PHARMACY & DEPARTMENT STORE RETAIL BEAUTY TRADE JOURNAL
ISSUE 59 JAN 2019
COMMUNITY PHARMACIES, DEPARTMENT STORES AND INDIE RETAILERS ARE OUR
readership heartland
BRING BACK
THE BEES #BringBackTHEBees
TALKING Point
CARING, SHARING CORPORATE PHILANTHROPY
The INFLUENCER issue
INSIGHTS & ANALYSIS
Burt’s Bees new campaign to highlight disappearing Honeybees
It’s what’s NOT inside that counts.
It’s what we leave out that makes the difference. ®
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Just Goat’s Milk and a whole lot of love. The Goat Skincare, made by our family for yours.
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EDITOR’S LETTER As someone working in the beauty business at any level, and you’re in a social situation or meeting new people, as soon as you say the word ‘beauty’ in connection with your job you know it will gain a reaction. It’s polarising in fact. To say or not to say: “I work in beauty”. “I work in the retail beauty business”. “I’m a Beauty Editor”. “My work involves insights, analysis, counselling, helping people feel better about themselves, science, fashion, research into global & local societal behaviours and trends, R&D and NPD…. In beauty”. It’s hearing that word BEAUTY that triggers the recipient of your professional status details to either leap on you for advice on what skincare they should use to stop their wrinkles in their well-worn tracks, OR, and here it comes, they affect a body language that says loud and clear – your work is all about vanity…how trite. “Yes, I’m just an air head with a whimsical little job, tittle-tattling about lipstick and powder puffs. ALL day”. You COULD say that, and then spin on your killer flats and get back behind your counter, back behind your desk, back into your laboratory, back to the R&D powerhouse that drives your brand. Hang on a minute, I thought we were going to go back to chatting about our lip bullets and whether our pout looks big in them! Beauty in a person is essentially what they look like. When we meet a person for the first time, we make our judgements about whether we’re going to like or dislike them, in around seven seconds. And WE make a first impression on someone in the same seven seconds. So, what they/we look like… their beauty or our handsomeness… is pretty 6| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
So. You work in the beauty industry, do you? important to our future interactions with that person: whether we employ them, whether we fancy them as a future romantic partner, whether we are trusted by them or not, whether we chuck any future liaisons with them out of the window and never think of them again. And then there’s what we think of our own beauty, or lack thereof, in our opinion. As we look in the mirror, day in and day out, as we check our hair or nostrils or teeth, or catch a glimpse of ourselves in a shop window, we’re feeding our insecurities OR boosting our confidence. By the way we see ourselves looking. The word ‘beauty’ is all-encompassing for hair, skin and general demeanour: our appearance. If you think you look good, you feel better. Your confidence is given a nice little shot of endorphins. If you don’t like what you see in that glimpse… boom, your mood can change subtly or dramatically. Your emotions turn to feelings of inadequacy, anger at how ‘shitty’ you look, desperation at finding something… anything, that will change that person you see in your reflection. It can lead to you wanting to cancel that interview, postpone that date ‘til those pimples subside and even trigger depression. The work of the beauty industry’s charity Look Good…Feel Better, serves to help people (women, men and teenagers) manage the appearance-related side effects of their treatment. They may lose their hair – known as our Crowning Glory… all gone for a shiny, bald pate; the skin sallows, brows disappear. But by attending a LGFB workshop they get to play with
makeup, learning from a makeup artist demonstrating the steps to apply a healthylooking foundation, face-framing eyebrows and a perky or chic hairdo, courtesy of a wig. For guys it’s also about skincare and grooming tricks and tips. Restoring YOU, so when you look in the mirror you recognise the person as YOU, and so do your friends and family. Our mental health, our feelings of happiness and well-being, can be significantly improved by looking well. Our inclination to socialise and go for that new job, and chat to the girl or guy you’ve got your eyes on, is dialled up. When you believe you look good and you feel better, your confidence goes up, and up. Enough said. If this resonates with you and you feel like you need a way of dealing with the ‘beauty is vanity’ community, prep up a little 30-second elevator pitch and give it to them with both barrels next time you hear it. By this I mean, smilingly educate them on the depth and power of looking good and feeling amazing, and what a privilege it is to be working in the life-changing BEAUTY industry. Welcome to 2019 and all it has to offer. Have a sweet heart and be kind to your mind.
CHECK OUT LGFB HERE: WWW.LGFB.ORG.AU
PHARMACY & DEPARTMENT STORE RETAIL BEAUTY TRADE JOURNAL
ISSUE 59 JAN 2019
COMMUNITY PHARMACIES, DEPARTMENT STORES AND INDIE RETAILERS ARE OUR
readership heartland
BRING BACK
THE BEES #BringBackTHEBees
TALKING Point
CARING, SHARING CORPORATE PHILANTHROPY
The INFLUENCER issue
INSIGHTS & ANALYSIS
issue
59 Contents
COVER STORY – BURT’S BEES BRING BACK THE BEES CAMPAIGN – 12 Burt’s Bees Australia is poised to spread its campaign message and has developed a creative approach for the broadest reach to educate consumers on the importance of bees to our world
Snapshot PHARMACY & DEPARTMENT STORE RETAIL BEAUTY TRADE JOURNAL
ISSUE 58 OCT 2018
ESPRIT MAGAZINE AUSTRALIA
Burt’s Bees new campaign to highlight disappearing Honeybees
BURT’S BEES campaign Burt’s Bees is launching the Bring Back The Bees campaign in Australia to educate consumers about the importance of bees to the planet’s eco-system which supports the brand’s long term sustainability goals. “Millennials, in particular, are interested in how simple yet direct actions have real and immediate effects”, says Nicola Quinn, Senior Brand Marketing Manager, Burt’s Bees Australia. “As an ecominded company, we are not only bringing attention to a serious environmental problem, we are also helping to raise funds for our charity partner. In February, we will be launching a Limited Edition Strawberry Lip Balm in selected pharmacies nationwide. For every one lip balm sold, $1 will be donated to the Wheen Bee Foundation, an Australian non for profit organisation that raises funds for research into the plight of bees both nationally and globally”. See pages 12 and 13 for the full story.
Contact details esprit Magazine Australia Editor Andrea Ferrari M: +61 (0)410 067 966 E: andrea@esprit-magazine.com.au Sales & Marketing Director Nicci Herrera M: +61 (0)426 826 977 E: nicci@esprit-magazine.com.au Graphic Designer Leanne Hogbin E: leanne@intermedia.com.au NEW MAILING ADDRESS esprit Magazine Australia P.O. Box 55, Glebe, NSW 2037 Australia Subscription Rates $132.00 per annum (Aus) $167.70 per annum (NZ) $205.20 per annum (Int) All rates are inclusive and AUS$. Articles that appear in esprit Magazine Australia may not be reproduced without permission of the publishers. The opinions expressed in esprit Magazine Australia are not necessarily those of the publishers. Published by Percolate Media Pty Ltd – a division of Intermedia Group 41 Bridge Rd, Glebe NSW 2037 P: 02 9660 2113 F: 02 9660 4419 ACN: 629 613 583 Issue 59: ISSN 1449-8018
YOUR retail beauty business tool
TREND – HAIR – 16
TRENDS + INSIGHTS + SOCIAL + ANALYSIS PRODUCTS + ENTREPRENEURS + MENTORS
& more!
The haircare category growth is coming from trends and benefits already seen in skincare
TALKING Point
FESTIVE SEASON INTENSIFIES BIG BUSINESS
KISS GOODBYE TO TOXIC LIPSTICK
INDUSTRY NEWS – 18 News and moves: including – L’Oréal Corporate Foundation and UNESCO For Women in Science program
INTERVIEW – 36 Rachel Duffy-Packer – General Manager – Beauty at David Jones
TALKING POINT – 46 – WHERE BEAUTY COMPANIES GIVE BACK Australia’s beauty industry is extremely focused on their customers and communities because philanthropy has become a non-negotiable to consumers, especially the younger generations
5 MINUTES WITH – 54 Lisa Hoffman created her ‘personal space’, flexible approach to wearing fragrance. How did she build this brand?
AUSSIE MADE – 57 Glamazons Lauren Silvers & Lisa Maree share their tips and tricks on joining forces, growing a business together and pioneering a new concept in Australia
MARKETING – NANO INFLUENCERS – 60 Why Nano influencers are a rising force in brand awareness and ROI
PRICELINE’s Tamalin Morton on
100% NATURAL LIP COLLECTION
service, strategy& sales
Previous issues PHARMACY & DEPARTMENT STORE RETAIL BEAUTY TRADE JOURNAL
ISSUE 57 JULY 2018
TALKING
Point
HERO PRODUCTS - TOWERS OF STRENGTH THAT STAND TALL AS FIRM FAVOURITES…YEAR AFTER YEAR
TREND
Hydration is a hotter topic than ever
Interview
“ONE OF THE BEST WAYS TO TRULY UNDERSTAND YOUR BUSINESS IS TO TALK TO CONSUMERS AND BAs” JONATHAN ZRIHEN - CEO CLARINS
CREATED TO INSPIRE YOU IN YOUR CHOSEN CAREER IN THE RETAIL BEAUTY INDUSTRY
A trusted Australian family goats milk skincare
OUT & ABOUT – 68 Keeping up with your colleagues – people & brands
CELEBRITY INTERVIEW – 80
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to esprit Magazine Australia’s online newsletter for insights, competitions, sales tips. Go to: espritmagazineaustralia.com.au
ESPRITMAGAZINEAUSTRALIA @ESPRITMAGAZINE
Giuliana Rancic, darling of US TV, is adding entrepreneur to her resumé as she launches her new Fountain of Truth skincare line
RESCUME ACADEMY EXPERT – 82 Nigel Stanislaus – rescu Academy’s expert fronting the Be Your Own Makeup Artist course give his tips to getting your beauty kit fit for 2019
BRAND NEWS – 93 New Product Developments
THE MYSTERY. THE MIRACLE. THE CRÈME. Discover the Story From the moment of its creation, devotees have sworn by the legendary renewing moisture of Crème de la Mer. The story of Dr. Huber’s skinsoothing Miracle Broth™ and its remarkable ability to help restore radiance continues to spark intrigue to this day. What have you heard?
cremedelamer.com.au #LoveLaMer
Expert
Contributors ELISABETH KING MARY ZAVAGLIA AINSLIE WALKER
MICHAEL BROWN JUDY DEUCHAR ACCORD
Associate Editor
Business Features
ELISABETH KING Winner of the beautydirectory Star Award for Outstanding Contribution to Beauty Journalism 2012, Elisabeth is one of Australia’s leading lifestyle and business journalists and contributes regularly to leading newspapers and magazines in Australia and the UK. She has an economics honours degree from University College London and is a three-time winner of the CTFA (Cosmetics, Toiletries and Fragrance Association) annual beauty writing award on ‘The Business of Beauty’, and has also won a CTFA award for writing about men’s grooming. In November 2001, Elisabeth co-wrote the best-selling book - Secrets and Lies - All You Ever Wanted to Know About Beauty. In May 2003, she was the inaugural Australian winner of the Jasmine Award 2003, an international award for excellence in fragrance journalism. As the grooming editor of Men’s Style she won a second Jasmine award for the magazine in 2010. She is also the beauty editor of House & Garden magazine and a weekly columnist for beautydirectory.com.au.
ACCORD AUSTRALASIA LIMITED Accord is the national industry association for the Australasian hygiene, cosmetic and specialty products industry representing the full range of products from luxury cosmetics and fragrances to industrial specialties. In keeping with the strong scientific basis of this industry, Accord also adopts a principled, evidence-based approach to policy inputs and representation with governments. 10| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
MARY ZAVAGLIA
MICHAEL BROWN
The name Mary Zavaglia is recognised by women all over Australia as one woman they can trust to make them look and feel good. An authority in all facets of beauty reporting, commentary and direction, Mary is both an award winning beauty journalist and hair stylist. During her career she has interviewed some of the most elegant stars including Australia’s Nicole Kidman, Naomi Watts, Miranda Kerr and Kylie Minogue as well as Hollywood stars such as Julia Roberts, Courtney Cox, Andie MacDowell and pop princess Fergie. Mary has built up a reputation as the beauty expert who will try anything once for the good of her readers. She investigates, questions, trials, travels and then reveals all.
Growing up as a dancer in Perth, Michael Brown was quick to learn the ‘Art’ of Make-up Artistry and in 2001 he landed his first role in retail cosmetics as an event make-up artist. Michael’s career as a travelling makeup artist for some of the industry’s biggest brands saw him leave Perth for Sydney in 2006 where he became a National Makeup Artist and Makeup Trainer for AUS/NZ. His creative flair and great communication skills gave him wide exposure within the Australian celebrity and media scene, that when he went freelance in 2012, his journey was only at the beginning…Michael is now not only a Celebrity Makeup Artist, but also presenter, educator and brand ambassador with regular appearances on Channel 9’s Today Extra as well as beauty voice at rescu.com.au.
AINSLIE WALKER Ainslie has worked with brands such as Selfridges, Harrods, Harvey Nichols, The Refinery and Gentlemen’s Tonic in the UK. In April 2014, she was recognised in Australia for her contribution to Fragrance Journalism, receiving a Jasmine Award for Best Blog 2014. Ainslie is available for spa, fragrance and retail consultancy, product development and fragrance journalism. www.ainsliewalker.com.
Calling Beauty Assistants WANT TO WRITE FOR ESPRIT MAGAZINE AUSTRALIA? You’re our readers but why not write for us too. Send in a few lines on your suggestions. We want to hear about your life on the shop floor – events, challenges, your successes – whether it’s a sparkly department store or a busy community pharmacy – so long as its beauty focussed. Contact Andrea andrea@esprit-magazine.com.au
JUDY DEUCHAR Judy Deuchar – Head of Merchandising/Programming at TVSN has an intrinsic, instinctive, intuitive understanding of brands, and even more importantly, HOW TO BUILD BRANDS. In her esprit Magazine Australia columns she shares her expertise to fire your inspiration whether you have a brand in the making or an existing brand ready to go to the next level, to guide your understanding of what it takes to have a successful lifecycle. With a background stemming from the UK, formerly with TV Shopping Channel mammoth, QVC, Judy brings extensive experience in brand building and retailing.
esprit CARE ERS ONLINE
Log on to www.espritmagazineaustralia.com.au/ careers for all the latest jobs in beauty
COVER STORY
Taking The Buzz To New Levels BURT’S BEES ROLLS OUT ‘BRING BACK THE BEES’ CAMPAIGN by Elisabeth King
12| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
Beeswax is a key ingredient to many products across the Burt’s Bees range says Nicola Quinn. “But we are launching the Bring Back The Bees campaign in Australia to educate consumers about the importance of bees to the planet’s eco-system which supports our long-term sustainability goals. Millennials, in particular, are interested in how simple yet direct actions have real and immediate effects”. GLOBAL SMASH HIT
Burt’s Bees first launched the Bring Back The Bees campaign in the US in 2016. The brand dropped the letter b from the labels of its iconic beeswax lip balm in three flavours - Pink Grapefruit, Wild Cherry and Coconut & Pear - involved in the promotion which were sold online and at major retail locations. Becoming Urt’s Ees on the limited editions was an ingenious way to amplify the message that even a small change can make a big difference. Enthusiastic to add to the global eco-minded differences the campaign is achieving, Burt’s Bees Australia is not only bringing attention to a serious environmental problem, we are also helping to raise funds for our charity partner, says Quinn. “In February, we will be launching a Limited Edition Strawberry Lip Balm in selected pharmacies nationwide. For every Strawberry lip balm sold, $1 will be donated to the Wheen Bee Foundation, an Australian non-forprofit organisation that raises funds for research into the plight of bees both nationally and globally”.
COVER STORY
The world’s bee populations are in serious trouble. As their habitats dwindle worldwide because of increasing urbanisation and climate change, the flowers and plants that produce the pollen and nectar that make up 100 per cent of their diet are disappearing as well, making bees vulnerable to pests and pathogens. Without pollinators like the bees, delicious fruits like strawberry wouldn’t exist. You can’t even enjoy a cup of coffee without the input of bees, says Nicola Quinn, Senior Brand Marketing Manager, Burt’s Bees Australia. “In fact, bees help to pollinate over one third of all food on earth and it’s impossible to imagine life without them”.
Gretchen’s belief in the role of bees in food security was a key inspiration of her pioneering work because a massive two-thirds of Australia’s agricultural production benefits from honey bee pollination. The contribution of honey bees to Australian agriculture was valued at $14.2 billion in 2018. Gretchen established the Wheen Bee Foundation in 2009 and donated her farm and laboratory on the Hawkesbury River in NSW to the foundation when she died in 2012. To date, the Wheen Bee Foundation has raised over $3 million for further research and protection of the honey bee. The Bring Back The Bees campaign isn’t the only initiative Burt’s Bees has introduced in Australia to raise awareness about the plight of the bee. In 2017, the brand became a champion sponsor of Sydney’s Taronga Zoo exhibit, an installation that gives visitors the chance to closely study bees and hive activity. MAXING MEDIA REACH/TRIPLE BOTTOM LINE
Burt’s Bees Australia is poised to spread the message and has developed a creative approach for the broadest reach. During the launch month of February, Burt’s Bees will engage with a handpicked selection of media personalities whose careers are linked in some way to bees. The brand will also be sharing a high quality visual representation of the importance of bees to our world. Burt’s Bees has long been renowned for its triple bottom line focus - people, profit, planet. The brand’s mission tagline - The Greater Good - covers its employees, customers and their families and the environment. “All of our ingredients and packaging are naturally and ethically sourced”, says Quinn. With the Bring Back The Bees campaign everyone wins. Burt’s Bees makes a genuine impact for good and introduces new customers to products that can help the environmental heavy lifters - the bees - that inspired our brand. The pleasurable part is the limited edition Strawberry Lip Balm, enriched with shea butter, coconut oil and strawberry, to keep lips hydrated and supple with a sophisticated matte finish.
PERFECT PARTNERS/BEES VITAL TO AUSTRALIAN AGRICULTURE
Choosing the right partners has been crucial to the success of the Bring Back the Bees Campaign. Burt’s Bees partnered with the British Beekeepers Association in the UK, Stadtbienen in Germany, a non-profit association that promotes the protection of bees in major cities such as Berlin and Munich, and Urban Bees in Seoul. Gretchen Wheen was one of Australia’s best-known commercial beekeepers. She was also a leading expert in the art of instrumental insemination of queen bees to boost efforts in stock improvement, developing strong links with bee researchers in Europe and the US. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |13
Crowning GLORY SKINCARE TRENDS AND BENEFITS DRIVE HAIRCARE GROWTH by Elisabeth King
Australia is a highly competitive and mature haircare market and it can be difficult to achieve cut-through without a point-ofdifference. According to Statista, the Aussie haircare market is worth $1.3 billion a year and is forecast to grow at a CAGR of three per cent in value terms through to 2020. The shampoo category has the highest volume share, but the styling agents sector is on track to achieve the highest value increases. When it comes to distribution channels, supermarkets account for 40 per cent of Australian haircare sales. The increasing demand for healthy, shiny and manageable hair is global says Transparency Market Research. The worldwide haircare market, including shampoo, conditioner, hair styling products and oils, is predicted to expand from US$81.3 billion in 2015 to a value of US$105.3 billion by 2024. The Asia/Pacific region accounts for over 33 per cent of global haircare sales, the largest regional market, and is driven by the surging demand for more premium products in China. Innovations in the haircare space fuel more than 10,000 new launches a year. The five largest haircare markets are: the US 16| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
(US$15.1 billion), China (US$8.02 billion), Japan (US$6.76 billion), Brazil (US$6.56 billion) and Germany (US$3.29 billion). Australia measures up well on a per capita basis. But growth is very impacted by the highly promotional nature of the haircare market, where the major players such as L’Oréal, Unilever and Procter & Gamble compete strongly to value-conscious consumers through regular discounting. L’Oréal Australia was the leading company in haircare in value terms in 2017 because of its strong portfolio of brands, including Garnier, and performance across multiple categories from shampoos through colourants, conditioners and treatment products. Through power brands TRESemmé, Sunsilk and Dove, Unilever Australia is a strong number two because of its major presence in mass. BOOMING MARKET FOR NATURAL/ORGANIC HAIRCARE
Some haircare trends are fleeting, but others are macro in nature and dominate sales for years. The natural/organic/vegan trend continues to gain strength each year. The global organic haircare market was worth US$2.56 billion in 2014, reports Crystal Market Research, and is expected to reach US$6.7 billion by 2023. According to the Australian Organic Monitor Report, in the five years from 2009 to 2014 Australia’s production of organic cosmetics and personal care products rose by 18 per cent, with skincare (+35.4%) and haircare (+33.7%) easily topping the rankings as the largest categories. In 2017, 22 per cent of Australian shoppers purchased organic products. The interest in natural and organic is particularly strong for shampoo and herbal shampoos are predicted to achieve significant global growth, says Transparency Market Research. Millennials are
ANTI-AGEING A STRONG DRIVER
As the median age in Australia rises to 38, haircare products dealing with the prime haircare concerns of older Millennials, Gen Xers and Baby Boomers such as thinning, breakage, dryness and colour protection has led to a surge in anti-ageing products. According to Aveda, owned by Estée Lauder, 46 per cent of women globally are concerned with thinning hair which inspired the brand to enter the anti-ageing haircare category firstly with the Invati range and then Invati Advanced. Women over 40 not only want to look as good as possible for longer, they are also seeking to reduce the time between hair colourant treatments. Colour protection products have been around for a long time, but today’s consumers are seeking out more technologically advanced products. According to the US-based Hair RX Middle-Age Haircare Report, nearly 80 per cent of women surveyed revealed they want their hair to make them feel prettier and more confident. More than 60 per cent said they preferred to buy shampoos and conditioners that are customised to address their personal haircare goals. It’s not just benefits, either. Scent is a strong priority and 83 per cent of female respondents said that the fragrance of haircare products is very important to them. SheaMoisture 100% Virgin Coconut Oil Daily Hydration Shampoo and Conditioner, for example, launched in Priceline last year, fits three major purchasing trends - natural, hydrating and beautifully scented. K-HAIR, POLLUTION SOLUTIONS AND MICROBIOME RESEARCH
During a recent presentation at in-cosmetics Global, Iliyana Mesheva, associate analyst at GlobalData, confirmed that haircare innovation had expanded well beyond shampoo, styling and colour products to serums, pre-shampoo and postconditioner style products. Haircare trends from South Korea, where 20 per cent of consumers use six or more haircare products such as essences to repair heat damage and styling, are likely to move onto the world stage. Among
Women over 40 not only want to look as good as possible for longer, they are also seeking to reduce the time between hair colourant treatments.
TREND REPORT
a major force driving the naturals trend, particularly in China, Asia and the Middle East, says the analysis firm. Multinational brands are increasingly entering the natural haircare arena in Australia and overseas and last year saw the launch of Johnson & Johnson’s Maui Moisture in Woolworths and Priceline. Haircare products that merely claim to cleanse and condition are becoming increasingly rare as consumers look for added benefits. Intense hydration has been tracking strongly over the past year, reports the Kline Group, through popular value-conscious SKUs such as Pantene pro-V Daily Moisture Renewal Shampoo, Dove Daily Moisture Shampoo and Herbal Essences Hello Hydration Moisturising Conditioner.
the younger generations, 23 per cent of surveyed consumers are interested in smart phone connected beauty tools and devices. Dry shampoo isn’t the only waterless haircare product up for consideration. Ouai’s Anti-Frizz Hair Sheets, for example, which can be swiped through the hair to remove flyaways, are paving the way for future innovations, she adds. Global concerns about the effects of pollution on the body aren’t restricted to skin, says Mintel. According to the data tracker, 21 per cent of Internet users surveyed said they were interested in antipollution shampoos. Exposure to pollutants can damage the hair and make it more susceptible to breakage. Women who live in cities, notably in Asia, tend to suffer from dry, dull hair and itchy scalps caused by pollution. The microbiome/probiotic trend is booming in skincare. “We are also seeing opportunities in scalp care to produce gentler formulas that will care better for the scalp and hair health, as well as expand the hair routine”, says Andrew McDougall, global hair analyst for Mintel. L’Oréal’s Research and Innovation is just one of the few multinationals investigating microbiota in the scalp. DRY FORMATS, PREMIUMISATION AND SUN CARE
Dry shampoo continues to increase in popularity globally, says McDougall, with more people using it in 2017 than the previous year. The waterless concept is very strong in South Korea, where such products are positioned as more potent and effective. “We are also seeing dry formats adopt multi-benefits such as mists which incorporate micellar technology”, adds McDougall. In Euromonitor’s International Beauty Survey - Haircare Vs Skincare Path to Purchase Selection, the top score went to the response - Strongly prefer proven efficacy. Key factors driving the growth of the haircare market in Australia and overseas are technological advances and product line extensions leading to premiumisation. Consumers today are increasingly willing to pay more for innovative products. Prestige skincare company, Sisley, for example, launched its new Hair Rituel range recently and a top seller in Australia is the Revitalising Fortifying Serum for the scalp. UV protection is becoming a standard inclusion in many beauty and personal care products from body lotions to moisturisers and foundations. Sun care incorporated into hair products has been around for some time, but remains a key area for growth and innovation opportunities. Klorane’s new Sun Radiance range hits the trifecta for sun-exposed hair. The shampoo, conditioner and protective oil are made from natural ingredients and hydrate and protect the hair. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |17
INDUSTRY NEWS
esprit Magazine’s
01.
moving with the times AS THE VOICE OF THE RETAIL BEAUTY INDUSTRY, ESPRIT MAGAZINE AUSTRALIA IS SIGNIFICANTLY EVOLVING ITS OFFER AS A MEDIA PLATFORM, RATHER THAN SOLELY A PRINT PUBLICATION. WITH CAREFUL CONSIDERATION AND A FEW EXCITED AND PERCOLATING SLEEPLESS NIGHTS, WE FOUND THE PERFECT FIT TO DO THIS. AN INVESTOR WITH A WEALTH OF EXPERIENCE, PROVEN TRACK RECORD AND RESOURCES – THE INTERMEDIA GROUP. This is a key milestone in Intermedia’s strategic plan to wholly serve the broader beauty trade industry. Intermedia’s CEO, Simon Grover has purchased a majority stake of Andrea Ferrari’s esprit Magazine Australia publishing business, creating a new company – Percolate Media – owned by Simon, Andrea and Nicci Herrera, who joined esprit in 2015. “Thrilled and sizzling with excitement for what we can offer our retail beauty readership and clients in the future”, is how Andrea describes her feelings at inking the deal. The partnership provides the retail beauty industry with a formidable team of Grover’s 30 years’ proven experience in publishing – including Professional Beauty, Spa+Clinic and Instyle magazines and their digital 18| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
counterparts and Andrea Ferrari’s lifetime as an editor and magazine founder on international retail beauty trade magazines, having founded esprit Magazine UK in London in 1988 and esprit Magazine Australia in 2004. This, together with Nicci Herrera’s broad experience living, loving and working in beauty sales, having founded Australia’s first beauty sampling box, Lust Have It, where she gained invaluable insights into what brands really want to know in order to relevantly relate to their customers, and latterly as Benefit Cosmetics’ Target-Busting, State Manager where she gained extensive understanding of what really goes on on the shop floor – in front AND behind the counter - in retail beauty.
With the glossy, print magazine - esprit - publishing quarterly with advertising and subscriptions in everincreasing growth, the opportunity for development across digital is the priority focus. We know our readership and industry deeply and understand their desire for relevant insights, analysis, trends and anecdotal content – in other words: “stuff they cannot get anywhere else – in a one-stop ‘shop’, addressing their business needs and supporting their role”, says Andrea. “Tapping in to esprit serves our pharmacy, department store, specialty retailer and brand readership with news and comment from industry peers in a language that’s accessible and when appropriate, fun and social. Our relationships across the broader retail beauty industry are deeply connected: from the regulatory body, ACCORD and Look Good Feel Better charity to the community pharmacy store owners and group HQs, department store buying offices and beauty advisors on counter. We know them and they know us. With Simon Grover’s Intermedia team expertise, Nicci and I are leaping into a pool of talent that will enable us to leverage our collective strengths. As the dominant force in retail beauty industry publishing, esprit (Percolate Media) is the one and only HUB for everyone working in the retail beauty business”. The January-March 2019 issue is published and in your hands right now, so it’s business as usual “with knobs on” for Nicci and me, says Andrea, “while the team will be building a whole new website and digital platform behind the scenes, launching in the first quarter of 2019”. 01. PERCOLATE MEDIA’S SIMON GROVER, ANDREA FERRARI AND NICCI HERRERA
02. PERCOLATE MEDIA’S NEW LOGO
02.
Ultra Beauty is a new Home
FOR EXCLUSIVE LUXURY FRAGRANCE & BEAUTY BRANDS Ultra Beauty has been created by Chemist Warehouse as a home for exclusive fragrance and beauty brands not currently ranged inside Chemist Warehouse. Mario Tascone - Chief Operating Officer My Chemist/Chemist Warehouse Group shares with esprit: “When it comes to Luxury Fragrances, we understand and respect that certain luxury brands need to be displayed and sold in an environment that reflects the luxury into which they were born. Unfortunately, in the past this environment is at odds with a normal Chemist Warehouse store layout and fit out”. Believing there is a great opportunity for Chemist Warehouse to grow the total fragrance category the discount retailer will roll out the Ultra Beauty fit-out country-wide. “The Chemist Warehouse store network trades in all the biggest regional centres of Australia and most of these stores are large footprint stores where space is available to offer locals in these towns even more. The rollout of Ultra Beauty stores within Chemist Warehouse in these regional centres will be our primary focus”. In 2018 the company worked to develop its first Ultra Beauty store - a store that would lay the foundations on Chemist Warehouse’s new journey to fill this gap in the market. “Ultra Beauty is a one stop shop for all Luxury and Prestige brand Fragrance and Beauty. It’s a store within our Chemist Warehouse embrace A store delivering the all-important environment these luxury brands require with a sales team on the floor to provide dedicated service to complement this luxury offer. Being within a regular Chemist Warehouse store these brands enjoy the benefit of exposure to the very large audience of shoppers walking through our doors”, says Tascone. Adding to this, Albina Reale - National Category Buyer, Fragrance & Beauty, Chemist Warehouse concurs: “It’s all about the environment. The brands love the Chemist Warehouse model but can’t get it approved by their principals. We sat down with the brands and worked to deliver an environment that the global principals are comfortable with but also that our customers feel comfortable with”. Chemist Warehouse staff have been chosen for their 20+ years’ experience along with L’Oréal Luxury training, Reale tells esprit. A leading light in the store is Yola Iovino – Professional Fragrance Consultant whose wealth of experience and customer care focuses on a personalised service. The first Ultra Beauty store recently opened its doors in Melbourne at the Paramount Centre, Lower Bourke Street level – a 200sqm footprint within a 900sqm Chemist Warehouse store. “This store is special”, says Reale, “it has a direct link to the accessibility of China Town, the Paramount Centre and Bourke Street.” Sales at Ultra Beauty are already off to a flying start, says Tascone, adding: “I encourage all suppliers in the business of Luxury Prestige Fragrance and Beauty to take a look, you’ll love what you see and we would love to hear your thoughts. It’s been a long journey from concept to opening and we thank our friends from L’Oréal Luxury whose brands appear front and centre in this first store. They have played a big part in making this first store a reality. With all Coty Prestige Brands set to join Ultra Beauty early in 2019 the store is already well on the way to completing its luxury offer.” In 2019 more Ultra Beauty stores will roll out within existing and key large footprint stores where demand is highest, with a strong emphasis on Regional Centres throughout Australia. “We look forward to welcoming many more luxury fragrance and beauty brands as we roll out more stores, and we also expect there to be free standing stores in the not too distant future”. 01. YOLA IOVINO – PROFESSIONAL FRAGRANCE CONSULTANT AT ULTRA BEAUTY - CHEMIST WAREHOUSE, PARAMOUNT CENTRE, MELBOURNE
02. ULTRA BEAUTY DEBUTS AT CHEMIST WAREHOUSE, PARAMOUNT CENTRE, MELBOURNE
02.
Covergirl
INDUSTRY NEWS
01.
