14 minute read
Adrian Cheng: An Entrepreneur of the New World 鄭志剛專訪：新世界的創業者
EDIT/ 文 Yam , Tea TRANSLATION/ 譯 Olivia
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Adrian Cheng 鄭志剛
Adrian Cheng Chi-kong is the designated heir to his grandfather Cheng Yu-tung, a multi-billionaire known for founding New World Development and Chow Tai Fook Enterprises. Cheng majored in East Asian studies at Harvard University and graduated with a Bachelor of Arts degree. He is currently the Executive Vice-Chairman and General Manager of the Hong Kong-listed New World Development, Executive Director of jewellery company Chow Tai Fook, and founder of the K11 brand. Cheng has been on the 40 under 40 list by Fortune, and in 2017, he was awarded the Ordre des Arts et des Lettres. 鄭志剛是新世界發展有限公司主席鄭家純長子。畢 業於哈佛大學，還曾在日本修習藝術文化課程。現 任新世界發展有限公司執行副主席、新世界中國聯 席行政總裁。身家 44 億美元。據《福布斯》的數據， 成立於 1997 年的新世界發展集團總市值約為 105 億 美元。 W hat will retail be like in the future? Adrian Cheng, the third-generation heir of the Cheng's family, has come up with an answer: it will be a lifestyle complex integrating creativity, crossover collaboration and of course the Artificial Intelligence technology. It is undoubtedly that he will deeply affect the future among consumption and creative culture. In the collective memories of most Hong Kongers from the 1970s, there is always a place for the New World Center —— the landmark building standing by the Victoria Harbor. This multi-purpose building completed in 1973 has been looking on the constant changes of the harbor. Meanwhile, it has been growing with its own operator for over 40 years, witnessing the ups and downs of the Cheng's family —— one of the four big families of Hong Kong. 11 years ago came the news that the New World Center was going to be rebuilt, which became the largest-scale reconstructing project of the New World Group. Eventually, the New World Center has been reborn in the eventful 2019 in its new identity "Victoria Dockside", a 3,000,000-squarefeet integrated commercial center, becoming a brand-new icon of lifestyle, art and design. Apparently, the driving force behind this project is Adrian Cheng, the vice president and general manager of the New World Development Company Limited who has successfully built K11. Adrian Cheng established "the Silicon Valley of Culture" over the landmark that his grandfather Cheng Yu-tung known as the "Shark Bile Tycoon" once built with a 65-storey office building named "K11 Atelier", a luxurious apartment building "K11 Artus" and most importantly "K11 MUSEA", an experiential shopping art gallery with a novel concept located in the heart of Victoria Dockside. Pronounced as [meu-see-ah], the name of "K11 MUSEA" was inspired by the muses —— the nine inspirational goddesses of literature, science and the arts who were considered as the source of knowledge. If K11 was said to be the pioneer of "smart retail", then K11 MUSEA, the latest project under the retail kingdom, can be regarded as the fully-upgraded version 2.0 of "smart retail". The DNA that combines "art, humanity and nature" of the "K11" label is embodied in K11 MUSEA whose piling-up trapezoidal appearance design looks orderly yet energetic. The exterior wall made of Portuguese limestone and the Victoria Harbor enhance each other's beauty. Walking inside the giant spherical space made of glass, "the Gold Ball" sparkles as the brightest star in the Milky Way, and even the design of its ceiling is so exquisite: digitally designed and generated using programming codes similar to DNA, none of the 500 branches on the unique sculpture design named "Oculus" are identical. Hundreds of programmable spotlights embedded in the branches animate and pulse collectively to orchestrate
a soothing and natural environment throughout the day. Unlike ordinary shopping malls, one of the characteristics that makes K11 MUSEA so distinctive is the view we look down from above —— the Bohemian Garden stretching across the two-storey roof deck from Level 6 to Level 7 is very much like a garden in the air, perfect for people to hang out, have meals and enjoy movies. It feels more like a part in the outskirts rather than a hanging garden if not mentioned. Apart from all these amazing features, there is
a sustainability themed education park and the first urban biodiversity museum in Hong Kong on the roof of K11 MUSEA... "The official opening of K11 MUSEA is the fruitful result of my ten-year efforts." When mentioning the intention for building K11 MUSEA, Adrian Cheng pointed out that as a complex of creativity, art and commerce, K11 MUSEA would no longer be an ordinary mall, but a place that could inspire more young people from the millennial generation. "Instead of a shopping center, I see K11 MUSEA as a space for the millennial generation to learn, to achieve new knowledge and to be immersed in different cultures. It is undeniable that the Z generation is the new force who are placed great expectations, and maybe soon we will be seeing more excellent works in K11 MUSEA from these young people."
