Proxima Nova Type Promotion

Page 1

Name:

COMPOSITION

Instructor: John Nettleton

Week 10-13: Type Composition // Project 3: Process

Creative Brief, Research, Mood boards, Sketches

Type Specimen Promotion: develop an engaging, type promotion that includes a type specimen.

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Typeface

Proxima Nova

Typeface family

Proxima Nova Thin

Proxima Nova Thin Italic

Proxima Nova Light

Proxima Nova Light Italic

Proxima Nova Regular

Proxima Nova Italic

Proxima Nova Medium

Proxima Nova Medium Italic

Proxima Nova Semibold

Proxima Nova Semibold Italic

Proxima Nova Bold

Proxima Nova Bold Italic

Proxima Nova Extrabold

Proxima Nova Extrabold Italic

Proxima Nova Black

Proxima Nova Black Italic

Background

Mark Simonson release Proxima Nova in 2005, Proxima Nova is an extremely popular typeface designed by Mark Simonson. It is often described as a hybrid of Futura and Akzidenz Grotesk, combining a geometric appearance with modern proportions. Proxima Nova is available in eight weights: thin, light, regular, medium semibold, bold, extrabold, and blackm—atching italics as well as small caps styles and condensed and extra-condensed widths.

The target audience

Graphic designer who prefers cool, modern style.

Samples

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Mood board 1

Modern, stylish, strong contrast

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Mood board 2

Colorful, vitality, youth

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Neutral, minimalist style

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Mood board 3

Sketch thumbnails

Proxima Nova has plenty of weights available and I think is great for website design.

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COMPOSITION

Instructor: John Nettleton

Week 11: Type Composition // Project 3: Process Design Directions

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TYPE

Typeface Proxima Nova

Typeface family

Proxima Nova Thin

Proxima Nova Thin Italic

Proxima Nova Light

Proxima Nova Light Italic

Proxima Nova Regular

Proxima Nova Italic

Proxima Nova Medium

Proxima Nova Medium Italic

Proxima Nova Semibold

Proxima Nova Semibold Italic

Proxima Nova Bold

The target audience

Graphic designer who prefers cool, modern style.

Type Promotion Website design

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Extrabold Proxima Nova Extrabold Italic Proxima Nova Black Proxima Nova Black Italic
Proxima Nova Bold Italic Proxima Nova
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REDO Mood board 1 Modern, stylish, strong contrast

REDO Mood board 2

Colorful, vitality, youth

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REDO Mood board 3 Neutral, minimalist style
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PROXIMA NOVA
Designed by Mark Simonson
Features Weights & Styles About Where to Buy Proxima Nova in Use Information Designed by Mark Simonson 2005
From Mark Simonson Studio

Information

Weights & Styles

PROXIMA ABOUT NOVA

Proxima Nova (2005) bridges the gap between typefaces like Futura and Akzidenz Grotesk.

The result is a hybrid that combines modern proportions with a geometric appearance.

Mark Simonson originally released it in 1994 as Proxima Sans (now discontinued) with a basic character set in three weights (Regular, Medium, and Black) with italics. I expanded the original six fonts into a full-featured and versatile family of 42 fonts (seven weights in three widths with italics).

Mark Simonson has continually updated and expanded Proxima Nova since 2005, more than doubling the character set from 700 in its initial release to 1453 characters in the latest version. Additions have included support for Greek, Cyrillic, and Vietnamese, numerous currency symbols, as well as a Medium-weight for all three widths and italics, bringing the total number of fonts in the family to 48.

Since the mid-2010s, Proxima Nova has become the most popular commercial (paid) font on the web, used on thousands of websites around the world.

Proxima Nova is also available separately as a variable font called Proxima Vara.

