match with staples and Bob’s yer uncle, I felt the bee’s knees and trotted out happily, with “things to wear” on. You know what I mean don’t you? A former gem has insidiously slipped into invisibility. There’s no chance it’s going to add to your day. Today. It might ‘come in’ so it doesn’t even get the thrill of removal to your ‘must-take-to-Vinnies’ bag. So what’s all that about? Is it the lifecycle of each individual item in the wardrobe or your brain registers the whole wardrobe as a singular item; and it’s just woken up today and is bored with the whole lot of it? With brand (or wardrobe) maturity we’re very familiar with all the elements, and there’s lots of the same in the market (wardrobe). It just doesn’t inspire us anymore. Nothing’s compelling me to take action…to buy (or to wear). We all know some products are launched with a short lifecycle built into them. Boom…in they come…we all have fun with them, and then…done and dusted…next! With brands, having an extended maturity phase takes constant attention, delivery of details, relevance and then something more, something intangible. It can’t always be explained as to why/how customers just keep on buying it, in their droves. 6|
Converse, Aperol & lipbalm And then there’s reinvention. When it works, it’s magical. Take Converse shoes. The All Stars, one of its highest selling shoes, is an icon launched in 1917 – as a basketball shoe – redesigned in 1922. With a century under its instep, this canvas shoe is a hot potato with new iteration’s launches as midnight-queue worthy as a new iPhone model. Genuine Converse, and genuine iPhone, and all the other icons-with-attitude, can pretty much sell anywhere and people would revere not only their purchase but the authentic branded carrier bag they bought it in. But for many brands they rely on the real estate to cut the mustard for them. Look at some alcohol brands. They sell everywhere from your local ‘bottle-o’ to the booze mega store, but there’s just nothing exciting about them. One day you look at the familiar contents of your drinks cabinet and say: ‘I’ve got nothing to drink’. The Jim Beam is invisible. Sadly. In the retail beauty world we have all manner of beauty real estate, where a brand can remake its mark. Not just relying on the retailer’s creative tactics, of course, but working with the retailer to engage/entice the customer. Creating an appealing lifestyle activity has seen a huge influence on the food and beverage industry. Where the product is embedded into a feel-good lifestyle trend. Your morning coffee, for example. Who boils their own kettle and makes an instant cuppa? Not even my 89 year-old mother. Who swings by a café and orders their minimum four-word coffee: strong, flat, white, no sugar; hot, skim, mocha, with marshmallow…large, almond, dirty chai? (The Martians will think we’ve gone nuts). We ALL do (including my 89 year-old mother with her loyalty reward card and honed guilt-trip for a senior rate).
ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
Look at Aperol - going along quietly for years. Born in Italy, around the same time as the Converse All Star shoe, in 1919, with various iterations over the century, most notably its aperitif profile, popularised in the 1950s, and now, with the partnership of Prosecco in the mix, the Aperol Spritz is synonymous with a summer’s evening on the high stools of the street-corner bars. A perfect partnership of product and real estate working their magic. Tuning in to the zeitgeist, paying attention to the details and diligently polishing the diamond once you have it. Going in to our retail beauty bonanza time – the next three months will ache and make us (there’s no room for breaking us!). Our legs will hurt, our heads will spin, our tills will ring and we will make people’s day…again and again, and yet again, on Christmas Day our attention to detail, and TLC with our gifting consultations, will bear fruit twofold: our customer, and the delighted gift recipient experiencing our brand. Take some time to plan your personal success strategy to make your brand, your counter, even your aisle in the pharmacy, THE hot spot destination for beauty purchases. It’s like a plant. Talk to it when you water it, and it will flourish. Go talk to your shelves! Make them sing. Create curiosity. Link it with an alluring lifestyle. If you’re selling lip balm alone – that’s ALL – make it the lip balm of queens, of gods, the lip balm that demands the bestest kisses, the lip balm that lets you speak magic. This is not a lip balm for wallflowers. This is a lip balm that will never be invisible in your drawer. Let’s DO this thing!
PHARMACY & DEPARTMENT STORE RETAIL BEAUTY TRADE JOURNAL
ISSUE 58 OCT 2018
ESPRIT MAGAZINE AUSTRALIA
YOUR retail beauty business tool
TRENDS + INSIGHTS + SOCIAL + ANALYSIS PRODUCTS + ENTREPRENEURS + MENTORS
& more!
ISSUE
58 Contents
TALKING Point
FESTIVE SEASON INTENSIFIES BIG BUSINESS
KISS GOODBYE TO TOXIC LIPSTICK
COVER STORY – NUDE BY NATURE NATURAL, ORGANIC AND VEGAN LIPPIES – 12 Natural ingredients, caring for the environment and no-animal testing is not enough for the conscious consumer today – they want premium product performance and look, too
PRICELINE’s Tamalin Morton on
100% NATURAL LIP COLLECTION
service, strategy& sales
Nude by Nature Vegan Lipsticks The four core reasons more and more women are opting to buy natural and organic beauty products are: they feel they are healthy for their bodies, they feel better about purchasing them, they believe the products are better for the environment and they don’t want to have synthetic chemicals on their skin. They also want them to deliver superior performance as well, says Lucile Papon, New Product Development Manager for Nude by Nature, Australia’s number one mineral makeup brand. Nude by Nature’s new 100 per cent natural lip collection caters and delivers to all these consumer demands with an on-trend range of premium lipsticks and glosses. See pages 12 & 13 for the full story.
TREND – CULTURE CLUB – 14 Microbiome and probiotic research – the hottest skincare trend of the year
INDUSTRY NEWS – 18 Store activities, brand innovations and awards plus Sephora’s latest launch news
RESCU ACADEMY – 28
PHARMACY & DEPARTMENT STORE RETAIL BEAUTY TRADE JOURNAL
ISSUE 57 JULY 2018
TALKING
Point
HERO PRODUCTS - TOWERS OF STRENGTH THAT STAND TALL AS FIRM FAVOURITES…YEAR AFTER YEAR
TREND
Hydration is a hotter topic than ever
Interview
“ONE OF THE BEST WAYS TO TRULY UNDERSTAND YOUR BUSINESS IS TO TALK TO CONSUMERS AND BAs” JONATHAN ZRIHEN - CEO CLARINS
CREATED TO INSPIRE YOU IN YOUR CHOSEN CAREER IN THE RETAIL BEAUTY INDUSTRY
Rescu Academy enlists experts for breakthrough eLearning Platform
TALKING POINT – 32 – GIFT RAPT Beauty brand leaders tell us their strategy for gifting this year
INTERVIEW – 40 – PRICELINE PHARMACY
A trusted Australian family goats milk skincare
Previous issues YOUR RESOURCE FOR EVERYTHING YOU NEED TO KNOW IN RETAIL BEAUTY RIGHT NOW
ISSUE 56 APRIL 2018
Tamalin Morton - General Manager, Priceline Pharmacy talks with Elisabeth King
LGFB DREAM BALL – 52 500 members of the beauty industry paint the town red for cancer patients across Australia
BUSINESS – 60
esprit Magazine Australia Managing Director Andrea Ferrari M: 0410 067 966 E: andrea@esprit-magazine.com.au General Manager Nicci Herrera M: 0426 826 977 E: nicci@esprit-magazine.com.au Digital and Social Media Manager Yasmin Border E: info@esprit-magazine.com.au NEW MAILING ADDRESS 3/310 Nagurra Place, ROZELLE, NSW 2039, Australia Design Jordan Lane M: 0416 351 244 E: jordan@lanecreative.com.au Subscription Rates $132.00 per annum (Aus) $167.70 per annum (NZ) $205.20 per annum (Int) All rates are inclusive and AUS$. Articles that appear in esprit Magazine Australia may not be reproduced without permission of the publishers. The opinions expressed in esprit are not necessarily those of the publishers. Andrea Ferrari Publishing Pty Ltd ACN 602410784 Issue 58: ISSN 1449-8018
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TALKING POINT
TEAMWORK PAYS OFF - BOOSTING BRAND RETAILER SYMBIOSIS
BRANDS
Clarins’ CEO Jonathan Zrihen focusses on giving more service to the customer
OUT & ABOUT – 74 The “silly season” sees beauty media out & about experiencing new products from a shower cap to the ‘luxest’ cream, ahead of going on counter
BEAUTY INFLUENCER – 84 – THAT’S BAS
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BEAUTY & THE BEST – PRESENT SENSE - 92 A Beauty Advisor’s guide to gifting
BRAND NEWS – 94
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Expert Contributors ELISABETH KING MARY ZAVAGLIA AINSLIE WALKER
MICHAEL BROWN JUDY DEUCHAR ACCORD
Associate Editor
Business Features
ELISABETH KING
Winner of the beautydirectory Star Award for Outstanding Contribution to Beauty Journalism 2012, Elisabeth is one of Australia’s leading lifestyle and business journalists and contributes regularly to leading newspapers and magazines in Australia and the UK. She has an economics honours degree from University College London and is a three-time winner of the CTFA (Cosmetics, Toiletries and Fragrance Association) annual beauty writing award on ‘The Business of Beauty’, and has also won a CTFA award for writing about men’s grooming. In November 2001, Elisabeth co-wrote the best-selling book - Secrets and Lies - All You Ever Wanted to Know About Beauty. In May 2003, she was the inaugural Australian winner of the Jasmine Award 2003, an international award for excellence in fragrance journalism. As the grooming editor of Men’s Style she won a second Jasmine award for the magazine in 2010. She is also the beauty editor of House & Garden magazine and a weekly columnist for beautydirectory.com.au.
ACCORD AUSTRALASIA LIMITED Accord is the national industry association for the Australasian hygiene, cosmetic and specialty products industry representing the full range of products from luxury cosmetics and fragrances to industrial specialties. In keeping with the strong scientific basis of this industry, Accord also adopts a principled, evidence-based approach to policy inputs and representation with governments.
MARY ZAVAGLIA
MICHAEL BROWN
The name Mary Zavaglia is recognised by women all over Australia as one woman they can trust to make them look and feel good. An authority in all facets of beauty reporting, commentary and direction, Mary is both an award winning beauty journalist and hair stylist. During her career she has interviewed some of the most elegant stars including Australia’s Nicole Kidman, Naomi Watts, Miranda Kerr and Kylie Minogue as well as Hollywood stars such as Julia Roberts, Courtney Cox, Andie MacDowell and pop princess Fergie. Mary has built up a reputation as the beauty expert who will try anything once for the good of her readers. She investigates, questions, trials, travels and then reveals all.
Growing up as a dancer in Perth, Michael Brown was quick to learn the ‘Art’ of Make-up Artistry and in 2001 he landed his first role in retail cosmetics as an event make-up artist. Michael’s career as a travelling make-up artist for some of the industry’s biggest brands saw him leave Perth for Sydney in 2006 where he became a National Makeup Artist and Makeup Trainer for AUS/NZ. His creative flair and great communication skills gave him wide exposure within the Australian celebrity and media scene, that when he went freelance in 2012, his journey was only at the beginning… Michael is now not only a Celebrity Makeup Artist, but also presenter, educator and brand ambassador with regular appearances on Channel 9’s Today Extra as well as beauty voice at rescu.com.au.
AINSLIE WALKER Ainslie has worked with brands such as Selfridges, Harrods, Harvey Nichols, The Refinery and Gentlemen’s Tonic in the UK. In April 2014, she was recognised in Australia for her contribution to Fragrance Journalism, receiving a Jasmine Award for Best Blog 2014. Ainslie is available for spa, fragrance and retail consultancy, product development and fragrance journalism. www.ainsliewalker.com.
Calling Beauty Assistants WANT TO WRITE FOR ESPRIT MAGAZINE AUSTRALIA? You’re our readers but why not write for us too. Send in a few lines on your suggestions. We want to hear about your life on the shop floor – events, challenges, your successes – whether it’s a sparkly department store or a busy community pharmacy – so long as its beauty focussed. Contact Andrea andrea@esprit-magazine.com.au
JUDY DEUCHAR Judy Deuchar – Head of Merchandising/Programming at TVSN has an intrinsic, instinctive, intuitive understanding of brands, and even more importantly, HOW TO BUILD BRANDS. In her esprit Magazine Australia columns she shares her expertise to fire your inspiration whether you have a brand in the making or an existing brand ready to go to the next level, to guide your understanding of what it takes to have a successful lifecycle. With a background stemming from the UK, formerly with TV Shopping Channel mammoth, QVC, Judy brings extensive experience in brand building and retailing.
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Log on to www.espritmagazineaustralia.com.au/ careers for all the latest jobs in beauty
THE MYSTERY. THE MIRACLE. THE CRÈME. Discover the Story From the moment of its creation, devotees have sworn by the legendary renewing moisture of Crème de la Mer. The story of Dr. Huber’s skinsoothing Miracle Broth™ and its remarkable ability to help restore radiance continues to spark intrigue to this day. What have you heard?
cremedelamer.com.au #LoveLaMer
Lipstick is the most popular makeup product in the world. The average woman eats over two kilos of lipstick in her lifetime during eating, drinking and even biting the lips. That’s between 481 and 1083 tubes in total. All that lippie doesn’t just disappear, it’s busy working its way through the body. No wonder so many women are turning to organic and natural beauty products as an alternative.
KISS GOODBYE TO TOXIC LIPSTICK NUDE BY NATURE’S NEW 100% NATURAL LIP COLLECTION DOESN’T SACRIFICE GLAMOUR BY ELISABETH KING
12| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
Clean, green and committed beauty trends are taking the cosmetics industry by storm. According to Grand View Research, the global organic and personal care market will reach US$25.11 billion a year by 2025. Improved plant extracts, technologies and more sophisticated formulations have triggered a major shift from historical purchasing drivers such as price and convenience. In the Benchmarking Company’s 2018 Pink Report: The New Age of Naturals, Gen Z and Millennials were revealed as the biggest fans of natural and organic beauty - 78 per cent - but Gen X and Baby Boomers aren’t far behind at 76 per cent and 69 per cent, respectively. INCREASING DEMAND FOR PERFORMANCE AND PREMIUMISATION
The four core reasons more and more women are opting to buy natural and organic beauty products are: they feel they are healthy for their bodies, they feel better about purchasing them, they believe the products are better for the environment and they don’t want to have synthetic chemicals on their skin. But they also want natural and organic makeup to deliver superior performance as well, says Lucile Papon, New Product Development Manager for Nude by Nature, Australia’s number one mineral makeup brand.
Nude by Nature’s new 100 per cent natural lip collection also meets another critical market driver of the global and Australian colour cosmetic markets - product premiumisation in the natural category. Consumers, especially the younger generations, have become very aware of the harmful effects of synthetic chemicals used in colour cosmetics, says Papon. “Wellness is part of the daily conversation. A few years ago there wasn’t a lot out there but natural and organic beauty has moved from being a trend to a way of life. Green is now glam, especially when it comes to lipsticks and glosses which women consider to be an important factor in making or breaking their image”. Transparency is also paramount to today’s beauty consumers. “Our lip collection was two years in development. We did extensive market research into what consumers were looking for and also what major competitors were doing. The collection consists of Moisture Shine Lipsticks, Moisture Infusion Lip Glosses and Lip Defining Pencils. All the products are free from carmine, petroleum waxes, parabens, silicones, coal tar dyes and synthetics”.
AFFORDABLE LUXURY/UNRIVALLED COLOUR PAYOFF
In a similar strategy to the prestige positioning of Flawless Liquid Foundation, the lip collection looks very luxe, says Papon. “The lipsticks have magnetic closures which are usually found in lippies costing twice their price point of $22.95. The lip glosses and lip defining pencils are also game-changers for a reasonable outlay - $21.95 and $16.95, respectively. Lip definers have made a strong comeback and the longlasting formula of our highly-pigmented pencils not only has an exceptional payoff, it is packed with macadamia, meadowfoam seed and mango seed oils, Vitamin E and shea butter”. Hard-to-beat colour payoff is also a major selling point of the lipsticks and glosses. Lipsticks that fade quickly or towards the edges simply won’t make it in today’s fiercely competitive beauty market, says Papon. “Our Moisture Shine Lipsticks provide a soft, smooth look and the right amount of colour and shine. The non-sticky Moisture Infusion Glosses are luxurious and buildable and do double-duty as a lip balm”.
MARKET LEADER/LIP NOURISHING INGREDIENTS
Being natural has always been intrinsic to Nude by Nature’s DNA, says Papon. “But the natural and organic cosmetics market has become very competitive. Our major point of difference with the new lip collection is reflected in the tagline - Kiss Goodbye To Toxic. Nude by Nature will celebrate its 10th anniversary next year and we need to reconfirm our position as a market leader in the natural beauty category”. We didn’t want to come out with lip products that were natural but not competitive in function, adds Papon. “We established that gold standard with the launch of our successful eye collection and Flawless Liquid Foundation which outperforms its mainstream competitors. As well as being 100 per cent natural, the new range is enriched with good for you natural ingredients like moisturising Vitamin E, anti-ageing kakadu plum, soothing and softening jojoba oil and shea butter”. Many natural lip products are drying, says Papon, but a unique feature of the lip collection is the incorporation of hyaluronic microspheres. Usually used in hydrating skincare, the active ingredient also repairs and plumps and delays evaporation from the lips”. According to David Tyrell, global analyst at leading researcher Mintel, natural has evolved far beyond just the use of naturally-sourced ingredients. Being cruelty-free has become a non-negotiable for many consumers. Nude by Nature has always had a policy against animal testing and the lip collection is PETA certified, adds Papon.
fashion colours women want. For two years we experimented with up to 15 propositions for each shade to come up with a range that suits all skin tones”. With Gen Z and Millennials a core target market, that doesn’t mean playing it safe or foregoing a dramatic night-time look. The lipsticks are available in six shades - Nude, Dusty Rose, Pale Coral, Dusky Nude, Deep Plum and Garnet because red never goes out of style. To get the perfect look for Spring and Summer, the lip glosses also come in six hues - Bare, Peach Nude, Coral Blush, Blush Beige, Dusk and Violet Pink. The pencils can be worn alone or as a defining base in Nude, Nude Blush, Rose, Soft Pink, Coral and Berry. GLOBAL SUCCESS/ATTRACTING NEW CUSTOMERS
Over the past five years, Nude by Nature has become a truly global brand. We debuted the new lip collection in Canada in March through 1000 Shoppers Drug Mart doors, says Papon. “The lipstick has become the bestseller and proves the point that consumers look to Nude by Nature for our natural credentials and also for fun”. The collection went on counter in Australia and New Zealand in late August and early September. “We are also launching in the UK, Poland, Austria, the Nordic countries, 200 Nocibe doors in France and the Karstadt department store chain in Germany”. Retailers want a story, and so do customers. To set the new lip collection apart, Nude by Nature launched a new campaign online and through social media with the core message - Kiss Goodbye to Toxic. “We are also doing print advertising and niche marketing to promote the key differences of the lip collection, says Papon. “Our main goal is to appeal to new customers and reward existing ones. Foundations are more about loyalty, but lipsticks and glosses provide entry points to the brand and lead the pack in impulse buys”.
ELYSE TAYLOR IS THE FACE OF NUDE BY NATURE.
Unconventional bold colours like blue, purple and grey look good on fashion runways but women of all ages prefer more wearable colours - nudes, pinks, corals and berries that fit the bill from desk-to-dinner. “We did a lot of research into trends and the bestselling colours in North America, Europe and Australia”, says Papon. “Working with natural pigments is a greater challenge. At the beginning of the development process, we weren’t satisfied until we achieved the true
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ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |13
Culture Club Microbiome and Probiotic Research the hottest skincare trend of the year Few areas of cosmetic research emphasise the fact that skincare is becoming more technical yet more nurturing than the surging interest in the microbiome - the bacteria-rich layer that sits atop the surface of the skin. At the sell-out Microbiome Congress held in Boston in May, more than twothirds of the attendees were executives and scientists from multinational beauty, health and pharma companies. Hardly surprising when leading players such as Johnson & Johnson, L’Oréal and Unilever are leading R&D efforts to understand the microbiome’s crucial impact on overall skin health.
14| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
by Elisabeth King
In a nutshell, the microbiome comprises over 100 billion bacteria, fungi and microbes that inhabit the skin’s outer layer. These micro-organisms outnumber human cells in the body by a ratio of 10 to one and make up about one to three per cent of the body’s weight. The numbers are impressive but the importance of the microbiome is linked to how the bacteria interact with each other to maintain the necessary balance and diversity required for the healthy functioning of the skin. Modern life has become enemy number one for our skin’s secondary eco-system. The obsession with being squeaky clean and germ-free can disrupt the balance and diversity of the microbiome. Other major factors that can reduce or increase the amount of certain bacteria include UV radiation, pollution and topical medications. According to scientists, problems such as acne and rosacea don’t exist in the world’s hunter/gatherer communities.
The stakes and potential profits from gaining a better understanding of the microbiome are high. According to Marie Drago, the founder of Gallinée, a skincare range based on prebiotic and probiotic formulas which attracted an investment from Unilever Ventures earlier in the year: “The microbiome changes the way we look at the treatment of acne, as well as other skin problems such as eczema, atopic dermatitis and even anti-ageing”. To give an idea of just how lucrative microbiome research could be, the global anti-acne market is currently worth US$3 billion and the world-wide anti-ageing market is valued at US$140 billion. The scalp is also a target for microbiome research, notably for the formulation of anti-dandruff treatments boasting global sales of US$6 billion. As Unilever Ventures’ Josh Harcup puts it, beauty is a US$444 billion business. “What if the microbiome could get 5 per cent of that. That’s a big market to play for”. It certainly is. According to Mintel, 86 percent of US Millennials are interested in or use probiotics. With the emphasis on clean and natural beauty, consumers are more receptive to the idea of the body as an ecosystem, says the researcher. Overall, says Global Data, 22 per cent of consumers say they are interested in and actively buying such products. The Asia/Pacific region boasts the highest number of consumers who buy probiotic skincare products. Mintel reports that the probiotic lactobacillus is featured in 2.8 per cent of new global facial skincare launches. The majority of products containing lactobacillus do not contain the bacteria itself. They are by-products of the fermentation process generated from fruits and vegetables to produce a nutrient-rich soup of amino acids, antioxidants and lactic acid to moisturise, nourish and protect the skin, says David Tyrell, global beauty and personal care analyst for Mintel.
Lengthy Research/ Blurring of Lines Between Beauty and Health Probiotics and prebiotics are the hero actives in the majority of products formulated to achieve a balanced microbiome because they are safe as food for micro-organisms. In spite of probiotic-based skincare being touted as one of the major skincare trends of the year, there is nothing new about research into how topically applied probiotics have a beneficial effect on the skin. The live bacterial culture consumers associate with gut health was first mentioned as a therapeutic skin treatment in a medical journal published in 1912. A landmark study in the 1990s confirmed that S. thermophilus, a probiotic usually found in yogurt, increased ceramide production in keratinocytes, the cells that strengthen the lipid barrier of the skin and make it more resistant to dehydration. By the early 2000s, many household name cosmetic and skincare companies were studying probiotic technology. What has thrust discussion about the microbiome into the spotlight in a major way in recent years, though, is the blurring of the fault lines between beauty and wellness. Up until recently, consumer focus groups revealed that people were comfortable talking about bacteria when linked to the digestive tract, but didn’t like the association with the skin. Another reason that marketers and cosmetic companies held back was because of the difficulty in talking about the microbiome in simple terms and how prebiotics and probiotics can be used in skincare. Like Marie Drago, Dr Roshini Rajapaksa, a gastroenterologist and founder of the pioneering Tula skincare brand in the US, believes the time has arrived for major strides to be made. “People have started to understand that probiotics are essential to overall wellness; what’s new is making the connection that they can really improve their skin as well”.
Industry Giants at the R&D Forefront
TREND REPORT
Huge Potential and Profits
Probiotic-based skincare has been available in mainstream beauty and cosmetic products for some time. British company, Nude Skincare, was a pioneer in the development of the sector. L’Oréal Paris, Lancôme, Burt’s Bees, P&G’s SK-II, Sulwhasoo from Korean giant AmorePacific and Revive are just a handful of the brands that have used probiotics in anti-ageing serums and moisturisers with minimum hype. Clinique holds a patent on a certain lactobacillus which is a core active of the Redness Solutions range. La Roche-Posay, owned by L’Oréal, has conducted more than 13 clinical studies over five years to better understand the microbiome. The thermal spring water at the heart of the dermo-cosmetic brand’s products contains prebiotics and is the hero of Toleriane Double Repair Moisturiser. Formulated with the highest concentration of thermal spring water, it’s a game-changing product that assists skin barrier recovery within one hour of application. Vichy, another L’Oréal-owned brand, has launched the Slow Age range overseas, which contains a probiotic-derived bifidobacteria to slow the signs of ageing. The British brand Aurelia also uses bifidobacteria to strengthen the skin’s barrier functions. While Elizabeth Arden Superstart Skin Renewal Booster contains a probiotic blend to boost the skin’s natural defence mechanisms. Bacteria fragments and metabolites, not live bacteria, are used in most of these cosmetic products to extend shelf life. Esse Probiotic Skincare, however, which is available online and in selected spas and clinics in Australia is a world leader in the sector. The range contains freeze-dried micro-organisms, stabilised through micro-encapsulation and activated when they encounter moisture on the skin’s surface. Johnson & Johnson is at the forefront of microbiome research. The multinational has formed a collaboration with Dermala Inc to develop microbiome-centred treatments for widespread common skin ailments. Dermala’s proprietary probiotic technology utilises the beneficial function of “good” bacteria to eliminate the “bad” bacteria and rebalance the microbiome. J&J also invested in S-Biomedic in 2017, a probiotic cosmetic specialist, to work together on microbiome-based solutions in skincare. A move that followed a deal with Xycrobe Therapeutics to develop treatments for acne and psoriasis by reengineering the growth of bacteria to produce bio-therapeutic material. While there is a blizzard of developments and intense research is being carried out, there’s still a long way to go. According to Angela Bennett, General Manager La Roche-Posay USA, the complex interplay of bacteria strains and their impact on the health of the skin remains little understood. “Each person has a unique microbiome, which is further complicated by the fact that one’s skin bacteria varies depending on the conditions of the site - dry, moist, sebaceous and more”.
ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |15
AF O R NEW ERA BEAUTY The repositioning of Coty-owned Max Factor has been inspired by research in how women 35+ look and feel about their beauty.
These women are powerful, confident in most aspects of their lives and feel their beauty is at its peak; through their experiences and character, says Monique Smith – Marketing Director, Coty Consumer Beauty ANZ. “However, the beauty industry is failing at speaking to them in a way they feel connected to with only 17% of women surveyed thinking that beauty advertising is aspirational and only 10% thinking that it represents relatable women.” These women are wanting a brand that creates products suited to her changing skin needs and which represents her character and her life experiences. “In order to appeal to the regeneration of ‘forgotten women’, they want a brand that puts her front and centre, so that’s exactly what we’ve done in our new brand imagery using real and aspirational women.” “Similarly, in a world where beauty blogging is all around us, 67% of women surveyed are not currently seeing wearable daily makeup inspiration that they connect with”. The focus for these women as revealed by the study, is that makeup is no longer about transforming themselves, but rather on enhancing their features and making them feel like the best version of themselves.
“Through local YouTube tutorials featuring Max Factor, makeup artist Liz Kelsh will deliver tips and tricks from her years of expertise working with women, and importantly can relate to this group of women. Liz shows how to do a basic eye lift with your eyeliner and other tips relevant to their needs. Makeup expertise is still at our core, however less about backstage, more about at-home with real women applying makeup. Our new brand platform YOU X MAX FACTOR is created to cater to her needs, demonstrating how-tos with our products and know-how to help her with her personal amplification”. “In line with our renewed brand focus, the needs of the 35+ woman are at the core of our product development with hybrid skincare and makeup as key. Innovation is inspired by skincare and prestige ingredients following three key innovation principles: • Performance makeup that cares for skin • Multi-benefit and on-the-go • Straight forward and simple to use Launching in November 2018 will be a first-tomarket foundation - Radiant Lift Foundation - which combines radiance, long lasting finish, hyaluronic acid and delivers 30+ SPF protection. Completing the regime for a flawless skin finish will be Radiant Lift Concealer with soft applicator tip, Hydrating and Illuminating Primer and Miracle Glow Pro Illuminator.”
“When many beauty brands are focusing on millennials and not speaking to Generation X, we’re excited about delivering a brand that has 35+ women at its core, speaking to her in a way she can relate to, and that gives her confidence to refresh her makeup routine that might not change for a while. Where she can confidently start filling her makeup bag with new products that she feels are right for her skin type, and the new look she is after. I’m also looking forward to bringing helpful assets to market that give these women confidence and inspiration.
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Liz Kelsh Max Factor Makeup Artist shares what she loves about Max Factor Radiant Lift Foundation
“When it comes to foundation usually you have to sacrifice radiance for long wear or visa versa. I’m a big fan of this foundation as I can achieve both with one foundation and quickly too. When it comes to long wear this foundation is a real stayer, ideal for anyone who feels their foundation slides of their face half way through the day or for those who feel their skin soaks up their foundation by lunch time. It has buildable
“As a makeup artist the two questions I’m most asked are ‘how can I get my foundation to last all day’ and ‘ how do you get that beautiful glow to the skin’. This range is the perfect answer. “ coverage for a flawless finish. It’s also a multitasker which I love, providing skincare benefits with hyaluronic acid to hold moisture to the skin and sunscreen to protect from pigmentation. When I’m applying makeup I try to attract as much light as I can to the face. The lightreflecting pigments in the Miracle Glow Pro Illuminator make this very easy. Bringing light to the face gives the skin a more youthful glow and is universally flattering. The Pro Illuminator can be worn under foundation for an all-over glow or applied to the high points of the face such as cheekbones or the bridge of the nose for extra glow. As a makeup artist the two questions I’m most asked are ‘how can I get my foundation to last all day’ and ‘ how do you get that beautiful glow to the skin’. This range is the perfect answer. A foundation with benefits that is as hard working as you are, providing sun protection and skincare benefits, is super long wearing and gives a beautiful glow to the skin. All super easy and quick to apply so it easily fits into your makeup routine and will stay put ‘til you take it off that night”.
natural RADIANCE WITH STAYING POWER and spf 30
NEW
Radiant Lift An all-day coverage foundation with hyaluronic acid to replenish and lock in moisture for natural radiance that lasts
Available at Priceline, Big W, Target, Independent Pharmacies and on amazon.com.au
@MAXFACTORAU
INDUSTRY NEWS
MAKING IT UP Makeup Minus the Rules
NICOLE THOMPSON
PHOTOGRAPHY BY STEVEN POPOVICH
Pinky’s makeup book Renowned Global Senior Artist for M·A·C Cosmetics, Nicole “Pinky” Thompson, will be inspiring beauty junkies across the world to break the makeup rules, embrace diversity and live life colourfully. MAKING IT UP, Nicole Thompson’s debut book release will provide the blue print for the perfect makeup wardrobe - for all genders, all ages and all races. The book promises to break the trend of makeup tutorials, with not only step-by-step guides on everything from skincare to smoky eyes but also tearaway tips and tricks, plus the author’s favourite products. Pinky then creates complete looks using and referencing the techniques featured throughout the book. Each complete look will celebrate different ages, ethnicities and genders and through the beautiful photography of Steven Popovich, will form a glamorous glossary of how to implement this newly acquired makeup kit full of tips. Every technique used in the complete looks will provide a reference to the page number where the step-by-step guide is. MAKING IT UP is available at M·A·C Stores, Myer and all good book stores from November 18.
