The Clock is Tik Toking:
Why the use of apps like Tik Tok are necessary in modern business
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ince its launch in September 2016, Tik Tok has taken the globe by storm. Its simplistic core concept of allowing users to update their profile by making a 15 second video supported by various music clips has become such a popular feature that it is now the most downloaded app in the world that isn’t Facebook owned. While this idea is based on entertaining the individual, it is businesses that are seeing the need to take advantage of such a trend in the modern market so that they can achieve long term success Based purely on metrics, its shows that over 1.5 billion people worldwide
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are active users of the application, with the majority of these being in the 18-34 market demographic. This group made up of ‘millennial’ and ‘gen z’ consumers is the largest and the main sector pertaining to growth across all markets, with their main objective being to constantly reinvent, improve and adapt what they use and how they live. This market is the vital component of any business strategy as they are always open to brand switching, lacking loyalty and o en needing no acquisi on costs, meaning that if a company is serious about reaching this audience then Tik Tok is a prime place to achieve this.
A key factor of this is that they are ‘active’ users, and therefore constantly aware of what they see as the app provides an immersive experience that o en provides heavy resonance through the personally selected content. The core components of video and audio in the app means any user is forced to dedicate themselves to purely focusing on what they watch, giving brands the perfect opportunity to portray a message they wish to deliver direct to a possible consumer, who takes it in and fully considers the presenta on as with the full horizontal posi oning used there is no room for other distrac ons.
