Natasha Denona

THE ARTISTRY OF MAKEUP WITH

NATASHA DENONA

When it comes to high-end, Big Four fashion week makeup looks and cutting-edge colour palettes, Natasha Denona is one of a handful of ‘greats’ who are continually breaking new ground. This brand is the eponymous brainchild of an award-winning artist who has been working in beauty for over 20 years. Natasha, who hails from Croatia, draws from her experience and dabbles in experimentation to create unique formulae that have gained the brand cult status the

world over. WORDS MARISA CUTILLAS

FASHIONABLE BEGINNINGS

Natasha first came across the fascinating world of makeup as a teen, when she began working as a model. She had a passion for learning and her university was the backstage of fashion shows and shoots, where she grasped how colour, texture, and lighting interact with skin and with the angles of the human face. It was not until she became a mother, however, that she made the switch to makeup artistry as a profession. She built up an impressive list of clientele that included many top models. Her revolutionary style and bold colour choices captured the attention of leading fashion photographers and over the following 10 years, she produced a succession of luxury fashion campaigns and magazine covers. One of her earliest muses was Israeli model Bar Refaeli, whose natural beauty was the perfect canvas for Natasha’s earthy, nude looks.

LAUNCHING A CUTTING-EDGE BRAND

It is only logical that, after working so many years with top makeup brands, Natasha should decide to start a brand of her own. Her mother was a chemist so Natasha naturally took to the lab environment and created her first products – high-end eyeshadow palettes that rose like Champagne

bubbles to the top of prestigious lists like Allure’s Best of Beauty. What marks Natasha Denona palettes as special are two main characteristics: their rich pigments and their blendability. With a couple of brushes and the right blending techniques, everyday makeup lovers can create smooth, airbrushed looks that are usually found on the covers of glossy magazines.

A PASSION FOR EDUCATION

Today, in addition to heading a makeup line that comprises a wide range of products, Natasha is passionate about education. She regularly appears at beauty-based events and gives masterclasses to an ever-growing student base. She is also active on social media, offering fans tips and tricks that enable artists and everyday makeup lovers to create natural and dramatic looks.

A BRAND IN GROWTH

Although Natasha Denona is best known for her eyeshadow palettes, she has a full range of merchandise that includes base products, lipsticks, cheek products, and accessories (such as sponges, brushes, puffs, mixing palettes, and eyelashes). She regularly launches collections comprising products from different categories. For instance, her Holiday collection includes the Mini Metropolis Christmas Kit (containing a mini eyeshadow palette and eyeshadow brush) and Baby Glam (a simple, threetoned eyeshadow palette comprising nude shades). Also popular at this time of year is her Smoke In Vision line, featuring a must-have smoky eye palette called Mini Xenon that includes shades ranging from skin to pure black, as well as liquid and cream liners and brushes. A super elegant collection that can be worn year-round is Bronze, which features a 15-shade eyeshadow palette, the Bronze Cheek Face Glow Palette, and lip glosses and balms.

TOP LOOKS

The best way to get an idea of how to use Natasha Denona’s palettes is to check out her looks on the brand’s website and social media channels. You will soon see that her work varies immensely and ranges from very soft, nude looks à la Kim K, right through to ultra-colourful creations comprising shades like turquoise combined with rich, glittery gold. The brand’s large-sized palettes encourage you to play around with colour, creating warm, cool, and fantasy looks that will stay sleek and smooth even after a night on the town.

CRUELTY-FREE

Natasha Denona is a 100 per cent cruelty-free brand. Although it is not vegan, its products contain a high percentage of plant-based products. ›

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BEST-SELLERS

IF YOU ARE NEW TO THE NATASHA DENONA BRAND, CHECK OUT THE FOLLOWING TOP-SELLING ITEMS.

1 – BIBA PALETTE

The ultimate palette for everyday nude looks with a touch of shimmer.

2 – SCULPT & GLOW PALETTE

A palette for contouring, highlighting, and strobing.

3 – BRONZE EYESHADOW PALETTE

A warm palette that is ideal for creating a sun-kissed look.

4 – HIGHLIGHTING BLUSH – BLOOM

A blusher with an appealing shimmer.

5 – SUNRISE PALETTE

Featuring a range of ochre, burgundy, orange, and metallic shades.

6 – MINI LOVE PALETTE

Give in to fun fuchsia, violet, burgundy, and red shades.

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