{Process { } } } }
To Proof
BOOK TITLE
}
| PR OC ESS TO PR OOF
DESIGN | PHOTOGRAPHY | WRITING
COURSE
}
| SEN IOR PORTFOLIO
INSTRUCTOR
| M ARY S C OTT
}
}
| YUAN YUAN C HAN
}
}
}
}
}
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
}
Is {Design A Process To Proof } Concept The design is the visual proof of an idea. An idea is useless until it has been proven to work. As visual communicators, we make the process of collecting and connecting evidence in the form of research, graphics and images into a cohesive design. This design proves the initial idea. I am a logical designer. I always organize all the design steps before I work, because I believe that a logical process can help to prove my inital idea.
}
} }
}
}
}
}
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
Table Of Content
}
}
0
}
{no
no
.1
no
.2
no
.3
no
.4
no
.5
no
.6
no
.7
no
.8
no
.9
The Melting Pot
{ 0 6 | 25 }
Building For Future
{ 2 6 | 45 }
Search For Meaning
{ 4 6 | 79 }
The Break Time
{ 8 0 | 95 }
Letter And Form
{ 96 | 107}
The Faceless Book
{ 1 0 8 | 127 }
A Return To Wonder
{ 1 2 8 | 147 }
World Without Trees
{ 1 4 8 | 157 }
Each Cup Matters
{ 1 5 8 | 201 }
no
.0
{ 0 4 .05}
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}
{no
1{
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
1
}
{no
The Melting Pot }
}
Objective Design a 96-page book based on the theme “survival, interpreting the theme and using text to write or collect from other sources.
Idea The idea of this project is to help international students in the United States find a job in the graphic design field. The book will provide infographics about the graphic design status in the US (for example, cities and salaries) and the tips for international student on how to find a good job in the US and prepare for an interview.
}
| LIAN N G
TYPOGRAPHY
| C LAR EN DON, HELV ETICA
COURSE
| TYPE S YS TEM
}
} }
} } } { T H E M E LT I N G P O T } { P R I N T }
}
INSTRUCTOR
}
}
}
}
}
}
}
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}
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ T H E M E LT I N G P O T } { P R I N T } }
no
.1
{ 1 0 .11}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ T H E M E LT I N G P O T } { P R I N T } }
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ T H E M E LT I N G P O T } { P R I N T } }
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ T H E M E LT I N G P O T } { P R I N T } }
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ T H E M E LT I N G P O T } { P R I N T } }
no
.1
{ 1 8 .19}
}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ T H E M E LT I N G P O T } { P R I N T } }
no
.1
{ 2 0 .21}
no
.1
{ 2 2 .23}
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{no
2{
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
2
}
{no
Building For Future
}
} Objective Using different material to explore type in poster.
Idea My idea is to design a series of posters for an architecture congress. I am trying to use different materials to match each of these types. The congress is made up of three different groups — eco, modern and culture.
}
| KATHR IN BLATTER
TYPOGRAPHY
| EUR OSTILE
COURSE
}
| EXPER IM EN TAL TYPE
}
}
} } } { BUILDING FOR FUTURE} { PRINT}
}
INSTRUCTOR
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
{ BUILDING FOR FUTURE} { PRINT}
no
.2
{ 3 2 .33 }
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
{ BUILDING FOR FUTURE} { PRINT}
no
.2
{ 3 4 .35 }
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
{ BUILDING FOR FUTURE} { PRINT}
}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ BUILDING FOR FUTURE} { PRINT} }
no
.2
{ 4 0 .41 }
}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ BUILDING FOR FUTURE} { PRINT} }
no
.2
{ 4 2 .43}
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{no
3{
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
3
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{no
Search For Meaning
}
} Objective Designing a film festival that both exhibits and promotes the films of a particular filmmaker. The festival promotion includes catalog book, website, poster and some related products.
