THE KEYS TO LIFE
Wellness at Chiva-Som
International Health Resorts
FESTIVE GIFTING
Expert marketing advice to boost your retail success
NORDIC HORIZONS
We meet the team driving change at Farris Bad, Norway
TREATMENT COUCHES
Leading brands offer their advice in our Expert Guide
Truly effective yet gentle on the skin
Clinically proven results
-51 % SIZE OF DARK SPOTS
REDUCES THE NUMBER, SIZE AND INTENSITY OF DARK SPOTS. EVENS THE SKIN TONE. PREVENTS THEM FROM REAPPEARING FOR LASTING EFFECTIVENESS.
This month, the spa industry mourns the loss of the extraordinary Dorothy Purdew OBE, founder of Champneys Health Resorts in the UK. An original thinker, she constantly showed up in business and life – an investor in people, contributing to spa standards and many charitable causes. We dedicate this edition to a true icon of industry (p14).
Successful spa programming must always reflect real demand, and in this issue Wendy Golledge explores the menopause revolution (p80) and how spas can best serve women looking for support. Mark Smith brings us the latest wellness news, including the fascinating rise of men-only retreats (p116). We also meet Neil Markey of Beckley Retreats to hear more about the healing power of mushrooms (p96).
Our much anticipated festive gifting special (p34) showcases our pick of the best seasonal spa retail options, offering key advice from brand experts, while Tracey Stapleton shares seven ways to unwrap your festive marketing success (p50).
Autumn is a time to set budgets and action investments, so our Expert Guide to Treatment Couches (p98) aims to advise you on this vital purchasing decision. Guest columnist Emlyn Brown also advises on how best to communicate the true value of your spa (p32). Elsewhere, we pick the best launches On the Menu (p67) and spotlight innovative new equipment in Spa Style (p122).
Behind the scenes at leading spas, we meet the team at Chiva-Som in Thailand (p18); head north to Farris Bad in Norway (p108); and bring you our pick of the five best recent European spa openings (p52). We hope you take inspiration from this issue and wish you a successful season ahead.
Sarah Camilleri Editorial director & publisher sarah.camilleri@spapublishing.com
22nd November 2023 NH Collection Milan CityLife
The Ultimate Hotel Spa Symposium
A one-day event entirely dedicated to wellness and trends, to critical issues and opportunities in Hospitality industry!
Some of the conference speakers and leading figures in the wellness industry:
organized by patron partner
Kent Richards Six Senses Spas
Michael Newcombe Four Seasons
Julanda Marais Explora Journeys
Emlyn Brown Accor
Laszlo Puczko HTWWLife
Monica Mescoli Lefay Resorts & Residences
Adam Mogelonsky Hotel Mogel Consulting
Gabriella Carletti Fonteverde Natural Spa Resort
Louise Moore Hilton Group
A respected magazine editor with over 30 years’ experience, Sarah founded European Spa in 2007 to help the spa industry grow and flourish. An influential voice in the global wellness community, she serves on the advisory board of the British Beauty Council and supports the Global Wellness Institute’s Living Well From Within coalition.
An influential spa writer, Mark has contributed beauty and wellness news to European Spa and europeanspamagazine.com for over a decade. The founder of UK meditation concept Kalm Horizons, he brings us festive launches and advice from leading spa brands, as well as exploring men-only retreats in our Wellness Trends pages.
Ever up to date with spa trends, our news editor Wendy looks at how the spa industry is evolving to cater specifically for women with symptoms of the menopause. She also curates our Expert Guide to Treatment Couches and puts a spotlight on the cutting-edge equipment that can enhance your business in our regular Style section.
On the cover: a guest is shown how to breathe well in a pranayama session at Chiva-Som Hua Hin, Thailand
Editorial director & publisher Sarah Camilleri sarah.camilleri@spapublishing.com
Deputy editor Mark Smith mark.smith@spapublishing.com
News editor Wendy Golledge wendy.golledge@spapublishing.com
Art director Richard Page richard@spapublishing.com
Production and online editor David Fagan david.fagan@spapublishing.com
Production and proofing Angela Sharpe subscribe@spapublishing.com
Neil Markey
Co-founder, Beckley Retreats
A successful entrepreneur, Neil teaches meditation to professional athletes, special forces soldiers and business executives. As part of his mission is to connect people to healing spiritual arts and wellbeing practices, he outlines the effectiveness of psilocybin retreats for our readers. www.beckleyretreats.com
Tracey Stapleton
The Spa PR Company
A spa and wellbeing public relations specialist for 20 years, Tracey offers a targeted range of PR and marketing services to spa and hotel operators as well as beauty and wellbeing product brands and services. In this issue she provides seven tips for maximising your festive retail revenue.
www.thespaprcompany.com
Global senior vice-president of wellbeing, strategy, design and development, Accor
Emlyn’s role at Accor focuses on the group’s Luxury & Lifestyle division, including the brands Raffles, Fairmont, Sofitel and MGallery. Here, he advises on communicating the true value of your spa to hotel management. www.accor.com
Accounts manager Julie Jones accounts@spapublishing.com
Spa Publishing Ltd
Registered in England. Company No. 6293825
For 45 years, the Biologique Recherche Methodology has a reputation of expertise based on a clinical and personalized approach in their beauty treatments. Using pure, concentrated and active ingredients within their products, as well as innovative protocols and specific manual techniques adapted to the different Skin Instants© it offers the best solution to building better skins.
ON THE COVER
We report on the pioneering wellness developments at the luxurious destination
Chiva-Som Hua Hin, Thailand
18 CHIVA-SOM INTERNATIONAL RESORTS, THAILAND AND QATAR
The teams at Chiva-Som Hua Hin and Zulal Wellness Resort explain how the pioneering destination spa brand is driven by a philosophy of making positive change
32 CALCULATING THE TRUE VALUE OF SPA
Emlyn Brown, global senior vice-president of wellbeing, strategy, design and development at Accor, on how wellbeing services can boost business performance
14 A TRIBUTE TO DOROTHY PURDEW OBE
We mark the passing of the co-founder of Champneys – an icon of the British and global spa insutry who will be remembered as a kind and generous business pioneer
52 FIVE NEW SPAS FOR AUTUMN 2023
European Spa shines a light on the best new spa openings across Europe, including Cape of Senses, Italy; Forest Spa, Middleton Lodge, UK; 12|14 Stradom House, Poland; Lakes Spa & Wellness Centre, The Lakes by Yoo, UK; and W Budapest, Hungary
108 FARRIS BAD, NORWAY
Behind every great spa is a great team: we talk to head of spa and wellness Kristin Mariante and development manager, Lasse Eriksen about their guiding principles
34 MAXIMISE YOUR FESTIVE RETAILING
Our annual round up of the best festive gifting ideas along with invaluable marketing advice from leading brand experts to help you boost your revenue
50 7 WAYS TO UNWRAP FESTIVE MARKETING SUCCESS
The Spa PR Company’s Tracey Stapleton reveals her tips to ensure your spa brings in guests and makes the most of this potentially profitable time of year
80 THE MENOPAUSE REVOLUTION
98 EUROPEAN SPA’S EXPERT GUIDE TO TREATMENT COUCHES
Invaluable advice on making this key purchasing decision from leaders in the field, including Gharieni Group, Lemi, Living Earth Crafts, Spa Vision, Belezzi, Nilo Spa Design and Oakworks
No longer a taboo subject, menopause and its symptoms are now a hot topic, and spas are well placed to offer solace and solutions for guests and team members alike
96 THE HEALING POWER OF MUSHROOMS
We explore the growing popularity of psilocybin rituals and their place within the world of wellness with Neil Markey, co-founder and CEO of Beckley Retreats
30 WILDSMITH SKIN: FOLLOW THE WILDSMITH WAY
We take a journey into the landscape of Wildsmith Skin, whose clinically proven products and experiences aim to transform skin health and wellbeing
48 NATURA BISSÉ: INNOVATION AND EFFICACY
Natura Bissé is a global leader in effective results-driven skincare. We investigate the brand’s key pillars and discover what makes it an exceptional partner for spas
64 STARPOOL: A METHOD FOR SUCCESS
We explore the principles that guide the Italian spa equipment supplier Starpool, whose engineering, technical and training expertise is valued around the world
76 GROWN ALCHEMIST: RE-THINKING EXCLUSIVITY
Find out how lab-chic brand Grown Alchemist is coming up with unique and innovative ways to elevate the profiles of its partner spas
78 SPARCSTUDIO: NEXT-LEVEL SPA DESIGN
Discover how Sparcstudio’s award-winning independent designs continue to deliver quality, excellence and bespoke concepts in the world of spa, wellness and hotel design
67 ON THE MENU
A round-up of the best new products and treatment innovations including ishga’s Hydra+ Marine Cream to celebrate its tenth anniversary, and a new hormone-focused treatment from Aromatherapy Associates
116 WELLNESS MATTERS
In our collection of the modalities making waves in the world of wellness, we explore the rise in popularity of men-only retreats and highlight sexual health screening at SHA Wellness in Spain as well as lochside yoga at Loch Fyne Hotel and Spa, Scotland
122 SPA STYLE
A selection of latest stylish equipment and leading-edge technology, including stunning copper baths from William Holland and the Sauna S11 – the result of a collaboration between thermal expert KLAFS and Studio F. A. Porsche
In memory of Dorothy Purdew OBE
European Spa pays tribute to
European Spa celebrates Dorothy Purdew OBE’s lifetime of devotion to the spa industry and her creation of Champneys Health Resorts
It was with great sadness that the spa industry learned of the passing of the spa owner and respected industry pioneer Dorothy Purdew OBE, on September 5, 2023. Dorothy was the mother of two sons – Stephen and Simon – proud grandmother of James, Daisy, Robert, Raffaella and Barnaby, and great grandmother of Charlie, Olivia and Henry.
She masterfully balanced life, work and family throughout her extraordinary career to build an iconic spa legacy. Together with Champneys owner and co-founder Stephen Purdew – and her dedicated team across Champneys Health Resorts, led by CEO Alan Whiteley – Dorothy steered the brand’s ever-growing success. In truth, retirement was never on the lips of this dedicated 91-year-old entrepreneur, who enjoyed creating, innovating and spending time with everyone in the business. Contributing to Champney’s progress, as well as enjoying her family and friends, was simply her life.
Building Champneys: an iconic spa brand Dorothy was born in Clapham, London in 1932. Always proud of her working-class roots, she started her own weight-watching business at 37 with a £60 loan from her father to buy some weighing scales and print leaflets. Together with her late husband Bob and son Stephen, she opened her first Health farm, Frimleys, eight years later before going on to buy Henlow Grange in Bedfordshire.
Today Champneys remains a family business and is said to be valued at over £300 million, employing 1,600 people. Dorothy took great pride in building the business and its reputation, transforming it over the years to meet ever-evolving demand. Its impressive portfolio today includes four iconic resorts, two spa hotels, its own training college, a spa retail range and cruise ship partnerships.
“My mother’s unwavering commitment to excellence and her belief in providing the highest quality treatments set a benchmark for the industry,” Stephen Purdew told European Spa. “As co-founder of Champneys, her passion for creating a haven of relaxation and wellbeing touched the lives of countless individuals, delivering rejuvenation to both the body and mind.”
A big-hearted and respected leader Dorothy was highly thought of across the spa industry, with many of today’s business leaders having started their careers at Champneys.
In 2008, she was recognised with an OBE for services to the hospitality sector and charity, which
“What would I tell a young person starting out today? Go and find a great hotel. Do whatever they ask you to do – join in – take every training course they offer and have a lovely time. Hospitality is a gift.”
Dorothy Purdew OBEThis page: Dorothy Purdew OBE was an energising presence at industry events and supported many charities, including the Silver Star diabetes appeal
she said was one of the “proudest moments of my life”. She actively participated in Champneys annual charity bike ride to raise money for Stand Up to Cancer, and privately supported many charities dedicated to children and other good causes.
In a tribute to Dorothy, Champneys CEO Alan Whiteley said: “Today, we mourn the loss of a great lady and extraordinary entrepreneur. Dorothy Purdew’s spirit and impact will forever remain an integral part of Champneys’ identity. Though she may no longer be with us, her legacy lives on, guiding us as we continue to provide unparalleled wellness experiences and carry the torch she lit.”
He continued: “I was privileged to know Mrs Purdew for ten years, and in that time she kept me on my toes – there wouldn’t be a day that passed without us speaking to each other. She would remind me that Champneys is a precious jewel that must be developed and protected for future generations.
“It was her passion for fundraising and her charity work which most impressed me. She was an advocate for small, local charities, wanting to make
a real difference in people’s lives. Over the years she raised hundreds of thousands of pounds.”
A supportive friend of European Spa
Dorothy contributed much to the UK spa industry’s evolution and actively participated in industry events as a speaker. She worked tirelessly to elevate career pathways for therapists and enjoyed celebrating at spa industry awards, of which she won many.
She also took time to support our work at European Spa magazine, and Sarah Camilleri, publisher and editorial director, said: “Dorothy was one of the most driven and positive people I have ever met, always curious, always learning and always positive. I was privileged to have her guidance on many occasions and to call her a mentor and friend.
“She was an inspiration to so many. A champion of spa business, she was passionate about people – from trainee therapists to spa managers.”
Lesley Bacon, group health club and spa manager at Hand Picked Hotels, said she was also grateful
“Our success is built on our people. We have so many long-serving staff and a superb management team. At work you should feel important and valued.”
Dorothy Purdew OBE
for Dorothy’s friendship over the years: “She was so generous with her time, knowledge and thoughtfulness. Dorothy held a room, she was spa royalty and rightly so – she had the respect of everyone who came across her.
“She was a lady whose vision led the way for the spa landscape we see today. A leader of industry undoubtably, but also with a wonderful sense of humour – a great storyteller over lunch, and her love of life was also a big part of her character. I will truly miss her but am so lucky to have had the pleasure to call her a friend.”
Honouring Dorothy on behalf of Elemis, the brand’s co-founder and global president, Noella Gabriel, shared her memories: “Dorothy Purdew was always ‘Mrs P’ to me. She was a dear friend and mentor for over 25 years. Dorothy had an incredible warmth and kindness, and was always so intuitive both in her business and relationships.
“Her laugh was infectious – she was witty, fun, charming and always up for a celebration! Her life experience gave her such rich wisdom that I truly admired and valued. She will be greatly missed.”
Supporting the next generation Champneys’ spa director Laura Tatlow paid tribute to Dorothy’s commitment to raising standards in spa treatment delivery: “Mrs Purdew was the heart of our spas and was always so passionate about the team and the guest experience. Her enthusiasm was so refreshing.
“She was the pioneer of our spa apprenticeship programme, devoted to bringing new young talent into the industry and developing their skills to be the best therapists they can be. Supporting our Champneys Beauty College, she would come to every graduation without fail, leaving everyone in the room inspired on their journey into the industry.”
International spa consultant – and a good friend of Dorothy – Tanya Wheway concluded: “Dorothy will leave a huge gap in the minds and hearts of many… what a dame! She achieved so much and gave so much. I loved her directness, her humour, her sense of adventure and her genuine interest and care for her family, colleagues and friends. She certainly left her mark on the world of spa.”
www.champneys.com
“I love the spa business. I think to myself, I got lucky. What could be better?”
Dorothy Purdew OBEAbove from left: Dorothy Purdew with (from left) her son, Stephen, her sister Rita and her grandson Robert; Champneys Henlow Grange in Bedfordshire; Mrs Purdew supported industry events; Dorothy with European Spa’s Sarah Camilleri
REPORT BY SARAH CAMILLERI
Offering guests a ‘haven of life’, the celebrated Chiva-Som brand has been a global wellness pioneer for 28 years. Its flagship Thai property, Chiva-Som Hua Hin, has been a beacon of light in the spa world, inspiring a whole generation of spa businesses serving discerning wellness travellers. In March 2022, Chiva-Som unveiled an ambitious expansion of its brand in the form of a brand-new resort, Zulal Wellness Resort by Chiva-Som. Located in the kingdom of Qatar, this extraordinary destination, which has a whole section uniquely dedicated to family wellness, is said to be the first of its kind in the Middle East (see p25).
Brainchild of the late Boonchu Rojanastien, Chiva Som’s pioneering approach to wellness hospitality is celebrated to this day. Taking over from his father in 2007, CEO and chairman Krip Rojanastien now leads by example as an advocate for the United Nation’s Sustainable Development Goals for a better world.
A fresh and innovative destination, four phased multi-million dollar refurbishment programmes at Chiva-Som Hua Hin, completed in 2019, have remained respectful to its DNA yet shifted the offer to meet today’s rapidly changing market. Located just two hours south of Bangkok, the brand’s serene flagship is a world away from the hustle and bustle of this popular coastal resort town. Beyond the elegant reception, immaculate tropical gardens peppered with Koi carp ponds and elegant temple-like pavilions, cascade down to a glorious beach-front setting. Perfectly planned, the seven-acre resort never feels crowded or overstretched. Some 108 guests can comfortably escape to enjoy personalised retreat programmes, looked after by Chiva-Som’s 300-strong team.
The serenity and calm that guests experience at Chiva-Som defies an extraordinary flow of daily activity, much of which takes place inside the vast 2,730sqm spa and holistic centre. Set over three
stories, the building houses 70 treatment rooms and full suites of subterranean thermal facilities for both men and women.
The busy spa reception deftly manages the scheduling of daily treatments, meeting guest needs with grace and ease. Not only is everything well run, but the teams build a rapport with each guest, finding ways to enhance their experience and fine-tune their programme. This level of connection is the ‘secret sauce’ to Chiva-Som’s success, and helps to drive an impressive repeat business of 70%.
Development director Karen Campbell joined the Chiva-Som team five years ago to drive change in a new era for the business. Bringing a love of nature and fitness, not to mention her banking prowess, she drives development and brand expansion.
“When I started out, I studied biology and zoology, so I am very comfortable with the sustainability shift we are now experiencing in the world. For me its instinctive and essential for the future,” she says. “The opportunity to work for Chiva-Som is really about that bigger opportunity of ‘how do we make the world well’? For the Chiva-Som team it’s a privilege to work towards this objective every day.”
