Candidate Information Pack | Major Donor Development Manager (London), OnSide Youth Zones
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CANDIDATE INFORMATION PACK MAJOR DONOR DEVELOPMENT MANAGER (LONDON)
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WELCOME LETTER It was with great pleasure that I joined OnSide Youth Zones in January this year as part of the charity’s nationwide expansion, the growth of which is motivated by a passionate desire to bring twenty first century youth provision to young people in areas of disadvantage across the country. OnSide is a truly amazing charity and many things attracted me to join the team, but I wanted to share with you the two most important factors in the hope that they too will encourage you to want to hear more about us. The first attraction was the inspirational and aspirational nature of OnSide and what it seeks to achieve in society. For decades many young people have been neglected and they need our help, now more than ever before. You need only glance at the news to know that the current childhood crisis is real and well documented. Whether it’s a lack of ambition or qualifications, negative behaviour and attitudes,
gang or knife violence, young people need help to find a way out of their predicament. OnSide Youth Zones are designed to give young people somewhere to go, something to do and someone to talk to in their leisure time; occupying their bodies and minds with fun activities, learning new skills and socialising in a safe, positive way. No one in the country is doing what we are seeking to do, at the scale and pace that we wish to deliver. We are a fast moving charity that is focused on making dramatic, positive change for young pople. If, like I was, you are looking for an organisation with aspiration, focus and ambition then this is certainly the charity for you. The second factor that attracted me was the entrepreneurial spirit of OnSide which, amongst other things, enables high performance fundraising to flourish. All our philanthropic income derives from major donors – high net
worth individuals, trusts and foundations, and corporates. Our Trustees, many of them successful entrepreneurs in London and across the country, are actively involved in fundraising: they are donors as well as fundraisers working with the Fundraising team. The calibre and participation of the Trustees in our fundraising endeavours is impressive and enables each team member to hone their skills, stretching themselves and their experience in order to drive success. Fundraising for OnSide in this entrepreneurial environment provides excellent career development opportunities in a supportive and ambitious environment. Meeting Trustees, donors and friends of OnSide I come across so many people that attribute part of their success to the youth centres, sports clubs and arts programmes of their childhood. These experiences as children afforded them positive
Candidate Information Pack | Major Donor Development Manager (London), OnSide Youth Zones
relationship with adults who supported and believed in them, helping them to become rounded, engaged and motivated. We believe every young person has the right to such opportunities; somewhere safe and inspiring to go in their leisure time. Our priority is working with young people living in some of our most deprived communities who are most at risk of being excluded, becoming disaffected and getting left behind. If you would like to help us (an inspirational and entrepreneurial charity) meet our ambition of creating 100 Youth Zones across the country over the next generation I look forward to hearing from you. ALISON BENJAMIN DIRECTOR OF FUNDRAISING
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ONSIDE YOUTH ZONES OnSide Youth Zones is a pioneering charity with one simple aim – to build a network of state-of-the-art, 21st century youth facilities to give young people safe and inspiring places to spend time away from home and school. It dates back to 2006 when entrepreneur investor Bill Holroyd was approached to chair the board of Bolton Lads and Girls Club – a high quality, custom-built youth club driven by a powerful combination of public, private and voluntary sector support. Bill realised very quickly the potential of high-quality facilities like Bolton to deliver benefits to young people in towns and cities across the country, and it was this vision that inspired OnSide. OnSide Youth Zones are designed to give young people aged 8–19 years old (25 for those with a disability) somewhere to go, something to do and someone to talk to in their leisure time; occupying their bodies and minds with fun activities, learning new
skills and socialising in a safe, positive way. They are there for young people in deprived areas, where the alternative for many is spending their evenings on the streets or isolated in their bedrooms, surfing the internet. Young people need our help now more than ever before. Whether it’s a lack of ambition or qualifications, or negative behaviour and attitudes, the current childhood crisis is real and well documented. 81% of young people say that their local area offers little to do outside of school and 66% spend most of their leisure time in their bedrooms. 1 in 5 said they didn’t have an adult in their life who they could talk to, and who listens to and believes in them. That’s why OnSide exists with the ambitious aim to help young people grow into healthier, happier and more aspirational adults.