A New Lifestyle Supported by the Advanced Technology
Rather than being called as "the third generation of the Cheng's family" or "the heir of the billionaire", Adrian Cheng is more willing to be seen as "a pioneer" or "an entrepreneur". Turning forty this year, Adrian is still filled with a touch of youthful elegance and artistic temperament. Always wearing the typical "Cheng's smile", he looks very much like a refined and courteous scholar with outstanding talents in appearance. In 2008, he joined the Board of the New World Group. Besides managing the grand family business, Adrian Cheng was also planning to set up his own business with his profound artistic background —— K11 Art Mall. On December 17, 2009, K11 Art Mall, located in Tsim Sha Tsui, Hong Kong, was officially opened. It was the first project fully operated by Adrian Cheng with a total investment volume of 3 billion Hong Kong dollars, which
obtained over 80% of the occupancy rate on its first day. In March, 2018, Guangzhou K11 was officially launched and immediately became the iconic landmark of fashion and culture in southern China. Technically speaking, K11 projects are owned by the New World Group, but they are more like Adrian Cheng's personal works since he has been entirely in charge of the management and concept setting, presenting his own personality and style. K11 represents the next development mode of shopping centers, integrating the world-class art and humanistic connotation into the commercial world, far ahead all those large-scale yet monotonous shopping centers seen everywhere in the country. "New ecosystem" is Adrian Cheng's strategic thinking for the enterprise development prospect. "K11 that I built is not a traditional shopping center, but the integration of a museum and a commercial entity." As the leading person of a new-generation enterprise, Adrian Cheng's mindset is trendier and more advanced, more corresponding to the consumption concept and needs among the younger generation. The New World commercial kingdom in the future will also develop based on the artistic cultural gene. "If we compare K11 to a ship, then I will not only be the steersman, but also the ferryman that attracts more people to the new art world. If we compare
K11 to DNA, then the Artisanal Movement and art will be its double helix." Adrian Cheng is pretty sure that only by artistically moving people's heart can K11 bring out a sense of belonging. Rebuilding the future of retail industry as well as introducing edgy and experimental concept into the Greater China region are what Adrian Cheng delivered to the world as "an innovator". However, as the third generation of such renowned family in China and the commercial genius behind one of the most successful jewelry brands in the world "Chow Tai Fook", he has more boundaries to break. Adrian Cheng always thinks about the concept of "the fourth age of consumption". He has once posted on his personal social media account that: "The third age of consumption which is the closest to us is an era when we use the commodities to represent our personality, but also a time when excessive consumption has been pushed to its extreme. In contrast, the fourth age of consumption is a time when we return to nature and value shared benefits. The young Z generation has a stronger tendency towards the fourth age of consumption than we do. They think more highly of the way of communication between the brand and themselves rather than the brand's popularity. Instead of owning the products, they care more about the actual experience." Adrian Cheng is also prospective in consideration of the retail form and the consumption mode, "The shopping mall in the future will certainly evolve to an ecosystem with multiple elements and varieties, becoming a new lifestyle alternative besides parks, outskirts, flea markets, show venues and other facilities. What makes it different will be the in-depth service experience." In the meantime, Adrian Cheng also starts to prepare for the "future" by assessing the current situation. He feels optimistic about the capacity of the Artificial Intelligence in overturning the future retail industry. Therefore, he thinks it is a good time to bring in the AI technology and aims to build a new leading form of retail industry —— "smart retail". Earlier, he invested Aibee, a startup enterprise offering "AI one stop solution" founded by Dr. Yuanqin Lin, former head of Baidu Research. Adrian Cheng thinks the concept of "AI one stop solution" will be broadly applied in the perfection of shopping experience. In order to promote "smart retail", Adrian also provided strategic investments to Oben, an AI company in U.S. for he believes the integration of Oben's latest AI technology and the art exhibitions in K11 will bring about the reformation of how an art show can be presented so as to make the art appreciation experience more dimensional and vivid. "K11's investments will facilitate the R&D of Oben's products as well as its deployment of the blockchain technology, and aggregate its technology to the application in retail, real estate and hotel industry." This year, Agile Robots, a high-tech startup focusing on the research of AI robots based on deep learning algorithms, completed a series A financing round (C-Ventures) led by Adrian Cheng, who firmly believes that whoever can utilize the support of technology means and data operations well will become the frontrunner during the reformation of human's lifestyle.
