COMMUNITY ACTIVATION CHRISTINE MONDOR, AIA, LEED AP EBOM Principal, evolve environment :: architecture
ANNA ROSENBLUM, MS Sustainable Design, LEED AP EBOM Project Manager, evolve environment :: architecture ZAHEEN HUSSAIN Millvale Sustainability Coordinator, Millvale Community Library
evolveEA.com
engagement for ecodistrict design
ARCHITECT SUSTAINABLE DESIGN CONSULTANT COMMUNITY ADVOCATE MUNICIPAL LEADER POLICYMAKER REAL ESTATE DEVELOPER COMMUNITY DEVELOPER PROJECT FINANCER ENTRPRENEUR URBAN PLANNER COMMUNITY ORGANIZER ENGINEER BUILDING OWNER UTILITY REPRESENTATIVE NON-PROFIT evolveEA.com
THE IMPERATIVES PUTTING PEOPLE AND PLANET AT THE CENTER OF CHANGE
evolveEA.com
EQUITY.
Cities that embrace equity identify and acknowledge the communities most vulnerable to change. District teams must ensure their community has the opportunity to meaningfully participate, lead, and thrive.
evolveEA.com
PROCESS EQUITY DISTRIBUTIONAL EQUITY CROSS-GENERATIONAL EQUITY
evolveEA.com
What this means is that:
The right people are at the table, those that are representative of the broader community and its interests.
Vulnerable populations or those that may be disproportionately affected by development, are represented and are an active partner. Outreach and engagement is designed to eliminate barriers to participating in the process. Representative voices are being heard and incorporated in a way that contributes to the outcome. evolveEA.com
http://www.grosvenor.com/research/research/2014/resilient%20cities%20research%20report/
evolveEA.com
RESILIENCY GROSVENOR REPORT the ability of a city to avoid or bounce back from an adverse event comes from the interplay of vulnerability and adaptive capacity climate environment resources infrastructure community
PLACE
evolveEA.com
governance institutions technical capacity planning systems funding structures
GOVERNANCE
within SOCIAL-ECOLOGICAL SYSTEM (SES) //
RESILIENCY ADAPTABILITY
evolveEA.com
the capacity to learn and adjust responses to changing external drivers and internal processes, and continue developing within the current system (Folke et al)
within SOCIAL-ECOLOGICAL SYSTEM (SES) //
RESILIENCY
the capacity to learn and adjust responses to changing external drivers and internal processes, and continue developing within the current system (Folke et al)
ADAPTABILITY
ADAPABILITY evolveEA.com
within SOCIAL-ECOLOGICAL SYSTEM (SES) //
RESILIENCY
TRANSFORMABILITY
evolveEA.com
the capacity to create a fundamentally new system when ecological, economic, or social structures make the existing system untenable (Folke et al)
within SOCIAL-ECOLOGICAL SYSTEM (SES) //
RESILIENCY
the capacity to create a fundamentally new system when ecological, economic, or social structures make the existing system untenable (Folke et al)
TRANSFORMABILITY
TRANSFORMABILITY evolveEA.com
CREATING A
LIVING CITY evolveEA.com
LIVING CITIES DESIGN FOR
ENVIRONMENTAL SYSTEMS SOCIAL INFRASTRUCTURE evolveEA.com
TECHNOLOGICAL INNOVATION THE FOCUS COMMUNITY FORMATION evolveEA.com
FIRST CHANGE THE WAY WE THINK ABOUT DESIGN evolveEA.com
evolveEA.com
evolveEA.com
COMMUNITY PROGRAM SITE PROGRAM INFRASTRUCTURE
evolveEA.com
STABILIZE
CONSOLIDATE RESOURCES
GROW
ECONOMIC SECURITY
DIVERSIFY
INCREASE RESILIENCY
SUSTAIN
MAINTAIN VIBRANCY
COMMUNITY PROGRAM SITE PROGRAM INFRASTRUCTURE
evolveEA.com
Ecodistrict planning quantifies system performance, assigns value to ecological processes and promotes social equity in scalar economies.
evolveEA.com
HOW CAN ENERGY INDEPENDENCE MAKE A COMMUNITY MORE RESILIENT evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
POWERING COMMUNITY :: engagement for high performance neighborhoods 10/48
evolveEA.com
A core team, with a vision, and a plan of action, can make change! Change the paradigm from transactions to transformations! evolveEA.com
Welcome to
MILLVALE
evolveEA.com
Millvale is a classic Western Pennsylvania milltown. Natural resources and industry have always been important to Millvale’s physical environment and cultural identity.
