ASD ART Brand project design

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ASD ART

1 ASD • ART
ASD • ART
CONTENTS
Development Topics for Investigation Brainstorming Wall Ideas within a Single Brand Research Brand Background SWOTs Analysis Audience Personas Stakeholders Competitors 01 02
Concept
Brand Development Initial Naming Brand Framework Logo Variations Visual Identity System Brand Deliverables Product Media channel Event 03 04

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Concept Development

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Topics

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within a Single
for Investigation Brainstorming Wall Ideas

TOPICS FOR INVESTIGATION

San Francisco traffic noise

The traffic noise endanger San Francisco resident's health https://www.sfgate.com/bayarea/article/S-F-traffic-noise-riskshealth-of-1-in-6-3266595.php

Awareness of noise pollution is essential to beat this invisible enemy. I want to increase noise pollution awareness in order to make more people aware and take steps to ensure proper noise management and reduce noise pollution.

Gender Stereotypes

Gender stereotypes affect girls around the world and limiting their career options

https://www.plannedparenthood.org/learn/gender-identity/sexgender-identity/what-are-gender-roles-and-stereotypes

I want to design a series of posters or adverts in order to make more people aware of their potential gender stereotypes. Let more people question certain stereotypes that take as normal but which in reality are social constructions.

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03Domestic Violence

More than 27% of women have domestic violence from a male partner https://www.cnn.com/2022/02/17/health/intimate-partner-violencelancet-as-equals-intl-cmd/

I want to do some promotional design or apps in order to make women aware of the seriousness of domestic violence, not only violent abuse but also emotional psychological, and even financial abuse, and encourage them to seek help and learn how to protect themselves.

Art for Autism

An extensive review of the literature by White et al (2009) revealed that up to 84% of individuals with autism meet the criteria for clinically social phobia.

https://iancommunity.org/anxietys-toll-people-autism

Autistic children almost always have immediate and obvious difficulties in social interactions.

I want autistic children to alleviate social and communication problems through art activities.

Social Media Addiction

5 to 10% of Americans meet the criteria for social media addiction https://www.cnn.com/2022/02/16/health/social-media-phoneaddiction-wellness/index.html

I want to design an app for moderate social media use in order to help addicts reduce social media overuse and achieve a healthier balance on social media,

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BRAINSTORMING WALL

After selecting the autism art topic that I find the most exciting and viable as a subject for my Final Project. I think about the wide range of possibilities within my topic, and create pairs of opposing words to frame how I will brainstorm ideas.

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BRAINSTORMING WALL

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Outside Inside Virtual Physical Create inner world Virtual Therapy Program Artificial intelligence art interaction Psychological research Immersion Art Therapy Artwork Educational
School
Art
Art
Art for Autism
Therapeutic Organization
curriculum Related Art Exhibition
studies
Studio
13 Artwork expressing ideas Home art environment Auxiliary Art Creation Tools Unlock children's potential Art therapy activities Intervention Therapy Art Tools Medical testing Artwork expresses emotions Intervention Therapy Arts Activities Art product therapy Family accompany to create art Interactive exhibit designed for autism Art helps with sensory therapy Help children grow up healthy Color patterns express emotions Art Creation Sharing Platform Metaverse Art online exhibition Online autism artist virtual art creation tool Autism Related Movies, Stories Promotion of art works NFT works Music environment therapy Art social platform Online activities Online interactive art virtual reality artwork virtual persona virtual art form Virtual social interaction Analyzing a work of art Imaginary world Develop children's creativity Virtual companion program Eliminate prejudice and misunderstanding Virtual reality simulation Arts and Culture Connections Intelligently identify the emotions of artworks Ai Art Creation External creative environment Social Security Encourage the development of friendships Organization of Parents of Children with Autism Artist achievement Art product application and promotion Artwork for sale, bazaar Community Arts Services External support and assistance Organise related events

IDEAS WITHIN A SINGLE TOPIC

01Child from the Stars (Autistic Children)

Question: Children with autism are like stars in the night sky. They seem to have a set of thinking patterns from distant planets that are not understood by ordinary people in terms of communication and communication and are lonely and immersed in their own world. They are very sensitive to the external environment, so it is difficult to participate in normal social activities.

