back to CONTENTS When it comes to high-end, Big Four fashion week makeup looks and cutting-edge colour palettes, Natasha Denona is one of a handful of ‘greats’ who are continually breaking new ground. This brand is the eponymous brainchild of an award-winning artist who has been working in beauty for over 20 years. Natasha, who hails from Croatia, draws from her experience and dabbles in experimentation to create unique formulae that have gained the brand cult status the world over. WORDS MARISA CUTILLAS
DENONA
NATASHA
THE ARTISTRY OF MAKEUP WITH
n SPA beauty buys
128 / JANUARY 2022 ESSENTIAL MAGAZINE
FASHIONABLE BEGINNINGS Natasha first came across the fascinating world of makeup as a teen, when she began working as a model. She had a passion for learning and her university was the backstage of fashion shows and shoots, where she grasped how colour, texture, and lighting interact with skin and with the angles of the human face. It was not until she became a mother, however, that she made the
switch to makeup artistry as a profession. She built up an impressive list of clientele that included many top models. Her revolutionary style and bold colour choices captured the attention of leading fashion photographers and over the following 10 years, she produced a succession of luxury fashion campaigns and magazine covers. One of her earliest muses was Israeli model Bar Refaeli, whose natural beauty was the perfect canvas for Natasha’s earthy, nude looks.
LAUNCHING A CUTTING-EDGE BRAND It is only logical that, after working so many years with top makeup brands, Natasha should decide to start a brand of her own. Her mother was a chemist so Natasha naturally took to the lab environment and created her first products – high-end eyeshadow palettes that rose like Champagne