Campbell says that functional medicine remains at the heart of the offer: “Your sleep, your nutrition, your exercise, your flexibility – these are the keys
to life and the ones that keep you healthy. We have a medical doctor and state-of-the-art diagnostic tools to help measure results, but our focus firmly remains on functional wellness – we are not a medical centre.”
On arrival, every guest is given a thorough wellness consultation before they start their retreat time. “This way our programming can be truly personalised for the best results and the guest’s precise needs can be discussed,” says Campbell.
Today there are no fewer than 16 retreats on offer, typically lasting between five and seven days. These include Immune Resilience, Ageing Well, Art of Detox, Cell Vitality, Cranial Relief, Fitness, Gut Health, Natural Renewal and Sustainable Weight Management.
“We created our Immune Resilience retreat to deliver activities designed to boost the immune system, including mindful exercise, nutrient-rich cuisine and detoxification modalities,” says Campbell. “Our popular Gut Health retreat is a personalised programme to restore the integrity of your digestive function.” Notably, this includes Chiva-Som’s signature detoxifying abdominal massage, colonics and Pranayama breathing to reset the system.
Since we launched Chiva-Som we have always believed that wellness and sustainability must go hand in hand. The essence of our identity as a sustainable wellness business is what we call the quadruple bottom line. We go further than the triple bottom line that measures the sustainability of people, profit and planet. We look at the personal wellness of our guests, environmental wellness, quality of life and community engagement to drive the wellbeing of the communities around us.
At Chiva-Som we aim to be inclusive, taking the community on an ultimate wellbeing journey.
We live by these principles at both of our resorts in Thailand and Qatar, creating healthy, seasonal dishes, often using produce from our organic gardens and encouraging guests to live in tune with nature. We take our wellness philosophy into the community, visiting schools and tribal villages to cultivate the importance of selfcare, hygiene and looking after the environment.
As a member of the United Nations Global Compact Network in Thailand, we are taking a leadership role in working with the business community in our country to make the United Nations 17 Sustainable Development Goals a reality by 2030.
My father, Boonchu, always said: ‘Above all, enjoy your life”. This has always been a source of inspiration to me in walking the walk to wellbeing.’
In particular, senior guests at Chiva-Som can tap into a wealth of wisdom and expertise. “Our Ageing Well retreat focuses on balance, flexibility and mobility. We offer strengthening programmes and physiotherapy to improve balance and coordination. For example, our music therapy is great for activating neurons. On the physio side, strengthening non-dominant hand coordination also stimulates brain activity,” says Campbell.
The Cell Vitality retreat also deserves a special mention, designed for those in remission or recovering from cancer. Here, Chiva-Som’s team of experienced naturopathic experts create bespoke programmes and dietary plans to help guests regain their appetite and improve mental and physical balance. Every detail is delivered with discretion,
“At Chiva-Som we aim to be inclusive... We take our wellness philosophy into the community, visiting schools and tribal villages to cultivate the importance of selfcare, hygiene and looking after the environment.”
care and compassion to make guests feel at home. For those who require longer stays, bespoke retreat programmes are also available on request.
Chiva-Som’s holistic healing knowledge spans a comprehensive menu that offers every kind of face and body therapy you can imagine. Excellence in massage therapy is a given, with expertly delivered Thai, Indian and Chinese styles, and a wide range of complementary therapies work alongside to relax and reset. Of note, Chiva-Som’s Chi Nei Tsang signature abdominal massage, designed to release
negative emotions and tensions, is extraordinary. Also the Fast-track Back Release, skilfully delivered by the experienced physiotherapy team, is a great follow-up after a physio assessment of posture and musculoskeletal balance.
As well as a comprehensive spa menu there is a full range of physiotherapy, hydrotherapy, fitness and holistic modalities available, including classes such as Functional Training Movement, Super Stretch, Thai Boxing, Watsu and tai chi.
Chiva-Som’s focus on body optimisation relies on an impressive lineup of fitness practitioners to guide guests back to active movement and daily exercise. A dedicated fitness centre offers a fully equipped training gym, two dance studios and a Pilates studio. Notably, the physio team can use the latest imaging technology together with ISO kinetics for precision training. “Our physios and fitness team use imaging devices to assess bone, cartilage and tendons. This helps us diagnose what is causing pain or stress. The ISO kinetics can then be used to focus the movement of a particular muscle or muscle group, by isolating everything else. It looks daunting
“The opportunity to work for Chiva-Som is really about that bigger opportunity of ‘how do we make the world well’? It’s a privilege to work towards this objective every day.”
Karen Campbell Business development director, Chiva-SomAbove: Pranayama breathing sessions are integrated into the Gut Health retreat
when you are strapped in for the first time, but it’s very effective.” says Campbell.
Beyond the fitness centre, a private yoga sala is the perfect spot for one-to-one meditation sessions and guided breathwork. A variety of yoga classes are available, as well as personal sessions with expert practitioners, for those who want to go deeper.
The launch of two genomic testing packages aims to meet burgeoning demand. “The new Vitality and Longevity tests are designed for guests looking to gain a deeper understanding of their nutritional status, as well as tailored lifestyle advice to optimise exercise, sleep, weight and energy levels,” explains Campbell.
“Early intervention and prevention are key to maintaining optimal health. Our more extensive Longevity programme provides all the nutrition and lifestyle advice of Vitality, as well as additional checks for DNA markers for chronic disease.”
“Genomic testing is easy, quick and beneficial for everyone,” Campbell adds. “It can provide peace of mind and proactive health management so
Above left: genomic testing and high-tech therapies are part of the offering at Chiva-Som together with a raft of holistic expertise
Above: Zulal Wellness Resort by Chiva-Som in Qatar
Opposite page: the new Qatar destination is the first to offer wellbeing for the whole family in the Middle East
our guests can benefit from fine-tuned wellness programming and informed lifestyle choices.”
Chiva-Som has also created its own personalised supplement line, based on blood testing, which can be prescribed as a combination of diet and supplementation to optimise nutrition. Supplements are available in one, three and six-month packages for guests to take home.
The Niranlada Medi-Spa at Chiva-Som Hua Hin provides medically supervised treatments and a raft of technology. Away from the main spa activity this discreet purpose-built pavilion, with its own medical team, offers the latest skin analysis from Visia together with lasers and skin tech from BioPlasma, JetPeel and PicoSure to treat acne, rosacea, pigmentation and photo damage. The latest carbon dioxide lasers for the removal of skin lesions,
Chiva-Som’s mission to bring wellness to wider audiences has been further enhanced with the opening of its ambitious new sister property, Zulal Wellness Resort by Chiva-Som. Overlooking the Arabian Gulf, Zulal Wellness Resort by Chiva-Som spans 280,000sqm and offers a pioneering new concept to serve demand for positive lifestyle change. Designed to be a ‘full-immersion wellness resort’, the destination is split into two separate zones: the adults-only Zulal Serenity and the family-focused Zulal Discovery.
Zulal Discovery is designed for families to explore wellness together, offering 120 rooms and suites and its own dedicated facilities. Wellness programming includes a list of over 400 specially designed, age appropriate activities and treatments, including nature-based excursions, arts and crafts, and a range of activities including kayaking, dance and personal training sessions.
By contrast, Zulal Serenity resort features 60 rooms and suites, offering a calm backdrop for adults-only wellness journeys. Extensive facilities include thermal and hydrotherapy suites, indoor and outdoor swimming pools, spa suites, gym and fitness studios, a state-of-the-art physiotherapy studio and an aesthetics centre.
“I am honoured to be leading this ground-breaking resort,” says general manager Heinrich Morio. “We have an exciting chapter ahead to bring people to experience our unique family wellness offering. Our mission is to spread the Chiva-Som philosophy to new audiences and to inspire sustainable wellness for a new generation.”
Zulal Wellness Resort by Chiva-Som is also proudly offering the world’s first dedicated Traditional Arabic and Islamic Medical (TAIM) centre, dedicated to delivering the Middle East’s rich tradition of healing practices. Based on the Canon of Medicine – which was written by physician-philosopher Ibn Sina 1,000 years ago – TAIM aims to restore life balance through the use of spiritual therapies, herbal medicines, dietary and mind-body practices.
including keratosis from sun damage, moles, milia and skin tags, are also available.
For rejuvenation, Botox, Juvederm fillers and skin whitening by Transmine, as well as Venus Legacy body treatments, said to stimulate elastin and collagen production, are all on the menu.
Friends of Chiva-Som
Taking Chiva-Som’s message out to the wider world the newly launched Friends of Chiva-Som initiative has encouraged notable industry leaders to join the brand to promote environmental conservation, sustainable tourism and inclusive wellness within the industry globally. Friends of Chiva-Som include Global Wellness Day’s Belgin Aksoy and the Global Wellness Institute’s Susie Ellis, alongside ultra
The largest of its kind in Qatar, Zulal Wellness Resort by Chiva-Som is a dedicated home for Traditional Arabic and Islamic Medicine, explains general manager Heinrich Morio
Chiva-Som’s memorable wellness cuisine is undoubtedly a cornerstone of every retreat experience. Healthy and delicious, every dish is artfully crafted to be high in nutrients and therapeutic ingredients, low in sugar, salt and saturated fat, and simply delicious.
Led by the creative executive chef Sinchai Srivipa, the wellness cuisine team work closely with the spa team and Chiva-Som farm to create seasonal dishes alongside reimagined international favourites that are sustainable and healthy. They also tailor personalised menus for guests with a specific dietary focus.
Food provenance is key – everything is sourced locally wherever possible and much of the produce is grown at Chiva-Som’s two local organic farms, as part of its impressive sustainability goals.
“Everything has been designed to help people have a new relationship with food – our plate sizes, the portion sizes and the information on the menu about the protein and carbohydrates you’re eating. It’s not just about counting calories, it’s about composition,” says Karen Campbell. “Unless you can have a positive experience with food, it will always be this big negative thing. People have to be able to have a healthy relationship with food to make change. We understand this psychology and are working to change mindsets.”
long-distance runner Sufiya Sufi, Michelin-star chefs Dan Banks and Maximilian Müller, Thai actress Suquan Bulakul and triathlete Tulyatep Uawithya. With a focus on waste reduction and healthy and sustainable practices, Chiva-Som’s work to restore mangrove plantations and support local food aid projects will also be supported by this initiative. Since 2007, Chiva-Som has also supported the development of the local Krailart Niwate reserve in Hua Hin, funding the planting of 11,000 mangrove trees and developing a boardwalk to allow local people and visitors to connect with nature.
Forging connections is the real foundation of Chiva-Som’s success. “We are really honored to have a high repeat guest ratio of 70%,” says Campbell. “The word we want to instill in our guests is ‘confidence’ – in everything we do.”
A drive for positive change in wellness hospitality makes this destination brand one to watch, and the Chiva-Som International Academy is well respected by corporate entities worldwide. “There’s a lot of demand for consulting, with businesses and individuals coming to us for wellness advice
Right from top: an aloe body mask treatment; sunset over the pool at Chiva-Som Hua Hin; one-to-one Neurac sessions aim to improve movement and core strength
and training, whether it’s for their facilities or operations,” adds Campbell.
“At Chiva-Som we really believe that wellness should be inclusive,” she continues. “Yes, this is a premium destination and our guests pay a lot of money to be here, but we also strive to take our wellness knowledge beyond our resort, to include our staff, their families, our local community and even the health policy of the countries we work in.”
Chiva-Som International Health Resort, Hua Hin
www.chivasom.com
Chairman Krip Rojanastien
Business development director
Karen Campbell
General manager Vaipanya Kongkwanyuen
Spa investment $20 million (£15.9 million €18.6 million) refurbishment over four-phases
Spa and holistic centre 2,730sqm
Re-functional studio 116sqm
Bathing Pavilion 5,550sqm
Outdoor pool 300sqm
Gym with outdoor yoga space and dance studio 1,800 sqm
Resort team 300+ including 80 therapists
Treatment rooms 70
Facilities Fitness Centre with a private training room, dance and Pilates studios. Re-functional studio with a private Neurac room and functional assessment room. Orchid Lounge and a juice bar. Hair salon, mani-pedi studio and Niranlada Medi-Spa offering non-invasive aesthetic treatments with facial analysis, treatment rooms and a makeup space
Hydro facilities Separate male and female water therapy suites, Watsu pool, floatation pool, large outdoor swimming pool, bathing pavilion with Kneipp bath, sauna, steam rooms, Jacuzzi, indoor swimming pool
Product partners Chiva-Som Spa products
We take a journey into the landscape of Wildsmith Skin, whose clinically proven products and experiences aim to transform skin health and wellbeing
The Heckfield Estate arboretum in Hampshire, planted by the 19th-century horticulturist
William Walker Wildsmith, is now home to The Bothy – a wellbeing space curated and run by Wildsmith Skin. Experimentation and radical innovation were the hallmarks of botany in Wildsmith’s time, and this approach forms the bedrock of the skincare brand today.
Inspired by the way trees adapt, heal and renew, Wildsmith’s clinically proven* skincare delivers precise ingredient dosages to specific parts of the skin at optimum times. Through a process termed ‘radical botany’, the performance of lab grown actives is strengthened by combining them with botanical ingredients.
The brand’s range – including Active Repair Nourishing Cleansing Balm, Copper Peptide Serum and Cream, Time-Release Pre-Serum Drops, Active Repair Platinum Booster and Super Active Eye Serum – reflects every step you would expect from a high-performance skincare collection.
“Wildsmith has been created for consumers and spas that demand efficacy, without compromising on responsibility,” explains the brand’s general manager, Katherine Pye.
“We wanted to set the benchmark in responsible skin health and luxury.
“Wildsmith’s products are always made in England in small batches. Our ingredients are traceable and locally grown wherever possible. Our packaging is made from compostable mycelium, glass, aluminium or ceramics, and every effort is made to
“Wildsmith has been created for consumers and spas that demand efficacy, without compromising on responsibility.”
Katherine Pye General manager, Wildsmith Skincreate less secondary packaging.”
Currently positively impacting 14 out of the 17 UN sustainable development goals, Wildsmith is working with Future Plus on a three-year sustainability roadmap focused on climate, diversity and social, economic and environmental inclusion.
What does Wildsmith bring to spas?
“Our team offers a deep understanding of spa spaces and an integrated approach to wellbeing and spiritual regeneration,” says Pye. “Our blends are utterly unique, and our goal is to tell your spa’s story, always connecting sustainability with personalisation.”
The Wildsmith treatment menu can simplify and elevate the guest experience in spas and help to maintain therapist excellence and engagement. A full-body approach
incorporates kinesiology, cranial sacral holds, abdominal massage and foot-zone reflex therapy. Treatment protocols have been developed in partnership with master practitioners in naturopathy, TCM, osteopathy and body work.
Inspired by each spa’s surroundings, Wildsmith’s team can help to devise immersive movement classes to help support healing and recovery – from cold-water immersion to sauna or woodland movement.
Wildsmith is also known for its ability to create unique-to-property solutions, offering the bespoke development of retail lines, including fragrances. Its dedicated team provides on-going support across training, operations, supply chain and marketing, and Wildsmith even works alongside wider teams to grow ingredients for distilling into hydrolats or extracts.
“We believe wellbeing comes from a better connection to nature, from finding joy in your surroundings and in your own skin,” says Pye. “We strive to remain curious and collaborative, embracing science and new insights and always experimenting, so we can ensure our partner spas stay ahead in a continually evolving market.”
* With full clinical trials in the UK and Europe, trialled with skin analysis at seven, 14 and 28 days to re-affirm product efficacy.
To see how Wildsmith can connect your guests to the power of nature, visit: www.wildsmithskin.com
The value of an effective hotel spa and wellbeing strategy goes far beyond revenues and profit. Ideally, it should inspire a broader conversation on the hotel’s guest experience and what the business ultimately seeks to deliver.
EXPERT CONTRIBUTOR
Too often in hospitality we talk in terms of room profitability and room revenue, but a well-positioned and cleverly marketed spa offering is a primary revenue driver for any hotel. Another consideration is why guests stay at certain resorts or hotels. If you were to line up a resort with a high-quality spa versus one that does not, I can guarantee that the spa resort will have a higher occupancy and average rate. Yet hoteliers often fail to leverage spa and wellness offerings, or take advantage of the incredible value they bring, not only in terms of click-through but in terms of guest satisfaction.
Emlyn Brown has led group operations of several leading luxury spa and fitness operators. During his time at Resense Spas S.A he was managing director of Asia, and he has held senior positions at Six Senses. His new role at Accor sits within the design and development side of the business, focusing on the group’s Luxury & Lifestyle division. This includes the brands Raffles, Fairmont, Sofitel and MGallery among others. www.accor.com
Accor’s experience in hospitality has shown a strong demand for wellbeing delivery way beyond spa and fitness into areas such as health, nutrition and technology. We are tapping into this in a big way across all our brands. For a deeper dive into this area, I would recommend The Wellness Asset by Sonal Uberoi, exploring how wellness and spa can transform a hotel.
It’s time to reassess the value of wellness: its role within hotel operations, its contribution to a hotel’s image and, most importantly, how we calculate the value or ROI of a hotel’s investment into spa and wellness activities. The impact is far more than the EBITDA (earnings before interest, taxes, depreciation and amortisation).
The ‘wellbeing state of mind’ has permeated our culture and changed the way people think, consume and above all, travel. Across generations and across social media platforms like Instagram, the focus is on health and wellness before all else.
Wellbeing uniquely exerts both ‘push’ and ‘pull’ factors. Societal stress – concerns about the environment and individual stresses – push people to improve their own health and wealth. The pull is the aspirational dimension. Feeling healthier as a lifestyle goal has truly entered the mainstream, with four out of five guests across all our brands and demographics consciously trying to improve their health each day.
For all of us in hospitality – making our guests feel welcome, comfortable and happy – it is only logical that we embrace and support people in their personal quests to transform to healthier ways of living.
Spa guests spend more, period Wellness seeking travellers spend more. According to the Global Wellness Institute’s Wellness Economy Report 2022, international wellness travellers spend 35% more than leisure guests and domestic spa travellers spend 156% more. They have a higher propensity for suite reservations and stay longer. Wellness travellers far outspend the average tourist. With their promise of boosting health and happiness, wellness products and services typically command a premium, attracting those willing and able to pay.
