ne rs hi p rt pa in
DIRECTOR OF FUNDRAISING & MARKETING
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ith
CANDIDATE INFORMATION PACK: X
LETTER FROM CEO Thank you for your interest in the
In recent years the Centre has
National Holocaust Centre and Museum,
successfully grown its network of major
and this important role.
supporters and trusts, and there is an
The Centre is a remarkable place, with
opportunity now to build on this and to
a unique history. The passion and
expand our range of supporters at all
commitment that inspired our founders
levels.
to build the UK’s first and only Centre
The Director of Fundraising and Marketing
dedicated to Holocaust education remains
will help the Centre to transform its
at the heart of all we do.
profile and grow our donor base. It is a
Nationally and internationally the
unique opportunity to make a substantial
Centre plays a part in championing best
difference to the Centre’s future.
practice in supporting young people
I cannot stress enough how important
and adults to challenge prejudice and
this appointment is to us as an
hatred – both in themselves and others.
organisation, but more importantly to
It is well-respected throughout the field,
I am immensely proud of the Centre’s
Over the next few years there will be
Holocaust education in the UK and to our
particularly as a leader in education for
work, and the exceptional quality of our
some significant developments which
ability to address the challenges facing us
primary school students. Its position
educational programmes and curatorial
will provide excellent fundraising
today. For all those concerned about the
as the only dedicated and accredited
work. However, there is a significant
opportunities. These include a potential
disturbing rise of commentary designed
Holocaust museum in the UK is a
opportunity for us to increase awareness
development of our site, and the
to widen divisions between groups in
testament to its commitment to preserve
of the Centre and to build on our
expansion of our educational work to
our society, this is a moment in which
and protect evidence and testimony from
fundraising foundations to grow our
bring our programmes to communities
we need to respond powerfully and with
this devastating period of history.
income.
throughout the UK. We are also
urgency.
continuing to lead on ground-breaking digital initiatives including The Forever Project (our award-winning digital, interactive testimony programme), and The Virtual Journey (an immersive digital experience for children between 10 and
I hope that you will want to bring your energy and skills to this important work and look forward to your application. Phil Lyons Chief Executive Officer
13 years).
Candidate Information Pack | Director of Fundraising & Marketing, National Holocaust Centre & Museum
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INTRODUCTION The National Holocaust Centre & Museum was the brainchild of James and Stephen Smith who, along with their mother Marina, visited Yad Vashem - Israel’s national Holocaust museum - in 1991. This conscientious, thoughtful and considered Christian family were stunned and challenged by the information gathered during their journey. James and
After many years of dedicated fundraising
The Centre strives to promote
Stephen believed that their education of
and incredibly hard work, the National
an understanding of the roots of
the Holocaust at school and university
Holocaust Centre and Museum -
discrimination and prejudice, and the
had been lacking, as there had never
affectionately known as Beth Shalom
development of ethical values, leading to
been an opportunity to consider what
(the House of Peace) - was born. What
a greater understanding within society.
the Holocaust might mean for them as
was once the Smith family home in rural
It uses the history of genocide as an
individuals. The trip in 1991 changed the
Nottinghamshire is now the only national
example of how society can break down,
lives of the family as they came back to
museum in the UK dedicated to teaching
and emphasises how current and future
the UK and knew that the Holocaust had
and learning the lessons from the
generations must carefully examine and
to be taught, discussed and understood
Holocaust. From humble backgrounds,
learn from these tragedies. The Centre
by all. They were especially keen to see
this inspirational place holds two
promotes respect for human rights, equal
this done correctly for students learning
permanent exhibitions, a memorial and
opportunities and good citizenship, which
about the Holocaust at school.
reflective space, education and teaching
has greater resonance than ever in our
space, beautiful landscaped memorial
culturally diverse society. It provides
gardens and viewing galleries to learn
a range of facilities for people of all
about the Holocaust. The Centre is proud
backgrounds to explore the history and
to host the only museum exhibition
implications of the Holocaust. The Centre
dedicated to teaching younger children
is privileged to host survivors on a daily
about events leading up to the Holocaust.
basis, all of whom share their experiences with visitors and answer questions from young and old alike.
