Candidate Information Pack
Head of Major Donor Development Royal Society for the Protection of Birds Location : Sandy, Bedfordshire Salary : £36,000 - £44,000
in partnership with
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
Background Information
Who we are and what we do e RSPB exists to give nature a home. We help our birds, other wildlife and natural places survive and thrive. On our doorstep are woods and farmland, moors and marshes, cliffs and mountains. ey are home to an astonishing array of precious but threatened wildlife. Every species is unique, but they are all connected to one another. And every one of them needs a home to survive. Sadly, many of our best loved and most iconic species can’t find a welcome home here anymore. It’s our job to change this. A country that’s not home to skylarks and puffins, red squirrels and hedgehogs is not a country any of us want to live in. To protect our threatened birds and other wildlife, we need to protect the places where they live. If we are taking care of nature, we are taking care of ourselves and future generations.
2
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
Background Information
3
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
Background Information
e Royal Society for the Protection of Birds (RSPB): •
Was formed in 1889 to counter the barbaric trade in bird plumes for women’s hats
•
Has since grown into a world-leading wildlife conservation organization and now speaks out for all birds and wildlife, tackling the problems which threaten our environment
•
Has over a million members, including more than 200,00 youth members
•
Has more than 2,000 active staff members and almost 18,000 volunteers, who donate more than a million hours of their time – that’s the equivalent of 600 full-time staff
•
Has a NET income available for charitable purposes of £89.3 million
•
Has more than 200 nature reserves covering 143,7800 hectares and home to 80% of our rarest or most threatened bird species
•
Has a UK headquarters, three national offices and eight regional offices
•
Has a network of over 150 local groups and more than 150 youth groups
•
Has an impressive global reach, with active projects and capacity building programmes in 26 countries and 8 UK Overseas Territories
•
Is the UK partner and leading player, in Birdlife International
•
Is the largest charity mail order operation in the UK, and also has the UK’s most successful charity credit card
Volunteers Volunteers founded the RSPB 125 years ago and remain a vitally important part of the organization today; there are approximately nine volunteers for every paid member of staff. Our volunteers bring a unique range of skills and qualities to the RSPB, help stretch our scarce resources and keep us in touch with grass roots. 4
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
Background Information
Our Strategy Our vision: A world richer in nature Imagine this. Wild birds and other wildlife will no longer be declining. Nature is restored, enriching and sustaining the lives of people as a result. Such a world would guarantee that future generations have clean air and water, a stable climate, abundant and diverse wildlife, and a robust, diverse and sustainable economy. Our long-term purpose: saving nature We believe that: •
ere is a moral imperative to save nature
•
Nature is crucial for peoples quality of life and the planets life support systems
•
Birds are an integral part of the web of life
•
We are well placed to stand up for birds and all nature
•
e challenge is great, we must work with others to succeed
•
We need growing popular support
Our Mission By 2020… Our work is both urgent and important and we need to act now to make a difference. e worlds governments have committed to halting biodiversity loss by 2020 and we will challenge them, as well as businesses, civil society and ourselves, to take the steps necessary to reach this goal, and then go further. e Fundraising and Communications Directorate e Fundraising and Communications directorate (F&C) has changed its structure and is changing its ways of working to fulfil our mission to lead and shape RSPB strategy to grow support and to achieve our 2015/16 goals to: •
engage 2 million ‘active’ RSPB supporters
•
grow income by 30%
•
provide half a million extra ‘connection to nature’ experiences for children. 5
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
Background Information
High Value Fundraising Department î ˘e department will drive income growth through grants, trusts, major donors, corporate partners and major RSPB fundraising, commercial, income generating, high profile events and ‘corporate’ events. We will give colleagues the resources and support to carry out more work to achieve our ambitions. We will maximise income by ensuring we have the right combination of ambitious projects and programmes and by aligning a multitude of high value income sources to significant RSPB projects. Our Cultural Values Our cultural values are the way we work with each other and partners: Bold We speak out honestly for what we believe in, aiming higher and pushing further for growth. We seek to provide innovative, fun and sociable ways for people to get involved. Focused We identify where birds and wildlife are most under threat, then act decisively and with commitment to save them and deliver tangible results. Supportive We support each other and our sector partners in order to flourish, and make sure our supporters receive reward and recognition for their contribution. Together We work together for the biggest possible impact across the RSPB and with partners across the UK and globally.
