Supply & Demand HydraFacial
Proactive spa partnerships We talk to senior director of global partnerships Anna McCartney about HydraFacial’s personalised approach to skincare and its innovative and proactive support package for spa partners
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global pioneer in skin health programmes since 1997, HydraFacial is a renowned aesthetic device manufacturer and leader in hydradermabrasion technology. Aiming to boost spa treatment sales and increase cashflow through re-bookings and treatment courses, the brand offers a multi-faceted support package for its spa partners. This includes commercial workshops, training and education, and sales, marketing and social media support. The global aesthetic industry is predicted to be worth £22 billion (€26 billion) by 2025 and post-Covid spend on self-care is expected to spike. This offers spas a unique opportunity to tap into consumer demand for results-focused treatments, explains Anna McCartney, HydraFacial’s senior director of global partnerships. What makes HydraFacial unique? HydraFacial is a high-tech, low-touch and totally tailored non-invasive treatment that combines
“HydraFacial offers many modality options that help keep guests on their skin health journey for the long term.” Anna McCartney Senior director, global partnerships, HydraFacial hydradermabrasion, lymphatic drainage, a chemical peel and LED light therapy with a customisable delivery of antioxidants and peptides.
HydraFacial’s skin health programme is suitable for all skin types and tones, making it an accessible and inclusive choice for all your spa needs. Our patented deep cleanse is available in over 17,000 locations globally and is a leader within the skin health category, attracting consumers from those undergoing medically invasive treatments to clients starting out on their skin health journey. With many spas now simplifying their treatment menus, HydraFacial’s multi-tasking face, scalp, eye and lip protocols offer easy-to-manage levels of customisation from just one machine. Left: HydraFacial increases the touch points spas have with their guests, including cross-selling other ancillary services
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