Candidate Information Pack | Director of Fundraising & Marketing, National Holocaust Centre & Museum
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INTRODUCTION
Supporters
Vision
Purpose
The Centre is grateful to its supporters, without whom
The Centre’s vision is to be a Holocaust Centre and
The Centre’s statement of purpose is to provide a
it would not exist. The special relationship with the
Museum of the highest possible quality and standing
permanent memorial to the victims of the Holocaust;
Pears family through Sir Trevor Pears CMG and the
that has a strong national profile and international
offer an understanding of the causes and events of
Pears Foundation has played a particularly central
recognition.
the Holocaust through a range of age-appropriate
role for many years. The Foundation continues to be
exhibitions and survivor testimonies, and to present
a lead supporter, providing time and input from its
programmes of learning, based on the Holocaust, that
professional team as well as core support.
encourage personal responsibility and the promotion of fairness and justice but also challenge learners to take positive action.
For more information on the Centre, please visit www.holocaust.org.uk Candidate Information Pack | Director of Fundraising & Marketing, National Holocaust Centre & Museum
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THE OPPORTUNITY The National Holocaust Centre &
The Director of Fundraising & Marketing
Museum is seeking to appoint an
will report directly to the Deputy CEO
outstanding individual into the
and will work closely with the Trustee
newly created position of Director of Fundraising & Marketing. This is a key senior management position, which will play an important
Board and the Development Committee. The main responsibility of the role will be to develop and deliver the fundraising strategy to grow sustainable income streams for core work, and additional
role in the strategic direction
funds for significant projects. This will
of the Centre and will lead the
include a significant capital campaign
newly combined Fundraising and
between 2019 and 2021/2, which will
Marketing directorate.
create a Museum and Centre able to
Your experience in developing and implementing effective fundraising programmes along with managing, nurturing and growing strong teams will be instrumental in driving the future success of the Centre. You will be a creative thinker with a strong sense of integrity and a values-driven approach to fundraising. You will have a proven record in securing gifts from major benefactors together with experience of developing inspiring campaign messaging, expertise in relationship management, outstanding
bring its unique learning programmes to thousands more children throughout the country. The role also has lead responsibility for marketing and communications across the organisation. With clearly articulated needs for future funding and a stable and engaged leadership, this position is an outstanding opportunity for a proven fundraiser to play a pivotal role in a unique institution. There is significant potential to take new and innovative approaches, building on the success of the team.
interpersonal and communication skills, and a passion for the mission of the National Holocaust Centre & Museum.
Candidate Information Pack | Director of Fundraising & Marketing, National Holocaust Centre & Museum
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JOB DESCRIPTION Reports to Deputy CEO Responsible for
MAIN TASKS Fundraising Strategy and Portfolio
Develop, implement and manage the fundraising strategy and plans. In particular: •
Agree targets and objectives for fundraising, and develop and deliver plans to ensure that targets are met.
•
Work with the team to develop and deliver plans for growing individual giving, membership and events fundraising, and for exploring new opportunities for income.
•
Ensure opportunities for growing and developing in memoriam gifts and legacy fundraising.
•
Lead on the development of annual funds for core areas of work, including educational and curatorial programmes.
fundraising and promoting the interests of
•
Ensure an excellent supporter care programme is in place.
the Centre amongst potential benefactors.
•
Lead the development of a campaign (2018-2021 TBC), to support the capital development of the site, and the Centre’s educational and curatorial work.
Fundraising & Marketing Team PURPOSE The Director of Fundraising & Marketing is a key member of the Centre’s leadership team, with overall responsibility for
The role also has lead responsibility for marketing and communications across the organisation. The post holder will take overall
Donor Relationship Development
Develop and maintain constructive personal relationships with actual and potential donors and supporters of the Centre. This will involve: •
Creating, implementing and monitoring a programme of cultivation, solicitation and stewardship of donors and high-level supporters.
•
Supporting team members in their approaches and cultivation of major donors.
•
Coordinating approaches to individual prospects, ensuring their appropriate introduction to the work of the Centre.
•
Visiting donors and prospects face to face on a regular basis, and supporting other members of the team in doing so.
•
Taking personal responsibility for progressing the separate approach plans for senior donors within a personal portfolio.
•
Ensuring that communications are timely and relevant and that donors are appropriately thanked.
•
Facilitating discussions with influential individual supporters and appropriately making the fundraising “ask” or supporting others in doing so.
•
Ensuring appropriate cultivation events and opportunities are developed and delivered.
responsibility for: •
fundraising leadership in order to meet revenue and capital needs, including the major campaign;
•
marketing and communications leadership;
•
planning, budgeting and developing the fundraising and marketing functions;
•
promoting effective, collaborative team working and a culture of professionalism, learning and development.