Summary: Artistic behavior, such as painting, is a proven and effective treatment for autism, and many autistic children also have strong artistic talents. I want to encourage children to express themselves creatively in a non-stimulating environment. Teaching them how to create art gives them another way to express themselves that may be easier for them to use, especially for children with autism who display strong visual talents. Creating art also provides a way for children with autism to improve their general selfopinion and give them a sense of independence.

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Love is the greatest power

Question: The love of parents for their children is the greatest in the world, but parents of children with autism often face greater stress than those with other disabilities. If left unchecked, parents can face broken relationships and even psychological barriers. Stress can also affect a parent's health.

Summary: In addition to medical care and therapy, I hope that parents can also participate in their children's artistic creation, and support from other families, professionals, and friends on a public platform can be of great help.

Let the world see them

Question: Social acceptance of children with autism is low. It is difficult for ordinary kindergartens to recruit children with autism, and even after graduation from special schools, it is difficult for them to participate in social life. In the future, they also need to have the opportunity to participate in some of the work that they can do.

Summary: Art is a medium, and I hope to let more people see the art works of autistic children, and to expand the society's attention and support for them. Through some promotional art works, it is possible to raise public awareness of autism, and speak for autistic people.

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02 03

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Brand Research

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17 Brand Background SWOTs Analysis Audience Personas Stakeholders Competitors

BRAND BACKGROUND

ASD Art is a service brand in San Francisco that provides art content to children with autism to improve their communication and social problems. This may be easier for them to use, especially for children with autism who display strong visual gifts. Creating art also provides a way for children with autism to improve their general self-concept and give them a sense of independence.

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SWOTS ANALYSIS

Strengths

ASD ART is a brand of art for children with autism. Not only does it help children with autism develop social skills, but it also increases selfexpression through art, improves language, communication, and skills, and gives them the opportunity to discover and develop their talents.

Weaknesses

The professional art therapy and teaching are more suitable for onsite and the target audience is limited, so it is difficult for us to provide the same effect of art therapy through online platforms.

Opportunities

As a brand that provides artistic content for autism, ASD ART not only provides customers with artistic activities and products, but also gives them the opportunity to discover and develop their talents

Threats

Many brands and organizations offer autism interventions, not just art activites.

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PERSONA 1

ETHAN

Age: 4

Occupation: Preschooler Income: $66,000

Education: Pre-Kindergarten

Artistic skills: Painting

Ethan began to lapse into long silences at two years old.

At age three, he suffered from a high fever, which might have caused some kind of damage to his nervous system. Then, he was diagnosed with autism.

At the age of four, Ethan was sent to a therapeutic school where he expressed interest in drawing.

The teacher exercised his communication ability by taking away his art tools.

Ethan responded by making sounds and eventually uttered his first word.

Ethan was hard to watch movies due to flickering lights, darkness, and loud noise.

Ethan has no friends, the family golden retriever Cookie is his only friend.

Ethan likes to eat candy and gets extremely excited after eating it, which is sometimes hard to control.

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JAMES

Age: 40

Occupation: Architect

Income: $95,000

Education: MA in Architecture

Artistic skills: Drawing; Photography

PERSONA

Due to the architect's busy work, he had his child till the age of 36.

When his child was found to be different from other children and diagnosed with autism, James reduced his work schedule and spent more time with his family.

Since the child's diagnosis, James is working hard to learn about various treatments and interventions for autism.

James has good drawing skills due to the demands of the job.

In addition to taking care of the kids, James realizes that self-care is just as important. He needs to be strong for his kids.

Traveling is one of his hobbies, and he is good at taking landscape photos.

James has good self-control, is hard-working, and has strong social communication skills.

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PERSONA 3

CLARE

Age: 27

Occupation: Therapist

Income: $75,000

Education: BA in Psychology

Artistic skills: Music

Clare‘s brother was diagnosed with autism, therefore, she hopes she can help her brother.

Clare was formerly employed as a therapist through a therapy center where she first see art therapy for autistic children.

Claire decided to get an MA degree in Counseling Art Therapy.