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
Mural painted by Maxo Vanka at St. Nicholas Croatian Catholic Church, Millvale 1937. Photo Renee Rosensteel, vankomurals.org.
evolveEA.com
evolveEA.com
Mural painted by Maxo Vanka at St. Nicholas Croatian Catholic Church, Millvale 1937. Photo Renee Rosensteel, vankomurals.org.
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
Bauerlein German Brewery
evolveEA.com
evolveEA.com
Millvale Town Square Site: Former Dinette Place
evolveEA.com
evolveEA.com
Millvale’s neighbors have money to spend.
Understand the market.
Millvalers spend more on their cars than on food.
Millvalers spend their money outside of their community.
evolveEA.com
evolveEA.com
Shot and a beer anyone???
evolveEA.com
evolveEA.com
evolveEA.com
Allegheny County’s cancer
risk from air toxic releases from pollution point sources is in the top 1% in the country.
Source: 2005 National-Scale Air Toxics Assessment, U.S. EPA/The Toll from Coal, Clean Air Task Force
Breathing ozone can trigger
chest pain, coughing, throat irritation, and worsen emphysema and asthma. Source: Ozone Basic Information. U.S. EPA/ Particulate Matter. Basic Information. U.S. EPA
evolveEA.com
Death rate due to cancer
(per 100,000 people – non-attributable to air only)
~50% lung cancer Allegheny County
184.2
City of Pittsburgh
195.5
Millvale Borough
423.5
Source: Allegheny Health Department
evolveEA.com
It’s time to
evolveEA.com
!
YOUR CHALLENGE You are working on a project in Millvale. Establish a community engagement strategy to accomplish the stated goal. evolveEA.com
Construct a community engagement strategy to engage, inform, and activate Millvale stakeholders. Choose the 4 engagement strategy cards that you believe would be most successful in your given scenario (or create a card of your own!).
evolveEA.com
text
AnnaRosenblu471 to
22333 evolveEA.com
You must send each strategy in a separate text message. If the strategy is multiple words, put a dash in between each word. Example:
Come-To-The-Table evolveEA.com
SCENARIO ONE
Member of Millvale’s founding EcoDistrict team. Engagement strategy will learn about community values to inform EcoDistrict goals. Which community engagement strategies did you choose? Please send each strategy as a separate text message.
evolveEA.com
SCENARIO TWO
Member of Millvale’s core EcoDistrict team. Engagement strategy will encourage residents and entrepreneurs to take action to forward food-related goals.
Which community engagement strategies did you choose? Please send each strategy as a separate text message. evolveEA.com
SCENARIO THREE
Community leader who is managing an air quality investigation. Engagement strategy will raise community capacity to complete the project. Which community engagement strategies did you choose? Please send each strategy as a separate text message.
evolveEA.com
2012 ECODISTRICT 2013 BASELINE
VISION & GOALS
& PROJECT PLANNING
BUILDING COMMUNITY CAPACITY evolveEA.com
REACHING OUT | INVITING IN
stakeholders
ENGAGE INFORM ACTIVATE outcomes
evolveEA.com
REACHING OUT | INVITING IN
stakeholders
ENGAGE INFORM ACTIVATE outcomes
evolveEA.com
REACHING OUT | INVITING IN
stakeholders
ENGAGE INFORM ACTIVATE outcomes
evolveEA.com
REACHING OUT | INVITING IN
stakeholders
ENGAGE INFORM ACTIVATE outcomes
evolveEA.com
REACHING OUT | INVITING IN
stakeholders
ENGAGE INFORM ACTIVATE outcomes
evolveEA.com
evolveEA.com
GOAL Get feedback the represents ALL Millvalians & gather insights into how they understand their community evolveEA.com
These are places that we can
IMPROVE
evolveEA.com
GOAL Understand place-based assets & liabilities. evolveEA.com
evolveEA.com
GOAL Investigate interest & inspire activation.
