COMPOSITION
Name: Yixin Zeng (Essie)
Instructor: John Nettleton
Week 01-04: Type Composition // Process for Project 1
Week 1 : Short Creative Brief, Research, Mood boards
Think about a specific target audience for the project. Have at least 20 inspirations. From research, compile 3 mood boards of color themes, typefaces, and layouts. Explore at least 25 to 30 different ideas.
GR 619 01: TYPE
Creative Brief
Design a series of 3 book covers—which includes the front, spine, and back, to represent a reissue from a publisher. These books will be different enough to reflect the features of themselves and have some grounding elements to tie them all together. The final design should make readers easily receive the conveyed information and idea and have a good display effect.
Inspirations
Theme direction
Detective or crime fiction. If layout design elements is part of the job for a typographer, then layout the suspense of the story is the job for the detective novelist. This is a kind of novel that solves the mystery of the story by reasoning (mostly to find the murderer). Usually, the story contains the murder and the detective, and some of the stories are not based on the murder, such as finding the lost property or solving Open the mystery of the bizarre incident and so on. The setting of conspiracy suspense in the story, meticulous logic, reasonable and profound explanation, and the characterization of detectives or murderers. These are the features of detective fiction that attract readers.
Specific target audience
Such target audiences maybe have strong logic, they like thinking, curious, divergent, and more rational. Readers have a large age span, but mainly from teenagers to middle-aged. Not too many kid readers.
Keywords
Plot; Characters; Suspense; Mystery; Clues; Solve riddles; Crime; Puzzle; etc.
GR 619 01: TYPE COMPOSITION
Inspirations
Preliminary Picked books
BOOK 01
"The Murders in the Rue Morgue" is a short story by Edgar Allan Poe published in Graham's Magazine in 1841. It has been described as the first modern detective story.
C. Auguste Dupin is a detective in Paris who solves the mystery of the brutal murder of two women. As the first fictional detective, Poe's Dupin displays many traits which became literary conventions in subsequent fictional detectives, many later characters, follow Poe's model of the brilliant detective.
BOOK 02
“A Study in Scarlet” is an 1887 detective novel written by Arthur Conan Doyle. The story marks the first appearance of Sherlock Holmes and Dr. Watson, who would become the most famous detective duo in popular fiction.
There was a homicide in a suburban villa. The victim fell in a pool of blood, but there was no wound to be found on his body. The word "RACHE" was left on the wall. Holmes inferred the characteristics of the murderer based on the on-site information and started with various detailed pieces of clues to solve the case.
BOOK 03
"Murder on the Orient Express" is a work of detective fiction by English writer Agatha Christie featuring the Belgian detective Hercule Poirot. The elegant train of the 1930s, the Orient Express, is stopped by heavy snowfall. A murder is discovered, and Poirot's trip home to London from the Middle East is interrupted to solve the case. Poirot is one of the most famous detective characters.
GR 619 01: TYPE COMPOSITION
GR 619 01: TYPE COMPOSITION
Mood board 01 Retro European style; exquisite details; cool colors; light and shadow; serif fonts.
Mood board 02
GR 619 01: TYPE COMPOSITION
Geometric shapes; negative film; silhouettes; mystery feeling; characteristic symbols.
Mood board 03
GR 619 01: TYPE COMPOSITION
Handwritten; information and clues; puzzle-solving feeling; complicated; warm tone..
Sketches
GR 619 01: TYPE COMPOSITION
Week2: Concept and Form Sketches
Choose best directions and rough out at least 4 different concept directions on the computer. Present front, spine, and back.
Sketches
GR 619 01: TYPE COMPOSITION
Week3: Computer Comps
Make refinements to the chosen direction. Develop the set. Ensure that the system is working well. Present front, spine, and back.
Week
4 : Refinements
Refine all details—making sure all 3 covers work together as a system. After you receive your feedback, finesse all details—spell check, kern, adjust rags or ensure even typographic color, etc., prep for final presentation.
