Halfway Between Europe and the US:
WHY ICELAND IS THE PERFECT SPOT TO DO BUSINESS
O
en referred to as “the land of fire and ice“, Iceland is known for its stunning landscapes. It’s a country of extreme geological contrasts: Iceland holds some of the largest glaciers in Europe, as well as some of the world’s most ac ve volcanoes. But there’s more to Iceland than just its sweeping nature. Iceland is actually one of the most innova ve countries in the world and is responsible for quite a few ‘firsts’: the first elected female president, the first country to force employers to address the gender pay gap, etc. This small Nordic country with a popula on of fewer than 400 thousand people is also a perfect place to do business.
38 europeanbusinessmagazine.com
“Once every decade or two, I come across a market overseas which is most a rac ve and is worth considering,” said Gervais Williams, a por olio manager at London-based Miton Group, an investment management company. “That last happened in 1995 in Ireland and Iceland is the market I now like.“ And there are more than a few reasons for that for sure. Iceland is known for its economic compe veness, as it’s regularly ranked among the 30 most compe ve countries in the world. It also ranks 5th globally regarding the quality of the educa onal system and is the world leader when it comes to the availability of the latest technologies in companies and firm-level technology absorp on. Besides,