Idea People who others define as “perfect”(rich, beautiful, famous, etc) do not necessarily feel their lives are perfect. One filmaker’s work explores and defines these “perfect people” as they really are. This is the first ever Sofia Coppola film festival held in Paris. People that are lost in their lives may feel alone in their thoughts and emotions. These films can reach people who are searching for meaning in their lives. By watching these films, they can truth in the characters’ feelings of loneliness, depression and frustration.
} | C HR ISTOPHER M OR LAN C HR ISTOPHER
TYPOGRAPHY
| BON DON I, HELV ETICA
COURSE
} }
| SOF IA C OPPOLA FILM FESTIVAL
}
} } } { S E A R C H F O R M E A N I N G } { P R I N T, W E B }
}
INSTRUCTOR
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
{ ST EHAE RMCEHLTF OI NRG MPEOATN}I N G {} P R{I NPTR}I N T, W E B }
no
.3
{ 5 0 .51 }
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
}
Catalog Book
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} { S E A R C H F O R M E A N I N G } { P R I N T, W E B } }
}
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} }
}
}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
{ T H E M E LT I N G P O T } { P R I N T }
no
.3
{ 5 6 .57 }
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ S E A R C H F O R M E A N I N G } { P R I N T, W E B } }
no
.3
{ 5 8 .59}
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{ S E A R C H F O R M E A N I N G } { P R I N T, W E B } }
no
.3
{ 6 0 .61}
} Soundtrack
} no
.3
{ 6 2 .63}
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
{ T H E M E LT I N G P O T } { P R I N T }
no
.1
{ 1 2 .65 }
{ E VA C H A N } { P R O O F T O P R O C E S S }
{ T H E M E LT I N G P O T } { P R I N T }
{ PROOF TO PROCESS}
} DVD Package
} no
.3
{ 6 6 .67}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ S E A R C H F O R M E A N I N G } { P R I N T, W E B } }
no
.3
{ 6 8 .69}
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} Ticket
} no
.3
{ 7 0 .71}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ S E A R C H F O R M E A N I N G } { P R I N T, W E B } }
no
.3
{ 7 2 .73}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ S E A R C H F O R M E A N I N G } { P R I N T, W E B } }
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
}
Website
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} { S E A R C H F O R M E A N I N G } { P R I N T, W E B } }
no
.3
{ 7 6 .77}
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{no
4{
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
4
}
{no
The Break Time
}
} Objective Make a brochure for a space that is special for people, using typography to show different emotions for people who are in this space.
Idea My idea is to use typography to present a day in Peet’s Cafe. Coffee is an important beverage in America. Half of the people in the U.S. drink coffee everyday. Cafes have become important to coffee culture, people hang out and get their energy from these social hotspots. Peet’s cafe is one of the most popular cafe chains in the United States. Its value comes from its old fashion branding design and high quality coffee. I want to make people think of Peet’s whenever they think of taking a break.
}
| KATHR IN BLATTER
TYPOGRAPHY
| BON DON I, BASKERV ILLE
COURSE
| EXPER IM EN TAL TYPE
}
} }
} } } { THE BREAK TIME} { PRINT}
}
INSTRUCTOR
}
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}
}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ THE BREAK TIME} { PRINT} }
no
.4
{ 8 6 .87}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ THE BREAK TIME} { PRINT} }
no
.4
{ 9 0 .91}
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}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
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{ THE BREAK TIME} { PRINT} }
}
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{no
5{
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
5
}
{no
Letter And Form
}
} Objective To design a digital cover for magazine.
Idea People are starting to read newspaper and magazines through digital formats. My idea is to create covers for these magazines, animating them into motion graphics. I chose to make an IDN cover for their geometric issue. The concept is based on the idea that basic geometric shape can exist in the most exciting ways. For example, I used the palette of yellow, red and blue to make the shapes lively and exciting.