evolveEA.com
evolveEA.com
GOAL
Recruit entrepreneurs & imagine alternative futures. evolveEA.com
IN SITU COMMUNITY ENGAGEMENT FOOD ALLEY models for the Millvale Town Center MAP MILLVALE tell more about Millvale I WISH THIS WAS… what should this building become? evolveEA.com
DEEP DIVE QUICK ENGAGEMENT :: IMPACT DAY WITH DELOITTE Business plan development for new or emerging companies Impact Farm @ the Millvale Town Center, The Millvale Town Center, Open Floor Maker Space, Deco Resources, Solar Co-Op, Fermented Foods, Artisanal Sriracha, Food Desert Communities evolveEA.com
DEEP DIVE LONG TERM ENGAGEMENT :: NEW SUN RISING Business support for new or emerging companies Tupelo Honey Teas, Farm Truck Foods, Steel City Soils, Gardens of Millvale, Millvale Food Hub, Three Rivers Grown, Plate Trade, Three Rivers Growers Cooperative, Plenty Wild, Sprezzatura
evolveEA.com
Together with our community partners, the team created a COMMUNITY PROJECT TOOLKIT... VISION
CONTEXT
COMMUNITY VALUES
PROJECTS
...to determine shared goals and inspire people to action.
evolveEA.com
PIVOT1.0
evolveEA.com
PIVOT2.0
evolveEA.com
In 2012, with the development of the Millvale EcoDistrict Pivot 1.0 Plan, the community had selected three key issue areas to tackle—Food, Water, and Energy.
evolveEA.com
Millvale completed a cycle of EcoDistrict action and is now a maturing EcoDistrict. Pivot 2.0 provided tools to increase Millvale’s depth of commitment and breadth of adoption. completed projects
completed projects
completed projects
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
TOWN CENTER
evolveEA.com
RIVER DISTRICT
Similar to the Stone Soup folktale, the Stone Soup CafĂŠ & Food Hub is a community project where people can contribute talent and knowledge. The first floor is home to a cafĂŠ and market where someone can find healthy food choices. The second floor is home to food enterprise incubator and community offices.
evolveEA.com
DISTRIBUTION Millvale is a community with low access to fresh food distribution points like grocery stores and supermarkets. Based on Just Harvest’s report, there is only one business that offers products from all three food groups (energy giving, body building, protective) 2. Moreover, the Farm Stand project is the only access to fresh food from local farmers within Millvale. The only distribution business available in the community are:
2 food distribution facilities • Sunoco • Family Dollar
1 Farmers Market The Farm Stand Project by Pittsburgh’s Community Food Bank, began to provide communities like Millvale with fresh food from local farmers. It has been the most significant source of fresh food within Millvale. However, the program is in jeopardy due to recent funding cuts, and food security issues become paramount for Millvale.
The Farm Stand project at Millvale
evolveEA.com
FOOD DISTRIBUTION Food distribution points for residents and visitors plays a key role in Millvale’s food system. Since existing access to fresh food within the community is limited, the development of a central distribution point becomes critical.
PROCESSING Millvale has an inventory of commercial kitchens, processing businesses and restaurants. There are:
9 commercial kitchens • churches • Meals on wheels • VFW
24 food facilities • restaurants • coffee places • bars
4 food processing businesses • bakeries • breweries
A cob oven is located in the community garden
evolveEA.com
FOOD PROCESSING As for processing & supply, an existing network of commercial kitchens, processing businesses and restaurants has been identified within the community. In 2013, there were 24 food service businesses and 30 commercial kitchens in Millvale.
