Digital Confidence Will Play A Critical Role In Allowing Businesses To Bounce-Back Post-COVID 19 By Ka e Fisher
W
hile the economic consequence of COVID-19 con nues to unveil itself, we can’t help but watch the transforma on of consumer confidence. Consumer confidence denotes positivity towards the economy and personal financial situa on. It is the driving force behind all economic activity. However, in the aftermath of a global pandemic, when
18 europeanbusinessmagazine.com
consumer confidence is at its lowest, digital confidence becomes equally as cri cal. The widespread call for public social distancing impacted every aspect of daily life. From hospitality, retail and food businesses to medical and banking services, the coronavirus transformed virtually every business into a digital one. As a result, digital confidence will play a cri cal role in allowing businesses to bounceback post-COVID 19.
What Is Digital Confidence? Digital confidence refers to both businesses and customers having highly posi ve a tudes towards engaging through web pages and mobile applica ons. For businesses, this means trusting that your digital platforms will provide flawless user experience every me. Customers too want to share in that confidence. They want to have full faith in the ability of organisa ons to deliver services via digital
