Etownian Issue 20 - 4/21/2011

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Mock Car Crash Preview Features, page 4

Special Redesign Issue

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April 21, 2011 • Volume 107, Issue 20

See page 10 for more info.

One Alpha Dr. Elizabethtown, Pa 17022

On the Web: www.etownian.com

Elizabethtown College’s Student Newspaper since 1904 on campus

Redesigned website debuts Website launch to revamp aesthetic appeal

on campus

Is social media credible? Research yields interesting results

Author Title

Lauren E. Stine Staff Writer

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n experimental research study conducted by Dr. Kirsten Johnson of the Communications Department, along with student assistant Jamie Bartolino, yielded surprising results. The study, entitled Let’s Tweet About It: The Impact of Twitter Posts on Students’ Perceptions of Instructor Credibility, and implemented at Elizabethtown College, was designed to separate participants into three groups: one viewed only scholarly tweets, the second, only social tweets, and the third consisted of a combination of scholarly and social tweets from a professor. After viewing, each participant used Likert scales to rank the professor’s credibility depending on the tweets they read. “We thought the combination of social and scholarly tweets would be seen as more credible,” Johnson stated, but the end results showed otherwise: students who viewed only the social tweets perceived the professor as being the most credible. “If you think of how Twitter is used, it’s social networking,” Johnson explained, “Those students who perceived scholarly tweets from professors as less credible perhaps believe the professor is promoting his or her own agenda.” Also, Johnson stated that since the College is a small, private college, there might be more emphasis on relationships than at a larger university. The idea for the experiment stemmed from Johnson’s fascination with social media networks. “I’ve always been into [them], particularly how professors can use social media,” Johnson stated. She has a social media page and sometimes wonders what her students think about her posts. A group of

researchers had done a similar study with Facebook and when Johnson saw it the wheels in her head started to turn: “I said, ‘Hmm, I wonder if that would translate to Twitter?’” Johnson and Bartolino asked 120 students at the College to participate in the study. Even though less than 2,000 students attend the College, the pair did not struggle to find participants to complete the Survey Monkey questionnaire. “I believe it is a testament to what a nice community of learners we have here [at Elizabethtown],” Johnson stated. “I think it also helps that we go to the classrooms and explain our study. It makes the students feel more involved and gives a face to the researchers.” Johnson believes the study definitely would not have run as smoothly without Bartolino. “She’s fabulous,” Johnson said. Bartolino is currently employed as Johnson’s student assistant and could not be more enthusiastic about her job. “Working with Dr. Johnson is an extremely rewarding experience because she puts so much trust and responsibility [in me]… “Working as her student assistant has been incredible because she allows me to do so much more than I imagine any other professor would.” Johnson has been extremely impressed with the caliber of Bartolino’s work in the study. “Jamie helped to present this study at the PCA Convention; everyone there thought she was working on her doctorate,” Johnson said, smiling. The study has been published in Volume 36, Issue 1 of “Learning, Media and Technology.” Dr. Johnson hopes to explore other avenues of research within her field of study.

on campus

Mapp joins editorial board

Professor joins social work journal of Baccalaureate research

Allison M. Rohland Asst. News Editor

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lizabethtown College plans to launch its redesigned website this May. The launch of the new website is part of the College’s efforts to elevate the professionalism and cohesiveness of its branding. Throughout the past several months, members of the web redesign team, consisting of staff from the Office of Marketing and Communications, Admissions and Information and Technology Services, collaborated with academic and co-curricular departments to complete this endeavor. Additionally, they hired a web design company, mStoner, that specializes in the design of higher level education

The featured screenshots of the website are courtesy of the Office of Marketing and Communications. Please note that they are not finalized and still contain filler text.

Kelly R. Frace Staff Writer

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web pages to tailor the website’s design to the College’s needs. The redesigned website contains new features that appeal to a large variety of audiences. One feature is tailored “audience gateway pages” that give recent and targeted information that a visitor, student, faculty, staff or parent is seeking. Specifically, the website utilizes Recent Site Summary (RSS) feeds for news and events happening on campus, which help to filter out items that may not be of interest to the distinctive audience. In an effort to make the website more interactive, the team used simple elements such as sliders, rotators and videos to bring motion to the web pages. In addition, a new campus map, which uses Google maps application

lizabethtown College social work professor Dr. Susan Mapp was recently appointed to the editorial board of the Journal of Baccalaureate Social Work for a three-year term. The Journal of Baccalaureate Social Work (JBSW), which is published twice a year, is a scholarly publication that contains faculty submissions from all over the country about anything related to undergraduate social work education. The journal is published by the Association of Baccalaureate Social Work Program Directors. Mapp also assists with the annual national conference of this organization. It is now Mapp’s responsibility to ensure

that only quality pieces of writing make their way into the journal. Mapp’s appointment is beneficial for social work students here at the College. “It really is an honor to be chosen,” she said. “It helps Elizabethtown College become more well-known.” Mapp uses her status as a member of the editorial board as an important networking tool when communicating with graduate social work programs at other schools. Seeing her name in the JBSW helps people from those graduate programs make a connection to Elizabethtown College and become familiar with the school. Mapp was previously a consulting editor for the JBSW, evaluating and suggesting changes to the articles submitted for publication in the journal as needed.

programming interface, plays a huge role in the interactive aspect of the website. As well as providing a new medium for interaction, the new campus map can be easily updated if there is a change on campus. The Office of Marketing and Communication staff is collaborating with the academic departments and various offices on campus to enhance the content for the redesigned website. A novel feature on the departmental pages is a new stories section that will inform a multitude of visitors about recent events or accomplishments within a specific department. Digital design manager and web redesign committee member Danilo Yabut said, “For the initial launch we are focusing on getting a strong foundation of content for most departments and offices.” In March, the web redesign committee held three information sessions to show faculty and community members the development of the website. Yabut said, “They [the information sessions] went well and we received positive feedback... most people were excited about getting training, which will happen over the new few months.” According to Yabut, the website is scheduled to launch in late May after the 2011 commencement occurs, in order to avoid disruption to the campus community. The web redesign team is excited for the long-awaited launch and is excited to see the reactions of the community. “All throughout the process we’ve had groups of students, faculty, staff, visitors and parents participate in testing, so we believe most users will be happy with the changes — but change is difficult and something of this magnitude can be quite disrupting,” Yabut said. “So we’ll be looking closely at feedback and reviews that are sure to be out there, and making changes that are necessary to a great user experience.”

It is her job to assess the originality of concepts and appropriateness and timeliness of the subject matter as well as the quality of research design and methodology. In addition, she must comment specifically on the relevance, appeal and readability of the articles. In addition to her position on the editorial board, Mapp has also published an article in the JBSW. Specifically, her article about the impact of short term study abroad programs to Ireland on students’ cultural competence published in the scholarly journal. Mapp keeps a copy of the current JBSW on her desk and reads it regularly to learn about what others are doing in the field of social work and to keep up with new teaching trends. “The purpose of the

journal is to share thoughts, and I like seeing what other people have to say,” she said. This is Mapp’s eighth year teaching at Etown. She is currently an associate professor of social work, and she is in her second year serving as chair of the social work department. Mapp received her Ph.D. at the University of Houston, and her areas of research include threats to children’s well-being globally, a topic which she recently published a book. Originally from New York, she moved to Texas to attend college. She chose to pursue a career at Etown because of the close-knit community. Mapp teaches courses including First-Year Seminar, Social Work Research Methods and International Social Development.


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