Jane Harrison: Branding Development Portfolio

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Jane HARRISON Jewellery BUSINESS PERSONAL LOGO


INITIAL CONCEPTS


PROJECT BRIEF.

• TO CREATE A SUITABLE LOGO FOR JEWellery designer, JANE HARRISON • LOGO NEEDS TO REFLECT JANE’S WORK, CAPTURE CHARACTERISTICS OF HER WORK: PERSONAL, NATURAL ETC • NEEDS TO BE RECOGNISABLE YET SIMPLE • CLIENT REQUESTED THAT IT SOMEHOW INCORPORATES A FLOWER BUD INTO DESIGN


BUD ICON INITIAL ICON. • BUD ICONS INSPIRED BY CLIENTS JEWELLERY AND SKETCHES • INITIAL CONCEPTS VARY FROM CIRCULAR FORMS PREFERRED BY CLIENT ALONG WITH OTHER BUD-INSPIRED FORMS

BUD CONCEPT 1.1

BUD CONCEPT 2.1

BUD CONCEPT 3.1

BUD CONCEPT 4.1

BUD CONCEPT 5.1

BUD CONCEPT 6.1

BUD CONCEPT 7.1

BUD CONCEPT 8.1

BUD CONCEPT 9.1


LOGO FORM INITIAL LOGO. • LIKELY TO INCORPORATE THE BUD-ICON FROM PREVIOUSLY • TO INCORPORATE CLIENTS NAME OR INITIALS (J & H)

Jane Harrison LOGO CONCEPT 1.1

Jane Harrison LOGO CONCEPT 4.1

• TO MAINTAIN THEME OF SIMPLICITY • CONCEPTS INSPIRED BY CLIENT CONCEPTS AND INITIALS

Jane Harrison LOGO CONCEPT 2.1

Jane Harrison LOGO CONCEPT 5.1

JH JANE HARRISON JEWELLERY

LOGO CONCEPT 7.1

LOGO CONCEPT 8.1

jane harrison LOGO CONCEPT 3.1

JH LOGO CONCEPT 6.1

h

LOGO CONCEPT 9.1


DEVELOPED CONCEPTS


CONCEPT FEEDBACK.

• BOTH CLIENT AND MYSELF AGREED THAT SOME OF THE CONCEPTS LOOK TOO DIGITAL AND DID NOT REFLECT THE COMPANY, THEREFORE SKETCHIER VERSIONS WILL BE DEVELOPED ALONG WITH REFINEMENTS TO CURRENT LOGOS • LOGO 1.1, 2.1, 7.1 & 8.1 TO BE DEVELOPED FURTHER • LOGO 1.1 - MAKE BUDS NEXT TO EACH OTHER RATHER THAN LAYERED • LOGO 2.1 - CLIENTS FAVOURITE, MAKE BUDS SAME PATTERN WITH MIDDLE ONE SLIGHTLY LARGER • LOGO 7.1 - PERSONAL FAVOURITE, TO INCORPORATE BUD PATTERN TO END OF SIGNATURE • LOGO 8.1 - TO INCORPORATE A SINGLE BUD


CONCEPT 1 • 1.2: changes requested by jane • 1.3: attempting to incorporate personality through signature

Jane Harrison

Jane Harrison

CONCEPT 1.1 (INITIAL)

CONCEPT 1.2

CONCEPT 1.3

CONCEPT 1.4

• 1.4: ‘rougher’ logo, probably too rough - needs work



CONCEPT 2 • 2.2: changes requested by jane • 2.3: THICKNESS INCREASED, LOGO STANDS OUT MORE • 2.4: THICKER LOGO, INCORPORATING THE SIGNATURE

Jane Harrison CONCEPT 2.1 (INITIAL)

Jane Harrison CONCEPT 2.2

Jane Harrison CONCEPT 2.3

CONCEPT 2.4



CONCEPT 7 • 7.2: changes requested by jane • 7.3: NAME REMOVED FROM BOTTOM TEXT, ‘J’ TAIL SHORTENED • 7.4: INITIALS FROM SIGNATURE USED, BUD ICON PLANTED IN BOTTOM RIGHT

JANE HARRISON JEWELLERY

CONCEPT 7.1 (INITIAL)

JANE HARRISON JEWELLERY

CONCEPT 7.2

JEWELLERY CONCEPT 7.3

CONCEPT 7.4



CONCEPT 8

JH

• 8.2: changes requested by jane • 8.3: SIGNATURE INITIALS FROM 7.4 BROUGHT IN SMOOTHED SLIGHTLY

JH

CONCEPT 8.1 (INITIAL)

CONCEPT 8.2

CONCEPT 8.3

CONCEPT 8.4

• 8.4: ROUGHER LOGO DOESN’T WORK



FINAL CONCEPT

• 8.2 was mutually by both client and designer to be the logo most suitable with the brief • changes were made to simplify the logo (smaller bud, two separate letters rather than a shape, two circles brought closer) • two variations of logo; one with text (for use on website, leaflets etc) and one without (for use on tags, boxes etc)

JH JANE HARRISON JEWELLERY



“Great to work with, made the process very easy and I felt comfortable discussing my ideas... Perfect!� - Jane Harrison, Jewellery Designer

ewanmcdermottdesign.com ewanm@hotmail.co.uk 07741281606


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