PRODUCTION Currently in Millvale there are:
2 lots of community gardens 1 community orchard 3 apiary sites 4 breweries The production potential of the community was assessed to identify viable areas for urban agriculture. The inventory shows that currently within Millvale there are:
9.1 acres of hillside area 4.5 acres of vacant lots distributed across 66 vacant lots Not all areas are easily accessible. Strong candidates based on likely condition of soil, access, parcel control and proximity to other services are outlined as shown below.
Events at the Millvale Gardens
During the summer of 2010 the Millvale Gardens came to life
evolveEA.com
FOOD PRODUCTION The production potential of the community was assessed to identify viable areas for urban agriculture. Millvale has 66 vacant lots, which equates to 4.5 acres viable for food production.
DISTRIBUTION PRODUCTION PROCESSING Millvale has isinaMillvale community with low access kitchens, to fresh food Millvale an inventory ofare: commercial Currently there distribution points like grocery stores and supermarkets. processing businesses and restaurants. There are: 2 lots of community gardens Based on Just Harvest’s report, there is only one commercial kitchens 19 community orchard • churches business that sites offers products from all three food groups 3 apiary • Meals on wheels 2 (energy 4 breweries •giving, VFW body building, protective) . Moreover, the24 Farm Stand project isofthe access to fresh food The production potential theonly community was assessed food facilities from local farmers within Millvale. The only distribution to identify viable areas for urban agriculture. The • restaurants business available the community inventory shows thatincurrently within are: Millvale there are: • coffee places 2 food distribution 9.1 acres of hillsidefacilities area • bars • Sunoco 4.5 acres of vacant lots distributed across 4 food processing • Family Dollar businesses 66 vacant lots • bakeries 1 Farmers Market Not all areas are easily accessible. Strong candidates • breweries The Farm Stand Project by Pittsburgh’s Community based on likely condition of soil, access, parcel control Food Bank, began to provide communities like Millvale and proximity to other services are outlined as shown with fresh food from local farmers. It has been the most below. significant source of fresh food within Millvale. However, the program is in jeopardy due to recent funding cuts, and food security issues become paramount for Millvale.
Events at the Millvale Gardens
A cob oven is located in the community garden During the summer of 2010 the Millvale Gardens came to life
The Farm Stand project at Millvale
evolveEA.com
All the performance categories are integrated into redefining Millvale’s public spaces, including the first complete streets improvements.
evolveEA.com
TOW N CENTER
evolveEA.com
TOW N CENTER
The Town Center is the heart of Millvale. It is where business and people come together. Proposed strategies for the Town Center include green infrastructure that serves the stormwater management issues, but also creates liveable places for residents.
evolveEA.com
The community imagined solutions for mobility chokepoints that reflect their unconventional culture, such as a Kayak Commuter Hub and Kayak Crossing Intersection.
Photo google.com/maps
evolveEA.com
The community imagined solutions for mobility chokepoints that reflect their unconventional culture, such as a Kayak Commuter Hub and Kayak Crossing Intersection.
Photo google.com/maps
evolveEA.com
M More than a library – an agent for social change
evolveEA.com
evolveEA.com
evolveEA.com
Tree Planting and Care Training
evolveEA.com
Parking lot rain garden
evolveEA.com
evolveEA.com
evolveEA.com
evolveEA.com
Green Jobs Training
evolveEA.com
evolveEA.com
State of PA PennVest Grant $700K = 850 trees + 2 bioswales
Public | Private Partnerships $350K = planning + development services
Allegheny County
$50K = community gardens + orchard + training
Local Foundations
$450K = project implementation
Volunteers
70,000 hours = service + community building
Speculative Grants $2.1M = planning + projects evolveEA.com
Thank you for attending!
COMMENTS? QUESTIONS? Interesting in a community engagement card deck? Visit this link to order your copy! http://www.evolveea.com/CommunityEngagement @ImagineMillvale www.millvalelibrary.org evolveEA.com
@evolveEA www.evolveEA.com