}
| C OLIN SEBESTYEN
TYPOGRAPHY
| HELV ETICA
COURSE
}
| M OTION GR APHIC
}
} }
} } } { LETTER AND FORM} { MOTION}
INSTRUCTOR
{ E VA C H A N } { P R O O F T O P R O C E S S }
{ T H E M E LT I N G P O T } { P R I N T }
no
.5
{ 1 0 0 .101}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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}
{ LETTER AND FORM} { MOTION} }
no
.5
{ 1 0 2 .103}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
}
{ LETTER AND FORM} { MOTION} }
no
.5
{ 1 0 4 .105}
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
{ LETTER AND FORM} { MOTION}
no
.5
{ 1 0 6 .107}
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{no
6{
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
6
}
{no
The Faceless Book }
}
Objective The primary objective of this project is to provide insight into a topic. Then, to distill all of the research, lab assignments, insights, and work on the topic into a 100-page book.
Idea Social networking sites become more and more popular in the world. They help people make more friends and get more information by sharing their own information. However, because of this sharing of personal information, there are privacy problems on these sites. So, this project shows these privacy problems and provides a series of possible solutions for different kinds of users.
}
{ T H E FA C E L E S S B O O K } { P R I N T }
TYPOGRAPHY
COURSE
| PHILLIP HAM LETT
} }
| BASKERV ILLE, HELV ETICA
| V IS UAL C OM M UN ICATION
}
}
} } }
INSTRUCTOR
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
{ T H E FA M ECLT EL IN EG S SP O BO T} O K }{ P{ R IPNRTI} NT}
no
.6
{ 1 1 2 .113}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
}
{ T H E FA C E L E S S B O O K } { P R I N T } }
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
{ T H E FA M ECLT EL IN EG S SP O BO T} O K }{ P{ R IPNRTI} NT}
no
.6
{ 1 1 8 .119}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
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{ T H E FA C E L E S S B O O K } { P R I N T } }
no
.6
{ 1 2 0 .121}
{ T H E FA C E L E S S B O O K } { P R I N T }
}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
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{ T H E FA C E L E S S B O O K } { P R I N T } }
no
.6
{ 1 2 4 .125}
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{no
7{
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
7
}
{no
A Return To Wonder
}
} Objective Research the brand’s history that captures its essence and reinvigorate it through a development using a new identity, visual brand standards and a brand extension.
Idea My idea is to rebrand Baskin-Robbins from an ice-cream chain to a company that provides a kind of rich new experience for people. BaskinRobbins will expand its brand to other products, services, experiences and events that capture the spirit of fun and wonder.
}
| HUN TER WIM M ER
TYPOGRAPHY
| C EN TURY GOTHIC , BEM B O
COURSE
| NATUR E OF IDEN TITY
}
} }
} } } { A R E T U R N T O W O N D E R } { P R I N T, W E B }
}
INSTRUCTOR
no
.7
{ 1 3 0 .131}
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
{ AT HREE TMUERLTN ITNOG WP OO TN}D E R {} P R{I NPTR}I N T, W E B }
no
.7
{ 1 3 2 .133}
}
}
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}
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}
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
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}
no
.7
{ 1 3 4 .135}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
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{ A R E T U R N T O W O N D E R } { P R I N T, W E B } }
no
.7
{ 1 3 6 .137}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
}
}
no
.7
{ 1 3 8 .139}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
}
{ A R E T U R N T O W O N D E R } { P R I N T, W E B } }
no
.7
{ 1 4 0 .141}
{ E VA C H A N } { P R O O F T O P R O C E S S }
}
}
{ T H E M E LT I N G P O T } { P R I N T }
no
.7
{ 1 4 2 .143}
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
{ AT HREE TMUERLTN ITNOG WP OO TN}D E R {} P R{I NPTR}I N T, W E B }
no
.7
{ 1 4 4 .145}
}
}
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}
}
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{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
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{ A R E T U R N T O W O N D E R } { P R I N T, W E B } }
no
.7
{ 1 4 6 .147}
}
}
} }
}
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}
}
}
}
}
}
{no
8{
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
8
}
{no
World Without Trees }
}
Objective Choosing material and creating concept book art.