6
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
Duties & responsibilities of the role
Overall Purpose is is a key leadership, face to face income and relationship development role. e Head of Major Donor Development will lead the major donor team, grow income and numbers of donors by driving change across the RSPB to help develop to implement and maximise a major giving programme to support specific projects/campaigns and grow unrestricted giving. With responsibility for a portfolio of prospects, the post holder will be required to engage with high net worth individuals, building relationships and managing the solicitation process to bring new funding and support to the RSPB, in line with RSPB strategy and objectives.
Specific Duties and Responsibilities •
Work with Head of HVF to develop strategy
•
Lead a team of MD fundraisers, providing clear direction, performance management and support
•
Ensure the Major Donor team
•
•
has the skills and knowledge to fulfil their roles and targets
•
develops leads from prospect pipeline and contributes to the pipeline
•
implements solicitations strategies to secure support (financial and in kind)
•
actively progresses relationships with major donor prospects
•
keeps appropriate contact management records
•
passes on leads to colleagues
Personally establish and manage relationships with a group of potential £100k+ donors and solicit major gis
•
Drive change across the RSPB to instill a donor centred approach to fundraising
•
Use senior staff and project teams where appropriate to build relationships with potential £100k+ donors and participate in solicitation of major gis
•
Package projects for funding into relevant fundraising plans Major Donors and prospects
•
Develop an effective donor prospect portfolio system within the team and use available resources to best possible effect
•
Cultivation events strategy – put in place a plan to maximise engagement opportunities for prospects through receptions/dinners/intimate and bespoke events involving leadership/senior staff
7
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
Duties & responsibilities of the role
•
Ensure linked and cross-cutting contacts are managed professionally and for the best outcome to the RSPB
•
Contribute to the production of compelling and robust case for support proposals, underpinned by the goals and mission of the RSPB
•
Leadership - identify, develop and manage relationships with high level volunteers to support the solicitation process for major donors and prospects
•
Monitor and report on Major Donor activities, Budget and income generation plans
•
Be aware of major donor development and activities externally
•
Benchmark RSPB performance against other charities, be aware of best practice and innovation in major gis fundraising and introduce appropriate change and development to the RSPB.
•
Contribute to the development and maintenance of a strong Contact Management System and Prospect Research function.
•
Share plans and generate support from colleagues across the organisation to aid the experience of Major Donors and Prospects to increase income
•
Support colleagues in the development of MD fundraising
•
Ensure work is managed in line with the RSPB operating framework
Generic Duties Work closely with: •
Other Heads of Section across Department
•
Other Heads of Section across F&C as F&C Management Team
•
Other Lodge teams and Regional and Country colleagues to meet the RSPB’s aims and objectives
Contribute to: •
Department strategy and objective setting
•
Directorate strategy and objective setting
Line Management Responsibilities •
Nurture and maximise talent in order to achieve strategic objectives.
•
Encourage, develop and support volunteer involvement in our work.
•
Recruit, develop and induct employees and volunteers. 8
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
Duties & responsibilities of the role
•
Ensure all employee and volunteer details, personal information or special circumstances are recorded and communicated as necessary.
•
Regularly reviewing and appraising employees performance and managing and rectifying underperforming employees within the team.
Budgeting and Financial Performance •
Ensure the proper management, reporting and reforecasting of budgets within the remit of the role.
•
Participate in budgeting and financial management as required.
Planning •
Ensure that the work of the team is led, planned and managed in line with RSPB and directorate priorities.
•
Ensure that plans within the remit of the role are set and delivered on time and within budget.
•
Contribute toward departmental and cross functional project plans as required.
•
Contribute to plans for cross-functional projects, in a way that complements the broader plan.
•
Ensure all planning makes effective and efficient use of available resources.
Communication •
Ensure that information, direction and guidance are cascaded to team members in a timely manner, using the most appropriate means of communication.
•
Communicate regularly with key internal stakeholders and teams, as specified above, to ensure a close and productive working relationship.
•
Ensure that communications reflect and promote RSPB brand, culture, values, style and standards.