David Jones & Sephora concept stores
Sephora, the global beauty retailer owned by Louis Vuitton Moet Hennessy (LVMH) launches a new direction for the Australian market with a new concept to open in the David Jones Melbourne Bourke Street Flagship this spring. Utilising a smaller footprint than its iconic large-format stores, Sephora’s David Jones location will carry a refined look and feel, an exclusive brand assortment and new service offerings. Sephora County Manager, Libby Amelia says: “We are staying true to our Sephora DNA; our black and white calepinage, the Sephora flame and a bright, disruptive spirit, but you can expect to see some fresh ideas in our David Jones location.” David Jones Chief Executive Officer, David Thomas says: “Our partnership with Sephora will deliver an exciting and experiential new beauty experience for customers. Sephora is a highly regarded beauty innovator with an assortment of stand-out products that will complement and extend our existing offering to customers. We are focused on continually evolving our beauty offering to ensure we provide an unrivalled range of the very latest beauty innovations, brands and products from around the globe, along with expert service and specialised advice that David Jones is renowned for.” Amelia adds: “To be able to present brands like Sephora Collection, Fenty Beauty and Fresh to the David Jones customer is such an exciting opportunity. Our talented Cast Members are excited to explore new ways to inspire and teach a whole new world of beauty lovers”.
M·A·C in t he N.T.
GOLDFIELD & BANKS’ NEW FRAGRANCE! Australian made fine fragrance brand, Goldfield & Banks, launches Southern Bloom, inspired by Bruny Island, Tasmania. Southern Bloom captures daylong strolls along windy paths, deliciously scented with fresh flowers, crisp foliage and balmy air - a uniquely Australian spring moment. Brown Boronia is the only species of Boronia from which an absolute has been collected. The absolute is distinctive and one of the most precious perfume ingredients in the world. The rare flowering plant, native to Australia, blooms only for a few short weeks in springtime – usually late September. The only place in the world Brown Boronia is farmed, and the absolute extracted, is in the remote location – Tasmania. A unique and highpriced extraction method ($10K per kilo) has been developed to obtain the absolute essence. Southern Bloom will be released in yearly limited-edition batches, due to the restricted quantities of Boronia available each year. The first release and launch will be – Harvest 2017/2018. RRP $249.00, 100ml Perfume Concentrate. Artistic Director - Dimitri Weber and Perfumer - Francois MerleBaudoin. On counter 15th October 2018. Goldfield & Banks is distributed in Australia, exclusively by Escentials brands.
M·A·C Cosmetics opened its 98th retail location in Australia on August 31st. Located in Casuarina Square, the new 67.9sq metre store is the first retail outlet in the Northern Territory. “We’re thrilled to take M·A·C Cosmetics to the Northern Territory. The standalone M·A·C store is showcasing the latest collections, collaborations, makeup trends, and tips in makeup application,” says Scott Williams, National Marketing Manager, M·A·C Cosmetics Australia. The store features the latest in M·A·C store design. Three makeup stations are positioned centrally within the space in front of large full length mirrors. The makeup stations are positioned behind by four large tables which house M·A·C’s full product range. M·A·C Artists bring their uniquely personal makeup artistry to each and every customer. The new counter at Darwin offers, M·A·C’s Menu of Services where customers can experience full-face Makeup Applications and Lessons from 30-90 minutes as well as focus feature services concentrating on one area of the face for 10-15 minutes from a M·A·C Artist. M·A·C Darwin opening event kicked off with “EVERY SHADE OF YOU”, where customers have complimentary foundation colour matching.
18| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
HAIRCARE IS THE NEW SKINCARE
hairrituelbysisley
hair-rituel.com
TURN UP THE VOLUME
Natio Wins
SIGMA SUPPLIER OF THE YEAR AWARD
Total Beauty
NETWORK CONFERENCE Total Beauty Network’s pharmacy and health conference kicked off with CEO Tony Rechtman announcing that, year to date, the entire company was up +38% on last year. This puts TBN at more than 17 times the industry average growth for cosmetics in Australia alone. (source: annual growth 2.2% CAGR 2018 -2021, source: Statista 2018 Cosmetics and Personal Care).
Natio is proud to have been named Cosmetics & Skincare Supplier of the Year at the prestigious 2018 Sigma Healthcare Supplier of the Year awards.
The conference brought together 90 colleagues to TBN HQ, in Melbourne. The DB Cosmetics, Colour by TBN and Raww Superfood Infused Beauty pharmacy and health teams viewed the entire second half launch schedule and Christmas offerings from both brands, with promotions structured specifically to drive consumers into stores.
Sigma Healthcare uses its annual gala event to recognise outstanding supplier achievement across several categories.
Guest speakers were a highlight during the week-long conference, with ‘Married At First Sight’s’, Sarah Roza, coming in to give the DB Cosmetics team an insight into her personal love of the brand and the benefits of shopping for beauty in pharmacy. Sarah treated attendees to an exclusive Q & A session, with no questions off limits. Sarah shared hilarious anecdotes that had the whole room in stitches and also touched on the importance of having access to quality and conveniently located cosmetics, at an accessible price. Sarah beamed as she spoke about the team at her local pharmacy, Pharmacy 4 Less in Coburg, VIC.
Judged by the Head Office and large pharmacy network, the Cosmetics & Skincare category is always hotly contested, with several well-known beauty and skincare brands judged on a broad suite of criteria covering all facets of their business. These include overall sales growth, marketing activation, store support, stock availability and supplier partnership. “Natio is extremely proud of its relationship with Sigma Healthcare and honoured to be the recipient of the Cosmetics and Skincare Supplier of the Year Award for a second time”, says Sky Briffa, Natio’s Global Sales Manager. “It is the efforts from all the people who represent the Natio brand every day, with love and respect, at all levels and from all sides, that has made this possible and for that we are grateful”, he adds. The awards were handed out at Melbourne’s Plaza Ballroom in front of hundreds of Pharmaceutical industry leaders, with more than 250 suppliers in the running for one of eight awards, recognising achievement across several different categories. It comes in a milestone year for the natural Australian beauty and skincare brand, with Natio celebrating its 25th anniversary earlier in 2018. PICTURED: JEFF SELLS – EXECUTIVE GENERAL MANAGER RETAIL PHARMACY, FRANCES PALMER - NATIONAL MERCHANDISE MANAGER SIGMA DPRG GROUP, FIONA POINTON - NATIONAL MERCHANDISE MANAGER, OTC SIGMA AMCAL & GUARDIAN AND PAUL GASCOIGNE – NATIONAL BUSINESS MANAGER NATIO
20| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
To the delight of the Raww team, another amazing speaker was invited to conduct an all-important educational session. Mirella Chiodo held an intensive workshop to educate the entire team on Raww’s newest and most exciting launch – a COSMOS Natural certified aromatherapy range, with a totally unique superfood spin available on shelves in October 2018. WildBerry Harvest™ and other powerful superfoods are infused into all the new carrier products; Superfood Concentrate Massage Oil, Rosehip Oil, Coconut Body Balm and the Quick Fix Aroma Series, which includes body oils, mists and pulse point roll-on products. No longer solely the domain of natural health experts, the new Raww aromatherapy range is designed to give a fresh and trendy new feel to an ancient practice. Additionally, both brands were excited to announce ongoing ambassadors; Raww with @GeorgieStevenson (health/lifestyle influencer and lawyer) and DB Cosmetics’ extremely successful product collaboration with parenting and lifestyle influencer, @ SophieCachia_. At the close of the conference, TBN CEO Tony Rechtman reflected on the enormity of the week: “I’m constantly reminded by my peers in the industry about how unique TBN really is. Despite intense competition in our categories, we remain an Australian-owned and independent company that has risen to the top with growth figures that are unheard of in other businesses. We are proud to enjoy this success with all our retail partners and will continue on our mission to drive consumers right into their doors.” PICTURED: TBN CONFERENCE ATTENDEES - TEAMS FROM INIKA ORGANIC GLOBAL AU/NZ, US, UK, EU CANADA), DB COSMETICS, COLOUR BY TBN AND RAWW
GIVE NATURE’S BEST TO EVERYONE ON THE LIST For orders or more information phone – 1800 4 742 762 www.burtsbees.com.au
INDUSTRY NEWS
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What’s New @ Sephora Sephora Exclusive Brands Showcase is a hot bed of stories. It’s here that beauty media meet the founders of some of the industry’s most ground breaking lotions and potions. Being ranged by Sephora we know these brands have an edge over others. Each one has a point of difference, a unique selling point and of course, that story we love. Its WHY. Allies of Skin This is a brand hailing from Singapore created by Pharmaceutical Management graduate and digital expert, Nicolas Travis. Established and successful overseas, Allies of Skin launches two products online with Sephora and in store in 2019. The founder describes his first products as “the world’s first day mask” – All Day Mask. It protects the skin from pollution and hydrates skin to prevent or plump up wrinkles, working under makeup and suncare. Its overnight companion is The Allies of Skin Bright Future Overnight Facial – an overnight peel that contains a blend of AHAs, Retinol and Probiotics to encourage cellular renewal overnight to reduce imperfections and reveal brighter skin the next morning, with an encapsulated formula for time-release of actives.
Yuni Described by the founders, Suzanne Dawson and Emmanuel Rey, Yuni is the active people brand. Both have worked in large corporates, predominantly with Aveda internationally. In 2012 they took a break to Greece studying and loving Ashtanga yoga. Here the seed was sown. Looking at the yoga market there were clothes and lifestyle brands but no personal care or beauty lines. Back living in California the couple researched what active people desired in their beauty and personal care. Unsurprisingly they found time-saving, help recoup better and release stress topped the list. First up from Yuni was a large body wipe. A big mother of a baby wipe. Infused with deodorising/anti-bacterial neem, peppermint and citrus essential oils. Chillax Muscle Recovery can be used on any part of the body to reduce pain and soreness in muscles. Pocket Shavasana is recommended to be used in actual shavasana – the last pose
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in your yoga practice, also referred to as the corpse pose since it is a flat out total resting of the body. Once the brain is trained to associate the scent of Pocket Shavasana with the shavasana then the user can apply at any time to recreate that feeling of relaxation. Peter Thomas Roth Top place was given to the Power Serum, Sephora US’s No.1 selling serum and No.2 antiageing product overall. Key ingredient is THD ascorbate – this is a game changer, according to Pip Crichton, Regional Brand Director of SEA. Fifty times more powerful than any other vitamin C it works synergistically with vitamin E and ferulic acid as a super-antioxidant serum. 01. ALLIES OF SKIN: NICOLAS TRAVIS – FOUNDER AND JOHN TJAN – COD
02. YUNI: FOUNDERS EMMANUEL REY AND SUZANNE DAWSON
03. PETER THOMAS ROTH: PIP CHRICHTON – REGIONAL BRAND DIRECTOR SEA (RIGHT)
04. DR.JART+: JU KIM – BRAND TRAINER 05. FRESH: JACQUI CANTURI - MARKETING & PR, ALISSAR STELIO - GENERAL MANAGER AND KATIE HOWARD - SALES & EDUCATION
06. KOPARI: GIGI GOLDMAN – CO-FOUNDER 07. PRETTY VULGAR: NIKKI RUST – GLOBAL TRAINING MANAGER
08. DIOR BACKSTAGE: TAYLOR DIB – MARKETING INTERN, DEE RIDGE – PR & COMMS, CHYNNA CHISHOLM – MAKEUP ARTIST AND ANTHONY ABRAHAM – STATE MAKEUP ARTIST.
09. NEST: MEAGHAN FLAHERTY – BRAND MANAGER
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What’s New @ Sephora Dr. Jart+ Dryness, fine lines and wrinkles are the target for Cera Fantasy Ceramidin Serum. It’s a powerful serum infused with ceramides to support the skin’s natural protective barrier while delivering a moisture boost for visibly plumper, healthy-looking skin. There’s a squeezer on the end of the tube which means every last drop can be squeezed out. Fresh The founders of Fresh were in Australia to launch into Sephora recently leaving the new Australian team to introduce beauty media to the range at the Sephora Showing: General Manager - Allisar Stelio, Marketing & PR Manager – Jacqui Canturi and Sales & Education Executive – Katie Howard. It’s a natural beauty brand that’s all about the story. Combining the tale of the ingredients and their benefits with the sensory experience, each product reminds you where its from. Hero product is Fresh Black Tea Kombucha. It’s a daily double defence against pollution and antioxidants to help prevent premature signs of skin ageing with this glow-enhancing essence. Kopari Beauty It’s all about the coconut. Beauty in a nutshell, they say. Each product starts with 100% pure organic coconut oil sourced from the Philippines. Then in come the natural actives for hair, face, body and nails. The Lipgloss is the best seller; Body Gloss is coconut with a shimmer and the 100% organic Coconut Melt is the ultimate do-all, describes co-founder Gigi Goldman. Pretty Vulgar With a name like that is has to be fun. Nikki Rust – Global Training Manager says it’s sexy sweet, pretty on the outside and vulgar on the inside. The cruelty-free makeup formulations are developed free of parabens, sulfates and phthalates. There’s a diverse spectrum of vibrant colours, lightweight applications and long-wear formulas. Nikki loves the new Bury Them With A Smile Matte Lipstick in pure red Blood Flower. From the people who brought us Blinc cosmetics: Farsedakis Holdings. Nudestix If it’s not Multi-functional then it’s not a Nude Stix. “Everything we do has a multi function,” says Catherine Pappas Haronis, VP sales. A pencil may be used on lips, cheeks and eyes. You can highlight and contour with
BIODEGRADABLE PILLOW CASES FOR CLEAN SKINCARE
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another stix. “And everything is ‘on the go’ portable”. The brand loves the real skin look – “a better version of our elves”. The new Blur stix does just that – blurring away imperfections in a range of 10 shades. Dior Backstage This is the couture brand’s accessibly priced beauty essentials. Creative Director - Peter Philips devised the range as a collection to be a quick and easy route to a professional, fashionable makeup look, for the every day woman. Nest Every fragrance in the Nest collection starts as a storyboard. Then it comes to life. Packaging is inspired by 18th century botanical artist Mrs Delany. Founder Laura Slatkin has a long history in home fragrance with her Slatkin & Co brand. The fine fragrance collection launched in 2012 to deliver shared fragrances which evoke empowerment when they are smelled. Meagan Flaherty – Brand Manager, Australia introduced the new launch: Coco Woods. IGK haircare High performance haircare brand IGK launches No More Blow – air dry spray; Blocked – a water resistant shield for colour treated hair, protecting against sea and sweat damage; Mixed Feelings – toning drops that can be added to any existing shampoo to balance blonde tones. Givenchy makeup Julie Boudan – Givenchy Marketing & Trade Specialist whips out Le Rouge Liquid saying: “This is not what you think it is!” Looks like a lipstick but is a gloss. The 14-shade lineup launches in store on October 8th. A classic lippie tube reveals the liquid formula and a foam tip. It’s a long-wearing, soft velvet matte liquid lipstick. 10. IGK: EMMA DICKEN – ACCOUNT MANAGER AND TAHLIA PLUKE – BRAND MANAGER
11. GIVENCHY: NATALIE LOPEZ AND JULIE BOUDAN – GIVENCHY MARKETING & TRADE SPECIALIST
12. ALPHIE SADSAD AND ANGELIQUE HOGAN – SEPHORA
Loving the work of the team at Kovrd, pioneering in the skincare accessories category with their disposable, biodegradable pillow slips, now available in Australia. Kovrd’s raison d’être is to help customers win the stubborn struggle with skin imperfections. One of the major contributors to skin concerns is bacteria and how much bacteria one’s skin is exposed to. Did you know that after a week of sleeping on your pillow case it has 17,000 times more bacteria than the average toilet seat, and that includes the popular satin-finish pillow cases? Kovrd founder, Gigi goes on: “As we spend more than a third of our lives in bed, we need to make sure our face-to-face time with our favourite pillow is helping us, not harming us”. The idea for skincare pillow slips was born after Gigi was told by her dermatologist that she should be changing her pillow case every day. The major challenge for the Kovrd founders was “how can we reduce the amount of bacteria we expose our faces to, but with minimal additional effort?” The Kovrd (covered with a “K”) super soft disposable pillow slips give you fresh, healthy pillowcases every few days with no extra washing. It was non-negotiable to be biodegradable, too. The Kovrd Pillow Slips are just like a regular pillow case - pop them onto your pillow, sleep on the comfortable soft surface for up to four nights and see the results. Gigi’s main motivation was to reduce the bacteria facial skin is exposed to each night. “Educating people on the bacteria issue and providing an effective yet easy-to-use solution was super important,” she says. There are two types of Kovrd Pillow Slips. The SIMPLE pillow slip is unscented and is perfect for sensitive skin. The CLEAN pillow slips are infused with a mix of botanicals using innovative micro encapsulation technology: Eucalyptus and Tea Tree target skin concerns and blemishes, Lavender and Ylang Ylang help induce a relaxing sleep. Kovrd offer a trial pack with one of each for $25, the monthly pack of the SIMPLE starts at $35 and the CLEAN at $45. Retailers: For stockist information contact hello@ kovrdpillowslips.com.
INDUSTRY NEWS
CRABTREE & EVELYN CHADSTONE OPENS Crabtree & Evelyn has opened in Chadstone Shopping Centre, Melbourne, with a new concept store inspired by the brand’s mantra “explore everything, keep the best”. The new design is modern and state-of-the-art, while retaining elements which are a nod to the brand’s heritage. The store has an inviting luxury feel with an enhanced focus on exploration and interaction. This contemporary retail space symbolises the start of a new direction for Crabtree & Evelyn, with many beautiful and enticing changes rolling in over the coming months.
Face Halo going PRO Almost 18 months in business Face Halo is reporting a blast-off launch that goes on and on: its first bricks-and-mortar retailer in Australia, Priceline, couldn’t be happier with the customer up-take of the brand; expansion into Korea’s leading health and beauty retailer, Olive Young with 1,100 stores, and launch into Hong Kong’s Lane Crawford, along with international sales from the dedicated Australian website, the Face Halo following is turning into a fanship. It helps that YouTube queen, Chloe Morello consults with the brand in NPD; and if anyone knows their beauty, Chloe does! Co-Founder, Lizzy Pike has just launched a new PRO variant and announced a Face Halo PRO team, all experts in the professional makeup business who are authentic users of this effective, environmentally-friendly cleaning ‘tool’. Face Halo Pro Team: Melanie Inglessias - @melaniemakeup; Jamie Greenberg – jamiemakeup and Amber Dreadon - @amberdmakeup. Face Halo PRO quickly removes all traces of makeup with water only. With the growing movement toward sustainable consumer choices, the PRO team also love that one Face Halo replaces approx. 500 disposable makeup wipes. Launching in Priceline mid-October.
Essano recycles New Zealand hair and skincare brand, Essano is committed to reducing plastic pollution, and proud to announce the launch of 100% recycled Shampoo and Conditioner Bottles. Made from 100% Australian kerbside plastic, the brand will repurpose 56 tonnes of used plastic rubbish that otherwise would have ended up in landfill. The new packaging will roll out into stores from October 2018. Craig Langley - CEO of Mix Limited, Essano’s parent company says the business is proud to be doing its bit to reduce plastic pollution. “Each year we will repurpose 56 tonnes of pre-used plastic collected from kerb-side and commercial recycling that may have otherwise ended up in landfill. This is just the first step of many and we will continue to investigate sustainable alternatives,’ says Langley.
Endota Organics skincare launches with David Jones endota’s trusted reputation in high street spas and wellness means strong recognition for the brand. Leveraging this connection, endota has redeveloped its Organics and Recover Range to launch in select David Jones stores, nationwide. No mystery - it’s straightforward brand and product awareness building beyond the existing spa customers. The endota Organics product range was endota’s first foray into skincare. Its proven track record and loyal customer base made it the logical range to introduce to customers for the debut into the department store. With a customer shift towards clean beauty, the range fits perfectly into David Jones’ brand offering, with native Australian botanicals and certified organic ingredients.
WELEDA GAINS NEW UEBT CERTIFICATION AND LABEL FOR SOURCING WITH RESPECT Weleda is one of two leading beauty brands worldwide (the first in Europe) to obtain the new UEBT certification for sourcing with respect. Natura, the Brazil-based manufacturer of cosmetics and personal care products has certification with UEBT. UEBT certification will help consumers tell that they are buying products from a company that treats people and biodiversity with respect.
Mecca Max goes 100% vegan Our customers asked and we listened, says Mecca Max. After a rigorous review of the entire collection, Mecca Max became definitively 100% vegan from 1st August, 2018. The collection will contain no animal-derived ingredients or undergo any animal testing of any kind. Mecca Max, the brand made by beauty-junkies for beauty junkies, is powered by Mecca’s pure beauty obsession and driven by a passion to create lust-have products at an affordable price. Since launching in August 2017 as a cruelty-free brand, customers and store hosts have requested that Mecca Max become 100% vegan. “The Mecca Max brand is born from the shop floor and is a direct reflection of what our store hosts and our customers want in a makeup brand,” says Brand Manager Ellie Hockley. 24| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
Party Season BU RT’S BEE S
survival guide It comes but once a year so get ready to treat yourself and those you love with the latest arrivals and NEW limitededition party season treats from Burt’s Bees, naturally. A NEW BEGINNING
Pucker up with the nourishing and natural formulas of Burt’s Bees Glossy Lipsticks and Burt’s Bees Lip Shimmers. Available in six nude and pink shades, Burt’s Bees Glossy Lipsticks reveal a natural, luminous shine that delivers long-lasting hydration for up to four hours. And for those in the mood for a little sparkle, Burt’s Bees Lip Shimmers come in 11 summerloving shades to moisturise and invigorate lips. THE BUZZ
Get in the spirit with Burt’s Bees Glossy Lipstick in Blush Ripple and Burt’s Bees Lip Shimmer in Champagne. DUSK ‘TIL DAWN
A Queen Bee always wants to look her best and so the Limited-Edition Burt’s Bees Beauty Basics Bag comes to the rescue of any disco damsel. Containing a Burt’s Bees Matte Lip Crayon and Burt’s Bees Tinted Lip Balm to toast the colour of the season, the Christmas Edition makeup bag also houses a Burt’s Bees Beeswax Lip Balm with Vitamin E & Peppermint to keep lips smooth and hydrated for the hours ahead. And just when you’ve decided to turn in for the night (or morning), refresh your face with Burt’s Bees Facial Cleansing Towelettes with White Tea Extract.
HIT THE DANCEFLOOR
For the ultimate in party prep get pampering with the Limited-Edition Burt’s Bees Treat Yourself Trio. Three natural delights will make you the sensation of the season from head to toe: first starting with Burt’s Bees Milk & Honey Body Lotion for irresistibly smooth skin, followed by Burt’s Bees Coconut Foot Cream for happy holiday feet and finally, Burt’s Bees Coconut & Pear Lip Balm for the softest lips on the dancefloor. THE BUZZ
Treat yourself or even better, treat a loved one with this terrific trio of Burt’s Bees hero products.
Features & benefits customers will love this party season Made Easy – the ultimate • Gifting brand with heart Nasties – free from parabens, • No phthalates, SLS and petrolatum
• Cruelty Free – not tested on animals Tested – • Dermatologically formulated for all skin types
Burt’s Bees Skin Philosophy – • The 99.0% natural formula
A NEW BEGINNING
Gently wipe away the day, or indeed the night before, with Burt’s Bees Micellar Cleansing Water & Towelettes. Formulated without parabens, phthalates, SLS or petrolatum, it’s a fresh start for skin with no rinsing or harsh rubbing required, and no added fragrance. Safe for all skin types, the deep cleansing and hydrating formula means your complexion can keep glowing throughout the season. THE BUZZ
From the gym to the office to cocktails, Burt’s Bees Micellar Cleansing Towelettes are perfect for those on the run.
THE BUZZ
Burt’s Bees has been offering distinctive earthfriendly, natural health and beauty care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe and operates with The Greater Good™ top of mind. Formulated without parabens, phthalates, petrolatum or SLS and no animal testing.
Fill in lips with Burt’s Bees Matte Lip Crayon, blot, then layer with Burt’s Bees Tinted Lip Balm for customisable colour.
Burt’s Bees is available from David Jones, Myer, Priceline, Chemist Warehouse and other independent pharmacies. For more information contact your local brand representative or visit burtsbees.com.au.
ING GIFT EASY E D A M
ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |25
INDUSTRY NEWS
Napoleon flies in to Priceline… literally
Nude by Nature
GEORGE TSOUKALAS JOINS
George Tsoukalas has joined Nude by Nature as Commercial Business Manager, Australia and New Zealand. George has been in the Cosmetics Industry for 15 years taking a hiatus for six (Westfield Scentre Group) and now back. His career in the beauty industry began in the early nineties working for L’Oreal Luxe as an Area Manager in pharmacy, taking him to senior roles at L’Oreal Luxe, as National Sales Manager, Designer Brands; LVMH where he launched BeneFit Cosmetics and Make Up Forever and then onto Arden as Sales and Training Director and then Managing Director; Westfield Brandspace – working with brands and retailers for 6 years bringing their brands to life in a Shopping Centre environment which gave him exposure to retail and different categories. Speaking with esprit, George tells us what excites him about joining Nude by Nature at this time in its evolution: “What an amazing brand, all natural, born in Australia and on its evolution of Global Rollout whilst re-engineering its go-to market in OZ and NZ. Fantastic Team!”
Napoleon Perdis Cosmetics celebrated its official landing into Priceline Pharmacy, launching as the first prestige beauty brand in the Australian retail powerhouse. Known for his epic event arrivals, from army tanks to BMX bikes ( just to name a few!), Napoleon took inspiration from his iconic Auto Pilot collection and arrived at the launch event on a private jet flying in to Brisbane to host the launch celebrations in an airplane hangar. Jetting in with Napoleon were his wife Soula-Marie and daughters Lianna, Angelene, Alexia and Athina. Media, influencers and key stakeholders for the brands were able to view the line-up of Napoleon Perdis OG cult classic products, as well as newly developed exclusives now available at Priceline stores across Australia. Guests viewed and tested the products displayed on a beautified baggage carousel, sipped cocktails and enjoyed food served out of an airplane food trolley (Napoleon Perdis x Priceline branded, of course), all while surrounded by high-end private jets, loud music and flashing lights. Everyone left with a Napoleon Perdis Cosmetics-filled goodie bag, and had access to the beauty product vending machine.The customer has always been at the forefront of the Napoleon Perdis brand, and the roll-out into Priceline will to empower customers to be in control of their choices through a wider and more accessible selection of affordable, prestige beauty, says Perdis, speaking at the event. “My commitment here tonight, standing before you all, is to relentlessly deliver exciting, accessible and trailblazing innovation for our Australian customer.” PICTURED: THE PERDIS FAMILY WITH RICHARD VINCENT – CEO AND MANAGING DIRECTOR, PRICELINE PHARMACY AND TAMALIN MORTON – GM, PRICELINE PHARMACY
L’OCCITANE AUSTRALIA IS A GREAT PLACE TO WORK ® Great Place to Work accreditation has ranked L’Occitane Australia as one of the 2018 Best Workplaces (all industries) in the “100-999 employees” category. The ranking considered 160 companies’ employee surveys from companies across Australia. Great Place to Work, a research and consulting firm, evaluated the areas of Credibility, Fairness, Respect, Camaraderie and Pride. The ranking also accounted for the share of women, age, seniority, work status and tenure. L’Occitane Australia took the No. 19 spot on the list. “We embark on this journey each year as we really care how our employees are doing and how we can improve. Culture is very important to us at L’Occitane as we value our teams and customers so much. We are so proud of the open culture we have established here at L’Occitane and we will always aim to do better each year. After all, a successful company is only as great as its people,” says David McConnachie, General Manager of L’Occitane Australia. L’Occitane Australia’s 2018 ranking represented a significant improvement on an already strong result in 2017 where they ranked #58 in the survey.
VASELINE CUTIES + SOPHIE MONK The UK affordable favourite high-street lip balm, Vaseline Lip Therapy, has arrived in Australia. And moving quickly, the brand has signed up Sophie Monk as the first official ‘Lipbassador’ for its newly launched Vaseline Lip Therapy tins, in four flavours: Blue (Original Formula RRP $4.99), Green (Aloe RRP $4.99), Pink (Rosy Lips – for just the right amount of rouge RRP $4.99) and Brown (Cocoa Butter RRP $4.99). The Vaseline Jelly formula is custom-made for lips and reformulated for the Aussie climate. Available now at Priceline, Coles and Woolworths. 26| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
Demanding and delicate skin ?
SWISS
SKIN SOLUTION The Alpine power to the heart of the skin Born from a controlled fusion between Swiss Nature and the science of cosmetology, this new skin care line for demanding and delicate skin meticulously combines the power of Alpine botanic treasures – Alpine Rose, Apricot, Willowherb – with advanced dermatological key ingredients – Hyaluronic Acids of three molecular weights, Vitamin C with progressive release, micro-encapsulated AHA. The naturally beneficial properties of the dermo-soothing Mallow flower and the pure waters from the Swiss mountains, perfectly balanced in trace elements, enrich each formula. Let yourself be surprised by the texture, scent and efficacy of our targeted skin care solution.
With MAVALA SWISS I SKIN SOLUTION, visibly improve your skin’s texture.
For further information or stockist inquiries please contact Cosimer info@cosimer.com.au (03) 9645 1933
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Most people have received their fair share of advice from wellmeaning ‘advisers’. More than nine out of 10 Internet users also turn to the web for advice on matters ranging from medical to financial to beauty, according to recent research. But much of this deluge of data is overwhelming because finding information which becomes an indispensable part of a daily routine is becoming increasingly rare.
Rescu Academy enlists experts for breakthrough eLearning Platform
The way consumers approach all aspects of their lives has changed dramatically, says Bahar Etminan, Founder and Editor of rescu. com.au. “They want deep dive content which is expert-led. There is a time and a place for mindless bingeing on streaming services and social media, and yes, we like to be entertained by Instagrammers and YouTubers but ultimately, we want to learn from experts”. EXPERT-LED/DEEP DIVE CONTENT
In September, Etminan launched Rescu Academy, a breakthrough digital learning platform offering expert-run courses on makeup, relationships, nutrition, mindfulness and more. The strategy is an evolution of rescu. com.au, one of Australia’s first online lifestyle destinations, she says. “I founded Rescu as a publishing site over nine years ago. Its raison d’être has always centred on expert advice. But 18 months ago we started to dig deeper into verticals to learn more about what our subscribers were really interested in and how they consumed content”. Beauty is still the number one drawcard on the site, but the lines between beauty and wellbeing have become blurred, says Etminan. “We discovered that readers were going to our expert makeup artist, Michael Brown, for example, and then clicking through the vertical. But there has been an explosion of interest across the holistic beauty spectrum from detoxing the
by Elisabeth King
skin to dry brushing and vegan beauty. Greater knowledge and insight mean that readers are no longer looking for articles on how to fake a good night’s sleep but want information on how to get a good night’s sleep”. Sixty five percent of Rescu’s audience is aged from 30 to 45-plus, so cosmetology and soft option enhancements such as fillers and injectables are also extremely popular topics. Dr Joseph Hkeik, Australia’s leading Cosmetic Doctor, has been a resident Expert contributor to RESCU for over 4 years. Other key factors that prompted the launch of Rescu Academy is that women are more confident about what they want and don’t want, adds Etminan. “There’s no barrier to cost anymore. Women want to know what works. An edit from an expert so they look good first time and every time. This is a worldwide phenomenon and that’s why the experts we chose for Rescu Academy have global appeal. It is an international eLearning platform that just happens to be based in Australia”.
