Director of Fundraising & Marketing Candidate Information Pack
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Letter from the Chief Executive Officer Thank you for your interest in working with Pancreatic Cancer UK I am delighted to know that you are interested in working with us. Please find enclosed further information about this position, which I hope you find useful and informative. Pancreatic Cancer UK is fighting to make a difference. We’re taking on pancreatic cancer together: by supporting those affected by the disease, investing in research, lobbying for greater recognition of pancreatic cancer, and being there for everyone involved in the fight. For too long this disease has been side-lined. We want to make sure that everyone touched by it gets the support and information they need:
But things are changing. Today five year survival rates across the UK are around 5% (that’s 180 more people each year surviving for five years or more), and research investment has doubled to £10 million a year. We have also seen the start of positive change in treatment and care for pancreatic cancer patients, and soon we will have the first ever national pancreatic cancer clinical guidelines in England and Wales. To achieve all this we have smashed through our fundraising targets, rocketing from under £500k to almost £5M annual income in the last five years. And we have also significantly increased our reach – with an anticipated 1 million people visiting our website this year.
• We provide expert, personalised support and information via our Support Line and through a range of publications • We fund innovative research to find the breakthroughs that will change how we understand, diagnose and treat pancreatic cancer • We campaign for change; for better care, treatment and research, and for pancreatic cancer to have the recognition it needs. Pancreatic cancer is the tenth most common cancer in the UK, with 9,400 people diagnosed each year. For decades pancreatic cancer had remained on the side-lines, with survival rates stuck at 3%, and only 1.4% of cancer research funding dedicated to beating the disease.
But we have much more to do. Our ten-year vision is to transform the future for everyone affected by pancreatic cancer. We will work to increase research spend to a game changing £25 million, with £10 million raised by our own team in the next five years. We will campaign for improved access to treatments, and better care for everyone with the disease. We will double the reach of our flagship service, the Pancreatic Cancer UK Support Line, and develop our activities right across the UK. And we will increase our income to £10 million a year by 2022.
Candidate Information Pack Director of Fundraising & Marketing, Pancreatic Cancer UK
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Letter from the Chief Executive Officer But we can’t do this alone. To realise this ambitious plan, we need a motivated and creative Director of Fundraising and Marketing. We need an experienced and confident fundraising professional with significant marketing experience who can help us to sell the cause, network us in to major donors and prospective corporate partners, engage supporters and health professionals, and drive awareness of pancreatic cancer and our vital work supporting people affected. This is a hugely important role for Pancreatic Cancer UK and it is crucial we find the right person. We need someone who is enthusiastic, with an entrepreneurial streak, who can think outside the box to find creative solutions and identify exciting opportunities. We need someone with real ambition, a ‘can do’ attitude, and a collaborative management style. An inspirational and driven leader who will help transform the future for people with pancreatic cancer. If you feel energised by the prospect of joining us in the next stage of our journey, we would love to hear from you. You will be joining a talented team of determined staff and volunteers in a growing charity, with high levels of job satisfaction (94% in 2016) and a values-driven, professional culture. Please take time to read through this job pack, take a look at our website, and read through the job description/person specification to see how you would meet our needs. We hope to hear from you soon. With best wishes,
Alex Ford Chief Executive Officer Candidate Information Pack Director of Fundraising & Marketing, Pancreatic Cancer UK
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Job Description Background Pancreatic Cancer UK is a small but growing charity, funding research into pancreatic cancer, providing services for those diagnosed and their families, and campaigning to achieve change. We are at a transformative stage of development - our organisation is expanding, we are starting to make real and impactful changes to pancreatic cancer in the UK, and we are embarking on a new five year plan to lead the fight against the toughest of cancers in our tenth anniversary year. The Director of Fundraising and Marketing will play a crucial role in developing our fundraising strategy to ensure we are on target to raise £10 million per year by 2022. The post will also lead our marketing and communications function, helping us to communicate with our supporters in innovative ways and thinking of new, creative approaches to reaching a wider audience. The Director of Fundraising and Marketing is supported by two strong, successful teams who are enthusiastic and motivated including our Head of Strategic Marketing and Senior Communications Manager, and our Deputy Director of Fundraising and Head of Community, Events and Individual Giving.