NETWORK VALUES EXCELLENCE We encourage ourselves and each other to be the best we can be through continuous learning and improvement, and a focus on finding solutions.
YOUNG PEOPLE FIRST Young people are at the heart of everything we do, inspiring and challenging us to deliver services that exceed their needs and challenge them to be the best they can be.
Candidate Information Pack | Major Donor Development Manager (London), OnSide Youth Zones
RESPECT We act with honesty and integrity, celebrating diversity across the whole organisation and caring about each other, our young people and the Youth Zone environment.
AMBITIOUS COLLABORATIVE We will create and nurture strong, creative partnerships, working together to achieve better results and outcomes for young people.
We are passionate and driven in taking on new challenges, embracing new ideas, and exceeding our ambitions for young people, the Youth Zones and our local communities.
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ONSIDE YOUTH ZONES SOMEWHERE TO GO
SOMEONE TO TALK TO
More than 40,000 members make around 500,000 visits to Youth Zones every year, attracting young people from the most disadvantaged communities. Young people are often prepared to travel up to one hour on public transport to get to their nearest Youth Zone particularly from the most disadvantaged communities. The iconic, inspiring buildings house high quality services and facilities open to all young people, in neutral spaces away from gang pressures or ‘postcode wars’. They are a safe, non-threatening environment to spend time with friends, enjoy a nutritious hot meal, take part in group activities and learn from adult role models. To young people, a Youth Zone is something truly their own. It is their place to escape the pressures of normal life and focus on their own development.
Youth Zones are a place where young people can engage with youth workers on their own terms – away from the pressures of school and family. Through one-to-one sessions and targeted programmes, youth workers help young people to look after their mental health, develop the skills they need for the future – from communications to employability – and much more.
Through its unique combination of public and private support and the sheer scale of private sector and individual partners, OnSide has seen a rapid expansion in Youth Zones, with 13 operational and many more in development. Over 500 local and national businesses, philanthropists, charitable foundations and local authorities have contributed more than £100 million for Youth Zones since 2008.
SOMETHING TO DO Youth Zones are packed with inspiring group and individual activities, overseen and supported by paid experts and an ‘army’ of volunteers. The unique buildings make the possibilities endless – Youth Zones can host almost any activity young people want to take part in, including inter-Youth Zone events where young people have the opportunity to travel, meet and compete with others, and residential trips which boost confidence and broaden horizons.
Candidate Information Pack | Major Donor Development Manager (London), OnSide Youth Zones
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BACKGROUND TO FUNDRAISING OnSide Youth Zones has been growing rapidly and has ambitious plans to create 100 Youth Zones in towns and cities, giving young people somewhere safe and inspiring to go in their leisure time. In the short-term our initial target is to have 20 Youth Zone projects by 2020, reaching 60,000 disadvantaged young people, generating 600 new jobs and creating a further 1,000 posts for volunteers.
on an incredible scale. This has resulted in growing recognition of the value of our model including reference to OnSide in the Civil Society Strategy recently published by HM Government. OnSide has already raised £100million of funding and the success of the Youth Zones has attracted recognition in national and local government circles.
There currently ten open Youth Zones in the OnSide network, with five more to open in the coming year. Our plan is to open between four and six per year across the country in the near future. Each Youth Zone will start with an £8 million capital project, and will go on to be an independent charity, open seven
By establishing hundreds more partnerships, engaging local and national government and continuing to leverage the knowledge and expertise of national leaders to deliver high impact youth facilities, OnSide is determined to deliver a Youth Zone in every town and city Youth Zones are high quality, inspirational and well-run places offering young people ‘somewhere to go, something to do and someone to talk to’,
Candidate Information Pack | Major Donor Development Manager (London), OnSide Youth Zones
days a week, with state-of-theart facilities, delivering over 20 sporting, artistic, cultural and general recreational activities and targeted services. OnSide’s success is underpinned by the powerful story told by each open Youth Zone. At the heart of OnSide Youth Zones is a successful partnership between public, private and third sector organisations, the local community and young people themselves. From the building design through to the activities on offer, Youth Zones are shaped directly by the young people and communities which they benefit. This relevance and sense of ownership has been central to creating the level of attendance and engagement needed to deliver valuable outcomes. In support of our ambitious growth plans, OnSide is investing heavily in its fundraising, including the development of talent through the creation of a Fundraising Talent Academy.