OPENS UP SHOP
Covergirl’s first permanent retail store has opened its doors to crowds of New Yorkers. Located at 7th Avenue, New York, Corner of West 49th Street, essentially Times Square. The store has not opened merely to sell makeup. It’s called an experiential makeup playground. In line with the brand’s philosophy, captured in its tagline, “I Am What I Make Up” consumers can get stuck in with dabbling and experimenting from 10am (remember New Yorkers are not the early birds that Aussies are), until Midnight, daily. There’s digital ‘stuff’ everywhere to experiment with; and loads of opportunity to try before they buy. Virtual greeter. Say “hi” to Olivia when you walk through the door. Powered by Dialogflow, Google’s platform for building natural and rich AI-powered conversations, Olivia can direct customers to their favourite product, share beauty trend advice or answer a question. Just ask! Augmented reality glam stations, powered by Holition, where you can virtually try a lipstick and eyeshadow just by picking up your colour choice in the tray. Complete the look with coordinating blushes, mascaras and foundation – and digitally share your virtual makeover for friends to see. Customisation station, where you can personalise a lipstick and/or makeup bag. Makeup application provided by a team of knowledgeable Covergirl BFFs, also on hand to give out tips, tricks and product recommendations. All facets of the interior design and layout allow for the freedom of makeup expression. Every corner of the store is social media ready, providing the ultimate selfie-backdrops and allowing customers to easily share their shopping moments, product picks and looks. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |19
INDUSTRY NEWS
L’Oréal brands go Grand Slip Slop Slap... Slam 01.
REVLON CAMPAIGN SUPPORTS AUSTRALIAN WOMEN One thing leads to another and from in-house conversations at Revlon Australia, the team has evolved the brand’s strong global creative platform, Live Boldly, with a local initiative. Revlon Australia has launched the campaign, BoldMatters, which focuses on important matters relevant to Australian women. The first campaign features the stories of three bold women who make the ordinary extraordinary, in drought stricken Australia, to cast light on matters that matter. Their passion, tenacity and courage in devastating drought conditions is inspiring. Revlon partnered with Drought Angels to support farmers in drought afflicted communities across Australia. The money was raised through $2 from every Revlon Super Lustrous Lipstick sold between 12 October - 11 November 2018 being donated to those in need. Edwina Robertson photographed the campaign and has been actively raising awareness for regional communities struggling with the drought through her photography and work with Drought Angels. “Brands have the opportunity to live with purpose to not only connect with their consumers but to demonstrate how business can be a force for good. We are thrilled to launch our local platform Bold 02. Matters where bold women, a culturally relevant issue and philanthropy unite to 01. BEAUTY MEDIA VIEW THE BOLDMATTERS LIPPIES create what we hope will be a campaign 02. SABRINA MELEI – MAKEUP ARTIST with impact,” Amy Kingon Smith WITH REVLON’S LAURA MIDDLETON Marketing Manager, Revlon. AND KIM GEISLER
ANGELA SHEPHERD RESIGNS Angela Shepherd has announced her resignation from the position of Category Manager - Beauty - for Ramsay Pharmacy. “I have had the greatest pleasure over the past 12 years to work for both Malouf and Ramsay pharmacies and to watch both beauty businesses grow and evolve. I would like to take this opportunity to thank everyone I met for their amazing support of the business and myself over the past 12 years. It has been an absolute pleasure to work with you all. I have made some very good friendships and connections over the years and again, I thank you for making them so memorable”. Angela is moving to New Zealand with her husband. 20| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
La Roche-Posay (LRP) told its Australian pharmacy retail partners it was committed to getting out and about to communicate with customers from Day 1 launching in Australia seven years ago. The French dermo skincare brand has been true to its word with aligned sun-damagerelated activations. This year LRP is partnering with Tennis Australia’s Australian Open where the attendees hope for sunshine…amongst other things. It is the middle of January in Melbourne, after all, and apart from the tennis there are under-the-sun activities such as eating, drinking and live music to enjoy. As the official AO 2019 Sunscreen Partner, La Roche-Posay’s Anthelios SPF 50+ sun protection range will be distributed at a spectacular, new fourlevel Player Pod showcasing luxurious spaces for training, treatment, recovery, dining and lounging. Complimentary Anthelios samples are being given away via five conveniently located satellite Sunscreen Stations around the Melbourne Park precinct. Anthelios’ best-selling sunscreens will also be available for purchase at the official AO onsite retail shop. Garnier is returning to its relationship with Tennis Australia as the official skincare and haircare partner. Returning to Melbourne Park for the first time since 2009, tennis fans will remember Garnier World taking over the grounds of the Australian Open, queuing for up to three hours in anticipation of a free hairstyle or facial service. Now, in 2019 Garnier will bring to life an immersive, nature’s playgroundinspired experience at the Grand Slam Oval. By Garnier, Naturally, the brand’s new identity, stands for a commitment to natural and sustainable production processes. The fun & games inside the AO treats guests with a sensorial overload of colours, smells and textures in a haven for social media lovers, before leaving with a coveted Garnier goodie bag, containing the brand’s latest must-haves.
© 2019 Estée Lauder Inc.
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INDUSTRY NEWS
01.
WOMEN CHANGING SCIENCE L’ORÉAL-UNESCO AUSTRALIA AND NEW ZEALAND FELLOWSHIPS OFFER CROSS-GENERATIONAL SUPPORT
BY ELISABETH KING
More than 150 years after the birth of Marie Curie, only 28 per cent of the world’s scientific researchers are female and a meagre three per cent of scientific Nobel Prizes have been awarded to women. Last year, the L’Oréal Corporate Foundation and UNESCO celebrated the 20th anniversary of the global For Women in Science program, created to honour and support women researchers at key moments in their careers.There are 48 national programs run by L’Oréal subsidiaries around the world which have supported 2700 women in 115 countries, including Australia’s Elizabeth Blackburn and Israeli crystallographer, Ada Yonath, who both went on to win a Nobel Prize. The L’Oréal-UNESCO For Women in Science Australia and New Zealand fellowships were launched in 2007 and have recognised 39 outstanding local scientists. The 2018 awards ceremony was held in Melbourne for the first time on November 15th at the National Gallery of Victoria. Hosted by Susan Carland, the well-known academic, author and campaigner for equal rights with a special focus on Muslim women, the guest of honour was Karen Andrews, the Federal Minister for Industry, Science and Technology.
STEM GROWTH CALL TO ACTION
One of the first women to graduate as an engineer from the University of Queensland in 1983, Andrews has long been a champion of STEM (Science, Technology, Engineering and Maths) education and training. In her call-toaction speech at the event, she pointed out that humanity as a whole cannot prosper with only 50 per cent of its creative genius as society tackles the major challenges of the 21st century. Media and prominent women across a wide range of industries and professions gathered to honour five exceptional women scientists and their accomplishments. Rodrigo Pizarro, Managing Director, L’Oréal Australia and New Zealand, reminded the audience that only a quarter of STEM researchers worldwide are women before lauding the 2018 recipients - a planetary scientist, a virologist, a mechatronic engineer, a paediatric infectious disease specialist and an augmented reality expert. FROM AUGMENTED REALITY TO REACHING THE STARS
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22| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
Melbourne-based Airlie Chapman’s work focuses on the way robots interact with the
02. 01. RODRIGO PIZARRO - COUNTRY MANAGER, L’ORÉAL WITH WOMEN IN SCIENCE FELLOWS (L-R) - STEFANIE ZOLLMAN (NZ), KATARINA MILJKOVIC, ASHA BOWEN, KIRSTY SHORT AND AIRLIE CHAPMAN
02. DR AMELIA JUDSON, DENTIST SMILE SOLUTIONS, CENTRE WITH THE PANTON SISTERS – SOCIAL PERSONALITIES - LAURA AND SALLY
03. A HEARTFELT STANDING OVATION
world and her research could transform the way we look at agriculture, defence, search and rescues and more through the fast-growing area of autonomous robotic swarms. Katarina Miljkovic is the only Australian collaborator on NASA’s InSight mission to Mars which commenced in late November. She will analyse data received to reveal more about the evolution of the solar system and pave the way for future space exploration. Closer to home, Asha Bowen of the Telethon Kids Institute is involved in a landmark clinical trial aimed at reducing the incidence of skin disease among indigenous children in Australia. With over 60 per cent of Australian adults and one in four children reported as obese, Brisbane-based virologist, Kirsty Short, is researching the link between influenza and obesity. Stefanie Zollmann of the University of Otago was the New Zealand recipient at the 2018 For Women in Science awards. An authority in augmented reality, she >
INDUSTRY NEWS
is investigating the current gaps between AR and the “real world”. ONGOING SUPPORT/PAYING IT FORWARD
Each woman was interviewed on stage and a spontaneous standing ovation ended the formal part of the evening. To be eligible, each entrant must be within five years of her PhD for research at an Australian or New Zealand academic or research institution and are awarded $25,000 for a one year project in their chosen field. L’Oréal’s support of women in science in Australia and New Zealand doesn’t stop there. The fellows also have the opportunity to “pay it forward” for the next generation. Each year they share their achievements and stories with female students through the L’Oréal-UNESCO Girls in Science program. Since the program began in both countries, more than 2000 students from years nine to 12 have attended. In 2017, a six month mentoring scheme which involves past and present For Women in Science fellows was launched for STEM PhD candidates in Australia. Mentors and mentees are matched based on the mentor’s skills and experience and the mentee’s ambition and focus.
04.
LEARNING
From Nature by Elisabeth King
The beauty industry is increasingly showing that it is more than skin deep with a growing number of initiatives 01. that support economic, 01. FLORENCE GUILLAUME, DIRECTOR KLORANE social and environmental BOTANICAL FOUNDATION WITH KIM ELLIS, EXECUTIVE DIRECTOR, ROYAL BOTANIC GARDENS sustainability. None more so than Klorane, the botany-inspired French brand that ranks as the number one haircare brand in European pharmacies. As one of the world’s mega-biodiverse nations, Australia has a top 10 ranking for the breadth and depth of its flora and fauna. Florence Guillaume, the Director of the Klorane Botanical Foundation, visited Sydney in October for the announcement of its first Australian partnership with the Royal Botanic Garden. Founded in 1816, the garden is renowned as the oldest scientific institution in Australia and one of the most important historic botanical foundations in the world. Negotiations for the collaboration started two years ago and we are delighted about this new international partnership, says Guillaume. “The mission of the Klorane Botanical Foundation is based on three pillars - Protect, Explore, Educate - and we are committed to the Earth’s botanical heritage. Our three year initiative with the Royal Botanic Garden Sydney is fully in line with our values and vision”. PASSION/EXPERTISE/ INTERNATIONAL REACH
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04. A PROUD AUDIENCE CELEBRATES THE OUTSTANDING WOMEN AND THEIR ACHIEVEMENTS
05. ROSIE BATTY (2015 AUSTRALIAN OF THE YEAR AND AUSTRALIAN DOMESTIC VIOLENCE CAMPAIGNER) AND SUSAN ALBERTI (AUSTRALIAN BUSINESSWOMAN, PHILANTHROPIST AND FORMER VICE PRESIDENT OF THE WESTERN BULLDOGS FOOTBALL CLUB)
06. MAGDA SZUBANSKI AND THE HON. KAREN ANDREW MP 24| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
Guillaume is an engineer in plant biotechnology, horticulture and landscaping and has worked for Pierre Fabre, the third largest French pharmaceutical laboratory and parent company of Klorane, for 22 years. During that time, she has honed her expertise in science, research, phytotherapy, partnerships and sustainable development. “I worked closely with our founder, the late Pierre Fabre as Attachée de Direction”, she says. “He was a visionary in the cosmetics industry and created the
Klorane brand in 1965 because of his passion and belief in the health and beauty benefits of plants. In 1994, the non-profit Klorane Institute was founded to promote sustainability, knowledge and biodiversity. Just over two years ago, the Klorane Institute became the Klorane Botanical Foundation”. The name change re-emphasised that botany is key to Klorane’s identity and also the scope of its international reach. Over the past 24 years, the Klorane Botanical Foundation has established initiatives in 22 countries. In 2013, one of its most ambitious projects was “The Great Green Wall”, a green belt over 7000 kilometres long and 15 kilometres wide that stretches from Dakar to Djibouti across 11 African countries, designed to combat poverty and desertification in the Sahara/Sahel region. We are committed to planting 10,000 desert palms each year, adds Guillaume. “Together with the CNRS (the French National Centre for Scientific Research), we were awarded one of the 2014 Trophies for Corporate Sponsorship of the Environment and Sustainable Development by the French Ministry of Ecology, Sustainable Development and Energy”. PRACTICAL APPROACH RAISES AWARENESS
By 2030, the global economy is predicted to increase by 50 per cent and urban populations are expected to rise by one billion. The Klorane Botanical Foundation has raised awareness about the value of plants and botany in our urban lives, says Guillaume. “We launched the Botany for >
INDUSTRY NEWS
Change Award in 2016, a student award which encourages young people to work towards a greener city. Tomorrow’s urban garden will definitely be botanic, organic, social and useful. We inaugurated the award in Paris and invited students in botany, horticulture, architecture and landscaping to come up with their ideas on the theme of tomorrow’s urban garden”. This practical approach to protecting plant diversity has also led to the planting of more than 100,000 trees to help local communities and 15 endangered species are protected in Sicily, Madeira, Argentina, Singapore and Greece. SYDNEY WORKSHOPS CONSERVING AUSTRALIA’S RAINFOREST
For over 200 years, the Royal Botanic Garden Sydney has led the way in the
discovery, understanding and conserving of Australia’s plant life and is the ideal partner for us in Australia, says Guillaume. “We will be supporting the garden’s rainforest conservation program that uses world class science to protect Australia’s rainforest species, the collection and conservation of NSW threatened species and the sharing of research achievements and expertise on the conservation of Australian plant biodiversity”. In just over two decades, the Klorane Botanical Foundation has educated more than 600,000 children throughout the world about plants. On December 2nd and 9th, the first “Herbarium on Stage” workshops organised in partnership with the Royal Botanic Garden were held in Sydney. “They were held twice on both days and 60 children participated in each one”, says Guillaume. “The 90-minute workshops involved three main activities - making a
personalised herbarium using dried plants, discovering the plants of the Botanic Garden and taking plants home to care for. The workshop program will take place twice a year during school holidays for the next three years to educate children about the importance of nature and botany”. Klorane not only explores nature’s bounty, the brand ensures that all of its hair, face and body products are made with pure plant extracts sustainably grown by its farming partners for 100 per cent traceability. To protect endangered plant species, the Klorane Botanical Foundation is based on the conviction that we must first be familiar with them, says Guillaume. “But we believe that knowledge is only of value only when it is shared. With our collaborations around the world and now Australia, we help people to realise what an enormous, untapped resource plants are to our lives and the eco-systems of the planet”.
The Beauty of Green - Other Earth-Friendly Initiatives • Since its founding nearly 40 years ago, Aveda’s mission is to change the world by helping to change the way our industry does business, says Melissa Chelminiak, Aveda earth and community care, Director Mission, Partner and Stakeholder Engagement. “In April of each year since 1999, our Aveda network of salons, spas, institutes, experience centres, beauty industry professionals, employees and guests celebrate Earth Month, a four week campaign with a simple mission to love, celebrate and raise funds to protect people, animals and the environment with a special focus on protecting clean water. To date, Aveda has raised over US$60 million through Earth Month activities, positively impacting over 1.2 million lives around the world”. • Gardens are at the heart of communities all over the world and represent a major source of inspiration for Jo Malone London, says Michelle Williams, Brand General Manager. “We are proud to support dedicated charity projects which aim to regenerate and improve green spaces which are maintained by trainee gardeners living with physical disabilities or mental ill health. The inaugural program with the UK charity Thrive funded the regeneration of the Old English Garden in London’s Battersea Park. These initiatives are designed to give people in need the opportunity to engage with their communities, fostering
26| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
social inclusion, promoting physical and mental health, and developing gardening skills as a pathway to work and self-sufficiency”. • For over a decade, La Mer has maintained an active involvement in the restoration and protection of ocean habitats through charitable donations and marine beautification projects, says Michelle Williams. “We have an annual release of a limited edition Creme de la Mer jar design in celebration of World Oceans Day on June 8th. In 2017, the brand furthered its commitment to sustainable ocean conservation with the launch of the La Mer Blue Hearts Ocean Fund with its special focus on expanding Marine Protected Areas, notably in the Azores, the East China Sea and St Vincent and the Grenadines”. • The rose features in almost all of Dr Hauschka’s formulations and we have many rose essential oil cultivations around the world, says Melanie Anderson, Dr Hauschka Esthetician Trainer and Account Manager NSW and ACT. “Eighty per cent of the world’s heroin comes from Afghanistan. In order to combat the country’s opium trade, German Agro Action set up an alternative agriculture project in 2004. This initiative offers another means of securing a sustainable and honourable livelihood for local farmers and Dr Hauschka has been involved since 2006.
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01. MELISSA CHELMINIAK – AVEDA EARTH AND COMMUNITY CARE, DIRECTOR MISSION, PARTNER AND STAKEHOLDER ENGAGEMENT
02. REMI BOUCHENEZ, MANAGING DIRECTOR MAVALA AUSTRALIA
03. MELANIE ANDERSON, ESTHETICIAN TRAINER AND ACCOUNT MANAGER - DR HAUSCHKA
04. MICHELLE WILLIAMS, BRAND GENERAL MANAGER - JO MALONE LONDON AND LA MER
• Sustainability is the cornerstone of Mavala’s manufacturing processes, from sourcing raw materials locally through using eco-friendly ingredients such as biodegradeable microbeads, says Remi Bouchenez, Managing Director, Mavala Australia. “For the new Swiss Skin Solution range, we focused on sourcing ingredients from Switzerland and some neighbouring countries. We also use cold steam distilled mallow flower extract where possible to use less energy. All Mavala nail polishes are non-toxic, 12-free, vegan and packaged in 5ml sizes to minimise waste”.
HAPPY, HEALTHY HAIR NEW Natio haircare with energising native Australian aromas Gentle and caring formulas for all hair types Inspired by the resilience and scent of the Australian bush, Natio’s new haircare collection is uniquely enriched with the energising aromas of some of Australia's most famous botanicals. Combined with nourishing plant oils and extracts, the aromatic collection offers specific care solutions for a wide range of hair types and needs. The collection comprises of three shampoos and conditioners as well as two treatment options and even a gentle pet shampoo for our furry friends.
Australia-Inspired, Australian-Made The Natio haircare collection features the energising essences of Peppermint Gum, White Cypress and Eucalyptus Australiana, all of which are well known for their beauty benefits and unique aromas. Argan, Coconut, Sweet Almond, Naouli, Rosehip and Lavender botanical extracts naturally promote shine, restore softness and encourage healthy hair growth.
Gift with purchase promotion for launch An exciting gift with purchase is on offer with the launch of the new Natio haircare range. Customers who purchase any two or more Natio haircare products receive a BONUS Twist & Dry Hair Turban, while stocks last.
In-store Display & Promotion The range is presented on an impactful, premium counter unit, along with consumer brochures and posters for in-store use. There is also a floor stand available for launch.
National Advertising and PR An extensive advertising, PR and social media campaign across national magazines and online outlets will support the launch. On counter 11 April 2019.
INDUSTRY NEWS
Community Pharmacy 2025 Framework for Change
Unless you’ve been living under a rock for the past few years you will know that community is a hero word being used by the wellness, mental health, happiness, relationship and lifestyle professionals as an anecdote to the insular world of tech, devices, broken families, loneliness, anxiety and disparate work/living circumstances that are so common today. As it wends its way into common conversations you know ‘community’ is part of a societal change. Back to our grand, and greatgrand, parents’ era of a village or local suburb where everyone was known to each other… for good and bad, it’s true. Socialising, getting together with like-minded groups, meeting in the local wine bar or coffee shop all make a difference to our feeling of belonging and general wellbeing and ultimately our quality of happiness. Popping in to your local chemist and being welcomed with a cheery hello from a familiar face who has served you with your child’s cold remedy, knows your mum’s latest grandchildren’s news and whose brother is dating your friend, counts has a feel-good factor just like when your preferred barista makes your skinny latte extra shot, just like you like it, without even asking you. You feel like you BELONG and your endorphins are confirming the feeling. esprit Magazine Australia’s retailer readership is hugely connected to the country’s chemist shop owners and stalwart staff working on the shop floor day in and day out. Taking their role in the community 100% seriously The Pharmacy Guild of Australia has its focus on working out the best way forwards to remain and build relevance in today’s ever-changing retail environment. Working closely with The Guild, here esprit summarises the vision with a slant to the retail beauty side of the future plans. While a customer may visit the pharmacy to fulfil their prescription there’s a whole lot more they can find in the environment across wellness, health and beauty…all contributing to how they look and feel! 28| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
SECURING THE FUTURE OF THE COMMUNITY PHARMACY
Developing your Community Pharmacy 2025 (CP2025) is a huge work in progress involving invested pharmacy owners and experts to develop an agreed Framework for Change. The community pharmacy of 2025 is not a pharmacy as we understand and use that term today – it is a community health hub that builds on a core expertise in medicines and facilitates the provision of an array of essential, cost effective health products and services to an empowered and informed patient and consumer. The Guild’s vision for CP2025 is to serve the needs and preferences of patients and consumers through a vibrant, dynamic and commercial community pharmacy network. In order to provide these health solutions, CP2025 will embrace an innovative, service and care-oriented business model which is commercially resilient and builds upon the opportunities provided by technological advancement and the inherently trusted role of community pharmacies in Australia’s health system. Lessons learnt from the evolution of pharmacy internationally inform this thinking. However, a plan for the long-term future of pharmacy must be attuned to the Australian health landscape and position community pharmacies to succeed in a way that is less dependent on the traditional medicines supply role through the PBS. Pharmacies’ core focus will expand more into medication advice, management and safety, reflecting the unique skills of pharmacists as medicines experts. As community pharmacies develop their future business strategies, it is important that they understand their changing operating environment and the opportunities afforded by the growth pathways. Many of the individual pathways are connected and need to be brought together in a coherent whole-of-business implementation plan. This is an exciting prospect, to create a solid framework which still allows for individual interpretation for each owner to develop their Point of Difference, especially important when your pharmacy is one of several IN a community. The key recommendation is to align your pharmacy brand with your patient offering and leverage your competitive advantages, including: Understanding the competitive advantages that stand your community pharmacy apart; Branding and promoting the patient services offered by your community pharmacy; Leveraging own-brand, banner group or Gold Cross over-the-counter medicines and front-of-shop products.
INDUSTRY NEWS WHY MAKE THE CHANGE?
Finally, Australia’s international reputation for quality in health care products provides the potential to retail to offshore customers. Care is required in product selection and stocking decisions in order to maximise effective sales per square metre of shelf space and avoid the need for heavy discounting to move old stock. Product selection should also align with the brand of the pharmacy, including its areas of health focus and its broader health partnerships.
Lessons learnt from the evolution of pharmacy internationally inform this thinking.
Community pharmacy is highly trusted by patients and consumers, so identifying products and services that can leverage the competitive advantages of this trusted ‘brand’ makes strategic sense. In isolation, this particular pathway may not have a transformational impact on community pharmacy. It can, however, be pursued in tandem with other pathways, such as the establishment of health hubs, the provision of health services and reviewing retail products. THE OPPORTUNITY FOR PHARMACIES - LOOK AT THE PRODUCTS YOU’RE STOCKING
What is the pathway? One way that can have huge, positive repercussions is to review the pharmacy’s health related product range to leverage the physical distribution network and enable the other growth pathways. This can include: Broadening the retail range to include new products from best-selling categories; Introducing health products not currently widely available in pharmacies, which have the greatest relevance, profit margins and growth prospects; Aligning the product offering with the services focus. IT’S TOUGH OUT THERE
Retail competition will continue to increase, particularly from online sources (including Amazon), traditional grocery retailers and large pharmacy discounters. If your business is Community Pharmacy, you need to continually update and adapt your product range to maintain customer appeal and make best use of your retail footprint. Community Pharmacies do need to be able to respond quickly to major changes in product and retailing trends, both in Australia and internationally. Be informed. Stay informed. The opportunity for pharmacies getting the right products and product mix means they can generate material increases in profits, deliver additional foot traffic and build customer loyalty. This may include well-established pharmacy segments such as skincare, babycare and pain, as well as products in the wellness and wellbeing categories. There are also opportunities for pharmacies to specialise in health products that align with their services offerings.
KNOW YOUR BUSINESS
Determine the most and least profitable products in your pharmacy through analysis of sales, margins and stock turns. And then act on the results of that research. Consider modifications to your product range based on margins and turnover and the benefits of aligning your products with the services provided by your pharmacy and local allied health professionals. FOR MORE INFORMATION
The Guild believes it is critical that any future strategic plan for community pharmacies is fully informed by the views of patients, consumers, pharmacy owners and their staff, pharmacy academics, researchers and students, and key stakeholders. This is why the CP2025 is supported and guided by a rigorous market research program and widespread stakeholder consultations. Further information on the CP2025 is available at www.guild.org.au/aboutus/community-pharmacy-2025. If you have queries in relation to CP2025 please visit www.guild.org.au/cp2025 or email at CP2025@guild.org.au.
CONTACT DETAILS THE PHARMACY GUILD OF AUSTRALIA LEVEL 2, 15 NATIONAL CIRCUIT, BARTON ACT 2600 PO BOX 310, FYSHWICK, ACT 2609, AUSTRALIA P: +61 2 6270 1888 F: +61 2 6270 1800 WWW.GUILD.ORG.AU
ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |29
INDUSTRY NEWS
01.
‘Five free’ hair colour The year 2021 sees the promise of a fourth generation of ammonia free – now ‘five free’ – hair colour. O&M (Original & Mineral) is the pioneer hair brand born in 2000 when Jose Bryce Smith decided to bridge the gap between natural and luxury hair colour with the world’s first hair colour not formulated with ammonia. “I have always been passionate about natural products, wellbeing and beauty, and when I saw firsthand how harsh chemical products harm hairdressers and clients, ammonia in particular, I knew we could make a difference,” explains Bryce Smith. The passionate entrepreneur founded the Original & Mineral brand on the reception of the hair salon that she co-owned with her partner. “A lot of hairdressers suffer from contact dermatitis as he did and they can’t use high chemical products. We also had clients with scalp sensitivities and pregnant women looking for alternatives; and people going through chemotherapy looking for natural hair products so we made O&M for our staff and clients,” says Bryce Smith. “We kept it to ourselves in our salon for seven years and we got a lot of press as the first organic salon in Sydney. I was selling it to anyone who rang the salon and we were packing it between clients. It built up to $25k a month with me still on the reception and that was when I first thought, maybe this has legs,” she recalls. 30| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
Today the brand is recognised internationally for its fusion of luxury with natural, appealing on a fashion level as well as being a technological leader. The O&M products are stocked in 15 countries through hairdressing salons and through some of the best e-commerce retail destinations including Sephora USA, Australia, Canada, Southeast Asia, Selfridges UK, and NET-A-PORTER. With more than 50 award winning titles globally, Bryce Smith brings a new and exciting innovation to haircare technology. The Original & Mineral philosophy sees harsh chemicals removed in favour of natural extracts and active minerals including quality botanicals, native Australian ingredients and essential oils that deliver real benefits. “There are lots of great haircare brands which I admire, but I feel we have been pioneering healthy hair and it is those years of hard work which have given us the most awards in performing in this category. We have spent years researching ways to reduce harsh chemicals in hair colour and haircare without compromising on results, and we are the first and only to have the first ‘five free’ formula,” she says. “In 2010, I added O&M Method, our haircare and styling line. Packaged luxuriously, these products have a ‘free from five formulation’ – no harmful
01. THE CORE O&M COLLECTION
02. HYDRO DUO FROM O& M
02.
sulphates, parabens, propylene glycol, MIT or Triclosan.” The fastest growing part of the business is hair colour through professional hair salons, however the brand has a cult following of their Hydrate & Conquer Shampoo and Hydrate & Conquer Conditioner and these remain the most popular products in the O&M range. “They are our biggest selling products globally,” says Bryce Smith. “The world is changing and low-chemical and natural technology is leading the way.” As for the future, Bryce Smith says she has big plans for the O&M brand. “We will be expanding into new markets in 2019”. And celebrating its 21st year in business O&M will once again set a new benchmark in terms of low chemical with high performance salon products, with that launch we talked about at the beginning.
NEW NATIO
SUN-KISSED COLOUR COLLECTION Two radiant looks, from sunrise to sunset
Natio’s limited edition Sun-Kissed collection features seven make-up essentials for a radiant, luminous glow from sunrise to sunset. The versatile collection is perfect for both a natural daytime ‘sunrise’ look, as well as a deeper and more defined ‘sunset’ complexion for the evening.
SUNRISE LOOK Luminous and fresh, let your natural beauty shine all day Natio’s innovative new Bronze Glow Primer sets the base for this radiant look, complemented by a shimmering wash of colour on the eyes. Cheeks are brightened with a naturally rosy blusher and lips are finished with a sheer kiss of colour.
Embracing Natio’s philosophy of Natural Australian Beauty, the Sun-Kissed colour collection is easy to apply and wear and enhances the skin’s natural tones and texture. Jojoba, Shea, Vitamin E, Chamomile and Green Tea feature within the range and provide natural nourishment and care for the skin. Colour collection training with videos Learn about the ‘sunrise’ and ‘sunset’ looks with a new product training video focusing on how to achieve the featured styles with the new colour collection. An extensive consumer advertising, PR and social media campaign across national magazines and online outlets will also feature an exciting campaign video and complementary footage.
Trainer’s favourite: Makeup Setting Spray
prep, set & glow SUNSET LOOK Sun-kissed and golden, for a beautifully radiant, warm glow For the evening, eyes are defined in hues of soft and smokey golden bronze. Cheekbones are naturally sculpted with blusher, bronzer and highlighter from the Sun-kissed Glow Palette. This look is finished with a mist of Makeup Setting Spray to ensure makeup stays fresh.
INDUSTRY NEWS
02.
01.
Hemp seed oil as a beauty ingredient By Teresa McDowell – Founder, Hemp Hemp Hooray
The secret is out! More and more people are tuning in to the healing benefits of hemp, an incredible, natural resource (that throughout the past 90 years) has seen its fair share of persecution and misunderstanding. Until prohibition in the late 1930s, hemp had been cultivated and consumed for thousands of years – it was the world’s oldest domesticated crop. Prohibition (or the Marijuana Tax Act) changed the course of history for this plant and its potential. With hemp being a major competitor for tree fibre products and the newly discovered nylon and synthetic industries, a few powerful men campaigned and succeeded in criminalising the herb alongside its cousin marijuana. The ‘war on drugs’ has seen a sustainable, eco-friendly crop (and all the industry it had to offer) squashed, while the effects of the ‘chemical’ age continue to change the landscape and health of both people and planet. Thankfully now, through common sense and the tireless efforts of many activists at home and abroad, hemp is making a comeback. Legislation is being amended to clear the way for hemp at both a State and Federal level here in Australia. Personally, for me, our home state of South Australia came in line with all other states November 2017, allowing the cultivation of low THC hemp. Nationally the ‘Low THC hemp as food’ bill was enacted Nov 12, 2017 allowing the legal consumption of hemp food products. Hemp ‘seed’ oil is akin to a health supplement and should not be confused with medicinal cannabis sometimes called hemp oil. Medicinal cannabis is extracted from the flowering head and leaves of the 32| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
cannabis plant. Industrial hemp seed is devoid of THC (Tetrahydro cannabinoid, the hallucinogenic compound in cannabis) - the only way trace amounts of THC may be detected would be from leaf contamination if the seed crop was not cleaned effectively. Current cleaning and pressing processes are of a world standard in Australia. If a person was detected with THC in their bodies, then it would NOT come from applying topically or ingesting hemp seed products. Over the past 15 years as Founder of Hemp Hemp Hooray natural body care and Founding President of IHASA (Industrial Hemp Association of South Australia) we have had the privilege of working with and advocating for hemp. This journey has not been without its challenges, yet the road ahead looks very exciting as the world wakes up to all its potential.
skin. It can prevent dryness caused by the elements, leaving the skin feeling fresher and smoother. Hemp seed oil also has a comedogenic (meaning won’t clog the pores) rating of 0 making it perfect for oily and acne prone skin. Suitable for all skin types including sensitive skin, hemp oil may benefit compromised skin conditions due to its anti-inflammatory properties. Hemp oil also penetrates well leaving no greasy residue on the skin making it ideal for under makeup. We live in an increasingly toxic world with chemicals ravaging our environment, our food chain and our personal care products. Our skin is our largest organ (exclusing fascia) and acts like a sponge drawing any product applied topically into the blood and lymph – hemp seed oil is literally ‘food for the skin’, non-toxic, vegan and gentle on our environment… it’s no wonder everyone’s excited about this well-kept secret.
