LEADING OUR INDUSTRY INTO THE FUTURE
Oct/Nov/Dec 2023 • VOL. 29 • ISSUE 4
THE ULTIMATE HYBRID SOLUTION
LIVE IS BETTER THE PLEDGE DETROIT BLEISURE
DAILY UPDATES AT EXHIBITCITYNEWS.COM
The world’s leader in modular exhibit solutions
Visit us at UFI Las Vegas (NOV 01-04) EDPA Access Florida (NOV 28-30) LDI Las Vegas (DEC 03-05) IAEE Expo Dallas (DEC 05-07)
Aluvision is a global developer and producer of the premium quality Exhibit & Event modular system. They create both indoor and outdoor aluminium solutions and combine a range of creative product designs with tool-free assembly. All products are exceptionally durable and reusable, allowing Aluvision to work towards and invest in a sustainable future.
aluvision.com/us/exhibits-events
NEW
NEW
NEW
Omni-55 Pro Hi-LED 55+ 3D experience
The Flexdeck Double Deck system
The Flexbox Modular event box
Aluvision Inc. · 1620 Satellite Bolevard, Suite C · Duluth, GA 30097 O: +1 470-252-3500 · info@aluvision.com · www.aluvision.com
SOLUTIONS FOR LIVE STREAMING, VIRTUAL & HYBRID EVENTS!
TABLE OF CONTENTS On our cover: IPME Co Founders, Bill Hinchcliff and Craig Rapoza Photo by Petra Jezkova, Exposures Limited
LEADING OUR INDUSTRY INTO THE FUTURE
Oct/Nov/Dec 2023 • VOL. 29 • ISSUE 4
Departments
56
THE ULTIMATE HYBRID SOLUTION
8 10 11 26 76 78
LIVE IS BETTER THE PLEDGE
79 84 88 90 95 101
DETROIT BLEISURE
DAILY UPDATES AT EXHIBITCITYNEWS.COM
Cover Story 22
20
Ultimate Hybrid Solution
Advertorial
Recycled Assets
IAVM/NewGen: Venue Management
38
Columns
Industry Trends
Why Tradeshow Talent Matters
14
39
As the Saw Turns
Industry Trends
Leading Our Industry Into The Future
Sustainable Swag
40
16
History
The Tradeshow Times Live is Better
18 Tradeshows and Events Resurrection and Transformation
Publisher’s Corner Letter from the Editor Load In Tradeshow History D.E.A.L. Baltimore Convention Center Eat, Sleep & Play People on the Move In Memoriam Tradeshow Round-up Industry Service Guide Advertiser Index
GES Headquarters
80
42
History
Mandalay Bay Convention Center
48
Advertorial
IUPAT Doesn’t Rest
21
Paco’s Global View
52
Corporate Profile
Discuss Mental Health
Aluvision: Ambition, Innovation, Growth
24
Corporate Profile
International Focus AIPC The Pledge
46 A New Paradigm
Selling at Tradeshows has Changed
58 Healthcare Exhibits A Tale of Two Builds
62 Advocacy and Association Advocacy Works
6 Oct/Nov/Dec 2023 Exhibit City News
54
Teamwork Builds Brands
82
Detroit Bleisure
Business and Leisure Travel
69-73
Shop to Showfloor Section I&D and Event Labor
70
WOW Booth #1
Seaguar by Acer Exhibits
72
WOW Booth #2 Kia by IPME
PUBLISHER’S CORNER PUBLISHER & FOUNDER Donald V. Svehla Jr. (702) 272-0182 ext. 102 DonS@exhibitcitynews.com
Greetings to readers everywhere!
A
UTUMN IS IN THE AIR! Greetings to all our readers out there in the event world! Our industry workforce has continued at the hectic work pace seen all year. All geographic sectors are doing well. There have been no notable disruptions from weather, labor unrest, or other, after some letup, market-by-market, over the summer. Many companies have been announcing promotions and continue to add staff. A number of Designer/Builders have announced the opening of new locations. Additionally, we have noticed an uptick in the announcement of new companies. New company announcements have been most numerous in the new Exhibit House category, as well as Labor and Specialty Supplier/Partners. We continue to watch the merger and acquisitions space and expect more announcements deeper into the fourth quarter and as the new year begins. Additionally, we are specifically watching the event floor working environment as many city managers across the US report a coming wave of new retirees. Especially those working in union trades. After many years paying in…many are looking forward to hanging up the work boots.
CSAL V
CONVENTION SERVICES ASSOCIATION
AS
EGAS
8 Oct/Nov/Dec 2023 Exhibit City News
EDITOR Lisa "Li" Jackson (702) 272-0182 LiJ@exhibitcitynews.com ART DIRECTOR Thomas Speak TomS@exhibitcitynews.com
As the publisher of ECN for nearly 30 years, it is interesting to point out that this era we are now in as an industry is quite dynamic. The morphing from what the industry was to what it is becoming is incredible to watch. What will come next? I’m not totally certain…but we will report it as it happens. Q4 issue highlights: Be sure to read page 20 "Shaping the Future of Venue Management," and pages 34-35 "Celebrating Tradition." Also, pages 54-55 "Increasing Revenue and Improving Profitability," as well as page 66 "More than Just the City Skyline," and pages 80-81 "The Legacy of a Brand Story." I wish each of you a safe, rewarding, and prosperous Autumn. Until our next print cycle…see you daily in the digital world!
COLUMNISTS / WRITERS Bob McGlincy Chris Kappes Jim Obermeyer Paco Collazo Sven Bossu CONTRIBUTING WRITERS Danelle Dodds Jeanne Brei Kerstan Szczepanski Pat Friedlander Ray Smith Thea Engst PROOFREADERS Kerstan Szczepanski NEW BUSINESS DEVELOPMENT Christy Giambattista ChristyD@exhibitcitynews.com SOCIAL MEDIA EXECUTIVE Ashley Sou ADMINISTRATIVE ASSISTANT Rochelle Robertson
Don Svehla Publisher/Founder
Questions? Suggestions? Comments about our content? We love feedback and hearing from you! Send me an email at dons@exhibitcitynews.com.
CIRCULATION Manny Chico Circulation@exhibitcitynews.com
Vol. 29, issue 4, copyright 2023 by EXHIBIT CITY NEWS, published four times a year by Mr. Tradeshow Communications, LLC, 1675 E. Desert Inn Rd., Las Vegas, NV 89169. Editorial views presented within this publication are not necessarily those of the publisher and no liability is inherent. To subscribe, go to ExhibitCityNews.com or call (702) 272-0182. Reproduction/reuse of this material may only be permitted with expressed permission of Exhibit City News. POSTMASTER: Please send address changes to location listed above.
PERSONALIZED
PROFESSIONAL With CORT Events, you always get a customized event experience. More options. More flexibility. More products that can be made to fit your needs. With unmatched service before, during and after your event, and our unique personalization program, your event will be a transformative experience. That’s the power of more. CORT Events. Style & Service Delivered.® Visit www.cortevents.com or call your rep now to plan your next event.
LETTER FROM THE EDITOR
An Incredible Odyssey
M
y adventure began six months ago as I wrote this, and it’s been a whirlwind of experiences, learning, and insights. I’ve traveled from the bustling heart of Las Vegas to the vibrant streets of Toronto, all in the name of content, to bring back valuable information for you and my team. It’s been a journey filled with unforgettable moments and opportunities to delve deep into the world of events and marketing trends. First stop, back in April, was ExhibitorLive in Louisville, Kentucky. Imagine being surrounded by the brightest minds in the industry, all eager to exchange ideas, showcase innovative products, and dive deep into event marketing trends. The energy there was incredible, and the connections I made set the tone for the exciting months ahead. By the way, you won’t want to miss next year’s event, taking place in my hometown Nashville, Tennessee from February 25th-28th, 2024. Next on my journey was the Experiential Marketing Summit (EMS2023) at Caesars Forum in Las Vegas. It was a hub of knowledge and networking, where I witnessed the fusion of technology, creativity, and engagement strategies that define experiential marketing today. EMS truly prepares you for what’s next in this ever-evolving field. Mark your calendar for next year’s event, happening on April 24-26, 2024, at the MGM Grand, back in Las Vegas. Then, in June, I found myself at CCW (Customer Contact Week) in Las Vegas. This event delved into the intricacies of customer interactions and relationship building, offering a fresh perspective on event dynamics. CCW is the go-to conference for exceptional customer service insight, helping companies across various industries grow their market share. Keep
10 Oct/Nov/Dec 2023 Exhibit City News
an eye out for next year’s event, which will take place from June 3-6, 2024, hosted by Customer Management Practice, back at Caesars Forum Las Vegas. My journey took a sunny turn when I attended the Exhibition Services & Contractors Association’s (ESCA) Summer Educational Conference in Sandestin, Florida. This conference provided valuable opportunities to learn about industry trends, network with peers, and shape the future of the exhibition industry. Mark your calendar for next year; it will be held from June 23 – 26, 2024, in Hot Springs, VA. As August rolled around, I headed to Atlanta for my first FAM trip as well as attend the ASAE Annual Meeting & Exposition (AME) at the Georgia World Congress Center. This event opened my eyes to the world of associations and their impact on the event industry. With over 47,000 members, ASAE has been shaping a better world for a century. This year’s theme, “Shape Your Purpose,” celebrated the unique approach associations take to define their purpose. Don’t forget to save the date for next year’s ASAE Annual Meeting Aug 10 - 13, 2024, in Cleveland Ohio, where you can partake in authentic, engaging, thought-provoking,
and positive community-building experiences. Thank you to Atlanta Convention & Visitors Bureau (ACVB) for an amazing and informative trip. Finally, in September, I went on my second FAM trip for a sustainability-focused journey with Destination Toronto. Our hotel, Westin Harbour Castle was a property that espouses sustainability, complete with a lobby and bar that runs fully on green electricity. We toured green restaurants and event spaces, including the Metro Toronto Convention Center that featured a deep-water cooling system, the first facility of its kind in Toronto, Canada. It also has a green roof on the South Building featuring seven acres of greenery. As a sustainability advocate, I was thrilled to see how the 4th largest city in North America is paving the way to a sustainable lifestyle for all. Make sure to explore pages 14, 22, 39, and 52, where sustainability plays a significant role in both the featured articles and the companies featured within them. These six months have been an incredible odyssey, and I’ve had the privilege of sharing it with you. Thank you for being a part of this journey. As I continue to explore new horizons and bring you the latest insights from the world of tradeshows and events, stay tuned for even more exciting stories and discoveries. The adventure is far from over, and I can’t wait to share what lies ahead. Happy reading,
LOAD IN
Advocacy Is Important What started as a drive to reach our US government representatives and expose them to this industry’s dire need of help has grown to include advocating for our industry on a local government level, but also advocating and exposing our industry to other associations, universities, tech schools and organizations like the American School Counselors Association. And then there is advocating for the exhibitor – our clients. With the demise of the Trade Show Exhibitors Association years
ago, there has been no formal organization that looks after the needs of the exhibitor. With the recent establishment of
The Exhibitor Advocate, and the support they are getting from EDPA members, hopefully that is changing. See p.14
Sustainable Products Are “It” Tired of tons of swag you’re just going to throw away? Well, marketing teams are tired of it too, and they are leading the way in creating sustainable swag! Writer Danelle Dodds takes a look at how the pandemic affected the tradition of trade show tchotchkes; how attendees view them and how exhibitors are becoming more sensitive to spending as well as how giveaway bulk affects the
environment. Marybel Galvez of Take 2 Promos relates what she sees in the newest wave of sustainable swag. See p.39
Did You Know About Detroit? There’s style, substance, and culture to be found in Motor City. Find out where to EAT, where to stay, and where to play as ECN looks at Detroit bleisure in historic Motown. Learn how far Huntington Place, the 313’s convention center, is from Greektown, the Belt, the Riverwalk, and more! It’s not all Lions, Tigers, and Red Wings; you’ll discover music, food, and history in Comeback City, USA. See p.82
@EXHIBITCITYNEWS
What’s A Neads? Chris Kappes talks about what an exhibitor “NEADS” to sell at trade shows in the 21st century. Learn about the ever-evolving model for selling at a trade show. How modern technology affects not just buyers’ needs but also the very way buyers and sellers communicate get examined in this sales primer for future – and current – trade show exhibitors. See p.46 ExhibitCityNews.com Oct/Nov/Dec 2023 11
CONVENTION CENTER SNAPSHOT
Baltimore Convention Center Location: 1 West Pratt St, Baltimore, MD 21201 Date Opened: August 1979 Square Footage: 1.2 million square feet of total space. There are 7 exhibit halls totalling 300,000 square feet and 50 meeting rooms with 85,000 square feet of space. The 36,000 square foot ballroom can be divided into 4 sections. Parking: Main garage on Sharp Street and Pratt Street for $20 per day. Spots can be booked at SpotHero.com. Hotels: The Sheraton Inner Harbor Hotel, Hyatt Regency Hotel, and the Hilton Harbor Hotel are connectPLUS! ed by skywalk to the convention Where to eat, sleep center. & play in Baltimore p. 78 Airport Info: Baltimore/Washington International Thurgood Marshall Airport is rated ‘One of the Easiest Airports to Get To” by Aviation.com. Next closest airport is Reagan Washington (DCA) at just over 38 miles. WiFi: Provided by MC Dean. Transport: The west end has the Convention Center/Pratt Street Station of the Maryland Transit Administration’s light rail system, which runs direct to BWI Airport and Baltimore Penn Station by the Maryland Rail Commuter (MARC) Penn Line, and Amtrak Northeast Corridor train. A Maryland Transit Administration bus stop is in front of the Baltimore Convention Center. The Camden Yards Light Rail Stop and Camden Line (MARC) station are also within walking distance of the facility. ExhibitCityNews.com Oct/Nov/Dec 2023 13
COLUMN As the Saws Turn
EDPA: Leading Our Industry Into The Future
I
started going to EDPA events in 2006, five years after starting my company. I was feeling isolated as a company owner and was literally just looking for someone I could talk with about the issues I was dealing with in an ownership role. I had tried our local ad clubs and marketing associations, but they didn’t get this industry, and I wasn’t comfortable talking with my local competitors. What I found in EDPA was a group of people who were very passionate about this industry, its clients, and its people. Within a very short timeframe, I met other owners and senior leaders that were technically competitors, but they were also compadres. We talked about issues that we as company owners faced, and we as an industry had to deal with. When I had clients that wanted to do shows in Europe and in Canada, I turned to my fellow EDPA members for assistance. I knew these people; I trusted them with my clients, and they performed wonderfully. When the great recession hit in 2008-2010, we all worked together to help each other out and do our best to make sure we all survived. As we came out of that time and the industry grew back, I became involved in the boards of directors for the foundation and the association. It just felt like it was the right thing to do…my company and I had gained so much from our membership and involvement that this was the natural next step – give back my time to this organization. Over the last 17 years, I have watched this association evolve as our industry has changed with the times. I have been 14 Oct/Nov/Dec 2023 Exhibit City News
fortunate to meet and work with some to bring people from high schools, universivery smart and very passionate people ties and other industries to the table. that have passed through this organizaThe other piece of this is the recognition tion. True leaders in this industry…and of future leaders – those in this industry too many to name in this small space. that have the potential to lead us into the When the pandemic hit in 2020 and our future. Developing these leaders is critical industry came to a screeching halt, I saw to our industry’s continued success. people in this association step up to tackle Education: New workers and new major issues. Owners of companies that employees in this industry mean new were all but shut down committed ways of teaching our people what huge amounts of time and effort to this industry is all about and how try to save this industry. And what it works. Efforts to partner with has grown out of that time is what other industry organizations I believe is one of the strongest to expose them to what we do and most committed boards of and to train our current teams directors and executive committee By Jim Obermeyer requires a whole new approach… that I have ever seen in this industry. our teams aren’t made up of people that We are talking about an industry have been in this industry their entire association that has garnered praise careers anymore. from other associations in our industry Sustainability: This issue is not going for the passion, commitment and efforts away. More and more clients are asking put forth to build our industry back. Just about sustainability in this industry and look at some of this work: how we are going to deal with it. As an Advocacy: What started as a drive to industry, we need to establish guidelines reach our US government representaand we need to step up our game. tives and expose them to this industry’s The reality is that we are at a critical dire need of help has grown to include moment in the evolution of our industry. advocating for our industry on a local To be able to come out of the near-death government level, but also advocating of our industry and bring it to our current and exposing our industry to other assostate has been incredible and has taken ciations, universities, tech schools and a lot of work by a lot of strong-willed organizations like the American School people. To now establish this and carry it Counselors Association. forward will also take a very passionate And then there is advocating for the and energetic team. When I look at the exhibitor – our clients. With the demise current board of directors of the EDPA of the Trade Show Exhibitors Associaand the initiatives they are working on, tion years ago, there has been no formal I see that passion and commitment as organization that looks after the needs strong or stronger than I have since I of the exhibitor. With the recent estabbecame involved 17 years ago. lishment of The Exhibitor Advocate, and And if you are like I was and are lookthe support they are getting from EDPA ing for a place to step into the industry, members, hopefully that is changing. now would be a great time to get inFuture Workforce/Future Leaders: volved. Bring on your passion! Every industry in this economy has been hit See you on the show floor. with workforce shortages, and for an industry that has been relatively unknown, it can Jim Obermeyer has been in the exhibits and events be even more difficult to find skilled workindustry over 40 years, both as a corporate trade ers. Our association’s efforts with this on show manager and exhibit house owner. He can be both a national and local level are starting reached at jobermeyer903@gmail.com
WE ARE THE BEST LINE BETWEEN THE DOTS
Any carrier can say they “do tradeshows”, but not every carrier has the experience level to deliver superior results on a consistent basis.
We take a consultative approach and believe the logistical component of going to a show is as important as the booths ½³Ã È ³® ³® È Ã ³Ü ð³³À ³À È Ã ® ³ the exhibit itself. We take pride in being a true partner for our exhibitors and exhibit design and fabrication clients.
(888) 84-ONTIME (888) 846-6846
SHIPSuperior.com
COLUMN The Tradeshow Times
PAX West Seattle
Live is Better
L
ive and in person is the best way to experience an event. There is something magical about the crowds, the energy, and the excitement that makes live events more enjoyable—and this is true whether we are talking about music, movies, business, sports, or anything else. There are many ways to listen to music, but nothing compares with a live concert. With fans singing, screaming, stomping, and dancing to the beat, a venue pulses and feeds back energy onto the crowd. This summer, Beyoncé, Bruce, and Taylor Swift delivered record-break16 Oct/Nov/Dec 2023 Exhibit City News
ing performances around the country. the fear, the romance—it’s all amplified Swifties propelled the Eras Tour to new and more enjoyable. This summer, crowds heights with 2.4 million tickets sold in a are posting a box office record with $4 single day! Two of these tours (and billion in gross domestic remaybe all three) will gross over ceipts. As of this writing, there a billion dollars when including are six movies grossing over European sites. A good concert $300,000,000 in the US. Leadis about the performer and the ing the way, of course, is Barbie music; a great concert is about at $609.5 million. Oppenheimer the connection with the audience, is in fifth place at $310 million By Bob McGlincy the shared experience, and the (which is a remarkable amount memories made. for a three-hour movie with a limited Movies are a lot like music in that number of showtimes). Some movie-goers regard: the encounter is magnified when enhance their experience by dressing up experienced with others. Watching a picas characters. This has been happening at ture on the big screen in a dark, crowded theaters since the days of Gone with the theater heightens the emotions—the joy, Wind and has continued with The Rocky the excitement, the suspense, the thrill, Horror Picture Show, Star Wars, Harry
Taylor Swift Foxborough, MA
Numbers are intriguing, but it’s the experience that matters.
