Advertising advice

When care providers recruit for themselves they commonly advertise vacancies on their website, some social media accounts and jobsites. With so many jobsites available, there are literally hundreds of advertising options to choose from. Care providers commonly agree that Indeed is the dominant jobsite for the care workers. Other options include GOV Find a Job, TotalJobs, CVLibrary, Google for Jobs and perhaps carehome.co.uk / homecare. co.uk. Some job boards require a subscription, some provide free advertising options and others allow free postings with optional sponsorship to gain higher ranking.

Advertising costs are also increasing. CVMinder ATS can help to keep those increases under control by tracking applicant sources and helping care providers to make informed advertising decisions. Most gain more from free advertising options than expected. Whichever option is preferred, it is important to make sure that adverts can be found and they attract the right people.

Here are 3 suggestions to help care providers improve their job adverts:

1. Optimisation – use a job title that jobseekers understand and repeat that job title several times throughout your advert. That helps jobsite search engines to increase an advert’s search ranking.

2. Job first – Always write about the job first. The opening paragraph should summarise the scope of the role as much as possible. This helps appropriate jobseekers to quickly develop interest and read on.

3. Readability – Section out your advert with headings to make it easier for jobseekers to scan and qualify the particulars of a vacancy. Also try to avoid using long words and long sentences. Making advert easier to read encourages people to take on the detail and that can improve applicant suitability.

CVMinder ATS comes with a built-in advert analyser. It helps care providers to prepare adverts in a way that achieves higher readership. Great adverts also help to improve applicant suitability.

CVMinder’s advert analyser helps to avoid common mistakes too. Mistakes can otherwise harm advert ranking on job boards. Simple mistakes can include salary issues, advert duplication / similarity and including words or phrases that job boards don’t like. Avoiding these issues helps any care provider improve its success rate.