Type Experiments Process

Page 1

GR 613 01: Type Experiments

Semester: Fall 2022 Instructor: David Hake

Yixin(Essie) Zeng #05122562

PROJECT 1: The Typographic Dream State Module 1

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
The Fonts Akzidenz Grotesk Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022 ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ,./;'[]`-=<>?:"{}~!@#$%^&*()_+

Creative Brief The goal of the project

This project gives an opportunity to explore typographic forms in a new way. I choose a font to play with. I need to engage these letter forms in a dream state. Consider strategies that my dreams have taken past or present or imagine strategies based on my own creative impulses. I need to bring in my first round of hallucinations in one week. The final deliverables are 3 movie posters and a movie trailer.

Typeface

Dreams

Dream 1 Word: Missing

I have one of the most impressive dreams also one I don't want to forget. It is about my grandma. About a week after my grandma passed away, I dreamed of my grandma, she looked young and wore a beautiful dress, but I couldn't touch her. I would like to believe that she seemed to have a happy life in another world, and I saw this in my dream.

Dream 2 Word: Inspire

I often dream that I am in a plot, in the dream I become the main character in a movie story or game. I have adventures in the dream world and occasionally have superpowers. It's very creative for me when I wake up and rely on my vague memories and processing to be able to put together a very fantastically exciting plot piece. I think dreams can give me inspiration.

Dream 3 Word: Loop

I sometimes dream about the same scenes. I even have the plot of a story from a dream a few years ago that can continue in a recent dream. The same buildings and grounds, familiar staircases, and even sometimes when the scene was not a familiar one, but as the dream plot develops, it suddenly turns out to be connected to the same scene. Maybe it's a parallel world, maybe it's a parallel time. I think this kind of dream makes me think of loops, flashbacks, and fragments.

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Dream 1 Word: Missing

I have one of the most impressive dreams also one I don't want to forget. It is about my grandma. About a week after my grandma passed away, I dreamed of my grandma, she looked young and wore a beautiful dress, but I couldn't touch her. I would like to believe that she seemed to have a happy life in another world, and I saw this in my dream.

Materials: Bubbles

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Plastic bag

I put the words in a plastic bag, and the translucent plastic bag has a blurred look, as if it has a filter. It also looks as hazy as smoke.

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Ice and water

I put the words in water and freeze them overnight to make ice cubes, then crack them the next day. Finally put the ice cubes into room temperature water and the ice cubes slowly melted.

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Flour Powder

Powder and crumbs remind me of "missing", which I tried with flour.

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Process Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Word: Inspire

I often dream that I am in a plot, in the dream I become the main character in a movie story or game. I have adventures in the dream world and occasionally have superpowers. It's very creative for me when I wake up and rely on my vague memories and processing to be able to put together a very fantastically exciting plot piece. I think dreams can give me inspiration.

Materials: Mirrors and reflections

The word "Inspire" made me want to experiment with light and shadow effects. I used the reflection of the mirror to shine on the word and shake the mirror for a dynamic light effect.

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Dream 2

Materials: Insulation bag, Tin foil

Both the silver insulation bag and the tin foil are highly reflective and they are easy to fold into various shapes. The reflections in the sunlight gave me a lot of nice light spot and halos in the camera lens.

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Process Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Word: Loop

I sometimes dream about the same scenes. I even have the plot of a story from a dream a few years ago that can continue in a recent dream. The same buildings and grounds, familiar staircases, and even sometimes when the scene was not a familiar one, but as the dream plot develops, it suddenly turns out to be connected to the same scene. Maybe it's a parallel world, maybe it's a parallel time. I think this kind of dream makes me think of loops, flashbacks, and fragments.

Materials: Vacuum Cleaner

My first thought was that the dust inside the vacuum cleaner was spinning at high speed every time I used it. So I put the word in to experiment. But when the word letters start spinning, the naked eye effect will be much better than the photo effect.

Dream
Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
3

Materials: Turn Table

I placed the words along the edge of the turntable and then turned the turntable quickly to get the motion blur effect I wanted.

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Mirrors

When we stand between two big mirrors, we will see infinite distant mirrors and countless selves. So I wanted to try this method. But the actual shooting is a bit difficult.

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Process Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

PROJECT 1: The Typographic Dream State Module 2

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Water

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Water

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Wate

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Candle

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Candle

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Book

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Book

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Gummy Bears

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Gummy Bears

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Glitter Shaker

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Glitter Shaker

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Balls

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Materials: Cotton

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Process Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

PROJECT 1: The Typographic Dream State Module 3

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Movie 1 THE SHAPE OF WATER

The Shape of Water is a 2017 American romantic fantasy film

Background in 1962 in Baltimore, Maryland, the film follows a mute cleaner at a high-security government laboratory who falls in love with a captured humanoid amphibian creature and decides to help him escape from death at the hands of an evil colonel.