01. HEMP HEMP HOORAY PRODUCT RANGE
02. TERESA AND SIMON - FOUNDERS OF HEMP HEMP HOORAY
WHAT ARE THE BENEFITS OF HEMP SEED OIL?
Cold pressed from the seed, this goldengreen oil is considered by many to be the most nutritious vegetable oil available due to its essential fatty acid profile – omega 3, 6 & 9. These omegas play a critical role in the health and appearance of the skin. Add to this other vitamins and minerals such as vitamin E, Magnesium and Zinc, hemp oil promotes suppleness, moisturising and revitalising the appearance of the
Retail beauty stockist enquiries: Hemp Hemp Hooray 20 Gawler Street Mount Barker, SA 5251 teresa@hemphemphooray.com.au 08 8398 3809 www.hemphemphooray.com.au
Raww
Superfood Infused Beauty launches AROMATHERAPY Pioneering the superfood-infused beauty category, Raww is building on the success of its cosmetics and skincare lines, launched in 2017, with a significant extension to the brand: Aromatherapy. On counter February 2019. Continuing to break ground in natural new product development, Australian-owned Total Beauty Network (TBN) is bringing the fun, lifestyle values of Raww to the aromatherapy market, for a fresh approach to the category. Encouraged to read our labels, the customer is getting savvier by the day and understanding more about the pros and cons of what we put IN and ON our bodies, fuelling the mindful beauty and health industry. Embracing the wellness revolution, Raww is all about homegrown, superfood infused, cruelty free and Australian made beauty and wellbeing. “We believe in the power of superfoods for healthy skin”, says Elise Synnott – Raww Senior Brand Manager. “From our hero ingredient, WildBerry HarvestTM to Coconut Water; Kale to Kakadu Plum, our products are packed with the latest superfood stars and the benefits of natural and organic ingredients”. WildBerry HarvestTM is a unique blend of three exotic
34| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
super-berries found only in the Australian outback, Pepperberry, Riberry and Muntries. These super-charged fruits are clinically proven to hydrate skin for a healthier, radiant complexion. THE RANGE
This is a user-friendly and concise range. Everything you need to begin and manage your personal aromatherapy routine. Raww’s Aromatherapy boosting carrier products are formulated with a customised blend of WildBerry HarvestTM infused with Macadamia Oil, along with a host of other powerful superfoods that offer antioxidant and hydrating benefits for the skin. These unique blends ensure the most softening, caring base for all the products across the range: Carrier Oils, Massage Body Oils and Roll Ons. Naturally, the 100% Pure Essential Oils are just that, and can be used to customise your own Aromatherapy blend using the Carrier Oils or added to a diffuser for an aromatic experience!
esprit Magazine promotion 100% Pure Essential Oils Lavender – Relaxing Geranium – Balancing Lime – Uplifting Orange – Refreshing Peppermint – Invigorating Lemongrass – Reviving Frankincense – Soothing Cedarwood – Calming From $14.99 - $24.99 (Frankincense $39.00) Quick Fix Vibes Quick Fix Vibes are handy, ready-to-go oil blends, custom created by the team for the best lifestyle fit. Zen Time – Relax Me is a warm and inviting scent with woody undertones. Be Loved – Romance Me is a rich floral with sweet, earthy undertones. Pep Up – Energise Me has a sharp and citrus scent with a herbaceous minty undertone. Happy Place – Balance Me is fresh and soothing with a fruity, floral undertone. Quick Fix Vibes are available as: Body Oil – 100ml, $24.99 Essential Oil – 10ml, $21.99 Aroma Roller Ball – 10ml, $16.99 Aroma Mood Mist – 100ml, $19.99 Superfood Carrier Oils Superfood Concentrate Massage Oil is a silky smooth carrier oil for all your aromatherapy needs. This lightweight Macadamia Oil is supercharged with WildBerry HarvestTM and is enriched with Almond, Acai and Pomegranate Oils for top notch hydration. Use on its own or personalise with a few drops of your favourite essential oils. 100ml - $29.99. Superfood Concentrate Fractionated Coconut Oil is infused with WildBerry HarvestTM to leave skin feeling deeply nourished and smooth. With the added bonus of both Capric and Caprylic fatty acids to help skin retain its moisture over time. Use on its own or customise using pure essential oils. 100ml, $24.99. Rosehip Oil helps restore and repair the face and any other delicate areas of the body. The benefits of WildBerry HarvestTM are boosted with rich fatty acids and Vitamins A, C and E. Helping to brighten the complexion, minimise signs of ageing and reduce the appearance of scars and stretch marks. It works beautifully on its own or when blended with pure essential oils. 15ml, $24.99. Superfood Concentrate Coconut Body Balm is one of those do-all master balms. Formulated to take care of the most dry and irritated skin, hair and nails, it can be used all over the body, literally treating top to toe. Supercharged with WildBerry HarvestTM and Sweet Orange, Geranium and Lavender Oils for all-over glowing skin. 200g, $19.99. A GUIDE TO CUSTOMISING BLENDS
Raww is educating both retailers and consumers through its literature and website information. Importantly there’s a guide on ‘How To Customise Your Own Aromatherapy Blends’. A customer can choose to have some Spiritual Enlightenment – that’s four drops of Frankincense, two of Cedarwood and two of Orange. If they’re seeking some Creativity: four drops of Zen Time, four drops of Orange and two drops of Lemongrass. Deep Sleep, Quiet Bliss,
Cheer Me Up…there’s a wide range of well-known ‘moments’ and moods, carefully developed in their Customisation Guide. WHO IS MY CUSTOMER?
The wellness industry is booming. People are consistently talking about managing their stress levels, setting aside ‘me time’ and about mental health issues. They are doing this with their friends and also having conversations with their local community pharmacy staff. The trend is for kind-to-self help, so much so that it is becoming a mainstream movement for living well. All this has ignited the growth of the essential oil market, globally. Wellness is a proactive approach incorporating attitudes and activities that prevent disease, improve health and enhance quality of life… LOOKING well is today’s sought after beauty goal. Aromatherapy is widely used to heighten spiritual, emotional and mental wellness. OUR RAWW CERTIFICATIONS
KEEPING IT REAL…
The Raww Aromatherapy range is created with a network of farmers that are committed to ensuring the highest quality in all the essential oils and ingredients. THE TRADE WHOLESALE PACKAGES
RRPs and trade wholesale packages have been put together to be accessible for Australian Retailers in community pharmacies where the brand sells. The perfect fit: health and wellness in a local, trusted environment. WHAT ARE THE RAWW BRAND VALUES?
“Be Healthy. Every single one of the brands at Total Beauty Network embraces a healthy focus on beauty. It’s our guiding philosophy and we live by it every day. Raww is a shining example of this – a superfood powered beauty brand that is free from nasties and is 100% certified cruelty free (CCF)”, Tony Rechtman, CEO Total Beauty Network.
Becoming a stockist PART OF THE
FOR MORE INFORMATION ON THE RANGE CONTACT CUSTOMER SERVICE ON 1300 765 332 WWW.RAWWCOSMETICS.COM – RAWWCOSMETICS #RAWWCOSMETICS #BESUPERGOOD
ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |35
DAVID JONES LAUNCHED AN EXCITING PARTNERSHIP WITH GLOBAL BEAUTY SPECIALIST, SEPHORA, IN ITS FLAGSHIP BOURKE STREET STORE IN MELBOURNE
DAVID JONES
POSITIVE FUTURE in Store ESPRIT TALKS TO RACHEL DUFFY-PACKER, GENERAL MANAGER - BEAUTY - DAVID JONES Consumer preferences are changing at warp speed. But there’s a lot of reasons to be excited about meeting the challenges of our customers’ attitudes, aspirations, lifestyles and expectations, says Rachel Duffy-Packer, General Manager - Beauty - for David Jones. According to a recent report from WSL Strategic Retail, a futurist consultancy and analyst, the department store model is still very desirable. Close to 50 per cent of shoppers prefer to “get a lot done under one roof” and David Jones is updating and reimagining its approach to beauty as consumers have more choices than ever. 36| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
RACHEL DUFFY-PACKER GENERAL MANAGER BEAUTY - FOR DAVID JONES
by Elisabeth King
Rachel Duffy-Packer has spent much of her career working in department stores in the UK and Australia. “A department store has the opportunity to be everything to everybody. A place of magic and delight where you can sell a story. Before taking on my current position, I was the General Manager - Concessions at David Jones for five years across fashion and accessories. Prior to coming to Australia, I worked at Selfridges in London for eight years as the Buying Manager for Luxury Accessories and Fine Jewellery”. Selfridges is world-renowned for being a retail innovator and attracting top talent.
AUSTRALIA’S PREMIUM LIFESTYLE DESTINATION/FULL 360 APPROACH
David Jones is vigorously pursuing a strategy to drive an exclusive and differentiated department store experience in key areas such as fashion and beauty. Luxury international beauty brands such as Burberry Beauty, Make Up For Ever and the imminent arrival of Christian Louboutin Beauty have boosted an already extensive beauty offering. David Jones is the oldest department store in the world trading under its original name and celebrated its 180th anniversary in 2018, says Duffy-Packer. “We maintain our pre-eminence by having a clear brand vision and purpose to be Australia’s premium lifestyle destination. At David Jones, we are dedicated to quality and are consumer obsessed. Our purpose is to curate an exclusive and differentiated brand and product assortment relevant to our customer’s lifestyle and underpinned by excellent service. There has been talk about the department store being dead. Its role has changed but our goal is to define the role of the department store of the future”. Online is now intrinsically linked with a customer desiring a fully integrated experience, says Duffy-Packer. “But shopping should be fun and leave people happy. Experience in bricks-and-mortar is still paramount to driving customer engagement, including the introduction of more playful discovery areas with a constant focus on newness, in addition to our existing luxury portfolio. The lines between the digital space and the shop floor are becoming more blurred each day, with functions such as click and collect and seek and secure available to customers. The aim is to ensure a fully 360-degree approach where the customer receives a superior level of service at all touchpoints”. GROWTH-DRIVING SKINCARE, FRAGRANCE AND SEPHORA PARTNERSHIP
Skincare offers David Jones incredible opportunities to grow the category further, says Duffy-Packer. “Globally, skincare is a very strong sector because having great
skin is the latest status symbol. David Jones has over-indexed, particularly in luxury skincare. We have seen exceptional growth in a number of exclusive brands such as La Prairie and Sisley, whose sales have doubled in the past three years”. High end fragrance is also in strong growth mode, she adds. “Niche and luxury fragrances have become a key focus area for David Jones to differentiate our offer from widely available mainstream perfume brands. Recently, we launched the luxury fragrance house, By Kilian, as an exclusive and there are more exciting introductions on the horizon, especially following the launch of the renovated Elizabeth Street flagship store”. In November, David Jones launched an exciting partnership with global beauty specialist, Sephora, in our flagship Bourke Street store in Melbourne, says DuffyPacker. “Sephora is a destination for beauty-conscious shoppers and its exclusive partnerships with the latest international and indie beauty brands complements our existing beauty assortment. The partnership allows us to introduce brands such as Fenty Beauty, IT Cosmetics, Fresh and Marc Jacobs Beauty into our business. These brands resonate really well with the young fashion beauty shopper, in addition to Sephora’s best-selling private label range”. It’s been really exciting to see the Sephora customer coming through our doors, as they are younger than our core David Jones customer, she notes. “But it has also had a halo effect on the sales of the colour cosmetics brands in our beauty hall. Our challenge is to get these new customers to cross-shop into our other categories and make sure we have the product offering they are looking for. For Sephora, the partnership means an increase in their reach and presence, while gaining access to the loyal David Jones customer base and the high traffic of the Bourke Street flagship store. We hope this will be the first of a number of Sephora outlets, focused primarily on our flagship locations”. NEW FORMATS/CLEAR POINT-OFDIFFERENCE IN BEAUTY
But David Jones has a key point-ofdifference from speciality beauty retailers, says Duffy-Packer. “We have the space and ability to tell the full story of a brand. We also have the opportunity to crossmerchandise and curate spaces dedicated to major trends such as wellness. Younger customers tell us that they prefer a more brand agnostic service model. Therefore, we are looking to trial different formats in some of our smaller doors. The first brand agnostic beauty hall, serviced by David
INTERVIEW
“There was a truly collaborative culture and we were all there to achieve the very best, which was a very powerful driving force. Ultimately, the company was then a bricksand-mortar store with an online business where theatre, innovation and the customer’s in-store experience were at the core of all decision-making. I was attracted to David Jones, which is also an iconic retailer with a long history of bringing the best of the world to its customers, for the same reasons”.
Jones beauty experts, will launch in Carindale in Brisbane later this year. This flexible format will allow us to play with more brands and trial newness because we will not be locked into the counter model. An approach that will allow beauty advisors to be trained across multiple brands to cross-sell the right products to suit the individual needs of customers”. The traditional department store counter model is still relevant to our larger stores, says Duffy-Packer. “At David Jones we are obsessed with beauty and our BAs are the most important part of the wheel. They have face-to-face contact and create direct relationships with customers. Knowledge is paramount because if you can’t serve the customer; you will lose them. For this reason, training is key - whether in traditional brand-centric roles or the new brand agnostic formats”. WORLD CLASS SHOPPING DESTINATION/ALWAYS ON TREND
The transformation of David Jones Sydney flagship store in Elizabeth Street has attracted blanket publicity in the media. “We are investing $200 million to create the store of the future. The process is well underway with levels 7 and 9, shoes and toys respectively, already opened with sensational results. Beauty and accessories will occupy two floors, with luxury on the ground level and contemporary on level one. We are super-excited to showcase both new and exclusive brands and the services they offer, together with the new brand expressions of our key established partners. A lot of hard work has gone into revitalising this iconic store and we hope to exceed the customer’s expectations by creating a world class, landmark shopping destination that proves the department store is well and truly alive”. The retail landscape is changing but the basic principles of retail 101 is still the same as it was 180 years ago, says DuffyPacker - great product, fantastic service and ensuring the customer leaves with a smile on their face. “From our customer feedback groups, we know that Australians still have a great deal of trust in David Jones. We constantly look to the great capitals of the world anchored by the iconic department stores. One of the first things I did when I started my new role as General Manager - Beauty was to visit the most storied department stores in London, Paris and New York in order to track global trends. My next trip will be to Asia to discover the latest innovations there”. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |37
Healthy skin…
FROM WITHIN! Beauty from within is perhaps the oldest category of beauty. Because it works. Millennia ago we evolved bigger brains and grew into what we are today largely because of what we ate. Plant and fish nutrients were heroes then as they are now. Gone are the days of scepticism about taking supplements to improve the condition of hair, skin and nails, as brands such as Beauty Boosters come onto the market with thoroughly researched formulations, TGA approved claims, and a beauty-full body of evidence in happy, REPEAT customers. Consumers are taking time to suss out the dodgy players by READING THE LABELS, researching for themselves, and sharing their questions and experiences online.
With Beauty Boosters you get what they say you will. Read the label. Read the website. 38| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
If the beauty media are popping these pills because they choose to, then their editorials will reflect their belief in such supplementation. And grandma’s saying: “You are what you eat” is as true today as it was then. More and more people are getting more and more knowledgeable about the biggest driver of poor hair, skin and nails – it’s our behaviour that’s the biggest culprit. The eating, drinking and sleeping well lifestyle that is so thoroughly researched is now commonly supported by taking good quality supplements. One key to the success of this movement is WHERE TO BUY one’s supplements. Increasingly consumers are turning to buying them from a trusted source such as their local community pharmacy where the customer
esprit Magazine promotion
Beauty Boosters delivers a complete collection of bioavailable nutrients for easy absorption, the full potential of this range is experienced when used as a set. service comes from an educated assistant. When you’re consuming these products it’s not about price, it’s about safety first, authenticity and efficacy. With Beauty Boosters you get what they say you will. Read the label. Read the website. WHAT’S IN IT FOR ME?
Understanding women’s, and increasingly men’s, non-negotiable use of topical cleanse, moisturise and sunscreen skincare, the creators of Beauty Boosters believe in supporting that care from the inside out. Beauty Boosters delivers a complete collection of, importantly, bioavailable nutrients for easy absorption, as individual formulations to cater to and care for certain conditions at a cellular level. However, just like the synergy of a minimum 3-step topical beauty routine, the full potential of this range is experienced when used as a set. A HARMONIOUS THREESOME
Collagen-C Production of the skin’s building block, Collagen, decreases as we age. Collagen-C formula combines the powerful antioxidant Vitamin C with amino acids Proline and Glycine. This combo supports the production of collagen and connective tissue, maintaining healthy skin. We may bang on about bioavailability, but that’s key to the difference between supplements that genuinely have an effect and those that merely pass through the body, albeit with the best of intentions. Beauty Boosters’ ingredients are bioavailable, provided in an easy and effective way for the body to absorb, to aid skin repair processes and encourage healthy skin.
Calling Retailers. Want to Become A Stockist? CONTACT BEAUTY BOOSTERS TO FIND OUT MORE ABOUT THE RESEARCH, PROVEN RESULTS, AND TO DISCUSS YOUR OPENING ORDER. PHONE: 1800 637 697 EMAIL: INFO@BEAUTYBOOSTERS.COM.AU
Beauty Boosters’ ingredients are bioavailable, provided in an easy and effective way for the body to absorb, to aid skin repair processes and encourage healthy skin. Collagen-C’s ingredients also support skin elasticity and firmness, protects and maintains the health of capillaries, and helps reduce the risk of cell damage from free radicals. Complexion Perfection The benefits of oily fish are long tried & trusted, with many a child, generation to generation, being brought up on a teaspoonful of cod liver oil. Complexion Perfection contains a balanced blend of natural 3, 6 and 9 fatty acids: Omega 3 fatty acids, DHA and EPA which are not made by the body and can only be absorbed through ingestion. Essential for healthy growth and development, they play a part in promoting healthy glowing skin. Added into the mix are other complementary ingredients. The hero being Evening Primrose Oil, 250mg, loaded with Omega 6 essential fatty acid, Gamma Linoleic Acid (GLA). Traditionally used in herbal medicine, it assists in the relief of dry, itchy skin conditions. Behaviours such as living with ongoing stress, drinking higher levels of alcohol and smoking may inhibit GLA metabolism, leading to the need for dietary supplementation. For those eating nutritiously, boosting with fatty acids simply gives them increased levels of body/systemic health resulting in a fresher face and … complexion perfection!
Glow Getter Completing the beauty-full trifecta is Glow Getter which supports skin health and regeneration, and promotes healthy growth of the all-important hair, skin and nails…things we can see changing before our eyes. Zinc, Silicon, Biotin and MSM bring nutrients to the connective tissues to repair; and their antioxidant benefits may reduce the risk of cellular damage from free radicals. Here the B Vitamins – B1, B2, B3, B5, and B6 help towards building cell energy and general wellbeing. You LOOK well. WHY NOT!
Beauty Boosters is Australian made and owned, operating from Sydney. Backed by compelling R&D, containing no ‘nasties’, addressing today’s lifestyles, and catering to a growing audience of consumers who want to look as well as they can for as long as they can, Beauty Boosters is frequently featured in Women’s, Men’s, Health and Lifestyle print magazines, the broadest based health & beauty digital and social…as well as the all-important friend-tofriend and pharmacy assistant-to-customer recommendations. The word is out. If you want to be part of it, check out www.beautyboosters.com.au and see the contact box above. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |39
The
Whole Package NEW DIRECTIONS WHERE FLEXIBILITY AND INNOVATION THRIVE BY ELISABETH KING
Cosmetic brands from tiny startups to the biggest multinationals in the business are increasingly turning to contract manufacturers. Leading companies in the field do a lot more than fill orders, bottles and jars these days and offer many additional services and benefits as one-stop shops that save time, money and potential headaches. New Directions has built an unrivalled reputation over the past 25 years and is the market leader in manufacturing natural and organic skincare and colour cosmetics. The cosmetic industry regards New Directions as being instrumental in driving overall price reductions and nurturing budding beauty entrepreneurs by dropping minimum invoice quantities. No job is too small for us, says Director Domenic Ardino. “We welcome everyone from small batch operators to major multinationals and everyone in between. In fact, no one understands indies and startups better than we do. “I co-founded the company in the early 90s with the late Abraham Thomas. I was a lawyer and he was a tea importer with a solid grounding in the Ayurvedic lifestyle and natural ingredients. We started the business by importing three drums of 40| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
citronella oil from Sri Lanka. Word-of mouth spread fast and we had a website which was pretty unusual for the time”. WORLDCLASS MANUFACTURER/ STATE OF THE ART FACILITIES
Today, New Directions is a world-class manufacturer and packaging expert, sourcing ingredients from Australia and around the world, with state-of-the-art facilities and a truly impressive showroom at its Sydney headquarters. From concept and formula to packaging and design, the company offers full service, comprehensive turnkey solutions that meet the evolving consumer desire for health, wellness, beauty and spa products. What sets New Directions apart is that we supply our customers with research and development, compatibility/stability testing, fragrance blends, packaging options, art/ graphic design and the support of a dynamic marketing team that is on the cutting edge of the latest trends, says Ardino. “These services are all in-house and we deliver great results and complete satisfaction for each and every project. We also have one of the best online shopping systems and an advanced ordering and delivery system”. The rise of indie brands in the beauty and personal care space has opened up incredible opportunities for contract manufacturers. It’s our business to make
esprit Magazine promotion
a vision or concept a reality, says Ardino, and we take care of all the details. “Brands can move more quickly with their ideas instead of manufacturing their own products and focus on what they do best which is marketing and staying ahead of the competition. With our global success and years of expertise, we are specialists in a wide range of categories at very competitive prices”. GO-TO RESOURCE EVERY STEP OF THE WAY/IN-DEPTH WORKSHOPS
It’s never been easier to start a beauty brand as social media and e-commerce have levelled the playing field. But while startups often have creative founders, they frequently underestimate how difficult it is to get products in the hands of consumers, says Ardino. “The biggest mistake startups make is not doing upfront research and not having a solid business plan. Our goal is to be the go-to resource every step of the way and we also provide extra help to enhance our relationships with customers through workshops, starting with the popular How to Start Your Own Business. It provides fledgling entrepreneurs with all the information they need to get started from the ins and outs of setting up a successful business to labeling laws, liabilities and TGA regulations”. For those looking for more in-depth knowledge, New Directions also offers the Cosmetic Chemistry Part 1 and Part 2 workshops, which cover the key aspects of cosmetic formulation from chemistry terminology to quality control procedures. We have fully-staffed on-site chemistry labs, with advanced instrumentation and complete analytic testing, says Ardino. “The two day course provides information and insight that can be applied to haircare, colour cosmetics, professional treatments and even pet care products”. Entrepreneurs of all ages are interested in starting their own skincare ranges to sell at markets, online or to solve specific
problems identified by consumers, family and friends. The demand for natural ingredients and skincare products is increasing every year and brand owners are looking for new, innovative products to stand out in the ever-growing landscape, says Ardino. “Our Create Your Own Skincare Stage 1 and Stage 2 workshops are suitable for newcomers and spa and salon owners and involve learning about plant skincare through to the latest and proven anti-ageing actives from Australia,
world, notably in Asia and China, or are just interested in a small, edited range, says Ardino. “Whatever the size of the business, we offer a four-step complimentary consultation. Firstly, our brand development managers and advisors discuss the framework of a project, followed by a customised formulating service tailored to suit individual budgets”. New Directions also offers an expansive range of packaging choices and provides an in-house design service for custom labels, boxes and other POS merchandise, adds Ardino. “We really elevated our packaging business when we bought Barclays Distributors. We now have a huge client base for customised and promotional packaging and gift bags, including some of the leading beauty and fashion companies”. New Directions’ combination of services, flexibility, innovative formulas and personalised support is the foundation of its success. “I think we are probably the most flexible and agile company in the business when it comes to offering solutions to meet our clients’ specific needs. We listen to our clients and hear what they say”, he says.
such as tea tree oil and lemon myrtle, and advanced professional treatments based on enzymes and proteins”. INTERNATIONAL ASSISTANCE/ PACKAGING PROWESS
New Directions’ customer data base covers more than 50,000 consumers and businesses from home shoppers to some of the most respected beauty and personal care companies in the world. All of our customers experience the same attention to detail, whether they require our global expertise to facilitate their needs in a seamless, cost-effective way around the
WANT TO TALK WITH NEW DIRECTIONS ABOUT CREATING YOUR OWN BRAND? CONTACT: 1800 637 697 WWW.NEWDIRECTIONS.COM.AU EMAIL: NDA@NEWDIRECTIONS.COM.AU WANT TO ATTEND NEW DIRECTIONS’ WORKSHOPS? CONTACT: MARLY – 02 8577 5914 WWW.NEWDIRECTIONS.COM.AU EMAIL: MARLYS@NEWDIRECTIONS.COM.AU
ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |41
Join the group of 1,300 Look Good Feel Better volunteers who are transforming the lives of Australian cancer patients. Look Good Feel Better is a free national community service program run by the Cancer Patients Foundation, dedicated to teaching cancer patients how to manage the appearancerelated side-effects caused by cancer treatment. Women, men and teens participate in practical workshop demonstrations covering skin care, make-up and head wear, leaving them empowered and ready to face their cancer diagnosis with confidence. Look Good Feel Better workshops are open to anyone undergoing treatment for any sort of cancer. In Australia, more than 130,000 people have participated in the program, with approximately 1,000 workshops now running annually in 180 venues nationwide. The program is managed by a small team of staff and relies on the support of 1,300 trained cosmetic, beauty and hairdressing professionals who volunteer their time and expertise to help deliver the workshops across Australia. With no government funding, the Cancer Patients Foundation relies on the generosity of corporate and community supporters to allow for the Look Good Feel Better service to be provided to cancer patients free-of-charge.
Look Good Feel Better is looking for volunteers to join the team. Register your interest today by emailing volunteer@lgfb.org.au, phoning 1800 650 960, or visiting lgfb.org.au. Please note all potential volunteers must complete our recruitment process which includes a criminal records check, observation of a workshop, and induction prior to commencing active volunteering.
@LGFBAustralia www.lgfb.org.au
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BIG BOOM THEORY
BIOPHYSICS BREATHES NEW LIFE INTO RAPID LOSS® AND TAKES SKIN PHYSICS® TO THE NEXT LEVEL by Elisabeth King
A good idea for a product or service isn’t always enough. It takes a special kind of business person to turn dreams into reality and concepts into dollars. Key traits of a successful entrepreneur include identifying the right opportunities, having a passion for your business and an exceptional ability to work hard. Segue to Craig Schweighoffer
CRAIG SCHWEIGHOFFER FOUNDER AND CEO OF BIOPHYSICS
ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |43
Craig Schweighoffer has built a formidable reputation in the beauty and lifestyle category as the co-founder and CEO of Ecoya/Trilogy. Four years ago, he took over Biophysics Australia, the brand owner of the best-selling Australian-based cosmeceutical brand, SKIN PHYSICS®. Schweighoffer’s strengths are branding and re-branding and SKIN PHYSICS® was a sleeping giant. The brand took the anti-ageing sector by storm when it launched in 2007 because of its first-tomarket active ingredients, world class stem cell technology and extensive clinical background in phototherapy and retinol, he says. “The core products had a strong and loyal customer base and I could see there was incredible potential to evolve and premiumise the offering. Our aim is to become the most awarded skincare brand in Australia and category leaders”.
Chic New Packaging/Ongoing Success/Improved Formulas
SKIN PHYSICS was a sleeping giant. The brand took the anti-ageing sector by storm when it launched in 2007 because of its first-tomarket active ingredients, world class stem cell technology and extensive clinical background in phototherapy and retinol. ®
44| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
Claiming that he was happy with the way things were going after 12 months, Schweighoffer reveals that SKIN PHYSICS® is in the top 8 per cent of best performing skincare brands in Priceline, according to IRI Scan Data YTD mid-October 2018. “We decided to bring out a neck product which isn’t easy to do and Advance SUPERLIFT® Neck Lifting & Firming Cream is the number one neck cream in Priceline. SUPERLIPS is number two in the lip segment and all three of our eye creams are among the top 25 - Advance SUPERLIFT® Eye Lifting & Contouring Serum, OXYGEN-C Immediate Eye Lift Serum and EYELIFT-360® Eye Treatment”. SKIN PHYSICS®’ iconic Dragon’s Blood range is already a major hit. Facial Sculpting Gel, known to its fans as the liquid facelift, is ranked number three in the day cream sector at Priceline and Dragon’s Blood Ultra Plumping Night Cream has attained the number four slot among night creams. Total sales of both products have surpassed 500,000 units. It’s a complete 24/7 regime, says Schweighoffer, and each formula works in synergy to maximise results.
Collagen is one of the body’s two major support proteins and diminishes with age. Made from 100 per cent natural ingredients, Collagen Beauty Elixir is a powerful blend of marine collagen, superfoods, pre-biotics and organic turmeric.
The future looks even brighter - literally. Following the online launch in October 2018, Dragon’s Blood is now available in a new fire engine red packaging in Priceline and Priceline Pharmacy from January, to stand out on the shelves. In addition to the original formula Facial Sculpting Gel, there will be three new and improved formulas. The 3-in-1 Advanced Treatment Cleanser has superior foaming action to purify the skin. Radiance Daily Moisturiser offers extra protection from infra-red radiation, blue light and pollution - three of the fastest-growing concerns in skincare, especially in Asia. Ultra Plumping Night Cream is more gentle on the skin to suit a wider variety of skin types while retaining its potency and firming effects.
Export Focus - Explosive Chinese Growth The Chinese market, notably e-commerce and daigou shopping channels, have become a major focus, says Schweighoffer. “We have invested heavily and are enjoying great success. SKIN PHYSICS® has launched on JD.com and Alibaba’s Tmall. We also have a flagship on Xiao Hong Shu (the little red book), a social media and e-commerce platform launched in 2013. It has 100 million registered users and 30 million monthly active users, with 60 per cent aged under 30. The Chinese market now accounts for 30 per cent of our business and is growing fast”. The youthful demographic of Xiao Hong Shu is crucial for SKIN PHYSICS®, says Schweighoffer. In Australia, our core market is women aged 45 to 65. But in Asia, it is 20-plus because women start
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looking after their skin at an earlier age. We are also on Weibo and WeChat, the two largest social media platforms in China, because Chinese women are seeking out high quality skincare products that work”. The UK is also looking promising as an export market. SKIN PHYSICS® is available on Amazon UK and we will appoint a distributor this year, says Schweighoffer. The brand has a distributor in Thailand and will enter the Vietnamese market over the next few months. New Zealand is a strong market through distribution in all Green Cross Health stores and Farmers department stores.
Targeted New Products/Extension into Nutraceuticals Mid-2018 saw an elevated launch schedule for SKIN PHYSICS®. The hands give away a person’s age faster than the face and Advance SUPERLIFT® Caviar Age Recovery Hand & Nail Renewal Cream is a luxury formula packed with antioxidants, vitamins and keratin to smooth lines and wrinkles and even skin tone. “We have also had incredible success with our new LASH & BROW MAGIC, a natural formula that adds length, depth and fullness to eyelashes and brows”. Global sales of collagen supplements are expected to reach US$9.3 billion by 2023, reports Transparency Market Research. SKIN PHYSICS® entered the rapidly expanding nutraceutical market in June with COLLAGEN BEAUTY ELIXIR. Collagen is one of the body’s two major support proteins and diminishes with age. Made from 100 per cent natural ingredients, COLLAGEN BEAUTY ELIXIR is a powerful blend of marine collagen, superfoods, pre-biotics and organic turmeric. Leading dermatologists have known for many years that nutrition is a critically important part of maintaining youthful and healthylooking skin, says Schweighoffer. “As a leading provider of cosmeceutical skincare, we too at SKIN PHYSICS® believe it’s crucial to take care of your skin from the inside”.
