e
n i s e i g r u h t t s u F ~FROM~
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y
Het menu van vandaag bestaat uit Amuse Scope Scenariovraag Voorgerecht Past: Tijdlijn Present: Trendkaart Tussengerecht Assenstelsel met onzekerheden Hoofdgerecht Mentaliteitsgroep Future: Scenario’s Nagerecht Concepten De rekening
Amuse - Scope
Amuse - Scenariovraag
Hoe ziet de party catering er in 2025 in Nederland uit?
Voorgerecht - Tijdlijn 1950
1969
1960
1945
1972
1943
1983
1975 1945
1955
1965
1975
2000
2001
1992
1984 1985
2014
2012
1999 1995
2008 2005
PAST
PAST 1935
1986
2015
Voorgerecht - Trendkaart
URBANISATION
GLOBALISATION
LOCALISATION
PROSPERITY
SOCIOLOGY ECONOMY
PROVERTY
SHARING
OWNERSHIP
SOCIALISATION
INDIVDUALISATION
HUMANISATION
DEMOGRAPHY TECHNOLOGY
TRANSFORMING RITUALISM
TECHNOLOGISTATION
MOBILITY
ECOLOGY
GAMIFICATION
SUSTAINABILITY
RESOURCE DEPLETION
SOCIOLOGY ECONOMY POLITICS
CLIMAT CHANGE
To make the city your own
Solidarity
Loyalty
Prevention
Support
Access
Independency
Awareness
Personal meanings
- Equality
- Inequality
Big Data
Green energy
Rise of Gamification Culture
Co-operation
Welfare
Productivity
Participation society
Smart and Flexible Virtual Life
Variety
Environmental savings
Self-development
Certainty
Reduction
Uniqueness
Help/sharing
Self organisation
- Power
- Saturation
Innovation with added values
Other ways of transportation
Rise of the App Culture
Health
Liveability
Performance oriented
Improved health
Self-organizing selfreliance
Multicultural society
Economic support
Overconsumption
Recycling
Environmental savings
Greediness
Collaboration
Authenticity
- Change
- Powerlessness
Privacy vs. Public
Safety
Willpower
Responsibility
Certainty
Abundance
Greening
Countryside to the city
Cuts to elderly care costs just money
More students are in international schools
Driver-less car
The Netherlands is the second largest export country in Europe
MICRO TRENDS
Innovations in health care: Airbnb & thuisafgehaald.nl Technological developments
Own choices that are made
The Green City
The last decades we see many new infectious diseases and many old diseases that we thought they were almost gone, coming into Netherlands from abroad
Local food is (more) popular
Consumers prefer local shops and town centers
Lifestyle diseases are increasing
Half of the Dutch population would be willing to Increased willingness to spend participate in local renewable holiday pay energy initiatives
The number of shoplifting increases
Discounters are gaining market share
Search engines may be required to remove search Collaborative workspaces results if it is violating the privacy of European people
Open Source
Since the cookie law came into effect in June 2012
Decentralisation of Documentary about how Challenging loneliness by Occupy Movement in the Childcare, which demands people live in society in the elderly people Netherlands more collaboration Netherlands The demands to informal care for relatives will increase with eight per cent
Increase of freelancers
Jerry Agema wants to change the actions of the governement
Bossy - a device who controls you and your pc
Lets play App
Solar Roadway
Space travel
Google driverless car
Electric airplane
Pain squad
Nike +
RealiTree
Citizens value businesses, Both the government and its which are open about their citizens long for a form of regulations, way of working control over each other and documents
FRAGMENTATION
PARTICIPATION SOCIETY
Freedom of choice
Caring
Thriving of locals
A Dutch judge has decided that a tv-show called Project P: Stop het Pesten!
During the elections for town Knowledge institute Movisie council, never before were wants the government to install there so many parties to an investigation about informal care gone wrong choose from
EVE Ionizer
An app about the most Producing energy through sustainable materials used the use of wind is also by Nike gaining in popularity
Panopticon is a documentary about privacy and the way citizens are being controlled.
The government has Because of fragmentation, ordered several retirement a lot gets lost in translation homes to be taken down
Ecodorp Brabant
More research is carried Producing energy by using out in different industries ones own body
The politic party D66 wants to create a separate euro commissioner
Apple
The Nadler Hotel, Liverpool
One can charge their phone through cycling
Social Media, and especially Own choices Facebook, are that seen are as a great source of information made. for secret services
MICRO TRENDS
Informal care: growing demand for care but less supply
You create the city
The amount of households The demand for luxury Facebook gives users more that need to use the Collaborative consumption products continues to grow options for apps and sites emergency food banks
TRANSPARENCY
MESO TRENDS
MESO TRENDS
Reduced prosperity
CONTROL SOCIETY
MACRO TRENDS
MACRO TRENDS
AGEING
ECONOMY
Present
Present
DEMOGRAPHY
Tussengerecht - Assenstelsel
X-axis
Creative Minds
Sharing Quality
Creativity Innovation Independence
Sharing Pursuing personal standards
Wealthy Healthy
Security Seekers
Quality Freedom of choice Health
Solidarity Thoughtfulness Certainty
Caring
People over 65 prevail
Y-axis
Institutions have the most influence
Consumers have the most influence
Quarterlifers prevail
Tussengerecht - Mentaliteitsgroep
Hoofdgerecht-ScenarioSecurityseekers
Future
Hoofdgerecht-ScenarioSecurityseekers
Future
Hoofdgerecht-Scenariocreativeminds
Future
Hoofdgerecht-Scenariocreativeminds
Future
Nagerecht - Concept security seekers
Future
Nagerecht - Concept Creative minds
Future
Advies
De rekening