Detective fiction is her favorite because she likes to look for reasons in detail.

Clare is a certified yoga instructor, completing her 200-hour teacher training at Yoga view Chicago in 2016.

Clare enjoys being in nature and volunteering at animal shelters.

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STAKEHOLDERS

Art Therapist

Art therapists not only guide the creative process for autistic kids but often assist with the artwork as well. Like any kind of collaborative creation, therapists help guide the process and interpret the creative results to get to the heart of the trouble.

Healthcare Professionals

Healthcare professionals can provide essential health care services for children with autism during art therapy and education.

Autism Volunteers

As a non-profit organization, many volunteers are needed to serve the organization. Our brand is one part helping autism, one part advocating for autism acceptance, and also can creating meaningful work for autistic adults.

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COMPETITORS

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Autism Speaks is dedicated to promoting solutions, across the spectrum and throughout the life span, for the needs of individuals with autism and their families. Do this through advocacy and support; increasing understanding and acceptance of people with autism, and advancing research into causes and better interventions for autism spectrum disorder and related conditions.

The American Art Therapy Association (AATA) is a 501(c) (3) not-for-profit, non-partisan, professional, and educational organization dedicated to the growth and development of the art therapy profession. Founded in 1969, the American Art Therapy Association is one of the world’s leading art therapy membership organizations

The Autism Society was founded in 1965 by Bernard Rimland, Ph.D. In 1968, Ruth Sullivan, Ph.D., became the organization’s first elected president. Over the last 55 years, the Autism Society has grown from a handful of parents into the leading source of information, research, reference, and support on the Autism experience. The Autism Society is the oldest and largest grassroots Autism organization and nationally serves over half a million people per year. Throughout the years, the Autism Society has helped millions of Autistic individuals, their families, and support professionals through advocacy, education, services, and support.

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Brand Development

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27 Initial Naming Brand Framework Logo Variations Visual Identity System
28 Founder Descriptive Fabricated Essie Healing Art ZYX Art Therapy ESSIE CENTER ART FOR AUTISM Autism ArtTherapy Artists With Autism AR/UTIST AUTISMARTIST art hospital
INITIAL NAMING

Art Healing Austim Autism Art Class abstractautist

Autism Artcare Art meet Autism Autismart

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Metaphor Asclepius Hygieia Mercury Magic spell Combinations Acronym ASD ART AAT AWA

BRAND FRAMEWORK

Framework

Brand: ASD ART

Category: Service

Location: San Francisco & Online

Purpose: ASD Art provides art content to children with autism to improve their communication and social problems. This may be easier for them to use, especially for children with autism who display strong visual gifts. Creating art also provides a way for children with autism to improve their general self-concept and give them a sense of independence.

Scope: a Local organization

General Information: Many people with autistic children struggle with communication and are often visual thinkers. The art fits naturally with autism in that it can help those with autism express themselves through images while also being a soothing activity.

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Messages & Drivers

Alleviate autistic children's social and communication problems through art activities. Main

Sub 1

Help children to correctly understand and coney expressions and emotions

Sub 2 Sub 3

Parents are the best people to practice communication, and starting art activities with children can exercise their concentration and simple cooperation skills

Gradually adapting to social communication with more people and building a partnership is the key.

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DELIVERABLES

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Product

Emotion cards contain the different feelings and emotions, help children understand different emotions, and allow children to express emotions effectively

Media Channel

ASD ART has a Youtube media channel showcasing the content of handmade art tutorials. Children and parents with autism can learn some special artmaking methods from videos and practice simple communication and cooperation skills with their children at home.

Event

The brand will organize autistic children and parents to participate in art activities, giving autistic children the opportunity to interact with new friends through art or crafts in a comfortable and gentle environment.

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Art activities Youtube channel Emotion card

LOGO DEVELOPMENT

Competition Logos

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Logo Sketch Digtal Sketch
36 Iconographic Typographic LOGO REFINEMENT Colors Exploration

FINAL LOGO

I wanted to build the brand's logo around a symbol that refers to both autistic people and art.

The half-open door represents the feeling that people with autism are open and willing to communicate with others.

