39_European_Business_Magazine_Autumn_2020

Page 42

MOROCCO: BRIDGING THE GAP

M

orocco, a North African country bordering the Atlantic Ocean and Mediterranean Sea, dis nguished by its Berber, Arabian and European cultural influences, has a thriving economic market, and enjoys the benefits of interna onal trade and global partnerships. Offering political stability, ins tu onal and macroeconomic dependability and a steady GDP growth rate of approximately 4.5% over the past 20 years, Morocco is one to watch. Reliable and effective, this innovave country can act both as a bridge,

42 europeanbusinessmagazine.com

connecting Europe and Africa, and also as a profitable manufacturing hub in itself. Leveraging its geographic and cultural es with Africa, the Middle East and Europe, its world class infrastructure alongside the new Mohammed VI Tangier Tech City, Morocco’s manufacturing sector is booming. Morocco has had ins tu onal relaons with Europe since the 1960s, resul ng in the Advanced Status of 2008, upgrading the Euromed process and the Associa on agreement, among other mutually beneficial arrangements. Morocco’s well-developed opera ng environment, its

reintegra on into the African Union, and its strong presence in the Economic Community of West African States (ECOWAS) all play an important role. Furthermore, the Industrial Acceleration Plan promotes firms to extend opera ons across Africa, developing Morocco’s status as a gateway for interna onal investment in the con nent. The emergence of a middle class in the greater north west of Africa, with Morocco as economic catalyst, further supports companies to explore this new market, and has opened up opportunities for European companies to expand. There is an established history between Morocco and Europe, and King Mohammed VI has always been a Europe enthusiast. His PHD thesis in Law was dedicated to the relaonship between Morocco and the European Union, and he did an internship at the European Commission with Jacques Delors at the end of the eigh es. Since his arrival in the throne in 1999, he has pursued three economic sequences. Firstly, from 1999 to 2007, there was an infrastructure building sequence backed by public spending. The results were staggering. Morocco went from 100km of highway in 1999 to more than 2000km in 2020. Addi onally, the building of the largest African port, an $800m project, and the $4bn Tangier to Casablanca high-speed railway, are two of the most noteworthy recent projects completed. Major road, rail, airport and port infrastructure upgrades will continue in line with goals set out in the government’s long-term infrastructure strategy. These ongoing infrastructural improvements posi on Morocco as a strong link between Africa and Europe and intra-Europe trade. Secondly, from 2007 to 2012 a phase of rapid interna onaliza on through industry was launched. French carmaker Renault arrived in 2007, followed by PSA in 2015, and several hundred subcontractors from the automo ve industry have since


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Articles inside

Ai In Banking Hype Or Revolu on

12min
pages 98-104

Why Now Is The Time To Tokenize The World

4min
pages 96-97

How To Build Up Partnerships - Remotely

24min
pages 89-95

Lessons In Leadership From The Best In The Business Lloyd Salmons, Co-Founder, Peptalk

21min
pages 80-85

European Business Talks With With Nick Morley

11min
pages 72-75

How The Union Is S fl ing Economic Development And Why Europe Will Never Flourish Under The Eu

7min
pages 78-79

Leveling The Field: How The Rule Of Law And A Free Press Are Crucial In Interna onal Business

10min
pages 86-88

Substack: Independent Wri ng Has Never Been So Easy

4min
pages 70-71

The Storming Cbd Market In Europe

7min
pages 68-69

The Clock Is Tik Toking Why The Use Of Apps Like Tik Tok Are Necessary In Modern Business

6min
pages 66-67

How Joe Biden Will Aff ect European Business

13min
pages 62-65

Unlocking The Power Of Data-Driven Linear Tv For Business Success

4min
pages 60-61

Morocco: A New Genera on Of Civil Servants Paving The Way For Industry 2.0

13min
pages 52-57

Would Uk Businesses Gain In Eu Reloca on

3min
pages 58-59

European Business Magazine Talks To Lamia Tazi

9min
pages 49-51

European Business Talks Exclusively To Mr Mohammed Benchaaboun

14min
pages 44-48

Morocco Bridging The Gap

5min
pages 42-43

Morocco s Moment: Supply Chains Reimagined

4min
pages 40-41

Morocco Building Back Be er

7min
pages 38-39

Latest News

32min
pages 11-21

Leadership In An Uncertain World: Why C-Levels Need To Con nually Ques on

14min
pages 32-35

Portugal Fintech: Capital Raising Of Startups Increased To €276M

3min
pages 28-29

Blockchain: Its Rela onship With Cryptocurrency And Beyond

6min
pages 22-23

Global Debt At Risk Of “Qualita ve Change

5min
pages 30-31

Relentless Cyber Threats Calls For Omnipresent Protec on

5min
pages 26-27

Why Is Big Data So Important

6min
pages 24-25

Covid 19 And The European Pharma Industry

7min
pages 36-37
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