Potter, Super Mario Bros, and, yes, of course, Barbie. Dressing in character creates an emotional investment in the event. And it’s not just movies—tradeshows like PAX and Comic Con see thousands of attendees arrive in costume. As any reader of this column knows, business events entice great in-person numbers. PAX West attracted 120,000 people in September (PAX East drew more than 130,000 fans earlier this @EXHIBITCITYNEWS
year in Boston). NY Comic Con should surpass 200,000 again this October, and SEMA may exceed 150,000 attendees in November. Tradeshows attract crowds because they work. They are engaging, energizing, exciting, and fun. They stimulate the senses and work on many levels: networking, creativity, communication, idea generation, leads, trust, and sales. Another opportunity for attracting large crowds is sports. College football season is upon us, and there are at least eight university stadiums with capacities of 100,000 or more—and each of these schools typically sells out every home game. The Super Bowl also sells out stadiums; but more impressively, it annually attracts a TV audience of about 100 million. But this televised show is different: it’s an occasion; it’s an excuse to get together and view the game with others; it’s an event. Large attendance numbers are not limited just to football or the other major sports. The US Open established a new record with 201,787 fans over the Labor Day Weekend. (Remarkable considering the four main “show courts” had a total seating capacity of 146,247
for those three days). Another example: a new world record for a women’s sporting event was set on August 30 at a volleyball match between the Nebraska Cornhuskers and the Omaha Mavericks. Memorial Stadium in Lincoln, Nebraska, has an official capacity of 85,458, which is what the football team regularly sells. The official, ticketed attendance for this volleyball match was 92,003! Numbers are intriguing, but it’s the experience that matters. A shared connection will make an event, any event, more memorable. For a fireworks spectacular, would you prefer watching it on TV, in a movie, or outside with friends? If you were to get married and plan a honeymoon, would you and your spouse choose a virtual or a live experience? Are events better and more enjoyable when attended in person? What do you think? Willwork creates labor and technology solutions for experiential marketing applications, including tradeshow exhibits, corporate events, brand activations, and themed retail environments. Bob McGlincy is director, business management. He can be reached at Bob.McGlincy@willwork.com ExhibitCityNews.com Oct/Nov/Dec 2023 17
COLUMN Ask an Expert
Tradeshows and Events A Tale of Resurrection and Transformation by Chris Kappes
C
harles Dickens famously began his novel A Tale of Two Cities with a paradoxical description of the French Revolution. “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way...” What if we apply his words to our own times, especially to the event industry that has been hit hard by the COVID-19 pandemic?
A Look Back Before COVID closed our doors, our industry was riding high: domestic revenue peaked at $15 billion thanks to attendance and the quantity of new shows. However, exhibitor criticism could be heard across convention halls: “tradeshows are a necessary evil,” “we don’t need to be here,” “a waste of time and money.” Best of times... really? BAMM. COVID shutters our industry. Options to engage with one another are limited, and virtual engagement takes over. 18 Oct/Nov/Dec 2023 Exhibit City News
Best of times for virtual tradeshows... really? The message in A Tale of Two Cities is this: “resurrection and transformation are possible on both a personal and societal level.” We’re seeing that today in our industry. Silver Lining The silver lining of COVID is a reminder that we are all social creatures. We thirst for human connection. We desire exploration. We love experiences. We relish communities. Tradeshows and events make this happen. However, our industry does have its challenges: the cost to exhibit, a labor shortage, city crime, travel friction, marketing channel competition, budgets. Despite all, I would suggest that we have reason to celebrate an industry rebirth. From the “worst of times,” we’ve managed to manifest progressive ways to add new value for industry stakeholders. How? Attendees... Now fully appreciate the value of face-to-face (F2F) interactions after lockdowns and virtual fatigue. Attend events with renewed enthusiasm, experiencing better content presentations. Expectations are high. Spend more quality time with exhibitors using apps
and meet-up sessions. Realize “seeing is believing,” and there’s no substitute for show experiences. Can safely attend shows with safety protocols now standard. Exhibitors... Fully appreciate the value of F2F interactions after lockdowns and virtual fatigue. Deploy robust omnichannel marketing programs to engage buyers throughout the buying cycle and at shows. Use new activation technologies to tell stories. Leverage a plethora of rental exhibit options to reduce expenses. Invest time with more high-quality prospects versus tire-kickers. Capture and aggregate data with better lead gen tech. Event organizers... Deploy omnichannel marketing channels to motivate buyers to attend shows and nurture their communities post-show. Reinvent business models to become media companies, recognizing exhibitors are looking for new ways to build and reach buying communities; a new monetization opportunity.
Increase the value proposition of their events by deploying new apps and engagement strategies that connect sellers with buyers. Use new technology to improve conference content and interaction. Our industry fosters unique opportunities for human connection, learning, and growth that cannot be replicated by virtual platforms. By embracing new technologies, strategies, and channels, we (and events as our by-product) are delivering valuable, engaging, and sustainable experiences for all stakeholders. But we must remain vigilant, embrace change, and focus on enhancing event value. A tale of our industry. Chris Kappes is a three-decade executive who has served as CMO, CSO and President of leading event agencies. Kappes is a published author of two trade books, The Noise Behind Business. How to Make Tradeshows Work & How to Master the Art of Selling at Tradeshows co-written with sales expert, Tom Hopkins. Kappes shares his industry experiences and views at conferences and publications like Exhibit City News. His contact information: kappes52@gmail.com
ADVERTORIAL
Shaping the Future of Venue Management NEWGEN BUSINESS SOLUTIONS’ CONVENTIONSUITE SOFTWARE AT IAVM’S VENUECONNECT 2023 Diving into the VenueConnect 2023 Experience: ConventionSuite, a game-changing event management software system built atop Oracle NetSuite, ventured into the dynamic world of venue management and event planning earlier this year. Participating in the International Association of Venue Managers (IAVM) VenueConnect 2023 Tradeshow served as a platform to educate and inform a wider audience. With a blend of anticipation and eagerness, the ConventionSuite team stepped onto the IAVM stage, ready to engage, learn, and contribute to the vibrant community that shapes the future of venue management. Participating in VenueConnect and presenting our venue management software was a defining moment for our company, a testament to our commitment to innovation, and recognition of the importance of collaboration within the industry. How ConventionSuite is transforming the event venue industry: ConventionSuite’s venue management software has become a cornerstone of modern event planning, offering a range of features that optimize processes, enhance communication, and elevate the overall guest experience. By embracing this technology, event professionals can revolutionize the way they plan and execute events, setting the stage for memorable and impactful experiences. “When it was time to replace the web-based portion of our services, we decided to upgrade to ConventionSuite,” comments Dave Houston, former President, Rosemont Exposition Services, Inc. “This was a proactive choice that ensured 20 Oct/Nov/Dec 2022 Exhibit City News
consistent support and function in the future. The NewGen team handled the implementation and customization very well, and I’d highly recommend using their services.” One of the most significant advantages of venue management software is its ability to automate and streamline various operational tasks. Event scheduling, resource allocation, booking confirmations, case management, and invoicing are all integrated within a single platform. This eliminates the need for manual data entry and reduces the risk of errors that can lead to costly setbacks. By centralizing all operations, venue managers can achieve in minutes what might have previously taken hours. “The distinction between Reactive and Proactive looms large in this context,” says Rick Kostopoulos, CEO/President, NewGen Business Solutions. “Picture this: trying to seamlessly harmonize seven disparate systems versus wielding the power to shape your own destiny by scripting KPIs and ‘AI Logic’ within a simple click-to-code of one system, ConventionSuite. The choice appears evident. Can we truly usher in an era of ‘AI’-like decision-making without centralizing our data? The answer, quite simply, is a resounding NO.” Setting the Standard: Customer Service Excellence Beyond Comparison ConventionSuite leverages a combination of AI and an intelligent staff response system, creating an unparalleled case management system. This claim holds true because all the essential data required for making rapid decisions regarding support cases is
self-contained within a single system. Today, we embark on the logical progression into Event Venues. The linchpin here is the holistic presence of ALL data within the ERP – Enterprise Resource Planning. Our objective is clear: supplanting half a dozen antiquated, disjointed systems with one comprehensive solution, where that ONE system possesses AI capabilities, making everyday decisions not only more efficient but also smarter. (And let us be candid, transitioning into new industries becomes remarkably smoother when your data is consolidated, and your technological tools are current.) The credo endures: Reactive versus Proactive. Embracing agility, precision, and relevance, for the era of obsolete systems cobbled together with outdated technology, unfit for the cloud, has irrevocably passed. Connecting and Collaborating: IAVM’s VenueConnect 2023 provided an exceptional platform for connecting with fellow industry professionals. As we engaged in conversations with venue managers, event planners, and industry experts, we discovered a common thread of enthusiasm for innovation and improvement. Attendees were eager to discuss pain points, challenges, and potential solutions, and our software’s adaptability and versatility struck a chord with many. These interactions were not confined to our booth alone; networking events such as DirectConnect, educational sessions, and casual conversations provided countless opportunities to connect and collaborate. Conclusion: At NewGen Business Solutions, we understand the industry and the importance of collaborative partnerships. Let us show you how this powerful tool can revolutionize your operations and boost your bottom line. For more information: Email: sales@newgennow.com Website: https://conventionsuite.com/
Paco’s Global View COLUMN
for employees when necessary—and I must exemplify this practice too. That is why I am following in the footsteps of my good friend Nicolle Webster, and in the upcoming weeks, I am taking a vacation. During this time, I’ll be disconnecting from my email, putting my trust in my team, and focusing on recharging and refreshing myself. This will undoubtedly make me a better leader and coworker, ready to tackle new challenges with a fresh perspective and renewed energy.
Do You Discuss Mental Health with Your Colleagues? By Paco Collazo
I
recently had the honor of speaking at a conference about the future of the events industry. Amidst the engaging discussions we had with the enthusiastic audience – a lively mix of agency and event production company C-Suite executives – one topic I brought up seemed to really strike a chord: Why talk and offer to pay for mental health support for your employees? I was shocked; despite the growing importance of this topic everywhere, there was palpable resistance in the room. I was approached during my entire talk with comments like: “Is it legal to give them therapy sessions?”, “Are you allowed to offer that?”, “Don’t they get offended?” and my favorite, “I don’t see the value in that”. Maybe it was the generational gap, or maybe 20 @EXHIBITCITYNEWS
years ago, this was more of a stigma; raising your hand and reaching out was not seen in a good light. Nonetheless, I think our idea to offer paid therapy is a resounding success. And yes, I have the bills to prove it – everyone on the team uses their allocated four monthly sessions! In some places and for some people, access to professional mental health support can be a luxury. By offering this benefit, our company’s leadership not only shows how much we care but also emphasizes our commitment to the happiness and well-being of our incredible team. In this crazy industry, finding moments to completely disconnect from responsibilities is a rare commodity. However, I’ve established a philosophy that mandates these health breaks
Challenges in the Events Industry Event professionals are confronted with overstimulating environments every day. We spend at least a month preparing for the event, orchestrating it, managing numerous vendors, and working long hours to meet tight deadlines. While many event professionals thrive on extroversion and the rush of adrenaline, it comes at a big toll on the body and the mind. This decrease in stability is unsurprising given all the busy days of socializing, networking even after work, time away from family and friends, and the pile of other projects still waiting for attention – event burnout is totally real! What is Event Burnout? The term “burnout” is now widely used in the medical field to describe extreme fatigue—physical, mental, or emotional—resulting from prolonged periods of work without adequate rest. With its yearround global shows, disrupted sleep patterns, and limited personal time due to regular
traveling, the events industry operates in a unique way. You’d be amazed at how often workplaces miss the mark on setting up regular check-ins with their teams and providing comfortable environments for open discussions about problems that might affect productivity. But why does this happen? Dealing with post-event emotions is often overlooked. As a result, advocating for restorative breaks following an event is critical for resetting and balancing energy levels. In my global business experience, I’ve found that basic human needs transcend geographical boundaries. I cherish the connections and meaningful conversations with colleaguesturned-friends. Navigating mental health in the events industry demands a collective effort to remove stigma and prioritize well-being. Embracing open conversations and cultivating a supportive workplace culture can help reshape the landscape by increasing mental health awareness and resilience. By incorporating strategies such as peer support networks and post-event recovery periods, professionals can find solace in a community that understands and supports their journey. Let’s continue to break down barriers, cultivate understanding, and champion mental well-being, ensuring that the events industry thrives not only creatively and professionally but holistically for the benefit of all its dedicated professionals. Is Your Company Taking Action on This?
ExhibitCityNews.com Oct/Nov/Dec 2022 21
COVER STORY
Ultimate Hybrid Solution BY KERSTAN SZCZEPANSKI; PHOTOS BY GARY PROCHORCHIK, EXPOSURES LTD.
W
ith the exponential growth of the tradeshow industry in recent decades, sustainability has been an ongoing concern. Construction creates the largest resource waste, and the tradeshow industry is adjacent to construction. But more and more companies are creating with sustainability in mind, and ECN’s Editor Li Jackson sat down with one of the most sustainable companies, California-based IPME, to discuss their unique place in the exhibit industry. Using shipping containers and modular equipment as building blocks, IPME custom-designs and fabricates permanent and temporary shipping container structures. These structures are used to create shipping container malls, schools, restaurants, bars, office spaces, and mobile marketing event structures. Co Owner and CEO Bill Hinchliff says, “We started IPME because we wanted to do some really big things and build upon what I had started at ConGlobal. Craig (Rapoza) owns a company that does 22 Oct/Nov/Dec 2022 Exhibit City News
fabrication, and we were able to build that very first dropdown wall; we sold that project to Hurley, and it evolved into building a fleet of pre-engineered assets that are ready to go, ready to be rebranded, finished and sent out, quickly and efficiently.” Hinchliff declares, “It’s fast, cost-effective, flexible, and creative. And more importantly – sustainable.” “Our systems are prefabricated and modular, so all of the work is done in a controlled environment, and then we deliver onsite,” explains Co owner and COO Craig Rapoza. “To set a ground floor, I pull the truck up (to a venue), and in 15 minutes, I have the floor … for a second story, same thing, and in 15 minutes, it’s up. Then I build the stair system in 45 minutes. We add from there, and only using 2 employees.” IPME has 12 employees on staff and then outsources out with production houses and fabrication teams. “So for us, we are creating a prefab, two-story system that we wind up not needing a ton of resources for.” Rapoza illustrates: “On associated costs, we
are a fraction. To get a footprint of 2 stories (for a conventional activation), you might need 20100 people and forklift movements from the loading dock. You will need multiple days to build out scaffolding. Whereas we are one truck – that carbon footprint, my labor, and our drayage are a fraction of that cost. So our carbon footprint is a fraction, and our landfill impact is almost non-existent.” Rapoza stresses: “These assets are recycled assets; we are considered the most sustainable because we create a negative carbon footprint from something that was recycled, reused, and repurposed from another event.” What is IPME’s plan for the future? Hinchliff states, “How we plan to grow and scale is to creatively combine our container assets with more conventional style tradeshow products like beMatrix and Alluvision to create the ultimate hybrid solution.” “Our ultimate goal is to stretch the boundaries of the container,” Rapoza adds, “we’ve got a project for CES that will really blow minds on what
we’re doing with the container.” Hinchliff also points out numerous benefits to the container exhibit in outside use, with obvious uses like climate control, but also advantages when unexpected weather events occur. One recent event for Firestone saw massive amounts of wind and rain. While tents were being blown away, “Everybody was sheltering in our containers,” Hinchliff says with pride. But IPME wants all in on proliferating sustainability in the industry, “We are looking at being part of those organizations that are writing the book on sustainable process and procedure,” says Rapoza. “So that we are doing the right thing and not just spinning our wheels.” In addition to IPME’s EDPA involvement, including the EDPA’s first-ever hockey tournament in Las Vegas (see ECN’s coverage), there’s also the EDPA’s Huntington Beach Golf event. Finally, for Hinchliff, it is important to note that IPME is not “just the container company.” The container is just the start of what they do: “The container gets us in the door, but we can build you anything.” I’ve made some adjustments to improve clarity and readability. If you have any further questions or need additional revisions, please feel free to ask!
COLUMN International Focus: AIPC
The Pledge By Alex Alles, Executive Director, JMIC and Sven Bossu, CEO, AIPC
T
he Net Zero Carbon Events initiative brings together the global event industry with the objective to have a clear roadmap to become carbon-neutral by 2050. In December 2023, the outcomes of the different workstreams will be presented, after having presented the pledge at COP26 and the roadmap at COP27, demonstrating the progress made. Some venues are already way ahead, leading by example, as shown by the Climate Pledge Arena in Seattle. The Net Zero Carbon Events initiative (NZCE), on behalf of the industry by the Joint Meeting Industry Council (JMIC), has taken considerable steps forward in the last 9 months. The event industry roadmap, presented at COP27 in Egypt, provided a clear overview of the overall direction and priorities for the industry to become carbon-neutral by 2050. This was then broken up into 8 workstreams, each addressing one of those priorities, with the purpose of transforming the roadmap into action plans at the level of each stakeholder involved. These results will be presented in December 2023. Supported by the UNFCCC (United Nations Framework Convention on Climate Change), the initiative guarantees inclusiveness and welcomes all stakeholders involved in the organization of events. It now has over 400 signatories and more than 24 Oct/Nov/Dec 2023 Exhibit City News
150 supporters from across the world. This does not come without obligations, as signatories need to commit to having a plan in place by the end of 2023 to become net carbon-neutral by 2050. Therefore, it is great to see that some of the largest players in the industry are indeed supporters, leading by example, while an increasing number of SMEs from the industry are joining the campaign. A first set of best practices is now available and published on the NZCE website (https:// www.netzerocarbonevents. org/resources/). This document, providing very tangible and actionable information, will continue to evolve as more and more supporters use them and/or add their own best practices. Equally important is the reporting element: by collecting data from the entire event industry, it will be possible to demonstrate progress made in a fact-based manner. A measurement methodology is being developed to help stakeholders measure their carbon footprint on the events level. A data collection initia-
tive has been launched across the industry to gather information, with the goal of creating a methodology that accurately represents the realities of the meetings and events sector. While the overall target date is 2050, some organizations are moving towards carbon neutrality at a far higher speed. Located in the heart of Georgetown, Seattle, the Climate Pledge Arena is a great example of how a venue can engage with the local community and demonstrate its commitment to core values, such as sustainability. The building – which dates back to 1962 and is a true landmark – was completely recycled and reopened in October 2022. The goals are both simple and ambitious: become zero carbon by moving 100% to renewable energy and banning the use of fossil fuels, zero use of single plastics, zero waste, and finally demonstrate leadership in water quality and water use wherever possible. An example of the latter is the “Rain to Rink” system, which harvests water off the roof, collects it into a 15,000-gallon cistern,
and turns it into green ice. It is a journey for all involved, including the NHL’s Seattle Kraken fans, but by being fully transparent and very ambitious, the Arena is now much more than an event space – it is a demonstration of what carbon neutrality can bring to a community. The Arena is just one example, of course, and many more can be found across the globe. For both JMIC and AIPC, it is important to give visibility to these initiatives, as they demonstrate what can be achieved. This is not only of importance for the event industry but also for the communities in which events take place and all the stakeholders involved, including local authorities. Obtaining their support is a key success factor. The strength of the NZCE initiative is its global scale and the fact that stakeholders from the entire value chain are actively involved. Therefore, we call upon all organizations that have not done so yet, to sign up for the pledge and join the journey towards carbon neutrality.
205 FLANDERS ROAD WESTBOROUGH, MA 01581 (508) 366-8594 INFO@CORP-EVENTSNE.COM
Upstate, NY
• Exposition Services Contractor • Professional Installation & Dismantle • Outstanding Customer Service
WWW.CORP-EVENTSNE.COM
TRADESHOW HISTORY
nary electricity. And still, they wanted something more. They wanted a landmark – they wanted something memorable that would “out-Eiffel the Eiffel Tower.”
