GR604 Student Project (Gold's Gym) — Visual Development Guide

VISUAL DEVELOPMENT GUIDE

GOLD'S GYM

BRAND MISSION

Our mission is to expand people's potential in order to inspire them to achieve their life ambitions.

KEYWORDS

Ambition / Willpower / Self-discipline

VISUAL DEVELOPMENT GUIDE

Rebranding

Gold's Gym

Rebranding is a marketing strategy in which a new name, term, symbol, design, concept, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

TABLE OF CONTENTS

NEW IDENTITY INTRODUCTION

—New Gold's Gym

Our mission is to expand people's potential in order to inspire them to achieve their life ambitions.

REBRANDING OBJECTIVE

The new Gold’s Gym will support users’ ambitions. It strengthens people, both in terms of mental willpower and physical body potential. It provides users with discovery potential, enhancement, and life transformation. The brand provides a professional and competitive environment for progress, and users increase their confidence and ultimately achieve better physical and psychological success.

ROUND 1 SKETCHES

Keywords & Key Phrases

Ambition — people's dreams and goals and give them direction and power

Motivation — Strive to break through your own willpower

Self-discipline — control, being patient, and enhancing limits

ROUND 1 SKETCHES

SYMBOLIC MARKS

In round one there are three Key Phrases to be used to guide the visual development. And generate sketches in 3 divergent directions: 100 rough sketches per camp (300 total) + 10 refined sketches per camp (30 total) Simplify these into three: [a] symbolic marks, [b] graphic marks, and [c] wordmarks.

ROUND 1 SKETCHES

GRAPHIC MARKS

ROUND 1 SKETCHES

WORD MARKS

ROUND 2 DEVELOPMENT

ROUND 2 SKETCHES

In the first round of sketches, generated three phrases based on the new keywords, Ambition, Motivation, and Self-discipline. These key phrases are used to guide the new brand's visual direction and sketch ideas. These three key phrases generated a lot of diverse visual identity inspirations. After that, collect the best sketch ideas and narrow them down into three camps. In the second round of sketches, choose the strongest direction and continue to explore it. Refine and optimize sketches step by step and gradually produce the best visual identity solution.

DIGITAL SKETCHES

Achieving ambition is the goal, and self-discipline is the way. Therefore, merge these two camps to symbolize the brand soul and explore further. In the R2 sketch section, absorbing experience in the first round of sketches. So continuing to explore fire, beasts, stairs, lightning and explosions, and wordmarks, which to express with more modern and rigid bold and punchy geometry.

CHAPTER 4

ROUND 3 DEVELOPMENT

ROUND 3 SKETCHES

Deliver 3 solid, refined computer-generated comps (R3) in one camp in both B+W and in color — in symbol (+ type), graphic (+type), or type-only solutions. Ensure also show the process (sketches) that get to these refined ideas. To get to 3 refined computer comps, have to do dozens of hand sketches first — then dozens of computer refinements.

ROUND 3 REFINE SKETCHES

GRAPHIC (+TYPE)

A lightning bolt graphic combined with the letter G, the sharp geometry to be more impactful.

SYMBOL (+ TYPE)

The upward arrow symbol symbolizes goals and ambition for positive progress, and the arrow symbol to morph into the shape of an abstract G letter.

WORDMARK

Slanted the wordmark, placed in the middle of the lightning bolt graphic, and overlaid it.

DIGITAL SKETCHES 01

DIGITAL SKETCHES 02

DIGITAL SKETCHES 03

FINAL LOGO DESIGN

FINAL CHOICE

The new logo conceptually and visually expresses the soul and mission of the brand— expand people's potential in order to inspire them to achieve their life ambitions. The new logo stands for ambition, motivation, and breaking through. The shape of the new logo consists of the lightning with the letter G. The new look is composed of a combination of a symbolic mark and a wordmark.

SYMBOL MARK WORDMARK

PMS 165 Orange #eb6100 CMYK: 9,75,99,0 RGB: 235,97,0

PMS 000C White #ffffff CMYK: 0,0,0,0 RGB: 255,255,255

PMS Black 6 C Black #000000 CMYK: 0,0,0,100 RGB: 0,0,0

SIMILAR LOGOS

Garant

Lightning-shaped sharp corners replace the strokes of the letter G

Gefen

Orange and red lines make up the shape of a rounded quad with their negative space combined into the abstract shape of the letter G.

Gemini Film

The five-pointed star graphic in the shape of a line is covered by the brand Wordmark, which makes the brand name and the graphic merge into one.