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But our courses are not just for consumers. “I have a background in beauty retail both from a global brand side (Estée Lauder Companies) and from my own distribution business (BrandMakers). Online learning is simply cost effective and hugely practical. A comprehensive makeup course such as the one we are creating, led by an internationally acclaimed presenter like Nigel Stanislaus, is going to be a very attractive and cost effective training tool for small brands. Imagine the benefit of having BAs complete the course in their own time, without travelling to an event, and to have this tool on hand for ongoing development? We will have the course available for bulk purchase by brands and it’s naturally something we are talking to brands about on a bespoke level. MULTI-BILLION DOLLAR MARKET/GLOBAL APPEAL
According to business intelligence researcher, IBISWorld, Australia’s online education industry is worth $4.9 billion and is growing at an annual rate of 5.4 per cent. Rescu Academy taps into this fast-growing sector, pioneered internationally by leading players such as DailyOm, Lynda and mindbodygreen, says Etminan. “Most of them started as publishers like Rescu. But the need for truly expert guidance has only increased and Rescu Academy gives audiences unparalleled access to some of Australia’s most sought-after experts”. Each course in the Rescu Academy will contain video-led modules, work sheets and eBooks. Bite size learning at, when and where you are ready to engage. Prices begin at $198 for beginner courses, increasing to $299 and up to $699 more for recreational and advanced, vocational-level courses. “Students can learn at their own pace and a purchase offers lifetime access to the content”, says Etminan. “All
modules will be accessible in full and available on any device at the time of purchase to allow on-the-go or deep immersion so that selfeducation fits into busy lifestyles”. UNMATCHED EXPERTISE/ONGOING GROWTH
The expert fronting the Be Your Own Makeup Artist course is Nigel Stanislaus. The Singapore-born maestro’s credentials include stints as a judge on Miss Universe Australia and Asia’s Next Top Model. His celebrity client list ranges from Ruby Rose to Olivia Newton-John, Hilary Duff, Melissa George and Gigi Hadid. In high demand by some of Australia’s leading glossy magazines, Stanislaus has worked with Elle, Harper’s Bazaar, Cosmopolitan and Grazia and some of the world’s leading beauty brands, including L’Oréal Paris and of course his role at Maybelline for over 9 years. Nigel was the perfect choice, says Etminan. “His experience in presenting, filming and quality production is unmatched. The 17 modules are brand agnostic. Separate to the course we have partnered with Estée Lauder Companies as the sole sponsor for the first 12 months, and all of their brands from the core Estée Lauder brand to M.A.C will be presented in a value added, educational format. Their integrated messaging from custom educational videos with their experts, to gifts and value added benefits for course participants, is a truly innovative digital partnership. Estée Lauder Group really understood the value of online education and have been an incredible and hands on partner. To give RESCU Academy a clear brand identitiy and visual point of difference I have worked with the talented Eleanor Pendleton, the well-known Instagram star, Publisher and former beauty editor of InStyle magazine, via Gritty Pretty Productions as the creative director for the makeup course. Her impeccible taste adds a clear point-ofdifference and unique style”. The second course, also released in September, is Reigniting Your Relationship with Annie Gurton. The British-born psychotherapist is the resident couples counsellor on rescu.com.au and lectures at ACAP (Australian College of Counselling) and JNI (Jansen Newman Institute) - two of Sydney’s leading colleges for training counsellors and therapists. Gurton has also worked as a journalist and editor and founded two yoga centres in India. “Annie is inspirational and the 10 module course is custom-collated for anyone trying to revive their relationship and to simply learn how to do relationships better.”. Etminan, as always, plans well ahead. “Next
year we will be launching three more courses - Flexible Plant-Based Nutrition, Advanced Makeup Artistry and Mindfulness Practice in the Real World. All the courses will be costeffective. According to recent research, 74 per cent of workers believe that wellness programs offered by employers are worth the time and money and two in five employees see wellness programs as important when job searching. Attitudes which make the courses perfect for a corporate pitch”. We live in an excessive culture but nothing beats truly expert advice from the mouths of professionals who have been through it all, says Etminan. “Consumers have gone full circle and are looking for real expertise when they want it, from makeup to skincare, diet and well-being. People still look for help and advice from people they can trust. And the core mission of Rescu Academy is to put people in the hands of some of the best experts in their fields”. Check out www.rescuacademy.com.au Instagram: @rescuacademy
BAHAR ETMINAN SUCCESS AND SIGNIFICANCE
• Bahar Etminan needs little introduction to the beauty industry and leading retailers. The Founder and Editor of rescu.com.au kickstarted her career as general manager of Gucci Timepieces. • At 27, she moved to Estée Lauder to become the youngest-ever Brand General Manager for Bobbi Brown and Origins. • Three years later, Etminan moved to Paris to source cutting-edge brands such as Caudalie, L’Artisan Parfumer, Pout and Ole Henriksen for her beauty distribution company, BrandMakers. • Rescu.com.au was founded 13 years ago as an e-commerce store before becoming a pure play publishing platform in 2009, featuring a panel of celebrity experts as contributors. • Etminan is the author of the book, Rescu Me! A Makeover Guide for the Life More Fabulous, a go-to guide for a complete life overhaul or mini-tune-ups, published in 2015 by Harper Collins’ Harlequin Books. Follow Bahar Etminan @bahar.etminan
01. BAHAR ETMINAN (CENTRE) WITH THE PRODUCTION CREW – VISUAL DOMAIN
02. BE YOUR OWN MAKEUP ARTIST COURSE LEADER IS NIGEL STANISLAUS
03. RELATIONSHIP EXPERT ANNIE GURTON IN SESSION
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CERAMIDE CAPSULES ARE SYNONYMOUS WITH ELIZABETH ARDEN. THE LITTLE SINGLE-DOSE CAPSULES NOW ENTER A NEW ERA AS A BEDTIME TREAT. HERE DR. DENDY ENGELMAN – CELEBRITY DERMATOLOGIST, COSMETIC & SKIN CANCER SURGEON IN NEW YORK CITY BRIEFS US ON THE NEW ELIZABETH ARDEN RETINOL CERAMIDE CAPSULES. 01.
ARDEN’S CAPSULE EVOLUTION
ROLLS IN RETINOL Retinol is a Vitamin A derivative, similar to how AHA is an Acid. There are several different forms of Retinol on the market. Elizabeth Arden uses pure Retinol in this formula. Since Retinol helps with overall textural and tone improvement, it can be beneficial for numerous different signs of ageing. It helps with cell turnover, making skin look more youthful. It also helps to support skin’s natural collagen and elastin, thus improving the appearance of fine lines and wrinkles. For anti-ageing benefits I recommend starting in mid-to-late 20s to help encourage cell renewal since we know cell turnover slows as we inch towards 30. That being said, I have more and more patients in their early 20s asking for it as a preventative measure. A good place to start is by using the proper amount. Using more of a Retinol product won’t make it more efficacious, just more irritating. Retinol Ceramide Capsules help with this because they’re pre-dosed so you don’t need to think about how much you’re using. Formulating with Ceramides also helps protect against irritation - by adding Ceramides to the formula, we are helping to moisturize with the application of the serum itself and helping to pre-emptively address the dryness and potential irritation that we know Retinol can cause. 01. RETINOL CERAMIDE CAPSULES 02. PHILIPPA CURNOW – HEAD OF EDUCATION
A key benefit of this formula is that since it is pre-dosed and encapsulated without exposure to light or air, the formula has an increased potency compared to its non-encapsulated equivalent. Additionally, combining complementary Retinol and Ceramide technologies can help offset the dryness that can occur with Retinol use. Retinol is notoriously unstable and loses potency whenever it is exposed to light and air. The capsule format prevents any exposure to light and air, preserving the potency of the Retinol. Elizabeth Arden actually did a study to show just how much the Retinol Ceramide Capsules help to preserve this potency and found that the Retinol in the capsules was 76% more potent than its non-encapsulated equivalent.* The existing Advanced Ceramide Capsules use Ceramides, Fatty Acids and Cholesterol to maintain skin’s barrier layer, while the new Retinol Ceramide Capsules pair Retinol with moisture-boosting Ceramides for powerful results that help protect against the dryness and irritation that can come with harsh Retinol treatments. Both capsules play different yet complementary roles. Think of it this way – you brush your teeth every day, and you wouldn’t skip that step for a whitening treatment. Advanced Ceramide Capsules provide daily support to your skin, and Retinol Ceramide Capsules help improve the appearance of fine lines, wrinkles, texture and tone.
Since Retinol can be unstable under ultraviolet radiation and skin can be hypersensitive to sunlight with Retinol use, the capsules are best used as part of the nighttime skincare regimen. This is also the optimal time to enhance skin’s natural cell turnover since skin naturally resets overnight. After cleansing recommend customers use a topical probiotic like SUPERSTART Skin Renewal Booster to support skin’s microbiome. Apply the Capsule to face and décolleté, followed by a favourite hydrating night cream. I like to pair them with the Ceramide Overnight Firming Mask. It is also critical to make sure your customers are wearing sunscreen and antioxidants, like PREVAGE City Smart, in the morning after a nightly Retinol treatment to protect skin from sun exposure. Retinol Ceramide Capsules Line Erasing Night Serum, 60 capsules $150.00 and 30 capsules $75.00, available at Elizabeth Arden counters nationally. * Based on tests predictive of 10 month shelf life.
Arden’s Head of Education, Philippa Curnow hosted a day of media briefings where beauty press went through all things Ceramides.
PRESENTS TO ARIELLE TSOUKATOS FROM INSTYLE ONLINE (LEFT) AND ANNA MCCLELLAND FROM MARIE CLAIRE ONLINE
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*Based on testing of unencapsulated retinol equivalent predictive of 10 months of shelf life. ©2018 Elizabeth Arden, Inc.
REESE WITHERSPOON
NEW
RETINOL
CERAMIDE CAPSULES LINE ERASING NIGHT SERUM
Small Wonders What’s inside these little capsules? Only two of the biggest names in skincare. Retinol, the clinically proven wrinkle-smoother, and moisture-boosting ceramides, sealed for freshness and potency. In fact, the retinol in our capsules is 76% more potent than unencapsulated retinol.* In one month, see more youthful skin, minimised wrinkles and better texture and tone. That’s power encapsulated.
TALKING POINT
Gift Rapt
Festive Season Intensifies Big Business
Over a third of annual fragrance sales in Australia take place in the month of December. But that’s not the only end-of-year bonanza for the beauty industry. According to Rakuten Marketing, the largest pay-for-performance affiliate marketing network on the Internet, 44 per cent of global consumers are expected to buy beauty gifts over the Christmas period. A prediction that places cosmetics, skincare and fragrance second only to fashion and accessories. The sweet spot for brands is Millennial women aged 25 to 34. Australia’s multicultural population has also had a strong impact on sales in the final three months of the year. Based on Rakuten’s global data, Chinese shoppers are most likely to buy beauty gifts over the Festive Season - 72 per cent - which coincides with Alibaba’s Singles Day on November 11th, the world’s largest retail event. National Day Golden Week begins on October 1st and is also a major shopping period for Chinese consumers. Cosmetics rank in the top four categories in both mega-retail events.
LUXURY TOUCHES
Giorgio Armani offers a consistently luxurious approach to gifting that is heightened during the holiday season through limited editions, personalised engraving and wrapping, says Lucy Bradshaw, Head of Brands, Giorgio Armani Beauty & YSL Beauty. “Limited editions are an important driver
Lucy Bradshaw Head of Brands, Giorgio Armani Beauty & YSL Beauty
during the gifting period, but icon products such as Si fragrance, Luminous Silk Foundation and Lip Maestro remain the heroes. Engraving services ensure that each gift feels unique. Importantly, Giorgio Armani is also renowned for service excellence and high standards are never compromised even during busy periods in store”. To heighten the festive mood this year, Giorgio Armani is introducing beautiful limited edition packaging across fragrances and cosmetics, adds Bradshaw. “The strategy certainly speaks to the Christmas season, but never deters from the iconic Giorgio Armani signature”. The art of gifting is a focus throughout the year for YSL Beauté, says Bradshaw. “It really underpins how the brand ensures the customer the ultimate in a luxury shopping experience - from consultation, to selecting and deciding on a product, to the feeling they have when they leave the store”.
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by Elisabeth King
But the Christmas period represents an exciting time to amplify the edgy luxury that is so innately YSL. “The brand is renowned for its Holiday collections and rightly so. This year the Holiday collection is designed by Global Makeup Director, Tom Pecheux. The theme - Gold Attraction - draws on the juxtaposition between our iconic black and gold packaging and the textures of matte and sparkling for a couture Christmas”. In a world where instant gratification is the norm, consumers look to treat people important to them with something special and unique, says Tonia Caswell, National Sales & Training Manager ANZ for Sisley. “Sisley is perfectly positioned to
Tonia Caswell National Sales & Training Manager ANZ for Sisley
provide a gift that is extra special. For Christmas 2018 we are offering a luxurious selection of skincare and fragrance gift sets to suit a wide range of needs and tastes. They are all presented in gold and black “GIVE” themed boxes, allowing the recipient to discover their own sensorial journey of phytocosmetology delights”. Each year Sisley introduces a limited edition of its iconic and much-loved Eau de Soir fragrance over the Christmas period, says Caswell. “The 2018 Eau de Soir Limited Edition takes inspiration from the mysterious and the feline via a black and gold spotted
bottle. The flacon is a true work of art with a sculptural 18-carat gold-plated matte stopper designed by Polish sculptor, Bronislaw Krzysztof ”. ICONS OF PRESTIGE GIFTING
Brand commitments and values are a big focus for L’Occitane’s gifting strategy this year, says Julie Chan, Brand Manager, L’Occitane Australia. “Christmas isn’t just
Julie Chan Brand Manager, L’Occitane Australia
a period of consumerism. We believe that our gifts for the festive season are more than just objects and reflect true values. The four pillars behind each holiday offering include a focus on the natural ingredients of Provence and the empowerment of women seen in our local initiative Dress for Success and longterm commitment to the women of Burkina Faso. We are also emphasising sustainability and biodiversity through partnerships such as the one with Terracycle in Australia and giving back through our contributions to UNICEF to fight avoidable blindness”. Most of L’Occitane’s customers get to know the brand initially by being gifted our products, adds Chan. “ Our other major Christmas initiative is a collaboration with designer Castelbajac, French fashion’s only titled marquis who made the famous teddy bear coat for Madonna. Our hashtag is #NotJustAGift to underline our main messages and what we stand for. Key products include our famous advent calendars and variations of our proprietary shea butter ingredient from Shea Rose through Iconic Shea and Shea Delicious. The Almond franchise will offer limited editions and Terre de Lumiere hair mist is another standout”. Molton Brown is an iconic gifting destination year-round, more so at Christmas, says Ana Arrazola Perez, Category Manager - Molton Brown. “Each year we
Ana Arrazola Perez Category Manager - Molton Brown
want to surprise and delight our customers and this year is no different with our limited edition fragrance collection, Muddled Plum. It is inspired by succulent Victoria plums, oak-aged rum and spiced saffon and includes a 50ml edt for the first time, crafted by our master perfumer, Carla Chabert”.
Molton Brown is renowned for its advent calendars and Christmas baubles, adds Perez. “This year we are disrupting the market with the introduction of biodegradeable scented glitter. Available exclusively online, it makes the perfect final touch to festive tables, Christmas trees, greeting cards and gift boxes. Our festive boxes are crafted in bespoke colours of bitter chocolate, scarlet and silver, complete with the Royal Warrant as supplier of toiletries to Her Majesty, Queen Elizabeth. The final embellishment is our signature grosgrain knot in bitter chocolate, Victoria plum, holly green and scarlet”. Crabtree & Evelyn is also a longtime festive season specialist. This Christmas we are celebrating our 1970s roots, says Claire Donovan, Marketing Communications Specialist, Crabtree & Evelyn Australia.
Claire Donovan Marketing Communications Specialist, Crabtree & Evelyn Australia
“Since 1972, we’ve been exploring the world, discovering and creating the best ingredients. We are going back to that time of peace, love and hope with playful retro patterns that radiate good vibes because Christmas is all about connection and bringing people together”. The psychedelic cues of the 70s have been blended with contemporary monochrome graphics to stand out from the crowd. Highlights include hand care sets such as Boogie Wonderhands, Ritual Sets such as Petal Power of two body and one hand care product, and stocking fillers such as Hippy, Lippy Shake - a lip balm and hand cream. Crabtree & Evelyn also cater to foodies with lifestyle sets such as Feeling Sweet - a toffee and fudge selection. We have upped our emphasis on the Christmas period this year to strongly support our retailers, says Emma Kowaleczko, Senior Brand Manager for Glasshouse Fragrances. “In a bid to define the “Art of
Emma Kowaleczko Senior Brand Manager for Glasshouse Fragrances
Christmas”, we have expanded our product offering to the largest Glasshouse Christmas collection we have ever launched. Classic Glasshouse Christmas scents such as Night Before Christmas and White Christmas will make a comeback and we are introducing
new exclusives to represent the Australian Christmas mood and gifts which can double as decorations. Packaging design is all about graphic geometric prints in bold colours with luxurious gold foiling to create cut-through in a competitive Festive Season market”. Kiehl’s has long partnered with some of the world’s most renowned artists such as Jeff Koons, Kenny Scharf, Peter Max, Kate Moross and Mickey. This year Kiehl’s kicks off the holiday season with 10 limited edition products designed in collaboration with graphic artist Andrew Bannecker, says Kelly Li, Head of Accelerator Brands for L’Oreal Luxe. “Through this collection
Kelly Li Head of Accelerator Brands for L’Oreal Luxe
Kiehl’s and Andrew Bannecker united their mutual love of art to craft a series of Kiehl’s Limited Edition packaging. The partnership gives skincare lovers a festive and fun solution for any gifting needs. Returning this holiday are special editions of Crème de Corps, Crème de Corps Whipped, Ultra Facial Cream, Calendula Toner, Midnight Recovery Concentrate, Untinted and more”. SHOWCASING BRANDS FOR MAXIMUM CUT-THROUGH
Our approach to Christmas is to present as much value as possible through special gift sets from our European brand partners, says Anna Barr, public relations consultant for leading fragrance distributor, Escentials Brands. “Christmas is a time
Anna Barr public relations consultant for leading fragrance distributor, Escentials Brands
to indulge in something a little beyond the daily budget. But we offer a wide choice for most wallets from the uber-luxurious Joy by Jean Patou to the affordable J-Lo and Ariana Grande celebrity fragrance brands. For the discerning customer who is looking for something different, we have Goldfield & Banks fine fragrances which include native Australian essences”. For fun stocking fillers, Escentials Brands suggest a Rock & Ruddle hairbrush or comb, says Barr. “With a funky range of designs, there’s something for everyone. Coffret highlights include a limited edition Christmas with Joy of a 75ml EDP and body ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |33
cream, the Carven Dans Ma Bulle Christmas Coffret with a 50ml EDP and body milk and Trussardi Uomo Logmania Weekend Set of 50ml EDT, shower gel and aftershave balm”. The Christmas season provides Jurlique with the perfect opportunity to showcase the brand from a product, packaging and campaign perspective, highlighting our authentic belief in efficacious, natural skincare says Anna Mayakova, Marketing Director, Jurlique ANZ. “Our aim is to
Anna Mayakova Marketing Director, Jurlique ANZ
create a genuinely engaging offering for consumers at a time when retail environments can be overwhelming for shoppers. “This year’s campaign revolves around the theme of optimism and new beginnings, speaking to the idea that Nature has the power to transform and renew”, adds Mayakova. Jurlique is offering 15 gift sets, ranging in price from $45 to $440, for face, hand and body. A major highlight is the new Jurlique Sweet Peony & Tangerine Hydrating Mist which debuts on October 15th. Christmas is all about over-indulging and this year we have planned yet another year of fantastic offers which provide great value, says Janny Le, Retail Marketing & Consumer Engagement Manager, Aramis & Designer Fragrances at Estée Lauder.
Janny Le Retail Marketing & Consumer Engagement Manager, Aramis & Designer Fragrances at Estée Lauder
“Brands such as Michael Kors and DKNY are offering coffret sets of miniature hero fragrances that are collectable, travel-friendly and offer a variety of bestsellers. Other popular offerings include Tommy Hilfiger Him and Her sets, Aramis Classic, the iconic DKNY Be Delicious green apple fragrance sets and Michael Kors’ pillar sets featuring the Signature and Wonderlust fragrances”. The holiday period is a time to lavish loved ones with experience gift sets, say thank you with a home fragrance or simply reward yourself, says Courtney Sims, MOR Senior Marketing Manager. “Inspired by the golden era of fashion, our vintage-style Keepsake collection is a suite of ribbon-adorned experience sets. Marshmallow Memories includes EDP, triple-milled soapette and hand cream sets. The Precious Pomegranate
Experience Gift Set is a perfecting duo in a keepsake tin featuring hand and body wash and hand and body milk”. POINT-OF-DIFFERENCE FOR PHARMACY/TRIALLING NEW PRODUCTS
From a Coty cosmetics point of view, not only is the strategy to surprise and delight in the Christmas stocking with prices under $40, it is also a great way to tempt consumers to treat themselves and try a new look for the new year with gift sets that enable them to try mutiple new products at a great price, says Monique Smith, Marketing Director, Coty Consumer Beauty Division ANZ.
Monique Smith Marketing Director, Coty Consumer Beauty Division ANZ
“Therefore we approach Christmas offers and gifting as an occasion for trying new seasonal looks and colours, and driving trial of our best products at affordable prices”. These products are not specifically branded for Christmas but support the occasion of all the parties running into and after the Christmas and new year period, she adds. “For Rimmel, for example, we will provide gift sets for $25 that deliver a complete look based on looks for the party season such as the Next Level Nudes Collection. For Sally Hansen, we have seasonal nail shades such as gorgeous golds to finish off Christmas and New Year’s party outfits such as Sally Hansen Colour Therapy Rose Nudes trio pack at $30. “We also use the occasion to drive trial of our best products by offering great value to the customer to tempt them to try products we know they will never put down once they have tried them - such as our Bourjois Rouge Edition Velvet Lipstick Trio Pack at $39 and valued at $72, and our Covergirl Essentials Kit that contains 4 of our icons for only $40”. Christmas is a key occasion to bring our enviable portfolio to life, says Divya Gujiral, Senior Brand Manager Fragrance at Coty. “With the bulk of the fragrance
Divya Gujiral Senior Brand Manager Fragrance at Coty
market volume coming from gifting, our campaign approach ensures that we are leveraging our brands to cater for all market segments. We offer a broad selection spanning
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bestselling lines and new launches - from the sophisticated scents of David Beckham to the sensual fragrances of Vera Wang, the energising scents of Adidas and all the way up to Katy Perry”. Natio is well-known for its extensive gift set offering during key celebrations of the year - Mother’s Day, Father’s Day and Christmas, says Christina Schroder, Natio National Retail Sales & Education Manager. “The
Christina Schroder Natio National Retail Sales & Education Manager
Christmas gift set range provides gifts for all ages and skin types for men and women. Bags, boxes and accessories are carefully designed to ensure the collection presents strongly at point-of-sale. Prices for 2018 range from $9.95 through to $79.95 to fit all budgets. This year’s collection includes the first Rosewater Hydration and 3-step skincare Meadow and Wildflower gift sets”. Gifting is important for A’kin as it is a great way to get consumers to trial the brand, says Janelle Skropidis, McPherson’s Representative. “We also know that loyalists
Janelle Skropidis McPherson’s Representative
often reward themselves with these gift packs because they allow them to trial new products or regime builders they normally don’t buy. Exclusive packs provide pharmacies with a point-of-difference from other retailers, whilst they provide great value for money. The in-store visibility and beautiful displays that retailers create also drives additional sales for the skin care category at key periods of increased foot traffic”. Offering products that are hassle-free and easy to understand are key to keeping A’kin top-of-mind during the Christmas season, says Skropidis. “This year we are offering packs with popular products such as Nourishing Cream Cleanser & Toner. We are also offering exclusives to the major pharmacy groups. For example, the Moisture Rich Miracle Facial Trio to Priceline, the Hydrating Facial Trio to Terry White Chemmart and independent pharmacies and the Luxury Facial Trio to Chemist Warehouse”. Christmas is a great time for our brands to launch limited edition formats and trial new concepts while customer traffic and interest
Leanne Harris Marketing Manager, Heat Doward
Amanda Connors, General Manager Brand and Marketing, endota spa.
Amanda Connors General Manager Brand and Marketing, Endota spa
have also shown they prefer products not specifically themed towards Christmas which can be used by gift recipients year-round. “Secret Santa” or stocking stuffer gifts are always among the best performers across our brands. These items are usually assorted gift packs at very affordable prices under $20”. Across pharmacy, Heat Doward is offering four limited edition ulta3 sets - a nail polish set, brush kit, matte liquid lip duo and baked eyeshadow palette - priced from $9.85 to $19.95. A set of four bath bombs from Fleurique, the Joni & Me Coconut & Fig Collection and Billie Goat’s Lemongrass and Jasmine & Gardenia Collection round out the festive season offers.
“But the company has evolved from this approach. This year we have packaged our best-selling products, which we also use in our professional treatments, to offer customers a range of gifts for everyone in their life”. There is a wide selection of packs and products available and all of them contain added value for the purchase price, notes Connors. “We also continue to collaborate and support amazing local designers. This year our custom packaging has been developed by Melbourne artist, Carla Dinnage, who used endota’s guiding inspiration, the Mornington Peninsula, for the colour palette”.
NATURAL BEAUTY BENEFITS
Gift packs are a key driver of sales at Christmas with Remington launching products to suit every shopper, says Jo Clark, Remington Marketing Manager, Personal Care. “We cater for a wide range
Our wide demographic of Trilogy fans want to live beautiful and uncomplicated lives, says Jane McCarrison, Trilogy Global Brand Marketing Manager.
Jane McCarrison Trilogy Global Brand Marketing Manager
“Our innovative team keep this philosophy top-of-mind when they approach Christmas offerings. There is also a strong focus on great value for money and the holiday season is a great opportunity to introduce new fans to the brand”. Trilogy has a fun and vibrant range of gifting options this year featuring bespoke artwork by Melbourne-based contemporary artist, Letitia Green, says McCarrison. “Each option contains Trilogy’s NATRUE-certified, cruelty-free, sustainably-sourced skincare in recyclable packaging with a gift card. The star of the show is the Trilogy Rosehip Beauty Trio Celebration Set, which includes our hero Certified Organic Rosehip Oil and Cream Cleanser. Other highlights include the Trilogy Age-Proof Brilliantly Boosted Deluxe Celebration Kit, the Trilogy Body Care Body Besties Celebration Kit and the Trilogy Rosehip Skin Treats Mini Celebration Set”. Historically, endota spa has focused on gift vouchers during key retail periods, says
GIFTING KEY SALES DRIVER
Jo Clark Remington Marketing Manager, Personal Care
of price points and each pack delivers added value. For men, there’s the Remington Power Shaver Pack, which includes an electric shaver and L’Oreal Men Expert Hydra Sensitive After Shave Balm. Women will love the Remington Rose Luxury Straightener and Hair Dryer Packs. Both come in a luxury rose finish and feature a styling brush”. As a brand that focuses on making every woman feel her best, ghd is all about providing her with the tools that make her feel like a queen every day. “We know that our customers are more likely to purchase when they feel they’re receiving great value for their money, and this year we’ve made gifting easier than ever by creating a range of exclusive ghd limited edition gift sets that feature our mostloved stylers, electrical and complementary accessories. One of the gift sets will even include the all-new platinum+ styler, which is the world’s first smart styler with new ground breaking ultra-zone technology - it’s set to be the ultimate gift of the season.”
The Designer Brands Christmas range is a monumental part of the year and represents more than double our yearly launch calendar, says Markeeta King, Senior Brand Manager. “To accompany our
Markeeta King Senior Brand Manager, Designer Brands
TALKING POINT
is high, says Leanne Harris, Marketing Manager, Heat Doward. “Our customers
year-round GWP program, the DB Christmas range focuses on on-trend products which deliver real value. We are launching multiple eyeshadow palettes, brush sets, face kits, cosmetic bags and a gorgeous body range. Designed especially for the holiday season they are all new and will be limited editions. Offering fun and interesting beauty items to consumers is a core part of our mission at Christmas. A great example is the holographic Oh My Glow Highlight Kit with reflective packaging and six unique highlighting shades”. Superfood lovers will be thrilled with RAWW’s first-ever holiday collection, says Elise Synott, Senior Brand Manager.
Elise Synott Senior Brand Manager, Total Beauty Network
“We are bringing all the fresh elements consumers have fallen in love with to some of our favourite items. For example, we’ve created a range of hand-poured, soy wax blend candles, in addition to new skin-loving body care products. Highlights include Lather-ME Body Wash and Body Lotion packs and Refresh-ME body sprays”. Each gifting season, INIKA Organic endeavours to create a new holiday collection with items not ranged as part of the core offering, says Celia Trevisani, Global Brand Manager. “The extra gifting items
Celia Trevisani Global Brand Manager, INIKA Organic
include limited edition products such as the Certified Organic Vegan Lipstick Crayon Trio to new makeup pouches and brushes such as the Bamboo Mini Kabuki Brush”.
ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |35
L’OCCITANE RESETS SKIN OVERNIGHT 01.
To prove their point to beauty media, L’Occitane Australia invited beauty editors to an overnight stay at the Langham Hotel, Sydney. Enjoying a restful facial treatment before dinner, using a sleep-inducing technique, the editors were given a skincare regime including Reset Nuit to use before bed. Use our Immortelle Reset every night and wake up beautifully, promised Country General Manager, David McConnachie, who hosted the event.
L’Occitane Immortelle Reset Nuit is a beautiful night-time use oil-in-serum combining a trio of ingredients that has an immediate awakening, refreshed effect on the skin. After seven nights the healthy glow gives a more rested effect with wrinkles appearing less visible. After 28 days skin looks transformed and re-energised, replenished with moisture and overall more plumped-up and youthful.
We know our skin is affected by the environment and our lifestyle, and this little bottle of oil bubbles (3,300 per 30ml) will deliver a formula that has a soothing, luxurious texture that’s packed with a powerful trio of actives from natural origin that help skin look and feel like new again. Marjoram Extract helps awaken skin; Acmella Oleacera Extract reduces muscle tension to soften facial wrinkles – described as a botoxlike effect; and beloved by L’Occitane for its rejuvenating effects, Immortelle Essential Oil helps to protect skin from the negative effects of pollution, keeping it fresh and young.
02.
03.
So why the golden bubble formula? Thousands of glowing spheres float in a powerful serum of Marjoram and Acmella Oleacera Extracts. Each bubble contains the Immortelle Essential Oil. Applied to the skin, it absorbs in quickly to start ‘resetting’ work. L’Occitane says that with the skin waking up beautifully, it is ready for the consumer’s favourite day-time skincare routine. Available at David Jones counters, 50ml, $90.00. Every attention to detail was paid to the overnight experience for the beauty media with L’Occitane morning and evening skincare, bath, body and hair care and bouquets of Immortelle throughout the rooms. Merci beaucoup!
05.
04. 01. L’OCCITANE IMMORTELLE RESET NUIT 02. ASHLEIGH AUSTEN – NEWS CORP AND MELISSA MASON – PEDESTRIAN 03. DAVID MCCONNACHIE – GENERAL MANAGER, L’OCCITANE AUSTRALIA WITH ELISABETH KING - ESPRIT MAGAZINE AUSTRALIA/BUSINESS JOURNALIST
04. IANTHA YU – BEAUTYCREW.COM.AU AND REMY RIPPON - VOGUE 05. JULIE CHAN – BRAND MANAGER, L’OCCITANE AND RICKY ALLEN – VOGUE 06. ERIN COOK - COSMOPOLITAN, LIZ ELTON – GOURMET TRAVELLER AND ANA ZUPANOSKA - COSMOPOLITAN
07. EUGÉNIE ALONZO – L’OCCITANE AND ANDREA FERRARI – ESPRIT MAGAZINE AUSTRALIA 36| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
06. 07.