Accor’s data scientists analysed millions of comments sourced from
Emlyn Brown, Accor’s global senior vice-president of wellbeing, strategy, design and development argues the business case for wellbeing services
review sites and guest satisfaction surveys to determine the key factors that contribute to a highly satisfied customer. We also looked at booking behavior, to determine whether ‘delighted’ customers were more likely to return than customers who provided more neutral feedback.
Indeed, a delighted guest is 14% more likely than average to return. And what delights guests the most? Wellness helps create the most ‘delighted’ feedback, inspiring the most frequently returning guests.
A recent analysis of the sector by RLA Global has shown that hotels with extensive wellness offerings benefit from 20% higher average daily [hotel room] rate and generate almost 50% more in per-room revenues compared to hotels with smaller wellness exposure. Gross operating profit per available room is also likely to be higher when a significant wellbeing offering is in place at hotels and resorts.
Spa and wellness is the hotelier’s ‘in’ to a global, growing conversation, fuelled by dynamic, innovative brands and star wellness influencers. Public discourse on wellbeing is visual, aspirational and spans many sectors: from food to fitness, with wellness feeds generating 8.5 million conversations a month on Instagram. The term ‘wellness’ has been Google searched over 15 billion times. Therefore, platforming a hotel’s spa and wellness offering through strong visual and social media-based video becomes a cost-effective and far-reaching marketing tactic.
There’s no room for denial that in any industry — but especially within hospitality — the global shift in consumer focus on wellbeing and physical and mental health is having a profound effect. The power of your hotel’s spa and its value extends far beyond its P&L. Enlightened hotel brands not only recognise this, but are leveraging it to create sustained profitability.
Five ways to communicate your spa’s worth
n Communicate broader success
In hotel management meetings, don’t just focus on financial KPIs. Include reports of guest satisfaction and calculate the actual spend of guests who use the spa versus standard leisure guests.
n Know why your guests book Understand what aspects of your spa draw people to your hotel. This will allow you to demonstrate the value that your spa brings.
n Get senior management into the spa Help your general manager to better understand the benefit that the spa brings to its guests and the business’s bottom line.
n Measure spa PR value and reach Quantify and understand the dollar value of the PR and social media reach your spa creates for the hotel and share this monthly.
n Be confident
As a spa leader, be confident and assured in your communications with senior leaders – not merely in the value of your spa, but in your own value!
EDITED BY MARK SMITH
The festive retail period is an important event in any spa’s marketing calendar. It provides an opportunity to reconnect with members and clients, and invite new customers through the doors with special events, promotions and offers.
A strong strategic festive marketing plan should include social media posts, newsletters and mail shots with a personalised approach. In the spa retail and reception area, ‘shelf-talkers’, visual displays and clever merchandising can attract and engage customers, especially with well trained staff who understand the vital role of this sales period.
Selfcare and sustainability are key themes for many brands in 2023, focusing on candles, aromatherapy and bodycare products that are presented in recycled and recyclable packaging with eco-friendly credentials. Offering a range of options to suit all tastes and price points will have the widest appeal, and vouchers are a great option to help fill space in January and February.
European Spa highlights the latest retail offerings and talks to leading experts about how to maximise this important annual event.
Taking inspiration from the innovative architecture of Antoni Gaudi from the brand’s home in Barcelona, the Natura Bissé Christmas gifting collection is stunningly designed to showcase hero products. The brand’s Ultimate Rejuvenating Set is offered with the Diamond Extreme Rich Texture Cream or the Light Texture Cream. Each set also includes Diamond Glyco Extreme Peel and Diamond Extreme Eye. Essential Shock Intense Set include face cream and the eye and lip cream.
www.naturabisse.com
During the festive season we recommend that spas work on an events schedule to create immersive experiences for their clients. These are important to not only promote and upsell Christmas gift sets for retail and spa services, but also as an opportunity to be creative and work to offer a 360-degree wellness experience for valued clients.
Stefanie Mach Managing director, Natura Bissé, UK & Ireland
Creating moments of mindfulness and wellbeing, ESPA’s Wellness Wonderland presents a collection of 24 core gifts that have been hand selected as thoughtfully considered presents inspired by nature. Skincare collections, luxury candles, home fragrance and beautiful bodycare abound. Each gift is housed within a premium snow-white gift box, festive moss green outer box and is elegantly finished with embossed foil logos and rose gold metal clasps. The star gift of this year’s collection is the ESPA Wellness Advent Calendar. www.espaskincare.com
Within the realm of beauty and wellness, advent calendars present a unique opportunity to place 25 product samples directly into the hands of consumers, while also facilitating engaging marketing content through the daily ‘unboxing’ experience. Advent calendars are an ideal avenue to explore a brand, showcasing a multitude of products to adore each day. These include invigorating skincare essentials, luxurious bodycare items, enriching haircare products, and home fragrance aromas that beautifully scent clients’ homes.
Lucy Mitchell Global brand director, ESPA
Taking inspiration from the Hebridean night sky and the Northern Lights over the Isle of Lewis, ishga has launched its limited-edition festive gifting range. Sets include the brand’s best-selling seaweed-infused formulas that bring together the best of science and nature. The Discover ishga gift set features the award-winning Anti-oxidant Marine Cream, Active Cleansing Lotion and Invigorating Body Oil in a Fenella Smith wash bag. www.ishga.com
Christmas brings a wealth of spa retail opportunities. Gift collections should excite clients and make it easy for them to choose, with festive packaging that delights both on the shelf and for the recipient. It’s important to have gifts available for all budgets too, from stocking fillers to special presents. Highlight these in key areas of the spa, including promotional materials in reception and relaxation areas.
Leon Trayling Co-founder, ishga
Oskia presents its take on the Christmas advent calendar with the 12 Days of Oskia. The collection features the brand’s multi-award winning hero products, plus new launches, encased in a beautiful luxury vegan leather vanity case. It contains ten deluxe travel-sized products and three accessories. Expect to find the Renaissance Cleansing Gel, Super 16 Serum, Restoration Oil, Renaissance Mask, Nutri-Active Day Cream, Renaissance 360, Super-C 7 capsules, Isotonic Hydra-Serum and Rest Day Cleansing Milk. www.oskiaskincare.com
Communication is key. Ensure guests and members are fully aware of Christmas events for themselves as well as their friends and families. Consider bundling items together to create something enticing and speak to your brand partners to see how they can support. It doesn’t stop with customers, make sure all staff members know your focus areas. Bitesize training, daily sales tracking, fun targets and rewards are hugely helpful.
Holly Webster Head of spa, Oskia
Germaine de Capuccini has focused on its latest skincare innovation for Christmas with the Timexpert Hydraluronic Live the Magic Golden Hours bag. It contains two items, Timexpert Hydraluronic cream as well as the partner serum. Plumping Moisture Cream comes in two formulas, Rich Sorbet and Soft Sorbet. Both offer intense, long-lasting hydrating action. Hydraluronic 3D Force Moisturising Fill-in Serum is a concentrated formula combining high, medium and low molecular weight hyaluronic acid.
www.germaine-de-capuccini.co.uk
Embrace the festive season. Display subtle decorations around the spa to put seasonal gifting in the mind of your guests. Add stocking fillers at reception to encourage impulse buying and also give the spa team an additional way to enhance the client’s purchases. In a spa retail setting, people can shop for loved ones whilst indulging in their own wellbeing so ensure you have a variety of well stocked items at different price points.
Clare Dickens Managing director, Gemaine de Capuccini UK
Capturing the joy of giving. Elemis presents its holiday gifting collection, a 17-strong selection of iconic skin and body products housed in luxurious gift boxes. The Ultimate Pro-Collagen Gift includes five iconic products from the award-winning skincare line. Also expect skin and bodycare sets for men as well as the most avid skincare fans. All holiday box packaging can be recycled and the paper used on the outside of the box is sustainably sourced.
www.elemis.com
The holiday season is the perfect time to treat you and yours to some well-deserved luxury, and this year, we are shifting focus to the uniqueness of those individual family and friend connections. Discover bestselling products presented in special-delivery-style boxes – consider these love tokens a playful celebration of the relationships we hold dear.
Noella Gabriel Global president and co-founder, Elemis
Drawing inspiration from the warm and cosy design elements of the 1970s, Sothys presents its Christmas collection. The radiant copper orange tones work in harmony with the brand’s autumn/ winter 2023 makeup collection. Expect to see pre-selected skincare gift sets for the face and body including a trio of body scrubs. The brand’s iconic advent calendar returns this year too.
www.sothys.com
Choose a theme and keep that consistent in your merchandising displays. If you’re a hotel spa, merchandising at front reception with a call to action is key, as well as in some of the window or cabinet displays within the hotel walkways, to draw clients to the spa. Beautifully designed posters and gifting presentation tables are essential as well as your main retail area.
Kirsty Groat UK national educator, Sothys
Voya’s Celestial Glow Festive Collection shines a light on its certified-organic gifts, which promote tranquillity and nurture the body and mind. From nourishing bodycare to luxury scents that take clients on a sensory journey of wellbeing, this curated selection of hero products offers a moment of calm during the festive period and beyond. Hand care, bathing sets, candles and sleep ritual sets ensure wellness is at the centre of the gifting period. www.voya.ie
Christmas is the perfect time to shine a light not only on gifting the ones you love, but also on the importance of selfcare and wellbeing. Using the festive
Embracing the wonder of selfcare at Christmas, Ground Wellbeing has introduced a new offering of gift boxes and stocking gift bags to its Tóg go Bog é gifting collection.
Sustainability is at the heart of the concept, with boxes that are reusable and recyclable. Expect beautiful aromatherapy bath salts and Sleep Pillow Spray and Cuticle Oil as stocking fillers, as well as larger sets for hormone stress, cancer care and pregnancy. www.groundwellbeing.com
Stocking fillers and last-minute impulse buys at Christmas hold a unique charm. These small treasures add an element of surprise to Christmas, evoking a sense of joy and nostalgia. We can give those we love the gift of sleep, a deep breath and restorative rest. In the rush of holiday preparations, these impromptu purchases remind us that sometimes the best gifts come in small, unexpected packages.
Peigin Crowley Founder, Ground Wellbeing
TempleSpa’s seasonal collection was inspired by photographic artist Bruce Boyd, who suspends floral beauty in ice and captures his own ‘moments of wonder’ as they bubble and splinter when dropped into water. The brand’s advent calendar features 13 full sizes and four limited-edition products. Skin and bodycare gift sets are complemented by an aromatic home fragrance candle and reed diffuser. www.templespa.com
Christmas is the perfect time for wellness workshops in spas – people are often looking for pockets of escapism all gift wrapped with a little selfcare and self-indulgence. Consider these being carefully themed so products, gifts and even treatments can be wisely tailored to each session. Try and think outside the box of the normal Christmas events and perhaps bring in outside expert speakers to add extra texture and value.”
Sarah Ronchetti VP and global head of spa, TempleSpaWildsmith Skin’s gifting duos are a curated selection of the brands bestselling product pairs designed to deliver great skincare results. Each set is inspired by The Bothy by Wildsmith, a space of wellbeing at Heckfield Place in the heart of Hampshire, UK. The verdant green canopy of the trees inspired the Hand and Body Duo, while the calming blue of the waters, sets the tone for the Double Cleanse Duo www.wildsmithskin.com
It is important to be responsible and to tread as lightly as possible while still standing out over the holiday period. If you are planning to showcase gifting within your spa, I would recommend that you promote a small range of gifts focusing on your best-selling products. These will then not be wasted or sold off to clear as you move into the New Year.
Katherine Pye General manager, Wildsmith Skin
Embracing beauty technology as the ultimate Christmas gift, myBlend offers the myLEDmask. The advanced facial mask uses powerful LED technology with 144 red LEDs and 144 infrared LEDs that cover the face and neck areas. Red LEDs target tissue regeneration by stimulating collagen production. Near Infrared LEDs in pulsed mode act on cell oxygenation. The LED face mask is easy to use, with preset programmes suitable for all skin tones. www.my-blend.com
Selecting a skincare device as a Christmas gift is a thoughtful gesture, promising both instant delight and enduring advantages. Such an innovative present harmonises modern technology with anti-ageing effects, encouraging the recipients to enjoy prolonged improvements in their skin texture, the reduction of fine lines and a consistently youthful appearance that will endure well beyond the festive season.
Morgan Lefrançois Commercial director, myBlend
Celebrating great skincare regimes, Dermalogica’s festive collection for 2023 is designed to support the work of the professional skin therapist. Each gift set features results-driven skincare addressing a specific concern or problem. The Expertise Kit features iconic products and tools to create a performance facial at-home. Other sets address skin brightening, ageing, supple skin, hydration and clearing. www.dermalogica.co.uk
Motivate your team to optimise Christmas sales by first setting clear goals around gift sets, and offer tiered incentives for meeting or exceeding targets. Create friendly competition with shared leader boards. Small tokens or public congratulations along the way will keep momentum high, while a team prize may also foster collaboration and support. Let your sales superstars share top tips and product knowledge at team meetings and set informal quizzes to knowledge check.
Sally Penford Sales director, UK and Ireland, Dermalogica
Grown Alchemist brings cutting-edge design to its performance driven gift sets for the festive period. Luxury hand and bodycare combinations complement luxury skincare products that have been perfectly paired to offer clients their favourite products in one smart, modern gift set. Expect to see the brand’s best-selling skincare in the Giving Me Time Kit. www.grownalchemist.com
The Christmas shopper can be overwhelmed with choice, especially when it comes to buying beauty for someone special and they’re not entirely sure of their skin needs. That’s when retail vouchers come into their own, giving the buyer peace of mind and the recipient the ability to choose exactly what they need. Enhance the experience with beautiful design and details on who to go to for advice if they need it!
Harrison Gregory General manager, Grown Alchemist UK and EMEAFor 2023, Gaia presents its first advent calendar alongside budget-friendly baubles and a range of new Christmas gift sets, mindfully curated to nurture loved ones this winter. The advent calendar features the brand’s nourishing range of products, with 24 items from its bath, body and face ranges, including full-size facial serums, a selection of 100ml amenities and award-winning skincare products.
www.gaiaskincare.com
Christmas is an opportunity for guests to try new products by bundling them together. From advent calendars to a Christmas cracker, more people are introduced to new wellbeing routines. Gift sets are always cheaper than buying the products in their regular sizes individually, so are a great way to upsell. Skincare advent calendars are my favourite way to try 24 products, or break them down and gift to friends and family offering great value.
Diane Nettleton Founder, Gaia Skincare
Bamford has taken inspiration from nature for its Silent Night collection in 2023. Illustrations of a night sky bring the brand’s best-loved products to life, while new, festive fragrances fill your home with scents to evoke the season. Body and skincare collections are joined by wellness gifts including a yoga kit, gifts for children and hampers to spa with.
www.bamford.com
During the hectic festive season, it’s more important than ever to find time to pause, unwind and nurture wellbeing. This can be done by recommending gift cards to clients that can be redeemed on a treatment in the spa or a calming candle to replicate the spa experience at home. Gift cards and treatment vouchers are a great way to ensure repeat customers in the quieter months too.
Agata Wojcik Account manager and spa trainer, Bamford
Renowned for its unique blends of essential oils and wellness products, Aromatherapy Associates presents a selection of premium wellness gifts inspired by the twilight garden. Offering a moment of reset and wellbeing, the collection includes the new Atomiser Connect, perfect stocking fillers with the Tranquil Sleep Mini and for a full self-care immersion, the Wellness Wonderland collection features best-selling products. www.aromatherapyassociates.com
Consumer trends continue to show that gifting meaningful, wellbeing focused gifts will be high on the agenda for shoppers this season. Spas are uniquely positioned to support the consumer with professional consultations and guidance that ensures every gift is tailored to the recipient. To excel this festive period, get gifting out early and host interactive shopping events that showcase the best your spa can offer.
Greg Davis Managing director, Aromatherapy Associates
Natura Bissé is a global leader in results-driven, effective skincare. We investigate the brand’s key pillars and discover what makes it an exceptional partner for spas
Renowned for its innovative approach, Natura Bissé has been delivering results-driven skincare since its launch in 1979. True to its founding principles, the company, which is available in more than 40 countries, is rooted in the power of touch. More than seven million of its treatments are delivered annually by professional therapists promoting the exceptional quality of the products and spa experiences.
The company has built a global reputation for quality and partners with leading hospitality brands, including Ritz-Carlton, Nobu Hotel, Four Seasons and Jumeirah. In the UK it can be found at Grantley Hall in Yorkshire, Chewton Glen in Hampshire, Wentworth Golf Club in Surrey, The Grove in Hertfordshire, Rudding Park in North Yorkshire and The Savoy, London among others.
Sarah Johnson, head of Rudding Park Spa, which was named ‘Best spa for the eco-concious’ at the 2023 Good Spa Guide (GSG) awards, says: “We strive to offer our guests new experiences and exceed their expectations, so a partnership with a luxury skincare brand, such as Natura Bissé was the perfect fit for us.”
In 2019 Natura Bissé founded Casa-Fábrica, the Barcelona home of its laboratory, factory, offices, spa and training space. Here, the research and development team conceive, formulate and produce the brand’s products and experiences for the global spa market.
The ingredients for each range are obtained from renewable sources and respect ethical and fair-trade principles, and the company promotes
sustainability throughout its production and distribution process.
A science-backed approach ensures that each product is created to a pharmaceutical grade and offers proven efficacy. Natura Bissé’s dedication to quality has been recognised internationally by several major spa awards, and it is the only brand to win the World Spa Awards’ ‘Best spa brand’ four times in a row. Because Natura Bissé is in essence a family-run business, it can adapt quickly to meet the evolving needs of its partners and customers. The brand offers tailored and bespoke treatment
menus for its partners, whether they are large hotel groups, boutique hotels, day spas or members clubs.
“Natura Bissé is a brand rooted in professional heritage with over 40 years of expertise mastering the science and art of skincare,” says Stefanie Mach, managing director, Natura Bissé UK & Ireland. “We find pride in transformative spa experiences combined with highly concentrated and efficacious products. The power of touch shapes our journey, along with a drive for innovation.”
To discover the full range and depth of Natura Bissé’s products and spa offering, visit: www.naturabisse.com
The festive season is a prime time for gift-giving and spa treatments and packages make excellent presents for family and friends. Despite economic challenges, many spas in 2023 are forecasting a record year for their gift voucher sales as more individuals continue to recognise the value of spa experiences as thoughtful, luxurious and memorable gifts. While some marketing tactics will deliver year on year, here are some specific approaches that could benefit your business.