GOL GTI

The brand letters are bold and oblique deformation, which is more dynamic.

The tops of the letters G and T are connected, and the letters of the overall logo have small gaps and a sense of weight.

Gale Group

The initials of the brand are two Gs, so the Logo uses a repeated design, semi-circular arc lines and circular graphics to form the concept of G.

Gamers Uniform

The brand letters are bold and oblique, and a border concept is added to the left and right corners. The two words of the brand wordmark are also designed with different weights to increase the contrast.

Garrity

A dynamic shape is designed under the letter A to connect to the end of the brand name.

Gateway Safety

Symmetrical arcs of red and blue combine to form the concept of the letter G.

Gatorade

A massive gray “G” is the main element of the visual identity. In the middle of the huge letter, there is a yellow lighting bolt with a doubly red and black outline.

Genius Media

The oval surrounding arrows cleverly form the letter G

Genta Que Trabaja y Logra en Grande

The logo shape is a seemingly standard G letter, but it is distinguished by red and green, and the concept of arrows can be easily seen.

Geosat Communications

The negative space in the black oval is a distinct G letter while also acting like a door leading to a crooked road.

Gigamon

The interconnected arc-shaped graphics convey the concept of network company messaging. The contrasting colors of blue and orange are vibrant and modern. At the same time, it is also very clever to form the letter G.

Gillette

The black box background and the white oval are combined, and the three horizontal lines symbolizing the blade cleverly form the concept of the letter G. At the same time, the three horizontal lines also have the feeling of an arrow.

Glasseria

A line of arrows wrapping upwards, while contrasting with a green background, can be seen as a slanted G letter.

Glass Recycles

The logo looks both like the usual circular logo and has the abstract shape of the letter G.

Nike saquon barkley collection

The letters S and B are cleverly designed in a lightning bolt shape.

Glaverbel

Created the look of a 3D G letter and arrow with flat graphics.

Opel

The shape of the lightning bolt is compressed and deformed flat in the middle of the circle.

Tampa Bay Lightning

The logo consists of an outlined circle with an oversized blue lighting bolt on it. The clean lines and sharp angles of the image, balanced by a smooth framing, evoke a sense of progressiveness and energy.

VISUAL GUIDE INSPIRATION

INSPIRATION ANALYSIS

New Identity Introduction

Sumo Logic does a good job of introducing its identity. Clear and intuitive typography introduces "Who We Are", an organized description of Context, Pov, Different and Mission, etc., and a good demonstration of Brand Framework.

Visual research is important for the establishment and development of a brand. When building a visual identity system for a brand, a visual guide is essential to better communicate the brand's visual structure and standards to others. This section will research and analyze some examples of visual standards and draw inspiration from them. Researching good visual standard examples will build a more rigorous and powerful visual guide.

Logo Anatomy

Nexstar shows the correct usage of the star with the wordmark to ensure consistent usage. Use the electronic artwork provided with these guidelines whenever possible. It will help save time as well as the hassle of recreating the signature for every layout. The detailed modular system and explanation of elements help align the user on its relevance. Showing a clear space ensures that the type will not be overcrowded or superseded.

Type Specs

It is very important to the corporate font family and its use in headlines, subheads, text, product names, and numbers. And typography is crucial to the design system; consistency should always be the goal. It allows our audience to find recognition and familiarity in our message and it creates a distinct style.

Main ID colors (logo colors)

Visual research is important for the establishment and development of a brand. When building a visual identity system for a brand, a visual guide is essential to better communicate the brand's visual structure and standards to others. This section will research and analyze some examples of vi

Logo Don’ts

Proper use of emblems protects Cadence's identity. Cadence shows some of the ways some flags can be used incorrectly. Logos do not exist in isolation. Always consider its background in the design. and follow the specifications in these guidelines.

Alternate versions of the logo

FedEx shows the logo version in many ways, it displays the logo in different colors and backgrounds. The colors specified for each operating company can be used as backgrounds for one-color, black, and reverse signatures.

Icon System

A product icon is a visual representation of a product or product family that may appear in a user interface, desktop or mobile environment, online, or print. Utilizing a single iconographic system for all Symantec products helps customers immediately associate all Symantec products with the Symantec brand while also conveying a product’s function.

Applications

Nueva School has a good example of their Applications. They detailed the Nueva Journal covers, Banners, Sweatshirts, Notebooks, Backpacks/buttons, Stationery, and website. audience can feel the extensibility and applicability of the corporate image.