Supply & Demand Natura Bissé promotion
The art of Well-Living As Natura Bissé announces the global roll-out of its Diamond Well-Living Experience, Patricia Fisas tells us about the brand’s new wellness philosophy that delivers the mastery of touch
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uxury Spanish brand Natura Bissé has understood the true value of beauty expertise and wellness delivery since it entered the world of skincare as a spa brand more than 40 years ago. Founded in Barcelona in 1979 by the late Ricardo Fisas, an entrepreneur with boundless energy, the ‘red carpet’ brand has remained steadfastly true to his vision for excellence, innovation and a love of beauty. Today, Natura Bissé’s aesthetic heart and deep connection with wellness professionals sees the brand deliver an estimated 7m treatments every year in 35 countries around the world. From facial and body treatments to the most extraordinary 360-degree rituals, Natura Bissé’s unforgettable experiences offer something for all skin 54
types, combining innovative products with exclusive massage techniques. This summer, as part of the celebration of spas reopening, the brand has a new offer for those looking for an exceptional point of difference, Diamond Well-Living, a line that promises to ‘take care of your body, mind and surroundings’ with an ethos based on personalised wellbeing. We meet Patricia Fisas, senior vice-president of research and innovation, to hear how Natura Bissé’s new body rituals and vegan product collection has been designed to be a ‘gift for the soul’. www.europeanspamagazine.com