Purpose The Director of Fundraising and Marketing is a key member of the charity’s leadership team with responsibility for developing our fundraising strategy and tactics, including management of the Development Fund Board, our major donor vehicle. The role also has lead responsibility for marketing across the charity, particularly focusing on media and digital channels, but also including marketing of our services, and the development of our reach across the UK through face-to-face and other activities. In particular the post holder will take overall responsibility for: • Fundraising leadership in order to bring in £10 million per year by 2022. • Marketing and communications leadership ensuring we hit our 5 year goals for awareness and supporter engagement. • Planning, budgeting and developing the fundraising and marketing functions. • Promoting effective collaborative team working and a culture of professionalism, learning and development
Candidate Information Pack Director of Fundraising & Marketing, Pancreatic Cancer UK
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Job Description Main Responsibilities Developing our fundraising portfolio
Marketing and communications
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Review, implement and manage our fundraising strategy and tactical plans
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Have a creative approach to fundraising and fundraiser/donor engagement, recognising the special relationship fundraisers and donors have with Pancreatic Cancer UK.
Provide effective marketing leadership for the organisation in collaboration with the Head of Strategic Marketing, and drive forward transformational integrated marketing activities and campaigns over the next 12 months.
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Benchmark Pancreatic Cancer UK against our competitors and partners ensuring that our fundraising ratios remain less than 25%.
Take our new brand to the next level, ensuring that it works for, and is embedded in, all parts of our organisation.
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Help to develop our leadership style, position and thought leadership, and help to shape the debate amongst the pancreatic cancer community.
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Ensure we have the activity and engagement pieces needed to connect the pancreatic cancer community with our work and services.
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Provide guidance and leadership on events, community and individual giving fundraising.
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Support our Head post-holder to strengthen these areas, adding to the portfolio where needed, finding creative solutions to engaging new fundraisers and reactivating lapsed ones.
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Lead on developing a local fundraising strategy, moving our fundraising work in to local communities.
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Increase reach, stakeholder engagement, income and advocacy, to foster long term supporters and growth for the charity.
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Add guidance and significant value to our growing area of individual giving (including in memoriam gifts, committed giving and legacies), helping the Head to establish a marketing programme for each area.
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Provide guidance and leadership on our areas of newer income including corporate, major donor and trusts. Build on these areas to help the Deputy Director to ensure that they become part of our sustainable fundraising foundation.
Alongside the Director of Operations, provide strategic leadership to ensure we have a clear strategy for marketing our services to health professionals and patients, helping to package our activity to ensure increased take up of our services such as our Support Line and Discussion Forum.
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Provide creative and innovative solutions to increase the charity profile, working with the Head of Strategic Marketing to identify potential opportunities for new marketing campaigns.
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Ensure we have the right offerings to engage audiences, including a strong case for support, for donors and supporters.
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When needed, deputise for the CEO in relation to marketing initiatives via the World Pancreatic Cancer Coalition.
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Working with the Head of Strategic Marketing, help to drive our digital strategy, injecting creativity and expertise in to our digital offering and keeping up to date with latest developments in the field, rolling out new ideas and activities where appropriate.
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Lead on the management of our Development Fund Board, with support from the Deputy Director, building strong relationships with members, helping to identify contacts for them to network with, producing relevant materials and a strong case for support, and overseeing the organising cultivation events where needed. Ensure an excellent supporter care programme. Keeping up to date on key trends, best practice and fundraising law.
Candidate Information Pack Director of Fundraising & Marketing, Pancreatic Cancer UK
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Job Description Main Responsibilities Leadership and planning •
Provide strategic leadership and inspiring management to both Fundraising and Marketing teams, with a total of 13 staff, and create a developmental and learning environment whereby team members are motivated and supported in their work.
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Set clear team priorities and individual objectives in line with the charity’s strategic plan.
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Manage staff performance against the delivery of these objectives on a regular basis, conduct regular one to one support meetings with direct line reports and provide regular feedback and support throughout the year and as part of the appraisal process.
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Ensure communications within and between the teams are effective and working relationships are supportive and productive.
Senior Management Team • As a member of the Senior Management Team, the post-holder will contribute towards team working and take on leadership of a range of projects reporting to the SMT. • Inspire, motivate and enthuse staff within the team and more widely across the charity, promoting a culture of learning, professionalism, collaboration and innovation, celebrating our successes and encouraging ambition and achievement. • Implement the charity’s new organisational strategy, play an active role in the organisational strategic planning process and be responsible for completion of operating plans and budgets in conjunction with the SMT. • Ensure accountability and the consistent implementation of agreed policies and procedures. • Act as a professional role model for staff and other stakeholders. • Attend and participate in Trustee meetings, providing updates and feedback on fundraising and marketing activity. • Represent the charity at external events, sharing inspirational and motivational stories from those who have used our services or been affected by pancreatic cancer to encourage support and donations. • Be a brand ambassador for Pancreatic Cancer UK and be able to ‘sell’ and support our 5 year strategy “Taking it on Together” to external audiences.
