Real estate brochure

REAL ESTATE AUSTRALIA Helping homeowner’s across the ACT to sell and manage property since 2001.

“There’s an art to being successful in the Real Estate industry.

It requires more than talent and professional commitment. The magic ingredient is passion; we live and breathe what we do and generate individual energy and enthusiasm, lifting our agency above the rest.

We provide a higher standard of service, shaping Real Estate Australia as the better choice for Real Estate.”

Peter Tolhurst Principal, Real Estate Australia

When we opened our doors back in 2001, our focus was on new ideas and technology.

We’ve been innovating ever since.

For many it may seem like yesterday, but cast your mind back to the beginning of the millennium.

The year was 2001; our tellies were just starting to go digital, Gretel Killeen was dominating our TV screens and those of us who were actually using the internet were still confined to dial-up.

Our founder and agency principal, Peter Tolhurst, had just left one of Canberra’s top Real Estate agencies at the time, Reg Daly Group. After winning numerous awards as one of the top agents for the company he was eventually offered shares in what would come to be the Independent Group, which he politely declined.

Peter had his heart and mind set on an even bigger goal.

Building his own agency here in the ACT offering exceptional client service, top Real Estate results and new ideas for the industry backed by the innovation that the internet was starting to bring. In fact, we were one of the first Real Estate agencies in Canberra to even have a website – which is how we ended up with such a powerful online address.

The internet would not soon forget: realestateaustralia.com.au was officially born. Offering “E-Appraisals” and listing properties for sale online was something only few had heard of.

Imagine that, a world without online Real Estate listings? That was reality for most back in 2001.

Since then, we’ve continuously built on our reputation as one of Canberra’s most innovative agencies; including our instant Online Property Estimate based on “Big Data” and giving both Tenant’s and Owner’s alike access to their own Online Portal.

It’s with innovation like this that proudly profess our title as one of Canberra’s best Real Estate agencies, offering our clients better service, better care and better results for their property.

Our Company Values Day in, day out, these are the values our team live by.

1. We are honest, transparent and compliant.

Reputation is built on credibility, which is earnt with trust. If we make a mistake, we fix it and if we don’t know an answer, we find out.

2. We are respectful and compassionate.

Despite differences we are all human and deserving of respect. When someone needs assistance, we help as best we can regardless of reason or reward.

3. We are consultive.

More than salespeople, we are people-focused problem solvers. We do not “sell”, we discover needs and provide solutions.

4. We are knowledgeable and innovative.ive.

There’s no such thing as perfection, but with constant improvement we can be the best. As we learn more, we envision better techniques and strategies.

5. We are passionate, enthusiastic and dedicated.

When you love what you do, you don’t work a day in your life. We love people, property and their stories and share this passion wherever we can.

6. We are genuine.

In a world of yes-men and fake news, finding those who walk the talk can be difficult. That’s why when we say we’ll do something, it gets done.

Testimonials Don’t just take our word for it, here’s what our clients have said.

“I have never given a review before but I have to say they are THE BEST agent I have ever had. They are very professional and always keep you informed. I really appreciate all the help and effort they have given to me. You can always have a nice time chatting with them.”

- Simon Li

“This was our first time selling a property (we invest a lot but have always rented our properties out) and it was nice to have someone who could answer all of our questions.

We had pretty clear expectations and were happy with the final price we got. Very happy with our experience.”

- Amy D’Ambrosio “Peter and Jane have been looking after our properties for the past two years and we are very happy with their service.

Peter was very efficient at putting the rental ads up online and organising open inspections. As a result we rented our places out very quickly. we highly recommend Real Estate Australia to anyone who needs to rent or sell properties in Canberra.”

- Michelle Huang “We are very satisfied clients of Peter’s real estate agency (for property purchases, sales, and property management of all our rental properties) over the past 15+ years since 2002.

Both Peter (and Jane who deals with property management) are very hard-working people who can be trusted to be concerned with details, and they are reachable at all times.”

- Hea Liaw

Marketing Strategy Each property is unique, deserving of a personalized strategy. These are a few of the methods our campaign may incorporate.

Real Estate Australia’s Website

The RealEstateAustralia.com.au website has fantastic rankings on Google, Bing and other search engines and also draws users from our various Social Media platforms. Visited by anywhere from 1,100 to 3,000 unique users each month, that’s a lot of potential eyes on your property. It’s also the foundation for our other online campaigns. We put “Cookies” on your listing page, which allows us to display targeted follow-up ads to the people most interested in your property on Facebook and other websites.

Allhomes/Real Estate Portals

As the most used Real Estate portal in the Canberra/Queanbeyan area, advertising on Allhomes is a necessity. It’s where many potential purchasers will begin their search. With high quality, professional photography and a property write up designed to build interest we’ll make sure your listing stands out from the crowd.

Google Ads

We’ve all seen the ads that appear on top of Google’s search results, but there’s also a huge selection of ad placements called the Google Display Network. Hightraffic websites such as “canberratimes.com.au” and “news.com.au” auction off their ad space through this network, happening within nanoseconds of a user visiting the page.