ASD • ART

One side of the door frame becomes a brush pattern, with the shape of the brush being dragged across to convey that art helps open the minds of people with autism.

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40 Typeface Arial Rounded MT Bold Helvetica Myriad Pro VISUAL IDENTITY STYSTEM
41 Colors C 0 M 34 Y 5 K 0 C 3 M 21 Y 66 K 0 C 49 M 1 Y 76 K 0 C 50 M 6 Y 4 K 0
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MOODBOARD

Keywords

Hopeful

The services provided by ASD ART not only treat the mental health of children with autism but also provide opportunities for children with autism to integrate into society, which can give them some hope for their future and their families.

Creative Friendly

ASD ART services enable the creativity of children with autism, and children with autism often have an advantage when it comes to the arts. Many were gifted in painting, music and even drama.

As a service organization for autism children, brand positioning is friendly and warm.

Tones

ASD ART should convey a sense of hope and kindness. This brand is for children with autism. I chose pink for a warm feel to balance the soft nude. For the font, I chose sans serif for a friendly and creative, and modern feel. Use some lines and organic shapes as graphic elements.

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POSTER SERIES

The concept of the poster series for ASD ART brand is to use the silhouette of a child in a bottle and the negative space to represent a small child with autism. The yellow design element represents art. On the first poster, the yellow cup microphone is connected from the bottle to the outside of the bottle, representing art is helping autistic children communicate. Art is the medium of communication for autistic children.

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The same concept of negative space, in the second poster, with the child in the bottle trying to go out and the child at the top of the bottle reaching out to help him, represents art is helping children with autism build friendships. Art is the bridge of friendship for autistic children.

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In the third poster, a child in a bottle holding a yellow balloon is flying out of the bottle. The yellow balloon represents art, through which children with autism can actively express themselves while expressing their emotions and thoughts. Art is a window for the emotions of children with autism.

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Brand Deliverables

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59 Product Media channel Event

PRODUCT

FEELINGS&EMOTION FLASH CARDS

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Many children with autism are visual learners, meaning that they learn best using images and graphic organizers. To teach these kids emotion recognition, it can help to work with flashcards that show faces and body language typically associated with specific emotions.

FEELINGS& EMOTION FLASH CARDS

ASD ART presents Emotion cards containing different feelings and emotions, helping children understand different emotions, and allowing children to express emotions effectively.

8.9 x 5.8cm Flashcards with the 12 different feelings and emotions so a kid can communicate effectively.

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INSTRUCTION MANUAL

Product Highlights

BUILD CONFIDENCE: flashcards will be a great aid to help the user express themselves to communicate their different feelings and emotions.

SPEECH THERAPY: My Feelings and Emotions Flash Cards are a great aid to help with speech therapy and communication development.

NEVER LOOSE CARDS: with your My Feelings and Emotions flashcard set you to get a Ring to keep cards together, and tidy, and to prevent them from being lost.

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BOOKLET OF USE METHOD

ASD ART has divided the usage into three levels and designed some games for parents to play with their children.

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ASD ART has a Youtube media channel showcasing the content of handmade art tutorials. Children and parents with autism can learn some special art-making methods from videos and practice simple communication and cooperation skills with their children at home.

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1. Video opening

2. Introduction handicraft content

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VIDEO CONTENT

3. Introduce the abilities exercised in this activity of video.

4. Introduce the abilities exercised in this activity of video.

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5. Subtitle page, additional tips.

6. Introduce the required materials, parents can prepare in order.

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7. Introduce the required materials, Prompt the child to keep waiting

8. Introduce the required materials, Prompt the child to keep waiting

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9. Subtitle page, additional tips.

10. Parents follow the steps, and prompt children to pay attention to look

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11. Parents say their steps and prompt children to listen.

12. Let the child imitate parents and practice the child's imitation ability

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13. Practiced repeatedly the ability to wait, listen, look, and imitate to do during the production process

14. Continue to making

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15. Continue to making

16. Repeatedly practicing the ability to observe and imitate

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17. Finish making. The finished work can also exercise the child's sense of touch.