Reinvigoration of RAPID LOSS® - Next Generation of Meal Replacement Programs But the ingestible that’s top-of-mind for Schweighoffer is RAPID LOSS®, acquired by Biophysics last May. With widespread consumer recognition, RAPID LOSS® was launched in 2008 and was one of the first meal replacement brands in Australia. The acquisition is the first step in a bigger growth strategy for Biophysics and we are well placed to capitalise on the proven success of SKIN PHYSICS® and further expand the portfolio into other health and wellness brands, he adds. “Using our knowledge and dedication to ingredient purity, market leading formulas and the latest technology already demonstrated in SKIN PHYSICS®, we plan on creating a portfolio of brands that the Australian consumer can trust”. There’s plenty to build on. The global meal replacement market is predicted to grow at a CAGR of 6.83 per cent through to 2021, reports Research and Markets. In IRI Scan Data YTD to October 2018, Rapid Loss Shake Chocolate ranked as the number one shake in the Total Grocery Diet and Sports Nutrition category. But Schweighoffer is looking to another macro trend - wellness. Ingestibles and supplements that add extra nutritional benefits, superfoods and more health-
conscious ingredients to hectic modern lifestyles are expected to grow at a CAGR of 5 per cent through to 2022, says Technavio, with the Asia/Pacific region the main driver of increased sales. RAPID LOSS® has reached household name status in the weight loss sector, but we will extend into diffusion products under the RAPID® WELLNESS banner which will be focused on protein supplements, health food snacks and products that promote a healthier lifestyle, says Schweighoffer. “Our goal is for the wellness products to account for 50 per cent of the RAPID LOSS® business. There are huge opportunities in Australia but also the US and New Zealand. “The new and improved RAPID LOSS ® formula has 30 per cent less sugar and comes in seven on-trend flavours including latte. The brand is a perfect addition to our portfolio. It has a proven history of success and we are investing heavily to launch RAPID LOSS ® back into a destination brand. We also have exciting new products such as RAPID ® KETO in the pipeline, based on the most recent scientific evidence into meal assisted weight loss, which will expand the RAPID LOSS ® portfolio into the next generation of meal replacement programs”.
FOR MORE ON EITHER OF THESE BRANDS OR BIOPHYSICS GO TO WWW.BIOPHYSICSGROUP.COM CONTACT US: RETAIL@BIOPHYSICSGROUP.COM +61 (0) 2 9125 4216
ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |45
TALKING POINT
Digging Deep How and Where Beauty Companies Give Back by Elisabeth King Corporate philanthropy is thriving in Australia. According to Giving Australia, the largest review of giving and philanthropy in the country, large and small businesses give approximately $18 billion a year to charities, causes and vital services. The beauty industry is extremely focused on their customers and communities because philanthropy has become a non-negotiable to consumers, especially the younger generations. Two major threads dominate the giving back strategies of local and international beauty players in the Australian market. In recent years, there has been an increasing patronage of local charities and non-profit organisations that benefit women. Many companies are also involved in overseas projects that help women and their communities to look after families through entrepreneurship and secure employment. 46| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
LOCAL INITIATIVES ON THE RISE
L’Occitane has six global commitments to giving back, including biodiversity for our planet, recycling for our future and healthcare for eyes, says Julie Chan, Brand Manager, L’Occitane Australia. “We also empower women
Julie Chan BRAND MANAGER, L’OCCITANE AUSTRALIA
in our business and the company was recently voted the 19th best place to work in Australia according to the annual Best Places to Work study. In addition, we work closely with Dress for Success (DFS) Australia to transform the lives of Australian women, by instilling confidence, restoring dignity and providing the employability skills necessary to secure and sustain employment L’Occitane also participates in key activities such as Empower Hour held
during International Women’s Day each year where all our employees offer an hour of their pay to DFS Australia to help women make the transition from welfare to work, notes Chan. “In the wider region, we work closely with UNICEF Australia and the Kokoda Track Foundation in Papua New Guinea. Our donations have helped 50 community health workers from seven provinces in the country to undertake a postgraduate eye health training course to fight avoidable blindness”. As part of the Johnson and Johnson Community Impact Program in Australia and New Zealand, we partner with a number of community-based organisations focused on reducing the health gap with Aboriginal and Torres Strait islanders, says Kirsten Lodge, Senior Manager Communications and Public Affairs.
Kirsten Lodge SENIOR MANAGER COMMUNICATIONS AND PUBLIC AFFAIRS, JOHNSON AND JOHNSON
“Red Dust Role Models has been a valued partner of Johnson & Johnson since 2015, helping to implement their Healthy Living program in the Walungurru (Kintore) Community in the Western Desert in remote central Australia”. Healthy Living is a school-based health development program delivered through three stages of week-long visits in remote communities with the aim to reduce chronic disease, she explains. “The program utilises sport, art, music and dance to drive its messages, and runs classroom activities that are fun, interactive and inclusive. This incredible partnership also allows Johnson & Johnson staff to spend time at Kintore, fostering strong and respectful relationships between our communities, and providing an enormously rewarding - and often life-changing - experience for our employees”. At Benefit Cosmetics, empowering women is our passion and has been rooted in our DNA for more than 40 years, say Maggie and Annie Ford Danielson, Global Beauty Ambassadors and the daughter and niece of the company’s
Maggie and Annie Ford Danielson GLOBAL BEAUTY AMBASSADORS, BENEFIT COSMETICS
founders. “In 2015, we launched the global philanthropy program, Bold is Beautiful. We specifically structured the program to work with charity partners in our local markets. “This approach not only shows our local teams where their money has gone, it also gives them an amazing opportunity to donate their time. Every year in May, for example, 100 per cent of global profits from brow wax services are donated to local charities supporting women and girls. In Australia, we donate to Look Good Feel Better, Fitted for Work and Sister2Sister through the brow wax services exclusive to Myer. We give 100 per cent so women and girls can be 100 per cent”. Kao Corporation, the Japanese owner of the John Frieda, Biore, Jergens and Molton Brown brands, has a threepronged global giving back strategy across its corporate culture, conservation and community initiatives, says Nikole Duong, PR Manager. “In Australia,
Nikole Duong PR MANAGER, KAO CORPORATION
we are incredibly passionate about our partnership with Wallara Australia, a Melbourne-based leader in contract packaging employing workers with disabilities that was founded more than 50 years ago. The partnership began 14 years ago with Wallara being selected as a co-packaging partner for Biore pore strips. We expanded to John Frieda and to our first Japanese brand, Meg Rhythm, and our Goldwell and KMS salon brands”. Wallara provides over 500 Melburnians with day services, high care support, residential and supported accommodation, in addition to training and workplace opportunities, she says. “Kao Australia is the only subsidiary globally to engage a local community on this level. Wallara are committed to enhancing the quality of life for those with a disability and to assist them in participating fully and equally in the community. Many of our employees have been moved to tears when they experience how Wallara helps people to realise their full potential, no matter what their limitations may be”. Over the last three financial years, LUSH has donated a total of $1.034 million to 134 different charities across Australia through the LUSH Charity Pot Program,
says Ariahne Thompson, Campaigns Manager at LUSH Cosmetics ANZ.
Ariahne Thompson CAMPAIGNS MANAGER, LUSH COSMETICS ANZ
“Funds are raised through the sales of Charity Pot Hand and Body Lotion and all revenues (minus GST) are donated directly to charity. In December, all funds raised through the Charity Pot Program were donated to environmental charities focused on climate change in Australia and the campaign to stop the Adani coal mine in Queensland. In New Zealand, December revenues from the initiative were donated to fighting issues such as seabed mining and protecting endangered species such as Maui’s and Hector’s dolphins”. Fragrance distributor Escentials Brands has always believed it has a moral obligation and a civic responsibility to give back to the community, says Managing Director Harv Kler. “Our
Harv Kler MANAGING DIRECTOR, ESCENTIALS BRANDS
customers are the most important assets we have and we are all part of the same community. We have been gold sponsors of Wheelchair Sports NSW Inc for the past five years and have donated the funds to buy three wheelchairs every year. We also support yearly local initiatives such as Sydney Special Children Parties for Christmas, Circus Quirkus and Lions Club Australia. On a national level, Escentials Brands provides support to charities such as CareFlight, the Cerebral Palsy Alliance and the Exodus Foundation, a charity for the homeless.” Dermalogica is the major sponsor of Sydney Women’s Fund and we have committed $150,000 over the past three years, says Jane York, Dermalogica College Account Manager. “They introduced us to The Violet Room, a
Jane York DERMALOGICA COLLEGE ACCOUNT MANAGER
ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |47
TALKING POINT
beauty and health incubator and social enterprise they had co-designed with Liverpool Neighbourhood Connections, which provides out-reach programs and services in Sydney’s western suburbs. We were excited at the opportunity to make a difference within the local community and implement our global FITE (Female Independence Through Entrepreneurship) initiative. The objective of FITE is not to donate like a charity, but rather offer loans that empower women in need to learn skills and create their own source of income. In partnership with Sydney Women’s Fund, we offered scholarships and training for a group of disadvantaged women who wanted local employment that would work around their children, adds York. “Today, The Violet Room therapists provide high-quality services using Dermalogicadonated products at low prices that would otherwise be inaccessible for many women. Many Violet Room customers are domestic violence survivors or have recently arrived in Australia from war zones. To quote one of our graduate therapists - We’re helping these women on the inside as well as outside”. Teaching the next generation about the importance of biodiversity via a hands-on bee hotel project is a program that’s close to our hearts, says David Johnston, Managing Director Weleda Australia. “Since 2016 Weleda
David Johnston MANAGING DIRECTOR, WELEDA AUSTRALIA
has supplied 500 free Weleda Bee B&G Hotels and teaching curriculums to primary schools in Australia in an effort to raise awareness for the importance of our native pollinators and biodiversity. An estimated 110,000 students have now been part of the program and we are looking to double this figure in 2019”. EMPOWERING WOMEN AT HOME AND OVERSEAS
Rimmel currently has two major initiatives and partnerships that aim to give back and support the people who support us and help protect their right to self-expression, says Monique Smith, Marketing Director, Coty Consumer Beauty 48| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
Monique Smith MARKETING DIRECTOR, COTY CONSUMER BEAUTY ANZ
ANZ. “We recently conducted a global study, interviewing 11,000 women from our core audience of 16 to 25 year olds, and found that one-in-four have experienced cyber-bullying about their looks. We also discovered that 115 million images had been deleted on social media because of the detrimental effect on the mental and emotional health of a huge number of young girls”. From November, Rimmel sparked a global conversation on beauty cyberbullying to raise awareness of this widespread issue, says Smith. “Crucially, Rimmel will also be partnering with international cyber-bullying charity organisation, Cybersmile, from January to create an AI-driven tool that will recommend resources and helplines for anyone affected by cyber-bullying. “In line with Rimmel’s brand purpose to protect the right to express one’s authentic self, the brand has signed for three more years in supporting the Australian LGBTI Awards held during Mardi Gras week. Through our support of the awards we acknowledge the outstanding commitments of those who go the extra mile to ensure equality, opportunity and fair treatment for all within the LGBTI Community”. Founded by Zoe Foster Blake, Australian author, columnist and cosmetics entrepreneur, Go-To is a proudly female-led company, says Leonie Faddy, Marketing and Communications Director. “We
Leonie Faddy MARKETING AND COMMUNICATIONS DIRECTOR, GO-TO
support One Girl - a charity empowering girls through education. More than 130 million girls around the world aren’t in school right now simply because they were born a girl. Our vision is to educate one million girls across Africa, so we offer our customers the opportunity to donate at checkout and we match each donation dollar-for-dollar. In the past 12 months, we are proud to say that we have helped to educate over 3000 girls”.
Leading US natural haircare brand, SheaMoisture’s Community Commerce Initiative sees 10 per cent of selected product sales go to women-led businesses and to support communities that supply and make some of the ingredients key to the products, says Erica Galea, Chemcorp International Marketing Director. “This support helps to expand
Erica Galea CHEMCORP INTERNATIONAL MARKETING DIRECTOR
these businesses by building community infrastructures, including safer working environments, health care, piped water and warehousing, and offering employment opportunities, support for schools and investment in equipment and facilities. SheaMoisture have also expanded Community Commerce efforts in the US through women’s empowerment programs focused on entrepreneurship and education”. In 2018, the focus of Murad Australia (owned by Unilever) was supporting charities that were close and personal to the team, says Elle Armstrong, Brand Executive. “This
Elle Armstrong BRAND EXECUTIVE, MURAD AUSTRALIA
included fundraising for Operation Smile, an organisation that provides free surgeries for children and adults in developing countries who are born with dental and facial conditions. We are involved in product donation to Pink Hope, a non-profit Australian organisation for educating about and preventing hereditary breast and ovarian cancer. We also provided gifts to the Salvation Army for Christmas packs given to Australian troops serving in the Middle East”. Trilogy is the number one rosehip oil brand in Australia and has partnered with our rosehip oil supplier in Lesotho, the tiny country in Southern Africa where rosehip bushes grow wild, says Jane McCarrison, Trilogy Global Brand Marketing Manager. “They introduced us to the Mants’ase Children’s Home in 2017, where the staff work to help vulnerable children through their own
families or by providing residential care. We help to raise much-needed funds to help with the running costs of the home, including electricity and staff wages. We have also invested in a Chilean-based rosehip oil producer who has worked with us since 2010 and the funds have helped the family-run business to expand and provide more employment opportunities for the local community”. Clarins supports two primary areas of social action - medical research and children - says Charlotte Turner, Head of Training at Clarins. “The wife of
Charlotte Turner HEAD OF TRAINING, CLARINS
our founder suffered from an aggressive form of arthritis which is particularly prevalent among women. As a result of her suffering, Clarins provides support to medical research undertaken by the Arthritis Foundation and we also support Look Good Feel Better.” Since 1997, the Clarins “Dynamic Woman” Award recognises actions promoting child advocacy, adds Turner. “This spirit of community and cooperation is strongly supported in all subsidiaries, by all the company’s brands and employees. Our best-known charity affiliation is with FEED, in which we unite our love of women with our support for children’s education in some of the world’s most under-privileged communities. As customers purchase the designated FEED pouches from Clarins they are contributing 10 school meals to children to support their healthy learning when they are most in need”. Since its foundation in 2007, The Sisley Foundation has supported 200 projects and donated over 10 million euros (AUD$15.8 million) in the fields of education, culture, health, environment and solidarity in France and internationally, says Irene Robinson, Australian General Manager of Sisley Paris. “The initiatives range from the creation of shelters for homeless women to programs that support and
Irene Robinson AUSTRALIAN GENERAL MANAGER OF SISLEY PARIS
improve education in elementary schools. In the Asia/Pacific region, for example, the Sisley Foundation has helped isolated villages on the Indonesian island of Sumba to combat malaria, water shortages, poverty and malnutrition for the past 10 years. Highlights include the financing of a biodiesel power station, an emergency food program for 120 children and a school cafeteria for 300 children”. BREAST CANCER STILL TOP OF CORPORATE MIND
As a cruelty-free Australian brand that prides itself in the ethical production and values of beauty, it’s always been Nude by Nature’s ethos to give back, says Mirella Magri, Marketing Manager ANZ. “We are proud of our partnership
Mirella Magri MARKETING MANAGER, NUDE BY NATURE ANZ
with Look Good Feel Better (LGFB) and have been a supporter since 2016. Our staff volunteer at workshops, provide help with photography, are involved with instructional DVDs and help to plan the Dream Ball. The skin can become sensitive during cancer treatment and using natural products can help to ease irritation, says Magri. “This is where Nude by Nature products can really assist because they are formulated with 100 per cent natural ingredients. We provide product donations to each patient who attends a LGFB workshop and also help to raise awareness through CRM and digital campaigns, fundraising and digital creative support”. At La Prairie Australia we have been focusing on supporting Look Good Feel Better because it is a relatively small and local charity, says Ai San Beaumont, Regional Marketing and
Ai San Beaumont REGIONAL MARKETING AND PUBLIC RELATIONS MANAGER, LA PRAIRIE AUSTRALIA
TALKING POINT
Jane McCarrison GLOBAL BRAND MARKETING MANAGER, TRILOGY
Public Relations Manager. “I have been on the fundraising committee and last August our Managing Director, Rosi Fernandez, accepted a role on the board of the foundation. We also support LGFB with product donations, initiate fund-raising at our BA conferences and regularly promote the charity through internal communications and our extended network”. From March to May last year we partnered with LGFB Australia and New Zealand, donating one lipstick to the program for every Karen Murrell lipstick sold in store or online, says Karen Murrell, Lipstick Designer. “At the end of the three
Karen Murrell LIPSTICK DESIGNER
month partnership, a total of 11,708 lipsticks were donated to LGFB. We also partnered with Make-A-Wish New Zealand last August, which allowed cystic fibrosis sufferer, Rachael Sylvia Cox, to create her own lipstick. Over $18,000 worth of Rachael’s lipstick were sold in the first 12 weeks and all the proceeds are being donated as a 50:50 split between Make-A-Wish New Zealand and Cystic Fibrosis New Zealand”. The longstanding partnership between ghd and the National Breast Cancer Foundation (NBCF) has raised over $4 million, says Geraldine Van Der Merwe, Head of Marketing for ghd Australia. “For the past 14 years,
Geraldine Van Der Merwe HEAD OF MARKETING FOR GHD AUSTRALIA
ghd has shown support for women and families who have been touched by breast cancer with the release of our iconic pink collections. We understand that for many women, their hair is their crowning glory and losing it through cancer treatment can be difficult. We not only donate to the NBCF through our pink products, we also provide styling tips and tricks to those getting used to having short hair or are new to wearing wigs”. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |49
Go back to basics with
SKIN PHYSICS COLLAGEN BEAUTY ELIXIR ®
Stay clear from ingredients you can’t pronounce and stick to those you know work.
The global Nutraceuticals market is expected to expand at a 7.30% through 2021. Much of this growth is due to the continuous strides made by the healthconscious consumer toward functional foods and beverages, dietary supplements and personal care. With the countless number of lotions, potions and supplements emerging in the market, it’s hard to distinguish what actually works, and what’s just a fancy marketing campaign. So, why not go back to basics and stick to what you know is 50| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
scientifically proven to work like collagen, probiotics and superfoods? Skin Physics® is pleased to announce that they have done just that, with their brand new, Collagen Beauty Elixir. Powered with Marine Collagen, Super Berries, Pre-biotics, Probiotics, Organic Turmeric and Superfoods, the Elixir is the no strings attached answer to helping transform your skin’s health and beauty from within by using scientifically proven natural ingredients. Like it’s namesake, the Collagen Beauty Elixir harnesses the proven benefits of Collagen-Bio Peptides and as a result,
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Jam packed full of nutritional necessities for both body and skin, Skin Physics® Collagen Beauty Elixir is made with 100% natural ingredients. supports skin’s natural production of collagen and elastin. Collagen, being a protein present in all the body’s organs and tissues, naturally breaks down with age leading to sagging skin and wrinkles. By supplementing the depletion with a daily dose of Collagen Beauty Elixir, it can help restore collagen levels resulting in firmer skin with more elasticity, the reduction of fines lines and boosted skin radiance. The Elixir is Skin Physics® first foray into the Nutraceuticals category, and after extensive research & testing it’s one they’re sure will be a success. “Leading dermatologists have known for many years that nutrition is a critically important part of maintaining youthful healthy-looking skin”, says Skin Physics® Director, Craig Schweighoffer. “We too, at Skin Physics® believe it’s as crucial to take care of your skin from the inside as it is on the outside. “We are excited to bring to market a new nutraceutical product that has had the same rigorous attention to clinical results as we have become renowned for in our skincare.” Jam packed full of nutritional necessities for both body and skin, Skin Physics® Collagen Beauty Elixir is made with 100%
natural ingredients. The natural berry flavoured powder includes Australian Kakadu Plum and Beetroot, both rich in Vitamin A, which is necessary for skin’s structure and function. It’s also brimming with some of the richest antioxidant berries on the market and activated turmeric, which boast countless powerful medicinal properties, plus pre and probiotics vital for general health.
The skin and health supplement is easy to use; simply add a scoop of Collagen Beauty Elixir to 120ml of water or to your favourite shake, juice or recipe - and reap the benefits. Containing no added sugar, artificial flavours, gluten or preservatives, you can enjoy gorgeous skin and the delicious berry taste knowing that both come completely naturally.
Skin Physics® – what’s in it for you AND your customers Launched in 2007, SKIN PHYSICS® shook up the anti-ageing sector with its worldleading plant stem cell skincare and an extensive clinical study in Phototherapy and Retinol. Continuously first to market with breakthrough actives and technology, the brand’s SUPERLIFT® Neck Lifting & Firming Cream is the #1 best-selling neck cream in Priceline and the innovative Dragon’s Blood Facial Sculpt Gel is now a cult classic with over 500,000 units sold to date. Acknowledged as a leading pharmacy brand with category leading lines and a notable list of industry awards for its cosmeceutical skincare. This year Skin Physics® released a range of targeted treatments that are not only highly effective but are designed to meet your customer’s needs including a new Nutraceuticals line, products that focus on beauty from the inside, out. Perfect for your trusted pharmacy environment! For more on the range go to www.skinphysics.com.au Contact us: retail@skinphysics.com.au +61 (0) 2 9125 4216
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5 minutes with...
LISA HOFFMAN TELL US ABOUT YOUR LIFE’S PASSION FOR FRAGRANCE AND TURNING THAT INTO A BUSINESS.
I received my first perfume making kit from my uncle when I was five years old. I was at my grandmother’s house and with that kit in hand ran straight to her bathroom where I grabbed her Chanel No. 5 and tried to recreate it. That’s a very specific memory which has stayed with me. I didn’t think about working with fragrance professionally, until after my youngest child left for college. Suddenly, after raising my children the house was empty. Still having a lot of energy I decided it was time to take this passion and create a business. HAVING JEWELLERY AND FRAGRANCE COMBINED IN ONE IS SO SMART. TALK ME THROUGH HOW YOU EVOLVED THIS INNOVATION.
As a lover of lavishing fragrances, artisan perfumer Lisa Hoffman frequently juggled with the challenges of creating and wearing fragrances in her job, especially when needing to be fragrance free to nip out to her pilates class. Quick time to rinse off her fragrance? Not for this entrepreneur…she set about finding a delightful solution. Nicci Herrera chats with Lisa to find out how she went about it. 52| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
When I make traditional perfume it takes me a while before I’m happy with the creation. I make modifications of each fragrance, and the best way to test a scent is to put it on your skin. So at the end of most days, I’m covered in fragrance which is often not very nice because I like to experiment. One can’t take perfume off skin, without letting it wear off or washing it off. I don’t have a shower in my office, yet sometimes I wanted to go exercise or go somewhere where it’s not appropriate to be covered in perfume - particularly perfume that doesn’t smell that nice - but didn’t always have time to go home and wash it off. So on one specific day, I was scheduled to go to my Pilates class where there isn’t a window in the class. Without a shower in my office, and covered in fragrance that’s wasn’t working for me, I realised that it wouldn’t be right for me to attend. Having to skip the class, I wished there was a way that I could take off my perfume the way I was going to take off my jewellery to attend the class. Interestingly, and a side note, that particular day, it felt like my worlds were coming together: my work, my family and my friends. That particular day at work I was wearing a beaded bracelet from a dear friend and also a pair of Victorian earrings that my husband had given me; they are gold spheres that open up to reveal diamond earrings. WHY WOULD YOU COVER UP THE DIAMOND?
In the Victorian era, it was considered not ladylike for women to wear fine gems while the sun was still shining. However when they travelled to their evening events like operas and balls they travelled in horse drawn carriages often leaving home in the daylight. They created what they called coach covers to snap on over the gems, this also protected against theft. That day, I was wearing those Victorian earrings and it
5 MINUTES WITH...
occurred to me that there must be a way to have this hidden treasure (the diamond) replaced with my perfume. That’s when I had the idea. That same day, I also happened to be wearing a stretch black onyx beaded bracelet from a friend that I really loved. Having just returned from a fragrance conference, I had several different innovative fragrance products and fragranced substrates spread out all over my conference table; I thought, wow, maybe I could use one of these materials to infuse with my perfume. The next step was to design the charm that would need to be engineered and tested to allow the right amount of airflow to release the perfect amount of fragrance. SO HOW LONG WAS THAT PROCESS FROM YOUR IDEA TO EXECUTION OF THE FIRST COMMERCIAL ITEM?
We did it quickly. We worked really hard and pushed to expedite the launch, it was less than one year before it went to market- which is very unusual. There was so much that went into the developmentfrom the substrate to the jewellery designs to the engineering of the charm, when I look back I am still amazed at what we were able to achieve. We developed the eco-friendly fragrance beads to release fragrance for about a month every time you fill up the charm. Each piece of fragrance jewellery comes with a jar of fragrance beads to refill the charm about six times, so if you were to refill it continuously, you would have a six month supply of fragrance. And in the sealed jar, they last for years since it is not exposed to air. WITH EVERY SUCCESSFUL BUSINESS COMES CHALLENGES. CAN YOU SHARE A FEW OF YOURS AND HOW YOU OVERCAME THEM?
I find that there are challenges every day, throughout the day. Maybe challenge is the wrong word, it’s really about decisions. For example, I may choose a rare gem to design with, but when it is time for production, I need to make sure it not only works with our price point, but also determine if I can yield enough quantity to sell into the market. I’ve got to decide between this gem, not that gem. With every aspect of my business, there’s always either a compromise or a direction to choose, and that’s a very big part of my job. Whether it’s distribution, manufacturing, development direction, whatever it is, it’s my job to face those decisions and MAKE a decision. I think positive about everything, so I always look at it as ‘it’s a choice’. BEING A FRAGRANCE BRAND, DO YOU STRUGGLE WITH LOGISTICS AND SHIPPING AROUND THE WORLD WITH ALL THE REGULATIONS?
There are so many regulations within the beauty industry, for cosmetics and fragrances, and they always seem to be changing. Again, I don’t think it’s a challenge, it’s something you need to be aware of and deal with in our industry. I always create perfumes that are globally compliant. The challenge is that often those regulations are moving targets so we need to stay informed and work with manufacturers that help support us through the process. Then in terms of transportation, yes, products with alcohol as in traditional fragrance cannot go by air, you have to ship those by sea. It’s an awareness, education and takes constant monitoring. Added to that are complexities of transporting jewellery across international borders too. And the gems themselves are another thing! In certain countries, you’ve got SA rules. In other words, different gold standards that vary by country, for example in the US 14 carat gold is the standard vs 9 carat gold standard in Australia. You might think: “Yes I’ve made gold, and can ship it to any country”, but actually you have to be quite careful of international regulations.
YOUR BIGGEST SUCCESS WITH YOUR BUSINESS AND WHY? WHAT ARE YOU MOST PROUD OF?
Fragrance jewellery has really been the break out product, a huge innovation in the world of perfume that actually disrupted the industry. Though I created fragrance jewellery out of personal necessity, there is a laundry list of benefits that actually didn’t occur to me until my fragrance jewellery was out in the world. What I am most pleased with, is that so many women have written to me expressing gratitude because some have never been able to wear fragrance because of allergies, or fragrance changes on their skin because of their body chemistry or fragrance doesn’t last, and they are so grateful to experience fragrance in a whole new way. HAS DUSTIN’S CREDIBILITY HELPED YOU WITH YOUR BUSINESS AT ALL?
His name absolutely helped me get in doors, however, once I’m in that door, it has nothing to do with him. It’s all about the products, and the company stands on its own or it doesn’t. Product is king in my business and I work very hard to support this. THE MAJORITY OF YOUR DISTRIBUTION CHAIN IS THROUGH TV SALES, QVC, TVSN, HSE. WHAT ARE YOUR TOP TIPS FOR WINNING OVER A TV BUYER?
Understanding the platform and having a product that delivers its promise. If you’re meeting with a television buyer, it’s important they understand your brand, your vision and especially your product. So you need to be able to articulate stories about the product and its benefits, certainly for television, so that the buyer can hear and envision the possibilities. Even if you are at the beginning of your brand-building journey, try to present how you imagine the future. How the product can grow and evolve, what new products you can create, where you are looking to go with your business and your brand’s growth potential with the channel. And maybe most importantly, solve the customer’s problem with your product. Your product needs to be solution based, and unique so the buyer sees they can’t get it anywhere else. DOES HAVING A FAMOUS ACTOR FOR A HUSBAND HELP DEALING WITH THE CAMERAS?
Dustin has tried coaching me many times. Let’s say he is best at what he does and I’m great at creating innovative products. I get very nervous in front of a camera, I much prefer being in a lab. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |53
User results
drive Vida Glow’s growth Face-to-face compliments from friends about the beauty of your skin count for far more than a heart on instagram even if you know the emoji-giver well. A growing number of consumers around Australia are basking in the glow of such personal tributes as the outward results of taking Vida Glow collagen supplementation. Australian company Vida Glow is leading the pack in high quality collagen supplementation. Vida Glow, founded in 2014, uses type 1 marine collagen which has been clinically proven to reduce the appearance of fine lines and wrinkles. Let’s start at the beginning; and then hear how. UNDERSTANDING THE SKIN AND AGEING
Our skin is the human body’s largest organ, second to the interstitium (fascia/
connective tissues), and it is the most visible. Science and communication combine to tell us loud and clear what is inevitable; as we get older our skin undergoes changes, and because of its clear visibility, it will reveal these signs of ageing. In Australia we’re lucky to enjoy time outdoors all year round, and although this serves our traditional sun-seeking lifestyle, it means our cumulative sun exposure is pretty substantial. Exposure to sunlight is the number one biggest culprit in skin
ageing and areas repeatedly exposed, such as the face, neck and back of hands often first exhibit noticeable skin changes. We’ve always ‘checked each other out’ making visual calculations, in seven seconds, about how much we like the person. With a blink we ‘suss’ each other out, choosing friends, colleagues and partners in as much time as it takes to say ‘well hello!”. Today’s significant focus on skin health, and a global desire to have clear, healthy skin, affects a person’s selfesteem and mental health as they manage their own signs of ageing. WHY DOES THE SKIN AGE? BACK TO BASICS.
The skin comprises three layers: an outer layer (epidermis), inner layer (dermis) and a third deeper layer (subcutis). The dermis is made up of two molecules, collagen and elastin, which together are responsible for skin elasticity, tone and texture. Ageing of the skin begins at around 25 years as the natural regeneration process starts slowing down. While thinning of the skin begins at around 45 years due to hormonal changes, but is exacerbated by the harsh, external environment. Most people experience a correlation between biological age (how old they seem based on internal health) and chronological age (number of years they have been alive), but different genetic and environmental influences can cause a person to age slower or faster than they might expect. Intrinsic ageing Also called chronological ageing, this is what we can’t do anything about. Intrinsic ageing mostly comes down to our skin colour and genes. Different types of skin have different quantities of elastin, collagen and pigment, but with age, the epidermis will inevitably become thinner and more transparent. The collagen and elastin levels in the dermis decrease, leading to sagging skin, frown lines and wrinkles. This is a continuous process that usually begins in our twenties, although signs are not typically visible for years later.