The First Ferris Wheel BY BOB MCGLINCY
Expositions and World’s Fairs in the nineteenth century were the settings for mega-tradeshows, with each location building on the previous event. The organizers of the 1893 Chicago World’s Fair wanted to outdo the Paris Exposition of 1889 26 Oct/Nov/Dec 2023 Exhibit City News
in every way. They wanted it to be bigger, better, and more exciting. They recruited an allstar team of architects. They invited 46 countries to participate and would attract a record-setting 65,000 exhibitors. They planned to astonish the world with their extraordi-
“Out Eiffel the Eiffel Tower” Gustave Eiffel offered to outdo himself and designed a 1,500-foot-tall iron-and-steel structure. Which sounded great, as it would be almost 500 feet taller than the iconic 81-story entrance to the Paris Exposition. But no, the organizers wanted something distinctly American. Daniel Burnham, the Fair’s Director, challenged a group of assembled engineers: “Show me,” he said, “something novel, original, daring, and unique.” George Washington Gale Ferris Jr accepted the challenge. Ferris was a graduate of RPI and began his career in Pittsburgh as a civil engineer. He recognized the demand for steel and the opportunity for business success. He founded a company testing the structural integrity of railroad bridges. In 1892, Ferris’ company was hired to inspect the steel in the Fair’s main exhibition halls – the area surrounding the lagoon, known as “The White City.” That’s how he knew Burnham. That’s why he was there with other engineers the day the challenge was issued … the same day he sketched an initial design on a napkin. The Idea Ferris proposed a giant, rotating wheel. A wheel three hundred feet tall. A wheel carrying a thousand people,
maybe even two thousand people. A wheel revolving high into the sky, far above the fairgrounds. The idea shocked the Fair’s organizers! They had never heard of such a thing! One Board member called him “a crackpot”; another laughed and said, “Ferris has wheels in his head.” One of the prominent architects of the day called the design “a monstrosity.” Another, visualizing the worst, shouted, “the whole contraption could collapse under its own weight.” Burnham called the design “fragile.” Undeterred, the thirtythree-year-old Ferris hired engineering firms to review his detailed blueprints. His out-of-pocket expense exceeded $25,000; but the price was worth it. The independent safety reviews changed minds, and a majority of the Board conceded Ferris could proceed … provided he funded the construction himself. Ferris then formed a stock company and collected $400,000 from private investors. The Fair was larger than life, and so was Ferris’ idea. He called it, quite simply, “The Wheel.” And though the name was simple, the engineering was not. In its final design, the “Wheel” would stand 264 feet high and carry 36 train-sized cars. Each one would be a glass-enclosed gondola, 27 feet long, 13 feet wide, and 9 feet high. A single carriage housed forty rotating chairs; and fully loaded with people, it would weigh about 26,000 pounds. The steelwork frames would be two rotating circles, carrying 2,160 people 25 sto-
ries up into the sky. By design, the Wheel would require over 100,000 individual pieces. Could it be built? The Construction Funny thing about structures that go up into the air – first they must go down into the ground: massive concrete footings would be needed to support the weight of the wheel. Construction commenced December 16, 1892, 135 days prior to show opening. It was Chicago. It was winter. It was cold. (Christmas Day that year recorded a low of minus two degrees). The ground was frozen solid. Workers heated the soil, drilled down, then lowered and exploded sticks of dynamite -- all before driving wood and steel bars 32 feet deep. As they poured concrete over the rods to form pillars, they steadily steamed the cement to keep it from freezing. Each of the eight reinforced massive pillars measured 20’x20’x35’. These footings, sticking three feet above the ground, formed a massive foundation. This base was critical, but the key to the wheel was the axle. Constructed by Bethlehem Ironworks, the hollow-core axle was the @EXHIBITCITYNEWS
largest piece of steel ever forged up to that time – 45 feet long, 33 inches wide, it weighed 89,320 pounds. Two cast iron, 16-foot diameter “spider-webs” on either side of the axle added another 53,031 pounds. The axle had to be hoisted 140 feet into the air. It was supported by two towers at opposite ends of the wheel. A network of strategically placed cables and counterweights distributed the load, reduced stress on the axle, and provided stability. The wheel required its own separate power source. Two 1,000 HP engines were housed in a nearby building (the second one serving as a back-up if necessary). Once built, the question became: would it work? The Operation The Exposition opened May 1. The first test run occurred at 6:00 PM on June 9. No cars were attached at that time. The steam-powered generator fired electricity to the giant wheel. It shook, then started moving. Some workers climbed onto the spokes. The wheel spun slowly. More workers jumped onto the frame. The wheel rotated for twenty minutes – twice the time it would later take for a single spin -- then it stopped, back where it started. As men dropped to the ground, the cheering erupted. OMG. The Wheel didn’t fall over. It didn’t break apart. Lit by 3,000 light bulbs, the Wheel opened to the public on June 21. It was the highest structure at the Fair and would become the mon-
ey-maker of the Midway. Passengers could gaze out over Lake Michigan and glimpse a bird’s-eye view of the city of Chicago. On July 1, Scientific American printed an illustration of the Wheel on its front cover, calling it, “a modern mechanical marvel.” The cost for a ride was fifty cents, the same as admission to the Exposition. A ride was two full revolutions: the first lasted eleven minutes and had six stops to allow passengers to climb on and off; the second was a non-stop nine-minute rotation. There were no accidents during the construction or the operation of Ferris’ Wheel. It carried more than 1.4 million paying customers during its 133 days of operation. The Wheel helped to save the Fair from bankruptcy. Gate receipts totaled the equivalent of $25,343,916 in today’s money The Lawsuits The Fair closed October 30, 1893. The lawsuits started shortly afterward, and litigation continued for the next three years. Ferris owed some of his suppliers, and he believed the Fair owed him a portion of the profits from the Wheel’s revenues. Ferris sued the Fair. Some of Ferris’ suppliers sued him. And then a man from New Jersey named William Somers sued George Ferris for patent infringement. William Somers built a rotating passenger wheel in Atlantic City in 1892. It was woodframed and approximately fifty feet tall. He then installed two more identical wheels, one in Asbury Park, the other at Co-
ney Island in Brooklyn. (Early versions of “pleasure wheels” carrying passengers suspended in chairs had been around for over 200 years). In 1893, Somers was granted a US patent for his “Observational Roundabout.” In court, Ferris admitted to riding the Atlantic City wheel during the summer of 1892. But Ferris’ lawyers argued that his Chicago Wheel was different – different in size, different in material, different in technology, and very different in the experience. (Ironically, a company on Long Island built an identical replica of Somers’ design and was not sued). Some histories claim the lawsuit was dismissed; others state Somers won initially, but that Ferris won on appeal – either way, Ferris achieved vindication. But his victory proved to be a Pyrrhic one. The Aftermath After the end of the Fair, the Wheel rotated in place, charging admissions daily through April 1894. Then it was dismantled and moved to Chicago’s prestigious Northside, where it continued attracting paying guests. During that time, the city of Paris, wanting to out-expo Chicago, built their own big wheel -- 315 feet tall -- for the Paris Exposition of 1900. In 1903, Ferris’ Wheel was dismantled again, and shipped to St. Louis for use at the 1904 World’s Fair. On May 11, 1906, the Wheel was dynamited and sold as scrap. George Ferris died from typhoid fever on November 22, 1896, at the age of 37. Both he and his company were bankrupt.
ExhibitCityNews.com Oct/Nov/Dec 2023 27
M
Y
Y
Imperial Events Security Services SECURITY@IESSEVENTS.COM
IESSEVENTS.COM
AIRPORT SNAPSHOT
Baltimore Washington International Thurgood Marshall Airport Airport Code: BWI Location: 7050 Friendship Rd, Baltimore, MD Date Opened: June 24, 1950; 73 years ago Size: Nearly 5 square miles, BWI has five concourses with 78 gates and 3 runways. Transportation: In 2007, BWI earned a spot on Aviation.com’s “Top 10 Easiest U.S. Airports to Reach.” Interstate 195 offers access for cars, rentals, cabs, BayRunner Shuttle, and shuttles to local hotels, Baltimore, DC, and suburbs. The BWI Rail Station, just a mile from the terminal, connects via the free BWI Marshall Airport Shuttle. It’s served by Amtrak Northeast Corridor trains, including the Acela Express, and Maryland Area Rail Commuter (MARC) Penn Line service. On-site facilities: Many restaurants including McDonald’s, Pinkberry, Starbucks, R&R Seafood Bar, Cinnabon, Gachi House of Sushi (see also Fun Fact 2 below). The airport has the BWIU Cardio Trail, nursing stations, the Sky Azure Observation gallery, and numerous water bottle refilling stations. Fun Fact 1: BWI has been a backdrop in five major films from 1964-1995. Fun Fact 2: BWI has street pricing in all of their dining establishments. Website: www.flydenver.com ExhibitCityNews.com Oct/Nov/Dec 2023 31
Y
IT’S TIME TO GATHER AGAIN.
Bring your best and brightest creative, finance, operations, and future leaders to participate in the only conference and event experience of it's kind! Think, share, and collaborate on topics that address the present-day client challenges facing our industry. Three days of keynote speakers, industry leaders, peers, and influencer's who will inspire you to customize your enterprise.
SIMON PERUTZ
S
imon Perutz passed away unexpectedly on April 19, 2023, in the English countryside. He was only 64.
Simon was a remarkable man of inspiration, intelligence, wit, energy, tenacity and generosity. He was an entrepreneur, mentor, associate and friend to many. Simon was a titan in the Exhibit Industry and leaves a legacy of relationship-building, innovation, respect, integrity, and enormous success. Simon’s father, Gerald Perutz, and Neil Nimmo – inventor of the Nimlok lock & clip and the original modular display system – founded Nimlok Limited in the UK in 1970. The business grew rapidly and in 1977, Gerald emigrated from the United Kingdom to the United States. In 1981, Neil, Gerald and Simon established Nimlok Simon Perutz, Nimlok US & Orbus Founder Company in the United States. Simon led Nimlok’s product development, sales, and marketing efforts with wild success. He formed relationships with business leaders across the nation and the globe, which led to the creation of a network of Nimlok Dealerships in the US, the establishment of Nimlok Canada in 1985, as well as Nimlok Italy and Nimlok Australia, among others.
1981, Neil Nimmo, Gerald and Simon Perutz in front of Nimlok’s 1st building in Chicago
In 2001, Simon established Orbus Exhibit & Display Group in the United States, now named Orbus Visual Communications. Simon continued to lead the Nimlok business in the US until 2010, when Nimlok merged with Orbus. Together, Simon, his brother Tim and Gerald established 15 exhibit and display-focused companies worldwide and formed the P3 Group (commemorating the three Perutz’s – Gerald, Simon, and Tim). In 2020, Nimlok celebrated its 50th anniversary; that same year, Simon’s son Andrew Perutz was appointed President of Nimlok Chicago. More than anything, family and friends were the driving force in Simon’s life. There was nothing he valued more than sharing his many passions with those he loved – exceptional wine, dog walks, British cars (preferably ones that worked), creative pursuits of every type and being a grandfather. He was genuinely interested in everyone he met and extended kindness to bring out everyone’s best in turn. Simon was a great friend, mentor and inspiration for many. In recent years, his focus was increasingly switching to expressing his gratitude by giving back. Though he will be so tremendously missed, his legacy will keep him with us long into the future. Simon is survived by his wife, Kim, his 5 children, Kate, Tessa, Lucy, Andrew and Matthew and his granddaughter, Daisy Britt. He is also survived by his sister, Sandie MacClancy and brother, Tim Perutz. 2020, Simon and Andrew Perutz, Commemorating Nimlok’s 50th Anniversary
CELEBRATING Simon implemented an annual tradition of taking a company photo. Here are some of the milestone photos, showing the growth of Nimlok and Orbus from 1981 to today.
1981
2006 1990
2016
2011
TORONTO, CANADA WOODRIDGE, IL
LAS VEGAS, NV
2023
CHARLOTTE, NC
PORTLAND, OR
We Specialize In: • Traditional Forms • Promotional Products • Tags & Labels • Large Format Printing • Commercial Printing • Specialty/Unique Items • Stationery • Logoed Apparel
36 Oct/Nov/Dec 2023 Exhibit City News
Services We Offer: • Graphic Design • Mailing Solutions • Ez-Net Online Ordering • Warehousing/ Product Management • Kitting Fulfillment Services
• EZ-Net: Online Ordering & Proofing • Collateral Management & Distribution: Move projects & Packages... with your mouse.
• Direct Mail Solutions: Ongoing effort or one time campaign
TALENT AND STAFFING
Why Trade Show Talent Matters BY JULIE MAC
In 1851, the world’s first recognized trade show debuted with over 100,000 exhibits and about 6 million visitors. Things look a bit different now, with thousands of trade shows happening on an annual basis. A big reason why conventions are so popular is because it’s a platform where businesses can showcase the latest and greatest of what’s happening with their company. People spend thousands, if not millions, of dollars a year to exhibit. You can have a wonderful exhibit, but if traffic is not being encouraged to come into the booth, then you are losing out on sales opportunities, which equals money. This is where trade show talent and staffing comes in. Most people hire talent to help out with leads and to be a friendly face. We are not talking about “booth babes” here but people who do this professionally. It’s a whole different skill set. Here at OnPoint Presenters, we only work with professional trade show talent. They are experienced crowd gatherers, marketing specialists, engagement experts, and information specialists who help get a message out to trade show attendees. This includes emcees, brand ambassadors, crowd gatherers, product specialists, video production, TV hosts, 38 Oct/Nov/Dec 2023 Exhibit City News
and so much more. When our talent is on the floor, they look like the other sales associates. It’s important that talent doesn’t appear or present like “hired-out” talent, but they blend well with the existing team. Our trade show professionals go into a show with talking points and training on the product beforehand. This is key. It’s important for talent to feel confident about what they are talking about as they present. Knowledge and information are powerful tools in any strategy in gaining a positive ROI. When talent understands the mission and key talking points of a company, it will only increase their chances of getting an attendee to stop and engage in a conversation. Sometimes it’s a creative promotion that makes a person stop, but it’s that follow-up question that makes a difference in a deal happening or not. Here at OnPoint Presenters, our corporate and trade show presenters are on point in conveying a company’s message, brand, product, and services in a way that makes viewers want to know more. This gives a sales team an opportunity to further a conversation about your product/service. The delivery of a presentation has a huge impact on how a crowd or bystander is going to respond
to a company. A professional trade show presenter’s duties can also include conducting giveaways, special announcements, introductions to special guest speakers, moderating a conversation on stage, interviews, hosting award ceremonies, and so much more. The event host presents to a live audience, drawing crowds and attention to your booth while at the same time educating the attendees about a company’s messaging, brand, and story. We highly recommend that any exhibitor use a professional presenter or brand ambassador at their booth because the more visitors that can hear a company’s story can lead to more qualified leads and sales for the business. The fact is corporate events have a higher success rate with an energetic and engaging trade show expert. Our trade show talent attracts more attendees to a booth on a daily basis while at an expo or convention. The main goal is to communicate a client’s message, story, pitch, or brand to visitors that pass by. The presenters utilize an engaging and charming presence to enhance a company’s brand. We encourage exhibitors to make their next event production profitable by hiring trade show talent
professionals at their next convention. OnPoint Presenters is a company that represents some of the best talent when it comes to TV Hosts, Presenters, Emcees, and Brand Ambassadors in the industry. We understand that companies pay a lot to be at a trade show, convention, or a live event. Our professional talent brings a unique experience for visitors and clients when interacting at a trade show booth. We pride ourselves as being a one-stop shop in sourcing trade show talent and staff. We make it our business to offer preferred talent at preferred rates. Our staff consists of seasoned pros who are well familiarized with convention halls and expo centers. Meeting the needs of our clients is a priority for us. We value our customers and make sure that their experience with our talent is of the highest caliber. The reason we have repeat after repeat clients is that our trade show talent started a conversation that led to a sale. We also offer sales training for trade shows. These courses are performance-driven selling sessions to help ensure the success of a sales team at a trade show or event. To find out more information, please visit OnPointPresenters.com.
INDUSTRY TRENDS
A New Wave of Sustainable Swag BY DANELLE DODDS
According to Merriam-Webster, the term “swag” was once used to refer to goods acquired by unlawful means. Lumped next to words like “booty” or “loot,” it suggested your treasured trinkets were criminally obtained through piracy or plundering. Little did the pirates know that their pillaging would become an encouraged standard in the corporate waters of the present day. Nowadays, the word “swag” has a much higher reputation in the dictionary and in real life. Today, we know it by its more civilized definition of “promotional goods” or its original acronym, “stuff we all get.” And it has become the punctuation in a brand’s message. In the world of sales and marketing, promotional materials are the sweet takeaway treat. They are the proverbial cherry on the cake. There is no question about the influence of publicity items. Promotional materials are one of a company’s most powerful tools. They rack up thousands of impressions over their lifespan, costing less than pennies per impact. But the world of giveaways has changed dramatically in the post-COVID era. Gone are the days of plastic tchotchkes that clutter your desk and eventually wind up in a landfill. Today, marketing teams are choosing to be more sensitive with their swag. Tides are Changing In the time before the pandemic, swag was a consistent feature at every event or in every booth. Exhibitors would ship pounds of logoed material, racking up thousands in drayage charges for items that litter registration desks and countertops. Today, companies are more thoughtful with their budgetary spending. The compass needle is turning regarding promotional items, and the trends are moving toward the shores of sustainability. @EXHIBITCITYNEWS
A recent study by the Advertising Specialty Institute® found that nearly half of consumers would view a company more favorably if their promo product were environmentally friendly. That same study also uncovered that consumers are looking for lifespan and function from the promo products they receive. Over 60% of customers reuse promotional clothing or drinkware for over a year. From a marketing perspective, that’s a massive ripple effect for their brand. But the pre-pandemic tsunami of giving items for simply the sake of giving is receding. And promotional material producers are feeling that shift in the tides. “Since we’ve come back, people have been more thoughtful with their budgets,” shared Marybel Galvez, Managing Director at Take 2 Promos. “Less is more.”
The #1 trend for swag is still clothing. The fabrics used and how they are grown are becoming more important to buyers.” Rethink Fabrics would likely agree. The company has been making quality t-shirts from recycled plastic waste since 2008. At their core is a rPET fabric (recycled polyethylene terephthalate), which is yarn spun from the crushed shards of discarded plastic bottles. Their finished shirts are all certifiable, recycled post-consumer waste, and each one features a bottle count representing the number of bottles saved from landfills. Their goal is to remove one-billion plastic bottles from oceans and landfills. The popularity of their shirts has been washing across the industries. They have found their way into corporate swag bags, athletic wear, and even the 2021 Oscars gifting suite.
A New Wave As a hospitality and promotional graphics veteran for almost 17 years, Marybel has seen her share of rolling trends. She is currently riding the fresh waves of sustainability swag with the daily promo orders the company is filling. “Swag is back in full force. And sustainability is here to stay. But people – and products – are going one step beyond.” According to the movements Marybel sees, more and more people are concerned with regenerative agriculture, which takes the concept of sustainability even further upstream. It’s not enough that the product itself is sustainable. Now more than ever, it’s the process of production that matters. “People are trying to make a positive change to the way things are sourced, specifically apparel.
The Ripple Effect The impact of sustainable swag is far-reaching. In addition to the longevity of the brand messaging, responsible gifting is turning the tide on single-use promo materials. In addition to the small details, companies are also contributing to the big picture. Corporations can also now invest in swag with a charity component. “Some of the items in the marketplace today include charitable contributions built into the pricing model. It allows you to do double duty with your gifting.”, says Marybel. There is a new horizon when it comes to promotional items. The swag ship is closing the gulf between sustained brand awareness and sustainability in general. And with the right items in their gift bag, consumers can now give back as they give away. ExhibitCityNews.com Oct/Nov/Dec 2023 39
20 YEARS HISTORY
GES Las Vegas Expansion BY RAY SMITH
GES, a global leader in convention services, displayed insightful confidence in the tradeshow industry when it purchased 54 acres in the southwest Las Vegas Valley and constructed a state-of-theart, 860,000-square-foot national headquarters in 2003. It is located just off the 215 Beltway, which was built to alleviate traffic congestion on 40 Oct/Nov/Dec 2023 Exhibit City News
I-15, in a previously undeveloped desert area that required millions of dollars in infrastructure preparation before any concrete could be poured and steel could be erected. Now it is surrounded by shopping centers, office buildings, automobile dealerships, IKEA, and the Durango Station Resort and Casino, scheduled to open in October.
Twenty years later, the Kris Truscott, Vice President office and warehouse continand General Manager of GES ue to serve as a “hub West Division. “The and spoke” for space and locaGES operations tion allowed on the West us to grow Coast, proand produce ducing some shows in of the largest the western tradeshows region of Kris Truscott, VP and in Las Vegas the United General Manager of GES West Division and California, States, and at including MAGthe same time, IC, ICSC, IMEX gave us access to America, and a large and diverse MINExpo International. pool of talent.” GES employs approximateInstrumental in Growth ly 500 people at its headquar“Our Las Vegas building ters, including a pool of union has been instrumental in the labor. The 33,000-squaregrowth of our company,” says foot office handles national
Our Las Vegas building has been instrumental in the growth of our company
payroll, accounts receivable, the customer call center, and exhibit services. It boasts several conference rooms, a lunchroom, and a production center that provides scanning, invoice and check-printing services, as well as a mailroom for shipping and receiving. The 54-acre site, developed by Thomas & Mack Development Group and Majestic Realty, accommodates a 20,000-square-foot graphics shop, a 5,700-square-foot mechanics shop, 160 loading docks, and 165 covered parking stalls for freight trailers. The headquarters has undergone modernization over the years, Truscott notes, transitioning to high-efficiency LED lighting throughout the building and updating manufacturing equipment with advanced technology @EXHIBITCITYNEWS
and custom cutting tables. Its environmental footprint has been reduced with numerous “green” improvements. Boots on the Ground A Las Vegas native, Truscott has worked for GES for 23 years, starting in graphics and now overseeing warehouse and show site operations, which encompass electrical work, materials, labor management, decorating, graphics, and freight. Truscott describes himself as a “boots on the ground” manager, traveling to shows in San Diego, Anaheim, Los Angeles, and the Bay Area to ensure everything goes as planned. Like many companies, GES transitioned specific office roles to remote work during the pandemic and continues to offer work-from-home options for employees seeking a bal-
ance between work and home. “Our office space is available to employees who prefer to work in the office full-time or hybrid, as well as department teams,” Truscott says. “The majority of our full-time onsite roles are in warehouse and show site operations, graphics production, and project management.” Global Presence In addition to its Las Vegas headquarters, GES maintains 19 regional hubs in the Midwest, East Coast, and South. In Canada, GES operates out of Toronto, Montreal, Edmonton, and Calgary. Its European headquarters are in London, with regional hubs in The Netherlands, Romania, UAE, and Saudi Arabia. “Las Vegas is still the top tradeshow destination in the country,” Truscott asserts.