WHAT IF YOU COULD RESET YOUR SKIN IN
JUST ONE NIGHT? NEW
OVERNIGHT RESET OIL- IN - SERUM
KEY CONTACTS Media enquiries: Brand Manager, Julie Chan at Julie.chan@loccitane.com Wholesale enquiries: Wholesale Director, Belinda Chiaravalle at Belinda.chiaravalle@loccitane.com Product information: Head of Learning & Development, Danette Elliott at Danette.eliott@loccitane.com
@LOCCITANEAUS #MYRESETMOMENT AU.LOCCITANE.COM
New
EYEFIX-360
®
POWERED BY SAPPHIRE
THE BRAND NEW ‘BEAUTIF-EYEING’ CREAM THAT FIGHTS THE 9 SIGNS OF AGEING
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now. EYEFIX is formulated for a 360 degree eye treatment that works instantly to plump, smooth, hydrate, even skin tone, soothe and brighten for healthy and younger looking eyes. This advanced formula also reduces the appearance of wrinkles and fine lines, dark circles, under-eye puffiness and lifts sagging skin. It’s a complete 360° solution – and the results “stick” long term. Almost instantly the amazing double blur skin perfecting technology, derived from White Sapphires, makes your eyes look picture perfect by scattering light and creating an optical illusion. It’s virtually impossible for anyone to notice wrinkle depth, blurring fine lines, even dark circles seem to fade. Within 7 days, you’ll notice a reduced appearance of wrinkles and fine lines around your eyes. Within 14 days, dark circles will be visibly reduced. And the results continue, the remarkable mix of botanically sourced ingredients will noticeably reduce puffy eye bags, lift the sagging skin of your upper eyelids, and further smooth out crow’s feet. The sophisticated formula of over 16 active ingredients including; peptides, rare minerals, super antioxidants, and the latest elastomer technology is what makes this product truly unique. With the transformative power of White Sapphires it immediately brightens, smooths and hydrates. You’ll instantly notice the improvement in skin texture and radiance while it works to scatter light to blur wrinkles and fine lines.
Skin Physics®, EYEFIX-360® 38| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
• EYEFIX-360® uses the latest in elastomer technology containing Shea Butter for a non-tacky, non-greasy feel. Immediately it fills in wrinkles and gives your skin a dewy cushioned feel; creating the appearance of well rested eyes. • Within 7 Days crow’s feet and wrinkles will noticeably diminish, dark circles will lighten, and puffy bags reduce; all thanks to the advanced Bio-active and Peptide technology. • Eye-Lift without surgery! See visible results with Award Winning Persian Silk Tree Extract; The first cosmetic ingredient to demonstrate a visible lifting action on sagging upper eyelids! The ‘beautifyeyeing’ active works by significantly increasing the production of collagen and elastin to strengthen the skin’s dermis. • EYEFIX-360® tackles under-eye bags with the power of Eyeliss™. This powerful ingredient works overall to reduce blood vessel leakage and stimulate lymphatic drainage, clinically proven to prevent and fight under-eye bags, with a visible decongestant effect and smoothing of the eye contour.
esprit Magazine promotion
It’s a complete 360° solution – and the results “stick” long term. Skin Physics® – what’s in it for you AND your customers
Customer Results after 1 week “Big difference in the under eye puffiness and discoloration, the skin is a more even tone and the purple on the inside corners of my eyes is drastically reduced. With EYEFIX I can see a dramatic result in just a week. Didn’t expect the results to be so quick and noticeable” JENNY A. - ROZELLE SYDNEY
Launched in 2007, SKIN PHYSICS® shook up the anti-ageing sector with its world-leading plant stem cell skincare and an extensive clinical study in Phototherapy and Retinol. Continuously first to market with breakthrough actives and technology, the brand’s SUPERLIFT® Neck Lifting & Firming Cream is the #1 best-selling neck cream in Priceline and the innovative Dragon’s Blood range is the #1 best-selling face treatment cream with over 500,000 units sold to date. A leading pharmacy brand with category leading lines and a notable list of industry awards for its cosmeceutical skincare. This year Skin Physics® released a range of targeted treatments that are not only highly effective but are designed to meet your customer’s needs including a new Nutraceuticals line, products that focus on beauty from the inside, out. Perfect for your trusted pharmacy environment! For this or more on the range go to www.skinphysics.com.au Contact us: retail@skinphysics.com.au +61 (0) 2 9125 4216
ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |39
PRICELINE PHARMACY
CRACKS the CLASS SYSTEM GENERAL MANAGER TAMALIN MORTON TALKS PRESTIGE, PARTNERSHIPS AND PUTTING CUSTOMERS FIRST by Elisabeth King
TAMALIN MORTON GENERAL MANAGER OF PRICELINE PHARMACY
Priceline Pharmacy has spent the last decade polishing its cred as a beauty powerhouse. Australia’s leading beauty and health retailer inaugurated the Beauty Prescription LIVE event in early 2016 and the now twice-yearly showcase has become one of the hottest tickets in town for media to experience the company’s latest health and beauty launches in a buzzy and stimulating environment. It was amidst this ‘discovery & experiential’ atmosphere that Tamalin Morton, General Manager of Priceline Pharmacy sat down with esprit to share the company’s forward plans.
40| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
One of our major goals is always to be at the forefront of on-trend beauty and to offer relevant, innovative and often exclusive products that excite our customers, she says. With nearly 20 years’ experience in leading consumer-driven businesses, Morton joined Priceline Pharmacy in October 2017. Tapped as a major boost to the company’s management team by CEO Richard Vincent, she honed her leadership skills in senior roles in Australia and overseas across household name organisations such as Bass plc (UK), Coles, Kathmandu and most recently as Chief Operating Officer at Spotlight Retail Group. With her experience in strategy and planning, brand management, operations, sales and marketing, Morton’s remit is to drive Priceline Pharmacy’s continued growth and success.
Key Beauty Sales Stats/ Fastest Growing Brands One of the most anticipated insights at the recent Beauty Prescription LIVE event, held at Randwick Racecourse on September 20th, was the key takeaways on growth categories and bestsellers. Among the 5300 cosmetic products stocked at Priceline Pharmacy, Coty-owned Bourjois enjoyed growth of 52 per cent, thanks to extended distribution. Over the past year, Kiwi correction brand, Thin Lizzy, saw a spike of 54 per cent.
Skincare is also a critical category with 2140 products ranged in stores. The top three brands showcasing the most uplift are: Antipodes (+92%), L’Oreal-owned La Roche-Posay (+72%) and Avène, also a leading French dermo-cosmetic brand, at +60 per cent. A pack of facial wipes is sold every 19 seconds across the Priceline Pharmacy network. Bondi Sands has become a major success for us, says Morton, and the brand’s 1 Hour Express Foam has become the number 8 bestseller overall. Haircare is a big focus with 1500 hair products lining Priceline shelves. Dry shampoos have become a tearaway hit with sales of 19,000 per week. The popularity of Violet Blonde Shampoo has soared to become the number 10 best-selling product overall, while men’s haircare revenues have boomed by 56 per cent. Mass and class are twin drivers in fragrances as Priceline customers look for individuality. The top three brands racking up the most growth are Estée Lauder with classics such as White Linen and Beautiful, Jimmy Choo and Coach. Kate Spade Live Colourfully and Walk on Air debuted at Priceline in September to join the 700 fragrances already on offer.
Prestige Plans/ Staying On-Trend Priceline plans to keep up the momentum to court “beauty enthusiasts”, says Morton. “Our stores are fun and
Outstanding Loyalty Program/ 650-Strong Beauty Advisor Team Another pillar of Priceline’s success is the Sister Club loyalty program. We have 7 million members, says Morton, which is staggering considering Australia’s total population. “They are high value consumers who have a higher frequency of purchases and account for 50 per cent of non-dispensary sales. We are driving greater performance through the revamped rewards features to deepen loyalty with existing and new customers and investing more in personalised offers based on data and purchasing frequency. There is a wide variety of rewards from events, advice, gifting, special offers and more to fuel continued interest”. Priceline’s beauty advisors not only support growth through converting sales, they have also built up a formidable reputation as brand ambassadors. “We have 650 BAs across the national network.
Exclusives/ Male Grooming Destination Exclusives are high on Priceline’s radar as the beauty market at all price levels becomes fiercely competitive. “We have established wonderful partnerships to have the right brands in place, says Morton. “Earlier this year we debuted Andalou Naturals, America’s number one natural skincare brand. The Ordinary has become a major hit because of its high-tech products and affordable price points. Bondi Sands has not only become a leading tanning brand, its major SKUs are overall bestsellers”. Major cut-through has also been achieved in positioning Priceline as an accessible male grooming destination. Last year, the company launched a campaign encouraging women to buy grooming products for the men in their lives. The initiative has paid off, says Morton. “We have seen spectacular growth in men’s haircare and skincare as women have stepped up their buying for their husbands, partners and sons”.
Health Expert/Giving Back Priceline’s new store format, together with its digital strategy to facilitate better customer communication across channels and renewed emphasis on instore availability have kept the company’s growth plan on track. In 2015, it launched digital health stations and announced earlier in the year that a target of one million health checks had been reached across five physical parameters in 200 locations - height and weight for BMI, blood pressure, heart rate and body fat percentage. Customers have been very enthusiastic about checking their health when they are shopping for health and beauty products, adds Morton. “We stock over 1000 vitamins and supplements. The three brands with the most growth are: BioCeuticals (+87%) – (a practitioner brand), Swisse (+36%) and Blackmores (+21%). Priceline Pharmacy sells one Swisse vitamin product every 35 seconds. As the lines between health and beauty
INTERVIEW
have become playgrounds for a more experiential feel. We will be moving strongly into prestige because premium beauty accounts for 50 per cent of the market. In August, the Napoleon Perdis brand rolled out to 176 stores and will be available in over 240 stores by the end of October. There will be 60 products exclusive to Priceline in skincare and makeup to emphasise a clear point-ofdifference. Convenience-minded women seek out beauty in more places these days and we will be adding more upscale brands to the mix to prove that Priceline really knows how to develop prestige brands”. Priceline Pharmacy is keenly watching international retailers such as Ulta Beauty, the number one specialist beauty chain in the US, which has stormed the American beauty scene by carrying exclusive and more upscale brands than a drugstore in an environment that feels more accessible than department stores. We are constantly on the lookout for new trends, says Morton. “Customers approach buying beauty products as more of a treasure hunt these days and they are looking for a greater selection of niche, under-theradar brands which give them a sense of individuality. We keep up with the latest and greatest around the world through regular trips to Asia, Europe and the US. Even with changing shopping patterns, the right strategies and products can get people to spend on indulgences when they are enticing enough”.
They are brand agnostic and we provide constant training updates. In addition to enhancing the customer experience, they are a major reason Priceline attracts emerging brands. Their expertise really resonates with customers and we also have an online booking system for added convenience and to meet demand”.
blur because people are leading healthier lifestyles, ingestibles and health supplements will become an increasingly important category”. According to Roy Morgan Research, pharmacies have attracted more cosmetics customers than any other kind of store over the past decade. The percentage of beauty products sold in pharmacies has increased from 15.1 per cent to 19.1 per cent, one of the highest rates in the world. Nearly one in five women made their last cosmetics purchase in a pharmacy, reveals the researcher, and in the first six months of 2017, 840,000 Australian women made their last makeup purchase in a Priceline store. Giving back has become increasingly important in looking after customers on their life journey. Dementia Australia is a charity partner of the Priceline Sisterhood Foundation and Priceline Pharmacy is becoming a certified Dementia Friendly retailer. The company trained its pharmacists during September in how to make their stores more Dementia-Friendly and the changes will begin to roll out through October. “We are very focused on enhanced customer understanding and building on that capability in every aspect of their lives”, says Morton. 01. BEAUTY PRESCRIPTION LIVE PANEL: GABBY TULLY – NATIONAL MANAGER – PR & COMMUNICATIONS INTRODUCES FIVE ENTREPRENEUR DISCOVERY BRAND FOUNDERS: IRIS SMIT – QUICK FLICK, MANNY BARBAS – ALYA SKIN, KRISTIN ESS – KRISTIN ESS HAIR, BRIANNE WEST – ETHIQUE AND CHLOE MORELLO – FACE HALO
02. GABBY INTRODUCES TAMALIN MORTON WITH SUSIE BEARZI – BUYING MANAGER – BEAUTY AND JUSTIN WITHERS – STATE MANAGER, QLD AND PRICELINE PHARMACY STORE OWNER IN VIC
01.
01.
ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |41
Sirens of Scent Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day. Does the price point of fragrance have anything to do with the pleasing scent that evokes a memory, an emotion and even a bodily reaction? Let’s take a look at three iconic fragrances, whose heritage might surprise you – and all quiet high achievers across pharmacy.
42| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
esprit Magazine promotion
H
ow can a brand continue to perform decade after decade on pharmacy shelves in the Australian market? With 86 years in the retail market it’s even outliving its loyal followers! Frostbland is the distributor of these three iconic fragrances: TABU, Tweed and Panache, which year after year have noteworthy market share and proven longevity. The distribution avenue for all three is group pharmacy and independent pharmacy. These three brands have become lifestyle fragrances priced to be affordable, yet with a history of prestige. Understanding the retail scope and where your brand is best placed can be tricky territory. It all depends on the life cycle of your brand and navigating this challenging formula is something buyers and brands struggle with on a daily basis: from department store to pharmacy or pharmacy to FMCG. Brand placement can change to suit the times and evolution of the category and being categorised as ‘lifestyle’ from a former ‘prestige’ categorisation does not mean your brand is not of the same quality as when it entered the market decades ago. Tabu is a brand whose consumers are loyal, forming a bond with Tabu that lasts a lifetime. Launched in 1932 – Tabu is still recognised by perfumers around the globe as one of the world’s truly great fragrances. Tabu was first advertised in 1941 in Vogue & Harper’s Bazaar. It was positioned in high profile magazines with an affluent audience. Its heritage, loyalty and unique scent cements Tabu in history. “Tabu stirs emotions, as do other perfumes with a dominant patchouli/carnation harmony; Youth Dew (1953) and Opium (1977)” - Perfume Legends (pg 77). It’s this patchouli explosion that is so addictively bewitching. Prestige created from lifestyle. Tabu is the affordable scent customers have known and loved for 86 years.
Christmas
wrapped up with Tabu Tabu offers a variety of Gift Sets for Christmas. They represent true value for money, with price points to suit every pocket. Tabu 100ml Classic 4 Piece Gift Set $29.95 RRP (valued at $84.83). Contains Classic EDT Spray 100ml, Perfumed Talcum Powder 100g, Perfumed Soap 100g, Perfumed Body Spray 75g. Tabu 100ml Classic EDT Spray Collector’s Edition Gift - $19.95 RRP (valued at $59.90). Tabu 15ml Gift Spray - $9.95 RRP (valued at $12.95). Tabu 15ml 3 Piece Gift Set - $19.95 RRP (valued at $24.93). Contains Tabu Cologne Spray 15ml, Tabu Facial Cleansing Soap 100g, Tabu Hand and Body Lotion 100g.
Exotic, provocative and ultra-lingering, “Tabu is a heady, oriental blend of flowers, spices and woods.”- by Dana
“How does one define the appeal of a perfume, so audacious, so potent, that fifty years after its birth it still turns its admirers into addicts?”
Tabu Notes HEAD NOTES
Bergamot, Orange Blossom, Basil (fresh spicy)
The initial smell you notice upon application. HEART NOTES
Carnation, Oriental Rose, Jasmine, Clover (Spicy Flowery)
The heart of the fragrance and its identity. SOUL NOTES
Patchouli, Amber, Musk, Oakmoss Vanilla (Rich Oriental)
The warmth of the fragrance that lingers the longest.
BECOME A STOCKIST
Contact Frostbland Call: +61 (2) 8709 8800 Wholesale/Sales Enquiries email: customerservice@frostbland.com.au
PERFUME LEGENDS BOOKS BY MICHAEL EDWARDS – PAGE 78 ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |43
Scents
of English heritage Tweed is one of the oldest English fine fragrances, launched in 1924, in the “Flapper” era of The Charleston and Jazz music. It soon became an important fashion trend owing to the influence of motion pictures and famous female movie stars wearing this alluring chypre perfume. Tweed has an elegant and sophisticated style along with a distinctive and classic English look. With its own exclusively designed bottle, it makes a beautiful accessory to adorn an elegant lady’s dressing table or a young woman’s bathroom shelf. Today Tweed is proud to remain amongst the UK’s best-known fragrances with a long history and tradition.
01.
Tweed Notes A delightfully warm rich chypre style fragrance with green top notes and deep woody base.
The ultimate in style and sophistication… HEAD NOTES
Bergamot, Aldehydes, Lavender, Geranium, Galbanum, IBQ (Fresh, Green)
The initial smell you notice upon application. HEART NOTES
Narcisse, Carnation, Jasmine (floral)
The heart of the fragrance and its identity. SOUL NOTES
Vetiver, Patchouli, Labdannum, Muse (Woody, Musky)
The warmth of the fragrance that lingers the longest. 03. 02.
Product Range 01. TWEED PDT SPRAY 100ML - $29.95 RRP 02. TWEED 75ML BODY SPRAY - $6.95 RRP 03. TWEED 75ML EDT CHRISTMAS GIFT SET - $24.95 RRP. CONTAINS 75ML EDT, HAND CREAM 75ML, SOAP 50G, CANDLE 60G, 2 X BATH BOMBS 20G.
04. TWEED JUMBO TALC 200G - $17.95 RRP 04.
COMPETITIVELY PRICED ALL YEAR-ROUND TWEED MAKES THE IDEAL GIFT OR LUXURIOUS SELF-INDULGENT TREAT.
44| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
BECOME A STOCKIST
Contact Frostbland Call: +61 (2) 8709 8800 Wholesale/Sales Enquiries email: customerservice@frostbland.com.au
The ultimate in style... A timeless attractive fragrance with a blend of light floral musk notes. Deep mossy and woody with a melange of delightful spices, perfectly blended with ylang-ylang, jasmine, rose and refreshing citrus notes. Panache was launched in 1979 and is one of the UK’s best known fragrances and is as popular today as it was, almost 40 years on shelf. Panache is a timeless, attractive fragrance made up of Floral, Aldehydic and Musk notes used in perfumery to especially appeal to the young at heart…and those looking for a sensual, stylish and floral fragrance. The fragrance has a loyal consumer base around the world, especially in UK, Ireland and Australia. The heritage and the uniqueness of this fragrance have continued the success and growth of the brand.
01.
Panache Notes HEAD NOTES
Aldehydic, Bergamot, Orange
The initial smell you notice upon application. HEART NOTES
Jasmine, Muguet, Rose
The heart of the fragrance and its identity SOUL NOTES
Oakmoss, Cedarwood, Mask
The warmth of the fragrance that lingers the longest.
03. 02.
Product Range 01. PANACHE EDP SPRAY 100ML - $29.95 RRP 02. PANACHE 75ML BODY SPRAY - $6.95 RRP 03. PANACHE 75ML EDT CHRISTMAS GIFT SET - $24.95 RRP. CONTAINS 75ML EDT, HAND CREAM 75ML, SOAP 50G, CANDLE 60G, 2 X BATH BOMBS 20G.
04. PANACHE JUMBO TALC 200G - $17.95 RRP 04.
COMPETITIVELY PRICED ALL YEAR-ROUND PANACHE MAKES A LOVELY GIFT OR LUXURIOUS SELF-INDULGENCE.
BECOME A STOCKIST
Contact Frostbland Call: +61 (2) 8709 8800 Wholesale/Sales Enquiries email: customerservice@frostbland.com.au
ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |45
Natural THRILLERS
VIDA GLOW RIDES THE INNER BEAUTY SUPPLEMENT BOOM
by Elisabeth King Eat and drink your way younger is an irresistible promise. Nutraceuticals, aka ingestible beauty and health supplements, are no longer a fad for the few and have become a routine staple worldwide. According to Transparency Market Research, global sales of collagen supplements alone are expected to reach US$9.3 billion by 2023. The inner beauty category isn’t new, but more and more consumers are convinced that the insideoutside approach really works. Outer beauty reflects overall health and there are four major drivers turbo-charging the nutraceutical market globally and in Australia. As people live longer, they want to age well and prevent illness. Proven active ingredients such as collagen are naturally-sourced and the increased demand for natural and organic products is also boosting the buzz about well-being supplements. Consumers are also more educated about balanced nutrition and the fortification of skin, hair and nails has become a cornerstone of the nutraceutical market. New research from international researcher Mintel reveals that younger women in particular are on the hunt for functional supplements that support their demanding and fast-paced lifestyles and regard them as a linchpin of their beauty routines.
LIFE-CHANGING DISCOVERY/ PROVEN RESULTS
The roots of foods and ingredients for beauty benefits stretch back millennia, especially in Asia. Globalisation has helped import ingredients and practices from trend-setting countries such as Korea and Japan into the Western beauty and well-being mainstream at a dizzying pace. Collagen supplements are red-hot right now but the Japanese have known for centuries that they replenish and replace natural collagen in the body which decreases with age, says Anna Lahey, CoFounder of Vida Glow, one of Australia’s most successful beauty supplement companies. “These supplements aren’t just about vanity in Japan, they are considered beneficial in skin repair, help hair and nails to grow and improve joint health. The Japanese also know that it’s best to begin earlier to help prevent and delay the signs of ageing”. The word collagen comes from two Greek terms: kola meaning glue and gen meaning producing. It’s the second largest substance in the human body after water and is the building block protein that keeps skin firm and resilient. The body’s natural collagen production not only decreases with age, the process is also accelerated by lifestyle factors such as stress, sun damage, poor diet and pollution. A former sales executive working in the licensing industry with such major companies as Disney and the AFL, Lahey had always struggled with her hair, skin and nails, relying on hair extensions and acrylic nails from a young age. But a trip to Japan to visit a friend became a life-changing journey. “I quickly noticed that Japanese women had amazing complexions and also how widely available collagen supplements were, from drinks at the gym to supermarkets. I had always thought
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of collagen as an injectable and I spoke to a local pharmacist about the phenomenon. She was in her 60s and had flawless skin. She explained that because collagen was so readily absorbed, Japanese women strongly believed that oral supplements counter-acted the loss of collagen with age”. HERO INGREDIENT/ IN-DEPTH RESEARCH/ UNRIVALLED BIOAVAILABITY
Lahey wasn’t an instant convert but she bought some collagen to take home as she was suffering from hair fallout at the time. “I started with three servings a day - 9g in total - and within three weeks there was a dramatic decrease in hair loss. My nails became less brittle and stronger and my skin became clearer and more plump-looking. I was hooked”. With an eye to starting a family, Lahey had been thinking of starting her own business. “I was considering several propositions but I decided to undertake in-depth research on the benefits of collagen supplements. Not only did I discover a wealth of science-backed studies confirming its importance in strengthening the hair, skin and nails. There is also a large body of evidence that collagen helps with joint pain and healthy muscle, tendon and ligament strength”. But even though the nutraceutical market is rapidly expanding, consumers are looking for quality, evidence-based products. Key ingredients, simple branding and effective communication on how a supplement performs are critical to a brand’s success. Lahey has a Brazilian heritage and chose the name - Vida - which is the Portuguese word for life - coupled with Glow, when she launched her company in 2014.
esprit Magazine promotion
Our marine collagen also triggers the HAS2 receptors in the dermis responsible for the production of hyaluronic acid, one of the most widely used hydrating ingredients in skincare, to raise the natural hydration of the skin by 91 per cent and fight other natural signs of ageing. We use only natural marine collagen derived from the scales of fish, she adds. “It is sourced from ethically and ecologically sustainable practices and comes in highly bio-available powder form for maximum efficacy. Success was rapid and word spread quickly that Vida Glow really lived up to its promises. Testimonials started flooding in as women experienced the same impressive results Lahey had enjoyed. There’s a lot of wannabes on the market, she says, but our marine collagen has achieved such strong cut-through because it is a hydrolysed collagen peptide powder, a process which breaks down the amino acid chains into smaller amounts. That means it has a significant absorption rate above 90 per cent, by contrast to pills and tablets which average 20 to 30 per cent absorption.
Once ingested, it’s distributed by the bloodstream to the deeper layers of the skin to stimulate fibroblast production to increase the body’s natural production of collagen, adds Lahey. “Our marine collagen also triggers the HAS2 receptors in the dermis responsible for the production of hyaluronic acid, one of the most widely used hydrating ingredients in skincare, to raise the natural hydration of the skin by 91 per cent and fight other natural signs of ageing”. FAST GLOBAL TRACTION/ STRONG DISTRIBUTION/ CROSSGENERATIONAL APPEAL
Lahey’s belief and evidence that the brand had launched a product that was head and shoulders above its competitors, prompted the launch of Vida Glow online internationally from day one to major markets in North America, Europe and Asia. “Today, the brand is available online in 100 countries and we
have strong distribution in 50 markets. We entered Myer stores in 2017 and launch in David Jones this October. The Australian market is very strong and we are also stocked by leading online retailers such as RY.com.au and Nourished Life, Australia’s leading site for natural health and beauty products”. The concept “you are what you eat” is deeply ingrained in Chinese culture. According to TaoBao, China’s largest online retail platform, the fastest-growing nutraceutical products in the Chinese market are powders and drinks with major beauty claims. A report from leading global consultancy firm, Roland Berger, predicts that China’s nutraceutical market will reach US$26.8 billion by 2020. “Our sales in China are strong and we are also making major headway in rapidly expanding markets like the Middle East and other Asian Markets”, adds Lahey. Differentiation has been top-of-mind for Vida Glow since the early days. In 2015, the brand launched its first beauty blend. The original marine collagen has a neutral taste, but to cater to all tastes pineapple, blueberry, peach and mango versions were added. The Australian functional beverages market is now worth $1.3 billion a year, reports IBISWorld, and Vida Glow offers Collagen H20, two collagen-rich drinks flavoured with Blueberry & Acai and Lime and Mint. The appeal of Vida Glow crosses generation and gender lines. Fashion-forward, social media savvy Millennials aged 18 to 32 are a core market because of their interest in natural beauty and the athleisure market and want to ensure their hair, skin and nails are in the best condition, says Lahey. “New mothers suffering from post-partum hair loss and hormonal skin changes have become very strong brand ambassadors because they are looking for 100 per cent natural products when they are breastfeeding”. Health-conscious women up to the age of 45 also represent a solid percentage of repeat customers. “Many are high income earners and businesswomen and are seeking antiageing products which are non-GMO and contain no artificial ingredients or sugars”, says Lahey. Vida Glow also offers a range of Beauty Powders that are Australian Certified
Organic and vegan. “Young professional men interested in working out and improving their health are also turning to collagen supplements. As are women in their 50s and 60s who want to look great for their age and maintain joint and bone health”. It’s not just the inspiring results that have made Vida Glow such a success in Australia and worldwide. Hydrating skin from within, rejuvenating hair growth and saying goodbye to weak, brittle nails has never been so quick and easy. Depending on their needs, people can take one to three sachets a day, says Lahey. “Heat stable and fast-dissolving, just mix with your favourite liquids, including coffee, tea, water, juice, smoothies and more. I have never seen anything work so well for so many types of people such as collagen. No wonder, it’s become the “It” ingredient of the nutraceutical category”.
Want to talk business and supply Vida Glow to your customers? Contact hello@vidaglow.com Beauty media enquires contact clare@vidaglow.com www.vidaglow.com
Sheer power { BY ELISABETH KING
The days are long gone when SPF numbers were the be-all-and-end-all of suncare. The global sun protection market is valued at $13.7 billion and much of the growth is being propelled by unique formulas, extra benefits and smaller, more premium brands. Invisible Zinc, Australia’s number one mineral sunscreen brand*, has accelerated its widely recognised expertise in aesthetics, to launch a landmark new addition to its bestselling suncare collection.
Invisible Zinc Sheer Defence Tinted Moisturiser SPF 50 was three years in development and delivers a high SPF in an elegant, almost weightless texture, says Elika Compton, Brand Manager at iNova Pharmaceuticals. “Sunscreens with skinenhancing ingredients and natural/mineral based SKUs have grown considerably as consumers look for high performing products that don’t feel like traditional sunscreens”.
STRONG GROWTH IN FACIAL SUNCARE/RIDING THE NATURAL WAVE
More and more Australians are taking sun care seriously and are applying higher levels of SPF when they are outdoors for even limited periods of time and incorporating sunscreens into their daily beauty routines. “Facial sunscreens have experienced 24 per cent growth over the past year and the zinc segment has also seen double digit growth of 18 per cent”*, adds Compton. “Consumers of all ages are leading more active lifestyles and there’s an increasing demand for sunscreen with SPF 50, leading to market growth of 10 per cent”*. Zinc has long been used for its protective properties - Sir Edmund Hillary wore zinc oxide when he conquered Mount Everest. But over the past 15 years, Invisible Zinc has achieved cult status because the brand uses a world-patented zinc oxide that has been milled down so that it is invisible to the naked eye. A 100 per cent physical barrier of naturally derived zinc oxide that forms a “second skin” that acts as a shield
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to protect against UVA and UVB radiation, pollution, moisture loss and wind burn. “All of our products have been formulated under Australian medical grade standards to combat even the harshest climactic conditions”, adds Compton. BENEFITS OF PHYSICAL SUNSCREENS
The ingredient deck and label have become critical to sun product selection, especially among consumers who are concerned about certain ingredients and too many chemicals being used in a formulation. There’s still a need for education on the pros and cons of physical versus chemical sunscreens, says Compton, but an increasing number of consumers are choosing physical sunscreens to limit their exposure to chemicals and also because hero ingredients such as Invisible Zinc’s core active zinc oxide are naturally sourced. Physical sunscreens have many benefits beyond free-from and natural claims. They sit on top of the skin to deflect UVA and UVB rays and provide instant protection with no waiting time. They don’t cause stinging reactions which make them a superior choice for sensitive skin and anyone who suffers fromreactive skin conditions. Non-comedogenic, physical sunscreens are preferable for use on blemish-prone skin. An extended shelf life and ability to last longer in direct sunlight are further drivers of growth as consumers increasingly view sun protection as a way to prevent premature ageing from sun exposure.
esprit Magazine promotion
Although efficacious, some of the active ingredients in chemical sunscreens have been linked to relatively high incidence of skin irritation. Chemical sunscreens may also take up to 15 minutes following application to create a protective film. INNOVATIVE FORMULA/ PREMIUMISATION
Invisible Zinc has always created effective sun protection with added benefits. But the brand has dug deeper to create Invisible Zinc Sheer Defence Tinted Moisturiser SPF50, which meets all the sunscreen characteristics today’s consumers are looking for in an innovative formula designed to motivate the use of a sunscreen as a daily habit. Our main point-of-difference is that we are a physical sunscreen brand, says Compton, but consumers also want more moisturising sunscreens and something they can wear while they are out for a cup of coffee without looking made up. “Younger consumers are also on the hunt for more premium products with less ingredients which have been dermatologically tested. They want a sunscreen that is invisible under makeup and never looks greasy or shiny”.
The two shades of Invisible Zinc Tinted Daywear have long been the brand’s number one and number two bestsellers, enjoying pharmacy sales in excess of $1.1 million*. The product has a strong and loyal customer base because it offers thicker coverage and a dewy finish, says Compton. “But the new Sheer Defence Tinted Moisturiser has a higher SPF of 50 instead of SPF30 and tilts at younger consumers who want a matte finish and increased zinc oxide protection of 27 per cent versus the 18 per cent of Tinted Daywear. The elegant, Australian-made formula is very moisturising and rubs in well.
There are three shades - light, medium and untinted - to widen the product’s appeal to consumers with darker skin tones. Noncomedogenic, fragrance and paraben-free, Sheer Defence doesn’t clog pores and is waterresistant for up to two hours for an even more sun-safe lifestyle”. STRONG LAUNCH STRATEGY
The dynamic duo of the best-selling Tinted Daywear and the new Sheer Defence covers all customer bases, says Compton, from women aged 30-plus who are more interested in anti-ageing benefits and adding radiance to their complexions to younger women and teens who want to look naturally flawless as they hydrate their skin and enjoy powerful sun protection. “We have premiumised the packaging of Sheer Defence with silver foil to make it stand out from the shelves and make the product an attractive item to stow in a handbag or desk”.
Invisible Zinc Unveils Smarter, Faster, Lighter Sun Protection To Attract A New Market
Invisible Zinc has also created a strong launch support strategy to assist retailers. Pia Miller, the well-known model, actress and TV presenter, has been tapped as the product ambassador. She is 34 years old and has cross-generational appeal in both the beauty and health categories, says Compton. Miller fronts the merchandising and point-of-sale materials and new counter units with full-size testers which debuted on October 1st. Target sampling adds another in-store incentive. “Our media company has engaged with short and long lead media and the target for the launch was one million social coverage reach to attract a new audience for the brand and appeal to exisiting loyalists”, notes Compton. *Aztec Scan Data MAT 10.06.18 Always read the label. Use only as directed. BECOME A STOCKIST
Pharmacy Retailer enquiries, please call Customer Service on 1800 630 056.