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esprit Magazine promotion
Extrinsic ageing This biological ageing, means that environmental factors such as smoking, air pollution, UV exposure, along with diet and facial expressions, can cause our skin to age prematurely. UV radiation caused by sunlight can damage the elastin and collagen fibres in the skin and although the effects are not seen immediately, this damage causes sagging and blotchy skin. Pollutants such as smoking block off the oxygen supply to the skin and increase an enzyme that breaks down collagen, causing deeper wrinkles and a loss of volume. Research suggests that only 20 percent of ageing is attributed to genes and that extrinsic ageing produces more prominent changes. This means that the majority of our ageing is defined by us and our lifestyle choices. Good news, right? THE ROLE OF COLLAGEN
Until our mid-twenties, our bodies naturally produce collagen, therefore giving us a better chance of fighting premature ageing. But once we hit our mid-twenties, production naturally decreases by about two percent every year. By the age of 60, production has slowed considerably, therefore replenishing collagen levels becomes imperative. Australian company Vida Glow is leading the pack in high quality collagen supplementation. Vida Glow, founded in 2014, uses type 1 marine collagen which has been clinically proven to reduce the appearance of fine lines and wrinkles. Anna Lahey, Founder of Vida Glow, started supplementing with collagen six
years ago. “In the beginning, I began with three servings a day, a total of 9 grams. I now alternate between one (3g) to two (6g) servings a day. Post summer holidays when my hair and skin are over exposed to the sun and sea, I up the dose to three servings.” VIDA GLOW VISIBLE RESULTS
When Vida Glow’s Marine Collagen is ingested, it is absorbed by the bloodstream within 22 - 34 seconds, then distributed via blood vessels to the dermis. Here it stimulates fibroblast proliferation, thereby increasing the body’s natural production of collagen. Vida Glow Marine Collagen works from within to promote optimal skin function, by restoring skin’s youthful appearance, improving tone and texture and plumping the skin. While most pills and tablets have an absorption rate averaging between 20 percent to 30 percent, Vida Glow’s hydrolysed peptide powder has an extremely high absorption rate, above 90 percent. A clinical study in 2016 saw participants ingest 5g of Vida Glow Marine Collagen a day for eight weeks. After just eight weeks it was evaluated that Vida Glow Marine Collagen showed benefits of skin firmness, a reduction of wrinkle appearance and a preventative effect of skin dehydration. “With collagen being the most abundant protein in our bodies, it is little wonder that replenishing our collagen levels has
such amazing benefits for the body as a whole,” says Anna. Motivated by the results their customers were experiencing across the globe with marine collagen, Vida Glow felt motivated to offer a more holistic approach to beauty and wellness; one that caters to all layers of the skin. Their range grew to include plant-based functional beauty and protein powders, ready to drink collagen waters, ready to eat bars and have just released Vida Glow Cosmetics, a collagen skincare range, pictured left. Specialising in natural formulations with active ingredients, the entire Vida Glow Cosmetics range is enriched with Red Algae Marine Collagen. “We are known as a collagen brand and inspired by our success in the ingestible collagen realm, we thought it was necessary to keep collagen as our point of difference when it came to formulating this skincare range,” says Anna. Red Algae, extracted from the natural seaweed variety of Porphyra Tenera, is not only rich in minerals, a powerful antioxidant and packed with Vitamin B12, but it can be hydrolysed to below 1000 daltons, which is necessary for collagen to be effectively absorbed into the skin. Enzymatically hydrolysed through a chemical free process, the collagen peptides are fine enough to penetrate through the epidermis, into the dermis: “Where it activates collagen production and effectively hydrates the skin, binding to enhance moisturise and offering a barrier of protection”. Vida Glow skincare launched with an opening line of six key products: Gentle Antioxidant Cleanser, Facial Exfoliator, Vitamin C Serum, Emollient Moisturiser, Hydrating Mask and Nourishing Lip Balm. Anna, who has recently given birth to her second baby, has been personally using the range for the past 12 months. “I’m so happy with my skin and I’ve noticed a huge difference in this pregnancy, particularly with pigmentation,” she says. “I’m a self-confessed product junkie, so ensuring that these products were the best they could be, and better than what I had been using was so important to me!”
Want to talk business and supply Vida Glow to your customers? Contact hello@vidaglow.com Beauty media enquires contact clare@vidaglow.com www.vidaglow.com
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BUSINESS esprit’s collection of industry experts and leaders share their thoughts on proven tactics and strategies to build your business.
AUSSIE MADE J U DY D E U C H A R MARKETING W H AT ’ S H O T I N T H E L A B AC C O R D
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BUSINESS
Lauren Silvers & Lisa Maree GLAMAZON
EXPLAIN HOW YOU TWO MET AND MERGED YOUR BUSINESSES.
(Lisa): Well I have another business, it’s a fashion label called ‘Lisa Maree’ that I bootstrapped from startup to a multi-million dollar international label, and I spent years living in LA building that up. Whilst living over there, I noticed an emerging trend in the market for at-home beauty, and when I looked back to Australia I realised no one was doing it. I moved back to Sydney and started Glam Crew, and after three months in business I met an investor who eventually introduced me to Lauren. (Lauren): I think this investor found me by researching the market that Glam Crew was in and found my startup Glamazon, Australia’s first salon-booking platform. We’d been growing for three years and had strong publicity, a growing database and great technology. The investor said, if you and Lisa merge your businesses then I’ll invest! So we merged Lisa’s freelancer at-home beauty model with my tech and brand name Glamazon and raised $1.2m in funding. The rest is history! WHY DO YOU THINK YOU WERE ABLE TO MERGE BUSINESSES SO SUCCESSFULLY?
We both had an aligned vision for where we wanted to take the company and how we were going to do it. Neither of us brought ego to the negotiation table, we
Aussie made
Lauren and Lisa – Founders of Glamazon – sat down with esprit for the January issue to chat about how they both began in business as competitors initially; how merging helped them grow their business, and how they are passionate about empowering beauty professionals to become micro-entrepreneurs. As the pioneers of at-home beauty services in Australia, owning the largest marketplace platform with over 1100 active freelancers around the country available, Lauren and Lisa share their tips and tricks on joining forces, growing a business together and pioneering a new concept in Australia. both just had equal passion to grow the company in the same direction. WHAT IS THE BIGGEST CHALLENGE YOU FACE IN PIONEERING A BRAND NEW CONCEPT THAT HAS NO PATH PAVED BEFORE YOU?
Our biggest challenge initially was educating the market that you don’t have to visit a salon; you can actually order a beauty professional to your home. We were able to educate the market quickly after appearing on Channel 10’s ‘Shark Tank’, and via the various press articles we secured. Once customers started to book at-home beauty, we started to see 40% repeat business, and we knew that we had created a sticky product. WHAT IS YOUR MISSION AND VISION FOR THE BUSINESS AND WHAT’S NEXT FOR GLAMAZON?
Our underlying mission is to empower beauty professionals to become micro-entrepreneurs, by giving them the right tools and payment systems to grow as a freelancer, ultimately liberating them from a low-earning salon wage. We are focused on growing a loyal and supportive community, and helping beauty professionals as best as we can. Or vision is to be a global one stop shop for beauty inspiration, content, services and products delivered to your door, and we’re thrilled to be entering the Asian market in 2019.
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JUDY DEUCHAR’S
THE QUEST FOR MILLENNIAL BRAND STICKINESS JUST HOW ‘MILLENNIALISED’ ARE YOU/ YOUR BRAND? So the big buzz word has been Millennial for a while now. “We are targeting millennials”, “We are widening our assortment to accommodate the millennial”, “We are loved by millennials”. And? What exactly do you want me to do with that information and why exactly is it important for me as a retailer? Or for you as a brand?
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It’s that time of year where in corporate we review our business offer, review budgets and meet with most of our key brands to discuss the next few years, and definitely the following year’s, product strategy. It’s with increasing frequency that we hear the millennial buzz word pop up as being part of a brand’s strategy - however it’s become clear to me that so many are using the buzz word to ensure they have it ticked off rather than understanding the real reason why they should or shouldn’t include the millennial as part of their strategy. So for clarity - A Millennial is someone who Pew Research Centre, in March 2018, announced would be a person born between 1981 and 1996. That means all millennials will be between the ages of 23 and 38 in 2019. There are countless books, podcasts, newspaper articles and TED talks on what a millennial is - so I’m not going to delve into that. Some common themes to describe millennial behaviour: they love to be loved, can be seen as self-entitled, tech/digital savvy, communicate with a strong sense of local and global community as they are so ‘connected’, value transparency, rather nomadic and have a strong sense of social justice - whether for the earth or human kind. So how is one supposed to plan one’s brand for this ‘tribe’? How is one supposed to work with millennials? We hear so much about what is needed for the millennial, I’d like to offer a different perspective of the rest of us, who have money to spend and are just as important a brand consumer. I speak as someone who is officially a Gen X girl. Over the past few years I have been fortunate to look after some teams at work who are filled with millennials as well as hire some incredible young talent who would fall into the millennial category. At a team meeting a few months ago we were talking about leadership and individual styles within our larger team. Being the only non-millennial in the meeting, I did lots of reading and research the weeks ahead, so as to ensure I was best prepared for how to approach new topics in a ‘millennialised’ environment, which proved to be invaluable. It dawned on me half way through the meeting to ask the wider team what they thought Gen X was like - what did we value and expect in a work environment? It was a great eye opener and since then there has been a far higher level of understanding and productivity of work. Understanding the ‘Why’ - for all generations. A valuable question I would encourage everyone to be mindful of within your team - at work or socially.
1.
“I have to attract the millennial” Actually, do you? Yes - not all brands are meant to attract this age group. Make sure you ask yourself the right question again for your brand. Who am I targeting? What type of person is the sweet spot for my brand? - if it happens to cross over the millennial targeted group – great, but do not force it because to feel you have to. “I have to attract millennials to get influencers and bloggers to increase my social media presence”. No - if anything, the strong movement for the Over Sixties and Fab at Fifty social influencers is growing faster and getting far more interaction than some millennial influencers. They include @fabulousafter40, @iconaccidental, @alternativeaging, sixtyandme.com and @mywrinklesaremystripes. I’m not saying you do not need millennials, but I am saying there is a whole world out there of influencers and social medial trailblazers who are over 40 who can help promote and connect with your brand. If you have a skincare brand launching a new eye crème - then true engagement with the right audience is hard when you use a 20-something to talk about an eye or neck cream - they have no idea what wrinkly crepey skin is yet. It’s not authentic. “Targeting this millennial group means prosperous sales”. Now, here I strongly disagree. Targeting this group may bring great success - but it also brings with it ‘new money loyalty’. Stay true to your target audience as a brand - you cannot easily serve the millennial, her mother and her granny! Great if you can but it will be a rarity. This age group is yet to truly settle down, and know her true monthly disposable income and career path, hence brand loyalty may be fast, fabulous and quick until another snappy idea comes along with another well paid influencer steering them off in a different direction. There is something to be said for turning forty and knowing ‘Your bum will always look big in this’. However - once again stay true to your story - which may, for example be: getting press worthy, instant skin-benefit products to Festival goers who need a quick, skin pick-me-up and fast disposable biodegradable makeup. Then the Millennial market is perfect for your brand. “The retailers will not want my brand if I do not offer something for the millennial”. Not true - pitch your brand, who it’s aimed for and ensure it’s up to date for your market segment. Being out of the millennial bracket does not mean your brand is outdated. It also doesn’t mean you are not digital savvy or do not have a social voice. Align with influencers and social media personalities who share the same wider values as your brand. Widening your brand to try and appeal to too young, or too old a market means you dilute your focus, which will mean you drive away all customers in the end. You may get a quick short term gain, but short term gain is normally long term pain.
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“My business plan will suit millennials as well as the over-forty customers”. Are you sure? These two markets are very different, one quite transient, portable and not very loyal to a brand, rather loyal to an idea. The other expects longevity, long-term trusted partnerships and a solid background in research, with the ‘Value’ in Value for money meaning two very different things here. The business plan for a brand focusing on millennials has to have a fast-operational turnaround, sustainable packaging and a quick communications strategy and verbiage for this target audience. Distribution methods will differ - with pop-up stores, online and influencer selling being key for true millennial brands. A short life exit strategy is also critical – quick sell-off of company, moving on to the next idea vs a brand where you are planning to grow with your customer.
BUSINESS
Some Myths about branding and the Millennial?
And finally… Overall I’m not convinced millennials, at the heart of it, are any different in essence than when I was in my twenties. The world was my oyster, I had a million more opportunities than my parents. I was able to backpack in Europe on my own and connected with many globally. I was a brand tart (kept changing my favourite ‘to-die-for’ products) and was very influenced by pop stars and new TV personalities. I thought we were high tech as we had colour TV and a DVD player. Today, Newspapers make way for Google, Pop stars are YouTube stars and TV personalities are Reality stars. But the essence remains the same. I only started being loyal to beauty brands once I knew where I roughly stood financially, found my ‘style’ and realised my hair was never going to be naturally straight! So - be clear on your brand story - and if your brand is targeted at the millennial, brilliant – go for it and know what needs to be done differently than if it was targeted to an older audience. Know what that customer is looking for and how she likes to be sold to, what events and language she gravitates towards and what is important in her world. If your customer is older - make ready for when the digital tech savvy millennial grows up! In three years’ time the oldest millennials will turn forty. You need to be ready to cater to her needs and speak her evolving language when she is ready for your brand once she is older. So be prepared and plan ahead to ensure you welcome her in a brand language she understands and loves. In esprit April issue we take a look into key steps to building socially conscious brands.
JUDY DEUCHAR
Head of Merchandising/Programming at TVSN
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Bigger
Isn’t Always Better WHY NANO INFLUENCERS ARE A RISING FORCE IN BRAND AWARENESS AND ROI by Elisabeth King
There’s no denying that the influencer market is booming. There are many successful collaborations but far too many beauty and cosmetic brands have also paid out big bucks to celebrity and “name” influencers and experienced lacklustre outcomes. In Australia and overseas, some of the biggest players in the cosmetics industry are increasingly turning to nano influencers. They may have as few as 1000 followers yet they pack a real marketing punch, individually and collectively.
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In early 2018, personal care giant Johnson & Johnson launched a campaign for the Clean & Clear anti-acne brand in the US. They used teenage nano influencers with hundreds - not thousands - of followers. Simon Geraghty, a spokesperson for J&J, revealed that the multinational had chosen influencers who weren’t famous but were doing things that other kids responded to authentically, letting them tell their story and building the products and brand theme. It worked. Clean & Clear sales, already huge, lifted 19 per cent over the next six months. Glossier, the much-talked about US brand, grew out of a beauty blog launched by New Yorker Emily Weiss in 2010 and has now expanded internationally. Apart from the odd deal with a wellknown name and model-centric ad campaigns, the brand’s success has been built on hundreds of its customers and representatives endorsing its products on social media in exchange for a combo of paid commissions and product credits. Nearly 80 per cent of Glossier’s sales in 2017 were the result of this organic, peer-to-peer strategy. As Emily Weiss declared at a WWD beauty summit - “Our customers are our number one mouthpieces and evangelists”. TRUST/HIGHER ENGAGEMENT
The development is a natural progression as the fees charged by macro and middle influencers have become increasingly steep. There has also been a litany of accusations about fake followers and a lack of authenticity with too many products being endorsed in exchange for payment. Word-of-mouth remains the number one influence on purchasing habits, with 83 per cent of people in a Nielsen study saying they are more likely to trust family, friends and peers. More importantly, they are also more likely to take action when a product is recommended by a relative or an acquaintance. The rise of influencers and social media itself has simply put this age-old marketing technique on steroids. The effectiveness of personalised advice is based on trust. Micro influencers, those with followings up to 10,000, can have the respect and loyalty of their followers. But nano influencers frequently know many of their followers or are more approachable to others who feel they offer authentic tips and advice. A survey from DigiDay revealed that nano influencers often have an engagement with their
UNTAPPED AND INEXPENSIVE OPPORTUNITY
A key advantage of nano influencers is that although they have a lower level of reach, they also cost a fraction of even micro influencers. They also tend to post more frequently and spend time responding to comments and likes to create stronger relationships. Many beauty companies in Australia and overseas, now spread their budgets over multiple nano influencers for a campaign or launch, rather than use one or two influencers in the micro or macro categories. But what if a brand is after national or global awareness? Nano influencers also have a place as part of a larger campaign. In 2017, for example, the Daniel Wellington watch brand appointed Kendall Jenner as the face of a new campaign. Her 91 million followers on Instagram at the time created huge brand awareness. The watch brand also used nano influencers to comment on Jenner’s account and push the message further. By the end of the year, the Daniel Wellington brand was valued at US$1 billion. The nano influencer phenomenon has become so popular that the New York Times (NYT) ran a major feature on the subject last November. Mae Karwowski, the CEO and founder of Obviously, a leading US influencer agency whose clients include Sephora, Google and Uniqlo, fingered nano influencers as a largely untapped and inexpensive opportunity. “Everyone who’s on Instagram has that friend who is just really popular and is racking up “likes” and comments and has great content”, she noted to the NYT. “They’ve probably never worked with a brand before, but they’re just really good at social media”.
BUSINESS – MARKETING
audience of up to 9 per cent, by contrast to an average of 1.7 per cent for macro influencers and are more likely to gain a higher response when they post content on social media. Engagement and conversion ratios on Instagram decrease as the number of followers increases, says the digital marketing firm. The algorithm change inaugurated by Facebook in early 2018 to prioritise “meaningful interaction” with friends and family has had a major impact on business and brands and limited their presence on the platform. The same trend is apparent on Instagram and Twitter, which has led to brands seeking out “everyday people” - the nano influencers. Little wonder when a study from HelloSociety, the social media marketing company, revealed that nano influencers deliver a 60 per cent higher engagement rate than celebrities or “name” influencers.
A MEASURE OF CONTROL/CUSTOMERS AS INFLUENCERS
Some nano influencers in the US have started to charge, but for most free products are enough incentive. But there’s still a commercial element. Brands are requesting that the products be kept on a feed for a certain amount of time and key messages such as cruelty-free must be included. Brands are also sending out contracts and instructions for the required texts or bans on flat lays. As the Kendall Jenner/Daniel Wellington collaboration showed, nano influencers work well as part of a larger campaign and influencer networks and agencies are including them in their databases to assist clients. In the US, Obviously had 7500 nano influencers on its database with plans to double that number by March 2019. For brands and retailers there’s another upside to the nano influencer trend. Many of their fans and customers already fall into the nano influencer category even if they don’t think of themselves as such. On average, 80 per cent of marketing budgets are aimed at acquiring new customers, even though about 80 per cent of sales are usually generated by existing customers. Not everyone is going to become a referral marketer. But as brands like Glossier have discovered, there’s more than enough loyalists who have no problem talking about the brands they love and their products. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |61
What’s hot in
the Lab
esprit Magazine Australia welcomes new columnist, Amanda Foxon-Hill. Each issue in 2019 Amanda will tell us about the trending topics from the guys in the white coats. Amanda is an experienced and respected Cosmetic Chemist with a global career spanning 18 years. The key to Amanda’s success is her well-rounded experience spanning all areas of business and product development and commercialisation including sales, marketing and export. Over to Amanda…
Creating Vegan Friendly Products Mintel research found a 92% rise in the number of vegan food products launched in Australia between 2014-2016. This trend has also been felt in the cosmetic industry and from a contract manufacturer’s perspective it sure does feel like every other brand wants to be vegan friendly. So, what exactly is a vegan friendly cosmetic?
The simplest way to answer that is to focus on ingredients that are intentionally left out of the products - animal derived ingredients. That typically includes ingredients such as beeswax, honey, lanolin, animal milk, silk and their derivatives. These things are easy to spot and most people would be able to understand simply what these things are, where they come from and why vegans don’t want them. But there are more ingredients than that to consider. Ingredients such as glycerine, stearic acid, squalene, collagen and hyaluronic acid are a bit harder to pick. These ingredients can be made from animal sources and, historically speaking, often were. Glycerine is a bi-product of saponification so could come from beef or any other tallow or fat that gets turned into soap. Most of the glycerine we use in cosmetics these days comes from palm and that too can be a problem for some brands but so far, it’s OK to use in vegan products. Stearic Acid can also be extracted from animal fats as can collagen and hyaluronic acid can be extracted from rooster combs but again, these days the animal fat sources have made way for vegetable feed-stock and the roosters have been replaced by bio-technology! And there’s more. Lecithin is one of the few emulsifiers (oil-and-water binders) suitable for cosmetics that nature makes for us. That can come from egg yolks but is most often sourced from soy beans – whether they are GMO or not is another question. Like pink lipstick? Carmine can make that happen but sadly lots of little beetles get crushed in the process making this a no-go for vegan colour cosmetics. Want a firm-hold hair gel? Chitosan can do the trick but as it comes from fish it is again out of the picture for vegans. Remember the keratin hair straightening trend? Keratin is also eschewed by the vegan customer as it is often sourced from chicken feathers so that’s out, in favour of non-animal amino-acid sources like Quinoa, Soy or Wheat (gluten free I hope). Placenta is also surprisingly popular for some segments of the cosmetic market but is an obvious no-no for vegans. That said, there are some vegetable placenta ingredients out there to fill this niche in a more vegan-friendly way! There’s also gelatine which is rarely used as a cosmetic ingredient but may form part of a tablet coating for supplements and is always animal derived. And finally there’s vitamin D which has become quite popular in anti-ageing products. This could come from egg yolks or animal liver but is most likely sourced from mushrooms – best to check though.
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BUSINESS However, it’s not just ingredient choice that matters when making a vegan product. Animal testing or lack of, is also a key part of the vegan ethic. While there is no reason for any cosmetic manufacturer to carry out animal testing on finished products here in Australia today, some markets do require it, China being one. This situation is changing though and China in particular is looking to move away from this practice, investing millions into alternative safety testing methodology in partnership with many global industry players. However, to date, the practice still exists and many vegans will question manufacturers about this. Animal testing of ingredients is something that manufacturers in Australia should be mindful of when working with vegan brands. While bans have existed on the testing of ingredients for cosmetic purposes across many jurisdictions for many years, there are still loop-holes, countries and situations outside of this and as such, manufacturers need to keep tabs on the status of their ingredients in order to be vegan compliant. Have a look at this site - a reputable organisation ‘Choose Cruelty Free’ https://choosecrueltyfree.org.au. Companies should have in place a compliant policy for monitoring their ingredients. In addition to the above, a growing number of people are moving towards a vegan diet for environmental reasons, seeing ‘meat free’ as a way of reducing their environmental impact. For a manufacturer this is also important to understand and is a driver for people seeking palm free, cold process and locally-sourced claims too. While not all vegan brand-owning clients will look for all of these boxes to be ticked, many will and this trend is not looking to subside. This move has seen the need for manufacturers to track the supply chain for all of their ingredients, often back to the starting point raw materials. Ultimately this is a good thing but it can be tricky when multiple sources of ingredients are specified for use by a manufacturer to ensure supply continuity and price but not all suppliers guarantee to tick all of the boxes, especially with things like ‘palm free’.
Amanda Foxon-Hill
Cosmetic Chemist Amanda’s diverse laboratory and factory experience spans a broad cross-section of the cosmetics industry from smallscale hobby manufacture all the way to 20 ton batch production. This hands-on expertise ensures that the formulation work produced by Realize Beauty on behalf of clients can be implemented on both a practical and commercially viable level. Amanda is also a fun and vibrant presenter and has no difficulty in communicating sometimes complex scientific issues to the lay person or brand owner, thus allowing them to gain a deeper understanding of their brand or consumer product. Amanda is a chemist at New Directions Australia. www.newdirections.com.au New Directions Australia 47 Carrington Road
For manufacturers, meeting the expectations of brand owners wanting to claim ‘vegan friendly’ it is easiest when the paper trails, policies and accreditations are in order. This is no small feat and requires a team of Quality Control and purchasing specialists to stay on top of the details in order to keep the factory moving and meet customer expectations.
Marrickville,
My advice to any of you looking to invest in vegan friendly products is to be prepared to spend a lot of time gathering up your paperwork and double checking your supply chain and if you thought it was just a case of taking out the honey, lanolin and beeswax, think again!
F: 612 8577 5977
SYDNEY NSW 2204 Australia P: 612 8577 5952 Toll Free: 1800 637 697
ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |63
BUSINESS
Accord Cosmetic & Personal Care Conference
s e r u t c i p in Accord’s biennial conference was held 5-7 December 2018 in Sydney and again attracted local industry leaders and key personnel, as well as featuring prominent international industry figures.
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Two Panel Discussions comprising local industry experts looked at ideas, thoughts and experiences that might support companies as they forge ahead in today’s ever-changing global market: Strategies to future proof your brands and Meeting consumer needs and wants. Associated with the Conference was an exclusive industry briefing on significant current and emerging international regulatory and trade issues, the Cosmetic Industry Leaders’ dinner, and Regulatory Basics Training. Stay tuned for the full write-up in the April issue! To whet your appetite for the full write-up in the next edition, here are some images from the event. THOUGHT PROVOKING
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01. SAMANTHA HASS & KIERA FLYNN, L’ORÉAL AUSTRALIA; ANGELA SMITH, HERITAGE BRANDS; LEANNE HARRIS, HEAT GROUP
02. KEN LEE, BEIERSDORF; MICHELE LEVINE, ROY MORGAN RESEARCH; TERRY LITTLE, ESTÉE LAUDER COMPANIES; BRONWYN CAPANNA, ACCORD AUSTRALASIA
03. BRONWYN CAPANNA, ACCORD AUSTRALASIA; DAVID JOHNSTON, WELEDA; CLINT PIPER, AVEDA; KIERA FLYNN, L’ORÉAL AUSTRALIA 64| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
The speakers chose subjects that provided the audience with thought provoking facts & data as well as anecdotal experience and a wealth of working at leading levels internationally in the beauty products industry, often behind the scenes. • John Chave, Director-General of Cosmetics Europe – The state of the global Cosmetic and Personal Care Industry – where we are now and where we are likely to be in 2020 • Lisa Powers, Executive Vice President of Public Affairs & Communications with the US Personal Care Products Council – Scanning the horizon to identify emerging issues • Michele Levine, CEO of Roy Morgan – Are Australian consumers different? • Peter Le Guay, Partner with Thomson Geer – Australian Consumer Law – getting ready for business, product safety and product claims • Mark Daniels, Executive Director of Social Traders – Delivering social impact through your supply chains • Fran Deighton, Strategic Solutions Manager at Junkee Media – “Youth: They’re Not Who You Think They Are” – What Personal Care and Cosmetic Brands can learn about the new youth consumer • Sharon Kwek Si Ling, Senior Innovation and Insights Analyst of Beauty and Personal Care at Mintel – Moving forward – the influence of mega trends on cosmetics and personal care.
AUSTRALIA; TERRY LITTLE, ESTÉE LAUDER COMPANIES; MIKE RAE, MINTEL; TRACEY RASO, REVLON & ELIZABETH ARDEN; SAMANTHA KING, ROBERT FORBES & ASSOCIATES; BRONWYN CAPANNA, ACCORD AUSTRALASIA; ELLIE KIM, ROBERT FORBES & ASSOCIATES; NICCI HERRERA, ESPRIT MAGAZINE AUSTRALIA
05. BRONWYN CAPANNA, ACCORD AUSTRALASIA; JOHN CHAVE, COSMETICS EUROPE; LISA POWERS, PERSONAL CARE PRODUCTS COUNCIL
06. CREMION MAPFUMBA, THE DOW CHEMICAL COMPANY; JESSICA MILLER, PROCTER & GAMBLE; AMANDA HAYES, NSW SMART SENSING NETWORK; RIZALIE VERGARA, SC JOHNSON PROFESSIONAL; AIMEE KAM, PROCTER & GAMBLE
BUSINESS
04. SHARON KWEK, MINTEL; ANDREA FERRARI, ESPRIT MAGAZINE
07. ALICE GOCK, COLGATE-PALMOLIVE; SHARON DOWLING & MICHELLE STEWART, JOHNSON & JOHNSON; MIMI CRUZ, RECKITT BENCKISER
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08. NICCI HERRERA, ESPRIT MAGAZINE; SCOTT TYLER & DEBRA CHRISTIAN, ALDI STORES; ANDREA FERRARI, ESPRIT MAGAZINE
09. VALENTINE GUILLET, ULTRACEUTICALS; SAMY HAMADA, AESOP; MARIANNE COCHENNEC, INGREDIENTS PLUS
10. JOHN KOPPL, ESTÉE LAUDER COMPANIES; MARIA DAVOREN, DAVOREN ENVIRONMENTAL; TERRY LITTLE, ESTÉE LAUDER COMPANIES
11. TERRY LITTLE, ESTÉE LAUDER COMPANIES AND VICE-CHAIR OF ACCORD; TRACEY RASO, REVLON & ELIZABETH ARDEN AND CHAIR OF ACCORD
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ACCORD WOULD LIKE TO THANK THE GENEROUS SPONSORS FOR THE CONFERENCE:
Platinum Sponsor ESTÉE LAUDER COMPANIES Silver Sponsor REVLON and ELIZABETH ARDEN ONE IN BEAUTY Bronze Sponsors RFA REGULATORY AFFAIRS; ESPRIT MAGAZINE AUSTRALIA; MINTEL
Accord Australasia is the peak body representing companies operating in the cosmetic, fragrance, personal care and toiletries sector – from multinationals to small Australian-owned businesses, importers to local manufacturers. www.accord.asn.au
ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |65
BUSINESS
A I N S L I E WA L K E R TA L K S
NICHE FRAGRANCE NEWS
Everything’s coming up… Australasia! An escalation of love for niche fragrances in Asia is having a positive knock-on effect in Australia. I’ve noticed a peak in foreign brand owners taking the time to pop ‘down under’ to launch, reinvigorate, train or secure their collections onto Australian shelves. This investment in time and additional finances into Australia indicates a growth of sorts…or at least a long overdue push into the niche fragrance sector. November 2018 saw the opening of Australia’s premiere, singular nichefragrance brand’s parfumerie, Creed. Sydney’s exquisite 36 Cross St, Double Bay address ticks all boxes for the historic luxury brand. It’s a stunning décor to showcase Creed fragrances (see page 68). Nick Smart, owner of Agence de Parfum, has been distributing Creed for 10 years in Australia before deciding the time was ripe to open a standalone store. A first for Australia and a big testament to the hard work of the Agence de Parfum team, its PR agency Élysée Collective and pioneering stockists such as Harrolds Melbourne and Sydney, Peony Melbourne, Libertine Parfumerie Brisbane and David Jones Sydney and Melbourne. All have contributed, along with media, to expanding Creed’s market and profile, while also preserving and projecting the true brand message into the right market position - ensuring Creed is now well and truly sought after in Australia. Erwin Creed was in Sydney - a quick visit before then travelling to Bangkok to open Asia’s first Creed boutique – as the star guest at the glass-raising celebration attended by the who’s who of beauty, influencers, journalists, fashionistas and fragrance community. Erwin Creed was last in Australia four years ago when he was new to his role and was promoting the launch of the Acqua Originale collection. It’s interesting, and encouraging, to note that how low-key the event was, considering his ‘perfume royalty’ status! Niche was positioned so differently 66| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
01. NICK SMART AND ERWIN CREED AT THE CREED STORE OPENING IN DOUBLE BAY, SYDNEY
02. MICHELLE FEENEY - FOUNDER, FLORAL STREET MEETS SYDNEY’S BEAUTY MEDIA
03. MARCELLO MENGARELLI - ATKINSONS LONDON – DOWN UNDER
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then to now; more ‘Avant garde.’ Fast forward to 2018/2019 when ‘discovery’ reigns. Perhaps our olfactory tastes are becoming more sophisticated down under, or we crave something different…more challenging…and with unique brand stories and histories. Mecca In addition to the always amazing Holiday Collections and their gorgeous packaging, Mecca ended the year with a splash – a visit from Floral Street founder Michelle Feeney from London. With her heritage in retail beauty brand building, Michelle came to Sydney to launch the brand into Mecca and introduce the well-thought-out concept to staff and press. Michelle is an inspiring woman, with career highlights working at Estée Lauder Companies’ Crème de la Mer and St Tropez. As she introduced the collection and concept she captivated beauty media. An entertaining speaker she more than brought the London-born brand to life; it was as if we were in central London in her Floral Street concept store! The brand utilises a new style of interactive selling,
taking the shopper on an exploration and discovery, a little like a wine tasting. Emphasis is on accessibility; Floral Street continues the trend for more affordable, eco friendly niche. The brand is executed in an innovative signature bottle and bespoke recyclable packaging using zero plastic. Interesting combinations of accords by perfumer Jérôme Épinette combine notes such as Ylang Ylang Espresso, a very modern Neon Rose and interesting Black Lotus – my picks of the bunch… literally! Named after a flowermarket street in London, the brand is full of London charm and vibes. The visit gave the brand a huge boost getting it off to a good start in Australia. Atkinsons of London November 2018 also saw a visit from Cinzia La Cava and Marcello Mengarelli from Atkinsons of London. The pair were guest speakers at an elegant high tea hosted by Escentials Brands at the Langham hotel for media in Sydney. The historic British brand, founded in 1799, has been owned by Perfume Holding of Italy since 2013, who have been invigorating it ever since. Four fragrances were launched (see page 71 for more info). The duo were off to Asia as their next stop where they are expanding into multiple stockists.
esprit C ARE E RS ONLINE The retail industry is the largest employer of young people in Australia. It’s also our largest single employing industry, with one in ten working Australians engaged in retail jobs. Point of sale technologies and customer engagement strategies are changing the nature of retail work, and employers are looking for people who can adapt to rapid shifts in technology. If you’re interested in buying and selling goods and working with people, you’ll be amazed at the career choices available to you in this exciting industry. Contribution to the Australian Economy*
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$75.5 BILLION
1,321,000
131,131
Gross value added
People employed in the sector
Businesses trading in the sector
ES P R IT M AGAZINE AU ST RA L I A L AU N CHE S CA RE E RS More jobs in real time! Education | Public Relations | Makeup Artist | Marketing Manager Brand Manager | Buyer | Area Sales Manager | Merchandising Pharmacy Assistant | Beauty Advisor | Beauty Therapist | Massage Therapist
www.espritmagazineaustralia.com.au/careers
*Statistics sourced from Australian Bureau of Statistics and Australian Government Department of Industry, Innovation and Science. For more information, please refer to the Statistics Explained page.