“This location has allowed us to produce many shows not only locally but also in other regions in the western U.S. We’re close to the venues, airport, and highways. The weather is another plus.” While most of the large tradeshows are held at the Las Vegas Convention Center, GES has established business relationships with other venues such as Sands Expo, Mandalay Bay Convention Center, Caesars Palace, and MGM Grand, the GES executive mentions. Nearly every hotel-casino offers meeting and convention space. Phoenix-based Viad Corp. purchased Las Vegas Convention Service Company in 1973 and changed its name to GES Exposition Services, which is now Global Experience Specialists. GES provides a wide range of convention services, including official show services, audio-visual, cutting-edge creative and design, marketing and measurement services, and event accommodations. The company’s revenue was estimated at $590 million in 2022.
ExhibitCityNews.com Oct/Nov/Dec 2023 41
20 YEARS HISTORY
Mandalay Bay Convention Center Debuts BY RAY SMITH
Mandalay Resort Group shrewdly assessed the future of Las Vegas when it opened the 1.8 million-squarefoot Mandalay Bay Convention Center in January 2003, competing with the dominant Las Vegas Convention Center and Sands Expo for a slice of the lucrative convention and trade show business. Las Vegas was reinventing itself, maturing into much more than a gaming destination, and the convention center would play a key role in establishing Mandalay Bay as a Strip powerhouse. “We had an understanding that Las Vegas was evolving, and we needed to be involved in different segments, especially the meetings and conventions market,” says Ernest Stovall, vice president of hotel sales at Mandalay Bay. It was a $235 million investment on the part of Mandalay Resort Group, rebranded from Circus Circus Enterprises. Mandalay executives priced show floor space at 30 cents 42 Oct/Nov/Dec 2023 Exhibit City News
a square foot, beating the Sands’ price by a nickel, still a dime more than the tax-funded Las Vegas Convention Center’s 20 cents a square foot. It was 15 cents a foot on installation and dismantling days. The convention center debuted with the pool and spa industry’s Aqua Show and was the first venue in Las Vegas to host Barrett-Jackson’s collector automobile auction in 2008. Top shows at Mandalay Bay CC include the ISA International Sign Expo, IMEX America, Licensing Expo, SuperZoo West, and Black Hat USA. PPAI (Promotional Products Association International) has held its annual expo there since the opening. Spacious And Luxurious Twenty years later, Mandalay Bay Convention Center remains a competitive force in a city boasting 10 million square feet of convention and meeting space. It drives occupancy and average daily room rates at the upscale 3,200-
room Mandalay Bay hotel and casino, now owned by Vici Properties, and operated by MGM Resorts. “Over the years, Mandalay Bay’s team has worked to keep the property and convention space current and fresh, meeting the needs of the modern customer,” Stovall says. “We’re always looking for ways to enhance the guest experience.” The convention center grew to 2.1 million square feet in 2014, ranking as the fifth
largest in the United States. Designed by Las Vegas-based Klai Juba Wald architecture, the interior evokes a feel of luxury with its marble columns, spacious hallways, and picture windows offering a view of the property’s tropical landscaping and Mandalay Bay Beach, one of Las Vegas’s most revered party pools. Upgraded Technology The facility began a $100 million renovation in 2022,
upgrading its internet capabilities and adding digital signage for advertising and event information. Cat6A Ethernet cabling was installed throughout the convention center, along with RFID (radio frequency identification) locks on all meeting room doors and 200 motion-detection cameras. The remodel that continues in phases ushers in the next generation of meetings and events, Stovall says. The new technology is designed to in@EXHIBITCITYNEWS
crease productivity and make meetings and events as easy, efficient, and safe as possible. Following the COVID pandemic, convention attendees are looking for more efficiency, comfort, and health and safety measures, the Mandalay Bay executive explains. Hotel management put a lot of thought into how to best meet guest expectations and learned to be flexible in the ever-changing post-pandemic business environment.
“One of our biggest takeaways over the last few years is that, as humans, we love to gather and meet in person,” Stovall tells ECN. “While a lot of business can be done remotely in our digital world, there’s nothing like meeting face to face to build deep personal connections and establish strong working relationships.” Integrated Resort A short walk from the convention center is the Mandalay
Bay Shark Reef, a popular attraction for both tourists and local residents. The 12,000seat Michelob Ultra Arena, formerly Mandalay Bay Events Center, is home to the WNBA champion Las Vegas Aces. The venue also holds concerts, college basketball tournaments, and dedicated events. As a resort, Mandalay Bay is constantly evolving, redesigning rooms and suites at the adjoining Four Seasons hotel and introducing new dining experiences such as Retro by Voltaggio and the debut of Flanker Kitchen + Sports Bar in June. The immersive Play Playground is opening in the fall at the nearby Luxor hotel. Stovall says Mandalay Bay stands out as an integrated resort and “one-stop shop” for meeting planners looking to provide more “meaningful experiences” for their guests. He’s seeing great demand from organizations looking to get back to meeting in person for the remainder of this year and into 2024. “Our approach is to be cohesive with other convention venues across the city and to collaborate with them for the betterment of Las Vegas as a whole,” Stovall says. “Our mindset is that if one of us is busy, we all have the opportunity to be busy, and that it’s best for the entire city to be successful.” Ray Smith is a retired journalist who covered conventions, tourism, and real estate development in Las Vegas for 20 years. Previously, he was a sports reporter, writer, and editor in California. He majored in journalism at San Diego State University.
ExhibitCityNews.com Oct/Nov/Dec 2023 43
High-Performance ie i eo a en a 702.906.0306
.
FURNITURE RENTALS FOR YOUR NEXT TRADESHOW OR CORPORATE EVENT Local Las Vegas
2710 Losee Rd # 7 North Las Vegas,NV 89030 702.333.0756
44 Oct/Nov/Dec 2023 Exhibit City News
Rentals@v-decor.com
Https://v-decor.com/
.
Tradeshow and Live Event Logistics Champion Logistics Group provides the most reliable tradeshow transportation services in the industry. 43 Years of Experience Onsite Representation Experienced Show Drivers On Call Personnel - 24/7 Show to Show Coordination Online Tradeshow Portal
Champion Logistics Group www.champlog.com sales@champlog.com 708.562.4200
@EXHIBITCITYNEWS
ExhibitCityNews.com Oct/Nov/Dec 2023 45
TRADESHOW SALES
Selling At Tradeshows Has Changed Forever by Chris Kappes
T
he traditional selling model at tradeshows is broken. It’s time for a new paradigm. Before marketing channels proliferated, and omnichannel became vogue, show attendees didn’t have internet access to research and evaluate products and services. Tradeshows became the “learning lab”; the place to discover new companies, products, and services for the first time. Exhibit staffers didn’t have a “formal selling model” and defaulted to what they knew: field selling with an emphasis on relationship building. Tradeshow pioneer Fred Kitzing recognized this, and while relationship building was important, he hypothesized that staffers (and the industry) would benefit from an abbreviated and structured sales model to optimize performance. Kitzing drafted a seminal booklet for the Tradeshow Bureau (now CEIR) called “You Make the Difference,” which outlined a four-step process for staffers’ selling at tradeshows:
» Step One: Approach with an open-ended question and/or icebreaker.
» Step Two: Qualify role, interest, buying intent, budget allocation, decision timeframe.
» Step Three: Demonstrate and sell the product-service.
» Step Four: Close and record using a customized lead form. His defined sales process became institutionalized, and a half-day “You Make the Difference” workshop was created for exhibitors. Fast Forward A subsequent refinement to Kitzing’s sales process was incorporated a decade ago by the famous sales trainer Tom Hopkins and me. The guide, “How to Master the Art of Selling at Tradeshows,” embellished the 46 Oct/Nov/Dec 2023 Exhibit City News
qualification step by calling it NEADS: » N: What do they have NOW? » E: What do they ENJOY most about what they have now? » A: What would they ALTER about what they have now? » D: Who is the final DECISION MAKER? » S: SOLUTION. With proper qualification, you can evaluate what solution makes sense. Information Access Changes Model With more information at their fingertips than ever before, tradeshow attendees are now more educated and attend shows with the following priorities:
» Having questions answered on the spot. » Idea generation/planning. » Evaluating solutions for existing problems. » Gathering information for an upcoming purchase. Furthermore, they attend shows with a “must-visit” agenda and want to engage with you and your company based on your: » Knowledge of product/solutions. » Willingness to share information. » Credibility. » Knowledge about costs. » Willingness and ability to solve their challenges. New Model Evolves Today, multiple generations of professionals in the workplace have unique values, work ethics, and outlooks on life. Exhibitors need to field an exhibit staff with the same diversity and ability to engage attendees on their terms. So, what does the new sales model look like?
» Step One: IDENTIFY the reason for their visit. Examples: “What brings you to the show and our exhibit?”
“How familiar are you with XYZ?”
» Step Two: QUALIFY buyers’ NEEDS with an emphasis on where they are in the buying process. Examples: “Where are you in your evaluation process?” “How familiar are you with XYZ company?” “What kind of solutions are you looking for?” “What do you want to take away from your visit today?” “What attributes are most important to you?” » Step Three: SELL the ability to collaboratively provide solutions with testimonials. » Step Four: CONFIRM deliverables and next steps. It’s important to remember that today’s tradeshow attendees are “educated solution seekers,” distinctly different from previous generations that didn’t have access to the same information. Therefore, exhibit visits validate, or not, pre-show bias, preference, and the readiness and performance of staff is essential to optimizing tradeshow performance and sales acceleration. So, when exhibitors complain about a poor show, look first at staffing. The adage “exhibits don’t sell, people do” is apt. Preparedness is essential, and so is an updated sales model. Chris Kappes is a three-decade executive who has served as CMO, CSO and President of leading event agencies. Kappes is a published author of two trade books, The Noise Behind Business. How to Make Tradeshows Work & How to Master the Art of Selling at Tradeshows co-written with sales expert, Tom Hopkins. Kappes shares his industry experiences and views at conferences and publications like Exhibit City News. His contact information: kappes52@gmail.com
ADVERTORIAL
ELAN at MAGIC BY KERSTAN SZCZEPANSKI
MAGIC, the fashion tradeshow that originally started as the Men’s Apparel Guild in California in 1933, comes to Las Vegas twice a year with the latest show being August 8th, 9th, and 10th. Organized by Informa Markets, and one of the largest conventions in Vegas, the 3 event show takes over virtually the entirety of the Las Vegas Convention Center. There’s MAGIC proper, the showcase for men’s, women’s, and children’s apparel, footwear, and accessories that connects retail chains and boutiques buyers to media and industry leaders. So large and important to the fashion industry, MAGIC is considered as much a community as it is an event. @EXHIBITCITYNEWS
Next is Project Las Vegas, the event that shows what’s “new, now, and next” in apparel, footwear, and accessories. From mid-market to premium price points, Project Las Vegas seeks to drive commerce through leading edge trends. Then there is Sourcing at MAGIC, the event that hosts 1,000 manufacturing, supply chain, and fashion technology exhibitors. Sourcing at MAGIC showcases the innovations in sustainability and supply available to the fashion industry. One company showing at MAGIC is ELAN-USA. Run by designer Elan Savir, the company is styled as “The brand that appeals to the
active woman on the go with a sense of style who appreciates value without compromising quality.” ELAN has been producing clothing since 1991. Senior Account Executive Kelsey Lioi has been with ELAN for over 5 and a half years and overlooks accounts in the southeast region. “Magic is one of our favorite shows to debut our newest collections for each season,” Lioi says. “This past Magic Show was exciting for us as we are now offering open stock and open sizing wholesale customers on all collections for 2024. Offering this type of ordering and stock system allows the customers to streamline their direct in-
ventory needs and maximize sell through rates.” Lioi’s comment illustrates the fact that the tradeshow is exclusive to creators and sellers, not a simple consumer event. When asked about ELAN’s future, Lioi replies: “We are continuing to grow and expand our collections and the brand, while staying true to our roots in high quality fabrics, in flattering silhouettes. Searching for new trends and discovering new locations that inspire our style.” As they say on their website: “ELAN is your go to brand when you have somewhere to go!” MAGIC will be returning to Las Vegas February 13th, 14th, and 15th in 2024.
ExhibitCityNews.com Oct/Nov/Dec 2023 47
ADVERTORIAL
You can sleep soundly knowing IUPAT doesn’t rest. BY THEA ENGST
Many people come to a trade show as a vendor; many come to help create the trade show itself, and even more come to shop around and see what’s for sale or soon to be for sale. But behind the scenes of the people selling, looking to buy, and the people assembling and creating, are the people representing the builders, the painters, the decorators, and more. That’s where unions like the International Union of Painters and Allied Trades come in to play. The International Union of Painters and Allied Trades, or IUPAT, was founded in the 19th century along with so many other unions in America to represent the working-class, their families, and their rights in the workplace. Since then, the IUPAT has only continued to expand throughout the United States and Canada, and to work to help the middle-class and their families to continuously have living wages, reason48 Oct/Nov/Dec 2023 Exhibit City News
able work hours, and safe working conditions. A brief history The IUPAT first started out informally, in the period following the Industrial Revolution and the boom in the need for a new breed of workers at a magnitude America had never seen before. Eventually, this new union grew into a formalized union called The Brotherhood for Painters and Decorators of America in 1887. As a fully formed union in 1887, the Brotherhood for Painters and Decorators began growing quickly and not just that—they were achieving meaningful results. That growth only continued over the decades, and by 1970, the union was renamed the International Union of Painters and Allied Trades, to encompass all the working-class people they now represented. Today, it is an impressive 136 years old with no sign of slowing down.
Benefits offered To name a few, IUPAT offers a variety of benefits, including pensions, medical insurance, retirement plans, and life insurance. They also founded a program for children in 2001, Painters and Allied Traders for Children’s Hope, or PATCH, helps support foundations that help children with education, athletics, and medical care. They even help with scholarships. Where is IUPAT now? We sat down with the
Business Representative for Local 1175 for tradeshows, Juan Garcia, who’s been with IUPAT since 1989, to talk about IUPAT’s history, its present, and its future. “The IUPAT represents workers all across the U.S. and Canada,” Garcia told us proudly. “We represent painters, glaziers, drywall finishers, metal polishers, floorers, paper hangers, trade show [employees], sign and display creators, and public sector employees.” (They’ve come a long way from just representing paint-
ers and decorators in 1887!) And Garcia has a tremendous amount of pride in his work and accomplishments with the IUPAT over the last 34 years. He told us, “There’s nothing more gratifying than being able to help members and establish their careers in this industry.” More than 160,000 people are represented by IUPAT in Canada and America as of 2023. That includes people who are active in the workforce and those that are retired. That’s an impressive @EXHIBITCITYNEWS
pool of people to represent any union. It really illustrates the potential for having a positive impact on the working-class citizens of Canada and America.
than the medical industry—and I’ve been here ever since!” Garcia told us. Today, he works with a team of about 300 employees and works arduously to continue to recruit and hire for the future of trade show union work and the demographic of people they represent. “There is a lot of work that’s taking place right now to get us ready for the next five to 10 years,” Garcia explained. “We have a fullblown apprenticeship program now, and we’re recruiting a lot of people into the program.” The COVID-19 pandemic that began in 2020 did slow the team’s growth at Local 1175, but only to a degree. Garcia told us, “We did lose some members due to the pandemic. Some that retired, some of them found something else to do, but we’ve been diligently training and recruiting through career days, high schools’ job fairs.” Getting the younger generation educated on the value of union work and unions in the workplace is extremely valuable, and the IUPAT prioritizes spreading awareness for the future generations so that their work can continue to protect the people of the working-class and their families.
Becoming a part of IUPAT Garcia sort of wandered into his work with IUPAT in a fortunate twist of fate when he decided to work at a boat show to make extra money back in 1988. “I was working in the medical industry as a respiratory therapist,” he said, “I felt that this was a better fit
The future of IUPAT So aside from the apprenticeship program, spreading awareness to the next generation on the value of unions, and fighting for the working-class daily—what’s on the horizon for this invaluable union? Garcia is hopeful and rightfully so. “Our jurisdiction
has seen a 20% rise in shows,” Garcia told us. “We have new facilities that are expanding, and as we prepare for the workload, we are working closely with trade show representatives and our contractors around the nation to make sure that we’re all on the same page moving forward.” In other words, IUPAT—and maybe Juan Garcia too—never sleeps. We had to ask, as we like to, if Garcia had anything he’d like readers to walk away with knowing about IUPAT and his impressive 34 years of work with them. Unsurprisingly, it was all about his and IUPAT’s dedication to the cause of working-class people. “In a nutshell, we just want everybody to know that we don’t sit still, we work hard, and we work diligently to recruit and make sure that we stay involved in the industry.” So, after 136 years of caring for the working-class, fighting for them to have livable wages, manageable hours, and safe working conditions, IUPAT shows no signs of slowing down. In fact, quite the opposite. Their website, we feel, says it best: “Recognized as one of the most active unions in the labor movement, IUPAT members help shape their communities in many ways: through an abiding commitment to service, by fighting passionately for workers’ rights that benefit all working families, and through effective and aggressive political mobilization.”
ExhibitCityNews.com Oct/Nov/Dec 2023 49
TECHNOLOGY Lighting
1 JULY 2015 Exhibit City News
Exhibit City News
Submissions for
40 OVER 40 due no later than Dec. 31st.
Exhibit City News magazine is celebrating its’ 30th year in 2024, and is proud to honor the top 40 Over 40 in the industry across five different categories. To be highlighted in the 2nd Quarter April/May/Jun issue of Exhibit City News Nominate exceptional men and women of the tradeshow and event industry who work as: General Contractors Exhibit Managers/Tradeshow Coordinators/Exhibit Designers/Producers/Builders Tradeshow and Event/Experiential Producers/Vendors (in Trucking, Graphics, Floors, Lighting, etc.)
The 40 Over 40 will honor the top eight submissions in each of those categories. And be recognized for their dedication to their company, customer, facility and co-workers - for going above and beyond with their hard work, loyalty and dedication.
Submit a Candidate to: EditorialStaff@exhibitcitynews.com
@EXHIBITCITYNEWS
ExhibitCityNews.com Oct/Nov/Dec 2023 51
ADVERTORIAL
Flexdeck
Aluvision: A Story of Ambition, Innovation, and Growth by Kate O’Malley, Aluvision Vice President of Sales "30 years ago, we started our story in Exhibits & Events together as a couple." – Dirk Deleu "It was love at first sight, and it never went away." – Ann Vancoillie As Dirk Deleu and Ann Vancoillie explain, they have centered their lives personally and professionally in the exhibits and events industry. Starting in 1994, Dirk founded Creaplan as a professional exhibition stand design company with a passion for bringing the values of its customers forward. This passion for their customers led Dirk and Ann to constantly push to innovate and create better options and higher quality products and services. From this, Aluvision was born. Looking for a better and more sustainable modular system, Ann and Dirk focused on 52 Oct/Nov/Dec 2023 Exhibit City News
engineering with imagination – #imagineering. Aluvision is a first-generation manufacturing company where passion and drive are core elements. A family business started by a strong couple, Aluvision tells the story of ambition, challenge, and growth. Ann shares, "Our business is all about passion. Passion for creating, passion for building, and passion for servicing our customers." Aluvision’s modularity allows for endless possibilities through our customer’s creativity. Constantly innovating, we have continued to develop new and improved products to meet the needs of those we serve. Whether it be unique corner profiles to create a seamless, finished appearance or jumping into the world of technology through our LED Solutions, Aluvision continues to imagineer. Recently, we have brought our Flexdeck into production.
This was born from the needs of our customers and the minds of our product development team who wanted to ensure we were not simply making "just another" double-deck solution. Aluvision has raised the bar of stability, ease of use, and build, and flexibility of infills throughout the entire Flexdeck system. In addition to the Flexdeck, Aluvision has created a Flexbox, perfect for adding extra
temporary space for indoor and outdoor events. The Flexbox can be mixed and matched to create the perfect event space for any need.Think of a mobile showroom, an elegant office setting, VIP lounge, and more! The applications Aluvision’s Flexbox offers are endless. Its flexibility also extends to the variety of infills able to be used to enhance impact and achieve objectives. Other innovative designs the Aluvision team has brought to life with our framing system include curved frames with eight standard diameters to choose from, flexible LED solutions for endless graphic possibilities, pre-installed, adhesive-free
Dirk Deleu and Ann Vancoillie
LED Tunnel
Velcro® with the Omni-55 Pro frames that keeps it from peeling or changing during heat and moisture exposure, and LED lit corners and edges with our Ledline system. Aluvision takes design to the next level to ensure our customers receive the highest quality products to create endless possibilities. Ann and Dirk set out to ensure that "Aluvision is the most sustainable, modular system in the market." Alu-
vision always keeps the idea of reusability and ecology in mind. Back in the day, most exhibition stands were made out of wood, good for one single-use and easy to throw away after the show. To break this cycle, we have designed a modular stand building system made from aluminum that can be endlessly reused. Aluvision opts for a 100% reusable end product and for sustainable materials. We can
Lightboxes
say that at least 75% of our frames are produced from recycled aluminum. Our decorative finishing process through anodization does not influence the recycling process. Even more, it ensures a maintenance-friendly material because the natural separation of grease (inherent to aluminum) is stopped. The anodization process also creates a tougher, more scratch-resistant surface, adding to a longer lifespan.
