Thought Leadership Anne Biging, Healing Hotels of the World
Travelling with purpose European Spa spoke to Healing Hotels of the World CEO and co-founder Anne Biging to find out more about its new healing certification offer
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s guests begin to return to hospitality venues, Healing Hotels of the World has launched a new Healing Certification for its member properties to cater for the growing demand for healing experiences in a credible way. Available to both Resort and Urban Healing Hotels of the World, the new certification aims to give guests added peace of mind that Healing Certified hotels have demonstrated their commitment to high standards of safety and holistic treatment. As well as fulfilling Covid safety measures relevant to their region, hotels will provide a range of holistic lifestyle experiences – from caring for staff to innovative cuisine and spiritual growth opportunities. We spoke to the global hospitality brand’s CEO and co-founder Anne Biging to find out more.
How have you adapted your offer since the pandemic began? The pandemic became a time for Healing Hotels of the World to expand in many new areas. First, we provided a platform for conversations between our member hotels on Zoom. From all over the world they shared new ideas, information and encouragement. This valuable exchange helped everyone on a practical and emotional level. In addition to providing a space to share, we offered our member hotels new perspectives on how to shift their healing programmes and retreats to support guests using travel to heal after the global pandemic. We also staged staff wellbeing workshops to support and motivate team members. There has been a lot 94
“Our new Healing Certification showcases a commitment to healing on both safety and holistic levels.” Anne Biging and Elisabeth Ixmeier, Co-founders, Healing Hotels of the World
of stress and trauma that needs to be healed in all of us, including those who are caring for the guests.
Why did you create the new Healing Certification?
In the wake of Covid-19, healing is in high demand. With borders reopening and travel resuming, people want to feel secure that hotels not only adhere to the strictest safety measures, but can also credibly cater to the growing need for healing experiences.
As we are known for our healing excellence, being under the Healing Hotels of the World umbrella provides instant credibility in a confused market. Healing Hotels of the World Certification is a tool that can be used to effectively communicate a healing advantage. It showcases hotels’ commitment to healing on both safety and holistic levels, and elevates the conversation to focus on how travel experiences in their many forms can be used to help guests heal and restore.
How can spas meet new demand for wellness experiences? Getting to know their guests is now more important than ever. In the past, Above: Euphoria Retreat in Greece is a member of Healing Hotels of the World
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