Session 5 . Content Creation

CREATE CONTENT

SESSION 5 CONTENT CREATION

OBJECTIVE

• To turn local stories and perspectives into content that is worth sharing • To practice interview, photography and design skills

TIME SCHEDULE

DAY FIVE

9.00 - 9.30

9.30 - 11.00

BREAK

11.00 - 12.00 ACTIVITY

Briefing: creative direction

On-site interviews / desk research WHY

To choose the style of storytelling and explain the template requirements To make sure there is sufficient base-line material to create content

HOW TOOLS

Guided discussion to explain the workings of the app and choices for style and language. • Briefing PPT • Style guide for content

Students have the opportunity to go out to complete their on-site research and/ or complement with desk research.

Content creation

Create content on each of the 25 places; short stories, poetry, memes, or? Students work in the classroom to turn their information into sharable content. They hand in at end of the session for teacher’s feed-back. • App content template

“DEFINITELY ONE OF THE REASONS THAT I PICKED THIS PROJECT WAS BECAUSE WE GOT TO MAKE AN APP”

- peter, grade 7

notes

SESSION 5 CONTENT CREATION

OBJECTIVE

To turn information into sharable content.

neighbourhood introduction

GPS coordinates

name of place

address

opening hours website

up to 5 images

short narrative (up to 400 characters)

CHOOSE YOUR CREATIVE DIRECTION

Descriptive – what is it that the visitor should know about the place. What will the see, hear when the go there?

Poetic – your artistic reflection of the spirit of a place.

Curious – a visual or text that make visitors want to know more about the place, a meme, a mini-clip?

Narrating – first person observations: what do you see, feel when you are at the place.

Fictional – tell the tales of an imaginary person traveling through the neighbourhood.

Memes – a fun twist on a story of place

Or? – surprise us with a new creative direction

3 BASIC RULES STORIES STYLE GUIDE

1. QUALITY OVER QUANTITY - Short is sweet. Better write one good paragraph than three not-so-good ones

2. HUMAN PERSPECTIVE - It’s not about facts, it’s about the experience. What is cool/special/different about this place? What does it smell/feel like? What makes you want to go there?

3. LENS OF LOCALS - Amplifying local voices . We value honesty and authenticity. We like to hear local’s stories about their place: games, jokes, events, recipes, anecdotes – what even you think is worth sharing!