BRAND IDENTITY & STYLE GUIDE
We a r e B r o o k + B a y
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
CONTENTS. I. BRAND IDENTITY Our Story Our Purpose and Values Our Audience
II. BRAND VOICE & STRATEGY Brand Touchpoints Brand Personality Brand Slogan
III. BRAND VISUALS Moodboard and Photography Logo and Variations Guidelines Typography Color Scheme
IV. BRAND EXECUTION Merchandise Line Amazon Social Media Packaging
02
03
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
BRAND IDENTITY
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
OUR STORY. Brook+Bay is inspired by love of water and wanderlust. Mixing function and feminine flair, we’ve created outdoor accessories that celebrate the beauty of making life your greatest journey. The people you meet and the moments you shared with them, gives us the greatest joy. Through it all, we will be there with you. We believe in following your heart’s direction. Our biggest blessings are the moments we share making memories with family and close friends. Whether roasting marshmallows by the fire, or taking the long way home, we’ve created our pieces to suit life’s everyday adventures. No matter the season, our product line are made with you in mind. They’re warm enough to keep you cozy through winter, but light enough to carry with you every summer day. And with a variety of accessories to choose from, we’re sure they’ll become a staple in your wardrobe.
brandidentity.
04
05
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
At Brook+Bay, we believe in delivering exceptional quality and style. Tired of never finding the right beanie at department stores (or local boutiques), we decided to make our own. Brook+Bay started with a simple mission: create chic accessories for every style. We pride ourselves in delivering remarkable pieces you’ll want to wear everyday. We are your constant companion as you navigate through life’s great adventure. So, sit back, and relax. Because whether you’re out with your girlfriends, or checking out that new hangout spot around the corner, Brook+Bay will keep you in Style and comfort. Everyday.
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
06
OUR PURPOSE. brandidentity.
07
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
OUR AUDIENCE. Our target audience has a very active social lifestyle. They’re adventurous and laid back. They cherish fun memories with families and close friends. They’re always up for a good time on the outdoors.
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
BRAND VOICE & STRATEGY
08
09
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
Instagram Amazon
BRAND Pinterest Email Marketing
TOUCHPOINTS.
PERSONALITY.
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
10
Character
friendly, warm, and inspiring Tone of Voice
informal and conversational Language
simple and fun Purpose
engage and delight brandvoice&strategy.
11
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
Style and comfort. Everyday.
SLOGAN.
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
BRAND VISUALS
12
13
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
MOODBOARD. Our imagery usually resonates warmth and comfort. By using fun and memorable outdoor experiences shared between family and close friends, we create raw and pure narratives that signifies our brand’s slogan and product line. Our photos use light and orangey tone filters and presets to project softness and feminine flair. We combine them with bright lightning and clean composition.
casual outdoor.
summer season
winter season
17
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
LOGO&VARIATIONS.
This is our current logo. This is used in all our product branding and online presence.
This is how our logo looks like in a grid. The clear space around it should be maintained to make it look clean and professional.
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
02
01
03
Primary Logo
Secondary Logo
brandvisuals.
18
19
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
GUIDELINES. Our logo should always be used in its approved format. It should never be modified.
DO Put a clear space around the logo to make it look very clean.
Use the logo in Black, White, and Pecan Brown variation only
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
DON’TS Please do not rearrange our logo in any way other than the original placement. Please do not rotate our logo. Use it only horizontally and vertically. Please don’t add drop shadow, emboss, shading, or any effect on our logo Please don’t use outline version of our logo
brandvisuals.
20
21
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
Texta Alt Black
Texta Alt Bold
Aa Aa Aa
Texta Alt Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;(£$&@*) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;(£$&@*) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;(£$&@*)
Aa Aa Aa Aa TYPOGRAPHY. GeoSlab703 Md BT Medium
GeoSlab703 Md BT Medium Italic
GeoSlab703 Md BT Bold
GeoSlab703 Md BT Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;(£$&@*) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;(£$&@*)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;(£$&@*) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;(£$&@*)
Texta Alt is our main typeface for the logo. While GeoSlab703 Md BT is our typeface for Off Amazon and Amazon listings. Both typeface are not only for the body text but also for title and subtitle. Just use a different type of thickness to highlight.
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
22
PRIMARY COLORS Process Black Warm Gray | C-32 M-29 Y-34 K-0 Cool Gray | C-5 M-3 Y-11 K-0
SECONDARY COLORS Cannoli Cream | C-3 M-3 Y-10 K-0 Pecan Brown | C-25 M-44 Y-51 K-2 Spa Blue | C-23 M-3 Y-15 K-0 Eggshell Blue | C-39 M-8 Y-22 K-0
COLOR SCHEME.
For universal appeal, we use neutrals as primary colors, mixed with subtle secondary colors as complimentary. Thus, creating light hues that’s easy on the eyes. These brand colors should be utilized in all messaging mediums.
brandidentity.
22
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
MERCHANDISE LINE. All our merchandise line carries our main logo for consistency and easy recognition.
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
23
24
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
ON AMAZON.
We use clean layout, fresh colors and creative framing for more impactful imagery. We also use callouts and icons to highlight product feature and material used. Inclusion of brand logo is a must for every listing image.
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
25
www.pinterest.com/brookandbayco
SOCIAL MEDIA.
We maximize our social media presence across platforms that our niche market usually spend most of their digital time with - Facebook, Instagram, and Pinterest.
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
www.facebook.com/brookandbayco
26
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
www.instagram.com/brookandbayco
27
BROOK + BAY BRAND IDENTITY AND STYLE GUIDE
www.brookandbay.co Designed in California
PACKAGING.
28