BRAND IDENTITY & STYLE GUIDE
TABLE OF CONTENTS. I. BRAND IDENTITY Our Story Our Purpose and Values Our Audience
II. BRAND VOICE & STRATEGY Brand Touchpoints Brand Personality Brand Slogan
III. BRAND VISUALS Moodboard and Photography Logo and Variations Guidelines Typography Color Scheme
IV. BRAND EXECUTION Merchandise Line Amazon Social Media Packaging
OUR STORY.
COSTA SOL IDENTITY AND STYLE GUIDE
We created Costa Sol to revolutionize sun protection. Drawn by our passion to live life outdoors, we committed ourselves to develop apparel and accessories that protects your skin all day long.
01
Our unique sun protective clothing works as long as the sun is shining.
OUR PROMISE
Our promise is to deliver premium quality sun protective clothing at a fraction of the cost.
OUR VALUES
We believe that prevention is the best protection. Our clothing strives to make the outdoors accessible to everyone.
Our sole mission is to create a wide range of comfortable and stylish clothing that provides maximum sun protection.
OUR PURPOSE.
COSTA SOL IDENTITY AND STYLE GUIDE
OUR MISSION
02
OUR AUDIENCE.
COSTA SOL IDENTITY AND STYLE GUIDE
For anyone who wants to spend more worry-free time under the sun. Keeping you safe and protected from sun damage while enjoying outdoor activities.
03
PERFECT SUN PROTECTION
BEACH
MOUNTAIN
COSTA SOL IDENTITY AND STYLE GUIDE
NATURE
04
BRAND TOUCH POINTS. AMAZON.COM FACEBOOK COSTA SOL IDENTITY AND STYLE GUIDE
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CHARACTER
SELF-ASSURED & GOAL-ORIENTED TONE OF VOICE
CONFIDENT & RELAXED LANGUAGE
WARM, SENSITIVE & APPROACHABLE PURPOSE
TO HELP & TO INFORM COSTA SOL IDENTITY AND STYLE GUIDE
BRAND PERSONALITY.
06
COSTA SOL IDENTITY AND STYLE GUIDE
BRAND SLOGAN.
07
SUN PROTECTION FOR EVERYONE
COSTA SOL IDENTITY AND STYLE GUIDE
M D BOARD & PHOTO GRAPHY.
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Our imageries are usually composed of our sun protection gear in action, set in the sunny outdoors - while travelling, during sports activities or while doing outdoor chores. We use natural environment as background and foreground, emphasizing being one with nature
COSTA SOL IDENTITY AND STYLE GUIDE
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LOGO & VARIATIONS. This is our current logo. This is used in all our product branding and online presence.
COSTA SOL IDENTITY AND STYLE GUIDE
This is how our logo looks like in a grid. The clear space around it should be maintained to make it look clean and professional.
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White
Navy Blue
COSTA SOL IDENTITY AND STYLE GUIDE
Dark Gray
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DO Put a clear space around the logo to make it look very clean.
COSTA SOL IDENTITY AND STYLE GUIDE
Use the logo in white, navy blue and dark gray variation only.
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GUIDELINES.
DON’T Please do not rearrange our logo in any way other than the original placement. Please do not rotate our logo. Use it only horizontally. Please don’t add drop shadow, emboss, shading, or any effect on our logo.
COSTA SOL IDENTITY AND STYLE GUIDE
Please don’t use outline version of our logo.
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AQUAWAX LIGHT
AQUAWAX MEDIUM
COSTA SOL IDENTITY AND STYLE GUIDE
AQUAWAX BLACK
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Aa Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv wxyz .,:;(£$&*) ABCDEFGHIJKLMNOPQRSTUV W XYZ abcdefghijklmnopqrstuvwxyz .,:;(£$&*) ABCDEFGHIJKLMNOPQRSTUV W XYZ abcdefghijklmnopqrstuvwxyz .,:;(£$&*)
Aquawax font family is our main typeface and subtext for off amazon and amazon listings. The typeface are not only for the body text but also for title and subtitle. Use a different type of thickness to highlight.
TYPOGRAPHY.
NAVY BLUE C-98 M-78 Y-46 K-46
WHITE C-0 M-0 Y-0 K-0
We use basic natural colors to represent for target market lifestyle representation. These brand colors should be utilized in all applicable messaging mediums.
COLOR SCHEME.
COSTA SOL IDENTITY AND STYLE GUIDE
LIGHT GRAY C-53 M-44 Y-44 K-9
DARK GRAY C-68 M-61 Y-60 K-40
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COSTA SOL IDENTITY AND STYLE GUIDE
MERCHANDISE LINE.
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AMAZON.COM
COSTA SOL IDENTITY AND STYLE GUIDE
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19 www.facebook.com/costasol
COSTA SOL IDENTITY AND STYLE GUIDE
SOCIAL MEDIA
www.instagramcom/costasol
COSTA SOL IDENTITY AND STYLE GUIDE
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COSTA SOL IDENTITY AND STYLE GUIDE
PACKAGING.
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www.costasol.com
HAND WASH ONLY
DO NOT IRON
DO NOT USE BLEACH
DO NOT USE DRYER
DO NOT DRY CLEAN
www.costasol.com www.costasol.com
HAND HAND WASH WASH ONLY ONLY
DO DONOT NOT IRON IRON
DO DONOT NOT USE USE BLEACH BLEACH
DO DONOT NOT USE USE DRYER DRYER
DO DONOT NOT DRY DRY CLEAN CLEAN