OUT & ABOUT
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CREED OPENS AUSTRALIAN FLAGSHIP BOUTIQUE French fragrance house Creed, renowned for its quality, refinement and originality… and its famous Aventus men’s fragrance… has opened its first Australian flagship boutique in Sydney’s Double Bay. Offering not just the classic collection of fragrances for which the house is known, Creed Sydney will also stock exclusive products to Australia for the first time, including Rose Impériale, Love in White Summer, Les Royales Exclusives, the Acqua Originale collection, travel atomisers and Creed Bath and Body. Designed to reflect the spirit of the brand, the modern and refined store concept has been crafted by Can Onaner, the architect for Creed boutiques all over the world, with his design for the brand inspired by Viennese architect Adolf Loos. Onaner’s interpretation for the sophisticated and sleek store focuses on dark marble hues and warm timber tones, offset by contemporary wall to ceiling mirrors and gold accents to provide a dramatic back drop to the array of fragrances on display. To celebrate the opening, Sydney’s fragrance media and friends descended on the store for a VIP party with guest of honour Erwin Creed. In attendance was Sylvia and Pete Stefanovic, Deborah Thomas, Eva Galambos, Talitha Cummins, Renee Ayris, Margaret Khoury, together with Australia’s most renowned editors and influencers. Founded in 1760 in London by James Henry Creed, the house rapidly became a favourite of the Court of England, with Queen Victoria appointing Creed as the court’s official fragrance supplier, an honour that was soon bestowed from a number of the great courts of Europe. Today at the helm of the dynasty is Olivier Creed, a fragrance visionary who has dedicated his life to crafting exquisite
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and internationally revered creations representative of his love of the art of perfumery, proving the adage that master perfumers are born, not made. Working alongside Olivier is his son and seventh generation heir Erwin who, like his father, has an inherent understanding of the complex world of niche fragrance. Both Olivier and Erwin traverse the globe sourcing the purest essences in existence including rose and jasmine from Bulgaria, Turkey and Morocco; iris from Florence; violets from Parma in Italy and tuberose from India, ensuring their perfumes are as beautiful as those first created more than 250 years ago. Committed to offering an unrivalled experience in the world of fragrance, the Creed Sydney flagship will enhance the consumer experience by providing clients with an instore fragrance consultation prior to purchasing, as well as offering private master classes and events. Creed Boutique 36 Cross Street Street Double Bay NSW 2028 Ph: 02 9362 3021 Website: www.creedperfume.com.au Opening hours: 10am -5.30pm daily
01. CREED FLAGSHIP DOUBLE BAY 02. CREED SYDNEY ON OPENING NIGHT 03. BAHAR ETMINAN – RESCU.COM.AU AND LILY 04. FRANCES MOCNIK - AUSTRALIAN FINANCIAL REVIEW MAGAZINE AND CONSTANTINA DEMOS - HIGHER VIEW
05. HELEN CHIK - GRAZIA AND MEGHAN LONERAGAN - CITIZENS OF THE WORLD)
06. JASON MINTY AND ADAM KHOURY - BECKER MINTY
07. NICK SMART - DIRECTOR OF AGENCE DE PARFUM WITH HIS SISTER, DANIELLE NERCESSIAN AND MOTHER, CAROLE SMITH.
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CHRISTMAS 2018 SHOWCASE AT AGENCE DE PARFUM Genning up on niche perfumery for their December editorial, beauty and lifestyle journalists and bloggers attended a showcase of the season’s gifting from Agence de Parfum’s brands. Hosted by Agence de Parfum National Education Manager Michael Marzano, one of Australia’s leading perfume raconteurs, the showcase provided editors with the latest Christmas offerings from esteemed fragrance and candle houses Amouage, Carrière Frères, Cire Trudon, Costume National, Floris London, Juliette Has a Gun, Penhaligon’s and Robert Piguet. Unveiling highly coveted favourites, the selection of Christmas coffrets featured hero classic fragrances complemented by luxe extras including candles, hand creams, body lotions or body wash. 01. AGENCE DE PARFUMS’ CHRISTMAS GIFTING SHOWING
02. BECK WADWORTH - AN ORGANISED LIFE AND EMILY ALGAR - BYRDIE
03. ELISABETH KING - ESPRIT/BUSINESS JOURNALIST AND VICTORIA CAREY COUNTRY STYLE
04. FRANCES MOCNIK - AFR MAGAZINE AND CONSTANTINA DEMOS - HIGHER VIEW
05. HELEN CHIK – GRAZIA; YELENA FAIRFAX – HUSSKIE AND GEORGIE HAIGH – BEAUTYDIRECTORY
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CLIVE CHRISTIAN AUSTRALIAN LAUNCH AT BENNELONG Clive Christian is a luxe British perfume house just arrived in Australia through authorised distribution by the talented team at Agence de Parfums (ADP). Proving the brand is in good hands, Nick Smart, Director of ADP hosted a launch lunch of the Original Collection at Bennelong Restaurant, Sydney Opera House; invitees being Australia’s leading fragrance writers and media. Briefing the journalists on the background of Clive Christian took us back to Clive’s revolution in kitchen interior design when he introduced a statement chandelier in his 19th century North England manor house. And never looked back. Clive played a pivotal role in establishing the kitchen as the heart of the home, a social hub of art, warmth and conversation. Moving through the 1970s and ‘80s with his interior designs and building a clientele of discerning customers, Clive Christian turned his focus and desire toward luxury fragrances. The designer seized the opportunity to take ownership of the Crown Perfumery Company in 1999, and established Clive Christian Perfume. Truly a match formed in a hedonist’s heaven, an empire driven by splendour and British history, the house is the only perfumery given the right by Queen Victoria herself to use the image of her crown, in turn bestowing Clive Christian with the now world-renowned crown bottlestoppers. Today each luxury fragrance is a creation of sheer perfection. The finest ingredients, the rarest temptations of the senses, exhilarating and enthralling all at once. At the heart is the Original Collection, the first to launch in Australia. A perfumery portfolio that encapsulates the very essence of the company and its rich heritage of creativity and craftsmanship. First launched in 1999,
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the collection features a trio of fragrances in both men’s and women’s versions, tailored to perfectly complement one another. Perfumes RRP: 1879 and X, both men’s and women’s – 30ml, $240.00 and 50ml, $399.00. Top of the range, No.1 is $532.00 and $528.00 for men’s and women’s 30ml, respectively; and $809.00, 50ml. Available at select David Jones, Libertine Parfumerie and Peony Melbourne. 01. CLIVE CHRISTIAN ORIGINAL COLLECTION PERFUMES
02. ICY LING - INDULGENCE MAGAZINE AND BEN JUDD - EXECUTIVE STYLE
03. MARGARET KHOURY - FRAGRANCES OF THE WORLD, NICK SMART - AGENCE DE PARFUM, BAHAR ETMINAN - RESCU, DAVID SMIEDT GQ AUSTRALIA AND ALICE MOORE - ELYSEE COLLECTIVE
04. CLAYTON ILOLAHIA - WHAT MEN SHOULD SMELL LIKE AND ANDREA FERRARI – ESPRIT
ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |69
OUT & ABOUT
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THE SKIN CAVIAR MASTERPIECE INSTALLATIONS
NAPOLEON WORKS PRICELINE
The La Prairie Skin Caviar ‘remastered’ masterpiece - Skin Caviar Luxe Cream with Caviar Premier – has been hero-ed in the ‘pop up’ activation for launch. La Prairie marked this latest innovation of its exemplary Skin Caviar Collection with an exceptional installation at three iconic Australian shopping locations; Sydney’s Westfield Pitt Street Mall, Westfield Bondi Junction, and Melbourne’s Chadstone Shopping Centre. Each location celebrated the launch with a VIP event, hosted by an array of fully trained and experienced La Prairie Beauty Advisors and attended by key luxury opinion leaders enjoying champagne and caviar on arrival. The Caviar Masterpiece installations immersed guests and customers into the world of La Prairie, exploring the chapters that make up the masterpiece: the icon, its design, its science and indulgence. Visitors were invited to experience a personalised skincare consultation with La Prairie Beauty Advisors offering the very best skincare advice to enhance the client’s regime and health of their skin. During the consultation, guests were pampered with a hand and arm massage, including a luxurious application of Skin Caviar Luxe Sleep Mask, Cellular Hand Cream and Cellular Cleansing Water for the ultimate bespoke experience. Samples of the Skin Caviar Collection including Skin Caviar Premier were available based on the visitor’s skincare needs, so that every guest could walk away with their very own masterpiece and
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continue the magic of caviar at home. The success of the Caviar Masterpiece is owed to the passion of the La Prairie Beauty Advisors for always offering the best experience possible for every client. 01. JOANNE SALERNO - ONE ON ONES AT WESTFIELD BONDI JUNCTION
02. MARIA HABIB – THE PROFESSIONAL TOUCH 03. THE CHADSTONE INSTALLATION 04. NINA BARANOVA AND SHARON CHENG - PITT STREET MALL
05. POPPING UP @ PITT STREET MALL 06. YVONNE MCKEAN - COACHING SPECIALIST 07. EMMA HOULIHAN - EVENT SPECIALIST
Priceline Pharmacy held a PR event in Melbourne at the Bourke Street Mall store, featuring a live Masterclass by Napoleon Perdis, as part of the retailer’s national roll-out for the makeup artist brand. The event was deemed a huge success with the enthusiastic attendance including 30 key influencers and media. Guests were able to interact with Napoleon while he showcased his makeup application techniques and chatted about his broad experience and knowledge of the beauty industry. Throughout the night, Napoleon continued to offer guests information and anecdotes about his business experience and explained the reasoning for the exciting new opportunity to stock his prestigious brand in Priceline Pharmacy. The night concluded with Napoleon mingling with guests, while the final reveal of his makeup looks took centre stage. He created one classic bridal look and a glam occasion look. Napoleon Perdis Cosmetics is available in 230 stores across Australia, stocking more than 240 products, of which 60 were created especially for Priceline. 01. NAPOLEON’S PERSONAL APPEARANCE AT PRICELINE BOURKE STREET, MELBOURNE
02. TEAM HUG WITH GABBY TULLY – PRICELINE NATIONAL MANAGER PR & EVENTS
03. THE MASTERCLASS IN FULL SWING
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OUT & ABOUT
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ATKINSONS’ NEW PERFUME ARRIVALS
ENA PRODUCTS’ LEMON MYRTLE
Escentials Brands, the Australian distribution partner for Atkinsons fine perfumery, hosted its international guests, Marcello Mengarelli - General Manager and Cinzia La Cava Marketing Manager, at Perfume Holding Asia Pacific - Atkinsons, for a media briefing. Marcello and Cinzia presented the new perfumes while also revealing the history of the brand hailing back to 1779. London’s Mayfair - 24 Old Bond Street and now Burlington Arcade - have a huge influence on the positioning of the fragrances. Niche, for people who prefer difference and attention to detail, drives the brand’s development. Beauty media were shown best sellers and new launches over ‘high tea’ at the Langham Hotel in Sydney. “Every new fragrance has something from our heritage”, says Cinzia. Relaunching the company in 2013, after buying the company back from P&G, Atkinsons is now available 10 countries selecting the best department stores in the world – now in some 480 doors in niche locations.
Ena Products, whose hero ingredient is Lemon Myrtle, has just celebrated its 3rd birthday having launching in December 2015. Retail stockists include beauty and wellness stores. The benefits of Lemon Myrtle are becoming more widely understood – in essence it helps to balance the skin’s natural oils. An all-natural, Australian solution, lemon myrtle does it all - moisturise, cleanse, minimise pores and detoxify. Customers love it for its astringent and antibacterial properties which may reduce the appearance of pores by keeping them clean. It has a beautiful citrus scent that is uplifting to the senses. Sharing the brand concept on its three-year milestone, they tell us the Ena range was born years ago and thousands of kilometres away in the ancient city of Machu Picchu when founder Lindy Lloyd was trekking solo around the world. “I had spent seven months away from friends and family, and as I sat early one morning at the Sun Gate watching the clouds part to reveal the incredible Incan ruins, I had an epiphany: I wasn’t going back to my former life in TV and advertising. I wanted to pursue a career in health, following my natural inclination to always make people feel good.” She packed up her travelling kit, came back home, and enrolled in a massage therapy course. This in turn led her to study plantbased and essential oils from a therapeutic angle. Lindy studied under respected teachers who taught her how to create and manufacture nutrient-dense natural creams, oils and ointments. She spent time looking into what oils were most pleasing to the senses, while at the same time making skin look and feel amazing.” For over ten years, Lindy has been tweaking her range, refining recipes, taking extensive notes following feedback from friends, family and clients, to create a range that was finally released into the world. Ena Products was founded in 2015.
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who sailed around the world under Queen Elizabeth I. RRP $240.00 100ml. White Rose de Alix – White Rose became a legend as the signature fragrance of Empress Aleksandra Feodorovna Romanova of Russia who commanded her favourites to arrive daily from the Riviera in voluminous bouquets. With white flowers, litchi and raspberry this is a modern twist on the original palace accord. RRP $218.00 100ml. On counter at selected David Jones store, from February 2019. 01. ANNA BARR – ANNA BARR PR; RENAE LEITH MANOS – BONDI BEAUTY/RENAE’S WORLD; ELISABETH KING – ESPRIT MAGAZINE/ BUSINESS JOURNALIST; MARCELLO MENGARELLI – ATKINSONS AND KATE NIVEN BEAUTYCREW
02. ATKINSONS’ NEW WHITE ROSE DE ALIX
NEW FRAGRANCES
41 Burlington Arcade – named and dedicated to the new flagship store at 41 Burlington Arcade, London, itself a contemporary paean to English refinement. With liquorice and bittersweet sensual pink pepper notes, the fragrance’s individuality and unisex appeal encapsulates the eclectic spirit of today’s Mayfair. RRP $218.00 100ml. Mint + Tonic – inspiration comes from the aromatic combination of the bitter and woody complexities found in a classic British tonic, coupled with the zesty sparkle of mint. Fresh, summery and to be spritzed in warmer temperatures. RRP $240.00 100ml. Pirates Grand Reserve – a potent trio accord of fine cask rum, bitter cocoa bean and addictive leafy vanilla pod, this gourmand scent pays delicious homage to English gentleman – pirate Sir Francis Drake,
02. 01. LINDY LLOYD – BRAND FOUNDER, ENA PRODUCTS
02. LEMON MYRTLE BEAUTY ‘DO ALLS’
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OUT & ABOUT
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SISLEY PARIS LAUNCHES NEW MAKEUP COLLECTIONS Show me: The beauty editors’ daily mantra, as we are presented with our “food” for editorial and get stuck in to the textures and formulas. Catering to this lust for hands-on experience, the PR launch of Sisley’s Le Phyto Rouge, Stylo Lumiere and Phyto Twist shade extensions, brought media to an industry activation at the luxury boutique hotel Ovolo Woolloomooloo - hosted by Sisley’s Australian General Manager, Irene Robinson. Each journalist received an in-depth brand education followed by an optional personalised makeup demo/application using Sisley’s cult products and incorporating the latest launches, with acclaimed makeup artist and friend of the brand, Allison Boyle. The afternoon included an ‘open’ showcase for key vloggers, influencers and makeup artists, allowing them to experience the latest collections in a more interactive environment. Le Phyto Rouge provides both colour and care to give plumper, smoother and younger looking lips. Available in 20 radiant shades, Sisley has incorporated a protective care formula to provide lips with the required daily protection, nourishment and hydration. Stylo Lumière is an all-in-one cushion pen that captures the light, conceals signs of fatigue and immediately smoothes the appearance of wrinkles and fine lines with
innisfree BRINGS K BEAUTY TO CHADSTONE 02.
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a single twist. Available in three shades, the lightweight texture of Stylo Lumière glides on like a second skin, creating a fresher and more radiant complexion. Originally launched in 2014, Sisley’s best-selling Phyto-Twist range offers deliciously comfortable skincare with sensory formulas and vibrant, highly pigmented colours in a travel size. The range has been extended to include new shades for the lips, eyes and cheeks. Price range: $55.00 - $80.00. 01. ALLISON BOYLE - THE ARTIST GROUP AND CECILY-ANNA BENNETT - PREVENTION
02. ELISE WILSON - OK!, NW, WOMAN’S DAY AND EMILY ALGAR - BYRDIE
innisfree, a subsidiary of South Korean cosmetics giant AmorePacific Group now with Australian headquarters in Melbourne, has opened its third Australian store. The stand-alone shop in Chadstone, is offering customers skincare with naturally-derived ingredients, personalised makeup, and an immersive retail experience. innisfree prides itself on its use of naturally-sourced ingredients from Jeju Island in Korea and use of recycled-materials. To set the scene in store a 22sqm living green wall is a key, visual feature. “Opening a store in the world-famous Chadstone precinct is very exciting for innisfree. As our third store in Australia, we have loved seeing Australian consumers embrace innisfree’s range of innovative products and especially our focus on sustainable practices” says Brian Jeong, innisfree Australia’s General Manager. Customers will find over 650 products across skincare, makeup, body care, hair care and home fragrances as well as a selection of beauty tools. 01. INNISFREE CHADSTONE – A TREASURE TROVE OF NATURAL, ‘GREEN’ K BEAUTY
02. CUSTOM COMPACTS IN CUSHION FORMAT – JUST ONE OF THE MANY COOL PRODUCT CATEGORIES ON SHELF
03. GEORGIE HAIGH - BEAUTY DIRECTORY AND SOPHIE HOWE - BEAUTY HEAVEN
04. PLAYTIME! TODAY’S FULL LE PHYTO ROUGE RANGE
05. IRENE ROBINSON - GM SISLEY WITH STEPHANIE DARLING - SUNDAY LIFE
06. ZEENIA DASTUR – ASSISTANT BRAND MANAGER, SISLEY
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OUT & ABOUT
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The Body Shop ENCHANTS ITS AUDIENCE The Body Shop immersed beauty media in an Enchanted Forest as the ever-sociallyresponsible brand unveiled its Christmas Collection. The inspiration for the bountiful gift range came from imagining spending time in natural, untamed spaces which ground us and makes us feel more alive. It’s Mother Nature’s antidote to our busy, hectic lives. Shannon Chrisp - Marketing & Corporate Responsibility Director at Body Shop spoke at the event, which served as a briefing for media for their Christmas content. “The Body Shop’s Christmas gifts don’t just revitalise and re-energise – they let you give something back. This Christmas, every purchase with The Body Shop – big or small — will help protect and re-wild over 10 million square metres of forest in England and Armenia*. With your help, we’re supporting the World Land Trust and new partners Woodland Trust as a part of our World Bio-Bridges Mission”.
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The Body Shop’s World Bio-Bridges Mission aims to help protect and regenerate (or ‘re-wild’) 75 million square metres of habitat and build 10 bio-bridges by 2020. Bio-Bridges help protect and regenerate corridors between healthy forest. This links isolated and endangered animals and plant species, allowing them to thrive and breed again.
01. BODY SHOP CHRISTMAS GIFTS 02. SHANNON CHRISP - MARKETING & CORPORATE RESPONSIBILITY DIRECTOR AT BODY SHOP ADDRESSES THE MEDIA
03. THE BODY SHOP TEAM - ALEX JERVIS, SHANNON CHRISP, ALI CAMPBELL, PHIL RANSOME, ATHANASIA ARKALIS & DANIELLA CASAS
04. CRYSTAL READINGS 05. CHOOSE YOUR AFFIRMATION – FOR YOUR GREATER GOOD
CHRISTMAS PARTNERSHIP
In addition to their ongoing 12 month partnership, The Body Shop worked with Australian Childhood Foundation this Christmas. The company will be donating an additional $20,000 to the foundation, which will contribute to building a pilot ‘Healing Hearts Garden’, a place where children can heal and explore their senses in a restorative, natural environment. The Healing Hearts Garden project will be rolled out nationally after the establishment of the first garden project in the Specialist Trauma Centre in Mitcham, Victoria. *1.8p from every transaction with us during November and December will be donated to our partners Woodland Trust and World Land Trust to be shared to fund the protection and re-wilding of at least 10 million square metres of land in the Wye Valley and Forest of Dean, UK and the Caucasus Wildlife Refuge in the Ararat province, Armenia.
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RIMMEL’S STAND AGAINST CYBER BULLYING Cyber bullying is insidious and can have devastating effects. Coty and Rimmel are taking a public stand against it with various support tools. Monique Smith – Marketing Director, Coty, headed up the Australian launch of Rimmel’s campaign, held at the company’s media agency HQ – Hyland Media, Sydney. Coty and Rimmel believe that beauty should make you feel happy and never sad, and that freedom of self-expression is critical to the beauty we want to represent through our brands and their communication, states Smith. “Rimmel has a clear purpose to inspire people to experiment and express their authentic selves with make-up. “Our role beyond our products is to broaden the definition of beauty and inspire others to be genuine with their look because their beauty is what makes them unique. As a brand we are against narrow definitions of beauty, people being shamed, judged and criticised because of their looks. This behaviour manifests itself widely today in the form of beauty cyberbullying. We wanted to understand the scale of this issue, why it was happening and what its impact is on those it affects? So, we commissioned a major piece of research across 10 countries, talking to over 11,000 young women aged 16-25. One in 4 women have experienced beauty cyberbullying. This means we all know somebody who has been affected. “We project that 115 million images are deleted from social media every year, because of the comments or judgments that others have posted against them. The impact of this behaviour reaches beyond the screen. It undermines people’s confidence in themselves and stifles their creativity, changing how they feel about themselves or how they look. With 57% of those bullied not telling anyone about their experience, we felt that now was the
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FLOWER BY DREW BARRYMORE
02. 01. RIMMEL’S CYBER BULLYING SURVEY STATS 02. MONIQUE SMITH – MARKETING DIRECTOR, COTY, PRESENTS THE FACTS & FIGURES TO MEDIA
perfect time to give it a voice. A voice that is loud and clear. It is not okay to hide behind a screen and shame someone for the choices they have made to express themselves. They are who they are because this choice is only theirs to make. We also learnt that 65% of those bullied lost confidence in themselves and that is something that as a brand we want to address and change. We want to give people the confidence and the platform to be their authentic self. To embrace their individuality and believe that their own individuality is beautiful”. Rimmel created the campaign to encourage everyone to start talking about beauty cyberbullying. To give people the confidence to call others out. “We want people who do bully, or who share comments, to think about the impact this is having on their victims. We want them to think before they say something”. Rimmel is also working with non-profit organisation The Cybersmile Foundation, helping parents, schools, children, teenagers, and older adults understand how to manage and respond to beauty cyberbullying. “We will champion everyone’s right to express themselves, to help more people feel confident, and to support them to stand up to beauty cyberbullying”, concludes Smith.
Flower Beauty by Drew Barrymore cosmetics brand is a huge new best seller at Chemist Warehouse for the very good reason that the products give flattering results and on-trend looks. esprit was given a soft-launch peep of the first installation before it all went live exclusively on Chemist Warehouse online and at the Chemist Warehouse Melbourne Centre store. The brand will be available in over 300 Chemist Warehouse stores nationally as of January 2019. The deets: it’s described as a 100% cruelty-free and affordable luxe cosmetic brand inspired by Drew’s years of experience in the makeup artist chair. Its innovative high-quality ingredients and premium packaging have made Flower Beauty one of the fastest growing cosmetic brand in the US. Aimed at empowering women to embrace their own form of beauty, each product in the range is imbued with Drew’s signature soulful style and optimism. Asked about the one beauty product that she cannot live without, Drew says it’s the Zoom-In Ultimate Mascara. “I’m a mascara girl,” she says. “Sometimes it comes down to having no time! A busy working mum and it’s the one product I know that will make me look 100 times better, simply and quickly. A good mascara is heaven to me, and the Zoom-In Mascara actually lets you customise lash volume and length with its adjustable brush.” There’s over 100 SKUs ranging from $3.99 - $13.99 in price. 01. TARA SEDUIKUS - FROM THE CHEMIST WAREHOUSE BEAUTY BUYING TEAM (3RD FROM LEFT) WITH RENATA AND NATALIE BLANCO AND MOSHANA JAVADIEH, IN STORE AT PARAMOUNT CENTRE, MELBOURNE
OUT & ABOUT
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TVSN BEAUTY BAZAAR When it comes to beauty, TVSN - Australia’s only TV shopping network - is fast becoming a go-to discovery destination for a huge variety of local, international, prestigious and boutique beauty brands across the skincare, cosmetic, haircare, nails, fragrance, tanning and bath & body categories. TVSN beauty brands are showcased on air via top industry experts and experienced storytellers that bring the products to life. The presenters are skilled at ‘interviewing’ the brand founder/representative on each show, coaxing out the product benefits and the usage methods as well as common misconceptions and things to avoid when using this type of product. “Each show becomes an exhilarating ride filled with promotions, exclusive customer testimonials, product demonstrations, tips and tricks, and the stories behind the brands. All of this combined makes TVSN a one stop shop for beauty customers’ needs”, says Lucy Brooks for TVSN. There are currently 54 beauty brands sold via TVSN, with many exclusive to the channel. Brands include Dyson, Algenist, Dr Nassif, Ciencia, Alpha H, L’Occitane, Emma Hardie, Genie, Elizabeth Grant, SKINN by Dimitri James, Lisa Hoffman,
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03. 01. BRITAIN TODD – CONTOURS RX 02. DENIS KOVALYOV AND ROB FORGIONE – INFUSE MY COLOUR (HAIR)
03. JESSICA AGUILAR – LISA HOFFMAN, JUDY DEUCHAR – TVSN AND LISA HOFFMAN HERSELF!
04. JULIEN FAREL – ANTI-AGEING HAIR SPECIALIST 05. KIRSTIE KIRKHAM – MINETAN
MineTan and more. These, and many other hand-picked brands were recently showcased to beauty media. Four brands were selected to host speakers: Contours RX, a leader in non-surgical cosmetic products, has now created a presence in the Australian cosmetic market to showcase its instant upper eye lifts. Truly deserving of the tag ‘revolutionary’, LIDS BY DESIGN, is an eyelid-correcting strip that recontours the shape of heavy, hooded eyelids in one easy application. It’s unique and now available in Australia for under $50.00. Catering to customers who don’t want to wear their fragrance on their bare skin, Lisa Hoffman designed a signature jewellery line which exudes a range of fragrances. Here’s how. Lisa Hoffman jewellery - necklaces, earrings and bracelets - is adorned with a refillable fragrance charm that encases fragrance beads that slowly release longlasting perfumes, with no skin contact. MineTan has innovative formulas and products, inclusive colour ranges, PH balancing, skin-healthy, vegan-friendly formulas and their landmark point of difference; the world’s first deep One Hour Tan.
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Julien Farel, a Frenchman with celebrity status, living and working in New York, developed an advanced technology in Italy from five years’ research. Active ingredients penetrate the scalp, follicles and hair faster and deeper to deliver a stronger hydration system. It’s all about the scalp health and then the beautiful growth results. Julien Farel Anti-Aging haircare is genuinely ground-breaking with its lather-free treatments that result in hair that feels like great hair. Celebs can’t risk ‘bad hair days’.
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OUT & ABOUT
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SALLY DESANCIC ON THE HUNT AT COSMOPROF ASIA Sally Desancic, has curiosity running around her veins. Going under the name of The Perfume Hunter and also in her role as Co-Founder of Core Metrics (brand developers and importers/ distributors) Sally’s senses are always tuned in to newness and interesting good-fits. Her inquisitive nature and wanderlust work in synergy to land her in discovery zones that provide her with inspiration the world over. She sifts and sorts and sources and returns to Australia with a melting pot of ideas to build her home grown product development as well as cutting edge products for distribution to Australian’s discerning and niche-hungry consumer. Just back from Cosmoprof Asia, one of the world’s biggest beauty products
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01. ORGANIC PERFUMES WITH THE ECO CERT BOX TICKED
02. RADICO COLOUR ME ORGANIC HAIR COLOUR 03. VITAJUWEL FOR MAKING YOUR OWN CRYSTAL-INFUSED DRINKING WATER
04. BREAST MASK WILL BOOST THE BOOBIES 05. DOUBLE DARE BRAND ENCOURAGE FIRST TIME EXPERIENCES - OMG MASKS CATER TO A MYRIAD OF BEAUTY CONCERNS
06. LIP MASKS FOR POUT PERFECTION 07. CUSTOM COMPACTS PROVIDE PERSONALISED SOLUTIONS FOR DIALLING UP AND DIALLING DOWN…WHATEVER!
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fairs, Sally shares her insights and hot picks…and iPhone snaps! “Product selection was very much the same as last time with a handful of new additions in beauty categories. However there were standouts, and these are the ones that especially caught my eye,” says Sally. MASKS galore…For almost every part of your body. To complement the usual mask menu cleansing, purifying, hydrating, relaxing and anti-ageing I found BREAST masks, lip, clay, feet, hand, skin fit masks in all colours and flavours. Available in sachets, tubes or tubs. In my opinion the lip masks were the most impressive. LASH products…All about making your lashes curled, bigger and better. Full-on eye emphasis! CUSTOM compact powders…These powders can be personalised in your own design or you can choose a compact from one of the artistic designs. All are created to enhance features, blur blemishes and generally bring a luminance so you look great when you instagram the product. NATURAL beauty care…skincare, cosmetics, hair colour, perfume, supplements are all on offer for those living a more holistic lifestyle and with a natural
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approach to beauty care. Organic, vegan, all manner of pureness – the natural beauty customer is going to be well catered to. A stand out was VITAJUWEL. This is a glass bottle that contains crystals of your choice to make your own spring water infused with the power of crystals. This age-old tradition has been modernised for today’s lifestyle. Gemstones store energy, once water is added that energy transfers to the water and then to the user.
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OUT & ABOUT
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VIDA GLOW SKINCARE Anna Lahey, Co-Founder of holistic wellness & beauty brand, Vida Glow, briefed beauty media on why she has launched a welcome addition to their globally loved and widely researched ingestible collagen range. Vida Glow Skincare & Cosmetics is a natural and complementary extension to the ingestibles. The six-product vegan skincare line is enriched with plant-based Marine Collagen dervied from hero ingredient - red algae - along with natural, active ingredients to replenish the skin’s own lost collagen, address the signs of ageing and rejuvenate the skin. It just makes sense to keep everything onbrand. Once they’re a fan of the ingestibles, customers are likely to want to follow suit and rely on the topical skincare to support the results of the supplement powders. “Our cosmetics specialise in natural formulations, with key ingredients designed to replenish the skin with essential nutrients, while delivering visible results. Our vision was to create a simple daily routine that complements our ingestible supplements and leads to optimal skin radiance and health,”
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says Co-Founder, Anna Lahey. The ultimate brand ambassador, Anna is a picture of well-being and has been using the skincare during its development; safely through her second pregnancy. THE RANGE
All dressed in pretty blush pink and featuring the chic signature sketches, Vida Glow’s Marine Collagen Skincare Range consists of: Hydration Mask – This emollient antioxidant mask nourishes and conditions the skin leaving it supple, free and smooth. The formula is rich in Shea and Cocoa Butter to deeply condition, and Green Tea, Vitamin C and Marine Collagen to protect the skin and prevent ageing. Lip Balm – A carefully formulated lip balm designed to smooth, firm and regenerate lips while simultaneously offering anti-ageing protection. Enriched with Vitamin E & C, for an added dose of antioxidants and essential oils from Sweet Almond, Coconut and Caster to provide long lasting hydration.