Candidate Information Pack Director of Fundraising & Marketing, Pancreatic Cancer UK
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Person Specification Qualifications/experience
Knowledge, skills and abilities (cont.)
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Experience of leading a small team, planning and implementing operational plans.
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Excellent track record of achievement in setting and meeting ambitious income targets.
• Expert knowledge of fundraising law, standards and best practice combined with the ability to coach and develop staff at all levels.
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Relevant professional qualification and evidence of supporting the professional development of others.
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Extensive experience at senior level in fundraising including significant experience of: •
managing a major donor or business development board and programme
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development of community fundraising and events
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securing and managing corporate partnerships
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development of direct mail, particularly committed giving
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trust fundraising
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Experience of leading marketing and/or communications activity
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Experience of driving a digital strategy and embedding digital practice within an organisation
Knowledge, skills and abilities •
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A broad, strategic understanding of the funding landscape, with particular knowledge of external developments which impact on health charities in particular. Ability to develop a compelling vision for Pancreatic Cancer UK with the ability to inspire staff across the organisation to implement our marketing, communications and digital strategies. An understanding of effective strategic and operational planning and the ability to develop appropriate, stretching targets and meaningful performance measures.
• The ability to develop and implement leading edge fundraising strategies, and the ability to spot, develop and exploit potential across a range of income streams and marketing opportunities. • Ability to establish and develop positive relationships with funders as well as a range of external partnerships. • Excellent communication, presentation and interpersonal skills with the ability to persuade and promote the charity to VIPs, policy makers and a wide range of audiences. Diplomatic skills and the ability to resolve conflicting opinions and interests are also needed. • High level understanding of strategic marketing processes and techniques, current developments and trends. • Ability to motivate and lead the team: building positive relationships of support, a focussed, professional learning environment and sustainable working practices. • Ability to collaborate with others to develop innovative and creative content for various media channels. • Good project management skills with the ability to oversee multiple projects both small and large as well as established work streams. Excellent organisational and time management skills with the ability to prioritise work, handle conflicting demands and meet tight deadlines. • High level of competence in use of IT including Microsoft Office packages and database design and use, ideally with excellent knowledge of Raiser’s Edge database. • Knowledge and skills in website development and social media marketing with understanding of trends in digital technology.
Candidate Information Pack Director of Fundraising & Marketing, Pancreatic Cancer UK
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Person Specification
Personal qualities
Other requirements
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• Willingness to work variable hours including evenings and weekends as needed.
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A warm, compassionate personality who is able to gain trust. A naturally collaborative team player who is open to ideas. Comfortable with being both hands-on and strategic, with a practical, “can-do” approach to working with limited resources.
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Enthusiasm, imagination, innovation, energy and drive with the ability to inspire confidence both internally and externally.
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High personal integrity and commitment to providing strategic, professional, responsive fundraising and marketing activities consistent with our culture and ethical business standards.
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Commitment to and understanding of the issues relating to equality of opportunity and the ability to implement change in this area.
• Flexibility to travel to meetings as required within the UK. • Pancreatic Cancer UK is a member of the Association of Medical Research Charities (AMRC) and this post is required to support the AMRC position on use of animals in research as set out in their statement.
Candidate Information Pack Director of Fundraising & Marketing, Pancreatic Cancer UK
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New Senior Management Team Structure
CEO
Executive Assistant
Director of Operations
Director of Fundraising & Marketing
Director of Finance & Corporate Services
Terms of Employment Salary
Pension
From ÂŁ70,000 depending on experience
We provide 4% employer contribution immediately on joining the charity regardless of employee contribution.
Hours 35 hours a week, 9am to 5pm Flexible working We provide flexible working arrangements to support team productivity and stability. This may include changed working patterns and working from home on occasions.
Benefits We operate a government approved childcare voucher scheme, offer travel loans for the purchase of an annual season ticket and we also have a death in service benefit.
Holiday 25 days per year, plus bank holidays.
How to Apply Please apply by submitting a copy of your CV and a Covering Letter highlighting your suitability for the position by email to:
For an informal conversation prior to applying to this role, please contact Execucare, Pancreatic Cancer UK’s executive search consultants:
Claire Reynolds, Project Manager claire.reynolds@execucare.com
Christine Buccella, Executive Search Consultant christine.buccella@execucare.com
Candidate Information Pack Director of Fundraising & Marketing, Pancreatic Cancer UK
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