Black Friday and last-minute buying occur every year, but it’s essential to tap into your own consumer-behaviour data. Identify the most popular spa treatments and services during the festive season, and focus your marketing efforts on them. Examine which gift vouchers were most popular and which packages are frequently purchased as gifts. Explore your website analytics and social media insights to find out which marketing channels are driving the most traffic and conversions. Revisit last year’s email marketing campaigns to understand when and where you gained the most click-throughs.
Twenty years ago, after a decade and a half dedicated to consumer public relations, Tracey Stapleton began to specialise in spa and wellbeing. Founder of The Spa PR Company, she offers a targeted range of PR and marketing services to spa and hotel operators as well as beauty and wellbeing product brands and services. www.thespaprcompany.com
Take heed from big retail brands and coordinate your festive marketing under a theme filled with nostalgia. A themed campaign can give your efforts greater impact and direction, running through all your marketing channels. It also opens opportunities for brand merchandise.
Google stats show that 83% of festive shoppers begin contemplating their purchases at least two weeks before making them. Therefore you have time to stand out by making information about your products easily accessible on Google Search. Shoppers are also using an average of four media channels to explore gift options, so ensure your brand is front-of-mind at every stage of their purchase journey. Notably, in 2023, the influence of AI resources such as ChatGPT and Google’s Bard is projected to grow significantly as they inspire gift lists. Traditional methods of connecting
with consumers may need augmenting, so maximise your exposure on popular press websites through PR activities to ensure AI-powered searches lead potential customers to you.
4
Clients increasingly expect personalised experiences and these can foster memorable brand connections, building loyalty and improving Christmas sales. Tailor your festive marketing and offers to specific customer segments, taking into account their preferences and past behaviours. Personalised promotions are shown to significantly increase engagement and conversions.
n Optimise your marketing through data analysis
n Harness nostalgia to create an impactful campaign
n Prioritise PR for shopper assistance
n Personalise festive promotions to boost engagement
n Collaborate with influencers to expand your reach
n Utilise social media shopping for quick sales
5 6 7
Influencer marketing continues to play an increasingly important role in spa marketing. Collaborate with influencers who align with your spa’s brand values and have a genuine connection with your audience. Authentic influencer partnerships can expand your reach and build trust in potential customers.
Invite a group of local influencers on a themed festive experience for a flurry of impactful content, or consider partnering with popular spa content creators to produce a magical gift voucher-themed video.
With one in four shoppers making their purchase online, social media is likely to deliver the highest return yet this festive season. Gen Z are inspired more by brand-run accounts and influencers; millennials are led by brands and then retailers; while for Gen X, retailers were the primary influencers with just 26% reporting being affected by influencers.
Your social media strategy needs to be tailored to target the different demographics to effectively ensure maximum reach and engagement.
Create a shoppable feed, optimise your product imagery or video and create clear, engaging descriptions which highlight key features to entice customers. Budget for data-driven targeted ads to reach new users who are most likely to be interested in your products. Check shopping guides on each channel to ensure you have the latest updates.
Create sustainable spa gifting options. Consider eco-friendly packaging, organic and cruelty-free products, or even tree-planting initiatives with every gift voucher purchase.
By incorporating these trends into your marketing strategy, your spa can unwrap the secrets to a successful festive season, capturing new customers and delighting loyal ones.
REPORT BY MARK SMITH
The development pipeline for new spa and wellness projects across Europe demonstrates the continued confidence in the wellness tourism market. Large international hospitality operators have announced multi-million pound projects that will come online in the coming years. This means that luxury travellers will have an even wider choice of spa hotels and destination resorts in the near future – and 2023 is no exception.
In our autumn round-up we visit properties in the UK and around Europe in Italy, Hungary and Poland. Two British properties are pushing the boundaries of modern spa concepts with Middleton Lodge focusing on bathing concepts and nature immersions, while The Lakes by Yoo’s new wellness centre offers a range of longevity treatments to boost wellbeing.
In Poland, 12|14 Stradom House is the result of a £48 million (€56 million) refurbishment of a former church and monastery to create a luxury hotel, members club and wellness space. In Hungary, W Budapest draws on the city’s bathing culture to create the brand’s first hotel and spa in the country. While in the Italian lakes, we explore a showcase of delights at Cape of Senses, a destination devoted to guest relaxation and regeneration.
Set in a spectacular location 200m above Lake Garda in Italy, Cape of Senses offers impressive views over the lake and mountains, promising pure relaxation and regeneration for guests.
With 55 suites, the five-star, adults-only property, designed by architects and interior designers Hugo and Alessia Demetz, displays a contemporary edge complemented by a soft colour palette, warm lighting and modern furnishings.
The centrepiece of the resort is the outdoor,
private, heated infinity pool and hot tub with 180-degree views of the lake. This pool is also connected to an indoor heated pool.
“We are delighted about the opening of Cape of Senses, Lake Garda,” says general manager Alina Deutsch. “Our spa hideaway concept takes a holistic approach to wellbeing, stimulating all the senses to restore harmony and balance, both physically and mentally.”
The stunning Senses Spa, overseen by spa manager Jasmine Voltan, offers an extensive range of facilities. These include a 25m sports pool, a Turkish steam room, a bio-sauna and
a Finnish sauna with floor-to-ceiling glass providing views over the gardens. There are seven treatment rooms, a Technogym equipped fitness area and one private spa and relaxation room.
The Cape of Senses treatment menu includes rituals that incoporate natural, sustainably sourced products from Mei Spa, which are designed to engage the senses while encouraging long-lasting wellbeing. Treatment beds were supplied by Lemi.
In between treatments, guests can enjoy the spa library and tea corner, or take a stroll in the spa garden featuring furniture by Talenti and Giardino di Legno. This outside space also boasts a yoga platform. Day tours of the lake and surrounding area are available and guests can engage in meditation, yoga and hiking tours to boost their wellbeing.
Cape of Senses, Italy
www.capeofsenses.com
Spa Size 2,000sqm
Product partners Mei Spa
Spa suppliers Lemi, Devine Wellness, Atzwanger, Prima, Talenti, Oltremodo, Technogym, Florale, Giardino di Legno
On the edge of the Yorkshire Dales in the UK, lies Middleton Lodge, a privately owned 200-acre country estate where an ongoing 20-year restoration project has created a boutique 59-room hotel with two restaurants and a recently opened spa.
The Forest Spa, designed by creative director Rebecca Tappin, draws inspiration from the concept of forest bathing and features an earthy and rustic aesthetic. “The Forest Spa is uniquely designed to encourage you to slow down, and to connect with your body’s intrinsic nature,” says Tappin.
Under the direction of spa manager, Amy Coulson, the spa offers a heated outdoor pool, a thermal spa and a pool house, serving food, which boasts a central log burning stove, comfortable off-white seating and open brick walls.
The thermal spa area includes a sauna with panoramic views of the estate’s fields and woodland, a tadelakt steam room, an arched stone plunge pool and a relaxation zone. The spa also includes a stone outdoor hot tub area with seating, and six treatment huts, two of which are bathing huts equipped with tin baths and woodburning stoves.
Forest Spa, Middleton Lodge, UK
www.middletonlodge.co.uk
Spa size 2,100sqm
Product partners Aromatherapy Associates, Voya
Spa suppliers Middleton Lodge Building Services, FinnMark, Florence Roby, Brompton Laundry, Affinity, Core by Premier Software
Following a £48 million investment, 12|14 Stradom House has transformed a former 14th-century church and monastery to create a new lifestyle destination in the heart of Krakow. Part of Marriott’s Autograph Collection Hotels, the 125-room and suite hotel has three restaurants and bars, a spa, wellness centre and private members club. Bold colours and textures have been incorporated by design company ADC Atelier.
“Sól Wellness Centre is a celebration of nature honouring traditional therapies and continued scientific research, respecting the planet,” says spa manager Aleksandra Felus. “Stradom House has teamed up with Alexandra Soveral to redefine the meaning of wellness... together they created Sól.”
Sól spa showcases Alexandra Soveral’s award-winning hand-blended products. Soothing facials and body treatments can be enjoyed in atmospheric cave-like treatment rooms. Inspired by local salt-mining traditions, signature bath rituals incorporate natural salts and healing essential oils.
Sól’s facilities include a 20-metre indoor pool, gym, steam room, hydromassage showers, bio-sauna, infrared salt sauna and a sound room.
Our Spa Partner team can help with every aspect of your project, making sure it runs smoothly, on time and to budget. With a portfolio showcasing an extensive range of high-profile spa refits, you can depend on our years’ of experience advising on new builds and refurbishments in treatment rooms and relaxation and reception areas.
Ellisons offer an impressive selection of attractive spa furniture from leading brands Gharieni, Living Earth Crafts, REM, Salon Ambience and many more. Amongst our luxurious product range, you’ll find a selection of elegant, ergonomically designed treatment couches offering bespoke options to suit every treatment need.
Please contact our dedicated Spa Partner team to discuss your options in more detail: spapartner@ellisons.co.uk
spapartner@ellisons.co.uk
+44 (0)24 7636 9114
Offering an unrivalled level of service and an exceptional selection of beautifully crafted, high-quality furniture and equipment, Ellisons will ensure your next spa project is a success. www.ellisons.co.uk
Find out how you can add value to your next spa project by downloading our Spa Guide at www.ellisons.co.uk/spa
www.ellisons.co.uk/spa
Luxury rural estate property The Lakes by Yoo has introduced the Lakes Spa & Wellness Centre, set among 850 acres of lakes, meadows and woodlands in the Cotswolds. The property features private luxury cabins and new waterside cabins and was designed by Yoo Studio.
The project is the shared vision of property developer John Hitchcox and celebrated designer Philippe Starck. “The aim of The Lakes Spa & Wellness Centre is to create a sanctuary of wellbeing that is centred around longevity-first programmes,” says John Hitchcox, founder and chairman of Yoo. Spa consultant, Shelley Hepburn developed the innovative concept, inspired by the world’s Blue Zones.
The centre features programmes to strengthen the immune system, build resilience and accelerate recovery. Three treatment rooms feature holistic therapies from Kate Moss’s brand Cosmoss, luxury facials from Dr Barbara Sturm and body therapies from Moss of The Isles and Wildsmith Skin. Cryotherapy, infrared sauna, LED and PEM therapies are available and two treatment rooms have their own ice baths in a private outdoor relaxation area. Retreats will focus on meditation, yoga, breathwork and holistic healing.
Lakes Spa and Wellness Centre, The Lakes by Yoo, UK www.thelakesbyyoo.com
Spa size 1,000sqm
Product partners Cosmoss, Dr Barbara Sturm, Wildsmith Skin, Moss of The Isles Spa suppliers Gharieni, Ultimate Generation Sauna, Milk Leisure, Nike, Spot On Supplies, Scrummi Towels, Regency Linen, Technogym, Escape Fitness, Buckingham Swimming Pools
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*Subject received a total of 3 LuminFusion services all over face, spaced 2 weeks apart. Before image taken before 1st service. After image taken after 3rd service.
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WHotels Worldwide, part of Marriott Bonvoy’s global portfolio has opened W Budapest, the brand’s first property in Hungary. Housed in the historic Drechsler Palace, previously home to the Institute of Ballet, the hotel includes 151 stylish guestrooms and suites. Designed by Bowler James Brindley and Bánáti + Hartvig, it boasts three innovative dining concepts, all influenced by Budapest’s rich history.
The W Budapest Away Spa features a series of hidden doors that lead to secret spaces in which guests can seek serenity from the busy city and enjoy moments of calm and relaxation. Inspired by the thermal baths of Budapest, the poolscape takes centre stage, and is stunning, embellished
with traditional tiles and gold mesh, paired with calming earthy tones. The Away Spa features five treatment rooms, one of which is for use by couples and provides a double Jacuzzi and a private steam room.
Luxury and a ‘quick fix’
The spa has curated a series of luxurious treatments from [comfort zone] and L’Amia Natura along with its ‘Quick Fix’ menu, which provides a range of express treatments for guests. The Fit Fitness centre hosts daily fitness and wellbeing classes alongside a state-of-the art gym equipped by Technogym.
Taking wellness to another level, W Re (Treat), led by local Annamaria Kaptay, will offer a series
of in-person and in-room virtual yoga classes curated exclusively for guests of W Budapest passionate about both body and mind.
“A beautiful new oasis beneath the bustling city, our Away Spa offers an elevated experience that honours the past while looking to the future,” says spa manager, Ildiko Jackson.
“Like much of the rest of W Budapest, the spa takes inspiration from some of the greatest Hungarian artists and influencers. From Houdini-inspired mirrors that create a feeling of never-ending space, to soft Hollywood glamour touches to honour Zsa Zsa Gabor, the Away Spa offers treatments and packages to cater for those looking for a quick fix or a long, lavish experience.”
W Budapest, Hungary
https://w-hotels.marriott.com
Spa size 700sqm
Product partners [comfort zone] and L’Amia Natura
Spa suppliers Dress Best Uniforms, RKF Luxury Linen, Gharieni, Technogym, Book4Time, Kerex, GMB, NN Glass
Italian wellness specialist Starpool provides consulting, engineering, technical support and training for spa clients around the world. The brand’s high level of expertise and insight makes it a first-rate partner for spas looking to enhance, refurbish and future-proof their guest offering.
Three years ago the company set up an internal Scientific Research Department to validate the effectiveness of its wellness solutions. The latest advance to be approved by this body is Starpool’s recently launched Longevity Spa concept – a format dedicated to preventative and anti-ageing care.
Available in four configurations – Basic, Pro, Elite and Elite Plus –Longevity Spa blends sophisticated
technologies to allow spa operators to offer solutions that will help guests to remain healthy and promote longevity.
“Longevity has become a priority for all those working within the domain of wellbeing and fitness,” says Francesco Rinaldini, business development manager at Starpool. “Our Longevity Spa solution has been developed as an easy, off-the-shelf solution for spas wanting to devote space to preventive healthcare and longevity.”
In a landscape where the recruitment of experienced therapists can be a concern for spa businesses, Rinaldini believes that “having access to an innovative format that requires the minimum investment in terms of staff makes it a win-win solution for both spa operators and their users”.
“Our Longevity Spa concept is a win-win solution for both spa operators and their users.”
Francesco Rinaldini
Business development manager, StarpoolImage: Gaia Panozzo
The Longevity Spa Basic version was developed for spas that are restricted on space but wish to keep up with the evolution of the market. It can be created inside a single cabin for customised treatments or used to transform an existing relaxation area into an exclusive longevity space.
Products include Starpool’s Wellness Coach, which offers guided mindfulness and breathing programmes, and a choice of one of the brand’s loungers. It also includes the Molecular Hydrogen Booster – a nasal inhalation system that works as a selective collector for free radicals, acting on the ones that are most harmful.
Longevity Spa Pro offers additional extras such as Starpool’s Zerobody Dry Float – a one-of-a-kind system offering the benefits of flotation therapy over 400 litres of warm water without the need for undressing or getting wet.
Longevity Spa Elite and Elite Plus configurations include an additional
Starpool partners with...
• Accor Group
• Hilton Hotels & Resorts
• Bulgari Hotels & Resorts
• Six Senses Hotels, Resorts, Spas
• Kempinski Hotels
cutting-edge cryotherapy option in the shape of Starpool’s Zerobody Cryo.
Featuring a patented water membrane, Zerobody Cryo (pictured above) wraps the body at a temperature of 4-6°C, offering all the benefits of traditional cryotherapy or ice-water immersion without users having to undress.
The Elite Plus option also includes photobiomodulation – a therapeutic technique that works with the emission of low-frequency light energy, which reaches the cells through the skin and is said to provide them with energy to help them function more effectively.
Advanced technology, simple activation
“The Longevity Spa allows spa operators to offer regeneration programmes and specific treatments to deal with today’s lifestyle challenges, from stress management to sleep issues, physical recovery or mental focus,” says Rinaldini. “Each technology can be used in combination with the others, according to our specific programmes, or independently. And crucially for operators, all of the therapy options have a proven return on investment.”
“Moreover, our trainers provide extensive support for our partners’ teams and also deliver specific programmes of usage to help spas build a successful treatment menu.”
To find out how Starpool’s Longevity Spa could enhance your business, visit: www.starpool.com
Celebrating a business milestone, ishga has introduced Hydra+ Marine Cream. The product is the result of of ten years of expertise in seaweed, science and skincare, and its advanced formula features multiple molecular weights of hyaluronic acid to hydrate and nourish different skin layers.
Combined with ishga’s unique Hebridean seaweed extract, rich in antioxidants and sourced from the purest Scottish waters, the cream works to visibly rejuvenate skin. Prickly pear oil stimulates collagen, brightens, and provides an added boost of hydration.
Lus Nan Laogh, an ancient Hebridean healing remedy, has been included for its anti-inflammatory and protective properties, while shea butter, argan oil, rose geranium and frankincense oils deliver vitamins and minerals to replenish every skin type.
“All of our team are very proud to bring this product to market during our tenth birthday celebrations,” says ishga co-founder Leon Trayling. Celebrating this significant milestone, the new premium face cream is presented in luxurious packaging featuring the Pantone Colour of the Year 2023, Viva Magenta.
Inspired by the cooling and rejuvenating marine eye patches used in its luxury facial, Voya has launched a retail version of its Renewal Eyes Seaweed Eye Masks for use at home. The 100% organic eye care patches deliver deep hydration to the delicate eye area. Designed to cool and soothe the skin, they help to boost elasticity and work to improve the appearance of dark circles and puffiness. The pads are made from pure hand-harvested, sustainably sourced Irish Laminaria Digitata seaweed, which is scientifically proven to help boost collagen production in the skin by over 202%. Laminaria has also been proven to increase the skins’ ability to fight free radical damage and decrease trans-epidermal water loss. The seaweed plumps the skin, helping to reduce the signs of sun damage with natural antioxidants and anti-inflammatory properties.
Packaged in dried form, the eye masks are super lightweight. They can be cooled in the fridge for a refreshing eye mask experience. www.voya.ie
Joining three permanent Pro-Collagen Cleansing Balms – the award-winning original, floral-infused Rose and the fragrance-free Naked version – Elemis has launched the limited-edition Pro-Collagen Green Fig Cleansing Balm.