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OVERVIEW OF THE ROLE OnSide is continuing the roll out of the Youth Zones model, building on the successful performance of our existing sites. Each project is a substantial fundraising project in its own right. In London, the projects are developing at pace and OnSide is now seeking to strengthen the team to enable it to meet these rapid growth plans, through the recruitment of an additional Major Donor Development Manager.
Each Youth Zone has its own private sector-led Board. These high-profile, senior volunteers are key to securing our patrons. The Chair of the Barking & Dagenham Board, London's first Youth Zone, is Charles Mindenhall, Founder of Blenheim Chalcott and also Trustee at The Royal Foundation. The Major Donor Development Manager will steer and support Board Members to reach out to others in their network as well as bringing Board Members into fundraiser-led relationships. Due to the scale of the task there will also be a requirement to seek out new alternative leads in the area in which the Youth Zone is based, generate new interest and develop new networks. To date, half of the income has been secured for the Barking & Dagenham Zone, this post holder will drive income for the remaining half.
Candidate Information Pack | Major Donor Development Manager (London), OnSide Youth Zones
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ORGANISATION CHART FUNDRAISING TEAM DIRECTOR OF FUNDRAISING
HEAD OF MAJOR DONOR
HEAD OF MAJOR DONOR
HEAD OF TRUSTS, GRANTS
DEVELOPMENT (SOUTH)
DEVELOPMENT (NORTH)
& STATUTORY
4 X MAJOR DONOR
2 X MAJOR DONOR
GRANTS & TRUSTS
DEVELOPMENT MANAGER
DEVELOPMENT MANAGER
MANAGER
PRIVATE SECTOR
3 X GRANTS & TRUSTS
RELATIONSHIPS EXECUTIVE
OFFICER
Candidate Information Pack | Major Donor Development Manager (London), OnSide Youth Zones
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JOB DESCRIPTION REPORTING TO Head of Major Donor Development
KEY RELATIONSHIPS Chair of the Barking & Dagenham Board, Chief Executive of the Barking & Dagenham Youth Zone, Director of Fundraising, Head of Major Donor Development, Board Members, Youth Zone Fundraiser, Fundraising Team, Senior Volunteers (other key relationships to be added in by OnSide Youth Zones)
RESPONSIBILITIES • Generate at least £1.5million of income for Barking & Dagenham Youth Zone; this will be achieved by engaging ‘Founder Patrons’ who are prepared to commit to at least £25,000 per year for three years: • Achieve a small but defined set of Key Performance Indicators: • Gain an excellent understanding of the Youth Zone offer, including how and when to involve Board members, other open Youth Zones, and young people in fundraising: • Work closely with the wider Fundraising Team, particularly in London - sharing ideas and avoiding overlap: • Provide high quality stewardship of Founder Patrons to maximise donor retention for the future: • Work closely with the Youth Zone Fundraiser (whose role will be to focus on excellent stewardship after the Zone opens as well as the generation of a community fundraising programme) to successfully transition Founder Patron stewardship to them: • Maintain, develop and leverage existing relationships with Youth Zone project supporters:
PURPOSE For each new Youth Zone OnSide undertakes a three-year fundraising campaign to raise cash or pledges to the value of £3m, this allows a new Zone to be confident of its first three years of revenue expenditure. This post will deliver, in the first instance, philanthropic income for London's very first Youth Zone in Barking & Dagenham. The post holder will proactively secure philanthropic support by focusing on an intensive founder patron campaign, generating income from a variety of sources but focusing primarily on major gifts from high net worth individuals.
