VISUAL STANDARDS GUIDE
1
GOLD'S GYM
BRAND MISSION
Our mission is to expand people's potential in order to inspire them to achieve their life ambitions.
KEYWORDS
Ambition / Willpower / Self-discipline
YIXIN(ESSIE) ZENG #05122562
VISUAL STANDARDS GUIDE
Rebranding
Gold's Gym
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
01 - New Identity Introduction 02 - Visual Standards Guide New Logo Clear space Logo Components Size Chart Logo Don’ts Typography Stationary 03 - Brand Future Prospect
TABLE OF CONTENTS
NEW IDENTITY INTRODUCTION
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CHAPTER 1
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—New Gold's Gym
Our mission is to expand people's potential in order to inspire them to achieve their life ambitions.
REBRANDING OBJECTIVE
The new Gold’s Gym will support users’ ambitions. It strengthens people, both in terms of mental willpower and physical body potential. It provides users with discovery potential, enhancement, and life transformation. The brand provides a professional and competitive environment for progress, and users increase their confidence and ultimately achieve better physical and psychological success.
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VISUAL STANDARDS GUIDE
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CHAPTER 2
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NEW LOGO
The new logo conceptually and visually expresses the soul and mission of the brand— expand people's potential in order to inspire them to achieve their life ambitions. Our new logo stands for ambition, motivation, and breaking through. The shape of our new logo consists of the lightning with the letter G. The new look is composed of a combination of a symbolic mark and a wordmark.
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21 Gold's G
+
CLEAR SPACE
This diagram shows the breakdown of the logo into parts. The diagrams on the opposite page show the clear space requirements around the perimeter of the brand signature. No other objects or text should impede upon the clear space around the brand signature.
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X X X X X X X X
X
X
LOGO COMPONENTS
The new logo conceptually and visually expresses the soul and mission of the brand— expand people's potential in order to inspire them to achieve their life ambitions. Our new logo stands for ambition, motivation, and breaking through. The shape of our new logo consists of the lightning with the letter G. The new look is composed of a combination of a symbolic mark and a wordmark.
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SIGNATURE
SYMBOL
MARK WORDMARK
PMS 165
Orange #eb6100
CMYK: 9,75,99,0 RGB: 235,97,0
PMS 000C
White #ffffff
CMYK: 0,0,0,0 RGB: 255,255,255
PMS Black 6 C
Black #000000
CMYK: 0,0,0,100 RGB: 0,0,0
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1 inches (in width)
1/2 inches (in width)
1/4 inches (in width)
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LOGO VERSION: Vertical Signature SIZE CHART
27 Wordmark Signature Horizontal Signature Icon Signature
LOGO DON’TS
Maintaining logo consistency is key in the branding of Gold's. In order to maintain brand standards the logo must not be used in the following ways.
Do not distort, stretch, or warp the signature.
Do not use projection
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Do not change location Do not rotation logo Do not use non-standard colors Do not use stroke.
TYPOGRAPHY
The following fonts are used throughout all print and media materials. Do not use any other fonts when preparing materials for Gold's brand.
Aa
Akzidenz-Grotesk Next Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz `1234567890-=,./;'[] ~!@#$%^&*()_+<>?:"{}
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31 Aa Akzidenz-Grotesk Next Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz `1234567890-=,./;'[] ~!@#$%^&*()_+<>?:"{} AA Transformers Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz `1234567890-=,./;'[] ~!@#$%^&*()_+<>?:"{}
BRAND FUTURE PROSPECT
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CHAPTER 3
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THE CHART
Products Environments
[PR - 01] Gold's Plan
[PR - 02] Monitoring Ring
[EX - 01] Self-discipline training Experiences
[EX - 02] Gold's Social Forum
[EX - 03] Gold's Adventure
[EX - 04] Gold's Obstacle Course
[EN - 01] Summer Camp
[EN - 02] Gold's Training Week
Services
[SE - 01] Gold's Programs
[SE - 02] Gold's Coach
Education
[ED - 01] Competition Awards
[ED- 02] Gold's Rehabilitation
Events
[EV - 01] Competitive variety show
[EV - 02] Gold's Game
[EV - 03] Gold's Marathon
Co-Brandings
[CO - 01] Netflix
[CO - 02] Apple
[CO - 03] Gatorade
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37 PR-01 SE-01 EN-01 EX-01 ED-01 EV-01 MOTIVATION AMBITION BREAKING THROUGH EV-02 CO-01 PR-02 EN-02 EX-02 SE-02 EV-03 EX-04 EX-03 ED-02 CO-02 CO-03
BRAND EXPANSION
PR-01
Gold's Plan App
Gold's Plan App encourages users to take immediate action according to the plan.