Idea My idea is to design a book that related to forest fires, reminding people to protect our forests from fire. Forest fires become more and more serious in today’s world, as forest land diminishes in size, and people must become concerned about this issue. I am designing this book to bring attention to the issue of protecting our forests and saving them from fire. In this project, I used wood material to make people relate immediately to it.
}
| C HADWIC K, R
TYPOGRAPHY
| BASKERV ILLE
COURSE
| BOOK ART
}
}
} } } { WORLD WITHOUT TREES} { PRINT}
} }
INSTRUCTOR
{ E VA C H A N } { P R O O F T O P R O C E S S }
}
}
{ T H E M E LT I N G P O T } { P R I N T }
no
.8
{ 1 5 4 .155}
}
}
}
}
} }
}
}
}
}
}
}
}
}
{no
9{
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
9
}
{no
Each Cup Matters
}
} Objective Find a special topic using the ability of graphic design to solve the problem.
Idea Sun grown coffee cultivation causes serious deforestation in the world. Sustainable shade grown coffee cultivation is able to maintain the forest. The United States is the largest coffee consumption country, however, the consumption of sustainable shade grown coffee is pretty low. Many coffee consumers know little about sustainable shade grown coffee. My idea is to provide a project called Eco Brew, educating coffee consumers about this issue and increasing sustainable coffee consumption.
} | AR IEL GR EY, M IC HAEL KILGOR E
TYPOGRAPHY
| S ER IFA, UN IV ER SAL
COURSE
}
| M FA THESIS
}
}
} } } { E A C H C U P M A T T E R S } { P R I N T, W E B }
}
INSTRUCTOR
no
.9
{ 1 6 0 .161}
}
}
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}
}
}
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}
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
}
{ E A C H C U P M A T T E R S } { P R I N T, W E B } }
no
.9
{ 1 6 2 .163}
}
}
}
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}
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}
}
}
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
}
{ E A C H C U P M A T T E R S } { P R I N T, W E B } }
no
.9
{ 1 6 4 .165}
{ EY VA U A NCYHUAANN}C H A {NP}R O O{F PTROO PCREOS SC ETSOS }P R O O F }
{ T H E M E LT I N G P O T } { P R I N T }
no
.9
{ 1 6 6 .167}
}
}
}
}
}
{ Y UA N Y UA N C H A N } { P R O C E S S T O P R O O F }
}
WHAT IS THE ISSUE
DEFORESTATION
WHAT IS THE SOLUTION
ENVIRONMENTAL PROBLEMS
WHAT CAN BE DONE
ABOUT
CONTACT
INCOMPLETE BEAN MATURATION
ISSUE MONOCULTURE SUN GROWN COFFEE FARMS CAUSE DEFORESTATION In the 1970s, farmers were encouraged to
coffee. In sun coffee systems, there is little or
conversion of shade coffee to sun coffee on
replace traditional shade grown coffee with sun cultivation in order to increase the yield of their
no canopy cover, and coffee trees are planted at high densities. The impact of deforestation and
biodiversity in these regions is much greater than the absolute levels of destruction. SUN CULTIVATION IN LATIN AMERICA
2,800,000 HECTARES
COFFEE GROWING AREA IN TOTAL
1,100,000 HECTARES
CONVERT TO SUN CULTIVATION
}
WH
1 2
Website
}
5S
WHAT IS THE ISSUE
SAVE THE FOREST
WHAT IS THE SOLUTION
MAINTAIN THE ENVIRONMENT
WHAT CAN BE DONE
ABOUT
CONTACT
IMPROVE THE BEVERAGE QUALITY OF COFFEE
SOLUTION FOREST MAINTAIN THE ENVIRONMENT In study after study, habitat on shade-grown coffee farms outshone sun-grown coffee farms with increased numbers and species of birds as
tion/erosion control, carbon sequestration, natural pest control and improved pollination. While sun-grown systems can have higher yields, the
ability measurements with the trees providing an array of ecological services that offer both direct and indirect "income/payback" to farmers and the
well as and improved bird habitat, soil protec-
shaded farms easily outperform them in sustain-
environment. ICON KEYS
MAINTAIN THE ENVIRONMENT
MAINTAIN FOREST
WHAT IS THE ISSUE
SUPPORT BIODIVERSITY
WHAT IS THE SOLUTION
MAINTAIN SOIL QUALITY
MAINTAIN WATER QUALITY
CARBON SEQUESTRATION
WHAT CAN BE DONE
INCREASE POLLICATION
ABOUT
CONTROL PEST
CONTACT
ABOUT ECO BREW—SAVING THE FOREST ONE AT A TIME BENEFIT The program brings several People can be taught about the problems that they may encounter in the future. First of all,
coffee consumers, retailers to purchase sustainable shade grown coffee replace to monoculture
they will have a clear understanding about the issue — deforestation in coffee farms. Moreover,
sun grown coffee, in order to maintain the world’s environment when enjoying a good cup of coffee.
