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KAT VON D
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COSMETICS
SELLS TO KENDO
If you’ve heard rumours about Kat Von D having recently sold her makeup brand to a bigger company, they are 100 per cent right. The famed tattoo artist, personality and makeup entrepreneur has finally decided to call it quits, having recently sold all her shares to Kendo: a company she has already been partnering with for over a decade. The new brand is called KVD Vegan Beauty and it will continue to endorse the standard the former brand has upheld for so long. COMPILED BY MARISA CUTILLAS
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s a makeup lover you will know that Kat Von D made a big difference to the makeup industry in three ways: through innovative/Gothic-styled packaging, unique/intense products and hues, and quality – plenty of it. I don’t hit pan with a lot of products but I have done so with so
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many of Kat Von D’s makeup – from the magnificent Shade + Light Contour Face palette to the Lolita Por Vida Palette (such a great, wearable eyeshadow palette). Of course, many bottles of her Lock It foundation have made their way to my makeup bag. Kat will be missed!