Description
The user can establish a big goal in the mobile application, and the system will guide the user to refine it into small goals, list all the things to be done to achieve the goal, and organize the list to make it an implementable plan. The app will ask users to do something that gets closer to their goals every day.
Mission-focus Gold's Plan App reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing them with a plan that allows them to better utilize planning and execution.
Differentiators
Gold's Plan App is not a simple goal-tracking app, it will achieve the most reasonable segmentation and execution plan of your goals based on big data analysis, and urge and motivate users.
Similar to ClickUp, Strides, Weekdone, Clockify, Coach.me
Links to Gold's Programs
PR-02
Gold's Monitoring Ring
Gold's Monitoring Ring is a body data monitoring product for users.
Description
The product uses optical heart rate monitoring to collect basic data about the user's body, activity, and sleep. Users can accurately transfer basic exercise, biological and medical information to a database. The device can also help diagnose, screen and monitor psychological disorders such as depression. It also provides a data guide that allows users to better understand, control and adjust their physical condition.
Mission-focus
Gold's Monitoring Ring reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by collecting, monitoring, and diagnosing user body data on a professional and scientific basis.
Differentiators
Gold's Monitoring Ring has stronger connectivity with other Gold's plans and projects. User data will be linked to Gold's project to provide users with more targeted analysis.
Similar to Apple Watch, Oura
Links to Gold's Plan App
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Mission-focus Guide
[A - Brand deliverable] reinforces our mission of [B - Brand mission]by [C - What A does].
SE-01
Gold's Programs
Gold’s Programs will help users achieve a better body and a more active life.
Description
Gold's will provide users with programs will involve psychological guidance, physical fitness plans, life planning, healthcare, nutritional meals, data monitoring, etc. Gold's will consider users' fitness goals and create a balanced routine, start low and progress slowly into activity. Build the daily routine.
Mission-focus Gold’s Programs reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by scientific physical training and professional psychology courses.
Differentiators
Unlike general gym programs, Gold's Programs will also help cultivate users' mental health, ensuring that their healthy minds and body remain in a positive state.
Similar to Peloton Digital, Jefit, The Sculpt Society, Glo
Links to Gold's Plan App
SE-02
Gold's Coach
Gold's Coach is a coaching service provided by Gold's for its users.
Description
Gold's Coach will help users achieve a better body and a more active life attitude. It will involve a physical fitness program, nutritional meals, some psychological coaching, etc. Coach and users will establish a close relationship to provide professional and personalized solutions and help support.
Mission-focus Gold's Coach reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing professional and more personal help and support.
Differentiators
Unlike other fitness trainers, Gold's Coach provides users with more personalized assistance and comprehensive support.
Similar to 24-Hour Fitness, Anytime Fitness. LA Fitness.
Links to Gold's Plan App Gold's Programs
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Gold's Summer Camp
Gold's Summer Camp provides training to groups of teenagers who love sports.
Description
This is an overnight campGold's provides a professional and competitive sports environment for progress and helps these teenagers achieve better physical and psychological success. It not only includes general sports training but also develops the ability to teamwork in activities.
Mission-focus Gold's Summer Camp reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing a professional training environment for teenagers' physical fitness and teamwork progress.
Differentiators
Gold's Summer Camp is more aimed at teens with athletic goals.
Similar to Camp Cobbosse, Greenwoods, Camp Mah-KeeNac, Camp Winadu
Links to Gold's Programs
EN-02
EN-01 Gold's Training Week
Gold's will organize One-week closed the public all-round training program.
Description
The target audience of Gold's Week is young people who want to see training results in the short term. In this one-week program, Gold's provides a professional, strong, and strict training plan including physical training for users, a disciplined schedule, and a dietary plan.
Mission-focus Gold's Training Week reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing a strong training plan for users' physical progress.
Differentiators
Different from the One Week Trial Gym offered by ordinary, Gold's Training Week will provide more intensive professional courses and training arrangements.
Similar to National fitness day, Live Fit Gym
Links to Gold's Programs
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EX-01
Gold's Discipline
Gold's will provide the experience of Selfdiscipline training.
