INFORMING AND DEVELOPING GOOD PEOPLE IN SCALE

THE YEAR 2020 HAS DRIVEN THE DIGITALIZATION AND EXPANSION OF THE EDUCATION MARKET. AND, DURING THE COMING YEARS, THE TREND IS FOR EVEN FASTER GROWTH.

IMPACTED YOUTH

2020

ACCORDING TO AN ANALYSIS done by Heartman House, a pro-bono consultancy that has been working closely with Fundação Estudar, the expectation is that by 2025 the demand for courses will increase the sector revenues by 19%. When we talk about soft skills, the increase should be 23%.

With more than 8 million college students, there are many opportunities to increase our own impact through courses and digital content.

However, to achieve this, we need to keep adapting to the new context, reviewing programs so they are assertive in relation to the current challenges faced by young people, consistent in format, and delivering high quality.

In 2020, with the whole portfolio migrating to the online format, we learned to be more efficient. In the live editions, we improved the occupational rate by 29% and brought the cancelation rate to zero.

Despite the drop in revenue per edition during the pandemic, the expense reduction made the courses more sustainable and with a better financial result when compared to 2019.

8.748 Recorded Courses

3.667 Live Courses

913 Live Courses

2021 JAN-JUL

3.322 Recorded Courses

Changes have already begun...

The revision of the Na Prática (In Practice) courses is an important part of the market repositioning process that is taking place. The main focus is the increase in desirability by positioning Estudar’s courses competitive differential.

“We will differentiate ourselves by strategically using what only Fundação Estudar has: access to a network of Leaders and partners who can contribute with a lot of excellent and inspirational content,” explains Anna Valenzuela, Product, Technology, Communication, Educational and Editorial Content Manager.

In 2021, the first course to get a new face was Leadership 16h, which had already impacted over 18 thousand students throughout 8 years of in-person editions with its presence in more than 300 cities in Brazil. Now, in the recorded course format, it also received a new name: “Make it happen”.

With a more dynamic content and with the concern in having modern and high-quality settings, the recordings reached a cinematographic standard.

However, the biggest news was the inclusion of a Master Class with Jorge Paulo Lemann as part of the course. In this new format, Lemann helped to disseminate throughout Brazil the lessons learned on risk-taking, innovation in a digital market, and diversity to develop teams that are in fact successful.

“We had many conversations with Jorge about how to make more young people dream big, awaken their potential and get out of their YOU CAN ACCESS THE MASTER CLASS TRAILER THROUGH THE QR CODE BESIDE

THE GOAL OF THE MASTER CLASS IS TO MAKE OUR COURSE MORE ATTRACTIVE TO YOUNG PEOPLE. WE WANT THEM TO HAVE ACCESS TO PEOPLE WHO ARE GREAT MARKET LEADERS AND WHO LEAD TRENDS IN THEIR AREA OF EXPERTISE, SO YOUNG PEOPLE MAY LEARN THROUGH THESE HANDS-ON EXPERIENCES. AMONG OUR NEXT STEPS ARE THE RECORDINGS OF NEW CLASSES IN THIS FORMAT FOR THE REST OF THE PORTFOLIO.

Anna Valenzuela, Product, Technology, Communication, Educational and Editorial Content Manager

ACCESS THE QR CODE AND WATCH THE MAKE IT HAPPEN COURSE TRAILER comfort zone. And his answer to this is incredible: when someone experiences success, even if it is a very small success, this person begins to believe that they are capable and want to live that success again, and this will only increase with time,” says Anamaíra Spaggiari, executive director, who interviewed Jorge Paulo and followed along the recordings.

Amid the changes brought to Make it Happen, there is also content facilitation by more senior level professionals. They are: Nathalia Bustamante, former Education Coordinator at Fundação Estudar and Master’s student at Harvard; and Wellington Vitorino, Estudar Leader, social entrepreneur and MBA at MIT.

Besides these experienced facilitators, the course has the participation of 7 Estudar Leaders, references in their areas of expertise and who share their experiences in their fields. They are: Ana Paula Pereira, CEO at Instituto Sonho Grande; Marcos Antônio Oliveira Júnior, Fiuke’s founder and CEO; Felipe Rigoni, Congressman from the state of Espírito Santo; Joice Toyota, Co-founder and Executive Director of Vetor Brasil; Gabriel Bayomi, Unbox co-founder; Larissa Maranhão, Tech Business Partner GM Brex and Ralf Toenjes, co-founder and President at Renovatio and VerBem CEO.