18. Make another smaller one.

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19. Subtitle page, start using (play)

20. Repeat this program during play as well

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21. Parents can write letters on the sensory bag

22. Children imitate parents' actions

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87 23.
24. End, Show brand
Good Job
information
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EVENT

ART ACTIVITIES

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ASD ART organizes autistic children and parents to participate in activities, giving autistic children the opportunity to interact with new friends through art or crafts in a comfortable and gentle environment.

ACTIVITY RULES

ACTIVITY ENTRANCE

Sign in and Get activity ID card:

The staff will give parents and child a new activity ID at the entrance, and the child can write his or her name in the blank. This will make it easier for the staff at the activity site to call the child by his or her name and for other children to be invited to join the activity.

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BONUS

STICKERS

Children will receive bonus stickers after participating in activities and completing games at activity points. If the child invites other children to join the game, he or she will get double the stickers.

MYSTERY GIFT BAG

Children can return to the entrance and use their activity ID card with six reward stickers to exchange for a mystery gift Bag.

Activity rules: There is a place to collect stickers on the back of the activity ID card.

Activity point 1 Rest area Rest area Rest and game area
ACTIVITY VENUE
Event area entrance Wash hand area Activity point 3 Video area Activity point 2

ACTIVITY POINT 1

PLAYDOUGH FACE EXPRESSION

Activity Rule:

Staff says words for different emotions and children make expressions with playdough on Playdough Face Mats. Successful production will complete the activity and receive ONE bonus sticker.

Your child can invite other children to play. Double the reward if two children make the playdough face expressions together.

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ACTIVITY MATERIALS Playdough Face Mats
Playdough HOW TO PLAY

FOLDED BROCHURE CARD

At Activity Point 1, parents can pick up a folded brochure card. The benefits of playdough games for children with ASD are introduced on folded. As well as some examples, parents can have guided communication with their children during the game.

CONTENT OF FOLDED BROCHURE CARD

During the activity, Parents can talk to the children to help them learn better and understand facial expressions, which are critical to the success of social interactions. This game teaches children how to express different emotions using a combination of three areas: eyes, eyebrows, and mouth.

Happy is always the easiest to start with. The eyebrows and up but not too far up, and the mouth is a smile. Remember to also connect with how their body feels when they are happy.

When sad the eyebrows go down at the sides and the mouth is down at the corners. Discuss how their head may hang low, they may not look at people and their body may feel heavy.

Can change a sad face to an angry face by simply changing the eyebrows. Just by making them go in towards the nose changes the whole emotion.

Worried has the same shape eyebrows as sad but higher up.

Surprised has high eyebrows and not usually a sad mouth but often an open mouth or happy. How the body feels scared worried and surprised are very different too.

Scared, worried, and surprised are often confused. However you can show how when we are scared, the eyebrows are high and the mouth can be like a sad mouth.

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Benefits of Playing with Emotions Playdough Mats:

Social and Emotional Development

Practicing / Learning Emotion Recognition

Learning to recognize emotions through our facial expressions (nonverbal communication) is an important part of our social and emotional development. These face mats, labeled with different moods and feelings, can be a fun addition to your kids’ or students’ emotional activities

Emotional Self-Regulation

Playing with playdough is an effective calm-down activity that kids can turn to when feeling overwhelmed by big emotions. And, as an added bonus, these mats portray different moods, so they are a very relevant self-regulation activity.

Talk About Emotions

This activity can help as a conversation starter to discuss feelings and emotions. For example: “Let’s make a sad face. How do you know this kid is sad. How do the eyes look? And the mouth? What about the eyebrows? Why do you think this kid may be sad? Can you remember when the last time you felt that way was? Why did you feel sad?”

Fine Motor Skills Development

Strengthens fingers and hand muscles

Improves dexterity (which will help purposes like writing and drawing)

It helps practice hand-eye coordination

Fosters creativity

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ACTIVITY POINT 2

SEQUENCING GAME

Activity Rule:

The staff randomly draws cards and hands them to the children in a messy order. If the child can arrange the cards in the correct order, he/she successfully completes the game. TWO bonuses stickers are awarded.

Your child can invite other children to play. If two children complete the game together, the reward is doubled.