未來的零售是什麽樣子的？鄭志 剛給出了答案——那將是創意 和跨界構成的生活綜合體，也 不會缺少 AI 的身影……這位鄭家第三代少 帥將深刻地改變消費與創意文化之間的未 來。
十年磨一劍 文化矽谷誕成
七十年代香港人的集體回憶，不會缺少 那矗立於維多利亞港旁的地標建築——新世 界 中 心 (New World Centre)，1973 年 建 成的這片綜合性商業建築見證了維港的風雲 變幻。同時，也幾乎與其掌舵者共生共長， 見證著「香港四大家族」之一——鄭氏家族 長達 40 多年跌宕起伏的故事。11 年前，新 世界中心傳來重建的消息，成為新世界集團 規模最龐大的重建項目，2019 年，新世界 中心在時代流轉中迎來新生，這 300 萬平 方尺的綜合商業體以 Victoria Dockside 的 「新身份」為香港遞上嶄新的生活、藝術及 設計地標名片，幕後推動者顯然是成功打造 了 K11 的新世界發展有限公司執行副主席 兼總經理鄭志剛。 鄭志剛在其祖父——「沙膽大亨」鄭 裕彤曾經的地標建築上構建全新「文化矽 谷」，65 層的寫字樓取名為 K11 Atelier， 豪華公寓取名 K11 Artus，而有著嶄新體驗 式購物藝術館經營理念的 K11 MUSEA 位 於 Victoria Dockside 的 心 臟 地 帶。K11 MUSEA， 音 讀「meu-see-ah」， 其 名 字 靈感來自古希臘神話主司文學、科學、藝術 以及知識源泉的繆斯女神。如果說 K11 開 啟了智慧零售商業模式，那麽，K11 零售 王國旗下最新項目 K11 MUSEA 則為全面 升級的 2.0 版。 K11 品牌融合「藝術、人文和自然」 的 DNA 在 K11 MUSEA 得到了體現。K11 MUSEA 層層疊疊的梯形設計外觀規整又不 失活力，墻身采用的是稀有的葡萄牙石灰巖， 與整個維港的風格交相輝映，入內，置身於 巨型玻璃球體空間，中庭的 The Gold Ball 好似銀河中的一顆最亮的星體，而連天花板 都設計得別具匠心——以名為 Oculus 的獨 特雕塑設計經數字化處理，采用了類似於 DNA 的編程代碼，每一根雕塑枝條都獨一 無二，加上數百個可編程聚光燈，全天候釋 放讓人心曠神怡的燈光特效。普通的購物中 心如果從高空俯瞰或許就是一座座鋼筋水泥 的建築，而 K11 MUSEA 一大特色就是從 空中視角看也顯得與眾不同——Bohemian Garden 橫跨 K11 MUSEA 6/7 兩層天臺， 完完全全就是一個巨大的空中花園，人們在 這裏活動、用餐，欣賞電影，如果不告訴妳 這是在高空，一定會讓人以為這是在舒適的 郊外享受陽光。在樓頂的室外空間還存在香 港首個以「城市生物多樣性」為主題的室內 外自然博物館及可持續發展教育園區…… 「K11 MUSEA 的正式開幕是我投入 十年青春的成果。」鄭志剛談及創立 K11 MUSEA 的理念時表示，將創意、藝術與商 業融為一體，K11 MUSEA 不再是一個普 通的商場，他希望在這裏能夠激發更多千 禧一代年輕人的創意靈感。「我不將 K11 Musea 視為一處購物中心，而將其視為供 千禧一代學習，獲取知識，沈浸在不同文化 中的地方，無可厚非，Z 世代就是被給予厚 望的新鮮力量，或許在不久的將來，我們會 在 K11 MUSEA 看到更多來自九五後、零 零後的傑作。」
科技加持新生活方式
比起「富三代」「億萬富翁接班人」這 樣的身份描述，新世界集團家族企業接班人 鄭志剛更願意被外界視為「開拓者」和「創 一代」。今年跨入 40 歲的他看起來像是一 位擁有卓然才情的學者，彬彬有禮，眉間透 著英氣，常常露出他的招牌「鄭氏笑容」， 身上依舊充滿著「少年感」和文藝氣息。 2008 年進入新世界集團董事局，在管理著 龐大的家族商業帝國之余，有著深厚藝術功 底的鄭志剛創立了屬於自己的一番事業—— K11 藝術購物中心。 2009 年 12 月 17 日，位於香港尖沙咀 的 K11 開業，這是第一個由鄭志剛完全掌 舵的項目，總投資額 30 億港元，開業首日 就收獲了超過 80% 的入駐率，廣州 K11 於 2018 年 3 月開業後，便迅速成為中國南部 地區的時尚文化地標。嚴格來說，K11 隸 屬於新世界集團旗下，但它更像是鄭志剛的 個人作品，無論是管理還是理念，K11 都 完全由鄭志剛決定，彰顯了其鮮明的個人品 位和風格。K11 代表著「下一代」購物中 心的發展模式，將國際頂尖藝術及人文內涵 融入商業中，遙遙領先於國內隨處可見、千 篇一律的大型購物中心。 「新生態」是鄭志剛對企業發展前景的 戰略思考。「我搭建的 K11 不是一個傳統 意義上的商場，而是一個博物館，但同時又 是一個商業體。」作為新生代企業的領軍人 物，鄭志剛的思想更為時尚，貼近年輕人的 消費觀念和需求。而未來的新世界商業帝 國，也將在這種富有藝術特質的文化基因上 構建。 「如果把 K11 比作一艘船，那麽我不 僅是掌舵者，更是吸引更多人走進藝術新世 界的擺渡人。如果把 K11 比作 DNA，那麽 The Artisanal Movement 和藝術就是它 的雙螺旋。」鄭志剛堅信，只有呈現藝術般 的心靈震撼，才能成為人們的歸屬。重塑零 售業未來，將先鋒性、實驗性概念引入大中 華地區，包括建立藝術和生態購物中心，以 上是鄭志剛以「變革者」姿態出現，交給世 人的一份答卷。而這位在中國極具影響力的 商業家族第三代掌門，亦是全球範圍內大獲 成功的珠寶品牌周大福背後的商業奇才，他 需要跨越的邊界也不止於此。 