JURGITA KAZLAUSKIENE - Russian Market

Russian market What you should know?!

Jurgita Kazlauskiene (Lithuania) 16th ESPA Congress, Belek, Turkey May, 2011

Agenda • • • • • • •

Traditions Type of Resorts Type of Russia tourists Marketing channels Moscow and region St.Petersberg SWOT analysis

Moscow - 10,508,97; Saint Petersburg 4,600,3101; Novosibirsk - 1,397,191; Yekaterinburg- 1332,264; Kazan - 1 136 566.

Traditions Heritage of Spa treatment from 1718 In 1917 - 36 resorts in Russia In 1940 – 3600 Resorts, with the total capacity for 470 000 guests  In 1985 14 00 Resorts in Soviet Union, with capacity of more than 2 mln beds. Most popular resorts: Kislovodsk, Piatigorsk, Zeleznovodsk, Esentuki. Sochi-2014 - Winter Olympic Games

Type of Resorts 1. Based on Natural Recourses: Climatic Balneological Peloid

2. The main Reason - Holidays Summer Winter

The main objectives of Spa treatment 1. Preventive treatment: impact on risk factors (excessive weight, etc.), improvement of physical ability to work, improvement of psychic state;

2. Treatment: impact on pathogenesis links of the developing disease, improvement of the patent's functional condition of organs and systems, improvement of the clinical condition of the patient, decrease of resistance to medicine taken for treatment, decrease of medical treatment;

3. Rehabilitation: restoration of physical functions damaged by a disease, liquidation of consequences of traumas and operations, full or partial restoration of ability to work, physical and psychic rehabilitation, improvement of life quality.

4. SPA

Type of Russia Tourists 1. Aim: Prevention,

Treatment (SPA)

2. Requires specific Natural resources: climate, mineral waters mud 3. Should be present medical staff

4. Requires a high level of service and comfort in places where customers are located 5. Specific behavior of the clients. Dominated by people of middle-aged and older.

6. High Seasons: spring, summer 7. Russian language (staff) 8. Excursion to the local sightseeing (museums, bigger cities, shopping, tours with ships, etc.)

9. Good food 10.Long term orientation

Most popular Countries • Health Resorts?

1. Germany 2. Italy 3. Spain 4. Czech republic 5. Bulgaria 6. Austria 7. Hungary

• Holidays 1. Turkey 2. Egypt 3. China 4. Thailand 5. United Arab Emirates 6. Israel

Statistics Health Resorts

Statistics Holidays

Type of Russia Tourists 1. Aim: Holidays 2. Requires warm climate 3. Requires a high level of service and comfort in places where customers are located 4. Specific behavior of the clients. Dominated by families, looking for lots of activities 5. Seasons – spring and summer 6. Russian language (staff) 7. Excursion to the local sightseeing (museums, bigger cities, shopping, tours with ships, etc.)

8. Good food 9. When Russians are on a holiday, they are not parsimonious and they do not think about the money they spend.

MARKETING • Moscow and regions (Jakaterinburg, etc.)

• St.Petersburg

Different marketing channels • • • • • •

Internet Brochures/Flyers Friends Travel Agency Tourism Fairs Newspapers and Magazines

Internet 2,20% 2,20% 7,20%

Yandex.ru 65,9% Google 22,6% Mail.ru 7,2%

22,60% 65,90%

Rambler 2,2% Other 2,2%

1. Vkontakte.ru (Facebbok) 2. Discussion forums, blogs and internet diaries 3. E-magazines 4. E-mail distribution

Travel Agencies • • • • • • •

Health tour (www.tourhealth.ru) Megatour+ (olga@tourmega.ru Luxury voyage (www.luxuryvoyage.ru) Balturas (www.balturas.ru) ЦИТА (www.cita.ru) Sat Market (www.satmarket.ru) ...............

Tourism Fairs • MITT (Moscow) • MITF (Moscow) • INWETEX (St.Petersburg) Specialised Fair for Health Resorts, Spas and Health Tourism 12 – 14 October, 2011, www.restec.ru/travelexpo

Thank you for your attention!

Wish you to have good business in Russia!ď Š