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RED
PAINTING the TOWN
F O R C A N C E R PAT I E N T S A C R O S S A U S T R A L I A
Over 500 of the cosmetic industry’s most generous came together on Friday the 31st August at Sydney’s ICC for the annual Dream Ball, in support of Look Good Feel Better. Guests painted the town red as they were entertained by Casey Donovan and DJ duo Discovery while the charity’s Patron, Kerri-Anne Kennerly once again worked her magic as MC for the evening. The annual Dream Ball event raises vital funds that allow Look Good Feel Better to provide confidence building workshops to cancer patients around the country. As a result of this year’s evening, a record 152 workshops will be fully funded for the next twelve months, benefitting over 1,500 cancer patients in need of the charity’s assistance. Carol Kavurma, General Manager of Look Good Feel Better thanked guests, saying: “Each year we come together for this incredible evening, but more importantly, for a cause that is so close to us all. Our workshops have such an incredible and tangible impact on thousands of cancer patients around the country, and on behalf of all of those who benefit from your generosity, we thank you.” Christina, a past participant of the program, spoke on the night. Of her experience she said: “The challenge of managing the physical side effects of treatment are 100 times better when you aren’t trying to figure it out on your own. How to properly draw on eyebrows and put colour back in my cheeks was key for me. I was able to just let go of all the stresses that cancer causes due to physical changes, and to be looked after for those two and a half hours - the whole workshop was stress-free and fun.” The charity relies heavily on the support of the cosmetic industry to sustain its existence and thanks those who were at Dream Ball or donated prizes for the evening, as well as those who support throughout the year through stock donations, services in kind and by volunteering. For 28 years the Look Good Feel Better program has been helping cancer patients learn how to deal with significant changes on the outside, while more profoundly effecting real change on the inside and, with your support, can continue to do so well into the future.
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01. LYNETTE PHILLIPS AND HER TEAM AT MAX MEDIA LABS 02. FIONA WINDSOR – INDUSTRY CONSULTANT WITH (L-R) BEIERSDORF’S GREG WALLIS, CLYNTON BARTHOLOMEUSZ AND ANDREW CAVALLARO
03. ESTÉE LAUDER COMPANIES’ TERRY LITTLE, EDITH MAGERSTEIN AND JOHN KOPPL
04. KAITLIN RADY (CENTRE) WITH THE REVLON TEAM 05. THE NUDE BY NATURE TEAM 06. URI FERSTER – FROSTBLAND, KERRI-ANNE KENNERLY – LGFB PATRON WITH ROBYN AND GAVIN BLACKBURN (FORMERLY COTY)
07. DIOR’S SARAH MARTIN AND ETHAN TANG 08. FRAGRANCES OF THE WORLD’S MICHAEL EDWARDS AND MARGARET KHOURY, JACQUI VARGHA – FRAGRANCES & BEAUTY CLARINS WITH NICCI HERRERA – ESPRIT MAGAZINE AND PETER PLAYFORD – PUIG
09. BRONWYN CAPANNA – ACCORD AND ANDREA FERRARI – ESPRIT MAGAZINE 10. ESPRIT’S NICCI AND ANDREA WITH ANGELA SHEPHERD – MALOUF/RAMSAY 11. NICCI AND ANDREA WITH DAVID JONES’ RACHEL DUFFY-PACKER AND DAVE THOMAS 12. FIONA WINDSOR WITH OLIVIER DUVILLARD – INDUSTRY CONSULTANT
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COSMETIC
&PERSONAL CARE conference Brought to you by
2018 SYDNEY
Thursday 6 December 2018 PARKROYAL, Darling Harbour An exciting programme of international and national speakers is being developed for the Conference. We are pleased to announce the following speakers have confirmed their attendance:
John Chave
- Director-General Cosmetics Europe
The state of the global Cosmetic and Personal Care Industry – where we are now and where we are likely to be in 2020
Lisa Powers
Sharon Kwek Si Ling
Scanning the horizon to identify emerging issues
Moving forward – the influence of mega trends on cosmetics and personal care
- Executive Vice President, Public Affairs & Communications, US Personal Care Products Council
This is an opportunity to hear from leading companies on the strategies they have adopted to future proof their brands. You will learn what companies are doing to meet consumer expectations around such issues as plastic waste management, sustainability and ethical sourcing.
- Senior Innovation and Insights Analyst, Beauty and Personal Care, Mintel
We are pleased to acknowledge our sponsors: SILVER
Additional side events to the Accord Conference will be hosted, including an exclusive briefing on Wednesday 5th December on emerging international regulatory and trade issues presented by international experts. This will be followed by the Cosmetic Industry Leaders’ Dinner. On Friday 7 December Accord will run a training course at the PARKROYAL on Regulatory Basics: an introduction to the regulations impacting the cosmetic and personal care sector – a must for anyone new to the industry.
BRONZE
For more information contact Stephanie Hollands at Accord on 02 9281 2322 or shollands@accord.asn.au
Future proofing our industry The cosmetic and personal care sector taking control
If you are interested in sponsorship opportunities or exhibiting at the Cosmetic & Personal Care Conference 2018 please contact Stephanie Hollands, Accord’s Membership Services Officer on shollands@accord.asn.au
AN ANCIENT FRUIT STILL BEARING ITS GIFTS...
AN ALL AUSTRALIAN COMPANY ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |57
Olives WHY WE LOVE
The conscious consumers, ever-growing in their masses, are non-negotiable on natural, vegan, animal cruelty-free and environmentally friendly. And they want their skincare to be made of ingredients they recognise the name of, and preferably found on the land and in the kitchen. Olives sit very prettily in the mix for this burgeoning customer base.
OLIVE OIL – NATURAL BEAUTY THROUGHOUT HISTORY
Derived from the benefits of one of the most celebrated fruits of all time, the Olive Oil Skincare Company’s 100% extra virgin olive oil is sourced and pressed from the olive groves in the warm central western climate of NSW.
Olive Oil has been used for thousands of years. From being a gift from the Greek Gods to the people, to Cleopatra using olive oil as a face moisturiser, cleanser and even an antibacterial agent. The Olive Oil Skincare company has created a range that is accessible to adults, teens and babies with all skin types, male or female.
Harvesting is a process that can take up to three months to complete depending on the weather and the ripening of the olives. It is a very busy time for the harvesters at the all-Australian olive groves that produce the “Liquid Gold” used to create the Nourishing Olive Oil Skincare range. The rewards are endless when the results of the care and attention that has been invested in the groves for the past year, are ready for picking.
Our product, grown on Australian soil, uses the highest quality ancient ingredient, combined with modern science and delicate hands to produce a product that is completely natural. Products that support the health and condition of your hair and skin. Naturally nourishing.
Once collected from the grove the olive fruit is carefully selected and taken back to the processing facility for washing and crushing. Once processed, the ‘Liquid Gold’ is pumped immediately into large basins for settling, blending, and storage. This quality Extra Virgin Olive Oil forms the base of all our natural skin and hair care products.
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The Olive groves are shaken in order to remove and collect the fruit. This method does not damage the trees and is the most effective way to manage the harvest.
The Olive Oil that is selected for use in our beautiful products is of the highest quality; good enough to eat...literally.
esprit Magazine promotion
FAQs
Q
All our products contain our Extra Virgin Olive Oil and are 100% natural. They are gentle cleansers and moisturisers that nourish the skin and improve skin resilience. Our products are all formulated and made in Australia, using only ingredients from a sustainable resource.
WE MAKE HAND CRAFTED EXTRA VIRGIN OLIVE OIL SOAPS
Q
At our Sydney metropolitan warehouse, we make our nourishing cold pressed soaps. Using our unique formula and traditional cold process soap making method, our popular hard bar soaps are hand crafted and take a full 12 weeks to create. Our pure, unscented soap is 100% Extra Virgin Olive Oil, and forms the basis for our full range of soaps that contain either essential oils or a botanical component.As an example, our goats’ milk soap is 70% Extra Virgin Olive Oil and 30% goats’ milk. With olive oil as a base, our hard bar soaps can last up to two or three times longer than other commercial soaps.
INTRODUCING ZETOX The detoxifying & antioxidant-rich formulas in ZETOX form an invisible shield between your skin and the air’s smog and debris to prevent premature signs of ageing caused by pollution. Our ZETOX range teams the regenerating properties of olive oil with the detoxifying and brightening power of Zeolite, a naturally occurring mineral which helps draw out chemicals, toxin and impurities from the skin leaving it brighter and purified. Zeolite with its unique honeycomb structure, this rare Australian volcanic mineral, has been scientifically proven to attract, bind and capture pollutants and purify the skin.
WHAT MAKES OUR PRODUCTS SO SPECIAL?
OUR PURE SOOTHING BALM Our Original Soothing Balm is 100% natural with absolutely no additives or preservatives. It is ideal for the nourishment of dry and irritated skin, whilst it can also be applied to bites, rashes, burns and stings. It soothes and calms the skin whilst it deeply hydrates and restores. In addition to our Original Soothing Balm, we have created two scented balms Lemon Scented Tea Tree and Blue Mallee Eucalyptus. Both balms are vibrant and richly scented with the essential oils of these two Australian natives and can be used to soothe and revive.
DO OUR PRODUCTS CONTAIN ANY ‘NASTIES’?
No! Our product range is free from sodium laurel sulphate, palm oil, petrochemicals, parabens, additives or preservatives of any kind. Our products are cruelty free, vegan and are not tested on animals.
Q
WHY OLIVE OIL SKINCARE FOR BABY?
Being in the skincare business we know that not all skin is the same! Particularly baby skin. It is soft, untouched, and sensitive. So, what better way to nourish pristine, flawless skin than with a 100% natural range of pure products.
Q
WON’T OLIVE OIL MAKE ME LOOK AND FEEL GREASY?
Logically speaking, it would make sense that when you add oils to your skin, your skin would become oily. But taking a closer look at the biology of your skin, you may be surprised to find that the right kinds of oils, natural oils, can actually assist in having less oily skin. The trick is to use the right types of oils and natural cleansers to create the balance Mother Nature intended us to have. Olive oil is perfect for this. Olive oil has antioxidants and natural acids that work in harmony with your skin to strengthen its natural barrier. It contains a combination of sebum (the natural oils in your skin) and micro-flora (a healthy bacteria). Together these mirror the balance in your skin. When you apply olive oil-based products to your face, the oils absorb quickly. Instead of sitting on top of your skin, as many chemicalbased moisturizers do, the nutrients are in your skin giving you the supple, radiant look you want.
CONTACT US TODAY! Tracy Schembri | National Sales Manager | Olive Oil Skincare Company M+ 61 447 888 077 | tracy@oliveoilskincare.com.au | www.oliveoilskincare.com.au ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |59
BUSINESS
Beauty esprit’s collection of industry experts and leaders share their thoughts on proven tactics and strategies to build your business.
AUSSIE MADE BRAND BUILDING G E T T I N G I N TO R E TA I L INFLUENCER MARKETING FINANCE FOCUS
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BUSINESS
Jodie Phillips CHEMCORP INTERNATIONAL
Jodie Phillips chatted with esprit for the July issue on her family’s business, the evolution of Chemcorp International and about the manufacturing and distribution expertise across professional and consumer beauty, health and wellness brands, which enticed us to hear more from this all-Aussie, savvy, young, family business woman. Here, Jodie shares her approach to taking the key leadership role when her father, John, took a step back last year
I was John’s (my Dad) PA for ten years and we shared an office. I guess during this time, I was internally learning, and he was grooming me, by example, without either of us even realising it. I started working with the company back in my early teenage years, and over the years I’ve worked in every department of the company at some point. It wasn’t until three years or so ago, once my babies were getting a little older, that I felt I was ready to take on more. I’ve been in the role of General Manager for 12 months now, and I have never felt more comfortable in any other role. I really feel like I have found my place, and am loving putting my own touch on the business. We have a new mission statement with a focus on inspiring beauty, inside and out, which I want to see led from an internal culture of work/life balance. WITH JOHN’S LEGACY AND A COMPANY RENOWNED FOR ITS STAFF RETENTION, HOW DID YOU ENGAGE THE TEAM AND EARN THEIR TRUST?
I just decided to be myself, and to be transparent. I love my dad and I just want to make him proud, so to me failure is simply not an option. Honesty and loyalty are the traits I consider as non-negotiable and thus, the most important. That’s what I look for in my staff and they deserve the same of me. I encourage them to speak up and share with me their vision and passion. I have a senior management team and together we create the vision for the company. It’s OUR goal, but MY head is on the chopping block if the P&L isn’t as attractive. (Joke!) The starting point for this was the creation of our company vision and mission statement with a focus on inspiring beauty inside and out, along with a healthy work and life balance. Staff retention has been a strong point for Chemcorp and I wanted to build on that. It was important to shake things up a little, but do it in such a way that those employees who have been with us 10 years+ were part of the change. I saw fresh opportunities and I also believe in giving people a go. I am definitely one to try new things.
An example of this was our Export business which was/ is a focus for me. There was passion and expertise from certain employees with the same goals, so after shuffling a few roles around, these team members are now in place and the ones who will drive and achieve those goals. I really believe in hiring from within, allowing anyone to apply for any role in which they can grow and develop. Life experience and perseverance are qualities that resonate with me. Both my husband and I have grown up within family businesses and we treat our employees as extended family – we want to support and nurture them. If you start in a warehouse (like the teenage me) that doesn’t mean you have to stay there. I encourage growth and want to develop our staff. If they show interest in any particular discipline or department I will invest in them. WHAT CHALLENGES HAVE PARTICULARLY TESTED YOU?
Aussie made
HOW DID YOU MENTALLY PREPARE YOURSELF?
To take on a business that I am accountable for I needed DATA DATA DATA… how can I get the actual DATA? I need a spreadsheet that I can see where the business is at any time. I felt the reporting process needed to be updated, and this is a focus I have been working on. John is the founder of Chemcorp and ran the company for decades. He knew his numbers almost intrinsically and really was only accountable to himself. I need to understand the bottom line and present this to the board. It’s challenging to implement a new system without affecting the old. But we’ve gotten there and it is something I am very proud of. WHAT NEXT FOR CHEMCORP?
John has such a great eye for new and up and coming brands. We have several new brands launching for 2019 that are going to disrupt the retail landscape. We have recruited new roles to grow and develop the existing business. And of course, our new Export Division can’t wait to share our iconic Australian brands with the world!
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JUDY DEUCHAR'S
PERSONAL BRANDING AND THE ‘FLUFF AND PUFF’
I’m writing this up on a plane trip to India en route to Mumbai, Jaipur and then Hong Kong - meeting with blue chip Gemstone and Beauty brands - and I was struck by my thoughts this morning whilst packing for my trip - the various considerations I was making as I would have two different audiences this trip: the traditional diamond and gemstone industry as well as the premium, fast changing world of beauty. How would this impact on what I packed?
I put in my better jewellery and practical business clothes in muted tones thinking of necklines and CEOs of diamond cutting factories, knowing I would be trying on jewellery pieces. I then packed high heel shoes, my contour palette, GHDs and brighter, flared-sleeve tops for my beauty meetings. It got me thinking about our personal branding and how key this is in negotiation and brand building. By no means, a master of this and if you know me, you’ll know I’m always an advocate to let the real you shine through - yet it struck me as to what great advice this was from one of my first managers I ever worked with in retail. The importance of personal branding - together with ‘don’t ever walk around the office without a pen and paper in your hand’ mantra, both are now second nature. Ensuring that in all situations you make those you meet feel at ease. It places you on neutral ground. The art of the effect of personal branding seems to be a little lost nowadays. My job means I frequently get to see and learn about some incredible brands with wonderful unique stories. Brands which I feel really stand out and have such an incredible opportunity for making a mark in the retail environment, evoke customer excitement and have great potential for profit – yet the presenter/account manager of the brand, had a whole other ‘personal’ brand going on whilst ‘talking’ or presenting the brand. I was fortunate enough to be invited to Cosmoprof in Las Vegas this past July to spend a few days judging and mentoring some new indie brands from all over the globe. I managed to see over 70 new brands in four days, listening to the owners of these brands tell their story as well as share their passion for their products. It was humbling and exciting. It was also frustrating. With all the new on-trend beauty brands focusing on ‘ALL’ natural, Vegan, Bee, Hemp and hair perm styling trends, I saw so many brands and yet those that have stuck with me six weeks later are those who ‘owned it’, lived it and breathed it. A wonderful brand from Hawaii, using natural preservative free ingredients; a High-End PR agency couple from Israel whose families have owned bee farms for generations and wanted to live a different life in California, give up the trendy wire frame glasses and Botox treatments for ageing gracefully, naturally, using bee by products, through to a new NZ Skincare line, using New Zealand natural fauna and flora, created by a Harvard trained doctor from Auckland who loves hiking and the outdoors. The way they each dressed, spoke and presented themselves, really rang true to their brands. You could see they lived and breathed it - they owned it. Is that the same for you and your brand? Or the brand you are representing?
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Your brand presence – the fluff and puff
Your ‘presence’ is a great buzz phrase right now, which includes your social footprint. How are you communicating on social media, in print, in PR press releases? HERE ARE SOME EASY WAYS TO GET NOTICED - IN THE RIGHT (AND OFTEN COST EFFECTIVE) WAY:
Top tips
SOME TOP TIPS FOR MANAGING YOUR PERSONAL BRAND, YOUR BEAUTY BRAND AND ENSURING YOU GET THE ATTENTION YOU HAVE WORKED HARD TO ACHIEVE:
1
Dress brand appropriate - don’t arrive in jeans if you are selling a serious skincare line. I’m not suggesting you have to only wear high heel shoes (if you’re a lady), or that tights are a pre requisite - although you would be surprised how many beauty companies have this written into their employee guidelines still.
2 3
Make sure your hair is well cut, blow dried and with great colour if you are selling hair wet goods or styling tools.
4
Make sure your presentation, pen and notepad used are brand appropriate too - it’s incredible as to how many people turn up with a tatty old note book and a hotel pen for a meeting when trying to pitch a brand.
5
Appropriate communication – the way you communicate before and after a meeting is vitally important - ‘Hey’, ‘Cheers’, ‘see ya’ are not the best verbiage to use if you want to be taken seriously - no matter how ‘on trend’ you are.
6
Stay ‘On Brand’ - personally not my favorite term as it’s so overused and a bit clichéd now - however the basic tenet remains - stay true to what the brand you represent stands for.
Make sure your makeup matches your brand look and feel. Joan Collins always says that no-one should be allowed out without at least lipstick. When she visited TVSN a few years back our entire female staff wore lipstick for the week - from the receptionist to studio floor crew.
If you feel the above is too far away from the real you and you’re needing to go far too chameleon here - then perhaps you are not in the right job? You need to be able to relate to the brand you represent - whether you are a makeup artist in store, a beauty consultant on the road, a spa owner, a buyer or account manager for a beauty product or treatment.
• Subtle areas of distinction - send samples or a press release out with something distinguishable – for example, the bee range I mentioned earlier only use black and yellow paperclips. Their press releases, if you look very closely, are on paper watermarked with bees - in print and digitally. Another brand that has always made an impact on me is a fragrance brand from NY - who embed fragrance in all their paper and in shipment note cards. It’s subtle, but so noticeable and memorable when you open up a letter or get a fragrant product card with samples. • Use email effectively - make sure your email sign-off represents the feeling of your brand – a quote? A graphic representing your brand? Pictures evoke a 1000 words. • Make sure you use your core value words - your ‘story’ words as discussed in the first article - in all your communication - from a press release, to a note of thanks, an email or an insta story. While you think this may seem random - the subtle consistency of brand identity does make a long-term impact. • The power of the written word - gone are the days of letters and handwritten notes - so get noticed in a cost-effective way by going back to writing your thank you letter or card. I encountered a sunscreen brand from LA, who wrote all notes to me on beachy postcards from Malibu and Santa Monica. I was transported each time to the situation where I would use their brand, the handwritten note made me feel personally included and it was a great cost-effective way to get noticed. So yes - the fluff and puff does truly work if well targeted and appropriate to you and your brand.
And finally…
Success for your brand does not just relate to the quality of the ingredients and brand packaging - it’s very much about who delivers the story – the recipient’s initial impact upon hearing of and experiencing the brand. If you, or people in your team are the messengers of that brand experience, make sure you are all immersed in the brand. All the subtle elements surrounding the brand - the fluff and puff - are actually vitally important and it’s these subtle triggers which tend to make people feel loyal and often without realizing why, feel committed and invested in returning to a brand. Next time we shall be delving into the quest for the Millennial brand stickiness. Where should we start?
JUDY DEUCHAR
Head of Merchandising/Programming at TVSN
ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |63
BUSINESS
THE POWER of MANY
In our day to day work with small business clients, one common theme resonates louder than most, that is, “how does our product and service offering compete against our big box, name brand competitors?” It’s a very important question to ask, especially when you are newly established or reporting small but growing turnover and competing in store and online with the likes of David Jones, Myer, Mecca or Adore Beauty? As a small business your ability to grow can be extremely challenging, particularly when the established brands have the benefits of scale. It can seem that all your hard work, sleepless nights and risk taking is not being rewarded due to the sheer scale of a large competitor who may have access to a larger range, exclusive products, better service, better pricing or all the above.
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Changement Consulting’s primary purpose is to help our clients overcome these challenges to level the playing field and compete strongly against established retail. To do this we assist our clients in establishing and managing ‘buy now pay later’ finance solutions to attract and convert more customers. Some of the benefits of which are increased basket sizes, lower cart abandonment rates, higher repeat purchase rates and shorter buying cycles. As a product or service provider you’re no doubt aware of the buy now pay later concept and the popularity of these services with consumers. This means if you don’t currently provide your customers with a buy now pay later solution those consumers will likely look elsewhere. So, what’s stopping small businesses offering a buy now pay later solution? Retailers offer numerous reasons for not providing a buy now pay later solution, mostly it’s a fear of the unknown but commonly we hear that the cost of providing these solutions is too high for small businesses or that they previously had a solution but the service from their provider was poor. Once again, retailers with scale benefit with more favourable commercial terms and levels of service.
Through our ongoing research, we’ve discovered a business that’s working to level the playing field for small businesses by introducing a concept new to the consumer buy now pay later industry and which we believe can benefit small businesses in the beauty industry. Six/left Group works with retailers like you to collectively bargain commercial terms for buy now pay later solutions on behalf of 100s of similar businesses with the aim to deliver better pricing, better service and a broader range of product options. Ultimately this means a more balanced playing field and better profit outcomes for your small business and a better range of solutions for your customers. With this in mind, you now have a way to offer buy now pay later solutions to your customers and drive revenue growth on terms that compare to the big box retailer. We sat down with Paul Barker, Director of Six/left Group to find out more on this concept. PAUL, CAN YOU EXPLAIN THE BUYING GROUP CONCEPT FOR BUY NOW PAY LATER? “When we compared independent and small to medium sized retailers with their larger peers we found that they were often paying more to access buy now pay later finance schemes and not getting the same levels of service from their providers. In pure economic terms, smaller retailers couldn’t generate enough finance volume to warrant the same pricing as their larger competitors and the logistics associated with servicing a large number of smaller retailers meant lower levels of service. Our model brings together smaller retailers to collectively negotiate commercial terms and provide a central point of contact for both the retailer and service provider”.
BUSINESS
YOU NOW HAVE A WAY TO OFFER BUY NOW PAY LATER SOLUTIONS TO YOUR CUSTOMERS AND DRIVE REVENUE GROWTH ON TERMS THAT COMPARE TO THE BIG BOX RETAILER
WHAT ARE THE BENEFITS FOR A SMALL BUSINESS THEN?
HOW DOES A SMALL BUSINESS JOIN ONE OF YOUR BUYING GROUPS?
“There are a number of reasons a small business might consider joining. The main benefits of a concept like this are;
“If a business in the beauty industry is interested in joining, they should contact Changement Consulting and register their interest. Changement and I will work with the interested retailers to form a buying group for the beauty industry and negotiate commercial terms on behalf of the group. Once we’ve formed a group and negotiated commercial terms, retailers can access the terms by way of a small annual membership fee”.
• Gaining access to buy now pay later finance products and commercial terms generally only accessible to larger retailers. • The ability to directly compete with larger retailers. • A single point of contact in support of your relationship with your buy now pay later finance provider. As part of our service offering we also; • Provide updates on the buy now pay later market. • Provide access to buy now pay later training, development, management and strategy for businesses.”
What a great solution for small businesses and a fantastic way to capitalise on the abundance of data that shows the benefits of offering buy now pay later solutions. We hope that the information we’ve provided on this simple and costeffective way to compete with the large-scale retailers is of interest and invite you to contact us if you would like to find out more.
THE TIME IS NOW, THE NEW ERA IN CONSUMER SPENDING IS HERE AND WE CAN HELP YOU MAXIMIZE YOUR OPPORTUNITY. We make the focus YOU - Our friendly team of business professionals want to see you achieve your potential. Enlist our help to remove stresses from your business to give you the room to grow. We offer free, no obligation consultations to new businesses. Give us a call today Leigh Otten – 0402 614 436 lotten@changementconsulting.com.au www.changementconsulting.com.au
ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |65
What’s hot in
the Lab
Douglas Millar is esprit Magazine Australia’s R&D guru – founder and R&D manager of Cosmetics Science Australia (CSA). Each issue Doug brings us some insights into what’s hot in the lab and why.
Testing Your Mettle! The formulations have been created, the packaging sourced, artwork is completed and the marketing team is on board. So why do chemists insist on slowing you down with all of the testing? With big bucks on the line, Government regulations to follow and the reputation of the brand at stake, it is imperative that products are appropriately tested.
In Australia, the importation, manufacture and use of chemicals including those used in cosmetics - are regulated by the Australian Government’s National Industrial Chemicals Notification and Assessment Scheme (NICNAS). NICNAS works to ensure that chemicals used in consumer products do not cause significant harm to users or to the environment. In the case of cosmetics, every ingredient contained within the product must be scientifically assessed and approved by NICNAS before being manufactured or imported into Australia and before they can be used in consumer products. Where appropriate, NICNAS sets limits on the level at which a chemical can be used in a product and also conducts reviews on chemicals when new evidence arises. Cosmetic products that make an additional therapeutic claim (such as moisturisers that also lighten the skin) are regulated by a different organisation - the Therapeutic Goods Administration (TGA). Cosmetics and other personal care items must also be labelled in accordance with the Trade Practices (Consumer Product Information Standards, Cosmetics) Regulations 1991. This regulation requires that all intentionally added ingredients are listed on the product label, and is enforced by the Australian Competition and Consumer Commission (ACCC). “Your chemist has years of experience, so what could go wrong?” Well the answer to that is plenty. Formulations can change or separate, packaging can fail or break, products may irritate. Any chemist worth his NaCl will recommend testing. “So what are the tests?”
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BUSINESS There’s a large range of tests depending upon the product but here are the most common ones.
01.
Stability Testing ‘Stability’ is the formulation’s ability to withstand change. Typically we look for changes in aspects like Appearance, Colour, Odour, pH and Viscosity.
02.
Packaging Compatibility A formulation may not be compatible with its packaging for a host of reasons. I have seen tubes discolour and jars crack after a time with product in them. The only way to know if this will happen is to test each formulation in its proposed packaging.
03.
Preservative Testing Microbes can spoil products making them look unsightly or smell bad. They can cause packaging to explode and consumers to become sick. We test products to be sure that the preservative system can withstand attack so that products and consumers are safe.
Doug is a long time member of the Australian Society of Cosmetic Chemists (ASCC) and International Federation of Societies of Cosmetic Chemists (IFSCC). With over 25 years of experience in this industry, Doug has a broad understanding of a myriad of products aimed at a large number of markets both in Australia and around the world. Doug’s client profiles include international and multinational companies, large national distributors, top, middle and bottom end skincare distributors, hair salon and supermarket haircare distributors etc. Doug has worked extensively with natural products including certified organic products (ACO and Ecocert) and involving widespread use of essential oils, herbal extracts and other natural ingredients. He has a great familiarity with Good Manufacturing Practice (GMP) and Good Laboratory Practice (GLP). The products he helped developed include millions of units that have been sold around the world into a range of retailers including, department stores, pharmacy chains, supermarkets, health food stores, gift stores, pet stores, television shopping, skin salons, hair salons, day spas, hotels, etc. Brands that Doug has worked on include Avon, Schwarzkopf, Sukin and LQD Skincare.
04.
Doug Millar BSc.
Irritancy Testing
R&D manager Cosmetic Science Australia
Products can be irritating on skin and so we test products on people under laboratory conditions so we know the products are safe for use.
For more information on these or any of your skin or hair care needs contact doug@cleanskinandhair.com
Remember, testing can cost a few bucks. Not testing can cost you your brand. Never trust atoms - they make up just about everything. ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |67
BUSINESS
A I N S L I E WA L K E R TA L K S
NICHE FRAGRANCE NEWS
Distribution and Showcases T2M Sensory are making waves across Australia and New Zealand with recent brands acquired doubling their existing portfolio, which has thus far included ever popular brands Histoires de Parfums, Orto Parisi and Nasomatto. Lovers of niche in Australia can now enjoy access for the first time to Beaufort London, Viadeimille, 2787 and Blackbird thanks to T2M’s buyer Laura Gay. Novel to existing collections include Gallivant’s Tokyo and Carner Barcelona’s trio, The Oriental Collection. A rebranded, repackaged relaunch from Icelandic Andrea Maack has also been announced. These 2018 ‘new release’ fragrances launch October/ November 2018 and were showcased at Life In Style, Melbourne. Agence de Parfums also exhibited their niche fragrance offerings and candles upstairs at Life in Style with a stand accentuated with beautiful fresh blooms. Grandiflora, Miller et Bertaux and Olfactive Studio were just a few on display from the Agence portfolio. Footfall in both distributors’ stands illustrates the growing trend for niche across more retailers Australia-wide, not just in city locations and department stores. T2M have been attending Life In Style for more than 10 years with Laura Gay, Fragrance Manager and Buyer for the brand citing it as their best show yet. “This year’s stand on the ground floor was really effective. Customers increasingly want something unique. Retailers are far more receptive to unfamiliar niche brands and price points that in the past they were scared to take on, especially for boutiques outside of main cities. Instagram, for example allows these more remote and rural stores to introduce their curious customers to new fragrances they can then explore through social media” Australian Brands Map of the Heart launched their seventh fragrance, V7 White Heart into Harrods, London exclusively for the month of August and following this success launched into Australia and New Zealand globally from September. As we have come to expect from the brand, the fragrance contains an interesting and unique combination
of unexpected notes including lavender, cardamom, aldehydes, cistus, gardenia, frankincense, natural oud, vetiver and umeboshi plum – a salted plum from Japan. We are certainly seeing a big trend for salt notes and aldehydes in niche currently. In stores Men’s Biz grooming boutique has recently increased its classic fragrance offering, independently importing fragrances exclusively from historic designer brand Knize. Originally from Vienna in Austria, Knize 10 dates back to the 1920s. Big news also sees expansion of their Sydney footprint with a second store opening in Sydney’s Strand Arcade in time for Christmas. Arquiste added a fragrance dedicated to Sydney earlier this year called Sydney Rock Pool which has been available from Becker Minty, Sydney and World Brand New Zealand in limited quantities until the official September global launch in time for Australian Spring/Summer – the season its notes of salted frangipani, Australian Sandalwood, jasmine sambac, narcissus and aquatic notes are perfect for. A birthday to Celebrate! Peony Pafums et Objets perfumery in Melbourne honoured its 15th Birthday with a week of celebrations in August including a gorgeous window display, designer cupcakes for all visitors to the store and scented candles, gifts and mini bottles of Moët champagne to take home for all customers making a purchase. In the same week Australian Niche brand Map of the Heart launched into the store and luxury brand Clive Christian was announced as launching into to Peony in September. Olfactory Art Reminiscent sensorial exhibition in Sydney’s May Space Gallery was showing throughout July/August. Curated by Megan Fizell, all 14 artist’s artworks featured scent, be it foul or fragrant, exploring pleasure, nostalgia, memory recall, the power of scent and even repulsion through natural and synthetic materials. From a parfum Eau de Wet Dogge
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by David Capra, wearable jewellery that scents the body from Todd Fuller, to an exploration of synaesthesia from Jayne McSwiney who interpreted John Williamson’s song True Blue. The exhibition illustrated the incredible power of our olfactory system and the huge potential and increasing interest in olfactory art. Mecca Limited Exclusive Fragrance Le Labo City exclusive Events were held in both Melbourne and Sydney’s Mecca flagship stores. Martini’s and canapés flowed while noses were treated to the olfactory delights inspired by Tokyo, Moscow, Paris and more. The collection, usually only sold to locals in the destinations they are inspired by are rare and sought after around the world. Mecca made them available for a limited time in Australia – September only, while stocks last.
