MARLIES SOBCZAK-BOUMANS Is change a chance

Is change a chance?

Marlies Sobczak-Boumans Schinnen NL

Consultant - author - counselor ESPA Companies – government - universities

About Wellness

Bron NBTC

To complete the market Hotellerie Cosmeticabedrijven Beautyfarms Schoonheidssalons Instituten voor huidtherapie Cosmeticastudio’s Zonnestudio's

Hotel/wellnesshotel Medical wellness hotel Wellness resort Kneipp hotel Kuurhotel Vitalhotel enz.

Overzicht bedrijven met wellnessaanbod Fitnesscentra Fitnessstudio’s Sportinrichtingen Afslankstudio’s

Gezondheidscentra Kuurkliniek Hersteloorden Revalidatiecentra Gezondheidscentra Sanatoria Massage/fysiotherapie Medische behandelcentra Artsenpraktijken Thema gerichte praktijken (asinotherapie e.d.)

Thermen/baden/spa’s Overige bedrijven Wellnesscentra/-studio’s Wellnessclubs Wellnessoases Zweefbadcentra Floating centra Yoga- en meditatiecentra Anti-aging centra

Thermencentra Zwembaden Sauna’s Day spa’s

Bron: Bundesinstitut BIBB juli 2010

The world is changing hardening environment increasing need of relaxation more interest in body and soul today actual, tomorrow out/gone

From wellness to selfness

Difficult times for marketers and investors age complexity the format men/women are fading luxury is democratizing=luxury is everywhere consumers want experience quick and easy

Silver economy, golden chances Quote: "we have silver in our hair, gold in our teeth and gas in our belly?

Plenty with expensive medical drugs, we are like a goldmine. We take critics as a sponge, because of our richness and the economy is floating on our bag".

The market has to change transformation capital intensive volume profit all year around

Competitors

For â‚Ź 200,- to the sun, all inclusive

What is the reason that you are losing your guests?

1% dies 3% migrate 5% change his mind 9% price 14% quality 68% to less join/challenges

Competition

necessity competition general competition product competition

choose for me or for a colleague camping versus appartement reconstruction house versus holyday

Risk for oversupply Increased demand - intensive Increase market supply entrances € 15 - 20 gastronomy € 20 - 25 beauty € 10 - 15 medical consults €2 linen rental €1-4 selling products € 0 - 3

average daily spending by visitors in € facts by Rabobank

The concept is leading

Concept

Facilities

Sales Product/services

Packages

Market opportunity

YES

innovation

no

need new market

no

YES

YES

challenge

money to spend

a new YES

YES

pay for it

market no

no

no new market

no

Time for investment?

exceptional

no

YES

volume

no

YES

rentability

no

YES

marketingtool

YES

no

no worthwile investment

knowledge

no

YES

new Market

The local DNA as a USP

Innovation = integration

SRB

local remedies

service

durability

treatments

innovation = integration

relaxation

nature

activities

food

climate

medical

holistic

innovation = integration

Innovation = cooperation

investors

tourist organization

insure companies

local business

(wellness) accomodations/facilities

knowledge institute innovation = cooperation

landscape designers

governementactivities/events

Steps to a new market

new market

overall realisation in total balance

market position

business plan strategic analysis

sales

policy and company structure

selection facilities and product content

analyse customer expectations plans construction and investments

marketing/p.r.

construction

employees

The costumer is leading

facility

market

market

customer

service

market

operation

Best practice Health & Wellness Montferland 40 Hectares-landscape part of the product-own laboratory with wellnessproducts-young families and people who need medical help together

Best practice Q bic hotels - occupation 90 % servicequote 8,5 Hotel room - lounge and restaurant - guestbook

Best practice An absolute experience: exciting, funny, relaxing, caring

The tiny fish nibble softly on the skin

Change is a chance