鄭志剛經常會思考「第四消費時代」的 概念，他曾在個人公眾號上寫道：「距離我 們較近的第三消費時代，是通過商品來彰顯 自己個性的時代，但也是過度消費被推向極 致的時代。而第四消費時代，是回歸自然、 重視共享的消費時代。年輕的 Z 世代們有 著更強的第四消費傾向，比起知名度，他們 更在意品牌與自己的溝通方式，比起擁有， 他們更在意體驗。」 對於未來的零售形態和未來消費模式， 鄭志剛的思考極具前瞻性。「未來的商場必 定會成為一個多元、多變的生態圈，它將成 為公園、郊外、跳蚤市場、表演場地或其他 城市設施之後的生活方式新選擇，不同的是， 它能提供深度的服務體驗。」 此時，審時度勢的鄭志剛開始為「未 來」做鋪墊，他十分看好人工智能 (Artificial Intelligence，簡稱 AI) 對未來零售業的顛 覆能力，因此適時地邀請 AI 技術入場，打 造全球領先的智慧零售新業態。早前，他投 資了由前百度研究院院長林元慶創立的 AI 整體解決方案公司愛筆智能 (Aibee)，他認 為 AI one stop solution 的理念在完善豐 富的購物體驗上將有廣泛的應用場景。另 外完成的一筆對於美國人工智能科技公司 Oben 的戰略投資也出於對於智慧零售的考 量，他認為，將 Oben 的最新 AI 科技融入 到 K11 的藝術展覽中，可以革新藝術展的 呈現方式，讓藝術欣賞變得更為立體且生 動。「K11 的投資將推動 Oben 產品開發 和區塊鏈的部署，並將使其技術集成到零 售、房地產和酒店的應用中。」而就在今年， 研發 AI 深度學習算法的人工智能機器人公 司「思靈機器人」獲得了鄭志剛 C 資本 (C Ventures) 的 A 輪融資。 鄭志剛堅信，誰能最大限度地利用科技 手段和數據運營的加持，誰就能成為革新人 類生活方式的領跑者。
About K11 MUSEA
K11 MUSEA is the new cultural-retail destination on Victoria Dockside, Hong Kong. Inspired by 'A Muse by the Sea', K11 MUSEA is designed to enrich the new consumer's daily life through the power of creativity, culture and innovation. Drawing inspiration from nature and the surrounding cityscape, the design of K11 MUSEA has been crafted to evoke the feel of a contemporary manor house. After 10 years of planning and building, K11 MUSEA opened its doors in August 2019 to usher in a new era of cultural retail which speaks to the growing consumer demand for naturally immersive experiences of art, culture, nature and commerce. Now, let's further explore some design highlights that make this multi-dimension commercial complex so distinct from other traditional shopping centers. 香港「文化矽谷」K11 MUSEA 位於香港 Victoria Dockside，靈感來自「海邊的靈感繆斯」，K11 MUSEA 旨在透過創意、文化和創新的 力量令顧客的生活更多姿多彩——其建築設計的理念為一座當代莊園，讓人、自然與藝術在其中對話。籌備 10 年，於 2019 年 8 月開幕的 K11 MUSEA 銳意帶領文化零售新時代，帶來結合藝術、文化和商業的創意體驗。那麼，在這個多元化的商業綜合體中還有哪些不同於傳統 購物中心的設計亮點呢？一起來一探究竟吧。
Contrastive Appearance: FAÇADE & GREEN WALL 剛柔兼具的外觀
Designed by globally renowned architecture firm Kohn Pedersen Fox Associates (KPF), K11 MUSEA's façade draws inspiration from Hong Kong's iconic harbour with a design that is fluid, vibrant and naturally inviting. Crafted from rare Portuguese limestone, the façade is stepped to form an active hill of green terraces facing Kowloon and Victoria Harbour. Offering a lush and verdant contrast to the building's hard stone façade, the green wall by Thai landscape and design studio PLandscape uses a variety of plants to create a