01.
02.
03. 01. T2M SENSORY OVERVIEW 02. BARAONDA 03. MAP OF THE HEART V7 04. JO BURZYNSKA – ONE OF THE ARTISTS FROM REMINISCENT
04.
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BUSINESS
It’s complicated – regulation of cosmetics in Australia By Catherine Oh, Accord Australasia
“So, there’s no cosmetic regulations in Australia – that’s unsafe!”
Yes, it would be! If that statement was true. As the Regulatory and Technical Manager for Accord – the industry association representing the hygiene, cosmetic and specialty products industry, I often receive questions (and comments) from far and wide regarding the regulation of downstream formulated chemicals – including cosmetics. The above is a comment that I occasionally receive from people trying to understand regulation of cosmetics in Australia, usually because they want to market new cosmetics, do it safely and meet their legal obligations. Often, they are looking for a simple answer – a one stop shop – something like the European Cosmetics Regulation. Unfortunately, that’s not what we have in Australia. What we have is… well, it’s complicated. There’s… …the ingredient-based regulation by the National Industrial Chemicals Notification and Assessment Scheme (NICNAS) for anything that’s not therapeutic goods, agvet chemicals or food (so includes cosmetics) …state/territory poisons regulations which reference the Poisons Standard (made under the Therapeutic Goods Act 1989 (Cth)) …Work Health and Safety (WHS) regulations for safety data sheets (cosmetics are not exempt) …ingredient disclosure required by the Trade Practices (Consumer Product Information Standard) (Cosmetics) regulations 1992 (Cth), and …regulation for general product safety and against false and misleading claims by the Australian Competition and Consumer Commission (ACCC).
Then there are other little-known gems like the National Trade Measurement Regulation 2009 (Cth) for trade measurement and other marking, customs regulations for restricted imports (e.g. lead in cosmetics and ozone depleting substances including some propellants in aerosols), biosecurity rules requiring permits for cosmetics containing animal-derived materials, and packaging, packing, marking and labelling requirements for cosmetics that are classified as dangerous goods (and not exempted for transport) – potentially different requirements for air, sea, road and rail. At least the requirement to mark and label “inner packagings” from the Australian Code for the Transport of Dangerous Goods by Road and Rail (ADG Code) has been removed recently. A victory for Accord (and common sense) after many years of work! If you are confused by all this, you are not alone. Even after over 15 years of experience in Australian chemical regulation system, I am still discovering hidden “gems” (inner packaging testing requirements for dangerous goods packed in Australia – anyone?). To help address this confusion, Accord runs regular regulatory training on both general and specific regulatory topics. We will be running a full day training on Regulatory Basics – an introduction to the regulation impacting the cosmetic and personal care sector, as a side event
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for our 2018 Cosmetics and Personal Care Conference. It is not an in-depth study into any specific regulation, but a broad view of the Australian regulatory system for the cosmetic and personal care sector (see accord. asn.au/events). Hope to see you there! ABOUT THE AUTHOR
Catherine supports scientific assessment and technical analysis at Accord Australasia, with key roles in the assessment of regulatory requirements impacting on industry products and operations. She is a regulatory chemist with extensive experience in handling regulatory and technical matters in the fields of industrial chemicals, medical devices and formulated products. Catherine is a member of the National Transport Commission Maintenance Advisory Group and an appointed member on the Advisory Committee on Chemical Scheduling.
Accord Australasia is the peak body representing companies operating in the cosmetic, fragrance, personal care and toiletries sector – from multinationals to small Australianowned businesses, importers to local manufacturers. www.accord.asn.au
Thursday 6 December 2018 PARKROYAL, Darling Harbour
COSMETIC
&PERSONAL conference CARE Brought to you by
2018 SYDNEY
This year’s Cosmetic & Personal Care Conference looks at the challenges facing our sector and initiatives to overcome them. We are being challenged by increased consumer expectations, greater diversification of expectations across the generations, a trust deficit, greater scrutiny of ingredients, technological disruption creating new communication and marketing channels, challenges to institutional and brand loyalty, and the growth of influencers outside of traditional supply chains. Save the date and take advantage of early bird registration. To find out more, please visit the Accord website www.accord.asn.au or contact Stephanie Hollands on 02 9281 2322. We are pleased to acknowledge our sponsors: SILVER
BRONZE
Future proofing our industry The cosmetic and personal care sector taking control
If you are interested in sponsorship opportunities or exhibiting at the Cosmetic & Personal Care Conference 2018 please contact Stephanie Hollands, Accord’s Membership Services Officer on shollands@accord.asn.au
10 YEARS of
LA MAV
Leading the way in active natural skincare, La Mav this year is celebrating a decade of certified organic and certified cruelty free skincare products in Australia.
The beautiful mind behind La Mav Organic Skin Science, the brand’s Founder and Director, Tarj Mavi launched the brand after the birth of her second child in 2008. During her second pregnancy, Tarj suffered from pigmentation. After an unsuccessful search for an organic skincare product to help bring her skin back to its natural state, La Mav was born. Having worked in the research field for over 25 years Tarj had both the knowledge and desire to create a range that could deliver visible results free of harmful chemicals. Tarj says: “I created La Mav after years of research, focusing on beautifully blending ancient natural wisdom and modern science. I couldn’t be more excited to celebrate our 10th Birthday and I look forward to spreading the love about natural and organic living that is good for you and good for the planet.” Launching in 2008, La Mav is a pioneer when it comes to active natural skincare. Inventing the category Organic Active Skincare, La Mav was the first skincare brand to be backed with scientific data, delivering clinically proven results to all their clients. From the launch of the brand, every La Mav product has been certified Bio-Active, meaning each product has both a beauty benefit as well as a therapeutic benefit. Australian made, certified vegan/cruelty free, and environmentally friendly the scientifically based formulas are rich in all the essential vitamins, fatty acids, antioxidants, therapeutic grade herbal extracts and essential oils to repair, rejuvenate and restore the skin at a cellular level.
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Company Profile
Leading the way in bio science beauty, in 2012 Tarj expanded the La Mav range for the first time, releasing an all-natural and organic Anti-Ageing Mineral Makeup range. In another market first, La Mav released Australia’s first certified organic BB Cream. Sky rocketing to the top of La Mav’s Best Sellers list the BB cream six years on is still La Mav’s best-selling product. Designed to suit every skin type and colour, La Mav’s BB Cream and Mineral Makeup range are created from only pure minerals leaving the skin free of harmful chemicals.
Awards LA MAV IS A MULTI-AWARD-WINNING BRAND. THESE INCLUDE: - HIGHLY COMMENDED IN THE NATURAL BEAUTY AWARDS 2018 BY NATURE & HEALTH: ANTIOXIDANT RICH NIGHTLY REPAIR NECTAR - HIGHLY COMMENDED IN THE NATURAL BEAUTY AWARDS 2017 BY NATURE & HEALTH: ORGANIC BB CRÈME - WINNER IN THE NATURAL BEAUTY AWARDS 2018 BY NATURE & HEALTH: OMEGA-3 ADVANCED NIGHTLY REPAIR CRÈME
FOUNDER & DIRECTOR TARJ MAVI
- WINNER IN THE NATURAL BEAUTY AWARDS 2014 BY NATURE & HEALTH: ROSE HYDRATING MIST - WINNER IN THE NATURAL BEAUTY AWARDS 2012 BY NATURE & HEALTH: HYDRA CALM CLEANSING CRÈME
Moving forward to 2016, Tarj took her passion for the organic beauty industry to the next level introducing a new Organic Sunless Tanning range. Created to hydrate skin while slowly developing a beautiful bronze sheen, the formula is infused with magnesium, working on and delivering benefits to the entire body. The magnesium regulates a biochemical reaction in the body forming connective skin tissue which in turn plumps and firms the skin, creating a more youthful, glowing appearance. Tarj says: “Magnesium is poorly absorbed by the body through the consumption of food. By providing your body with another source of magnesium this helps to support the conduction of collagen and elastin in the body.” La Mav can be found in a wide range of Green Beauty stores, Health Retailers, Salons and Spas around the country. They have also recently launched in the US via amazon with Europe next on the hit list. To celebrate their 10th Birthday in Australia La Mav will be repackaging their signature nectar collection. The new design was created to reflect the products’ age defying results, incorporating the harmonious balance between the brand’s use of natural materials and skincare science.
- WINNER ORGANIC EXPO 2009 AWARD: BEST ORGANIC PRODUCTS RANGE - WINNER OH NATURAL BEAUTY AWARDS 2013: FIRMING EYE LOTION - WINNER OH NATURAL BEAUTY AWARDS 2013: GREEN CLAY DETOX MASK - WINNER OH NATURAL BEAUTY AWARDS 2013: NIGHTLY REPAIR NECTARS - RUNNER UP OH NATURAL BEAUTY AWARDS 2013: PURIFYING TONER - RUNNER UP OH NATURAL BEAUTY AWARDS 2013: HYDRO-CALM CLEANSING CRÈME
ALL LA MAV PRODUCTS ARE CERTIFIED ORGANIC BY THE ORGANIC FOOD CHAIN AND CERTIFIED CRUELTY FREE BY CCF.
ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER |73
OUT & ABOUT 01.
01.
HAIR RITUEL BY SISLEY PARIS ARRIVES World-renowned for its luxury skincare and cosmetics, Sisley Paris celebrated the Australian launch of its debut haircare line Hair Rituel with a launch media party at event space Beta Bar in the Sydney CBD. Sisley Paris General Manager for Australia Irene Robinson and National Brand Manager Michelle Wilson introduced guests to the Hair Rituel concept and the research behind its development. Haircare is the new skincare, is the message Irene opened with as she unveiled the product regime that cares for hair from scalp & roots to tips. The six products are each formulated to treat both the living hair bulb and the visible hair fibre, with a powerful concentration of botanical extracts and essential oils, minerals, vitamins and proteins, energising the bulb and restructuring the fibres essential for growth, vitality and beauty. Welcomed in, also, was the brand’s Australian Hair Rituel Squad, including salon owner and editorial stylist Anthony Nader; session stylist Katrina Raftery; and celebrity hairstylist Mia Hawkswell. In line with Hair Rituel’s bold and colourful
CIRE TRUDON MASTERCLASS
design, the space was styled with blue and yellow lighting, branded product display plinths and oversized campaign decals covering the windows, while event stylists The Bespoke Boys drew inspiration from key ingredients within the range, scattering bright yellow mimosa floral arrangements in black vases among the hero products throughout the space. Hair Rituel by Sisley Paris is available in Australia at select David Jones. 01. SISLEY HAIR RITUEL 02. IRENE ROBINSON – SISLEY WITH BELINDA JEFFREY AND HER HAIR STYLING TEAM
03. ALISON MORGAN – RELAUNCHER 04. RUBY GILLARD – DONNA HAY, ALLY CAREY – SUBSTANCE, AND HER FRIEND, WITH INFLUENCER, LI-CHI PAN
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01. CIRE TRUDON SHOWCASE 02. CHRISANTHI KALIVIOTIS – GRAZIA, CONSTANTINA DEMOS – HIGHER LIFE AND STEPHANIE DARLING – SUNDAY LIFE
03. GAVIN SOMMER – AGENCE DE PARFUM AND DAMIEN WOOLNOUGH – MARRY THE MAN
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Cire Trudon, the world’s oldest and most revered candle manufacturer, celebrated the Australian launch of its limited edition SIX collection with an intimate masterclass at Agence de Parfum’s Sydney-based showroom. Fragrance editors gained expert knowledge on candle care, while exploring the origins of the candle house, their latest collection SIX and the connection between scent and memory through the six senses – nose, mouth, hand, ear, eye and heart. Gavin Sommer, took press on an olfactive journey through the allegorical collection, showcasing the distinctive design of white tinted glass and the series of colourful, hand illustrated stickers offered, each portraying one of the six senses, designed to be freely placed on the glass. Available in Australia at Libertine Parfumerie and niche perfumeries in Australia and New Zealand.
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OUT & ABOUT 01.
MAVALA MARRIES SWISS ALPINE BOTANICALS WITH SKINCARE SCIENCE Mavala’s collection of gentle Swiss botanical skincare products provides solutions to concerns in a prescriptive way that means every woman can build the perfect daily regime of products that cater to her needs now…and mixed and matched as her skin changes with the seasons and life. Mavala is synonymous with nail care in the 100+ countries it trades in. Now, the Swiss beauty company launches its skincare range into Australia. Skincare has always been at the heart of the brand. It was founded in 1958 by Madeline Van Landeghem – hence the name MAVALA – who was a Belgian beautician living in Switzerland. The founder’s focus on care has remained core for the brand, running through the nail products’ business, into hand and foot treatments and now in facial skin where active ingredients ensure visible results.
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Mavala is a global cosmetic group with a broad selection of care-oriented beauty products positioned to deliver visible results. Less is more, says Doris Maute, Global Managing Director: “Using less ingredients means less chance of provoking allergies. Ingredients earn their place in the formulations for their proven benefits and the ‘nasties’* are left out. And using airless packaging makes it possible to leave out preservatives”. Swiss made 100% and with its own inhouse R&D and dedicated laboratory Mavala is able to position its skincare in a different way to others in a competitive marketplace. “Our message to the consumer is ‘we have an answer’ ‘we have skincare expertise from 60 years in the business’. ‘You have a problem – we (Mavala) have a solution.” It’s not about age, or skin type because it can be confusing if consumers self-diagnose, she says. “Customers know how to describe how their skin feels and what their concerns are: dry, flaky, dull, wrinkled, red. From our survey of women from around the world we found their five major concerns and worked in the labs on five different care solutions”. A smart move is Mavala’s approach to the reality that we may have several concerns: dry AND dull, wrinkled AND dark circles. Therefore customers are being encouraged to home-in on their main concern and then add in from the other regimes, mix-and-match style. Key, advanced dermatological ingredients include: Hyaluronic acid and Vitamin C. “For the Aqua Plus line we have worked on three different molecular weights of hyaluronic acid to re-infuse all layers of the skin with moisture. The deeply hydrating effect allows us to claim a 24-hour skincare benefit. The Skin Vitality Line for dull skin uses stabilised Vitamin C which activates once it’s on the skin; and using the Daily Serum and Daily Cream it has a cumulative effect. Another key ingredient in this
01. REMI BOUCHENEZ - MANAGING DIRECTOR COSIMER AUSTRALIA AND MICHELLE RUZZENE – PROFESSIONAL BEAUTY
02. DORIS MAUTE, GLOBAL MANAGING DIRECTOR, MAVALA AND ANDREA FERRARI – ESPRIT MAGAZINE AUSTRALIA
03. JORDYN CHRISTENSEN – BEAUTYHEAVEN, DORIS MAUTE AND AIMEE BRUCE – BAUER WEEKLIES
04. GEORGIE HAIGH – BEAUTY DIRECTORY, DEBBIE WISE – DOT&RIBBON, AMY STARR – ELLE AND MALA MCALPIN – SPA & CLINIC
05. MAVALA SWISS BOTANICAL SKINCARE
line is the Swiss Apricot extract.” All products contain two ingredients chosen for their calming and purity: Swiss Mallow Flower calms and Pure Water from the Swiss Alps is anti-bacterial and the purest, mineral rich water. * SLS, Phthalates, Mineral Oil. Read all about the full range, ingredients and benefits at mavala.com.au/skincare/ Retailer & Sales enquiries: contact Remi Bouchenez, Managing Director of Cosimer, the company with Mavala Australian and NZ distribution rights at remi@cosimer.com.au or info@cosimer.com.au phone: (03) 9645 1933 A Unique Problem-Solving Approach To efficiently respond to women’s major skincare concerns, five ranges have been created: ANTI-AGE PRO to efficiently correct all signs of ageing (wrinkles, loss of radiance, dark spots) AQUA PLUS to intensely re-infuse dehydrated skin SKIN VITALITY to awaken the healthy glow of tired, dull skin PORE DETOX to neutralise imperfections and shine CLEAN & COMFORT to cleanse skin irritated by cleansing with the utmost respect
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OUT & ABOUT 01.
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TRUST DR.LEWINN’S TO DELIVER Dr. LeWinn’s is a trusted skincare brand in pharmacy up and down the high streets of Australia – it’s the #1 cosmeceutical brand in Australian pharmacies*. As such you won’t get any surprises, but customers will be delighted that the latest launches using tried and tested formats that are widely known to be favoured formats are now available. Private Formula Vitamin Infused Micellar Water Cleansing Water and Wipes and Ultra R4 Collagen Firming Face Mask and 360 Eye Masks. Nice one, Doctor! Media got to experience all four products at a beauty editor sleepover at Sydney’s Intercontinental Hotel Double Bay. Dinner was hosted by Dr. LeWinn’s Senior Brand Manager, Lucy Robinson, with formulator Teresa Hryniewescka and the team from McPherson’s Consumer Products, Janelle Skropidis and Nicole Venz. Commenting to esprit Magazine, Dr. LeWinn’s Skincare Expert Kerrie Moore comments: “These new products are exactly what our customers in the market have been asking for from the brand and as a result there is a huge amount of excitement and traction around these new launches with our field teams and retail partners”. Ultra R4 Collagen Firming Face Mask RRP $9.95 features Bio-Cellulose technology which
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retains 100 times its dry weight in fluid. Each mask delivers the equivalent of one bottle of highly potent Collagen-infused serum to instantly hydrate, plump and restore the skin. Matrixyl 3000 peptides and Orchid Stem Cell Extract help promote elasticity and firmness, over time. Ultra R4 Collagen 360 Eye Masks (3 pack) RRP $9.95 use a fishtail shape designed to specifically target the upper eye lid, crow’s feet and under eye area. Loaded with a highly potent serum of Collagen, Palmitoyl Tripeptide-1, Ash Tree Extract and Vitamin B3, the mask boosts hydration and collagen as well as reducing puffiness and dark circles. Each mask also helps to reduce the appearance of lines and wrinkles, while simultaneously refreshing dull, tired eyes. Dr. LeWinn’s Private Formula Vitamin Infused Micellar Cleansing Water cleanses and removes makeup while instantly helping to nourish and hydrate in one step. It combines the advanced power of Vitamin A and E; it is an all-in-one cleanser. Private Formula Vitamin Infused Micellar Cleansing Wipes 25PK RRP $7.95 are infused with Vitamin A, B, C and E as well as an active mineral complex of Magnesium, Copper and Zinc. All the benefits of the water, in a wipe. * Source: AZTEC June 2018
Yani Qi - MOR and Jess Milne – CooteConnex presented MOR’s latest launches at one-on-ones with beauty media, to experience the Christmas Keepsake Collection and Emporium Classics Collection Eau De Toilette Perfumettes. So, Christmas from MOR is all about embellished Christmas trees, styled tablescapes with packaging inspired by the golden era of fashion. Dressed in a feminine colour palette and gleaming with embellishments, such as a mass of ribbon and playful decorations, the sets range in price and offering. MOR Eau De Toilette Perfumettes are handy, 14.5ml sized perfumes. Available in the Emporium Classics Collection fine fragrances, in a suite of stylish and perfectly purse-sized perfumettes. Designed with the signature peacock print to impart a luxurious lace effect, each is presented in a stained glass vessel and finished with a luxe golden atomiser. The five scents are: Belladonna, Lychee Flower, Blood Orange, Snow Gardenia and Bohemienne. RRP $24.95, 14.5ml. Available at MOR Boutiques: The Strand, Melbourne and Westfield Chatswood, Sydney. Myer, David Jones, Debenhams, selected boutiques and pharmacies. 01. MOR MARSHMALLOW – A CLASSIC KEEPSAKE COLLECTION GIFT
02. YANI QI, MOR, JESS MILNE – COOTECONNEX AND ANDREA FERRARI – ESPRIT MAGAZINE AUSTRALIA
01. ULTRA R4 COLLAGEN FIRMING FACE MASK AND 360 EYE MASKS WITH PRIVATE FORMULA VITAMIN INFUSED MICELLAR CLEANSING WATER AND WIPES
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02. DR.LEWINN’S FORMULATOR – TERESA HRYNIEWESCKA AND ANDREA FERRARI – ESPRIT MAGAZINE WITH JANELLE SKROPIDIS AND NICOLE VENZ – MCPHERSON’S CONSUMER GOODS
03. ERIN COOK – COSMOPOLITAN, PHOEBE YOUL – POPSUGAR, EMILY ALGAR – BYRDIE AND CHRISANTHI KALIVIOTIS – GRAZIA
04. KELSEY FERENCAK – BODY + SOUL, ASHLEIGH 03.
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AUSTEN – WHIMN, CARLI ALMAN – BEAUTY CREW AND CHRISANTHI
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INTRODUCING LA PRAIRIE CAVIAR PREMIER There’s something about La Prairie. And their customers know that. It’s a given on the La Prairie counter that the customer, whether known to the brand as a loyalist or it’s her first time to the counter, will be acknowledged, recognised and welcomed…as a person, first. Then there’s extraordinary products in luxe presentations through to sensorial textures and scientific formulas that deliver superior results. The finest example to date is the remastered Caviar Premier launched to media in one of Sydney’s most prestigious private venues, The Penthouse. Having arrived by private chauffeur to a Crystal champagne welcome, and rooftop spectacle performance by acclaimed electric violinist, Jane Cho, with the 360 degree skyline simmering into sunset, beauty media moved inside to the art deco-inspired study to hear from Rosi Fernandez, La Prairie’s Regional Managing Director. She was thrilled to announce La Prairie finished the David Jones winter season as the Number 1 beauty brand in the top store, Elizabeth St Sydney, along with being Number 1 in Bondi, Chatswood and QueensPlaza. “We finished at number three beauty brand across all David Jones stores - an outstanding result given when we are only in less than half of them”, said Rosi.
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The La Prairie customer loves to shop at the best stores around the world - Galeries Lafayette, Saks, Heathrow and sometimes online. Here in Australia, particularly in David Jones, La Prairie can offer her the luxury service she deserves. And across the Tasman, La Prairie has just taken the Number 1 position for the Smith and Caughey financial year in their biggest store in Queen St Auckland. “Tonight we are celebrating the iconic Caviar Collection which represents more than 40% of our turnover and its cult status makes it the aspiration of many. Our growth strategy of staying true to our brand vision, only being available in select distribution where our customer shops, our personal approach to service and ensuring that we have a supremely educated team has truly resonated with our customer who is loyal and vocal in telling us what she wants”. Introducing media to Skin Caviar Luxe Cream with Caviar Premier, Regional Training and Events Manager, Belinda Besant spoke of the Skin Caviar Collection, its evolution over more than 30 years and consistently offering exceptional lifting and firming combined with cutting-edge performance. La Prairie has fully harnessed caviar’s whole potential for the first time, the powerful result being Caviar Premier. Guests enjoyed a 5-course dinner designed and prepared by renowned Australian chef Guillaume Brahimi, inspired by the chapters of the Caviar Masterpiece: design, science and indulgence. On counter now, RRP $625.00, 50ml rich Cream and lighter, Luxe Cream – Sheer. Photos: Esteban from La Tessa Photography.
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KATE SPADE IN FULL BLOOM The new fragrance from Kate Spade New York, In Full Bloom is getting solid reviews online from the US where it launched earlier in the year. Consumers are saying it definitely wears as a floral yet is not typically sweet, and translates comfortably from day/work to social and date night. Australia’s media got to sample the scent in the Kate Spade boutique in Westfield Sydney City, before it went on counter at the end of August. The juice is created by Firmenich. The modern floral fragrance opens with sparkling notes of Italian lemon, green tea and lush greens, setting the stage and shining light on the charming, feminine heart. Rose petals and rose centifolia mix with fresh peony and watery lotus flower for a playful, dew-kissed floralcy, while blonde woods, creamy peach skin and cedarwood tie together the fragrance for a lasting trail. Available at Kate Spade New York boutiques, selected David Jones and Myer stores. EdP Spray 100ml, $140.00, 50ml, $114.00 and 30ml, $85.00. 01. KATE SPADE IN FULL BLOOM – BOTTLED IN PALE PINK AND TOPPED WITH AN IVORY BLOOM
02. THE PACIFIC SMM TEAM: NICK GORICK – MANAGING DIRECTOR, NIDA PARCUTELA – SUPER-STAR FRAGRANCE ADVISOR MYER & DAVID JONES, SYDNEY CITY AND PAM WILSON – MARKETING DIRECTOR
01. RACHEL DUFFY-PACKER – GENERAL MANAGER, DAVID JONES, EDWINA MCCANN – EDITOR, VOGUE AND DAVE THOMAS – CEO DAVID JONES
02. LA PRAIRIE’S AI SAN BEAUMONT, ROSI FERNANDEZ AND BELINDA BESANT
03. AI SAN BEAUMONT – LA PRAIRIE, DANIELLE CROSS – ARTIST, ANDREA FERRARI – ESPRIT MAGAZINE AUSTRALIA, STEPHANIE DARLING – SUNDAY LIFE AND BLAINEY NORTH – ARCHITECT
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OUT & ABOUT 01.
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SISLEY L’INTÉGRAL DE-AGEING DUO
CELEBRATING THE SHOWER CAP!
French, luxury skincare and cosmetics house Sisley Paris celebrated their latest skincare products with an industry briefing at The Ivy Penthouse in Sydney Australia, hosting 45 media. Celebrating the release of Sisleÿa L’Intégral Anti-Age Firming Concentrated Serum and the Velvet Nourishing Cream, the event was hosted by Sisley Paris General Manager for Australia Irene Robinson with special guest speaker Dr Neil Youngson from the University of New South Wales, an expert in the field of epigenetics. Irene opened the event with the introduction of Dr Neil Youngson, who then when into an in-depth informative session on the effects of epigenetics and the scientific link between the field and its association with Sisley Paris’ research and subsequent launch of its latest Sisleÿa serum. Following Dr Youngson’s presentation, Sisley Paris Australian Sales and Training Manager Tonia Casswell officially introduced the two products, identifying their respective purpose, key ingredients and application. Sisley’s famous raison d’être is developing products taking scientific advances and working with the power of plants to produce the most beautiful, effective, sensorial products. In this case the results are focussed anti-ageing products that give an immediate glow and youthful smoothness to the skin and over time, develop a complexion that radiates all the codes of young, healthy, nourished skin. Large scale campaign prints adorned the walls of the penthouse showcasing both releases, complemented by product displays. In attendance were editors from publications including Vogue, Harper’s BAZAAR, Elle, Marie Claire, Jones
One day the beauty media are awestruck in the circumstance of an exquisite skincare launch in the lap of luxury…and then back to the desk with piles of paper and deadlines. And then there are days we go to the unveiling of a shower cap. Bathroom stalwart, Lady Jayne is in the hands of Sweaty Betty PR for its media events, so the launch party was never going to be a fizzle. Themeing the introduction of Lady Jayne’s Limited Edition Shower Caps in collaboration with artist, Sally Spratt of The Lust List, media were invited to a watercolour workshop with Ms Spratt…over lunch at ChinChin, Sydney. “Shower in style”, says Tegan Hodder - Brand Manager, Lady Jayne, thanks to Lady Jayne’s stunning collaboration with Sally, the renowned Australian watercolour artist. According to anecdotal chat, there is a huge following for shower caps as little unsung saviours in the daily ablution activities of many. This limited edition range of three watercolour shower caps – featuring a pastel coloured gelato version, make-up essentials for the glamour girl and a palm and watermelon variety for the beach babe are on sale now at Priceline and Independent pharmacies, RRP $5.49.
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Magazine, Belle, Higher View, WISH Magazine and esprit Magazine; journalists from digital platforms Byrdie, Mamamia, BEAUTYcrew, Beauticate and PopSugar; as well as influencers Paula Joye, Kirstie Clements, Caroline Groth and Michael Brown Beauty. On departure guests were gifted both the Sisleÿa L’Intergral AntiAge Firming Concentrated Serum and Velvet Nourishing Cream, press information and takehome salted caramel French macarons. 01. SISLEŸA L’INTÉGRAL ANTI-AGE FIRMING CONCENTRATED SERUM AND THE VELVET NOURISHING CREAM
02. APRIL ROBERTS – SISLEY, ANDREA FERRARI – ESPRIT MAGAZINE AND TONIA CASSWELL – SISLEY
03. DR NEIL YOUNGSON AND IRENE ROBINSON – GM, SISLEY
04. DR YOUNG PRESENTS SISLEŸA L’INTÉGRAL ANTI-AGE
05. EMILY ELGAR – BYRDIE AND
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ELLEN PRESSBURY – RUSSH
01 BEAUTY EDITORS GET CREATIVE AT THE WATERCOLOUR CLASS FOR LADY JAYNE
02 TEGAN HODDER – BRAND MANAGER, LADY JAYNE; SALLY SPRATT OF THE LUST LIST AND JULIETTE TOOLIN – MARKETING MANAGER – ESSENTIAL BEAUTY/LADY JAYNE
03. STAR OF THE SHOW – THE SHOWER CAP 03.
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OUT & ABOUT 01.
NICHE PERFUMES SCENTSATIONAL!
AMOUAGE IMITATION AUSTRALIAN LAUNCH
Agence de Parfum unveiled the latest scents from their portfolio of esteemed perfume houses with a Spring/Summer seasonal fragrance master showcase at their Sydney-based showroom, attended by Australia’s beauty and lifestyle journalists, bloggers and tastemakers. Hosted by Agence de Parfum National Education Manager Michael Marzano, the series of presentations took guests on an olfactory journey, exploring the inspiration, rich fragrance history, and note composition behind each new scent. The Spring/Summer releases showcased included; Imitation Man and Woman by Amouage; inspired by 1970’s New York culture and Pop Art, Flash Back in New York by Olfactive Studio; a moment captured in time, 1927 and A Rose For… by Floris London; reliving London society in the 1920s and a celebration of rose like no other. Tulsivivah! by Miller et Bertaux; a mystic fragrance venerating the magic of Tulsi Basil. Natura Fabularis Limited Edition, Mont de Narcisse and Mandarina Corsica by L’Artisan Parfumeur; new editions to the Paysages Collection. Evocations Collection and Princess de Malabar by Lubin; taking the wearer on an evocative, olfactive journey, and an ode to the Nair Princesses of Malabar. L’entier by Robert Piguet; Illusion Captive 1898 by Lalique; Introduction of scent diffusers and new candle releases by Carriere Freres 1884.
Venerable, internationally fragrance house, Amouage introduced its latest collection – Imitation Woman and Imitation Man - to Australia with showcase of the fragrances hosted by Agence de Parfum’s Director Nick Smart with commentary from Michael Edwards – Fragrances of the World. Beauty media gathered at the Baccarat Café, part of luxury boutique and Amouage stockist Vintage Luggage Company in Sydney’s Double Bay.