102 Floor plan

ACTIVITY MATERIALS

Sequencing Cards

HOW TO PLAY

The sequencing game is a program that teaches children to sequence a series (e.g., numbers and letters) and the steps of an event. For beginning ASD children, it starts with putting the numbers or letters in the correct order. Then move towards visual sequencing, i.e. watch and then sequencing of daily routine.

The staff can disorganize cards, back side up. The cards are then randomly selected for the children to arrange the order.

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Back Front

POSTCARD

At Activity Point 2, parents can pick up postcards. The benefits and assistance of Sequencing Game for children with ASD are described above. Consider that It might be difficult to brainstorm a variety of materials for the sequencing program. ASD ART also provides some ideas and directions that are helpful to parents to prepare materials for sequencing games.

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ACTIVITY POINT 3

VISUAL PERSPECTIVE GAME

Activity Rule:

The child sits across from the staff. The child watches the staff make a 3D model of a cardboard house. At the end of the observation, the staff member asks the child which side of the house he or she (the staff member) can see, and the child picks from four cards. If the selection is correct, the game is completed and the child receives THREE bonuses stickers.

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ACTIVITY MATERIALS 3D model of a cardboard house Exploded Views 4 Cards

HOW TO PLAY

The child sits across from the staff. The child watches the staff make a 3D model of a cardboard house. At the end of the observation, the staff member asks the child which side of the house he or she (the staff member) can see, and the child picks from four cards.

If the child gives an incorrect response. Ask him/her to come to the staff position and identify what can be seen on the staff side.

Ask the child to go back to his/her original place and ask the other-perception question

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Benefits of Visual Perspective game:

The child will learn to judge what he can see and what others can see. The child should understand the way another person sees things in physical space. Even when people are looking at the same object, we do not always see the same picture as what we see is depended on our positions.

Exercise children's observation ability when the staff builds the carboard house model.

Exercise children's visual perspective and spatial imagination

Exercise the child's communication skills, receive and answer information. Ask the child to go back to his/her original place and ask the other-perception question No matter whether the child gives a correct or incorrect answer. It is always good to explain the principle to him/her that people do not always see the same thing.

PROVIDE FOR PARENTS

DIY Materials

ASD ART also provides blank cardboard materials for parents to pick up at Activity Point 2. Parents can make them with their children when they get home.

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Conclusion

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The goal of the project is to find an issue that interests and create a brand to address that issue. Prior to researching the topic of this project, I knew very little about autism, only from some news and publicity, that children with autism often have a lot of artistic talent. However, after conducting some research on individuals with autism, I learned that up to 84% of individual s with autism meet the criteria for clinically social phobia. Autistic children almost always have immediate and obvious difficulties in social interactions. Therefore, I decided to create a brand to help them with their communication problems.

ASD ART is a brand that aims to alleviate the social and communication problems of children with autism through art activities. The brand aims to help autistic children in three areas of social behavior: social awareness; social communication and social interaction.

I designed a product to help autistic children's social awareness - emotions and feelings flashcards that help children identify, understand, and receive the meaning and expression of different emotions. This social awareness will guide the autistic child to start socializing.

Regarding social communication, my brand has a media channel that shows simple arts and crafts tutorials combined with steps to practice concentration skills and simple cooperation skills for children with autism. Children with autism and parents can learn some special communication methods from the videos and practice them at home with their children.

ASD ART organizes art activities for children with autism, giving children with autism the opportunity to interact with new friends and try to build social relationships through art games or crafts in a comfortable and gentle environment. During the play activities, the staff will instructively help children with autism to better enhance their social interaction skills.

I learned a lot about autism and social behaviors through this project and learned some effective ways to help children with autism. I hope that children with autism in the family will have the opportunity to have intervention therapy as early as possible. More importantly, I felt the importance of designing projects with people in mind and putting myself in the shoes of the user and the audience in order to design deliverables that will truly help them.

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TYPEFACES Arial Rounded MT Bold Helvetica SOFTWARE Adobe PROJECT BY Yixin Zeng INSTRUCTOR Sandra Isla CLASS GR 620 Visual Thinking SEMESTER Spring 2022
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• ART GR 620 Spring 2022 Essie / Yixin Zeng

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