flowing botanical feature that both softens the structure and harmonizes with the fluid lines of the harbour. 由國際知名建築事務所 KPF 設計的 K11 MUSEA，外觀靈感 來自旁邊的維多利亞港，設計具有流線感，充滿活力與綠意。精雕 細琢的外牆如同階梯，構成一座佈滿綠意陽台的山丘。 綠意盎然的建築外墻由泰國景觀設計工作室 PLandscape 打 造，乘載的蔥鬱植被包含多種植物，在外牆自成一抹綠意生態，軟 化建築的方正結構與石材的堅硬感，與流動的海港相鄰更顯和諧。
A 2,000-square-foot cultural venue located beside the front entrance, the Sunken Plaza provides an intimate street-level setting for performing arts, cinema and live music. The amphitheatre seating is enclosed by a 5.5-metre-tall conical glass-panelled façade animated by a programmable wraparound water feature to create a fully immersive experience. 緊鄰正門入口，佔地 2,000 平方呎的 Sunken Plaza 水簾舞台 是 K11 MUSEA 的戶外文化活動空間，可做表演藝術、劇場與現 場音樂演奏之用。中央含座位的圓形劇場被 5.5 米高的玻璃板圍繞 著，設有環繞式水幕，帶來更佳的體驗和氣氛。
The Entrance: Donut Playhouse 玩味無窮
Providing a striking and light-filled entranceway into K11 MUSEA's underground retail space, the nine-meter-high Donut Playhouse is an oval-shaped architectural structure featuring a transparent vision-glass façade and a dish-like ceiling fabricated by Dutch manufacturer Central Industry Group (cig). The mirrored convex ceiling allows visitors in the gardens outside to glimpse reflections of people shopping in the atrium below, while those in the atrium can see reflections of the gardens, bringing people and nature together in a seamless yet artful way. 光線明亮的 Donut Playhouse 是進入 K11 MUSEA 地下商場 的入口。這座 9 米高的橢圓形建築由高清透明玻璃建造，碟狀的 屋頂由荷蘭製造商 CIG 參照製船的技術把 3D 不鏽鋼片組嵌而成。 鏡面的凸狀屋頂讓位於公園的訪客能藉由鏡面反射瞥見地下商場空 間，而位於地下中庭的訪客僅需抬頭便能看見地面公園的倒映，人 與自然在此以一種巧妙的形式無縫接軌。
The Art Stage: K11 Artist KLUB 藏在購物中心里的藝術舞台
K11 Artist KLUB is a unique platform where artists and art lovers converge to interact and build dialogues that boost the development and appreciation of art. Riding on K11's core values – Art·People·Nature – K11 Artist KLUB strives to bring people together and raise cultural and environmental awareness through a diverse range of events including exhibitions, artist talks, discussion panels, design workshops and live music shows where members can enjoy and appreciate art together as a community. K11 Artist KLUB 是一個獨特的藝術平臺，彙聚藝術家和藝術 愛好者去分享和交流創意，以促進藝術發展和提升社會對藝術的 鑒賞能力。基於 K11 的三大核心價值 - 藝術·人文·自然 —— K11 Artist KLUB 致力於通過展覽、藝術家講座、小組討論、設計工作 坊及音樂會等不同的藝術活動，讓人們聚集一起欣賞和享受藝術， 以提升多元文化及環境意識。