Description
This is a service that includes courses, experiences, and feedback. Gold's staff will help users know where they are struggling, help users know how to measure progress, visualize and quantify goals and results, and help users practice, fail and start over. It can effectively help users develop self-discipline.
Mission-focus Gold's Discipline reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by giving them an experience that teaches them the tools required to gain and maintain a sense of selfdiscipline.
Differentiators
Gold's Discipline is different from courses on the market, it not only teaches self-discipline methods, but also the staff will help users to find and solve problems.
Similar to Udemy Business, Alison, Brian Tracy
Links to Gold's Programs
EX-02
Gold's Social Forum
Online social platform and onsite communication activity for Gold's users.
Description Users share experiences, communicate progress and difficulties, and inspire each other in Gold's Social Forum. Gold's will also organize some professional sharing sessions and communication activities. Invite some guest celebrities or fitness influencers to share experience for Gold's users.
Mission-focus Gold's Social Forum reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing building a social platform to help users communicate with each other, share experiences and make progress together.
Differentiators
Different from the fitness forums on the market, Gold's Social Forum has more privacy and pertinence of members and is also the link of Gold's whole industry chain services.
Similar to Fitness Forum, bodybuilding.com
Links to Gold's Programs
Gold's Discipline Gold's Summer Camp Gold's Week
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EX-03
Gold's Adventure
A series of outdoor adventure activities for Gold's users.
Description Activities include backpacking, canoeing, canyoning, caving, climbing, hiking, hill walking, hunting, kayaking, and rafting. Gold's will provide pre-teaching, and training, so that users have sufficient preparation and knowledge to experience adventure sports, but also There will be equipment support for users.
Mission-focus Gold's Adventure reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by encouraging and helping people do outdoor adventure sports.
Differentiators
Gold's Adventure will provide users with great opportunities such as hiking, extreme sports, and creative ways to see some of the most beautiful scenery on the planet.
Similar to Patagonia, Marmot, Columbia
Links to Gold's Certificate
EX-04
Gold's Obstacle Course
Gold's provides a series of challenging physical obstacles activities and courses for users.
Description Gold's Obstacle Course is a series of challenging physical obstacles an individual, team, or animal must navigate, usually while being timed. Gold's Obstacle Course can include running, climbing, jumping, crawling, swimming, and balancing elements with the aim of testing speed, endurance, and agility. Sometimes a course involves mental tests.
Mission-focus Gold's Obstacle Course reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing exercising users' motor skills.
Differentiators
Gold's Obstacle Course offers special obstacle programs for Gold's users
Similar to OBCA Ropes Course, Rugged Maniac Obstacle Course Race
Links to Gold's Certificate
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Gold's Certificate
Users will have the opportunity to receive a Gold‘s certificate to prove their training results.
Description
Gold's Certificate is proof that users have excellent self-discipline ability or high willpower quality. After completing Gold's exclusive courses or professional challenges, users will have the opportunity to obtain the Gold's Certificate. It includes plenty of study hours and training as well as appropriate certification exams. This ensures that individuals have the knowledge they need to perform at your gym and really help others improve their health and fitness.
Mission-focus Gold's Certificate reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing highquality courses that exercise the user's mind and body.
Differentiators
The gold medal certificate is different from the ordinary fitness certificate, and it is also proof of the excellent will quality.
Similar to NASM, ACE certified, K11 Certified
Links to Gold's Programs
ED-02
ED-01 Gold's Rehabilitation
Gold's Rehabilitation is care that can help users get back, keep, or improve abilities that they need for daily life.
Description
These abilities may be physical, mental, and/or cognitive (thinking and learning). Users may have lost them because of a disease or injury, or as a side effect of medical treatment. Gold's Rehabilitation includes not only physical rehabilitation but also psychological and vocational assistance. Each form of rehabilitation serves a unique purpose in helping a person reach full recovery, but all share the ultimate goal of helping the patient return to a healthy and active lifestyle.
Mission-focus Gold's Rehabilitation reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by getting back, keeping, or improving abilities that users need for daily life.
Differentiators
Gold's Rehabilitation has some unique approach to helping a person reach full recovery, and will incorporate elements from Gold's other service systems.
Similar to Blessings Rehabilitation, A Better Today
Links to Gold's Programs Gold's Coach
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EV-01
Gold's Competitive
Gold's will shoots Competitive variety shows.