• Identify individual and corporate supporters using research tools and public information to create an accurate picture of potential donors, particularly those with a vested interest in young people and the region, and to establish a persuasive case for support: • Organise suitable events and activities to cultivate relationships with potential patrons and maintain the involvement of current patrons: • Make best use of the Gift Aid process in discussions with potential donors and ensure maximum Gift Aid reclamation. • Ensure there are effective procedures for accurate and timely acknowledgement, recording and banking of pledges and donations: • Support and work alongside the Chief Executive of the Barking & Dagenham Youth Zone to continue to nurture the relationships with founder patrons and broaden the base of donors: • Carry out other reasonable duties as requested by the Head of Major Donor Development: • Attendance at events and conferences will sometimes be required.
Candidate Information Pack | Major Donor Development Manager (London), OnSide Youth Zones
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PERSON SPECIFICATION As a successful, face-to-face major donor fundraiser, applicants should be able to demonstrate that they are self-motivated, and action orientated. They must thrive on ‘making the ask’ and be motivated by progress and success, rather than planning. They must be totally aligned to the OnSide concept and demonstrate that they are an enthusiastic ambassador for the work of the charity. They will be comfortable seeking donations in excess of £50k. They must be able to seize the moment; be creative in their approaches; and just make things happen. OnSide will provide all the resources to get the job done. Donors are typically highly influential, dynamic and interesting people, who are often looking to find strategic and effective ways to give back to society. We need individuals with the confidence to work closely with them and develop a team approach to winning the support of others.
EXPERIENCE
SKILLS, KNOWLEDGE AND APTITUDES
• Proven experience and track record of personally securing gifts from major donors:
• A sound understanding of fundraising techniques and processes:
• Experienced in face to face asking, for high level funds: • Experience of developing substantial new income streams from a range of sources: • Experience of delivering effective and practical fundraising strategies: • Experience of working with Trustees or senior volunteers to drive success is desirable.
• An understanding of what motivates people to give: • Strong and persuasive written and verbal communications skills and an ability to listen: • Resilient and resourceful with high levels of energy: • Proactive, driven and impatient: • Ability to communicate with, and enthuse, a wide variety of people in an approachable and professional manner, whilst demonstrating a passion for the work of the OnSide: • Ability to develop and maintain strong working relationships with donors: • Strong team work and collaborative skills: • Ability to make presentations at Board level and to other senior, or large, audiences: • Excellent organisational skills and an ability to manage competing priorities: • Self-starting, creative and empathetic approach: • Proficient in the use of MS Office applications: • Ability to work flexibly, including some evenings and occasional nights away from home, as required.
Candidate Information Pack | Major Donor Development Manager (London), OnSide Youth Zones
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TERMS & CONDITIONS LOCATION The job is based at the OnSide office in Angel, London but will involve frequent travel to the Barking & Dagenham Youth Zone and the wider network, in addition to some work outside normal working hours. HOURS OF WORK Full time, permanent SALARY Highly competitive FLEXIBLE WORKING Although this post is full time, there will be a high degree of flexibility required. OnSide support a variety of flexible working arrangements.
DISCLOSURE AND BARRING SERVICE CHECK OnSide Youth Zones are committed to the safeguarding of young people. In accordance with our Child Protection and Safeguarding procedures, this position requires a standard DBS check. EQUALITY OF OPPORTUNITY The strength of the OnSide Network of Youth Zone is the diversity of its people, we place huge value on different people doing things in different ways and we welcome applications from what might be considered non-traditional backgrounds. The one thing we all have in common is our desire to raise the aspirations of young people across the country.
PENSION Contributory Pension Scheme BENEFITS 25 days annual leave, birthday leave, childcare vouchers and other family friendly benefits, access to an Employee Assistance Programme, retailer and leisure company discounts, free parking.
FOR FURTHER INFORMATION AND TO APPLY FOR THIS ROLE, PLEASE CLICK HERE
Candidate Information Pack | Major Donor Development Manager (London), OnSide Youth Zones
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