The Connection of Space: Escalating Climbers 空間之連接
Escalating Climbers is an organic sculpture that marks the threshold of K11 MUSEA's grand atrium, Opera Theatre. Like a sprawling root system, the design enlivens the upward motion of the escalators. Each "root" has been meticulously hand-crafted from stainless steel to sprout, fork and weave as it grows an organic network over the escalator andforms an ongoing spatial dialogue with the Oculus for visitors to ponder. The intricate metalwork, as well as the rustic paintwork on the spandrels in Opera Theatre, have been meticulously created by William Lam of hk l&l, a seasoned contemporary abstract artist with three decades of experience. 進 入 K11 MUSEA 中 庭 的 Opera Theatre，Escalating Climbers 成為視覺焦點。模仿樹根的生長形態，它隨著扶手電梯 往上方延伸，扭曲的枝幹不斷交織散開，與天花板的 Oculus 拱頂 形成一場關於空間的獨特對話，瞬間令人沉浸在以大自然為設計 靈感的氛圍。Escalating Climbers 的複雜金工以及整個 Opera Theatre 金屬面板上的特色漆藝都由擁有超過三十年經驗的現代抽 象藝術家林陸旺（香港經緯）指導製作。
The Heart of K11 MUSEA: Gold Ball K11 MUSEA 之心臟
At the very heart of K11 MUSEA lies the Gold Ball, a huge spherical chamber that offers a glamorous and visually striking centerpiece while also providing a versatile creative space for exhibitions, pop-ups and performances. The design features a triangular latticework set with v-cut glass panels and led lights. The LEDs can be programmed to create a variety of effects and the lighting will appear differently depending on the viewing angle. 座落於 K11 MUSEA 中心位置，以金色三角圖案構成的球形空 間 Gold Ball 奪目耀眼。三角形枝架上的 LED 燈可營造各種光線 氣氛，透過特別切割的玻璃折射，訪客在每個角度觀賞都可看到不 一樣的閃爍光芒。除了在視覺上引人入勝，Gold Ball 同時也是多 用途的創意空間，無論是精彩絕倫的展覽、令人趨之若鶩的 PopUp 快閃店，亦或是國際級藝術表演，都可能在這裏發生。
Compared to the ordinary shopping centers out there, the dazzling design corners make K11 MUSEA an art piece itself, and there are more surprises. Besides the renowned fashion brands, K11 MUSEA also has a movie theatre, all sorts of restaurants and cafes, facilities for family activities such as Bohemian Garden and Nature Discovery Park mentioned before as well as regular updated art events and exhibitions, which is perfect for everyone to entertain themselves and seek for inspiration. 與傳統的購物中心相比，琳瑯滿目的設計角落令人目不暇接， 讓 K11 MUSEA 成為藝術本身，而 K11 MUSEA 帶來的驚喜不止 於此。除了各大潮流名牌的入駐，K11 MUSEA 亦有影院、各類 美食和前文提過的 Bohemian Garden、Nature Discovery Park 等適宜親子活動的空間，更有定期的藝術活動及展覽。相信每個人 都能在這個多元化的空間中找到樂趣與靈感。
