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STAKEHOLDER ENGAGEMENT
We classify stakeholders as groups of individuals and organizations that share common social, political, economic, environmental, or cultural issues and needs. They establish or may establish relationships with us and have the ability to influence or be influenced by our activities, business, and reputation. The selection of stakeholders that will be engaged is done through prioritization based on the analysis of relevance and impact, in addition to the existing relationships. The criteria can be different according to each stakeholder.
Engagement actions aim at establishing a direct communication, defending interests, increasing favorability, and strengthening ties with those involved, which allows us not only to present our positions and plans, but also to better understand the doubts, needs and expectations of these audiences. This approach enables a more effective flow of information and, consequently, mutual gains over time.
Our classification of stakeholders is shown in the following figure:
Engagement With Our Stakeholders
Our approach for engagement with stakeholders is adapted according to the characteristics of each stakeholder, as shown below:
Customers
• To contribute to strengthen ng the bond with our customers n the face of the challenges experienced in the oil products market emphasizing our after-sales differential; in addition to improving interpersonal relationships.
• Techn cal management and ntegration events,
• • HOW WE ENGAGE
Visits and meetings
Satisfaction surveys
Provision of relationship channels (Customer Channel Portal Customer Service (SAC), and the Petrobras Technical Assistance Program)
• SCIENTIFIC AND INNOVATION COMMUNITY
To establish new partnerships, to associate with the best available partners, accelerate technological deliveries and reduce the absorption time of innovations, developed from relationships with partner institutions and universities
To promote positive social and environmental transformations n society Technological partnersh ps through cooperation terms and other instruments
Techn cal meetings
MAIN CONCERNS AND DEMANDS OF STAKEHOLDERS
• Reliability and predictability n product supp y
•
Price formation
Contract negotiations
Measurement issues
Customer Channel
Regulation Milestone
MAIN CONCERNS AND DEMANDS OF STAKEHOLDERS
• • • • • • Mana g ement an d continuity o f proje c ts
Public calls for the presentation and execution of research pro ects,
Promotion of nternal and externa workshops
Sending commun cations by e-mail on strategic and nteresting topics
Voluntary environmental initiatives, through the Petrobras Socioenvironmental Program, carried out by reference institutions, and coordinated by representatives of the scientific and academic community
Provision of scholarships and professional development opportunities for students and researchers through the Petrobras Socioenvironmental Program
MAIN CONCERNS AND DEMANDS OF STAKEHOLDERS
Communities In Coverage Area
Community engagement is essential so that we can address and monitor the risks and social impacts arising from the nteraction between our business, society and the environment, allowing the construction of relationships based on continuous and transparent communication
Finally, engagement contributes to the viability of our businesses and local development
Periodic carrying out socioeconomic diagnoses n the communities in our coverage area, aiming to deeply understand the local reality
Management of socia risks throughout the business life cycle
Annual Social Responsibility Plans of the Units
Promotion of community engagement customized to local needs using relationship tools such as community committee meetings, newsletters on our activities in the territory, visits to communities, as well as visits by communities to our facilities, events, training, and drills to act n emergency situations
N e w coo p eration o pp ortunitie s
Interference with quality of life (odor, noise, smoke, vibration dust, flare luminosity, among others)
Interference with livelihoods (damage to artisana fishing and/or tourism activities)
Interference in local traffic dynamics and/or accidents due to the movement of heavy vehicles
Expectation of job creation exceeding demand
MAIN CONCERNS AND DEMANDS OF STAKEHOLDERS