William LAWSON film & PHOTOGRAPHY PERSONAL LOGO
INITIAL CONCEPTS
PROJECT BRIEF.
• TO CREATE A SUITABLE LOGO FOR FREELANCE FILMMAKER, WILLIAM LAWSON • LOGO NEEDS TO REFLECT WILLIAM AS A FILMMAKER, CAPTURE HIS INDIVIDUAL CHARACTERISTICS • NEEDS TO BE RECOGNISABLE YET SIMPLE • WILLIAM’S PERSONAL PREFERENCE: ‘SOMETHING MINIMAL, YET STRIKING’
CONCEPT 1 • INCORPORATING INITIALS (W & L) • 3rd section of W creates impression of the L • MINIMALIST - CAN BE USED EITHER BY ITSELF OR IN CONJUNCTION WITH TEXT
CONCEPT 1.1
WILLIAM LAWSON CONCEPT 1.2
CONCEPT 1.3
CONCEPT 2
EST. 2014
WILLIAM LAWSON FILM & PHOTOGRAPHY
• ATTEMPT AT “INDIE” BRAND STYLE • FOCUS ON BOLD OUTLINE OF LOGO, LOT OF POTENTIAL FOR TWEAKING AND ALTERING
CONCEPT 2.1
EST. 2014
WILLIAM LAWSON FILM & PHOTOGRAPHY
CONCEPT 2.2
CONCEPT 3 • ADJUSTMENT OF CURRENT LOGO • Rougher, scrappier approach connotations of CREATIVITY, NOT AS STRUCTURED AS CURRENT LOGO
CONCEPT 3.1
william lawson film and photography
CONCEPT 3.2
CONCEPT 3.3
DEVELOPED CONCEPTS
CONCEPT FEEDBACK.
• concept 1: clear favourite, captured a style similar to other film poster designs (vertigo, hitchcock etc). to be refined and tested with different typography TO BE DEVELOPED • concept 2: FELT THE STYLE DIDN’T REPRESENT HIM, TOO ALTERNATIVE , NOT KEEN ON THE ‘EST. 2014’ TEXT • CONCEPT 3: NOT KEEN ON THE FONT AND ROUGHNESS OF THE OVERALL AESTHETIC. ALSO TOO DETAILED TO BE USED AS AN EFFICIENT LOGO
CONCEPT FONTS WILLIAM LAWSON FILM & PHOTOGRAPHY (PROXIMA NOVA)
CONCEPT 1A
CONCEPT 1B
ORIGINAL CONCEPT (1.1)
WILLIAM LAWSON FILM & PHOTOGRAPHY (SKOLAR) WILLIAM LAWSON FILM & PHOTOGRAPHY (CENTURY GOTHIC)
WILLIAM LAWSON FILM & PHOTOGRAPHY (COMFORTAA)
CONCEPT 1C
CONCEPT 1D WILLIAM LAWSON FILM &
modified CONCEPT (1.1)
concept was modified slightly to incorporate better spacing, alignment and straightness of shapes.
PHOTOGRAPHY (NIVEAU GROTESK) WILLIAM LAWSON FILM & PHOTOGRAPHY (ACUMIN PRO)
CONCEPT 1E
CONCEPT 1F
WILLIAM LAWSON
WILLIAM LfilmA&W SON photography
TEXT CONCEPT A
TEXT CONCEPT B
Feedback WILLIAM LAWSON FILM & PHOTOGRAPHY W I L L I A M LAWSON film & photography
TEXT CONCEPT C
TEXT CONCEPT D
IAM WILL SON
TEXT CONCEPT E
LAW
WILLIAM
TEXT CONCEPT F
CLIENT PREFERS THE INITIAL CONCEPT TO ANY OF THE ALTERED VERSIONS, SIMPLEST AND CLEAREST CONCEPT CLIENT PARTICULARLY LIKED TEXT CONCEPTS C & D AND WANTING BOTH FOR FUTURE USE ALONG WITH THE LOGOO WITHOUT TEXT
FINAL CONCEPT
W I L L I A M LAWSON film & photography
WILLIAM LAWSON FILM & PHOTOGRAPHY
W I L L I A M LAWSON film & photography
WILLIAM LAWSON FILM & PHOTOGRAPHY
ewanmcdermottdesign.com ewanm@hotmail.co.uk 07741281606