The celebrated cleansing formula remains the same, working to melt away stubborn makeup, grime, and surface pollutants, and this new edition boasts a fresh and evocative green fig aromatic scent.
Padina pavonica is rich in polysaccharides to maintain moisture levels. Starflower oil, said to be the richest natural source of omega-6 fatty acid, and gamma-linolenic acid helps to smooth, soften and nourish the skin.
Elderberry oil is readily absorbed and full of essential fatty acids and natural antioxidants, supporting skin smoothness, without leaving a greasy feeling. Optimega oil is a blend of wheatgerm and oat oils to help reduce trans-epidermal water loss in the skin. Rose and mimosa wax, obtained from the essential oils of their respective flowers, offer skin-softening-and-comforting qualities.
www.elemis.com
Aiming to reduce the signs of redness, improve hydration and address wrinkles and fine lines, Wildsmith Skin has launched the moisture-boosting Super Hydrating Overnight Mask.
Formulated with an anti-redness complex of ginger, turmeric and probiotics, the mask strengthens and restores the skin, working to visibly improve the appearance of redness and soothing irritation.
Clinically proven to improve skin hydration by up to 36% over 24 hours following initial use, the mask is also shown to reduce lines and wrinkles by up to 17% after 30 days of use. This botanical blend helps to protect skin against environmental aggressors including blue light and pollution. Chrono chardy grape extract works with the circadian rhythm to restore skin moisturisation. Pentavitin helps to strengthen the skin’s barrier and reduce trans-epidermal water loss.
The mask boasts a 100% natural fragrance of lavender, ylang ylang, cedarwood, roman chamomile, benzoin, frankincense, patchouli, rose geranium, angelica and jasmine.
www.wildsmithskin.com
Biologique Recherche has introduced two cleansing milks to its existing range of milk skin cleansers. Adapted to suit each of its pre-described Skin Instants, the formulas are designed to support the epidermis and its hydrolipidic film.
Cleansing milks are particularly suitable for dry or irritated skin and gently remove impurities while boosting skin hydration.
Recommended for fragile skin, Lait Dermo-S removes makeup and cleanses the skin without causing redness or irritation. Red sage root and vitamin B5 offer a soothing action that limits the skin’s reactions to external stressors and relieves the sensations of discomfort. Prickly pear extract and vitamin B5 stabilise the skin barrier leaving it clean, hydrated, and comfortable, without feeling tight.
Recommended for seborrheic skin, Lait S.R. features a light gel-cream texture, which cleanses and eliminates excess sebum from the skin’s surface with rosehip extract. Myrrh, myrtle and meadowsweet extract gently remove makeup to protect the hydrolipidic film and keep the skin balanced.
www.biologique-recherche.com
Sothys has introduced the Illuminating Professional Treatment supported by a retail collection of products promising a flawless, radiant complexion.
Part of the brand’s pigmentation management collection the offering features four new professional products and six skincare solutions to use at home to maintain results.
The 75-minute treatment is recommended as a series of six over three weeks. Using specific cleansing rituals, dark spots are treated individually with the Pro Serum. Two masks, one a non-woven mask soaked in vitamin C, deliver targeted results. A hand modelling massage relaxes clients.
To conclude the facial, skin is protected with the new Protective Fluid SPF50, part of the at-home retail collection, which also includes Unifying Cleansing Cream and Illuminating Essence. Illuminating Dark Spot Serum features nine active ingredients to combat emerging, visible and stubborn dark spots. Radiance Youth Cream and Illuminating Radiance Mask complete the collection. www.sothys.com
Natura Bissé presents three of its best-selling products in a brand-new mini format. These iconic products retain the luxury packaging, effectiveness and concentrated ingredients, but are able to be used on-the-go. They also offer new customers a way to experience these products for the first time.
Diamond Extreme Rich Texture is the brand’s best-known cream, formulated with Smart Energy Complex, mastic crystal tear oil and Peptixyl ProYouth. It is a powerful boost of energy offering an overall anti-ageing effect.
Diamond Extreme Eye Tube is formulated with artemia salina, vitamin PP and edelweiss flower extract. The ingredients work to energise and lift the eye area. Brightening and radiant, it delivers visibly younger looking skin in the delicate eye area.
Diamond Cocoon Sheer Eye is an age-defying tinted eye cream presented in a mini tube. Designed to improve the appearance of the signs of ageing as well as bags and shadows, the formula includes hyaluronic acid, vitamin PP and fermentus glaciarium.
www.naturabisse.com
Dermalogica has introduced two innovative cleansers to its skincare line. Oil to Foam Total Cleanser is the brand’s new all-in-one cleanser. The formula removes makeup, sunscreen, excess sebum and pollutants, leaving skin instantly soft and smooth.
The product is a golden, gel-oil infused with sea buckthorn oil that instantly melts away layers of makeup, while just a small amount of water transforms the formula into a light foam that washes away remaining impurities. Formulated with a plant-based derived prebiotic that supports long-lasting hydration, the new product leaves the skin soft and nourished.
Micellar Prebiotic PreCleanse offers a new way to double-cleanse the skin as it attracts and dissolves makeup and impurities with gentle micelles. It also nourishes with microbiome-balancing prebiotics and prepares skin for the second step of cleansing.
This innovative formula combines the effectiveness of micellar technology with a unique prebiotic blend that helps strengthen skin’s barrier. The addition of oat milk helps to deliver lasting conditioning benefits so skin continues to feel soft and nourished long after you precleanse. www.dermalogica.co.uk
Adding to its targeted range of serums, myBlend has introduced Superserum Recovery, designed for tired, fragile and damaged skin that is lacking in nutrition.
The formula features a highly concentrated blend of active ingredients that intensively repair and restructure the skin. These stimulate the epidermal cells and penetrate deep down to strengthen the hydrolipidic film, hydrate and soothe the skin leaving it more soft and supple.
Ceramides play an essential role in structuring and protecting the skin. Provitamin B5 helps repair the skin, while hydrating and maintaining the integrity of the barrier function. Imureline peptide is an anti-ageing tetrapeptide that helps to renew the skin barrier.
Superserum Recovery can be used occasionally to address disruption to the skin barrier caused by damage from sun exposure, extreme cold, air conditioning, air travel or shaving. It can also be used over longer periods as an anti-ageing product, working to repair the skin barrier and protect the skin from external damage.
www.my-blend.com
Drawing on decades of research and treatment expertise, Aromatherapy Associates has revealed its latest wellness treatment, Pause & Reset. Focusing on women’s health, predominantly those with symptoms of menopause, perimenopause, post pregnancy, PMS, and hormonal changes, the programme will engage the power of essential oils to redress hormonal imbalances in the body.
The 90-minute treatment begins with an aroma consultation offering guests a choice of three blends that are effective in alleviating the symptoms of hormonal change: Support Equilibrium, Support Lavender & Peppermint and De-Stress Mind.
This blend is then used in an enhanced traditional aromatherapy treatment that involves inhalation, balancing breathwork, body brushing, upper body massage, restorative abdomen massage and a hand and foot reflex treatment targeting the endocrine and reproductive system.
In particular, it is an opportunity to refocus on a heritage oil blend, named Support Equilibrium, that was created 38 years ago in-clinic by the brand founders for a patient going through the menopause. This unique combination of rose, geranium and frankincense has been bringing comfort and relief to clients at home and in the spa ever since.
“We are delighted to highlight a blend that I believe has always been a hidden gem in our collection,” says Christina Salcedas, director of education at Aromatherapy Associates. “The new treatment has been curated with care to ensure that each guest leaves in a state of equilibrium. Recharging them and giving them the energy and headspace to go about their day feeling more capable and confident.”
www.aromatherapyassociates.com
Swissline has introduced Cell Shock White Brightening Intensified Night Cream to address pigmentation, melasma and dark spots as well as skin-ageing concerns including inflammation, lines and wrinkles.
The cream has the same texture and base formula as the recently launched Luxe-Lift Night Cream, with palmitoyl tripeptide-1, marine collagen, superoxide dismutase and an extract of snow mushroom. This new formula features key brightening cosmeceutical ingredients, including alpha arbutin and tranexamic acid as well as melanin regulating ingredient, diacetyl boldine.
Arbutin and tranexamic acid are well known for their ability to counteract dark spots, redness, and all post-inflammatory complexion issues, including those from sun-induced erythema and uneven pigmentation.
Diacetyl boldine works to lighten and brighten skin tone by regulating melanin as it inhibits tyrosinase and acts as an excellent anti-free radical. It also helps to reduce melasma and other stubborn forms of unevenness and wider patches of pigmentation in the skin.
www.swissline-cosmetics.com
Clarins Laboratories has developed a new plant-enriched skin tint with natural mineral pigments and dry plant oils. Tinted Oleo-Serum is the brand’s latest complexion innovation, formulated with 98% ingredients of natural origin, to even and illuminate while nourishing and protecting the skin.
The super-light buildable serum-texture is available in ten broad spectrum shades that adapt to all skin tones. Featuring an 80% skincare formula, the unique combination of mineral colour pigments make this suitable for light-weight wear for a radiant, fresh skin look.
Tri-Oleo Complex, composed of 16% plant oils, provides an intensely nourishing action. Hazelnut oil, rich in omegas 9 and 6, ensures that the texture is fluid and easy to apply whilst helping to nourish the skin and prevent dehydration. Organic jojoba oil deeply nourishes the skin. Vegetable squalene has a unique affinity with the skin for a sensorial touch, while reinforcing the hydrolipidic film. Ceramides strengthen the skin’s barrier function. www.clarins.co.uk
We examine how lab-chic brand Grown Alchemist is coming up with unique and innovative ways to elevate the profiles of its partner spas
Urban lifestyle brand Grown Alchemist is more than just a luxury spa partner. A firm favourite of celebrities and influencers, the brand helps spas to elevate every element of their offer, far beyond the treatment menu.
“What sets Grown Alchemist apart is the excitement around the brand and our innovative collaborations,” explains Harrison Gregory, general manager UK & EMEA. “As well as the results-driven facials and body treatments you’d expect from a high-end partner, we work to create one-of-a-kind brand activation events, press trips and influencer collabs. Grown Alchemist is doing something different to raise our partner spa’s profiles.”
To launch its partnership with Nobu Hotel London Portman Square, Grown Alchemist created an exclusive Skincare Lab in a ‘white box’ space for three months. Bringing the brand’s ethos, essence and vision to life, the Skincare
• The Lowry Hotel, Manchester, UK
• Lifehouse Spa, & Hotel, Essex, UK
• Baron’s Eden Collection, UK
• Carlton Tower, Jumeirah London, UK
• Eden Hall, Nottinghamshire, UK
• Hoar Cross Hall, Staffordshire, UK
• Montcalm East, Autograph
Collection, London, UK
• The Municipal Hotel Liverpool
– MGallery, UK
• The Montenotte, Cork, Ireland
• Katikies Santorini/Mykonos, Greece
Lab was accompanied by a series of experiences, including an overnight stay with Grown Alchemist treatments, bespoke welcome amenities and a specially curated Nobu x Grown Alchemist Detox Bento Box.
The brand also launched an IV drip therapy facial in partnership with REVIV, giving guests the option to have an intensely hydrating and detoxing IV infusion during their treatment.
“Partnering with Nobu set the tone for what’s to come. It’s our mission to continue to push the boundaries in spa and beauty,” says Gregory.
To launch another of its partnerships, with The Goodwood Hotel, Grown Alchemist ran a gut health retreat for press, celebrities and influencers, offering a talk with celebrity nutritionist Stephanie Moore, a personal nutritional
consultation, a group breath walk and a digestive yoga class.
“Our streamlined treatment menu is bespoke to each spa’s needs. We train staff in efficacious touch-treatment protocols, designed to incorporate the latest in techniques, tools and touch points – a modern approach to a sensorial spa experience,” says Gregory. “And then we work with you to launch the partnership in an exciting and exclusive way.”
To find out more about partnering with Grown Alchemist, visit: https://grownalchemist.com/uk/ spa-partnerships
WE CREATE THE OPTIMAL CONDITIONS FOR YOUR SKIN TO FUNCTION +THRIVE. BIO-ADVANCED, CLINICALLY PROVEN FORMULAS WHICH WORK IN HARMONY WITH THE SKIN.
OUR FACE + BODY TREATMENTS USE A COMBINATION OF ADVANCED TECHNIQUES FOR INSTANT SCULPTING + REJUVENATED RESULTS.
TWe find out how Sparcstudio’s award-winning independent designs continue to deliver quality, excellence and bespoke concepts in the world of spa, wellness and hotel design tree on the estate, and a restaurant host station inspired by an oval seed pod form, sculpted by a local artist.
he beginning of every new project by Sparcstudio involves a deep dive into what is special and desirable about its client’s location – a key starting point in the creation of yet another unique wellness destination.
The award-winning design team have exercised their multi-disciplinary skills to create sensuous thermal suite experiences and sublime guest journeys for clients that include Harrods Hair and Beauty Salon in London, Champneys Mottram Hall in Cheshire and the Cottonmill Spa at Sopwell House, Hertfordshire.
At The Spa at South Lodge in Sussex, which had a botanical theme, Sparcstudio designed bespoke tables crafted from a cross-section of a fallen
“It’s all about applying a real attention to detail,” says the company’s director, Beverley Bayes. “The bespoke features that we create are crucial in the creation of an amazing and unique guest experience. Where possible, we like to work with local artists, craftsman and artisans to create a unique sense of place.”
First-class thermal design
Sparcstudio has quietly revolutionised thermal cabin design in the UK by offering a bespoke and individual approach for every project.
The panoramic sauna cabin at The Spa at South Lodge features walls and ceiling crafted from timber with a wave-like design that evokes the rolling hills of the South Downs.
Elsewhere, The Spa at Cottonmill at Sopwell House features two panoramic saunas, while the team also developed a sauna on stilts high above the forest at Aqua Sana at Center Parcs Sherwood Forest.
As well as bespoke design, the Sparcstudio team works to maximise the designated spa budget through the clever use of space. The company’s non-standard approach pushes the boundaries of which materials are used, and the longevity of the distinctive spas it creates is reflected in their continuing to win awards many years after their launch.
To be inspired by Sparcstudio’s portfolio or discuss a potential project, visit: www.sparcstudio.co.uk
www.myrthawellness.com
www.myrthawellness.com
Voya’s new Spring Tides treatments empower spa therapists to better understand the physical and emotional needs of menopausal clients
REPORT BY WENDY GOLLEDGE
Despite menopause being an inevitable transition that will ultimately affect half of the world’s population, the growth of menopause-focused treatments and retreats in spas is relatively new.
In recent years, menopause has shaken off its perceived stigma and hit the headlines. This is, in part, due to celebrities like Davina McCall and the actress Naomi Watts sharing their personal experiences and making women’s midlife concerns more visible. Even Sophie, Duchess of Edinburgh, patron of the charity Wellbeing of Women, has publicly spoken about the experience of menopausal women in the workplace.
By 2025, Forbes estimates that more than a billion women (12% of the population) will be experiencing menopause, with symptoms affecting 75% of them. Global sales of menopause products hit $15.4 billion (£12.21 billion/€14.27 billion) in 2021, according to market analyst Grand View Research, and this is predicted to be a $600 billion market by 2025.
It’s clear women want knowledge and more help tackling symptoms, so European Spa asked eight industry leaders to share their thoughts on how they are introducing menopause-focused treatments to their spas.
No longer a taboo subject, menopause and its symptoms are now a hot topic, and spas are well placed to offer solace and solutions
Fantastic celebrity role models are sharing their menopause journey, normalising it, advocating healthy discussion, educating audiences and raising awareness of what can help.
“I believe Covid switched people’s mindsets regarding menopause, too: postpandemic, the search for wellbeing has become more integrated into everyday life.
“When we first devised a menopause spa day for Chewton Glen, we weren’t bold enough to mention menopause in the name, in case it put women off. We realise now we must add our voice to the conversation and be proud of what we can offer, normalising this inevitable stage of life for women.
“We’ve ensured every one of our therapists, regardless of age or gender, is trained to be empathetic to menopause symptoms, so they’re knowledgeable about what guests may be experiencing. The [Meno]pause and Restore spa day doesn’t end after our OTO CBD treatment – we link guests with a naturopathic nutritionist or a fitness expert to help improve their long-term hormone balance during this transitional stage.
“Oestrogen has more than 400 cellular functions in the body. We know we can’t redress the balance with one treatment, but we can give women the clarity to take charge and make healthy changes that will help.”
www.chewtonglen.com
“Originally we thought women might be put off by the word ‘menopause’. We realise now we must add our voice to the conversation and be proud of what we can offer, normalising this inevitable stage of life for women.”
Kerry Hudson Group spa director, Iconic Luxury Hotels
With so much being spoken about menopause, especially around how women can help themselves, the natural progression is for it to enter the spa environment. Customers are now searching for treatments that have benefits above and beyond beautification.
“Offering a menopause focused treatment allows guests to choose a journey that tackles some of the debilitating symptoms menopause can bring. Spas must then help women carry the benefits of their treatment forward by imparting knowledge, so it has a real and lasting effect. The benefits of simply talking about menopause, thereby normalising this pivotal part of a woman’s hormonal journey, cannot be underestimated.
“Retreats and treatments are just the beginning. The beauty of using CBD is that the benefits are felt in the longer term. It supports the regulation of sleep and mood, communicating to neurotransmitters, cells and hormones to help bring about equilibrium. By taking CBD every day, like a vitamin, many menopause symptoms including sleep issues, anxiety and skin problems, can be improved.”
www.otocbd.com
“Offering a menopause focused treatment allows guests to choose a journey that tackles some of the debilitating symptoms menopause can bring. Spas must then help women carry the benefits of their treatment forward.”
Helen Cain Head of spa, OTO CBD
Spa therapists and their guests have always had a close and confidential relationship, and we welcome that spas are now giving women the opportunity to seek holistic support for menopause symptoms in what they often perceive as a safe space.
“Voya believes an individual’s wellbeing needs to be looked at holistically. Spa treatments can provide the mental wellbeing associated with self-care rituals, which in the long term can have a positive effect on health.