•
Liaise with region and country colleagues to ensure relevant objectives and plans are mutually shared, clearly understood and positively supported, taking account of local feedback and sensitivities.
One Team for Nature •
Assume positive intent in others and work as one team in order to deliver the RSPB’s strategy.
•
Work closely with colleagues in the department across the full range of departmental priorities and sharing workloads and duties as required.
•
Contribute to team meetings and ensuring regular communication with other departmental teams.
9
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
Duties & responsibilities of the role
•
Provide support for the Head of Department as required.
•
Maintain open channels with colleagues external to F&C in order to obtain the best possible outcomes for the RSPB.
General Duties •
To undertake any other activities reasonably requested in line with responsibilities/role by line manager and/or other senior RSPB management.
•
To work in accordance with the RSPB’s policies and procedures and those of external regulators or professional bodies and ensure they are adhered to by all members of the team.
•
Carry out job responsibilities in an environmentally aware manner, ensuring as little damage to the environment as possible. Our aim is to ensure all resources are utilised effectively and efficiently. You will be expected to apply ‘sound value for money’ principles in undertaking purchasing or supply of goods and services.
RSPB volunteers are a major resource and make a vital contribution to the RSPB’s aim to take action for the conservation of wild birds and the environment. You will be expected to encourage, develop and support volunteer involvement in our work.
10
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
Person Specification Criteria Qualifications
Essential Educated to degree level or equivalent experience Proven ability to secure significant giî‚?s from major donors
Abilities and Skills
Desirable
Excellent interpersonal skills with the ability to build rapport and
Familiar with Manager Self Service in HR databases
relationships at a senior level inside and outside of the organisation. An excellent and persuasive communicator both face to face and written. Ability to listen to, motivate and inspire a variety of individuals and groups, both formally and informally. Ability to work with senior colleagues across a diverse organisation Good judgement and planning skills Strong negotiation skills Ability to prioritise and manage personal and team workload Ability to work independently and as part of a team Self motivated and able to take the initiative Able to build and maintain strong working relationships with peers and
Experience and Knowledge
subordinates Successfully personally managed and developed major donor relationships Interest in nature conservation issues and leading to significant income for at least three years, including ÂŁ100k + practice donations. Successful in achieving financial targets Experience of leading and managing a team Experience of successful change management across a large organisation. Experience planning solicitation Understanding of motivations to give
Awareness of the importance of confidentiality and data protection Experience using data and datahase(s)
To have worked in charity or business sector with public contact and relationship management, representing the organization at dierent levels Experience of shaping research and contact development. Demonstrable success in management of long term professional relationships. Ability to master a brief quickly Public Speaking/Presenting face to face Planning and Project management Ability to manage a budget Awareness of Equal Opportunities Other
Willingness to undertake training and development as required Available to work outside normal hours when necessary Able to travel and stay away overnight when necessary
Any criteria relating to personal qualities or circumstances must be essential and directly related to the job, and must be applied equally to all groups irrespective of age, sex, race, age, nationality, creed, disability, membership or non-membership of a trade union. 11
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
How to Apply
in partnership with
Please apply by submitting a copy of your Curriculum Vitae (CV) and a covering letter highlighting your suitability for the position, no later than Tuesday 15th July 2014, by email to: stephen.perrett@execucare.com
î ˘ere are few things more frustrating than applying for a role and not receiving a reply. We respond to every application, whether successful or not.
We are always happy to receive feedback on our service at feedback@execucare.com
Execucare is an equal opportunities employer and is committed to opposing all forms of discrimination in the workplace.
Execucare Ltd is acting as an employment business in relation to this vacancy.
12
Candidate Information Pack Head of Major Donor Development, Royal Society for the Protection of Birds
Execucare Australia 2 Fermoy Avenue Bayview Sydney 2104 Australia (61) 426 588206
Execucare New Zealand Level 1 97 Cuba Mall Wellington 6142 New Zealand (64) 4385 1904
Execucare UK 71-75 Shelton Street London WC2H 9JQ United Kingdom (44) 20 7470 8865
Execucare USA 200 North Larchmont Boulevard Los Angeles 90004-3707 USA (1) 323 4606202
13