Flexbox
@EXHIBITCITYNEWS
Over the past few years, Aluvision has experienced enormous growth. Aluvision currently employs over 170 people and services more than 3,000 partners worldwide. With large production facilities in both Belgium and Atlanta, Georgia, we are set to be able to support our customers no matter where they are in the world. As Ann explains, "Our mission is to inspire and connect partners all over the world in their creative journeys." In the fall of 2023, Aluvision will be opening a new facility in Las Vegas, complete with a showroom, serving as a depot for the thousands of shows and customers who pass through the city each year." Just a change we are feeling now. Ann and Dirk are also currently "building brand new, green headquarters in Belgium to make sure that the next generation is taken care of in a sustainable way." Ann and Dirk are extremely passionate about sustainability as their children make up a part of our future world. “The best way to predict the future is to create it.” – Ann Vancoillie.
ExhibitCityNews.com Oct/Nov/Dec 2023 53
CORPORATE PROFILE Teamwork
Increasing Revenue and Improving Profitability By Bob McGlincy
H
ow can companies increase revenue and expand profits? Simple: Add new business lines and decrease costs. In the world of experiential marketing beyond the trade show floor, Teamwork can show
54 Oct/Nov/Dec 2023 Exhibit City News
exhibit builders, corporations, retail establishments, and agencies how to improve their bottom line. Teamwork Builds Brands Teamwork is a national, full-service installation
company servicing the retail construction industry. Teamwork excels at new store installations, remodels, rollouts, resets, fixtures, millwork, pop-ups, signage, graphic installs, and outdoor activations. Whether the work is in malls, shopping centers, restaurants, supermarkets, stadiums, universities,
corporate offices, or outdoor locations, Teamwork generates savings through training, efficiencies, and most importantly, lower rates and fewer overtime hours. Their varied work includes projects for ASICS, Cartier, Dick’s Sporting Heather Grant Goods, HanGeneral Manager naford, Lego, LL Bean, Lucid Motors, Publix, Saks, TJ Maxx, Under Armour,
THE TEAMWORK DIFFERENCE Great Pricing
Below tradeshow rates More ST hours
Nationwide All fifty states
Craftsmen Versace, and Whole Foods. No matter the location or the client, Teamwork’s focus is always on quality, service, consistency, collaboration, and cost-effectiveness. Today’s post-pandemic economy demands a new retail reality – one capable of pulling people away from their computers and back into the real world. This new economy creates opportunities for exhibit builders, agencies, and others to tell stories and craft captivating environments in malls, stadiums, and corporate spaces. Teamwork helps companies transform inspiration into re@EXHIBITCITYNEWS
ality – economically, creatively, flexibly, and professionally. Celebrating 25 Years Teamwork has been in business since 1998. Heather Grant, General Manager, has been with the organization for the past nineteen years. When asked to describe the company in a few words, she said, “Synergy. Collaboration. Determination. Dedication.” Then she added: “Teamwork is more than just a word or the name of the company to us. It’s a core belief that guides everything we do. We collaborate with you, listening to your aspirations, understanding
your challenges, and embracing your unique story. We are your one-stop shop. Our team becomes your team. Together, we embark on a journey that transcends the ordinary, shaping spaces that capture the imagination and leave a lasting impression.” How can companies increase revenue and expand profits? Simple: Hire Teamwork for all your retail installation needs. Lower pricing and more straight-time hours, coupled with craftsmanship, branding, and communication, will boost your bottom line. For more information on partnering with Teamwork, contact Heather.Grant@teamwork-inc.com.
Blue collar TW University trained
Experience
Established 1998
Consistency Depth Expertise
Communication Collaboration
People
Professional Customer-focused
One Stop Shop Oualitv & Service
ExhibitCityNews.com Oct/Nov/Dec 2023 55
ADVERTORIAL
The Stirling Club
Where Luxury Meets Lifestyle in the Heart of Las Vegas by The Stirling Club Why Choose The Stirling Club? Nestled in the vibrant heart of Las Vegas, The Stirling Club redefines the private city club experience. With 73,000 square feet dedicated to opulent amenities and top-tier services, we offer more than just a venue; we are a lifestyle. The Stirling Club is designed to nurture your success, creating a unique space where like-minded individuals and businesses can forge meaningful connections, inspire innovation, and collaborate effectively. Within the Club’s confines, there’s a palpable sense of community that welcomes you to make yourself at home because, indeed, you are at home. Whether you aim to expand your network, host an extraordinary event, or simply unwind in a setting of unparalleled opulence, we’re here to surpass your every expectation. Unparalleled Offerings What sets us apart from other high-end establishments in Las Vegas? To start, we are the only private city club centrally located in this bustling metropolis. Sports enthusiasts will feel at home with our exclusive clay har-tru tennis courts— the only ones in Las Vegas—along with 56 Oct/Nov/Dec 2023 Exhibit City News
our state-of-the-art pickleball courts. Our diverse amenities don’t stop there; from gourmet dining and live entertainment to a luxury salon, medspa, coffee lounge, and resort-style pool, we offer an all-encompassing experience. Currently, we’re offering a complimentary 30-day family membership to those who enroll in our world-class tennis programs. Membership Perks Our members enjoy a host of exclusive benefits that significantly enhance their lifestyle. These perks include waived room rental fees for our luxurious venues and full access to our top-notch amenities, such as tennis courts, pickleball, an outdoor pool, poolside bar and grill, fitness center, and a wide array of fitness classes. You’ll also receive a 30% discount on salon services and exclusive discounts on spa offerings. The club becomes your ideal backdrop for hosting client meetings, networking luncheons, and corporate events. Open Yet Exclusive While we operate as a members-only
social club, our second-floor Full-Service Salon, MedSpa, and Barbershop are open to the public by appointment. We also offer ticketed access to select shows and professional development networking mixers, allowing prospective members to get a taste of the experience that awaits them. The Future is Bright Looking ahead, we have an exciting lineup of events and offerings. One notable event is the 30th-anniversary dinner for Frank Family Vineyards happening on October 10th, with tickets open to all. We’re also launching one of the world’s first junior pickleball academies this fall. Add to that a series of headlining performances from top Vegas talent and touring artists, as well as themed social experiences complete with live music for our members. We truly have it all. Come visit and experience our luxury lifestyle. Join us at The Stirling Club and elevate your life in Las Vegas to a level you didn’t know existed. For membership inquiries, visit TheStirlingClub.com
WE ENSURE YOUR TRADE SHOW SUCCESS! IT’S THAT SIMPLE.
As a unique Las Vegas based carrier, we are dedicated to one thing - trade shows. With over 30 years of experience we are highly trained, skilled and focused on providing you with flawless service handling your exhibit materials in and out of Las Vegas convention venues.
What makes us so great? › 24/7 nationwide service - year round › Warehousing & exhibit crate repair › Customized account management › Show-to-show coordination › On site show floor representation
› Over 100,000 sq. ft. of booth storage › Certified weight tickets/on-site truck scale › Pad wrapping & color-coded show labels › More than 100 vans, tractors & trailers solely serving the Las Vegas market
Proud member of
3741 Civic Center Drive North Las Vegas, NV 89130
CONTACT US:
sunset-lv.com
info@sunset-lv.com
702.914.0185
HEALTHCARE
A Tale of Two Builds HEALTHCARE EXHIBITS BY DANELLE DODDS
Every day, exhibit companies must bridge the gap between a client’s booth design concepts and the practical reality of the final build. This challenge is amplified when working with healthcare companies that need to blend functional design with seemingly intangible goals. The obstacles that exhibit houses overcome vary depending on the challenges they encounter. In this article, we will examine the journeys of two companies from the design phase to the exhibition, highlighting their unique approaches. Shepherding Them Through the Process When Shepard Exposition Services was tasked with transforming the Oncology Nursing Society (ONS) booth into a campus-like environment, they had to reimagine the space as an experiential setting. Shepard’s primary objective was to inject new life into the booth while fostering attendee connectivity. The goal was not merely aesthetic; the new design had to promote engagement and facilitate spontaneous, interactive moments. Shepard approached each aspect of the project with a sophisticated perspective, recognizing that every detail mattered. To immerse attendees in the campus atmo58 Oct/Nov/Dec 2023 Exhibit City News
sphere from the outset, the planning team understood the importance of setting the right tone. A welcoming registration desk acted as the symbolic student union, providing attendees with a clear starting point for their day’s activities. An “artery” was established as the central pathway through the hallways to align with the campus theme. This path created a seamless flow, allowing guests to move from one space to another as effortlessly as if they were strolling across a university campus. The inviting ambiance and accompanying features infused a natural warmth and encouraged engagement throughout the conference. Peer-to-peer connectivity constituted another critical foundational element for the ONS Congress. To ensure that the thousands of oncology nurses had ample opportunities to connect, Shepard designed the space to include numerous hubs where attendees could come together organically. Strategically placed towering columns were adorned with canopies or backdrops, forming clever alcoves and creative selfie spots, each providing a space for relaxation or capturing memorable moments. As an added bonus, these areas served as additional branding opportunities or platforms for conveying conference messages. Recognizing the significance of the ONS Congress in recharging one of the world’s most stressful industries, Shep-
ard introduced the ZenDen Oasis for relaxation. Lush greenery was integrated into the space, bringing the event’s theme to life. Dopamine-boosting activities like puppy playtime, cookie printing stations, and wellness classes were available for well-deserved breaks. This pampering pavilion provided much-needed respite for healthcare workers accustomed to caring for others. The revamped exhibit resulted in heightened engagement, increased content generation, and rejuvenated attendees. It was a passion-driven project with a clear purpose, led by Shepard. More than Skin Deep For over two decades, Premier Displays & Exhibits and Allergan Aesthetics™ have nurtured a partnership grounded in trust and brand awareness. When Allergan Aesthetics™ approached them to design a booth for their SkinMedica® product line at the American Academy of Dermatology (AAD) annual meeting, they understood that beauty was as important as functionality. Premier initially conceived the booth with an ingenious two-walled concept. Two massive LED panels converged at a corner, displaying evolving branded content that caught the attention of wandering exhibitors. Subsequently, they created a captivating double-sided centerpiece measuring 20’ x 20’. One side featured a floral wall in a lush blush shade, accentuating the SkinMedica® product line. The other side boasted silver sequins and radiant LED lights. Both approaches encouraged attendees to explore what lay behind the wall. Equally thoughtful was the booth’s layout. Sleek white couches and intimate seating areas offered spaces for meetings. An offset consultation room created the ambiance of a medical office within the booth. The resulting booth design was both breathtaking and functionally sophisticated. For attendees, it was akin to stepping off the show floor and into the beauty of the brand.
There is No Second Chance When It Comes to Events ● I & D Solutions ● General Contracting ● A/V Production
www.sho-link.com - 847.735.0640 - mbenson@sho-link.com
Deckel & Moneypenny Exhibits • Engagements • Experiences
Better is different. D&M is one of the most consistently awarded exhibit companies in the industry. We know how to channel our differences to help you stand out from the crowd and deliver your message in a way that is unique and memorable.
@EXHIBITCITYNEWS
ExhibitCityNews.com Oct/Nov/Dec 2022 59
23_007466_Exhibit_City_News_OCT Mod: September 6, 2023 9:54 AM Print: 09/06/23 2:44:27 PM page 1 v7
WINE SHIPPERS
π
HAZMAT SHIPPERS
WE'VE GOT YOUR BOX
ORDER BY 6 PM FOR SAME DAY SHIPPING
INSULATED SHIPPERS
COMPLETE CATALOG
60 Oct/Nov/Dec 2023 Exhibit City News
WOOD CRATES
1-800-295-5510
CONCERTS CONVENTIONS DINING ENTERTAINMENT DISTRICT SHOPPING SPORTING EVENTS
ROSEMONT’S IMPACT FIELD
205 FLANDERS ROAD WESTBOROUGH, MA 01581 (508) 366-8595 INFO@CORPCOM-EVENTS.COM
WWW.CORPCOM-EVENTS.COM
ADVOCACY AND ASSOCIATIONS
Advocacy and Association News BY JEANNE BREI
62 Oct/Nov/Dec 2023 Exhibit City News
Advocacy Advocacy works! Industry associations, from ECA (Exhibitions & Conferences Alliance) to EDPA (Experiential Designers & Producers Association) to the Exhibitions & Events Workforce Development Federation (formerly the National Trade Show Alliance) and more, are all supporting the recent legislation introduced by Sen. Jerry Moran (R-KS) and Amy Klobuchar (D-MN) (pictured above). The bipartisan duo recently introduced both the Visa Processing Improvement Act, bipartisan legislation that addresses the long visitor visa appointment wait times impacting the business events sector, and the Hotel Fees Transparency Act, which would establish federal guidelines for pricing transparency that have, up until now, been largely voluntary. The legislation cracks down on hid-
den resort fees by requiring anyone advertising a hotel room or a short-term rental to clearly show upfront the final price a customer would pay to book lodging. It would make the Federal Trade Commission responsible for pursuing violations, and it says state attorneys general could also bring civil action for violations. Industry Charity Golf Tournaments and Social Events Summer and fall bring out the golfing weather for charity as EDPA Northeast chapter hosts its annual “The Classic” Charity Golf Tournament at Shaker Hills Country Club in Harvard, Mass. This year’s benefit nonprofit is 9/11-founded organization, HEART 9/11. EDPA Great Lakes Annual Golf Outing was held shotgun start, at Mystic Creek
ADVOCACY AND ASSOCIATIONS
Golf Course in Milford, MI. A light dinner will be served following golf. EDPA Southeast has opened registration for the granddaddy of them all—the 2023 Atlanta Randy—on Oct. 6 at Stone Mountain Golf Club in Stone Mountain, Georgia. And The Eastern Atlantic States Regional Council of Carpenters Annual Scholarship Fund Golf Outing will be held at the Crystal Springs Golf Club in Hamburg, NJ, on Oct. 13. Since its inception, the EAS Carpenters Scholarship Fund has been able to award more than 400 scholarships to the children and grandchildren of union carpenters looking for financial assistance to attend college. For those who prefer to stretch their mental muscles, EDPA Texas’ monthly Trivia Night was held. The winner took home a $50 Amazon gift card. EDPA Northwest is sponsoring “Creative Content Creation in The Land of AI,” an online interactive ses@EXHIBITCITYNEWS
sion with content coach Lisa Apolinski. Have you dabbled in AI and have questions on how to use it and use it well? Or want to level up your skills and try new practices? Learn how to use AI in your content creation strategy. In this interactive session, you will learn: The applications of AI in content creation, Best practices on content generation techniques, and Hands-on coaching and guidance to navigate the interface. All questions welcome! It’s time to explore the land of AI and content creation. And EDPA Northeast is planning their first NYC Happy Hour for those traveling to NYC for Toy Fair 2023. The even was held on Thursday, Sept. 28. Upcoming Association Conferences
Registration will be opening soon for the EDPA’s ACCESS conference to be held Nov. 2830 at the Hyatt Regency Coconut Point in Bonita Springs, Fla. The keynote speakers will be motorcycle master Paul Teutul Jr., author/speaker Dr. Tracey Wilen on the impact of technology on society, work, and careers, ITR Economics team member Jeremy Bess, and author/keynote speaker/ trainer/coach/Sales & Pepper owner Han Leenhouts.
EDPA has also released the Brazil Country Report created by EDPA member company Grupo de Eventos and has opened submissions for the EDPA Awards that will be presented at ACCESS. The deadline to submit is Oct. 2. ESTA 2023 Plugfest Expands to Four Days. The Entertainment Services and Technology Association (ESTA) Control Protocols Plugfest, where manufacturers and developers test their lighting products for interoperability, is scheduled to take place from Oct. 5-8, at the Marriott Dallas/Fort Worth in Westlake, Texas. This is the 19th instance of this informal testing laboratory. Attendance is free for both ESTA members and non-members. The American Society of Association Executives’ (ASAE) Summit Awards Dinner was on Sept. 28, at the National Building Museum in Washington, D.C. they honored six organizations with ASAE’s Highest Honor for Promoting Invaluable Contributions by Associations. UFI, the Global Association of the Exhibition Industry’s upcoming events include the 90th UFI Global Congress meeting in Las Vegas Nov. 1-4 and the Global CEO Summit 2024 in Amsterdam, the Netherlands Jan. 31-Feb. 2, 2024. The Live Production Summit (LPS), is returning to the beautiful JW Marriott Desert Springs, CA, from Jan. 18-20, 2024. For more than 20 years, the LPS, formerly known as
Tour Link, has welcomed thousands of participants and partners to attend the premier conference for live events and entertainment production professionals. LPS encompasses all areas and functions of the touring and live events industries—including production management, technology, event design, travel & hospitality, logistics, safety, security, finance, health & wellness, diversity & inclusion, and much more. Beyond the incredible networking opportunities and the chance to learn directly from manufacturers, the Live Production Summit is a focused, forward-thinking approach to the future of the industry. Discussions are led by well-known subject matter experts in a welcoming round table approach to nurture and support new ideas, answer questions, and encourage engagement. Presented by OSA, Master Tour by Eventric, and Shomotion, LPS24 will bring people together from all areas of live production. Visit https://liveproductionsummit.com for more info. Good News from CEIR CEIR Announces Q1 2023 Index Results The Center for Exhibition Industry Research announced that the U.S. business-to-business (B2B) exhibition industry continues to rebound, recording a continued improvement in Q1 2023 from the previous 12 quarters. The cancellation rate for physical in-person events dropped to 0.3 percent, which is a dramatic improvement from 90.1 percent in Q1 2021 and 8.9 percent in Q1 2022.
ExhibitCityNews.com Oct/Nov/Dec 2023 63
ECN will be accepting submissions for I&D ACE awards all year and will be traveling regionally to present them locally throughout the year.
Categories: Rookie of the Year ACE Seasoned Show Floor Veteran of the Year ACE Best Regional Manager ACE Best Traveling Lead ACE Firefighter of the Year ACE Flooring Installer ACE Double Deck Installer ACE Regional I&D ACE Award Best Operations Team
Now Accepting Nominations for 2023 Submit at ECNACEawards.com
Become an ECN I&D ACEs Sponsor Today! Get in on the planning stages! Join now by becoming a Platinum, Gold, Silver or Bronze Sponsor by sponsoring the bar tab, suggesting the venue, and the best date to celebrate your local ACES. We’ll do all the event planning, we’ll bring the trophies and videographer (for the ECN YouTube video channel — (check it out at www.youtube.com/@DonatECN) and we’ll provide the editorial coverage that will live forever — both in print and in our digital issues. Check out the May/June and July/August 2019 digital flipbooks at www.issuu.com for the digital issue coverage of the ACES inaugural event.
Honor your retired All-Stars who helped build your company with a William F. Nixon Sr. Lifetime Achievement ACE Award Join as a Platinum Sponsor and Name Your Own Award after your company, your founder or person of your choice! Honor those who have passed away with a posthumous induction into the ECN I&D Hall of Fame Currently, in the plans are celebrations in*:
Boston in August 2023, Chicago or Rosemont in early October 2023, Nashville at ExhibitorLIVE in late February 2024 and Las Vegas in May/June 2024 but we can add YOUR city into the schedule as soon as you join us as an ECN I&D ACE Sponsor in honoring your amazing crew!