“We are empowering our spa therapists by training them to better understand
the physical and emotional needs of menopausal clients. It’s essential that spas do not assume every woman’s journey is the same.
“We have drawn on the scientifically proven benefits of seaweed for our Spring Tides treatments. More than 80% of seaweed plants are made up of essential minerals, vitamins and bioactive compounds. This source provides a broad range of vital nutrients and is known for its high iodine content, which helps regulate hormone production by balancing thyroid activity.
“Taking inspiration from Chinese culture, where menopause is known as the ‘second spring’, we have created three separate ‘tides’ to address the symptoms of menopause, whether that be balancing hormones for better sleep, more energy or better digestion.”
www.voya.ie
Mark Walton, co-founder, Voya
“We are empowering our spa therapists by training them to better understand the physical and emotional needs of menopausal clients. It’s essential that spas do not assume every woman’s journey is the same.”
Mark Walton Co-founder, Voya
Greater menopause awareness is long overdue. Many women who spa frequently are looking for answers to relieve menopause symptoms, be that through weight loss and detoxification, improved sleep, skin revival or muscle building. Like any lifestyle adjustment, there is an educational component and integration process.
“The focus on empowering women’s strengths has been going on for many decades, but rarely has it been shone on the natural ageing process. Menopause
acceptance and peace – but as women enter this perhaps turbulent phase, significant shifts in lifestyle and mindset can be necessary to cope.
“This is an exciting time, when spas can address mature women’s needs and guide them gently through an important phase of life. Retreats deserve credit for sharing the foundational building blocks of health and wellness. The idea is guests receive a taste of health, taking information and tools home with them. Each time they go on a retreat, the information and tools help them achieve homeostasis.
“Our Big M: Mastering Menopause package helps women navigate the multiple hormonal challenges triggered by menopause, teaching them how to utilise foods, exercise and mindfulness to maintain a hormonal balance throughout this unsettling time.”
www.theretreatcostarica.com
is the third stage of life – it’s supposed to be the true golden age of relaxation,
Diana Stobo, health and wellness life coach; founder, The Retreat Costa Rica
“Our Big M: Mastering Menopause package helps women navigate the hormonal challenges triggered by menopause, teaching them how to utilise foods, exercise and mindfulness to maintain a hormonal balance.”
Diana Stobo Founder, The Retreat, Costa Rica
ADVANCED VIBROACOUSTICS
AN EFFORTLESS WAY TO IMPROVE MENTAL AND PHYSICAL WELLBEING · WELLNESS TREATMENT FOR SYMPTOMS OF LOW-ENERGY, LACK OF SLEEP, ANXIETY AND STRESS · SUPPORTS BEHAVIORAL CHANGE INCLUDING WEIGHT REDUCTION & ADDICTIVE BEHAVIORS
· EVIDENCE BASED ·
www.gharieni.com www.gharieni.com
Eastwood Movement Method at Camiral Golf & Wellness, Spain
Menopause treatments are a very necessary addition in spas to help facilitate a broader understanding of what women are going through at this sometimes challenging stage of life.
“The skin, muscles, bones and mood are all affected by hormonal shifts, and spas can play a vital role in educating women on how to deal with this.
“Helping guests feel supported and understood is an integral part of the ethos at our Renew & Harmonise retreat. The importance of being with like-minded women cannot be underestimated. Where else can menopausal women share their experiences with their peers, who are the
best people to offer useful, practical tools that can be adopted in normal life?
“Spas must focus on realistic, helpful offerings. During the Renew & Harmonise retreat, we offer everything from aquatic osteopathy to photobiomodulation therapy, in order to support different hormonal shifts and the symptoms each individual is experiencing.
“Menopause-focused treatments and sessions should emphasise how to support the skin, body and mind, with a strong focus on helping guests build these tools into normal life. Realistic advice is vital for a lasting impact.”
www.camiral.com/en/wellness-centre/ balance-menopause-retreat
their
the best people to offer
Movement
founder,
“The importance of being with like-minded women cannot be underestimated. Where else can menopausal women share
experiences with their peers, who are
useful, practical tools?” Monique Eastwood Founder, EastwoodFrom left: a a restorative hammam treatment at Camiral Golf & Wellness; Camiral Golf & Wellness’s Renew & Harmonise offers a chance for menopausal and perimenopausal women to share their experiences
Apioneer in gender-based medicine, Park Igls is mindful of the effects hormone changes can cause. Our Menopause Fit programme helps women better understand themselves and their bodies with treatments including massage, shiatsu and talking therapy to create a real and lasting effect.
“Personal training sessions help improve health and wellbeing; coaching sessions reduce stress and improve mental health; massages and shiatsu relieve tension. Together, these help guests embrace their new phase of life with a relaxed demeanour, better enabling them to
cope with symptoms.
“All guests leave with an understanding of what they need to do to maintain this new-found perception.
“There are pitfalls spas should be aware of when accepting menopausal guests. It’s important to understand that menopause is a highly individual experience. Spas must have a clear understanding of symptoms and be mindful of the potential health risks associated with treatments. A consultation with guests about their full medical history, before recommending any treatments, is paramount.”
www.park-igls.at/en/menopausalsymptoms
“Spas must have a clear understanding of menopause and its symptoms, and be mindful of the potential health risks associated with certain treatments.”
Dr Peter Gartner Medical director, Park Igls Medical Resort
Historically, the wellness industry has been reluctant to mention the ‘M’ word. I used to think cancer was the last taboo, until I tried to talk about menopause. As someone who has offered specialist products and treatments for a decade, I feel this shift towards openness is long overdue.
“While some retreats and treatments have a meaningful effect on guests, others do not. I commissioned research into the efficacy of non-pharmaceutical treatment of menopausal symptoms. The review identified therapies, including acupuncture and aromatherapy proven, according to a very strict inclusion criteria, to help reduce the unwanted emotional and physical effects of menopause.
“At their best, hormonally balancing touch treatments can identify the issues most significant to a client and match specialist products. Therapies can ameliorate specific conditions identified as important to the client and empower them with effective at-home self-care techniques. But I was told by someone who’s worked in the non-medical support of menopause for a long time that there is a lot of snake oil out there. She said women need to be protected, and the role of spas is to filter offerings on behalf of their menopausal clients.
“Beware promising menopause-specific solutions that are simply renamed generic spa offerings. Women are vociferous, savvy and well connected. We recognise snake oil and when we are sold it we tell all.”
www.jenniferyoungwellness.comJennifer Young, founder of Beauty Despite Cancer and the Jennifer Young Training School
“Someone who has worked in the non-medical support of menopause for a long time told me that women need to be protected, and the role of spas is to filter offerings on behalf of their menopausal clients.”
Jennifer Young Founder, Jennifer Young Training School
We know that one in two women experiencing menopause describe it as a negative experience. We also know stress can worsen the frequency and severity of symptoms. Spas are well placed to create purposeful treatments and retreats that are acknowledging, welcoming and help to alleviate stress.
“Massage and hands-on treatments are a passive way to relax, allowing someone else to care for women, who are typically caregivers. Menopause-focused spa menus can help to improve quality of life for anyone at that point in time. Ultimately, the greatest benefit of treatments, such as our Ground Balancing Ritual, comes from inducing a rest-and-digest state. Creating a customised treatment may assist clients not just for the duration of their treatment but after too.
“The importance of creating an open and welcoming space for anyone on their menopause journey is key. In the past, spas have been synonymous with heat, which can be off-putting to someone experiencing hot flushes or heat-related symptoms. Only by addressing real-life concerns can spas offer sincere and customised wellness with purpose and intention, moving away from the pampering of the past and recognising the value in teaching self-care as an integral part of overall wellbeing.”
www.limewoodhotel.co.uk/spa/ground-wellbeing
“It’s well documented that stress intensifies various symptoms of menopause; therefore creating a customised treatment may assist clients not just for the duration of their treatment but thereafter too.”
Peigin Crowley Founder, Ground Wellbeing
Menopause-focused treatments and retreats are definitely of the moment and we couldn’t be more enthused about this. Even seeing the word menopause on a treatment menu can make women who’ve previously felt dismissed feel seen. It’s heart-breaking to think how many have previously suffered in silence, and a relief to see ever greater public discussion helping to remove the taboo.
“Spas are a safe space to unplug, recharge and reconnect, so what better place to offer the tools for women to educate themselves about managing menopause symptoms in everyday life? Bespoke and flexible treatments are a must. Temple Spa’s Your Best You treatment uses a combination of the therapist’s hands and Himalayan salt stones, which produce negative ions to support stress relief, increase energy and positively boost mood.
“Therapists must be trained to listen and know how to create something the guest really needs. Menopause isn’t often covered in college training, so we have a wellness section on the Temple Spa website that anyone can access. We’ve worked with doctors, nutritionists, exercise specialists, yoga and mindfulness coaches to advise therapists how to help women navigate menopausal symptoms.”
www.templespa.com
Sarah Ronchetti, VP global head of spa, Temple Spa
“Even seeing the word menopause on a treatment menu can make women who’ve previously felt dismissed feel seen. It’s heart-breaking to think how many have previously suffered in silence.”
Sarah Ronchetti VP, global head of spa, Temple Spa
Spas now have a greater awareness of menopause and brands are recognising the need to represent all demographics, including women at one of the most vulnerable times of their life.
“No two menopause experiences are the same, so to have a lasting effect we need our therapists to listen in the treatment room, to make sure they understand the guests’ needs, then be able to cater to them specifically. Our Menopause Collection starts with an Aquavibe dry flotation therapy session. The guest then chooses from 48 available ‘solutions’ and we tailor the therapy directly to their need.
“Education is vital – therapists must be confident enough to give good skincare advice and know how to help the client feel at ease in the treatment space. It’s OK for a therapist not to have all the answers, but listening is important. We have adapted treatment times to allow space to listen and all therapists are trained by experts like Dr Raj Arora of FaceBible, our resident doctor.
“When I was 39 I had to be put into surgical menopause; overnight I started to experience signs and symptoms but there was very little support out there. We must recognise that menopause is not just affecting older women.”
www.fairmont-windsorpark.com
“Education is vital – therapists must be confident enough to give good skincare advice and know how to help the client feel at ease in the treatment space. It’s OK not to have all the answers, but listening is important.”
Rebecca Doyle Group director, spa and wellness, Fairmont Windsor Park
We explore the growing popularity of psilocybin rituals with Neil Markey, co-founder and CEO of Beckley Retreats
Beckley Retreats is a unique business that provides professional retreats to people looking to grow and improve their wellbeing through psilocybin ceremonies and holistic wellbeing modalities. Co-founded by Amanda Feilding and Neil Markey, Beckley Retreats launched in Jamaica in 2021 and hosted its first retreat in the Netherlands in August 2022. The team is comprised of experts from many fields, with decades of experience in both modern approaches to wellbeing and indigenous wisdom traditions.
The programmes include detailed pre and post-retreat work, and form part of an 11-week journey for participants. The five-night residential retreats include two psilocybin ceremonies, meditation classes, mindful movement, breathwork, nature immersion, western psychotherapy-informed group modules and digital detox. These are offered in a guided, supported setting with experts from the team.
Psilocybin is a psychoactive compound found in over 200 species of fungi. Aztecs and Mazatec shamans used it for diagnostic, medicinal, curative, spiritual and recreational purposes in their search for divine wisdom and healing. The use of psychoactive plants has been integral to the spiritual practices of indigenous traditions globally, including in Africa, the Americas and Europe.
Modern scientific research into psilocybin indicates that there may be many lasting therapeutic benefits, including potential relief from depression, addiction, anxiety, obsessive compulsive disorder and fear of death. Some studies have
shown that psilocybin may promote neurogenesis and neuroplasticity. It has also been shown to boost creativity and empathy, and enhance subjective wellbeing when taken in nature. We speak to Neil Markey, co-founder and CEO of Beckley Retreats, about the power and popularity of these mind-expanding retreats.
There are many potential benefits from a medical, performance and even spiritual perspective. Many participants report feeling more connectedness, peace and joy. Some have described these experiences as a bit of a brain and central nervous system reboot. Many find that it improves their
relationships over time as more awareness and presence develop.
The research around ‘sense of awe’ is fascinating too – these experiences seem to allow people to sit in the true remarkable nature of their existence. From a neuroscience perspective they also seem to increase neuroplasticity in the brain, which in theory can make change more possible.
Why is the programme 11 weeks in total?
Because preparation and integration matter. We believe the compounds are just tools and really what we want is longer-term sustained positive change – and this takes time. The four-week digital preparation can be done from anywhere and includes two group calls,
but mostly practical exercises that can be done individually. We want to encourage the development of some new habits and get the mind/body in a more optimal state for the experience.
The immersion portion is five nights, where we revisit many of the practices that we taught in the preparation phase, but now we do them together, in nature, away from external stimulus.
The six-week digital integration can also be done from anywhere, and this is the ‘window of opportunity’. The experiences appear to put the brain and body into a more neuroplastic state, which is great – but you must do the work to maintain the benefits. We use research-informed approaches and techniques to give our guests the tools for lasting change.
Why do you think this is so on trend at the moment?
Because there’s something real here and the emerging data continues to show some potential benefit. Also, the western medical system is fundamentally broken and people are looking for other options.
Because these mushrooms/truffles are legal in Jamaica and the Netherlands the entire supply chain can be above board and does not have to operate in the grey area. Our mushrooms/truffles are tested for potency and purity by standard chemical tests and then also approved by our facilitators before they are given to guests.
What research projects are you currently working on?
We are currently working on a project in partnership with Heroic Hearts and Imperial College London Psychedelics and Meditation on Psilocybin for Traumatic Brain Injury.
This will explore psychedelics and their ability to improve meditation programme compliance. We’re asking: do psychedelics help people develop a consistent meditation practice?
Founded by Amanda Feilding, the Beckley Foundation collaborates with leading scientific and political institutions worldwide to initiate, design and develop ground-breaking research and global policy reform.
The foundation is leading quite a few projects, including the first clinical trial of LSD micro-dosing as a treatment for Alzheimer’s. It is also evaluating the effects of micro-dosing in palliative care.
www.beckleyfoundation.org
An essential purchase for every spa, treatment couches are vital to your guests’ comfort and experience, and vital for protecting therapist wellbeing while enabling them to perform at their best.
Eye-catching thermal facilities or a unique hydrotherapy offer may provide your ‘wow’ factor, and a reason guests may choose to visit your spa, but a standout treatment experience remains a key takeaway and driver of repeat business. And for this, you need the right couch to complement your treatment offer and ensure it stands out in guests’ minds.
However, with ever increasing purchasing options, making an informed decision can feel like a minefield. There are many factors to consider when financing new treatment couches, not least because they’re a significant investment.
Along with obvious considerations such as comfort, quality, durability and style, couches are now so advanced they offer everything from far infrared and haptics to binaural beats and guided meditation.
Which of these added extras you consider vital will depend on your operational focus, but how these high-tech elements are integrated can really differentiate your offering and further maximise your profitability. It’s also important to consider how ergonomically and functionally safe the couch is, to ensure the wellbeing of your therapists.
Any product you opt for must enable
your team to offer a flexible and varied range of services in the treatment room. The right treatment couch can help increase your room utilisation and boost revenue streams while helping to streamline your operation.
With treatment couch innovations now seemingly endless as manufacturers evolve their products, we have consulted with experts from leading treatment couch brands to provide a breakdown of the current trends and treatment technologies. Highlighting the newest products on the market right now, our Expert Guide aims to inform and inspire you to make the best purchasing decision for your spa.
European Spa would like to thank the brand experts who contributed to this guide. For more information, visit: Gharieni www.gharieni.com
Lemi www.lemispa.com
Living Earth Crafts
www.livingearthcrafts.com
Spa Vision www.spavision.com
Bellezi www.bellezi.com
Nilo
www.nilospadesign.com
Oakworks www.oakworks.com
An international leader in wellness technology, Gharieni Group is a German-based manufacturer of high-end spa furniture and medical equipment, with products sold in more than 120 countries
What makes Gharieni Group unique in the spa market?
Our product segmentation has evolved considerably over the years. What many people don’t know is that Gharieni started out manufacturing treatment beds for the medical industry. As the spa industry evolved, Gharieni’s medical treatment beds also underwent a transformation. The distinctive elements that made them so sought after in medicine gradually transformed into our premium spa and wellness beds.
Today, both the comfort of the guest and the ergonomic needs of the service provider shape our design. Around eight years ago, we embarked on a significant shift that has become one of the industry’s great disruptions. We pioneered the integration of advanced mind-body wellness technologies into treatment beds, establishing ourselves as thoughtleaders in this segment.
From far infrared and binaural vibroacoustics to haptic technologies and cutting-edge augmented reality, Gharieni is now leading the pack in the creation and execution of the hybrid spa and wellness experience. Our product range is founded on evidence-based benefits that deliver a multi-layered value proposition to the end consumer, resulting in great ROI for owners and operators.
How do your products help to enhance the overall guest experience?
High-tech, high-touch is here to stay. Gharieni harnesses the power of technology to accelerate, enhance and augment the touch experience, while always preserving the essential human element of wellness.
Our treatment bed technologies enable spas to provide personalised, efficient and immersive experiences.
By blending technology with human expertise, spas can create those vital transformative moments; it’s these that leave a lasting impression, fostering guest loyalty and satisfaction. Our approach empowers spas to improve their existing offerings and revolutionise their menus, all while staying true to their USP. We prioritise evidence-based wellness benefits over quick fixes or bio-hacks. Our products range from the MLX i³Dome, featuring far infrared technology for detox and sports recovery to the RLX Satori Wellness Lounger, which harnesses targeted vibroacoustics to support behavioural change through
The Spa at Séc-he Agua Caliente, US
Claridge’s, London, UK
Raffles, Doha, Qatar
Yaamava Resort, Southern California, US
Orocor Retreat, Yilan, Taiwan
brain entrainment. The immersive MLX Quartz experience enhances the immune system, induces deep relaxation and alleviates pain, while Welnamis synchronises the body with an effect similar to meditation.
As we all know, the acceleration of AI in every sphere of life is set to dramatically impact everything
from the built environment, spa programming and operations to the guest experience. We must remember when designing products and services going forwards the need to consider the best use of this new technology in reality. AI will continue to morph and accelerate the way in which the end consumer will experience wellness. To keep pace with these changes we must be nimble, designing products and offerings that have flexibility and high rates of adaptability.