Moisturiser – The unique combination of ingredients within this deeply moisturising exfoliator leaves the skin feeling healthy, soft and radiant. Cocoa and Shea Butter work in harmony to effectively hydrate, while Grape Seed and Jojoba Oil feed essential nutrients to the skin. The inclusion of Coconut Oil and Resveratrol combat the damaging effects of free radicals, while offering a barrier of protection for the skin. Gentle Antioxidant Cleanser – Suitable for all skin types, this cleanser contains gentle ingredients such as Green Tea, Calendula, Aloe Vera and Sandalwood to reduce skin redness and irritation. Enhanced with Glycolic Acid to penetrate deep into the pores to detoxify and rinse, and Marine Collagen to rejuvenate and renew the skin. Vitamin C Serum – This antioxidant rich serum contains a combination of hydrolysed Red Algae Marine Collagen and hibiscus extract to promote collagen synthesis and combat the signs of ageing such as wrinkles, sagging and dull skin. Formulated with Kakadu Plum and Vitamin E to brighten the skin whilst neutralising the damage of free radicals from excess sun exposure. Exfoliator – This gentle exfoliator helps reduce discolouration to reveal a healthy, clear complexion. Its combination of nonabrasive particles of Jojoba Beads and Bamboo work gently to resurface the skin and help combat impurities. Entry price is $19.95 for the Lip Balm and most exey is the Vitamin C Serum at $69.95.Available in store at Myer, David Jones and selected specialty retailers. For more info see pages: 54 & 55 in this issue. 01. VIDA GLOW SKINCARE 02. ANDREA FERRARI – ESPRIT WITH ANNA LAHEY – CO-FOUNDER, VIDA GLOW
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03. KRYSTIE STEVE - INFLUENCER/MUSIC PERFORMER
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INFLUENCER
INFLUENCER esprit’s collection of industry friends share their strategies on networking, selling, product knowledge and job-related growth to build your career as a beauty assistant, beauty influencer.
M A R Y Z AVAG L I A R E S C U M E AC A D E M Y MICHAEL BROWN ICY LING
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BY GINA COOK - NATIONAL TRAINING MANAGER, ELLA BACHÉ One of the most common skin concerns that affects all skin types and skin conditions is dehydration which can cause or accelerate further conditions such as sensitivity, dull lacklustre skin, ageing and stripped, oily problematic skin - just to name a few. Consultations reveal a lot about your client, what product they are using or not using, their lifestyle and general factors that are having effects on the health of their skin. ELLA BACHÉ SKIN SOLUTIONS ARE A 3-STEP PROCESS.
As trained expert skin therapists – skin consultations are the most important step to ensuring your clients’ skincare needs and expectations are met. At Ella Baché, each skin consultation is about expert diagnosis of the skin. As Madame Baché said: “Know your product but first know your skin”, a philosophy and mantra that runs deep through our core beliefs in attaining the best results. A thorough consultation reveals your customers’ skin type, conditions and concerns and allows the correct treatment and product plans to be created.
1. Seasonal skin diagnosis - the skin changes seasonally so a change in skincare needs to be assessed. 2. Treatment plans - will follow on from the diagnosis and a unique plan will be made for each client. 3. Essential homecare - to support both the diagnosis and treatment in achieving and maintaining results. During consultations we set goals to aim for the best possible results. In summer numerous clients present with signs of dehydration, caused by many factors including increased UV exposure, water intake, lifestyle, skincare regime and more. For these clients, a series of facials with the incorporation of Microdermabrasion – ‘Reveal My Good Side with Micro’ and ‘Help me Hydrate’ are the perfect treatments to build the skin’s resilience to moisture loss and help fix dehydrated skin, leaving skin looking hydrated, plump and brighter. We’ll then offer specific and targeted homecare products and treatments that can be done at home and will give your client the perfect Skin Solution. As therapists we need to provide our clients with every opportunity to maximise their skin results. Presenting your client with a prepared skin solution will allow them to feel confident and in safe, expert hands! NEW HYDRATION INNOVATIONS FROM ELLA BACHÉ
Moisture Shot Hydra Jelly Moisture Shot is a pure water infusion that revives the moisture content in the skin
INFLUENCER – TRAINING
Skin Consultations
without leaving any residue. Oily and combination skin types can suffer from extreme dehydration when skin is over cleansed. Dehydration can also heighten blocked pores as oil is trapped under the skin’s surface causing congestion, lesions etc. All skin types require moisture and a healthy skin function barrier to restore luminosity and smoothness. This innovative jelly saturates the skin with water and a cocktail of hardworking ingredients including lentil – to smooth, strengthen and regenerate skin, making it the perfect ingredient to combat any scarring from skin breakouts. Antioxidants protect the skin against pollution, watermelon works to calm, reduce breakouts and stimulate circulation giving the skin radiance while also providing its high water content. This lightweight jelly formula delivers the benefits of the active ingredients into the skin to protect against moisture loss and pollution, delivering maximum skin results. RRP 50ml $89.00.
Skin Elixir Hydra Cationic Serum is the latest innovation to offer consistent moisture levels in the skin. This new elixir has the ingredient technology to create a smooth skin tone and texture. Micro encapsulated Hyaluronic Acid penetrates deep in to the skin providing long lasting hydration while cationic technology works on the top layers of the skin to fill fine lines. The Thermal Spring Water Liposomes replenish moisture and create a barrier on the top layer of the skin – making skin look fresh and glowing. Its versatility and lightweight formula mean the skin elixir can be applied over moisturiser and under makeup or can be applied throughout the day for moisture loss prevention. It’s an onthe-go, high tech beauty elixir of intense plumping ingredients for the skin to call on anytime. No matter how you use it, the results are instant and last all day. Skin is given a restorative glow, a luminous dewy finish and fine lines are blurred. RRP 50ml $69.00. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |79
100%
Woman! BY MARY ZAVAGLIA
IN HOLLYWOOD
Cool, confident and refreshingly real, Giuliana Rancic – E! News Anchor and host of Fashion Police; Fan Favorite Emmy Award Winner; founder of clothing line, G by Giuliana; breast cancer survivor and charity founder – Fab-UWish, a charity that grants wishes to women undergoing breast cancer treatment – is adding entrepreneur to her resume as she launches her new Fountain of Truth skincare line. As I arrived at my destination for the unveiling of Giuliana’s new skincare line Fountain of Truth, I couldn’t help but smile in amusement as I saw a group of girls leaving the earlier session dressed in this seasons’ runway looks. That’s the effect Giuliana has on everyone. And, why wouldn’t she? She’s been interviewing and critiquing Hollywood stars on their Red Carpet looks for over a decade. As I walked towards Giuliana, who is holding court to a small gathering of women, I wondered whether she would be warm and welcoming or choose to be aloof and distant. To my pleasant surprise, Giuliana is laid back and friendly, even saying about how much she loves Australians! I immediately relax and enjoy the next couple of hours as this intimate group of women discuss motherhood, children’s playdates, hair colour and who the best Botox injector is right now. At this point, Giuliana shared with us how after being diagnosed with breast cancer, she couldn’t find a clean skincare line that treated fine lines, discolouration and other pesky skin concerns. Her frustration led to the creation of Fountain of Truth, a beauty line that consists of six skincare products that cleanse, hydrate, lift and firm. The key to the efficacious and resultsdriven skincare line is the bio-fermented technology used. Fermentation breaks down 80| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
MARY’S 5-MINUTES WITH GIULIANA
How do you balance being a mother, wife and a very successful personality? Balancing family and a career I love as well as a new skincare line isn’t easy but I try my best. One tip that helps me achieve more balance is the 100/100 rule that I created. When I am at work, I give work 100% of my attention. I don’t get swept away in online shopping or half hour conversations with my mom, instead I am very focused on my work and the tasks I need to accomplish that day. When I go home, I leave my phone in a bowl at the front door and focus 100% on my family and home life. I don’t have a conversation with my son while staring at my phone and responding to emails. I don’t need to do that because I am so focused and efficient at work that I typically don’t have any emails leftover by the time I get home. Then when my son and husband go to bed, I answer any emails and do any work that may need my attention as well as go online or on my social media to check out what’s happening in the news or with friends. Obviously, not every day is perfect because sometimes things come up that need your attention at various times throughout the day, but for the most part, the 100/100 rule works out great. Do you have any lifestyle tips you can share with our readers? I love to take 30-45 minute walks at least once a week to decompress and relax. It’s a
way for me to gather my thoughts and have some “me” time. What is your philosophy on Life? Beauty? And Wellness? My philosophy on life, beauty and wellness is to not put pressure on myself and to do the best I can. What is your favourite fragrance right now? I like to use a variety of clean, beautifully scented oils since many perfumes are not clean and have many chemicals in them. What are your indulgences? Sweets, sweets and more sweets! I love cake, ice cream and whip cream on pretty much everything. How do you enjoy your down time? I spend my down time hanging out with my husband and son. My husband and I love to take long walks and hikes together and there is nothing I love more than spending quality time with my six-year-old son, Duke. What are your favorite beauty treatments? Favorite Spa? I like getting hydrating facials every few
months with a great aesthetician named Ana Ibarra aka @flawlessskinbyana at the Med Spa at Northwestern. She is fantastic and I just adore her and love the work she does. The Med Spa at Northwestern in Chicago offers great treatments and is my go-to spa right now...I even get my eyebrows done there!
INFLUENCER – CELEBRITY EXCLUSIVE
particles allowing products to retain their effectiveness, but are also milder on the skin and penetrate the epidermis effectively. As the session came to an end I was one of the lucky media guests who got five minutes alone with Giuliana to ask her a few questions…especially for esprit readers!
Can you give us your expert tips for using your Fountain of Truth skincare line – any rituals we should follow? Let’s look at the key ingredients first. The nutrient density and concentration of these skin loving ingredients makes for a gentle yet effective formula to help improve skin texture, tone, dryness and the appearance of fine lines. Wakame Seaweed has powerful antioxidant benefits. Iron, Magnesium, Copper and Silicon get fermented and play important roles in helping skin look and feel healthy. Zinc is an important antioxidant for the skin. I have been using the Fountain of Truth skincare line for the past year and it has completely transformed my skin in the best way possible. I have less lines from using it and my skin has never been so hydrated and dewy. Every morning, I wash my face with the Take It Off Cleansing Balm and follow that with The Truth Elixir and the Good Day Soufflé. At night, I use the cleansing balm to wash off my makeup and then I love to indulge in the Honey Glow Mask a few days a week followed by The Truth Elixir and lastly I never forget to slather on a thick layer of the Dream Cream Overnight Repair Mask. It is so incredibly hydrating and I wake up with dewy, glowing skin. It’s incredible! I also always have my Youth In Hand cream in my bag and we purposely made it a 3-ounce size so you can travel with it and not worry about having it in your bag when you go through security at the airport. Love that!
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RESCUME ACADEMY’S RESIDENT MAKEUP ARTIST EXPERT, NIGEL STANISLAUS WITH FOUNDER, BAHAR ETMINAN
Organising Your Year AND YOUR KIT Busy. It’s a polarising word. Some would say “get your act together and see where you’re wasting time”. Others might jump on with “Oh I know, where HAS the year gone?!” But have you noticed a bit of a trend to get organised? Have you seen those little organiser things advertised on Facebook? The ad pops up and it’s a speeded up 10-second film showing personal, work or travel items laid out. Then the ‘bag’ is introduced and it gets speedily filled up slotting the laptop in here, the keys in this pocket, the travel pass slipped into the see-through wallet, the makeup bag down there, the sunnies in here. Boom – in 10 seconds everything is neatly in and the stress-busting promise is – you will find them easily when you want them. When you’re BUSY you love time-saving efficiencies. What this ‘bag’ is telling us is you need to be prepared…in advance. 82| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
We can all relate to it and that is why in 2019 our radars will be picking up tips and tricks on preparing, getting and BEING more organised. RescuMe Academy went live just before Christmas and it’s all about learning from experts in their field to arm us with the tools and advice for knowledge and self-empowerment. RescuMe Academy Founder, Bahar Etminan – a busy, organised woman if ever there was – said, in last October’s edition of esprit: “The way consumers approach all aspects of their lives has changed dramatically. They want deep dive content which is expert-led”. We haven’t got time to be in a stressed mess. Don’t think this year is any different to all the years before when it comes to setting New Year’s Resolutions. We’re goal-setting mad in the Western World so why would we not leap at the chance of another reason to promise ourselves a better version of ourselves. For you this means customers coming in to your retail beauty environment and asking you to participate in making their dream a reality.
Are you ready?
LET’S START WITH YOU & YOUR CUSTOMER THEN LOOK AT GETTING ORGANISED. WHEN A CUSTOMER ASKS YOU FOR A FRESH LOOK WHAT ARE THE QUESTIONS YOU NEED TO ASK THEM?
It’s an easy 1, 2, 3 steps whether they are a customer or a celebrity client. Ask them: 1: “What kind of a makeup girl are you? An experimenter or full-out glamour?” Look at her face. If she has six layers of foundation and concealer on, or if she’s wearing just a lip balm or a scarlet red lipstick, you’ll get an understanding of the style you’re dealing with. 2: “What would you like me to help you with today?” She might just want a refresh or she might be hoping to replicate a Charlize Theron look but doesn’t know how to get there. 3: “What’s the occasion?” You can teach them how to do their hair and makeup ready for a candlelit dinner where the light is forgiving. Or it might be a weekend on a yacht with sun, sea and water”. Rules of thumb are: The warmer the season, the less layers to wear, and paint for the occasion. WHAT DO THESE QUESTIONS ESTABLISH?
Their answers tell you who they are and where they are going. Whether photos are being taken or not. Imagine yourself like a doctor and a total stranger comes into your consultation room. You’re asking questions to create a solution. If I paint a Mona Lisa on the outside while inside they are more of a sleek kinda girl, I’ve failed. It’s an intimate situation: 50% trust and 50% technique and colour matching. HOW CAN YOU HELP CUSTOMERS LEARN HOW TO USE THEIR MAKEUP BETTER?
I ask them questions about what they want to achieve. A good one is to ask: “What would you like to do and not know how to?” If they say: “Glam” then a red lip is a great place to start. So many ask for the Smokey Eye. It’s like a Little Black Dress. It’s very forgiving: it can improve the look of a hooded lid or a lazy eye…it never not looks good. It’s a Go-To like the LBD. HOW DO YOU HELP CUSTOMERS TRY NEW TRENDS AND GENERALLY UPDATE THEIR MAKEUP LOOK?
First up, assess where they are. Is their makeup painted on like a Degas or is it more subtle. Discuss their foundation formula with them. If they are older go for a dewy skin look – suggest they try a cream blusher rather than a cakey powder blush. Suggest they adapt trends as they are ageing. If a matt lip is in fashion, instead of following the trend, she can tweak it to her style. Encourage your customers and clients to get more confident to evolve their style. If they’ve always worn a bright red lip, maybe it’s time to press it on for a more subtle, forgiving, stain effect. Don’t jump on the Style Wagon for the sake of fashion.
WE’VE ALL BOUGHT PALETTES OR BEEN GIFTED BEAUTY ITEMS AND ARE NOW FEELING A BIT OVERLOADED. HOW DO YOU SORT OUT WHAT STAYS AND WHAT GOES?
INFLUENCER
RescuMe Academy’s resident Makeup Artist Expert, Nigel Stanislaus, joins esprit Magazine Australia for 2019 to share his expertise. Each issue throughout the year, and online, Nigel will pick an on-trend topic targeting YOU, the Beauty Assistants working on the shopfloor in community pharmacies, department stores and specialty beauty retailers. As a globally working makeup artist with 20 years’ experience with real, live faces and by no means all of them young models, the tips, tricks and advice Nigel can share are savvy, relevant and help build that all-important relationship of trust…along with a nice slice of WOW! factor.
Go through your makeup kit or bag and choose a brand you love. I’ve got multiples of each makeup type: 12 shades of nude lip, 12 shades of brow powder. Make your choices and give the rest away. Curating and organising my kit is hard but it’s very meditative once you’ve made your selection and can clean the chosen items that are staying. It’s like chopping onions for my sofrito sauce for my pasta – therapeutic and productive. Buy a big bag of wet wipes and sanitise every compact. I have so many makeup brushes – I wash them all and lay them out to dry and then relabel them all. I know it’s a blusher brush but when I have an assistant and I ask for it, they might not be able to read the old, dirty label. When everything is clean and clearly labelled, you don’t have to think about it. So when I’m busy I don’t get flustered. WHAT ARE THE PRACTICALITIES OF A SMART, WORKING ARTIST’S KIT?
Buy some clear makeup pouches. Have a look at Scotty’s Makeup Supplies on line. I am obsessed with mine. You can see what’s inside and you can categorise them: I’ve got three dozen! Bag No.1 - Skincare. Bag No.2 – Concealer…it also serves to lay out the steps for you. So the last bag is Lips! Another makeup bag designer is Kitology – by a friend of mine, Penny Antuar. They’re soft and there’s ‘user pleasure’ in them. Packing and preparation is vital. Always have your liquids – nail polish, micellar water – in Ziploc bags. Have a bag for dirty brushes which you wash later - don’t use alcoholic sprays, they’re no good for the wear of your tools. Give your brushes a spa treatment once in a while – the better you treat them the better they will work for you. I have some Surrat brushes (Troy Surrat is an alumni at Maybelline) – I am giggling at how beautiful they are; the elegance of French aesthetic and the technology of Japanese, along with Troy’s working experience especially in New York. Have a look around: Hakuhodu is a beautiful brand; NARS brushes are really nice and affordable; ZOEVA is a great entry level professional brush brand; Real Techniques are such a joy to work with and accessibly priced. CAN YOU INSPIRE OUR BEAUTY ASSISTANT READERS TO SET SOME MAKEUP GOALS FOR THE NEW YEAR?
Upskill. Definitely. Dress the brand – have your nails perfectly manicured and polished. Your hair is on point, not fluffy. Look at what you’re selling. Learn how to ‘do’ the brand well. And then make your judgement on using the products to fit with the face you’re making up. If you’re on target to sell a certain lipstick, then wear it. You can always advise to their colouring, but it attracts them in the first place. Inspire your customers to look like you. This means knowing how to do your makeup well. It helps you to upsell. Be relatable – I say things like: “silly old me”. That’s worked for me as my magic. I was always invited back because I’m friendly. WHAT NEW LOOKS ARE YOU CURRENTLY PLAYING WITH?
I’m looking at a new version of the Smokey Eye using four to five layers… purple over metallic grey. It’s creating an urban, mangosteen, gypsy look! Spikey lashes – a little bit ‘80s. A strong lip – an ‘80s inspo - and a powdery blue eye to go with it. YOU CAN LEARN EVERYTHING YOU NEED TO KNOW ABOUT BEAUTY AND MAKEUP FROM NIGEL VIA HIS COURSE AT WWW.RESCUMEACADEMY.COM AND CHECK OUT HIS ONLINE BE YOUR OWN MAKEUP ARTIST COURSE.
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INFLUENCER
It’s the WAY that you do it!
I never worry about the product results, says Irene Robinson talking about the luxury skincare brand she has been General Manager of for almost 11 years. She’s not being blasé. She, like everyone in the company, knows the products work. All Sisley products are scientifically researched and developed with perfection to guarantee exceptional results. What drives Irene is educating the Beauty Consultants on the specific Sisley Rituals. “With these carefully devised Rituals literally at their fingertips, our Beauty Consultants demonstrate each product to the customer using the specific application gestures. They consult with the customer and then show them in the mirror, so they learn the techniques in the right order. This translates into an educated customer who goes home and gets the best out of her product(s) and ultimately sees the exceptional results”, says Irene. With a luxury product you’d want your customer to have the most beautiful experience for the duration of using every last drop, and repeat her purchase. Knowing when to use it, where it fits in to her own routine, how much to use and the best application or massage technique to use will engage the customer in getting the best experience, and ultimately, end result. “Sisley is a private, family-owned company with an encompassing culture of team engagement and coaching. Each member of the team is coached personally, engendering a compassionate desire to help their customers. Knowing they are recommending sensorial, high performance and high end cosmetics is a given. It’s inspiring the customers to be committed to the Sisley Ritual, as they use their products at home, that drives the Sisley Beauty Consultants”. Tonia Casswell as Sales and Training Manager ANZ, spends her days coaching the team, on the pathway to superior, mindful customer service. Tonia Casswell National Sales and Training Manager “Inspiring all our Sisley Team to provide the very best in customer service is the forefront of our everyday activities. Our training and coaching both in classroom and on-counter revolve around Sisley service, inspiring our teams to provide 84| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
TONIA CASSWELL
APRIL ROBERTS
expert product knowledge coupled with specific demonstration protocols - the oncounter Sisley Rituals. A critical key to our team’s success is proficiency in the Rituals. This specific application technique for a customer’s skin concerns, provides our customers a luxury in-store experience and a true understanding of the pleasure of sensorial textures of the Sisley range. Our team sees the power these Rituals have in creating loyalty to the brand. The teams have embraced the concept of on-counter demonstration and by using the demonstration Rituals they really do delight their customers and create the desire to purchase. It makes them proud to give service beyond expectations, one our customer appreciates and enjoys. By inspiring our consultants to utilise these Rituals in their everyday activities, they witness the success and the results generated. Sisley uses the best in Phytocosmetology, and the brand comes alive from the energetic and passionate service our teams provide”. April Roberts Sales Coach and Beauty Therapist “Today customer loyalty is more important than ever. It doesn’t just happen overnight though. It needs to be earned and nurtured. How we start this relationship is from the very first interaction with the customer. From engaging with the customer with a
friendly and welcoming nature - to inviting them into our Sisley world, this starts the beginning of a wonderful relationship between the customer, the Beauty Consultant and the brand. “Our customers will find our Sisley Beauty Consultants not only have a driving passion for the brand and what we represent, but are always wanting to find the best solution for the customer’s needs”.
INFLUENCER
People like to be cared for and made to feel important.
Kathy Chen Counter Manager David Jones Elizabeth Street “Luxury French skincare along with a more personalised customer service is unique to Sisley Paris. People like to be cared for and made to feel important. When we satisfy their expectations, customers become loyal to the brand and feel a sense of belonging to Sisley Paris”. Building on its position as a leading luxury handson brand, Sisley offers professional beauty room facials at selected David Jones stores (bookings essential) carried out by the Beauty Therapisttrained Beauty Consultants. These facials are designed for maximum effectiveness and pleasure to enhance the customer’s beauty and wellbeing. “It’s an escape from today’s busy, modern life. The ultimate in combining the best of nature with science to leave the client feeling renewed and revitalised with visibly glowing skin”, says Irene.
KATHY CHEN
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Helping a customer find their Happy Looks place
esprit asked the BAs: “With new and improved products and formulations launching all the time and tried & trusted favourites earning their place on shelf year after year… how do you keep abreast of what’s currently available and how to work through a consultation process with your customers?”
Understanding perspective is a life skill. Talking appearances, which is what we’re all about: what is complicated in one person’s public persona may not even figure in another’s. Frizzy hair is the bane of some people’s existence, while looking naturally tanned without the sun is another’s beauty must-have. Everyone’s universe has its own complications and high priorities. And YOU are in the front line meeting these people – the general public – every day. It’s YOUR privilege to help them find and create their Happy Looks place. Here’s how some of you go about that process…
Bonnie Druett TOM FORD STORE: DAVID JONES, QUEENS PLAZA CITY: BRISBANE QLD In today’s market we are spoilt for choice with new brands and products launching every week. Social media plays a huge role in dictating new season trends, so it’s vital for me to be actively engaging in the social media community and keeping my skills up to date, now more than ever. It’s important that I listen to my customers and assess which brands meet their needs and which products are going to best serve him/her. I like to have a very honest and thorough consultation with my customers so I can assess their needs and provide educational and helpful advice. I also try to educate all of my customers on how to tailor a certain trend to suit them the best, and how to bring new life to the products they already have at home. It’s easy to be overwhelmed by the ever growing beauty industry but through genuine care and guidance I can help my clients find the perfect products for their needs.
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Myra Gable MARC EDWARD AGENCY STORE: MYER SYDNEY CITY CITY: SYDNEY NSW I subscribe to a variety of Fashion and Health magazines. If a particular new product looks interesting and has achieved results I will do further research on the internet. Foremost, customer service has always been, and will continue to be, important to me. When a customer approaches my counter it is because their current beauty or skincare regime is no longer working for them and they want a change or they have faith in the products we provide and are interested in new products. I begin by greeting a customer and asking her/him what brings them to our counter. I listen to their concerns and proceed to ask them questions which will help me assess what products they need to achieve a great result for them. Providing a customer with good service and product knowledge will ensure that the customer will return to your counter and also ask for your assistance.
Jane Liu YSL STORE: DAVID JONES CITY: CHADSTONE VIC I normally do some research about the special points and advantages of any new or improved products that are in our range. For the products that are already favourites among customers, I make sure to take a mental note of which products are purchased more often, thus indicating to me which products are worth understanding the most. The most important part of the customer consultation process is to be welcoming. I then proceed to try to help by getting to know which products they currently use, which will help me give them suggestions about other similar products to meet their needs. When they give me their answers, I am sure to give them the most helpful and detailed answers possible. My theory is, the happier the customer, the more beneficial the process for all. I research information by looking at a variety of social media, including YouTube videos, Instagram, Facebook and Wechat, and the websites of the brands themselves.
King Rakic BEAUTY DEPARTMENT STORE: GASLIGHT PHARMACY CITY: ROSE BAY NSW
Eva Manks MARC EDWARD AGENCY STORE: MYER SYDNEY CITY CITY: SYDNEY NSW We are blessed with variety in our life. The choices are endless. Some may find this vastness daunting, while others delve into the realm of abundance with excitement. I’m a renowned magazine junkie, shopaholic and now adding Instagram and Pinterest to the mix, I’m on a major high. To remain sane, I like to keep things simple. I eliminate the clutter by using three criteria; how the product’s sourced, ingredients used and my budget. I’m curious to learn more about products which attract me. It encourages questions, conversations and experimenting. I value gaining customers’ trust by building rapport, sharing experiences and being genuine. In essence, I must believe in the product myself before exchanging with anyone else. Today’s customer is smart, well informed and worldly. Having in-depth understanding in all aspects of the product, is mandatory. As an example, I discovered a fabulous perfumery in NYC. I was curious to explore inside but had no intention of spending US$330 a bottle, until the brilliant sales assistant demonstrated her passion, by sharing stories of the creator’s journey. She knew the A to Z of each of his creations, and ever so gracefully converted me into believing I must own one.
We generally know that good skin starts from within, however living within our means may mean that some of us may not be able to afford the best daily nutrition or supplements. I work with what my customers can afford as well as what they are comfortable with in terms of their daily skincare rituals but that doesn’t mean that I won’t give them a good, a better and best solution to their needs or concerns. At Gaslight we provide a tailored, holistic approach towards health care and within our beauty department. We cross train between our Pharmacists, Naturopaths, Nurses and our Beauty Experts as well as booking industry professionals to train us in our team meetings and to feature in our customer events. We love to teach, but we never preach. I am a member of a private online skincare professionals group where we discuss formulations, business tips and definitive answers when we question online trends that could potentially cause more harm than charm. Locally our pharmacy has access to our suppliers’ trainers and support teams which is important to us as our customers travel internationally as well as living locally. We are keeping up with them.
Natalie Soon MARC EDWARD AGENCY STORE: MYER MELBOURNE CITY CITY: MELBOURNE VIC
INFLUENCER – BEAUTY & THE BEST
These sources offer a wealth of information and give me an idea of the true experience of these products. The last, but certainly not least important is to take special note of my customers’ experiences and feedback on the products.
So in the spirit of feeling our most awesome, there will always be new trends, formulations, and even eye catching cute colourful and shiny packaging to consider above all else. The best advice on radiating beauty is to embrace our qualities first and foremost, and then gradually build a rapport with either a trending product brand or a favourite you have held dear over the years. From “should I be taking a hair supplement” to “I need a fragrance that will be kind to my sensitive skin” I find customers will always go to the smelliest, warmest, kindest, consultant with a good supply of empathy about her. The whole experience from the beginning up to the point of sale will leave you completely satisfied as much as your customer and this has been my experience. Consulting, promoting, selling are very personal things. How does a consultant keep up, much less a customer? Just become You. You are the customer; how would You love to be served. I always listen attentively. I want to hear every word. I want to get interested. I want to hear the story. The story will have many kaleidoscopic angles. After all a kaleidoscope is very similar to a role of a consultant. People wearing different patterns, colours. People with hundreds of different interests, needs, and dreams. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |87
INFLUENCER
Decision By Icy Ling
Ni Hao (which means ‘Hello’ in Chinese). My name is Icy Ling, known as icybutterfly. Some people think I am an Australian Chinese influencer. Actually, I work for a Sydney-based, well recognised – high fashion, lifestyle and beauty magazine (to local Chinese), called ‘Indulgence’. After working in retail, evolving to become a blogger and freelance editor, I have now become a senior fashion and beauty editor, also leading the magazine’s digital team – busy, but I am truly grateful for being able to work for my passion.
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I hate making decisions. When I was asked if I would write for this column. I did hesitate. Do I want to work extra time on top of what I am busy doing right now? There you go, another decision to make. In 2014 I was still a counter manager for Clinique in David Jones. My journey with retail began when I was an overseas Uni student. During my employment, I worked hard and the counter performed well. Believe it or not, I also completed a masters degree at the same time. On our Clinique counter there were members much more experienced and talented, but we enjoyed working as a team. English is not my first language, and in my culture, I was taught not to be confrontational. A counter manager needs to lead and motivate the team, as well as provide coaching. That, on top of communicating with my manager and ensuring what was on my agenda got done efficiently was an important part of my role. I succeeded. Clinique was kind enough to recognise my achievements, and selected me as a winner of ‘Stars to New York’, its in-house, performance recognition award. This brought me heaps of attention on the floor. Soon, Chanel approached me. I’m sure you could imagine my heartbeat went off-limits when I heard Chanel had eyes on me and asked if I would give it a go for a position with their luxury couture brand. O-M-G! It’s Chanel!
What would you do if you were me? One was a company that’s like a family to you for years, provided great training facilities and made you grow. The other one: O-M-G! It’s Chanel! Am I a bad person for leaving Clinique? Over the years, there’s always a voice inside me asking: did I make the right decision at that moment? Even today, that BIG, HEAVY question mark is still sitting on my shoulders. Sometimes it smiles at me saying ‘look at what you have become now’; other times it would laugh at myself - ‘what a betrayer after Clinique had sent you to New York’! AND THESE WERE ALL THE REASONS BEHIND THAT DECISION:
1. Go for advice. When I wanted a second opinion, I asked my mentor, or my closest family member.
INFLUENCER But never more than three people. Don’t go around the world and start a survey. 2. There isn’t always a win-win situation. It’s my future, so I did focus on how I felt about my decision. I cannot make everyone happy! But it doesn’t mean the decision will stop me from bringing more happiness to people around me. 3. I wanted to take the challenge. There is no easy career pathway. When I am feeling too comfortable, I worry something’s wrong. That’s a signal for change or moving on. 4. Research! And be prepared! Most hard times at work are from the people but not the tasks. I created a list of all the people I would be facing. I went through all categories, asking myself if these people might give me sweet dreams or nightmares at the end of the day?
