38_European_Business_Magazine_Summer_2020

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IOWA:

A Smart Investment in America’s Midwest

By Mark Laurenzo, Business Development Manager, Iowa Economic Development Authority (IEDA)

A

s we reflect on lessons learned in the year 2020, many words come to mind that encapsulate a year unlike any in our life mes. But the word that stands out in my mind is transforma onal. The collective impact of the COVID-19 pandemic has truly transformed not only how we live, but how we do business. Many newly implemented ways of working will remain well a er the pandemic has come to an end and ul mately become part of whatever normalcy looks like moving forward. In the midst of these unprecedented circumstances, the state of Iowa (centrally located in North America) has gone the extra mile to support impacted businesses through relief grants, tax deferrals, assistance with access to federal resources, workforce development initiatives and other targeted programs designed to sustain businesses in the early days 34 europeanbusinessmagazine.com

of the pandemic. And as businesses have reopened and resumed operaons over the past few months, we've seen countless examples of Iowan ingenuity and our state’s indominable work ethic in the effort to push forward safely and efficiently. Though this year has presented a series of unusual challenges, there have been bright spots, including this month’s announcement that Iowa was named as European Business Magazine's Best State to Invest for the second year in a row. We’re apprecia ve of the editorial board and subscribers for gran ng us with this great honor that we could not have achieved without our top-ranked workforce and the ongoing partnership of nearly 450 interna onal employers operating in Iowa. This incredible recogni on demonstrates that though the business landscape has changed, Iowa’s low cost of doing business, skilled workforce and efficient infrastructure continue to cement our state as a great place for

industry. Even in the face of adversity, we’re commi ed to fostering an environment where businesses achieve sustained growth and people enjoy a rewarding quality of life. Read on to learn more about why Iowa may be a smart investment for your business.

A research-driven and businessfriendly environment As a state that’s home to top-ranked research-based universi es, high-tech startups and a dogged commitment to innova on, companies and ins tu ons opera ng in Iowa are tackling tomorrow’s challenges today. In fact, Iowa has emerged as a bioscience epicenter through unique research and development special es in bio-based products, animal health, precision agriculture and immunotherapies. Beyond our research-first approach, companies and ins tu ons opera ng in the state have access to abundant raw materials and a pipeline of world-class talent stemming from the University of


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Articles inside

Do Black Lives Matter in Business?

6min
pages 112-116

Almost one fifth of SMEs don’t think they’d survive another lockdown

3min
page 111

Businesses are paying the price of stressed staff as pandemic

6min
pages 94-95

HOW SEARCH ENGINES REALLY WORK

25min
pages 98-104

Can Europe Overcome The Next Wave Of The Pandemic

5min
pages 90-91

money pressure takes its toll How to conduct risk assessment of your receivables

6min
pages 96-97

Reframing ‘Work / Life Balance

6min
pages 92-93

Ten years in compliance: Reflecting on the UK Bribery Act

4min
pages 88-89

US vs Europe: Tensions Rise

5min
pages 86-87

Refinitiv battle reveals unease over power of modern stock markets

5min
pages 84-85

Why You Should Consider Starting a Business in Bermuda, Too

6min
pages 82-83

SMEs Post Lockdown 5 European Google competitors to watch

5min
pages 80-81

European App Developers Create New Service to Help Struggling

1min
page 79

What happens to innovations in a crisis?

28min
pages 65-73

Why Dating Apps are Old News and Matchmaking Services are Booming

6min
pages 74-75

Irene Valenti, founder of Valenti International

8min
pages 76-78

Romain Gerardin-Fresse, Ceo and Founder of GFK Conseils-Juridis

26min
pages 56-64

Odd Sverre Østlie, CEO of Pexip

11min
pages 50-53

Building a finance function from the ground up

4min
pages 54-55

Max Studennikoff, Ceo and Founder of CC Forum

7min
pages 46-47

Work from Home Revolution: Video-conferencing is About

6min
pages 48-49

Tens Of Thousands Protest Pandemic Restrictions In Berlin

3min
pages 44-45

Post-Pandemic Economic Recovery and New Market Space in China

6min
pages 40-43

Why Iceland is the Perfect Spot to Do Business

4min
pages 38-39

Can Industries Bounce Back after the Coronavirus Outbreak?

9min
pages 30-33

Cloud, cyber security & leading in a threat environment without decelerating innovation

5min
pages 36-37

Safe-Haven Assets: Coronavirus Market Crash Make Investors

6min
pages 28-29

What is the Future of Money and Are We Ready For It?

6min
pages 26-27

Iowa: A Smart Investment in America’s Midwest

6min
pages 34-35

Latest News

13min
pages 8-11

Mass exodus from the UK

4min
pages 22-23

Bumper year of sport to boost air charter industry in 2021

4min
pages 12-13

Digital Confidence Will Play A Critical Role In Allowing

5min
pages 18-19

Why The Moroccan Pharma Industry Matters To Europe

3min
pages 24-25

The World Economic Forum Suggests a Different Post-Covid

5min
pages 14-15

Social media: Are we in control?

6min
pages 20-21

James Storie-Pugh, Founder of Mellow

3min
pages 16-17
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