PUBLISHER'S WORDS
Greetings to our readers!
PUBLISHER Donald V. Svehla Jr. (702) 309-8023 ext. 102 DonS@exhibitcitynews.com
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earing 14 months of near comthe "Goose that Lays The Golden Eggs?" plete shutdown for thousands WHAT NOW? NOW WHAT? of small businesses that exist to Will General Service Contractors need serve this unique industry. What now? to increase exhibitor costs to meet the This issue highlights and honors those cost pressures from show organizers? reaching "outward" for assistance to get Currently, the data provided for the great tradeshow machine's many evaluating events and measuring ROI is parts up and running again. It is reasbased on "volume" rather than "value." suring to know that additional help is on Exhibitors often experience a lack of the way, and we now have a permanent support in finding cost savings opporseat at the government table. tunities. Many practices and fees are But what about looking "inward?" outdated and need to be reviewed. Perhaps one of the most important As our beloved tradeshow industry things in this issue is on struggles back to its feet NEW FOR 2019: UNLIMITED MAHANDLING•EXHIBITOR there will be less revenue pages 29-31, the White Pa- TERIAL ADVOCACY GROUP•NAB SHOW per from the Exhibitor Ad- CARES PACK EXPO FLAT RATES FOR for most everyone. EspeHANDLING•ALL-INCLUSIVE PRICING SERVICES•UNLIMITED DRAY cially in the short term. vocacy Group on the Future SHOW A SEA CHANGE IN THE INDUSTRY? AGE AT $3.85 VBUDGETABLE EXPENS ES•SIMPLIFIED SHOW BILLING•SELL This at a time when evSuccess of Tradeshows. GOODS FROM SHOW FLOOR•AC CESS CLOUD•WI-FI INCLUDED• eryone is looking for more In ECN's cover article in NO SURPRISE ELECTRICAL OUTLET CHARGES NEW FOR 2019: UNLIMJuly/August 2019, writITED MATERIAL HANDLING•EXHIBI- revenue. Overall costs to TOR ADVOCACY GROUP•NAB SHOW er, Cynthya Porter wrote, CARES / PACK EXPO FLAT RATES FOR exhibitors were already HANDLING•ALL-INCLUSIVE PRICING "Confusing and exhorbitant SHOW SERVICES•UNLIMITED DRAY- stretched to the extreme AGE AT $3.85 VBUDGETABLE EXPENSdrayage calculations. Hidden ES•SIMPLIFIEDSHOWBILLING•SELL before the lockdowns. GOODS FROM SHOW FLOOR•ACCES electrical charges. Mystifying Let us be grateful to those rigging expenses. These are some exhibiin the industry who are working with the tor pain points—and there are more causgovernment to help get the industry back ing a considerable amount of agony. Many on its feet and also be grateful to those exhibit managers, often those at larger in the industry who are looking within to companies, have reluctantly swallowed help make the changes that will allow the the bitter pill and adjusted their budgets tradeshow industry to thrive and prosper upward year after year. But for some, the again. We want everyone—those who exballooning costs and frustations are just hibit, those who create the exhibits, those too much to choke down, so they abandon who build the exhibits, those who provide tradeshows and take their budget dollars the exhibit space and materials, and those to road shows, customer events, or other who attend the exhibits—the whole inface-to-face opportunities." dustry eco-system—to thrive and prosper Our industry had ongoing mounting again as soon as possible. pressure to deal with higher and higher costs while ROI was/is hard to gauge. What can a talented group of well-meaning volunteers without a staffed effort or war chest do to protect Don Svehla, Publisher ECN’s 2019 I&D ACE Awards Part II Honoring Our Industry ACES!
July/August 2019 • VOL. 25 • ISSUE 4
PLUS
THE POWER OF CUSTOM FLOORING SPOTLIGHT ON NASHVILLE
DUBAI PREPARES FOR 2020 WORLD’S FAIR
EXHIBITCITYNEWS.COM
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8 May/June 2021 Exhibit City News
6/19/19 3:29 PM
EDITOR-IN-CHIEF Jeanne Brei (702) 309-8023 ext. 103 JeanneB@exhibitcitynews.com MANAGING EDITOR/GAL FRIDAY Lisa Abrams (702) 309-8023 LisaA@exhibitcitynews.com ART DIRECTOR Thomas Speak Tom@Speak-Design.com NEWS EDITOR Emily Olson EmilyO@exhibitcitynews.com COLUMNISTS / WRITERS Calanit Atia Paco Collazo Bob McGlincy Mike Morrison Jim Obermeyer F. Andrew Taylor CONTRIBUTING WRITERS AEM.org Vince Battaglia Kevin Binger Sven Bossu Les Bunge Rob Cohen Warwick H. Davies Symeria Palmer The Exhibitor Advocacy Group PROOFREADER Emily Olson NEW BUSINESS DEVELOPMENT Christy Giambattista (702) 309-8023 ext. 111 ChristyD@exhibitcitynews.com CIRCULATION Manny Chico Mike Morrison Vol. 27, issue 3, copyright 2021 by EXHIBIT CITY NEWS, published six times a year by Mr. Tradeshow Communications, LLC, 1675 E. Desert Inn Rd., Las Vegas, NV 89169. Editorial views presented within this publication are not necessarily those of the publisher and no liability is inherent. To subscribe, go to ExhibitCityNews.com or call (702) 309-8023. Reproduction/reuse of this material may only be permitted with expressed permission of Exhibit City News. POSTMASTER: Please send address changes to location listed above.