Note: we thank all the people who facilitated the Leadership 16h course and actively contributed to our expansion, making the Fundação Estudar content reach several cities in Brazil.

Diversity in formats and topics

As a great ally of young people in search for development, career and market content, Na Prática (In Practice) has been maintaining its results in its traditional channels such as the portal and YouTube, besides exploring new platforms. Throughout 2020 and 2021, we were able to take advantage of the upward trend in podcasts to formalize content partnerships and launch new programs, such as “Em Diversa Companhia” (“In Diverse Company”), together with AB InBev, the “Visão Panorâmica” (“Panoramic View”) with Fundação Lemann and “Crack the Case”, with episodes signed by Stone, EDP Brasil and AB InBev.

Besides the podcasts, the partnerships were also a highlight in the launching of the e-books focused on specific sectors and issues. Some examples are the editions “Carreira em Impacto Social” (“Social Impact Career”), also with Fundação Lemann; “Carreira no Mercado Financeiro” (“Career in the Financial Market”) with Votorantim, and “Desafios e Habilidades para o Advogado do Futuro” (“Challenges and Abilities for the Lawyer of the Future”), with the VPBG office – Vella Pugliese Buosi and Guidoni Lawyers.

Volunteering Program

While providing greater financial sustainability and increasing Fundação Estudar’s impact, the volunteering program is also a development opportunity for those who donate part of their time.

The possibilities are many: becoming a sales volunteer, mentoring other volunteers or even facilitating Na Prática (In Practice) live courses. In each activity, the young person finds a different experience and development path:

2020

879 volunteers

Total hours

581 volunteers

2021 JAN-JUL

77.876 dedicated hours

136.256

58.380 dedicated hours

SALES VOLUNTEER’S CYCLE OTHER CAREER OPPORTUNITIES AFTER THE SALES COLUNTEER’S CYCLE FACILITATION VOLUNTEER’S EXPERIENCE

1.

HANDS ON PROJECT It is the initial stage of the cycle, where the volunteer learns the first step of any sales process: pre-prospecting, through a practical project.

2.

TRAINING A series of training sessions in sales for qualification.

3.

SALES CYCLE For 6 weeks, the volunteer has the opportunity to put what he or she has learned into practice, divulging and selling the courses of thethe Estudar Foundation and multiplying our impact.

4.

CLOSURE At the end of the cycle, the volunteer has access to feedbacks of their performance and awards.

1.

VOLUNTEERS’ MENTORS Those who have had the experience of being a sales volunteer can continue to challenge themselves to lead a team of up to 5 people, acting as a mentor.

a.

MEMBER OF VOLUNTEER COMMITTEE After the experience as a mentor, the volunteer can become a member of the committee, participating in the cycle as an external consultant.

b.

INTERVIEWER OR SUPPORT TO THE SELECTION PROCESS Another option is to participate in the recruitment and selection of new volunteers as an interviewer.

1.

SELECTION AND INITIAL TRAINING To select our team of facilitators we looked for people with a trajectory that shows protagonism, autonomy, self-knowledge, self-leadership, and, of course, a connection with Fundação Estudar.

2.

PERFORMANCE IN LIVE COURSES The team of facilitators represents Fundação Estudar and is the main interface with young people. To conduct each meeting with excellence, it is required: effective communication, content mastery, and self-management skills.

3.

EVALUATION AND FEEDBACK The network of facilitators is evaluated through: feedback from the course participants, feedback exchange between peers and self-evaluation. After the facilitation, the volunteer receives a report based on qualitative and quantitative criteria.

4.

CONTINUED EDUCATION We believe in the growth mindset and in a network improvement process. Thus, we invest in continuous education based on the facilitator’s evaluations and on the development points mapped.

5.

AWARDS AND ENGAGEMENT To give back to the facilitators some of the time and energy they donate to us, we have a strong policy of recognition and reward. It considers the results achieved by the facilitators and each one’s engagement.