* Sites/Dates/Times are TBA Sponsor an ACE Awards in YOUR CITY! * Credit cards will not be charged until after the nomination is accepted ($100/submission for early bird pricing)
Contact Don@ExhibitCityNews.com or call (702) 272 0182 to be a part of the ECN’s I&D ACE Awards
FEATURE
More than Just the City Skyline By Kerstan Szczepanski
C
ity and tourism officials celebrated the construction of a 143,500-square-foot center expansion and an 800-room hotel as part of strategic downtown growth. Indianapolis Mayor Joe Hogsett and Visit Indy President & CEO Leonard Hoops were joined on August 1st by community leaders, project representatives, and some of the city’s largest convention clients to break ground on the sixth expansion of the Indiana Convention Center (ICC) and the construction of a new convention hotel. Key convention customers in attendance included leadership from the American Society of Association Executives (ASAE), Performance Racing Industry, Indiana Black Expo, the NFL Scouting Combine, National FFA, Percussive Arts Society, College of Sports Medicine, and Gen Con. While foundational work to redevelop the former Pan Am Plaza began last year, the event marks the official start of the construction phase of the project. “Over the past decades, the Indiana Convention Center has hosted some of the most iconic large events in Indiana and America, while generating billions of dollars in economic impact and supporting a hospitality and service sector with over 80,000 jobs,” says Mayor Hogsett. “This latest expansion and hotel addition will keep Indianapolis at the top of everyone’s list when it comes to the perfect host venue—and city.” With completion anticipated for the summer of 2026, the ICC expansion will house one of the top-10 convention center ballrooms by size in the U.S. and the additional event space needed to host two citywide conventions at one time. A skywalk over Capitol Avenue will connect the expansion to the existing convention center. Along with the new convention space, 66 Oct/Nov/Dec 2023 Exhibit City News
Patrick Lancaster
a 40-story Signia by Hilton will be built on the site. This new convention-focused hotel will become the tallest hotel in Indianapolis, transforming the southwest Indianapolis skyline. “I truly feel our skyline will continue to grow!” says Patrick Lancaster, President and Owner of Lancaster Management Services, an Indiana-based I and D company. He is enthusiastic when ECN asks about the expansion. “The wonderful people and businesses of Indianapolis will continue to display the well-known Midwest hospitality that travelers from all around the world have come to love. Indianapolis is taking shape to be the crown jewel of the Midwest, and at Lancaster Management, you will find that we are an extension of that passion.” Once completed, it will bring the total number of hotel rooms connected via climate-controlled skywalks in Indianapolis to more than 5,500, more than any other city in the U.S. “At Hilton, we’re always looking to meet our ever-evolving guest needs with the right hotel in the right destination at the right time,” says Teddy Berlin, Brand Leader, Signia by Hilton. “Indianapolis is an ascending and dynamic city for so-
phisticated business, leisure, and group travelers. With Hilton’s pipeline of 15 hotels in the market, we’re excited to see the progress of this incredible project and to continue playing an integral role in the city’s hospitality growth and success.” The groundbreaking is the result of more than nine years of planning, including a three-year feasibility period that showed significant demand for this project. The hotel’s 800 rooms will provide the additional hotel room inventory that several of Indianapolis’s cornerstone conventions need to keep their growing events in the city. “This expansion and new headquarters hotel not only enhance our city’s skyline but help us keep our largest annual customers, allow us to more effectively host multiple major events simultaneously, draw new four- and five-star event business, and drive more Hilton-loyal groups to the city,” says Hoops. “We will be looking at and targeting any show that comes to Indy,” Lancaster declares when ECN asks which of those shows the I and D company will be working on in the next five years. And he means any show. “Being here 20+ years, this market was the reason for our original slogan, ‘Creating large market services in small market centers.’ Even though Lancaster Management is a national Labor Management company, we take pride in our ability to perform at a high level in hard-to-reach locations.” Lancaster Management also takes pride in their home city. “We consider any event that comes to Indy an obligation to model our abilities after the wonderful city Indy has become.” The last ICC expansion was completed in 2011, built in conjunction with the 1,005-room convention headquarters hotel, the JW Marriott.
Lancaster Management Services
CORPORATE OFFICE
IN AN INDUSTRY WHERE ANYTHING CAN GO WRONG, WE MAKE SURE EVERYTHING GOES RIGHT. Based in Las Vegas, Total Show Technology (TST) is the total show production solution for anyone who hosts, plans, manages, or produces trade shows, conferences, meetings, or nightclub live events. We own the Pacific Southwest market and travel with our clients nationwide. Our services include audio, video, LED walls, mobile video streaming kits, lighting, rigging, AV gear rentals, trade show exhibitor support, and staffing.
In the events industry, what you know and who you know mean everything. We know Las Vegas and the Pacific Southwest. We know all the venues inside and out. We know how to help you capture attention and communicate your message. Let’s make your next meeting, event, or trade show booth a showstopper!
TOGETHER, LET’S BUILD AN EXPERIENCE!
Total Show Technology Las Vegas, NV | 702-897-8508 sales@totalshowtech.com | totalshowtech.com
SHOP TO SHOWFLOOR An In-Depth Look into Today’s World of I&D and Event Labor
Photo by Gary Prochorchik / Exposures LTD
WOW BOOTH #1 Seaguar by Acer Exhibits & Events Pg. 70
WOW BOOTH #2 Kia by IPME Pg. 72
This section is dedicated to all exhibit house professionals, as well as all exhibit managers and tradeshow coordinators worldwide. For advertising information and rates, please call our offices at (702) 272-0182 and ask for sales. @EXHIBITCITYNEWS
ExhibitCityNews.com Oct/Nov/Dec 2023 69
SHOP to SHOWFLOOR I&D and Event Labor
By the Numbers
Booth footprint: 30x50 feet Booth Modularity: 20x20 to 30x50 feet Booth Height: 8 to 12 feet Tradeshow name: ICAST 2023
Seaguar by A Acer Exhibits by Kerstan Szczepanski Photography by Gary Prochorchik / Exposures LTD
70 Oct/Nov/Dec 2023 Exhibit City News
n array of unique pedestal kiosks suspended Seaguar’s fishing lines over custom lightboxes, creating a captivating demonstration of the optical properties of the lines. With a restricted neutral palette in the overall structure, the many bright colors of Seaguar’s products were underscored, showcas-
ing the breadth of the products at a glance. In keeping with Seaguar’s brand integrity, an overhead canopy fitted with a gossamer scrim created an underwater ambiance in the space. Having invented fluorocarbon fishing line in 1971, Seaguar has been dedicated to delivering premium fishing line for anglers ever since.
The parent company, Kureha, has been an important leader in Advanced Materials and Specialty Plastics for decades and is an official supporter of Operation Clean Sweep, an international program designed to keep plastic litter out of marine environments. Acer creates solutions that are just as custom and unique as their exhibits. Whether it’s a custom exhibit, rental properties, a permanent brand installation, or experiential marketing, Acer strategizes, conceptualizes, and creates the ideal solution to generate maximum traffic, brand awareness, and return on investment. @EXHIBITCITYNEWS
PROJECT CREDITS Client: Brian Evans, Marketing Manager, Seaguar Division of Kureha America Exhibit Design: Ed Riggs, Acer Exhibits Graphic Design: Chuck Reynolds, Omnivore Agency Graphic Production: Moss, Testrite Visual, Acer Exhibits Installation and Dismantling (I&D): Momentum Management Acer Account Team: Cris Carter + Wendi Jacobs Acer Supervisor: Jason Luppino Photography: Gary Prochorchik / Exposures LTD ExhibitCityNews.com Oct/Nov/Dec 2023 71
SHOP to SHOWFLOOR I&D and Event Labor
By the Numbers
Booth footprint: 40x40 Labor: 7 people - collaborative effort with Brumark and EWI Worldwide Booth Height: 14’ High Graphics sizes: (2) 20’ w x 4’ h SEG headers (2) 16’ w x 14’ h SEG graphics on the exterior (2) 16’ w x 9’ h SEG graphics on the interior Entrance Height: 9’ High Event name: The Quail, a Motorsports Gathering
The Quail, A I Motorsports Gathering By IPME by Kerstan Szczepanski
72 Oct/Nov/Dec 2023 Exhibit City News
PME’s execution of EWI Worldwide’s simple style and elegance for KIA’s display at The Quail suited the apex event of Monterey Car Week perfectly. The open-air exhibit, unrecognizable as IPME’s trademark container exhibits, was tasteful and subtle, allowing KIA’s best to tell the story to the crowds flowing through
the space. Expanded flooring held the vehicles above the grass of the Quail Lodge & Golf Club, allowing guests of the Quail’s 20th-anniversary celebration to view the automotive showcase as though they were in a dealership. Cars, both old and new, race cars, and concept cars abound at The Quail in Carmel-bythe-Sea, CA, attracting auto
PROJECT CREDITS
enthusiasts of all stripes who come to see all the wonders fellow enthusiasts have to offer. This is not a simple manufacturers’ show. EWI Worldwide’s design made a place for KIA amongst the Lamborghinis and Ferraris. IPME’s implementation of that design fulfilled EWI’s signature principle of “Bringing Brands to Life.” @EXHIBITCITYNEWS
Account Executive: Lisa Hood – EWI Worldwide Account Manager: Chris Russell – EWI Worldwide Lead Designer: Chris Petit – EWI Worldwide Builder: IPME Project Manager: Lori Magnacca - IPME Production Manager: Gina Madonna - IPME Client Team: KIA Production/Engineering: IPME Graphics Production: IPME Photography: IPME Installation & Dismantling: IPME
ExhibitCityNews.com Oct/Nov/Dec 2023 73
TEAMWORK the key that unlocks transformation.
Teamwork is the catalyst that transforms inspiration into reality. We are your trusted partner in delivering flawlessly executed installations. From retail rollouts to resets, remodels, and new store installations, the power of transformation can captivate customers, inspire loyalty, and boost your bottom line.
www.retail.teamwork-inc.com heather.grant@teamwork-inc.com
TW Ad
1
9/11/23 4:03 PM
THE D.E.A.L. Dining, Entertainment, Attractions & Lodging THE D.E.A.L. by Kerstan Szczepanski
Dining, Entertainment, Attractions & Lodging in Baltimore, MD
DINING
Wide Variety Pickles Pub (520 Washington Blvd) has a wide variety of snacks and meals. With burgers, specialty sandwiches, appetizers, and salads, you’ll find something in traditional American fare. For the beer lover, local and craft brews are served. Their famous Crab Pretzel was featured on the Travel Channel’s Food Paradise! As their website states: “Fresh rolled daily and topped with crab dip, covered with cheddar cheese, then baked to perfection. Finished with a sprinkle of Old Bay!” That sounds worth the trip all by itself. The Empanada Lady (10
Pickles Pub
South St. STE 100). A Hispanic and Women-owned business known locally for selling traditional Puerto Rican Empanadas, the Empanada Lady also offers a rotating selection of sides
and drinks. Try the Coquito and arroz con gandules. But the delicious hand-crafted Empanadas (called pastelillo), a family staple recipe that’s been passed down through generations, are the real rea-
ENTERTAINMENT
Unique Experience
City Brew Tours
76 Oct/Nov/Dec 2023 Exhibit City News
City Brew Tours (the pickup lane near the entrance to West Shore Park, close to 401 Light St). City Brew Tours started in Burlington, VT, but in 14 years it has spread across 17 cities, including Baltimore. 3.5 to 5 hours is plenty of time to enjoy VIP production tours at 3 to 4 of Maryland breweries. Experience more than 16 different local craft beers
son to visit. There are classic chicken empanadas, vegan empanadas, and even apple empanadas if you just want something sweet. And ask for the “Nada Cocktail” to finish off your evening.
paired with an appropriate meal and leave the driving to City Brew Tours. Illusions Bar and Theatre (1025 S. Charles St). Self-styled Charm City’s Most Unique Experience! Open Friday and Saturday, enjoy hand-crafted cocktails in an art-deco-styled speakeasy and immersive and interactive comedy magic. For groups sized 13-93. More than a magic show, bring your own food to enjoy pre-show or during intermission. Book some entertainment for your personal group of convention attendees, Illusions hosts private events too!
ATTRACTIONS
Oldest Traditions USS Constellation (301 E Pratt St). If you’re a naval history buff, Baltimore is home to some of the country’s oldest naval traditions. The last sailing sloopof-war made by the US Navy (in the 1850s), Constellation is a museum ship and part of the Historic Ships in Baltimore maritime museum in the city’s Inner Harbor. Along with the last Pearl Harbor surviving ship, Coast Guard Cutter WHEC-37, USS Torsk, a WW2 submarine, and other national landmarks, Constellation has plenty to offer
if you’re interested in learning about US naval history. The National Aquarium in Baltimore (501 E. Pratt St) has award-winning exhibits including Dolphin training sessions, a Behind-the-Scenes Shark Tour, an Animal Care and Rescue Center Tour, Guest Diver Programs, and – wait for it – an aquarium sleepover. There are even 4D experiences including Octopus: Blue Planet 2. A 501(c)(3) nonprofit organization supported by guests and donors, members, and volunteers, the National Aquarium will accommodate groups, planned events, and more.
USS Constellation
Lord Baltimore Hotel
LODGING
Pet Friendly or Penthouses Lord Baltimore Hotel (20 W Baltimore St). Pet-friendly with a fee, the Lord Baltimore @EXHIBITCITYNEWS
has a workout room, free wifi, a business center with internet access. There are conference facilities if you’d like to have a convention meet up closer to your room, and a rooftop terrace. There are non-smoking rooms, family rooms, as well as suites (and
four full-floor penthouses!) available in this historic hotel. The LB Skybar is an open-air rooftop bar with hand-crafted cocktails and light eating. For grab-and-go (as well as indoor/outdoor seating), there’s the LB Bistro & Bakery barista bar. Finally, a classic
like the Lord Baltimore has to have a classic hotel bar, and that would be the LB Tavern. Cocktails from small-batch distilleries, beer from local breweries on tap, and locally sourced lunch and dinner cannot be beaten. Rachael’s Dowry Bed and Breakfast (637 Washington Boulevard) provides something a little different from typical convention fare. Let’s start with Free Parking and go from there. 6 guest rooms, I know, but wireless internet is included in your room rate. Workspace in your room, if you don’t want to use the B&B’s library or workspace. Home-cooked 2-course breakfast individually served in the dining room. Front and rear gardens with seating and suites with soaking tubs – what else can you need to unwind at the end of your convention day?
ExhibitCityNews.com Oct/Nov/Dec 2023 77
CONVENTION CENTER SPOTLIGHT
Baltimore Convention Center by Kerstan Szczepanski
T
he Baltimore Convention Center (1 West Pratt St) opened in 1979. Centrally located in downtown Baltimore, Maryland, the venue has over 1.2 million square feet of total space. There are seven exhibit halls totaling 300,000 square feet and fifty meeting rooms with 85,000 square feet of space. The 36,000 square foot ball78 Oct/Nov/Dec 2023 Exhibit City News
room can be divided into four sections. Food is catered by SodexoLive! and includes farm-to-table cuisines. Telecommunications and internet are provided by MC Dean, with Edlen providing electrical and audio-visual services available through Projection. The center is proud of its sustainability initiatives, including SodexoLive!’s
two indoor garden grow towers in the kitchen. Bought by Tower Garden from Juice Plus+, the towers consist of LED lights that grow over 30 plants simultaneously. Their Diversion by Donation program diverts waste from events by coordinating with various community programs to repurpose furniture, tote bags, pens, notepads, building materials, and a variety of other materials. An example from a 2022 sustainability report provided by BCC’s Marketing and Communications Manager, Angelica Gonzalez: “We
EAT Luna Del Sea Steak & Seafood Bistro (300 W Pratt St) has served seafood and steaks near Baltimore Convention Center, Oriole Park at Camden Yards, M&T Bank Stadium, and Baltimore Inner Harbor for 20+ years. Their menu includes seasonal sandwiches, salads, pastas, and fine dining. Kona Grill (1 East Pratt St) offers a diverse menu with sushi, margaritas, Ribeye Meatballs, Sushi and Salad, Seared Sea Bass Sliders, and the KG Cheeseburger (with lobster butter!). They have a casual brunch, lunch, dinner, and happy hour experience, indoor and outdoor dining, and $3, $6, $9 weekday happy hour specials.
SLEEP
tk
The city-owned Hilton Baltimore hotel (401 West Pratt St) opened in August 2008 and is connected to the convention center by an enclosed skywalk. The hotel boasts 752 rooms that are pet-friendly, albeit on the pricey side, with a $100 non-refundable fee and an additional $100 charge for the first two nights; there’s also a fee for Wi-Fi access. Dining options at the Hilton Baltimore include the grab-and-go Fresh Connection, Coffee Bean and Tea Leaf, and the more metropolitan Pendulum 401. Guests can also enjoy concierge services, an indoor pool, and a fitness center. For those attending conventions, meeting rooms are available within the hotel.
PLAY
had the Asian American Hotel Owners Association (AAHOA) Conference that drew in more than 6,000 guests and 515 exhibitors. This event participated in the Center’s Diversion by Donation Program and donated several thousand pounds of material to local nonprofit partners. Distributed and repurposed items include booth furniture, carpet, pallets, etc.” One of the more interesting features of the center is its rooftop urban bee farm. Two beehives with 70,000 bees furnish pollinators for the city’s ecosystem, as well @EXHIBITCITYNEWS
as honey for client gifts and catered meals. BCC stays busy with over 100 events annually, including the American College of Obstetricians and Gynecologists, the Southwest Airlines Rally, the Baltimore ComicCon (with 45,000 attendees), The Islamic Circle of North America (27,000 attending), and the Mid-Atlantic Nursery Tradeshow. With its location in the middle of downtown Baltimore, Baltimore Convention Center attendees will have plenty to do when not enjoying the interesting venue.
The Warner Street Entertainment District, now known as the Walk at Warner, is a developing entertainment hub just four minutes away from the convention center. Bridging Caesar’s Horseshoe Casino (1525 Russell St) and M&T Bank Stadium (1101 Russell St), the district already includes TopGolf and will soon introduce the Yards Social Bar, Paramount music venue, and more! The Horseshoe Casino offers dining options such as Gordon Ramsay Steak, Brew Brothers Sports Bar, Asian cuisine at Fu Noodle House, and Baltimore Marketplace, which is home to Tony Luke’s and Piezetta Pizza Kitchen. Nightlife enthusiasts can visit Poe’s Nest, Baltimore’s only Ravens-themed bar, at the casino. ExhibitCityNews.com Oct/Nov/Dec 2023 79
CORPORATE PROFILE
Moss: The Legacy Of A Brand Story By Pat Friedlander When the artistic legacy of a company’s founder lives on and expands to enhance a contemporary brand, it’s not out of line to say that’s unusual. But in the case of Moss and its founder, Bill Moss, this is exactly the basis for the company’s brand story, a company that has evolved to be one of the leading global specialist production partners for the event and exhibit industry. 80 Oct/Nov/Dec 2023 Exhibit City News
Moss today embodies Bill Moss’s environmental awareness, innovative thinking, and passion for excellence in fabric architecture. From 1955, Moss, an artist, brought his design sensitivity to the world of pop-up tents, considering tents, in his own words, “functional sculptures.” But it wasn’t until 20 years later, in 1975, that Moss Tent Works opened in Camden,
Maine, with Marilyn Moss at the helm. Thanks to Marilyn’s business savvy, the tent business trajectory changed dramatically when the company introduced the Stargazer Tent, which was innovative, lightweight, and easy to put up and take down. In 1983 – 40 years ago this year - Moss Tents made its first trade show appearance at the Outdoor Retailer Show. As a cost-saving move, the company
made its own trade show exhibit to display its tents. Like all of Moss’s products, the exhibit was eye-catching, designed to reduce freight, and make installing and dismantling easy. Those of us in the trade show business know that once something on the exhibition floor triggers your interest, you need to know more about that product. Other exhibitors asked how to get an exhibit like the one Moss had, and at that point, the trade show industry experienced a major revolution. Since then, lightweight tensioned fabric displays have become a standard design and construction technique and can be seen on show floors from Boston to Berlin to Bangkok. Fast forward to Moss today, which still embodies the passions and architectural excellence of those early structures. As a company, it embraces innovative thinking, engineering excellence, sustainability, and respect for the environment that characterized its founders. Social responsibility is woven into the fabric of the company, literally and figuratively. Walk into the Moss global headquarters just minutes from O’Hare Airport outside Chicago, and you’re greeted by a mural that details the company’s rich history. Around the corner is a wall labeled “Our people are our brand,” with photos of all company team members: The Placemakers™. Like the team that originally signed on at Moss Tents, today’s Moss Placemakers blend high-quality materials, cutting-edge production automation, sustainable practices, and world-class craftsmanship to create unique installations
Jason Popp
that transform spaces into impactful places. They actively listen, question, and tackle complex technical design challenges, providing partners with unprecedented solutions. Chatting with the current President & CEO, Jason Popp, a veteran of the global exhibit and event industry, I learned how much Moss has evolved since the pandemic. Owned by EagleTree Capital, a private equity firm, Moss has invested heavily in the business since 2020 to ensure it can respond to the rapid return of in-person events and the ever-shorter lead times seen in the industry. Some of these investments include several new state-of-the-art printers, an in-house powder coating capability (which saves several days of lead time by not having to outsource), a laser etching and routing machine, and a new machining center. The production facility reflects the end products produced – it is high quality, clean, and has been developed sustainably. The company chose to provide air conditioning throughout as it is better @EXHIBITCITYNEWS
for the end product since fabric is sensitive to temperature and humidity. But it also provides an infinitely better working environment for production staff. Moss has made efforts to suppress noise on the production floor, allowing for greater concentration by staff for the very detailed work they do. I also observed a quiet obsession with measurement – KPIs are displayed around the production floor, informing everything from cycle time to output metrics and rework. Moss is dedicated to continuous improvement and employs several staff trained in Lean Six Sigma techniques who solely work on quality and measurement throughout the business. But it is the dedication to ongoing sustainability that most clearly connects the Moss of today with the original vision of the founders. Moss purchases renewable energy for its ongoing electricity needs, provides sustainable and subsidized healthy food for its staff, and gives employees grants and free charging for electric vehicles. The pro-
duction operations in both Europe and the US are certified carbon neutral through Moss’s carbon reduction actions and offsets purchased. Popp also said several announcements will be coming soon about new sustainable materials that Moss is testing and a comprehensive recycling program. Moss was not only the first with fabric architecture for trade shows and events, but
it remains the revolutionary best-in-class company Bill and Marilyn Moss envisioned. For the people who work at Moss, fabric is not a commodity; it’s a planet-friendly solution created in a facility that carefully monitors its environmental impact. For more about Moss’ sustainability initiatives, read this article as well as this one, which appeared in Exhibit City News earlier this year.