Gharieni’s pipeline is increasingly set up to meet this need. The ability to continuously innovate is deeply embedded in our DNA and will continue to be part of what drives our business as we create new products and experiences that serve guests while addressing the very bespoke needs of our clients.
www.gharieni.com
Sammy Gharieni
n ENHANCED INNOVATION
We revolutionised the spa experience, offering unparalleled advancements that have shaped the wellness industry.
n PREVENTATIVE BENEFITS
Our state-of-the-art mind/body/wellness technologies are scientifically validated.
n EMBRACE 21ST-CENTURY WELLNESS
We seamlessly integrate ancient healing practices with cutting-edge wellness technology, fostering a holistic approach that sets us apart.
n ELEVATE THE GUEST EXPERIENCE
We combine exceptional products and services with a fresh perspective, captivating the senses to nurture the mind, body and soul.
n UNCOMPROMISING QUALITY
Our products are meticulously crafted in Germany, adhering to the highest standards of excellence with TÜV certification. We have been recognised by Forbes Travel Guide as an official brand for five consecutive years.
Lemi has been making 100% Italian stylish, comfortable and flexible treatment room furniture for more than three decades, and is renowned for creating luxurious wellness experiences
What makes Lemi treatment beds singular in the spa market?
Multifunctionality and product innovation have set us apart for more than 30 years. We’re constantly working to meet the rapidly evolving demands of the spa and wellness market. We develop our products by finding innovative solutions, while always remaining faithful to the elegant design features that make each of our models uniquely Italian.
Our products are designed to fit harmoniously into the spa environment, allowing for better management of the work space and a totally personalised wellness experience. We offer a range of optional features, such as heating systems and memory foam mattresses, which can be used to further enhance the treatment experience, ensuring unparalleled comfort.
How do your couches contribute to maintaining therapist wellbeing?
We understand how central the role of the professional is in a successful wellness experience. We want to ensure a product that is structured for the therapist’s needs in every way, from safety to the organisation of the workspace. Our mattresses have padding suitable for even the most energetic massages, as well as rounded corners to avoid painful bumps during treatments. The various handles for adjusting the movable parts have a rounded design, comfortable to grip and are easy to manually adjust.
The structure of the beds is such that therapists can maintain a correct posture at every stage of the treatment. Height and inclination can be adjusted through ergonomic and intuitive electric controls and the mattress is also designed to position the lower limbs and knees close to
the bed without hitting the base. This means incorrect postures can be avoided and correct treatment execution is guaranteed.
Tell us about your recent innovations. Lemi’s innovation isn’t limited to the creation of new products, but to giving life to new, complete experiences. Amalfi is our latest product – a 360-degree multifunctional bed that allows therapists to perform any type of high-level spa treatment, including a spa pedicure service, thanks to the tub integrated into the base.
Pedicures are very popular, but we’ve created a solution that doesn’t sacrifice space to a workstation dedicated solely to them. Amalfi is perfect for small spas looking for greater flexibility and a bed that can be used for a variety of treatments. We are researching and developing new tools capable of making the professional’s work more efficient, offering maximum relaxation and comfort to the client, while also working on the senses, giving a complete wellness experience.
What trends do you see shaping the future of spa treatment delivery?
Clients increasingly seek treatments entirely tailored to their specific needs, so spas need to adapt their offerings accordingly. Also, spas that can effectively integrate the latest technology into their offerings will
have a significant advantage in the wellness world of the future.
Finally, sustainability is becoming ever more important. As a company, we believe we have a duty to do our part for a more sustainable future. Our production plant has been equipped with photovoltaic panels and LED lighting to improve environmental impact; 70% of the wood we use is FSC-certified timber from nonprotected forests; and our packaging is 80% sustainable. Starting this year, we have selected a new range of finishes made with more than 80% natural and renewable raw materials, meeting the demands of a market that is moving in an increasingly sustainable direction.
www.lemispa.com
n 100% MADE IN ITALY
We design, manufacture and control the entire production cycle in our Italian factory.
n EXTENDED WARRANTY
We offer up to ten years’ warranty, one of the longest on the market.
n LIFETIME ASSISTANCE
We can ensure spare parts and offer proper technical solutions even after many years and at the end of the product life cycle.
n TAILOR-MADE SERVICE
We can satisfy any customisation requirements.
n 30 YEARS’ EXPERIENCE
With three decades of knowledge, we guarantee benefits that no one else in the market can offer.
Ambassade Biologique Recherche, Rome, Italy
Maison Proust, Paris, France
Joali Maldives, Maldives
Casa Cipriani, Milano, Italy
Atlantis The Royal, Dubai
Creating high quality, handcrafted and sustainable treatment furniture, Living Earth Crafts’ clients include Kempinski Hotels, Four Seasons, Mandarin Oriental, ESPA and LivNordic
What makes Living Earth Crafts stand out in the spa market?
Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment. Since 1973, we’ve led the industry in product innovation by marrying sustainable manufacturing, comfort and function with style.
LEC’s couches incorporate innovative engineering, high functionality and timeless sleek designs that blend well with ever-changing spa decors. Our advanced configurations offer easy operation and encourage proper body ergonomics for therapists.
We offer a range of customisable options, enabling spas to enhance their operations and treatment experiences. With a net-zero carbon footprint and a raft of sustainable practices, LEC has been named Sustainable Manufacturer of the Year by GSN Planet.
Tell us more about LEC’s commitment to sustainability?
A respect for nature and environmental integrity is at the core of our company philosophy. We use environmentally
friendly materials, practices and processes whenever possible and will continue to recycle and minimise waste in our production.
We recognise our responsibility as a global environmental and social steward, and we’re committed to ensuring all our worldwide manufacturing meets the same high environmental standards.
LEC’s carbon offset programme has been devised to ensure our company’s zero-carbon footprint and includes using managed forest hardwoods in
The Westin Denarau Island, Fiji
The Singapore Edition, Singapore
The Peninsula, London, UK
Foxhills Country Club, Surrey, UK
Park Hyatt Aviara, California, US
our products, intensive recycling and e-waste recycling, using water-based lacquers and glues, CFC-free foam and PU upholstery and doing all we can to support the circular economy.
What’s the most recent couch you’ve introduced to the market?
Our new Insignia Vector multi-purpose treatment table combines award-winning comfort, striking design aesthetics and operational excellence. Extremely versatile, Insignia Vector enables countless spa and medi-spa treatments in a single room. The ultra-luxurious and replaceable Strata Cloudfill mattress has an embedded Thermasoft Dual Zone warmer for extra comfort.
The Insignia Vector has LEC’s programmable Flo-Tech lift system, which allows for whisper-quiet, intelligent adjustments and has unique anti-entrapment sensors for therapist safety. Featuring the industry’s largest height range, the Insignia Vector is built-to-order and fully customisable, including with an LED-lit
IceBlock shelf, LEC’s Conforma Lux Adaptive Chest Comfort System and PivotPerfect armrests.
Please tell us about some of your other innovations.
The space-saving Tribeca all-in-one treatment chair is truly versatile; spas can offer spa, aesthetic and medi-spa treatments all in the same space. From injections and infusions to facials and massage, the Tribeca creates luxurious client positioning and excellent technician ergonomics. The low height-range treatment chair easily converts to a full-size treatment table at the touch of a button.
The Baja is a simple and elegant, ultra-low height and fully adjustable multi-purpose treatment table. A fully articulating electric salon top allows for easy transitions and a host of treatments. Strata memory foam cushioning ensures guests’ comfort.
Additionally, the sweeping lines of our Contour II pedicure chair bring a glimpse of the past to the future of pedicure. Inspired by the retro furniture movement, our designers have created a mid-century silhouette that is complete with modern-day technology. This eye-catching, timeless pedicure chair brings an elegant mix of comfort and ergonomic style to spas.
www.livingearthcrafts.com
n CONSTANT INNOVATION
Our treatment bed technology is evolving as rapidly as wellness is. It’s vital you choose a supplier that offers cutting-edge equipment.
n MULTIFUNCTIONALITY
Our versatile designs are built intentionally for spa operators with a focus on functionality, to allow you to offer numerous spa and medi-spa treatments, all in a single room using the same couch.
n BUILT TO ORDER & BUILT TO LAST
Our designs can be created to match any hotel decor and offer years of intense commercial use.
n IMPROVED THERAPIST WELLBEING
Advanced configurations encourage proper body ergonomics for therapists. The incorporation of anti-entrapment sensors means your spa team is freed up to focus on delivering their best service.
n WINNING PRODUCTS
LEC products have been voted ‘Favourite Treatment Table Manufacturer’ 13 times by American Spa readers, as well as ‘Favourite Company for Manufacturer Support’.
Spa Vision brings more than 15 years’ experience to its clients, procuring, supplying and consulting for the spa and wellness industry globally
Spa Vision recently introduced the Prema e-nvi to the market through its partnership with US treatment room expert Oakworks. Perfect to deliver fully individualised treatments to spa guests, the first global recipient of these innovative new tables is said to be a prestigious client in the UK. With an environmentally conscious design, the electric Prema is created using sustainably sourced woods, laminates, lacquers and fabrics and has changeable tops. This allows for replacement of parts throughout the table’s use, extending its overall lifetime.
Oakworks’ Prema e-nvi is high-end and fully customisable, and is available in four cabinet designs and with LED lights, a SoVi sound resonance system and a heated top.
www.spavision.com
A Dutch family business ‘obsessed with details’, Bellezi supplies treatment chairs and total concepts to a wide range of spas and hotel chains
The latest wellness couch from Bellezi, the Velvet Evo Gravidanza has been specially designed with pregnant women in mind.
A fully removable cushion in the stomach section makes it possible to perform treatments on women in the prone position well into pregnancy, allowing spas the ability to offer targeted care to expectant mothers. The customisable stomach opening can be adapted to changing sizes to ensure comfort for pregnant clients.
The Velvet Evo Gravidanza has anti-bacterial Silverguard upholstery and a Cloud 9 Super Soft Mattress, which layers cold foam, memory foam and latex. Linak actuator technology allows smooth height adjustment and the table is fully tiltable with folding armrests and an extendable headrest.
www.bellezi.com
Founded with the intention of offering design solutions for all places where wellbeing is at the centre of the experience, multifunctional treatment beds are the flagship of Nilo Spa Design
The Eterea collection is the latest Nilo creation, conceived in collaboration with the architect Alberto Apostoli. The range is designed to create a totally immersive wellness experience that gently engages all of the senses.
The lighting follows the outline of the cabin and provides chromotherapy while vaporising oils provide aromatherapy. The heated bed is completed with a ceiling that also radiates warmth and comfort.
In Eterea, the Taoist philosophy of the five natural elements is evident. This modular solution is able to be adapted perfectly to the space available. The multi-sensory cabin concept weaves natural materials with advanced technologies to offer spa clients an immersive encounter.
www.nilospadesign.com
US expert Oakworks built its first massage table more than 40 years ago and has a reputation for manufacturing high-end spa, massage and medical multi-treatment tables
The new Costa treatment table from Oakworks is intended to help spas deliver refined outdoor treatments. Ideal for covered therapy spaces or garden spas, the Costa is battery powered for effortless height changes and safety in wet environments.
With a wall-mounted battery charger and a water-resistant foot controller, the Costa is made with a powder-coated stainless steel base that won’t rust.
To ensure comfort and create a feeling of floating, the Costa has a soft 10cm thick Aero-Cel padding system, which also supports good ergonomics for therapists.
Designed to meet the growing trend for treatments at one with nature, the Costa allows treatments to be delivered in the same luxury as indoors.
www.massagetables.com
Behind every great spa is a great team: we meet head of spa and wellness
Kristin Mariante, who has been at Norway’s Farris Bad since it opened
INTERVIEW BY SARAH CAMILLERI
Kristin Mariante and her team are committed to delivering authentic European spa experiences, and 14 years into her journey at Farris Bad, its wellness world is still evolving. For Mariante (right), creating connections in the spa is all about communicating a sense of calm and authenticity. We meet the woman who works alongside Farris Bad’s director of development, Lasse Eriksen, to see how they work to deliver memorable spa time on the shores of the Skagerrak Sea.
What brought you into the spa world?
I was working with horses for a very long time before I crossed into hospitality. I loved my connection with animals, but these days I am more focused on working with people and looking after our guests! When I started out at Farris Bad 14 years ago, spa was completely new to me, as it was to Larvik and Norway. Nobody had ever seen a European-style spa like ours here.
Have you been at Farris Bad since the start?
Yes. I began on the front desk, and gently moved over to the spa, bit by bit, starting out as spa service manager. Then I coordinated the schedules before I progressed to spa manager in 2019. Fourteen years doesn’t seem so long as we are always busy developing new ideas. My goal was never to be in management. The reason I am here today is the team around me and Lasse’s encouragement – he really inspired my interest in European spa traditions.
What makes Farris Bad
We always love to be in front, Norway is a small country and there are not many spa hotels. We like to call ourselves ‘a real spa hotel’ because we fully focus on European spa traditions of hygiene, wellness and calm. Our location gives us extraordinary views of the water and the horizon
– you are literally in the sea thanks to our unique building positioned over the beach and Skagerrak Sea. We really want our guests to leave here thinking ‘OK, this is what spa is about’.
Spa time is key to the Farris Bad experience?
Yes, and that is important. We are a spa hotel and not the other way around. This is a red thread through the whole hotel, so that when you are here as, say, a guest in the bar, you still feel you are at the spa. That’s at the heart at everything we do. Even our cocktail menu reflects this.
Our spa breaks are incredibly popular. At the weekend we are always fully booked – around 360 guests, as well as our local guests. We also run a lot
of special events and conferences too. Normally, all packages include spa time.
The way we manage spa time evolves constantly. Pre-booking spa hours helps us to spread out the guests and ensure everyone has a good experience – instead of 300 guests all turning up at once! We now run three morning shifts and three in the afternoon, and then there’s a middle shift for guests staying for several nights to get an extra treatment or extra time in the spa. We are also looking at having less shifts to give guests more spa time.
We are very proud of our mineral cave. It’s quite unique in Scandinavia that we have a spa hotel built on a real spring. We use rainwater that’s been travelling through the soil for 20 years. Our wet spa facilities are also extensive: swimming pools, two Jacuzzis and nine different saunas, including the event sauna, which we opened in 2019 – the largest in Scandinavia offering aufguss ceremonies and access down to the sea to cool down.
We also have 18 treatment rooms, including a
Farris Bad’s development manager, Lasse Eriksen (below), explains why he is committed to investing in people and building a competitive edge
Why are you so passionate about spa competitions?
Some spa professionals find the concept of competitions difficult, as they feel sauna and massage should not be competitive. I concur with this view in some ways, but also see benefits of competition and know first-hand how powerful it is to create togetherness and motivate teams. During aufguss competitions we share diverse perspectives and learn so much from each other. Dealing with guests in spas requires a unique set of skills and when people are together for a competition they will enrich their skills as a spa professional in every way. This is why we as a team at Farris Bad have chosen to join, host and support competitions that showcase massage and sauna expertise.
Dedication and time to perfect your own sauna ceremony or massage technique to get to competition level evolves your skills as a spa professional. Spa is a life study you can never finish learning!
What benefits do the competitions bring to your spa?
The outcome is a win-win. Competitions create a higher self-awareness across our team and everyone tries to achieve perfection. Our spa and guests benefit daily from extremely dedicated and skilled professionals who push for quality. I urge other spas to think about competitions. Hosting your own events and competitions brings benefits to your guests and inspires your team. I have found our reputation as a ‘serious spa’ now helps us to hire and connect with the very best in the field. By hosting events and supporting your therapist to travel
to events, you also establish a strong bond of respect. Feeling supported is a fundamental key to keeping your very best people. We are also an active member of International Massage Association, the International Sauna Association and Aufguss WM. Our membership gives us the very best network for our resort and staff. By hosting events supported by the associations we can set the highest standard for participants.
What advice would you give other spa leaders?
The future is all about human connection. We need to focus on developing world-class therapists, rather than treatments. Spa menus need to evolve to serve a much more demanding customer base. It will be all about the therapist – their personal skills, philosophy and expertise to serve the client’s needs. As an industry, I would like to see our therapists being given much more creative freedom in the choice of techniques and style.
The global sweat-bathing movement is one to watch. It’s growing bigger and stronger and I am sure more nations and cultures will dig much deeper into this world. I would welcome more spas to join us to learn sauna skills, to embrace story-telling and the spirit of steam.
beautiful hammam, and many relaxing areas such as our own Spa Island, which can be sectioned off for private use and spa groups. This has a ladder down to the sea for wild swimming all year around.
We have worked with Elemis since day one – with algae and ingredients from the sea they are a great fit for us. Voya came in, which is also very authentic and aligned with Farris Bad. We have Babor, of course – a professional brand which is trusted and has a great reputation.
We offer massage, facials and many body treatments. Our own signature treatments also sell very well. These are developed by our therapists. For us it’s about bringing in the sea, the earth, the woods – we like to bring in all elements that reflect nature. That’s our goal and direction.
Our guests have very high expectations for treatments, so it’s important that we have a highly qualified professional team. I have a 65-strong team including therapists, our spa shop and our ‘spa creators’ (spa crew and sauna masters). Training is always a focus. We have world-class training for
For the rest of 2023, Farris Bad’s spa team is set to continue focusing on delivering deep and powerful journeys through sauna and massage.
In autumn, guests can experience deep-listening sauna sessions that offer music therapy for emotional awakening through sound, sauna ceremony and storytelling. These are designed to introduce guests to “some of the world’s most powerful art pieces of our time”, according to Lasse Eriksen, using vinyl from the The Doors, Pink Floyd, King Crimson and Aretha Franklin.
The spa will also evolve its deep sweat journeys, hosting three-night sweat lodge sessions every equinox and full moon. “Our Norse Full Moon Ceremony with deep drums, songs, story, steam and herbs is memorable!” says Eriksen.