5. Ask if this decision makes me a better person. That was the hardest one. I wasn’t sure, but I did ask myself what I will learn from working at Chanel? Or what type of person I could see myself becoming? To me, personal development is more important. Trust me, if a decision leads you to be a better person, all the opportunities plus the monetary benefits will all come to you. I went to Chanel for the interview and got the job. Of course, it was a great journey with Chanel. Different to Clinique, valuable and unforgettable life experiences. I became much more fashionable too! I
ICY LING
also gained greater understanding of the meaning of ‘Luxury’. Who would have thought this is so helpful to my current job four years later? LET’S CHAT
I hope whenever you feel things are hard to decide, these tips above will assist your decision making. Glad to help! And for this reason, I also said ‘Yes’ to esprit Magazine to write for this column each issue in 2019. If there’s anything you’d like me to write about, don’t hesitate to message me on Instagram: @icybutterfly. There…you can help me to make a decision about the next column. Chat in April! ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |89
MY JOURNEY
REAPING THE
BENEFIT
Hannah Terrett - Regional Education Director Asia Pacific at Benefit Cosmetics by Elisabeth King Engaged executives are essential to how a business is run and are key to its success. Engagement is the outcome of a great company culture and the unlocking of staff potential to drive higher performance. Hannah Terrett, Regional Education Director Asia Pacific at Benefit Cosmetics, believes that communication is the cornerstone of engagement. “I pride myself on my excellence in communication, leadership and creativity”, she says. Born and raised in Sydney, Terrett reveals she has always been interested in beauty. “I wanted to be a teacher, but sort of fell into cosmetics because helping women to feel good about themselves encapsulates that element. I undertook makeup artistry and beauty therapy courses when I left school and worked part-time in retail”. But skincare provided Terrett’s entry into the beauty industry. “I did an apprenticeship with Ella Bache in the early Noughties, rising to become an Area Salon Manager. The job involved training and management. I loved helping people improve their skin and enjoyed the strong customer focus. The position intensified my interest in business and I enrolled in a commerce degree at University of NSW”. Following her studies Terrett took a gap year travelling throughout Europe and the UK. “When I returned I saw an ad on seek.com.au for a position with Benefit Cosmetics. They were looking for someone with beauty and management experience. Justin Fullerton, the General Manager at the time, met me in a local pub in Paddington and made me wax his eyebrows on the spot. It was my first experience of how Benefit likes to do things left of centre”. After passing the baptism of fire test, Terrett became the boutique manager of Benefit’s Sydney flagship store. “It was 2006 and the brand was expanding very quickly. My 90| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
role grew to involve many disciplines from training through recruitment, sales reporting, marketing, forecasting and eventing”. Terrett was appointed Field Sales & Education Manager, East Coast, in 2008, covering the key territory of NSW, ACT and QLD. “Benefit is a global brand with a unique DNA and way of doing things. My new role involved building relationships in retail, notably with our department store partner Myer. After two years in the position, I moved into a role that meshed with my original ambition to be a teacher. I was appointed National Training, Events & Promotions Manager. At that time, I had been with Benefit for five years and we had expanded to 25 doors and a presence in every major state”. It’s an amazing experience being involved with a company from startup status to a full corporate brand. “We still have the same passion we did at the beginning and we’ve stayed true to our quirky image along the way. The type of personnel we recruit have to have one thing in common - they want constant change. Yet it’s still possible to tailor communication, recognition and development to the unique motivational drivers of each employee”. Benefit is a very service-oriented brand and it’s a non-negotiable to stay ahead of the pack, says Terrett. “Our brand is built on services such as our famous brow bar. I helped to create the Benefit Beauty University - BBU - and I am proud that it was an Australian initiative. We now have a very strong education department, training materials and superior content creation”. From 2012 to 2017, Terrett built to the role of National Education & Training Manager for Australia and New Zealand. “Benefit is the acknowledged brow authority and National Brow Artist was
added to my job description. The media landscape had become a lot bigger with the arrival of the first wave of influencers. I became a spokesperson and we really re-focused our attention on social media to get the message across about the huge difference perfect brows make to the face”. Terrett believes that the motivational culture at Benefit helps to retain employees. “Many young people today focus too much on lateral progression. They tell you they want to be a CEO before they have built up any experience. In my 12 years at Benefit, I have acquired broad-based skills and knowledge across sectors that has given me a deep insight into the needs of any business - from managing large teams of staff, budget management, public speaking and sustaining key retailer relationships”. In August 2017, Terrett became Regional Education Director Asia Pacific for Benefit. “My remit covers seven countries in addition to Australia and New Zealand China, South Korea, Taiwan, Hong Kong, Vietnam, Singapore and India. Beauty is universal but it’s important to understand cultural differences. Visiting a Sephora store in China, for example, is an eye-opener and underscores the differences between eastern and western markets. Benefit is still growing strongly in all Asia/Pacific markets and my job involves supporting and training executives and staff. When everyone in an organisation thinks you care about them as people, they are more motivated to take company values on board and intensify their focus on customer satisfaction”. Giving back is a strong personal motivator. Hannah volunteers with LGFB and Fitted for Work. Benefit searches for the right people and invests in them to reach their full potential. And there’s few better examples of the success of the strategy than herself.
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INFLUENCER
M I C H A E L’ S T O P T I P S T O
New Beauty! BY MICHAEL BROWN @MBROWN_BEAUTY WWW.MICHAELBROWNBEAUTY.COM.AU
January for a lot of us can be a time of reflection. What a big year 2018 was, the highs & lows and then reminiscing on the fun we had over the recent festive season, maybe even too much fun – is that even possible? But then comes inspiration for the new year ahead… about the new goals set for the new year. We’re almost on auto-pilot to tell ourselves every January: ‘New Year, New You’. And it’s not just about our appearance – for many of us a big proportion of this ‘newness’ can come from our work lives and what the next steps are going forward with growth in your industry.
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Cosmetics as a whole is always growing. So many new brands and products. It’s hard to keep up, even for us within the industry, let alone for consumers who these days mainly rely on social media for their intake of digital ‘beauty news’. NEW CHANGE
The huge growth of so many different types of Beauty Influencers, from makeup artists, beauty bloggers and the high reach of top beauty YouTubers, can mean there are less ‘product information encounters’ on a retail level, but more shade selection consultations taking place. This is because most consumers are much more aware of new products and their unique features from social media. Excitement for new is created which drives the need to impulse buy. BUT, for many products, they require testing to see if they are right for your customers’ personal skin concerns and of course with makeup, advising on correct shades for their particular face. Beauty Advisors are agreeing that consumers definitely know more about new products than say five years ago, but they are still coming in for consultations on them, hungry for more specific and personal guidance. If consumers have been hyped up by watching an online tutorial of a certain product, when they come into a retail space for product testing and application, it’s important they feel that same love and passion for the product in mention, as they did online. YouTubers especially are not always trained Makeup Artists or Beauty Advisors, but they show realistic applications and
a lot of passion for the products they are using. Hence why they create hype and excitement, especially when demonstrating new launches to their tribes of followers. NEW GROWTH
In my experience, growth, in any industry, means being adaptable to change. In the cosmetic retail world, we know that now ‘online’ is a huge part of the industry. But, it doesn’t mean we can’t also create hype and excitement on the shop floor when these digital age consumers come in to our space for any type of consultation. Let’s give them the same realistic, accessible, educational and demonstrative hype that initially made them come into a retail space to test these products. Through your trained expertise, hopefully you entice them to discover more of the brand you represent; AND see them fall in love with the beauty range that little bit more. Know your brand, know your competitors and definitely keep up with social media/digital hits on the brand you represent. This way you’ll be on top of what a lot of your consumers are seeing before they come into your beauty retail world and share the same passion that beauty influencers can do so well. But you have them in front of you, in person! Let’s aim for a great 2019; and share the love!
Luxury international fragrance house Amouage has launched a new fragrance within The Secret Garden collection with Love Tuberose, a romantic and floral scent described as “evokes the heart’s pleasures and desires reminiscent of Russian literature and classical music”. The Secret Garden range by Creative Director Christopher Chong, comprises intricate feminine fragrances. Love Tuberose blends the warmth of gardenia, tuberose and jasmine in harmony with a gourmand inflexion of tender notes of vanilla and Chantilly cream to create dramatic and heavenly sweetness. The woody and musky base of cedarwood and sandalwood adds depth to the affectionate and wistful bouquet of aromas that recreate memories with its rich aura of feminine notes. Amouage’s iconic crystal bottle comes in a sparkling ivory hue with silver detailing, accentuated by a light rose Aurore Boreale Swarovski crystal on the lid. At Libertine Parfumerie, David Jones and other niche perfumeries in Australia and New Zealand. EdP 100ml, RRP $499.00.
BRAND NEWS
AMOUAGE SECRET GARDEN ADDITION
More from Hair Rituel by Sisley New luxury haircare brand Hair Rituel by Sisley Paris has two additions: a Volumizing Spray and Revitalizing Straightening Shampoo. The Volumizing Spray is a styling product that acts immediately on the visible portion of hair to give density and texture. Its lightweight formula lifts the hair from the root to give immediate and longlasting volume. Created with the texturizing and sheathing properties found in Boswellia gum together with rice bran proteins, the it helps separate the fibres and give hair a much-needed boost, effectively counteracting flat hair. RRP $120.00, 150ml. The Revitalizing Straightening Shampoo (pictured here) tames, controls and softens curly, thick and unruly hair with a dual action to give beautiful results. Acting from the root down, it kick-starts the cellular mechanisms of the hair bulb using a vitalizing fortifying complex of minerals and vitamins to give hair energy, shine and vitality. An ultra-straightening complex of three oils being meadowfoam seed, shea and moringa also nourishes the hair fibre by coating it in a sheathing, smoothing film to tame frizz and straighten hair. RRP $95.00, 200ml.
Vice Reversa Vice Reversa is a beauty range which harnesses potent antioxidants, anti-inflammatories and an exceptional delivery system to grant both quick and cumulative skin soothing, age-defying benefits. The Microneedling Plumping Patches and Pimple Patches offer a delivery system which penetrates the epidermis layer of the skin in the form of tiny needles with shafts 0.5mm in length. The coated needles dissolve upon penetration, delivering active ingredients directly into the skin using the transdermal drug delivery system. Vice Reversa brand was founded on the basis of traditional microneedling. Puncturing the dermis with microscopic needles triggers the production of new collagen and helps improve skin tone and texture, treat the appearance of ageing, scarring, stretch marks and pigmentation marks from acne and sun damage. Topical products applied directly after microneedling can be absorbed to a far deeper level in the skin, making them more effective. Vice Reversa utilises this principle in its micro-needling patches and work on the same premise but with active ingredients being delivered through dissolving needles.
Platinum Rare addition La Prairie Platinum Rare Cellular Life Lotion is the first step in the hauterejuvenation skincare ritual. This discreetly iridescent amethyst lotion glides on as a silky liquid to begin its transformative work. The delicate signature scent of the Platinum Rare Collection sets the tone for a restorative, rejuvenating experience, while the skin is left feeling revitalised, smooth and protected. Ready for the skincare ritual steps that follow. RRP $895.00, 115ml. On counter 27th January 2019.
Sisley Izia Moisturising Perfumed Body Lotion Sisley Paris Izia fragrance adds a Moisturising Perfumed Body Lotion. Created in 2017, Izia is a modern floral scent inspired by the discovery of a mysterious, surprising and charming rose. Paying a fragrant tribute to this unique rose, Izia is a sensual and sparkling fragrance with an enduring and modern trail. The heart of the fragrance is defined by the d’Ornano rose accord, enhanced with refreshing notes of pear, fresh petals of jasmine along with peony and lily of the valley. Green angelica adds a powdery nuance, while the woody warmth of cedar and amber offer a modern sensuality. The Izia Moisturising Perfumed Body Lotion leaves skin soft and instantly hydrated. The milky fluid texture is lightweight and melts into the skin leaving it velvety smooth and delicately scented with notes of Izia. RRP $135.00, 150ml. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |93
BRAND NEWS
ELLA BACHE BODY BEAUTIFUL Ella Baché has updated its Body Range to include classic bodycare products Floral Face & Body Cleansing Oil (500ml, $74.00), Gentle Enzyme Smoothing Body Exfoliant (200ml, $49.00) and Water Source Moisturising Body Cream (375ml, $99.00) with fresh new packaging in navy and white. It’s a 3-step Body Skin Solution. Cleansing with the fragrant floral body oil infuses the skin with jasmine, rose and patchouli essences, instantly dissolving surface impurities, while imparting a soothing protective veil on the skin and reinforcing the skin’s protective hydrolipidic film. The silky, smooth and gentle body exfoliant polishes and softens the skin to stimulate cellular renewal and leaves skin glowing. Then there’s the deliciously smooth body cream which drenches the skin in intense moisture and nourishment, leaving it supple and velvety-soft. Used over the entire body it protects from external dehydrators and restores moisture levels to even the driest skin. Available at Ella Baché David Jones nationally from January 24th, 2019.
Benefit’s Matte Woman – Cat Eye Benefit Cosmetics Roller Liner Precision Matte Liquid Liner offers precise definition with a natural-looking, matte finish. The waterproof, 24-hour longwear formula* glides on smoothly for a clean, controlled line. And it’s waterproof**. Available in Black and Brown. The promise: “Won’t fade, flake, bleed or smudge. Clean, controlled lines Super-smooth… won’t drag or jag!” RRP $38.00. Complementing this launch is Roller Eye Bright Pencil: this soft pink, waterproof*, 8-hour longwear* waterline eye pencil makes eyes look instantly brighter and bigger. RRP $38.00. Benefit suggests wearing Roller Liner with Roller Eye Bright Pencil, and the established Roller Lash and for a pretty, wide-eyed look. *instrumental test on 21 women; **instrumental test on 20 women
Avène’s super hydration Avène releases new and improved Hydrance Serum and Moisturiser with Cohederm complex. Backed by 20 years of dermatological expertise for sensitive skin, Eau Thermale Avène is reinventing its offer with more intense, immediate and long lasting hydration for sensitive skin, with the introduction of Avène’s signature Cohederm complex. Hydrance Intense Serum ($59.95, 30ml) and Hydrance Rich Hydrating Cream ($54.95, 40ml) promise 24 hours of hydration from the very first application, as shown in tests. Avène’s patented Cohederm complex contains a trio of lipids, which work to restore the skin’s natural hydration barrier, improve cohesion between the epidermal cells and refill the skin’s natural water reservoirs with a high concentration of Avène Thermal Spring Water (known for its soothing and anti-irritating properties). The formulation allows actives to be gradually released over time for long-lasting hydration. Available from 15th February 2019 at selected chemists nationwide.
beautyblender mist you! Known for its snazzy makeup sponges beautyblender‘s makeup expertise moves into setting makeup with its new Re-Dew. This do-it-all mist refreshes makeup and easily adds a boost of hydration. Created with a fine mist nozzle, it doesn’t disturb makeup, so can be used anytime, anywhere. The two-phase solution includes a super charged, enriched water containing antioxidants, white birch extract and hyaluronic acid to plump and hydrate, as well as a milky oil to nourish skin with silk proteins and probiotics. When mixed together, this super blend imparts mega moisture and radiance so skin and makeup never looks cakey. Re-Dew will be launching in Australia on 15th January 2019 alongside the Bounce Liquid Whip Long Wear Foundation, as well as two new beautyblender sponges: Electric Violet, and Electric Violet Swirl ($30.00 each). Price: $45.00. Availability: Sephora.
KIEHL’S LOVE OIL FOR LIPS Kiehl’s adds a new hydrating lip formula to join its respected lip care portfolio. With customers seeking a glossier look, Kiehl’s chemists have developed Love Oil for Lips, a nourishing lip oil that softens the lip area while leaving a natural-looking shine. This lightweight oil is formulated with a blend of Coconut and Moringa Oils, as well as anti-oxidant rich Acerola Cherry Extract. The formula provides the shine of a gloss with the benefits of an oil to boost moisture and leave lips feeling softer, smoother and restored. Formulated and tested to be suitable for dry, sensitive lips. Marking the 50th anniversary of the famous Kiehl’s Lip Balm #1, Love Oil for Lips is a unique addition to the brand’s popular lip care offerings. Available untinted and in four tinted shades, including Neon Pink, Botanical Blush, Apothecary Cherry and Midnight Orchid, the hydrating treatment replenishes and restores lips with a subtle shine. RRP $30.00. On counter - 4th February 2019.
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Dragon’s Blood, one of the most iconic brands from Skin Physics, has had a revamp… ’scuze the pun…and enters Priceline with its fresh face in January. It’s a fiery red packaging that stands out on shelf plus there’s three improved formulas. The hero product, is known as ‘liquid facelift’ – Facial Sculpting Gel (RRP $69.00). With all the benefits of visible plumping ingredients, the formula stays the same – it works! Ultra Plumping Night Cream (RRP $69.95) is now kinder on sensitive skin. It’s a potent plumper: hydrating, nourishing and firming over night for a fresh, more youthful face in the morning. Radiance Daily Moisturiser SPF15 (RRP 39.95) provides extra protection from infra-red radiation, blue light and pollution. The 3-in-1 Advanced Treatment Cleanser (RRP $19.95) now has an extra foaming action to more deeply purify the skin. Each is formulated with yummy ingredients and solid skincare technology and science. On counter in Priceline and Priceline Pharmacy from January.
BRAND NEWS
ReVAMP for Dragon’s Blood
That Harlotte glow With ‘must-have’ allure, professional makeup artist brand, Harlotte, launches highlighter that creates a sun-lit radiance for the skin in flattering rose-gold tones. For a beautiful, luminous glow, apply to the upper cheekbones, bridge of nose, Cupid’s bow and to the centre of the bottom lip. Dab along collarbone and shoulders for that red-carpet glowy glamour. Free of parabens, mineral oil and talc, it’s also animal friendly. Says Michelle Crofts, Founder – Harlotte: “As a working makeup artist brand, we could see a gap in the market for a beautiful warm glow used for both the face and body. Sun-lit radiance for the skin in luxurious rose-gold tones.” RRP $38.00, available through selected salons – store locator can be viewed on Harlotte’s website. It is also available to purchase online directly through the website www.harlotte.com.au.
SPF FOUNDATION – THE ELLA BACHÉ WAY Multi-tasking, everyday SPF foundation – what more do you want! Ella Baché has formulated a lightweight, medium coverage foundation enriched with skin caring, hydrating, anti-ageing ingredients and glow-up, light diffusing and reflecting particles. Available in four versatile shades (Cream Beige, Light Beige, Medium Beige + Dark Beige). Protection and radiance all in one: Ella Baché Suncover Great SPF50 Foundation, 30ml, $49.00 is available at DJs and Ella Baché salons nationally from January, 2019.
FOREO FOR EYES Tap away dark circles, puffiness and crow’s feet with FOREO IRIS. With a one-minute massage, using the ophthalmologist approved IRIS, a range of signs that show tiredness, ageing and dullness are minimised. There are two modes. Pure Mode to prevent signs of ageing before they begin and Spa Mode for more pronounced signs of ageing. Clinically tested to make these claims: 70% more effective at reducing dark circles, compared to applying serum with hands *; 3.5x more effective at reducing bags under eyes *; 43% more effective at reducing visible crow’s feet and fine lines.* Tapping motions and T-sonic pulsations increase circulation and product absorption for brighter, younger-looking eyes. FOREO IRIS Eye Massager RRP $179.00. Available from Sephora, David Jones, Adore Beauty, Myer (black only) and Hairhouse Warehouse (magenta only). * Source: Cosderma Clinical Test E15193 carried out by Cosderma Laboritories (France).
#ForeverGuilty Gucci’s #ForeverGuilty - Pour Homme and Pour Femme fragrances - presents the story of two individuals who live completely free from life’s expectations; their connection natural and at the same time crazy and eccentric. The campaign setting is the city of Los Angeles and the protagonists are two distinctive Los Angeles’ citizens. Academy award-winning actor and musician Jared Leto returns to the Gucci Guilty story, now joined by multi-platinum singer-songwriter Lana Del Rey. In the campaign, the singer is glamorous and ethereal, the perfect counterpart to Jared Leto’s freewheeling spirit. Gucci Guilty Pour Femme scent is reborn, an Oriental Floral that brings richness and nobility to the original eau de toilette. Superior floral notes and enhanced natural fragrances flourish into a strong and refined EdP. An Aromatic Fougère, Gucci Guilty Pour Homme opens with the piquant spice of Pink Pepper, at the heart, Orange Blossom Absolute, White Floral with honey tones of Neroli and French Lavender; Patchouli and Cedar Wood drydown. Gucci Guilty EdP Pour Femme 50ml $140.00, 100ml $185.00 and Body Lotion 100ml $60.00. Gucci Guilty EdT Pour Homme 50ml $110.00 and 90ml $140.00. Available from 27th January 2019 from David Jones and Myer stores nationally. ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019 |95
BRAND NEWS
NATIO’S SUMMER COLLECTION
Bring me sunshine - Daisy Daisy Marc Jacobs Sunshine editions bring four new scents splashed in vibrant yellow. The concept: to transport girls to a happy place where optimism overflows and the carefree spirit of daisy is celebrated. They are an uplifting reinterpretation of the classic daisy fragrances: daisy, daisy eau so fresh, daisy dream, and for the first time, daisy love. We all know the bottle…it’s now been reimagined with vivid hues of bright yellow; the iconic daisy caps are adorned with golden accents and a combination of opaque and translucent petals. Daisy Marc Jacobs sunshine edition EdT 50ml $89.00 - marigold is wrapped in the radiant warmth of white woods while white strawberry adds a juicy touch. Daisy Marc Jacobs eau so fresh sunshine edition EdT 75ml $99.00 luscious pear blends with mimosa and heliotrope florals exuding an airy, fruity freshness. Daisy dream Marc Jacobs sunshine edition EdT 50ml $89.00 - gold raspberries and orange blossoms shimmer at the top as solar musks round out the fragrance with its alluring aura. Daisy love Marc Jacobs sunshine edition EdT 50ml $109.00 - bergamot mingles with cashmere musk to create a sheer floral sweetness that is balanced with the sparkling rightness of citrus. The formulating fragrance oil house, Firmenich worked with Perfumer, Alberto Morillas. Available from 24 February 2019 at Myer and David Jones stores nationally.
MAX FACTOR LASH MATTERS Max Factor Volume Fusion Mascara is described as the brand’s first caring mascara. Long, strong and sexy lashes are the promise here. Formulated with good-for-you ingredients like Keratin and Biotin, this nourishing mascara provides care and volume in one. RRP 29.95. On counter Feb 1st.
Natio’s limited edition make-up collection celebrates sun-warmed, radiant beauty. “The Sun-kissed colour collection is a highperformance capsule of easy-to-use tools and flattering formulations that deliver long-wearing, natural-looking luminosity”, explains Natio National Retail Sales and Education Manager, Christina Schroder. “It’s a collection designed to emulate summer’s radiance, to enhance and illuminate the wearer’s natural beauty”. There are seven make-up essentials, providing a comprehensive line up for a naturally radiant look: Bronze Glow Perfecting Primer (RRP AUS $16.95). Radiant Under Eye Concealer (RRP AUS $17.95). Sheer Smoothie Jojoba & Shea Lip Balm (RRP AUS $12.95). Amplify & Separate Volumising Mascara (RRP AUS $16.95). Sun-kissed Glow Palette (RRP AUS $19.95). Makeup Setting Spray (RRP AUS $16.95). Every Eye Brush Set (RRP AUS $19.95). In keeping with Natio’s Natural Australian Beauty promise, all formulations are easy to apply and wear, and embrace the skin’s natural tones and textures. Plant extracts including Jojoba, Shea, Vitamin E, Chamomile and Green Tea offer natural nourishment and care. Not tested on animals. Available from Myer, David Jones and selected Pharmacies from 14th March 2019.
The Kiehl’s Glow After dedicated research, Kiehl’s chemists introduce a new 95% naturally-derived formula, Kiehl’s Glow Formula Skin Hydrator, demonstrated in a clinical study to visibly improve the natural glow of skin over time. The hydrator, formulated for all skin tones, instantly improves skin’s glow with illuminating minerals and visibly improves bare skin’s overall radiance over time while providing antioxidant protection. Infused with pomegranate extract, Kiehl’s ‘Glow Elixir’ provides instant radiance and fresh, lightweight 24-hour moisture. Kiehl’s Glow Formula Skin Hydrator: RRP $52.00. On counter 4th March 2018. Available from Kiehl’s Boutiques and David Jones.
A Twist on Miu Miu Miu Miu Twist fragrance is formulated with a collision of classic and unexpected ingredients that manages to simulate both enthusiasm and sophistication. The effect of Miu Miu Twist is the work of designer and creative mastermind Miuccia Prada, working with Perfumer, Daniela Andrier, to create the second hero formula for Miu Miu Parfums, following the spirit of the Miu Miu girl. It starts with an assertive sparkle of Vert de Bergamot and Apple Blossom that gives way to a full base of Cedar Wood and an exclusive new Accord: The Pink Amber, an invention of Daniela Andrier, layers in a woodiness reminiscent of burnt sugar cane cutting through crisp air. The campaign stars Elle Fanning, fresh from her appearance as a model in the couture brand’s FW18 runway show. Miu Miu Twist EdP 30ml $99.00, 50ml $145.00, 100ml $185.00, Body Lotion 200ml $65.00 and Shower Gel 200ml $55.00. Available 24th Feb at David Jones and rolling out to Myer on10th March 2019. 96| ESPRIT AUSTRALIA JANUARY/FEBRUARY/MARCH 2019
Australian brand DB Cosmetics, has added more shades to its best-selling Luminous Hydrating Foundation (RRP $19.99) and Longwear 24 Hour Foundation (RRP $16.99) collections. As with all DB Cosmetics products, the entire collection is Certified Cruelty-free and Certified Vegan. There are six news shades now available, meaning 12 shades in each collection. Each shade can be mixed together to create further tones and a customised shade. The creative team at DB says: “We’re all very excited to be an early-adopter, Australian pharmacy brand to add more levels/undertones into our shade range. DB Cosmetics is on a mission to #MAKEEVERYDAYBEAUTIFUL and this is just one more step towards our goal”.
The #1 Lip Balm Brand in Australia* Shout out to Australia’s most-loved lip balm brand, Blistex*. A stalwart in just about every Australian household, Blistex sales figures are in for the year: MAT 30-09-2018, ranking the brand No.1. It’s no surprise but worth a nod to its achievement. Blistex has been an icon of Australian lip care for over 30 years. What’s its secret? Simply…it works. Delivering effective moisturisation and protection for lips. From the trusty Lip Conditioner pot to moisturise, condition and protect to the Ultra Lip Balm with its broad spectrum SPF50+ sunscreen, there is a Blistex product to suit all. RRP: Lip Conditioner $4.95, Ultra Lip Balm SPF50+ RRP$3.95. Available from leading pharmacies and major grocery outlets in Australia. * IRI, share of Total Traditional, Australia Grocery Pharmacy, MAT 30-09-2018.
TIFFANY FOR MOTHER’S DAY For Mother’s Day 2019, Tiffany & Co. unveils Sheer, the new EdT and third addition to the house’s fragrance collection. Sheer is a bright and sparkling interpretation of the signature fragrance. Wrapped in notes of blackcurrant, vert de mandarine and ylang ylang, Tiffany Sheer beautifully blends with rose oil and finishes with an iris base – the hero ingredient featured in all Tiffany fragrances. Crafted by world-renowned Givaudan perfumer Daniela Andrier, the multifaceted structure is playful yet elegant. The aromatic equivalence of a diamond in its purest form, Tiffany Sheer is a subtle luxury for the skin. The glass flacon is reflective of the house’s most iconic diamond cuts with pure geometric lines. Finished with a brilliant, silver engraved collar, the colourless bottle mimics the luster of a Tiffany diamond. And it’s in the signature Tiffany Blue Box, an internationally recognised symbol of style and sophistication. Tiffany & Co. EdT Sheer 30ml, $99.00; 50ml $150.00; and 100ml $180.00. Available from 29th April 2019 from Myer and David Jones stores nationally.
Bourjois Rouge Fabuleux lipstick
BRAND NEWS
More Foundations at DB Cosmetics
JURLIQUE’S LIMITED EDITION DUO Jurlique launches two Limited Editions Activating Water Essence (150ml, $73.00) and Rose Body Oil (100ml, $59.00) – in time for Chinese New Year. Packaging for both features lucky Rose and Peony flowers. Rose Body Oil is a silky smooth balancing body oil to nurture the skin, with an aroma that soothes the senses – it makes you feel indulged. Blended with hints of red Rose extract, along with Jurlique Farm-grown Rosemary extract, it works to invigorate and rebalance the skin’s natural oils. Calming and hydrating Chamomile and Lavender extracts promote a feeling of deep relaxation, white Safflower, Macadamia and Jojoba Oils soften the skin. Activating Water Essence is highly concentrated. Naturally it is formulated with the Jurlique ‘elixir’ made with pure botanicals grown in the South Australian Hills (ie: the Farm). Hero ingredient, Marshmallow Root extract, deeply hydrates skin while improving its ability to retain moisture. A home grown blend of botanicals work to soothe, and Peach Leaf extract revitalises skin. It’s a luxurious and powerful blend of botanicals that activate the skin’s hydration to enhance the performance of serum and moisturiser. In trials, 88% of women said that their skin felt continuously hydrated.* While some 92% of women said their skin felt softer and smoother.* And, 90% of women said their skin visibly looked and felt healthier.* *Based on a clinical survey of 52 women aged 25 to 50 who used Activating Water Essence daily for 14 days. On counter January 7th, 2019.
A lippie with fabulous colour, fabulous comfort, fabulous wear? Introducing Rouge Fabuleux by Bourjois. A high concentration of saturated pigments means Rouge Fabuleux offers intense, radiant colour throughout its range of 16 shades, which range from beige and brown, through pink nude and bright pink, to red and purple. Highlights are: Abracadabeige! (01), a barely-there beige; Sleepink Beauty (06), an everyday pink; Once upon a pink (08), a raspberry; Cindered-lla (011), a classic wicked-queen red; and Plum plum pidou (15), deep purple. The formula is infused with Marula oil to moisturise and condition lips. On the lips it has a satin-look, moist, creamy comfort with an almost weightless sensation; and 10-hour wear. Sleek black packaging and a precision-styled bullet, RRP $24.00. On-counter March. Available exclusively to Priceline.
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BRAND NEWS
ARDELL LASH NEWS Ardell Professional Lashes introduce Remy Lashes. Key to this news is that Remy hair has a hair-industry ‘gold standard’ reputation. It is premium grade human hair with beautiful qualities such as uni-lateral cuticle direction, which means the hair follicles all go in one single direction. The new Remy Lashes with Invisiband come in three gorgeous designs in medium to full volume. Another special feature is that they have Keratin Infused Tapered Tips – inspired by the salon ‘Keratin Lift’ process. Lashes are infused with keratin to hold the curl longer and create a softer fibre. RRP $12.99. Also new, DUO 2-in-1 Brush On Strip Lash Adhesive in now available in a dual-ended brush. One end is Dark Tone and the other is Clear (goes on white and dries clear). Offering strong and long-lasting wear. RRP $12.99. On counter in March at Priceline, pharmacies and specialty stores nationwide.
Bondi Sands Body Body by Bondi Sands launches in February 2019 - an extension to the leading tanning brand. Developed with the mindset of ‘the perfect tan’, the formulators understand that great tanning starts with proper prep and maintenance. The Body Moisturiser (500ml), Body Wash (500ml) & Hand Wash (300ml) and Body Scrub (250g) collection all work in conjunction with the self-tanning range. Body Moisturiser hydrates skin with vitamin E to prolong the tan. Body Wash & Hand Wash are also both enriched with vitamin E, plus panthenol. Body Scrub is created with Australian sand, natural walnut husks and sea salt for gentle exfoliation. All are scented with toasted coconut. On counter in February. Availability: Priceline and pharmacies nationwide.
Chanel’s Rouge Allure adds another red According to legend, couturier extraordinaire Gabrielle Chanel believed in luck. Her private world was filled with talismans, which served both as good-luck charms and sources of inspiration and she believed in numbers that marked important moments of her life. Drawn to digits, the launches continue to be named with numbers. Today we have Rouge Allure Lipstick N°8 Limited Edition. It’s an intensely luminous lipstick in a powerful satiny red shade infused with gold sparkles. Promised to deliver perfect wear from the first stroke, combined with a sensorial ultra-fine, melt-away texture akin to a second-skin, the result is a deep, radiant and satiny lip makeup. The in-use pleasure begins with the packaging: the iconic Rouge Allure click case - a limited edition collectable red case. Ingredients: a blend of green tea, sweet almond oil and an adherent ester for long wear and optimal protection of colours. Sweet almond oil, sappan wood and green tea are included for smoothed, moisturised and protected lips. RRP $55.00. Available from 6th January 2019.
Chloe Nomade EdT Chloe Nomade perfume was launched in 2018 as a new pillar fragrance, in EdP. The floral chypre is now available as an EdT, from March 2019. It represents the bold adventurous side of the Chloe woman. On counter 31st March. Chloe Nomade EdT 50ml $115.00.
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Bobbi Brown Lunar New Year collection Bobbi Brown welcomes prosperous days ahead with bold colours and finishes as the brand introduces the Lunar New Year Lucky In Luxe Collection. Limited edition red deco Luxe Lip Color, $56.00 delivers intense, rich colour payoff in eight limited edition shades. It’s housed in Bobbi Brown’s chic crest-embossed gold tube with limited-edition red deco - the ultimate feeling of pure luxury and the perfect dose of glamour. Limited edition Crystal Drama Eye Palette, $125.00 exudes luxury and glamour, too. The palette features an assortment of shades inspired by the energy-enhancing powers of amethyst, rose quartz, citrine and moonstone. Available in Myer and David Jones from January 13th 2019.
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For each Strawberry lip balm sold $1 per pack will be donated to The Wheen Bee Foundation See Burt’s Bees LIMITED EDITION Strawberry packs for details