Images which insprire me

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

The idea appropriate for the movie

Materials: Water bag, Light, Sparkling water

There is a lot of symbolism and undertones woven throughout the story and characters. I took away two main messages. The first is that we all need love and that love comes in many different shapes and sizes. All love also doesn’t have to be romantic. It’s about acceptance, support, and safety. The second is that all people are equal. It does not matter if you are white, yellow , black, gay, straight, etc. At times we may all feel like a “fish out of water”.

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Dune is a 2021 American epic science fiction film

Set in the distant future, the film follows Paul Atreides as his family, the noble House Atreides, is thrust into a war for the deadly and inhospitable desert planet Arrakis. Arrakis, a harsh desert planet and the only source of "spice,"(which look like sand) a valuable psychotropic drug that imparts heightened vitality and awareness to its users.

In this world "spice" is the most important resource, and this main story is based on this sand.

Images which insprire me

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Movie 2 DUNE

The idea appropriate for the movie

Materials: Glitter Shaker, Powder

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Movie 3 INCEPTION

Inception is a 2010 science fiction action film.

The film's plot wanders between dreams and reality, and is defined as "a contemporary action science fiction film that takes place within the structure of consciousness". The film tells the story of a dream maker played by Leonardo DiCaprio, leading a team of secret agents to enter other people's dreams and steal secrets from other people's subconscious and recreate the stories of other people's dreams.

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Images which insprire me

The idea appropriate for the movie

Materials:Mirrors, Turn table

In the movie, the dream builder folds the whole world into a box-like structure. This dreamland is a space that is always open, and there is no end to it no matter how you go, which adds to the suspenseful color of the dreamland. In another dream, on the top of a large building, two large mirrors stand opposite each other and then mirror to mirror, two people to two people, creating a g rand scene of countless mirrors and people.

The top is an important prop in the movie, and it can distinguish one's dream from reality because, in one's dream, the top can be controlled to keep spinning; in reality, the top will fall down.

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
=

Movie 4 TITANIC

Titanic is a 1997 American epic romance and disaster film

it is based on accounts of the sinking of the RMS Titanic and stars Leonardo DiCaprio and Kate Winslet as members of different social classes who fall in love aboard the ship during its ill-fated maiden voyage.

Images which insprire me

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

The idea appropriate for the movie

Materials: Ice, Water, Light

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Movie 5 Inside Out

Inside Out is a 2015 American 3D animated film.

The film follows the inner workings inside the mind of a young girl named Riley, as five personified emotions administer her thoughts and actions as she adapts to her family's relocation.

These five characters are the basic emotions that control Riley's actions: Joy, Sadness, Fear, Disgust, and Anger. Riley's experiences become memories, stored as colored orbs, which are sent into long-term memory each night. for example, the yellow ball is her happy memory, the blue ball is sad, and the red ball is anger.

Images which insprire me

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Tin
Light
The idea appropriate for the movie Materials: Balls, Bubbles,
Foil,

PROJECT 1: The Typographic Dream State Module 4

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Movie Inside Out

Inside Out is a 2015 American 3D animated film.

The film follows the inner workings inside the mind of a young girl named Riley, as five personified emotions administer her thoughts and actions as she adapts to her family's relocation.

These five characters are the basic emotions that control Riley's actions: Joy, Sadness, Fear, Disgust, and Anger. Riley's experiences become memories, stored as colored orbs, which are sent into long-term memory each night. for example, the yellow ball is her happy memory, the blue ball is sad, and the red ball is anger.

Images which insprire me

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

More explorations

Materials: Balls, Lightbox

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

More explorations

Materials: Balls, Lightbox

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Process & Sketches

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Digital sketches

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Digital sketches

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Digital sketches

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Digital sketches

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Digital sketches

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

PROJECT 1: The Typographic Dream State Module 5

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Posters
Process Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

Posters

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Posters
Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Process

PROJECT 1: The Typographic Dream State Module 6

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Final Posters
Trailer Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

PROJECT 1: The Typographic Dream State

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Module 7
Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Final Posters

Final Posters

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

PROJECT 1: The Typographic Dream State

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Module 8
Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Final Posters

Final Posters

Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
Final Posters

: Brahms - Hungarian Dance No.5

Trailer Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022
BGM
Trailer Yixin(Essie) Zeng #05122562 GR 613 01: Type Experiments // Fall 2022

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