“In October, I am happy to welcome back Danish world freediving champion Jesper Stechmann, to launch a new Innerdive Deep Water Meditation experience here in Norway, for our Sound and Silence Week,” he adds. “We are also looking forward to renewing our musical sauna project with the world-renowned DJ Matoma, where over two hours our guests can take an electroacoustic journey into deep frequencies created for sauna.”
massage and hammam with senior therapist Georgi Krastev, who also successfully organised our first International Massage Festival earlier this year. We invite aufguss masters from abroad to train our team here, as well as sending our own sauna master specialists to train staff at other spas.
In September we hosted one of our largest sauna events to date: the playoff for Aufguss WM. We are also working on an exciting new spa menu for 2024 as well as a few spa projects and ways to upgrade the guest experience. Our WE CARE cooperation with Small Matters is proudly continuing to turn old hotel towels and bed linen into new products. We also have plans for a significant new rooftop spa area, which will really open a lot of space for us.
Farris Bad
www.farrisbad.no
Development manager: Lasse Eriksen
Spa manager: Kristin Mariante
Resort investment: €50 million (£42.9 million)
Spa size: 2,500sqm
Spa team: 65
Treatment rooms: 19
Fitness space: 85sqm, equipped by Technogym
Spa facilities: hamam, rhassoul, duo bath, duo rooms, pedicure room, spa lounge/tea lounge, relaxation area and mezzanine, yoga studio, Spa Island (including Finnish sauna, hot pool and direct access to the sea)
Wet spa: Two steam rooms, soft sauna, tepidarium, herbal bath, mineral water cave, Finnish saunas and event sauna for 110 people, event and tropical showers, Kneipp (hot and cold), Larvikitt pool, hot and cold pools, Jacuzzi
Product partners: RA Organics, Babor, Voya, Elemis, Elixir, Laboratoires Camylle, Aromen, AO, Fønix, Small Matters
Spa Suppliers: Technogym, HydraFacial, Menerga, EOS Sauna, Badstuspesialisten, B+S Finnland Sauna
Fragrances for steam baths, saunas, whirlpools, hot tubs and experience showers
Cleaner for sauna, spa and wellness areas. Disinfectant and cleaner for whirlpool and spa tubs.
Sauna and spa technology for experience showers, saunas, hamam, steam baths and rhassoul, dosing systems, inhalation systems, lighting technology
Kemitron is a manufacturer of high quality products for spa, sauna and wellness (technology, fragrances, cleaning, cosmetics) with a focus on best quality and workmanship. All products are “made in Germany” and are sold on the international spa and wellness market. www.kemitron.com
www.kemitron.com
Retreats have long been seen as the exclusive domain of women, until recently. In the past year there has been a significant increase in the number of retreats for men launching across Europe – from breathwork to nature immersions and cold-water therapy and spiritual escapes. According to the retreat booking site bookretreats.com, searches for male-only detox retreats have increased 200% compared with last year.
Many men feel a disconnect with their own bodies and from society. They face a range of specific health issues and are often overlooked in terms of mental wellbeing. Isolation, loneliness, depression and suicide are common. Wellness spaces from spas to dedicated retreat venues have a chance to craft authentic programmes for men that offer deep connections in a guided way.
“By providing authentically designed retreats and workshops for men, the spa industry can
As interest in men-only retreats continues to grow, we explore what is driving this and the opportunities it is creating everywhereEUROPEAN SPA SPOTLIGHTS THE LATEST GLOBAL TRENDS AND TREATMENTS
plug a gap in the health and wellness industry,” says René van Eyssen, spa director at the Coach House Spa at Beaverbrook, UK. “They can provide space for men to explore their health and wellness needs in a safe and supportive environment.”
The Scarlet and the Bedruthan Hotel, part of Red Hotels in Cornwall, were trailblazers in the UK, launching men’s retreats with sportsman Anthony Mullally. Attendees enjoyed restorative breathwork and yin yoga, mindfulness, sound bath meditation, a surf session and hot-cold immersion therapies.
“Each retreat has been developed to embrace and reconnect with nature, disconnect from the everyday and create an environment that enables growth,” says Emma Benney, marketing and sales director of Red Hotels.
Beginning with movement and physical fitness is often an integral part of men’s programming. “Men tend to approach wellness from the physical domain,” says László Puczko, CEO and co-founder of HTWWLife, and who has prepared a report on wellness for men. “Other aspects of wellness may
complement the physical core. They look for the personal challenge and they can be competitive. The comradery aspects can be very important.”
The Coach House Spa at Beaverbrook has taken this to another level with its visiting master’s programme. Wellness professional Amanda Porter hosts spa days specifically focused on men’s health and the male anatomy and digestive health with a focus on abdominal therapy.
www.bookretreats.com | www.beaverbrook.co.uk www.scarlethotel.co.uk | www.bedruthan.com
www.anthonymullally.com | www.amandaporter.co.uk
“Spas can provide space for men to explore their health and wellness needs in a safe and supportive environment.”
René van Eyssen Coach House Spa, BeaverbrookThis page: Anthony Mullally leads men’s wellness retreats in Cornwall at the Scarlet and Bedruthan hotels
Pioneering medical-wellness spa SHA Wellness, in Alicante, is focusing on sexual health in a programme that aims to optimise the sexual and hormonal health of guests, improving their overall emotional balance and quality of life.
Spearheaded by clinical psychologist Cynthia Molina, the new Sexual Health Unit takes its lead from WHO research, which states that boosting sexual wellbeing can help to improve overall mental, physical and emotional health.
The Sexual Health Unit will address aspects of sexual wellness including function, desire, and self-esteem. Guests will undergo numerous consultations, including with a gynaecologist and urologist, to review their overall physical health in relation to sexual function.
Tests will include hormone, ultrasounds, mammograms and metabolic genetic testing. A series of cutting-edge treatments will then be advised and prescribed to elevate the guest’s overall physical and emotional sexual health.
www.shawellness.com/en
Anantara The Marker Hotel, Dublin has launched a new wild swimming experience, inviting guests to embrace the health and wellbeing benefits of connecting with nature in the Irish Sea.
“Anchored by a vision of integrated wellness, I am keen on opening new avenues for wellness tourism that has a direct, positive impact on personal wellbeing,” says the hotel’s spa and wellness director, Bodina Qureshi.
After choosing their preferred swimming spot, guests will travel in a private hotel car accompanied by the hotel’s wild swimming guru, Jessica Lamb, to enjoy a two-hour swimming safari. A marathon swimmer and level-two open-water swimming coach, Lamb has spent ten years immersed in Dublin Bay helping others experience the healing, grounding powers of the cold Irish Sea.
Following the swim, guests will enjoy hot drinks including the option for a traditional Irish coffee while warming up in dry robes from local swimwear brand, Bear Hug. www.anantara.com
Raffles Hotels & Resorts has unveiled a new concept for immersive wellbeing available in select locations around the world.
Retreat by Raffles will feature spa treatments and rituals for rejuvenation, wellness cuisine with a nutritional focus, cultural or community connection and mindful movement in nature.
Developed alongside local wellness partners and expert practitioners, Retreat by Raffles will be coordinated alongside a personal wellbeing butler, available 24 hours a day.
Emlyn Brown, senior vice-president of wellbeing, strategy, design and development, Accor, says: “Retreat by Raffles is a holistic concept that combines active wellbeing, self-empowerment and connection with nature – guaranteed to resonate with a global audience of luxury travellers.”
The signature retreat programme debuted at Raffles Singapore, the brand’s namesake and original flagship hotel and at Raffles Bali and will continue to roll out across the group this year. www.raffles.com
Loch Fyne Hotel & Spa, part of the Crerar Hotel Group, has introduced a yoga retreat with the renowned Scottish yoga expert Finlay Wilson. Also known as ‘the Kilted Yogi’, Wilson has partnered with the Inveraray hotel to offer guests a refreshingly different wellness break in natural surroundings.
The three-day retreat hosted by Wilson and his husband Alan Lambie, offers guests the chance to enjoy daily yoga sessions by the loch, meditation, breathwork, journaling and unlimited access to Shore Spa’s leisure facilities.
The Kilted Yogi is renowned for sharing his love of yoga in stunning natural locations across Scotland and this partnership is a natural fit for Crerar Hotel’s ‘Spirit of Scotland’ ethos.
“We are incredibly excited to be working with Finlay and Alan to bring this exclusive wellness retreat to our guests and yoga enthusiasts alike,” says Niall O’Shaughnessy, general manager of Loch Fyne Hotel & Spa. “The peaceful and serene surroundings of Loch Fyne provides the ideal destination and backdrop for a weekend of wellness and yoga.” www.crerarhotels.com/loch-fyne-hotel-spa
A team wellbeing strategy throughout the year can build strong performance and connection. We join Journey’s summer wellness retreat to discover more...
Staff wellbeing is now seen as the cornerstone of many successful companies – for enlightened businesses it is part of their DNA. Journey, an ecommerce and technology business for luxury hotels and spas, is one such operation that really values its staff.
“At Journey, we recognise employee wellbeing and building a healthy, happy and productive culture is fundamental to long-term business success,” says CEO and founder Simon Bullingham. “We hold quarterly staff ‘pulse’ surveys to obtain feedback and we have a cross-functional culture group that hosts inclusive events and activities.”
The company’s full-time culture and wellbeing manager recently organised the 2023 summer wellness retreat for employees. Held at Ombersley Court in Worcestershire, the day combined motivational talks and experiential wellness sessions followed by an evening of music, food and fun.
The day-long event began with an overview of the company’s vision for the future. On the talking stage there were presentations about improving financial health, nutrition, sleep and emotional wellbeing and resilience.
Throughout the day the team enjoyed wellness sessions: Temple Spa taught self-spa treatments for the hands and face; wellbeing brand Kalm Horizons offered mindfulness workshops. Nutrition taste tests were held by nutritionist Kate Cook and a posture and stretch workshop was led by The Zen Shed. The day concluded with a sunset party in the grounds of the estate with a DJ, food truck and games.
“The foundations of a high-performing team are based on having a defined culture, relevant talent and skills and, of course, a clear, ambitious vision,” explains Bullingham. “Our Summer Wellness Retreat was created to educate staff about the importance of wellness and to trial different methods and techniques to nurture wellness at work and at home. This in turn feeds our high-performance culture and helps to realise our company goals.”
www.journey.travel
SHOWCASING STYLISH EQUIPMENT AND LEADING-EDGE TECHNOLOGY FOR YOUR SPA
Edited by Wendy Golledge
EDITOR’S CHOICE
William Holland
William Holland Copper baths are handcrafted using traditional artisan techniques and hand-finished to order by a team of British master craftsmen. Available in a variety of sizes and styles, the tubs are fully recyclable, sustainably created and chemical-free.
Recently installed in the elegant SparcStudio-designed spa cabanas at Pennyhill Park, Surrey (pictured), the baths can be finished in raw copper, a ‘living finish’ that continues to evolve, vibrant aqua Verdigris or tin, which is applied over hand-beaten copper to produce an industrial effect. They can also be made large enough for up to five people and fitted with air jets to provide a distinctive spa experience. www.williamholland.com
JK Group
Developed and manufactured in Germany, Wellsystem Medwave_Touch offers an efficient, touchless massage with the additional intensity of pulse massage techniques to relieve guests’ specific muscular complaints.
All sessions can be individually set and adjusted via the touch control panel. Massage options range from full-body to a specific focus on areas such as the shoulders, back, lumbar region and legs. There is an optional Spa_Complete canopy, for light and colour therapy during the session.
“With minimum space requirements and no direct staff or upskilling costs, it offers spas a differentiation experience,” says Gary Lipman, CEO of UK and Ireland distributor JK Group. “Wellsystem Medwave_Touch can help to eliminate muscular imbalances, positively influence the autonomic nervous system and provide relief from stress-related muscular tension.”
www.wellsystem.com
Opatra
New from Opatra, makers of the Opatra Dome facial skin analyser, EyePod combines Electrical Muscle Stimulation (EMS) and infrared with red and green LED therapy to improve the delicate skin around the eyes during treatments.
Different wavelengths of LED light penetrate the skin’s surface, while EMS helps to improve skin elasticity by activating the muscles around the eye using a low voltage electrical current for a temporary lift.
A useful add-on to facial treatments, the device deeply nourishes and moisturises the eye area with micro-current positive ions. It can reduce fatigue, lift the appearance of saggy-looking skin and help to reduce puffiness, dark circles and eye bags.
Microcurrent massage stimulates cell movement while microcurrent negative ions promote nutrient absorption, cell metabolism and regeneration.
www.opatra.pro
Ayavaya
The makers of the Ayavaya Stress-Busting Cabin say it can bring users into a meditative state and eliminate stress within 20 minutes by combining four automated, non-invasive treatments.
These are: shirodhara, the Ayurvedic procedure in which warm water is projected onto the forehead; 3D solfeggio sound therapy using binaural beats; aromatherapy; and coloured light therapy, which simulates sunset and sunrise.
Piloted at the BLUE Wellness Hotel by Fletcher Hotels in the Netherlands, users simply push a button and lie down for a fully automated treatment. “Dutch company Blauw Research has investigated the effects of our pod among patients with serious stress problems” says CEO and co-founder Jasper Momma. “Four treatments in four weeks changed the lives of all guests.”
www.ayavaya.co
Somadome
A technology-enabled meditation pod, Somadome integrates ancient modalities with modern tech, including colour, light and sound therapies. Dome colours correlate to the guests’ chosen session intention, while binaural beats, phase modulation and different frequencies help them access varying states of consciousness through sound.
Somadome incorporates energy healing through magnet therapy, which applies the same principles as acupuncture. Powerful magnets positioned in the base of the dome help to block harmful frequencies and enable chi flow. A crystal strip along the spine activates the body’s seven main energy centres and encourages chakra alignment.
Pre-configured meditation tracks are designed to offer rest and rejuvenation, boost focus and creativity or guide users towards deep transcendental states of consciousness.
www.somadome.com
Designed by Studio F. A. Porsche for KLAFS, the new Sauna S11 has been created to foster the deepest of relaxation experiences for spa guests and provide a stand-out feature for wellness suites. The design talent of Studio F. A. Porsche and the innovative power of KLAFS combine to inspire the senses through timeless aesthetics, the natural stimulus of warmth, and a novel light and sound concept.
“We set out to create a totally new sauna experience – to give the sauna cabin a completely new meaning,” explains KLAFS MD, Phillip Rock. “Our vision was to make sauna bathing as sustainably healthy and effectively relaxing as possible. We wanted to deliver an iconically designed classic that would fascinate people with its unique aesthetics for decades to come.”
Slow and ceremonial
Lighting effects in the S11 are slow and flowing. Sauna bathers can choose between ceremonies including Pulse of Nature, Magic Blue Sea and Relaxing Amber, or individually select lighting depending on their mood.
Colours are based on sensual experiences of nature – rays of sunlight shimmering through treetops, relaxing in the evening twilight or the golden hours of the morning.
Precisely angled horizontal wooden slats run along three sides of the S11 sauna. Behind them sits a wall made of traditional, translucent Japanese washi paper, to convey a feeling of space and depth.
Adam Bieta, senior designer at Studio F. A. Porsche, says: “Light and sound sequences combine with these free-floating wooden slats in a unique way to let the user relax in a dissolving sense of space.
“From every angle, the combination of carefully dimensioned wooden slats, the rounded elements of the wall edges and
the washi paper invites bathers to let their gaze wander into the distance, creating a uniquely calm and relaxing atmosphere.”
The S11 is available as a free-standing or custom-made, built-in version.
BE INSPIRED...
See how KLAFS can can bring style and substance to your spa at: www.klafs.com
Pigro Felice
A quirky take on relaxing pool furniture, Modul’Air by Pigro Felice is a collection of inflatable, modular pool and patio furniture. The range includes an armchair that transforms into a sun lounger, and a pool sofa, equipped with specially designed magnetic cups and cup holders. An innovative floating hammock also allows partially submerged relaxation.
Made with leak-proof phthalate-free PVC, the floating platforms can be configured into numerous shapes and sizes and are available in a variety of colours. The company offers an online grid to help configure platforms, models, colours and sizes.
“Modul’Air redefines pool furniture into something that’s luxurious and stylish, all while being fun and comfortable,” explains creator, Julien Lagier.
www.pigrofelice.com
Brass Monkey
Recently selected and installed in the UK at Grantley Hall’s new Nordic Spa Garden, Brass Monkey’s hand-built Pro Plunge claims to be the world’s first commercial-grade ice plunge.
When the plunge temperature is set to below two degrees the sides freeze and release 15-30mm ice sheets that break up to bring a new level of cold water immersion to as low as zero degrees.
Dual filtration and UV keep the water clean and a choice of millboard tops and steel sides in more than 200 finishes ensure durability, even with heavy daily use. The ice baths are available in two sizes – Duo and Plunge XL, which is big enough for two people side-by-side.
An app allows operators to easily control the Pro Plunge and six sensors feeding into the software ensure temperature control and ice formation is as energy efficient and precise as possible.
www.brassmonkey.co.uk/pro
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Majestic Towels
A new addition to its wipe-clean range, Majestic’s Wipeable Memory Foam Knee And Ankle Pillow incorporates Fresh Technology, which eliminates odours caused by yeast, fungus and bacteria.
Soft to the touch, the pillow is ideal for providing pregnant clients with support and stability during treatments. When bent in half, the memory foam moulds to the leg for alignment and comfort. The pillow can also be opened out to provide two comfortable leg or ankle cradles for pedicures.
The broad pillow base provides a stable platform, which therapists can also place across their lap or on a treatment couch. The memory foam responds to clients’ body temperature and weight, moulding to their body contour but quickly returning to its original shape after use.
www.majestictowels.co.uk
Bisazza
World-leading glass mosaic tile-maker Bisazza’s new Collezione Vincent Darré is a series of decorations featuring mythological subjects in glass mosaic – Caryatides, Calliope, Erato and Thalia.
Created using Bisazza’s digital technique, the patterns are like paintings, with the tiles combined according to the same chromatic tones.
“Bisazza is a brand that has long made me dream,” says Darré. “My thoughts turned to the extraordinary mosaics of Pompeii – a mythical city for me – so I imagined creating a neoclassical décor inspired by Jean Cocteau, my pictorial icon. The muses are a poetic representation of my inspirations.”
Bisazza has supplied unique mosaic solutions to the Bulgari spas in Paris and London, Relais & Châteaux L’Albereta in Italy, The Peninsula Spa New York and Mandarin Oriental Barcelona.
www.bisazza.com