Description
The protagonists in Gold's Competitive variety shows are ordinary people from all walks of life with their own ambitions. They will set their own goals in the first episode of the show, and announce the results of their goal achievement in the last episode of the show. In this process, Gold's will help and support them. The audience can observe their progress in achieving their goals in the show.
Mission-focus Gold's Competitive variety show reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing a demonstration of brand services and the process by which users achieve their goals.
Differentiators
Different from ordinary sports Competitive variety shows, the protagonists are ordinary people from all walks of life with their own ambitions.
Similar to The Contendor, Shaq Vs., The Ultimate Fighter
Links to Gold's Certificate
EV-02
Gold's Game
Gold's Game is a physical fitness and willpower game with 100 participants.
Description
Gold's Game will organize one hundred players. The rule is an elimination game. Players need to pass levels of games that test the player's physical fitness and self-control. For example, physical fitness competitions and willpower games. In the end, there will be a winning player who will be rewarded with great bonuses and rewards.
Mission-focus Gold's Game reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing high rewards and positive and special game rules and content.
Differentiators
Apply the exploration and collection elements of survival games and the elimination of the last man to the physical competition.
Similar to Squid Game, Battle royale game
Links to Gold's Certificate
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EV-03
Gold's Marathon
Gold's Marathon is a marathon event for Gold's users that is not limited in time and place.
Description
Gold's Marathon instead of all the participants meeting in one place at a certain time, everyone does the marathon individually at a location of their choosing. It can usually take place on a certain date or over a range of days to accommodate more people. As Gold's users, they sign up, pay their fees and choose their distance online. They can run the marathon at a location that picks, or even on a treadmill. Once they complete the marathon, submit their time, and provide evidence to show their time and distance. This could be in the form of screenshots from a Gold's app.
Mission-focus
Gold's Marathon reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing a good flexible competitive playing environment.
Differentiators
Gold's Marathon let everyone does the marathon individually at a location of their choosing.
Similar to TCS New York City Marathon, Boston Marathon
Links to Gold's Week Gold's Game
CO-01
Netflix Gold's Documentary
Gold's corporation with Netflix for the exciting documentary.
Description
This is the inspirational type of documentary.The documentary chronicles some of the best users who have earned Gold's Certificate, they may come from all walks of life and have different fitness training goals or career ambitions. Documentaries will be showcasing their stories, efforts, and progress to inspire other audiences. Showcasing efforts and results to potential Gold's users.
Mission-focus Netflix Gold's Documentary reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by showing how successful people hard work.
Differentiators
Unlike the average sports documentaries, Gold's Documentary series shows more targeted for breakthrough potential and exercise willpower.
Similar to Cheer, Killer Sally, Last Chance U,Formula 1: Drive to Survive.
Links to Gold's Certificate
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Apple & Gold's
The Gold's app is exclusive to the ios system, using the user's health data collected by Apple devices.
Description
Set fitness goals on iPhone or Apple Watch to help users exercise. There are digital reminders that track people's performance and calories as they exercise, sharing Apple's health data. Gold's app will help to achieve goals and track users' performance. The cooperation between Gold's and Apple can allow more Apple users to have access to Gold's service and support. Helping them stay on track with their physical and spiritual goals and improving people's physical and spiritual lives.
Mission-focus Apple & Gold's cooperation reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing sending visual reminders stimulate to people.
Differentiators
Unlike other fitness apps in the Apple Store, Gold's+ has more connectivity to the Gold's program.
Similar to Nike+, Apple Fitness+
Links to Gold's Plan App Gold's Program Gold's Coach
CO-03
CO-02 Gatorade & Gold's
Gold's and Gatorade to launch joint products.
Description Gold's with Gatorade to launch new beverage flavors that help people replace electrolytes lost after a workout. These drinks are packed with certain minerals called electrolytes — such as sodium, potassium, magnesium, and calcium — which help regulate fluid levels in the body. Gold's and Gatorade's joint products will target different training programs and activities. Meanwhile, Gold's users can get some discounts on Gatorade.
Mission-focus Gatorade & Gold's cooperation reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing helping users replenish energy and restore physical strength.
Differentiators
What sets Gold's apart from the Gatorade cobrand is that it offers unique, new beverage flavors not found anywhere else.
Similar to Gatorade with NFL Gatorade with ASL
Links to Gold's Summer Camp Gold's Marathon Gold's Adventure Gold's Obstacle Course
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GOLD'S SUMMER CAMP
EN - 01
Gold's Summer Camp provides training to groups of teenagers who love sports.
