i. Brand Identity
OUR STORY .............................. 01 OUR PURPOSE .......................... 02 OUR AUDIENCE ......................... 03
ii. Brand voice and Strategy BRAND TOUCHPOINTS .............. 04 BRAND PERSONALITY................ 05 BRAND SLOGAN ........................ 06
iii. Brand visuals
MOODBOARD & PHOTOGRAPHY LOGO AND VARIATIONS ............ GUIDELINES .............................. TYPOGRAPHY ........................... COLOR SCHEME ........................
iv. Brand Execution
MERCHANDISE LINE ................. AMAZON .................................. SOCIAL MEDIA .......................... PACKAGING ..............................
07 09 11 13 14
15 16 17 19
OUR STORY RIOT OCTANE IS MORE THAN APPAREL. IT’S A WAY OF LIFE. WE KNOW THE BEST PART OF YOUR DAY IS WHEN YOU START YOUR ENGINE. THAT’S WHY WE OFFER A WIDE RANGE OF GEAR THAT WILL GET YOUR HEART PUMPING. OUR PRODUCTS REFLECT THE INDEPENDENT SPIRIT OF THE OPEN ROAD. CRAFTED WITH CARE, AND BUILT TO LAST, RIOT OCTANE IS FREEDOM.
octane brand identity 01 riot and style guide
OUR PURPOSE
ourPromise
AT RIOT OCTANE, WE PRIDE OURSELVES IN BRINGING HIGHQUALITY GEAR FOR EVERY BUDGET.
ourValues
WE BELIEVE IN FAMILY, BROTHERHOOD, AND THE OPEN ROAD. WE BELIEVE THE REVOLUTION STARTS AT THE PRICE TAG. WE BELIEVE IN OUR INNOVATIVE PRODUCTS, AND STAND 100 % BEHIND THEM.
ourMission
OUR MISSION IS TO LEAD THE DIRECT-TO-CONSUMER REVOLUTION.
riot octane brand identity and style guide
02
OUR AUDIENCE octane brand identity 03 riot and style guide
FOR THE REBELS, OUTCASTS, AND THE DISENFRANCHISED RIOT OCTANE HAS CRAFTED GEAR GUARANTEED TO MAKE YOU WANT TO HIT THE OPEN ROAD.
BRAND TOUCH POINTS
AMAZON
INSTAGRAM riot octane brand identity and style guide
04
DIRECT, ENERGETIC, AND ANTI-ESTABLISHMENT
TONE OF VOICE ///
INFORMAL BUT INFORMED
LANGUAGE ///
GENIAL AND ENTHUSIASTIC
PURPOSE ///
SEEK THEIR PERSONAL PATH
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BRAND PERSONALITY
CHARACTER ///
BRAND SLOGAN riot octane brand identity and style guide
06
OUR PHOTOS REPRESENT INDEPENDENT MOTORCYCLE CULTURE WITH VINTAGE RUGGED STYLE.
OUR IMAGERIES ARE USUALLY COMPOSED OF OUR HIGH QUALITY GEAR IN ACTION, SET IN OPEN ROAD WITH A FREE SPIRITED ATTITUDE.
MOOD BOARD &PHOTO GRAHY
octane brand identity 07 riot and style guide
riot octane brand identity and style guide
08
THIS IS OUR CURRENT LOGO. THIS IS USED IN ALL OUR PRODUCT BRANDING AND ONLINE PRESENCE. THIS IS HOW OUR LOGO LOOKS LIKE IN A GRID. THE CLEAR SPACE AROUND IT SHOULD BE MAINTAINED TO MAKE IT LOOK CLEAN AND PROFESSIONAL.
octane brand identity 09 riot and style guide
BLACK
WHITE
LOGO& VARIATIONS
DARK GRAY
riot octane brand identity and style guide
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DO
PUT A CLEAR SPACE AROUND THE LOGO TO MAKE IT LOOK VERY CLEAN. USE THE LOGO IN WHITE, BLACK AND GRAYSCALE VARIATION ONLY.
GUIDELINES
11
riot octane brand identity and style guide
DON’T
PLEASE DO NOT REARRANGE OUR LOGO IN ANY WAY OTHER THAN THE ORIGINAL PLACEMENT. PLEASE DO NOT ROTATE OUR LOGO. USE IT ONLY HORIZONTALLY.
PLEASE DON’T ADD DROP SHADOW, EMBOSS, SHADING, OR ANY EFFECT ON OUR LOGO. PLEASE DON’T USE OUTLINE VERSION OF OUR LOGO.
riot octane brand identity and style guide
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COCOGOOSE LETTERPRESS COCOGOOSE
COCOGOOSE ULTRALIGHT
Aa Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz .,:;(£$&*) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz .,:;(£$&*) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz .,:;(£$&*)
COCOGOOSE FONT FAMILY IS OUR MAIN TYPEFACE AND SUBTEXT FOR OFF AMAZON AND AMAZON LISTINGS. THE TYPEFACE ARE NOT ONLY FOR THE BODY TEXT BUT ALSO FOR TITLE AND SUBTITLE. USE A DIFFERENT TYPE OF THICKNESS TO HIGHLIGHT.
TYPOGRAPHY
13
riot octane brand identity and style guide
COLOR SCHEME
WE USE VINTAGE MOTORCYCLE COLORS FOR TARGET MARKET REPRESENTATION. THESE BRAND COLORS SHOULD BE UTILIZED IN ALL APPLICABLE MESSAGING MEDIUMS.
BLACK C-0 M-0 Y-0 K-100
WHITE C-0 M-0 Y-0 K-0
FROZEN DEW C-15 M-14 Y-31 K-0
WOODSMOKE C-39 M-50 Y-59 K-12
riot octane brand identity and style guide
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MERCHANDISE LINE 15
riot octane brand identity and style guide
AMAZON.COM
riot octane brand identity and style guide
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riot octane brand identity and style guide
WWW.FACEBOOK.COM/RIOTOCTANE
SOCIAL MEDIA 17
WWW.INSTAGRAM.COM/RIOTOCTANE riot octane brand identity and style guide
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PACKAGING WWW.RIOTOCTANE.COM MADE IN CALIFORNIA
19
riot octane brand identity and style guide
