OLIVIA SYLX
BRAND IDENTITY &STYLE GUIDE
CONTENTS
I. BRAND IDENTITY Our Story Our Purpose Our Audience
II. BRAND VOICE & STRATEGY Brand Touchpoints Brand Personality Brand Slogan
III. BRAND VISUALS Moodboard and Photography Logo and Variations Guidelines Typography Color Scheme
IV. BRAND EXECUTION Merchandise Line Amazon Social Media Packaging
01
brand identity
Our Story Olivia Sylx is inspired by the modern goddess within you. Our head wear designs are curated to empower and inspire women to live boldly and creatively. It’s a celebration of multi-faceted experience of everyday living through self-expression. Fusing modern technology and timeless aesthetics, we designed beautiful Satin headpieces that’ll make you feel unique and majestic. Satin adds a touch of class to proven comfort. By using this perfect fabric for the contemporary woman, and combining it with woven fabric technique that allows vibrant colors to shine through - you will perfectly stand out above the rest. Olivia Sylx is sophisticated style with everyday ease. You'll find a little bit of everything here - from urbane solids to ornate prints. Ranging from satin sleeping caps to bolder headpieces - Olivia Sylx are here to crown every queen in you. Go ahead, wrap that hair beautifully.
02
brand identity
Our Purpose For the Queens who don’t need a Crown, there’s Olivia Sylx. At Olivia Sylx, we aspire for every woman to feel like the modern Queen that she is. Bold. Beautiful. And definitely not boring. We want true confidence to radiate every time you complete your outfits with one of our scarves, or head wraps. We are inspired by the audacity of self-expression, the confidence of being you, and the courage to let it shine through and through.
03
brand identity
Our Audience Who wears Olivia Sylx? Bold Women. Inspiring Women. Confident Women. Women on the go. Women who stay in. Women who love their hair. Olivia Sylx’s woman never demands attention, but all eyes are on her. She’s sugar and spice. She’s naughty and nice. An Olivia Sylx woman looks great for herself.
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brand identity
Instagram Amazon
BRAND Pinterest Email Marketing
Touchpoints 05
brand voice & s t ra te g y
Personality Character
Bold, Charismatic, & Noble Tone of Voice
Queen of the People Language
Empowering & conversational Purpose
Elevate & Inspire 06
brand voice & s t ra te g y
WRAP LIKE A GIRL 07
brand voice & s t ra te g y
Brand Slogan
08
brand visuals
Our photos embody sophistication combined with feminine flair, usually captured in everyday modern living and adventures. We create imageries that celebrate individual style and bold self-expression using our headwear collection.
Moodboard & Photography 09
brand visuals
10
brand visuals
Logo & Variations This is our current logo. This is used in all our product branding and online presence.
This is how our logo looks like in a grid. The clear space around it should be maintained to make it look clean and professional.
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brand visuals
Primary Logo 01
Secondary Logo 02
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brand visuals
Logo & Variations Label Sample 03
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brand visuals
DO Put a clear space around the logo to make it look very clean.
Use the logo in yellow, green and brown combination and black and white variation only.
Guidelines 14
brand visuals
DON’T Please do not rearrange our logo in any way other than the original placement. Please do not rotate our logo. Use it only horizontally and vertically. Please don’t add drop shadow, emboss, shading, or any effect on our logo. Please don’t use outline version of our logo.
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brand visuals
Bodoni Bd BT
Bodoni Bd BT
Aa Aa
Typography ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;(£$&@*) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;(£$&@*)
Aquawax Light
Aa Aa Aa
Aquawax Medium
Aquawax Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv wxyz
ABCDEFGHIJKLMNOPQRSTUV W XYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUV W XYZ abcdefghijklmnopqrstuvwxyz
Bodoni Bd BT is our main typeface while Aquawax is our subtext for Off Amazon and Amazon listings. Both typeface are not only for the body text but also for title and subtitle. Just use a different type of thickness to highlight.
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brand execution
Color Scheme 17
brand execution
Chocolate Brown C-48 M-81 Y-76 K-74
Process White
Mustard C-1 M-16 Y-76 K-0
Green Haze C-27 M-22 Y-93 K-0
For culture representation of our target market, we mix light and contrasting colors. These brand colors should be utilized in all applicable messaging mediums.
All our merchandise line carries our main logo for consistency and easy recognition.
18
brand execution
Merchandise Line
We use layouts that signifies flair and feminity while using vivid colors and creative framing for more impactful imagery. We also use callouts and icons to highlight product feature and material used. Inclusion of brand logo is a must for every listing image.
Amazon 19
brand execution
Comfortable lightweight material
www.pinterest.com/oliviasylx
Social Media
We maximize our social media presence across platforms that our niche market usually spend most of their digital time with - Facebook, Instagram, and Pinterest.
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brand execution
21 brand execution
www.facebook.com/oliviasylx
22 brand execution
www.instagram.com/oliviasylx
www.oliviasylx.com Designed in California
Packaging 23
brand execution