39_European_Business_Magazine_Autumn_2020

Page 38

MOROCCO: Building Back Be er

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s countries around the world con nue to address the consequences of the COVID-19 pandemic, Morocco is a model of crisis management, increasing the daily tes ng rate from 2000 per day in April to 20,000 per day in June, reducing the key interest rate from 2.25% to 1.5% and providing 20bn dirhams for the recovery. Morocco has not spared any resources dealing with the pandemic, and is looking to the future, restar ng the economy and further advancing its state and society. Patricia Cullen reports. Improvements and progress have not just been made in response to the COVID-19 crisis however. They have been decades in the making, and over the past twenty years, Morocco has achieved significant social and economic progress due to large public investments, structural reforms, alongside measures to ensure macroeconomic stability. Highligh ng this monumental growth, Morocco jumped from 128th posi on 38 europeanbusinessmagazine.com

in 2010 to the 53rd spot in the World Bank’s Doing Business 2020 rankings. This posi ve transforma on across the business landscape has been credited to unprecedented, innovave structural reforms in the poli cal, social and economic environments. The Green Morocco Plan, the Industrial Accelera on Plan, the RAWAJ Plan for Trade Development and Distribu on, the Solar Plan and the Tourism Strategy are among the many policies that have been instrumental in this significant progress, and have been crucial to the industrial sectors historical growth. In OBG’s 2020 Morocco CEO Survey, 28% of respondents recognised that the industrial sector has huge poten al to drive further growth, followed by ICT and innova on at 24%, and agriculture at 10%. Renewables is another sector in Morocco that has huge opportunity, and the Na onal Energy Strategy 2009 aims to generate up to 52% of the country’s electricity needs from renewables

within 10 years’ time. Morocco is also set to be a global player in green energy and opportuni es for innovave, spirited companies abound. Key projects include the 580-MW Noor solar power plant, the 800-MW Noor Midelt hybrid plant and the 850-MW Boujdour wind farm. Though things are looking bright, there are challenges to overcome, and the combined effect of a poor crop year and the implica ons of the confinement policy due to the COVID-19 pandemic in the secondary and terary sectors, has led to a downward revision of the growth rate. Travel restric ons and health concerns have cast doubt on the future of the country’s most dynamic industry, tourism. Morocco reacted quickly and closed its borders in mid-March to curb the spread of COVID-19, and while the county was applauded for its quick thinking, the tourism industry, which accounts for approximately 11% of Morocco’s GDP, took a par cularly hard hit.


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Articles inside

Ai In Banking Hype Or Revolu on

12min
pages 98-104

Why Now Is The Time To Tokenize The World

4min
pages 96-97

How To Build Up Partnerships - Remotely

24min
pages 89-95

Lessons In Leadership From The Best In The Business Lloyd Salmons, Co-Founder, Peptalk

21min
pages 80-85

European Business Talks With With Nick Morley

11min
pages 72-75

How The Union Is S fl ing Economic Development And Why Europe Will Never Flourish Under The Eu

7min
pages 78-79

Leveling The Field: How The Rule Of Law And A Free Press Are Crucial In Interna onal Business

10min
pages 86-88

Substack: Independent Wri ng Has Never Been So Easy

4min
pages 70-71

The Storming Cbd Market In Europe

7min
pages 68-69

The Clock Is Tik Toking Why The Use Of Apps Like Tik Tok Are Necessary In Modern Business

6min
pages 66-67

How Joe Biden Will Aff ect European Business

13min
pages 62-65

Unlocking The Power Of Data-Driven Linear Tv For Business Success

4min
pages 60-61

Morocco: A New Genera on Of Civil Servants Paving The Way For Industry 2.0

13min
pages 52-57

Would Uk Businesses Gain In Eu Reloca on

3min
pages 58-59

European Business Magazine Talks To Lamia Tazi

9min
pages 49-51

European Business Talks Exclusively To Mr Mohammed Benchaaboun

14min
pages 44-48

Morocco Bridging The Gap

5min
pages 42-43

Morocco s Moment: Supply Chains Reimagined

4min
pages 40-41

Morocco Building Back Be er

7min
pages 38-39

Latest News

32min
pages 11-21

Leadership In An Uncertain World: Why C-Levels Need To Con nually Ques on

14min
pages 32-35

Portugal Fintech: Capital Raising Of Startups Increased To €276M

3min
pages 28-29

Blockchain: Its Rela onship With Cryptocurrency And Beyond

6min
pages 22-23

Global Debt At Risk Of “Qualita ve Change

5min
pages 30-31

Relentless Cyber Threats Calls For Omnipresent Protec on

5min
pages 26-27

Why Is Big Data So Important

6min
pages 24-25

Covid 19 And The European Pharma Industry

7min
pages 36-37
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