Features

Where to Buy Proxima Nova in Use

Designed
by Mark Simonson From Mark Simonson Studio
About
2005
Designed
by Mark Simonson
Features Weights & Styles About Where to Buy Proxima Nova in Use Information 2005 AND WEIGHT STYLES Proxima Nova Thin & Italic Proxima Nova Light & Italic Proxima Nova Regular & Italic Proxima Nova Medium & Italic Proxima Nova Semibold & Italic Proxima Nova Bold & Italic Proxima Nova Extrabold & Italic Proxima Nova Black & Italic
From Mark Simonson Studio
GR 619 01: TYPE COMPOSITION
PROXIMA NOVA PROXIMA NOVA PROXIMA NOVA Proxima Nova PROXIMA NOVA PROXIMA NOVA PROXIMA NOVA About Where To Buy Weight Features

MARK SIMONSON HAS CONTINUALLY UPDATED AND EXPANDED PROXIMA NOVA SINCE 2005, MORE THAN DOUBLING THE CHARACTER SET FROM 700 IN ITS INITIAL RELEASE TO 1453 CHARACTERS IN THE LATEST VERSION. ADDITIONS HAVE INCLUDED SUPPORT FOR GREEK, CYRILLIC, AND VIETNAMESE, NUMEROUS CURRENCY SYMBOLS, AS WELL AS A MEDIUM-WEIGHT

About
TOTAL
THE MOST POPULAR COMMERCIAL
ON THE WEB, USED ON
OF WEBSITES
THE WORLD.
IS ALSO AVAILABLE SEPARATELY AS A VARIABLE FONT CALLED PROXIMA
PROXIMA NOVA (2005) BRIDGES THE GAP BETWEEN TYPEFACES LIKE FUTURA AND AKZIDENZ GROTESK. THE RESULT IS A HYBRID THAT COMBINES MODERN PROPORTIONS WITH A GEOMETRIC APPEARANCE. MARK SIMONSON ORIGINALLY RELEASED IT IN 1994 AS PROXIMA SANS (NOW DISCONTINUED) WITH A BASIC CHARACTER SET IN THREE WEIGHTS (REGULAR, MEDIUM, AND BLACK) WITH ITALICS. I EXPANDED THE ORIGINAL SIX FONTS INTO A FULL-FEATURED AND VERSATILE FAMILY OF 42 FONTS (SEVEN WEIGHTS IN THREE WIDTHS WITH ITALICS). PROXIMA NOVA PROXIMA NOVA
FOR ALL THREE WIDTHS AND ITALICS, BRINGING THE
NUMBER OF FONTS IN THE FAMILY TO 48. SINCE THE MID-2010S, PROXIMA NOVA HAS BECOME
(PAID) FONT
THOUSANDS
AROUND
PROXIMA NOVA
VARA.
GR 619 01: TYPE COMPOSITION
Proxima Nova Weights & Styles Features Where to Buy
NOVA PROXIMA NOVA PROXIMA NOVA
PROXIMA NOVA PROXIMA

Proxima Nova

Proxima Nova (2005) bridges the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid that combines modern proportions with a geometric appearance. Mark Simonson originally released it in 1994 as Proxima Sans (now discontinued) with a basic character set in three weights (Regular, Medium, and Black) with italics. I expanded the original six fonts into a full-featured and versatile family of 42 fonts (seven weights in three widths with italics).

Mark Simonson has continually updated and expanded Proxima Nova since 2005, more than doubling the character set from 700 in its initial release to 1453 characters in the latest version. Additions have included support for Greek, Cyrillic, and Vietnamese, numerous currency symbols, as well as a Medium-weight for all three widths and italics, bringing the total number of fonts in the family to 48.

Since the mid-2010s, Proxima Nova has become the most popular commercial (paid) font on the web, used on thousands of websites around the world.

Proxima Nova is also available separately as a variable font called Proxima Vara.

Proxima Nova Weights & Styles Features Where to Buy
Proxima Nova Weights & Styles Features Where to Buy Proxima Nova Thin & Italic Proxima Nova Light & Italic Proxima Nova Regular & Italic Proxima Nova Medium & Italic Proxima Nova Semibold & Italic Proxima Nova Bold & Italic Proxima Nova Extrabold & Italic Proxima Nova Black & Italic Normal Condensed Extra Condensed Weights & Styles Weights & Styles

Name:

COMPOSITION

Instructor: John Nettleton

Week 12: Type Composition // Project 3: Process

Computer Roughs

GR 619 01:
TYPE
GR 619 01: TYPE COMPOSITION
PROXIMA PROXIMA NOVA
Typeface Features in Use Where to Buy
NOVA
About

About Typeface Features in Use Where to Buy

nova Proxima Proxima Nova

Proxima Nova (2005) bridges the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid that combines modern proportions with a geometric appearance. Mark Simonson originally released it in 1994 as Proxima Sans (now discontinued) with a basic character set in three weights (Regular, Medium, and Black) with italics. Mark Simonson expanded the original six fonts into a full-featured and versatile family of 42 fonts (seven weights in three widths with italics).