01. AGENCE DE PARFUM NEW NICHE FRAGRANCES 02. MICHAEL MARZANO- AGENCE DE PARFUM NATIONAL EDUCATION MANAGER
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Michael spoke fondly to guests of his personal time spent in New York City in the 1970s, translating his own anecdotes and relating them to the imaginative journey that inspired Amouage Creative Director - Christopher Chong’s latest masterpiece, through a city filled with graffiti, neon lights and a myriad of cultures…and smells, smiles Michael. Setting the scene, the room was styled with oversized graphics from the Imitation campaign, accompanied by classic black and white photographs shot in NYC’s famous Studio 54 in the 1970s – with stars such as Mick Jagger, Diana Ross, Diana Vreeland, Cher, Barbra Streisand, Woody Allen, Keith Richards, Bianca Jagger, Debbie Harry, Yves Saint Laurent, Liza Minnelli, Brooke Shields, Truman Capote and of course Andy Warhol. Imitation Woman. Top notes: Rose, Ylang Ylang, Orange Blossom, Jasmin. Heart notes: Blackcurrant Buds, Aldehydes, Liquorice. Bottom notes: Incense, Sandalwood, Pachouli. Imitation Man. Top notes: Cedrat, Leather. Heart notes: Turkish Rose, Orris, Violet. Bottom notes: Myrrh, Leather, Vetiver, Patchoui, Castoreum. Both are Eau de Parfum, 100ml RRP $399.00. Amouage fragrances are available in Australia at Libertine Parfumerie, selected David Jones stores and niche perfumeries in Australia and New Zealand.
02. 01. AMOUAGE IMITATION MAN AND WOMAN 02. EMILY ALGAR – BYRDIE, CONSTANTINA DEMOS – HIGHER VIEW AND ALEXANDRA RUSHTON – HARPER’S BAZAAR
03. MARGARET KHOURY – FRAGRANCES OF THE WORLD
04. MICHAEL EDWARDS – FRAGRANCES OF THE WORLD
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OUT & ABOUT 01.
ELLA BACHE’S ARTY CHRISTMAS COLLABORATION The festive season is shaping up to being a pretty gorgeous place on the shopfloor. Here’s another arty collaboration. Art runs through the veins of Ella Bache - owner and chairman John Hallas is an artist and art collector and the brand has numerous art-inspired collaborations. This year Ella Baché has partnered with Melbournebased artist Kerry Armstrong to create a limitededition collection of Skin Solution Gift. Ella Baché is committed to helping women feel confident in their own skin with its resultsdriven Skin Solutions. Aligned with the spirit of collaboration and support of bold women, we are proud to celebrate our partnership with Kerry Armstrong to celebrate The Art of Glowing Skin, says Pippa Hallas, CEO. Stars of the gifting offer are: Ella Baché’s Hydra, Spirulines and Eternal+ gift boxes (launching end of October) alongside celebratory bon-bons and discovery sets (launching in November), containing Ella Baché’s cult favourite products to offer a Skin Solution for everyone! The collection is packaged in Kerry Armstrong’s bold, bespoke artwork – offering the gift of art with no wrapping required. Armstrong’s colourful, abstract paintings capture the spirit of the festive season with a youthful playfulness and bold splashes of colour. Kerry comments: “I created the artwork by painting directly onto Belgian linen, treating the canvas like a second skin to express the beauty and festive energy of the holiday season. I liken this to using the right skincare, the right canvas makes a world of difference.” Working to take the message out to women in store are the Ella Baché Skin Therapists who are also 100% committed to helping women (and men) create a beautiful canvas to feel confident in their own skin with Ella Baché’s New Treatments. Whether they’re after radiance, relaxation or rejuvenation, this stunning collaboration, offers luxurious and results driven Skin Solutions
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alongside exclusive artwork inspired by celebration. Available from late October, 2018 at all Ella Baché salons and David Jones stores nationally. WIN an original Kerry Armstrong artwork valued at $5,975.00. To enter for your opportunity to WIN an original artwork, simply visit the-art-of-glowingskin.ellabache.com.au T&Cs apply. WIN an original piece of Kerry Armstrong artwork - Oil on Belgian linen, framed in Australian oak. Entries close at 23:59pm AESDT on 7 January 2019. 01. KERRY ARMSTRONG WITH ONE OF HER BOLD, BESPOKE ARTWORKS FEATURING ON ELLA BACHE’S GIFT PACKAGING FESTIVE SEASON 2018
02. ARTWORKS IN THEMSELVES: ELLA BACHE GIFT SETS
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02. REBECCA NEALE – FOOD FITNESS WELLNESS, GEORGIE HAIGH – BEAUTY DIRECTORY AND CAROLINE GROTH – INFLUENCER
03. STEFANI ZUPANOSKA – THE AUSTRALIAN
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WOMEN’S WEEKLY AND JAYMIE HOOPER – BODY AND SOUL
Essano’s founder, Shane Young, hosted a brekkie launch of the brand’s Superfoods skincare collection. Driving home the message that ‘What you feed your body has the power to feed your skin’, New Zealand’s #1 natural skincare brand*, Shane says Essano has developed the range using the latest scientific technology to transform skin with the power of natural nutrients. Featuring three hero ingredients: Cinnamon, Turmeric and Kale, the range harnesses the natural power of raw, organic, cold-pressed plant extracts. When combined they create a powerful skin regime, with a range of benefits that will detox, brighten and repair, leaving skin naturally healthy and radiant. Showcasing seven nutrient-rich products, five of which are Certified Organic by the world’s largest certification body, Eco-Cert, the range caters to those seeking, natural, organic skincare that works. Made in New Zealand, Essano Superfoods uses a Liposomal delivery system to take the active ingredients, as fresh as possible to ensure maximum potency, into the dermis where they do their work. Naturally this gives the most effective skin-enhancing results. Detox skin with Cinnamon. Get a glow on with Turmeric. Repair and replenish with Kale. There are seven SKUs available in Australia: Cinnamon Purifying Gel Cleanser, Cinnamon Revitalising Exfoliator, Turmeric Radiance Super Serum, Turmeric Illuminating Facial Oil, Kale Hydrating Daily Moisturiser, Kale Night Cream and Feed Your Skin Trial Pack – price range is $15.99 - $29.99. Essano Superfoods is available exclusively at Woolworths supermarkets nationwide, now. **IRI MarketEdge NZ Grocery – Natural Organic Skincare Selected, Value sales, MAT to 15/07/18. 01. JENIFER WATSON – MIX LIMITED GENERAL MANAGER OF SALES, RACHELLE OUTTRIM – ESSANO SUPER FOODS SENIOR BRAND MANAGER AND SHANE YOUNG – MIX LIMITED FOUNDER
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REAL TECHNIQUES – HANDY TOOLS
ACTIVE LIFESTYLE FOUNDATION
Real Techniques hosted an educational #RTtoolup makeup masterclass with Sarah Laidlaw for beauty media to experience the importance of using the right tools. By using quality makeup brushes, users not only get a better and longer lasting finish to their daily or special occasion makeup looks, but owing to less wastage, their products will last longer and they get a professional finish at home. There’s a huge sales opportunity in tools which Real Techniques continues to drive hard into with innovation and great quality products that do the job they say they will on the packaging. While 58% of women purchase colour cosmetics, only 5% actually purchase tools to apply their makeup. Held at Wella Studios, Surry Hills the workshop, theatre style seminar took media through why you should ditch your fingers and get yourself tooled up with Real Techniques. Australia’s number-one selling makeup brush brand, Real Techniques’ range has been developed alongside makeup artist sister duo and YouTube sensations Sam & Nic Chapman, and, made with 100% cruelty-free synthetic bristles. The super-soft fibres work to create a flawless, high-definition finish suited to both day and night lighting. Sarah Laidlaw recommends: The Top 3 Real Techniques cult-classic sets to get started: Flawless Base Set - RRP $47.50 - includes
Revlon’s research reveals that women just want their makeup to stay in place whatever they are up to - living life to the full – all day every day. Giving beauty media a first-hand experience of the brand’s newest foundation – Revlon ColorStay Full Cover™ Foundation – the editors were invited to an early morning workout with The Base Body Babes…but first they were given a full makeup using their prescribed tone from the collection of 11 shades. The product’s promise is a full-coverage foundation that wears up to 24 hours from the #1 brand in Longwear Foundation. It features a lightweight, whipped formula that’s easy to apply and seamlessly blends into skin. No caking and covers everything for a flawless, even look and comes in a convenient tube for easy application. Available in 11 matched tones ranging from pale Natural Beige, warming through Natural Tan to dark Caramel. RRP $29.95. Available at department stores, discount department stores and pharmacies nationwide. See pages 18 & 19 JULY esprit Magazine.
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contour brush, detailer brush, buffing brush and square foundation brush. Enhance Eye Set - RRP $45.00 - includes five essential brushes to enhance eyes: medium shadow brush, crease brush, fine liner brush, shading brush and a lash separator. Sculpting Set - RRP $47.50 – includes sculpting brush, fan brush and setting brush. Each includes a brush cup for storage and individual brush usage education. The Real Techniques range is available nationally in Priceline stores. 01. SARAH LAIDLAW DEMONSTRATES TOOLS AND ALL MYRIAD OF BENEFITS, FOR REAL TECHNIQUES
02. MELANIE BURNICLE – BEAUTYBOSSBUSINESS AND CHRISTINA BUTCHER – HAIR ROMANCE
03. MOTHER & DAUGHTER – LILY GALEA WITH ERICA GALEA – CHEMCORP MARKETING MANAGER
04. THE 360PR TEAM – HAYLEY KARDASH, ERICA GALEA – CHEMCORP, LISA SOLOMONS, RACHEL KING AND SARAH KWON
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01. REVLON COLORSTAY FULL COVER™ FOUNDATION 02. REVLON WORKOUT HOSTS: THE BASE BODY BABES
03. BEAUTY MEDIA TESTING OUT THE STAYING POWER OF REVLON COLORSTAY FULL COVER FOUNDATION
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OUT & ABOUT 01.
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INTELLIGENT HAIR TOOLS With AI fast working its way into NPD the beauty industry is growing its offer with products capable of achieving things we’d only dreamed of before. Beauty media were recently the first in Australia to discover VS Sassoon’s most intelligent and luxurious range of hair styling tools to date. The demonstration was hosted by Peter Brewer - Marketing Manager, Conair Australia and NZ with expertise from beauty guru, Michael Brown and VS Sassoon National Education Manager, Rob Reeves, revealing the newest innovations to the brand’s extensive styling family. Intelligent & Luxurious is how the brand describes its Digital Sensor range of smart hair styling tools. It has been developed with advanced haircare technology to deliver maximum hair protection, enhancing hair health and providing ultimate styling results on all hair types. Joining the heralded VS Sassoon Digital Sensor Hairdryer are its new-to-market sister styling tools, the VS Sassoon Digital Sensor Hot Air Styler and the VS Sassoon Digital Sensor Straightener. Research conducted by VS Sassoon identified that damage caused by heated styling appliances is among the top three concerns Australian women have when styling their hair. The new products use intelligent digital sensor hair protect technology, which protects hair from excessive heat damage by sensing, computing and adapting heat, resulting in enhanced hair health and ultimate styling results – smoother, shinier hair and long lasting styles. VS Sassoon Digital Sensor Hairdryer, RRP $249.95. VS Sassoon Digital Sensor Hot Air Styler, RRP $99.95. VS Sassoon Digital Sensor Straightener, RRP 99.95. There’s a ream of features and benefits – check it all out on www.vssassoon.com.au/women Available from October 2018 at Shaver Shop, Myer, David Jones and Harvey Norman.
ECOYA CHRISTMAS 02.
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04. 01. MICHAEL BROWN – BEAUTY GURU AND ESPRIT MAGAZINE CONTRIBUTOR AT VS SASSOON DIGITAL SENSOR LAUNCH
02. VS SASSOON NATIONAL EDUCATION MANAGER – ROB REEVES
03. NICCI HERRERA – GM ESPRIT MAGAZINE AUSTRALIA
04. VS SASSOON DIGITAL SENSOR INNOVATIONS
Christmas just isn’t Christmas without sunshine and summer fruits in Australia. There’s never going to be the hope of snowflakes drifting down to create a sparkling white landscape and no snuggling around a log fire. Here it’s Southern Hemisphere celebrations in the sunshine. Ecoya embraces this says Claire Barnes - Ecoya GM, welcoming beauty media to experience Christmas in August. Three scented candles were introduced, bringing the festive, gift-giving season to life. “Christmas is a time of gifting and treating loved ones and friends.” This year’s collection began development in Nov 2017. Overall the theme is the essence of a summer Christmas - in the Southern Hemisphere making gifting very easy. The fragrances for 2018 are typical for Australasian Christmas – dawn, day and evening. Fresh Pine evokes the smell of a freshly sawn Christmas tree - Christmas morning rustling of paper under the tree and the delight at what you will find in the paper. Summer Cherries & Peach scents - conjure the midday moment when food arrives at the table visualise sunshine on seasonal fruits. And settling into the twilight hour there’s the Clove, Spiced Ginger & Lime - a warm spiced infusion with the fresh tang of lime. The collection is presented in contemporary and festive limited edition packaging. All three Christmas fragrances are offered in the Ecoya Madison Jar, the Mini Reed Diffuser and the Pocket Madison along with the new Tealight set, as well as gift sets in a range of prices.
02. 01. ECOYA CHRISTMAS – CLOVE, SPICED GINGER & LIME SEEN HERE
02. ECOYA’S JULIA ATKINSON, CLAIRE BARNES AND CAROLINE SPRINGHALL
03. STEF ZUPANOSKA – AWW AND SHARON HUNT – TV WEEK
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OUT & ABOUT 01.
COTY & KATY Coty Consumer Division gathered media together recently to review key launches from the company’s brands for the 2nd half. It just so worked, timing-wise, very excitingly, that the Showcase could take place on the evening that Katy Perry – beloved by Coty – was in Sydney on her Witness The Tour Concert. With the Katy Perry perfume partnership, and working with Katy on the reinvented CoverGirl cosmetics brand, their connection runs deep and it was with a big heart that Coty took guests on to the concert after business was done. But back to the business. Monique Smith, Marketing Director – COTY Consumer Beauty ANZ, hosted the presentation by Brand Managers presenting the first half successes and then summarising the upcoming launches (see Brand News for details on those launching after Oct 1st). Calling them her Proud Mamma Moments, Monique highlighted individual brand top achievements. • Bourjois Paris - Fastest Growing Brand in the Market +24% • CoverGirl - Fastest Growing Brand in Coles +15% • Rimmel London - Stay Matte Liquid Lip #1 Lipstick Launch 1st Half 2018 • Sally Hansen - #1 Treatment SKU and #1 Nail Polish Remover Brand • David Beckham - Fastest Growing Body Spray Brand +52% and #1 Male Celebrity Fragrance
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Rimmel’s new brand purpose is very much of that ‘Try Something New’ ethic and against people being judged for who they are and what they look like, and/or being bullied for whatever reason. CoverGirl is certainly a brand to watch. Happening about NOW, CoverGirl is opening its first-ever beauty destination - a flagship store in the heart of New York City – Times Square. The retail store is an experiential interpretation of the “I am what I make up” brand philosophy, inspiring shoppers to use makeup as a tool for self-expression and personal transformation. The 10,000 square feet store opens its doors to the 26 million New Yorkers and tourists who pass through Times Square each year. The design and vision for the space will reflect the dynamic, energetic neighbourhood. There will be an experiential beauty play room with interactive elements, full service makeup application, on-the-go services, digital experiences and exclusive innovation. The message from the top, from Ukonwa Ojo, SVP CoverGirl, is: “It is our mission to show up for people wherever they are on their beauty journey and offer them innovation and experiences that inspire them to become whatever version of themselves they want to be in the moment. At CoverGirl, we believe that makeup is a powerful tool for creativity and selfexpression. Opening a concept store will help bring this brand purpose to life in an immersive, elevated and multidimensional way.”
LA ROCHE-POSAY ADDRESSES ULTRA-SENSITIVITY With the so-called Allergy Season blossoming, the population in Australia is firing up for its annual skin reactions. To arm beauty media with the tips and advice for their readers, La RochePosay hosted a “Derm Class” hosted by Hannah Audas - Product Manager and Tim Pocock – Marketing Manager with guest speaker, Dr. Cara McDonald dermatologist. The focus was on Toleriane Ultra, the brand’s highest-tolerance, intensive soothing care range that reduces cutaneous reactivity. A key ingredient is Neurosensine which intensively relieves irritation and burning sensations with an immediate anti-inflammatory, soothing effect and long-term relief. La Roche-Posay’s thermal water runs through all the formulations and is always a welcome soother, relieving skin of irritations. Cara talked about the differences between normal skins that react to certain irritants, and true sensitive skin that flares up in normal conditions. Careful mention was made of the microbiome and the importance of keeping that barrier healthy and unbroken so that sensitivities cannot break through. 01. TOLERIANE ULTRA – LA ROCHE-POSAY’S MOST SOOTHING SKINCARE
02. TIM POCOCK – MARKETING MANAGER, LA ROCHE-POSAY, RENAE LEITH MANOS – BONDI BEAUTY, DR. CARA MCDONALD AND ANDREA FERRARI – ESPRIT MAGAZINE AUSTRALIA
• Clairol Root Touch Up - #1 Root Touch Up Monique also talked about Coty Consumer’s commitment to support things that matter such as the LGBTI Awards, partnered by Rimmel London. And festivals where brands can touch so many people in a relaxed and fun atmosphere, such as Splendour in the Grass where the team on the Rimmel pop-up completed 5,000 makeovers on festival goers.
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INFLUENCER
INFLUENCER esprit’s collection of industry friends share their strategies on networking, selling, product knowledge and job-related growth to build your career as a beauty assistant, beauty influencer.
M A R Y Z AVAG L I A MICHEAL BROWN AIMÉe Wice
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most powerful beauty secrets
REVEALED
INFLUENCER
HOLLYWOOD’S By Mary Zavaglia 01.
Los Angeles has become the Mecca of anti-ageing. It’s home to so many of the best doctors in the business and is especially a hot-bed for aesthetics innovation and a haven for those who want to look younger forever. On the surface it’s easy to think everyone in Hollywood has resorted to plastic surgery but that’s simply not the case. Apart from the healthy lifestyles and overall happiness thanks to great weather, celebrities and likeminded folk are turning to the new cocktail of micro-current tools, liquid fillers, and the new over-the-counter cosmeceuticals to keep their youthful good looks. It’s like a workout routine for your skin. By giving your skin targeted treatments with a combination of touch therapy and noninvasive, cutting edge technology you can turn the clock back by years! With the myriad of skin ageing concerns, from loss of luminosity, firmness and clarity as well as developing certain skin disorders such as rosacea, acne, eczema, skin tags and wart like bumps and broken capillaries, there is not one magical treatment that will address all these skin ailments. The good news is that by combining a series of bespoke and corrective treatments using different modalities skin can regain its healthy glow. Here are the top three celebrity treatments performed by the best of the best in the world of beauty.
The Glow Master – Lisa Watts This is the woman who is responsible for Jane Fonda’s ageless looking face. She took her gaunt, stretched skin and transformed it into healthy, plumped perfection. Her favourite modality is the new professional needling treatment. She says: “There are so many technicians doing needling on patients, such as the vampire facials or stem cell infusions. But
honestly, I’ve found that the best results from needling are a very light glide over skin with a professional needling pen to make the skin pink, not bloody.” The needling technique is used to stimulate cell signalling for repair. This natural process in our skin is what creates collagen and elastin fibres. Lisa calls this a controlled trauma that wakes up the skin to go into repair mode. Another popular technology is Micro-Current which has been around for many years. This system is proven to lift eyebrows and saggy skin. Watts says: “I use it in the treatment room to finalise the facial, so my patients love how they look the second they walk out the door.” I personally love this modality. I use it three times a week for 30 mins. It gives you an amazing “facelift effect”. Bio-resonance is another system used to reset cellular signalling. This is a complicated process, but it’s very effective in wound healing and cell signalling. This is the magic that happens in a multifaceted facial. Not all modalities are done at the same time. Usually needling is a standalone procedure, then you follow up your next appointment with energy healing. The key to looking amazing in six weeks is to alternate these procedures. https://miabelleskin.com/
done my work”. So, if you’re visiting LA, book your consultation with her sooner rather than later. www.instagram.com/olgakud/
The Face Artist – Doctor Anoop Rastogi When it comes to Botox, the Lasky Aesthetics and Laser Center has a roster of Hollywood’s elite - Sofia Vergara is a fan. However, I must say, that even after many interviews with Botox injectors there is no one better than the absolute master, Australia’s very own Dr. Anoop Rastogi. I recently discovered that some of LA’s elite fly into Sydney for his ‘Midas’ touch. He’s a world-renowned cosmetic surgeon who approaches his procedures as works of art. “Let us consider the creation of an artwork, a sculpture carved from stone, welded from steel or cast from a constructed mold”, says Dr. Rastogi. He views each client with an artistic vision. His clients flock to him for his skilled techniques that create flawless results. www.instagram.com/dr_anooprastogi/
The Contour Specialist - Olga Kud Dubbed as LA’s Filler Queen, Kud is super popular and you need to schedule your consultation with her six months in advance. “The Liquid Facelift” is her specialty and she’s got quite the following on social media as well. The before and after pictures found on her Instagram page are astounding. She literally transforms her clients into a younger version of themselves. She is also an artist when it comes to lip, chin and cheek augmentation and a miracle worker at nonsurgical rhinoplasty. However, she says: “A smooth looking complexion that is dehydrated and dull still ages you. Women today want instant gratification. I always tell my patients that if they spent a little time on regularly cleansing, exfoliating and hydrating, their skin would look even better after I’ve
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01. MICHELLE PFEIFFER – FEELS VERY COMFORTABLE IN HER SKIN
02. JANE FONDA - AT 80 YEARS YOUNG JANE LOOKS STUNNING
02. NUFACE - MICRO-CURRENT DEVICES REJUVENATE YOUR FACE BY TONING, LIFTING AND REDUCING FACIAL LINES. WWW.HUFACE.COM
03. HANACURE - A CELEBRITY MASK FAVOURITE THAT FIRMS, LIFTS AND CONTOURS. WWW.HANACURE.COM
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Aimée Wice amouraimee.com info@amouraimee.com FOLLOW ME ON TWITTER + INSTAGRAM
5 Beauty-centric Destinations
you need to visit BY AIMÉE WICE
There is seldom a time or place I’m not up for a travel adventure: whether I’m invited to take off on a whim for the weekend, am whisked off by my ever-romantic and adoring partner or am in the midst of planning a trip near or far, I love nothing more than exploring new territory. But I have a special interest in delving into new destinations. While indulging in exotic, local cuisine and partaking in far-flung cultural liveliness definitely tops my list of activities enjoyed abroad, I truly delight in pampering like a local, no matter where or what that means. And while I am working on crossing off every country on my wish list, there are a few that stand out to me when it comes to the best beauty destinations. Here is my travel guide to gorgeousness.
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ouraimee@amouraimee_
INFLUENCER
Morocco Spending time wandering through the seemingly endless souks while enjoying freshly squeezed orange juice for about 40 cents is definitely a list-topper when visiting Morocco. But beauty lovers mustn’t miss out on the country’s famed and indulgent spa ritual: the gloriously softening and mind-meltingly relaxing hammam. A non-negotiable weekly visit to the hammam is de rigueur for most Moroccans, and many spend the better part of the day catching up with friends and family during their visit. Starting with a long and luxurious steam, a gommage (read: a super vigorous exfoliating treatment) follows, and is finished with a rich, full body moisturiser (usually packed with Morocco’s most famous beauty ingredient, Argan oil) that is deliciously massaged in. Don’t leave without a few Moroccan beauty products to enjoy at home, too: pick up some savon noir (or black soap), which is made from vitamin E-packed black olives and leaves skin insanely soft and cleansed; and rose water, as Morocco is teeming with the beautifully scented flower that when transformed and bottled into rose water, instantly boots hydration and mood when spritzed over the face and décolletage midday.
France Arguably the chicest country in the world, France simply could not be left out of any beauty lover’s list. Famed for creating that elusive, carefree and endlessly sought after “French girl beauty” look, the French know how to strike the perfect balance between elegantly undone and perfectly sophisticated. But French women are notoriously hush-hush about their rituals; they’ll never admit they gave their look much thought or time and maintain an airy mysteriousness surrounding their beauty regimes. But spend enough time in the country and dig around enough and you’ll discover many French women keep their svelte figures — despite being surrounded by fabulous pastries, cheese, wine and baguettes — by getting lymphatic drainage massages to combat fat and cellulite.
Also incorporating the treatment into facials, many French women religiously visit spas while also incorporating the method at home; every French beauty line has at least one cellulite product, and the famed French pharmacies are teeming with slimming and smoothing lotions and creams. The trick is in the technique: a vigorous massage is key, as is regular exfoliation. Rim eyes with smudgy black liner, leave hair tousled and you’ve made a full transformation.
South Korea The headquarters of K-Beauty, some of Seoul’s streets are lined with beauty store after beauty store. From cutesy to quirky to cutting edge, there is undeniably something for everyone. Home of the 14-step skincare routine, Koreans are well known for their flawless, pore-free complexions that they painstakingly care for day and night. Seoul boasts some of the world’s best clinics, too; with the incredibly high demand for perfect skin, it’s no wonder there are so many cutting-edge options that are jaw-droppingly inexpensive, too. Laser therapies and more invasive treatments are the norm here; Koreans take their beauty seriously. There are even facial treatments that claim to shift bones and re-shape the face (ouch!) for a lifted, youthful result. But if you prefer to dip your toe in K-Beauty, stock up on the infinite offering of sheet masks, gels, creams, cleansers, toners, essences, and beyond; not to mention anything and everything beauty in between from hand and nail care to specialty lip and eye products.
Brazil The world-famous Copacabana beach is home to some of the most beautiful views of both vistas and stunning Brazilian women alike. Well known for taking excellent care of themselves, Brazilian women are often pampering and preening when it comes to hair removal (hello, Brazilian wax), skin smoothing, and above all else, ensuring their hair looks perfectly shiny, healthy and gorgeous.
A trip to the dermatologist in Brazil is often done a few times a year to keep skin in tip top shape, with a few treatments here and there as well as a prescription skincare regime being pretty standard. Maintaining your nails and lashes is a must, too, and many women use this as an opportunity to spend some time together. But above all else, smooth, sleek hair is paramount. The famed Brazilian blowout is hugely popular, and newer formulas are much safer than previous offerings. Regular in-salon hair treatments are a must for boosting health and shine, too.
Switzerland The Swiss are known for their love of saunas and partake in a good steam several times a week. With loads of health benefits from detoxifying skin to improving circulation, it’s no wonder this beauty ritual is a popular one (plus, doesn’t a session in a sauna just leave you feeling amazing afterwards?). But Switzerland has more to offer in the beauty world than just saunas: spa treatments are an important ritual to partake in, and whole weekends dedicated to spending time away to focus on self-care are not unusual. The country is teeming with plush, luxe spas, and many boast the uniquely beneficial and relaxing element of featuring thermal baths. Skincare is also extremely important, and many flawless Swiss faces can prove it (hi, Sandra Hess). Home to ultra-luxurious skincare brand La Prairie, Swiss women treat their skin with care from head to toe, too, and never overlook the importance of exercise for a full mind-body approach to health and beauty.
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ESPRIT ’S BE AUTY ASSI STANTS
H U B APP We are so excited to share with you our exclusive Beauty Assistants HUB where only the influencers, the sales gurus and most importantly the team that interacts with the customers are invited to join. Hey...that’s YOU! Downloading the esprit HUB app means you will: Receive the latest beauty news, competitions, insights and trends Be a part of Australia’s beauty and the best Have the opportunity to give feedback directly to the brands you sell Receive your digital esprit Magazine each quarter To have this and more... join our FREE Exclusive Beauty Advisor HUB by downloading our app: esprit club (magazine), exclusively for the beauty frontline.
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INFLUENCER
M I C H A E L’ S T O P T I P S T O
Complexion... Sales, Perfection!
BY MICHAEL BROWN @MBROWN_BEAUTY WWW.MICHAELBROWNBEAUTY.COM.AU
Makeup is so visual, hence why it can be such a winner on the shop floor with so many brands showcasing eye catching shades and textures that create that buzz of a can’thelp-herself, impulse purchase. Look at social media and the way beauty accounts show makeup as more of a creative art form, exaggerated and extra highlighted eyes, with overdrawn lips, all inspiring and actually resulting in sales of featured ‘pop’ products. However. Even though we all love a bold lip and a metallic shadow, does it give us the same satisfaction than when we know our skin (complexion products) are on point? A great complexion is a sign of youth, that fresh hydrated looking glow and an even skin tone – you just can’t beat it! I bet if you asked any of your customers their top priority, it would be a very high percentage that say creating perfect skin, using keywords like even-toned, fresh, hydrated and natural coverage. Putting our best face forward has always demanded a great complexion and in today’s society why would it not be No.1 cosmetic priority? Fresh skin using good quality complexion products remains a flourishing category of makeup.
CHOICE
COMPLEXION PERFECTION
We live in a time when choice is endless. In beauty, the product offerings are limitless… but as Beauty Advisors/Makeup Artists, we also need some authority in an expert kind of way, so that customers are not confused when it comes to choice. This is especially important in complexion, as there are many shades and types of products relating to skin type and coverage that could be a little difficult to master if you are not an expert.
We know women want perfect, naturallooking skin. It’s our job as beauty advisors to be able to recognise our customers’ skin needs and offer a solution. It’s been proven that application, by us onto our customer, will give them a visual insight into the product’s performance, resulting in sales, as trust is built.
Always spend the time with your customer to ask questions and understand what her skin is telling you; how it behaves during the day and where or what end result she is wanting for her skin. Going through every foundation type and shade does nothing for her confidence in your expertise. It is confusing and potentially overwhelming, with a result that she has no idea which option may be correct. A few may sound good. But which one is THE one? Once you ask 3-4 questions to gain knowledge of her desired look, you can be direct as the brand expert to give her one, possibly two options. The fact that you have recognised her skin needs and have now prescribed her a result in product(s) will give her the confidence she needs to try and most probably purchase. It’s such an easy task. It’s back to: ‘look, listen, learn, then make a targeted recommendation’. Yet so many consultants rush this step and give their favourite product, or the one most on trend, when in fact, your customer may require something very different. Trust is everything with complexion.
Lastly, complexion products are one of the easiest ways to gain consumer loyalty and return business, as once their skin looks good, why would they move on? If a customer comes in for a lipstick, or an eye makeup product, I would recommend to focus on her initial request. It’s important they know you are listening and are on top of their inquiry – but slowly weave in that makeup accessory products like eyes and lips, can only look good on naturally even-toned skin… “Have you got a concealer to prep the area of application?’ It really is that simple. This usually allows you to prep the area, talking about skin health, priming, which can lead to skincare, foundation and then highlighting to complete the makeup. Don’t be afraid to ask the questions that bring complexion talk into your conversation about achieving a winning look. It’s all in your relaxed, yet educational delivery, demonstrating that celebrity-inspired skin glow and driving her to say those magical words: “I’ll take it all thanks!”