we also provide another coffee choice — sustainable shade grown coffee for replacement.
Coffee consumer purchases sustainable shade grown coffee not only can maintain the world’s environment, but also can enjoy high quality coffee.
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MISSION STATEMENT Eco Brew Project is aim to raise coffee consumers’ awareness about the issue of deforestation in coffee farms. We encourage
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HAT IS THE ISSUE
WHAT IS THE SOLUTION
WHAT CAN BE DONE
ABOUT
CONTACT
2 3 4 5
STEPS YOU CAN TAKE WITH ECO BREW
EACH CUP MATTERS SUSTAINABLE SHADE GROWN COFFEE ww w. ecobrew . com
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Two Books
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BLUE BOTTLE CAFE
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FERRY BUILDING, STORE #7 94105
415-987-8893
3,774 VISITORS
892 FAVORITES
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MON-SAT: 7AM-7PM SUN: 8AM-5PM
ING POT} { PRINT} {{ T2 0H1E2 MP OE LT RTFOLIO}
Coffee Finder Application
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COFFEE FINDER
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SAVIN G TH E FOREST ON E BEAN AT A TIME
SUSTAINABLE SHADE GROWN COFFEE IN SAN FRANCISCO
CAFE ROASTERIES
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Y BUILDING, STORE #7
94105
SAN FRANCISCO
0.1 MILE
BLUE BOTTLE CAFE
0.3 MILE
THE PLANT CAFE ORGANIC
0.9 MILE
STARBUCKS
1.1 MILE
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E BOTTLE E
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INFO ABOUT
Thank you for downloading eco br app. The cafe and roasteries found certified sustainable shade grow cafe and roasteries is visited by u endeavour to ensure that details up to date, we do apprecitate you
BLUE BOTTLE CAFE
If you like the app, please rate in t Learn more how to drink sustaina www.ecobrew.com.
RATE THIS APP
LIKE ON FACEBOO
FOLLOW ON TWIT
FEEDBACK
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Shopping Bag
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{Thank You} Family Parents, Cousins, Uncles
Faculty Academy of Art University, Mary Scott, Jill Ballard, Hunter Wimmer, Phillip Hamlett, Lian Ng, Christopher Morlan, Colin Sebestyen, Kathrin Blatter, Ariel Grey, Michael Kilgore.
Student Diane Wang, Tino Chu, Chinchen Chuang, Moko Wang, Eric Lo, Yisheng Wu, Karin Liu, Dd Zhang, Johnny Tzeng, Janina Kao, Wing Lai.
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Yuanyuan Chan 415. 987. 8893 eva_chanyuan@yahoo.com 1001 Pine Street San Francisco CA 94109 A l l r i g h t r e ser ved . N o p ar t of th i s p u b l i cati on may be reproduced, stored in a retreval system or transmitted, in any form or by any means, without the written permission of Eva Chan.
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BOOK BINDERY
FONTS
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| ACADEM Y OF ART UN IV ER S ITY OF GR APHIC DES I G N
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| THE KEY PR IN TIN G & BIN DIN G
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| DIDOT, TR ADE GOTHIC
SOFTWARE
| ADOBE C R EATIV E S UITE 5.5
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SCHOOL
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