Description
This is an overnight campGold's provides a professional and competitive sports environment for progress and helps these teenagers achieve better physical and psychological success. It not only includes general sports training but also develops the ability to teamwork in activities.
1. Teenagers participate in Gold's summer camp to experience teamwork in sports.
2. Gold's has a dedicated venue to provide a professional environment for teenagers participating in summer camp.
3. In summer camp, Gold's will organize different sports competitions.
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Mission-focus
Gold's Summer Camp reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing a professional training environment for teenagers' physical fitness and teamwork progress.
Differentiators
Gold's Summer Camp is more aimed at teens with athletic goals.
Similar to Camp Cobbosse, Greenwoods, Camp Mah-KeeNac, Camp Winadu
Links to Gold's Programs
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GOLD'S PLAN APP
PR - 01
Gold's Plan App encourages users to take immediate action according to the plan.
Description
The user can establish a big goal in the mobile application, and the system will guide the user to refine it into small goals, list all the things to be done to achieve the goal, and organize the list to make it an implementable plan. The app will ask users to do something that gets closer to their goals every day.
1. Users can view and update their goal plans through the Gold's Plan App on their mobile phones at any time.
2. At Gold's Gym, the staff will also use the App to plan the user's training.
3. Intuitive, visual data analysis has a better incentive effect on user plans
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Mission-focus
Gold's Plan App reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing them with a plan that allows them to better utilize planning and execution.
Differentiators
Gold's Plan App is not a simple goal-tracking app, it will achieve the most reasonable segmentation and execution plan of your goals based on big data analysis, and urge and motivate users.
Similar to ClickUp, Strides, Weekdone, Clockify, Coach.me
Links to Gold's Programs
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GOLD'S DOCUMENTARY
CO - 01
Gold's corporation with Netflix for the exciting documentary.
Description
This is the inspirational type of documentary.The documentary chronicles some of the best users who have earned Gold's Certificate, they may come from all walks of life and have different fitness training goals or career ambitions. Documentaries will be showcasing their stories, efforts, and progress to inspire other audiences. Showcasing efforts and results to potential Gold's users.
1. Gold's will provide the venue for the documentary with Netflix.
2. The documentary will chronicle some of the best Gold's users, showcasing their stories, efforts, and progress to inspire other viewers.
3. Viewers can watch the documentary on Netflix.
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Mission-focus
Netflix Gold's Documentary reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by showing how successful people hard work.
Differentiators
Unlike the average sports documentaries, Gold's Documentary series shows more targeted for breakthrough potential and exercise willpower.
Similar to Cheer, Killer Sally, Last Chance U,Formula 1: Drive to Survive.
Links to Gold's Certificate
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GOLD'S ADVENTURE
EX - 03
A series of outdoor adventure activities for Gold's users.
Description
Activities include backpacking, canoeing, canyoning, caving, climbing, hiking, hill walking, hunting, kayaking, and rafting. Gold's will provide pre-teaching, and training, so that users have sufficient preparation and knowledge to experience adventure sports, but also There will be equipment support for users.
1. A range of outdoor adventures is available to Gold's users.
2. Gold's will provide early teaching and training, and will also provide equipment support for users.
3. Gold's Adventure will provide users with great opportunities for extreme sports breakthrough potential.
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Mission-focus
Gold's Adventure reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by encouraging and helping people do outdoor adventure sports.
Differentiators
Gold's Adventure will provide users with great opportunities such as hiking, extreme sports, and creative ways to see some of the most beautiful scenery on the planet.
Similar to Patagonia, Marmot, Columbia
Links to Gold's Certificate
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GOLD'S COACH
SE - 02
Gold's Coach is a coaching service provided by Gold's for its users.
Description
Gold's Coach will help users achieve a better body and a more active life attitude. It will involve a physical fitness program, nutritional meals, some psychological coaching, etc. Coach and users will establish a close relationship to provide professional and personalized solutions and help support.
1. Gold's coaching service can really motivate and help users.
2. Coach establishes a close relationship with users to provide professional and personalized solutions and help support.
3. Gold's Coach will have a professional training plan.
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Mission-focus
Gold's Coach reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing professional and more personal help and support.
Differentiators
Unlike other fitness trainers, Gold's Coach provides users with more personalized assistance and comprehensive support.
Similar to 24-Hour Fitness, Anytime Fitness. LA Fitness.