Candidate Information Pack | Director of Fundraising & Marketing, National Holocaust Centre & Museum
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JOB DESCRIPTION MAIN TASKS Campaign
MAIN TASKS Develop and implement the over-arching strategic plan for the successful delivery of a campaign which will raise funds to enable the Centre to expand its work both on and offsite.
Marketing and Communications
This will include: •
Championing the aims of the campaign and being a passionate and effective ambassador for the Centre and the campaign with external and internal stakeholders.
•
Refining the case for support.
•
Mapping the key events in the lifetime of the campaign and the milestones, success criteria and risk register.
•
Ensuring that all necessary supporting information, guidelines and briefings related to the campaign are developed and disseminated across the organisation and governance structure.
•
Ensuring that appropriate donor research is carried out to support the campaign – in particular, research for high-net-worth individuals, Trusts, Foundations, and companies.
•
Identifying and developing the opportunities for giving to suit individual circumstance and preference.
•
Leading the donor recognition strategy for the campaign.
•
Putting in place suitable campaign governance.
•
Managing the agreed campaign budget and providing regular monitoring reports to the CEO and the Development Committee, highlighting variance and recommending action.
Candidate Information Pack | Director of Fundraising & Marketing, National Holocaust Centre & Museum
•
Provide effective marketing leadership for the organisation, in collaboration with the CEO and Deputy CEO, to drive forward transformational integrated marketing activities to enhance awareness of the Centre and its work nationally.
•
Review and develop the brand, ensuring that it works for, and is embedded in, all parts of the organisation.
•
Working with the Digital Marketing Manager, help to drive the digital strategy, injecting creativity and expertise into the digital offering and keeping up to date with latest developments in the field, rolling out new ideas and activities where appropriate. Ensure the Centre has the activity and engagement to connect those affected by the Holocaust and its history with the work of the Centre.
•
Ensure that the distinctiveness of the Centre’s work is clearly conveyed to key stakeholders through all channels.
•
Increase reach, stakeholder engagement, income and advocacy, to foster long term supporters and growth for the charity.
•
Alongside the Director of Learning, provide strategic leadership to ensure the Centre has a clear strategy for marketing its services to educational professionals, working with the Business Development Manager and other staff to help package the learning programmes to maximise bookings.
•
Support the marketing team in providing creative and innovative solutions to increase awareness of the Centre and its work.
•
Ensure the Centre has the right offerings to engage audiences, including a strong case for support for donors and supporters.
•
When needed, deputise for the CEO in relation to marketing and communications initiatives.
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JOB DESCRIPTION MAIN TASKS Leadership and Planning
Finance and Administration
MAIN TASKS •
Provide strategic leadership and inspiring management to the Fundraising and Marketing teams, creating a developmental and learning environment whereby team members are motivated and supported in their work.
•
Set team priorities and individual objectives in line with the charity’s strategic plan, managing staff performance against the delivery of these objectives.
•
Ensure communications within and between the teams are effective and working relationships are supportive and productive.
Senior Management Team
•
As a member of the Senior Management Team, the post-holder will contribute towards team working and take on leadership of a range of projects reporting to the SMT.
•
Inspire, motivate and enthuse staff within the team and more widely across the charity, promoting a culture of learning, professionalism, collaboration and innovation, celebrating successes and encouraging ambition and achievement.
•
Establish and maintain the electronic and hard-copy information storage and retrieval systems that enables the Centre to manage donor relations and marketing information.
Implement the Centre’s new Forward Plan, playing an active role in the organisational strategic planning process, with responsibility for completion of operating plans and budgets in conjunction with the SMT.
•
Ensure accountability and the consistent implementation of agreed policies and procedures.
This will include:
•
Act as a professional role model for staff and other stakeholders.
•
Ensuring the CRM system is used consistently across the fundraising and marketing teams to record donor/ stakeholder information, including donations.
•
Attend and participate in Trustee meetings as required, providing updates and feedback on fundraising and marketing activity.
•
•
Monitoring financial expenditure on communications, campaigns and events.
Undertake any other reasonable duties to support the work of the Centre.
•
Comply with corporate policy and procedure at all times.
•
Producing regular performance and financial reports for the CEO/Deputy CEO and the Development Committee.
•
Represent the Centre in a professional manner both external and internally, in keeping with the Centre’s vision, mission and goals.