ExhibitCityNews.com Oct/Nov/Dec 2023 81
DETROIT TOURISM
Detroit Bleisure by Kerstan Szczepanski
A
82 Oct/Nov/Dec 2023 Exhibit City News
Shinola Detroit (1400 Woodward Ave) You can’t get a much higher review rating than Shinola Detroit. A 2-minute drive from the convention center and situated in the heart of downtown Detroit, this 129-room upscale hotel is pet-friendly and has a host of wheelchair-accessible amenities. With four restaurants, two bars/lounges, there’s plenty to eat and drink without leaving your room. A 24hour fitness center, parking, free Wi-Fi, concierge service, dry cleaning/laundry, and even a library are available. Relax in style and service after a busy convention day at Shinola. Atheneum Suite Hotel (1000 Brush Ave) Less than a mile from Huntington Place, this newly renovated 174-suite hotel is in the heart of Greektown and close to the Greektown Casino. With
access to the People Mover (a monorail that connects the city’s downtown), the Atheneum is in the center of things to do in Detroit. Complimentary Wi-Fi, hotel shuttle, valet parking, massage by appointment, and a 24-hour fitness center are available. Texas de Brazil (1000 Woodward Ave) From flank steak, filet mignon, lamb chops, and beef ribs to picanha, garlic picanha, and spicy picanha, it is a meat eater’s paradise at Texas de Brazil. The famed churrascaria that serves rodizio (simply put, churrasco is how the meat is cooked, rodizio is how it is served) is all you can eat, skewer-cooked beef, pork, lamb, or chicken. The salad area will get you a house salad, Caesar salad, chef-crafted salads, as well as roasted vegetables, imported cheeses, and
Photo courtesy of Shinola Hotel
t 2,400,000 square feet, with over 700,000 square feet of exhibition space (over 600,000 square feet contiguous), Huntington Place (1 Washington Blvd) in Detroit, Michigan, is the 16th largest convention center in the United States. The facility opened in 1960, named after former Detroit Mayor Albert Cobo. Cobo Hall experienced renovations in 1989 and 2010 and would eventually be renamed Huntington Place. The Detroit Regional Convention Facility Authority (DRCFA) was established in 2009. The authority leases the convention center from Detroit and has a five-member board consisting of one representative each from the City of Detroit, the State of Michigan, and the three Detroit counties of Wayne, Oakland, and Macomb. The first convention at the center was held by Florists’ Telegraph Delivery (FTD) in 1960. The 43rd Auto Industry Dinner on October 17, 1960, was the first event, with President Dwight D. Eisenhower as the keynote speaker. The North American International Auto Show, also known as the Detroit Auto Show, has been held continuously at Huntington since 1965 (Covid cancellations excepted).
Photo courtesy of Shinola Hotel
charcuterie. Hot sides include garlic mashed potatoes, potatoes au gratin, lobster bisque, feijoada black beans, fried bananas, or french fries. A full complement of wines and spirits will satisfy your thirst, and don’t forget the Brazilian papaya cream or chocolate mousse cake for dessert! There is a salad area-only price too. Now, hear me out: you don’t always have to leave the convention center to eat. It can be convenient to grab something right there. The Cork and Grind have coffee, breakfast items, and after 11 am wine. The Made in Detroit Food Court has locally sourced food for Polish Cuisine, Motown Burgers, Italian Kitchen, Build a Salad, Panini Corner, TCF Deli and Bakery, and Grab ‘n Go. There’s plenty to eat and quite a bit of variety when you don’t have time to leave, eat, come back, or would just like to breathe before that breakout session.
Cliff Bell’s (2030 Park Ave) Less than a mile from Huntington Place is the place for jazz. After the repeal of Prohibition, speakeasy entrepreneur Cliff Bell opened his eponymous club. Running from opening until 1985 (under a variety of names), the club reopened under its historic name and is now a renowned jazz club and restaurant famous for its live music and American cuisine. The menu is steak and seafood, and the bar is fully stocked. The stage hosts local, national, and international jazz greats. Checking out a city’s conventional cultural destinations like the Detroit Zoo (8450 W 10 Mile Rd, Royal Oak, MI), The Henry Ford Museum (20900 Oakwood Blvd, Dearborn, MI), or The Detroit Riverwalk is an old standby and should
be visited at least once while staying in a city. But arty, creative types can also find something special in places like Detroit’s The Belt (between Broadway and Library St., and Gratiot Ave. and Grand River). Drink to the tropical vibes of The Skip or the speakeasy aura of Standby, grab some pizza at Mootz Pizzeria and Bar or Vincente’s Cuban Cuisine. Cap the night with music at Deluxx Fluxx and shopping at NoJo Kicks.
It’s the people that make the place. When was the last time you received exceptional service? It probably stands out, because it is rare. That’s what makes it memorable. Our goal is simple, to be the best convention destination in the world. To do that, you need exceptional people delivering exceptional service in every facet of the organization. We invite you to see for yourself. HuntingtonPlaceDetroit.com
Meet you in Detroit™
Kyle Palm Senior Network Specialist
@EXHIBITCITYNEWS
ExhibitCityNews.com Oct/Nov/Dec 2023 83
PEOPLE
People on the Move
T
he UFI Board of Directors has elected Hugh Jones (right), CEO RX, as the UFI President for the 2024-25 period. Hugh Jones joined RELX, RX’s mother company, in 2011. Hugh’s experience has seen him lead large-scale acquisitions and subsequent integrations of many companies that now reside and prosper within the RELX portfolio. Hugh became CEO of RX in 2020. Michael Duck, UFI’s current President, says: “Hugh Jones brings with him a wonderful perspective on our business on a global scale. Having Hugh in the UFI presidential trio and as President of UFI as from November 2024 will bring added experience to UFI’s work and guidance.” Hugh Jones adds: “I am delighted and honored to be joining the UFI presidential trio team this November. I can’t wait to get started and to support the team as we make the magic happen.” As UFI’s Incoming President, Jones will work closely with the President and Outgoing President as part of the Presidential Trio, managing UFI at the highest level and furthering UFI’s mission to connect, support and promote the exhibition industry around the world. The Austin Convention Center Department has elevated Katy Zamesnik (above right) to Assistant Director. Since March 2022, Zamesnik has been the Chief Administrative Officer of the Austin Convention Center Department, providing guidance and oversight for the redevelopment and expansion of the Austin Convention Center, the department’s overall budget, funding mechanisms, and debt services. She will continue to oversee the administration of ACCD’s Community Engagement and Arts Programs. “As a member of the Executive Team, she will continue to work on the Re84 Oct/Nov/Dec 2023 Exhibit City News
by Kerstan Szczepanski
development and Expansion Project Team, manage the financial operations for the department and continue to manage the Community and Partner Relations Team,” says Trisha Tatro, Austin Convention Department Director. The Austin Convention Center Department has also announced that Rolando Fernandez, Jr. has joined the Austin Convention Center Department’s executive team as a Deputy Director. He is joining the redevelopment and expansion project team and will lead the department’s purchasing, contracts, and project management teams. Fernandez served as an Aerospace Physiologist in the United States Air Force, and is a local government executive with over 26 years of experience. Fernandez previously served in the City of Austin’s Central Procurement group within the Financial Services Department where he was a Capital Contracting Officer, Assistant Director, and Assistant to the City Manager. “Rolando brings a wealth of knowledge and expertise,” says Trisha Tatro, Austin Convention Center Department Director. “He has demonstrated an ability to effectively communicate with Mayor and Council, City executives, outside agencies, and stakeholders.” Teamwork Installation Specialists recently promoted Antonio Teixeira (right) to be the Northeast Director of Operations. Teixeira’s first job with Teamwork was shoveling snow. Within six months he was leading crews of two, and then as many as eight people. He began renovating Rite Aid stores and then there was supervisory work in New York City, changing out flagship stores every month.
By 2018, Teixeira moved into estimating and project management. Today, while his title says “Northeast” he coordinates and oversees projects from Maine to Florida. “Antonio is a great asset to Teamwork,” states Heather Grant, General Manager. “Having previously been an installer, it is admirable how he now runs projects from conception to completion, His knowledge provides a unique perspective to always find a way to get it done – and done well!” Karen Totaro, general manager for Huntington Place/ASM Global, is pleased to announce a new department of guest experience with Detroit native Gloria Redmond (above left) at the helm. With more than 20 years of experience, Redmond’s service philosophies provide a concierge, well-rounded experience for employees and guests. “At Huntington Place, where ‘the people make the place,’ we focus on guest experience, relationships, and successes,” says Totaro. “Gloria is the perfect fit with her warmth and curious nature. She has already been making positive impacts, and we know she will help us raise the bar for the entire industry.” ColorCraft, an Orlando-based trade show exhibit design and fabrication company, announced the addition of Jesse Bayon as Graphics Production Manager. Bayon brings over 10 years of graphic design experience, executing successful projects including vehicle wraps, logos, electrical signs, specialty awards, and brand guidelines. As ColorCraft’s Graphics Production Manager, Bayon will be responsible for managing the design and development of custom graphics that are incorporated into clients’ trade show exhibits and branded interiors. “I’m excited to take head-on the challenges that await me in my new role as
Graphics Production Manager at ColorCraft,” comments Bayon. Colorcraft also announced the addition of Todd Schenck (right) as Director of Strategic Accounts. Schenck is a veteran Sales Executive with 15 years of sales and management experience, including 12 years of experience within the tradeshow industry. As ColorCraft’s Director of Strategic Accounts, Schenck will be responsible for building and managing relationships with ColorCraft’s trade show exhibit clients. Schenck had previously worked for ColorCraft as a Senior Account Executive before departing in 2017 to successfully produce exhibits throughout Europe. “I am beyond thrilled to rejoin the ColorCraft team,” comments Schenck. “The team’s dedication to their craft and the collaborative spirit have always been at the core of what makes this company special. I am excited to bring my sales and management experience back to the fold and contribute to our collective success.” Bayon and Schenck will work alongside ColorCraft’s production and fabrication staff at their Orlando headquarters. Hamilton, an Indianapolis-based event marketing agency, hired Keith Craig as Vice President Operations. Craig, an Indiana native, comes to Hamilton with over 25 years of experience in various areas, including servant leadership, team building, business management, client relations, and financial responsibility. Craig is dedicated to fostering teamwork, facilitating clear communication, and cultivating positive relationships in his role at Hamilton. He oversees Hamilton’s daily operations, leads company initiatives, and implements long-term goals. Hamilton also announced Mark Currier as Chief Financial Officer. A @EXHIBITCITYNEWS
finance professional and Certified Public Accountant with over 25 years of experience, he has served as Chief Financial Officer for several middle-market companies. Currier is skilled at transitioning strategic goals into tactical plans, fostering team members’ growth, balancing short and long-term objectives, connecting operational activities to financial results, and applying best practices based on diverse business experience. At Hamilton, Currier is responsible for overseeing all financial and administrative tasks. His position serves as the supervisor of Finance and Accounting duties as well as Information Technology functions. Tony Redman (left) has been promoted from Manager to Director – Field Operations at Hamilton. Redman has been leading Hamilton’s Field Operations department for over 25 years. Redman began his career at Hamilton in his early twenties, garnering years of experience in leadership positions and a deep understanding of the show floor process. During his tenure, Redman has built a network of contacts across the nation to support his team through any show floor challenges. His team includes an elite group of full-time field supervisors and an Install & Dismantle (I&D) team deployed regionally for client and partner support. In his new role, Redman oversees several departments at Hamilton, including Field Supervisors, rental assets and team, local I&D, and in-house set-ups. “It is a privilege to announce the well-deserved promotion of Tony Redman to Director – Field Operations,” says Jason Weddle, CEO. “In his 25
years with Hamilton, Tony has grown professionally, enhanced critical in-field relationships, and trained and developed a strong team. I could not be prouder of Tony, and I am excited to see him excel in this new role.” Moss Inc., a leading provider of high-quality graphics and tension fabric structures, announced the promotion of Joe Wilush (left) to the position of Director of Sales and Account Management. In his new role, Joe will assume leadership of a dedicated team of account managers responsible for selling and overseeing projects that serve Moss’ exhibit and event client base. “We always love it when we can promote great people from within the organization,” says Jason Popp, President and CEO of Moss. “Joe is an empathetic leader, a clear communicator, and has a proven ability to make smart business decisions, optimize resources, and execute operational policies in a fast-paced environment.” “I am excited to have the opportunity to expand upon Moss’ solid foundation as a leader in exhibit, event, and permanent environments,” says Joe. Debbie Parrott, President/CEO and owner of Highmark Tech Systems, announced the promotion of Matt Andrews (below left) to Senior Vice President. “No one knows Highmark’s product and market to the degree Matt Andrews does,” comments Debbie. (Andrews has been with Highmark for 14 years.) “Matt has naturally grown into the senior vice president role. He has earned the respect of the entire Highmark team.” “Highmark is a fabulous organization, helmed by Debbie ethically, responsibly, with empathy, and with good old-fashioned guts,” says Andrews. “I feel lucky to be a part of Highmark and am excited about our future.” ExhibitCityNews.com Oct/Nov/Dec 2023 85
RETIREMENT TRIBUTE
In Honor of Larry Arnaudet, ESCA, Executive Director After Over Five Decades in the Meetings and Convention Industry, ESCA has announced Mr. Arnaudet’s retirement, effective December 2023. by ESCA
A
fter an unparalleled career spanning over five decades, Larry Arnaudet, a commanding figure in the meetings and convention industry, has announced his retirement, effective December 2023. Arnaudet’s professional journey, which began in 1970 with Manncraft Exhibitors Services in New Orleans, has been marked by steady growth and remarkable resilience. His tenures at GES, Freeman Decorating Company, and, most recently, the Exhibition Services & Contractors Association (ESCA), attest to his comprehensive understanding and wide-reaching influence within the industry. As the Executive Director of ESCA, Arnaudet’s audacious leadership and
86 Oct/Nov/Dec 2023 Exhibit City News
strategic acumen were instrumental in propelling the organization’s recognition. His indelible mark on ESCA and the wider industry is a testament to his commitment and visionary approach. Larry was crucial in establishing the ESCA Badge system, a worker identification system recognized across the tradeshow industry nationwide. Known for his assertive leadership and distinct authenticity, Larry is unafraid to challenge norms and conventions. His candid professional interactions have helped shape his reputation as a formidable industry leader. Central to Larry’s life is his enduring companionship with his wife, Mary Lee Arnaudet. Their relationship spanning over 50 years has been a stead-
fast source of support throughout Larry’s eventful career. As Larry Arnaudet transitions into retirement, the industry bids farewell to a leader whose influence will echo in the future. His unwavering dedication, visionary leadership, and commitment to fostering robust professional relationships have had a transformative impact on the organizations he’s been a part of and the wider industry. We congratulate Larry on his retirement and look forward to the continuing reverberations of his influence. As he embarks on this new chapter, his resilient spirit, which has defined his professional career, is certain to chart his path forward. The ESCA Executive Board is currently conducting a
search for a new Executive Director and management company for ESCA. About ESCA – Since 1970, ESCA has provided a unified voice for service contractors and their partners in the exhibition industry. ESCA has more than 175 member companies throughout the United States, Canada, and the United Kingdom and maintains alliances with IAEE, IAVM, EDPA, and SISO to promote the exhibition industry. ESCA is dedicated to advancing the industries of exhibitions, meetings, and special events. Through education, information exchange, and professionalism shared by members and their customers, ESCA promotes cooperation among all areas of the exhibition industry.
THAT’S WHAT WE DO, AND WE NEED YOUR HELP! Join us and spread the word!
www.exhibitoradvocacy.com Linkedin.com/company/exhibitor-advocate/
@EXHIBITCITYNEWS
ExhibitCityNews.com Oct/Nov/Dec 2023 87
IN MEMORIAM by Kerstan Szczepanski
Duane Tabinski FOUNDER & COO, DUANE 1970-2023
I
n Chicago, tragedy struck during the July 2nd NASCAR Chicago Street Race in Grant Park, the first-ever street race in NASCAR Cup Series history. On June 30, Duane Tabinski, 53, was electrocuted while setting up for the race. Tabinski was in the process of setting up his original TracPac system when the accident occurred. A witness heard him groan and found him slumped over but couldn’t reach him to provide assistance due to being in a “padlocked” area with high-voltage electricity circulating. Paramedics were also unable to reach him until the danger was “diffused.” First responders transported Tabinski to Northwestern Memorial Hospital, where he was pronounced dead on Friday morning. Coroners confirmed his cause of death as accidental electrocution resulting from contact with electric wires. TracPac was an invention of Tabinski, and his company, DUANE, of which he was the founder and COO, had been contracted by NASCAR to provide the audio system designed to create an immersive experience for spectators. DUANE wasn’t Tabinski’s first company. He established Tabinski Production Consulting in 2010, served as the owner, designer, and fabricator for North Star Staging starting in 2014, and became CEO and founder of Hickory Brook Solutions Group in 2021. These positions ended in early 2022 when he 88 Oct/Nov/Dec 2023 Exhibit City News
founded DUANE and assumed the role of COO. Family held significant importance for Tabinski, who, despite being adopted as an infant, had a close-knit family. He had three children starting in 1989 and, in 2015, married his wife Kristin, blending their families with the addition of her son, Brandon. In 2017, he reconnected with his birth mother and two siblings and in 2020, he made contact with the family of his deceased birth father. He leaves behind four children, a beloved nephew, seven grandchildren, nine siblings, both his adopted and birth mothers, numerous nieces and nephews, and a company family that held him in high regard. DUANE released a statement, say-
ing, “Duane Tabinski was our beloved founder and leader of DUANE, and we are honored to carry on his legacy. Duane’s way of doing things is now, more than ever, the DUANE Way of event production. The DUANE team personifies expertise in combining structures, lighting, video, and the highest quality audio to provide the most impactful experience for event attendees—guaranteed to leave an impression and keep them coming back.” Tabinski’s core values encapsulate the industry’s ethos: “There are no problems, just solutions. Make things work when they don’t want to. Bring the ‘wow’ in on a budget. And the show must go on.”