Links to Gold's Plan App Gold's Programs
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GOLD'S OBSTACLE COURSE
EX - 04
Gold's provides a series of challenging physical obstacles activities and courses for users.
Description
Gold's Obstacle Course is a series of challenging physical obstacles an individual, team, or animal must navigate, usually while being timed.
Gold's Obstacle Course can include running, climbing, jumping, crawling, swimming, and balancing elements with the aim of testing speed, endurance, and agility. Sometimes a course involves mental tests.
1. Gold's has professional equipment and venues to provide users with professional obstacles activities.
2. Users can use professional sports equipment provided by Gold's.
3. Gold's obstacle courses include running, climbing, jumping and other balancing elements to help improve the user's stamina and agility.
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Mission-focus
Gold's Obstacle Course reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing exercising users' motor skills.
Differentiators
Gold's Obstacle Course offers special obstacle programs for Gold's users
Similar to OBCA Ropes Course, Rugged Maniac Obstacle Course Race
Links to Gold's Certificate
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APPLE & GOLD'S
CO - 02
The Gold's app is exclusive to the ios system, using the user's health data collected by Apple devices.
Description
Set fitness goals on iPhone or Apple Watch to help users exercise. There are digital reminders that track people's performance and calories as they exercise, sharing Apple's health data. Gold's app will help to achieve goals and track users' performance. The cooperation between Gold's and Apple can allow more Apple users to have access to Gold's service and support. Helping them stay on track with their physical and spiritual goals and improving people's physical and spiritual lives.
1. Gold's on the Apple Watch allows users to easily record exercise.
2. The user's exercise data will have quick feedback and data analysis, which can be viewed intuitively immediately.
3. Combined with the Gold's Plan App, the progress of the plan can also be well displayed and viewed on the Apple Watch.
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Mission-focus
Apple & Gold's cooperation reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing sending visual reminders stimulate to people.
Differentiators
Unlike other fitness apps in the Apple Store, Gold's+ has more connectivity to the Gold's program.
Similar to Nike+, Apple Fitness+
Links to Gold's Plan App Gold's Program Gold's Coach
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GOLD'S MARATHON
EV - 03
Gold's Marathon is a marathon event for Gold's users that is not limited in time and place.
Description
Gold's Marathon instead of all the participants meeting in one place at a certain time, everyone does the marathon individually at a location of their choosing. It can usually take place on a certain date or over a range of days to accommodate more people. As Gold's users, they sign up, pay their fees and choose their distance online. They can run the marathon at a location that picks, or even on a treadmill. Once they complete the marathon, submit their time, and provide evidence to show their time and distance. This could be in the form of screenshots from a Gold's app.
1. Users run a Gold's marathon in the city, and Gold's will provide users with clothing and other products.
2. Gold's Marathon winners receive certificates and medals.
3 Marathon allows users to have a good sports experience and social interaction in the competition.
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Mission-focus
Gold's Marathon reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing a good flexible competitive playing environment.
Differentiators
Gold's Marathon let everyone does the marathon individually at a location of their choosing.
Similar to TCS New York City Marathon, Boston Marathon
Links to Gold's Week Gold's Game
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GATORADE & GOLD'S
CO - 03
Gold's and Gatorade to launch joint products.
Description
Gold's with Gatorade to launch new beverage flavors that help people replace electrolytes lost after a workout. These drinks are packed with certain minerals called electrolytes — such as sodium, potassium, magnesium, and calcium — which help regulate fluid levels in the body. Gold's and Gatorade's joint products will target different training programs and activities. Meanwhile, Gold's users can get some discounts on Gatorade.
1. Gatorade helps people replace electrolytes lost after a workout.
2. Gold's and Gatorade to launch joint products. Gold's and Gatorade's joint products will target different training programs and activities.
3. Gatorade and Gold's sponsor some sports competitions.
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Mission-focus
Gatorade & Gold's cooperation reinforces our mission of expanding people's potential in order to inspire them to achieve their life ambitions by providing helping users replenish energy and restore physical strength.
Differentiators
What sets Gold's apart from the Gatorade cobrand is that it offers unique, new beverage flavors not found anywhere else.
Similar to Gatorade with NFL Gatorade with ASL
Links to Gold's Summer Camp Gold's Marathon Gold's Adventure Gold's Obstacle Course
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OL1 THE NATURE OF IDENTITY Yixin(Essie) Zeng #05122562 Instructor: Hunter Wimmer Semester: Fall 2022
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