•
Establishing effective marketing performance data collection and storage systems.
•
Keeping up to date on key trends, best practice and fundraising law.
•
Ensuring that all professional codes of practice and legislative requirements are adhered to in any fundraising and marketing activity.
Other
The list of duties in this job description is not intended to be complete but is expected to act as a guide to main areas of key responsibilities. Regular out-of-office hours work will be required as will regular travel within the UK and occasionally abroad.
Candidate Information Pack | Director of Fundraising & Marketing, National Holocaust Centre & Museum
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PERSON SPECIFICATION CRITERIA Essential experience
Desirable experience
Essential Knowledge
CRITERIA •
Proven track record of success in developing and delivering fundraising programmes and meeting targets.
•
Proven track record of face-to-face major gift fundraising and soliciting donations.
•
Experience of operating, networking and influencing at a senior level externally to an organisation in pursuit of business objectives, e.g. key decision makers in funding organisations, major donors etc.
•
Relevant professional fundraising qualification, e.g. Certificate in Fundraising, Masters of Business Administration, and/or educated to degree level or equivalent.
•
Membership of appropriate professional bodies, e.g. IoF.
•
Relevant marketing qualification.
•
Leadership and people-management ability that inspires and motivates others to make their maximum contribution to the best of their ability.
•
Planning and organising skills in order to produce strategic and operational plans.
•
Empathy and social skills in order to understand the perspective of others, respond to need and expectations and build effective working relationships e.g. with influential individual donors, decision makers etc.
•
Ability to quickly develop skills in unfamiliar areas.
•
Effective negotiating, influencing and persuasion skills at the highest level.
•
Excellent oral, written communication and presentation skills including the ability to present in public.
•
Ability to work on own initiative and without direction.
•
Knowledge of commonly used information software programmes and information management systems, e.g. relational databases, (CRM/ fundraising), MS Office Suite.
Resilience in order to overcome barriers and objections, recover from setbacks and identify the lessons learnt.
•
Creativity and innovation that generates solutions and maximises opportunities as they arise.
An empathy with the issues for Holocaust memory and education.
•
Effective team-working and collaboration skills.
•
Creation of, and stewardship of, a donor constituency.
•
Understanding of marketing and communications within the context of a fundraising organisation.
•
Experience of implementing a legacy fundraising programme.
•
Campaign experience.
•
Experience of corporate, public sector and institutional fundraising.
•
Experience of leading a marketing and/or communications team.
•
Comprehensive understanding of more than one of the following fundraising disciplines within the UK: high-net-worth individuals, corporates, trusts, legacies, high-profile events.
•
Knowledge of current trends in fundraising in the charity sector in the UK.
•
Understanding of successful marketing and communications activities.
•
Knowledge of relevant standard financial and operational management practices and processes, e.g. donor/member stewardship, budget setting and monitoring; project planning; staff management; performance management etc.
•
•
Desirable qualifications and memberships
Candidate Information Pack | Director of Fundraising & Marketing, National Holocaust Centre & Museum
Essential skills and abilities
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TERMS & CONDITIONS Salary
Very competitive salary
Pension
Employee contribution 3%, employer contribution 2%.
Annual Leave
25 days plus public holidays
Hours of Work
Full time (arrangements negotiable) Option for flexible working
Location
Acre Edge Road, Laxton, Newark, Nottinghamshire NG22 0PA. A regular on-site presence at The Centre will be required and it is anticipated that this would amount to approximately 3 days per week. Frequent travel to London will be necessary. Part home working will be considered.
HOW TO APPLY Please apply by submitting a copy of your Curriculum Vitae (CV) and a covering letter highlighting your suitability for the position by email to catrin.atkins@execucare.com For an informal conversation prior to applying to this role, please contact Execucare, the National Holocaust Centre & Museum’s search consultants: Joanna Logan on 020 3589 0467 or Nicola Reames on 020 3621 1540
Candidate Information Pack | Director of Fundraising & Marketing, National Holocaust Centre & Museum
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Execucare UK 14 Gray’s Inn Road London WC1X 8HN United Kingdom (44) 20 3409 8981 Execucare USA (Shirley Associates) 200 North Larchmont Boulevard Los Angeles 90004-3707 USA (1) 323 4606202 Execucare New Zealand Crowe Horwath House 57 Willis Street Wellington 6011 (64) 4385 1904
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