IN MEMORIAM
Kevin Shawn Brant CARPENTER, LOCAL 551 1976-2023
T
he past week also brought sad news from Houston’s Local 551 with the passing of carpenter Kevin Shawn Brant. Brant had worked with Nth Degree and Nuvista, and many co-workers expressed their condolences on Facebook. Pete Peters wrote, “That’s a tough loss. Kevin was a good guy. Condolences to the Nth family.” Joey Norman added, “A smile that will never fade and a heart that wouldn’t stop helping others. You will be missed Kevin!!” Carolynn Julkowski Cunningham wrote, “Just worked with him in February. He was a great person to have on the
team. Prayers to his family.” Steve Scranton wrote, “Ahh dude, saw Kevin earlier this year on a show. I also worked with him a lot on Nuvista jobs with Bill Russell. Rest in Peace, Kevin.” Ariel Zuniga wrote, “I remember your son’s great attitude and warm, infectious smile when I worked with him in TX. Condolences.” Sandy Spears added, “You will be missed Kevin!!!!!! You always had a smile that was so contagious, and always lifted everyone around you!!!!!! It was so great working with you all those years!!!! Love you, man!!!!!!” His mother, Sandy Middleton-Keefer, wrote, “My heart is broken. My son, Kevin Shawn Brant, passed away Friday in Houston, Texas, in his apartment. They found his body last night. He was my star bright. We talked/texted at least three times a week. I can’t believe he’s gone. Love you, my sweet son…”
Mr. Lorenzo Cagnoni CHAIRMAN, ITALIAN EXHIBITION GROUP 1939-2023
R
imini, Italy, September 5th - Italian Exhibition Group S.p.A., a leading company in Italy for organizing international trade fairs and listed on Euronext Milan, a regulated market organized and managed by Borsa Italiana S.p.A., announces the passing of Mr. Lorenzo Cagnoni, Chairman of the Board of Directors with power of attorney. Cagnoni was born and lived his entire life in Rimini, where he served as a public administrator and entrepreneur. From 1966 until 1983, he held positions as Councilor for Scholastic Services, Health, Finance, and Budget and Economic Activities of the Municipality of Rimini. In 1983, he became Deputy Mayor and served until 1989. On the business side, Cagnoni became president of AERADRIA, which manages Rimini Airport’s ground services, and in 1992, he assumed the chairmanship of Centro Agroalimentare S.p.A. A member of the board of directors of Rimini Trade Fair Board since 1992, Cagnoni became chairman in 1995. With the transition to a joint-stock company, he became chairman of Rimini Fiera SpA. His leadership in both the private and public sectors played a pivotal role in transforming Rimini from a provincial summer tourist destination into a European all-year-round hospitality hub. The Board of Directors of IEG, upon hearing the sad news, expressed deep condolences to his family for their great loss. @EXHIBITCITYNEWS
IEG announced that the Board of Directors would appoint the new Chairman in accordance with current laws and its Articles of Association. To the best of IEG’s knowledge and based on available information as of the date of this press release, Mr. Lorenzo Cagnoni holds 13,000 shares of IEG. He is survived by his wife, Gianna, and two daughters. ExhibitCityNews.com Oct/Nov/Dec 2023 89
TRADESHOW ROUND-UP Q4 2023
Southwest
SEMA/AAPEX LAS VEGAS, NV OCTOBER 31 - NOVEMBER 3, 2023 Las Vegas Convention Center is filled to the brim when the SEMA Show is in town. The premier trade-only event for automotive specialty equipment manufacturers to display alongside automotive manufacturers to debut new, innovative products, and connect with industry buyers from all over the world. The fourday event is one of Vegas’ largest, over 2 million net square feet of exhibit space, features and attractions spread within and without the LVCC and the Westgate Resort. This includes 1,500 vehicles in exhibitor’s booths and throughout the convention center. More than 161,000 attendees are expected. There will be 71,000 buyer companies looking for products to sell, over 3,000 media representatives from trade and consumer outlets, and nearly 2500 companies exhibiting; all representing more than 140 countries from around the world. In addition there are education seminars on business strategies and techniques: online marketing, customer service, product training and new vehicle technology. And plenty of face to face with live drifting demonstrations, hands-on workshops and more. Running concurrently on October 31 – November 2, 2023, AAPEX 2023 brings the automotive industry together at the Venetian Expo. A global community of auto parts & technology suppliers, distributors, and retailers share expertise through hands-on training, participate in live demos and product exhibits. The aftermarket industry experiences the latest technologies, and builds relationships. Training seminars, events like the International Pavilion, Automotive Aftermarket Central, exhibits on Remanufacturing, Tools and Equipment, and the Automotive Warehouse Distributors Association (AWDA) are just the surface of the biggest 3 days in the auto aftermarket industry. 90 Oct/Nov/Dec 2023 Exhibit City News
For an up-to-the-minute calendar of upcoming tradeshows, visit EXHIBITCITYNEWS.COM/TSC
Q4 2023 TRADESHOW ROUND-UP
Southeast
National Association of Convenience Stores ATLANTA, GA CONFERENCE: OCTOBER 3-6, 2023 EXPO: OCTOBER 4-6, 2023
Southwest
IMEX LAS VEGAS, NV OCTOBER 17-19, 2023 Mandalay Bay Convention Center. With over 4,300 buyers
@EXHIBITCITYNEWS
and 3,300 exhibitors, and 150 plus education sessions in four days, IMEX is the largest tradeshow in North America for the business events industry. The place to be for meeting and events professionals, thousands of buyers, meeting
planners and suppliers from every sector of the global meetings industry come together to do many months of business in just a few days. Make sure to check out the bonus free day of specialist education at Smart Monday on October 16.
Georgia World Congress Center will host NACS Show 2023, the convenience and fuel retailing industry’s 4 day event with 20,000 attendees. Showing and viewing industry products and services, providing education sessions on leadership, legislative advocacy, global markets, all for businesses of every size. With NACS Advanced Category Management Certification Course, Food Safety Forum and more, the industry’s retailers and suppliers build connections, exchange ideas, and create and maintain industry standards.
ExhibitCityNews.com Oct/Nov/Dec 2023 91
TRADESHOW ROUND-UP Q4 2023
Northeast
International Security Conference & Exposition NEW YORK, NY NOV. 15-16, 2023
Midwest
Radiological Society of North America CHICAGO, IL NOV. 26-30, 2023 McCormick Place will host RSNA 2023, a program that provides world-class educational courses, scientific research and industry insights.
92 Oct/Nov/Dec 2023 Exhibit City News
Known as “The Most Important Week in Radiology” v 2023 will feature over 400 educational courses and scientific sessions, 100 plus industry pre-
sentations and demonstrations, displaying and demonstrating products and innovations in the latest and greatest in medical imaging technology.
The International Security Conference & Exposition, also known as ISC East, is the Northeast’s leading security & public safety event. Security dealers, installers, integrators, consultants, and corporate, government and law enforcement/first responder practitioners, will gather at the Javits Center to network and see the latest technologies and solutions from various exhibiting brands. Conversations with top innovators, numerous special events, and the latest in security and public safety education and training, make ISC East the most comprehensive East Coast event in the industry.
For an up-to-the-minute calendar of upcoming tradeshows, visit EXHIBITCITYNEWS.COM/TSC
Q4 2023 TRADESHOW ROUND-UP
International - Middle East
Big 5 Global DUBAI, UNITED ARAB EMIRATES DECEMBER 4-7 2023 The Dubai World Trade Centre will host Big 5 Global, the gateway between East and West in the construction industry. The largest and most influential event for the construction industry will see 100,000 participants, including real estate developers, contractors, architects, engineers, consultants, manufacturers, and distributors from around the world, network and share knowledge while forming lasting business relationships. Staged with eight events for specialized audiences: The Big 5 Heavy, Middle East Concrete, the Windows, Doors and Facades Event, Gulf Glass, HVAC R Expo, Middle East Stone, Urban Design & Landscape Expo, and FM Expo, Big 5 Global cements its place as the largest and most influential construction event across the Middle East and Africa.
• Delivery in Las Vegas, FedEx/UPS to all cities • Be a HERO use Horizon Print Solutions and make it EZ • Everything for your show or event from a top quality 25 year supplier!
Color Printing • Rack cards • Brochures • Booklets • Everything else @EXHIBITCITYNEWS
Meeting & Event Supplies • Lanyards & Credentials • Binders, Tabs and inserts • Tote Bags & Inserts • Tickets & Programs
Promotional Products • Giveaways • Table Drapes & Signage • Branded Apparel • Gifts & Awards ExhibitCityNews.com Oct/Nov/Dec 2023 93
The Exhibit City News Tradeshow Calendar Now Lives Online!
Based on reader feedback and industry trends, we’ve made the strategic decision to move the most comprehensive tradeshow calendar in the industry from our print edition to the web. This change will allow us to better serve our readers by: » Remaining nimble in the current climate when show dates change » Freeing up space in our print edition to give you the content you want: corporate profiles, trends and news you can use
Find our up-to-the-minute calendar online at
ExhibitCityNews.com/TSC
INDUSTRY SERVICE GUIDE Where to Find Professional Services, Products and Supplies—a Companion Directory to Our Online Guide: www.ExhibitCityNews.com/Service-Guide
4Productions A Harmony Nail Spa Avex Balkan Bar & Grill Champion Logistics Group CorpCom
97 96 97 99 99 97
CorpEvents Don Zavis LitHeart Interior Aesthetics Horizon Solutions King Size LED Las Vegas Power Professionals
98 98 98 99 96 96
Preferred Network Provider RethinkFabrics SistExpo Teamwork TWI Group Willwork
97 96 99 98 98 96
For Service Guide information and rates, call sales at (702) 272-0182. Inclusive categories are available for all your company advertising needs. @EXHIBITCITYNEWS
ExhibitCityNews.com Oct/Nov/Dec 2023 95
INDUSTRY SERVICE GUIDE
Willwork Willwork is an event solution provider that has been setting companies up for success for over three decades. In that time, we’ve been at the forefront of the event industry, turning blank spaces into brand playgrounds ready for customers and clients to experience. Providing top-quality labor is our specialty. Our team of skilled professionals understands the ins and outs of what makes a great activation, delivering truly wowing environments in convention centers, retail establishments, entertainment arenas, festival grounds, hospitality spaces, and even digital meeting spaces. From initial conversations to final execution, we’re with you every step of the way, ensuring that it meets your objectives.
Las Vegas Power Professionals
Audio/Visual
Facial / Massage / Wellness Spa
Giveaways/Promo Items/Sustainability
Sustainable giveaways 100% rPET Apparel Contact us now at RethinkFabrics@gmail.com Shop Now at RethinkFabrics.com Follow us on Instagram @RethinkFabrics
96 Oct/Nov/Dec 2023 Exhibit City News
INDUSTRY SERVICE GUIDE
4 Productions 4 Productions is a full-service production company providing ideal technical solutions for tradeshows and events. If you have a message to deliver, a vision to share or a product to launch, 4 Productions is the partner to choose. For Tradeshow Rentals and Production / Corporate Meetings / Special Events / Content Production / Live Streaming / Virtual Solutions: » A/V Rentals » LED Video Walls » Lighting » 3D Mapping » Live Entertainment » Animated Graphics » Storyboarding » Video Formatting & Edits
Event WiFi
Exhibit Design and Builders
Exhibit / Trade Show Displays | Event Planning | Sporting Event Décor
Event Design and Production Events. Production. Service.
EVENT DESIGN
AND PRODUCTION
(Ads in the 4 quarterly print issues in 2022 will run concurrently online.)
1 Issue: $500 per mo. 3 Issues (1 print/3 digital): $400 per mo. 6 Issues (2 print/6 digital): $300 per mo. 12 Issues (4 print/12 digital): $200 per mo.
VIDEO SYSTEMS
EXHIBIT BOOTH DESIGN AND BUILD
@EXHIBITCITYNEWS
•Added value with your ad in print and on our website. •Engage a captive audience with 38,000 readers every month! •Increase revenue and gain marketshare! Print and Digital Distribution
CREATIVE LIGHTING IMMERSIVE
702.410.9448
ADVERTISE IN THE SERVICE GUIDE
WWW.GOAVEX.COM
Contact sales for details: (702) 272-0182 or sales@exhibitcitynews.com ExhibitCityNews.com Oct/Nov/Dec 2023 97
INDUSTRY SERVICE GUIDE
LitHeart Interior Aesthetics LitHeart Interior Aesthetics was born from a Japanese term “Ikigai” that entails mixing your passion, mission, vocation, and profession to provide a sustainable solution to what the world needs. Our mission is to provide high quality interior/exterior aesthetic design products. Providing both custom and rental options for all your events, tradeshows, pop ups, and interior design needs.
I&D
Logistics
Upstate NY
Montpelier, VT
Concord, NH
Boston, MA Worcester, MA Springfield, MA
(508) 366-8594 info@corp-eventsne.com Providence, RI Hartford, CT
Museum and Permanent Installations
98 Oct/Nov/Dec 2023 Exhibit City News
(702) 691-9000 | 6425 Montessouri St. #200 | Las Vegas, NV
www.twigroup.com Trade Show Services
INDUSTRY SERVICE GUIDE
Champion Logistics Group Founded in 1980, Champion Logistics Group has become one of the largest 3PLs in the world. As a privately owned family business, Champion’s success stems from long-term relationships fueled by the highest level of customer service. A full-service logistics provider comprising three separate divisions, Champion provides full-service domestic transportation – which includes a wholly-owned Champion fleet, international freight forwarding, and warehouse and fulfillment. Champion’s infrastructure, experience, and advanced technology services provide effective ways to better handle the global supply chain solutions for companies of all sizes.
Printing Services
r e v l i S Color Printing • Rack cards • Brochures • Booklets • Everything else
Champion Logistics Group has a transportation division specializing in the coordination of trade shows and special events. Champion provides the most reliable and flexible trade show transportation in the industry.
Chicago | Atlanta | Boston | Dallas | Las Vegas | Los Angeles | New Jersey
800.323.5401 | info@champlog.com | www.champlog.com
South America Expo Services
• Delivery in Las Vegas, FedEx/UPS to all cities • Be a HERO use Horizon Print Solutions and make it EZ • Everything for your show or event from a top quality 25 year supplier!
Meeting & Event Supplies • Lanyards & Credentials • Binders, Tabs and inserts • Tote Bags & Inserts • Tickets & Programs
Promotional Products • Giveaways • Table Drapes & Signage • Branded Apparel • Gifts & Awards
Venues
ADVERTISE IN THE SERVICE GUIDE •Added value with your ad in print and on our website. •Engage a captive audience with 38,000 readers every month! •Increase revenue and gain marketshare! Print and Digital Distribution (Ads in the 4 quarterly print issues in 2022 will run concurrently online.)
1 Issue: $500 per mo. 3 Issues (1 print/3 digital): $400 per mo. 6 Issues (2 print/6 digital): $300 per mo. 12 Issues (4 print/12 digital): $200 per mo. Contact sales for details: (702) 272-0182 or sales@exhibitcitynews.com @EXHIBITCITYNEWS
ExhibitCityNews.com Oct/Nov/Dec 2023 99
2023 EDITORIAL CALENDAR* *Content is subject to change
QUARTER 1 (JANUARY-MARCH)
QUARTER 2 (APRIL - JUNE)
Print & Digital
Print & Digital
Digital only
Digital only
Focus City: Austin, TX
Focus City: Denver, CO
QUARTER 3 (JULY - SEPTEMBER)
QUARTER 4 (OCTOBER - DECEMBER)
Print & Digital
Print & Digital
Digital only
Digital only
• Material handling (shipping and logistics) • Expert predictions on the year ahead • Keynote Speakers
• Technology/New Products • AV/Lighting/Graphics/Photography • Lead Retrieval v. Data Matching/CRM • Advocacy Updates
• Tension Fabric • Graphics and Lighting • Metaverse • Experiential Events • Tradeshow Marketing
• ACE Awards • General Contractor Profiles • Event Tech Live Update Focus City: Tampa, FL and Seattle, WA
• 10-by-10 and 20-by-20 booths • EXHIBITORLive Preview • Furniture and Flooring • Tech Corridor
• Sustainability • Warehousing/Material Handling • Show Management/Kits
• Best Places to Work • ACE Awards • Swag and Staffing • Extrusions • General Contractors
• Healthcare • Tradeshow Marketing/Traffic • Advocacy Updates • International Showcase Focus Cities: Baltimore, MD and Detroit, MI
Deadline / Space reservation: 8th day, or closest business day, of month prior to print issue. We would love to hear from you! Share the coverage you would like to see in future issues at newsdesk@exhibitcitynews.com
Advertiser Index 40 Over 40
51
Exhibitus, Inc.
5
4Productions
3
Full Circle Events Las Vegas
61
ExhibitCityNews.com 4Productions.com
ACCESS
accesstca.com
ACE AWARDS Submission ECNACEawards.com
103 64,65
ACE-LED
44
ACER Exhibits & Events
36
Aluvision
2
beMatrix
Back Cover
Brumark
7
Champion Logistics
45
Coastal International
51
Color Reflections
102
CorpCom
61
ACE-LED.com
AcerExhibits.com Aluvision.com beMatrix.us Brumark.com
ChampLog.com coastalintl.com CRVegas.com
Corpcom-Events.com
CorpEvents - New England Corp-eventsid.com
25, 91
CORT Events
9
Deckel & Moneypenny
59
Design to Print
60
EDPA
32
ELAN
47
Exposures Photography
60
Employco USA
50
The Exhibitor Advocate
87
CORTevents.com
DeckelMoneypenny.com DesigntoPrint.com edpa.com/access elan-usa.com
Exposuresltd.com Employco.com
ExhibitorAdvocacy.com
Exhibitus.com FCELV.com
Highmark Techsystems
28,87
HighmarkTech.com
Hill & Partners
4
HillPartners.com
Horizon Print Solutions
36,93
PrintEfficiency.com
Huntington Place
83
IMPERIAL EVENTS SECURITY SERVICES
29
IPME
23
Labor Inc.
74
Las Vegas Manequins
59
Lancaster Management Services, Inc
67
McNabb Exhibit Flooring
37
NewGen / ConventionSuite
19,20
HuntingtonPlaceDetroit.com iessevents.com GoIPME.com LaborInc.ca
LVMannequins.com
Lancastermanagement.com McNabbExhibitFlooring.com NewGenNow.com
Orbus
33,34,35
Orbus.com
RETHINK Fabrics
45
Rosemont – RES
61
Sho-Link Inc.
59
The Stirling Club
56
Sunset Transportation
57
Superior Logistics
15
Total Show Technology (TST)
68
TEAMWORK
75
rethinkfabrics.com Rosemont.com Sho-link.com
thestirlingclub.com Sunset-lv.com
ShipSuperior.com
TotalShowTech.com
teamwork-inc.com/splash/
FOR ADVERTISING OPPORTUNITIES: Contact sales: (702) 272-0182, sales@exhibitcitynews.com @EXHIBITCITYNEWS
ExhibitCityNews.com Oct/Nov/Dec 2023 101
appreciate ly u r t e W . e l ib s es and always acc F. ★★★★★ ig a r C – . ip t h s r their partne We will contrac T. ★★★★★ t r u y C a d – e . h s t d e d e e v n a o They s our hotel/casin l l a r o f s n io t c e eir Color Refl grateful for th ly ib d e r c in o s I am so stressful time. y r e v a g in r u d e elpful they wer h ly e m B. ★★★★★ e r r t e x if e n n w o Je h – d . n d a n e e servic I highly recomm y. n a p m o c g in z a ur Trade Show. o What an am r o f s a g e v s a l n we arrived in e h w d in b e g u h r d is p l ay ! u o We were in a d e t in r p d a ug ★★★★★ h o D y e – h ! t t r s o r u ff e o h d n 2 ea w it h in 1 tive of their tim ia c e r p p a e r o m e ctions. We couldn't b of Color Refle ighest level of h e h t r o f g a in k n o lo I've bee decision when e l p im s y r e v a ★ For me it’s erry M. ★★★★ K – t. a m r o f e g st expertise in lar ducts for almo o r p y lt ia c e p s l l I don't flections for a e R r o l o C g in s u We've been and give us ★ . s Eric S. ★★★★ – ! !! 10 year m e h t t u o h ould do wit on every size w know what we w o n s r a e y y n a m Reflections for r o l o C h it w d e We have work 53 ★★★★★ s b . u e S l f b o a t r in o g P a – e! project im 65. Stay Awesom 3 / 7 / 4 2 , g s lt u s e them. Everythin o t A+++ Work & R g in h t y r e v e e their brands ar tions I never c d e n a fl e s t R n r e lo li o c C d h n it I have high e he substrate. W t r e t t a e L. ★★★★★ m n o n n ia t r n a e t M is – s n o c has to be have to worry
eek Open 7 days a w s. n io t a t c e p x e r u above o TALK ABOUT SERV
ICE!!!
YES - 12 hours!
er m o t s u c g n o l 20 year
t. a quality produc
Dependable
s. s e c c u s r u o in r A total partne
p p a h it e k a m y e th
OPEN 7 DAYS A WEEK
»
TRADE SHOW GRAPHICS
FINISHING / STITCHING
»
CUSTOM INSTALLATION
702-262-9300
»
WWW.CRVEGAS.COM
»
en!
FABRIC PRINTING
» »
»
CUSTOM ROUTING
3560 VALLEY VIEW BLVD
SEG FABRICS »
»
PROJECT MANAGEMENT
CERTIFIED BEMATRIX FABRIC VENDOR »
LAS VEGAS, NV 89103
beMatrix Rental: Where You Need It, When You Need It beMatrix Rental Service Centers give you access to the inventory you need when you need it. Our service centers in Las Vegas and Atlanta ensure that you can rent our frames closer to where the show takes place. Large project coming up soon? Working on multiple projects simultaneously? Short on beMatrix inventory in general? With our new rental centers, you have:
NEW Rental Program A large range of products to choose from
Excellent customer service
NoRental upfront costs unching our brand new Network!
No initial deposit
nt our most popular products and frames No maximum rental time frame
Lower transportation costs
alty items such as beTruss & Double Deck.
We never rent or sell to end users, so you can feel confident knowing that you are our top priority.
ur beMatrix inventory during peak event
n a per project basis. No upfront costs,
sits, and no maximum rental time frame. To get started, contact our team at
vice Centers are CustomerService@beMatrix.com, located in Atlanta and or
ucing your transportation time and by scanning thecost! QR code.
beMatrix® USA 4476 Park Drive, Norcross, GA 30093 T. +770 225 0552 www.beMatrix.com Follow us:
rental network provides wholesale (dry)
Matrix items that you build with the most.
e of our new rental program today by team at CustomerService@beMatrix.com the QR code. beMatrix 2023 RentalCampaign 9.25x11.125.indd 1
be anything. beMatrix. beMatrix® USA 4476 Park Drive, Norcross, GA 30093 T. +770 225 0552 • Follow us:
2023-06-26 3:03 PM
Exhibit City News
SELLING AT TRADESHOWS /40 OVER 40 / SUSTAINABLE SWAG / FOCUS ON BALTIMORE
Oct/Nov/Dec 2023 • Vol. 29 • Issue 4 US $12 CAN $18