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MY JOURNEY
LAP OF
LUXURY Belinda Besant – Regional Training & Events Manager for La Prairie ANZ by Elisabeth King
Building a career that most people in the beauty industry dream of doesn’t just happen. Belinda Besant, Regional Training & Events Manager for La Prairie ANZ, guided her career by setting and achieving goals and accepting new challenges. I was always willing to grow and to help others grow, she says. “I also believe there are no substitutes for hard work, honing relationship skills and listening to feedback from all team members”. Widely acknowledged as one of the most effective communicators in the local cosmetic industry, Besant reveals that she was painfully shy in her teens. “I signed up for a year-long public speaking course in Year 10. I also joined debating teams and took part in theatricals to gain more confidence. I initially wanted to do a law degree and was accepted at the University of Sydney. But I decided to take a gap year to earn some money and take a break from study”. The decision proved life-changing. “I was always cosmetics-curious and saw a job ad for a part-time beauty consultant. I loved it and was hooked. I moved to Estée Lauder in a 2IC position even though I was very young. The role offered a great training ground. But I wanted more control, independence and achievement”. Next step was counter manager for Dior at Myer Sydney City. “There was a team of five and we took the counter from a number three ranking to number one. Even then, story-telling had become very important in developing brand loyalty”. The position of training coordinator opened up at Dior’s Sydney HQ. “It was a multifaceted role and I was involved in admin, back-of-house, you name it. A state role quickly emerged and I became NSW state training manager, frequently travelling to country
towns. In addition to blockbuster perfumes, makeup is a core focus for Dior. “Skincare wasn’t so big and I helped to set up the first colour stylist team for the brand in the world. We went to Asia for training and worked on runway looks. I stayed with Dior for 15 years because there were always opportunities to create something new. I don’t like to be bored and I was also involved in PR and events”. Besant left Dior in 2009 when she decided to start a family. “I am such a 100 per cent person and took two years off work to completely immerse myself in motherhood and look after my daughter. It was a good career break in many respects. I had time to think and indulged my entrepreneurial skills by starting a children’s clothing business. The opportunity arose to be the part-time training manager role at La Prairie, working three days a week. “The position was perfect and the culture of the company was so engaging and flexible it allowed me to balance my work and home life and love my work. Not only does La Prairie represent the epitome of luxury and innovation in skincare, says Besant, how we train our BAs is very different. “It’s all about building relationships, not just the product. Our team members build loyalty by explaining the history of the famous clinic founded by Dr Paul Niehans in Switzerland, our ongoing advances in skincare technology and the importance of proprietary actives like caviar. Our BAs forge strong bonds with their customers and their clients return to them. A crucial difference in the retailing of luxury skincare”. Over the past eight years, Besant has carved out a formidable reputation as an innovator and trailblazer to become Regional Trainer & Events Manager for La Prairie ANZ. “I now
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work four days a week and my role has evolved. To grow the business and develop human resources, I now train others to train. As you move up the corporate ladder, you have to hand over the reins in certain areas to develop the careers of all employees”. La Prairie is such a game-changing brand and the way we work as a united team in Australia and NZ makes all the difference says Besant. “We have global marketing meetings and Managing Director Rosi Fernandez, Regional Marketing and Public Relations Manager Ai San Beaumont, and I go to Switzerland once a year for a full debrief on the brand’s global strategies. It’s inspirational and re-energizing”. Just as individuals need to manage their careers effectively or risk lagging behind their peers, luxury skincare brands must attract, develop and retain high potential employees to stay ahead of competitors. It takes a lifetime to develop a reputation, and only a minute to lose it, says Besant. “La Prairie launched Skin Caviar Luxe Cream 20 years ago in 1998. Today, over a third of new customers still enter the brand through this hero product. In September, we opened a new chapter by launching reformulations of the original Skin Caviar Luxe Cream and the Sheer version”. The strategy involved a complete remastering of the franchise and is the biggest launch La Prairie has ever done, adds Besant. “We opened “outposts” in key locations - Pitt Street Mall and Westfield Bondi Junction in Sydney and Chadstone in Melbourne. It’s this sort of dynamic innovation that has kept La Prairie at the forefront of luxury skincare and excellence as it appeals to new generations of clients”.
Present Sense
Beauty Advisors’ Guide to Gifting
Esprit asks the BAs: “What is the process you go through with a customer who wants to buy a gift but doesn’t know what to choose. How do you go through the consultation process/questions…to find a beautiful solution?”
Gifting is a tricky area to navigate. Get it wrong, or get sloppy about your choice and the whole occasion turns sour and you lose ground with the giftee, rather than warm their heart. Get it right and you make them smile and feel special, just like you intended. As Beauty Advisors you’re dealing with this all year round but especially as we’re coming into the festive season when your Gift Consultations will need to be super-caring and meaningful so you convert the browser, away from jewellery, chocolates and silky undies, fabulous as they are…to a thoughtfully bought gift of skincare or perfume that will ‘make their day’..
April Heath
Susan Vendramini
Kathy Chen
Benefit Cosmetics Store: Chadstone Melbourne, vic
Coty Luxury Store: myer Highpoint, Melbourne, VIC
Sisley Store: David Jones, Elizabeth Street, Sydney, nSW
At Benefit Cosmetics we believe that ‘laughter is the best cosmetic’ and that every customer should not just walk away with their new favourite product but also that we bring a smile to their day. Making real connections with our customers is just as important as having professional product knowledge. Beauty advisors are always mindful to listen to customers’ dilemmas and ensure they resolve them with a beauty solution… it’s all about detail! Once a connection has been established, beauty advisors will begin to ask open ended questions to narrow down what the customer is looking for. It’s vital as a beauty advisor to know the difference between a benefit and a feature of a product. In conjunction with going above and beyond to satisfy our customers, we also offer ongoing support and current specials. E.g: giving customers a complimentary makeup lesson so they can see, touch and feel the product but also understand how to use it. It’s important we convert our customers’ motivations for the gift into the products’ characteristics. This allows the customer to decide if these products are a suitable gift. At the end of the day beauty advisors must remember it’s not only about making wwomen look good, but feeling good, whether the product is for somebody else or themselves.
Nothing compares to knowing the products and the stories behind them to instil customer confidence. Educating customers opens their world to a plethora of beautiful brands and products they would not ordinarily consider. I ask the customer to describe the person they are giving the gift to. It is a strange thing but often a fragrance bottle can be found based on one’s personality, or at the very least eliminate some. Is the person classic in style, conservative, fashion forward, trendy, brand driven, extroverted or individualistic? When the customer starts thinking about the person they are buying for in this way the selection becomes quiet easy and the customer feels confident that they have invested in the choice and not simply been railroaded to purchase just anything. When you can describe the style and personality of the scent and join it to the style and personality of the person receiving the scent it becomes clear to the customer that the choice they are about to make is a good one. And if indeed you have done your job and the choice was indeed a beautiful fit, it will see customer loyalty. It is amazing how often a customer has said I never would have looked at this if you had not shown it to me.
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A customer is required to process a lot of information before making a decision. Often they are afraid of making a wrong decision. Your job is to gain their trust and showcase the brand. You should impart your knowledge that enables the customer to decide with confidence. After greeting a customer ask them what is the occasion for the gift. Does the customer know what that person may like, want or need? Do they have a budget? If the customer is unsure then suggest some options and enlighten the customer so they can visualise the recipient’s excitement when they receive the gift. To anchor the purchase and close your sale, it is always best to give the customer three choices, one prominent plus two other options to narrow the choices available, so a decision can be made on the spot. For example, Sisley Paris luxury skincare has multiple categories ranging from skincare, haircare, bodycare, cosmetics through to perfume. We simplify the task by identifying the most suitable category. In some situations, we may use budget as the determining factor. A successful consultation should give your customer the confidence to take the lead role in the decision making.
Marc Edward Agency David Jones Elizabeth Street & Myer, Sydney, nSW When customers come in store to purchase gifts, they often are unsure of what type of product they are looking for or what can make the perfect gift. At the start of a consultation, I like to begin with open questions: who the gift is for and finding out a little more about the person the gift is for. This opportunity when it comes to customer service is helping the customer from start to end, to make sure they make the right selection. When the customer is unsure of what fragrance to select, I like to take them on a journey across the beauty department, providing my recommendations based on our consultation. Once the customer has chosen the perfect fragrance, I offer extra services to complement the occasion such as complimentary gift wrapping to ensure the customer walks away not only satisfied but with the perfect gift along with a happy experience
Renee Johnson Lancôme Store: David Jones Queens plaza, Brisbane City, QLD
Emma Houlihan La Prairie Store: Events Specialist Melbourne, VIC At La Prairie we pride ourselves on Diamond Service and when our clients visit our counters we ensure we make it a special experience. Listening to my customers’ needs and wants is vital in understanding their lifestyle and preferences for achieving their desired goal. Through Diamond Service and asking key questions, I am able to establish whether the gift is for a loved one, a special occasion and so forth. At La Prairie we have many possibilities and I love guiding the client through the collection that best answers their needs and wants.
My solution to finding the perfect gift would be getting to know the customer and who they are buying for. I like to first build a relationship with the customer by asking a few questions to help understand the gift’s purpose and intention. For example; who is this gift for? What is your relationship with this person? Is it for a special occasion? Have they used any Lancôme products before? And do you have a budget? After considering the customer’s responses, I can then suggest product ideas and introduce a couple of our most gifted universal products, such as our iconic Advanced Génifique youth activating concentrate and the fragrance of happiness, La Vie Est Belle. Our philosophy at Lancôme is to make everyone feel and look more beautiful, so I do my best to ensure the consultation is genuine and true to our philosophy. This will result in the customer feeling confident and excited about giving their beautiful gift.
Jessica Holmes L’Occitane Store: L’Occitane QVB Sydney, NSW
BEAUTY & THE BEST
Nida Parcutela
We are blessed to have the iconic Skin Caviar Collection as most of our clients love the iconic blue and silver jars – the perfect gift for anyone. Diamond Service is all about establishing a relationship - as we build trust we want our clients to enjoy the luxury of storytelling at La Prairie. On counter we offer each of our customers a luxury ritual to give them the opportunity to experience the application of products on their skin so they too can feel and be educated on our brand. After all…experiencing is believing! The follow up of any purchase or interaction is vital to building an ongoing lifelong relationship and loyalty. This gives us the opportunity to get to know each customer and extend other services and invitations to facial events, workshops and VIP luncheons. Putting together a gift is to open up the world of possibilities with La Prairie so they revisit the counters and fall in love with the products as much as I do!
Being a strong gifting brand as L’Occitane is, this is a regular scenario in our stores and online. There is a series of questions that we need to ask our customer first before we start creating gifts and suggesting products. Here is a list of some of the questions I like to ask my customers when they are looking for a gift: • Tell me about the relationship you have with the person you are buying for? • Tell me a little bit about the person? • What is their name? • How would you describe their lifestyle? • How would you describe their personality and style? • Have they ever talked about how they feel about their skin? • What have you observed about the person you are wanting to gift? This enables me to refer to the person they are buying for by their name and create a gift set that would best suit the customer’s description. I also let the customer initiate discussion of price and allow the customer to tell me when they feel we have met their gifting needs. We also make sure our gift wrapping is always immaculate and beautifully scented to give our customers that overall sensorial experience from the moment they receive their gift. Our product knowledge and experience in trying all the products is very important in this instance as well as knowing what gift wrapping options are available. We need to make sure that when the gift arrives with the receiver that it is in impeccable condition and creates that magical moment when they go to open their parcel. After all, L’Occitane is considered a little piece of French luxury which our consumers delight in every time they use our products. The wrapping element is just as important in creating that first and memorable experience.
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BRAND NEWS
Benefit blockbuster From brow pencils to powders to gels and more, Benefit #1 brow brand worldwide* has built a blockbuster set that includes all the makeup required to transform brows...packaged in a show-stopping magic-inspired trunk. There are five full-size brow bestsellers, one Pro tool, plus educational tips & tricks: Foolproof Brow Powder for natural-looking fullness; Precisely, My Brow Pencil ultra-fine brow defining pencil; Goof Proof Brow Pencil super easy brow-filling & shaping pencil. Ka-BROW! cream-gel brow colour with brush; Gimme Brow+ browvolumizing fiber gel and Angled Brow Brush & Spoolie. There are two shades. A Magically BIG Deal - RRP $59.00 (value $140.00). Available now. *Based on estimated total global prestige brow product retail sales, Jan - Dec 2017
CHANEL BOY – MENS GROOMING CHANEL launches its first makeup line for men, BOY DE CHANEL a foundation, a lip balm and an eyebrow pencil. The line offers men a more polished version of themselves and helps improve their self-confidence, says the company. Firstly available in South Korea in September 2018, it will be in the rest of the world on the House’s e-commerce site from November 2018, and in the CHANEL boutiques, starting January 2019.
Jurlique Rose Body Care Introducing the latest additions to the bestselling Jurlique Rose Body Care ritual. Softening Rose Body Cleansing Cream 200ml, RRP $35.00 is an intensively moisturising and soap-free body wash leaving skin feeling deeply cleansed and replenished. Softening Rose Body Cream 150ml RRP $45.00 is an indulgent body cream that absorbs quickly to deeply moisturise, leaving skin beautifully scented and velvety soft. On counter 1st October 2018.
St. Tropez gets even darker St. Tropez’s latest launch offers the darkest self-tan with fast colour development within the current St.Tropez product line up. Using the Quick Intelligent Tan Development System, those wanting a flattering bronze, can achieve the look in half the usual time (just four hours), or the ultimate extra dark tan within eight hours of application. Proven to help produce a more even looking tan, Jojoba esters keep skin nourished, hydrated and smooth which aids the Vegan friendly, 100% naturally derived DHA reaction to prolong the tan with an even, gradual fade. Vitamin E has also been included within the formula to provide antioxidant protection for the skin. RRP $59.99 is available in Priceline now.
Benefit - All You Can Treat!
Reignite the excitement with Crabtree & Evelyn
Benefit’s Mini Stocking Stuffers make cute AND affordable gifts. Such treats as Benetint rose-tinted lip stain - $12.00, The POREfessional Pore Primer - $12.00 and Hoola matte powder bronzer - $15.00. Ready to gift with a decorative “To/From” hang tag. Available now.
Masters of Christmas, Crabtree & Evelyn, in 2018 will reignite the excitement of Christmas by standing out from the crowd and inspiring people to do things differently. The brand’s design of the 2018 Christmas collection takes inspiration from the stylistic, colourful cues of the 1970s – when Crabtree & Evelyn started – and blends them with contemporary monochrome graphics. It’s a stand-out look and feel for Christmas that is bright, unexpected and shelfie-ready.
WELEDA POMEGRANATE DEO
Weleda Pomegranate 24h Roll-On Deodorant joins the brand’s popular certified natural roll-on deodorants range. Formulated without aluminium salts, to allow the natural sweating process to continue, the roll-on deodorants are naturally fragranced with pure essential oils and offer reliable protection and natural freshness by inhibiting odour. Made with certified natural ingredients like organic liquorice root extract, known for its soothing, antimicrobial properties, and organic astringent witch hazel distillate, which also helps to calm the skin the roll-ons are dermatologically tested and suitable for sensitive skin, suitable for vegans. RRP $16.95. Also available in Citrus and Men.
Vitamin A–free oil from bodyplus BodyPlus Skin Oil is a Vitamin A-free oil formulated with ceramides to hydrate the skin and is a great treatment to help with the reduction of stretch marks, scarring, dark spots and burns. For women and men of all ages BodyPlus Skin Oil is a multipurpose oil with a wide range of benefits. High in Vitamin E and Ceramides, use BodyPlus as an intensive face and body moisturiser, bath oil or after sun treatment. Available at selected pharmacies RRP $19.95.
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Bourjois Healthy Mix Glow Primer is like a smoothie for skin (in pink and apricot). A cool water-based serum infused with a blend of efficient vitamins (A, B5, C and E), it glides on for a fresh effect and enhances the complexion, while instantly boosting radiance with a complex of coloured pigments and ultra-thin, light-reflecting pearls. RRP $27.00. On-counter date: 1st October 2018 from Priceline and independent pharmacies nationally.
BODY SHOP’S SENSITIVE SOLUTION High street natural beauty pioneer, The Body Shop has developed a porridge for the face. Big on being kind to sensitive skin, the brand’s new Almond Milk & Oats Soothing Face Mask calms itchy, uncomfortable sensitive skin. The creamy, 100% vegan comfort mask uses oatmeal for its gentle exfoliating texture, enriched with almond milk and aloe vera and includes prebiotics. The result is a porridge-like mask that soothes sensitive, itchy skin and recharges it with moisture. In store 7th October, RRP $35.00, 75ml.
BRAND NEWS
Bourjois – easy and fun
Avène Sunscreen Sprays With its heritage of 20 years of dermatological expertise for sensitive skin, Eau Thermale Avène is proud to expand its suncare with Sunscreen Spray SPF 50+ and Sunscreen Spray for Children SPF 50+ (from 6 months old). Both offer high quality, broad spectrum sun protection, specially designed for sensitive skin. Both are water resistant (up to 40 minutes), hypoallergenic, free from parabens and offer the highest level SPF50+ sun protection, maximum photostability and tolerance for even the most sensitive skin. The variant for Children is also fragrance free. Both RRP $34.95, 200ml available at leading pharmacies nationwide from 15th October 2018.
AMORE Pacific launches Innisfree With the arrival of a new Korean skincare company, AMORE Pacific, with an Australian subsidiary based in Melbourne, fresh brands are gradually rolling into the market. Innisfree has a standalone store in Melbourne, with more on the plan. It offers innovative beauty solutions powered by the newest natural ingredients found on Korea’s pristine JEJU Island. Thanks to its volcanic origins, this fertile oasis has a unique ecosystem with unparalleled abilities to nurture beautiful skin. Welcome Super Volcanic Clay Mousse Mask, revolutionising the clay mask experience with a 6-in-1 pore solution. The volcanic mask is the first clarifying mousse mask with a lightweight, smooth and creamy formula that deeply penetrates pores to help remove excess oil and helps minimise the look of pores. RRP $32.00, 100ml can.
ST.TROPEZ SELF-TAN WATER St.Tropez Self Tan Purity Bronzing Water Mousse looks like water in the bottle, yet delivers an ultra-lightweight foaming mousse giving a natural looking golden tan with a tropical fragrance. Refreshing Green Mandarin Water, infused with naturally derived tanning actives, instantly revives skin with its energising and uplifting properties, while the powerful antioxidant properties of Hibiscus extract shield skin from free radicals for the most radiant skin. With no guide colour, it can be worn day or night. Applying with a mitt gives an instant, light gleam. It will gradually develop over 8 hours into an even streak-free golden tan. RRP $49.99, available in store from Priceline now.
Revlon Kiss Cushion Lip Tint Revlon Kiss Cushion Lip Tint - delivers a juicy wash of buildable colour, that leaves lips appearing fuller, more supple and conditioned - the look of a stain, the comfort of a balm. The ten shades range from pale Pretty Kiss through warm High End Coral to deep Wine Trip. A lip-loving tint, it has a pillowy soft cushion tip that feels lovely on the lips and so simple to use. Naturally it protects against dryness. RRP $19.95. On counter at department stores, discount department stores and pharmacies nationwide.
Dermalogica’s speedy peel Dermalogica Rapid Reveal Peel has a key action to erase signs of ageing. This convenient, at-home peel is the highest-strength retail exfoliant offered by the skin health experts at Dermalogica and The International Dermal Institute. A unique complex of phytoactive Alpha Hydroxy Acids helps reveal new and firmer skin, reducing the appearance of fine lines and wrinkles by removing dulling surface debris without causing dehydration. Fermented plant enzymes help even skin tone by resurfacing the skin and accelerating cell turnover. Australian Caviar Lime Extract smoothes and brightens for a more radiant complexion. Use once a week. RRP $128.00,10-pack. Available at David Jones and Mecca Maxima.
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BRAND NEWS
Votary Night Oil No prizes for knowing why beauty sleep is so called. The dark hours are when the best repair and renewal takes place in our skin. We need to use those sleeping hours carefully – choosing the best products. For Votary Intense Night Oil - Rosehip and Retinoid – the co-founder, Arabella Preston, says: “As time goes by, I need to seek out science-led active ingredients to boost the power of my favourite natural plant oils. The retinoid in this intense oil works its magic overnight leaving my skin plumped and smoothed.” It is a science and nature hybrid product: the luxurious natural plant oils that Votary is known for have been blended with a gentle retinoid which encourages the skin’s natural turnover of cells. It reduces the breakdown of collagen, meaning you wake up with firmer, smoother skin – restored and ready for the day! 50ml – $270.00 at Sephora.
Cloud by Ariana Grande Global superstar, aspirational icon and artist, Ariana Grande, in partnership with Luxe Brands, releases Cloud fragrance at My Chemist, My Beauty Spot, Chemist Warehouse, Priceline and Priceline Pharmacies. Ariana Grande Cloud is a joyful creation inspired by optimism and hope. The fragrance opens with a blend of lavender blossom, juicy pear and bergamot. The heart features a whipped touch of crème de coconut, praline and vanilla orchid. Musks and creamy woods fade out for a cashmerelike feeling. The cloud-like bottle design stands apart from her existing fragrance franchise. $39.00, available from mid-October.
AVEDA’S CHERRY ALMOND HAIR PAIR Aveda’s new, 98% naturally derived*, silicone-free Cherry Almond Collection comprises Cherry Almond Softening Shampoo and Conditioner. Their promise – to leave hair touchably soft, shiny and full of weightless bounce. Formulated with a blend of naturally derived* cherry blossom extract and sweet almond oil to help restore softness and shine from roots to ends, while a 100% naturally derived* aroma infuses hair with a sweet, juicy floral scent. RRPs: Shampoo - $26.00, 250ml and Conditioner - $26.00, 200ml. *From plants, non-petroleum minerals or water. Learn more at aveda.com.au
Jo Malone sparkles for the festive season Jo Malone London White Moss & Snow Drop Cologne launches as part of the Jo Malone London All The Sparkles Collection on 4th November 2018. The brand calls it “The scent of the season, captured in a limited edition Cologne. A fragrant contrast. Snowdrop petals peeking through powdery snow. Greeting forest-fresh moss, iridescent under winter sunlight. A warm touch of golden amber, topped with a luminous burst of cardamom.” RRP $198.00, 100ml.
Natio Rosewater Hydration Natio is extending its popular Rosewater Hydration range this November, adding two new products to treat and protect the skin, while giving it a boost of pure Rosewater. With a brand new Moisture Balance Day Cream SPF 50+ (RRP $19.95, 75ml) and luxurious Deep Hydration Face Mask ($19.95, 100ml) joining the line-up, the Rosewater Hydration collection now offers an even broader range of skin solutions for a soft, smooth and perfectly hydrated complexion, with the added confidence of sun protection. Dry skin is deeply moisturised, oily skin is controlled and combination skin is perfectly balanced. Rosewater is also known for its anti-inflammatory properties, and can help to reduce redness, strengthen skin and maintain its pH balance. Available from Myer, David Jones and selected Pharmacies from 22 November 2018.
JOY by Dior JOY by Dior fragrance is here! Created by François Demachy, the first scent is zested Bergamot and Mandarin heightened by aldehydes, which all unite to make the florals soar. Rose, in both Essence and Absolute form, as well as heady Jasmine, blend with these juicy fruits. Warm and creamy Sandalwood is a mellow embrace, sustained by a slight touch of Cedar and a hint of Patchouli. From among the large Musk family, a careful selection of notes are played to envelop the whole in a light, powdery breath of air. Musks mingle with the woods and flowers that fill them out and personify them. The effect is one of tender skin-to-skin contact, like an intimate, softly sensual signature. Jennifer Lawrence is the face of the new fragrance. RRP 30ml - $99.00, 50ml - $165.00, 90ml - $240.00, Body milk 200ml - $85.00. On counter now at Dior Fragrance and Beauty Boutiques instore; David Jones and Myer instore; Sephora instore; NZ - Farmers and Smith & Caughey’s.
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The creative team at MOR have been working with the legendary peony plant for a whole new collection: Peony Blossom. “Magic happens when peonies blossom. Abloom with tulle-like petals, gelato. Peonies pirouette upon a Vanilla stage. With a swirl of Strawberries and Lilies, jewelled Mangoes, Oranges and Pineapples prance. A ballet of beautiful perfumes, this scent is soft, sweet and sensuous”, says the company. Available in October at MOR Boutiques: The Strand, Melbourne and Westfield Chatswood, Sydney. Myer, David Jones, Debenhams, selected boutiques and pharmacies.
BRAND NEWS
MOR Peony
M∙A∙C gives us a Powder Kiss M∙A∙C Powder Kiss Lipstick comes to life thanks to inspiration from the runways. The key trend responsible is a softer, stained, diffused matte look. So simple to achieve this stained look without blotting, tapping or smudging, M∙A∙C Powder Kiss lipstick does it in one slick. The weightless and comfortable wear moisturises immediately and over time. The powdery texture blurs lines and smooths the lips with a coat of colour. Available in 16 shades. RRP$36.00 on counter 1st October.
Sisley Ecological Compound Limited Edition Sisley showcases the legendary Ecological Compound bottle with a limited edition designed by artist Elzbieta Radziwill. The painter has composed a floral tribute where vibrant red mingles with pastel pink and precious gold. The box and glass bottle are scattered with bright flowers and butterflies to emulate a delicate, joyful watercolour. With this new creation, Sisley is bringing an imaginative touch to its famous formula, which has remained unchanged since its creation in 1980. RRP 125ml $280.00.
Rimmel’s right on trend Rimmel London introduces new SCANDALEYES Wow Wings Mascara.Wow Wings delivers up to 11x more volume. AND… each and every lash is extended, lifted and fanned-out to give the dramatic wide-eyed effect. It’s a combo of volumising formula with an innovative polymer complex and winged, flexible brush. Shade: Black RRP, $17.95. Available from 1st October in Coles and 1st November in Priceline, Priceline Pharmacy, Chemist Warehouse, Target, Kmart, BIG W and selected pharmacies. Rimmel also introduces its improved Magnif ’Eyes Eye Contouring Palette, offering a tempting spectrum of 12 nude to bold, intense shades of rich, stay-true colour. There’s a range of finishes from high-shimmer sparkle to satin and matte and it’s designed for all skin tones. The ultra smooth formula means long-lasting, crease-proof, fade-proof colour. RRP, $21.95. All available 1st November at Priceline, Priceline Pharmacy, Chemist Warehouse, Target, BIG W and selected pharmacies.
COVERGIRL TRUNAKED EYESHADOWS Covergirl’s popular truNaked eyeshadow palettes get an upgrade with four additions, including two scented palettes. With creativity in mind, the palettes give users the ability to let their personalities shine through. With smooth, blendable application in matte and shimmer finishes, each powder is intensely pigmented giving rich payout. The shades: Dazed, Sunset (Unscented) and Chocoholic, Peach Punch (Scented). Available from 1st December, RRP $22.95, exclusive to Priceline.
That’s Intense, Tiffany Tiffany & Co. unveils Eau de Parfum Intense, a richer and deeper version of the signature artisanal fragrance. Returning to world-renowned master perfumer, Daniela Andrier of Givaudan, the musky and floral scent is a more powerful version of the original, wrapped in a warm, sensual accord that takes the juice a step further. The key note, a richer concentration of iris butter echoes its predecessor with a deep intensity that adds extraordinary depth. The dry down strengthens in opulence through luxurious raw materials of amber and benzoin. The faceted glass flacon takes its inspiration from the house’s most iconic diamond cuts. This time illuminated with a deeper shade of the iconic Tiffany Blue® offset by a brilliant silver accent on the collar that is embossed with the Tiffany & Co. logo. Tiffany & Co. EdP Intense 30ml - $120.00, 50ml - $180.00 and 75ml - $215.00. Available from 4th November 2018 at Myer, David Jones and the Tiffany & Co Boutiques nationally.
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BRAND NEWS
Covergirl mascara and eyeliner Covergirl’s newest products promise to ‘make your eyes #selfie ready’. Supersizer Big Curl Mascara delivers maximum curl and lift. The creamy formula gives volume and the hairspray-inspired copolymer holds the curl in place. The large curved brush catches every lash, corner-to-corner and coats root-to-tip. Long bristles with rounded tips ‘hold’ lashes while applying to help better coat, lift, and separate. Perfect Slice Eyeliner offers precise lines for a defined cat-eye or a thick winged eyeliner. The spinning precision wheel glides smoothly to draw a perfectly even line. The water-based formula is highly pigmented for deep, intense colour. It features an ergonomic handle for easy application and total control. RRP: $13.95 Both come in one shade: Very Black. On counter: 1st October 2018.
BOBBI BROWN LUXE LIQUID LIPPIES Bobbi Brown Luxe Liquid Lip Colour comes in High Shine and Velvet Matte. Voluptuous high shine is achieved with a lightweight feel and high colour payoff that wears beautifully. The formula has 3D light refracting pigments imbued with moisture spheres that impart a luminous shine for a gorgeous, sculpted look. Velvet Matte is a lush liquid combined with velvet-soft, comfortable matte finish. Fluid powder pigments derived from natural clay minerals are blended with Wild Mango extract, known for its softening properties, for creamy, smooth application that dries matt with 12-hour, extra-long wear. There are nine shades for both lippies, RRP $56.00, on counter 7th October.
Christmas philosophy philosophy highlights two gifting heroes: Philosophy Amazing Grace Fragrance Set $89.00 including: EdT 60ml, shampoo, bath & shower gel and firming body emulsion, 240ml each. Plus philosophy bubble bath and shower gels $30.00 each. philosophy bubble bath and shower gels 480ml pairs the multi-tasking formula with a luscious scent that leaves skin clean, soft and lightly scented. Choose from: Snow Angel Bubble Bath and Shower Gel; Sparkling Hollyberries Bubble Bath and Shower Gel and Vanilla Velvet Truffle Bubble Bath and Shower Gel. Available at Myer and Davd Jones.
Foreo Introduces the AI Powered LUNA fofo The world’s most intelligent facial cleansing brush - Foreo’s Luna fofo - is an all-in-one, AI enabled smart device that measures and analyses skin, reveals skin age, creates a customised cleansing solution and records progress via the Foreo app. Essentially, the Luna fofo builds a beauty routine that is unique to each user. The silicone brush has a two-zone cleansing surface for every skin type. It uses advanced sensors engineered to measure everything from hydration levels to skin type. A sophisticated algorithm then processes this feedback via the Foreo app to customise the frequency, intensity and duration of T-Sonic pulsations on the skin. This ensures an optimised treatment for each individual that will update according to the skin’s condition. RRP $149.00 at Sephora, Myer, David Jones and Hairhouse Warehouse.
CLARINS JOLI ROUGE LIPPIES Clarins Joli Rouge lip colour is now available in three different finishes: satin, shine and velvety-matte. There are four colour families: shades of nudes, discreet candy-like pinks, seductive reds/vitamin-charged oranges and ultra-chic plums. Joli Rouge Velvet hydrates lips and rises to the challenge of promoting a velvety smooth finish without drying the lips. Its smooth, creamy, lightweight texture glides gently over lips for ultra-easy application. Joli Rouge Brilliant provides intense moisture and enhances lips with a subtle shine and sheer finish. It hydrates lips for six hours while providing flexibility, comfort and brightness. Rouge Joli has a creamy formula that coats the lips in intense colour with a delicate satin finish and hydrates the lips for six hours and leaves them soft, supple and comfortable. RRP $40.00, available at Myer, David Jones, Department Stores and selected Pharmacies. Available now.
Tory Burch Nuit Azur Tory Burch Nuit Azur fragrance captures the allure of the Mediterranean after dusk: “We wanted to create a fragrance that captures the Mediterranean in the evening. It reminds me of moonlight on water,” says Tory Burch. Like a bouquet of night-blooming flowers stirred by a coastline breeze, the fresh woody floral opens with crisp violet leaf and salty fig illuminated by Sicilian mandarin. A brilliant heart of pink peony and freesia, intoxicating orange flower and exotic jasmine sambac evoke visions of moonlight on water. Luxurious patchouli and vetiver reveal themselves, wrapped in the warmth of cedarwood and glamorous musk, waking the senses like a late-summer swim in the sea. Encased in a deep-blue gradient ombré bottle with iconic fretwork on the top and outer packaging. Available exclusively in selected Tory Burch boutiques and David Jones stores from 7th October 2018, RRP Nuit Azur Eau De Parfum, 100ml - $200.00. 98| ESPRIT AUSTRALIA OCTOBER/NOVEMBER/DECEMBER 2018
INTRO DU CIN G THE NE W 10 0% N AT U R A L L IP C O LLECT IO N
JOJOBA OIL Skin Softening
KAKADU PLUM Antioxidant
VITAMIN E Moisturising
SHEA BUTTER Nourishing
Front Cover: Elyse wears Moisture Shine Lipstick in 08 Garnet
ENRICHED WITH GOOD FOR YOU, 100% NATURAL INGREDIENTS