Mark Simonson has continually updated and expanded Proxima Nova since 2005, more than doubling the character set from 700 in its initial release to 1453 charac ters in the latest version. Additions have included support for Greek, Cyrillic, and Vietnamese, numerous currency symbols, as well as a Medium-weight for all three widths and italics, bringing the total number of fonts in the family to 48.

Since the mid-2010s, Proxima Nova has become the most popular commercial (paid) font on the web, used on thousands of websites around the world.

Proxima Nova is also available separately as a variable font called Proxima Vara.

56789 01234 01234 56789 About Typeface Features in Use Where to Buy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\`~!@#$%^&*()_+<>?:”{}| Thin Light Regular Medium Semibold Bold Extrabold Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\`~!@#$%^&*()_+<>?:”{}| ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\`~!@#$%^&*()_+<>?:”{}| ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\`~!@#$%^&*()_+<>?:”{}| ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\`~!@#$%^&*()_+<>?:”{}| ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\`~!@#$%^&*()_+<>?:”{}| ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\`~!@#$%^&*()_+<>?:”{}| ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\`~!@#$%^&*()_+<>?:”{}| Thin Italic Light Italic Regular Italic Medium Italic Semibold Italic Bold Italic Extrabold Italic Black Italic

Text

Typeface Features in Use Where to Buy The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog Proxima Nova Thin Proxima Nova Thin Italic Proxima Nova Light Proxima Nova Light Italic Proxima Nova Regular The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog
Sample Sample Text About

About Typeface Features in Use Where to Buy

8 weights: Thin, Light, Regular, Medium, Semibold, Bold, Extrabold, and Black.

3 widths: Normal, Condensed, and Extra Condensed.

Matching italics for all weights and widths.

Matching small caps for all weights and widths.

Case-sensitive forms for all-caps settings. Lining and old-style figures (proportional and tabular).

Full “f” ligature set (ff, fi, fl, ffi, ffl, etc.).

Alternate characters (a, l, y, G, slashed zero, and seriffed 1).

Automatic arbitrary fractions. Automatic ordinals. Dingbats (16).

Extended language support for most Latin-based Western and Central European languages and Vietnamese, as well as Greek and Cyrillic. Also includes the capital German sharp S.

Extended currency support.

Requires an application or operating system with support for OpenType advanced typog raphy, such as Adobe Creative Cloud, Affinity Designer/Photo/Publisher, or QuarkXPress. Check your application’s user guide. OpenType advanced typography is also supported by most modern web browsers through the use of Cascading Style Sheets (CSS).

Type Type Features Features

In Use Proxima Nova Proxima Nova In Use

About Typeface Features in Use Where to Buy
To Buy Where Where To Buy About Typeface Features in Use Where to Buy Desktop License Fontspring YouWorkForThem MyFonts FontShop Linotype Fonts.com TypeNetwork FontHaus Font Bros ParaType Fontstand T-26 Adobe Fonts (Creative Cloud) Webfont Fontspring You Work For Them MyFonts Fontshop Linotype Fonts.com TypeNetwork ParaType FontHaus Font Bros ParaType Fontstand T-26 Adobe Fonts (Typekit) (hosted) eBook Embedding Fontspring YouWorkForThem MyFonts FontShop Linotype Fonts.com TypeNetwork FontHaus Font Bros ParaType More Info Licensing FAQ My Standard EULA

Name:

TYPE COMPOSITION

Instructor: John Nettleton

Week 13: Type Composition // Project 3: Final Type Specimen Promotion

GR 619 01:
GR 619 01: TYPE COMPOSITION
GR 619 01: TYPE COMPOSITION
GR 619 01: TYPE COMPOSITION
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Name:

COMPOSITION

Instructor: John Nettleton

Week 14: Type Composition // Project 3: Redo

Type Composition // Project 3

Type Specimen Promotion: develop an engaging, type promotion that includes a type specimen.

GR 619 01:
TYPE

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